Itracks Sells Call Center, Strikes Deal

Saskatoon, Canada-based online data collection specialist Itracks has sold its call center to market research firm Advanis. The two companies have also formed a partnership that will allow Itracks access to a network of over 250 call stations.

Dan Weber, President and CEO of Itracks, says the deal allows his firm to focus on its core online offerings, and still provide additional research services to customers. Joe Sauer, CFO of Advanis, comments: 'The addition of Itracks' call center is part of our ongoing effort to meet demand without compromising quality. We are thrilled with the outcome of this acquisition and our new partners.'

Online qual patent holder Itracks is online at www.itracks.com . In January, the firm updated its Bulletin Board Focus Group software with an additional language option, and user enhancements for both moderators and respondents.

Advanis Inc. is a full service market research firm which aims to combine the use of technology to automate and speed up processes, with groundbreaking consumer behavior research. Web site: www.advanis.ca .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.

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