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Global software marketplace G2 has announced the acquisition of unSurvey, whose platform conducts 'human-like', AI-moderated interviews. More
Global research and insights association ESOMAR has enlarged its governing Council for 2025-2028 with the addition of representatives for North and South America, adding new perspectives. The two are Sandy Casey from InnovateMR and Mariela Mociulsky from Trendsity in Argentina. More
Comscore has announced a partnership with healthcare claims data firm PurpleLab, to make the latter's healthcare targeting segments available as ID-free Predictive Audiences directly on The Trade Desk's Contextual Marketplace. More
Former dunnhumby worker Artem Lavrinovich has joined in-store audio intelligence platform QSIC as Chief Data and AI Officer. The firm has also appointed former Epsilon Retail Media Americas CEO David Haase, to lead its US operations as President. More
Ad management and optimization platform Innovid has launched a solution called Harmony Social, connecting exposure data, performance signals and creative messaging across channels including paid social media, CTV and the open web. More
In Boston, USA, cultural intelligence specialist Quilt.AI has recently launched a platform called Social Meaning, using AI to decode consumer behavior via analysis of unstructured online conversations. More
In San Francisco, AI-moderated research platform Outset has announced a $17m Series A round, which it will use to expand its team and accelerate product expansion. More
Insights consultancy Human8 has strengthened its senior team in the Asia-Pacific region, with the appointments of Sharanya Sitaraman as APAC Head of Qualitative and Culture, Jason Spencer as Head of China, and Colin Wong as APAC Customer Success Director. More
Dentsu's CXM practice Merkle has appointed Chris Freeland as CEO in the UK and Ireland, a position left vacant by Anne Stagg who is moving to Digitas. More
New Zealand-based brand tracking specialist Tracksuit has announced a $25m Series B funding round, and says it has more than doubled its headcount since its previous round in early 2024, to 150. More
Toronto, Canada-based Environics Analytics (EA) has enhanced its tourism intelligence service VisitorView, which provides behavioural data giving the travel and tourism industry a detailed look into how, when and where people travel. More
UK-based agency Disrupt Insight has appointed Julian Rolfe as Qualitative Research Director. More
'Creative Data Company' Vidmob has launched The Aperture, a framework helping marketers to assess creative parameters and their impact on performance. The tech decodes creative decisions into measurable elements and contextualizes them in categories such as production level, storytelling and tone. More
In Europe, audience measurement and targeting solutions firm AudienceProject has partnered with RTL AdAlliance, the international media sales house of media company RTL Group. More
Kantar has appointed dentsu exec Jeff Greenspoon as CEO for the Americas, effective from 4th August and reporting to Global CEO Chris Jansen. Chief Client Officer Wayne Levings has served as leader of the Americas business for the past two years, but will now return to the UK and focus on his CCO role. More
The Indian government has published a schedule for conducting its 16th national Census, which will take place some five to six years late. The operation, which was originally postponed due to the pandemic, will be the first conducted digitally, and the first since independence to include questions on caste. More
In Dallas, Texas, independent marketing services and technology company PMG has announced the acquisition of Momentum Commerce, a retail media company known for its marketplace intelligence and its product- and brand-tracking Velocity platform. More
Ad tech and consumer data firm LoopMe has announced a partnership with data company Acxiom, making use of the former's survey-based Audience & Measurement Platform (AMP) to develop custom audiences. More
In California, omnichannel shoppable media solutions firm PriceSpider has upgraded its Shoppable and Price Monitoring product suites, promising brands 'deeper insights and more control over the path to purchase.' More
Consumer intelligence company NIQ has announced an alliance with WeArisma, a creator marketing measurement and optimization platform for brands and agencies. The deal promises advertisers worldwide a better understanding of the impact - including sales - of paid and organic influencer marketing. More
NYC-based market cloud and trend reporting firm Zeta Global has announced the retirement of John Sculley, its co-founder and Vice Chairman. Sculley is a former President of PepsiCo and former CEO of Apple. More
In Bucharest, Romania, digital MR agency DataDiggers has announced the launch of Syntheo, a platform using advanced AI persona modeling to help researchers simulate audience responses, test hypotheses, and explore hard-to-reach segments. More
Strategic insight and storytelling studio The Good Side has appointed former C Space exec Kathryn Blanshard as its first Managing Director, Andrew Dodds as Senior Insight Director, and Katie Wise as Insight Director. More
The U.S. Commerce Department has today officially terminated a number of federal advisory bodies, including the 2030 Census Advisory Committee, the Bureau of the Census Scientific Advisory Committee, and the Census Bureau National Advisory Committee on Racial, Ethnic, and Other Populations. More
Comscore has expanded its Certified Deal IDs solution to incorporate metrics from attention specialist Adelaide, for use by publishers in PubMatic's ad management platform. More
Advertising automation platform Basis Technologies has announced new features including omnichannel reporting, data visualization, paid search activation and task management. More
Mark Read has announced he will step down as Chief Executive of WPP, and from the Board, on December 31st after more than 30 years with the group. WPP says the search for a successor is underway. More
Kantar is to launch its 'Live' offer in 45 markets a week from today, promising 'qualitative research at quantitative scale.' More
In Seattle, WA, sampling, data collection and MR services company Research For Good (RFG) has launched QuIP (Quality Interception Point), and AI-powered quality control solution for use both in market research and the provision of datasets for LLM training. More
Sample marketplace and res tech supplier Cint has announced the completion earlier this year of a rights issue worth SEK 596m (around $60m US), with which to accelerate its migration to a single integrated platform, and fuel its growth in key markets including the USA. More
Media planning tech and advertising data firm Guideline has enhanced its Planning Suite with new data features designed to eliminate inefficiencies, unify systems, promote collaboration and improve campaign reporting. More
Consumer behavior specialist Cognitiv has announced AI Personas, which uses real-time consumer behavior data to create dynamic audience profiles, helping users to continually optimize their targeting. More
Ipsos India has rolled out an approach called Total Access, which aims to ensure rigorous and reliable coverage of 'the widest representation of consumers' in a country with a vast diversity of consumer segments and demographics. More
Madrid-based Seedtag has unveiled what it says is 'a decisive step beyond the limits of traditional contextual advertising,' bring principles of neuroscience into its 'Liz' AI platform to interpret signals like interest, emotion and intent, and optimize campaigns accordingly. More
Texas-based and tech-focused market intelligence company Futurum Group has launched a new division devoted to equities research, and appointed Shay Boloor to lead it as Chief Market Strategist. More
Dublin-based CX analysis specialist Solidroad has raised $6.5m in Seed funding, with which to develop its platform and rapidly expand its team. More
Qual research company Bolt Insight has added two new features - Dynamic Persons and Meta-Analysis - to its BoltChatAI platform, which blends conversational / agentic AI with human expertise. More
Toronto-based ad and marketing tech company StackAdapt has appointed Patrick McGill as Director, Client Services - Political, advising agencies, campaigns and organizations how to optimize their ad investment. More
CRM software company HubSpot has launched a solution called the deep research connector, allowing users to connect their customer data with ChatGPT: they can then ask the AI to segment and prioritize targets, forecast demand, and feed results into HubSpot's platform to take action. More
Data from web and app analytics firm Similarweb is to be available on the terminals of veteran financial services tech company Bloomberg, as part of its alternative data offering. The deal promises 'near real-time' insights into online traffic performance for around 3,000 public and private companies. More
In New York, user experience research platform RallyUXR has raised $11m in a Series A funding round. The money will allow it to invest deeply in its own product innovation; explore new applications for AI and automation; and grow its product and go-to-market teams. More
US consumer purchase insights company Affinity Solutions has launched Fansactions, a solution it says gives new insights into the relationship between sports media investment and consumer purchase behavior. More
Danish customer feedback software company deepdots has raised EUR 5.5m in Seed funding, with which to enhance its end-to-end VoC platform, grow its team, and open a second office in Barcelona. More
Kantar has extended a partnership with technology services firm Kyndryl, which will 'modernise the digital workplace' of the global insights group; design and manage its technology transformation; and help it to save costs and scale efficiently. More
WPP Media - until last month known as GroupM - has launched what it calls the industry's first 'Large Marketing Model'. Open Intelligence is trained on real-time data about engagement with content, brands, platforms and products, to understand and predict audience behavior and marketing performance. More
Consumer and market intelligence agency Mintel is to acquire Black Swan Data, which specialises in analysing and predicting trends from social media. More
In New York City, chat-based research company Sympler has announced it is rebranding to Okay Human, reflecting 'a bold commitment to keeping humanity at the heart of understanding consumer behavior', in an age of AI and algorithmic solutions. More
SurveyMonkey has appointed former Twilio and Amazon Web Services (AWS) product leader Meera Vaidyanathan as its new Chief Product Officer (CPO). More
Healthcare intelligence specialist Konovo has hired Tim Albury, a veteran of the financial operations of healthcare and life science technology companies, as Chief Financial Officer. More
In the US, video research platform Voxpopme has announced the launch of AI Moderator, which allows users to conduct large numbers of real-time video interviews asynchronously, without the 'logistical burden' of scheduling or hosting depth interviews. More
Consumer intelligence company NIQ has announced a strategic collaboration with omnichannel prestige beauty retailer Sephora, including expansive point-of-sale coverage of the latter's business, and promising a more comprehensive view of the 'beauty landscape' in North America. More
In California, entertainment and media research and analytics firm Screen Engine/ASI has appointed longtime MarketCast employee Rachel Krauss Weise, as SVP of New Business Development and Strategic Market Solutions. More
Comscore has expanded a partnership with ShowSeeker, an ad tech company operating the Pilot cloud-based campaign and order management platform. The deal brings Comscore's person-level local live and DVR data into the Pilot system, to improve the way media buyers and sellers evaluate and transact on audiences. More
In Montreal, Canada, MR and analytics company Leger has announced the acquisition of Toronto-based Rank Research Group Inc., whose owner Anik Karimjee will join Leger as EVP, Consumer Insights. More
Behavioral intelligence specialist Qrious Insight has appointed Matt Brain, until recently leader of Kantar's central Data Acquisition and Technology programme, as its new Chief Data Officer (CDO). More
In the US, consumer health data and marketing firm MERGE has acquired consultancy Blazer, and is integrating its services into a new offering delivering 'scalable, integrated and insight-led solutions' including organizational consulting, data science and advanced analytics. More
Circana has completed its acquisition of NCSolutions, the joint venture between Nielsen and Catalina. The firm says it is still working on the acquisition of Nielsen's Marketing Mix Modeling business, which was announced at the same time. More
Conversation AI and automation specialist Uniphore has launched Marketing Agents, a suite of AI tools promising to accelerate the process by which marketing teams access data and segment audiences within its customer data platform. More
In Blue Ash, Ohio, full service firm MarketVision Research has recently appointed Tracee Porter as a Senior Research Manager on its Field Services team, and promoted Andrew Tamplin to Research Director. More
New York-based AI-powered data solutions provider Seek AI has been acquired by IBM, and will become the core of watsonx AI Labs, a new, developer-first innovation hub in the city, announced today. More
In Warsaw, Poland, company and industry intelligence specialist EMIS has announced a major expansion of its coverage across Central and Eastern Europe. More
Culver City, California-based entertainment, media and tech specialist Interpret has appointed Hilary DeCamp as EVP, Research Design & Analytics. She has worked for twenty-four years at LRW / Material+, most recently as Chief Methodologist. More
Leeds-based insight consultancy Boxclever has welcomed John Spencer as a Senior Manager in its analytics team. More
US data collection and fieldwork services firm Opinions LTD has appointed Anthony Walton as Director of Client Services. More
Attention measurement pioneer Amplified has partnered with ad tech company Smartly, to integrate the former's 'Attention Adjusted Reach Curves' (AARC) into the latter's media planning system. More
London-headquartered news and media monitoring, analysis and reputation management specialist CARMA has opened its first office in Spain; and has announced a customized dashboard tool, Widget Studio, for PR and communications teams looking to create their own high quality data visualizations. More
Automated consumer insights platform Zappi has made a number of recent hires: Kamogelo Maape joins as Senior QA Engineer, Elsie Madeira as Senior Manager Growth Marketing, and James V. Harris as Director GTM Enablement. More
In the US, social media and consumer intelligence provider Meltwater has recently launched Mira, an addition to its AI product suite which promises users instant insights via an intuitive chat-based interface. The launch is part of a mid-year round of upgrades. More
MR firm Kadence International has promoted Kyle McGill to Associate Director and Matthew Bailey-Jones to Senior Project Manager, both in its Americas office. More
In London, consumer research platform Attest has hired former Medallia and Qualtrics employee Christopher Colley as its new VP Sales, leading teams in the US and UK. More
In San Francisco, real-time analytics and data management firm ClickHouse has announced a Series C fund raise of $350 million. This and an earlier $300m investment will be used to scale product development, support global expansion, and deepen technology partnerships. More
Transatlantic insight consultancy Basis Global has reported outstanding results for its full year 2024-25, with turnover up 27% to £37.7m and gross profit up 37%. More
Discuss, the Seattle-based MR tech company, has launched a research solution called Discuss Now, which uses AI agents to find respondents, conduct interviews and deliver insights in a matter of hours. More
San Francisco-based Hex has raised $70 million in a Series C funding round, to speed development of its AI-powered analytics workspace, which aims to accommodate both data scientists and non-specialist business users without compromising the experience for either. More
Data collection and managed research solutions firm Paradigm Sample has announced a partnership with brand consultancy Interbrand, promising clients 'a comprehensive approach to understanding and enhancing brand value.' More
Toronto, Canada-based Environics Analytics (EA) has upgraded its suite of data products for 2025, including a 'major refresh' of its segmentation system PRIZM. More
Comscore has begun reporting data on US consumers' use and adoption of AI. Initial research covers 117 AI tools and features across nine categories, on PC and mobile platforms. More
Strategic communications and performance marketing agency IDX has appointed Crispin Beale as its new Worldwide CEO, effective June 1st. He succeeds Myles Peacock, who stepped down in December. More
Besample, a platform for gathering behavioral data from underrepresented world regions, has announced $1.1 million in pre-seed funding. The money will be used to grow its engineering and data science teams, enhance quality control features, and expand its respondent reach. More
Comscore has expanded its partnership with Yahoo DSP, adding its ID-free audiences to Yahoo's existing suite of ID-less targeting solutions. More
Insight agency One Minute to Midnight has appointed longtime Blue Yonder exec Hannah Rogers to lead client partnership strategy for its integrated quant and qual offering. Kamaya Lenard has also joined the firm in the US, as Fieldwork and Operations Coordinator. More
Adjust, which provides measurement and analytics solutions for app developers and marketers, has beta launched Adjust Growth Copilot, offering rapid, natural language query-based insights across channels, campaigns and KPIs. More
Contextual advertising platform Channel Factory has launched a machine learning suite called Channel Factory Intelligence, with two initial products: a dashboard called the Media Intelligence Hub, and a personalized data analyst called Chatbot Assistant. More
Netflix has become the first global streaming service to have its audience in Australia independently measured and reported via ad currency body OzTAM. More
CRM software giant Salesforce is to acquire California-based cloud data management firm Informatica, for around $8bn. More
Havas Media Network, a division of the global marcoms group, has launched its technology, data and analytics consultancy arm CSA in Southeast Asia, and appointed James McNeely to lead it More
Former Kantar global creative head Daren Poole has joined Ipsos, in the new role of Creative Excellence Leader in Australia. He is based in Sydney and reports to country CEO Simon Wake. More
Pureprofile has unveiled a new self-serve data and insights offering called Datarubico. Clients can choose between two globally available options: end-to-end tool Insights Creator, or a Sample Only version. More
Steve Passwaiter, former General Manager of Kantar's political ad insights division Campaign Media Analysis Group, has rejoined advertising strategy and forecasting firm BIA Advisory Services, in the role of Senior Advisor. More
European marketing and ad tech vendor Expandi has partnered with veteran b2b data firm Kompass, integrating intent signals, corporate information, AI and other tech with the promise of 'redefining how businesses connect, market and grow'. More
Canada-based research firm Leger has appointed former Kantar man David Driscoll as EVP and co-leader of Leger USA. More
Data collaboration platform Liveramp has announced results for its fiscal full year ending March 31st, including revenue of $746m, up 13%; and non-GAAP operating income up 29.5% to $136m. More
In Denver, Colorado, Salesforce-native engagement platform Conquer.io has announced the acquisition of Full Circle Insights, which offers marketing attribution, funnel analytics and account-based marketing (ABM) for b2b clients - and is not to be confused with online sample and service provider Full Circle Research. More
Data collaboration platform InfoSum has announced new integrations with Amazon Ads, promising advanced features such as look-alike modeling, retargeting, enhanced audience segmentation, and comprehensive measurement and reporting. More
A new Out-of-Home (OOH) agency has launched in Germany, with an offer combining creative strategy, data-driven insights and multi-market campaign execution. Silverflow will initially focus on the German market, with the aim of expanding into emerging OOH markets across Europe. More
SurveyMonkey has launched the 'Trust Centre', a central hub for business looking to comply with privacy regulations and follow good data security practice. More
The Australian operations of BVA BDRC are separating from parent company The BVA Family, returning to independence and rebranding as Custology Insights. More
B2B intelligence provider Rhetorik has launched an AI-based product designed to transform the way marketers target individuals with particular skills within companies. More
In Chicago, social media-based product and message testing specialist Orchard has announced the appointment of former Behaviorally SVP Joe Corace as Chief Customer Officer. More
Consumer goods innovation consultancy Catalyx has added Ashley Ericksen to its team in the US and Doug Findlay and Alwyn Venter in the UK. More
In London, reputation analysis and strategic insights firm Echo Research has appointed Jason Weekes as its new Commercial Director. More
Three UK insight industry figures - Liz Norman, Danny Russell and Elaine Francis - have launched a group to champion age diversity in insight. Silver Insights Generation (SIGn) will 'advocate for older generations to be both acknowledged and represented in research, analytics, and in the workforce.' More
In Redwood City, CA, enterprise data platform Alation has announced the acquisition of AI agent builder Numbers Station. Terms of the deal were not disclosed. More
Research businesses Rival Group and the Angus Reid Group (ARG) are merging under the Rival Group name, creating a company with projected revenues of more than $60m and operations in five US and Canadian cities. More
Manchester, UK-based digital behavioural data firm RealityMine has appointed Knowledge Networks and GfK veteran David Stanton as its new Chief Marketing Officer, based in New Jersey. More
A year on from their last announcement, YouGov and marcoms group Havas have again expanded their partnership, adding another four global markets and further panel data on health conditions. More
Marcoms group Publicis has acquired Captiv8, one of the world's largest influencer marketing platforms, which provides social listening services and allows clients to manage and measure their influencer strategies. More
Santa Monica, CA-based insights software firm Fuel Cycle has launched FC UX, a UX research platform promising agile testing for modern digital product teams. The new platform builds on the firm's acquisition of UX research tech company getCurious. More
A new research software company, Purify Intelligence, has been opened in London by former Kynetec head of Data Viz Andrew Le Breuilly, focused on cleaning and readying data for analysis. More
UK-based data science firm Outra is gearing up for growth with five senior appointments: Simon Dawson as Chief Revenue Officer - Real Estate; Graham Field as Chief Revenue Officer - Retail / Media; David Whiteley as Client Success Lead; Ryan Shiles as CPO; and Oli Bello as Head of Growth. More
Insights consultancy Human8 has appointed Jonny Ayres as Business Development Lead in the UK, and three new Customer Success Directors, for the US, EMEA and APAC regions. More
CSM Media Research has been chosen to provide the official ratings for television audience in Hong Kong, for the next six years. The new 'HKTAM' service will incorporate new PeopleMeter and content recognition technologies from Kantar, which is one of CSM's shareholders. More
London-based marcoms group MSQ, already home to analytics, insights and strategy firm Freemavens, has acquired innovation and strategy research firm The Forge. More
In Boston, US, Press Ganey Forsta has announced the appointment of Luke Williams, formerly of Ipsos, Qualtrics and Microsoft, as Chief Customer Experience and Research Officer. More
Media measurement company VideoAmp has teamed up with search-based real-time insights firm Captify to provide clients with scalable, identity-based search lift measurement, linking household-level ad viewing with real-world search behavior. More
In Las Vegas, employee experience platform Teleskope Technologies has received a 'significant minority investment' from SEVA Growth LP - its first outside institutional capital - for use in scaling its product and boosting its go-to-market efforts. Terms of the transaction were not disclosed. More
Retail media tech specialist Zitcha has appointed Alberto Vergara as Head of Data and AI, charged with leading the firm's 'evolution' into a platform focused on understanding customer needs and matching audiences with brands. More
Steve Schlesinger has acquired a majority stake in Wordibly, the transcription services business spun out of recruitment and coding company Focus Forward. The latter's co-founder Kim Harrison will step back from Wordibly to concentrate on Focus Forward and on another venture, C8C.ai. More
US-based firm CinemaCloudWorks (CCW), whose software helps studios and distributors plan and orchestrate the release of their movies, is suing Comscore for alleged abuse of its monopoly on box office data. More
GenAI strategy consultancy The Hackett Group has completed the acquisition of procurement and supply chain market intelligence specialist Spend Matters, for an undisclosed sum. More
In India, 'quick commerce' delivery platform Zepto has launched 'Atom', a subscription service providing performance analytics for brands listed on its platform. The tool promises to help them improve their distribution, pricing and marketing strategies. More
Cohere, a Toronto, Canada-based AI knowledge agent and workflow streamlining platform, has acquired market research tools company Ottogrid, based in Vancouver, for an undisclosed sum. More
Personalization and consumer engagement specialist Kognitiv has been acquired by Singapore-based Capillary Technologies, an AI-powered loyalty management company. More
Kantar business Numerator has unveiled the Tariff Risk Index, a new analytical framework bringing government trade stats together with its own consumer purchase panel and survey data to measure the vulnerability of different categories of business to tariff-driven disruption. More
Paris-based agency OpinionWay has opened a new business unit focused on sport business, and appointed former Ipsos and MetrixLab researcher Samy Boudjedra to lead it. More
Row Zero, which develops tools for spreadsheet-based big data analysis, has raised $10m in seed funding, with which to accelerate product development, and hire for positions in its Seattle headquarters and Pittsburgh satellite office. More
Marketing tech advisory firm Clevertouch Consulting has launched a benchmarking and insights platform called MartechIQ, designed to tell client companies how well their martech is performing, in areas including campaign metrics, platform integration, CX management and data effectiveness. More
UK-headquartered 'human understanding' agency One Minute to Midnight has added to its US team with the appointment of Matt Muckjian as Senior Research Manager. More
In the US, full service research and MR training firm Burke has promoted Maggie Liddell to Vice President, Client Services. More
Behavioral data company Behavix has appointed four high-profile industry figures - Julia Roland, Liam Corcoran, Alex Costakis and John McLaren - to its advisory and business development team, bringing experience from Nielsen, Ipsos, Research Now, Comscore, Hitwise, Pathmatics and ByteDance. More
Eponymous online surveys and forms company SurveyMonkey has a new location in Heredia, Costa Rica, to help service its more than 19,000 paying customers in Latin America - a region where the firm says it is 'just getting started.' More
In California, independent ad tech firm The Trade Desk has announced the launch of a free insights product, OpenSincera, giving clients, partners - and competitors - access to its detailed advertising metadata, to improve their understanding of ad quality and the health of the digital ad supply chain. More
Eye tracking and attention computing innovator Tobii has launched Glasses X, a new wearable product which it says provides 'real-time visual insights in a practical, easy-to-use format', for businesses looking to optimize their employee training. More
In India, social listening and consumer intelligence unit Ipsos Synthesio has launched a service called Express Insights, promising a six-hour turnaround for social listening insights combined with the global group's research expertise, ready for strategic decision making. More
In the US, cross-platform TV ad measurement company iSpot has brought in industry veteran Steven Millman as its Chief Scientist. More
CX technology firm InMoment is to be acquired by experience measurement, analytics and research tech group Press Ganey Forsta, for an undisclosed sum. The combined company will boast more than 3,000 employees. More
Consumer data giant Experian has reported organic revenue growth of 7% in the financial year ended 31st March. The firm achieved EBIT of $2.08bn on benchmark revenue of $7.51bn. More
Netherlands-based full service agency DVJ Insights has recently added four new employees: Lola Willems and Dominique Gijsbertsen with the title of Research Expert, and Jelmer Wit and Pete Canning as Client Consultants. More
US firms Keen Decision Systems and TapClicks are to extend their partnership to develop an end-to-end marketing intelligence 'ecosystem' including predictive analytics and real-time execution. More
Recently-rebranded healthcare intelligence company Konovo has appointed clinical research data veteran Gadi Lachman to its Board of Directors. More
Decision intelligence specialist Morning Consult has launched its AI chat tool in open beta, offering companies beyond its existing client base instant access via an AI chat tool to real-time global consumer insights from the company's 80 million proprietary survey interviews across 40 countries. More
Marcoms group Stagwell has released financial results for the first quarter, with net revenue of $564m, up 6%, and adjusted EBITDA down 11% to $81m. The group says it posted a record $130m in net new business for the quarter, almost double the amount for the previous Q1. More
In New York, eCommerce enablement and analytics specialist MikMak has upgraded its platform to provide pricing intelligence and measure omnichannel outcomes. More
UK agency One Minute to Midnight has appointed Paul White as Senior Director. He joins from consumer insights agency BAMM where he was Strategy Director. More
A day after launching a new tool and a new Nasdaq ticker symbol, B2B data firm ZoomInfo has announced results for the first quarter, with revenue down 1.4% to $305.7m, and net income up 77% to $26.8m. More
After nearly a decade at The Behavioural Architects, Eimear MacGarty has joined Paris-based consultancy Lovebrands as a Director. More
Real-time attribution and measurement data firm Kochava has added Peter Naylor, most recently VP of Advertising Sales at Netflix, to its board of directors. More
Santa Clara, California-based workflow management software firm ServiceNow has announced the acquisition of enterprise data cataloging and governance specialist data.world, whose CEO is Bazaarvoic and Coremetrics founder Brett Hurt. Terms were not disclosed. More
US professional body the Insights Association (IA) has issued a strongly-worded call to the federal government, noting that its 'current approach to survey, opinion and market research [has been] unchanged since 2006', and needs 'urgent modernization'. More
Kantar's contract to provide official charts and data for the music and video sectors in the UK and Ireland, and the music sector in France, has been extended past 2030. The global insights group is also working on 'a state-of-the-art entertainment data and analytics tool', for launch in 2026. More
In New York, measurement standards body the MRC and digital ad association the IAB have jointly released Attention Measurement Guidelines, on which they are inviting public comment over the next sixty days. More
B2B data firm ZoomInfo has launched a real-time buyer intelligence tool called GTM Studio, and is changing its Nasdaq trading symbol from 'ZI' to 'GTM' to underline its focus on Go-to-Market intelligence. More
Toronto-based conversational AI survey solutions firm Nexxt Intelligence | inca has been growing its team, appointing Tim Benner, Louis Devane-Waters and Onose Ikekhuah in customer success roles and Yang Lu, Mahmoud Shahwa and Dongwan Kim to boost the development and technical support teams. More
The UK Statistics Authority has announced the resignation of the country's National Statistician Sir Ian Diamond, due to ongoing health issues. He was halfway through a second five-year term leading the organisation, and will be replaced on an interim basis by Emma Rourke. More
Australia's Outdoor Media Association (OMA) has announced more details of its long-awaited MOVE2 measurement system, which will use a 'synthetic audience' of 2.2 million to estimate and predict the visibility and engagement of OOH advertising sites. More
Sir Martin Sorrell's digital ad group S4Capital has reported first quarter revenue of £178.1m, down 11.4% on a like-for-like (LFL) basis, reflecting 'continuing technology client caution' in general and a specific 'headwind' from one key client in Technology Services. More
Emporia Research, a b2b research tech company with locations in New York and Austin, Texas, has announced the promotions of Jason Maddocks to VP Engineering, and Jonathan Blanton to VP Strategic Accounts and Partnerships. More
Los Angeles-based CreatorIQ has launched a benchmarking suite for creator marketing performance, providing marketers with a purpose-built framework to measure impact, justify spend and drive business outcomes. More
NYC-based firm Impact Analytics has announced an unspecified amount of growth investment, with which to accelerate its global expansion and further its development of products based on agentic AI. More
NIQ has expanded its Product Insights (NPI) solutions, which provide CPG and retail enterprises with a detailed catalogue of the specific product attributes consumers search for when they shop. Currently available in the US, NPI will be rolled out in 25 more markets on three continents in the next eighteen months. More
Automated insights pioneer Zappi has appointed Mike D'Aloia as Chief Revenue Officer (CRO), Manjula Kandasamy as VP of Go-To-Market Operations and Ian Myszenski as VP of Revenue Operations. More
B2B insights consultancy Adience has appointed Lynsey Showman as Head of Growth; and has promoted James Keeling to SVP and Sally Watts to VP. More
Customer data science firm dunnhumby has partnered with Bridg, the identity resolution and shopper intelligence platform behind the Rippl data and media network. The firms say they are addressing the 'disproportionate concentration of advertising investment' currently flowing into the top two retail media networks. More
Consumer research platform Panoplai - previously known as Glimpse - has announced the launch of the PanoVerse, a series of interactive data repositories for enterprises, designed to help teams innovate faster and market more effectively. More
UK-based research and strategy consultancy Polar Insight has appointed Robyn Summers as Director of Client Operations. More
Shopper insights specialist PRS IN VIVO has appointed Maimoonah Ahmed as Senior Project Manager, based in London. More
Tech consultancy Forrester Research has announced results for the first quarter of 2025, with revenue down 10.2% to $89.9m. A huge reported net loss of $87.3m comes almost entirely from a goodwill impairment charge of $83.9m: excluding this and other factors, net income fell from $3.4m to $2.5m. More
In Australia, independent ad agency Paper Moose has announced the launch of an AI-based creative concept pre-testing tool called Moose Review. More
Advertising operations platform XR (a.k.a. Extreme Reach) has appointed former MarketCast and Gracenote Chief Executive John Batter as its new CEO. He succeeds interim CEO Chandler Bigelow who now returns full-time to his role as Chief Financial Officer. More
Kantar has appointed Andy Gallagher as its Head of Creative and Media Effectiveness in Singapore. He has worked at the global insights group before, but joins from Amazon Ads in London where he headed up the ad measurement business. More
In Michigan, data analytics and advisory firm Escalent has announced the launch of The Advisor Exchange, an online insight community of financial advisors. More
New York-based youth culture specialist YPulse has launched a 'Tweens' insights service, offering North American-based brands an understanding of the behavior of pre-teens and the trends influencing them. More
Stockholm-based pricing optimization and market intelligence specialist Priceagent has raised $550,000 in seed funding, for use in recruiting, sales expansion and global roll-out of its self-service platform. More
London and Amsterdam-based strategy consultancy The Forge has appointed Mem Fidanboylu and Charlie Archer as Directors in its UK offices. More
Tech consulting giant Gartner has reported first quarter results 'ahead of expectations', with revenue up 5.7% (at constant currency) to $1.534bn, and adjusted EBITDA up 2.9% to $385m. More
WPP is to retire the GroupM name, rebranding the division as WPP Media. According to reports in AdAge, the division will also be reducing its current headcount of around 40,000, as part of a drive to restructure and simplify its operating model. More
Kantar is extending its creative effectiveness capabilities across its LINK+ and LINK AI solutions, allowing clients to test creative assets in 'almost any format', including brand experiences and influencer content. More
Three of the four founders of Canada-based consumer researcher Dig Insights are to step back from their day-to-day roles with the business, while a number of long-term employees have new, more senior roles supporting the fourth co-founder, CEO Paul Gaudette, in taking the business forward. More
Comscore has reported flat financial results for the quarter ended March 31st, with revenue down 1.3% to $85.7m and adjusted EBITDA little changed at $7.4m ($7.2m in Q1 2024). More
Voxco has announced that Charles Baylis, co-founder and former CTO of its subsidiary Ascribe, is to retire. He will continue to serve as an advisor to Voxco CEO Daniel Graff-Radford. More
In Calabasas, CA, sampling and MR tech firm InnovateMR and its sister company Ivy Exec have announced improved multi-layer anti-fraud tools including an upgraded Text Analyzer and newly introduced biometric validation. More
Cloud application monitoring and security specialist Datadog has announced the acquisition of Eppo, an experimentation platform which will be integrated with its new parent's existing Product Analytics suite. More
Argentina-based MR tech company Livepanel has upgraded the SaaS version of its synthetic responses platform. Clients can now 'boost' specific quota groups or use census data to augment survey data, without the need for additional profiling datasets in support. More
In New York, Colby Vogt, previously an insights leader at global PR agencies, has launched Covo Intelligence, a firm promising to 'uncover what's real (even when it's inconvenient).' More
Precision Sample, recently acquired by tech-driven consumer insights and marketing services solutions firm ACKWEST Group, has officially rebranded as part of the latter's TestSet offering. More
India-based companies Unimrkt Healthcare and Unimrkt Research have announced a number of appointments, including the promotion of Alex Parkman to Head of Global Sales, Health Care Research, as well as nine new hires. More
Paramark, whose software measures the incremental impact marketing has on sales, has launched out of stealth mode with a total of $8m in seed funding. More
In Los Angeles, ArborXR, which helps its clients to deploy and manage VR & AR (collectively XR) devices at scale, has announced the acquisition of InformXR, a learning analytics platform for these devices, and will launch an analytics suite to be known as ArborXR Insights. More
Atlanta, GA-based data activation and engagement platform MessageGears has upgraded its offering with an enhanced campaign monitor and audience building tools, as well as new data preview features which it says increase privacy and security. More
California-based Gruve.ai has secured $20m in Series A funds, adding to a previously unannounced $17.5m seed round. The firm helps clients with AI strategy, implementation and business impact measurement, linking its fees to the last of these. More
Independent British-based insight consultancy Trinity McQueen has appointed Danielle Hume as its new Managing Director, replacing co-founders and joint MDs Anna Cliffe and Robin Horsfield, who will remain Directors and active in the business. More
Consumer intelligence giant Circana has appointed Cara Pratt as President, Global Retail and Media, with a seat on its executive leadership team. More
A new firm called Structify has launched in Brooklyn, New York, with $4.1m in seed funding led by Bain Capital Ventures. Structify's software takes prompts from a chat interface and crawls the web to build a custom dataset for a user's needs. More
On the US West Coast, insight firm MarketCast has appointed Amy Fenton and Paul Forgue as Co-Presidents, charged with accelerating the company's product innovation. More
UK industry association the Market Research Society (MRS) has launched the 'Campaign for Better Data', which will offer guidance and training to help the sector 'strengthen and evolve' the quality of its outputs, and reinforce public trust in research. More
In New York, automated quant consumer research platform SightX has announced a strategic partnership with management consulting and professional services firm ZS, combining insights expertise with technology to offer 'deeper and faster' business intelligence for firms across sectors. More
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