New Global Ops Head for Neuromarketing Firm

US-based NeuroFocus has appointed cognitive neurophysiologist Dr John Polich as its Director of Global NeuroLab Operations.

The NeuroLabs are standalone neuroelectric testing centers, which perform neurophysiological testing and analysis for use in consumer market research.

For the past 25 years, Polich has worked at The Scripps Research Institute's Molecular and Integrated Neuroscience Department (MIND), and has also taught in the Psychology Department at the University of California, San Diego. Prior to this, he held research positions at the Neuropsychology Laboratory at the Salk Institute, the Neurology Department at the Medical School of the University of California at Irvine, and the Cognitive Psychophysiology Laboratory at the University of Illinois.

Polich, who has a PhD in Cognitive Psychology, is considered to be one of the world's leading authorities on electrical measures of human cognitive functions. He has had more than 200 scientific articles published in major neuroscience journals, and has spoken at dozens of international scientific meetings. His expertise includes P300, a key index of brainwave activity used to measure attention, memory, and emotional neural activity in subjects.

'The addition of John Polich to our senior rank is a major step forward for our company and represents an important new asset for our clients,' said Founder and CEO Dr AK Pradeep. 'His unique combination of best-in-class scientific knowledge coupled with his proven ability to manage top-tier research and testing facilities and staff made him the ideal person to head our global operations.'

The Berkeley, CA headquartered firm has made this appointment as it prepares to roll out in the US and targets expansion in the UK, France, Italy, Germany, Japan, Korea, India and China.

Last year, Nielsen formed an alliance with NeuroFocus to develop new measurement techniques based on the latest advances in neuroscience.

Web site: www.neurofocus.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.

• NeuroFocus
• All news