Maritz Hires Financial Services Specialist

Maritz Research has appointed experienced financial services researcher Lisa Elderkin as Account Manager for its US West Coast financial services group. She has previously held research positions at the Bank of America and Charles Schwab.

Elderkin has 18 years' experience in marketing research, and six years in financial services. Most recently, she developed and implemented research for the Bank of America, and previously co-managed the MR division of Charles Schwab. She also has experience in the telecoms industry and at creative agencies.

In her new role, based in the company's Walnut Creek, California office, she is responsible for business development and assisting clients.

Dave Mulkey, the division VP says: 'Lisa is a great addition. She will provide a key leadership and communication presence in research project development, implementation and follow-up.'

The company is online at www.maritzresearch.com.

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.

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