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Former Coca-Cola Company Analyst Joins Burke

Sep 19 2025

Cincinnati, Ohio-based Burke, Inc. has appointed Eli Moore as Vice President, Data Strategy. He was previously Senior Director, Global Brand and Consumer Marketing Analytics at The Coca-Cola Company. More

dunnhumby Hires Product Leader

Sep 19 2025

Customer data science pioneer dunnhumby has appointed Gaby Appleton as Category Management products leader, based in London. More

Acquisition for Financial Services Specialist Acuity

Sep 19 2025

London-based Acuity Knowledge Partners, which provides bespoke research, data management, analytics and AI solutions to the financial services sector, has acquired data science and digital transformation company Ascent. More

NIQ Launches Product Insights Solutions in Canada

Sep 19 2025

Consumer intelligence company NIQ has announced the Canadian roll-out of its Product Insights solutions (NPI), which provide CPG and retail enterprises with a detailed catalogue of the specific product attributes consumers search for when they shop. More

OpinionRoute Upgrades Follow Jibunu Buy

Sep 19 2025

US-based survey operations and workflow technology firm OpinionRoute has completed the integration of survey tech company Jibunu, which it acquired in February More

dunnhumby Incubate Seeks Retail Tech Entrepreneurs

Sep 19 2025

Customer data science specialist dunnhumby has launched dunnhumby Incubate, a new program offered through its venture investing arm, aiming to discover and support entrepreneurs using AI, unique data assets and emerging tech to 'build the future of retail.' More

Integration for Tenetic and Comscore

Sep 18 2025

Real-time advertising insights and intelligence platform Tenetic has announced a partnership with Comscore, integrating the latter's TV media data with the former's consumer and media information to provide a live-updated cross platform view of consumers. More

Genius Sports Buy Adds to Fan Data Offer

Sep 18 2025

London-based sports data tech firm Genius Sports is to acquire fan data specialist Sports Innovation Lab (SIL), for an undisclosed sum. More

Major Upgrade for MarketCast's Brand Effect Solution

Sep 18 2025

In Culver City, CA, research firm MarketCast has launched Brand Effect Pro, an enhanced version of its ad intelligence solution, which it says will help marketers optimize cross-channel ad campaigns in-flight. More

Transatlantic Partnership for Semioticians

Sep 18 2025

Semiotics specialists Andrea Goldman and Greg Rowland - based respectively in New York and London - have teamed up to launch a new venture, Common Theory. The pair aim to bring 'semiotically-inspired analysis and inspiration' to clients on both sides of The Pond. More

Verve Appoints Combined MD and Finance Director

Sep 18 2025

UK-headquartered insight firm Verve has brought in Michael Carratt in the dual role of Managing Director of its Communities & Consulting division, and Finance Director for Verve Group. More

Senior Sales Hire for AMC Global

Sep 18 2025

US-based custom MR firm AMC Global, has hired Lorraine Gipson as Vice President of Sales & Business Development. More

SVP Hire for Angus Reid Group

Sep 18 2025

Canada's Angus Reid Group has appointed former Leger and Ipsos researcher Paige Waldie (formerly Schoenfeld) as SVP of Research, strengthening its leadership in Western Canada. More

Manifest Health Hires Strategy Chief

Sep 18 2025

In Atlanta, newly rebranded healthcare data collection company Manifest Health has announced the appointment of Rob Ramirez as Chief Strategy Officer. More

Remesh Sues Kantar over 'Copycat' Products

Sep 17 2025

New York-based research platform Remesh has filed a lawsuit against Kantar, accusing it of 'misappropriating' Remesh's trade secrets, as well as breach of contract, copyright infringement and other related claims. Kantar says the claims are 'unsupported by any fact.' More

Keplar Raises Funds, Launches Voice AI Survey Platform

Sep 17 2025

A new conversational AI-based MR platform has launched in San Francisco, with $3.4m in seed funding. Keplar Voice conducts in-depth customer interviews at scale using advanced voice AI and automated analysis. More

OOH and Clean Room Partnerships for NIQ

Sep 17 2025

Another day, another NIQ announcement - actually two today. The consumer intelligence giant has partnered with OOH advertising tech suite Displayce, to offer advanced measurement for European Digital Out-of-Home; and with clean room software firm Decentriq for data sharing. More

QualSights Launches 'Usage Intelligence Platform'

Sep 17 2025

IoT sensor-based consumer behavior tracker QualSights has announced the launch of UseSights, described as 'the world's only usage intelligence platform.' The tool promises data on when and where people use products in the home, combining syndicated benchmark and tailored usage data. More

Rigour Hires for US Expansion

Sep 17 2025

Sam Lippin, formerly of InnovateMR and Ivy Exec, has joined UK-based data collection and advanced analytics firm Rigour Research as Director of Business Development for North America, where the firm will now roll out its services. More

UserTesting Debuts Participant Verification System

Sep 17 2025

In the US, UserTesting has launched UserTesting Verified, an advanced participant verification system which combines machine learning and geolocation technology, to detect and block fraudulent research participants. More

Nordic Launch for DVJ's Shopper Data Tool 'Spenderlog'

Sep 16 2025

Dutch firm DVJ Insights is launching its advanced shopper data solution, Spenderlog, in Denmark, Sweden and Norway, via partnerships with Norstat and CatMan Solution. More

Global CCO's Retirement Sparks Senior Changes at DV

Sep 16 2025

Media effectiveness platform DoubleVerify (DV) has announced changes in its senior commercial management and leadership teams. They include the retirement of current Global Chief Commercial Officer Julie Eddleman, and the rehiring of Joris Stevens as SVP, Global Account Management. More

Emporia Expands to Offer Healthcare Recruitment

Sep 16 2025

In Austin, Texas, B2B participant recruitment specialist Emporia Research has announced its expansion into healthcare research, including recruitment of physicians, healthcare executives and clinical staff. More

Comscore Unveils Viewing Data Showcase The Scoreboard

Sep 16 2025

Comscore has launched The Scoreboard, an interactive online showcase for its cross-platform measurement data, including behavioral insights for TV, digital, social and theatrical audiences. More

Rep Data Strengthens Research Desk Team

Sep 16 2025

New Orleans-based full service MR and data quality solutions firm Rep Data has appointed former Lucid and Suzy researcher Matt Duhe as Director of Account Management for its centralized DIY sampling platform, Research Desk. More

NIQ Hires to Boost Retail Media Offer in North America

Sep 16 2025

Global consumer intelligence firm NIQ has appointed former Amazon employee Drew Dabbelt as Vice President of Retail Media for North America - part of 'significant investments' by the company aimed at expanding and evolving its retail media offer. More

Kantar Brings in New CEO as Businesses Separate

Sep 15 2025

Kantar has appointed former Accenture exec Paul Zwillenberg to lead its Insights / Profiles business, with the separation of Numerator under its own Chief Exec now well advanced. Zwillenberg joins the company this month, and Group CEO Chris Jansen will leave the business during Q1 2026 after a substantial handover period. More

Business Classification Disruptor Hires Chief Economist

Sep 15 2025

Leeds, UK-based company data and industry classification specialist The Data City has appointed Paul Swinney in the new role of Chief Economist. The data platform is continuing with its rapid international expansion. More

Profiles Leader Caroline Frankum to Leave Kantar

Sep 15 2025

Caroline Frankum is to leave Kantar at the end of the year after nearly a decade, most of it as CEO of the Profiles division. More

Redslim Buys Retailer Data Firm CatMan Solution

Sep 15 2025

In Zug, Switzerland, end-to-end data management firm Redslim has announced the acquisition of retailer data specialist CatMan Solution. More

S4 Net Revenue Drops 10% in First Half

Sep 15 2025

Sir Martin Sorrell's S4 Capital has reported a 10.0% drop in first half net revenue, on a like-for-like basis (LFL), to £328.2m (c.$445m), with EBITDA down 30% LFL to £20.8m 'as expected'. More

Adverity Launches AI Tools

Sep 15 2025

Marketing data platform Adverity has launched an AI-powered analytics layer called Adverity Intelligence, which it says will empower marketers to transform complex data into intelligent actions 'with ease.' More

Anecdote Becomes Clarity, Secures Funding

Sep 15 2025

British firm Clarity, a CX and VoC platform for highly regulated industries, has raised $12m in funding. The firm, which was formerly known as Anecdote, will use the money to expand its applied AI teams in New York, London and Riyadh. More

South African TV Ratings: Nielsen Out, NielsenIQ In

Sep 12 2025

A day after DRNO reported Nielsen's planned withdrawal from the South African audience measurement market, BRC has announced the appointment of its successor. The ad currency body has chosen GfK - now part of former Nielsen division NIQ - to design and deploy a new 'Total Video Measurement' service. More

Nielsen and Warner Bros. Discovery Extend Contract

Sep 12 2025

Nielsen has a new multi-year measurement deal with Warner Bros. Discovery (WBD), covering data for all the latter's platforms across linear and streaming video. More

MarketVision Adds AI via Partnership

Sep 12 2025

In Cincinnati, Ohio, full service custom insights firm MarketVision Research has announced a partnership with AI-powered insights platform Vurvey Labs, integrating the latter's AI agent technology and solutions into the former's full range of research offerings. More

London Lead Role for Crowd DNA's Fallon

Sep 12 2025

Cultural insights and strategy consultancy Crowd DNA has promoted Lucy Fallon to Head of Agency in its London office - she was previously its Commercial Director for EMEA. More

Fuld Hires Analytics and AI Chief

Sep 12 2025

Boston, US-headquartered competitive intelligence and strategy company Fuld has appointed Anurag Kapoor as Chief Analytics & AI Officer, leading its global Analytics & AI practice. He previously held senior analytics roles at WNS and The Smart Cube, and is based in the UK. More

Funds for Expanding RevOps Platform Vasco

Sep 12 2025

In Montreal, Canada, revenue ops platform Vasco has been provided with a $1.6 million debt facility by CIBC Innovation Banking. The money is earmarked for product innovation and market expansion. More

Nielsen Exits Audience Measurement in South Africa

Sep 11 2025

Nielsen is to withdraw from its provision of TV audience measurement in South Africa within the next twelve months, according to reports. A deal with an alternative provider for ad currency ratings is said to be close. More

Ipsos Brings PRS IN VIVO Packaging Suite to India

Sep 11 2025

Ipsos is rolling out the packaging research solutions of recently acquired behavioural science firm PRS IN VIVO, in the Indian market, promising 'cutting edge' methods to help brands make smarter, shopper-centric decisions. More

Research Firm MTM Acquired by Marketing Group

Sep 11 2025

In the UK, marketing firm Brave Bison has acquired insights consultancy MTM London, for an initial £6m in cash and shares, plus a further £6m in performance-related payments over five years. More

New Asian Office Kicks Off Mortar Global Growth Plan

Sep 11 2025

Australia-based real-time marketing intelligence company Mortar AI is opening its first international office, in Singapore, serving as a regional headquarters for Asia and described as 'the first step in a global expansion plan'. Shane Mitchell joins the firm to lead the Asia business as APAC Strategy Director. More

New Firm Enlightn Taps AI to Improve Respondent Quality

Sep 11 2025

In Montreal, Canada, former survey platform quality manager Adrien Vermeirsch has launched a new company called Enlightn, with 'a mission to modernize survey sampling.' More

Senior Client Hire for Cynozure

Sep 11 2025

In London, data and analytics consultancy Cynozure has appointed Lydia Brand as Client Partnerships Manager. More

New Name for Healthcare Fieldwork Firm Atlas Primary

Sep 11 2025

US-based healthcare data collection and recruitment firm Atlas Primary has rebranded as Manifest Health. More

Obituary: UK Polling Legend Sir Robert Worcester

Sep 10 2025

Sir Robert Worcester, the pioneering UK market researcher and political pollster who founded MORI, has died aged 91. More

Major Buy for Gracenote Challenger Media Press Group

Sep 10 2025

European entertainment metadata solutions firm Media Press Group has acquired competitor MediaData TV, which has operations in Spain, Brazil and Mexico. Financial terms were not disclosed. More

Circana Bows Rapid Shelf Data Solution

Sep 10 2025

Global consumer data specialist Circana has launched a solution called Store Audit, promising retailers and manufacturers 'faster, more precise insights' into shelf execution and store conditions. More

Change at the Top for B2B Data Firm 6sense

Sep 10 2025

B2B intent data specialist 6sense has appointed a new CEO, former Adobe and SAP exec Chris Ball, replacing Jason Zintak who continues in his role as Chairman of the Board. More

LocalExpress to Extend Data Syndication for Grocers

Sep 10 2025

US-based grocery and food retailer commerce platform LocalExpress has secured $6.2m in venture funding, led by OXZ Capital, and says by investing heavily in its AI product capabilities it will extend its offering to serve as 'the grocery industry's premier data syndication platform.' More

Discrete Change of Name for MFour as Offer Widens

Sep 10 2025

The Irvine, CA-based firm previously known as MFour Mobile Research is now MFour Data Research, reflecting an expanded focus from its roots as a provider of mobile survey research. More

Funds and Launch for AI Data Firm Sphinx

Sep 10 2025

In New York, a new company called Sphinx has launched with $9.5m in Seed funding, offering an AI copilot to help data professionals turn raw information into actionable insights. More

Senior Hires for Measured

Sep 10 2025

Texas-based campaign effectiveness platform Measured has appointed Mike Finnell as SVP of Marketing, and Andy Dubickas as VP of Strategic Partnerships. More

Stagwell Forms JV for Polish Consumer Insights

Sep 9 2025

Marcoms agency group Stagwell has established a joint venture with Polish convenience store chain Żabka Polska, to launch In-Pulse, an advanced consumer analytics and engagement tool designed specifically for the Polish market. More

Sales Veteran Venza Joins Full Circle

Sep 9 2025

In the US, online sample provider Full Circle Research has appointed former Torfac and Dynata sales leader J.R. Venza as Vice President, Sales - Southeast. More

Forrester Launches AI Access Tool

Sep 9 2025

Technology researcher Forrester has launched a new self-service offering using AI to allow clients to validate ideas, align on best practices, and improve decision-making. More

SalesScreen Launches AI-Based Sales Data Tool

Sep 9 2025

In Oslo, sales gamification company SalesScreen has announced the launch of Scout, an AI-powered performance strategy tool for sales leaders, pulling data from CRM notes and meeting bookings to closed deals into a single interface, with an AI agent surfacing trends, themes and recommendations. More

SurveyMonkey Adds New Automation Options

Sep 9 2025

DIY surveys pioneer SurveyMonkey has unveiled new features including an AI Analysis Suite and upgraded survey creation tools. More

SVP Hire for Healthcare Researcher KJT

Sep 9 2025

In Rochester, NY, healthcare insights specialist KJT has appointed Danny Wolin as SVP of Real-World Evidence. More

New Release for PR Analyst Reputation

Sep 9 2025

In the US, PR performance management specialist Reputation has launched a number of new and upgraded products via its unified intelligence hub: Competitive Insights, Voice of Brand, AI Reputation Manager and ReputationIQ - promising insights for rapid decision-making. More

Former Ascribe Chief Kieser Launches New Company

Sep 8 2025

In the US, former Ascribe Chief Executive Rick Kieser has founded a new boutique advisory and innovation company called Elevanta.ai, offering advice on growth, M&A, funding and other aspects of business strategy. More

Launch and Appointment for Synthetic Data Firm Acutus

Sep 8 2025

India based Acutus AI has launched an on-demand synthetic data platform, which it says will instantly generate high-quality datasets for research, testing and client pilots; and has appointed Thifty AI co-founder Yashash Gupta to lead the platform's development. More

Vypr Launches AI-Based 'Predict' Platform

Sep 8 2025

In Manchester, UK, product intelligence specialist Vypr has launched 'Predict', a self-serve research platform incorporating AI, and promising consumer brands, retailers and manufacturers access to rapid consumer insight, enhanced testing tools and AI-powered analysis. More

Kantar Media Names New CFO

Sep 8 2025

Audience measurement and analytics firm Kantar Media has appointed Rainer Fuchs as CFO and a member of its Global Executive Team, starting today. More

Watermelon Hires Qualtrics Man for Sydney MD Role

Sep 8 2025

London-based insights and CX consultancy Watermelon has appointed former Qualtrics researcher Sam Burgess as Managing Director of its Sydney office. More

Seven Grad Hires for MarketVision

Sep 8 2025

In Blue Ash, Ohio, USA, consumer agency MarketVision Research has announced seven new additions to its team: Nicholas Miller, Eliana Meadows and Mia Hall in the Quant team; Taylor Maroon and Patrick Tiernan on Qual; and Diana Metzler and Elana Heebsh focusing on online communities. More

Rose Promotes for Senior WPP Roles Including New COO

Sep 5 2025

New WPP Chief Cindy Rose has confirmed three promotions to fill roles within her senior team: Devika Bulchandani becomes COO of WPP, Laurent Ezekiel replaces her as Global CEO of Ogilvy Group and Executive Sponsor for WPP Open X, and Floriane Tripolino replaces Ezekiel as CEO of Open X. More

Obituary: Conjoint and MaxDiff Pioneer Steve Cohen

Sep 5 2025

Steve Cohen, the co-founder of US firm in4mation insights (i4i) and a pioneer in the application of sophisticated analytic models for consumer understanding, died last weekend. More

Samba TV Teams for Set-Based Real-Time Scene Analysis

Sep 5 2025

Media intelligence firm Samba TV has announced a partnership with smart TV chipset supplier MediaTek, to launch 'Samba AI with MiraAware', an AI solution offering TV manufacturers, platforms and advertisers real-time, contextual intelligence for CTV content. More

Appinio Promotes for CFO and MD Role

Sep 5 2025

In Hamburg, Germany, market research platform Appinio has announced the promotion of Bernd Edelmann to CFO and Managing Director. More

Displayr Boosts Engineering Team

Sep 5 2025

Australia-based firm Displayr has made two senior engineering hires as it continues to expand its AI-powered survey analysis offering. Kevin Huang joins as Team Lead for Data Visualization, and Sandeep Mirpuri as Team Leader for UX. More

OpenAI Buys Product Testing Platform Statsig

Sep 5 2025

Product development and A/B testing platform Statsig has become the latest and one of the largest acquisition for OpenAI, which is paying $1.1 billion for it in an all-stock deal. More

Mediametrie Partners to Boost French Cross-Media Data

Sep 4 2025

French audience measurement and ad currency provider Médiamétrie is to work with AudienceProject to accelerate the development of its Cross-Media Video advertising measurement solution, announced at the beginning of this year. More

Buys Unites Life Science and Pharma Data Firms

Sep 4 2025

In the US, life sciences consultancy Tegra Analytics has been acquired by healthcare data enablement firm Prominence Advisors. More

Solid Second Quarter and C-Suite Changes for Sprinklr

Sep 4 2025

Customer experience specialist Sprinklr has appointed Scott Millard as Chief Revenue Officer, while announcing second quarter sales up 8% to $212.0 million. The firm has also announced that CFO Manish Sarin will leave in a fortnight's time. More

Guideline Launches New Unit for Faster Media Insights

Sep 4 2025

Advertising data and media planning tech firm Guideline has launched a new business unit called the Data Insights Service, promising its clients accelerate time-to-insight and smarter advertising decision-making. Former NBCUniversal exec Sean Wright joins to lead it as Chief Insights and Analytics Officer. More

NIQ Strengthens Mobile Networks Team

Sep 4 2025

Consumer intelligence firm NIQ has recently appointed Anastasia Bournelli as Vice President, Global Mobile Network Operators, leading the Mobile Networks team More

Funds for Rapid Conversation Analyst Recall.ai

Sep 4 2025

In San Francisco, conversation analysis firm Recall.ai has announced $38m in Series B funding, valuing the company at $250m. The company says it will launch new conversation data capture capabilities, addressing what it says is 'massive' new demand for reliable infrastructure. More

Prime Insights Sold for $250m Plus

Sep 3 2025

Stockholm-based multiplatform technology and gaming group Aonic has completed the acquisition of res tech firm Prime Insights, for a total transaction value in excess of $250m. The buy is Aonic's largest to date and aims to create a unified global rewards and data platform spanning more than 50 million consumers. More

STG Buys Financial Data Firm Yodlee

Sep 3 2025

In the US, financial sector technology and data firm Yodlee has been acquired by STG, the private equity firm whose 50 plus portfolio companies include SurveyMonkey, Onclusive and Escalent. Former owner Envestnet will continue to work closely with Yodlee. More

Comscore Debuts Data Partner Network

Sep 3 2025

Comscore has launched an 'AI-powered Data Partner Network', promising to help third-party data convert their ID-based datasets into scalable, privacy-first audiences using proprietary AI predictive technology from its Proximic ad automation division. More

Face-to-Face Advocates Launch 'POP' Campaign

Sep 3 2025

In the UK, a consortium of viewing facilities has launched 'POP', the Power of Presence campaign, to highlight the enduring value of face-to-face qualitative research in a sector increasingly dominated by AI and remote tools. More

VP Hire for M/A/R/C Research

Sep 3 2025

In the US, M/A/R/C Research has appointed regulatory science and public health research specialist Stacey Bell, as Vice President of Insights & Strategies in its Regulated Sciences practice. More

Keen Launches Predictive Tool

Sep 3 2025

In the US, Keen Decision Systems has launched the Keen Planning Module, a standalone media solution allowing companies to forecast outcomes, optimize investment strategies and develop media plans without the use of brand data. More

Launch of 'myBehaviorally' Pack Design Platform

Sep 2 2025

In New York, pack design testing and validation specialist Behaviorally has launched a dedicated pack design intelligence platform called myBehaviorally. More

Ambitious Mortar Hires Global Customer Chief

Sep 2 2025

In Sydney, measurement platform Mortar Group has appointed Paul Sigaloff in the new role of global Chief Customer Officer. More

Senior Hires, Moves, Renewed Innovation Focus for Walr

Sep 2 2025

Data collection tech specialist Walr has announced senior moves for Pete Flower, who as Chief Product Officer will head up an extended innovation team, and Ben Walton who becomes COO. Meanwhile Alice Davidson joins as Head of Legal, Ben Pine as VP Engineering, and Michael Johnson as Global Ops Director. More

NIQ Hires for UK&I Managing Director Role

Sep 2 2025

Global consumer intelligence firm NIQ has appointed Julian Crane as its new Managing Director, UK & Ireland, replacing Rachel White who has been promoted to APAC Regional President. More

Norstat Hires to Build Swiss Business

Sep 2 2025

European data collection firm Norstat has appointed Raúl Fuertes as Business Development Director for its Swiss business, based in Zurich. More

New Unit for Travel Data and Marketing Firm Forward

Sep 2 2025

London-based specialist travel media agency Forward, which is part of veteran Internet company lastminute dotcom, has launched a new creative production division, which will be integrated with its established Data & Insights and Media Strategy businesses. More

WPP's COO Andrew Scott Announces Retirement

Sep 1 2025

WPP's Chief Operating Officer Andrew Scott, a twenty-seven-year veteran of the group, is to retire from the role and from the Board, at the end of the year. More

Four New Faces at Nexxt Intelligence | inca

Sep 1 2025

In Toronto, Canada, conversational AI survey solutions firm Nexxt Intelligence | inca has announced the appointments of Bennett Blake as Head of Sales North America; and Marinela Birau, Mary An and Summer An in its Canadian offices. The company is ten years old today. More

Uptempo Buys MMM Specialist OptiMine

Sep 1 2025

In the US, marketing performance platform Uptempo has acquired agile marketing measurement and optimization software firm OptiMine. Terms were not disclosed. More

Fullcast's British Buy Adds Forecasting Tech

Sep 1 2025

In Salt Lake City, sales performance software firm Fullcast has announced the acquisition of British company Ebsta, provider of a revenue intelligence platform. Terms were not disclosed. More

New Narrative Hires Middle East Leader

Sep 1 2025

New Narrative (N/N), a strategic communications consultancy headquartered in Hong Kong, has appointed Rashmi Jolly as Principal, Middle East, based in Dubai and serving clients in the Middle East and Africa. More

Pureprofile Adds Flexible AI Coding Option

Sep 1 2025

Pureprofile has launched a more flexible complement to its existing AI Coding software, this time powered by Nexxt Intelligence's inca. The new tool offers clients the ability to rapidly edit, refine and scale insights from open-ended responses. More

Acquisition and $7m Funding for UserEvidence

Aug 28 2025

In Jackson, Wyoming, b2b customer voice platform UserEvidence has announced the acquisition of Zealot, a platform for managing advocacy and references; as well as a $7m funding round. More

Conjointly Adds 'Deep probe' Analysis Feature

Aug 28 2025

Australia-based survey research platform provider Conjointly has launched 'Deep probe' (DP), a new feature that automatically analyses survey data using LLM analysis or custom formulas. Users can 'simply describe what they want to learn about their respondents and receive structured outputs in minutes rather than days.' More

Wider Role Including Insights for Cartology MD Tyquin

Aug 28 2025

Cartology, the retail media business of Australian retail giant Woolworths has seen 19.5% revenue growth for the year; while its Managing Director Mike Tyquin has added to his role within the group, and will now lead insights, media and loyalty commercialisation. More

Funds for Board Performance Analyst BoardClic

Aug 28 2025

Stockholm-based BoardClic has raised SEK 19m (equivalent to around $US 2.0m) in funding. The firm provides a digital platform helping firms to review the performance of boards, Chief Executives and management teams. More

Seed Funds and Launch for CRM Platform Aurasell

Aug 28 2025

San Francisco-based CRM platform Aurasell has raised $30m in seed funding and announced its emergence from stealth. Funds will be used to expand operations and development of its AI-powered platform, which it says 'collapses the GTM stack into a single intelligent solution.' More

Leadership Changes for Optable

Aug 28 2025

Identity management and data collaboration platform Optable has a new CEO, co-founder Vlad Stesin. He replaces Yves Poiré, who has served as CEO since the company's founding and who now becomes Executive Chairman. In addition, Patrick Viau has been named as Chief Revenue Officer. More

Streetbees to be Wound Up after Sale Talks Fail

Aug 27 2025

Efforts to find a buyer for London-based mobile intelligence firm Streetbees have proved unsuccessful, and the company is now entering administration, with all staff to be made redundant. More

Tobii Seeks New CEO

Aug 27 2025

Sweden-based eye tracking technology, attention computing and automotive data firm Tobii AB has announced that its CEO Anand Srivatsa will be leaving the role, with a search underway immediately to find a replacement. More

Asia Panel Partnership for Behavix

Aug 27 2025

Behavioral data solutions provider Behavix has announced a partnership with Asia-based panel network and MR firm Shareparty Insights. More

$52m for AI-Based CRM Firm Attio

Aug 27 2025

London company Attio, a specialist in AI-native CRM, has raised $52m in Series B funding. The money will be used to scale its engineering capacity and accelerate product development, with a focus on advanced agent collaboration, granular permissions and predictive intelligence. More

Discuss Adds New Features Including MR 'Vibe Coding'

Aug 27 2025

In Seattle, MR platform Discuss has announced new features which it says underline the strength of its hybrid model of AI-led and human-led research. They include a feature the firm calls 'vibe coding for market insights.' More

FreeWheel and Experian Announce Integration

Aug 27 2025

Comcast video ad tech subsidiary FreeWheel has announced a partnership with consumer data giant Experian, promising media buyers in the UK more precise targeting of audiences. The deal integrates Experian's household-based demographic, lifestyle and transaction data into FreeWheel's ecosystem. More

Thoma Bravo Buys CX Specialist Verint

Aug 26 2025

In New York, customer engagement specialist Verint has agreed to be acquired by investment firm Thoma Bravo, in an all-cash transaction valuing Verint at $2 billion. Thoma Bravo is already the owner of Medallia, UserTesting and J.D.Power. More

New Parrot Tool Sets Sports Media in Wider Context

Aug 26 2025

In the US, content valuation and entertainment data firm Parrot Analytics has launched Sports Demand, an advanced sports analytics system promising to help clients understand the global sports media rights landscape; and helping to benchmark and compare its value with other entertainment content. More

Kantar Appoints New Leader in Helsinki

Aug 26 2025

Kantar has appointed former Nokia and WPP exec Christoffer Hultin as Managing Director of its business in Finland, effective immediately. More

Funds for German KM Platform Genow

Aug 26 2025

Darmstadt, Germany-based company Genow has raised EUR 1.65m in Seed funding to expand its sales in Europe and beyond; and to enhance its software, which helps clients interact with their existing knowledge base in various formats and locations. More

Imperial College Prof to Serve as RSS President

Aug 26 2025

The UK's Royal Statistical Society (RSS) has confirmed that Professor Guy Nason will serve for two years as its next President, from January 2027 on the conclusion of Sir John Aston's term of office. More

VP Hire for Burke

Aug 26 2025

In the US, former GfK and Human8 employee Patricia Salamone has joined Burke, Inc. as Vice President, Client Services. More

One Year On, Circana Completes Nielsen MMM Buy

Aug 21 2025

Circana, the consumer data giant formed from the merger of IRI and NPD, has completed the acquisition of Nielsen's Marketing Mix Modelling business, around one year after first announcing the buy. More

Reviews and Ratings Firm ConsumerVoice Acquired

Aug 21 2025

In Los Angeles, digital customer acquisition specialist Centerfield has announced the acquisition of consumer and expert reviews and ratings company ConsumerVoice. More

Four Appointments for UK's Explain MR

Aug 21 2025

Newcastle-upon-Tyne, UK-based full service agency Explain Market Research has announced the appointments of Helen Clegg and Simon Moll as Associate Insight Directors; Simisola Iyiola as Compliance Officer; and Pauline Trotry as Insight Officer. More

Funds for Data Platform Definite

Aug 21 2025

In the US, AI-native data platform Definite has secured $10m in seed funding, with which to accelerate product development and sales and marketing hires. More

Raft of Promotions for UK Firm DJS Research

Aug 21 2025

Northern England-based insights firm DJS Research has announced a number of summer promotions, including those of Amy Greenwood and Vicky Mullis, who become Associate Research Directors; and the creation of Data Team Leader roles for Jason Fairhust and Jo Miller. More

Six New Research Associates for MarketVision

Aug 21 2025

In Ohio, full service firm MarketVision Research has announced six promotions to Research Associate level: Amber Kopitke, Simon Coffey, Christine Ludwig, Olivia Stucke, Patrick McDonell and Davis MacKelcan. More

The DRG Acquired by Experience Specialist Cortico-X

Aug 20 2025

US company The DRG has announced a strategic merger with Cortico-X, an experience-led strategy and transformation consultancy. The insights and analytics firm will become a division of Cortico-X, but will retain its team and separate identity. More

Health Data Giants Bury Hatchet, Partner Up

Aug 20 2025

In the US, healthcare data giant IQVIA has settled a long-running dispute with life sciences cloud software firm Veeva Systems, and the two firms will now work together as global clinical and commercial partners, with customers of each firm offered simple ways to work with both. More

Edinburgh's SDF Hires Chief Data Scientist

Aug 20 2025

Edinburgh-based financial researcher Smart Data Foundry (SDF) has appointed Gordon Baggott as Chief Data Scientist. More

Human8 Strengthens Team in Australia

Aug 20 2025

Insight consultancy Human8 has recently appointed Ed Steiner as Business Director, based in Australia. He will work closely with clients in the country, support strategy development, and also help drive expansion across Asia Pacific. More

NMC Data Added to InfoSum

Aug 20 2025

Nielsen has announced a partnership with data collaboration platform InfoSum, making the former's Nielsen Marketing Cloud (NMC) data available within the latter's ecosystem. More

Sales Leader Takes MD Role at MiQ

Aug 20 2025

MiQ has appointed Andy Barnet as Managing Director, West, overseeing its business in California, Oregon, Washington, Arizona and Nevada. More

New Global CEO for Ipsos

Aug 19 2025

The Board of Directors of Ipsos has decided to appoint Accenture veteran Jean-Laurent Poitou as the group's new CEO, replacing Ben Page from 15th September. The Board says it is looking for the group to regain 'a higher growth trajectory than the one it recorded in recent years.' More

Funds and Chair Appointment for Polestar Analytics

Aug 19 2025

Data analytics & planning firm Polestar has raised $12.5 million in growth capital, with which to double down on its AI development, and advance its proprietary 1Platform, an enterprise data convergence solution. At the same time, the company has appointed Michel Combes as Chairman. More

OpenX Integrates Auto Market Data from Polk

Aug 19 2025

In the US, omnichannel supply side platform OpenX Technologies has announced an integration with the automotive analytics solutions of research firm Polk, now part of S&P Global Mobility. The combination promises 'superior, measurable outcomes for auto marketers.' More

Yext CEO and Chair Proposes Full Buyout

Aug 19 2025

In the US, digital presence and knowledge management platform Yext has announced that its CEO and Board Chairman Michael Walrath has submitted a proposal to acquire all outstanding shares of the company not already owned by him, for $9.00 per share in cash. More

New EMEA Analytics Leader for PMG

Aug 19 2025

Independent marketing services and technology company PMG has appointed Matt Dailey in the new role of Head of Analytics & Measurement, EMEA. More

Databricks Adds Yet More Funds, Targets AI Innovations

Aug 19 2025

Data management and integration platform Databricks is currently closing a new funding round worth around $1bn, and valuing the company at around $100bn, according to reports. The latest investment will go towards development of a database for AI Agents, and of its own agent. More

Administration Looms for StreetBees

Aug 18 2025

London-based mobile intelligence platform StreetBees is to appoint administrators, apparently as a protective measure while discussions with a potential buyer are finalised. The story was broken by Sky News. More

YouGov in Brand Impact Partnership

Aug 18 2025

YouGov has teamed up with media impact measurement firm Metricomm, to launch a new media impact assessment tool promising clients accurate and validated data on how press coverage is really affecting the health of their brand. More

Leger Hires Leader for New Shopper Insights Unit

Aug 18 2025

Canadian-owned market research and analytics firm Leger has created a Shopper Insights division, and appointed Stéphane Drouin to lead it as Senior Vice President. More

Findlay to Lead Dedicated Innovation Team at System1

Aug 18 2025

Ad creative testing and measurement specialist System1 has formed a dedicated Innovation team, led by MD Innovation Tristan Findlay, a recent arrival at the firm. More

Cint Adds AI Companion, Luci

Aug 18 2025

Cint has announced the beta release of an AI Study Companion called Luci, built into its newly redesigned Lucid Measurement solution. A chat-based interface promises 'to instantly surface insights, explore campaign performance, and access key findings from brand lift studies, on demand.' More

quantilope Brings Clients into Product Development

Aug 18 2025

Automated consumer research platform provider quantilope has launched quantilabs, an innovation hub where existing clients can access its products at an early stage, before they are released to the general market. More

Q2 Revenue Growth and Profit Jump for NIQ

Aug 15 2025

Global consumer intelligence firm NIQ has announced second quarter organic constant currency revenue growth of 5.7%, beating its earlier forecast. Total revenue was $1.041bn, while adjusted EBITDA grew 15.7% to $214.9m. More

MSQ Says No Formal Talks, No Interest in S4 Merger

Aug 15 2025

Marcoms group MSQ has responded to recent reports that it is in early-stage merger talks with Sir Martin Sorrell's S4 Capital. The firm says that neither its own Board nor its majority shareholder One Equity Partners (OEP) intends to pursue discussions regarding the rumoured transaction. More

Livepanel Adds Features to N-Infinite

Aug 15 2025

Argentine MR tech company Livepanel has added new features to its 'N-Infinite' sample-scaling solution, including new agile formats and the option to generate synthetic open-ended responses. More

RealityMine Hires Senior Product Leader

Aug 15 2025

Manchester, UK-based RealityMine has appointed PwC UK veteran Nick Lloyd as Senior Product Manager, leading the roadmap for its RealLife App & Web product, and supporting other product initiatives. More

Comments Invited for New ISO Research Standard

Aug 15 2025

International standards body the ISO has released a draft revision of its ISO 20252 standard for public comment by the worldwide research, insights and analytics community. More

Funds for Public Company Information Platform Quartr

Aug 15 2025

Financial sector qualitative data platform Quartr has raised $10m in a funding round, earmarked for international expansion and further product development. More

Wider Coverage and 'Forever Archive' for Media Monitors

Aug 14 2025

In the US, Media Monitors has announced a major expansion of its national campaign radio ad tracking coverage, from 106 to 250 markets. The firm says it will also now permanently store audio files of every radio ad it captures. More

Wiland Adds More Granular Analysis to MarketSignals

Aug 14 2025

In Colorado, marketing data and predictive intelligence firm Wiland has announced the addition of detailed brand and category signals to its fast-growing MarketSignals platform. More

NIQ Improves Financial Position Post-IPO

Aug 14 2025

Consumer intelligence giant NIQ has used proceeds from its recent IPO to refinance its Dollar and Euro Term Loan facilities, and reprice its revolving credit facility. This reduces its interest payments by nearly $100m per year, gives it added financial stability and has bumped up its credit ratings accordingly. More

Medallia Hires Global Sales Leader

Aug 14 2025

Customer and employee experience specialist Medallia has appointed former Clarabridge and Qualtrics exec Jagrit Malhotra as Chief Revenue Officer, leading its global sales organisation. More

University Place for New Rep Data Tool

Aug 14 2025

In New Orleans, research data and fraud prevention solutions firm Rep Data has announced the launch of ResearchU, a self-service sampling and survey platform built specifically for university researchers. More

Merchantwise Buys Jaywing Companies

Aug 14 2025

In Melbourne, Australia, marketing and media company Merchantwise Group has announced the acquisition of two sister companies, data, creative and performance marketing agency Jaywing, and digital product and UX specialist Frank Digital. More

New Guideline Suite Unites Ad Pricing and Spend Data

Aug 14 2025

Ad data and media planning tech firm Guideline has launched the Digital Ad Data Innovation Suite, extending its offering for both ad spend and pricing intelligence. More

Neurons Launches NIS Creative Assessment Score

Aug 14 2025

Danish neuroscience specialist Neurons Inc. has launched the Neurons Impact Score (NIS), a simple pre-launch measure of the potential impact of creative. More

Priceagent Partners for Mobile Comms Pricing Service

Aug 13 2025

Stockholm-based pricing strategy and data company Priceagent has formed a partnership with mobile telecom sector tech company Telness Tech, to offer mobile virtual network operators (MVNOs) direct access to real-time consumer pricing insights. More

Rapid Revenue Growth for Similarweb

Aug 13 2025

In Tel Aviv, market intelligence company Similarweb has announced financial results for its second quarter ended June 30th, with total revenue up 17% to $71m. However it also reported a net loss of $11.8m, up from a loss of just $0.7m a year earlier. More

Crowd DNA's Winkler Launches APAC Culture-Focused Firm

Aug 13 2025

Former Crowd DNA researcher Stephanie Winkler has left to set up her own company, an Asia Pacific-focused cultural insight and strategy consultancy called Magic Gold. More

Pre-Seed Funds for Spike AI

Aug 13 2025

Marketing intelligence platform provider Spike AI has secured $1.9m in pre-seed funding, with which to accelerate the development and roll-out of its MAGI system. More

Senior Insights Hire for Reddit

Aug 13 2025

Former Twitter and Samsung Ads researcher Robert Turnbull has joined social news aggregator and community forum Reddit, as Head of Insights for EMEA and Australia. More

Marchex Debuts Healthcare AI Solution

Aug 13 2025

US-based Marchex, which combines prescriptive market analytics with conversational intelligence, has released an AI-powered solution to help its clients in the healthcare sector accurately attribute marketing-driven patient leads, prioritize high-value appointments, and optimize marketing campaigns. More

S4 and MSQ in Early-Stage Merger Talks

Aug 12 2025

Sir Martin Sorrell's S4 Capital has confirmed it is in early stage discussions with marketing group MSQ Partners, about a possible merger. More

IPG Predictive Partnership and 'Simulation Studio'

Aug 12 2025

Global marcoms group Interpublic (IPG) has announced a collaboration with Aaru, an AI and technology company specializing in predictive simulations of human behavior. As a result, IPG will offer clients the ability to forecast audience sentiment towards ad campaigns and other marketing initiatives. More

National Lottery Insights Leader Joins Sparkminds

Aug 12 2025

UK-based insight firm Sparkminds has appointed Dan Murray to its leadership team. He joins from Allwyn UK, the operator of The National Lottery, where he was Lead Insight Business Partner. More

Senior Hire for Healthcare Fieldwork Firm AOPS

Aug 12 2025

In New York, independent healthcare fieldwork provider AOPS has appointed Matt Walmsley as Partner and Chief Innovation & Strategy Officer. More

Alida Unveils AI Assistant

Aug 12 2025

In Toronto, CX and UX research specialist Alida has launched an AI-powered assistant, allowing researchers to 'instantly' summarize themes, identify key insights, generate visualizations, recommended actions and share findings with stakeholders. More

HG Insights Buys AI Firm, Launches B2B Agent Suite

Aug 12 2025

In Santa Barbara, California, revenue intelligence specialist HG Insights has announced the acquisition of agentic GTM solutions firm MadKudu, and the launch of a range of AI-driven Go-To-Market solutions combining market and sales intelligence with real-time automated activation. More

MINT Buys Redmill for End-to-End Planning Platform

Aug 11 2025

MINT, which provides software for Advertising Resource Management (ARM) has acquired media planning intelligence firm Redmill Solutions. More

Sago Sells Health Division to Medical Education Firm

Aug 11 2025

Research tech and solutions firm Sago has sold its Health division, launched just over a year ago and led by President Shannon Childs and CEO Isaac Rogers, to continuing medical education (CME) specialist MLGH. Sago says the sale sharpens its focus on its core consumer and B2B research offerings. More

MiQ Partners to Integrate OzTAM Data

Aug 11 2025

Australia's 'Total TV currency' provider OzTAM has announced a data partnership with MiQ, whose cross-platform planning tool TVi will now incorporate data from VOZ. More

Court Clears HyphaMetrics of Infringing Nielsen Patents

Aug 11 2025

A federal jury in Delaware has found that audience measurement firm HyphaMetrics did not infringe two Nielsen patents, for technology that detects on-screen graphics. More

Brandwatch Partners to Add Search Data

Aug 11 2025

Social media and consumer intelligence platform Brandwatch has partnered with search intelligence provider Trajaan, allowing customers to 'combine what the world is saying with what the world is searching for' across channels, regions and platforms. More

New dex Group Unit to Focus on 'Cultural Intelligence'

Aug 11 2025

In New York, multicultural advertising and marketing agency d expósito & Partners (dex) has launched a dedicated public relations and social media practice called résonant, led by MD Andy Checo and designed to help brands engage with 'dynamic and diverse audiences'. More

Reputation Intell Firm Penta Group Acquired

Aug 8 2025

Stakeholder communications and reputation intelligence firm Penta Group has been acquired by Shamrock Capital, an LA-based investment firm. More

IA Seeks Clarity on Trump's 'New Census' Post

Aug 8 2025

Following a call this week by President Trump for 'a new and highly accurate census' based on 'modern day facts and figures', US trade body The Insights Association has responded by urging the White House to fully fund the already-scheduled 2030 Census. More

OnDemandIQ Partners for Japan, Korea Coverage

Aug 8 2025

Singapore-based streaming analytics and audience measurement provider OnDemandIQ is expanding into Japan and South Korea, via a partnership with Tokyo-based MR firm INTAGE Inc. More

Sprinklr Hires Head of Global Services

Aug 8 2025

Unified CX management platform provider Sprinklr has appointed Bit Rambusch as Head of Global Services. More

Further Funds for Data Company Pantomath

Aug 8 2025

In Cincinnati, Ohio, automated data observability and traceability platform Pantomath has announced a $30m series B funding, which will allow it to expand its offering 'beyond traditional data observability.' The firm has also added Quentin Clark, an MD at investor General Catalyst, to its Board of Directors. More

Senior Appointments and Q2 Growth for The Trade Desk

Aug 8 2025

Independent ad tech company The Trade Desk has reported an impressive quarter, with revenue up 19% to $694 million; while appointing Salesforce veteran and investor Alex Kayyal as CFO and adding BlueKai founder Omar Tawakol to its Board of Directors. More

Healthy Q2 and Italian Acquisition for ISG

Aug 7 2025

Technology research and advisory firm ISG has reported second quarter revenue of $61.6m - up 7% allowing for divestments - and adjusted EBITDA up 17% to $8.3m. the firm has also agreed to acquire Martino & Partners, a strategic advisory firm serving public and private sectors clients in Italy. More

Indian Company Wins TV Audience Contract for Armenia

Aug 7 2025

Armenia's Media Industrial Committee has today signed an agreement with Indian media tech company Inditronics Media, which will supply the country's TV ratings and monitoring service for the next seven years. A later phase is scheduled to include digital media and radio measurement. More

Funds for Healthcare Market Intell Platform Elion

Aug 7 2025

In the US, Elion, an AI-powered research and intelligence platform for healthcare technology, has closed an oversubscribed $9.3m seed round. Funds will be use to accelerate platform development, help launch new products, scale reach across the healthcare tech ecosystem and hire for engineering, research and marketing. More

Omnicom-Interpublic Buy Cleared by UK Regulator

Aug 7 2025

Britain's Competition and Markets Authority (CMA) has this week cleared the ad industry mega-merger between Omnicom and Interpublic, opting not to refer the deal to an in-depth phase 2 probe. More

Two EVP Promotions for RepData

Aug 7 2025

Full service MR and data quality solutions firm Rep Data has expanded the roles of Steven Snell, who is promoted to EVP of Research; and Ricky Odello who becomes EVP of Sales. More

Upgrades for Rival Technologies

Aug 7 2025

In Vancouver, Canada, conversational research specialist Rival Technologies has announced product enhancements including enhanced mobile-first, AI-enabled methods; community and survey administration features; and the addition of a proprietary 'Thoughtfulness Score' for open-ended answers. More

Nielsen Integrates Edison's Podcast Metrics into NMI

Aug 6 2025

Nielsen has announced an agreement with podcast analyst Edison Research, integrating the latter's Podcast Metrics data into its media planning tool, Nielsen Media Impact (NMI). More

NIQ Buys Brazilian Supply Chain Data Firm Mtrix

Aug 6 2025

Consumer intelligence giant NIQ has acquired Mtrix, a Brazilian company which integrates supply chain data from manufacturers, wholesalers and distributors. More

Ipsos and Stanford to Develop Synthetic Data 'Twins'

Aug 6 2025

Ipsos has announced a partnership with the Politics and Social Change Lab at Stanford University (PASCL), which it says will 'pioneer' the use of AI and synthetic data in market and public opinion research, creating and validating digital twin panels. More

StreetMetrics Launches OOH 'Command Centre'

Aug 6 2025

US firm StreetMetrics has launched a platform called StreetMetrics Intelligence, providing 'a command center' for the planning, buying and selling of out-of-home (OOH) advertising, and accessible via natural language queries. More

Another Strategic Review for Comscore

Aug 6 2025

Comscore has commenced a comprehensive strategic review, assisted by Goldman Sachs, exploring various capital structure and strategic alternatives. More

Agreement Boosts Holden Access to Japanese Doctors

Aug 6 2025

In Tokyo, Asian fieldwork and MR services firm Holden Healthcare has announced a strategic cooperation agreement with Nikkei BP, boosting the ability of both companies to reach and understand Japanese physicians. More

New Name for Research Support Provider SyncScript

Aug 6 2025

MR support firm SyncScript is rebranding as Sync Research Group, reflecting its expanded suite of services helping researchers across the full project lifecycle. More

Two New Faces at Birmingham's M.E.L Research

Aug 6 2025

In Birmingham, UK, behavioural insights consultancy M.E.L Research has appointed Beth Harcourt as Marketing Manager and Leyla Ahmed as a Research Manager. More

Ad Measurement Deal for Nielsen and WPP Media

Aug 5 2025

WPP Media has announced an audience measurement agreement with Nielsen, spanning TV, streaming, audio, and cross-platform ad performance, and delivered via Nielsen ONE. More

Adarkar Passes Reins to Ramalingam at Ipsos India

Aug 5 2025

Ipsos has appointed Suresh Ramalingam as its new CEO for India, effective immediately. He succeeds Amit Adarkar, who is stepping down after a decade in the high-profile role. More

Acquisition and Hollywood Sequel for QuMind

Aug 5 2025

London-based market research technology and consultancy firm QuMind has been acquired by Largo.ai, a provider of advanced AI-driven solutions for the film, TV and advertising industries which lists Sylvester Stallone among its backers. More

Respectable Growth in Q2 for Gartner

Aug 5 2025

Tech consulting giant Gartner has announced second quarter revenue up 4.6% at constant currencies to $1.7bn, with adjusted EBITDA up 5.0% to $443m: very good growth by the standards of the market, if a little off the pace for the ever-flourishing firm. More

Partners Pioneer Measurement of In-Game Audio Ads

Aug 5 2025

In New York, video gaming ad software firm Odeeo has announced a partnership with marketing optimization platform Claritas, to measure the effectiveness of in-game audio advertising. More

Synthetic Extension for Qualtrics, PureSpectrum Alliance

Aug 5 2025

Experience management (XM) giant Qualtrics has extended its partnership with MR data and tech firm PureSpectrum, to develop and launch advanced synthetic research capabilities. More

Welcome Revenue Growth for Comscore

Aug 5 2025

Comscore has reported a 4.2% revenue increase in the quarter ended June 30th, with adjusted EBITDA up 25% to $8.9m. Growth was driven by a 60% rise for cross-platform solutions, including its Proximic programmatic division, as well as a key contract which came in early. More

Barb Establishment Survey Out to Tender

Aug 5 2025

In the UK, video ad currency body Barb has issued an invitation to tender for its Establishment Survey. The invitation seeks new ideas bringing greater flexibility to sampling and data collection; sample size; and potentially a redesigned questionnaire for improved flow and participant experience. More

New Investment for Experience Analyst Glassbox

Aug 5 2025

Digital experience analytics firm Glassbox has announced a minority investment from Poalim Equity, with which to accelerate the development of its advanced analytics and AI solutions purpose-built for financial institutions. More

Kantar Media Sale Completed

Aug 4 2025

In London, investment firm H.I.G. Capital has announced the completion of its acquisition of Kantar Media, which was agreed in January. More

Amplified Adds DIY Rapid Creative Testing Tool

Aug 4 2025

Attention measurement specialist Amplified has Creative Testing AI, a self-service, fully automated solution giving predictive attention insights and actionable creative recommendations in under 24 hours. More

New Chairman for BARC India

Aug 4 2025

Indian ad currency body BARC has a new Chairman, Gaurav Banerjee, who is MD and CEO of Sony Pictures Networks India (SPNI) - replacing Shashi Sinha, Executive Chairman of IPG Mediabrands India, who had held the role for around three years. More

Strategus Launches Automobile Ad Attribution Product

Aug 4 2025

In Denver, Colorado, data-driven CTV ad firm Strategus has launched an attribution system called SalesLink for Auto, directly linking CTV ad exposure to real-world sales outcomes for its automotive marketer clients. More

US, German MR Firms Partner to Address 'Say-Do Gap'

Aug 4 2025

Chicago-based Orchard has teamed up with German purchase intent and price validation specialist Horizon, integrating the latter's software into its suite of solutions. More

InnovateMR Upgrades Text Tool's AI to Spot AI

Aug 4 2025

US company InnovateMR has upgraded its Text Analyzer AI-driven solution, which now detects AI-generated content and provides deeper contextual analysis and customizable controls. More

$9m Raise for Survey Support Company Metaforms

Aug 1 2025

In the US, Metaforms has announced a $9m Series A round of funding, to be used in expanding its AI platform and its share of the MR agency support market. More

Three Senior Hires for B2B Data Firm 6sense

Aug 1 2025

In San Francisco, revenue marketing platform and intent data specialist 6sense has added three to its C-Suite: Tim O'Neil joins as Chief Sales Officer, Amir Ravandoust as COO, and Raj Gupta as Chief Development Officer. More

Walker Sands Launches PR Impact Index for 'AI World'

Aug 1 2025

Marketing agency Walker Sands has launched the AI Domain Impact Index, aiming to help B2B companies maximize the effectiveness of their PR, and described as 'a new standard for measuring media impact in an AI world'. More

Pureprofile Launches Message Testing Tool

Aug 1 2025

Pureprofile has launched a solution called Message Testing, using synthetic respondents for rapid feedback and optimization of messaging. More

See Research Adds Senior Director

Aug 1 2025

In London, insight firm See Research has hired Claire Harding as Senior Director. More

Global Grocers' VC Backs Product Tracker Harmonya

Aug 1 2025

In the US, product data platform and real-time shopper insights provider Harmonya has received an investment from major retailer VC fund W23 Global, adding to recent funding from dunnhumby Ventures. More

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