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$9m Raise for Survey Support Company Metaforms

Aug 1 2025

In the US, Metaforms has announced a $9m Series A round of funding, to be used in expanding its AI platform and its share of the MR agency support market. More

Three Senior Hires for B2B Data Firm 6sense

Aug 1 2025

In San Francisco, revenue marketing platform and intent data specialist 6sense has added three to its C-Suite: Tim O'Neil joins as Chief Sales Officer, Amir Ravandoust as COO, and Raj Gupta as Chief Development Officer. More

Walker Sands Launches PR Impact Index for 'AI World'

Aug 1 2025

Marketing agency Walker Sands has launched the AI Domain Impact Index, aiming to help B2B companies maximize the effectiveness of their PR, and described as 'a new standard for measuring media impact in an AI world'. More

Pureprofile Launches Message Testing Tool

Aug 1 2025

Pureprofile has launched a solution called Message Testing, using synthetic respondents for rapid feedback and optimization of messaging. More

See Research Adds Senior Director

Aug 1 2025

In London, insight firm See Research has hired Claire Harding as Senior Director. More

Global Grocers' VC Backs Product Tracker Harmonya

Aug 1 2025

In the US, product data platform and real-time shopper insights provider Harmonya has received an investment from major retailer VC fund W23 Global, adding to recent funding from dunnhumby Ventures. More

Launch for New UK Firm Using AI Personas

Jul 31 2025

In London, a company called Artificial Societies has launched its core product, AS, which uses a database of more than 500,000 AI personas to 'simulate human societies', and predict both trends and audience reactions to specific content and messaging. More

DAIVID Partners to Launch Japanese Ad Test Tool

Jul 31 2025

UK-based ad impact forecasting company DAIVID has a announced a partnership with Japanese MR firm Video Research, bringing its services to the country for the first time and launching Emolyzer, a new self-serve AI-powered creative testing tool built specifically for the Japanese market. More

Forrester Revenue Decline Continues in Q2

Jul 31 2025

US tech consultancy and researcher Forrester has announced financial results for the second quarter of 2025, ended June 30th, with total revenues of $111.7m, down 8.3% from $121.8m a year earlier. More

Contentsquare Buys Conversation Intelligence Firm Loris

Jul 31 2025

In the US, digital analytics firm Contentsquare has agreed to acquire conversation intelligence platform Loris AI, for an undisclosed sum. More

$16m Funds for Research Platform Knit

Jul 31 2025

Austin, Texas-based consumer research platform Knit has raised $16.1m in Series A funding. The money will be used to accelerate product development, expand research use cases, and grow its in-house research team 'to ensure every customer is paired with a skilled research partner on every project.' More

New Nielsen 'Marketplace' to Add Partner Firm Metrics

Jul 31 2025

Nielsen has announced the launch of an 'Outcomes Marketplace', within its Nielsen ONE platform. Users will get access to a wide range of brand, sales, attention and conversion metrics from a variety of suppliers, for a more rounded view of an ad's impact. Attention metrics firm Realeyes is the first partner included. More

Barb Starts YouTube TV Viewing Coverage

Jul 30 2025

Barb, with partner Kantar Media, has today begun its regular reporting of TV-set viewing of 200 selected YouTube channels. Initial figures show the strong popularity of watching on a set vs mobile phones and other devices. More

Criteo Restructures, Names Presidents for Two Divisions

Jul 30 2025

Connected eCommerce platform Criteo has promoted Sherry Smith to the role of President, Retail Media; and expanded the role of CPO Todd Parsons, who is now also President, Performance Media. The firm today also announced second quarter revenue up 2% to $483m. More

SambaTV and Kochava Partner to Measure Ad Impact

Jul 30 2025

US-based media intelligence firm SambaTV has announced a strategic partnership with omnichannel measurement and attribution company Kochava. The deal aims to provide clients with 'always-on, consistently measured performance across both TV and digital platforms, at scale.' More

Zeta Appoints R&D Leader

Jul 30 2025

Zeta Global has appointed Nate Yohannes as President of its Zeta Data & AI Lab, and Global Head of Research and Development. Yohannes' previous employers include Meta, Microsoft and the White House. More

Fractal Launches AI Analysis Tool 'Cogentiq'

Jul 30 2025

In Mumbai, India, decision support company Fractal has launched an agentic AI platform called Cogentiq, providing pre-built agents and other tools and connectors allowing no-code measurement of enterprise performance. Users are promised accelerated product development and enhanced operational agility. More

Further Funds for Hightouch

Jul 30 2025

In the US, decision data platform Hightouch has announced an investment from Snowflake Ventures and Capital One Ventures, extending an oversubscribed series C round. The platform helps companies activate their data warehouses for use in personalized marketing and enhancing business efficiency. More

Pegasus Launches Mortgage Industry Specialist

Jul 29 2025

UK research firm Pegasus Insight has launched a new subsidiary company, Momenti Group, specialising in creating high impact sales and marketing solutions for clients in the mortgage sector. Mortgage industry stalwart Jeff Knight will lead Momenti as MD. More

Criteo and WPP Media in CTV Targeting Partnership

Jul 29 2025

Criteo has announced a partnership with WPP Media - until recently known as Group M. The deal brings WPP Media's Open Intelligence and its supply partner relationships together with Criteo's real-time commerce intelligence to help clients target consumers at scale across CTV inventory. More

Displayr Unveils AI-Powered Research Agent

Jul 29 2025

In Sydney, AI powered analysis and reporting platform Displayr has launched Research Agent, a tool promising to turn survey data into fully transparent, editable reports 'in minutes instead of days.' More

$10m Seed Funding for AI Data Analyst Julius

Jul 29 2025

In San Francisco, AI-powered data analyst Julius has raised $10m in seed funding. The firm's software automates the analysis and visualization of large volumes of data, and can be interrogated using natural language to perform predictive modelling. More

Senior Promotions for Rival and Reach3

Jul 29 2025

In Canada, Rival Group companies Rival Technologies and Reach3 Insights have announced seven promotions, including that of Dale Evernden to EVP Design & Innovation at Rival Technologies. More

RepData Adds Former Kantar CIO Baldini to Board

Jul 29 2025

In New Orleans, research data and fraud prevention solutions firm RepData has appointed former Kantar CIO Joseph 'Joe' Baldini to its Board of Directors. More

CX Specialist NiCE Buys AI Agent Firm Cognigy for $955m

Jul 28 2025

In Hoboken, New Jersey, customer experience specialist NiCE has announced an agreement to acquire Cognigy, provider of an AI Agent platform for enterprise contact centers. The deal is expected to close in the fourth quarter of this year and values Cognigy at around $955 million. More

US and UK Lead Year of Rapid Growth for Pureprofile

Jul 28 2025

Pureprofile has reported revenue up 19% to $AUD 57.2m for its financial full year 2025, ending 30th June, with EBITDA rising 18% to $AUD 5.2m. More

Azure Knowledge Becomes Mavrix

Jul 28 2025

In the US, data collection and digital research agency Azure Knowledge has announced it is rebranding as Mavrix. More

RealityMine Hires US Business Development Lead

Jul 28 2025

Manchester, UK-based RealityMine has appointed Adam Portner as SVP Client Development, strengthening the firm's US presence and with a focus on serving tech and media clients on the West Coast. More

BEESY Hires Bring in Healthcare and AI Skills

Jul 28 2025

In New Jersey, applied behavioral science insights agency BEESY has appointed Laurel Gibson as Senior Behavioral Science Associate, and La Shawn Pearce as Senior AI Integration Associate. More

European Launch for Influencer Campaign Lift Measure

Jul 28 2025

Melbourne- and London-based influencer agency Hypetap has launched its campaign impact measurement tool Hypetap Intelligence in Europe. The tool was first available in APAC last year. More

Opinions Group Promotes Greene to Lead New AI Unit

Jul 25 2025

Irish insight and business advisory practice Opinions Group has launched a new division called deciZr, dedicated to building 'human-centered' AI tools for insight and strategy; and has appointed Brian Greene, who joined fifteen months ago as a Quant Director, to head it up. More

Zendesk Buys AI-Native Analyst Platform HyperArc

Jul 25 2025

In the US, CX software and solutions specialist Zendesk has acquired analytics platform HyperArc, a provider of real-time GenAI-powered insights. More

YouTube Discontinues Barb Subscription for Q3

Jul 25 2025

YouTube has dropped its subscription to UK video consumption measurement and ad currency provider Barb, according to reports. The decision does not affect Barb's measurement of YouTube channels, which is being expanded this quarter as part of its ongoing improvement of cross-media reporting. More

Senior Hires for Basis Global

Jul 25 2025

UK and US-based insight consultancy Basis Global has hired Noelle Weaver, previously MD at Foresight Factory, as Head of Business Development; and former MarketCast director Annika Larson as Senior Director, Customer Success. More

Leger Promotes McGee to VP Role

Jul 25 2025

In Canada, MR, opinion research and analytics firm Leger has promoted company veteran Kyle McGee to Vice President, Analytics and Statistics. More

AlikeAudience Rolls Out Data Collaboration Tool

Jul 25 2025

In San Francisco, data science company AlikeAudience has launched a data collaboration tool called AURAR, promising marketers the ability to prepare 'ideal audiences' through privacy-compliant collaboration with first-party data. More

AI-Based Revamp and New Name for PriceSpider

Jul 24 2025

In Irvine, California, PriceSpider has changed its name to Wayvia, and launched Wayvia MCP (Model Context Protocol), an AI infrastructure built on more than two decades of shopper data, pricing intelligence and market behavior data. More

VideoAmp Extends Warner Bros Discovery Deal

Jul 24 2025

In the US, media group Warner Bros Discovery (WBD) has signed a deal with measurement firm VideoAmp, expanding their existing relationship by multiple years and promising continued 'currency optionality' for advertisers. More

Senior Hire for Cuebiq

Jul 24 2025

Location intelligence and off-line measurement specialist Cuebiq has appointed Zora Senat as Chief Commercial Officer (CCO). More

Glassbox Hires First Customer Chief

Jul 24 2025

In New York, Glassbox, which provides digital experience analytics for web and mobile applications, has appointed Ido Ophir in the new role of Chief Customer Officer. More

Criteo Hires for Senior Product Roles

Jul 24 2025

Criteo has appointed Wilfried Schobeiri as SVP, Head of Product, Performance Media; and Sandeep Hejmadi as Senior Product Director, Data Marketplace. More

StackAdapt Launches Snowflake Native App

Jul 24 2025

In Toronto, ad and marketing tech company StackAdapt has launched its first app native to the Snowflake Marketplace, promising 'a significant leap forward' for enterprise advertisers aiming to activate first-party data at scale. More

Better Q2 for Ipsos

Jul 23 2025

Ipsos has announced first half revenue of EUR 1,155.0 million, including a return to organic growth (0.7%) in the second quarter. Europe and the Americas drove the improvement while APAC revenues declined. More

IDC Selects New Chairman

Jul 23 2025

Tech intelligence and market analysis group International Data Corporation (IDC) has appointed David D'Alessandro as its new Chairman. He succeeds Steve Singh, who will continue to serve as a Board Director. More

Livell Becomes COO at MedSurvey

Jul 23 2025

In the US, medical market research company MedSurvey has promoted Brian Livell to the role of Chief Operating Officer. More

LiveRamp Privacy Class Action to Proceed

Jul 23 2025

Data firm LiveRamp must defend itself against a class action alleging violation of state and federal privacy laws, a California District Court has ruled. Plaintiffs argued that the firm created and sold comprehensive identity profiles of consumers without their consent, and its motion to dismiss has now been denied. More

McKinsey Practice Leader Joins Kantar Media in MD Role

Jul 23 2025

Kantar Media has hired McKinsey Partner Constance Emmanuelli as Executive MD, leading its businesses across France, the Nordics and the Baltics, as well as TGI in the UK, Ireland and Central Europe. More

Paradigm Promotes to Boost Managed Services Offer

Jul 23 2025

In the US, Paradigm Sample has recently promoted Natasha Braun to Senior Vice President, leading the growth of its Managed Research Services business More

Ekimetrics Hires for UK Expansion

Jul 22 2025

In Paris, data science and AI solutions firm Ekimetrics has announced the hiring of former Meta and Kantar leader Angie French, to lead its expansion in the UK as GM and Partner. More

MAPS Launches Reputation Index

Jul 22 2025

New York-based MAPS Insights has launched the MAPS Reputation Index, a new analytics offering which it says goes beyond traditional rankings to explore the reasons why certain companies are seen as reputational leaders, and how others can learn from them. More

Upgrade for Data Quality Platform DQC

Jul 22 2025

In Salt Lake City, data quality measurement clearing house DQC has announced enhancements to its platform, promising to expand functionality, improve visibility and strengthen support for real-time research applications. More

Brainlabs Buys Insight-Driven Creative Agency Exverus

Jul 22 2025

In the US, digital marketing agency Brainlabs is acquiring Exverus Media, an agency based in Los Angeles and combining research and data expertise with creative strategy to help clients maximize media ROI. More

Insights Family Founder Takes NED Role at Tribes

Jul 22 2025

In Manchester, UK, The Insights Family founder Nick Richardson has joined digital product creation and remote collaboration models specialist Tribes, as a Non-Executive Director. More

New CFO Joins Crispin Beale at IDX

Jul 22 2025

British-based communications and performance marketing agency IDX has appointed Richard Simons as its new Worldwide CFO. He joins recently appointed CEO Crispin Beale. More

Kantar Launches BrandSustainability Tool

Jul 21 2025

Kantar has launched BrandSustainability, a tool which assesses how sustainability marketing affects brand equity; 'Bridging the Gap', which helps marketers influence consumer behaviour towards sustainability; and the latest, 2025 dataset for its Sustainability Sector Index. More

Dig Insights Buys 'Cultural Context' Firm OneCliq

Jul 21 2025

In Toronto, Canada, research firm Dig Insights has announced the acquisition of OneCliq, whose 'Cultural Context Engine' analyses consumer emotion across billions of social posts, web sites and online conversations, in real time. More

Customer Voice Platform Deeto Hires CMO

Jul 21 2025

NYC-based customer marketing platform Deeto has appointed Shawnna Sumaoang, formerly marketing leader at sales enablement platform Highspot, as its Chief Marketing Officer. More

Promotions for MarketVision

Jul 21 2025

In Blue Ash, Ohio, full service firm MarketVision Research has announced three promotions, including that of Elena Thomas to Research Director. More

New HG Insights AI Tool Plugs Account Info Gaps

Jul 21 2025

In California, B2B data firm HG Insights has launched a product called Market Analyzer and Copilot, which it says 'reinvents how B2B tech vendors construct detailed market analysis and arrive at clear Go-to-Market decisions.' More

New Regulatory Head for IAB Australia

Jul 21 2025

Digital ad trade association IAB Australia has appointed Sarah Kruger as its Director of Policy and Regulatory Affairs, effective immediately. More

Strong Growth for Fast-Changing US Insights Sector

Jul 18 2025

The US insights and analytics industry showed continuing topline growth in 2024, according to the Insights Association's annual state of the industry report. Overall US revenue grew 7.6% to around $82.9bn, but behind this lies a rapid transformation from traditional research to research tech and digital solutions. More

Gracenote Appoints for New C-Suite Role

Jul 18 2025

Nielsen's content data business Gracenote has appointed Ryan Moore in the new role of Chief Business Officer, effective immediately. More

Morning Consult Promotes to Support AI Growth

Jul 18 2025

In Washington, decision intelligence company Morning Consult has announced the promotion of four senior execs, to support investment in AI technologies across both its Intelligence and Custom Research business lines. More

iSpot Hires Product Chief from IAS

Jul 18 2025

US cross-platform TV & video ad measurement company iSpot has appointed Craig Ziegler, formerly of Integral Ad Science (IAS), as its new Chief Product Officer. He is based in Chicago. More

Funds for Marketing Intell Firm Bonsai

Jul 18 2025

In the US, first-party marketing intelligence platform Bonsai has secured $1.8m in investment, with which to accelerate go-to-market efforts and further develop its software. More

Funds and Analysis Tool Launch for Streamforge

Jul 18 2025

Montréal, Canada-based business intelligence platform Streamforge has raised $US 1.2m in seed funding, which will support the further rollout of its freemium model and the introduction of a new Audience Analysis tool, developed with Google AI. More

New CEO, Hire and More Promotions for VideoAmp

Jul 17 2025

Audience measurement firm VideoAmp has a new CEO. Peter Liguori has been the company's Executive Chairman since 2023 and been a member of its Board for five years. Also promoted are Bryan Goski to CRO and Sharon Lee to Chief Legal Officer; while Dustin Jackson joins as CTO. More

NYC Office and Key Hire for Walr

Jul 17 2025

Data collection firm Walr has opened a US office in New York City, as part of its global expansion strategy; and has appointed Lydia Irving as its General Manager in North America. More

Kantar Bows Rapid CX Solution, 'ExperienceEvaluator'

Jul 17 2025

Kantar has this week launched a 'rapid and cost-effective' CX solution called ExperienceEvaluator, available on its Marketplace agile insights platform and allowing clients to benchmark and optimise customer experiences 'wherever they happen.' More

Vypr Promotes for International CRO Role

Jul 17 2025

Manchester, UK-based product intelligence platform Vypr has promoted Sam Gilding to International Chief Revenue Officer, as it expands in new markets. More

Sale and New CEO for Retail Analytics Firm Nuqleous

Jul 17 2025

In the US, private equity firm Rubicon Technology Partners has acquired a majority share in space planning and retail analytics firm Nuqleous. In conjunction with the investment, Ben Cronin has joined Nuqleous as CEO. More

UK Marketers More Optimistic about Budgets, but MR Lags

Jul 17 2025

UK marketing budgets rebounded in the second quarter of the year, according to the IPA's Bellwether report - but MR was one of the few sectors left behind in the general revival. More

Senior Moves at STRAT7 Researchbods

Jul 17 2025

Leeds, UK-based agency STRAT7 Researchbods has announced two senior promotions, Sarah Askew to the newly expanded role of Head of Brand and Innovation, and Hannah Sealy to Head of Client Partnerships. More

Funds and Platform Launch for NY Firm Hootology

Jul 17 2025

In New York, MR platform Hootology has raised $1.1m in pre-seed funding, and launched a GenAI-powered qual-at-quant-scale tool called HOOQZ, which hosts dynamic discussions in simulated environments. Funds will go towards product enhancement and team building. More

Kantar and Cint Extend Partnership

Jul 16 2025

Research tech firm Cint and global insight group Kantar have announced a 'significant' extension of their existing relationship. The multi-year deal integrates the latter's proprietary panel and survey platforms with the former's Exchange network of respondent-ready panellists. More

England and Wales Census Confirmed for 2031

Jul 16 2025

The UK government has confirmed that the England and Wales Census will take place in 2031, as recommended a month ago by the UK Statistics Authority, following a review. More

Burke Debuts AI-Based Innovation Solution

Jul 16 2025

In Cincinnati, Ohio, research and training firm Burke, Inc. has launched an AI-backed innovation solution, via its strategy and innovation practice Seed Strategy. More

Four More Join Fast-Growing IFF

Jul 16 2025

London-based IFF Research has announced four appointments, bringing to eighteen the number added to its headcount since the New Year. Julie Vincent and Dr Andi Fugard join as Research Directors, George Singleton as a Senior Research Manager, and Hannah Russell as an RM. More

Senior Sales Hires for VidMob

Jul 16 2025

Creative Data specialist VidMob has boosted its Business Development team with the appointments of Carly Crittenden as SVP of Business Development, Rosa Maria Guzman as Director of Platform Partnerships, and Darin Leach as Enterprise Sales Director. More

Reid to Chair Merged Rival Group

Jul 16 2025

In Canada, Rival Group, which was formed in May from the merger of Angus Reid Group, Rival Technologies and Reach3 Insights, has appointed Angus Reid as Chairman of the Board. More

Verve Promotes Nine Including Vero Product Lead

Jul 16 2025

AI-empowered insight company Verve has announced nine promotions, including that of Ben McIntyre to Lead Product Manager for its advanced AI platform Vero. More

Mortar AI Adds MMM Solution, Targets Global Expansion

Jul 16 2025

Mortar AI has promoted James Zipeure to Group CEO, as it gears up to expand across the UK, US and Asia, and roll out its core product suite. More

Tenetic Partners for Secure Data Collaboration

Jul 16 2025

Recently formed real-time ad insights and intelligence platform Tenetic has a new partner in data management and cryptography company Karlsgate. More

Comscore Partners with HyphaMetrics for CTV Data Boost

Jul 15 2025

Comscore has announced a multi-year partnership with audience measurement company HyphaMetrics, expanding its cross-platform measurement capabilities with new CTV program-level reporting, and promising greater granularity for programmatic streaming. More

NIQ Begins IPO Process

Jul 15 2025

Consumer intelligence giant NIQ Global Intelligence has launched the campaign for its IPO on the NY Stock Exchange, which will see some 50m of its ordinary shares offered at a price estimated to be between $20 and $24 each. More

London Opening for Opinions LTD

Jul 15 2025

US data collection and fieldwork services firm Opinions LTD has announced the opening of a London research and testing facility, a joint venture between its Managing Directors Mark Kikel and Chris Sluder. More

Nuance Launches Analytics Tools for Open-Ended Data

Jul 15 2025

Nuance, a subsidiary of Texas-based Decision Analyst with a focus on language-based analytics, has launched a verbatim coding and analytics platform called Colibri, which it says will transform how researchers and analysts explore, process, visualize, plot and interpret unstructured information. More

smartclip Debuts AI Agent Platform

Jul 15 2025

German firm smartclip, which is the ad tech business of RTL Group, has launched an agentic AI platform called Sidekicks, designed to embed media intelligence within clients' workflows. The tool's AI agents provide assistance throughout the digital ad process, while keeping proprietary business data secure. More

New Protobrand Suite Promises Quick but Deep Research

Jul 15 2025

Full service MR consultancy Protobrand has announced a new suite of quick-turnaround behavioral science-based solutions called Nimble Explorations; and has launched the first tool within it, Topic Explorer. More

Further Roll-Out for Comscore Social Media Metrics

Jul 15 2025

Comscore has added 'Social Incremental' metrics to its MMX Platform suite for nine new markets, including three each in Asia and Latin America. More

MarketCast Promotes Amy Fenton to Fill CEO Role

Jul 14 2025

In Culver City, California, MR and analytics firm MarketCast has announced the promotion of Co-President Amy Fenton to the role of CEO, effective immediately. More

Nielsen Adds CTV Coverage to Ad Intel in the UK

Jul 14 2025

Nielsen will add coverage of Connected TV audiences into its Ad Intel product in the UK, starting from September, offering British-based clients a more comprehensive view of CTV ad spending. More

Google DV 360 Joins VOZ Streaming Service

Jul 14 2025

Australian television audience measurement body OzTAM has today announced the integration of Google Display & Video 360 (DV360) as a demand-side platform (DSP) partner for its programmatic data enablement service, VOZ Streaming. More

Dutch Firm BoldData becomes CompanyData

Jul 14 2025

Amsterdam-based business information firm BoldData has changed its name to CompanyData. More

Product and Strategy Chiefs Leave Brainlabs

Jul 14 2025

Global Chief Strategy Officer Sue Unerman and Global Chief Product Officer Mark Syal are leaving data-fuelled digital marketing agency Brainlabs. More

Hire and Promotion for Thinks Insight

Jul 14 2025

London-based Thinks Insight & Strategy has appointed Elena Donoaga as a Junior Research Analyst, and promoted Rahma Mohamed to SRE. More

Amplitude Buys VoC Platform Kraftful

Jul 11 2025

In San Francisco, digital analytics platform Amplitude has announced the acquisition of AI-native customer feedback startup Kraftful, promising clients a 360 degree view of their customers through a combination of quant user behavioral data and qual user feedback. More

Senior Hires for Kantar Consulting

Jul 11 2025

Kantar has strengthened its Consulting division with the appointments of Lloyd Burdett, who returns as Senior Partner, and Allan Solomon who joins as Partner and Head of Commercial Strategy. More

Rapid Growth for OOH Specialist billups

Jul 11 2025

Independent out-of-home (OOH) ad agency billups has announced dramatic revenue growth of 73.8% in Q1 for its strategic, measurable campaign solutions; and says it has added 156 staff over the last twelve months, bringing total headcount to 365. The stats in part reflect a number of acquisitions. More

DVJ Hires Global Client Director

Jul 11 2025

Netherlands-based full service agency DVJ Insights has appointed Elin Scotford as Global Client Director, based in Malmö, Sweden. More

Datasembly Unveils Compass CPG Intelligence Platform

Jul 11 2025

In the USA, real-time product pricing, promotions and assortment data provider Datasembly has launched a new platform called Compass, providing CPG brands and retailers with up-to-the-minute market intelligence. More

Outra Launches Free Property Market Intelligence Tool

Jul 11 2025

London-based property and household intelligence company Outra has launched a new dashboard service providing estate agents with access to hyper-local market insights, free of charge. More

WPP Picks Microsoft's Cindy Rose as New CEO

Jul 10 2025

WPP has chosen its new Chief Executive: Cindy Rose, currently COO, Global Enterprise at Microsoft, will start in the role from September 1st. Mark Read will continue in a supporting role until the end of this year, to smooth the transition, although Rose has served as an NED of WPP since 2019. More

Rise of Weight Loss Drugs Prompts New 1Q Panel

Jul 10 2025

US-based consumer insights company 1Q has launched a prescription-verified panel of users of GLP-1 drugs, including weight loss medications like Ozempic and Wegovy. More

GlobalData Buys Trends Analysis Firm Stylus

Jul 10 2025

London-based data and tech firm GlobalData has acquired trends intelligence business Stylus, for an undisclosed sum. More

Comscore, iSpot and VideoAmp Pass JIC Mid-Term Audit

Jul 10 2025

In the US, the collaborative forum of media buyers and video suppliers known as the Joint Industry Committee (JIC) has completed its mid-term audit and confirmed the accreditation of three audience measurement firms, Comscore, iSpot and VideoAmp. More

Nielsen Hires for Lead Partnerships Role

Jul 10 2025

Nielsen has appointed former Univision and Mediaocean exec Richard Pacheco as Head of Global Partnerships. More

Bolt Insight Hires Head of North America

Jul 10 2025

Former P&G and Johnson & Johnson researcher Eric Dolan has joined Bolt Insight as Head of North America. More

System1 Consolidates in Q1 after Boom Year

Jul 9 2025

Ad testing and marketing decision-making platform System1 Group has announced results for its full year ending March 31st, with total revenue up 25% to £37.4m, and adjusted EBITDA up 50% to £6.6m. A trading update for the subsequent quarter was also released, with flatter figures. More

ISBA Opens Origin to More Advertisers, Adds Features

Jul 9 2025

In the UK, cross-media measurement solution Origin has completed Beta trials, and begun its next, 'Expanded Availability' (EA) phase. Initially, this promises a larger number of advertisers deduplicated reach and frequency reports across YouTube and linear TV, at the second-by-second level. More

WPP Lowers Forecasts after Challenging First Half

Jul 9 2025

WPP has issued a trading update for the first half of 2025, noting a deterioration in performance during Q2 and lowering its forecasts for full year revenue and profit. CEO Mark Read blamed 'a challenging trading environment with macro pressures intensifying', as well as lower net new business. More

Rep Data Adds Fraud Prevention Layer

Jul 9 2025

In New Orleans, research data and fraud prevention solutions firm Rep Data has announced the launch of 'Second Shield', which it says 'identifies subtle, multivariate patterns that signal fraud, and blocks them with 97% accuracy.' More

Series A Round for Decision Support Platform Sundial

Jul 9 2025

Sundial, an AI-based analytics platform founded by former Meta executives, has secured $16m in Series A funding. The money will be used to expand engineering and product teams; invest in core AI capabilities; and expand the firm's customer base. More

Relaunch and Upgrades for Aha's Research Platform

Jul 9 2025

In Detroit, independent agency Aha Insights Technology has relaunched its MR software platform, with new DIY and full service subscription options, and a new interface promising users more control over how they design, manage and analyze their studies. More

New CEO for Watch Me Think as Founders Step Back

Jul 8 2025

The founders of video-based observational research firm Watch Me Think are stepping back from day-to-day operations, with the reins passing to a team led by newly promoted CEO Shawn Vaughn. More

IA Welcomes Big Beautiful Bill Boost for MR Training

Jul 8 2025

In the US, the Insights Association has welcomed the inclusion in President Trump's 'One Big Beautiful Bill Act' of a provision which it says will empower the insights industry's workforce with more flexible and affordable approaches to training. More

Funds for Ambitious AI Research Tech Firm GetWhy

Jul 8 2025

Danish GenAI-based consumer research tech company GetWhy has raised EUR 17m in an additional Series A round of funding, with which to pursue its goal of 'becoming the standard in AI-driven consumer insights' - and specifically to open a US office this year. More

Four Hires for HRW

Jul 8 2025

Healthcare Research Worldwide (HRW) has appointed Yasmeen Elsakary, Chloe Ward and Vincent Adu-Krow as Research Managers, and Sricharan Kanan as a Trainee Research Executive. Ward is based in the UK and the others in New York. More

Cartology GM Koning Departs

Jul 8 2025

In Australia, Jodie Koning, GM Of Marketing, Insights and Integration at Woolworths-owned retail media business Cartology, has left the business after five years. More

Buy Unites Privacy Tech Firms Didomi and Sourcepoint

Jul 8 2025

Privacy tech solutions firm Didomi is acquiring Sourcepoint, also a provider of privacy solutions and analytics. The buy brings an increased global footprint for the firms' services in the collection, utilization and attribution of data across all digital platforms and channels. More

Ipsos Buys InMoment's German Healthcare Unit

Jul 7 2025

Ipsos has announced the acquisition of the Healthcare division of InMoment, in Germany, adding to its range of therapeutic area expertise and its methodological expertise for both local and global clients. More

ClicData Acquired by Italian Firm TeamSystem

Jul 7 2025

Small business software company TeamSystem has acquired French firm ClicData, which offers SaaS solutions for data management and analytics, and boasts a strong footprint in Canada and the US. More

Survation Hires to Accelerate Public and NFP Business

Jul 7 2025

UK-based pollster and MR agency Survation has appointed former IFF Joint MD Mark Speed as Client Development Director. More

Ipsos Veteran to Lead Measurement at Bauer Media Audio

Jul 7 2025

European commercial radio broadcaster Bauer Media Audio has appointed Paul Eldon as Director of Measurement, overseeing audience analytics and performance tracking for all the company's broadcast and digital platforms. More

Promotion for Microsoft Researcher Zoe Dowling

Jul 7 2025

Former Kantar and FocusVision researchers Zoe Dowling has been promoted to Director, Global CX Insights at Microsoft, where she has worked for the past four years. More

YouGov Adds Self-Recorded Video Option

Jul 7 2025

In the UK, YouGov has launched Video Voices, a feature allowing clients to hear directly from members of the company's huge panel via self-recorded videos. More

NIQ Looks to Raise $1.25 Billion via IPO

Jul 3 2025

Consumer intelligence giant NIQ has filed with the SEC for an IPO, with plans to raise up to $1.25bn at a company valuation of around $10bn. More

Public Sector Extensions for Ipsos' Creative|Spark

Jul 3 2025

Ipsos has extended its Creative|Spark ad testing solution, adding customised methodologies and metrics which it says allow 'mission-driven organisations' - public, not-for-profit and corporate foundations - to maximise the impact of their campaigns driving societal change. More

Clarke Returns to RED C as a Director

Jul 3 2025

UK and Ireland-focused firm RED C Research has appointed Robbie Clarke as a Director, based in Ireland. He previously spent a decade at the company and has been away for almost the same period. More

Six Hires for Prescription Decisions Specialist RxY

Jul 3 2025

RxY, a division of healthcare researcher P\S\L Group focused on understanding physicians' prescribing decisions across global markets, has recently welcomed Dana Gheorge, Sahiba Dilbaghi, Aditya Choksi and Breanna Hudspeth to its Research team, and John Dang and Osato Agbontaen to its sales team. More

Funds for UAE Business Analytics Firm icogz

Jul 3 2025

In Dubai, BI and analytics platform icogz has raised $1.4m in pre-seed funding, with which to accelerate deployment of its Aryabot software; onboard regional partners; and push ahead with its roll-out in the Middle East and Southeast Asia. More

Pureprofile Launches AI-Powered Chatbot Survey Option

Jul 3 2025

In Sydney, Australia, Pureprofile has announced the launch of Conversational AI, powered by Nexxt Intelligence's inca. The chatbot-based survey format is designed to transform respondent engagement and analyse open-ended data at scale. More

Former Time Out Digital CEO Takes Top Job at Savanta

Jul 2 2025

In London, global insights group Savanta has announced the appointment of Christine Petersen as its new Global Chief Exec. More

New GGWP Tool Analyses Gamer Conversations in Real Time

Jul 2 2025

In the US, gaming communities specialist GGWP has launched a solution called GGWP Pulse, promising real-time insights and sentiment analysis, from previously unseen and unheard in-game conversations. More

Funds for Customer Voice Platform Deeto

Jul 2 2025

Customer voice analysis and feedback platform Deeto has secured $12.5m in Series A funding, with which to continue scaling its platform and to expand its AI capabilities. The frim is headquartered in New York City. More

New Chairman for the UK's ABC

Jul 2 2025

In the UK, media auditor and print, digital and event advertising currency body ABC has appointed Andrew Hirsch as its Chair Designate, succeeding Derek Morris, who has held the role since 2016. More

Material Partners with Digital Experience Firm Optimizely

Jul 2 2025

Insights, marketing and innovation group Material has announced a strategic partnership with digital experience platform provider Optimizely. More

Redslim Partners for Strong Tech Foundation

Jul 2 2025

Syndicated market data specialist Redslim has announced a partnership with corporate data management and integration firm Databricks, which Redslim says will allow it to offer scalable and reliable solutions into the future - as well as giving it early access to new tech. More

Buy Brings Together Data Firms AnalyticsIQ and Alliant

Jul 1 2025

Atlanta, GA-based predictive analytics and marketing data firm AnalyticsIQ has been acquired by Alliant, a player in the same space owned by Philadelphia-based buyout firm Inverness Graham. Scarlett Shipp, currently CEO of AnalyticsIQ, will now lead the combined business. More

Worldpanel Becomes Part of Numerator

Jul 1 2025

As of this week Worldpanel is a brand within Numerator. Owner group Kantar first announced the merger of the two companies in January. More

DV Unveils Authentic Attention for Social

Jul 1 2025

Campaign measurement and media quality specialist DoubleVerify has launched a new variant of its analytics and performance solution Authentic Attention, focused on Social Media. Like the launch announced by IAS yesterday, the initial phase of this will focus on Snap and will use technology from Lumen Research. More

Predictive Intelligence Firm CRED Secures $15m

Jul 1 2025

In San Francisco, AI-powered predictive intelligence platform CRED has raised $15m in seed funding, and announced it is exiting 'stealth mode'. The firm will invest in product development, data models and staff recruitment, and will move beyond its first vertical - Sports & Entertainment - into other sectors. More

Cousins Joins Meltwater to Drive AI Adoption

Jul 1 2025

Antony Cousins has joined media, social media and consumer intelligence provider Meltwater as VP of Product, charged with growing the firm's recently launched Mira AI interface. More

Funds for Real-Time Analytics Firm Manta

Jul 1 2025

In the US, Manta, a an AI-based platform democratizing 'rigorous, real-time data analytics', has secured $2m in funding. More

144 articles found.

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