Acrobat in Eye-Tracking Partnership

European-based ad metrics testing firm MediaAnalyzer has partnered with Acrobat Research in Toronto, Canada to offer the former's eye-tracking analysis services to the latter's manufacturing, publishing and media research clients in the country.

MediaAnalyzer opened a New York office in 2006, a move which VP Charles Boyar says has enabled it to better service Acrobat's US and Canadian media research clients.

'Prior to MediaAnalyzer's opening its US office, we would have to work directly with its Hamburg office to facilitate our clients' needs,' said Jeff Kish, VP of Acrobat Research. 'We are now able to offer more efficient MediaAnalyzer services to our clients in both the US and Canada.'

MediaAnalyzer uses its web-based AttentionTracking™ technology to measure advertising consumer engagement. Through this analysis, combined with a survey questionnaire, the firm quantifies the areas of an image or ad that consumers are most likely to recall and remember and that are likely to generate action.

Established in 2004 in Germany, MediaAnalyzer now has offices in the UK, Canada and the US. Acrobat Research was founded in 1994 and has centres across Canada and the US. The partners are online at www.mediaanalyzer.com and www.acrobat-research.com .

In January, Acrobat announced a recruitment drive to fill up to 250 positions at its new call center in Calais, Maine, USA.

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.

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