OTX Promotes Entertainment Specialist

US-based OTX (Online Testing eXchange) has promoted Aaron Paquette from VP to Senior Vice President, Media and Entertainment Insights at the firm's LA office.

Paquette has more than a dozen years' experience in entertainment research, including primary and secondary, quant and qual, audience measurement, creative testing, segmentation, and brand health studies. His specific focus is on the TV, music, online and gaming industries.

Since joining OTX's Digital Media Group in 2003, Paquette has worked with entertainment clients to improve their understanding of market opportunities and consumer attitudes. Prior to this, he worked for five years in the television research group at Sony Pictures Entertainment, and before this, he held a research role at CBS. He has a BS in Business Administration with a Marketing emphasis from USC.

In his new position, Paquette will be part of the team that rolls out two of OTX's latest syndicated products: ConsumerMaps, a study that connects brands, media properties and personalities; and LMX (Longitudinal Media Experience), a single source media monitoring study that provides a holistic view of how consumers use and integrate new and traditional media into their lives. He will also work with the business development team to expand the company's reach, and further develop its network brand tracking capabilities.

OTX has offices in Los Angeles, New York, Cincinnati, Miami, Chicago and London. Earlier this year, the firm partnered with Mexican research agency RVOX to work together on large scale custom pan-American and global projects.

Web site: www.otxresearch.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.

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