Guideline Opens 'AI Factory'

In New York, tech solutions provider Guideline has announced the launch of an innovation engine, the 'AI Factory', designed to help clients make more rapid and effective use of its Ad Intelligence products and Media Plan Management technologies.

Guideline was formed through the acquisitions of Standard Media Index, SQAD and Lumina, and provides advertising data and planning technology. Last year it launched an AI Agent, powered by proprietary data covering more than $170 billion in verified annual ad spending - and shortly after it added fully customizable dashboards, providing a collaborative workspace and a continuous view of the market, for analysis and editing in real time.

The new AI Factory is designed to turn Guideline's data and tech solutions into practical AI for everyday use by customers, within their media plan management workflows, and provide a wide range of data products that power ad spend, pricing, and performance analysis.

'The goal of building this engine,' says CEO Vincent Mifsud, 'is to accelerate the rate at which we provide our customers with AI products that deliver transformational business value. We're focused on improving workflows that slow down our customers and agency partners in their day-to-day work such as cleaning data, standardizing ingestion, and getting to reliable answers faster on strategic planning, ad investment and revenue management, price yield optimization, content acquisition, and sales enablement.'

The first product to emerge from the Factory is AI Digital Placement Classification, which converts rich but inconsistent digital media placement names into standardized, decision-grade reporting that matches how media is bought and sold. Alberto Leyes, the firm's SVP of AI Innovation, comments: 'Media placement names hold an enormous amount of truth about how media is bought and sold, but they were created to execute campaigns and not to function as a clean data model. By applying AI in a disciplined and transparent way to our aggregated industry pool data, we can now translate that signal into structured data that unlocks previously unseen intelligence for our buy and sell-side customers across investment, pricing, revenue, and audience impressions.'

Announcements of more Factory products are planned for 'later this year.'

Wen site: www.guideline.ai .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.