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Kantar Names Two New Profiles Research Directors

June 16 2021

In the UK, Kantar has named Anoushka Adams and Martha Espley as Research Directors in its Profiles data collection and connection division.

Anoushka Adams and Martha EspleyPowered by Kantar's single source access point OnePlatform, the Kantar Profiles Network connects the group's proprietary customer profile data with other information sources, including clients' own customer data. It also provides access to Kantar's LifePoints panel, alongside integrated permission-based data partners, and tens of millions of permission-based respondents across 70 markets.

Adams joins after twenty years spent working in international MR, starting her career at Nielsen in 2001, before moving to Millward Brown (Kantar Insights) in 2007, where she spent fourteen years in the Project Management team, working on brand and advertising research initiatives. As Insight Director in Kantar's Media division, Espley led the design and delivery of large scale, multi-country quant research programmes for commercial and publicly owned clients. Throughout her ten-year career, she has supported clients across a range of business needs including proposition, pricing, and communications testing, brand and communications tracking, market landscaping, audience profiling and segmentation.

Commenting on the appointments, Simon Buckley, MD of Kantar Profiles EMEA, said: 'The immense experience that both Anoushka and Martha bring - including building strong partnerships with clients, leveraging expertise from across Kantar and delivering tailored solutions - will support us in taking our Accelerated Answers suite to the next level. They join an existing talented team in EMEA and will only strengthen our position as an industry leader in enterprise agile solutions.'

Web site: www.kantar.com .

All articles 2006-21 written and edited by Mel Crowther and/or Nick Thomas unless otherwise stated.

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