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Marcoms giant Omnicom has announced the retirement of two of its data and analytics brands, Kinesso and Annalect, according to reports - the move is part of a restructure intended to simplify the business after last year's acquisition of Interpublic Group. More
In the US, a new partnership promises researchers and other agencies the ability to upload a customer or audience data file to the Prosper Model Factory, and get it back appended with motivation intelligence scoring and profiling. More
In Sydney, Australia, survey research platform Conjointly has added a new option called Self-serve sample C, which connects researchers with ID-verified human respondents including experts, professionals, and hard-to-reach niche audiences. More
In Pittsburgh, USA, integrated marketing agency Brunner has acquired AdSkate, an AI-powered creative analytics and marketing intelligence platform helping brands and agencies to optimize campaign performance. Terms were not disclosed. More
Conversational intelligence and analytics solutions firm Marchex has completed the acquisition of Archenia, which uses real-time analysis of consumer intent and advertiser value to help clients optimize customer acquisition efforts across channels on the fly. More
Customer insights platform HumanListening has added two new features, time series analysis for qual AI, and a new way to measure the effectiveness of qualitative outputs. More
In the US, Boston Globe Media has acquired InstaTrac, a Massachusetts-based government information company helping clients to understand state and local government activity. More
In the UK, DJS Research founder Danny Sims has teamed up with former Savanta execs Vivek Thaker and John Pitchers to launch TruStrata Ltd, a data consultancy promising clients advanced, in-depth analytics, storytelling and automated infographics delivered 'in minutes.' More
Washington company State Affairs has secured $70 million in funding. The firm combines exclusive journalistic reporting from state capitols with legislative, regulatory and other data gathered from states and at the federal level, both through structured government sources and on-the-ground gathering. More
US standards body the MRC says VideoAmp has removed its ratings from the audit / accreditation process, although it will reassess the position in 2027. In addition, Nielsen has withdrawn accreditation for its Nielsen One Ads service, pending the introduction of new methodologies. More
In the US, CX platform Sprinklr has added new AI features, helping users to take action on customer signals in real time, as part of its Summer '26 software release. More
Glance, the international TV and video market intelligence division of French measurement company Mediametrie, has added the Total Video dataset of Dutch ad currency body National Media Onderzoek (NMO) to its services. More
In the US, ad platform The Trade Desk has appointed former Uber exec Kristi Argyilan as Chief Commercial Officer and EVP, leading its data partnerships team, and reporting to founder and CEO Jeff Green. She will be based in San Francisco. More
Haymarket Media has appointed David Ruppel as its new Head of Data Analytics & Insights, based in the US and overseeing its data reporting, insights and advertising delivery strategy. He joins the Senior Leadership Team and reports directly to CEO Michael Graziani. More
In the UK, newly-formed agency grouping SHARCC has acquired a majority stake in sister retail insight companies Touchstone Partners and Shoppercentric. More
Cross-channel shopper and retail intelligence provider Wayvia, formerly known as PriceSpider, has launched a new Professional Services division, and appointed former Walmart exec Robert Gregory and former Bazaarvoice VP Lynne Riojas to its senior team. More
New Orleans-based MR data quality company Rep Data has enhanced its ReDem in-survey solution with a feature that compares survey answer distributions before and after data cleaning. The firm says this will help researchers evaluate how low-quality responses influence survey results. More
UK companies revised their marketing budgets up to the second highest level in two years in Q2 2026, according to the latest IPA Bellwether Report. Budgets for 'Market Research' - a category we feel fails to reflect changes in our sector - were more likely to fall than rise, but fared slightly better than last quarter. More
Idaho, USA-based GetWhys has enhanced its platform to allow product marketing and go-to-market teams to assess the potential impact of messaging, positioning and content against buyer intelligence from thousands of B2B buyer interviews, before it reaches the market. More
In the US, advertising analytics company ABCS Insights has announced a $50 million Series A fund raise, the appointment of Deirdre McFarland as CMO and the promotion of Thalya Hamilton to Chief Client Officer. The firm says it is pioneering a new 'era' of measurement focused on 'Connected Outcomes'. More
Leger has announced a new leadership structure, which it says will accelerate its integration of technology and expertise. COO Dave Scholz and CGO Sandie Sparkman add responsibilities, while Sébastien Dallaire is promoted to Chief Insights Officer and Sarah Mottet to Chief Transformation Officer. More
Sydney-headquartered data and insights firm Pureprofile has rebranded recently-acquired agency CRNRSTONE as Pureprofile Qual. The acquired firm's GM Nathan Saville becomes Head of Qualitative, and Muriel Geagea moves to serve as Head of Operations - Qualitative. More
Experience management firm Qualtrics has appointed Simon Quinton as Managing Director, EMEA, leading its business across the region. More
In London, behavioural science research company Spark Emotions has appointed Alexa Burns as Group Commercial Director. More
In Boston, USA, CRM automation firm Klaviyo has announced the appointment of former CyberArk finance leader Erica Smith as Chief Financial Officer, effective September 1st and succeeding Amanda Whalen. More
The Board of ad effectiveness insights firm System1 has rejected a bid from its largest shareholder, ad group Brave Bison, saying the share-based deal equivalent to around £43.1 million 'materially undervalues' the company. More
noyb, the Austrian privacy group headed up by activist lawyer Max Schrems, has called on the EU to begin an 'orderly withdrawal' from the framework by which US companies receive personal data from within its boundaries. Failure to do so will lead to a legal challenge in a matter of weeks. More
Newly unified UK company FIS Group has launched a fieldwork testing business called Noted, backed by a 'significant investment'. Noted will operate two dedicated UK testing sites, as well as international capacity, and plans to develop further hubs before the end of the year. More
Ipsos has hired Caolan Ward as Managing Director of its Northern Ireland team, a key part of its UK & Ireland Public Affairs service line. More
UK-based digital insights firm incling has further enhanced its suite of AI-based research tools with the launch of incAI Enquire, a conversational AI assistant built into all its communities for no extra cost, allowing clients to query the data and receive rapid replies. More
Kantar has promoted longtime employee Imma Bardés to Chief People Officer, EMEA & Corporate Functions. More
In Cincinnati, Ohio, qual research and strategy firm FeltonBuford Partners has announced the acquisition of full service qual and quant MR firm Zeldis Research Associates. More
B2B event intelligence and predictive marketing platform Vendelux has raised $50 million in Series B funding, which it will use to deepen its core AI infrastructure, accelerate product development, and expand its global corporate sales engineering divisions. More
In New York, behavioral intelligence specialist StatSocial has added an AI-based 'focus group' platform to its recently-launched digital twins offering. More
Manchester, UK based insight agency Mustard has appointed Olivia Higson and Kayleigh Rossmueller as Research Managers. More
Birmingham, UK-based social and market research consultancy M.E.L Research has added four people to its delivery team: Liz Murphy as Senior Evaluation Lead, Olivia Smith and Jamie Bains as Insights Executives, and James Walsh in the new role of AI and Automation Analyst. More
Experience management firm Qualtrics has promoted Ken Hoang to SVP Product, leading the company's Product Management and Design organization. More
US-based sample provider Full Circle Research is expanding into the UK and continental European markets, and has appointed Stephen Pendrell as Managing Director, based in London. More
In New York, Radius Insights has promoted Camilla Pugh to the new role of Chief Product Officer, and Rebecca Wright to replace her as MD of the recently acquired ONE Strategy Studio. More
Ipsos has appointed long-time Kantar executive Jorge Alagón as Chief Innovation Officer within its Brand Health Tracking business, Ipsos BHT. He reports to Global Service Line Leader BHT, Benoit Tranzer. More
Voxpopme has launched early access to an MCP service, allowing research, marketing, product and innovation teams to query their organization's own internal research repositories using Claude, ChatGPT or any MCP-compatible tool. More
B2B marketing intelligence platform 6sense has appointed Micki Howl as Chief Revenue Officer, and promoted Krystal Ziegler to General Counsel. More
UK-based mystery shopping specialist Silent Customer, part of newly-formed SHARCC Group, has appointed Richard Green as Commercial Director. More
OzTAM, Australia's official video audience measurement body, is to conduct its first TV ratings contract tender in 25 years. Nielsen, which has been the ratings provider throughout that time, is expected to be one of the bidders. More
YouGov has launched a custom research product called Parallax, combining simulated data from individually mapped AI 'twins' with validation from real consumers - the latter collected via 'superfast' automated surveys. More
In Zurich, Switzerland, digital consumer insights company FlavorWiki has launched Global Product Insights (GPI), a new product experience intelligence platform helping food, beverage, and consumer goods companies with innovation decisions. More
London-based, independent social research agency IFF Research has launched a new Transport sector, adding to its ten existing areas of focus. Former employee Becky Cartmell rejoins to lead the new practice, which will help public bodies, operators and policy teams tackle transport challenges. More
In London, expanding MR ops specialist Research Clever has appointed Mona Blaute as Associate Director (Operations). More
Data management and integration specialist Adverity has launched Atlas, a solution helping AI tools to make sense of marketing data. Atlas forms a 'knowledge layer' between existing enterprise data warehouses and AI, providing the latter with 'context, governance and business understanding.' More
In the US, Integral Ad Science (IAS) has appointed Lidiane Jones as Chief Executive Officer, immediately succeeding Lisa Utzschneider, who has spent more than seven years in the role and will remain with the company as Special Advisor to the Board for the rest of the year. More
Ipsos has appointed Claire Charbit in the role of 'Head of CEO's Office', joining the Executive Management Committee and reporting directly to CEO Jean Laurent Poitou. More
In the UK, FIS Group has merged three of its research businesses - Food Innovation Solutions, Good Sense Research and Cambridge Market Research - to form a unified company offering insight, innovation and product testing for the food and drink industry, under the FIS Group name. More
eCommerce financing and marketing analytics platform Wayflyer has acquired ecommerce analytics platform Conjura, the business in which it was incubated seven years ago before splitting off. Both firms are headquartered in Dublin, Ireland. More
Automated research pioneer Zappi has released Amplify AI, a new predictive ad testing solution allowing marketers to rapidly evaluate social video ads prior to launch, and during campaigns. More
mediasense has promoted Chief Client Officer Sam Tomlinson to Chief Executive, succeeding Jamie Posnanski who has returned to the US to focus on personal commitments. More
Consumer intelligence and marketing data company Wiland has hired Jacqueline Popelier as Chief Marketing and Strategy Officer (CMSO). More
Audience intelligence and media tech firm Fifty has launched a new solution called AudienceAI Assistant, promising brands and agencies real-time conversations with custom audiences tailored to their own business, before campaigns go live. More
Norway's major broadcasters and media owners have renewed the contract for Fifty5Blue, formerly known as Kantar Media, to provide the country's official TV and online video audience measurement (TVOV). More
In London, data collection company Walr has announced a strategic partnership with always-on consumer tracking specialist Delineate. Walr's verified, globally diverse audience network will now provide the core infrastructure behind Delineate's Proximity Platform. More
Social news aggregator and community forum Reddit has rolled out its split testing tool for use by all advertisers above a minimum spend, allowing them to project the relative success of ad variants prior to launch. More
Nielsen has informed clients that Media Rating Council accreditation for its Nielsen Audio diary service has been placed on hiatus for six months, ending just before Christmas. The ratings giant wants the recess in order to focus on updating some of its methodology. More
The Manchester, UK-based company behind recently-launched firm Automotive Insights has new funding from GM Business Growth Hub Innovation Service, with which to accelerate development a variety of new science tools focused on measuring and understanding brand performance. More
In the UK, trade body the Alliance of Independent Agencies has partnered with consumer data giant Experian to launch the 'Indie Intelligence Council', a new initiative to support independent agencies navigate the evolving landscape of AI, data, identity and marketing technology. More
Consumer intelligence company NIQ has completed the acquisition of the China and Southeast Asia eCommerce Data & Insights business of data firm Flywheel. NIQ says this boosts its measurement and understanding of consumer behavior across retail, eCommerce, social commerce and digital environments. More
Commercial real estate marketplace intelligence giant CoStar Group has launched its platform in France, building on the acquisitions of local firms BureauxLocaux and Business Immo, as well as significant investment in local proprietary research. The business will be led by GM France Sandra Roumi. More
In New York, CX platform Sprinklr has announced the appointment of former Bazaarvoice company President Thomas Addis as Chief Revenue Officer. More
Facebook parent Meta has moved its CMO Alex Schultx into the new role of Chief Data Officer, with longtime Meta marketing exec Denise Moreno replacing him as CMO. More
In San Francisco, 'human-like' video analysis specialist TwelveLabs has announced the raising of $100 million in Series B funding. More
In the US, Idea Consult has launched a virtual business advisor called Intellihance, which converts complex business questions into a program of research, pulls in data from a range of sources and presents results and recommendations. More
In Düsseldorf, panels firm moweb research has appointed Pavle Pocrnja as Senior Director Global Sales. More
In New York, messaging channel intelligence firm LeapXpert has secured $180 million in growth investment, with which to accelerate its growth across financial services, the public sector, and the broader enterprise market; and to expand its senior leadership team. More
In the US, the CMO Council has launched a framework called the Apex Martech Matrix, which predicts the business value of firms' investment in marketing technology, based on company size, industry, maturity and strategic priorities. The Matrix is based on data from partner firm MartechTribe. More
Australian media intelligence company Truescope has launched two AI tools: Assistant, an always-on summariser of broadcast, online, print and social coverage; and Analyst, which breaks natural language questions into parallel research threads and returns reports with full details of sources. More
In London, strategic communications and performance marketing agency IDX has appointed former Google and Publicis employee Clare Donald as Chief Production Officer, part of its Executive Leadership Team and reporting directly to Worldwide CEO Crispin Beale. More
CRM automation firm Klaviyo is rolling out its AI marketing agent Composer in public beta, and has upgraded its sister product Customer Agent. Both are integrated with the company's CRM platform, and work from the same real-time customer data across marketing and service. More
First-party data firm Dynata has launched a new platform called Dynata+, which it says 'reimagines how users access, purchase, and activate research-grade data.' The self-service interface allows clients to 'seamlessly' assess feasibility and price for projects, and launch them in real time. More
In Sydney, Australia, researchers Darren Kemp and Keira Braybrook have launched Instella, a company bringing together 'deep expertise in strategy, human understanding, and market dynamics' and focused on providing practical, actionable insights. More
Euromonitor International has released a new version of its flagship market data and insights solution Passport, 'rebuilt from the ground up' to bring the company's data directly into clients' existing tools and workflows. More
Nigeria-based PR agency Cihan Media Communications has launched AGENTPR, described as Africa's first agentic PR and media intelligence platform. More
In New Jersey, media intelligence platform Agility PR Solutions has launched an agentic intelligence capability, the Agility Agent, which promises' a complete, stakeholder-ready executive media report' based on a single natural-language prompt. More
YouGov has announced support for the Model Context Protocol standard (MCP), allowing clients to connect its data directly into their AI-native workflows and agent environments. More
RxY, which provides syndicated insights into the reasons behind physicians' prescribing behavior, has appointed Rhys Williams as Research Director, Head of Oncology; and Tanner Dahl and Brian Gleavy as US Sales Directors, focused respectively on oncology and neurology. More
Barb has announced two promotions to its senior leadership team, as Caroline Davey, formerly Caroline Baxter, begins her tenure as CEO today. Khaled El Serafy and Luca Vannini join the leadership team, respectively as Director of Data and Technology, and Director of Partnerships and Communications. More
Singapore-based Samepage has announced $4.85 million in funding, and launched its first solution, Signals, 'an AI-powered second brain for product leaders.' The tool builds a dynamic profile of an individual's priorities, and proactively surfaces insights from customer feedback and company data. More
Sensory and consumer research software company Compusense and behavioral research firm InsightsNow are partnering to launch BehaviorLens, a tool to capture instinctive 'System 1' reactions from consumers. More
In Canada, OOH advertising network Quebecor is integrating technology from cross-media and consumer insights provider Vividata into its Out-of-Home ad platform, to offer advertisers deeper intelligence on the audiences passing through locations. More
In the US, omnichannel supply side platform OpenX Technologies has launched a suite of proprietary AI and machine learning capabilities called OpenX IQ, promising media buyers more control of the process via high quality supply-side data for outcomes measurement, as well as increased automation. More
London-based Fifty5Blue, the company until recently known as Kantar Media, has launched Ted, a new AI assistant designed to help media professionals access audience insights faster from complex and fragmented data. Ted is the product of the firm's dedicated software arm TechEdge. More
B2B intelligence specialist NewtonX has launched a Synthetic Personas product, the first such solution for business-to-business research, according to the firm. More
Behavioral data ecosystem company Behavix has announced a partnership with European panels firm horizoom; named former ESOMAR leader Joaquim Bretcha as a Strategic Advisor; and launched a new suite of 'highly enriched' data feeds across mobile and desktop, with key European markets included. More
US-based survey research support provider Marketing Systems Group (MSG) has announced a joint venture with digital recruitment solutions specialist EveryAnswer, adding options for respondent recruitment via social media and digital advertising. More
CreatorIQ has announced an integration with dentsu.Audiences, the global ad group's audience strategy and insights platform. Clients will be able to directly match target audience attributes with creator, follower or viewer audience data, and identify 'the most impactful voices for every campaign.' More
In California, PR performance management specialist Reputation has introduced a Generative Engine Optimization (GEO) Readiness Audit, helping multi-location brands to assess and improve how they appear in AI-generated search results. More
Comscore has announced a strategic integration making its Proximic contextual and ID-free Predictive Audience segments available within Amazon DSP. The deal promises advertisers privacy-forward, high-performance targeting across CTV, web and mobile inventory, with measurable incremental outcomes. More
In San Francisco, AI-native marketing platform JustAI has announced a $17 million Series A funding round, which will be used to expand its engineering and go-to-market teams, deepen its agentic infrastructure, and extend beyond consumers into e-commerce and B2B marketing use cases. More
Digital marketing platform Zeta Global has announced a partnership with Palantir Technologies, the AI and data management firm known for its work with governments and law enforcement. The firms aim to build AI infrastructure connecting operational intelligence, customer intelligence and marketing execution. More
In Cincinnati, internal communications technology specialist Cerkl has announced a major overhaul of its flagship business analytics platform, Broadcast. The new release, branded simply as 'Insights', aims to transform how internal comms teams measure, understand and optimize employee engagement. More
US consumer trends specialist Smarty Pants has appointed Arielle Shanker in the role of Insights Illuminator, serving as a project leader and moderator on its children's media and entertainment group. More
Peregrine Technologies, whose software helps client organizations bring together information from siloed systems, has raised $250 million in Series D funding, valuing the company at around $6.8 billion. The money will fund product development, engineering hires and international growth, among other uses. More
In the US, consumer intelligence platform Fuel Cycle has launched the Research Harness, a framework designed to help market research organizations use AI to run 'faster, smarter and more efficiently.' More
AI-based research and analytics firm Panoplai has appointed Craig Kinnear as Vice President of Insights & Innovation, with a remit to deepen its intelligence capabilities and help clients extract value from the platform. More
Data and insights company Pureprofile has appointed Christina Statescu as VP Sales US. The company is headquartered in Sydney, Australia but has expanded worldwide, with the States one of its key growth markets. More
Consumer intelligence company NIQ is rolling out its purchase data-based GeoPurchase audiences solution in Poland, Belgium, Mexico and Indonesia. More
Data collaboration company LiveRamp has announced an integration with Adobe GenStudio for Commerce Media Networks (CMNs), promising brands the ability to build and launch more targeted campaigns within the growing medium. More
Former Toluna researcher David Santangelo has joined MarketVision Research as Vice President in Client Development. More
In San Francisco, media intelligence firm Samba TV has announced the acquisition of Bestever AI, a GenAI marketing and advertising platform. Financial terms were not disclosed. More
Toluna has appointed former Kantar researcher Rowena Guerin as its new Country Head for Australia and New Zealand. More
UK-based brand and campaign tracking specialist Delineate has appointed former Europanel researcher Naim Haji as Vice President, Client Partner for North America. More
Nielsen has today announced the expansion of its YouTube measurement in Japan, to include the deduplication of linear TV audiences. More
B2B research specialist RONIN International has appointed David Draghici as Global Operations Director. More
In Toronto, Environics Analytics (EA) has appointed Andrew Tziatis as Vice President, Account Management, with a leadership role in the firm's new Media Activation and Data Collaboration Services team. More
In Chicago, AdImpact has announced a deal with b2b signals specialist Polaris I/O, integrating contacts and commercial signals data into AdImpact's real-time view of advertising activity across linear, CTV, and streaming video in all 210 US markets. More
US company EDO has extended its TV outcomes measurement to cover advertising in gaming environments, initially via a partnership with immersive video games platform Roblox. More
Global MR agency Kadence International has promoted Benediktus Glenn Timothy to President / Managing Director of its business in Indonesia, after more than thirteen years at the company. More
Consumer intelligence company NIQ is integrating its GeoPurchase data into the Persona Intelligence Engine of ad tech company Ogury, via a new partnership. More
In the UK, fieldwork standards body the Interviewer Quality Control Scheme has appointed Jenny Lyons as IQCS Auditor / Inspector, responsible for independently auditing member companies to help maintain and strengthen quality across the industry. More
InMarket, an outcomes intelligence specialist based in Austin, Texas, is launching Maestro, an agentic AI tool which connects every brand's campaign decisions to real-world consumer outcomes. More
In Chicago, behavioral market research firm Orchard Insights has created three targeted solutions based on its 'in the wild' test offerings and supporting different stages of the innovation lifecycle: Seed, Shape, and Activate. More
Ipsos has promoted Alexandre Guerin to MD - Performance; Laurent Depouilly to succeed him as Country Manager of Ipsos bva in France; and Marion-Anne Cattaneo to Country Manager for Switzerland. The group also says it will now treat its home territory of France, hitherto separate, as part of its EMEA region. More
Retail data company dunnhumby has launched the 'dunnhumby network alliance', billed as an antidote to the siloed nature of retail media data, and giving clients access to audiences and inventory across a range of retailers, audience providers and media owners. More
Data collection firm Field Scope International is expanding its access to student audiences in Serbia, through new collaborations with universities and academic institutions in the country. More
Voxpopme has integrated its customer intelligence offering with video collaboration suite Microsoft Teams, promising client companies the ability to put 'their complete body of customer intelligence at the fingertips of Teams users.' More
In London, independent cross-media measurement specialist AudienceProject has announced a direct integration with Pinterest, providing measurement of campaigns on the global visual search and discovery platform for advertisers and agencies. More
Ad tech company Perion has unveiled a self-serve agentic interface within its Perion One platform. Ask Perion includes an Insights Agent that answers campaign performance questions in plain language, and a Planning Agent that converts marketing briefs into cross-channel media plans. More
Cint has enhanced its Lucid Measurement service with the addition of in-flight campaign outcomes measurement, linking brand lift to real business results. More
MrWeb, the publisher of Daily Research News, is adding three new categories to its Marketplace section for MR tech and support service suppliers: AI Moderation, Synthetic Data / Personas, and Pharma / Healthcare Panel Providers. More
Another NIQ partnership. The global consumer intelligence firm has announced a strategic collaboration with retail media network Unlimitail, bringing advanced measurement and consumer insights to the medium, and linking media exposure to verified sales outcomes. More
Ad intelligence firm DISQO has launched AI Search Lift, which measures whether advertising drives incremental brand interactions in LLMs and AI-powered answer environments. More
US-based VideoAmp has added AI-powered reporting to its census-level campaign measurement solutions. User requests in plain English now return answers, visualizations and summaries, and the firm says this is only the first phase of its evolution this year towards a fully AI-powered media performance platform. More
Ad tech firms Guideline and Mediaocean have announced deeper, API-based integrations, which will allow users of the former's MediaTools solution to create and update media plan goals into the latter's Prisma media management system, and bring actualized buy data back the other way. More
NIQ and its majority-owned joint venture MRI-Simmons have expanded their partnership with predictive advertising platform Cadent, promising advertisers the ability to plan and activate 'precise, insight driven audiences' through the Cadent platform. More
Nordics and Baltics full service MR company RAIT has acquired the remaining 30% stake in Wilke, a Danish research firm it has majority-owned for three years. More
Ad management platform Basis has added brand lift measurement capabilities powered by sample marketplace and research tech company Cint. Users of Basis' platform can now set up brand lift studies with 'a few clicks', to measure awareness, recall and purchase intent; and act on the insights. More
BIScience has extended its AdClarity AI-powered ad intelligence platform, to offer data on Connected TV (CTV) in nineteen new countries - previously the CTV service was only available for the US. More
Independent media agency Crossmedia has launched a dedicated sports and sponsorship practice, XM Sports and Entertainment, to help clients evaluate, activate and measure sports partnerships; and has appointed Neil Carl to lead it. More
In Portland, Oregon, media and ad industry data and research consultancy Madison & Wall has hired former WARC exec James McDonald as MD, Global Markets; and Michael Leszega, formerly of Interpublic's MAGNA, as a Senior Analyst. The firm is also expanding its global ad market coverage. More
Circana has upgraded the Liquid Survey solution within its Unify+ platform, to help clients gather, analyze and act on feedback from verified consumers. More
In New York, AI-based research and analytics firm Panoplai has appointed former Cint, Suzy, Toluna and Mintel exec Katie Gross as company President. More
Researchers in Melbourne have launched Global Market Signals (GMS), which will provide a new home for the Social Responsibility Score (SRS) originally developed by restech company Glow. GMS aims to expand the framework globally, and add new market indicators for measuring emerging trends. More
US professional body the Insights Association (IA) has appointed Nicole 'Nici' Tomei Zwolinski as Vice President, Marketing, and Joseph Wylie as Senior Director, Membership. The association says the moves will help it expand industry engagement, and enhance value for members. More
Truth Consulting has announced the permanent appointment of Maria Antidormi as Head of Quant & Analytics, following a six-month contract role. More
In Cincinnati, Ohio, MR consultancy and training provider Burke, Inc. has launched the FAR Framework, a new approach for evaluating synthetic data quality and decision reliability; and published the results of its own research on the subject. More
Pinterest's performance TV advertising platform tvScientific has announced a new tool called Creative Advisor, promising to help advertisers optimize their CTV creative for maximum return on media investment. More
The U.S. Census Bureau has appointed Michael Lachanski as Deputy Director for Data, Policy, and Science, and John Studds as Deputy Director for Administration and Operations. More
In Sydney, Australia, MR analysis and reporting platform Displayr has launched a new solution called Skills, allowing its clients to encode their own research methods directly into its platform, to ensure they are applied correctly by anyone running a project, every time. More
Omnichannel ad group Mediaocean has unveiled NIVO AI, a suite of agents building on the Orchestrator 'superagent' launched by its subsidiary Innovid last year, and bringing together intelligence, orchestration and execution to promise 'a more connected way of running advertising'. More
In Ventura, California, ad tech company The Trade Desk has appointed Sarah Gavin as Chief Marketing Officer and EVP. She is based in the Bellevue office and reports directly to CEO and founder Jeff Green. More
Integral Ad Science (IAS) is expanding its AI-driven Total Media Quality (TMQ) brand safety and suitability measurement to YouTube Audio Ads campaigns, promising brands independent, third-party transparency for their audio investments, validating adjacent content consistently across YouTube formats. More
European data consultancy Advancing Analytics has announced a strategic growth investment of undisclosed size, with which to further develop its proprietary frameworks and AI-ready enterprise data products. More
Newly-formed UK research company SHARCC Group has acquired Silent Customer, which provides mystery guest programmes, analysis and consultancy services for the hospitality sector; and has appointed former ESA Retail leaders James Keleher and Greg McDonald to the acquired firm's board. More
MiQ has added new AI-powered browsing and measurement capabilities to its Sigma platform, and expanded its global footprint. More
Market Expertise, a B2B MR specialist headquartered in Pune, India, has appointed Bob Qureshi as Managing Director; and announced a partnership with UK-based Prevision Research, a telephone fieldwork firm of which Qureshi is co-owner. More
In the US, B2B growth services agency Walker Sands has acquired RevPartners, strengthening its ability to help clients connect their brand, demand and revenue performance. Financial terms were not disclosed. More
In New York, creative measurement and optimization specialist Vidmob has announced a new platform called Vidmob360, feeding its data into clients' existing AI systems, enterprise tools and media workflows to aid their advertising decisions. More
Quant consumer research platform Attest has added a qual option, Attest Explore, in the form of AI-moderated interviews. More
Comscore has announced the departures this week of COO Greg Dale, and Frank Friedman, Head of Measurement and Chief Data and Analytics Officer. Newly appointed CEO Matt McLaughlin will officially assume their responsibilities for now. More
UK-based sister agencies Blue Marble Research, Pye Tait Consulting and Qa Research are coming together under a new name, Navigator Insight, offering social and market research and with around 50 people. More
US firm Pogo has raised $32 million in funding, with which to expand its AI-based research platform putting users in direct conversation with verified buyers of 'any' product, in 'a matter of hours.' More
Shopper insights firm Behaviorally has launched Claims.AI, an AI-powered solution that predicts how on-pack claims will perform with real shoppers, in context, on the actual packaging, prior to launch. More
DIY surveys and forms pioneer SurveyMonkey has announced LaunchPad, a dedicated suite of ready-to-run, automated MR solutions promising 'fast, reliable answers' to guide the launch of products and campaigns. More
Consumer intelligence giant NIQ has unveiled no fewer than six new AI-powered capabilities at its annual C360 client and industry event. They include insight agent Optiq and a GenAI-native Marketing Effectiveness O/S called Cadence, as well as a number of features to help connect and integrate data. More
US-based data platform Golden Analytics has raised $14 million in a seed funding extension, and is moving to public beta trials of its AI-native tools, which promise to 'instantly surface insight, patterns, and visualizations the moment users connect their data.' More
Circana is upgrading its Receipt Panel, adding a Custom Hierarchies feature and aiming to grow membership to some 250,000 static panelists by the end of the year. CPG manufacturer clients can now organize purchases from any retailer into their own product hierarchies. More
British-based research group STRAT7 Group has announced the promotion of Lucy Fallon to Managing Director of its cultural insights and strategy consultancy Crowd DNA, after four years at the company. More
Kantar has expanded its LIFT Express solution, which aims to provide a real-time measure of the true impact of a campaign on both short and long-term brand equity growth. The solution is now available directly within The Trade Desk ad management platform for those running campaigns in the USA. More
In Canada, research services company Quest Mindshare is integrating its sister company dtect, an anti-fraud platform, with the aim of bringing 'a new standard of transparency' to its work. More
In Detroit, research firm aha Insights Technology has announced updates to its flagship Live Conversations and QuickSprint solutions, including the addition of live-translated captions for multi-lingual ftf discussions, robust high-speed recruiting, and always-on participant engagement features. More
In London, former Publicis, WPP and dentsu exec Steve Simpson has joined the Board of Advisors of creative effectiveness platform DAIVID, and will help to shape its product strategy, strengthen industry partnerships and drive adoption of its solutions. More
UK-based consumer intelligence company Measure Protocol has launched an agentic behavioural intelligence platform called Measure Predict, giving users direct access to more than five years of permissioned zero-party behavioural data from UK and US consumers. More
US research tech and marketplace provider PureSpectrum has rolled out a new version of its PureScore respondent-level quality scoring system. New to version 6.0 are expanded behavioral and device intelligence capabilities, boosting its ability to spot the full range of unnatural and fraudulent behavior. More
Two bills which would have placed significant extra admin burdens on researchers working with respondent incentives have been dropped in Minnesota, while Massachusetts is proceeding with legislation which will ban companies from selling their users' precise location data. More
Cursory Technologies has added a set of AI-powered, no-code data tabulation and charting modules to its Brisk platform, eliminating manual programming and greatly accelerating the back-end survey process. More
Former General Mills insight leader Nichole Norby has joined Visa as Senior Manager, Brand Insights. More
US-based business data firm ZoomInfo is teaming up with Anthropic's Claude, to make its verified go-to-market data available in the AI assistant's conversations. More
Ipsos has appointed former Stellantis exec Marion Beyret as Chief Communications Officer, succeeding Caroline Ponsi Khider and reporting to global Deputy CEO Alexandre Boissy. More
In New Jersey, research publisher Wiley has acquired Emerald Publishing from Cambridge Information Group (CIG) in an all-cash transaction valued at £337 million. The buy strengthens Wiley's offer in the social sciences - especially economics, business and finance. More
The ARF (Advertising Research Foundation) is looking for a new leader, with longtime President and CEO Scott McDonald due to retire early next year. The vacancy was added to the MrWeb job board this afternoon with a salary of $350-450,000 per annum. More
In New York, TV audience measurement and outcomes company EDO has launched an in-flight campaign optimization suite as part of its Ad EnGage platform. More
In California, strategic public relations firm Pando has launched QueryScope, which tracks brands' visibility in AI-generated answers, and helps clients improve their representation. More
Investment firm Sixth Street has paid more than $1 billion for a minority stake in Brussels-based physical trade intelligence data and analytics company Kpler. The money will be used to expand further into adjacent markets, and accelerate new product development. More
Audience intelligence and targeting company Locala has hired Grant Gudgel as Chief Marketing Officer, as it gears up to promote a new vision based on 'agentically enabled adaptive advertising.' More
NYC-based business and financial market intelligence provider AlphaSense has secured a $350 financing round, valuing the business at $7.5 billion. Investors include Accenture Ventures, which will also partner with the company on embedding its data solutions into clients' agentic workflows. More
Swedish firm Tobii has launched a new webcam-based eye tracking solution for research, which it says will help researchers reach broader and more diverse participant groups by removing the need for specialist hardware. More
Nielsen has announced a deal to integrate its Big Data + Panel audience measurement solution directly within Mediaocean's Prisma platform, as well as collaborations with automotive data specialist Polk and consumer surveys firm MRI-Simmons. More
Television data and advertising solutions firm TiVo Ads is partnering with audience intelligence platform Tunnl, to give clients more access to privacy-compliant TV viewership data across local and regional markets. More
Brazil-based Marketing Mix Modeling (MMM) and media measurement platform Uncover has raised a $16 million Series A round, with which to accelerate its expansion into the US market. More
UK MR and social research industry charity the MRBA has launched a new Mental Health bursary, MRBA inmind, providing funded counselling for those who cannot afford it, offered by professionally qualified therapists from an accredited register. More
In New York, ad tech platform Aditude has appointed Yuriy Yarovoy in the new role of SVP Games, leading product, business strategy, and go-to-market efforts for gaming and entertainment publishers. More
independent European research and advisory firm Blauw has acquired a majority stake in SponsWatch, a Stockholm-based sponsorship media analytics platform. More
NYC-based social media video intelligence and marketing platform Plot has secured $10 million in funding, with which to scale its engineering team, expand its platform infrastructure, and speed the rollout of agentic creator sourcing and consumer research capabilities. More
In Austin, Texas, video analysis, performance and monetization company KERV.ai has announced the appointment of Joshua Koran as Chief Product and Technology Officer. More
B2B attribution platform Dreamdata has appointed software veteran and advisor Dave Kellogg to its Board, to help shape its growth strategy. More
US companies PharosGraph and AdImpact are teaming up to bring real-time ad tracking with narrative measurement to political advertising, promising users real-time understanding of how campaign messaging is going down with voters. A new intelligence tool called AdScape is the first result. More
Insights industry comms specialist Keen as Mustard Marketing has launched a solution called Spotlight, which it says helps insight teams 'turn complex data into short, sharp, high-impact communications that are easy to absorb and hard to ignore.' More
In London, Cynozure has expanded the role of Matthew Clarke, with the new title of Director of Architecture, to meet growing enterprise demand for AI transformation and operational impact. Louise Wilson will continue as Director of Data and AI Transformation, also with an expanded remit. More
Six UK data and insight businesses are pooling resources under a new holding company, SHARCC Group, which has acquired majority stakes in them. The firms are Potentia Insight, DataTree Connexions, SigDiff, Potentia Sports, Pegasus Insight and InsightX. More
Market research group Kadence International has announced that Aman Makkar, who has led its India business for twenty years, will be stepping down from the CEO role at the end of this month. More
US-based real estate data, analytics and marketplace firm CoStar Group has acquired Zonda, a data, marketplace, and software platform for the new home ecosystem, for around $800 million. More
YouGov has expanded its suite of consumer intelligence tools with the launch of AI Index and AI CategoryView, promising client firms continuous, structured intelligence on how consumers 'perceive, use and feel about' AI tools and brands. More
Agentic customer intelligence and personalization platform OuterSignal has acquired Monocle, an AI-powered lifecycle marketing platform for ecommerce and DTC brands. More
Leeds, UK-based company The Data City, creator of a new industrial classification system aiming to supersede SICs, has expanded into the US after what it describes as 'a year of rapid growth driven by demand for AI-ready economic data.' The firm now has more than 30 staff. More
TV advertising services company Marketing Architects has announced an expanded collaboration with Nielsen, whose national TV measurement services it will now use. More
Kantar has launched a creator measurement framework, as part of ongoing enhancements to its LINK creative effectiveness solutions. More
In California, a bill which would have prohibited the use of data from research subjects to train AI and develop personas has been defeated, with the Insights Association one of the voices weighing in against it. More
Decision intelligence firm Morning Consult has appointed Matthew Hammon as Chief Growth Officer, leading the development of an AI-native marketing, communications and growth function. More
In Toronto, Canada, audience measurement firm Numeris has appointed former Comscore exec Bryan Segal as its new Head of Growth Strategy More
Global consumer intelligence group NIQ has launched a new feature called Survey Groups, within its NIQ Discover platform. The upgrade promises users more insight into the reasons behind changes in their markets. More
UK-based analytics and insights firm Delineate has appointed Louis Fernandes in the new role of EVP, Client Partnerships & Insights; and promoted Derick Lewes-Gale to VP Account Management, Laura Mainwaring to Senior Account Manager, and Francisco De La Torre to VP Research Management. More
End-to-End research services provider Rigour Research has appointed Marlon Clavo as Senior Data Analyst, based in its expanding US operation. More
In Sweden, brand development and marketing optimization firm Nepa has appointed former Googler and EssenceMediacom leader Morten Flamand, as VP Sales. More
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