In the US, online video audience measurement software and services firm Visible Measures has closed a $7m investment round.
Founded in 2005, Visible Measures provides MRC-accredited metrics which help clients measure video consumption and viral distribution; while its Fabric targeting platform connects brands' video and native advertising with audiences in the most relevant environments. The firm is headquartered in Boston, with additional offices in New York, Chicago, Detroit, San Francisco and London.
New funding comes from General Catalyst Partners, Mohr Davidow Ventures, DAG Ventures, Northgate Capital, Commonfund and Advance Publications, and adds to the $21.5m round the company closed in 2012. Total funds raised to date are $72m.
CEO and founder Brian Shin (pictured) comments: 'This funding enables us to continue pushing the boundaries of the emerging content advertising category, which combines critical aspects of content marketing, programmatic advertising, and marketing automation to deliver maximum brand advertising effectiveness for marketers.'
Last month, it was reported that Visible Measures had made up to 30 members of its team of 130 redundant, across a number of areas of the business.
Web site: www.visiblemeasures.com .
All articles 2006-21 written and edited by Mel Crowther and/or Nick Thomas unless otherwise stated.