[x+1] to Make Hay with New Funds

New York-based online audience targeting firm [x+1] has signed a new $17m debt facility with Ares Capital Corporation, and says it will use the funds to further its growth strategy including targeted acquisitions and overall market expansion.

The company operates the Origin Digital Marketing Hub, which offers marketers multi-channel execution of their campaigns backed by advanced analytics of audience characteristics and segments. In February it acquired tag management company UberTags for an undisclosed sum.

CEO John Nardone (pictured) says the firm is in 'a very fortunate position' at this point in time, explaining: 'We have a wonderful base of clients, organic growth is strong and we are cash flow positive. This financing gives us additional resources to continue our strong forward momentum.'

Home page: www.xplusone.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.

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