MRT is now structured around two pillars: MrWeb's four 21st birthday special feature publications; and a directory of video interviews with the insight and analytics sector's movers and shakers, conducted for our ZoominIn feature on Daily Research News.
Already published: Online Communities, October 2019; Insights in the Mobile Age, May 2020; Data Visualization, October 2020; Online Communities, July 2021; and Measuring Brains & Bodies, March 2022.
Coming up: Insights in the Mobile Age '22, later this year. For advertising enquiries, contact Nick Thomas.
All content is free to read and available in pdf format online - read as a 'flippingbook.com' publication or download. Something over half the content also appears in DRNO and can be read in html format.
Myths and Realities in Neuromarketing - Michelle Niedziela and Glenn Kessler from HCD Research give an introduction to the progress and potential of the field, and cut through some of the hype and misconceptions surrounding it.
Wearable Tech - Fit for MRX? - It's everywhere - but how useful is it right now for answering specific research questions? asks Kathryn Ambroze, Manager of Behavioral and Marketing Sciences at HCD Research.
Using EDA to Track Response to SquidGame - MindProber's Pedro Moreira looks at the company's use of electrodermal activity (EDA) to analyse the extraordinary success of the hit TV show. What worked best, and why? [contains spoilers, sort of]
Podcast Interview: Neuro-Guru Dr Michelle Niedziela - HCD's VP of Research & Innovation talks about a career in 'neuro' (with a rat allergy); quantifying the stress of bad audio on a Zoom call; whether any perfume can live up to one of those weird ads; and much more besides. Available to watch or read.
Neuroscience Techniques and Best Practice #1 - Michelle Niedziela runs through the key techniques in 'neuro', with advice on where to use them.
Best Practice #2 - a guide to Best Practice in consumer neuroscience projects.
Podcast Interview: - MindProber Founder and CEO Pedro Almeida talks about sweat, motor racing, suppliers who always say Yes, investors who always said No, banning the bull and embracing the (one-trick) pony, and how EDA (electrodermal activity) can grow into a currency for media engagement.
'A Seismic Shift' for Digital Qual - As the insight world emerges from the shadow of Covid, 'only around 50% of formerly face to face activity will revert to type', says Verve's Andy Dexter.
QuestionPro / Energizer Case Study - Dan Fleetwood, President, Research & Insights at QuestionPro, looks at how the firm's community management platform has helped battery giant Energizer gather rapid and regular feedback in a fragmented market where loyalty is low.
Getting Closer to Your Consumers - Toluna's Director, Digital Solutions Jack Lee sets out why communities are an ideal way for a brand to get closer to its consumers; and how to make the most of what they can offer.
Biggest Community / A Bigger Boardroom Voice - Verve's Joint Head of Research Tim Martin talks about setting up the world's largest community panel; the boom in exploratory digital qual; and why he's seeing research better represented in board meetings than ever before.
Helping John Lewis Transform - John Lewis is transforming its business for the post-Covid world, with customers - and its community panel - at the heart of the change. This has meant using communities for more in-depth, exploratory studies than ever before. By Verve's Richard Preedy
Work in Progress / Space Communities - KL Communications founder Kevin Lonnie talks about what's changed and what hasn't in twenty years running a communities business; about getting customers to solve clients' business problems; and getting space men to talk to each other.
A Dream Team to Fight Budget Cuts? - Great visuals and wide-ranging automation are a powerful combination for market researchers looking to justify budgets in the Covid era, says Confirmit Chief Product Officer Torbjörn (Tobi) Andersson.
All Change at Toluna - Paul Twite, Toluna's MD EMEA and LatAm, looking at the company's recent big announcements - rebranding and the launch of Toluna Start.
E-Tabs Guide to Good Data Viz - Six key considerations for creating clear and engaging visuals, from the team at E-Tabs.
Tip of the Iceberg Ipsos.Digital CEO Andrei Postoaca backs AI to unlock its full potential behind the scenes within ten years, allowing business needs to return to centre stage.
Faster, Better, More - Debbie Senior, Toluna's VP Product Automation, looks at the 'need for speed', and other factors driving changes in the way we process, share and display data.
21 Years Feature: Medallia LivingLens CEO Carl Wong - Continuing our focus on Data Visualization, the LivingLens co-founder talks in-depth with MrWeb's Nick Thomas.
Beauty, Clarity or Both? - Joe Parker, Brand Director of London-based Motif puts an insight professional's spin on one of the longest-running debates in design.
MrWeb 21 Years Feature: Board Builder - Medallia's Senior Director of Product Management Vache Moroyan and his team are tasked with building dashboards that are a pleasure for research professionals to work with.
Didier Truchot on Finding Clarity in 2020 - Ipsos co-founder & CEO Didier Truchot talks about clients' need for clarity, AI's potential to change our industry, and why insight professionals should be confident about the future.
MrWeb 21 Years Feature: Data Viz and DIY Research - Ipsos.Digital CEO Andrei Postoaca talks about the challenges involved in developing a DIY research platform for one of the world's biggest and best known insight groups.
Accuracy and Authenticity - How Smartphones Revolutionised Research, by Richard Preedy, Verve
Mobile Election Polling - Abraham Muller, CTO at Brandwatch Qriously, looks at how mobile methods can make election polling easier to implement and more accurate.
Delivering Great Mobile Qualitative: Four Keys to Success - by Ross McLean, Vice President, Mobile Qualitative at 20|20 Research
7 Steps to a Better Mobile Survey - QuenchTec Survey Designer Dennis Sewberath highlights seven ways to turn a survey into a 'beautiful conversation', for the sake of better feedback and higher completion rates.
You've Missed the Boat - RealityMine CEO Chris Havemann looks at the continuing opportunity for market researchers in a world of consumers and media changed almost out of recognition by the mobile revolution. Part 1 of 2.
...but there's another one along in a minute - in part 2, RealityMine CEO Chris Havemann looks at Why MR firms are 'fundamentally well-positioned', and where the immediate opportunities lie.
3 Mobile Marketing Myths - Andy Chandler, General Manager, UK & Ireland at mobile measurement and fraud prevention specialist Adjust, debunks three fashionable but misplaced ideas from this booming market.
Interview - Giles Palmer - the Brandwatch founder & CEO talks sifting through 1.5 trillion pages of data; pulling apart the Model-T Ford; and why our industry could grow fivefold in 5 years.
Did You Get the Message? Reach3 Insights CEO & founder Matt Kleinschmit looks at the rise of the mobile messaging-based Survey - with case studies from work for Jagermeister, Hyundai and Kimberly-Clark.
An interview with Tugce Bulut, the inspirational founder and CEO of app-based feedback business Streetbees.
Interview Excerpts: Isaac Rogers, CEO at 20|20 Research.
Ask, Listen and Observe: Andy Buckley, Head of Client Solutions at Join the Dots / InSites Consulting argues that communities need to 'step up their game'.
Being Customer Centric, Not Just Talking About It. Verve Executive Director Paul Lawson casts an expert eye over the many great uses of a community panel.
ITV's Village Voice Hannah Downs, Head of Insight at UK agency ResearchBods, explains how the firm uses a community to help British broadcasting group ITV get closer to viewers.
A View from the Outside - Communities aren't just for insight. Richard Millington of FeverBee, who has helped build them for everyone from Apple to Lego to the UN, helps define where we sit in the bigger picture.
Interview - Kristof De Wulf InSites Consulting's co-founder and CEO on the acquisition of Join the Dots, the company's plans and the future for online communities more broadly.
Lean Communities, smooth pit stops: 20|20's Julia Eisenberg and Isaac Rogers The rise of the 'smaller, more tactical insights community', and the need to get that 'pit lane' running smoothly.