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dentsu has completed the $516m acquisition of digital marketing business Tag Group from previous owner Advent International. The buy was first announced in March and among things should boost the global marcoms group's CX and personalisation offerings. More
In the US, marcoms group dentsu has acquired B2B digital customer experience and commerce agency Shift7 for an undisclosed sum. The business will join Merkle, dentsu's technology-enabled, data-driven customer experience management company. More
Marcoms giant Dentsu has acquired Madrid-based customer relationship management specialist Omega CRM Consulting, which it will add to its own CXM division Merkle. Terms of the deal have not been disclosed. More
In Australia, marcoms group dentsu has acquired data and analytics provider Aware Services. Terms of the deal were not disclosed. More
In the US, marketing tech platform WebFindYou has added a new feature to enable users to launch surveys directly on their web sites, and promote them with ads and popup banners both on their sites and through external sources - such as e-mail marketing, social media, and paid social media. More
CX and marketing company Merkle is retiring its Aquila analytics brand, marking the final step in the integration of a firm acquired in 2017. More
Marcoms group Dentsu Aegis Network is to change its name to Dentsu International Limited, dropping a name it acquired with the purchase in 2012 of British-owned Aegis Group. More
Marcoms group Dentsu Aegis Network (DAN) has brought forward the acquisition of the remaining shares in US-based data-driven performance marketing agency Merkle. According to reports, DAN has paid about $108m (£86.4m) to buy those shares from Merkle's staff and shareholders. More
Marcoms giant Dentsu Aegis Network (DAN) has acquired data-driven audience planning and targeting agency Media Storm from its founders Craig Woerz and Tim Williams, as well as private equity firm TZP Group. Terms of the deal have not been disclosed. More
Dentsu Aegis has acquired people-based identification and data tech company 4Cite Marketing, and will add it to the fast-growing Merkle data-driven marketing business. More
Marcoms group Dentsu Aegis Network has acquired full-service B2B marketing agency Digital Pi, which it will add to its data-driven performance marketing agency, Merkle. Terms of the deal have not been disclosed. More
Marcoms group Dentsu Aegis Network has acquired US-based analytics consultancy E-Nor, to boost its data and marketing analytics arm, Cardinal Path. Terms of the deal were not disclosed. More
In China, marcoms group Dentsu Aegis Network has acquired eCommerce consultancy EBP, which helps clients with their go-to-market strategies, marketing campaigns, online store operation, user experience optimization and brand data bank solutions. Terms were not disclosed. More
Dentsu Aegis Network has acquired a majority stake in India-based data and analytics company Ugam, which will be added to its performance marketing division Merkle. More
Dentsu Aegis Network has acquired South East Asia-based agency Happy Marketer Group, which will become part of Dentsu Aegis' existing data-driven performance marketing agency Merkle. Terms of the deal were not disclosed. More
Dentsu Aegis Network has acquired technology-focused B2B marcoms agency DWA, which lists market research, data, measurement and analytics among its services. Terms of the deal, designed to boost the B2B capabilities of subsidiary company Merkle, were not disclosed. More
Dentsu Aegis Network has acquired Indonesia-based performance marketing agency Valuklik and its analytics subsidiary Pinnacle, for an undisclosed sum. More
Marcoms giant Dentsu Aegis Network has agreed to buy Netherlands and Dubai-based performance marketing agency Oxyma Group, which will subsequently be integrated into its Merkle subsidiary. Terms of the deal have not been disclosed. More
Ad group Dentsu Aegis Network has acquired Stockholm, Sweden-based digital analytics and conversion company Outfox. Terms of the deal were not disclosed. More
In Austria, marcoms giant Dentsu Aegis Network has acquired full-service media agency media.at, which provides consulting, research and data analysis relating to comms strategy, ad planning and buying, and ad verification. Terms of the deal were not disclosed. More
In Australia, Dentsu Aegis Network has acquired data-driven customer experience and personalisation agency Accordant. Terms of the deal have not been disclosed. More
In India, marcoms network Dentsu Aegis has acquired digital agency SVG Media, whose brands include audience measurement specialist Komli, digital platform DGM, and data targeting business Seventynine. Terms of the deal were not disclosed. More
Marcoms network Dentsu Aegis has acquired digital agency Leapfrog Online, which offers a range of data integration, performance media, conversion optimization and predictive analytics solutions. Terms of the deal were not disclosed. More
Marcoms group Dentsu Aegis has acquired Geneva, Switzerland-based digital agency blue-infinity, which offers a range of integrated marketing, CRM, commerce, retail, tracking, and analytics services. Terms of the deal were not disclosed. More
Marcoms giant Dentsu Aegis Network has acquired user experience and user interface design (UI/UX) specialist Fractal Ink Design Studio, which will become part of digital agency Isobar. Terms of the deal were not disclosed. More
Dentsu Aegis Network has acquired Findr Group, the owner of full-service multicultural agency Gravity Media, which offers media services, production capabilities, consumer insights and brand strategies, as well as PR, public affairs and government relations. More
Data-driven CRM and performance marketing agency Merkle has acquired customer experience specialist Axis41, based in Salt Lake City. More
Dentsu Aegis Network has spent an undisclosed sum to acquire French agency Wasabi Analytics, which measures online ad performance and will be added to the iProspect division. The latter also has a new President, while Dentsu Aegis has a new global data R&D center in Singapore. More
Marcoms group Dentsu Aegis Network has acquired Brazilian retail consulting specialist Cosin Consulting, for an undisclosed sum. More
Marcoms giant Dentsu Aegis Network has acquired data-driven programmatic ad company Accordant Media for an undisclosed sum. More
Marcoms network Dentsu Aegis is to acquire Düsseldorf-based brand and lifestyle marketing agency Markenloft, which specialises in what it calls 'emotional brand selling'. Terms of the deal have not been disclosed. More
Marcoms group Dentsu Aegis Network is to acquire a majority stake in data-driven consumer insights and analytics specialist Merkle, replacing previous investor Technology Crossover Ventures (TCV) and other shareholders. Terms of the deal have not been disclosed. More
Marcoms group Dentsu Aegis Network has acquired full service B2B marketing agency gyro, which offers creative services combined with media planning and buying expertise, data and analytics, content, and search. Terms of the deal were not disclosed. More
Marcoms giant Dentsu Aegis Network has acquired North American digital data consulting firm Cardinal Path for an undisclosed sum. More
Marcoms group Dentsu Aegis Network has acquired Czech Republic-based Adexpres Group, which provides a full range of digital services across online media planning and buying, monitoring and evaluation, and consumer targeting. Terms of the deal were not disclosed. More
Marcoms group Dentsu Aegis Network has acquired audience and behavioral data company Navegg, which is based in Curitiba, Brazil. Terms of the deal were not disclosed. More
Marcoms group Dentsu Aegis Network has acquired Toronto, Canada-based agency Grip, which offers a range digital capabilities including social media, measurement, analytics, mobile, CRM and branded content creation. Terms of the deal were not disclosed. More
Dentsu Aegis Network has acquired a majority share in Thailand-based digital agency Flexmedia, for an undisclosed sum. More
Ad giant Dentsu Aegis Network is to acquire Polish agency Marketing Wizards, which lists SEO, CRM, web analytics and usability services among its portfolio of services. Terms of the deal were not disclosed. More
Marcoms giant Dentsu Aegis Network has acquired US-based full-service consumer insight firm Forbes Consulting Group. Terms of the deal were not disclosed. More
Marcoms giant Dentsu Aegis Network has acquired Greek digital agency Mindworks, which will now operate under the name Isobar-iProspect Advertising Services. Terms of the deal were not disclosed. More
Marcoms giant Dentsu Aegis Network has acquired a majority stake in India's social and digital media agency WATConsult. Terms of the deal have not been disclosed. More
Marcoms giant Dentsu Aegis Network has acquired Toronto-based digital creative firm SPOKE Agency, which offers a range of services for clients the in the lifestyle, retail and entertainment sectors. Terms of the deal were not disclosed. More
Marcoms group Dentsu Aegis Network has acquired US-based digital marketing agency Rockett Interactive, which uses data and analytics to drive the development of its clients' marketing programs. Terms of the deal were not disclosed. More
Marketing services giant Dentsu Aegis Network has acquired London-based social media agency Tempero for an undisclosed sum. Tempero, whose services include community management and 'listening', will eventually operate as the European arm of the Network's social media division ICUC. More
Marcoms group Dentsu Aegis Network has acquired full service mobile agency Fetch, which offers mobile strategy, media, creative and analytics services. While terms of the deal were not disclosed, it is estimated to be worth around £30m. More
Media and digital marcoms giant Dentsu Aegis Network has acquired the standalone search and content marketing agency business of US-based Covario. The business offers local SEO, social media automation, and analytic tools. More
Marcoms giant Dentsu Aegis Network has acquired India-based out-of-home (OOH) media agency Milestone Brandcom, whose offer includes a range of OOH consumer insight and campaign tracking services. Terms of the deal were not disclosed. More
Marcoms giant Dentsu Aegis has extended its social media arm to Poland with the acquisition of the Socializer group, which will be integrated into the Isobar digital media division. Terms of the deal were not disclosed. More
Japanese advertising giant Dentsu is close to completing its acquisition of London-based Aegis Group, having finally received clearance from China's Ministry of Commerce. More
Japanese advertising giant Dentsu has postponed the target completion date for its acquisition of Aegis, by one month to 28th March, following an agreement with the Chinese Ministry of Commerce, the only body yet to give its clearance for the deal to go through. More
Tokyo-based companies Dentsu and Digital Garage (DG) have agreed a strategic alliance. As of January 11th, Dentsu will acquire 7% of the outstanding common shares of DG for just over 2.6bn Yen (c.$31m). More
Japanese ad giant Dentsu's £3.16bn takeover of Aegis is being held up by delays in getting approval from Chinese regulators. More
Aegis shareholders have accepted the offer made by Japanese ad giant Dentsu to buy the company - including the Aztec retail information and scan-data business - for a total price of £3.16 billion. More
Japanese ad giant Dentsu has made an offer to acquire UK-based media buying and marcoms group Aegis in a £3.16 billion deal, which includes the latter's Aztec retail information and scan-data business. The acquisition is subject to Aegis shareholder approval. More
WPP has made a non-binding offer to acquire the shares of ad and marketing services company D.A. Consortium Inc. (DAC) from Japan's Asatsu-DK Inc., in which the ad and insights giant already has a 22.9% stake. More
IgnitionOne - the digital marketing technology arm of Japanese ad giant Dentsu - has bought ad exchange AdJug for an undisclosed sum. The agency says the combination should give clients simplified buying, targeting and measurement of online advertising. More
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