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Audience Partnership for GWI and Dynata

Feb 8 2024

Consumer research platform GWI has partnered with Dynata to launch a solution called GWI Audience Activation, offering end-to-end marketing including segmentation, profiling, planning and activation, for pre-built or bespoke segments using the firms' global audience data. More

Senior Marketing and Product Hires for Dynata

Feb 2 2024

First-party data provider Dynata has recently appointed long-time Toluna marketing leader Janice Caston as EVP of Marketing, and Rebecca Bello as VP Product. More

Senior APAC Appointments for Dynata

Jan 18 2024

Dynata has appointed three senior directors: Derek Brown as VP Australia and New Zealand, based in Sydney; Michael Fegan as VP North Asia, based in Hong Kong; and Russell Carter as Country Manager in Singapore. More

Dynata Hires First Chief Commercial Officer

Sep 14 2023

First-party insights data company Dynata has appointed Brad Brockhaug for the newly created role of Chief Commercial Officer (CCO). He is based in New York. More

Dynata to Integrate Comcast Viewing Data

Sep 8 2023

First-party data platform Dynata has signed an agreement with American multinational telecoms and media conglomerate Comcast, whose data will be licensed and integrated into Dynata's advertising solutions product suite. More

Dynata Hires Mark Lepine to Lead APAC Business

Jul 24 2023

First-party data company Dynata has appointed former SSI MD Mark Lepine to lead its APAC business. He is based in Hong Kong. More

Dynata Rolls Out inBrain Rewards Platform in APAC

Jun 6 2023

First-party data platform Dynata has rolled out its proprietary inBrain survey-based monetization platform to the Asia Pacific region - specifically in Australia, India, Japan and New Zealand, with other Asian markets scheduled this year and next. More

SponsorPulse Partners with Dynata and MiQ

Nov 25 2022

Sponsorship intel company SponsorPulse has partnered with first-party data platform Dynata and programmatic media firm MiQ to launch its Audience Network in North America, enabling advertisers to reach target audiences across sport, music, entertainment and charities. More

Change of CEO for Dynata

Oct 31 2022

Dynata has appointed a new Chief Executive: former Dodge Data and Analytics head Mike Petrullo replaces longstanding leader Gary S. Laben. More

Dynata Launches Global Centre of Excellence

Aug 22 2022

Dynata has announced the formation of a Global Research and Data Sciences Center of Excellence (COE), led by Steven Millman and bringing together the expertise and methods of its Research Delivery, Panel Sciences and Data Sciences teams. More

Dynata Named Brand-lift Measurement Partner for YouTube

Aug 4 2022

First-party data platform Dynata has expanded its partnership with Google, to enable brands and agencies to compare ad performance across all channels, including YouTube. More

Glow Rolls Out Social Responsibility Score in US and UK

Jul 29 2022

Australian market research technology platform Glow has rolled out its ESG (environmental, social and governance) / sustainability brand tracker, the Social Responsibility Score (SRS), in the US and UK. More

Kumar Rejoins Dynata to Lead India Business

Jun 16 2022

First-party data platform Dynata has appointed former employee Arun Kumar as Vice President, Southeast Asia and India, leading the business and teams across the region. More

Dynata Buys Panels and Tech Firm Branded Research

Jun 9 2022

In the US, first-party data platform Dynata has acquired online panel and audience technology company Branded Research for an undisclosed sum. More

Dynata Buys Data Science Firm 0ptimus Analytics

Dec 13 2021

First-party data platform Dynata has acquired AI and machine learning company 0ptimus Analytics, whose platform connects, models and transforms insights into activation in real time. Terms of the deal were not disclosed. More

Dynata Buys Brand and Ad Research Firm Ameritest

Dec 7 2021

First-party data platform Dynata has acquired brand and advertising research consultancy Ameritest, for an undisclosed sum. More

Dynata Hires New Chief Technology Officer

Aug 20 2021

First-party data and insights platform Dynata has appointed Dilip Nagaraja as Chief Technology Officer, driving the continued development of the firm's platform and automating the processing, access and distribution of its products. More

Momentive Adds B2B Sample

Aug 11 2021

Momentive, until recently known as SurveyMonkey, has announced an expansion of its MR targeting capabilities to meet growing demand from b2b customers, and tapping the resources of Dynata and Schlesinger Group. More

Dynata Acquires Survey Platform inBrain.ai

Aug 3 2021

In the US, first-party data company Dynata has acquired consumer engagement and survey platform inBrain.ai, for an undisclosed sum. More

Verto Chief Brennan among Senior Hires for Dynata

Jul 15 2021

First-party data platform Dynata has hired former Verto Analytics CEO Pat Brennan as VP, Panel Development; while Nancy Brigham joins as VP, Research Science; John Talierco as Product Owner; and Naveen Goel as VP, India Operations. More

Hall & Partners Debuts 'Living' Segmentation

Mar 29 2021

Brand researcher and consultancy Hall & Partners has launched A(i)LIVE, which incorporates behavioural and survey data from Dynata and technology from consumer intelligence tool Powr of You in what it calls 'the world's first 'living' market segmentation tool'. More

Dynata Partners to Expand AsiaPac Loyalty Panel

Jan 28 2021

Dynata has expanded its loyalty panel in Asia Pacific, through partnerships with global hospitality group Accor, and Big Loyalty, a subsidiary of Air Asia. Further expansion is planned in the coming months in Singapore, Thailand and the Philippines. More

Dynata Acquires CrowdLab Ethnography Platform

Sep 17 2020

First-party data and insights platform Dynata has acquired UK-based digital ethnography solution CrowdLab, which captures in-the-moment consumer opinions, attitudes and trends. Terms of the deal have not been disclosed. More

Data Deal for Hall & Partners and Dynata

Sep 4 2020

Hall & Partners has teamed up with first-party data and insights platform Dynata, whose connected data capabilities and technology will power the ad and brand research specialist's data visualization and storytelling platform, The Hub. More

Dynata Buys Searchable Insights Platform Sharpr

Aug 11 2020

Panels and first-party data firm Dynata has acquired Salt Lake City and Chicago-based searchable insights platform Sharpr, for an undisclosed sum. More

Partnership for Dynata and CMNTY

Mar 6 2020

Online community specialist CMNTY corporation has announced a partnership with first-party data and insights platform Dynata, promising to help brands improve audience engagement via a more complete picture of customers. More

Glow Hires Gupta as UK MD

Feb 11 2020

Australian market research technology platform Glow has appointed Neil Gupta as Managing Director for the UK. More

Dynata and Medicys Invest in Measure Protocol

Jan 7 2020

UK-based Measure Protocol, a blockchain marketplace for person-level data, has raised £2m in a funding round led by digital data collection specialist Dynata and venture firm Blockchain Valley Ventures. Medical fieldwork business Medicys also took part. More

Dynata Awarded Patent for Connected Data Capabilities

Dec 18 2019

Online sampling and digital data collection company Dynata has been awarded a US patent for connecting, first, second and third-party data sources. The patent specifically covers the firm's ability to automatically enrich and deliver full profile views of a client's target audience. More

Glow Names First APAC Head of Growth

Nov 13 2019

In Australia, consumer engagement and insights platform Glow has hired Oscar Mora for the newly created role of Head of Growth for the Asia Pacific region. More

Dynata Unveils Connected Insights Platform

Oct 16 2019

Dynata has launched a platform integrating market research, advertising and marketing solutions which it promises will simplify 'every step in the insights lifecycle' - from audience selection and survey creation to analytics and reporting. More

Possible $3bn Sale for Dynata

Jul 18 2019

Buyout firms Court Square Capital Management LP and HGGC LLC are said to be working with investment bank Evercore Inc. to explore the sale of digital data collection specialist Dynata, with reports suggesting the price tag could exceed $3bn, including debt. More

Dynata Debuts Multi-Supplier Data Marketplace

Jun 27 2019

Digital data collection specialist Dynata has launched a multi-supplier, automated research platform called Dynata Marketplace, through which researchers can combine the firm's first-party consumer data with that of multiple third-party providers. More

Dynata Promotes Zimmerman to Lead CATI Services

Jun 4 2019

In the US, online sampling and digital data collection company Dynata has promoted Yaron Zimmerman to the role of General Manager, CATI Services. More

Dynata Launches Solutions Unit for NPD Initiatives

May 22 2019

Online sampling and digital data collection company Dynata has launched a new unit called Dynata Solutions, with a focus on product innovation and development of first-party data for marketing services initiatives. More

Dynata Links with Eyeota for Expanded Audience Reach

May 10 2019

Dynata has partnered with local audience data specialist Eyeota to offer access to hard-to-reach global B2B and consumer audiences at scale. More

Dynata Launches Survey Participation Report

Mar 28 2019

Dynata has released the first edition of a Global Trends Report, which benchmarks the environmental, societal and psychological attitudes that impact people's participation in research. More

Linqia Launches Influencer ROI Measure

Mar 14 2019

US influencer marketing company Linqia has teamed up with measurement and attribution specialists Dynata, IRI, Foursquare, Placed and Samba TV to launch an 'Intelligence Suite', assessing the ROI and ad effectiveness of influencer campaigns. More

Dynata Gets US Patent for Graphing System

Feb 28 2019

Dynata - until recently known as Research Now SSI - has received a US patent for its automated graphing system, which will improve both the accuracy of profiling data and the quality of the respondent experience. More

Reimagine Founders Given Dynata Lead Roles Post-Sale

Feb 20 2019

Hugh Davis and Keith Price, the founders of consumer insights and marketing services umbrella group Reimagine Holdings, are to assume executive leadership positions at Dynata, following its acquisition of their firm. More

Dynata and TruSignal in Audience Expansion Deal

Feb 13 2019

Online sampling and digital data collection firm Dynata - which until recently was known as Research Now SSI - has partnered with online ad targeting specialist TruSignal, to help brands drive more precisely targeted marketing campaigns. More

41 articles found.

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