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US firm Pogo has raised $32 million in funding, with which to expand its AI-based research platform putting users in direct conversation with verified buyers of 'any' product, in 'a matter of hours.' More
British-based research group STRAT7 Group has announced the promotion of Lucy Fallon to Managing Director of its cultural insights and strategy consultancy Crowd DNA, after four years at the company. More
UK-based consumer intelligence company Measure Protocol has launched an agentic behavioural intelligence platform called Measure Predict, giving users direct access to more than five years of permissioned zero-party behavioural data from UK and US consumers. More
Former General Mills insight leader Nichole Norby has joined Visa as Senior Manager, Brand Insights. More
NYC-based business and financial market intelligence provider AlphaSense has secured a $350 financing round, valuing the business at $7.5 billion. Investors include Accenture Ventures, which will also partner with the company on embedding its data solutions into clients' agentic workflows. More
Market research group Kadence International has announced that Aman Makkar, who has led its India business for twenty years, will be stepping down from the CEO role at the end of this month. More
US-based real estate data, analytics and marketplace firm CoStar Group has acquired Zonda, a data, marketplace, and software platform for the new home ecosystem, for around $800 million. More
Decision intelligence firm Morning Consult has appointed Matthew Hammon as Chief Growth Officer, leading the development of an AI-native marketing, communications and growth function. More
Global consumer intelligence group NIQ has launched a new feature called Survey Groups, within its NIQ Discover platform. The upgrade promises users more insight into the reasons behind changes in their markets. More
UK-based analytics and insights firm Delineate has appointed Louis Fernandes in the new role of EVP, Client Partnerships & Insights; and promoted Derick Lewes-Gale to VP Account Management, Laura Mainwaring to Senior Account Manager, and Francisco De La Torre to VP Research Management. More
Texas-based market intelligence company Futurum Group has bought Aptiviti, Inc., the parent company of Enterprise Technology Research (ETR); and will combine the latter's well-established predictive quant data engine with its own expertise, media properties and global intelligence platform. More
Recently launched consumer intelligence firm Automotive Insights & Research Services has announced a partnership with UK 'digital garage' Regit, and the launch of AutoGraphics, a tool that promises 'an entirely new way to filter and interrogate consumer intelligence data.' More
Retail data and customer loyalty pioneer dunnhumby is getting a new Chief Executive: Jamie Samaha will take over from 20th July, succeeding Josh Bottomley, who has decided to step down. More
In St. Louis, USA, research firm Povaddo has launched the Povaddo Panel Omnibus promising clients an efficient, cost-effective way to access insights from public policy professionals across the US and Europe. More
Insights, design and strategy group Material has appointed Ranjan Kalia as CFO, as the firm looks to scale its global capabilities and increase investment in AI. More
B2B research fieldwork company RONIN International has promoted Tavis Urquhart to Sales Director for APAC, based in Australia and starting in late July. More
DVJ Insights has hired Nicola Ball as a consultant in the UK, strengthening its shopper and innovation expertise, and supporting continued growth in the region. More
Ohio-based Prosper Insights & Analytics has launched an automated version of its Prosper Model Factory, built on Amazon SageMaker and promising to dramatically simplify and accelerate predictive model development. More
Verian, previously known as Kantar Public, has promoted Lithuania CEO Haroldas Brozaitis to the new role of Chief AI and Transformation Officer; hired Gareth Schnehage as CFO; and given new roles in the UK to Craig Watkins, Ben Humberstone and Ed Dunn. More
Global consumer intelligence firm NIQ has announced revenue of $1,072.7 million for the first quarter, a reported increase of 11.1% increase, with organic growth of 5.1% at constant currency. Adjusted EBITDA rose 19.1% to $224.8 million. More
Albertsons Media Collective, a division of the US grocery chain, has this week launched a 'Lifetime Value' (LTV) measurement framework, to help advertisers assess the long-term value of retail media campaigns. More
YouGov's data analytics and visualization platform Crunch has added new AI Agent features, allowing users to explore any data collected from the firm's global panel of 30+ million members through natural language conversation. Custom research and syndicated products are both included. More
Healthcare payer intelligence specialist Anomaly has secured $17 million in new funding, doubling its total raised to date. More
Norstat has launched an Expert Network, giving clients access to verified, senior business decision-makers including CFOs, IT decision-makers, category leads and security experts. The solution is live now in 22 countries, and is headed up by MD Carsten Broich. More
Consumer intelligence specialist MRI-Simmons is offering help for local media planners with the launch of a new study promising insights into evolving media habits and other consumer behavior, across 205 local US markets. The new offering combines data from two existing products. More
UK-based agency Listen + Learn has rebranded as 'Unwritten'. The new name reflects 'a broader focus on digital culture, and a more connected way of helping clients get to deeper, sharper thinking.' More
In the Canadian capital Ottawa, ecommerce analytics and monitoring platform Noibu has announced an extension of its services for Shopify Plus merchants, as well as the addition of two new AI capabilities - Explorations and Noibu MCP - providing a conversational interface for store data. More
Creditors are set to take control of global customer experience firm Medallia, after its owner Thoma Bravo chose not to continue investing to service its debt, and a group of lenders led by Blackstone drew a line under further debt relief. More
MD Tom Johnson has been promoted to CEO at UK-based trend tracker and insight agency Trajectory, after more than sixteen years at the company. More
In New York, Insights firm Okay Human, now part of newly-formed agency DigitalMYnd, has announced new tools allowing clients to survey people in the moment, based on behavioral triggers, so as to 'understand decision-making while it's still unfolding.' More
Giulia Tagliaferri has joined the Public Affairs of Ipsos in the UK, as Head of Behavioural Science. She joins from innovation charity Nesta, where she spent more than seven years in the Behavioural Insights Team, latterly as Head of Quant and then Head of Evaluation. More
Behavioral strategy specialist Vista Grande has announced it is expanding into Latin America, and is hiring a team from 'across the region' to ensure 'deep local understanding' within its diverse countries and communities. More
Northern European mystery shopping and customer service specialist Dive has named Julia Schramm as Country Manager for its Dive Custitude division, in Sweden. More
Global consumer intelligence group NIQ has launched Precision Solutions, a solution aiming to help brands and retailers make more precise and localized decisions. Initially the service is available in the US, and the company says it will 'evaluate' this before rolling out elsewhere. More
Walmart Data Ventures, the retail giant's insights and analytics division, is launching Scintilla Media Data Feed, a new API allowing advertisers to securely share Walmart first-party operational and retail data through scalable API access with their agency and tech partners. More
London-based independent social and market research agency IFF Research has announced 22 promotions, including Alex Pearson, Catherine O'Driscoll, Clare Palmer and Helen Greevy to Research Director level. More
Former Nielsen Australia MD Monique Perry is the new CEO of consumer advocacy group Choice, six months after she and her husband were dismissed from the ratings giant. More
Kantar has appointed Mary Pat Simpson as Vice President, Growth and Strategy, Automotive, and is relaunching its office in Detroit, the center of the US automotive industry. More
Data science firm Youtility has raised further seed funding, bring its total to date to $4.2 million, and will use it to expand operations and further develop its software analysing real-time behavioural signals from customer interactions. More
Ipsos has unveiled a new 'vision' for qualitative research, combining AI and human inputs and delivered via three modules within its qual division Ipsos UU: Dynamic Digital Twin Communities; AI-Powered Moderation; and the EDGE Framework, which investigates extreme and unusual behaviour. More
Insights, brand strategy and product innovation advisor Material has announced the hiring of Raman Kalra as President, Asia Pacific, leading its operations in the region. More
Warsaw-based start-up Zynt has raised $500,000 in pre-seed funding to fuel development of its b2b sales intelligence platform, and help it expand into the US. More
New York-based Qualitate has raised a $7 million Seed round of funding, with which to accelerate development of its platform automating expert research for investment and strategy teams. More
In the UK, recently launched consumer intelligence company Automotive Insights has appointed Andy Barratt as Chairman of its Advisory Board. More
Ipsos has reported first quarter revenue of EUR 554.9 million, down 2.4% from a year earlier and representing organic decline of 1.4%. Despite this, it has confirmed its targets for growth in 2026 as a whole, with a number of positives including a strong order book and recoveries in key sectors. More
YouGov has launched a quarterly Business Sentiment Tracker, based on responses from more than 2,000 British business decision makers concerning their confidence, their major concerns, and their adoption of technology, along with broader business dynamics. More
Intentsify, a provider of B2B intent data and signal-based go-to-market solutions, has announced partnerships with LiveRamp and Environics Analytics, aiding its expansion into the Canadian and other markets; adding to recent product launches and strong revenue growth. More
Packaging and point of purchase intelligence specialist Behaviorally has relaunched its TransactionPath Shopper Suite, a portfolio of solutions designed 'to reflect the realities of how decisions are made in today's retail environment.' More
In London, research, analytics and advisory firm Phronesis Partners has appointed Anish Nath as Director, Technology Research, AI & Automation. More
Investor Relations (IR) software firm Q4 Inc. has acquired Virtua Research, which provides collaborative consensus analytics and financial modeling solutions. Terms of the deal were not disclosed. More
Financial sector alternative data provider YipitData has appointed Henry Schuck, founder and CEO of business data firm ZoomInfo, to its Board of Directors. More
Retail personalization platform Replenit has raised $2.5 million in a pre-seed funding round, to support product development, and hiring for operations and engineering teams in Poland and the Netherlands. The firm was founded by six Turkish entrepreneurs and is based in Warsaw. More
Consumer intelligence group NIQ has launched Growth Pathways, a new insights and analytics offering combining qual and quant research with its detailed retail measurement data to promise 'a connected view of how consumers think, feel and act.' More
San Francisco-based AfterQuery has completed a $30 million Series A fundraising round, valuing it at $300 million. The firm taps a network of nearly 100,000 experts from a range of professions, encoding their knowledge into a dataset for use by its customers, which include all the major AI labs. More
US-based market research consultancy Smarty Pants has launched GENspiration, a series of free live focus group sessions promising attendees better understanding of consumers in a different generation each month, beginning with Baby Boomers on 14th April. More
ABM software firm BambooBox has raised $6.6 million in funding, with which to scale its b2b AI solutions and expand globally. More
In Germany, NIQ's Geomarketing unit has announced an upgrade to its RegioGraph software, which enables users to visualize customers, target groups and market potential on up-to-date digital maps, and analyze them directly using the firm's Purchasing Power 2026 data. More
In London, the team responsible for the CitizenMe personal data exchange app have a new company, DataSapien, offering an AI platform which sits on mobile devices, providing behavioural data for consumer panel operators while ensuring sensitive personal information never leaves the handset. More
Israel-based digital data firm Similarweb has launched a suite of digital retail shelf analysis tools, combining its Amazon IQ (formerly Similarweb Shopper Intelligence) and Cross-Retail IQ products, the latter covering more than 650 online stores and marketplaces. More
In London, former Gartner and Morning Consult researcher Claire Tassin has joined consumer and market intelligence agency Mintel as Principal Strategist, Wellness. More
Media and entertainment group Global, the owner of UK radio stations such as Heart, Capital, LBC and Classic FM, has announced a new data partnership with Sainsbury's and Nectar360, providing new retail media targeting and measurement options for digital audio campaigns in the UK. More
In Toronto, Canada, research consultancy Angus Reid Group has appointed two SVPs of Research, quant specialist Rohit Nair and qual and quant researcher Amy Knowles. More
US-based insights firm quantilope has launched a synthetic research product, Category Twins, which builds AI replicas of specific audiences for early-stage market research. The replicas are generated from the client's own brand health data. More
B2B data company Informa TechTarget has announced flat revenue of $486.8m, for the full year 2025, and adjusted EBITDA up 11% to $87.3m. Both percentages are calculated on a 'combined company basis', reflecting the merger of its two division towards the end of 2024. More
London-based insights consultancy Acacia Avenue has been acquired by Accord Marketing. Accord is owned by the Conrad Group, which aims to build a specialist marketing services group focused on the leisure sector. More
The Australian wing of The Research Agency (TRA) has announced a number of senior promotions and a new Sydney headquarters to house its rapidly expanding team. More
Kantar has appointed former Valtech leader David Gompel as Executive Managing Director in the UK. More
London-based property and household intelligence company Outra has appointed Kimberley Joyce as Head of Agency, with a remit to establish the firm's first dedicated agency team and drive strategic partnerships. More
Newly launched consumer intelligence company Automotive Insights has announced the addition of Richard Walker, former Director of Data & Insights for AutoTrader; Needa Khan, formerly of the LSE and The Insights Family; and investor Safe Hammad. More
In the US, purchasing data company Cardlytics has reported a 16.2% decline in total revenue during 2025, to $233.3 million. However, thanks to a successful program of cost management, adjusted EBITDA quadrupled to $10.1m. More
Retail and consumer intelligence provider Circana has unveiled Complete Why, an analytics solution based on POS data and giving CPG manufacturers rapid insights into the true drivers of sales performance. More
London-based See Research has a new sister company in shopper and NPD specialist Ink Research, following the acquisition of the latter by See's owner Holan Consulting. The buy brings together qual and quant expertise and teams, although both brands will be retained. More
London-based opinion and market research firm Thinks Insight & Strategy has been acquired by Montreal, Canada-based holding and management company Avenir Global. More
Global consumer intelligence company NIQ has announced revenue of $4.2 billion for the full year 2025, representing organic, constant currency revenue growth of 5.7%. Adjusted EBITDA rose 23.8% to $916.5 million. More
In the UK, a new company called Automotive Insights has launched, providing 'just-in-time' market intelligence from surveying 1,000 motorists each month. More
Manchester, UK-headquartered behavioural data company RealityMine has appointed Phil Miles, a member of its Board since 2024 and a former Managing Director at Google and YouTube, as its new Chairman. More
Accenture Ventures, the consulting giant's investment arm, has given its backing to Profitmind, an agentic AI decision intelligence platform built for retail teams, as part of a $9m seed round. The funds will fuel global scaling of the platform, recruitment and further extension of platform capabilities. More
US-based ad platform Infillion, the company that bought MediaMath in 2023, has announced the acquisition of veteran purchase intelligence company Catalina. Financial terms were not disclosed. More
In London, research and analytics firm Phronesis Partners has appointed Massimiliano Sarracino as EMEA Sales Director, supporting its expansion across the region. More
Savanta has appointed former PSB Insights CEO Dave Gordon as Chief Commercial Officer, based in Boston, MA; and Anna Hamlin as Global VP of HR, based in London. More
In a subcommittee hearing this month in the US, Sen. John Kennedy (R-LA) has raised serious issues with current official definitions of 'what it means to be poor or in poverty in America', suggesting the figure should be 1% not 11%. Commerce Secretary Harold Lutnick appeared to agree to a review. More
In the UK, the Office for National Statistics (ONS) has given more details of its ongoing program to focus in on essential, high quality economic and social statistics for the country's decision-makers - also described as a 'drive to put quality over quantity.' More
YouGov interim Chair Deborah Davis has stepped down from the role and from the Board, the company has announced. Her permanent replacement is Ian Griffiths, who joined the Board in September 2025 and is a former Deputy CEO of Kantar. More
Kantar has appointed Sam Rihani as Managing Director of its business in Sweden, based in Stockholm and effective immediately. More
In New York, consumer behavior, and analytics consultancy GBK Collective has promoted Rebecca Szew to Partner and Chief Client Officer. More
Pureprofile is acquiring Australian qual specialist CRNRSTONE Research, formerly known as Stable Research, from its current owner Bastion Group, for a total consideration of $AUD 700,000. More
In Chicago, consumer data giant Circana has appointed new Board members: Brian Cornell, Executive Chair of Target Corp.; Lauren Cooks Levitan, ROOT co-founder and Lead Independent Director at e.l.f. Beauty; and Rohit Prasad, former Head of Artificial General Intelligence at Amazon. More
Veteran business data firm Thomson Reuters Corporation has acquired Noetica, Inc., a New York-based AI-native start-up whose software turns transaction-deal data into structured market intelligence for deal professionals. More
Predictive audience intelligence company Wiland has launched RetailSignals, the latest in its MarketSignals family of solutions, promising retailers help in tapping real-world consumer spending data to fuel acquisition, retention and growth. More
In London, strategic insight consultancy Firefish has announced the promotion of Lizzy Moroney to UK Managing Director, and the appointment of Jenny Kieras as Head of Growth. More
Australia-based cultural insights and strategy company The Lab has appointed Maria Georgopoulou as Senior Quant Strategist, and Ernest Mo as Quant Strategist. James Rochlin has been promoted to Executive Director, leading the now six-strong quant team. More
In the US, B2B data firm ZoomInfo has announced financial results for the fourth quarter and full-year ended December 31st. Reported annual revenue rose 3% to $1,249.5m, while adjusted operating income was up 4% to $445.9m. More
In the UK, fast-growing agency Basis Global has hired former B2B International leader Conor Wilcock as Managing Director, B2B. More
YouGov has launched an AI-powered qual tool called BrandIndex Voices, which collects and analyses consumer conversations on a quant scale to reveal why brand perceptions change. More
Global consumer data company Circana has launched 'Attribute Marketplace', a platform allowing clients to browse external datasets, select the attributes they need, and use them to enhance their current data and analyses. More
In New York, Radius Insights has announced a merger with ONE Strategy Studio, an AI-first insight and innovation agency focused on 'speed to impact.' More
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