New York and Helsinki-based cross-media measurement specialist Verto Analytics has completed a $16m round of funding, which it will use to fuel the commercial roll out of its behavioral analytics research platform in the US and Europe.
The core of Verto's methodology is a single-source, opt-in panel which delivers cross-device online and off-line behavioral data. In addition, the firm's measurement offering includes syndicated service Cross-Media Watch; mobile / multi-screen consumer behavior measure App Watch; and SmartPoll, which combines and compares survey data with cross-device consumer behavioral data collected through passive metering. Last year, the firm launched its behavioral research platform, which makes various integration options solutions available to market research companies, as well as end-customers in the technology, media, eCommerce, Internet and app/gaming domains.
New funding, which was completed over the past eighteen months in several tranches, comes from earlier venture capital investors including Conor Venture Partners, Open Ocean Capital, and Finnish Industry Investment, along with Verto's existing management team and founders, and several new investors. This latest growth round is the company's fourth, following the seed round in 2014, the Series A round in 2016, and the $13.4m raised in 2018; and the investment will also be used to support new solutions - both syndicated and custom - and to improve customer service.
Pat Brennan (pictured), President of US Operations, comments: 'This new round gives us added momentum to strengthen our commercial operations and continue our R&D. We'll leverage key customer feedback to add new features to our market research solutions'.
Web site: www.vertoanalytics.com .
All articles 2006-20 written and edited by Mel Crowther and/or Nick Thomas unless otherwise stated.