Follow DRNO on...
Ipsos has reported first quarter revenue of EUR 554.9 million, down 2.4% from a year earlier and representing organic decline of 1.4%. Despite this, it has confirmed its targets for growth in 2026 as a whole, with a number of positives including a strong order book and recoveries in key sectors. More
Tech advisory firm Information Services Group is launching the ISG AI Index, a benchmark measuring how AI is impacting the global technology and business services sector. The new offer complements its core ISG Index intelligence service, in operation for 23 years. More
In the US, healthcare intelligence company Konovo has partnered with life sciences strategy consulting firm Litmys, promising to help clients make 'earlier, smarter and more commercially informed' decisions on R&D investment and clinical development. More
Cincinnati-based research and MR training provider Burke has announced a partnership with analytics platform BrandRank.AI, bringing together the former's understanding of consumer behavior and the latter's tracking of how brands are represented in AI-generated answers. More
YouGov has launched a quarterly Business Sentiment Tracker, based on responses from more than 2,000 British business decision makers concerning their confidence, their major concerns, and their adoption of technology, along with broader business dynamics. More
Intentsify, a provider of B2B intent data and signal-based go-to-market solutions, has announced partnerships with LiveRamp and Environics Analytics, aiding its expansion into the Canadian and other markets; adding to recent product launches and strong revenue growth. More
In the US, CTV and programmatic ad tech company Viant Technology has agreed to acquire attention measurement specialist TVision Insights, in a deal valued at around $40 million. More
Local TV advertising platform Locality has integrated Nielsen's Media Data Engine (MDE) into its broadcast advertising infrastructure, enhancing demographic audience delivery and 'modernizing local television measurement in the US.' More
The Research Agency (TRA) has appointed Ben Farnsworth as Sales Director, located in Sydney, and Tessa Tripp as Head of Product Marketing, based in Auckland. Both are newly created roles, intended to accelerate the growth of the firm's TRA Tracking solution. More
Packaging and point of purchase intelligence specialist Behaviorally has relaunched its TransactionPath Shopper Suite, a portfolio of solutions designed 'to reflect the realities of how decisions are made in today's retail environment.' More
UK marketing budgets were revised upwards in the first quarter of the year, according to the IPA Bellwether Report - but once again 'market research' bucked the trend with respondents reporting a decrease. DRNO is increasingly skeptical about the significance of the MR figure. More
Brand lift measurement specialist On Device has appointed Josh Rucker as VP of US Sales, as it looks to invest and expand in the region following a 500% increase in Stateside studies in Q1. More
In London, research, analytics and advisory firm Phronesis Partners has appointed Anish Nath as Director, Technology Research, AI & Automation. More
Investor Relations (IR) software firm Q4 Inc. has acquired Virtua Research, which provides collaborative consensus analytics and financial modeling solutions. Terms of the deal were not disclosed. More
In London, UX research firm UserTesting has appointed Ryan Roland as Chief Financial Officer - its second top-level addition in two weeks. More
Networking giant Cisco is to acquire AI observability specialist Galileo Technologies, Inc., for an undisclosed sum. More
British-based site performance testing and tracking firm Webtrends Optimize has appointed Samantha Bessant as Customer Success Director, and part of its senior management team. More
In the US, not-for-profit cinema trade alliance ICA has partnered with analytics and insights platform Screendollars, to provide proprietary data and trends intelligence to ICA members. More
London-based, AI-moderated consumer research firm Bolt Insight has appointed Unilever veteran Robert Kitching as General Manager Europe. More
UK-based data, analytics and AI consultancy Cynozure has appointed Helen Cullis as Data Management Advisor. More
Financial sector alternative data provider YipitData has appointed Henry Schuck, founder and CEO of business data firm ZoomInfo, to its Board of Directors. More
In New Orleans, full service MR and data quality solutions provider Rep Data has announced the acquisition of end-to-end consumer research platform SightX. Rep Data says the buy creates a faster end-to-end research workflow with stronger quality controls embedded in the core. More
Dynata has announced the appointment of Richard Henderson as Chief Revenue Officer (CRO), overseeing its global sales, marketing, and sales operations. More
Canada-based Rival Group has launched Rival Audiences, a proprietary panel of more than 250,000 verified consumers in North America. More
In Austin, Texas, b2b research recruiter Emporia Research has announced a collaboration with healthcare market data and analytics firm Definitive Healthcare, enhancing its targeting capabilities in the sector. More
Nielsen has appointed Roberto Ruiz as its new Head of Measurement Science, leading strategy and roll-out of new products and offerings for the global ratings and data group's measurement science arm. More
Retail personalization platform Replenit has raised $2.5 million in a pre-seed funding round, to support product development, and hiring for operations and engineering teams in Poland and the Netherlands. The firm was founded by six Turkish entrepreneurs and is based in Warsaw. More
In West Palm Beach, Florida, ACKWEST Group has appointed William Mansfield as CTO. He previously held the same role at Suzy. More
Consumer intelligence group NIQ has launched Growth Pathways, a new insights and analytics offering combining qual and quant research with its detailed retail measurement data to promise 'a connected view of how consumers think, feel and act.' More
Online narrative and threat monitoring specialist PeakMetrics has closed a $6 million Series A round of funding, with which to further development its product and drive expansion. More
San Francisco-based AfterQuery has completed a $30 million Series A fundraising round, valuing it at $300 million. The firm taps a network of nearly 100,000 experts from a range of professions, encoding their knowledge into a dataset for use by its customers, which include all the major AI labs. More
US company Prelaunch.com has launched a tool called Frank AI Researcher, offering to automate customer research at scale by conducting 'hundreds of deep customer interviews overnight,' and delivering actionable insights in customers' own words. More
Behavioral AI company Yobi is teaming up with Microsoft to offer US companies predictive consumer intelligence. The deal combines Yobi's consented consumer database - 'the largest in the US' - with delivery via the Microsoft Azure cloud computing platform. More
In Sydney, Australia, visual communication platform Canva has announced the acquisitions of Simtheory, an AI collaboration and agent management platform, and Ortto, a customer data and marketing automation company. Both companies were founded by Chris and Mike Sharkey. More
Creative effectiveness platform System1 has upgraded its Test Your Ad measurement tool with new AI-enabled capabilities; and says the new version will also provide smarter diagnostics and more intuitive reporting. More
Disrupt Insight has appointed Philippe Epailly as Research Director. He joins after a dozen years at research provider MTM, most recently as Head of the Quantitative Team. More
In New York, AI-native conversation intelligence platform Natter has raised $23 million, with which to scale its offer globally. This includes expanding its engineering, data and product teams as well as further developing platform capabilities. More
Research services firm Survey Sherpa has appointed Colin Wong as Executive Vice President, based in Brisbane, Australia. More
US-based market research consultancy Smarty Pants has launched GENspiration, a series of free live focus group sessions promising attendees better understanding of consumers in a different generation each month, beginning with Baby Boomers on 14th April. More
Media intelligence and planning software firm Guideline has unveiled Market Monitor, a new weekly subscription syndicated research product providing global advertising market insights built entirely on verified, transaction-level spend data. More
Alex Baranpuria has been promoted to President of the Ivy Exec division of Calabasas, CA-based InnovateMR. Ivy Exec founder Elena Bajic is moving to a Strategic Advisor role after twenty years leading the firm. More
UK-based programmatic media company MiQ is acquiring LatAm-focused mobile app growth specialist Rocket Lab. More
Former Circana researcher Kurt Palmquist has joined Cincinnati-based MR and strategy firm ACUPOLL Precision Research as company President. More
UK-based Business Advantage, which provides research, consultancy and sales development services, has appointed former 2CV researcher Rachel Cope as its new CEO / Managing Director. More
LA-based insight agency Vital Findings has appointed former Microsoft exec Jenny Reece as Head of AI, charged with leading the firm's 'thoughtful, human-led' AI adoption in both its own workflows and its research offerings. More
Automated consumer insights firm quantilope has launched Ad Optimizer, an AI-driven research tool for refining advertising strategies and pre-market ROI optimization. More
Auckland, NZ-based research consultancy Palladium Insights has appointed Ian Bellerby as Head of Brand Tracking & Comms, its first senior hire in Australia; and Josh Thomas-Goodey as Director. More
Research platform Suzy is 'refounding' itself as a 'decision engine', aiming to close the gap between knowledge and action for marketing organizations, and fulfil the vision of CEO Matt Britton on establishing the company in 2018. More
Stagwell has launched Lou, an AI analyst within its brand tracking platform HarrisQuest. The new assistant is named after founder Louis Harris, and promises near-instant insights to support the platform's brand tracking and corporate reputation data, across 24 global markets. More
Former Amazon HR and AI leader Hélène Bouffard has joined Circana as Chief People Officer. More
Packaging intelligence and point of purchase specialist Behaviorally has opened a technology hub in Manila, to be known as myB Hive. The firm says the new office is purpose-built as a strategic hub for the development and operations of its recently launched myBehaviorally platform. More
Veteran advisory firm Andersen Consulting has continued strengthening its insight offer, announcing a collaboration agreement with CX research, data modeling and analysis firm Multiplica. More
San Francisco-based data collection software firm Miravoice has announced $6.3 million in seed funding, and will scale its platform and engineering staff in preparation for a broader rollout. More
New Orleans-headquartered MR industry data quality firm Rep Data has appointed Rob Matta as SVP of Sales, based in the New York City area. More
Media intelligence provider Samba TV has a new partnership with TiVo Ads, part of entertainment tech firm Xperi, integrating the former's analytics and audience targeting capabilities the latter's global CTV platform. Starting in the UK, the integration will then roll out across the world. More
Bellevue, WA-based enterprise data and customer insights firm UserTesting has hired Neal Gottsacker as Chief Technology Officer, leading its global R&D organization and driving its program of innovation. More
Former Kantar digital leader Meheer Thakare has joined Google, as part of its Data, Measurement & Analytics team. More
Omniscient, whose synthesized, real-time decision intelligence solution is targeted at boards and company execs, has closed a $4.1 million pre-seed funding round, with which to expand its operations and drive further development of its software platform. More
In Toronto, Canada, Dig Insights has appointed Mary Hunter as VP, Future Strategy and Innovation Growth. More
Rigour Research has appointed Robert Pierson SVP Americas, positioning the company for 'a dynamic and impactful entry into the US market.' More
ABM software firm BambooBox has raised $6.6 million in funding, with which to scale its b2b AI solutions and expand globally. More
Former BBC Studios Business Intelligence Director Sylvain Foucat has joined publisher Hearst UK as Head of Revenue Optimisation. More
Firefish has appointed former MetrixLab and kubi kalloo researcher Jake Finn as the new Director of its Data division. More
Acquisitive European-based panels firm Norstat has appointed Cornelius Nergård as Head of Consumer Panels, and Fredrik Lundin as Head of M&A. More
Andersen Consulting has acquired Spanish firm Lukkap, which advises on business transformation including customer and employee engagement, backed by behavioral insights and data analytics. More
Hebden Bridge, Yorkshire-based data collection firm Field Locker has hires former Streetbees researcher Annie Cheung as Panel Manager. More
Unified CXM company Sprinklr has announced a strategic partnership and integration with creator marketing and benchmarking specialist CreatorIQ. The deal brings together creator intelligence, social media management and paid activation in a 'more connected marketing ecosystem'. More
Norstat has acquired the Swiss social and market research company DemoSCOPE, which provides qual and quant data collection and research services, and operates a proprietary consumer panel in Switzerland with more than 60,000 respondents. More
NIQ and its majority-owned joint venture MRI-Simmons have joined Comscore's Data Partner Network, which allows users to transform ID-based datasets into contextual audiences using proprietary predictive technology developed by Proximic. More
London-based ad tech and audience intelligence company MiQ is to acquire the Latin America business of digital advertising provider Adsmovil, creating what it says is the region's largest independent programmatic solution for brands and agencies. More
Users of Salesforce can now send automated SMS invites for SurveyMonkey research, from within the platform. The DIY surveys pioneer says this is game-changing because its own research suggests that some 58% of global survey responses in 2025 were captured via mobile devices. More
Commerce intelligence and ad targeting platform Criteo has expanded its GO platform to offer full self-service access for small and mid-sized businesses and growth-stage commerce brands. The firm has also appointed former Google Head of Shopping Courtney MacConnell as VP of Commercialization. More
US company Alchemer has upgraded its Reputation Management offering, adding a new feature called AI Auto-Responder which automates response to customer reviews across platforms. The launch marks a further move into customer experience management from a firm originally focused on surveys. More
NIQ is promising clients monthly visibility into packaging performance across materials, formats and pack configurations with the launch of Packaging Strategic Planner Global Solution (SPG). More
In Sydney, Pureprofile has announced the promotion of Niamh Fitzpatrick to the newly created role of Chief Product & Technology Officer (CPTO). More
AI-driven reputation and risk intelligence specialist Signal AI has acquired Memo, which describes itself as 'the world's first and only platform providing readership data directly from publishers.' The combination promises Comms leaders 'a more holistic view of how their stories actually perform.' More
In the US, VideoAmp has announced an integration with O-N-X, an automated transaction platform focused on local broadcast television. O-N-X will now incorporate the media measurement specialist's national dataset. More
In Toronto, Canada, former NIQ and PepsiCo researcher Nandini Mishra has joined Molson Coors Beverage Company as Associate Insights Manager. More
Oriane, a new video intelligence platform which will allow full searching of social media videos for visual content, audio, product appearances and social signals, has received $2m in seed funding and is set for launch this week. More
Research and advisory firm Escalent, the parent of C Space and Hall & Partners, has promoted Sarah Timmings to Chief Client Solutions Officer. More
New York-based consumer behavior specialist Cognitiv has launched an AI-powered tool called AudienceGPT, which helps marketers identify audiences based on real-time consumer journeys, moving audience targeting 'beyond static segments' and incorporating their likelihood to take action now. More
Atlanta, GA-based data activation and engagement platform MessageGears has added a new suite of capabilities called conversion reporting, linking campaign performance and revenue analytics directly to insights from full customer profiles in clients' business data. More
Tel Aviv-based market intelligence company Similarweb has appointed Harel Beit-On, a member of its Board of Directors since 2017, as Chairman. More
Insights, strategy and marketing consultancy Bovitz has appointed Judd B. Kessler of The Wharton School of the University of Pennsylvania, as a Senior Advisor in Behavioral Economics. More
AI-powered advertising insights and intelligence platform Tenetic has launched an initiative called the Tenetic Institute, providing a forum to identify and discuss current structural challenges in advertising performance measurement, and ideas for addressing them. More
US life sciences research software company PetaSight Inc. has acquired Babbage Insight Two Inc., which develops technology for business insight generation and signal validation. Financial terms of the transaction were not disclosed. More
Marcoms group Stagwell has announced the European expansion of its HarrisQuest brand and reputation tracking solution, part of The Harris Poll. More
Comcast Advertising has announced the release of Outcomes+, a new targeting and attribution tool for advertisers using its premium TV and streaming inventory. More
Kantar has recently promoted longstanding HR leader Narelle Burke to Chief People and Agent Officer for its Global Research Group and APAC Region. Burke joined TNS from Nielsen in 2015. More
Ad tech firm Mediaocean, the parent of measurement company Innovid, has moved the latter's Chief Strategy Officer Guy Kuperman into a group level role. More
UK-based customer research agency Watermelon has launched a benchmarking tool called the Canvas Index, promising to help brands understand how they perform compared to competitors, and identify priorities for improvement. More
In Germany, NIQ's Geomarketing unit has announced an upgrade to its RegioGraph software, which enables users to visualize customers, target groups and market potential on up-to-date digital maps, and analyze them directly using the firm's Purchasing Power 2026 data. More
Kantar has launched Converser, a qual solution which captures people's experiences 'in the moment' through in-depth one-to-one AI-moderated interviews. The tool is supported by the cultural expertise of more than 500 of the group's qual experts in 60+ countries. More
PSB Insights veteran Jonathan Goodbread has joined US-based agile research platform aytm as Head of Data Quality Strategy. More
Marketing platform Zeta Global has made its 'superintelligent agent' for enterprise teams generally available. Athena converts enterprise data into predictive answers, allowing users to spot and pursue opportunities and to 'prove the business impact of every decision.' More
In the US, ad industry intelligence provider Advertiser Perceptions has formed a strategic partnership with research industry quality specialist Data Quality Co-op (DQC), with the aim of promoting and strengthening transparency in B2B advertising research. More
CTV ad platform Keynes has announced a $40 million minority investment from Boston, US-based equity firm Volition Capital, helping its development of enhanced data and measurement capabilities, and its team expansion. More
In Los Angeles, creator marketing and benchmarking specialist CreatorIQ has appointed former Meta, Verifone and Xperi engineering leader Senthil Kumaran as Chief Technology Officer. More
Ipsos has appointed former Air France-KLM exec Alexandre Boissy as Deputy CEO, effective April 7th. He joins the Global Leadership Team. More
Global consumer intelligence firm NIQ has announced new AI-powered analytical capabilities within its Ask Arthur solution, on the Discover platform. Currently in beta, the new version guides users through end-to-end analysis to help them identify significance and prioritize actions. More
Savanta has launched Virtual Personas, an AI-powered offering which simulates reasoning and motivational-drivers as well as personality, being 'the first' platform to integrate both the OCEAN Big Five personality traits and the Schwartz Theory of Basic Human Values, according to the firm. More
Audio campaign tracking and optimization specialist Magellan AI has launched a new measurement product called Broadcast Radio Attribution, bringing performance data for broadcast radio campaigns together with data for podcasts, streaming audio and CTV, in one place. More
Nielsen has announced three senior appointments adding support for sports advertising and publishing clients. Seth Ladetsky joins as Head of Global Sports, and Trevor Fellows to lead advertiser and agency relationships. Fellows replaces Matt Devitt who moves to oversee national publisher accounts. More
Panels and research tech company Cursory Technologies has introduced a new feature called Ethana, within its AI-powered Brisk platform, described as a unified AI 'control plane' sitting between applications and AI models and 'orchestrating everything with precision.' More
Sir Martin Sorrell's S4 Capital has reported annual revenues of £755m, down 8.7% on a like -for-like basis, and says it expects a slight organic decline in revenue again in 2026. However, with cost-cutting measures apparently successful, profit margins should rise and shares have risen sharply today. More
Recon Analytics has paid an undisclosed sum to acquire device market intelligence firm Atom insights, which has operations in Canada and India. More
In London, the team responsible for the CitizenMe personal data exchange app have a new company, DataSapien, offering an AI platform which sits on mobile devices, providing behavioural data for consumer panel operators while ensuring sensitive personal information never leaves the handset. More
Broadcast software and services company RCS Worldwide, the parent group of Media Monitors and of music trend tracker Mediabase, has appointed Susan Larkin, a past Chair of the RAB, as its new President & CEO. More
Israel-based digital data firm Similarweb has launched a suite of digital retail shelf analysis tools, combining its Amazon IQ (formerly Similarweb Shopper Intelligence) and Cross-Retail IQ products, the latter covering more than 650 online stores and marketplaces. More
Jamie Oyebode has joined London-based research firm davies+mckerr (d+m) as a Research Director. His previous work includes four years in consulting and analyst roles at Deloitte and two in senior insight roles at Sky. More
Informa TechTarget has launched two new content strategy solutions: the AI Visibility Audit and the GEO Topic Planner - promising to help marketers enhance their brand's discoverability, visibility and authority amid the rise of AI. More
Norstat is expanding its operations to Spain, where it has appointed Jordi Quirós as Managing Director. The move follows the recent acquisition of Offerwise, which it says already serves a number of strategic clients in Spain and has a strong footprint across Latin America. More
Having already delayed publication of its latest Gauge viewing shares report by a week, Nielsen has now postponed until next month, and says it will not be changing the methodology until later in the year. More
Research tech and services firm Sago has appointed Angela Quinn, Bill Cohen and Aaron Walton in senior sales and business development roles, and Kelly Kitchens as VP Customer Success. More
In London, former Gartner and Morning Consult researcher Claire Tassin has joined consumer and market intelligence agency Mintel as Principal Strategist, Wellness. More
US-based insight firm Chadwick Martin Bailey (CMB) has promoted Reed Guerino to Senior Director, Data Management Operations. More
Digital ad trade body IAB Australia has begun work on an initiative called the Future of Measurement, examining audience and outcomes measurement systems; offering guidance on best practice; and setting out how it thinks the field is likely to evolve in Australia. More
Pharma data giant IQVIA has unveiled a unified agentic AI platform, IQVIA.ai, promising to 'transform' how life sciences organizations operate, innovate and make both clinical and commercial decisions. More
Tech research and advisory company Omdia, a part of b2b data group Informa TechTarget, has brought back its former CRO Clint Wheelock as Head of Go-to-Market Insights and Advisory; and appointed Jean-Francois Pigeon as Chief Commercial Officer. More
London-based brand intelligence and MR firm Basis Global has announced a partnership with solutions consultancy AnswerRocket, promising to use AI to 'improve how market research is done', rather than trading off speed and practicality against depth and confidence as it says most MR AI does. More
Nielsen is to discontinue the monitoring of TV ad occurrences in 137 markets, from the end of this month, and to shutter its SIGMA radio ad monitoring service. More
Media and entertainment group Global, the owner of UK radio stations such as Heart, Capital, LBC and Classic FM, has announced a new data partnership with Sainsbury's and Nectar360, providing new retail media targeting and measurement options for digital audio campaigns in the UK. More
US company Guideline has extended its range of Ad Intelligence Insights products with the launch of Local Dynamics, a new subscription report delivering recurring analysis of advertising investment across US local markets. More
Kantar has announced a strategic partnership with Quilt.AI, including a non-equity financial commitment by Kantar to co-develop joint offers. The first fruit of this new alliance is a new innovation tool, EvaluateExplorer. More
In Toronto, Canada, research consultancy Angus Reid Group has appointed two SVPs of Research, quant specialist Rohit Nair and qual and quant researcher Amy Knowles. More
Marcoms group dentsu has appointed Danica Bellchambers in the new role of Chief Data & Technology Officer in its ANZ region, charged with building a more connected and cohesive data, technology and AI strategy for the company. More
Media planning and measurement platform VideoAmp has announced new first-party data integrations with SiriusXM Media and National CineMedia (NCM), strengthening its cross-platform planning solution VXP. More
Disrupt Insight has appointed former Opinium and Walnut Unlimited researcher Hannah Reed as an Associate Director, strengthening its growing qualitative and cultural insight capabilities. More
Australian research software firm Displayr has launched an AI-based chat interface for its reports, allowing clients and stakeholders to get immediate answers to natural language questions, with each response hyperlinked to supporting tables and charts. More
In West Palm Beach, Florida, ACKWEST Group has announced the acquisition of the Answerpoints UK consumer panel from Aurora Market Research More
Comscore has announced results for the fourth quarter and full year 2025, with annual revenue flat (+0.4%) at $357.5m and adjusted EBITDA also little changed, at $42.0m. More
Norstat has acquired Prague-based panel provider National Sample, thus expanding its proprietary panel coverage in Central and Eastern Europe with the addition of five new markets. More
In New York, ad tech company Smartly has agreed to acquire INCRMNTAL, an AI-powered platform providing real-time insights into the incremental impact of cross-channel marketing investments, without reliance on tracking, user-level data or formal experiments. Financial terms were not disclosed. More
US-based insights firm quantilope has launched a synthetic research product, Category Twins, which builds AI replicas of specific audiences for early-stage market research. The replicas are generated from the client's own brand health data. More
Vilnius, Lithuania-based people insights provider WhiteBridge has raised EUR 2.6 million in seed funding, to further develop its AI-powered research engine. More
Nielsen has delayed reporting of this month's edition of 'The Gauge', its analysis of television screen viewing, by a week. The move follows the company's adoption from February data onwards of DASH universe estimates from the ARF. More
British-based voice analytics specialist Phebi has added conversational AI capabilities to its offer, promising richer, more relevant content and 'more compelling' deliverables for both quant and qual research. More
Rodeo13, a specialist marketing consultancy for the insight sector, has appointed four Non-Executive Directors to a new Board: Nikki Lavoie, Shazia Ginai, Paul Griffiths and Steve Henke. More
Onclusive has launched a new platform bringing together media monitoring, measurement and management capabilities. More
Paris-based panels and research tech firm Bilendi has rolled out its UX solution in Germany, Austria, Switzerland, Spain and Latin America. More
Australian marketing mix modelling specialist Mutinex has appointed Mike Finnerty as President, United States; and promoted Lou Paskalis to Senior Go-to-Market Advisor. More
In the US, new consumer research firm Fair Response and behavioral data company Behavix have announced a partnership. In addition, Fair Response has released a mobile application for use by its Fair Opinions panel; while Behavix has announced the global roll-out of its Audience Feed solution. More
B2B data company Informa TechTarget has announced flat revenue of $486.8m, for the full year 2025, and adjusted EBITDA up 11% to $87.3m. Both percentages are calculated on a 'combined company basis', reflecting the merger of its two division towards the end of 2024. More
Media measurement and optimization platform Integral Ad Science (IAS) has appointed Kamelia Aryafar, Head of AI, Members at Netflix, to its Board of Directors. Aryafar has been Head of Engineering and AI for Gemini Enterprise, at Google, for most of the last six years. More
In Paris, panels and research tech firm Bilendi has announced the launch of a self-service Text Coding Platform, turning open-ended answers into structured, actionable data. More
AppsFlyer has appointed Alexia Nakad as General Manager, Western Europe and the Middle East, leading its expansion across the region. More
Marcoms group Stagwell, owner of the Harris Poll and Harris X brands, has this week reported annual revenue up 2% to $2,909 million, for the full year 2025; and adjusted EBITDA of $422 million, up 1%. More
Marcoms holding company Publicis Groupe has acquired measurement and content intelligence company AdgeAI, for an undisclosed sum. More
Customer experience management specialist Sprinklr has reported revenue up 8% to $857.2 million for the financial year ended 31st January. Pre-tax income rose by more than a third, to $66.8m. More
Data aggregation and activation specialist Redslim is expanding into the Asia-Pacific region, and has appointed Kyriakos Zannikos as Regional Director, APAC. More
Data integration and management giant Databricks has acquired Quotient AI, bringing continuous evaluation and reinforcement learning to its Genie and Agent Bricks AI tools - as well as Genie Code, a new agent launched today. More
US company BIScience, developer of the AdClarity campaign intelligence platform, has added US linear TV coverage to its existing digital, social, video and CTV capabilities, via the launch of the TV Intelligence Suite. More
New York-based video campaign delivery and analysis firm Simulmedia has appointed Justin Nesci as Chief Commercial Officer, and Adam Gaynor in the new role of SVP and General Manager of its self-serve CTV ad platform Skybeam. More
London-based insights consultancy Acacia Avenue has been acquired by Accord Marketing. Accord is owned by the Conrad Group, which aims to build a specialist marketing services group focused on the leisure sector. More
The Australian wing of The Research Agency (TRA) has announced a number of senior promotions and a new Sydney headquarters to house its rapidly expanding team. More
In the UK, Barb has promoted Caroline Baxter to the role of Chief Executive. Baxter joined the video ad currency body in 2022, after 27 years at Kantar, and has served as COO since 2024. More
In Barcelona, multimedia communications group Mediapro has announced the launch of a market research division, which will include audiovisual consultancy GECA, social media management and OTT platforms, and will be led by Kike Lozano. More
Jack Hillaby has rejoined behavioural research agency Spark Emotions as Marketing Director, leading marketing and brand strategy across the company and its parent group, That Global View (TGV). More
US-based marketing and personalization platform Hightouch has appointed Aidan Lynch as Country Manager for Australia and New Zealand, reflecting rising demand in the region and increased investment in its presence there. More
Australia's new Move out-of-home audience measurement tool is live, more than six years after plans were first announced by the Outdoor Media Association (OMA). More
Kantar has appointed former Valtech leader David Gompel as Executive Managing Director in the UK. More
In the US, supermarket chain Kroger has appointed Milen Mahadevan, currently President of its analytics unit 84.51, in the new role of Chief Data and AI Officer, overseeing the group's adoption of agentic AI capabilities. More
London-based property and household intelligence company Outra has appointed Kimberley Joyce as Head of Agency, with a remit to establish the firm's first dedicated agency team and drive strategic partnerships. More
In New York, marketing effectiveness group Ebiquity plc has announced the appointment of David Swaebe as Head of Growth, Americas, and says it plans to accelerate its growth trajectory under the leadership of Americas MD Michele Harrison. More
Hebden Bridge, Yorkshire-based fieldwork specialist Field Locker has appointed former Maru/Harris Poll UK and TTi Global employee Glyn Luckett, as Senior Account Director. More
Productivity Bargain, a company aiming to help client firms tackle performance and burnout challenges, has appointed Ed Steiner as a Consultant. He rejoins his former Kantar colleague Anne Rayner, who is the company's founder. More
US firm Zefr has received MRC accreditation for its brand safety and suitability labeling and reporting of YouTube video content across screens. The firm is already accredited for third-party viewability reporting on the platform. More
Life sciences marketing agency ramarketing has completed the acquisition of North Carolina-based ISR Market Research, which provides syndicated and custom MR for the pharmaceutical outsourcing market. More
London-based marketing and tech services group MSQ has merged two of its insight and strategy businesses, Freemavens and The Forge, creating a new consultancy to be known simply as Forge. More
In Auckland, New Zealand, MR analysis and reporting company Infotools has announced an upgrade to its Harmoni insights platform. Harmoni 3 is described as the platform's 'most significant evolution to date,' and includes GenAI research companion ChatHarmoni. More
In the US, insight firm Chadwick Martin Bailey (CMB) has promoted Monika Rogers to SVP, Growth Strategy, and Seth DeAvila to VP, Applied Innovation. More
UK video audience body Barb has added pre-campaign planning functionality to its new Ads Hub, which provides analytics for full-cycle ad campaign planning and reporting. Users can estimate and forecast campaign performance across linear and VOD services using Barb data and media owners' first-party data. More
Rep Data is expanding its presence across EMEA, following its acquisition of ReDem last month. The firm has opened a dedicated regional office in Linz, Austria; and appointed Cullen Wheatley as Vice President, EMEA, and Lucy Davison as NED for the region. More
Newly launched consumer intelligence company Automotive Insights has announced the addition of Richard Walker, former Director of Data & Insights for AutoTrader; Needa Khan, formerly of the LSE and The Insights Family; and investor Safe Hammad. More
Data Quality Co-op (DQC) and Dig Insights have teamed up to embed independent, continuous data quality validation across the latter's new Dig One platform, which combines social insights and agile testing. More
Tech markets research and advisory company Information Services Group (ISG) has announced results for the fourth quarter and full year 2025. Reported revenues were down 1% to $244.7m due to a divestment, but excluding this they rose 7%, and adjusted EBITDA climbed 28% to $32.2m. More
In the US, professional body The Insights Association has warned that proposed changes to the 2026 Census Test, one of the key studies preparing for the country's decennial Census in 2030, risks massive inaccuracies which will make it 'a huge waste of resources.' More
In the US, purchasing data company Cardlytics has reported a 16.2% decline in total revenue during 2025, to $233.3 million. However, thanks to a successful program of cost management, adjusted EBITDA quadrupled to $10.1m. More
Applied behavioral science agency BEESY has made three new appointments: Jeremy Winget as Senior AI Engineer, Victoria Saba as Senior Behavioral Science Associate, and Abigail Pais as Operations Associate. More
Attention tech company Lumen Research is teaming up with Netflix to help advertisers measure the attention paid to their ads across the streaming pioneer's global ad-supported CTV, desktop and mobile inventory. More
In Texas, reputation intelligence platform AlphaMetricx has added new conversational AI capabilities, promising communications teams a simpler way to interact with their reputation data. More
Retail and consumer intelligence provider Circana has unveiled Complete Why, an analytics solution based on POS data and giving CPG manufacturers rapid insights into the true drivers of sales performance. More
Amit Adarkar has joined i Genie as its India CEO, shortly after stepping down from the same role at Ipsos. He will lead the formal entry of the AI-powered platform into the country, and its expansion across the Middle East and the Asia Pacific region. More
London-based See Research has a new sister company in shopper and NPD specialist Ink Research, following the acquisition of the latter by See's owner Holan Consulting. The buy brings together qual and quant expertise and teams, although both brands will be retained. More
In New York, AI-powered advertising insights and intelligence platform Tenetic has appointed former Comscore innovation leader Dr. David Algranati as its Chief Research and Production Officer, overseeing its research organization as well as its end-to-end production and operational process. More
Customer feedback and CX specialist Alchemer has promoted Ryan Tamminga to Chief Customer Officer (CCO), leading its global customer strategy and overseeing customer success, support and services. More
Research tech company Forsta has added new AI agents in its Research HX platform, promising to help users 'meet rising demands for speed and quality without sacrificing rigor.' More
Customer loyalty specialist dunnhumby has partnered with UK-based industry network the Retail Innovation Council (RIC), promising help to Europe's retailers as they navigate options for new technology. The partnership kicks off with the launch of the dunnhumby Retail Innovation Index (RIX). More
London-based opinion and market research firm Thinks Insight & Strategy has been acquired by Montreal, Canada-based holding and management company Avenir Global. More
In Ghent, Belgium, EyeSee has launched a predictive pack screening solution called PackSee.AI, promising users the ability to move faster, test more options and reduce risk before full validation. The tool delivers predictive insights in around 48 hours. More
Toluna has launched a 'faster and simpler' version of its TEMPO brand equity tracking solution, designed to help both those wanting to run tracking more often and those seeking a practical introduction to formal, structured measurement. More
In Chicago, consumer intelligence provider NIQ has announced the launch of 'Early Market Read', a new US market intelligence product giving data on weekly sales performance as little as two days after the week's close. More
In the US, MR recruitment and support services firm Focus Forward has promoted longstanding employee Rachael Lynn to company President. More
New York-based insights and behavioral science consultancy Integro, a specialist in the healthcare sector, has promoted Kristie Boland to Partner. More
Consulting and business services giant Accenture has agreed to acquire Seattle-headquartered Ookla, which offers network intelligence, competitive benchmarking and customer experience analytics. Ookla was founded in 2006 and is currently a division of publisher Ziff Davis, Inc. More
In San Francisco, data collaboration firm LiveRamp has launched new agentic AI capabilities to help marketers plan, execute, measure and optimize campaigns. The updates include giving clients' AI agents their own access to the LiveRamp platform, where they can 'autonomously collaborate with any partner.' More
US-based healthcare intelligence company Konovo has appointed former Oracle, Kantar and Sermo exec Jessica Santos as Chief Compliance & Privacy Officer. More
US-based point of purchase insights specialist Behaviorally has launched Studio B, a new pack design intelligence solution combining consulting expertise, Generative Design and Predictive AI, to help accelerate and optimize the creation of packaging. More
Online visibility management platform Semrush has reported revenue of $443.6 million for the full year 2025, up 18% from the previous year. The company made a loss from operations of $22.8m, but on an adjusted, non-GAAP reported operating income of $53.3m, up 16%. More
In New Jersey, insight communities pioneer KLC has added AI features to its CrowdWeaving innovation platform, which allows clients to develop ideas, collaborate, and bring new concepts to market. More
In New York, predictive advertising company Cadent has appointed Taly El-Zmetr in the new role of Chief Operating Officer, effective immediately. More
Global consumer intelligence company NIQ has announced revenue of $4.2 billion for the full year 2025, representing organic, constant currency revenue growth of 5.7%. Adjusted EBITDA rose 23.8% to $916.5 million. More
Informa TechTarget has appointed Patrick Martell as Non-Executive Director and Chairman. Based in New York and currently the CEO of Informa Markets, Martell takes over this week from Mary McDowell. More
Research tech and services firm Sago has enhanced its QualBoard enterprise platform with the addition of AI Moderation, promising to gather qualitative insights faster and at greater scale. More
UK-based marketing intelligence platform Mortar AI has announced a partnership with creative impact specialist DAIVID, promising to bring 'all key campaign metrics' into a single platform. More
Toronto-based conversational research solutions provider Nexxt Intelligence | inca has announced the launch of inca SmartProbe Studio, which allows researchers to set up and review simulated AI probing conversations before going live with research. More
Ipsos has given details of the share buyback scheme announced with its recent annual results. By the end of this calendar year the global group says it will buy around EUR 100 million in shares, equivalent to 6.7% of its total capital. More
Register (free) for Daily Research News
REGISTER FOR NEWS EMAILS
To receive (free) news headlines by email, please register online
