OTX Europe Strengthens Senior Team

OTX Europe has hired Andy Davidson as Director. He will lead the company's trends and youth specialisms and strengthen the Media, Entertainment & Insight division.

Davidson spent the last three years as Vice President of Insight for MTV Networks International (MTVI), planning and managing research studies to support global programming, creative and ad sales initiatives globally. Prior to MTV he worked as an Associate Director at Vegas, the youth research division of Synovate where he created the trend spotting tool Project Edge.

'Andy is a great example of a new breed of researcher' comments Ian Wright, MD of OTX Europe, 'able to pull findings and data from multiple sources - qual, quant, 3rd party figures - and combine them into meaningful insight for clients. His arrival strengthens the senior team at OTX Europe and will allow us to further develop our trends and youth specialisms'.

OTX focuses on providing online-based research for the marketing, entertainment and advertising communities, and has offices in five US cities and in London, with strategic partners in Australia and China.

Web site: www.otxresearch.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.

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