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Consumer data giant Experian has announced new partnerships with media marketplace Sonobi and first party commerce data firm Attain. More
TV ad measurement company EDO is to enrich its CTV ad outcomes data via a partnership with Experian, whose demographic attributes data will allow more granular measurement across the major TV platforms and manufacturers. More
Nielsen has announced an expanded relationship with consumer data giant Experian, aimed at advancing person-based, cross-device measurement. Experian's marketing data will enhance the Nielsen Identity System by providing persistent IDs for analysis of behaviour on the 'open web'. More
Streaming media measurement and engagement platform Conviva has teamed up with information services group Experian to provide segmentation data for streaming video publishers and their ecosystem partners. More
In the US, streaming TV measurement specialist Conviva has partnered with information services giant Experian to provide streaming publishers and their partners with what the company claims is 'the industry's most advanced audience segmentation data'. More
Comscore is to begin incorporating first-party data into its cookie-free audience targeting solution, Predictive Audiences, in collaboration with Experian, InfoSum and LiveRamp. More
Scott Brown, former General Manager, Audience Measurement at Nielsen, is leaving to join information giant Experian. More
In the UK, the Information Commissioner's Office (ICO) has ordered information giant Experian to make 'fundamental changes' to the way it handles people's personal data for marketing services purposes. Experian CEO Brian Cassin says his company will appeal the decision. More
Online competitive intelligence and consumer behavioral analytics provider Hitwise is winding down its US operations after more than twenty years in business. Until March 19, Hitwise users will continue to have access to historical data for the period up to 28 January 2020. More
Consumer data giant Experian has announced a strategic investment in smart mobile marketing data platform Vserv. Details of the deal were not disclosed. More
Global information services company Experian has made an undisclosed 'strategic investment' in location intelligence firm PlaceIQ. More
Global information services company Experian has appointed Shri Santhanam as EVP and General Manager of Global Analytics and AI, focused on helping the firm to take full advantage of the potential of big data. More
Independent NED Mike Rogers has been appointed Chairman of consumer data giant Experian plc, effective 24th July. More
Global information services company Experian has promoted former India MD Mohan Jayaraman to the newly created role of Regional Managing Director Asia Pacific for Decisions Analytics (DA), Business Information Services (BI) and Data. More
In the US, former Experian execs Lindsey Harju and Brienna Pinnow have launched a company called Blinc Digital Group, which will offer a data-centric approach to help clients with their product and marketing development strategies. More
In the US, retail and healthcare data specialist IRI has partnered with information solutions giant Experian, to help marketers identify customers who will drive a better return on advertising spend. More
In the US, cookie-less audience measurement specialist Tru Optik has partnered with Experian Marketing Services, to introduce a service which provides real-time census-level viewer data for over-the-top (OTT) TV programs and ad exposure across all screens. More
Information services giant Experian has sold two high profile consumer insights businesses, Hitwise and Simmons, to Symphony Technology Group for $US 47m plus up to $5m in earnout. More
Information solutions giant Experian Marketing Services has rolled out its data-driven Marketing Suite in France, Spain and Germany, to help local clients deliver consumer campaigns in any channel, via any device. More
Information solutions giant Experian is to sell its banking process solutions business Baker Hill, which it says has too little in common with its Decision Analytics division. The buyer is private equity firm The Riverside Company and the price around $100m. More
In New York, information solutions giant Experian Marketing Services has hired MR industry veteran Pasquale (Pat) Pellegrini for the newly created role of Chief Research Officer and General Manager. More
Experian has upgraded its Experian Marketing Suite with the addition of new features including addressable advertising and predictive intelligence tools powered by its massive consumer database. More
Information solutions giant Experian has sold its retail intelligence business FootFall for £38.5m ($60m) to Tyco, a provider of retail performance and security solutions. More
In the US, the Board of the Media Rating Council has voted to remove accreditation for Simmons Research's National Consumer Study (NCS), following an independent audit which uncovered 'declines in service performance metrics'. More
The US state of Mississippi is suing Experian over allegations that the firm routinely violates consumer data protection laws. More
In the US, Experian has named Eric Haller Executive Vice President of its data experimentation and innovation arm Experian DataLabs. Haller will lead the division globally as it expands beyond the US to London and Sao Paulo, Brazil. More
Global information services company Experian has selected CEO Don Robert to become its new Chairman, following the resignation of co-founder Sir John Peace, who will step down from his role by the 2014 AGM. CFO Brian Cassin will succeed Robert as CEO. More
UK audience research body BARB has announced a deal with information services group Experian, allowing customers to analyse potential TV channel splits and schedule choices using the latter's Mosaic geodemographic groups. More
Nielsen has partnered with data giant Experian Marketing Services to add additional demographic and lifestyle segments to its Online Campaign Ratings tool. Variables include estimated household income range, family size and education level. More
TNS has agreed to acquire China-based automotive specialist Sinotrust Market Research (SMR), from Experian. The deal is subject to regulatory approval. More
Global information giant Experian has launched a platform integrating real-time data and customer insight to help marketers create materials for campaigns across on and off-line channels. More
Panel firm Research Now has announced an international deal with Experian Marketing Services, the data giant's insight and targeting wing, combining online behavioural data with the ability to survey the same individuals. More
Experian Marketing Services has announced the launch of Hitwise Mobile, which will provide clients with 'comprehensive data and insights' about mobile consumer behaviour. More
Database giant Experian has acquired Melbourne-based analytics business Pacific Micromarketing from publishing group PMP for $AUD 6.2 million (US $6.5m). More
Database giant Experian has increased its stake in Brazilian credit behaviour specialist Serasa from 70% to 99.6%, paying R$3.1bn (US $1.5bn), plus a cash adjustment on completion. More
Database and information services giant Experian has hired Ben Elliott as MD of its Decision Analytics division in Asia Pacific. He was previously Network Director for Retail Banking at Lloyds Banking Group. More
Database giant Experian has bought US multi-channel campaign management software firm Conversen Inc for an undisclosed sum. More
Global information services giant Experian has strengthened its consumer data operations in North America with the acquisition of public data aggregator Court Ventures. Terms of the deal were not disclosed. More
US media measurement and analytics firm TRA and auto market intelligence provider Experian Automotive are the latest partners to link TV audience data and automotive buying. 'Media TRAnalytics TV Auto Ratings' will automatically match auto registration with TV data at the household level. More
In the US, Experian Simmons has launched a new cross-platform media analysis service that links consumers' online and mobile activities to brand preferences, attitudes, lifestyles and behaviors. More
Global information services giant Experian has partnered with IT firm Hitachi Consulting to add a cloud-based solution called Site Analytics to its Experian FootFall visitor analytics solution. The combination will deliver site and store-network performance measurement. More
Global information services giant Experian has acquired UK-based web monitoring firm Garlik. While terms of the deal were not disclosed, Experian said the transaction had been funded from its own existing cash resources. More
China-based auto specialist Sinotrust has developed a system to identify a speaker on the basis of the specific characteristics of their voice, which it is integrating into its customer satisfaction studies. More
Global information services giant Experian is to acquire UK consumer data specialist 192business Limited, subject to approval by the Office of Fair Trading. Terms of the deal were not disclosed, but the acquisition will be funded from Experian's existing cash resources. More
In the US, Experian Simmons has completed tests of a 'pioneering' research initiative, which aims to link smartphone behavior with insights on consumer brand preferences, multi-platform media consumption, demographics and attitudes. More
Former Logica CEO Craig Boundy is to join data giant Experian as Managing Director for the UK and Ireland, responsible for further growing the firm's business across its Credit Services, Decision Analytics, Marketing Services and Interactive business lines. More
Data and analytics giant Experian Marketing Services has partnered with Kantar Media to provide clients with analysis of their audiences by household attributes such as income levels. More
Online competitive intelligence provider Experian Hitwise has rolled out its Internet measurement service in China, where it will report on more than a million web sites over 130 industries across the country's major search engines. More
Database and marketing services giant Experian has launched a new service offering small businesses the chance to 'clone' their existing customers, identifying hot prospects by analysing the key characteristics of those already on the books. More
Global information company Experian is said to be looking for possible acquisitions in India, in sectors including web analytics, knowledge process outsourcing, business information and digital marketing. More
In the US, data and analytics provider Experian Marketing Services has partnered with digital ad platform Turn to help advertisers plan, measure and manage their campaigns. More
In Australia, Experian Hitwise's former Asia Pacific Research Director Alan Long has joined Online 1984 - the social media measurement division of The Online Circle - as General Manager. More
Two social media specialists - ad network Adknowledge and Experian-owned technology firm Techlightenment - have paired up to launch a platform to help brands research what users are doing on Facebook. More
In the US, consumer research specialist Experian Simmons has partnered with the Latinum Network to tap its understanding of Hispanic consumers. More
Data and analytics specialist Experian Marketing Services has launched an online system that combines syndicated and custom MR from its consumer research arm Experian Simmons with analytic tools and reports. More
Experian has acquired a majority stake in Techlightenment, a Shoreditch based social technology company, from its founders. The firm will now form part of Experian's UK Marketing Services division. More
Online competitive intelligence provider Experian Hitwise has launched in India, to help domestic and international marketers operating in the country improve their online marketing, content development and search tactics. More
In the US, Experian Simmons has appointed Paul Cannon as Senior Account Director, responsible for managing and growing business with the company's clients within advertising agency holding companies. He will report to vice president of Client Business Development Jim Tobolski. More
Customer engagement technology specialist Alterian has announced a multi-year partnership with Experian Marketing Services to provide clients with a solution integrating data from multiple channels into a centralized database. More
Synovate has appointed Huey Lam as Commercial Director of Synovate Retail Performance in China, and Will Gordon as Senior Vice President, Brand & Communication in the US. More
In the US, media measurement firm TRA has expanded its partnership with data giant Experian, to add auto sales data to its TV ad matching solution. More
Online competitive intelligence provider Experian Hitwise has launched a new demographic segmentation tool, which enables clients to rank web sites by number of visits received from specific types of users. More
US multi-screen measurement specialist Rentrak has partnered with consumer data giant Experian Simmons to add behavioral data to its TV Essentials and StationView Essentials set-top-box (STB) research tools. More
Global information giant Experian has partnered with targeted ad tracking software developer INVIDI, to provide consumer segmentation across traditional and digital media for advertisers, TV networks and multichannel TV distributors. More
Global information services giant Experian is divesting part of its UK database marketing activities to form a new consumer and media insight business with its client British Sky Broadcasting (Sky). Terms have not been disclosed. More
US consumer researcher Experian Simmons has announced a strategic alliance with syndicated print measurement specialist Affinity LLC, and the launch of a syndicated print planning tool. More
Global information giant Experian has rolled out its Hitwise online audience measurement service in France, to report on 75,000 web sites across more than 160 industries. More
Information giant Experian has rolled out its Marketing Services portfolio in Korea, to enable marketers in the country to convert data into customer intelligence, gain an understanding of their customers and develop marketing strategies to optimise return on investment. More
Experian Simmons, the database group's US research subsidiary known for 'The Voice of the American Consumer', has launched a weekly syndicated consumer trends insights service for ad and media clients, DataStream(SM). More
Research Now has announced a partnership with Environics Analytics (EA), Experian's partner for demographics and segmentation data in Canada, integrating the former's online panel of 400,000 Canadians with the latter's PRIZMC2 segmentation system. More
The management of UK-based consumer insight and strategic consulting firm The Future Foundation has completed the acquisition of the company and its subsidiaries from Experian, effective this week. More
Information giant Experian has launched a new German version of its consumer classification tool Mosaic, classifying the country's 68 million adult population into ten major lifestyle groups reflecting recent trends in society. More
In Hong Kong, information giant Experian has launched a technology service to enable organisations to test concepts for new marketing initiatives and campaigns. More
Online specialist Research Now is to offer Experian's consumer segmentation tool Mosaic, across its panels globally. More
Online audience measurement firm Hitwise has launched a new service to report on the surfing behaviour of 90,000 Brazilian Internet users. More
In the US a TV ad solutions firm is to bring together the services of Nielsen, Experian and Acxiom to help clients improve ad effectiveness using their existing data segmentation and optimization models. More
In the UK, information services giant Experian has updated its consumer segmentation tool Mosaic, in a move which it says reflects demographic and social changes that have occurred in British society since 2003. More
Information services giant Experian has seen an 8% decline in first quarter revenues and reported poor performance across all regions, particularly in the UK and Ireland. The group is expecting little organic growth during the first half. Separately, the firm has upgraded its Mosaic segmentation tool. More
In the US, Experian Marketing Services has launched a model to help predict the next product a catalog shopper is likely to purchase, as well as the channel through which that purchase will be made. More
US-based online audience measurement firm Hitwise plans to measure the Internet activity of 100,000 Canadian users from all provinces and territories. More
Experian has appointed Kirk Fletcher as Managing Director of its Business Information division in the UK and Ireland, charged with further developing the division's business data and analytics portfolio. More
Information services giant Experian has announced a strategic alliance with Buxton, providers of site location and customer analytics. More
Global information services group Experian has posted a pre-tax profit of $318m for the first half of the year; up from $270m for the same period in 2007. Organic revenue growth varied widely by region with North America and the UK up just 1% but Latin America more than doubled. More
Experian is to combine its FootFall system – which counts the numbers of people visiting retailers and shopping centres – with Path Intelligence's shopper behaviour technology, to understand the movement of shoppers as they flow through retail centres. More
Experian has launched a new online 'Company Information' service to provide details about any UK private company, its shareholders and directors. The database also includes millions of companies in Asia Pacific and elsewhere. More
In the UK, global information services firm Experian has promoted Bernie Grady to the position of Data Strategy Director within its Business Information division. More
Global information services giant Experian has appointed Charlotte Hogg as MD of UK & Ireland, responsible for driving growth across the firm's Decision Analytics, Marketing Services, Interactive, Strategic Accounts and Credit Services business lines. More
In the UK, global information services giant Experian has promoted Mel Mason to the new post of Global Chief Information Officer (CIO), responsible for the development and implementation of a common technology and deployment strategy. More
Experian Automotive has announced a new client loyalty offering, aimed at helping Original Equipment Manufacturers (OEMs) and their agencies build a customised picture of what drives loyalty among their own specific customers. More
Database and information services giant Experian has promoted Holger Dittombée to the post of Market Head of Germany for its Decision Analytics division; charged with driving the introduction of new products, stronger consulting services and increased capabilities. More
Global information giant Experian has rolled out its Mosaic consumer segmentation tool online in Italy. The tool will provide users with access to classification of the population's lifestyles, and information about its consumption of a variety of products and services. More
Experian and digital specialist MultiMedia Intelligence have announced a partnership, combining the former's in-depth data on psychographics, consumer behavior, lifestyles and attitudes with the latter's market sizing and forecasting models and databases. More
Global information giant Experian has updated its Micromarketer Generation3 tool, to help marketers, real-estate developers and store operations personnel determine where existing clients are based, what they are like, and the best ways to reach them. More
Information solutions giant Experian has opened a new international operations centre in Sofia, Bulgaria, where it plans to employ more than 120 people by the end of the year. More
In the UK, Harris Interactive has acquired the online consumer Canvasse Opinion Panel from Experian – terms were not disclosed. The panel will add up to 200,000 members to the current multi-million Harris Poll Online Panel. More
Information solutions giant Experian has developed a data intelligence application that promises clients the ability to create predictive assessments based on multiple data sources. More
In the UK, information giant Experian has appointed Gareth Mitchell-Jones as Director of Analytics in its Integrated Marketing division. More
Data giant and parent of Opinion Research Corporation, infoUSA, has appointed former Experian Business Information MD Richard Lloyd as General Manager of its new infoUK.com business. More
More Latin American moves: now database and information giant Experian has boosted its regional management by hiring Francisco Valim as COO and Elcio Anibal de Lucca as President of Corporate Affairs. More
Data giant Experian and TNS have joined forces to classify all 44 million UK adults according to their attitudes and behaviour towards fashion and clothes shopping. More
Database and information giant Experian, has launched an enhanced retail market database to help marketers track consumer purchase behaviour. More
Online competitive intelligence provider Hitwise has launched an updated version of its Hitwise Lifestyle online tool, containing a new approach which provides marketers with attitudinal and behavioural customer segmentation data on more than 30,000 web sites. More
US-based Simmons Research and financial services consulting firm First Manhattan Consulting Group (FMCG) have announced the launch of Financial Personalities - Simmons NCS, a mass media targeting tool for specific types of financial services. More
In London, consumer agency Future Foundation has promoted Barry Clark to a new role to lead development of its new global insight program. More
Experian Research Services (ERS) has unveiled a platform providing local media, agency and advertiser sales and marketing professionals with detailed information about US consumers at the local market level. More
Database giant Experian has launched a new global image and identity which includes a re-vamped logo and tagline. The firm has also appointed Tony Pullen as Managing Director of its Business Information Division in Nottingham, UK. More
Simmons Research has announced two enhancements to its National Consumer Study (NCS): the extension of its data collection operation from nine months to a continuous 12-month period, and an increased frequency of publication from twice yearly to quarterly. More
Information giant Experian has acquired business-to-business analytics firm The pH Group for an undisclosed sum. More
In the US, Experian Simmons Research has doubled the amount of data it collects in its SimmonsAUTOMOTIVE Study of consumers who are intending to buy a new or used car. More
Nielsen and Experian Marketing Services have announced a new CRM solution to help consumer packaged goods (CPG) companies understand consumer purchasing behaviour and measure response to campaigns. More
A fortnight after the announced flotation of rival comScore, online audience measurement firm Hitwise is to be acquired by information giant Experian, in a $240m cash deal which will close in May. More
Database and credit checking giant Experian has continued its programme of acquisitions with the purchase of an undisclosed minority share in Chinese agency, Sinotrust Marketing Research and Consulting. More
Information and database giant Experian has bought Economic Research Services (ERS), a UK-based economic development and regeneration consultancy, for an undisclosed sum. More
Experian has acquired Belgian micromarketing and consumer analytics firm Adhoc Solutions. Adhoc will provide a Belgian base for the information giant's Business Strategies division and bring added consumer profiling, segmentation and retail analysis expertise to Experian's Mosaic system and other offers. More
Credit information supplier Experian and financial specialist First Manhattan Consulting Group (FMCG) have joined forces to develop a profiling tool, Financial Personalities(SM). The tool aims to help financial services firms target customers and prospects. More
Information giant Experian has launched six new solutions under its Marketing Services unit, to optimise marketers' communications with their best customers and prospects. The six, aimed at 'making insight actionable', include Prospectvue, an advanced, multichannel analysis tool. More
Experian has appointed Scott Wheeler as Chief Financial Officer for Experian Americas. He will report directly to CEO Chris Callero, and functionally to global CFO Paul Brooks. More
US provider Simmons Research has announced the launch of an online group, which will link custom online research with its National Consumer Study (NCS) and other data from parent company Experian. More
In the USA, Experian Consumer Direct has this week announced the results of a nationwide study on consumer debt that shows consumers have increased their debt by more than 12% over the past two years. More
Experian company ClarityBlue has announced four senior appointments for its Customer Intelligence team in the UK this week. More
In the US Simmons Research, part of Experian, has announced a new National Multi-Media Engagement Study to provide ratings for consumers' 'cognitive, behavioral and emotional involvement' with media. More
Despite UK consumer debt reaching the £1.1 trillion mark, three quarters (75%) of British borrowers claim to be 'comfortable' with their current level of borrowing. Research was conduced by Ipsos MORI for Experian's Personal Credit Index, a new feature of its online credit monitoring service CreditExpert. More
Experian has appointed Nick Frazer as Director of its B2B Marketing division. His duties include driving increased use of advanced data segmentation and analysis tools to add value to B2B companies. More
Information services giant Experian, which owns MR businesses including Simmons Research and Vente in the US and FootFall Ltd and The Future Foundation in Europe, is likely to be demerged from parent GUS plc under plans unveiled today. More
Experian has this week announced the launch of Mosaic Japan, the company's latest consumer classification solution. The system classifies every Japanese household according to 11 main groups and 50 different socio-economic types. More
Global information solutions company Experian has acquired Catalist, a specialist in information on the retail petroleum and garage forecourt market. Catalist will become part of Experian's Business Strategies division. More
US-based Simmons Research, an Experian company, has signed a deal to provide NBC Universal with its behaviour targeting system, TV BehaviorGraphics. The system merges the Nielsen National Television Index (NTI) with Simmons' National Consumer Survey (NCS) to identify prospective customers for certain products based on TV viewing habits. More
Information solutions company Experian has acquired ClarityBlue, a UK-based customer management consulting group and provider of marketing database solutions. The company will sit within Experian's Marketing Services division, and continue to be led by Duncan Painter, the current CEO. More
Experian has introduced a Japanese version of Mosaic, classifying every Japanese household into one of 50 different socio-economic types. The system reveals stark demographic differences between different parts of the country - with young, single and wealthy people concentrated in the inner cities. More
Information solutions giant Experian has acquired FootFall Ltd, a European supplier of customer counting technology and retail information integration services; and has appointed Mark Parise, previously IRI's President of Global Content Operations, as President of its Marketing Services business unit. More
One in ten of the world's population now shops online, according to a new global survey from ACNielsen. In separate studies, the National Retail Federation (NRF) predicts a 5% increase for US spending this holiday season, and GQ magazine finds US men increasingly succumbing to the pleasures of shopping. More
Information giant Experian is buying again, complementing its existing retail data, analysis and consultancy services in Europe with the acquisition of US-based Prediction Analytics Inc (PAI). PAI provides retail performance modeling, sales forecasting and site-location analytics. More
Information giant Experian has appointed Richard Watkins as Senior VP for the Asia Pacific region and John Harker as MD for Business Development. Both have relocated to Hong Kong, which will serve as its headquarters for the region. More
US agency Simmons is to apply parent company Experian's 'TrueTouch' classification system to the results of its Spring 2005 National Consumer Study. The tool is designed to provide a clear picture of the best audience, message, channel and timing for marketing campaigns. More
Two international products have made their French debuts. MR and information giant Experian has launched its consumer classification system, Mosaic, in the country, categorising consumers into 14 social groups and 52 types; and movie tracker Online Testing eXchange (OTX) is another recent arrival. More
The latest Simmons National Consumer Study is the first to include findings on consumer attitudes to product placement. They reveal that around half of US consumers are happy to see branded products on TV and in movies – but fewer than a quarter remember the brands in their favourite show. More
Experian Marketing Solutions has bought US online consumer research company Vente for an undisclosed sum. The acquisition will expand Experian's consumer insight provision, with the aim of helping clients target their marketing offers at the most receptive customers. More
The number of Australians using Internet banking increased 26% to 5.5m in the twelve months to May 2005, according to new research from ACNielsen. This growth comes despite concerns about ID theft, which are also reflected in a new US poll from Experian and Gallup. More
US-based agency Simmons has integrated two of its consumer targeting products in a bid to help advertisers reach local customers. The combination of Simmons Consumer Opportunity Rating (SCOR) and SimmonsLOCAL offers a product that rates consumers based on location and behaviour as well as demographics. More
Experian has launched a new consumer profile analysis, Mosaic Ireland. The first figures highlight the rise of the 'seriously single', a growth in the number of wealthy families, and increased multiculturalism. More
London-based strategic consultancy the Future Foundation Group has become the latest acquisition for global information solutions group Experian. It will join Experian's UK-based Business Strategies division. More
US consumer researcher Simmons has launched a new web site, Television BehaviorGraphics, providing a gateway to its TV-based behavioral targeting system to identify customers of products and services. More
Experian has announced the launch of Addressable BehaviorGraphicsSM, an system integrating client data, such as existing primary research, branding studies and customer lists, with household-level data and with syndicated consumer information from Simmons, which it purchased in October 2004. More
Online competitive intelligence provider Hitwise has expanded its demographic sample to include more than 2 million UK households, allowing better profiling of online audiences using basic demographics and/or lifestyle data. More
GroupM, a division of WPP Group USA, has announced an expansion of its multi-year agreement with Simmons Research, recently purchased by Experian. The agreement now includes two of the world's largest media agencies: MindShare and Mediaedge:cia, who will access the Simmons National and Hispanic Consumer Survey as well as its Teens and Kids studies. More
Information solutions company Experian has acquired high profile US consumer behaviour specialist Simmons Research, which runs the National Consumer Study. More
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