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Canada-based global trend-tracking and prediction technology firm RIWI has acquired the majority of the assets of survey and non-conscious data collection platform CoolTool. At the same time, the company reported 2023 revenue up 50% to $US 4.18m, relecting a previous acquisition. More
In Toronto, Canada, consumer insights and cross-platform audience measurement provider Vividata has announced a strategic partnership with data solutions and data science company Consumer Orbit. A new company and two new products are the immediate results of this collaboration. More
WPP has issued a first quarter trading update, with like-for-like revenue less pass-through costs down 1.6% to £2.69bn. CEO Mark Read said the results were in line with expectations, reflecting tough comparatives, and that the firm 'remains on track to return to growth in the balance of the year'. More
Strategic insight consultancy Firefish has hired Ajibola Bolarinwa as a Director in its US business, based in Los Angeles. More
Basis Research Group has launched a new team within its 'Ideas' division, based in Scottsdale, Arizona, focused on technical development and promising to deliver what it describes as 'the world's first Generative Business Intelligence solution'. More
Digital media measurement specialist DoubleVerify has been awarded MRC accreditation for Video Viewable Impressions and related viewability metrics in the Connected TV (CTV) environment. More
In the US, Dylan Mabin is leaving out of home (OOH) audience measurement body Geopath, after sixteen years with the organisation and three as its President. He will stay until a replacement has been recruited and onboarded. More
Digital music pioneer Spotify has relinquished its membership of the IAB, according to reports. The company with the largest global audio ad-supported revenue is therefore no longer certified for podcast audience measurement, but says it is 'taking a pause' and 'remains committed to the IAB mission'. More
In Washington, DC, WPP-owned research and analytics consultancy PSB Insights has appointed Christopher Frank as its new Chief Client Officer. More
In New York, audio research and analytics platform Veritonic has announced an integration with mobile marketing analytics and attribution platform AppsFlyer, giving the former's audio attribution solution seamless access to real-time data on in-app conversion actions across mobile devices. More
Legislation in the US state of Nebraska which would have taxed 'advertising', explicitly including ad measurement and effectiveness research, has been pulled from the slate before a vote, according to the Insights Association, which was part of a coalition opposing it. More
Purchase transaction specialist Behaviorally has announced two appointments in its expanding Chicago office: Morgan McClure joins as VP Business Development and Quinn Russell as Business Development Manager. More
US-based customer experience software firm Sprinklr has appointed former Walt Disney exec Venke Sharma to a lead role driving its Sprinklr Insights product, which provides real-time consumer, competitor and market insights. He is based in Mumbai. More
Purchase transaction insights firm Behaviorally has partnered with China-based eCommerce giant Alibaba to offer the former's pack testing products on the latter's TMIC (Tmall Innovation Center) platform, allowing users to assess the impact of packaging design and eCommerce visuals in the country. More
Marcoms network Stagwell, which owns the Harris Poll and Harris X brands as well as Maru Group, has opened its new EMEA headquarters in London's Blue Fin Building on the South Bank. More
California-based Dataplor, which collates data on business locations worldwide, has raised $10.6m in a Series A funding round, with which to accelerate its ongoing expansion and make a number of strategic hires. More
In the US, ad intelligence software firm AdImpact has partnered with Yahoo, enabling the latter's DSP to offer improved targeting and political audience segmentation for activation across local and national campaigns as elections approach. More
Washington, DC-based AI Squared, whose software helps clients integrate AI-based insights and data into their business applications, has announced Series A funding totalling $13.8m. The investment will help it expand its team and further develop its product. More
Ipsos has reported continued solid growth in the first quarter of the year, with revenue up 4.5% in organic terms, to EUR 557.5m. The EMEA and Asia Pacific regions led the way with revenue up more than 9% in each case (organic) while the Americas saw a 3.2% decline. More
NIQ's digital product content division Brandbank has launched a new product data optimisation solution, Content Health+, providing insights into category comparison and content benchmarking. More
Texas-based tech advisory, intelligence and research firm The Futurum Group is to acquire Techstrong Group, a publisher of tech community sites and provider of services such as buyer intent analytics, demand generation, IT buyer journey development and overall B2B buyer insights. More
DIY online survey pioneer SurveyMonkey has promoted Priya Gill to Global Head of Marketing, leading its marketing strategy and execution across all markets. More
Canadian-owned market research and analytics firm Leger has appointed four new members for its US team, including sales and research functions. Ben Piper and Matthew Luff join as VPs Business Development, Wayne Link as VP Client Development and Heather Hart as Associate VP, Research. More
Comscore has partnered with consumer engagement specialist Thece to track viewers' attention to livestreaming ads, and with marketing automation platform iZooto to deliver precise traffic and revenue insights to its publisher clients. More
Digital media measurement and analytics firm DoubleVerify (DV) has apologised to X, formerly known as Twitter, for an error which over a recent four-month period gave the microblogging site brand safety ratings as low as 70%, when actual scores were as high as 99.99%, according to reports. More
Austin, Texas-based firm The Next Practices Group (NPG) is launching a proprietary service for B2B tech and health tech brands, using AI and data science to sift actionable intelligence on ideas and trends from technology leader communities. More
Consumer insight and behavioural data technology company RealityMine has appointed former Google and YouTube advertising leader Phil Miles as a Non-Executive Director, effective immediately. More
B2B intelligence provider Rhetorik has released a solution it says will allow its US customers to benchmark their own organization's Diversity, Equity and Inclusion (DEI) data against industry standards. More
Text analysis platform Canvs AI has announced a new release of its AI Story Assist software, incorporating a new executive summary feature with interactive citations and quantification of the themes, topics and emotions identified in open-ended text data. More
In California, veteran food and beverage product development firm Mattson has announced the acquisition of Chicago-based Hyde Park Group Food Innovation (HPG) - giving it its first location outside the Bay Area of San Francisco. More
In Kentucky, USA, market intelligence provider TraQline has appointed Brian Lamar as Strategic Director of Survey Products, Hal Clark as VP of Strategic Accounts and Andrew DeCilles as VP of Alternative Data Solutions. The firm provides data on the durable goods industry. More
In Stockholm, enterprise insights and collaboration platform Stravito has launch Stravito Assistant, an AI-based 'insights companion' aiming to helps users find answers faster and ask better questions. More
In New York, marketing decision-making platform Extreme Reach has appointed former DISH Media exec Kevin Arrix as its Chief Growth Officer. More
Research tech company SightX has promoted Cameron Rau to a newly created position, Head of Customer Success and Research, responsible for helping customers make the most of the company's new products and approaches. More
Panel company Intra Research has appointed Helle Raun Oddershede as its new CEO, taking over from Marina Moshenska who moves into the role of Chief Operating Officer. More
Insights technology and panel provider Toluna has appointed Lucia Moir as Chief Operations Officer and promoted Priyanka Sarkar to Chief Research Officer. More
Marcoms group Stagwell has agreed to acquire São-Paulo, Brazil-based PROS Agency, a brand and marketing consultancy specializing in digital PR, creative planning and production, influencer marketing and brand development. More
AI-based consumer research platform Bounce Insights has brought in Aaron Peck as Regional Commercial Director, North America, as it expands into the US. The company has also added Ian Kiernan to its board as Non-Executive Director. More
In the US, ARF subsidiary CIMM has partnered with local broadcast television industry trade association TVB, in a new initiative designed to showcase innovations in measurement and currency development across the local TV and video marketplace. More
New York- and Austin, Texas-based b2b restech company Emporia Research has secured $4.7m in a seed round of funding, to expand its platform's capabilities. This will include further investment in AI, engineering, sales and data partnerships. More
San Francisco-based Writ has raised $3.8m in Seed funding, with which to expand its operations and continue development of its technology, which provides a space for clients' teams to share and discuss data to develop insights and improve business decisions. More
HfS Research has announced a strategic alliance with HEX Advisory Group, aiming to enhance their industry analysis offer, in particular around contract price benchmarking. More
In California, marketing firm Power Digital has enhanced its nova Intelligence platform with the launch of Creative Affinity, an ad creative analysis module designed with support from Meta engineers. More
In the US, evidence-based healthcare consulting firm KJT Group has appointed Ellen Gordon as SVP of Client Strategy & Growth. More
Snap Inc, parent of photo sharing app Snapchat, has announced a partnership and integration with app marketplace Snowflake, promising its advertisers encrypted, privacy-safe and effective ad solutions and signal measurement. Snap also has a new measurement partnership with AppsFlyer. More
In New York, UX research ops specialist Rally has raised $8.8m in funding, to help promote it to a wider audience and further develop its technology. More
London-based marketing group Unlimited, parent of insight agency Walnut, is to join Accenture Song, the business services behemoth's 'tech-powered creative group'. Terms of the acquisition were not disclosed. More
Atlanta, GA-based predictive analytics firm AnalyticsIQ has launched ChannelIQ, promising 'reliable and actionable insight' into consumer marketing channel preferences, for use in targeting and ad optimisation. More
Purchase transaction analytics specialist Behaviorally has announced a number of recent promotions, including Ethel Klein and Mavis Tong to VP Customer Success, Stephen Omogbehin to Vice President, IT, Coraline Petipas to Director, Customer Success and Natasha Gonzalez to Director, Behavioral Qualitative. More
Recently-merged B2B purchase intent specialists MRP and CONTENTgine have rebranded as pharosIQ, and launched a number of proprietary first party permission-based, down-funnel targeting capabilities. Chris Rack leads the new company as CEO. More
Washington, DC-based research consultancy PSB Insights has promoted Colleen McCauley to SVP of Marketing, serving on the firm's Executive Team and working directly with CEO Dave Gordon. More
Global consumer health company Haleon, the firm behind brands such as Sensodyne and Centrum, has appointed Geoff Painter as Global Head of Consumer Business Insights and Analytics. More
Santa Monica, CA-based research tech firm Fuel Cycle has enhanced its Research Engine platform with the addition of Universal Connections, a feature allowing users to run projects from within insight communities using their preferred insights tools, whether or not they are fully integrated with the platform. More
Custom market research firm AMC Global has appointed Jennifer Binelli as Senior Research Director, Strategy & Insights, and made a number of promotions including Ashley D'Annunzio to VP of Qualitative Insights and Reene Kalola to Senior Research Director, Strategy & Insights. More
US-based international data collection and research tech company Sago has launched a formal specialist Health offering, building on longstanding expertise in the sector and fronted by EVP of Healthcare Shannon Childs. More
Marketing intel and programmatic media specialist MiQ has announced the launch of its TV Intelligence platform in the UK, US, Canada and Australia, promising users a complete view of audience, campaign and competitor intelligence across linear TV, CTV and YouTube in one place. More
Social media management software firm Hootsuite is to acquire listening specialist Talkwalker, for an undisclosed sum. More
Danish neuroscience solutions firm Neurons Inc has launched an AI Copilot, promising its clients the ability to make faster creative decisions, optimise visuals and receive 'crystal-clear recommendations on what to do next'. More
Ohio, USA-based MarketVision Research has promoted Colleen Hennegan to Senior Vice President, recognising her leadership of the firm's successful Online Communities practice. More
Customer lifecycle analytics platform Quantum Metric has released a new version of its platform, focused on simplifying how organizations listen to and act on the needs of their customers. It includes Felix AI, a new session summarization feature powered by Google Cloud's Gemini Pro. More
Canadian insights association CRIC has launched annual awards for the country's analytics and research professionals. More
In New Jersey, USA, healthcare reputation management and patient feedback solutions firm rater8 has closed a Series A round of funding, for use in expanding its market reach to medical practices and hospitals of all types and sizes, and growing its team. More
Web and app digital experience analytics firm Glassbox has appointed former Instructure exec Michelle Suzuki as Chief Marketing Officer. More
Florida-based immersive advertising technology firm Trivver has unveiled technology which it says is the first to allow brands and organizations to measure viewability metrics in Extended Reality (XR) environments. More
Consumer intelligence firm NIQ has announced the launch of 'Full View - Measurement', a suite of features available within its Discover platform, promising an omnichannel view of data with item-level granularity for retailers, manufacturers and the financial services community. More
UK-based consumer and B2B researcher 2CV has announced eleven promotions, including Chris Oatey and Jon Smetherham to Regional Directors, responsible for leading the Asia team based in Singapore; and in the UK Kar Hoo Lee to Associate Director of Data Services and Abigail Plank to Associate Director. More
Marketing intelligence software company Proxima has closed a $12m Series A round of funding. Money will be used to further develop its technology platform, including AI-powered feature development, as well as recruitment for its tech and commercial teams. More
In the US, the 'Joint Industry Committee' (JIC) formed in January 2023 to provide more rapid accreditation of ad currency providers than the MRC has awarded full certification to Comscore and VideoAmp, but delayed a final decision on iSpot until June. More
Technology research and advisory firm Information Services Group has announced the launch of a new AI software research practice, via its software insights division Ventana Research. The launch complements that of the Group's Enterprise AI Advisory business, launched in January. More
Consumer information and credit reporting company TransUnion has partnered with researcher MRI-Simmons, promising clients 'improved actionability across the addressable marketing ecosystem'. More
Texas-based data collection and research solutions provider Veridata Insights has promoted Jennifer Miller to Vice President of Global Qualitative Solutions, and Paul Mastrianna to Senior Director of Sales, while Natalie Blahut joins in a full-time capacity as Qualitative Project Manager. More
In the US, Research & Marketing Strategies, Inc. (RMS) has appointed retail operations veteran Doug Sweet as Administrative Office Coordinator. More
In the US, cultural intelligence specialist Collage Group has added new features to its fleun.ci SaaS application: a Head-to-Head Dashboard, providing competitive insights; an Industry Dashboard giving a category-level view of brand-specific consumer sentiment; and an enhanced Audience Insights offer. More
Experience Management (XM) company Qualtrics has appointed Juan Rodriguez as Chief Information Officer and Assaf Keren joins Qualtrics as Chief Security Officer. More
Converged TV advertising solutions firm Cadent has agreed the acquisition of measurable programmatic advertising company AdTheorent, for around $324m in cash, or $3.21 per share. More
Unified customer experience management platform Sprinklr has appointed Amitabh Misra as Chief Technology Officer, starting this week. Misra will lead all R&D teams worldwide including product and engineering, and also joins the Executive Leadership Team. More
Minneapolis-based consultancy Foresight Strategy has appointed five members to its advisory board, including Cambiar founder Simon Chadwick, along with David Exelby, Lili Hall, Jeffrey Hunter and Reed Watson. More
Consumer intelligence provider NIQ has partnered with burger giant McDonald's USA to develop a new module called Cultural Resonance, part of its BASES ad testing portfolio. More
In the US, unified customer experience management platform Sprinklr has announced fourth quarter and full year results for the period ended January 31st 2024. Q4 revenue was up 17% to $194.2m, while non-GAAP operating income more than doubled to $32.4m. Full year revenue was $732.4m, up 18%. More
Personalized video content creation platform VidMob has brought in Matt Young as Chief Revenue Officer, promoted Erin Arnett to VP Client Solutions and Global Brands, and moved interim CRO JP Maheu into the role of strategic advisor. More
Customer engagement specialist Verint has announced Q4 and full year results for the period ending January 31st 2024. Q4 revenue grew 12% year-on-year to $265m, while full year revenue crept up just 0.9% to $910m. Full year net income more than doubled to $39.6m. More
Denver, Colorado-based AI solutions firm Veritone, Inc. has launched a conversational intelligence solution called Ask Veri, allowing users of its Digital Media Hub (DMH) to get actionable insights from their media archive data via simple chat. More
San Mateo, CA-based Observe, which helps clients store, manage and analyze their business data, has raised $115m in a Series B funding round, earmarked for expansion in North America. More
MCI, a tech-enabled business services conglomerate headquartered in Miami Beach, FL, has agreed to acquire Atlanta, GA-based Market Force Information, whose range of CX solutions includes customer feedback surveys, mystery shopping, operational audits and competitive benchmarking. More
In the US, the Media Rating Council (MRC) as issued a joint statement with the 'JIC' set up at the beginning of last year by OpenAP, the Video Advertising Bureau and a group of TV broadcasters - to clarify the distinct roles and approaches of the two bodies. More
In New York, digital audio and broadcast radio tech and services firm Triton Digital has acquired audio intelligence platform Sounder. More
Austin, Texas-based Measured has launched a platform promising marketers the ability to view incremental ad performance across all paid media platforms, in one place, without the need to track users across the web. More
Comscore has announced the resignation of Pierre-Andre Liduena from its Board of Directors, effective next week. Liduena had joined following the investment of Charter Communications in 2021. More
Anil Goel has joined Nielsen as Chief Engineering Officer, leading its technology and engineering teams to drive product innovation and advanced technology adoption. He is based in Bengaluru, India and will report to CEO Karthik Rao. More
Eponymous online survey firm SurveyMonkey has promoted Jing Huang to VP, Artificial Intelligence and Machine Learning, Katie Miserany to SVP and Chief Communications Officer, and Craik Pyke to VP, Infrastructure and Security Engineering. The firm now boasts gender equality at both the C-Suite and VP levels. More
Media measurement and optimisation platform Integral Ad Science (IAS) has announced a partnership with photo sharing pioneer Snap Inc., promising advertisers increased transparency, brand safety and suitability across their Snapchat campaigns. More
Advertising Resource Management (ARM) software company MINT has appointed Christoph Kruse as Global Marketing Director. He was previously Director of Regional Marketing in Europe at Outbrain. More
Data management and quality specialist Foundational, which has locations in San Francisco and Tel Aviv, has secured $8m in seed funding, with which to further develop its product and add new capabilities for developers building at scale. More
Comscore has announced that its Directors will now support the addition of Matthew F. McLaughlin to the Board at the forthcoming 2024 annual meeting of stockholders. Former DoubleVerify exec McLaughlin was put forward by activist shareholder 180 Degree Capital Corp in January. More
Comcast subsidiary AudienceXpress is collaborating with viewing measurement company iSpot, to evaluate how the latter's syndicated national TV ratings can be incorporated into the AudienceXpress platform and enhance its syndicated measurement currency. More
Insight and analytics group BVA BDRC has launched synthetic data product Pixel.AI, which it says accurately predicts responses from restricted segments by training on existing and representative data. More
Insights and experience tech company PG Forsta has appointed Mike Thompson as Chief Analytics Officer, and says he will drive the development of new AI-driven capabilities and products, following the company's commitment to invest $500 million in the area over five years. More
Marketing strategy, consumer behavior and analytics consultancy GBK Collective has appointed Virginia Lennon as SVP of Research and Insights, Prachi Bhalerao as Marketing Data Scientist, and Reagan Jacobs as Senior Analyst. More
Consumer intelligence specialist NIQ - previously Nielsen IQ - has appointed former TransUnion exec R. Dane Mauldin as Chief Transformation Officer. He replaces Curtis Miller, who moves into the role of Chief Strategy Officer. More
Nielsen has announced an agreement with ridesharing network Lyft, to measure the audience for the latter's in-app advertisements delivered through Lyft Media. More
In California, secure data access management company Dymium has emerged from stealth with $7m in funding, to be used to advance product development and expand the company's sales and marketing teams. More
In New York, transaction insights specialist Behaviorally has announced the appointment of Richard Bell as Managing Director, Global Client Capabilities. More
London-based global media measurement and optimisation platform Integral Ad Science (IAS) has won MRC accreditation for its integrated third-party calculation and reporting of YouTube video viewability, which is based on audited data from Google's ADH-MP. More
In the US, Comscore has been granted accreditation by the Media Rating Council (MRC) for the Total Household Rating and Average Audience estimates in both its national and local TV Time Based Grid reports. The award means Comscore is currently the only company accredited for its local TV measurement. More
Ipsos has launched an Out of Home (OOH) advertising solution promising to help users assess and optimise OOH creative in as little as 24 hours. More
In the US, cultural intelligence specialist Collage Group has appointed Elizabeth Jackson as its first Chief Marketing Officer. She brings to the role more than thirty years of experience in marketing, strategy, insights and new product innovation. More
US-based online data collection company Full Circle has appointed Dynata veteran Jason Henderson as a Sales Manager with a focus on West Coast customers. More
In New York, AI-powered ad tech company Smartly has launched Brand Pulse, which taps data from Comscore and GWI (Global Web Index) as well as its own sources to give users a holistic view of the customer journey, including ad impact. More
US firm Decision Analyst has promoted Bonnie Janzen to President, taking over the role from founder Jerry W. Thomas, who continues to serve as CEO More
Comscore has launch its Social Incremental audiences service, part of its MMX Platform suite, in the UK. The solution measures incremental traffic across social media platforms, with deduplicated, person-level reach and a unified view across desktop, mobile and social. More
British-based ad impact measurement and forecasting specialist System1 Group Plc has appointed Mike Perlman as Chief Commercial Officer and Alex Banks as SVP of business development for The Americas. More
In Vancouver, BC, Canada, 'creator commerce' platform Trnd has launched a service called Advanced Brand Analytics, allowing users to evaluate their influencer marketing strategies with the help of data on creator performance, audience engagement and conversion. More
In California, eCommerce solutions and consumer analytics provider PriceSpider has announced a number of upgrades to help brands build seamless omnichannel experiences. They include new data sharing and integration tools. More
US-based mobile app market intelligence and insights provider Sensor Tower has announced the acquisition of mobile marketing firm data.ai, formerly known as App Annie. Terms were not disclosed. More
In the US, neuro- and behavioral science specialist HCD Research has appointed Rachel Czapla as Senior Director of Global Research and Consulting. More
Market Research charity the MRBA has three days to run on its 2024 auction. Bidding for two tickets to Taylor Swift's sold-out Eras tour (Wembley Stadium concert, August) currently stands at £1,500, but those with more modest budgets can bid for bottles, days / meals out and other items. More
Customer journey management and insights firm TheyDo, based in Amsterdam, has secured $34m in funding, with which to increase R&D - focused on AI and data ingestion - and build out its customer-facing team in the US. More
California-based CX solutions firm Five9 has appointed former Gartner exec Steve Blood as Vice President of Market Intelligence and Evangelism, based in Europe. More
Business Intelligence platform Omni has raised $20m for continued development of its platform. In addition, former Looker Chief Revenue Officer Lambert Billet has joined Omni's Board of Directors. More
Consumer and B2B research agency 2CV has promoted Sabine Cronick to the role of CEO of UK/EU, and James Redden to CEO of US and APAC. More
New York-based Adelaide, which provides attention-based media quality measurement, has added coverage of CTV to its Attention Leaderboard service. More
Personalized shopping experience company Fermat, based in San Francisco, has more than doubled its funding to date with a $17m raise. The firm's software allows users to launch, test and optimize web pages based on individual customer journeys and the preferences and intentions they reveal. More
San Diego-based omnichannel consumer data and analytics platform Daasity has acquired Red Fox Analytics, which provides analytics for for retail-focused CPG brands, for an undisclosed sum. The combination promises merchants online and off-line sales, distribution and marketing data in one place. More
In Dallas, 'Creator Commerce' company LTK has launched LTK 360, a full-funnel influencer marketing measurement and analysis platform, while adding CTV to the list of media for which users can create, launch and measure advertising. More
Attention measurement specialist Amplified Intelligence has teamed up with photo sharing app Snapchat and media agency OMD to assess how audiences engage with Snapchat's augmented reality (AR) Lenses. More
Chicago-based analytics software solutions company Ocient has raised $49.4m in en extended Series B round of funding, earmarked for product development. The firm's software conducts compute-intensive analysis of complex, large-scale data for insights and decision-making, with a focus on energy-efficiency. More
Digital media measurement specialist DoubleVerify (DV) has expanded its partnership with media giant NBCUniversal, to provide program-level measurement solutions across OTT devices, including CTV. More
San Francisco-based predictive intelligence firm 6sense has appointed Jerome Levadoux as its first Chief Product Officer. More
US measurement standards organisation The Media Rating Council (MRC) has appointed Hannah Bolcar as Director, Measurement Audit Operations. More
Comscore's programmatic ad targeting division Proximic has partnered with advertising and martech group Epsilon, providing contextual classification of sites to help the latter's clients monitor issues like brand suitability and inventory quality. More
US-based insights and strategic consulting firm M/A/R/C Research has appointed Michael Feehan as Senior Vice President and Practice Leader in its recently-expanded Health and Well-Being Division. More
In West Palm Beach, Florida, MR industry veterans Hugh Davis and Keith Price have launched ACKWEST Group, a holding company which will focus on buying and developing emerging tech-driven enterprises in the consumer insights and marketing services sector. More
Former Dynata Chief Gary Laben has joined retail and consumer goods analytics and inventory optimisation firm Trax, as CEO. More
Canadian-owned market research and analytics firm Leger has upped its stake in remote, AI-driven advertising test platform CUBE AI to 51%, having been a minority shareholder since 2022. More
In Toronto, Canada, survey software firm Q-Fi Solutions has been acquired by co-founder and CTO Rafael Mangra, who is relaunching the company with a range of branded solutions. Mangra was previously a minority shareholder while the majority of shares were owned by The Logit Group. More
Consumer behavior data firm Circana has launched SalesTrack, which tracks brand performance relative to competition on a weekly basis within the Canadian foodservice industry. More
Recently-launched research operations hub BioBrain has appointed Market Xcel veteran Ashwani Arora as Director of Strategy and Insights, and a Partner in the business. More
In the US, media measurement and optimization firm Prescient AI has secured $10m in Series A funding, with which to further develop its product, expand sales and add new media channel integrations. It has also enhanced its attribution model to measure the halo effects of campaigns on sales in the Amazon marketplace. More
President Biden has signed into law the Consolidated Appropriations Act 2024, which among most other federal agencies provides the U.S. Census Bureau with its budget to September 30th. At $1.382bn, the Bureau's fund is well below the $2bn that Census stakeholders had urged. More
Customer and employee experience firm Medallia has appointed Ben Brewer as Chief Revenue Officer. More
MR reporting software and services company Indico Labs has appointed Warren Smith as Technical Operations Lead, Edward Lidbetter as Product Owner, and Lucy Robbins as Product Marketing Manager - as it looks to scale up its SlideGen product this year. More
Global non-profit organization Women in Research (WIRe) has added Meta's Jackie Chan, Alex Owens of Unilever and Reckitt's Dr. Elaine Rodrigo to its advisory board, as well as System1's Chief People Officer Emma Cooper representing the supply side. More
In Boston, US, streaming technology company Brightcove has launched 'Publisher Insights', part of its Media Studio Premium solution, which provides real-time analytics specifically for news organizations and other organizations focused on rapidly and constantly updated content. More
Technology research and advisory firm Information Services Group (ISG) has reported revenue for the full year 2023 of $291m, up 1.7% despite a very slow fourth quarter in which revenue dropped 11% to $66.2m. More
US firm PeakMetrics has raised $3m in funding to expand its market and further develop its 'narrative intelligence' technology, which helps governments, companies and other organisations deal with online risks from misinformation and media manipulation. More
In the US, consumer insights firm C+R Research has partnered with Nexxt Intelligence to offer clients 'deeper and more insightful responses' from survey participants using AI. More
Audience engagement veteran Josh Chasin is to advise digital marketing analytics platform FutureSight as it widens its focus to serve 'midmarket' customers. Chasin previously held senior roles at VideoAmp, Comscore, Arbitron and SMRB. More
Miami-based PR platform Muck Rack has enhanced its measurement and reporting capabilities with new features for areas including media impact analysis, brand reputation insights and competitive analysis. More
Research platform Discuss has announced a Spring round of new product features, including expanded GenAI summaries for global research; a new one-stop-shop consumer reach tier for global brands; off-platform research capabilities; and enhanced machine transcription. More
Amperity, a customer data platform (CDP) for consumer brands, has announced two new generative AI capabilities, Explore and Assist. More
Comscore has reported full year 2023 revenue of $371.3m, down 1.4%, but with FX-neutral adjusted EBITDA up 29% to $46.9m. CEO Jon Carpenter pointed to growth in local TV measurement and in the CCR and Proximic offerings as strong indicators for the future. More
Similarweb has announced the acquisition of ad intelligence specialist Admetricks, whose software will now form the core of a new Similarweb Ad Intelligence product. More
Customer data science pioneer dunnhumby has partnered with location analytics specialist Placer.ai in the US to provide retailers and CPG companies with a combination of on-and off-line customer insights and personalize customer communications and experiences. More
In the US, research agency Shapiro+Raj has added an AI Innovation Group to its Technology Practice, with Scott Swigart still leading the enhanced unit. More
In the USA, integrated ad intelligence and viewing data provider AdImpact has appointed Laia Pescetto as Vice President of Marketing, following 400% growth in its industry-wide ad solutions client base in 2023, Its core political ad business has also grown rapidly. More
New York-based Remesh has upgraded it AI-powered insights platform to allow users to upload research data collected on other platforms for analysis - including large quantities of open-ended survey feedback. More
In Philadelphia, account intelligence provider MRP has merged with b2b technology insights and lead generation firm CONTENTgine, to create an end-to-end provider for the entire b2b technology sales and marketing process, from demand generation to sales pipeline activations. More
US-based data firm J.D. Power has completed the acquisition of Autovista Group, which provides automotive data, analytics and industry insights in Europe and Australia, from asset management firm Hayfin Capital Management. Autovista CEO Lindsey Roberts becomes President of J.D. Power Europe. More
Comcast Advertising, the ad division of Comcast Cable, has launched a new solution called the Signal Authentication Service, which it says will improve the accuracy of cross-screen reach and frequency analysis. More
US-based audience measurement company VideoAmp has unveiled a big data and technology 'engine' called VALID, which measures and targets cross-platform audiences and promises more efficient media spending, higher conversion rates and more accurate data for publishers. More
NIQ, the consumer intelligence company previously part of Nielsen and now combined with GfK, has launched a Global Media Division, which it says is 'designed to enhance the value advertisers derive from their marketing efforts' - and has appointed Lana Busignani to lead it. More
London-based APL Media is integrating the technology of US-based feedback software firm Social Asking, aiming to 'bring cutting-edge AI to audience engagement' and allow brands to understand their audience in real time. A new division of APL will serve as Social Asking's lead (UK) sales agent. More
Fitchburg, MA-based MR services and technology firm Jibunu has launched MR-LEAP, a solution designed to redefine efficiency in survey programming services. More
Automotive marketing and software solutions firm Affinitiv has appointed Andy Byrne as its new Chief Revenue Officer. More
Ipsos has launched InnoExplorer, which uses generative and analytical AI to help clients accelerate innovation cycles 'from months to days' and improve success rates. More
Leap day - also apparently known as Rare Disease Day - sees the launch of a new insights company, PatientSight, operating a subscription based platform connecting life science organizations with survey findings for rare disease patients, analyzed and displayed in dashboards. More
Brand tracking specialist Tracksuit has raised $13.5m in Series A funding, which it will use for its official launch in the US and UK markets, and to expand its research and platform capabilities. More
Healthcare data and technology solutions company Veradigm has agreed to acquire healthcare modeling specialist ScienceIO, for around $140m in cash. More
In the US, former Ipsos execs Dana Keilman and Nicole Munsey have launched Morning Light Strategy, which will provide insights and strategic guidance for clients looking to drive growth in the 50+ market. More
Marcoms group Stagwell has reported full year 2023 revenue of $2.53bn, down 6% year on year, and adjusted EBITDA of $360m, down 20%. However the company reports strong new business, good growth in EMEA and for its Marketing Cloud suite, and is forecasting a return to growth in 2024. More
Miami-based Myko, which allows sales and revenue teams to analyse their data and get rapid answers with simple text prompts, has raised $2.7m in seed capital, with which to reach new customers and expand its offering. More
Data collaboration platform InfoSum has announced a partnership with independent media agency Canvas Worldwide, allowing the latter's clients to activate and enrich their first party data. More
Marcoms group Stagwell, the owner of the Harris Poll and Harris X brands as well as Maru Group, has launched a new global research community called Unlock Surveys, with plans to add more than 200,000 high-quality, active survey members in 2024. More
Insights platform mTab has secured $15 million in growth credit financing, from Kayne Anderson Growth Capital, with which to accelerate its global expansion, add customers in new industries and continue enhancing its technology. More
Marcoms group Stagwell has agreed to acquire What's Next Partners (WNP), a French digital brand and marketing consultancy whose offer includes consumer intelligence, CRM and data analytics as well as strategic planning, ad creative and digital content production. More
In the US, Allison Wilt and Steve Ingledew have launched ContextualY, a specialist B2B research agency whose four founding Principals between them boast more than a hundred years of experience supporting technology clients and stakeholders. More
Ipsos North America has appointed former Worthix and GfK exec Rogerio Monteiro as SVP / Senior Client Officer More
GenAI-based consumer emotion and sentiment specialist Glimpse has appointed former Cint and Dynata researcher Mike Steinberg as Vice President of Business Development. More
Marcoms group Stagwell has acquired London-based Sidekick, an agency collective with skills in experiential marketing, digital storytelling and branded content - and will combine it with its San Francisco-based global marketing and comms consultancy Allison. More
New Jersey-based applied behavioral science insights agency has appointed Brian O'Hara as VP of Business Development, and Trisha Nagpal and Anushka Bhansali as Behavioral Associates. More
In Oregon, identity verification specialist SheerID has launched two new services: Marketing Hub, a curated marketplace of solutions to engage communities; and DataConnectors, which streams verified first-party consumer data into more than 400 martech solutions including CRM and CDP systems. More
WPP has reported preliminary results for the full year 2023, with revenue (less pass-through costs) of £11.86bn, up 0.9% on a like-for-like basis, and operating profit down more than 60% to £531m. More
Comscore has upgraded its Campaign Ratings (CCR) service to extend deduplicated audience measurement to the local market level, and says that for the first time CCR will integrate national and local linear TV, digital, streaming and social channels. More
In Canada, qual research tech firm Recollective has launched two new services, Recollective Connect and the Recollective Qualtrics Integration, helping research agencies and brands to engage their research participants 'seamlessly and efficiently'. More
Cross-media ad delivery and measurement platform Innovid has announced the availability of publisher-level outcomes analysis for all DSP and SSP campaigns, allowing brands and agencies to 'understand, assess and compare' performance in detail and 'without bias' across all their media buys. More
Atlanta, GA-based AnalyticsIQ has added to its range of healthcare solutions with the launch of an enriched National Provider Identifier (NPI) data offering, promising marketing and analytics teams deeper insights into healthcare providers (HCPs) as individuals, to improve targeting and engagement. More
Ipsos has reported organic, constant currency revenue growth of 8.8% for the fourth quarter of 2023, and 3% for the full year, with operating profit stable at an all-time high of 13.1%. More
Research tech company SightX has appointed former US marine Dr. Brad Smith as its first VP of Strategy, with a remit to lead advancements in user-centric innovation, enhance user experience and bolster the company's go-to-market capabilities. More
Transaction data specialist Behaviorally has expanded its business development team in New York with the appointment of Director Peter Cloutier, and in Chicago where Shane Schultz joins as a Manager. More
Business services behemoth Accenture has agreed to acquire CX analytics provider GemSeek, for an undisclosed sum. More
In Congress, New Jersey Republican representative Jeff Van Drew has introduced legislation which would close down the annual American Community Survey (ACS), which replaced the old decennial census long form in 2005 and is described as 'essential to the development of representative samples'. More
US-based healthcare sector insights firm Apollo Intelligence has acquired GlocalMind, a tech-driven MR services and panel company operating in the same sector. More
Atlanta-based call tracking, marketing and lead intelligence platform CallRail has added AI-driven, self-reported attribution capabilities to its CallRail Labs innovation program, promising visibility into the impact on sales of branding, word of mouth, social media and other channels. More
New York-based audio analytics and research platform Veritonic has partnered with computer vision and attention AI company Realeyes to launch the Audio Attention Report, putting data behind the untapped potential of radio and podcast audio advertising. More
Chandler, Arizona-based researcher Ironwood Insights Group (IIG) has announced the acquisition of Maryland-based qual provider The Research Group and its focus groups and recruiting division Observation Baltimore. Barbara Gassaway, President and founder of The Research Group, joins IIG. More
In the US, OvationMR has recently made three appointments: Alex Sutter has been promoted to VP of Qualitative Insights while Cara Christensen and Hiram Santiago join the company, both with the title of Director, Insights Solutions. More
Yahoo has launched a rapid insights solution called PurpleLab, based on Qualtrics technology - initially in Australia and Southeast Asia. More
In New York, audio analytics and research platform Veritonic has launched Brand Lift Pulse, an addition to its established Brand Lift solution which it says brings its data to those running campaigns of any size. More
Digital media measurement and analytics firm DoubleVerify (DV) has enhanced its solutions for measuring and protecting clients against 'Made For Advertising' (MFA) content online, promising them the ability to 'optimize media investments, by carefully balancing brand protection and campaign scale'. More
Longtime Ipsos exec and current Global Head of Audience Measurement Liz Landy is to leave the company at the end of this month. Daniel Wong-Chi-Man will step up to Lead the Audience Measurement Service Line globally, while Ipsos iris leader James Oates will add responsibility for the business in the UK. More
Nielsen has announced that its Pacific Broadcaster & Publisher Lead Tony Boyte will be stepping down in April, to be replaced by eighteen-year company veteran Scott Gillham. More
In the US, enterprise marketing attribution platform Alembic has raised $14m in series A funding, which it will use to enhance its engineering capabilities, broaden its product range and accelerate client acquisition. Backers include Jeffrey Katzenberg and Joe Montana. More
In San Francisco, consumer insights, marketing strategy and training firm Ignite 360 has announced that founder and Chairman Rob Volpe will resume his role as CEO from next week, as current Chief Lisa Osborne leaves for an insights leadership role at a healthcare nonprofit. More
Toronto, Canada-based gaming industry analytics and infrastructure provider Helika has completed an $8m Series A funding round, for use in accelerating the launch of its AI-powered Game Management products. More
Reputation and risk intelligence provider Signal AI has acquired Social 360, which monitors and analyses online comment influencing the reputation of clients around the globe. More
Packaging, NPD and shopper specialist PRS IN VIVO has appointed Richard Bordenave as global Chief Behavioral Officer. More
In the US, broadcasting and publishing network Nexstar Media Group has appointed Stacey Lynn Schulman as its first EVP, Platform Marketing and Intelligence. More
Kantar has announced a partnership with computer vision and attention measurement specialist Realeyes, integrating the latter's Verify identity recognition software into the former's anti-fraud software QubedAI. More
Glassbox, which provides data and insights on the digital experience for web and mobile applications, has launched a new solution called 'Voice of the Silent' (VoS). The firm says traditional VoC programs capture feedback from an average of only 4% of customers. More
UK-based agency Firefish Group has announced five promotions and seven new hires across the business. Fenella Twohig, Ciara Larkin, Rebekah Smith, Karen Chong, Chloe Lee, Jamie Robertson and Jonathan Dance all join the company. More
'Intelligent workforce insights' firm Sapience Analytics has received a 'large' amount of new growth funding for its platform, which informs managers about employee activity across their enterprise, promoting cost management and operational efficiency. More
European consulting and digital services firm Sopra Steria has announced a partnership with media insights firm TRP Research to help broadcasters, advertisers and others understand the way television and VOD services are consumed across different devices and platforms by UK audiences. More
Labor market analytics specialist TalentNeuron has revamped its leadership structure to handle 'accelerated growth and innovation'. Gabriel Pauliuc joins as CTO and Elin Thomasian as SVP of Strategy and Consulting, while recently appointed David Wilkins adds the role of Chief Product and Marketing Officer. More
B2B purchase intent data specialist TechTarget has announced a partnership with software review and assessment site G2, to help B2B enterprise technology buyers through the purchase cycle. More
Publisher Gannett / USA TODAY Network has appointed a dedicated Chief Data Privacy Officer, Marci Moss, with a remit to safeguard the information entrusted to its publications by clients, partners, users and employees. More
Canada-based B2B data services company Rhetorik has announced the acquisition of 1 Stop Data Ltd, another B2B data business based in Wokingham, UK. More
Online sample marketplace and research tech company PureSpectrum has appointed former Ipsos, Nebu and Bilendi exec Ian Roberts as Business Development Director for EMEA, based in London. More
San Francisco-based start-up Motif Analytics has emerged from private beta to offer general availability for its analytics tool - and has secured $5.7m in seed funding. More
US-based B2B data and software firm ZoomInfo has launched Copilot, an AI-powered solution promising to bring its data together with a client company's first party CRM data and provide insights for use by salespeople. More
Nielsen is expanding its Connected TV (CTV) measurement of YouTube ads into eleven additional global markets, including Germany, India, Japan and the UK. More
In San Francisco, retail analytics solutions provider Intelligence Node is expanding its offer for retailer clients and third-party sellers, promising an enhanced online shopping experience with more information to support product selections and purchase decisions. More
US firm Ironwood Insights Group has appointed Jeb Bullis to lead the expansion of its Ironwood Online offering, and Stuart (Stu) Cohen to focus on the growth of its full service division. More
New Jersey-based applied behavioral science insights agency BEESY has hired Nicole DelBuono as a Technical Project Manager. More
In the US, technology researcher Forrester has reported full year 2023 revenue of $480.8m, down 11% on 2022. Adjusted net income was $36.6m, down from $47.2m a year earlier. More
Canada-based sister firms Rival Technologies and Reach3 Insights have appointed Kristine Steuart as Chairperson and two new members for the Board, Ipsos veteran Gary Bennewies and serial entrepreneur Brian Craig. Meanwhile Paula Catoira, who in a previous employment was Steuart's Chief of Staff, is promoted to CMO. More
PureSpectrum has appointed former Qualtrics and Dynata employee Mani Padmanabhan as Senior Client Director for Asia, based in Singapore. More
Lexicon Branding, which develops brand names and wordings for products, services and companies, has appointed three directors including Dmitri Seredenko as Research Director; and has expanded its studio capabilities. More
Consumer research platform GWI has partnered with Dynata to launch a solution called GWI Audience Activation, offering end-to-end marketing including segmentation, profiling, planning and activation, for pre-built or bespoke segments using the firms' global audience data. More
Canada-based analytics and MR solutions provider Torfac has appointed Srinivas K M as Director of Client Development, based in Bangalore, India. More
Customer and employee experience firm Medallia has announced four AI-based innovations - Ask Athena, Intelligent Summaries, Smart Response and Themes - geared to personalising customer and employee experience; and has launched a fully self-service MR tool, Medallia Agile Research. More
In Dallas, Texas, data-driven marketing and business intelligence solutions firm Data Axle - formerly Infogroup - has hired Andrew Frawley as its new CEO. He replaces Mike Iaccarino, who will remain as Chairman but dedicate himself to running a European-based direct marketing business. More
Consumer behavioral data firm Circana has launched Liquid Data Engage, which allows retailers to manage market performance, category management, loyalty, supply chain, and retail media data assets in one solution, and identify opportunities for growth. More
New York-based dataroomHQ, whose platform brings SaaS clients' operational metrics together for business analysis and forecasting, customer targeting and financial planning, has announced a $3.5m funding round. Funds will be used to bring the platform to market after two and a half years in development. More
In the US, insights-driven marketing communications agency The Bliss Group has appointed Emily Porro as SVP and co-leader of its Impact practice. More
Technology consulting firm Gartner has reported full year revenue of $5.9bn, up 8%, and adjusted EBITDA of $1.5bn, up 2% after allowing for currency changes. Revenue growth slowed again and EBITDA fell slightly in the fourth quarter. More
In the US, newly launched data collection firm Fusion Healthcare Fielding has launched the Health System Executives Panel, comprising C-Suite and Director level executives from healthcare organizations from hospitals and clinics to health systems and managed care entities. More
With election year well underway, Comscore has announced an integration with political data provider TargetSmart, giving the latter's clients access to the former's granular media planning and evaluation data. More
Real estate consumer intelligence platform Audience Town has secured an unspecified amount of additional funding with which to continue expansion and development of its analytics platform. More
In the US, cookieless targeting and digital identity solutions firm Semcasting has launched RTVM, a tool offering political campaigns 'complete transparency' across platforms into which voters they have and have not 'reached' with which messages. More
Media measurement and optimisation platform Integral Ad Science (IAS) has rolled out an AI-driven Total Media Quality (TMQ) Brand Safety and Suitability Measurement product, across Facebook and Instagram Feed and Reels. More
Digital consulting, marketing and tech business Emtec is unifying its businesses and rebranding as Bridgenext. Its services include data, analytics and AI, as well as the creation and measurement of digital experiences. More
Consumer data giant Circana has announced changes to its commercial organisation including the appointment of former CPG sector President Jeremy Allen as Chief Commercial Officer. Tim Bush, currently President, General Merchandise, will retire by the end of the year after two decades at Circana and NPD. More
In New York, Nielsen has announced it will expand coverage of its National TV out-of-home (OOH) panel this year, in order to 'fully represent all US TV households'. More
US-based big data and AI solutions firm Databricks has acquired natural language-based data collaboration platform Einblick More
First-party data provider Dynata has recently appointed long-time Toluna marketing leader Janice Caston as EVP of Marketing, and Rebecca Bello as VP Product. More
Nielsen is suing rival TV audience measurement firm VideoAmp for alleged infringement of two recently-issued patents concerned with the correction of viewing data skewed by 'phantom' or 'zombie' viewing. More
Food, facilities and hospitality services provider Sodexo has announced the global launch of an Accelerator Programme with categories for entrepreneurs in data analytics and customer experience. More
In California, full service marketing and PR firm Creativ Strategies has launched a new division called Creativ Insights, bringing together the marketing consultancy expertise of the parent firm with the skills and tech of data science firm talkAItive, whose founders Vibhu Bhan and Joe Lai join to lead the new unit. More
In the US, innovation and experience consultancy Bounteous is to merge with digital engineering, data and AI services provider Accolite Digital, creating a new end-to-end digital transformation services consultancy with a focus on 'co-innovation'. More
Former Ugam Solutions and Discuss exec Vinay Raj Rao has launched BioBrain, a platform which claims to 'seamlessly connect the entire research ecosystem' for improved efficiency and deeper insights. More
Comscore has promoted Alejandro Fosk, previously SVP for Latin America, to EVP International, overseeing its EMEA, APAC and LATAM regions. More
MR operations company OpinionRoute has announced three senior appointments: Kayla Cousineau has been promoted to COO, Mary Herzak hired as SVP, Growth, and Richard Ratcliff promoted to the new role of Chief Trust Officer. More
In the US, the Media Rating Council (MRC) has awarded accreditation for the first time to a service offering Point of Care (POC) advertising measurement. The award to PatientPoint refers specifically to metrics in its Digital Campaign Report, for its legacy network footprint. More
Agile and automated market research platform Zappi has appointed Nataly Kelly as Chief Marketing Officer and promoted Babita Earle from EVP of Global Enterprise Partnerships to International MD. The firm also recently hired Melissa Clucas as CFO. More
Software automation veteran Francis Carden has joined analyst firm HFS Research as Chief Technology Evangelist. More
Comscore's audience and content targeting solutions division Proximic has been awarded a patent for its livestream contextual intelligence technology, which it says will help publishers monetize their livestream video inventory and increase advertiser confidence in buying it. More
Human8 has promoted Amy Perifanos, previously VP of Commercial Solutions North America, to global Chief Portfolio Officer, with a seat on the Global Leadership Team. More
Automated in-home product testing platform Highlight has announced changes to its leadership team, with the appointments of Priyanka Carr as COO and President, and Deirdre Norris as VP of Product. More
In the US. customer experience company Harte Hanks has made permanent the previously Interim CFO role of David Garrison, and appointed David Fisher as Chief Transformation Officer. More
Australia-based insights and data business Pureprofile has announced revenue up 8% to $AUD 24m for the half year ended 31st December, and EBITDA of $AUD 2.4m, up 6% or 21% on a like-for-like basis. More
Minneapolis, MN-based consultancy Foresight Strategy has appointed Luke Lilienthal as Business Analyst, Jakob Anderson as Associate and Kaela Haines as Office Manager. More
Toluna has appointed Lucie Claire Vincent Ortiz to its Board of Directors. As a senior operating executive in multinational consumer product companies, including Colgate-Palmolive Co. and Philip Morris International, she will advise the Board with a particular focus on the needs of this sector. More
In the US, personalized content and viewer insights provider ThinkAnalytics has appointed former Comscore exec Andrew Read as VP Sales, EMEA; and Roger Sherwood, formerly of AWS, as SVP Professional Services for the Americas. More
In New York, data collaboration platform InfoSum has inked a deal with DIRECTV Advertising, to create a first party data-matching solution for advertisers. More
In San Francisco, generative AI-powered data discovery and analytics tools firm TextQL has raised $4.1m in pre-seed and seed funding, with which to expand its team working on data engineering and language model training. More
Palo Alto, CA-based data quality platform Anomalo has raised $33m in a funding round, earmarked for further development of its platform and for recruiting in both engineering and go-to-market functions. More
Cross-platform viewing analytics company datafuelX has partnered with US consumer insights veteran MRI-Simmons, to enhance the former's device-level TV viewing data sets with the latter's demographic attributes. More
Menlo park, California-based social media video insights and analytics provider ViralMoment has secured $2.5m in a seed round of investment, with which to widen the scope of its video-reading AI. More
In the US, Connected TV ad management and measurement solution MNTN has announced a full integration with marketing analytics platform Rockerbox, promising clients enhanced cross-device measurement and accurate attribution of MNTN's proprietary Verified Visits and business outcomes. More
Software business Enghouse Systems has combined features from its Nebu and Survox products and rebranded them as Enghouse Insights. More
Former Ipsos and Gartner senior exec Lorenzo Larini has joined Advertising Resource Management (ARM) software firm MINT, headquartered in Milan, as Global CEO. He replaces founder Andrea Pezzi, who moves to a new role as Chairman. More
B2B data services company Rhetorik Ltd has appointed former Equifax and Dun & Bradstreet exec Jim Longo as its new Head of Product. More
Healthcare specialist Research Partnership has launched a new Alzheimer's Disease tracker in Germany, Japan and the US, as part of of its syndicated Therapy Watch series. The firm plans to expand the service to other key European markets this year. More
Consumer data giant Circana, which was formed following the merger of IRI and The NPD Group, has agreed to acquire independent MR firm Golf Datatech, which tracks golf retail activity across the US, the UK, Sweden, France and Germany. More
US-based decentralized data marketplace Masa Network has secured $5.4m in Seed funding, to pursue its goal of 'a fair data economy where you own and profit from your personal data'. More
Purchase transaction insight provider Behaviorally has announced the launch of GLADYS, a platform collating and analysing data extracted from the moment of purchase to give clients real-time insights to launch effective packaging designs. More
In London, data-driven CXM company Merkle has launched a dedicated UK and Ireland Salesforce practice, promising clients the tools to optimise their use of data to enhance the customer experience. More
Comscore has announced a comprehensive multi-year agreement with Nexstar Media Group, for cross-platform audience measurement including metrics for Nexstar's local TV, broadcast, network and digital businesses. More
US-based insights agency OvationMR has agreed to acquire AI-driven qual platform Qualibee, for an undisclosed sum More
Audience intelligence platform Pulsar has launched a product called SEARCH, promising instant, search engine-style discovery of news coverage on any topic, across media types and languages. More
Digital media measurement company DoubleVerify (DV) has promoted Jack Smith to Chief Innovation Officer, and brought in Alex Valle to fill Smith's previous role as Chief Product Officer. More
Data and analytics strategy consultancy Cynozure has appointed Louise Hutchins to head up the development of its literacy and culture change services, for clients wanting to make the most of data and of AI. More
Fresh from appointing a new Board President last week, West Dover, VT-based nonprofit insight industry education and training institute MRII has announced the appointment of four Board members: Tatyana Bacon, Katie Gross, Finn Raben and Stan Sthanunathan. More
Chicago-based full service custom qual and quant firm C+R Research has appointed Erin Barber as President and Chief Client Officer, and Paul Metz as CEO. Former President and CEO Robbin Jaklin has retired after 36 years at the company. More
Sir Martin Sorrell's digital marketing group S4 Capital has issued a trading update following a 'difficult year' in which revenue declined around 4%, and says it does not expect any improvement in macro-economic conditions this year. More
In the US, healthcare MR firm Klein & Partners has announced a strategic alliance with recently-formed brand optimization and corporate strategy specialist thinqinsights. Their stated long-term goal is to merge the two organizations. More
Veteran digital marketing firm Razorfish, a subsidiary of Publicis, has promoted Sisi Zhang to serve as its Chief Data and Analytics Officer, and hired Matt Lefever as COO. More
Data-driven TV advertising solutions firm Simulmedia, headquartered in New York, has appointed Ken Rona as its new Chief Scientist. More
In San Francisco, marketing attribution platform Safary has secured $2.4m in a seed round of funding, to help it develop its 'web3 alternative to Google Analytics' and build its team. More
Unified CX platform provider Nextiva has announced the acquisition of contact center software firm Thrio, promising to bring sophisticated CX technology to all sizes of business. Terms of the deal were not disclosed. More
MR and analytics group YouGov has promoted Tom Fisher to Chief Commercial Officer (CCO), aiming to deepen its relationships with blue-chip clients. More
Media measurement and ad currency giant Nielsen has appointed former Buzzfeed exec Carole Robinson as Chief Communications Officer. More
Nearly two years after US-based Mavrck bought fellow social media marketing company Later, the two companies have united under the acquired firm's brand name. More
Data sharing and activation platform LiveRamp has agreed to acquire clean room software provider Habu, for cash and stock totalling around $200m. LiveRamp says the deal will 'unlock powerful measurement and analytics use cases' as well as more generally enhancing its collaboration offer. More
Agile research tech and hyper-niche panels firm Borderless Access has appointed Robert Pierson as Head of Business Development for the US and Canada. More
Consumer intelligence specialist NIQ has announced a deal with TruAudience, the marketing solutions division of global information and insights company TransUnion, combining FMCG purchase data with identity graph software to offer robust audience modelling. More
London-based Firefish Group has rebranded its quant and data analytics business the numbers lab as 'Firefish Data', reflecting its evolution into an agency delivering 'fully connected, integrated and agile human insights consulting, driven by AI, connected data and new technologies'. More
New York-based Radius Global Market Research has acquired London's Strive Insight Limited, for an undisclosed sum. More
A new consulting and advisory firm focused on Net Zero and corporate sustainability has been launched in Denver, Colorado. Canopy Edge's offer will include measurement and strategy for science-based targets, ESG reporting and program management, and advice on messaging. More
Consumer intelligence provider NIQ has joined forces with Databricks to develop a Supply Chain Solution for retail clients, combining the latter's Data Intelligence Platform with the former's Connect / Discover platform to promise more accurate demand forecasting and better personalization. More
New York-based customer engagement and CXM platform Emplifi, which grew out of the merger of Astute and Socialbakers, has appointed Ohad Hecht as its new CEO. More
Product and behavioral research specialist InsightsNow has appointed Michael Clark as Senior Director of Client Partnerships. More
Nonprofit insight industry education and training institute MRII has appointed a new Board President, Jonathan Lepisto of U.S. Bank, who has been a Board member since 2017. More
Insights tech and panel provider Toluna has promoted Scott Axcell, formerly Head of Marketing for North America, to Chief Marketing Officer. He also joins the executive leadership team. More
In California, real-time data streaming and messaging solutions firm DiffusionData has appointed Andy Peet as CFO. More
In the USA, medical MR company MedSurvey has appointed Laurie Shapiro as SVP of Global Partner Strategy, helping to expand the firm's global capabilities and partnerships. More
Marcoms group Interpublic has announced that Chad Engelgau, CEO of its data and marketing services company Acxiom, will leave at the end of this month, after a total of seventeen years with the company, to pursue an opportunity in the non-profit sector. A search for his successor is underway. More
Susan Sabanos has joined US data collection and fieldwork services firm Opinions Ltd as Vice President of Research & Strategy. More
CRM software giant Salesforce has announced a series of new data and AI-powered tools designed to enhance shopper experience by giving merchandisers and marketers a real-time understanding of customer behavior and preferences. The solutions are based on the firm's Einstein 1 Platform. More
In San Francisco, AI-based personalized content creation specialist Typeface has announced an integration with Microsoft's Dynamics 365 Customer Insights platform, which it says will reduce the complexities of end-to-end campaign management and enhance ROI. More
In the USA, retail Voice of the Customer solutions provider First Insight, Inc. has acquired SnapRetail, a digital marketing platform helping retailers and brands to boost in-store traffic and online sales - for an undisclosed sum. Both companies are based in Pittsburg. More
In the US, TV measurement company iSpot has launched a dedicated streaming measurement offering, with metrics for tracking audience consumption of CTV advertising, as part of its Unified Measurement platform. More
GroupM, WPP's media investment group, has announced it will integrate behavioral data into its Choreograph insights platform via Google's Audience Insights API. More
In Washington, DC, WPP-owned research and analytics consultancy PSB Insights has appointed former Phoenix Marketing International VP Dr. Qi Jiang as Vice President of Advanced Analytics. More
UK-based b2b services group Informa Plc is combining part of its business with US-based b2b purchase intent specialist TechTarget to create a new company in which Informa will hold a majority stake. The British firm will also pay $350m in cash. More
New York-based strategic research and polling firm Benenson Strategy Group (BSG) has promoted Lindsay Vermeyen and Patrick Toomey to Partner, and appointed Michael Kulisheck to Managing Director. More
Insights and CX platform DISQO has promoted David Karp from VP of Customer Success to Chief Customer Officer. More
Irvine, CA-based tech services firm Trace3 has acquired Midwest consulting and analytics company Tail Wind Informatics, based in Minnetonka, MN, for an undisclosed sum. More
WPP is examining a possible sale of its remaining stake in Kantar, according to sources quoted by Bloomberg. More
Video campaign delivery and analysis firm Simulmedia has reinforced its top management with a new structure. Founder and CEO Dave Morgan moves to the role of Executive Chairman, while COO Jon Werther becomes CEO, with greater oversight of operations and day-to-day direction. More
Data collaboration platform InfoSum has launched a new solution called Private Path, aiming to help client organizations securely maximize the value of first-party data outside the clean room environment. More
Insight agency Vital Findings has appointed Iwan Thomis, formerly a Partner at Material+, as Chief Strategy Officer. More
Piscataway, NJ digital solutions company Marlabs has acquired Indianapolis-based Onebridge, accelerating its growth in AI and data analytics space. More
Former Kantar Chief Data Officer Marc Ryan has joined New York-based SCUBA Analytics in the role of Chief Product Officer. More
GfK has completed the sale of its European Consumer Panel Services business (CPS GfK) to YouGov, a divestment required under competition law as part of the German-based global group's merger with retail data giant NIQ. The deal has been valued at around EUR 315m. More
Community-centered CX and insights firm Alida has a new CEO: Efrem Ainsley is promoted from COO to succeed Ross Wainwright, who recently stepped down from the role. More
YouGov has paid an undisclosed sum for US-based survey data management solution KnowledgeHound. More
In Worthington, Ohio, consumer data and insights provider Prosper Insights & Analytics has announced a partnership with business data monetization platform DataPostie, which will make smaller bundles of Prosper's data available on demand via a Consumer Insights Marketplace. More
Customer engagement platform Twilio has appointed a new Chief Executive. Co-founder Jeff Lawson is stepping down from the role and from the Board, and Khozema Shipchandler, formerly President of the Twilio Communications division, succeeds him in both capacities. More
Canada-based analytics and MR solutions provider Torfac has appointed Eric Harring as Senior Director of Client Development, US, based in Texas. More
Marketing decision-making platform Extreme Reach has appointed former TVSquared President Jo Kinsella as Global President of its storytelling platform SourceXR - simultaneously rebranding to 'XR'. More
Audience data and omniscreen measurement tech firm SambaTV has announced a partnership with independent cross-media dataset HyphaMetrics, combining data from the former's opted-in devices and the latter's panel. More
Texas-based data collection firm Veridata Insights has appointed former Dynata exec Justin Wilbur as Chief Revenue Officer (CRO), and says it added fifteen to its headcount in 2023. More
San Francisco-based Stagwell subsidiary Allison has announced that Global CEO Scott Allison will step down from the role to focus on company expansion through acquisitions. Co-founder and Global COO Jonathan Heit steps up to replace him, as part of a wider senior shuffle. More
Kantar Media may be up for sale in 2024 for 'as much as £1bn', according to reports on Sky News. More
Founder Ross McCray is stepping down as CEO of VideoAmp, with former Discovery and Fox exec Peter Liguori joining as Executive Chairman and ex-Nielsen man Peter Bradbury as Chief Commercial and Growth Officer. The company will also cut almost 20% of its staff, according to reports. More
In Pittsburg, USA, retail sector VoC specialist First Insight, Inc. has launched an app called My INSIGHT, promising merchants, designers and planners better understanding of their consumers for purposes including assortment building and rationalization. More
US-based research and advisory firm Information Services Group (ISG) has launched a suite of advisory services to help clients with the adoption of AI at scale; and has appointed company President Steve Hall as its first Chief AI Officer. More
US professional body the Insights Association has announced four new members for its Board of Directors: Kai Fuentes of Ebony Marketing Systems; Katie Gross from Suzy; Microsoft's Barry Jennings; and Jim Lane of Directions, Inc. More
Consumer data giant Experian has announced new partnerships with media marketplace Sonobi and first party commerce data firm Attain. More
New York-based consumer insights firm Buzzback has launched a new qualitative research platform called Studio, aiming to make custom qual a 'dynamic, agile and easy experience' without sacrificing quality. More
Omniscreen audience measurement tech firm Samba TV has entered a strategic partnership with Snapchat parent Snap Inc., providing ad impact data for the entertainment vertical. More
San Francisco-based conversational search firm Perplexity has raised $73.6m in a Series B round of funding, valuing it at around $520m. money will be used to expand operations and business reach. More
US-based insights firm Echo MR has rebranded as '10K Humans', a name it says reflects 'the incredible community of individuals who make us who we are', rather than simply products and services. A number of new solutions have also been added to the portfolio. More
In the US, growth marketing firm Power Digital has announced the acquisition of Endrock Growth and Analytics, which has offices in the US and in South America and focuses on Conversion Rate Optimization (CRO), data analytics and science-based 'growth experimentation'. More
Comscore has announced that its Lead Director, Brent Rosenthal, non-executive Chairman until 2022, will retire from the Board and not stand for re-election this year. The firm plans to nominate CEO Jon Carpenter to join the Board in 2024. More
In the US, MR and consulting firm The Martec Group has appointed Beth Heiss as New Business Development Executive. More
In Philadelphia, geographic data platform PolicyMap has closed a $3m Series A round, for investment in new sales and marketing expertise to expand its core customer use cases. More
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