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Circana is upgrading its Receipt Panel, adding a Custom Hierarchies feature and aiming to grow membership to some 250,000 static panelists by the end of the year. CPG manufacturer clients can now organize purchases from any retailer into their own product hierarchies. More
British-based research group STRAT7 Group has announced the promotion of Lucy Fallon to Managing Director of its cultural insights and strategy consultancy Crowd DNA, after four years at the company. More
Kantar has expanded its LIFT Express solution, which aims to provide a real-time measure of the true impact of a campaign on both short and long-term brand equity growth. The solution is now available directly within The Trade Desk ad management platform for those running campaigns in the USA. More
In London, former Publicis, WPP and dentsu exec Steve Simpson has joined the Board of Advisors of creative effectiveness platform DAIVID, and will help to shape its product strategy, strengthen industry partnerships and drive adoption of its solutions. More
The ARF (Advertising Research Foundation) is looking for a new leader, with longtime President and CEO Scott McDonald due to retire early next year. The vacancy was added to the MrWeb job board this afternoon with a salary of $350-450,000 per annum. More
In New York, TV audience measurement and outcomes company EDO has launched an in-flight campaign optimization suite as part of its Ad EnGage platform. More
Audience intelligence and targeting company Locala has hired Grant Gudgel as Chief Marketing Officer, as it gears up to promote a new vision based on 'agentically enabled adaptive advertising.' More
Swedish firm Tobii has launched a new webcam-based eye tracking solution for research, which it says will help researchers reach broader and more diverse participant groups by removing the need for specialist hardware. More
Nielsen has announced a deal to integrate its Big Data + Panel audience measurement solution directly within Mediaocean's Prisma platform, as well as collaborations with automotive data specialist Polk and consumer surveys firm MRI-Simmons. More
Television data and advertising solutions firm TiVo Ads is partnering with audience intelligence platform Tunnl, to give clients more access to privacy-compliant TV viewership data across local and regional markets. More
Brazil-based Marketing Mix Modeling (MMM) and media measurement platform Uncover has raised a $16 million Series A round, with which to accelerate its expansion into the US market. More
In New York, ad tech platform Aditude has appointed Yuriy Yarovoy in the new role of SVP Games, leading product, business strategy, and go-to-market efforts for gaming and entertainment publishers. More
independent European research and advisory firm Blauw has acquired a majority stake in SponsWatch, a Stockholm-based sponsorship media analytics platform. More
NYC-based social media video intelligence and marketing platform Plot has secured $10 million in funding, with which to scale its engineering team, expand its platform infrastructure, and speed the rollout of agentic creator sourcing and consumer research capabilities. More
Six UK data and insight businesses are pooling resources under a new holding company, SHARCC Group, which has acquired majority stakes in them. The firms are Potentia Insight, DataTree Connexions, SigDiff, Potentia Sports, Pegasus Insight and InsightX. More
TV advertising services company Marketing Architects has announced an expanded collaboration with Nielsen, whose national TV measurement services it will now use. More
Kantar has launched a creator measurement framework, as part of ongoing enhancements to its LINK creative effectiveness solutions. More
Decision intelligence firm Morning Consult has appointed Matthew Hammon as Chief Growth Officer, leading the development of an AI-native marketing, communications and growth function. More
In Toronto, Canada, audience measurement firm Numeris has appointed former Comscore exec Bryan Segal as its new Head of Growth Strategy More
Global consumer intelligence group NIQ has launched a new feature called Survey Groups, within its NIQ Discover platform. The upgrade promises users more insight into the reasons behind changes in their markets. More
In Sweden, brand development and marketing optimization firm Nepa has appointed former Googler and EssenceMediacom leader Morten Flamand, as VP Sales. More
In New York, CX platform Sprinklr has acquired assets from ViralMoment, an AI-powered social video intelligence and analytics solution. More
Former dunnhumby Chief Executive Simon Hay has joined digital point-of-payment customer feedback specialist TruRating, as a Board Advisor. More
A day after announcing the sale of its Movies business, which will be rebranded as Rentrak, Comscore has a new CEO. Matt McLaughlin takes up the post with immediate effect, replacing Jon Carpenter who will help with the transition and continue to advise the Board until October. More
Andy Brown, who as Chairman and CEO of Kantar Media oversaw the expansion of its international ratings and TGI services, has died aged 63. More
London-based gaming and virtual worlds insights and analytics specialist GEEIQ has raised $6.8 million in funding, with which to accelerate product development, grow partnerships and support expansion into new verticals and territories. More
Ampere Analysis, a media data and analytics platform headquartered in London, has acquired Warsaw-based PlumResearch, a specialist in global streaming audience analytics; and has itself received a majority investment from private equity firm Goldenpeak. Financial terms were not disclosed. More
Media intelligence provider Samba TV has launched a platform called 'Project Gravity,' which matches digital profiles to off-line consumer data from sources such as email lists, to allow ad targeting. More
Singapore-based mobile advertising and analytics specialist Mobvista has sold a major equity stake to Temasek, a global investment company based in the territory, for US$150 million. The backing will assist in Mobvista's global expansion. More
Behave, the behavioural consultancy within Serviceplan Group's House of Communication UK, is launching in Germany, with a new team in Munich led by Karin Immenroth, Global Chief Data Officer at Mediaplus, and Global Director Minh Nguyen. More
US company AppsFlyer has launched a web version of its long-established mobile attribution service. The release of Web Performance Measurement promises marketers 'one independent source of truth across web and mobile.' More
New York firm RMTLabs has launched Resonance OS, which it says is the first targeting platform to connect neuroscience-validated motivational profiles of viewers, content and creative with real-time programmatic activation across major media channels. More
In St. Louis, USA, research firm Povaddo has launched the Povaddo Panel Omnibus promising clients an efficient, cost-effective way to access insights from public policy professionals across the US and Europe. More
US-based consumer insights firm i-Genie.ai has launched Impact IQ, which tracks social media conversations and search patterns to help brands understand how their digital marketing investments drive online engagement. Data is presented in a dashboard including the firm's agentic interface Presto. More
Tom George has stepped down as CEO of Origin, the cross-media measurement initiative operated by the ISBA, after nearly four years in the role. He is replaced on an interim basis by ISBA Director of Media Steve Chester. More
In San Francisco, outcomes measurement platform Upwave has announced the hiring of former Comscore, Dynata and Publicis exec John Bulgrin as Chief Revenue Officer (CRO). More
Boston, USA-based employee experience platform Blink has raised $17 million in funding. The money will be invested in growing product and engineering teams, further developing its platform, and accelerating its go-to-market strategy across the hospitality industry and beyond. More
Global marcoms group Publicis is to acquire data collaboration platform LiveRamp, for a total enterprise value of around $2.2 billion. Publicis says the buy will make it a leader in data co-creation, and help 'unlock new opportunities for the agentic era.' LiveRamp has also announced annual revenue up 9% to $813m. More
Verian, previously known as Kantar Public, has promoted Lithuania CEO Haroldas Brozaitis to the new role of Chief AI and Transformation Officer; hired Gareth Schnehage as CFO; and given new roles in the UK to Craig Watkins, Ben Humberstone and Ed Dunn. More
Cint has partnered with Canadian company illumin Holdings Inc to offer self-serve brand lift measurement directly within clients' campaign setup. The partners say this will allow marketers to launch studies up to 90% faster and see results 'in minutes instead of weeks.' More
In Los Angeles, video game commerce company Xsolla has announced an integration with Tenjin, a mobile measurement and analytics platform used by more than 30,000 apps worldwide. The deal promises developers a complete view of player lifetime value (LTV) and return on ad spend (ROAS). More
With the World Cup imminent, sports marketing agency Ten Toes has launched Ten Beat, described as 'sport's first million-persona intelligence platform,' providing brands, rightsholders and broadcasters with an immediate take on what fans think on 'any question, in any market, at any moment.' More
Global consumer intelligence firm NIQ has announced revenue of $1,072.7 million for the first quarter, a reported increase of 11.1% increase, with organic growth of 5.1% at constant currency. Adjusted EBITDA rose 19.1% to $224.8 million. More
Albertsons Media Collective, a division of the US grocery chain, has this week launched a 'Lifetime Value' (LTV) measurement framework, to help advertisers assess the long-term value of retail media campaigns. More
Digital ad trade body the Interactive Advertising Bureau (IAB) has published a draft of its Campaign Data Standards, for public comment, Part of the association's Project Eidos initiative, the standards propose a consistent, interoperable framework for structuring campaign data. More
Tel Aviv-based market intelligence company Similarweb has initiated a formal search for a new CEO, as part of a planned leadership transition; and announced Q1 revenue up 10% to $73.9 million, while turning a non-GAAP operating loss into a $2.4 million profit. More
Comscore has reported revenue of $85.3 million for the first quarter of 2026, flat compared to a year earlier. Growth in cross-platform solutions and Local TV was offset by declines in traditional measurement products. Adjusted EBITDA was down around a third to $5.0 million. More
YouGov's data analytics and visualization platform Crunch has added new AI Agent features, allowing users to explore any data collected from the firm's global panel of 30+ million members through natural language conversation. Custom research and syndicated products are both included. More
Nine major US broadcasters and publishers have announced a new initiative in partnership with technology company OpenAP, promising advertisers a standardized way to connect first party outcome data to campaign exposure data across linear and streaming TV. More
UK-based agency Listen + Learn has rebranded as 'Unwritten'. The new name reflects 'a broader focus on digital culture, and a more connected way of helping clients get to deeper, sharper thinking.' More
Viewing figures for Rakuten TV will now be independently measured by Barb, after the company became the latest streaming service to sign up with the UK audience measurement body. More
Marcoms group dentsu is to merge its Merkle consulting and digital marketing division into its broader Australia and New Zealand operations. Merkle will sell its Salesforce practice in the region to a US-based holding company, Enduring Ventures, which will operate it as a new, standalone business. More
US company BIScience is now offering data on ChatGPT ads via its AdClarity campaign intelligence platform. More
MD Tom Johnson has been promoted to CEO at UK-based trend tracker and insight agency Trajectory, after more than sixteen years at the company. More
Marcoms group Stagwell has upgraded its predictive brand technology platform BERA, part of its Marketing Cloud and Harris Poll offerings, with the launch of a rapid brand impact report service called Brand-to-Business AI Agent. More
Ad and commerce tech company InMobi has acquired MobileAction, an optimization and analytics platform for app developers looking to improve visibility and performance across the App Store and Google Play Store. Financial terms were not disclosed. More
Dallas, Texas-based ad agency Lerma has announced a Sports Sponsorship Ranker, which will evaluate sponsorship value across professional sports. The proprietary tool is launching with MLB (baseball) rankings, with more sports scheduled to follow soon. More
In London, predictive modelling specialist Kohort has raised $7 million in Series A funding, with which to build user acquisition (UA) agents for mobile game studios. More
US company MRI Simmons has extended its relationship with consumer data giant Experian, making audience segments derived from the former's nationally representative consumer research available through the latter's data marketplace. More
Giulia Tagliaferri has joined the Public Affairs of Ipsos in the UK, as Head of Behavioural Science. She joins from innovation charity Nesta, where she spent more than seven years in the Behavioural Insights Team, latterly as Head of Quant and then Head of Evaluation. More
Sir Martin Sorrell's S4Capital has reported first quarter revenue of £164.8 million, down 3.7% in like-for-like terms (LFL), but notes that this was 'in line with expectations' and says operating margins are improving. More
Customer experience and feedback technology company Alchemer has upgraded its Alchemer Digital offering, to promise faster and more precise gathering of in-app feedback. More
Nielsen has announced the results of its co-viewing pilot, conducted in February, and says it shows an average uplift of around 4.19% in total viewers for the top televised live events including the Super Bowl LX, Olympics Opening Ceremony and State of the Union Address. More
Ipsos has promoted Lisa Gudding to Chief Growth Officer, U.S. A Board member of the Insights Association, she is promoted from President, Strategic Growth. More
Ipsos has expanded its early-stage ad evaluation portfolio with the launch of AI-Augmented Moderation, under its Creative|Labs brand. Available globally, the offer brings together human expertise and AI to deliver same day quant and scaled qual insights. More
San Francisco-headquartered marketing and personalization platform Hightouch has secured $150 million in Series D financing, valuing it at $2.75 billion. More
Marketing group Stagwell has reported first quarter revenue of $704m, up 8% versus Q1 2025, equivalent to 1.6% organic growth. Adjusted EBITDA was up 9% to $90m. More
In the US, Guideline has expanded its pricing intelligence product SQADCosts Local, delivering CPM benchmarks for locally geo-targeted digital buys across the country's top 60 plus video and audio publishers. More
Ad group Stagwell has announced a UK-focused partnership between its media intelligence brand UNICEPTA and the Talkwalker platform, owned by social media management specialist Hootsuite. More
NYC-based Innovid has announced an upgrade, with enhanced purchase measurement, including online and off-line conversion impact; more granular, source-level attribution insights across campaigns and platforms; and new vertical benchmarks to help contextualize performance and optimize outcomes. More
Former Nielsen Australia MD Monique Perry is the new CEO of consumer advocacy group Choice, six months after she and her husband were dismissed from the ratings giant. More
Integral Ad Science (IAS) has launched Total TV, a suite of solutions designed to bring 'linear-like' transparency to streaming TV, with data analysed by genre, rating, language, show and program, for streamers including Disney, NBCUniversal, Paramount and Prime Video. More
Nielsen has launched a solution called Predictive Sales Lift, promising its Nielsen ONE Ads customers an 'always-on, measurement-based, predictive way to evaluate sales effectiveness.' More
Nielsen has appointed former Netflix Exec Julie DeTraglia as Head of Content and Strategic Insights, leading strategy for its editorial marketing content including social media, insights articles, client communications, events, sales enablement tools and podcasts. More
Consumer intelligence company NIQ has partnered with identity-driven marketing solutions firm Stirista to develop new audience solutions, media planning capabilities, and activation use cases for advertisers and brands. More
In Colorado, predictive audience intelligence provider Wiland has enhanced its suite of solutions with the addition of Neural Net modelling, via two new solutions called WAIfarer and WAIfinder. More
Ipsos has unveiled a new 'vision' for qualitative research, combining AI and human inputs and delivered via three modules within its qual division Ipsos UU: Dynamic Digital Twin Communities; AI-Powered Moderation; and the EDGE Framework, which investigates extreme and unusual behaviour. More
Ad currency body TAM Ireland has chosen Fifty5Blue - the former Kantar Media - to provide cross-platform audience measurement services for Irish television and video. More
Comscore has announced renewals and extensions of contracts with more than fifteen broadcast clients, focused on local measurement. More
Ad intelligence firm DISQO has appointed Terri Walter as Chief Marketing Officer, responsible for leading its marketing organization and driving its brand, communications and go-to-market strategy. She reports to CEO and co-founder Armen Adjemian. More
In New York, the ARF has announced that its longtime President and CEO Scott McDonald will retire early next year. A successor has not yet been appointed. More
Former Millward Brown India leader and Kantar Insights Japan MD Shishir Varma has been appointed CEO of AI-powered consumer insights platform PulseAI Research, formerly known as Smytten PulseAI. More
Attention measurement tech company Lumen Research and research tech and marketplace pioneer Cint have announced a partnership. The firms aim to help advertisers and agencies see 'exactly how attention influences marketing outcomes' - and take action accordingly. More
Media intelligence provider Samba TV has appointed former Comscore SVP Kelly Barrett as Senior Vice President of Product Management, with a remit to build the firm's product management and design leadership through multiple hires, as well as recruiting for data science and engineering. More
Audio, imaging and computing tech company Xperi, the parent of TiVo, Inc., has enhanced its in-vehicle radio intelligence portal to give broadcasters more comprehensive and timely audience analysis. More
Ipsos has reported first quarter revenue of EUR 554.9 million, down 2.4% from a year earlier and representing organic decline of 1.4%. Despite this, it has confirmed its targets for growth in 2026 as a whole, with a number of positives including a strong order book and recoveries in key sectors. More
In the US, CTV and programmatic ad tech company Viant Technology has agreed to acquire attention measurement specialist TVision Insights, in a deal valued at around $40 million. More
Local TV advertising platform Locality has integrated Nielsen's Media Data Engine (MDE) into its broadcast advertising infrastructure, enhancing demographic audience delivery and 'modernizing local television measurement in the US.' More
UK marketing budgets were revised upwards in the first quarter of the year, according to the IPA Bellwether Report - but once again 'market research' bucked the trend with respondents reporting a decrease. DRNO is increasingly skeptical about the significance of the MR figure. More
Brand lift measurement specialist On Device has appointed Josh Rucker as VP of US Sales, as it looks to invest and expand in the region following a 500% increase in Stateside studies in Q1. More
British-based site performance testing and tracking firm Webtrends Optimize has appointed Samantha Bessant as Customer Success Director, and part of its senior management team. More
Nielsen has appointed Roberto Ruiz as its new Head of Measurement Science, leading strategy and roll-out of new products and offerings for the global ratings and data group's measurement science arm. More
Consumer intelligence group NIQ has launched Growth Pathways, a new insights and analytics offering combining qual and quant research with its detailed retail measurement data to promise 'a connected view of how consumers think, feel and act.' More
In Sydney, Australia, visual communication platform Canva has announced the acquisitions of Simtheory, an AI collaboration and agent management platform, and Ortto, a customer data and marketing automation company. Both companies were founded by Chris and Mike Sharkey. More
Creative effectiveness platform System1 has upgraded its Test Your Ad measurement tool with new AI-enabled capabilities; and says the new version will also provide smarter diagnostics and more intuitive reporting. More
US-based market research consultancy Smarty Pants has launched GENspiration, a series of free live focus group sessions promising attendees better understanding of consumers in a different generation each month, beginning with Baby Boomers on 14th April. More
Media intelligence and planning software firm Guideline has unveiled Market Monitor, a new weekly subscription syndicated research product providing global advertising market insights built entirely on verified, transaction-level spend data. More
UK-based programmatic media company MiQ is acquiring LatAm-focused mobile app growth specialist Rocket Lab. More
Auckland, NZ-based research consultancy Palladium Insights has appointed Ian Bellerby as Head of Brand Tracking & Comms, its first senior hire in Australia; and Josh Thomas-Goodey as Director. More
Stagwell has launched Lou, an AI analyst within its brand tracking platform HarrisQuest. The new assistant is named after founder Louis Harris, and promises near-instant insights to support the platform's brand tracking and corporate reputation data, across 24 global markets. More
Media intelligence provider Samba TV has a new partnership with TiVo Ads, part of entertainment tech firm Xperi, integrating the former's analytics and audience targeting capabilities the latter's global CTV platform. Starting in the UK, the integration will then roll out across the world. More
Former BBC Studios Business Intelligence Director Sylvain Foucat has joined publisher Hearst UK as Head of Revenue Optimisation. More
Unified CXM company Sprinklr has announced a strategic partnership and integration with creator marketing and benchmarking specialist CreatorIQ. The deal brings together creator intelligence, social media management and paid activation in a 'more connected marketing ecosystem'. More
NIQ and its majority-owned joint venture MRI-Simmons have joined Comscore's Data Partner Network, which allows users to transform ID-based datasets into contextual audiences using proprietary predictive technology developed by Proximic. More
London-based ad tech and audience intelligence company MiQ is to acquire the Latin America business of digital advertising provider Adsmovil, creating what it says is the region's largest independent programmatic solution for brands and agencies. More
Commerce intelligence and ad targeting platform Criteo has expanded its GO platform to offer full self-service access for small and mid-sized businesses and growth-stage commerce brands. The firm has also appointed former Google Head of Shopping Courtney MacConnell as VP of Commercialization. More
In Sydney, Pureprofile has announced the promotion of Niamh Fitzpatrick to the newly created role of Chief Product & Technology Officer (CPTO). More
In the US, VideoAmp has announced an integration with O-N-X, an automated transaction platform focused on local broadcast television. O-N-X will now incorporate the media measurement specialist's national dataset. More
Oriane, a new video intelligence platform which will allow full searching of social media videos for visual content, audio, product appearances and social signals, has received $2m in seed funding and is set for launch this week. More
Research and advisory firm Escalent, the parent of C Space and Hall & Partners, has promoted Sarah Timmings to Chief Client Solutions Officer. More
New York-based consumer behavior specialist Cognitiv has launched an AI-powered tool called AudienceGPT, which helps marketers identify audiences based on real-time consumer journeys, moving audience targeting 'beyond static segments' and incorporating their likelihood to take action now. More
Atlanta, GA-based data activation and engagement platform MessageGears has added a new suite of capabilities called conversion reporting, linking campaign performance and revenue analytics directly to insights from full customer profiles in clients' business data. More
AI-powered advertising insights and intelligence platform Tenetic has launched an initiative called the Tenetic Institute, providing a forum to identify and discuss current structural challenges in advertising performance measurement, and ideas for addressing them. More
Comcast Advertising has announced the release of Outcomes+, a new targeting and attribution tool for advertisers using its premium TV and streaming inventory. More
Ad tech firm Mediaocean, the parent of measurement company Innovid, has moved the latter's Chief Strategy Officer Guy Kuperman into a group level role. More
Marketing platform Zeta Global has made its 'superintelligent agent' for enterprise teams generally available. Athena converts enterprise data into predictive answers, allowing users to spot and pursue opportunities and to 'prove the business impact of every decision.' More
CTV ad platform Keynes has announced a $40 million minority investment from Boston, US-based equity firm Volition Capital, helping its development of enhanced data and measurement capabilities, and its team expansion. More
In Los Angeles, creator marketing and benchmarking specialist CreatorIQ has appointed former Meta, Verifone and Xperi engineering leader Senthil Kumaran as Chief Technology Officer. More
Audio campaign tracking and optimization specialist Magellan AI has launched a new measurement product called Broadcast Radio Attribution, bringing performance data for broadcast radio campaigns together with data for podcasts, streaming audio and CTV, in one place. More
Nielsen has announced three senior appointments adding support for sports advertising and publishing clients. Seth Ladetsky joins as Head of Global Sports, and Trevor Fellows to lead advertiser and agency relationships. Fellows replaces Matt Devitt who moves to oversee national publisher accounts. More
Sir Martin Sorrell's S4 Capital has reported annual revenues of £755m, down 8.7% on a like -for-like basis, and says it expects a slight organic decline in revenue again in 2026. However, with cost-cutting measures apparently successful, profit margins should rise and shares have risen sharply today. More
Recon Analytics has paid an undisclosed sum to acquire device market intelligence firm Atom insights, which has operations in Canada and India. More
In London, the team responsible for the CitizenMe personal data exchange app have a new company, DataSapien, offering an AI platform which sits on mobile devices, providing behavioural data for consumer panel operators while ensuring sensitive personal information never leaves the handset. More
Broadcast software and services company RCS Worldwide, the parent group of Media Monitors and of music trend tracker Mediabase, has appointed Susan Larkin, a past Chair of the RAB, as its new President & CEO. More
Jamie Oyebode has joined London-based research firm davies+mckerr (d+m) as a Research Director. His previous work includes four years in consulting and analyst roles at Deloitte and two in senior insight roles at Sky. More
Having already delayed publication of its latest Gauge viewing shares report by a week, Nielsen has now postponed until next month, and says it will not be changing the methodology until later in the year. More
Digital ad trade body IAB Australia has begun work on an initiative called the Future of Measurement, examining audience and outcomes measurement systems; offering guidance on best practice; and setting out how it thinks the field is likely to evolve in Australia. More
Nielsen is to discontinue the monitoring of TV ad occurrences in 137 markets, from the end of this month, and to shutter its SIGMA radio ad monitoring service. More
Media and entertainment group Global, the owner of UK radio stations such as Heart, Capital, LBC and Classic FM, has announced a new data partnership with Sainsbury's and Nectar360, providing new retail media targeting and measurement options for digital audio campaigns in the UK. More
US company Guideline has extended its range of Ad Intelligence Insights products with the launch of Local Dynamics, a new subscription report delivering recurring analysis of advertising investment across US local markets. More
In Toronto, Canada, research consultancy Angus Reid Group has appointed two SVPs of Research, quant specialist Rohit Nair and qual and quant researcher Amy Knowles. More
Marcoms group dentsu has appointed Danica Bellchambers in the new role of Chief Data & Technology Officer in its ANZ region, charged with building a more connected and cohesive data, technology and AI strategy for the company. More
Media planning and measurement platform VideoAmp has announced new first-party data integrations with SiriusXM Media and National CineMedia (NCM), strengthening its cross-platform planning solution VXP. More
Disrupt Insight has appointed former Opinium and Walnut Unlimited researcher Hannah Reed as an Associate Director, strengthening its growing qualitative and cultural insight capabilities. More
Norstat has acquired Prague-based panel provider National Sample, thus expanding its proprietary panel coverage in Central and Eastern Europe with the addition of five new markets. More
In New York, ad tech company Smartly has agreed to acquire INCRMNTAL, an AI-powered platform providing real-time insights into the incremental impact of cross-channel marketing investments, without reliance on tracking, user-level data or formal experiments. Financial terms were not disclosed. More
Nielsen has delayed reporting of this month's edition of 'The Gauge', its analysis of television screen viewing, by a week. The move follows the company's adoption from February data onwards of DASH universe estimates from the ARF. More
Onclusive has launched a new platform bringing together media monitoring, measurement and management capabilities. More
Australian marketing mix modelling specialist Mutinex has appointed Mike Finnerty as President, United States; and promoted Lou Paskalis to Senior Go-to-Market Advisor. More
Media measurement and optimization platform Integral Ad Science (IAS) has appointed Kamelia Aryafar, Head of AI, Members at Netflix, to its Board of Directors. Aryafar has been Head of Engineering and AI for Gemini Enterprise, at Google, for most of the last six years. More
AppsFlyer has appointed Alexia Nakad as General Manager, Western Europe and the Middle East, leading its expansion across the region. More
Marcoms holding company Publicis Groupe has acquired measurement and content intelligence company AdgeAI, for an undisclosed sum. More
US company BIScience, developer of the AdClarity campaign intelligence platform, has added US linear TV coverage to its existing digital, social, video and CTV capabilities, via the launch of the TV Intelligence Suite. More
New York-based video campaign delivery and analysis firm Simulmedia has appointed Justin Nesci as Chief Commercial Officer, and Adam Gaynor in the new role of SVP and General Manager of its self-serve CTV ad platform Skybeam. More
London-based insights consultancy Acacia Avenue has been acquired by Accord Marketing. Accord is owned by the Conrad Group, which aims to build a specialist marketing services group focused on the leisure sector. More
The Australian wing of The Research Agency (TRA) has announced a number of senior promotions and a new Sydney headquarters to house its rapidly expanding team. More
In the UK, Barb has promoted Caroline Baxter to the role of Chief Executive. Baxter joined the video ad currency body in 2022, after 27 years at Kantar, and has served as COO since 2024. More
In Barcelona, multimedia communications group Mediapro has announced the launch of a market research division, which will include audiovisual consultancy GECA, social media management and OTT platforms, and will be led by Kike Lozano. More
Australia's new Move out-of-home audience measurement tool is live, more than six years after plans were first announced by the Outdoor Media Association (OMA). More
Kantar has appointed former Valtech leader David Gompel as Executive Managing Director in the UK. More
In New York, marketing effectiveness group Ebiquity plc has announced the appointment of David Swaebe as Head of Growth, Americas, and says it plans to accelerate its growth trajectory under the leadership of Americas MD Michele Harrison. More
US firm Zefr has received MRC accreditation for its brand safety and suitability labeling and reporting of YouTube video content across screens. The firm is already accredited for third-party viewability reporting on the platform. More
UK video audience body Barb has added pre-campaign planning functionality to its new Ads Hub, which provides analytics for full-cycle ad campaign planning and reporting. Users can estimate and forecast campaign performance across linear and VOD services using Barb data and media owners' first-party data. More
Attention tech company Lumen Research is teaming up with Netflix to help advertisers measure the attention paid to their ads across the streaming pioneer's global ad-supported CTV, desktop and mobile inventory. More
Retail and consumer intelligence provider Circana has unveiled Complete Why, an analytics solution based on POS data and giving CPG manufacturers rapid insights into the true drivers of sales performance. More
Amit Adarkar has joined i Genie as its India CEO, shortly after stepping down from the same role at Ipsos. He will lead the formal entry of the AI-powered platform into the country, and its expansion across the Middle East and the Asia Pacific region. More
In New York, AI-powered advertising insights and intelligence platform Tenetic has appointed former Comscore innovation leader Dr. David Algranati as its Chief Research and Production Officer, overseeing its research organization as well as its end-to-end production and operational process. More
London-based opinion and market research firm Thinks Insight & Strategy has been acquired by Montreal, Canada-based holding and management company Avenir Global. More
Toluna has launched a 'faster and simpler' version of its TEMPO brand equity tracking solution, designed to help both those wanting to run tracking more often and those seeking a practical introduction to formal, structured measurement. More
In New York, predictive advertising company Cadent has appointed Taly El-Zmetr in the new role of Chief Operating Officer, effective immediately. More
Global consumer intelligence company NIQ has announced revenue of $4.2 billion for the full year 2025, representing organic, constant currency revenue growth of 5.7%. Adjusted EBITDA rose 23.8% to $916.5 million. More
UK-based marketing intelligence platform Mortar AI has announced a partnership with creative impact specialist DAIVID, promising to bring 'all key campaign metrics' into a single platform. More
Manchester, UK-headquartered behavioural data company RealityMine has appointed Phil Miles, a member of its Board since 2024 and a former Managing Director at Google and YouTube, as its new Chairman. More
Accenture Ventures, the consulting giant's investment arm, has given its backing to Profitmind, an agentic AI decision intelligence platform built for retail teams, as part of a $9m seed round. The funds will fuel global scaling of the platform, recruitment and further extension of platform capabilities. More
US-based ad platform Infillion, the company that bought MediaMath in 2023, has announced the acquisition of veteran purchase intelligence company Catalina. Financial terms were not disclosed. More
Ad effectiveness platform System1 has appointed Mohan (Mo) Taylor as Chief Product and Technology Officer; moved Orlando Wood to Chief Creative Officer; and promoted both Andrew Tindall and Tristan Findlay to separate Chief Growth Officer roles. Chief Customer Officer Jon Evans departs the firm. More
Latana, a firm based in Berlin and offering an AI-powered brand tracking and consumer insights platform, has appointed Heather Prekop as SVP Commercial Development. Prekop will lead the company's presence in the US, where it has enjoyed rapid growth of late. More
In the US, a firm called TBD has launched out of private beta with $3 million in seed funding, offering a prediction market protocol designed to measure verified human sentiment. More
Nielsen has announced the addition of more than 200 new advanced audience segments, available in its cross-media planning and measurement solution Nielsen ONE. The offering makes use of the national consumer dataset of its consumer insights solutions arm, Scarborough. More
Following its acquisition by H.I.G. Capital in August last year, Kantar Media has announced it is rebranding as Fifty5Blue. More
Savanta has appointed former PSB Insights CEO Dave Gordon as Chief Commercial Officer, based in Boston, MA; and Anna Hamlin as Global VP of HR, based in London. More
Los Angeles-based marketing firm RAD Intel has launched a new business, Lickly, which promises mid-market brands access to an audience intelligence platform rivalling that of major corporates; and also spun out its RAD Amplify managed-services provider unit into a standalone company. More
Kantar has appointed Brandon Kirk as Vice President, Growth & Strategy, Media Measurement, leading its Canadian Media Effectiveness practice. More
In the US, marketing solutions firm OneMagnify has acquired the Performance Marketing business of Optimal, which specializes in performance media and audience data solutions. Terms of the transaction were not disclosed. More
The Malaysian Digital Association (MDA), the country's representative body for online publishers, ad agencies and digital service providers, has reappointed Comscore as its official Audience Measurement / Currency Partner and Similarweb as its Market Insights Partner. More
Trade association IAB Australia has launched a Retail Media Certification Program for the county's store chains, based on a model developed by IAB Europe. The program will independently audit retail media measurement practices and award a certification badge for compliant and 'mature' measurement. More
Kantar Media has appointed Mike Walsh, global CEO of legal and professional services company LexisNexis, to its Board of Directors. More
helia, the customer engagement agency within marcoms group Havas, has appointed Andy O'Carroll as its first Chief Creative Officer. More
YouGov interim Chair Deborah Davis has stepped down from the role and from the Board, the company has announced. Her permanent replacement is Ian Griffiths, who joined the Board in September 2025 and is a former Deputy CEO of Kantar. More
Kantar has appointed Sam Rihani as Managing Director of its business in Sweden, based in Stockholm and effective immediately. More
New York-based Becausal, specialist in causal AI-based CPG and retailer audience intelligence, has partnered with ad effectiveness analytics firm ABCS Insights to offer a new solution, the 'Always-On Sales Lift Measurement Module.' More
Vilnius, Lithuania-based research tech and data solutions provider Syno International has partnered with RAM Market Research to deliver enhanced cross-media measurement, custom studies and brand lift analytics. More
Pureprofile is acquiring Australian qual specialist CRNRSTONE Research, formerly known as Stable Research, from its current owner Bastion Group, for a total consideration of $AUD 700,000. More
In London, Kantar Media has announced the appointment of long-time Nielsen researcher Toni Petra as Chief Operations and Technology Officer, bringing together the two teams under one leader. She starts on 1st April. More
Independent marketing services and technology group PMG has opened two new offices, in Mexico City and Toronto, Canada, describing the moves as 'a significant milestone in its global growth strategy.' The firm says it will hire for a wide range of roles in both locations. More
Data and insights business Delineate has appointed brand strategist and marketing effectiveness expert Nigel Hollis, veteran of Millward Brown and Kantar, as an Advisor. More
AI firm Simile has secured $100m in funding, to develop its prediction technology, whose applications range from forecasting consumer behavior to suggesting likely questions from analysts during company earnings calls. More
In New York, Comcast Advertising has announced a partnership with travel and tourism data platform Adara to offer the sector 'deterministic-based measurement', at scale, for TV and streaming. More
TVision, which measures second-by-second television and CTV viewer engagement, has extended an agreement delivering its person-level calibration data for CTV to video audience measurement specialist VideoAmp. More
In the US, cross-industry group the Coalition for Innovative Media Measurement (CIMM) has added Disney's Dana McGraw, and Ben Hovaness of OMD to its Board of Directors. More
In London, strategic insight consultancy Firefish has announced the promotion of Lizzy Moroney to UK Managing Director, and the appointment of Jenny Kieras as Head of Growth. More
Australia-based cultural insights and strategy company The Lab has appointed Maria Georgopoulou as Senior Quant Strategist, and Ernest Mo as Quant Strategist. James Rochlin has been promoted to Executive Director, leading the now six-strong quant team. More
In New York, tech solutions provider Guideline has announced the launch of an innovation engine, the 'AI Factory', designed to help clients make more rapid and effective use of its Ad Intelligence products and Media Plan Management technologies. More
US-based cross-platform ad measurement and attribution company iSpot has launched an agentic AI-powered solution called SAGE, backed by an investment in NVIDIA AI servers which allow it to extract metadata and storylines from every frame of 2.5m ads, and compile themes from some 100m survey verbatims. More
Ad tech and measurement firm tvScientific has appointed Heather Carver as Chief Customer Officer. More
Nielsen picked Sunday's Super Bowl for the launch of an enhanced methodology promising more accurate measurement of co-viewing, especially for live events. The pilot service will run for a number of other major live sports and entertainment events in the first half of the year. More
London-based sports data tech firm Genius Sports is to acquire Legend, a global digital sports and gaming media network which helps clients to monetize their assets. The deal values Legend at up to $1.2 billion, the last quarter of which is dependent on near future results. More
In New York, audio industries tech and services company Triton Digital has announced the launch of the Podcast Metrics Industry Feature Set, a suite of analytics solutions giving publishers access to benchmarks, market share and audience data across the top 20 podcast markets worldwide. More
Eyetracking tech firm Tobii has reported an organic decline of 10% in net sales to SEK 193m ($US 21.4m), and EBIT of SEK -196m ($US -21.7m), in the fourth quarter. Excepting non-cash write-offs of goodwill, fair value adjustments and project write-offs, EBIT was SEK -1 million ($US -111k). More
In the US, Fox Corporation-owned streaming service Tubi has announced a new, multiyear partnership with Nielsen, giving it access to Audience Measurement and Streaming Platform Ratings, National TV research and Ad Intel. The two already work together for Digital Ad Ratings and Nielsen ONE Ads. More
Asia Pacific CEO Jason Scott has departed ad tech firm MiQ, according to reports. Scott has led the region for three years, and was previously ANZ Chief Exec for three years. More
YouGov has launched an AI-powered qual tool called BrandIndex Voices, which collects and analyses consumer conversations on a quant scale to reveal why brand perceptions change. More
In New York, video ad outcomes measurement firm EDO has announced a conversational AI agent called ChatEDO, accelerating access to its extensive database of Convergent TV advertising activity and outcomes. More
Kantar has appointed former Googler Rika Sharma as Executive Managing Director for its Southeast Asia Cluster and Singapore business. More
In New York, omnichannel advertising software firm Mediaocean has added to the responsibilities of Zvika Netter, CEO and co-founder of its digital measurement firm Innovid: he will now also serve in the new group role of Chief Innovation Officer. More
Chicago-based customer experience and marketing automation platform ActiveCampaign has announced the acquisition of Feedback Intelligence, provider of an AI tool which analyses unstructured conversations. More
Ipsos has appointed Natalie Otte as its Country Manager in South Africa, starting this week. Otte has served as Chief Client & Commercial Officer for Kantar's Insights Division in the country since 2019. More
Austin, Texas-based online survey and research services firm QuestionPro is to merge with its long-time sister company Trymata, provider of a UX research and usability testing platform. More
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