Consumer insights platform DISQO has acquired New York and Helsinki-based cross-device measurement specialist Verto Analytics, for an undisclosed sum.
The core of Verto's methodology is a single-source, opt-in panel which delivers cross-device online and off-line behavioral data. In addition, the firm's measurement offering includes syndicated service Cross-Media Watch; mobile / multi-screen consumer behavior measure App Watch; and SmartPoll, which combines and compares survey data with cross-device consumer behavioral data collected through passive metering.
Following the buy, Verto's technology, intellectual property and measurement capabilities become part of DISQO's offer of a 'complete view' of the consumer journey through tech built on first-party research from millions of engaged consumers. Armen Adjemian, DISQO's CEO, says the acquisition expands his firm's ability to help brands, agencies, media platforms and researchers generate audience insights at a time when consumer experience journeys are going through 'metamorphic change'.
Patrick Brennan, former CEO, Verto, comments: 'The Verto team is proud to join the DISQO family and we look forward to bringing the media measurement technologies we've perfected to DISQO's platform. DISQO will deliver what the market has long needed - accurate and reliable cross-device measurement, at scale'.
Web sites: www.disqo.com and www.vertoanalytics.com .
All articles 2006-21 written and edited by Mel Crowther and/or Nick Thomas unless otherwise stated.