New Home Entertainment Monitor

Online Testing eXchange (OTX) is this week launching a new Home Entertainment Monitor in the UK, France, Germany, Australia, Japan and the USA. The weekly tracker aims to give DVD marketers and planners accurate and timely data to define their key audience, forecast sales, and optimise marketing plans.

The Home Entertainment Monitor measures consumer awareness and interest in forthcoming releases on DVD, and tracks the home entertainment marketplace as a whole. OTX says it is the only tracking service that can provide global data on the home entertainment market on a weekly basis.

According to Ian Wright, Managing Director, OTX Europe, 'This is a very exciting initiative for the home entertainment industry. This year we expect to see considerable change in the marketplace with the growing availability of legal downloads and the advent of high definition disks. The Home Entertainment Monitor gives marketers valuable insights into what consumers are thinking and how they might react in the future, helping them to successfully launch titles in this time of change for the industry.'

The Home Entertainment Monitor complements OTX's complete suite of weekly syndicated trackers encompassing film, TV, video games and mobile technology. All OTX trackers are available to companies on an annual subscription or weekly basis.

The Monitor surveys 500 active DVD buyers aged 13-49 years in each country, for a total of 3000 respondents each week. DVD buyers are defined as people buying two or more DVDs a year.

The company is online at www.otxresearch.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.

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