InsightzClub Launches Automated Data Discovery Tool

Singapore and Malaysia-based B2B survey marketplace InsightzClub has added a proprietary data discovery tool which brings real-time automation to its dashboard.

InsightzClub, which also operates in Bangladesh through a partnership with local data and AI company ADA, uses proprietary technology to match and serve the most relevant surveys to buyers. Its passive embedded technology combines users' behavioural signals with image recognition and textual analytics, to deliver metrics for brand journey and ad effectiveness. In addition, the firm offers a passive embedded technology-based consumer insights solution on its app, to gather data on actual rather than reported user behaviour.

The new tool gives cross-tabulations in real time, offering - in the words of co-founder Padmanabhan Ramaswamy (pictured), a no-code, drag and drop solution to help insights and marketing teams better explore their data.

Web site: www.insightzclub.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.