Savanta Expands Fast Turnaround Essentials Suite

Next15's data and insights group Savanta has expanded its Essentials suits of tools with the addition of creative testing, employee experience and stakeholder perceptions modules.

Created in 2019, Savanta provides access to 100 million respondents through a proprietary tech platform, bespoke research, and intelligence products such as the BrandVue and MarketVue reputation tracking solutions. Its Essentials fast turnaround approach helps businesses research key issues and engage with consumers.

The new additions have been designed to help verify creative work before it's released, help build and test strategies to drive employee engagement, and understand sentiment and priorities to develop stakeholder engagement strategies. The tools build on the existing suite of solutions for brand tracking, campaign evaluation, concept testing and pitch winning, as well as the BrandVue Essentials tool which offers access to six months of consumer trend data. The suite also taps into consumer panels, employee contact lists and stakeholders, to deliver findings combined with benchmarking data, in as little as 24 hours.

Adam Goddard (pictured), EVP Agencies Consumer Insight & Strategy, comments: 'Research should be an ongoing iterative process and doesn't need to be an expensive and drawn-out affair. Our latest Essentials products further ensures research can be central to driving strategy, helping brands understand how behaviour is evolving over time to gain and retain a competitive advantage'.

Web site: www.savanta.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.