Indicus Data Reaches Neighbourhood Level

Economic research and data analysis firm Indicus has rolled out its Indian consumer profiles research at a neighbourhood level, giving marketers granular data about income estimates and living standards.

New Delhi-headquartered Indicus provides information about the economy and various facets of Indian consumers at city, district and now neighbourhood level. The updated 'City Skyline of India' research divides 112 cities - or 60% of the urban population - into neighbourhoods which can be as small as a few square kilometres. Delhi, Mumbai, Bangalore and Kolkata have been divided into 128, 99, 102, and 141 neighbourhoods respectively.

Information on consumer demographics, disposable income, household expenditure - on food, FMCG, durables, clothing, footwear, and miscellaneous goods - and savings are all included in the latest data.

Web site: www.indicus.net .

Earlier this month, digital ad firm Komli Media launched an online audience measurement tool that can be used to look up audience and traffic statistics for any Internet site accessed from India.

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.