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In New York, AI-native decision intelligence platform Aily Labs has announced an $80 million funding round, with which to accelerate its global roll-out, expand its presence across pharmaceuticals, retail and consumer goods sectors, and further develop its autonomous AI agent ecosystem. More
In Australia, research and innovation platform Ideally has appointed former DDB Head of Marketing Lindsay Bennett as Global Communications and Content Lead. More
Streaming pioneer Netflix has unveiled a new metric, 'Monthly Active Viewers' or MAVs, approximating the number of people reached by its ads. More
Survey software firm QuestionPro has announced a partnership with analysis platform Caplena, promising 'clearer, smarter and more impactful' customer experience insights. More
Boston, US-based online visibility platform Semrush Holdings has reported 15% revenue growth to $112.1m in the third quarter, but made a loss from operations of $4.5m, compared to income of $1.7m a year earlier. More
In the US, video audience measurement firm iSpot has announced a partnership with search intelligence provider Captify, allowing clients to integrate search outcome data segments with always-on audience measurement for TV and video advertising. More
Customer engagement platform MoEngage has secured $100m in funding, with which to accelerate product innovation, fuel global expansion, and strengthen its teams across North America and EMEA. More
Insights-led consulting and marketing firm Bovitz has appointed high profile ad industry exec Cheryl Berman as Chief Creative Officer, helping to shape strategy in both the insights and marketing services practices. More
Survey software firm Peekator has launched a new version of its platform, promising a combination of 'modern & beautiful design' with advanced features and AI capabilities. More
Sir Martin Sorrell's S4 Capital has reported third quarter revenue down 1.0% on a like-for-like basis (LFL), a great improvement on the first half of the year when the fall just reached double figures. More
Copenhagen-based behavioural research platform iMotions has released a new version of its software promising to help users go 'faster and deeper' by means of advanced visualizations, smarter automation and many other new features. More
Marketing agency IDX has made half a dozen senior appointments, and launched two new global functions or 'directorates', Customer Success and Customer Delivery. The new units bring together more than 500 of its staff worldwide and are part of the 'Project Elevate' company-wide transformation program. More
Financial sector web and mobile experience analytics firm Glassbox has acquired Anodot, which uses machine-learning analytics to provide real-time anomaly detection. More
MrWeb, the publisher of Daily Research News, has appointed Sophie Goddard as Sales Director, focused on developing the firm's advertising client base both for the news emails and online presence. The latter now includes both mrweb.com and the InsightClopedia (IC). More
DIY surveys pioneer SurveyMonkey was promoted two longstanding employees to head up newly combined teams. Katie Miserany becomes Chief Communications Officer and Global Head of Marketing, while Sabrina Leblanc is promoted to SVP of Sales and Customer Success. More
In Copenhagen, Kantar Media has announced an agreement with TRP Research, making its TechEdge software division the exclusive global technology provider for TRP's AudEx data visualisation and reporting platform. More
In London, CTV merchandising analytics platform Looper Insights has launched a solution called the Sports Visibility Tracker, allowing sports streamers, broadcasters and rights holders to verify campaign compliance, measure performance and optimise live event promotions across connected TV devices in real time. More
Comscore has announced a partnership with Polaris I/O, whose MarketView solution identifies new and expanding businesses across local markets, and adds validated contact information as well as larger cross-market opportunities and enterprise-level account insights. More
Gartner has announced revenue of $1.524bn for the third quarter, an increase of 1.2% - exceedingly modest by its own high standards. Profit also stalled - adjusted EBITDA of $347m was up 1.9% as reported but down 0.8% on an FX neutral basis. More
Cultural intelligence company Collage Group has announced a long-planned leadership transition, with co-founder David Wellisch becoming Executive Chairman from today, and passing the CEO role to new arrival Kevin Daly, previously Chief Sales Officer of Toluna. More
In the UK, three former employees of shopper insights company Behaviorally - Grant Montague, William Reeve and Adrian Sanger - have launched a new consumer insights company, Fore Consulting. More
YouGov has appointed long-time Nielsen employee Michelle Gelman as Chief Data Officer, a new role leading the development of the company's data portfolio, supporting its broader growth and innovation initiatives. More
Comscore has reported results for the third quarter, with revenue up a fraction of one percent to $88.9m, and adjusted EBITDA down around 10% to $11.0m. More
Point of purchase insights specialist Behaviorally has appointed Clare Chai as Vice President, Customer Success, based in its Shanghai office. More
UK-based System1 has relaunched its 'Test Your Ad Competitive Edge' product, based on what the firm says it the world's largest open creative effectiveness database. Analysis of more than 100,000 ads promises brands 'a comprehensive, real-time view of their category and inspiration from best-in-class creative.' More
In the US, experience management specialist Qualtrics has announced two senior appointments designed to accelerate its development of AI. Mark Hammond joins the company as SVP, Core AI, while Jeff Gelfuso is promoted to SVP, Chief Product Experience Officer. More
Digital advertising ID provider ID5 has acquired TrueData, a US-based identity graph company. More
Kantar and attention measurement specialist Adelaide are partnering with Uber Advertising, to integrate Adelaide's AU metric and Kantar's brand lift data into a framework measuring attention specifically for the platform. More
Recollective has launched a tool called Conversation Task, based around an adaptive AI moderator, allowing researchers 'to engage in authentic one-on-one dialogue with hundreds or even thousands of participants simultaneously in any language.' More
In London, GWI has announced an integration with Anthropic's AI assistant Claude, allowing its clients to access its representative, bias-checked audience data data from within the Claude chat interface. The firm says integrations with Salesforce and ChatGPT are also in the pipeline. More
Tech research and advisory firm ISG has reported third quarter revenues of $62.4m, up more than 7% in like-for-like terms; and adjusted EBITDA up 19% to $8.4m. More
In London, data and analytics consultancy Cynozure Group has appointed kiwi Joe Roberts as Marketing Manager, and recent graduate Nadia Akram as Marketing Assistant. More
In Frankfurt, small business data platform provider Scavenger AI has raised EUR 2.5m in seed funding, with which to accelerate product development and expand across Europe. More
Financial services research specialist RFI Global is to acquire digital user experience (UX) benchmarking and intelligence provider iSky Research, with the help of its private equity partner Diversis. More
Kantar has appointed Ben Lawder as SVP and CX Practice Lead for North America, as part of a broader strategic initiative to rapidly scale its CX team and extend its capabilities in the area. More
In the US, full service survey firm SSRS has launched The Voter Poll, which will provide 2025 election night data on the factors behind voter decisions, for news organizations ABC News, The Associated Press, CBS News, CNN, FOX News Media and NBC News. More
A bit of reanimation for Hallowe'en. The UNICEPTA brand, which was said to be fully integrated into media intelligence and comms suite PRophet in June this year, is apparently alive and kicking again, and has replaced that of its parent. Either way, the integration of the companies is complete. More
Applied behavioral science insights agency BEESY has appointed Marielle Machacek as a Research Director, Ashley Lima as Associate Behavioral Science Director and Rowan Forbes Shepherd as an Operations Associate. More
In New York, real-time public data analytics firm Dataminr is set to acquire ThreatConnect, an intelligence management platform for prioritizing threats across internal client data environments. The deal values ThreatConnect at around $290m. More
In the US, stakeholder coalition The Census Project has written to the Senate Appropriations Committee prior to the passage of the final Fiscal Year 2026 funding bill, requesting that it provides the Census Bureau with 'no less than $1.6765 billion', and asking that Section 605 be removed from the bill. More
Digital behavioral data company Behavix has announced a long-term strategic partnership with global panel ecosystem Syno International, and appointed former Toluna and Dynata exec Matt Hynes as Senior Strategic Advisor for the US. More
Cambridge, MA-based tech insights firm Forrester Research has announced third quarter results, with revenue down 8% year-on-year to $94.3m. More
San Francisco-based competitive intelligence provider Sensor Tower has received a strategic investment from Korean banking firm Shinhan Securities. The funds will enable it to invest further in its development of AI-based tools with which to analyse - among other tech trends - the growth of AI... More
Ad and brand strategy researcher Hall & Partners has appointed former 2CV Research employee Jessica Boize as Group Strategy Director. More
Comscore has promoted Vivek Jaiswal to Country Manager for the APAC region, leading its strategic initiatives and roll-out of innovations, and strengthening partnerships with brands, agencies and publishers. More
London-based ad tech and audience intelligence company MiQ has brought former IBM Watson marketing leader Jordan Bitterman on board permanently as its Global CMO. He has served MiQ as CMO in a consulting capacity since January. More
Australian firm Nature has announced ten new appointments across its Melbourne, Brisbane and Sydney offices, and says the growth 'reflects its evolution from a research agency to a multidisciplinary advisory firm.' More
A busy week for ad targeting and retargeting firm Criteo: the company has announced Q3 revenue of $470m, the appointment of Edouard Dinichert as Chief Customer Officer, and its intention to transfer its legal domicile from France to Luxembourg. More
Cross-platform TV ad measurement company iSpot has appointed Julie Van Ullen, previously CRO at Rakuten Rewards, as its President and Chief Revenue Officer. More
UK-based research tech company FlexMR has launched a solution called ActivateMR Actions, on its InsightHub platform, specifically aiming to help researchers extend the impact of their work beyond the debrief. Users can directly assign tasks to decision-makers from within reports and boards. More
London-based insights agency Opinium has launched an AI Council, with the aim of 'ensuring that every AI tool the company adopts is ethically tested, strategically aligned, and designed to amplify, not replace, human expertise.' More
LiveU, which specializes in live IP-video contribution, production and distribution, is partnering with media intelligence firm Kinetiq, to bring the latter's Teletrax watermarking technology into the former's Matrix IP video distribution platform. More
None Of Your Business, the organisation fronted by Austrian lawyer and privacy activist Max Schrems, has filed a criminal complaint against facial recognition company Clearview AI, escalating pursuit of a firm which has been fined by a number of European prosecutors, and refused to pay. More
Qualtrics CEO Zig Serafin has has left the role, at what he calls 'the right time to begin a thoughtful search for our next CEO'. Board members Jim Whitehurst and Mark Gillett will share the role in the interim, while Serafin becomes Vice Chairman and Special Advisor. More
Toluna has launched ACT Instant AI, a new ad testing solution promising speed and quality advantages, as well as 'dramatically expanding' the range of opportunities for testing. The tool makes use of the company's Synthetic Personas and a copy benchmark database of tested ads and diagnostics. More
Digital Employee Experience (DEX) management firm Nexthink has been majority acquired by Vista Equity Partners, in a deal valuing the company at around $3 billion. The investment will drive Nexthink's development of new products including agentic AI solutions. More
Human8 has made five senior appointments: Annelies Verhaeghe joins as Chief Innovation Officer (CINO), Sacha Cody as Portfolio Transformation Lead, Delphine Vantomme as Head of Empathy Culture and Angie Deceuninck as Head of Communities; while Christoph Coucke is promoted to Head of Platform. More
US technology and sample services company OpinionRoute has appointed Yanawan Hurlbut as VP of Operations, leading its Client Services and Vendor Management programs. More
In New York, unified customer experience management platform Sprinklr has appointed Karthik Suri as its Chief Product and Corporate Strategy Officer, effective immediately. More
Australia-based Pureprofile has reported revenue up 15% to $AUD 16.1m for the first quarter of its FY2026, and EBITDA up 15% to $1.9m. For the first time, the firm's 'Rest of World' (ROW) Revenue overtook its income from its original core markets of Australia and New Zealand, driven by demand in the UK. More
Consumer and sensory insights specialist MMR Research has launched Sensory Bot, an AI-powered tool which it says 'transforms how brands understand, optimize, and communicate product experiences.' More
In London, Next 15 Group, the owner of data and insights business Savanta, is combining five of its established B2B agencies to form a new business called Pretzl, due for launch in February next year and employing around 300 people. The firm will be led by Clive Armitage, currently CEO of Agent3 Group. More
Customer and employee experience specialist Medallia has announced an upgrade including a number of new AI capabilities focused on delivering insights and recommendations 'directly to the people who shape customer experiences' - these include frontline workers such as contact center agents and hospitality teams. More
In Toronto, food marketing, communications and research agency 6 Seeds Consulting has launched a proprietary synthetic research tool using digital twin technology to simulate the views of consumers and stakeholders, and rapidly test new ideas, messages and products. More
Streaming provider DPG Media has a new partnership with Gothenburg, Sweden-based Brand Metrics, allowing clients to measure the brand lift resulting from CTV advertising campaigns on the former's platform VTM GO, in real time. More
Financial sector web and mobile experience analytics specialist Glassbox has appointed Guy Perry as its new CEO. More
ACC Intelligence, the advanced analytics and insights unit of ACC, has launched a synthetic audience platform called Definity, allowing client companies to test creative and messaging against digital twins of their key stakeholders. More
Global Media & Entertainment Group, the owner of UK radio stations such as Heart, Capital, LBC and Classic FM, has launched a platform called Global:IQ, providing advertisers with a suite of tools to plan, measure and prove the impact of campaigns across audio, outdoor and video. More
Marcoms giant Publicis Groupe has appointed former dentsu and MiQ exec Sean Reardon as Chief Executive of its data unit Epsilon - a role last occupied by Bryan Kennedy in 2021. Reardon also joins the group's Management Committee. More
Financial advisor marketing firm Snappy Kraken has upgraded its platform with new integrations, allowing for continuous synchronization with advisors' CRM systems, eliminating manual imports and providing 'a single, up-to-date view' of client and prospect data. More
In London, employee-centric insight agency Opinium has appointed Njomza Bashkurti as Junior Finance Executive and Lara Schindler as a Research Executive in its Political and Social team. More
Ipsos has reported revenue of EUR 636m in the third quarter, up 7.6% in absolute terms or 2.9% organic - returning the global group to organic growth for the year to date after a decline in the first quarter. Research among Consumers, doctors and patients led the way, and the Americas recovered well. More
ACKWEST Group company TestSet has launched a new division, TestSet Health, in Europe, introducing long-established US qual and quant service the Reckner Healthcare Panel to clients in the UK and on the continent. Vince Wills joins in London to lead the new unit. More
Toluna has rolled out it synthetic personas solution to new markets, bringing the total to fifteen, with nine languages now available, and says more than one million unique personas have now been created. More
In San Francisco, fast-growing Business Intelligence software company Omni has announced the acquisition of embedded analytics company Explo. More
In San Francisco, sales intelligence provider Sumble has emerged from stealth mode with a fund of $38.5m in Seed and Series A funding. More
Marketing data collaboration firm LiveRamp has added new measurement capabilities, allowing retail media networks ('RMNs') and other clients to access new attribution insights from their Meta campaigns, via its Clean Room. More
The American Statistical Association has expressed concern about new proposals which would prohibit the Census Bureau from making more than two contact attempts for any survey. The ASA says data quality benefits outweigh the additional funds required for further approaches. More
In London, strategic insights and analytics group STRAT7 has announced the promotion of Pranay Jeyachandran to the new role of Group Managing Director, effective immediately. He was previously MD of STRAT7 Incite, one of the group's seven divisions. More
The UK's National Centre for Social Research (NatCen) has appointed Mark Easton, former Home Editor for BBC News, as a Senior Fellow. Easton's remit is to promote engagement with the Centre's flagship British Social Attitudes (BSA) survey, which has been conducted annually since 1983. More
California-based Auxia, which describes itself as the first Agentic Customer Journey Orchestration Platform, has announced an AI-based redesign and 'transformation' of its platform, promising marketers 'a unified space to design, optimize, and analyze every customer journey.' More
Banking and retail customer engagement and purchase insights firm Reward has hired former Cint exec Ted Stone as Insight Sales Director. The company has recently launched a real-time dashboard called DemandInsight, and a customer intelligence solution, RewardIQ. More
In Los Angeles, creator marketing and benchmarking specialist CreatorIQ has launched a solution called SafeIQ, using multimodal detection and contextual insights to proactively evaluate creators for suitability and mitigate risk, in 'near real time.' More
US-based media intelligence company Samba TV is the latest partner for the ANA's cross-media measurement subsidiary Aquila, adding its streaming video measurement data to the initiative. More
Kantar has appointed Alvin Bowles Jr. as Chief Client Officer and Ty Ahmad-Taylor as Chief Product Officer, as it looks 'to accelerate the transformative impact of AI-native marketing across its client base.' The new arrivals, both of whom join this month and are based in NYC, previously held VP roles at Meta and Snap. More
Copenhagen-based behavioral research software specialist iMotions has integrated the Neurable EEG headset into its platform, allowing researchers to measure and analyze brain activity in naturalistic, real-world environments such as in-car, office and training. More
Attention measurement specialist Adelaide has appointed former Netflix Ad Sales chief and former IAB Chairman Peter Naylor, to its Board of Advisors. More
In San Francisco, AI-powered CX and customer engagement platform Iterable has appointed Salesforce Tableau CTO Nick Beil as Chief Product Officer, and former SurveyMonkey marketing head Priya Gill as CMO, both starting in November. More
In New Jersey, research tech and solutions firm Sago has announced the appointment of Melanie Courtright as Chief Strategy Officer, effective November 3rd. She is currently Chief Executive of US professional membership body the Insights Association. More
In New Haven, CT, full service MR firm Touchstone Research has announced the launch of a Generative AI UX Research and Usability Testing practice, helping the designers of chatbots, copilots and other AI tools to optimize users' experience of them. More
Research platform Dialogue AI has today opened its doors and announced a $6m round of seed funding. The firm's 'AI-native' offering combines study design, a conversational interviewer, participant recruitment and automated analysis, and promises usability for non-specialists across a business. More
Australian agency Lonergan Research has appointed Joan Young, formerly CEO of Colmar Brunton Australia, to lead a new division devoted to behavioural change. More
In the US, full service digital marketing agency Mod Op has acquired Ascend Marketing, whose services include CX and Account-Based Marketing solutions (ABM), via methods including journey mapping and intent data analysis. More
Amsterdam-based company Northsea has raised EUR 660k in a first investment round, with which to double its headcount and further develop its AI-powered customer research platform. More
Facebook and Instagram parent Meta has withdrawn from brand safety auditing with the MRC, and consequently lost its accreditation for this aspect. It remains an MRC member with other accredited services. Other companies recently withdrawing from the audit process include GumGum and Snap. More
Marcoms challenger Stagwell has invested in Real Clear Holdings LLC - the publisher of RCP Poll Averages, news publication RealClearPolitics, and twelve other news and analysis sites - taking a 35% stake in the company. More
Independent media and creative advisory firm mediasense has announced that its co-founder Graham Brown is to step down from his role as Executive Chairman to become a Non-Executive Director. He leaves leadership of the company in the hands of CEO Jamie Posnanski. More
In California, recently renamed MFour Data Research has launched an Attribution add-on to its iOOH Brand Lift solution, linking verified ad exposure to app installs, web site actions, and in-store foot traffic, promising full-funnel measurement for Out-of-Home media. More
In New York, AI-powered customer research platform Strella has raised $14 million in Series A funding, with which to expand its platform to mobile customer research, and accelerate the growth of its engineering team to build more tools using its AI capabilities. The firm has also added three new faces. More
US-based Healthcare Research Worldwide (HRW) has hired Tina Sallustio and Lauren O'Malley as Vice Presidents, and Adina Trubnick and Harshvi Shah as Research Executives. More
UK-based agency Simpson Carpenter has launched Quasai, an AI avatar moderator capable of conducting unstructured, interactive interviews, incorporating video and audio stimulus. More
In Canada, a new agency called Vero will aim to 'redefine how brands invest in corporate, sports and entertainment sponsorships,' supported from the start by a strategic research partnership with IMI Consulting. More
Bauer Media has enhanced its AudioXi ad targeting service with the addition of 'Moment', allowing advertisers to target listeners based on their current mood and activity. The tool combines user data from mobile gaming, meditation and brain training apps, with Bauer's first party data. More
Transatlantic insight consultancy Basis Global has launched Basis Signals, a new quarterly series combining automated pattern detection and human interpretation to identify and explain early shifts in consumer behaviour. More
Nexxt Intelligence | inca has enhanced its inca conversational survey platform and AI Coding with the launch of SmartSummary, a new feature allowing users to generate summaries of open-ended responses. Users can also brief the AI with specific objectives, ensuring summaries are tailored to their research goals. More
Israel-based Similarweb has launched Web intelligence 4.0, a competitive intelligence platform updating daily with analysis of real user behavior data, and featuring self-service access for entry-level users. More
New York-based digital media measurement solutions firm DoubleVerify has expanded its integration with Microsoft Advertising, adding more measurement coverage for Audience ads across Microsoft properties and publisher partners, and with support for in-market audiences. More
Product intelligence specialist Vypr has launched VySafe, a new framework promising 'reliable, trustworthy consumer insight, from recruitment to results.' Supporting this, Chloe Wilk, Anne Walbridge and Ricardo Vinhas join the company to strengthen its Customer Intelligence and Panel Operations teams. More
B2B marketing data platform Dreamdata has raised $55m in Series B funding, with which to expand its AI-driven analytics and activation features, and enhance its software to deliver more predictive insights and improve client workflows. More
In the UK, ad association the IPA has released its marketing Bellwether report for the third quarter, suggesting a slight general upturn in budgets and the first positive sentiment about company-level financial prospects in more than a year. However, MR budgets were once again more likely to fall than rise. More
Automotive industry call intelligence platform CallRevu has been acquired by private equity firm Astira Capital Partners, for an undisclosed sum. More
Seattle-based Alkemi has launched DataLab, an AI workspace promising 'every employee - from marketing managers to finance leads' the ability to simply interrogate company data. More
In the US, CTV ad tech platform MNTN is partnering with marketing measurement firm Haus, promising advertisers 'a clearer and more science-backed view' of the performance of their CTV ads. More
In the UK, The Female Lead, the non-profit organisation set up a decade ago by customer data pioneer Edwina Dunn, has launched a new creative agency called Tandem, fuelled by data and insight from a community of nearly nine million women worldwide. More
In the UK, Origin, the ISBA's cross-media measurement solution, is to integrate movie ad data following an agreement with the Cinema Advertising Association (CAA), a body representing cinema ad companies DCM and Pearl & Dean. More
Around a hundred employees of the U.S. Census Bureau are to be laid off from early December, as a result of the ongoing federal government shutdown and subsequent lack of funds, according to reports on news service Bloomberg. More
Shopper insights firm Behaviorally has promoted Morgan McClure to SVP Business Development, Sarah Heitz to VP Key Accounts, Katherine Manzano to VP Finance, Domenic Roccasanta to Team lead in Project Management, and Jodie Derbyshire to Insights Analyst in the firm's Center of Excellence. More
In Sydney, research reporting platform Displayr has launched the 'Data Preparation Agent', an AI assistant which it says automatically compresses hours of manual checking coding, and cleaning work into around 90 seconds. More
In London, full service agency Vision One Research has announced the promotion of Kendra Furey to the new role of Head of Brands, leading its brand research team. More
In the US, procurement intelligence specialist Green Cabbage has announced a $40m Series B investment, which will be used to fuel its international expansion and fund the continued launch of its advanced multi-channel 'spend cubes.' More
LA-based integrated insights and marketing agency Bovitz has appointed Kim Shrut as Managing Director of a new business unit within its Insights division. Shrut is a former colleague of recently-hired CEO David Sackman, while at LRW / Material. More
Numerator, the business in the process of spinning off from Kantar and including the latter's Worldpanel division, has launched a GLP-1 'Trends Hub', providing a centralized view of consumer usage of and interest in the category, which includes weight loss drugs like Ozempic and Wegovy. More
In Salt Lake City, Utah, USA, data quality measurement firm DQC has announced a platform upgrade which it says improves the way users visualize respondent activity, compare supplier performance, and export detailed quality data. More
Attribution specialist Northbeam has launched a new model called Clicks + Deterministic Views, promising marketers 'a complete picture of how campaigns drive purchases.' It has also announced an unspecified amount of strategic growth investment. More
Palo Alto, California-based Cookiy AI has raised more than $7m in a pre-seed round. The firm's software conducts 'natural, human-like conversations' with consumers, to establish their motivations and preferences, and analyses them to product 'structured, decision-ready intelligence.' More
In San Francisco, digital analytics firm Mixpanel has announced the acquisition of DoubleLoop, whose AI-based tools provide a framework helping business to identify the metrics most closely aligned with their success, and align their strategy accordingly. More
Out-of-home (OOH) technology and managed services company billups has appointed Marc Marienfeld as MD of Germany, based in Munich; Salvador García to lead its entry into a new market, Mexico, also with the title of MD; and Sunil Yadav as Head of Revenue, APAC, based in Singapore. More
In Dallas, Texas, data-driven marketing and business intelligence solutions firm Data Axle - formerly known as Infogroup - has appointed Wayne Townsend as CPO, and Natalie Cunningham as SVP of Marketing. More
US-based marketing and personalization platform Hightouch has added a feature called Smart Suppression to its 'AI Decisioning' product. The feature aims to predict which messages will strengthen customer relationships and which ones risk damaging them. More
Online visibility management platform Semrush has rolled out Semrush Enterprise Site Intelligence, a monitoring solution ready and future-proofing web presence for a 'new era of AI and search.' More
In San Francisco, sales automation platform SugarCRM has recently appointed Maksim Ovsyannikov as Chief Product Officer. More
In Pittsburgh, USA, AI-driven customer intelligence platform BlastPoint has secured $10.6 million in growth funding. The money will be used to further develop and deploy its prediction technology. More
In London, employee-centric insight agency Opinium has promoted three senior directors - Ben Davis, Kate Jalie and Wez Eathorne - to its Management Board, and has appointed Davis as an Equity Partner, alongside Debbie Shuttlewood and James Nicandrou. More
In the UK Chris Chalmers, currently Customer Director for JD Sports, is to rejoin supermarket chain Asda in the New Year, as Vice President for Customer Data and Loyalty. More
CX management platform provider Sprinklr has appointed Anthony Coletta as its new CFO, effective immediately. More
Manchester, UK-based fieldwork firm Omnisis has launched a data quality solution called Sheep Dip, promising an improved pre-survey prepping approach. More
B2B marketing consultancy Gravity Global has named Jose Lozano as its new CEO, succeeding founder Mark Lethbridge, who becomes Executive Chairman. Lozano was previously company President. More
Madrid-based social-first marketing agency SAMY has acquired team5pm, a data-driven social marketing agency based in Amsterdam More
In the UK, an appeal by the Information Commissioner has succeeded in substantially overturning a 2023 ruling, which declared that facial recognition specialist Clearview AI could not be fined under GDPR. More
In the week that digital TV pioneer TiVo officially quit the DVR market it started last century, Comscore has partnered with the company, to integrate enriched program metadata into its cross platform audience measurement. The move will 'unify content identification' across linear TV, streaming and digital. More
Cint has announced a strategic partnership with Affinity Solutions, bringing its global audience network together with real-time transaction data from more than 150 million credit and debit cards. The firms say the combination will help marketers and researchers measure the true impact of campaigns. More
Madrid-based ad tech and data company Making Science Group is selling its Cloud and Cybersecurity business unit in Spain to Italian-based Lutech, for a maximum consideration of EUR 26 million. More
Automotive intelligence and lifecycle marketing firm Affinitiv has appointed Sharon Kitzman as its new CEO, succeeding Interim CEO Steve Stubitz, who will remain Chairman of the Board. More
Media intelligence and planning software firm Guideline has launched the Guideline AI Agent, a conversational interface built into its data platform and linked to dashboards, visualizations and sharing capabilities. More
Nielsen has announced a collaboration with attention and media quality measurement specialist Adelaide, to help clients understand campaign effectiveness. More
UK research firm Potentia Insight has acquired market data and analytics firm DataTree, for an undisclosed sum, strengthening its ability to harness complex datasets, and expanding its research and analytics capacity. More
In the US, AI-powered real-time advertising insights and intelligence platform Tenetic has appointed GfK MRI and MRI Simmons veteran Michael Drankwalter as Vice President of National Sales. More
In Australia, influencer marketing platform Fabulate has announced new and upgraded tools including Echo, which predicts the half-life of a TikTok meme; natural language query analytics tool Lens; and social presence and competitive positioning solution Scout. The tools are available in twelve APAC markets. More
Automated, end-to-end consumer intelligence platform quantilope has launched a tool called the Category Entry Point (CEP) Generator, which promises to provide brands with an initial list of unique CEPs for their category. More
Mobile marketing attribution analytics company AppsFlyer has announced an expanded London office, which will serve as an EMEA headquarters and house almost 70 employees. More
Experience management specialist Qualtrics has announced the acquisition of research and experience measurement software firm Press Ganey Forsta, for $6.75 billion in a combination of cash and equity. More
Consumer intelligence firm NIQ has launched its data clean room on Snowflake, promising clients worldwide the means to enrich data and improve outcome measurement. More
Cork, Ireland-based in-the-moment video research platform Indeemo has added a new 'Live Video' feature allowing researchers to conduct real-time, 1-to-1 video ethnographies and interviews with participants in their natural environments, via their smartphones. More
Accenture has announced an investment in UK-based start-up Rehuman, a specialist in customer engagement software for the insurance industry. Terms of the investment were not disclosed. More
US research and analytics firm CMB has hired former Kantar Retail CMO Supriya Chaudhury as AVP, Content Strategy. More
Stakeholder solutions company Penta Group has announced the acquisition of strategic advisory firm FIO360, whose founder Adam Weiss joins Penta as a Partner, based in Washington, D.C. More
dunnhumby Ireland has promoted Fiona Hoolahan to Head of Commercial for Retail Media for the Tesco Media and Insight Platform, and hired former Omnicom Director Helen Beecher as its Head of Performance and Measurement. More
Consulting and marketing firm Marketbridge, headquartered in the US, has acquired British B2B technology marketing agency Revere. More
In Austin, Texas, marketing effectiveness platform Measured has announced a major upgrade of its flagship Measured Incrementality Model (MIM). New features include on-demand refresh, improved transparency, integrated planning and reporting, and the ability to select the variables used to anchor models. More
Stockholm, Sweden-based knowledge sharing and decision-making platform Stravito has launched a Personas tool, offering interactive consumer profiles which can be used to test, refine and co-create ideas in real time. More
In the US, healthcare intelligence company Konovo has added former Kantar Health exec Jeremy Brody as a board advisor, charged with helping to accelerate the expansion of its AI-native platform. More
US-based enterprise data platform Amplify has appointed Jack Martin as its first Chief Marketing Officer. More
UK newspaper and magazine readership currency body PAMco has launched the new methodology developed through its partnership with its video viewing counterpart Barb, with the first readership figures showing the continuing massive reach of British print publications. More
US-based Marchex, which combines prescriptive market analytics with conversational intelligence, has launched an Industry Benchmarking feature in the dashboard of its Engage Platform. Benchmarks are industry-specific and are tied to KPIs, to help users prioritise action. More
In Amsterdam, AI-powered data analytics platform Dashmote has secured $6m in Series A1 funding. The money will help to accelerate the development of DashSalesAI, a GenAI agent tailored specifically for field sales professionals; for recruitment; and to fuel expansion in the United States. More
Enterprise data and AI consulting company Artefact has acquired Finor, a Brazilian firm with similar expertise, specialized in the banking, financial services and insurance sectors. More
Health and wellness marketing and technology agency MERGE has appointed former Meta staffer Cait Vlastakis Smith as EVP of Creative Strategy. More
In the UK, Echo Research has appointed Nick Thomas, previously Deputy Group CFO at dentsu International as fractional CFO, effective immediately. More
Synthetic research pioneer Yabble has recently added image-based concept-testing functionality to its Virtual Audiences tool. More
TV programme maker and distributor ITV Studios has appointed Jason Fletcher as SVP and Rebecca Ameson as VP, Data & Insights; while Felix Eccleshare joined recently as Senior Data Analyst. Business developers Yannis Ioannidis and Will Johnson also join. More
Consumer data firm Circana has partnered with Ibotta, operator of 'the largest digital promotions network in North America', promising CPG brands better understanding of the true impact of Ibotta campaigns, and their ability to drive incremental sales lift. More
European data collection firm Norstat has launched a digital platform called MyNorstat, offering clients a single access point for real-time survey progress tracking and management, data delivery and analysis. Clients can also access a new digital workspace feature called Norstat Studio. More
Japan-based GMO-Z.com Research has rolled out an AI Interview-Optimized Respondent Network, enabling AI-moderated interviews with opted-in, quality-checked respondents. The company aims to roll the Network out across the broader APAC region. More
UK-based Signoi has enhanced its 'AIBODS' AI-powered persona simulation platform with the addition of Concept Test Mode. This allows clients to quantitatively test product concepts, messaging, and creative against deep AI personas in minutes, and at a fraction of traditional costs. More
Online visibility management platform Semrush has appointed Abby Miller as Chief Customer Officer and Tara Haas as Chief of Staff. More
Strategic research consultancy 5D, known until earlier this year as Fifth Dimension, has expanded its qualitative research and brand strategy division with the appointment of Erryn Balzan as Senior Consultant. More
In New York, audio intelligence specialist Veritonic has received an investment from brand consultancy Authentic Intelligence, which will now serve as its exclusive music and entertainment partner. More
Copenhagen-based cross-media measurement firm AudienceProject is launching a direct integration with Netflix, allowing advertisers in Europe's big 5 economies to measure streaming campaign impact across all devices, via the AudienceReport platform. More
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