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Purchase transaction specialist Behaviorally has announced two appointments in its expanding Chicago office: Morgan McClure joins as VP Business Development and Quinn Russell as Business Development Manager. More
Purchase transaction insights firm Behaviorally has partnered with China-based eCommerce giant Alibaba to offer the former's pack testing products on the latter's TMIC (Tmall Innovation Center) platform, allowing users to assess the impact of packaging design and eCommerce visuals in the country. More
Consumer insight and behavioural data technology company RealityMine has appointed former Google and YouTube advertising leader Phil Miles as a Non-Executive Director, effective immediately. More
Purchase transaction analytics specialist Behaviorally has announced a number of recent promotions, including Ethel Klein and Mavis Tong to VP Customer Success, Stephen Omogbehin to Vice President, IT, Coraline Petipas to Director, Customer Success and Natasha Gonzalez to Director, Behavioral Qualitative. More
In New York, transaction insights specialist Behaviorally has announced the appointment of Richard Bell as Managing Director, Global Client Capabilities. More
In the US, neuro- and behavioral science specialist HCD Research has appointed Rachel Czapla as Senior Director of Global Research and Consulting. More
Behavioural understanding specialist iMotions has unveiled EduLabs, a platform integrating biometric technology solutions for use by academic institutions, departments and students. More
New Jersey-based applied behavioral science insights agency has appointed Brian O'Hara as VP of Business Development, and Trisha Nagpal and Anushka Bhansali as Behavioral Associates. More
Transaction data specialist Behaviorally has expanded its business development team in New York with the appointment of Director Peter Cloutier, and in Chicago where Shane Schultz joins as a Manager. More
Packaging, NPD and shopper specialist PRS IN VIVO has appointed Richard Bordenave as global Chief Behavioral Officer. More
UK-based 'human understanding' agency Walnut Unlimited has announced eleven recent promotions, including that of Becky McGee to Research Director and Yaasir Aslam, Alex Baines, Rachel Ellis and Adam Gilbert to AD roles. More
Purchase transaction insight provider Behaviorally has announced the launch of GLADYS, a platform collating and analysing data extracted from the moment of purchase to give clients real-time insights to launch effective packaging designs. More
Denmark-based behaviour analytics software firm iMotions has launched version 10 of its platform, promising 'deeper research possibilities with enhancements for setting up, building and managing studies and study design'. More
Product and behavioral research specialist InsightsNow has appointed Michael Clark as Senior Director of Client Partnerships. More
CRM software giant Salesforce has announced a series of new data and AI-powered tools designed to enhance shopper experience by giving merchandisers and marketers a real-time understanding of customer behavior and preferences. The solutions are based on the firm's Einstein 1 Platform. More
GroupM, WPP's media investment group, has announced it will integrate behavioral data into its Choreograph insights platform via Google's Audience Insights API. More
Behavioral science consultancy Protobrand has appointed former Nielsen and MarketCast employee Andrew McDonough as Director of Research, based in its Boston office. More
US shopper insights firm Behaviorally has announced a number of recent promotions, including Sheryl Brie to SVP of Behavioral Qualitative and Paul Markovic to VP of Behavioral Qualitative. Zoe Williams becomes a Desktop Support Engineer, and Cody Fry and Kevin Garcia Insights Analysts. More
Insight-based consultancy SKIM has named Jeff Haselum as Managing Director, US, based in New York. He replaces fifteen-year company veteran Jeroen Hardon, who after five years leading the US team now returns to HQ to serve as Global Lead, Methodology and Analytics. More
Boston-based MR and behavioral science consultancy Protobrand has appointed Marc Chester as Director of Business Development More
In the US, retail tech firm Stackline has launched a tool called Beacon Pro, using AI to help brands predict future sales, traffic, conversion, marketing and operational performance across every product. More
In Johannesburg, pan-African data and analytics firm Sagaci Research has announced the launch of SagaCube, a dataset based on regular questioning of consumers in 26 countries across the African continent. More
Insights consultancy Verve has appointed former Hall & Partners exec Deidre Sullivan as Senior Vice President, North America. She is based in New York. More
In New York, Horizon Media has appointed Scott Lukas as Senior Vice President of Human Intelligence in its WHY Group, which analyzes culture, people and brands. More
Los Angeles-based research company MarketCast has launched a brand tracking solution combining consumer data, ad performance data, and a 'brand fandom' framework, to help marketers understand how their brand's performance is shifting. More
Digital analytics specialist Heap has expanded its data analysis tools, to enable enterprises to understand actions users take across all platforms, at speed. More
In the US, specialist agency Integro Health has appointed Kristie Boland as Head of its Behavioral Sciences practice. More
Brand and marketing insights company Shapiro+Raj has promoted Chelsey Merker to the role of Senior Vice President, leading its Strategy and Research Excellence teams. More
In the US, AdTech platform AudienceLab has launched a proprietary audience graph, called XactMatch, providing a solution to match web site traffic to online profiles, without the use of cookies. More
British-based behavioural intelligence platform NumberEight has unveiled an ID-less ad targeting product, Euclid Lite, allowing users to pitch ads based on age and gender without the use of any kind of personally identifiable information. More
Consumer purchasing analyst Behaviorally has appointed Brent Snider as Managing Director, Global Business Development. He joins from Maru where he was President & Chief Revenue Officer. More
In New York, shopper and digital marketing consultancy Behaviorally has hired Thibault Cousot in the new role of SVP Head of Product, leading continual improvement and expansion of the existing product stack. More
Experience management platform Qualtrics has launched a solution called Digital Experience Analytics (DXA), allowing client organisations to create visual replays of consumers' behavior on the web. This includes frustration signals like error clicks, 'rage clicks' and 'mouse thrashes'. More
Behavioral science insights agency Beesy has hired Brian Jenkin as Business Strategist, Jim Sharp as Head of Product Engineering, Luka Dragutinovic as Compliance Associate, Eileen Miller as Senior Behavioral Association, and Cyndhia Varshni and Shounak Bose as Research Managers. More
Ipsos has added an early-stage creative development solution to its platform - 'Creative|Spark Early' - to enable users to screen creative ideas, visuals, storyboards" and videoboards for advertisers in as little as 24 hours. More
In London, Measure Protocol has announced the launch of a new consumer behavioral data platform, which integrates fully permissioned behavioral, demographic and psychographic data from multiple sources. More
Ipsos has launched a pack screening tool called FastPack, grounded in behavioural science and promising results in as little as four hours. The tool is currently available on the global group's self-service online MR platform Ipsos.Digital, in the US, the UK, Australia, India and South Africa. More
In the US, behavioral research and strategy firm InsightsNow has appointed Stephen McIngvale as Senior Research Director, Shannon Benson as Research Director, and Joshua Lim as Insights Analyst; while Angel Requena rejoins the company as Project Director. More
New Zealand-based business transformation tech firm Solnet has partnered with enterprise data intelligence provider Alation, to help local organisations across the government and private sectors unlock their data and shift to digital channels. More
San Francisco-based predictive intelligence firm 6sense has raised $100m in debt financing, which it will use to grow its market presence. More
In the US, customer behavior data specialist Snowplow has received an undisclosed amount of funding from Databricks Ventures, the investment arm of data and AI company Databricks. More
Behavioral science and MR consultancy Protobrand has hired Fresh Squeezed Ideas co-founder John McGarr as Senior Vice President, Growth Strategist. He is based in Canada. More
In the US, communications giant Edelman has announced the global launch of a unit called Edelman Business Marketing (EBM), offering B2B marketers audience research, thought leadership strategy, content and account-based marketing, demand generation, and earned communications. More
US-headquartered shopper and digital marketing consultancy Behaviorally has announced that Yolanda Yao has re-joined the company as Director, Customer Success, based in its office in Shanghai, China. More
US-based shopper and digital marketing consultancy Behaviorally has made three senior promotions: Joe Corace and Grant Montague to Senior Vice President in Chicago and the UK respectively, and Jenna Cippoletti to Director, Client Development in New York. More
In the US, enterprise data intelligence provider Alation has opened new offices in London, UK, and Chennai, India, while appointing Jill Woodworth as Chief Financial Officer and David Chao as Chief Marketing Officer. More
Ghent, Belgium-based behavioural research specialist EyeSee has promoted Joris De Bruyne to the position of Chief Executive Officer, succeeding founder Olivier Tilleuil who has moved to a Board position. More
US-headquartered shopper and digital marketing consultancy Behaviorally has expanded its Chicago team with the appointment of Julie Jimoh as Vice President, Client Development. She takes over from Joe Corace, who has been promoted to SVP. More
Customer experience (CX), loyalty and growth specialist Bond has received an undisclosed amount of 'strategic investment' from private equity firm Mountaingate Capital. More
Marketing intelligence provider MiQ has launched a shopper intelligence solution called Consumer Link, combining transaction, media consumption, geo-contextual and behavioral data in a single platform, allowing the creation of personalized campaigns throughout the shopper journey. More
Former Behaviorally exec Francesca Sussman has rejoined the company as Vice President of TransactionPath Consultancy, which helps clarify the path-to-purchase and decision drivers in a category to understand the moments that influence consumer choice. More
Ad network McCann Worldgroup is hiring Nathan Brown in the new role of Global Chief Audience Architect, responsible for building an Audience Planning Global Practice, providing an understanding of people and their behavior across devices, content and platforms. More
In the US, AI-powered mobile gaming platform Skillprint has launched a new ratings service for games, based on a combination of neuroscience research and machine learning. More
Behavioral science-focused social research agency Fors Marsh has acquired full service social impact marketing firm Brunet-García. Terms of the deal have not been disclosed. More
Advertising and marketing network DDB Group Singapore has partnered with Temasek Polytechnic to launch the Behavioural Intelligence Group (BIG), which applies behavioural science to marketing, to examine an audience's abilities, motivations, and contextual influences on actions. More
In London, consumer behaviour data company ViewersLogic has hired Shahnawaz Ahmed to head up its new Single-Source Data (SSD) Panel. More
Chime-owned communications agency VCCP has launched a brand and employee engagement division called VCCP BEE, which will focus on helping companies attract and retain talent. More
Shopper insights firm Behaviorally has hired Laura Drysdale as its first Chief Product Officer. She is based in the firm's New York hub. More
San Francisco-based predictive intelligence firm 6sense has launched a sales platform which provides sellers with access to 'complete buyer intelligence' and contact data within the tools they already use. More
Mobile research specialist MFour has added a solution called Journeys Marketplace to its Studio platform, providing users with access to 650 million rolling quarterly behavioral events such as app usage, web browsing history, and location visitation - for instant analysis. More
Manchester, UK-based mobile device data firm RealityMine has added five new members to its team, including former Research Now exec Marta Nava in the newly created position of Sales & Marketing Executive. More
In San Francisco, digital engagement platform ON24 has launched an AI engine helping enterprises to analyze audience behavior, generate content, scale personalized experiences and uncover buying intent data. More
New York-based behavoral marketing sofware firm Wunderkind has raised $76m in a Series C round of funding, which it will use for company and workforce expansion, and to further develop its products. More
Shopper insights firm Behaviorally has appointed Francis He as Vice President, Market Development, based in Shanghai and servicing clients across Asia. More
Shopper insights firm Behaviorally has extended its TransactionPath suite with the launch of two new services, ShelfPath and DecisionPath, designed to understand 'New Retail' consumers shopping seamlessly across physical, social and other digital channels. More
Behavioral research firm InsightsNow has hired Brian Briskey for the newly created role of Senior Director of Strategic Consulting, supporting the company's work setting strategic direction for innovation, brand and product development teams. More
In the US, real-time targeting specialist Fanplayr has launched an enterprise-grade customer data platform (CDP) called Fanplayr 360, which brings all customer data from multiple sources into a unified view to drive personalized journeys based on real-time insights. More
BritainThinks and its subsidiary WorldThinks have combined under a single brand, Thinks Insight & Strategy, which the firm says better reflects the global nature of its business and that of its clients. More
UK-based consumer intelligence technology company Measure Protocol has added targeting capabilities which allow for specific surveys to be delivered to respondents based on their actual behaviour - such as in-app purchasing. The firm claims this eliminates reliance on self-reported behaviour. More
In London, shopper insights specialist Behaviorally has appointed long-time PRS IN VIVO exec Aurélie Lecarpentier as Vice President, Head of Behavioral Qualitative, Europe. More
In the UK, behavioural science consultancy The Behavioural Architects (TBA) has appointed Atticus Research founder Matt Dobbin and former Facebook researcher Andrew Goll as Directors. More
Shopper insights specialist Behaviorally is opening a new hub in Sydney, and has appointed former TNS and Colgate-Palmolive exec Lauren Kurensky to lead it. More
US-headquartered shopper and digital marketing consultancy Behaviorally has appointed long-time Nielsen exec Delphine Ferrazzi as a Consultant, based in its Paris office. More
Global technology comms consultancy Hotwire has launched a suite of data intelligence solutions, covering 'every aspect of the marketing journey'. More
In London, behavioural research consultancy the Irrational Agency has appointed Sonia Quadri as Operations Director, while Helen Brown joins as an Associate Director. More
Conversation AI and automation specialist Uniphore has acquired Hexagone, which combines various voice, visual and text-based data to provide insights into human behavior. Terms were not disclosed. More
US-based shopper and digital marketing consultancy Behaviorally has opened its first West Coast office in Los Angeles, where it has appointed Simon Wyld as Senior Vice President and Daniel (Danny) Rodriguez as Director. More
Behavioural science research and consulting agency PRS IN VIVO, in collaboration with sister agency BVA BDRC, is expanding its services in the APAC region, through the opening of a new office in Australia. More
In New York, behavioral science insights agency BEESY has announced three appointments including Marie Hollowell as Chief Operating Officer. Luke Wiggins joins as a Senior Research Manager and Paige Shomsky-Barker as Research Operations Manager. More
In New York, shopper and digital marketing consultancy Behaviorally has launched PackPath, a qualitative suite which taps 'the world's largest behavioral pack design database' to predict the potential of pack designs to grow clients' in-market sales. More
UK out-of-home (OOH) measurement body Route has been working with Ipsos and industry partners IPA (Institute of Practitioners), ISBA (Incorporated Society of British Advertisers) and out-of-home trade association Outsmart, to apply three new methodology developments for its data releases. More
Sydney-based media consultancy and tech business Audience Precision has promoted James Allerton to the role of Head of Research and Insights. More
In the US, behavioral science and MR consultancy Protobrand has appointed former employee Pal Marton Afzelius to Chief Executive Officer, taking over from founder and Chairman Anders Bengtsson. More
In the UK, behavioural science specialist Cowry Consulting has been acquired by comms agency VCCP Group for an undisclosed sum. More
In the US, real-time AI company DataStax has acquired machine learning company Kaskada, which enables practitioners to train behavioral models directly from event-based data. Terms of the deal have not been disclosed. More
Purchasing behavior specialist Behaviorally has hired Gustavo Alvarez to launch a Latin American hub in Mexico City. More
Stockholm, Sweden-based brand tracking and consumer science specialist Nepa has launched a program to save around SEK 24m (c.$2.35m) in personnel and other external costs. The plan will potentially affect around 30 employees. More
UK insight agency Walnut Unlimited has launched a division called Walnut Social Research, bringing together public sector and social researchers previously operating under the ICM Unlimited brand name, which has now been retired. More
In the US, enterprise data intelligence provider Alation has raised $123m in a Series E round of financing, which it will use for company growth, global expansion, and driving product innovation. The funding values the company at more than $1.7 billion. More
In Australia, communications agency alt/shift/ has launched a Behaviour Change division, to provide research-based tools for in-house campaign development. More
Behavioral and location insights specialist Near has raised $100m in a new round of funding, as it prepares to become a publicly traded company. More
In the US, mobile research specialist MFour has launched a new unified home for all its SaaS products, under its existing MFour Studio brand. Within it, a new analytics workbench called Consumer Explorer allows clients to blend consumer opinion data from surveys with behavioral data collected via observation. More
In the US, behavioral analytics and advisory firm Escalent has launched a solution called Tech TrustBuilder, to help understand how brands can build on consumer trust in the technology that drives products, services and experiences. More
Consumer insights provider Toluna has acquired US-based 'agile market research' and analytics solutions company GutCheck, for an undisclosed sum. More
In the US, billing and payments platform PayNearMe has launched a suite of analytics solutions called PayNearMe Insights, providing payments and consumer behavior data to help clients understand the health of their business, predict outcomes, and adapt payments strategies. More
In New York, purchasing behavior specialist Behaviorally has launched the PackPower Score, a one-number predictor of the sales impact of new packaging designs. More
In the US, comms agency Vox Global has opened a Behavioral Insights practice, led by SVP and company Partner James Baril, with support from Partner Jessica Abensour. More
US-headquartered shopper and digital marketing consultancy Behaviorally has opened a hub in Dubai, where it has appointed former Nielsen MD Abhik Gupta as a Consultant. More
In Germany, recently launched consumer insights and research tech firm Horizon has raised $1.4m as part of a pre-seed funding round. In addition Annie Melnic, previously Head of Consumer Insights for Outdoor Sports at adidas, has joined the company as Head of Data Analytics & Insights. More
Shopper and digital marketing consultancy Behaviorally has opened an office in Hanoi, Vietnam, and appointed Tomas Emmers there as Vice President. More
In New York, consumer insights specialist MRI-Simmons has appointed long-time industry exec Brian Katz as Vice President of Advanced Advertising, helping publishers, media and alternative measurement companies use the firm's consumer dataset for advanced ad initiatives. More
Melbourne-based ad and product research specialist Cubery has expanded to the US, with the opening of an office in Los Angeles. Leading the new operation is Angela Diamant, who has relocated from the firm's Australia HQ to take up the position of Head of Growth. More
Audience data and ad tech firm DrivenIQ has raised $15m in a Series A round of funding, led by Capstone Technologies Group, which acquired an initial minority interest in the company last October. More
In the US, location intelligence software provider Kalibrate has launched an online platform called 'Competitive Insights', through which retailers can obtain a real-time view of consumer footfall traffic patterns at a given location. More
New York-based ad agency XenoPsi and London-based behavioral science-led marketing agency Astroten have launched the Consumer Behavior Lab (CBL), promising to improve the effectiveness of clients' marketing messages and the channels where they are placed. More
Solsten, which uses artificial intelligence to understand human behavior in the digital world, has raised $22m in a Series B round of funding. More
Automotive services firm Holman has invested an undisclosed amount in auto industry data management, marketing analytics and automation solutions business Orbee. More
In London, behavioural research consultancy Irrational Agency has appointed Adam Warner as Head of Marketing, Lilla Magony as Associate Research Director and Francis Raho-Jeavons as a Senior Research Executive. More
AI-powered customer lifecycle and user retention platform CleverTap is raising $105m in a Series D round of funding, which it will use to support its global expansion plans and enhance its solutions and technology. More
In the US, Deckchair Data founders Chris Robson and Scott Laing have joined customer centricity specialist Gongos as Senior Directors, Data Sciences, as their business is merged into the Gongos group. Terms of the deal have not been disclosed. More
Mobile and broadband network intelligence firm Ookla has acquired analytics platform CellRebel, which helps network operators, their related service providers, and app developers better understand and improve customer experiences and network quality. Terms of the deal have not been disclosed. More
In the US, analytics provider Verisk Marketing Solutions has appointed long-time Experian exec Christine Frohlich as Head of Data Governance, both for its consumer behavioral data and intelligence agency Jornaya, and its consumer identity management and resolution firm Infutor. More
London-based intelligence platform Scuba Analytics has appointed Pete Caputo as Chief Customer Officer and Meno Schnapauff as Customer Solution Architect; and says it plans to expand into the EMEA region. More
Behavioral research firm InsightsNow has announced three hires - Lachlan McKimm, JongUn Jimmy Park and Mig Torres - and three promotions. More
Former Dynata and Nielsen executives have launched a data firm called Qrious insight, using a proprietary mobile app to passively collect millions of data points. The company already has offices in the US, Ireland and Spain. More
Digital consumer marketing insights specialist Behaviorally has opened a first office in Thailand, and appointed Vorasiri 'Pat' Supanichvorapart there as Vice President. More
In the UK, behavioural science consultancy The Behavioural Architects (TBA) has appointed economist Ashwini Natraj as Director of Quantitative Research. More
In London, insight-led integrated agency group UNLIMITED has appointed Elinor Jones as Managing Partner, to cover all government accounts, with a seat on TMW UNLIMITED's leadership team. More
Consumer marketing consultancy Behaviorally has promoted Scott Brill to the role of Managing Director of its US business, bringing together its artificial intelligence and customer success work. More
Behavioral science insights agency BEESY Strategy has appointed quant specialist David Scowcroft as Research Principal in Canada, leading client projects and contributing to the firm's strategic growth plans. More
London-based Snowplow Analytics, which helps businesses collect and manage their customer behavioural data, has raised $40m in a Series B round of funding. The money will be used to grow its team, build support for new data types, and scale internationally. More
Shopper and product experience consultancy PRS IN VIVO has appointed former Ipsos exec Stephanie Surel as Global Account Leader Switzerland & Market/Business Development, based in the company's Geneva office. More
London-based rapid research firm Bolt Insight has received £1.275m investment from B2B tech venture capital company 212, to be used for development of new products, staff recruitment in its research and commercial teams, and expansion into new markets. More
Washington, DC-based research-led consulting firm Heart+Mind Strategies has opened a MENA headquarters in the city of Riyadh, in the Kingdom of Saudi Arabia (KSA). More
In Copenhagen, innovation and strategy consultancy ReD Associates has promoted Mads Holme to the position of Global Managing Partner. He takes over from Millie Arora, who is staying on at ReD as a Partner, and has re-located to the west coast. More
Shopper marketing consultancy Behaviorally has expanded to the Philippines with the opening of a hub in Manila, where it has appointed Joy Abella-Yu as Vice President. More
In New York City, shopper marketing consultancy Behaviorally has appointed Christine Baskin as Vice President, leading the firm's new OTC (over the counter) Pharmaceutical Customer Success teams. More
Shopper marketing consultancy Behaviorally has expanded to France, opening a Paris hub and appointing Damien Arrouas as Vice President, Customer Success to lead the local team. More
TV ad measurement specialist EDO has raised $80m from media and comms sector investor Shamrock Capital. EDO will use the funds to grow its team, enhance its Ad EnGage convergent TV analytics platform, and expand its partner network and data sources. More
In Auckland, New Zealand, research and insights agency TRA has appointed Joanne Reid as Head of Client Service, supported by Bryce Kelliher and Melanie Kozak, who join as Business Directors. More
Shopper insight specialist Behaviorally has appointed Cindy O'Flanagan as Vice President, Client Development in its New York City practice. More
Behavioural science consultancy The Behavioural Architects (TBA) has hired 29 new members of staff across its global offices - twelve in China, seven in Australia, and ten in the UK. More
Shopper insights firm Behaviorally has expanded to Germany, appointing Christian Dössel as Senior Vice President based in Hamburg. More
In New York, behavioral science insights agency BEESY has appointed long-time pharma sector researcher Dorothy Vaughan as Senior Business Strategist. More
Africa-focused data and analytics firm Sagaci Research has appointed Paloma Orejas as Quantitative Research Director, heading its Quant Consumer Research department. More
Long-time Toluna exec Mark Simon has joined Portugal-based media research platform MindProber as a Strategic Advisor. More
Shopper insight specialist Behaviorally has opened an office in New York, where it has appointed former InSites Consulting exec Jeff Haselum as Senior Vice President, leading the practice. More
Kantar Public, the global group's evidence and advisory business for governments and the public sector, has appointed current WPP exec Kathryn Cooper in the new role of Global Head of Behavioural and Communications Advisory. More
Omnicom-owned MR and language strategy firm maslansky + partners (m+p) has hired Jaime Hodges for a newly created role, SVP and Head of Quantitative Research. More
Behavioral insights consultancy Behaviorally has appointed Lonneke de Roo as Senior Vice President in Geneva, leading the firm's Switzerland office. More
In the UK, former IFF Research director Mark Speed has joined data collection and analysis specialist Rigour as Head of Research. More
US-based behavioral insights consultancy Behaviorally has expanded its APAC presence to Australia, where it has appointed Liam Gilbert as Vice President to lead its efforts in the country. More
Tech publisher and marketing services firm IDG Communications has acquired marketing platform Selling Simplified, which provides lead generation products, data services, and analytics. Terms of the deal were not disclosed. More
Next15's data and insights group Savanta has acquired French-based qual and user experience specialist MindSpark Research International, for an undisclosed sum. More
In the US, digital customer experience company Acquia has added a 'market basket analytics' solution to its Customer Data Platform (CDP), to help retailers pair products and price packages, and gain a deeper understanding of their own customers' buying preferences. More
In London, full-service digital creative agency AnalogFolk Group (AFG) has launched a business called MindWorks Consulting, which will apply behavioural economics to identify and influence changing customer behaviour. More
US-based behavioral insights consultancy Behaviorally has launched a division called eFluence, to help brands drive sales at the digital shelf level, and influence the omnichannel shopper journey. Former Chief Commercial Officer Scott Brill will lead the new division as MD. More
In the US, consumer intelligence company Quester has hired Joy Boggio to lead its new Social Narratives initiative, which aims to discover broad consumer behavioral insights that emerge through the stories found on forums, blogs, message boards, reviews and social media sites. More
In the UK, full service social research and behavioural insights specialist M.E.L Research has appointed Kate Owen as Research Director and Claire Bennett as Associate Director in its Qualitative team. More
Guy Maxwell has returned to insight business Walnut Unlimited as Head of Qualitative Research, after six years as Global Head of Qual Research at MMR. He replaces Lyn McGregor, who left in September and is now a consultant at Pollinate. More
In the US, streaming TV measurement specialist Conviva has partnered with information services giant Experian to provide streaming publishers and their partners with what the company claims is 'the industry's most advanced audience segmentation data'. More
In the US, digital intelligence platform Scuba Analytics has appointed Hacer Demiroers as Senior Vice President of Operations and Finance, responsible for scaling operations globally across finance, marketing and sales. More
Crispin Beale, former Chime I&E CEO, has joined US-based Behaviorally in the newly created role of company President, overseeing all client service and business development efforts across Europe, Asia and North America. More
US-based Behaviorally has appointed Peter Divers as Vice President of its Qualitative team in London, supporting clients across the UK and in Europe. More
US-based customer and employee experience management firm Medallia has launched a platform combining actionable user feedback metrics with 'complete' behavioural data for real-time optimisation of digital experiences. The firm's $6.4bn acquisition by Thoma Bravo was completed last week. More
US-based behavioral research firm InsightsNow has expanded its team with the addition of Christina Holstein, Sara Yang and Michelle Pretto. Holstein and Yang both join in the role of Senior Director of Client Partnerships, while Pretto has been named Project Director. More
UK-headquartered behavioural insights agency Canvas8 has appointed brand strategist and semiotics specialist Marian St Laurent as its first US-based Insights Director, as it prepares to double both the size of its North American team and NA revenues next year. More
Customer insights platform UserTesting has announced new features aimed at giving users 'a deeper understanding of diverse customer perspectives'. They include matching behavioral patterns with common pre-identified types, plus customization and preview options. More
In New York, behavioral science insights agency BEESY has appointed Robert Sable as Senior Behavioral Associate, while Shlomit Jacobson joins as a Consultant. More
In the US, customer experience (CX) optimization and personalization platform Evolv AI has launched a solution called Flows, offering insight into digital customer behavior and enabling clients to visualize where there are issues by specific element on any given web page. More
In the US, behavioral data capture and predictive analytics platform ForMotiv has raised $6m in a Seed+ round of funding, which it will use to make senior hires across tech, product and sales. More
Behavioral science-based consumer insights firm Sentient Decision Science has appointed former System1 researcher Simon Wyld as SVP of Sales in its Sentient Insights division. More
British-based agency group UNLIMITED has appointed Simon Collister PhD as Director of its Human Understanding Lab. More
In the US, brand and marketing insights company Shapiro+Raj has promoted Lisa La Brooy to the role of Senior Vice President, leading the company's Life Sciences practice. More
Behavioural insights company Behaviorally (formerly PRS) has appointed Kai Virtanen as Vice President, Market Development, Europe, based in London. More
In San Francisco, API user behavior insights and analytics firm Moesif has raised $12m in a Series A round of funding, which it will use to hire across engineering, sales, developer relations and customer success roles. More
In London, data collection and analysis specialist Rigour Research has appointed Remek Gabrys as Research Solutions Director, while Iulian Ispas rejoins as Senior Data Analyst, and Katie Dahlstedt has been named Operations Manager. More
New York-based youth research specialist YPulse is adding Western European data to its youth insights platform, providing data and insights on Gen Z and Millennial consumers aged 13 to 39 in the UK, Germany, France, Italy, and Spain from next month. More
Private equity firm Apiary Capital has acquired a 'significant stake' in London-based MediaSense, whose Analytics practice manages more than $15 billion of media expenditure on behalf of clients. More
Tokyo-based Macromill has announced the launch of a digital advertising business, Macromill Ads, tapping the data from its 1.3m proprietary consumer panelists to provide a one-stop service from ad planning and distribution to the measurement of effectiveness. More
In Indonesia, customer analytics platform MoEngage has raised $32.5m in a Series C1 add-on round of funding, which it will use to accelerate global growth and strengthen its product's AI and predictive capabilities. More
Shopper insight specialist Behaviorally has launched a platform called Flash PDP, powered by visual recognition AI and allowing brands to optimize visual content on eCommerce product detail pages. More
In the US, shopper insights specialist Behaviorally has appointed former YouGov exec Danielle DuPreé as Vice President, Market Development. She is based in Teaneck, NJ. More
Consumer behavioral marketing software firm Wunderkind is launching a European office in London, as it eyes 'strategic acquisitions'. The firm also plans to grow its EMEA office headcount to 100 this year. More
Shopper insights specialist Behaviorally has appointed former PRS IN VIVO exec Inna Merenkova as Managing Director, Europe, based in London. More
In Singapore, shopper insights specialist Behaviorally has appointed Stephen Dexter as Senior Director, Market Development. More
In the US, behavioral research firm InsightsNow has hired long-time Coca-Cola exec Kristin Wright to manage its Research and Insights team. More
Shopper insight specialist Behaviorally has appointed Joe Corace as Vice President, Client Development. He is based in Chicago and will support clients across the Mid-West. More
Shopper insights specialist Behaviorally has appointed Nisha Yadav as Senior Vice President, Omni Shopper, based in New York. More
Behavioural science consultancy The Behavioural Architects (TBA) UK has hired Tom Coombes as Director of Quantitative Research, with a remit to build and develop the firm's methodologies. More
San Francisco-based consumer research and neuromarketing platform CoolTool has appointed UBMobile co-founder Craig Stevens as Chief Executive Officer. He replaces co-founder Dmitry Gaiduk, who has moved to the position of Chief Product Officer. More
Momentive, which was previously known as SurveyMonkey, has launched several artificial intelligence-powered MR solutions to help improve audience targeting with advanced analysis. More
Kantar Public has rolled out its PUBLIC Hexis programme and policy evaluation approach to its hubs in Brussels and London. More
In New York, shopper insights specialist Behaviorally (previously known as PRS IN VIVO USA) has appointed long-time GfK exec Jola Burnett as Vice President, Client Development. More
UK-based Measure Protocol, a blockchain-based marketplace for person-based data, has launched a solution called Storefront, to provide access to consumer-based behavioural data relating to what individuals are doing, consuming, and buying. More
In the US, customer data and marketing automation platform Klaviyo has raised $320m in a Series D round of funding, bringing the company's valuation to more than $9 billion. The round will be used for product development, increased marketing and sales, recruitment and international expansion. More
In the US, audience insights platform DISQO has partnered with former ARF CRO Joel Rubinson to launch the first report in a series called New Foundations of Ad Effectiveness, entitled 'X-Ray Specs for Path to Purchase Attribution'. More
In the US, data analytics and consumer intelligence specialist JD Power and healthcare sector digital experience researcher Corporate Insight have partnered, to help health insurers enhance the member experience across web and mobile. More
UK-based insights firm Walnut Unlimited has taken on five new recruits, including Elisha Temminck and Alex Banks as Associate Directors. More
Location data ad technology firm Blis has entered the Japanese market through a partnership with digital transformation specialist Innovator Japan. The firm has also announced a Hong Kong franchise, which also covers Taiwan, and signed a reseller agreement in North America. More
Shopper insights specialist Behaviorally has appointed long-time Kantar exec Barbara Cador as Vice President, Growth Officer, EU, based in Spain. More
In New York, marcoms group Edelman has appointed Karima Zmerli as Head of Performance and Predictive Intelligence for its Edelman Data & Intelligence (DxI) multidisciplinary research, analytics and data consultancy. More
Shopper insights firm Behaviorally has expanded its EU team with the appointment of Adeline Adam as Vice President, Market Development, based in Geneva. More
Shopper insights specialist Behaviorally (previously known as PRS IN VIVO USA) has expanded into Asia, opening hubs in both Singapore and Shanghai. Former PRS IN VIVO execs Nichole Gu and Melvin Ng join as Managing Director, Asia and Vice President, Market Development respectively. More
In the US, data-driven influencer marketing and social media listening platform Tagger Media has raised $8.5m in a Series A round of funding, which it will use to accelerate product development and innovation, increase company awareness, and expand its global footprint and team. More
Shopper insights specialist Behaviorally (previously known as PRS IN VIVO USA) has launched an AI-based computer vision technology called Flash.AI, for evaluating early-stage packaging designs. More
DIY research software firm SurveyMonkey has launched artificial intelligence-powered brand and industry tracking solutions, which use technology to enable brands and financial services firms to continuously monitor and react to shifts in market perception. More
In the US, behavior-based preventative health software firm Pandemic Insights has raised $5m in a Series A round of funding, which it will use to accelerate the development and go-to-market release of its platform. More
In the US, behavioral research specialist EyeSee has appointed long-time PRS exec Heather Graham as Business Development Director. More
London-based strategic insight consultancy The Forge has appointed former Asahi exec Paul Thomas and Joe Catling, who previously worked at Relish Research, as Directors, to support its customer strategy and quantitative offers. More
In New York, emotion and behavior insights specialist Canvs AI has released a cross-platform feature for its Canvs TV solution, offering users a quant and qual overview of how their program is performing across Twitter, Facebook, Instagram and YouTube TV. More
Glasgow-based FMCG marketing platform and customer behaviour data firm Adimo has raised $3.6m in an additional seed round, for use in expanding its operations in the US and scaling activity globally. More
Comscore has expanded its data agreement with marcoms giant Omnicom Group, to provide privacy-safe e-commerce and audience behavioral data for its Omni media planning and personalization platform. More
Interpublic's performance marketing network Reprise has hired former Sentiance exec Vincent Spruyt as Chief AI Officer, to lead its new AI group and the agency's established team of Analytics executives. He will be based in Brussels. More
Behavioural research specialist EyeSee has opened a new sales office in Singapore and an operations office in Mexico City, following a year of record growth in 2020. More
Behavioural insights platform Veylinx, headquartered in Amsterdam, has raised $2m in a pre-Series A round of funding. The money will be used to expand its teams across Europe and the US, accelerate product development, and launch a new platform. More
Behavioral research firm InsightsNow has added six new staff to its US team, Michael Dimanshtein, Tanner Hill, Kenny McMahon, Merva Morina, Renee Novak and Art Siegert; and promoted Kayte Hamilton to a new role supporting its recently launched Innovation Center. More
In the US, podcast management and advertising platform Backtracks has launched a solution combining real-time behavioral analytics with engagement and retention data, to help publishers understand which sections of content capture an audience's attention. More
Crispin Beale, former Group CEO of Chime Insight & Engagement, has been appointed as an Advisor to the management team of shopper insights specialist Behaviorally (previously known as PRS IN VIVO USA); supporting the company's growth strategy in the UK and across Europe. More
In Canada, behavioral science and data-driven insights platform Symend has raised an add-on $43m investment funding round, following $52m secured in a Series B in May last year. The additional funds will be used to drive global expansion and add to the firm's customer lifecycle product portfolio. More
Portugal-based media research platform MindProber is launching what it says is the first in-home biometric panel in the US. More
Shopper insights specialist Behaviorally (previously known as PRS IN VIVO USA) has named Sam Albert as its first Chief Digital Officer. More
In France, BVA Group has promoted Karen Gombault and Olivier Blanchet to serve as Chief Executive Officers of shopper specialist PRS IN VIVO worldwide. This follows the recent sale of PRS IN VIVO USA, now known as Behaviorally and run by former PRS IN VIVO Global CEO Alex Hunt. More
Shopper insights specialist Behaviorally (known until last week as PRS IN VIVO USA) has appointed Stefan Barden as Non-Executive Chair of its Board of Directors. More
Shopper insights agency PRS IN VIVO USA has been renamed Behaviorally, following its sale to new majority shareholder Alcentra. More
The management team of French research and consulting firm BVA Group and its main shareholder Naxicap (together known as XPage) have been given the green light to acquire the company, which went into receivership last summer. The group's US arm has been acquired by British asset management firm Alcentra. More
In the UK, The Behavioural Architects (TBA) has appointed four new employees: Dipesh Mistry as Senior Strategic Consultant, Alisa Hearn as Strategic Consultant, and Sophie Ainsworth and Veronica Beecham as Junior Strategic Consultants. More
In the UK, behavioural science specialist Chris Harvey has launched a new company called Activate Research, promising to help research agencies and end clients better understand, predict and change behaviour. More
In the UK, medical communications and insights research agency Porterhouse Medical Group has appointed former Cello Health Insight exec David Eatwell as a Director of its internal research consultancy, Porterhouse Insights. More
Nielsen has launched a measurement service called Theatrical Video On-Demand (TVOD), to capture viewing of movie releases that are directly available to consumers to rent or buy on demand through streaming/MVPD (multichannel video programming distributor) platforms. More
London-based behavioral data management specialist Snowplow Analytics has raised $10m in a Series A2 round of funding, which it will use for expansion in the US, Europe and Asia-Pacific, and to accelerate its product roadmap. More
US-based behavioral research firm InsightsNow has opened an Innovation Center, through which users can access the latest insights regarding changing consumer behavior and methods for tracking it. More
In the US, analytics provider Verisk has acquired consumer behavioral data and intelligence agency Jornaya, for an undisclosed sum. More
Boston, MA-based behavioral science and MR consultancy Protobrand has appointed Apolinaras 'Apollo' Sinkevicius as Chief Operations Officer, focusing on scaling the business to meet client needs. More
In the US, strategist Tim Riesterer has set up a research agency called DecisionLabs, conducting behavioral, neuroscience and field studies to understand how B2B buyers frame value and make choices. More
Behavioural data tech provider Neuro-ID has raised $7m in a Series A round of funding, which it will use for development of its 'Behavior-as-a-Service (BaaS)' offering, and to expand into new markets. More
US-based insights and strategy consultancy Protobrand has appointed long-time Kadence International exec Owen Jenkins as Vice President of Client Services, and former Nielsen and Ipsos exec Chris Parker as Manager of Client Services. More
In London, Healthcare insights agency Day One Strategy gears up for growth with the appointments of former Hall & Partners researchers Aurora Albert and Elise Roche as its first Partners. More
In New Zealand, global out-of-home media company JCDecaux has agreed to sell half its Calibre audience measurement solution to ANZ-based rival oOh!media. The firms say the move will 'cement Calibre's position as the industry-wide [OOH] audience measurement solution'. More
Location data ad technology firm Blis has launched a tool called Prospect Targeting, which combines its location data with customer characteristics and online behaviour data to help brands find and target new and lapsed customers without reliance on personal data. More
In the UK, online community specialist Join the Dots has taken the name of its parent InSites Consulting, which acquired it in July 2019. More
In Australia, Nielsen and financial services insights and consulting firm DBM Consultants have partnered to offer a segmentation and profiling dataset for the banking, insurance and wealth management sectors. More
Insight agency PRS IN VIVO has launched a tool called Shopper Flash, to help retail marketers rapidly plan and develop in-store tools such as planograms, merchandising, and point-of-sale displays. More
Marketing resource management tools provider Vya has acquired Direct Options, a firm focusing on customer engagement through behavioral and data science. Terms of the deal were not disclosed. More
US-based research agency Gongos has partnered with audience insights platform DISQO, to offer organizations an 'agnostic digital consumer view' of brands and their categories. More
In London, comms specialist The Creative Engagement Group (TCEG) has launched a Behavioural Science unit, headed up by Guy Champniss. More
Leadership advisory and executive search firm Russell Reynolds Associates has acquired Cultural Analytics, which uses analytics drawn from behavioral economics, social psychology and advanced survey research, to pinpoint where leadership and Board action on culture is most needed. More
Audience measurement firm Comscore has teamed up with behaviour-based data science company Consumer Orbit to launch Comscore Consumer Intelligence, offering the local market advertising sector the ability to link media consumption and shopping behaviour. More
New York-based emotion and behavior insights specialist Canvs AI has made its full range of solutions available for integration into other applications via an API; and has appointed Erinn Taylor, formerly of Dynata, CriticalMix and FocusVision, as EVP, Product & Platform. More
Behavioural research agency Watch Me Think has launched a qual-based evaluation approach for new consumer products, called the Post Launch Consumer Review (PLCR). More
In Helsinki, Finland, behavioral analytics data company Verto Analytics has hired Surath Chatterji for a newly created role, Vice President of Technology; the first exec at Verto to directly control and oversee all R&D. The firm has also added two new members to its Board. More
Shopper insights agency PRS IN VIVO has enhanced its path-to-purchase measurement tool OmniPath, with enhanced single source data, social media listening and staged qualitative behavioral analysis, tracking the same consumers in context to influence their shopping behavior. More
In the US, online fraud prevention company NS8 has raised $123m in a Series A round of funding, which it will use to accelerate product development and expand its global reach with an increased focus on growing its partner network. More
In the US, former System1 Research exec Will Leach has launched a new company called Mindstate Group, which offers a proprietary behavioral psychology model to help marketers create influential marketing strategies. More
Boston, MA behavioral science-based market research consultancy Protobrand has appointed Veylinx co-founder Rainier van Rietschoten as VP, Client Services, starting today. More
In New York, patient behavior change company Wellth has raised $10m in a Series A round of funding, which it will use to expand the business. More
Brand tracking and consumer science firm Nepa has partnered with mobile research tech firm RealityMine, to provide behavioural data technology for the former's Omnichannel Path to Purchase and Digital Pulse solutions. More
Measure Protocol, a blockchain-based marketplace for person-based data, has launched a solution to help data buyers and market researchers gain a more 'holistic view' of their consumer audiences through passive mobile device data collection. More
Behavioural research specialist EyeSee has raised EUR 300m in a round of funding, which it will use for futher international business expansion and technical innovation. More
Asia Pacific-based data-led marketing and strategy consulting group Illuminera has partnered with marketing insights professional Ashok Sethi, to launch a specialist marketing and behavior change division called 'Behave!' More
Web site and mobile app analytics platform Glassbox has raised $40m in a Series C round of funding, which it will use to expand its teams globally, as well as invest in further enhancing its products. More
Anagog, which provides on-device solutions for understanding 'phone users' real-world behavior, has raised an initial $10m in Series C funding. The investment will be used to expand the firm's global sales and delivery capabilities, and support its core R&D team. More
In Israel, product and user journey behavior analyst Convizit has closed a $5m seed round of funding, which will be used to double the size of its team, accelerate product research and development, and launch sales and marketing initiatives. More
Global shopper insights and product experience consultancy PRS IN VIVO has updated its Accelerated FlashSuite (previously known as 'Accelerated Behavioral Insights'), with improvements for screening, validating and optimizing packaging designs at every stage of development. More
In the US, location analytics and foot traffic data platform Placer.ai has raised $12m in a Series A round of funding, which it will use to expand its US operation, and its R&D efforts to drive new product features and capabilities. More
Marcoms holding company WPP has acquired London-based data science company Sandtable, which uses an approach called Agent Based Modelling (ABM) for behavioural analytics and advanced simulations. Terms of the deal were not disclosed. More
Online competitive intelligence and consumer behavioral analytics provider Hitwise is winding down its US operations after more than twenty years in business. Until March 19, Hitwise users will continue to have access to historical data for the period up to 28 January 2020. More
Cross-screen data management platform (DMP) Lotame has appointed former Comscore exec Amy Yeung as General Counsel and Chief Privacy Officer. More
In the US, consumer understanding specialist Curion has appointed former Leo Burnett Global CFO Greg Silich as Chief Operating Officer. More
Kantar has rolled out a global study called eCommerce On, offering a shopper-centric understanding of eCommerce across various countries and categories. More
In the UK, full-service agency BMG Research has appointed long-time Opinion Leader exec Neil Samson as Qualitative Research Director. More
AI-powered audience intelligence platform and social media analysis software firm Pulsar has hired consumer psychologist Nisa Bayindir for a newly created role, EVP Behavioural Science. More
Matt Michaud has rejoined global shopper insights agency PRS IN VIVO as Senior Vice President, Head of Behavioral Qualitative, based in London as part of the Innovation Team. More
In New York, management consultancy Bain & Company has acquired consumer behavior analytics firm Pyxis, for an undisclosed sum. More
In India, Kantar has launched a study called #PlanetY, with the aim of providing an understanding of the attitudes, values and behaviour of the country's youth. More
In Australia, industry execs Elisa Adams and Stephen Prendergast have launched an insights agency called Future EQ, which combines behavioural science, AI and predictive modelling to quantify the drivers of business growth and market share. More
Behavioral science agency BEESY has expanded its New York office with the appointment of former PRS IN VIVO exec Madison King as Research Analyst, and Derek Elliott as Behavioral Science Analyst. More
London-based Snowplow Analytics, which helps businesses collect and manage their customer behavioural data, has raised £4m in a Series A round of funding. The money will be used to expand its real-time data pipeline capabilities and further expand in the US and Europe. More
US location data company Factual has extended its Audience product with the addition of two new solutions, which use machine-learned predictive insights and visitation pattern analysis to help build segments based on real-world consumer behavior. More
In the US, advertising intelligence specialist Integral Ad Science (IAS) has acquired ADmantX - a semantic technology firm which offers cookie-free tracking. Terms of the deal have not been disclosed. More
In the US, human language technology developer AppTek has merged with customer experience (CX) tech firm Ignite-Tek, which helps eCommerce companies gather customer feedback. More
Digital media analytics specialist Quotient has agreed to acquire Israel-based location intelligence platform Ubimo. Terms of the deal have not been disclosed. More
In London, Healthcare Research Worldwide (HRW) has added behavioural scientists Rhiannon Phillips and Emma Neville to its Behavioural Science team. More
In the US, conversation and revenue intelligence platform Gong has appointed Sandi Kochhar as Chief People Officer and Tim Riitters as CFO, while Udi Ledergor is promoted from VP of Marketing to Chief Marketing Officer. More
London-based research technology firm Liveminds has officially expanded to the US with the opening of an office in Chicago. More
Shopper and product experience specialist PRS IN VIVO has expanded its global Luxury Practice, and added the concept of 'Happiness Science' to its behavioral science offering. More
US-based qual insights and technology firm 20|20 Research has won a patent for methods using virtual environments in behavioral research, including the ability to instantly manipulate the environment based on a user's vision patterns and demographics. More
Global shopper insights agency PRS IN VIVO has launched a product called OmniPath, to enable marketers to map the omni channel path-to-purchase - online and in the physical store - and identify where behavioral design can influence consumer choice and brand growth. More
Melvin Ng has re-joined global shopper agency PRS IN VIVO, as Asia Senior Director of Market Development, based in Shanghai. More
Cambridge Analytica's former Lead Psychologist Patrick Fagan has teamed up with former ad agency execs Dan Thwaites and James Cragg to launch an audience behavioural change business called Capuchin. More
Global management consultancy Accenture is to acquire Mexico City-headquartered service design and strategic research firm INSITUM for an undisclosed sum. More
In New Zealand, WPP-owned market and social research company Colmar Brunton has appointed Kathryn Robinson as Behavioural Insights Director, based in its Wellington office. More
US-based strategy and custom research company Magid has hired former CMI Research exec Steve Flynn as Senior Vice President, based in Atlanta. More
Consumer insights firm PRS IN VIVO has launched the BEQual Toolkit, which applies behavioral science to projective qualitative research techniques using tablets and real-time feedback. More
Online behavioral data firm Jumpshot has announced a strategic partnership with information company Ascential plc, giving the latter a 35 percent equity stake in Jumpshot, valued at $60.8m. More
US customer experience management specialist Medallia is to acquire Tel Aviv-based behavioral analytics platform Cooladata, for an undisclosed sum. More
US-based strategy and custom research company Magid has hired former GfK exec Tim Spenny as Senior Vice President, with a focus on emerging technology and research and consulting for innovation. More
Global shopper insights agency PRS IN VIVO has launched a suite of research services called Accelerated Behavioral Insights, which combines technology, category experience and human expertise to guide NPD, shopper and packaging development. More
In Chicago, the Professional Convention Management Association (PCMA) is launching a service called BEAM, to provide insights into industry trends and behavior around the business events sector. More
London-based behavioural insights consultancy Irrational Agency has announced that co-founder Elina Halonen is leaving the firm, to pursue independent work in the MR and consumer insights space alongside her academic research. Her co-founder Leigh Caldwell continues at the helm of Irrational. More
Behavioural research specialist EyeSee has opened an office in London, to be run by former Nielsen exec Payal Patel who joins in the role of Director of Business Development. More
In the UK, location planning specialist CACI has teamed up with behavioural measurement data provider Huq Industries to add new on-demand geo-behavioural insight capabilities to ifs offer. More
Toronto, Canada-based employee-owned research firm Hotspex is building a transactional data aggregation firm, following its October 2018 acquisition of programmatic trading desk Wave Digital Media. More
Global shopper insights agency PRS IN VIVO has appointed former long-time Kantar exec Ian Elmer as United States Managing Director. He will be based in the firm's headquarters in Teaneck, New Jersey, reporting to CEO Alex Hunt, and leading the US Client Development and Qualitative teams. More
Nielsen has launched a Behavioral Sciences Institute, with the aim of educating leaders across industries on 'the power of conscious and nonconscious decision making'. The Institute will sit within, and tap the data library of the company's Consumer Neuroscience division. More
In the US, marketing analytics provider V12 has launched data on the browsing history of hundreds of millions of voters, powered by its purchase intender solution V12 Signals. More
Paris-based research and consultancy company BVA Group has rolled out its 'Nudge Unit' in the UK, led by Scott Young, who also serves as an SVP of the parent company. More
UK-based behavioural economics specialist The Behavioural Architects (TBA) has appointed long-time Hall & Partners exec Di Adams as Head of its Health and Personal Care practice. More
Consumer insight agency BAMM has appointed former Mindshare exec Mark Potts as Chief Strategy Officer, leading the development of insight and strategy across the company and the growth of its US team. He is based in the firm's NYC office. More
New York-based B2B purchase intent data provider Madison Logic has launched a solution called Journey Acceleration, to enable marketers to target, acquire and nurture potential customers at all stages of the buyer journey. More
comScore has launched a tool called Plan Metrix Multi-Platform, which combines data on consumers' desktop and mobile behavior with information about their lifestyles, interests, attitudes and demographics. More
In Australia, behavioural economics specialist The Behavioural Architects (TBA) has hired former Kantar TNS exec Sam Paul as Managing Partner to open its new Melbourne office; while in Sydney, Melissa Gill has been promoted to the role of Head of Behavioural Strategy. More
In the US, outdoor advertising company JCDecaux has partnered with consumer data company Neustar, to provide advertisers with Out-of-Home (OOH) media analysis based on granular consumer attributes and behavioural data. More
Cint is adding its audience data, covering more than 40 million consumers across 100 countries, to the data marketplace and analytics platform of Sydney, Aus-based Data Republic, offering clients improved customer insight and targeting. More
In the US, artificial intelligence and machine learning specialist Element Data has acquired the assets of BehaviorMatrix, which uses technology to understand human emotions and behavioral cues from digital communications. Terms of the deal were not disclosed. More
UK-based behavioural economics specialist The Behavioural Architects has announced 'four new significant hires' and says it has 'big plans for further expansion in 2018'. More
In the UK, former BrainJuicer and System1 Group COO Alex Batchelor has joined behavioural research agency Watch Me Think as Non-Executive Chair. More
German sample and panel provider respondi has launched an interactive analysis tool called 'beatery', which connects declarative and behavioral data with the aim of delivering 'more exact, speedier, and simple insight into people and markets'. More
Data-driven consumer identity management firm Infutor has launched a predictive consumer intelligence marketplace solution called Auto In-Market, which uses consumer identities and predictive analytics to help marketers identify and target active automotive buyers. More
Location intelligence firm Gravy Analytics has announced the integration of its behavioral data with predictive consumer marketing data from AnalyticsIQ, to offer audiences of high-value consumers for ad campaigns. More
US-based behavior change company Cambridge Analytica has launched a TV targeting product, SelecTV, via its brand-focused division, CA Commercial. More
In New York, Ipsos has announced that academic Jesse Itzkowitz is joining its Behavioral Science Center. More
Location intelligence specialist Cuebiq has moved its New York City headquarters to a larger office space in the heart of the NoMad neighbourhood in Manhattan. The company has also promoted Michael Della Penna to the role of Chief Revenue and Growth Officer. More
US-based behavioral science research and consulting firm Sentient Decision Science has expanded to Europe through the opening of an office in London. More
Australian research company Roy Morgan has partnered with local audience data provider Eyeota, to roll out its consumer segmentation and data integration tool Helix Personas in Indonesia on the latter's platform. More
Marketing intelligence firm Visual IQ has launched a platform analysing tactical marketing performance against audience demographic and behavioral attributes. More
Retargeting technology company RTB House has opened an office in India, where it has appointed Kshitiz Randhir Shori to lead regional operations. More
In the US, behavioral and product data specialist Bluecore has launched a tool called Audience Insights, to help eCommerce marketers understand how customers are likely to react to future marketing campaigns. More
Atlanta, GA-based, behavioral insights and consultancy firm CMI has announced a third option within its behavioral economics-based solutions suite. Named yChoose, the tool helps identify what influences consumers in their decision-making, to help marketers out-perform the competition. More
High profile behavior change company Cambridge Analytica has hired former Republican party execs Ben Shankle and Laquan Austion to jointly lead its political operations in Washington D.C. More
Cambridge Analytica, which uses data to change audience behaviour, has appointed former Google and Turn exec Richard Robinson as Vice President of CA Commercial, based in the firm's London office. More
In the US, WPP's Data Alliance and healthcare data firm Crossix Solutions have announced a partnership, through which WPP operating companies can use the latter firm's data and analytics solutions for audience segmentation and insights. More
In New York, cloud-based behavioral marketing specialist BounceX has raised $31m in a round of funding, which it will use to make 'eight-figure acquisitions', expand its engineering resources, and invest in its proprietary database and device graph. More
In the UK, WPP-owned digital data collection specialist Lightspeed has appointed former Kantar exec Hannah Soar as Director, Business Transformation, responsible for developing, supporting and influencing strategic behavioural change management efforts. More
Las Vegas-based OfferCraft, which provides artificial intelligence-driven behavior modification and develops gamification software, is expanding into Asia. More
In the US, research-led sales and marketing services company Maritz has appointed Charlotte Blank as Chief Behavioral Officer (CBO), tasked with leading its thought leadership, research, and the application of behavioral science. More
In the US, online community and survey tech provider Toluna has launched a service called RapidResultsRx, to help clients obtain 'quick-turn' insight from medical professionals. More
US consumer intelligence company Simmons Research has partnered with mobile research technology firm RealityMine, to launch a joint solution helping brands and media companies create and measure cross-platform media campaigns. More
UK-based consumer and cultural insight agency Flamingo has hired former TNS BMRB Chief Exec Desirée Lopez for a newly created role, Head of Behavioural and Social Strategy, leading its behavioural science offer and its Social Purpose specialist unit. More
Manchester, UK-based mobile research tech firm RealityMine has added automated passive mobile data to its TouchPoints Canada study, enhancing its insights into how Canadians use their mobile devices. More
Glasgow-based FMCG marketing platform Adimo has closed a £1m seed round of funding, which it will use to expand its commercial team and target new customers. More
The Behavioural Insights Team (BIT), set up by the UK government and often referred to as the 'Nudge Unit', has launched a new division called BI Ventures, which will use behavioural science to build products to help solve real-world problems. More
Employee-owned marketing research firm Hotspex has appointed former Proctor & Gamble (P&G) veteran Dan Young as Chief Behavioral Scientist. More
Swedish online fashion company Ivyrevel has partnered with Google to launch an app which tracks a user's activity and lifestyle, then uses the resulting information to design a custom-made 'data dress' reflecting their habits and preferences. More
Omnicom-owned MR and strategic consulting firm maslansky + partners (m+p) has hired Procter & Gamble consumer insights veteran Joe Baumann as SVP of R&D and Product Strategy - a newly created role. More
WPP-owned marcoms network Ogilvy is setting up a Center for Behavioral Science, aiming to establish a new system for defining how audiences think, feel and behave; and to help clients improve their marketing and communications. More
London-based opinion and behaviour research specialist BritainThinks has promoted Anastasia Knox, Cordelia Hay and Lucy Bush to Research Director roles, while Raphael Malek moves up to Associate Director. More
Amsterdam-based passive metering technology supplier Wakoopa has partnered with Japanese firm GMO Research to launch an online consumer panel in Asia. More
New York and London-based B2B purchase intent data provider Madison Logic has been acquired by private equity firm Clarion Capital Partners. Terms of the deal were not disclosed. More
Behavioral analytics company Interana has raised $18m in an oversubscribed round of funding, which it will use to support the next phase of company growth, expand its customer base, and accelerate product development. More
comScore has announced an agreement with US-based Cambridge Analytica, which will integrate the measurement firm's television audience information into its own behavioral psychology and data analytics program, feeding into strategy and targeting advice for political and commercial clients. More
In London, Colin Strong has left his role as MD of Verve Ventures after eighteen months, to join Ipsos as Global Head of Behavioural Science. He replaces Stephen Donajgrodzki, who stepped down from the role last month. More
In New York, customer experience platform Bluecore has appointed Jared Blank as Senior Vice President of Data Analysis and Insights, helping clients make business decisions based on behavioural and product data spanning more than 300 retail brands. More
Ipsos has partnered with two centers at Yale University and senior insight figures in a number of top consumer companies to launch a new behavioral economics body, The YCCI-Ipsos Think Tank. More
In the US, marketing consultancy Wiser Marketing Group has launched a proprietary ethnographic and behavioral modeling methodology called PurchaSCIENCE, to help clients better understand the brand/consumer relationship. More
Cross-device ad targeting and analytics specialist Adelphic has launched a solution called Behavior Graph, through which users can identify, engage and target relevant consumers. More
Dentsu Aegis Network's full service digital marketing agency Isobar has partnered with sister agencies Copernicus Marketing and Forbes Consulting Group to form its new Marketing Intelligence Practice. More
Former Hall & Partners Managing Partner Grant Bird has joined behavioural science-focused 'research collective' house51 as a Partner. More
comScore has enhanced its monthly syndicated Plan Metrix solution in the US, with the addition of mobile data insights, combining online behavior data and detailed off-line information. More
The Behavioural Insights Team (BIT), set up by the UK government and often known as the 'Nudge Unit' is expanding with the opening of new offices in Singapore and Manchester, and additions to its existing team in Sydney. More
Israel-headquartered behavioral analytics specialist CoolaData has raised $5.4m in a round of funding, which it will use to drive worldwide growth and extend its reach into Internet of Things (IoT) and enterprise applications. More
Social media communications platform Tencent has partnered with marcoms network Publicis Groupe, to connect behavioral data, co-invest and co-create content, and launch a 'Drugstore' incubation facility. More
Marketing services and data analytics firm Environics Analytics (EA) has updated its core financial products, and launched four new behavioral databases examining Canadian travel patterns, environmental attitudes, social media engagement, and philanthropic activities. More
Publicis-owned full-service digital agency Razorfish has introduced a platform called COSMOS, which offers a combination of cognitive algorithms, data intelligence, and machine learning to help create brand experiences across all marketing touch points. More
Magazine publisher Condé Nast has launched Spire, an ad targeting and optimisation solution powered by the data and insights platform of its sister company 1010data. More
US-based digital data tracking specialist Luth Research has launched a self-service platform called 'ZQ Now', to help users define and access online and mobile behavior-based survey samples. More
Behavioral data platform Amplitude Analytics has raised $15m in a Series B round of investment, which it will use for recruitment, further product development, and sales and marketing expansion. More
In the US, behavioural and product data provider Bluecore has launched a tool called Predictive Audiences which helps anticipate shoppers' reactions to marketing messages. More
Amsterdam-based passive metering technology firm Wakoopa - now a subsidiary of GfK - has launched a marketplace giving researchers access to behavioral data on a global scale. More
Sagaci Research has opened an office in Luanda, Angola - its second base in Portuguese speaking Africa after the opening of the Maputo, Mozambique office in 2014. More
Mobile marketing company Beintoo has spun off its business intelligence (BI) services into a separate US-based firm called Cuebiq, to help businesses understand consumers' offline behavior and purchase intent. The new firm has already launched a footfall attribution dashboard called VisitQ. More
In the US, Interactive Video Productions (IVP) has extended its mobile research lab product MobiLAB, with the launch of an integrated version offering combined behavioral and emotional measures. More
In New York, Jim Spaeth and Alice Sylvester are returning to media metrics specialist Sequent Partners after less than a year at media consumption and behavior analyst RealityMine. More
Location data provider Factual has appointed Rob Jonas as Senior Vice President of Revenue, to manage partnerships with clients such as his former employers Google, Yahoo!, InMobi and PubMatic. More
App store analytics firm App Annie has added new metrics to its platform, to provide demographics and behavioral metrics about active users, penetration, frequency, duration and data usage. More
Eye tracking technology developer Tobii has appointed John Traynor as Vice President of its Pro Insight Research Services team in North America, and William Yang as Pro Insight Sales Manager in China. More
African agency Sagaci Research has expanded with the opening of three new offices, in Ivory Coast, Chad and Algeria. More
In the US, real-time personalization and behavioral tracking specialist Evergage has raised a $10m Series B round of funding, which it will use to enhance its solutions and to grow its headcount by more than 70% by the end of 2016. More
WPP brand, media and comms researcher Millward Brown has introduced a solution called Digital Behavior Analytics (DBA), which uses data drawn from search patterns and social media conversations to provide insights on brand health and marketing campaign performance. More
Marcoms group Dentsu Aegis Network has acquired audience and behavioral data company Navegg, which is based in Curitiba, Brazil. Terms of the deal were not disclosed. More
Personalized content, search and recommendations engine ThinkAnalytics is launching a TV and video analytics platform called ThinkBigData, to provide broadcasters with new insights into subscriber behaviour. More
US-based web analytics and behavioral targeting firm Lotame has appointed former Videology COO Mike Woosley as Chief Operating Officer, based at its office in Columbia, Maryland. More
In New York, data-driven marketing automation firm Bluecore has raised $21m in a Series B round of funding, which will be used to support marketing channel and international expansion. More
IBM has introduced the 'Universal Behavior Exchange' (UBX), a service linking customer data from different sources to help marketers personalize the consumer experience. More
Cross-Tab-owned emerging markets panel specialist Borderless Access has launched a behavioral profiling capability for its panelists across twenty countries, allowing it to target consumers on the basis of their brand usage and consumption patterns. More
In the US, consumer behaviour change specialist NextHealth has raised $1m in a round of growth funding. More
NYC-based television ad targeting company Simulmedia has launched a data-driven targeting platform called VAMOS, which uses data science to reach linear TV audiences. More
Kantar Media has launched a tool called TGI Digital Planner, which taps into off- and online behavioural data from its TGI consumer insight study, to help identify the most appropriate target for advertisers. More
In San Francisco, web analytics platform Jumpshot has received $22m in Series A funding from Avast Software. Funds will be used to scale its operations and extend its two core offerings, the Jumpshot Plus web platform and Jumpshot Strategic Analytics. More
An anonymous $10m donation has been given to Princeton University, to help it establish a new faculty called the 'Daniel Kahneman and Anne Treisman Center for Behavioral Science and Public Policy'. More
In the US, location behavior data analytics and targeting firm Gravy has closed a $7.6m round in Series A funding. More
Yahoo has added Flurry Personas consumer behavioral usage groups to its mobile search and native advertising marketplace Yahoo Gemini, to help businesses reach mobile users based on their app activity. More
WPP's audience profiling and targeting division Xaxis is to acquire Action Exchange, Inc. (ActionX), a US-based multi-screen targeting business, with terms not disclosed. More
Targeted video ad specialist Innovid has raised $10m in funding, in a round led by Cisco Investments, and says it will be used to enhance its product offering for brands and media agencies, and to continue growing its interactive and personalized video services. More
Twitter has expanded its partnership with enterprise data and analytics company Acxiom, to offer its advertisers improved targeting capabilities. More
In Australia, behavioural insights firm Beyond Analysis has appointed ad agency veteran Jeff Sanders as Chief Executive Officer, replacing Neil Boulton who is leaving the company this month. More
Israeli digital ad tech firm Marimedia has launched a tool analysing mobile user behaviour and demographics for the purpose of mobile ad campaign targeting. More
New York-based CrowdTwist, which develops loyalty programs as a means of gathering data about customers' multi-channel behavior, has appointed tech sector exec Scott Matthews as Chief Executive Officer. More
Marketing services conglomerate Havas has partnered with Universal Music Group (UMG) to develop targeting based on individuals' musical taste. More
In the US, social media ad targeting specialist RadiumOne has gained two patents for its ShareGraph proprietary technology, which helps marketers find the users most closely connected to their brand's known customers by analyzing their online sharing behavior. More
Audience targeting data specialist Semcasting has acquired marcoms agency The Marketing Grid, through which it plans to promote its proprietary solutions to mid-sized clients. Terms of the deal were not disclosed. More
Digital measurement firm comScore has partnered with web analytics and behavioral targeting firm Lotame, to provide clients with a better understanding of customers' behaviour across platforms and channels, and allow the creation of more targeted and relevant digital ads. More
Digital ad specialist Sophia has received a £1.1m round of funding for its Ambiance solution, which delivers ads according to the online content consumers are viewing, in real-time. More
In the US, location analytics firm PlaceIQ has partnered with multi-screen audience measurement specialist Rentrak to develop a new product called PIQ PrimeTime, combining location intelligence with television viewing data. More
In the US, behavioral targeting and data management firm AudienceScience has hired Danny Kim for the newly created role of Director of Innovation, based in the Bellevue, WA office. More
In the US, digital media specialist David Carberry has launched a digital marketing agency called Enradius, which will focus on geo-targeted marketing and behavioral data. More
US-based web analytics and behavioral targeting firm Lotame has opened an office in Sydney, and appointed Ian Curd as Commercial Director of Australia and New Zealand. More
Iberian and Latin American online panel provider Netquest has acquired behavioural data collection technology specialist Wakoopa. Financial terms of the deal were not disclosed, but Wakoopa is now a fully-owned subsidiary of Netquest. More
Technology specialist ABI Research has appointed robotics industry analyst Dan Kara as Practice Director, with a focus on robotics innovation across a variety of sectors such as consumer, construction, healthcare, education and agriculture. More
Brazil's Justice Ministry has rebuked the country's largest telecoms company Oi and fined it $1.6m for tracking and targeting-related privacy violations. It's apparently a 'first-of-its-kind' for the country, but it's eerily reminiscent of the first time we heard the name of Oi's partner company, Phorm. More
Ogilvy & Mather has opened a third office for its behavioural sciences practice #ogilvychange, this time in Singapore. More
San Francisco-based ad platform AdRoll has launched a self-serve Twitter-retargeting service, available through its dashboard. More
US-based behavioral targeting and data management firm AudienceScience has opened an office in Sao Paulo, Brazil. More
Targeting technology company RTB House, which specializes in online personalization strategies, has appointed three regional directors - two of whom previously worked for audience measurement specialist Gemius. More
Facebook has paid 'between $400m and $500m' for video ad targeting specialist LiveRail. More
Twitter is to acquire New York-based mobile ad retargeting and re-engagement advertising specialist TapCommerce, in a deal reported to be worth around $100m. More
Online ad personalisation specialist Phorm has published audited final results for the year ended 31st December 2013, showing another massive operating loss, this time $35.1m dollars on turnover of just $280k. More
Self-regulatory group the Digital Advertising Alliance (DAA) has developed an app and a mobile-optimized version of its existing desktop choice tool, to enable consumers to decide how and whether they receive targeted advertising on their mobile devices. More
Facebook has announced that it will begin tracking users' behaviour on other web sites as well as its own, in order to target advertising more effectively. An opt-out will be available, in addition to the option to see why an ad has been served, and to edit one's own advertising profile. More
Online behavioral analysis firm WibiData has launched a new platform called WibiRetail, to enable retailers to personalize 'every' interaction with their customers in real-time. More
Software giant SAP is to acquire SeeWhy, a provider of cloud-based behavioral targeting solutions with offices in the UK and US. The buy will enhance SAP's hybris real-time personalised marketing platform. More
Former Citigroup CEO Vikram Pandit has been named Chairman of TGG Group, a consulting firm focused on behavioral economics and big data, whose co-founders include Freakonomics author Steven Levitt and economist Daniel Kahneman. More
In New York, behavioral targeting and data management firm AudienceScience has hired AOL's former VP of Audience Targeting Sales Jeff Hochberg, as Vice President of Business Development. More
Boston-based customer intelligence specialist DataXu has acquired creative optimisation software developer JasperLabs, to enable clients to deliver real-time personalised ad content. Terms of the deal were not disclosed. More
US firm Preact has announced its official launch, helped by a $4.6m Series A round of funding. The firm offers a proprietary service using behavioral science, machine learning and big data analytics to help software companies increase customer spend and reduce churn. More
In the US, IBM is to acquire behavioral marketing technologist Silverpop for an undisclosed sum. More
US-based digital audience targeting specialist Datalogix has secured a 'significant' but undisclosed amount of investment funding from Breyer Capital, whose founder Jim Breyer will join its Board of Directors. More
Washington DC-based voter targeting digital ad firm CampaignGrid is adding a mobile capability, allowing clients to target registered voters with video and display ads on mobile browsers and in apps on their smartphones and tablets. More
Ad personalisation specialist Phorm is aiming to raise £10m through the placement of around 91m new ordinary shares, at a price of eleven pence each. More
In the US, GfK MRI has launched a new set of 44 consumer segments based on its data on consumers' off-line activities and attitudes, for use in online ad targeting. The launch involves deals with three online data management platforms (DMPs), BlueKai, eXelate and Lotame. More
Mobile ad targeting specialist Flurry has partnered with Research Now to build a panel and behavioural data set on mobile consumers, through which marketers will be able to target defined audiences. More
Facebook says it is rolling out its improved Core Audiences targeting feature built into all its ad buying interfaces. Worldwide users can target by location, demographics, interests and behavior, whilst in the US marketers will also find the firm's Partner Categories added to the Ads Create Tool. More
Retail customer intelligence specialist Smarter Remarketer has secured $7m in venture funding, which it will use to drive growth and expand the capabilities of its platform. More
In the US, digital marketing company Adknowledge has introduced a new feature called 'AdStation Custom Audiences', to enable advertisers to target consumers with communications and ads based on their demographic and behavioral data. More
UK-based footfall counting and analysis specialist Ipsos Retail Performance has opened an office in Toronto, Canada, with the aim of servicing retailers across North America. More
Guest WiFi provider Purple WiFi has added a 'Presence Analytics' feature to its service, in order to enable venues to track and engage consumers according to their behaviour and location. More
In Bangalore, TNS has named Anjali Puri Head of Centre of Excellence for its global Qualitative practice. More
In the US, behavioral analytics firm BehaviorMatrix has been granted a patent for its system for classifying, measuring, and quantifying human emotions, and perceptions in social media communications. More
Channel 4 has introduced targeted advertising for its video on demand service, following an increase in its audience database to more than 10 million registered viewers - including, it says, one half of all 16 to 24-year-olds in the UK. More
US-based marketing personalization and targeting firm Sailthru has added an advanced analytics feature to its platform, in order to help marketers identify revenue and retention opportunities from customer behavior trends and interactions with a given brand. More
In the US, video ad targeting specialist Sightly has raised $1.7m in a seed funding round, which it says it will use to expand products to meet the needs of its multi-location businesses and channel partners. More
Ad targeting specialist Turn has raised $80m in a Series E round of financing, which will be invested in its technology platform, data science and machine learning algorithms, and cross-channel and data-focused products. More
Mobile advertising specialist YP has acquired Sense Networks, which uses location and behavioral data to deliver targeted mobile ads. Terms of the deal were not disclosed. More
US customer and employee analytics specialist Mattersight has received two new patents for its solutions, which use psychological behavioral models to automatically analyze customer interactions and the effectiveness of sales. More
New York-based marketing personalization and targeting firm Sailthru has raised $20m in a Series C round of funding, for use in expanding its global sales, engineering and marketing teams. More
Ad targeting technology firm Simpli.fi has raised $1.6m in a Series B round of funding, which it will use to expand its sales and marketing efforts and to continue development of its proprietary platform. More
Twitter has expanded its suite of services targeting users who are engaged with television content. The new 'TV Conversation Targeting' tool will help US and UK advertisers and networks connect with relevant tweeters. More
US analytics firm BlueLabs, which was founded by former Obama analysts, has signed an agreement to use second-by-second cable set-top-box (STB) viewing data from TV program producer FourthWall Media, to allow clients to use micro-targeted ads. More
Online ad targeting specialist Phorm has placed 100 million new ordinary shares on the London Stock Exchange AIM market, in order to raise £10m for 'general working capital purposes'. More
Mobile advertising platform xAd and out-of-home (OOH) comms agency Posterscope have partnered to launch a new 'converged media' capability, which they say will enable the retargeting of consumers who have seen specific OOH ads with relevant mobile communications. More
In the UK, loyalty platform Quidco has teamed up with consumer data specialist Pureprofile, to launch an online market research panel called Quidco Opinions, combining transactional-level information with attitudinal, social media, and behavioural data. More
In Austin, Texas, ad agency Sanders\Wingo and organizational performance specialist Somerset Consulting Group have partnered to open the Behavioral Science Lab (BSL), through which they will analyze the factors that affect how people choose products and engage with brands. More
US-based ThinkVine, which helps clients align marketing and advertising with consumer behaviour, has introduced a Japanese language version of its predictive marketing mix optimization software. More
Online ad targeting specialist Phorm has officially launched operations in mainland China, and says it is already averaging 4.3 million users per day. More
Digital ad intelligence specialist Exponential Interactive has teamed up with WPP-owned behavioural targeting services firm I-Behavior, to help advertisers target consumers online based on their high street purchasing habits. More
Panel and data collection pioneer Research Now is given clients the option of targeting members of its US research panel based on their online behavior, rather than / in addition to their answers to survey questions. More
ISP-level ad targeting pioneer Phorm has announced 'strong sustained growth in revenue and other KPIs', based on its Turkish operations. More
Mobile advertising firm StrikeAd, which uses real-time behaviour-tracking and geo-targeting to optimize delivery of ads, has raised $7m in a funding round. More
UK-based ad technology company Crimtan has integrated Digital Element's IP geolocation intelligence technology into its RAMP360 platform, to enable geographic targeting of online advertising at zip/post code level. More
Technology MR firm ABI Research has opened an office in Geneva, Switzerland, to expand its focus on international policy relating to cybersecurity and telecoms issues, while supporting joint research initiatives with its partner the International Telecommunications Union (ITU). More
US mobile ad network AdTheorent has raised $4m in funding, and plans to use the funds to expand its platform, which analyzes hundreds of thousands of potential impressions per second based on demographic information, behavioral factors, location data, and other ad targeting criteria. More
Content intelligence firm Temnos has launched out of stealth mode with $1.25m in investment funding and the appointment of a Chief Executive Officer. More
US-based digital audience targeting specialist Datalogix has opened an office in Chicago, to support growth in its consumer products business, which it says has tripled in size in the last year. At the new office, the firm has appointed former Google, Yahoo! and Gannett execs. More
US-based web analytics and behavioral targeting firm Lotame has opened an office in Singapore and appointed Mathew Ward as MD of the Asia Pacific region. More
Badgeville - whose platform allows users to incorporate gamification elements into their online strategies - has launched 'The Behavior Lab', through which it will research the best means to influence customer and employee behavior with game design techniques. More
In the US, mobile targeting and retargeting specialist Drawbridge has appointed former BrightRoll research leader Daryl McNutt to lead its marketing strategy. More
Targeting and media measurement provider Trueffect has announced a strategic partnership with UK based marketing insights firm RedArk, and has also received TRUSTe and Safe Harbor certification for privacy compliance. More
Apple has introduced a new set of rules to ensure that developers no longer use behavioral ad targeting techniques aimed at those aged under 13. Developers must also ensure that children's apps include a privacy policy and a system for seeking parental permission for in-app purchases. More
Mobile advertising specialist Millennial Media is to acquire Jumptap, which enables brands to target, place and track advertising on mobile phones and tablets, in a deal valued at around $209m. More
San Francisco-based mobile ad targeting and analytics firm Apsalar has raised $9m in a Series B round of financing, which it will use to increase head count across all departments, expand its technology, and enhance its marketing and sales programs. More
In the US, multi-screen analytics firm Collective has teamed up with Publicis-owned media services network ZenithOptimedia to develop a tool which it says identifies the TV preferences of online audiences who are currently actively shopping for a particular brand. More
London and New York-based Qriously, which provides a location-based public opinion survey app, has launched a new service called 'Opinion Targeting', offering to match mobile ads to consumers' preferences and sentiments. More
Behavioral retargeting start-up adhesive has raised $1.5m in a round of funding which it will use to support the roll out of its 'private data co-operative'. More
Mobile ad tech firm PageWoo has launched a solution called 'NewWoo', which layers consumer psychographics on top of hyper-local big data, to enable companies to target consumers with personalized ads and messages. More
Personalized display ad firm Criteo has acquired mobile analytics company AD-X Tracking, which enables brands and agencies to track advertising performance across mobile apps. Terms of the deal were not disclosed. More
Global connectivity and emerging technologies specialist ABI Research has hired Nick Spencer as Senior Practice Director, with a focus on mobile device hardware and software, go-to-market strategy, and mobile developer ecosystems. More
IP intelligence and geolocation solutions specialist Digital Element has received a US patent for the hyperlocal geotargeting technology used in its NetAcuity Edge ad targeting solution. More
WPP's insights, information and consultancy group Kantar has combined its digital insights firms Dynamic Logic and Compete, in a bid to help advertisers, agencies and publishers increase marketing effectiveness and drive brand growth. More
Ipsos Marketing's qual arm Ipsos UU has appointed industry veteran Natalie Hennekam as Account Director in its Melbourne office. More
In the US, new polling and data analytics company 1World Online has launched with a $1m Series A round of funding, which it will use to roll out its service and hire key staff. Funds will also be used to monetize the service by providing clients with market trends, analysis and big data insights. More
Software giant Adobe is to acquire Paris-based behavioural targeting specialist Neolane for approximately $600m in cash, in a deal that is expected to close next month. More
WPP-owned Xaxis - which links the group's ad-buying technologies with a proprietary database containing what the firm describes as the 'world's largest pool of audience profiles' - has opened an office in Taiwan, led by former Yahoo! exec K.C. Pan. More
Twitter has announced a new service offering TV advertisers the ability to target people who are tweeting about their ad campaigns. More
In the US, behavioral targeting and data management firm AudienceScience has promoted Mike Peralta to the position of Chief Executive Officer, replacing Jeff Pullen who has left the company. The firm has also named Robert Chamberlain as Chief Financial Officer. More
In the US, predictive and behavioral ad targeting specialist Voltari has appointed former Axciom exec Shannon Denison as Vice President of Product & Insights, to oversee its product strategy while also building its Consumer Insights team. More
Digital marketing technology provider Silverpop has launched a system called Universal Behaviors, which provides access to a live stream of real-time consumer actions which can be analyzed and then used to build individual targeted campaigns. More
In the US, online behavioral marketing technology specialist Silverpop has raised $25m in venture debt funding, for use in accelerating growth globally. More
Ad targeting technology specialist Nanigans has closed a $5.8m Series A.1 round of funding, which it will use to enhance its existing mobile products, and expand into verticals including retail. The funds will also enable it to hire new staff in Boston, New York, San Francisco and London. More
Online specialist BrainJuicer has appointed former PepsiCo shopper insights exec Will Leach as Vice President of its methodological unit Behavioral Labs in Texas. More
Online privacy and compliance specialist Evidon has introduced an app called 'Ad Control', that enables Apple users to opt out of 'cross-app' behavioral advertising served on their mobile devices. Later this month, the tool will also be available in the Google Play App Store for Android users. More
Facebook has teamed up with analytics software firm Acxiom to launch a tool called 'Partner Categories', which will enable its advertisers to select and target specific audiences based on Acxiom's interest and behavioral data. More
Yahoo! has acquired social media recommendation firm Jybe, as it looks to expand its own ability to personalize and target content and ads for users. More
Mobile behavioral targeting firm Sense Networks has introduced a tool called 'mClick-to-Visit Analytics', which reports when a mobile user who has clicked on an ad makes a visit to the retailer's physical store. More
US-based Centris Marketing Science, which specializes in providing market intelligence to the entertainment sector, has named Steve Ennen as President, with a remit to develop new markets, products and services, while delivering consumer behavior insights. More
US media intelligence specialist Aggregate Knowledge (AK) has raised around $11.4m in new funds, less than a month after acquiring customer behavior analytics specialist Quantivo. More
NYC-based targeted TV ad company Simulmedia has raised an additional $5m in venture funding. The firm aims to develop a managed data service as well as continuing to build its main targeting platform and integrating viewing data from emerging devices. More
US-based location-centric mobile ad platform Verve Mobile has raised $14m in Series C funding, for expansion of its proprietary ad targeting products. More
Digital ad tech firm Videology is to integrate Nielsen's Online Campaign Ratings into a predictive targeting solution for advertisers. More
London-based Behavioural Economics (BE) specialist The Behavioural Architects has appointed Gill O'Hanlon and Rachel Abbott as Director and Associate Director respectively. More
In the US, legal proceedings arising from the behavioral targeting trials of NebuAd in 2008 seem finally to be rumbling towards a conclusion. Claims against several of the six ISPs accused with the now defunct ad targeting company have recently been dismissed and/or downgraded. More
In the US, social media tracking and targeting firm Lotame and semantic ad technology specialist Peer39 have partnered to offer publishers a combination of page-level and behavioral audience data. More
Online ad targeting specialist Phorm has welcomed new behavioural advertising laws introduced by the Turkish regulator, which it says 'reduce unfair competition' while having little effect on its business in the country it hopes will finally bring it a profit. More
Facial recognition in a retail environment, previously conducted by digital signage and kiosks, has just received a slightly scary makeover courtesy of Italian company Almax, whose EyeSee mannequin videos shoppers and categorises them for marketing purposes. More
In the UK, the Committee for Advertising Practice (CAP) has announced its intention to enforce EU self-regulation for online behavioural advertising (OBA) from next February. More
In the UK, the OFT (Office of Fair Trading) is calling for information to help it explore the extent to which businesses are monitoring online shopper behaviour, and then using resulting data to target consumers with personalised prices. More
Advertising software veteran Niels Meersschaert has joined consumer retargeting platform LocalResponse, to lead the team responsible for building new products and enhancing existing tools. More
Former Nokia researcher Joe Hoffman has joined technology specialist ABI Research as Principal Analyst, Mobile Analytics, to lead analysis and forecasts on mobile packet core, network optimization, VoIP and IMS. More
US-based interactive marketing agency ExactTarget has acquired software provider iGoDigital for a total of $21.0m, thereby adding predictive analytics to its portfolio. It has also bought b2b marketing automation firm Pardot. More
Newbury-based Celebrus Technologies has enhanced its digital analytics platform to link individuals' behaviour on web sites and mobile apps with their interactions with the leading social media platforms. More
In the US, technology specialist ABI Research has introduced a competitor analysis service, to help clients benchmark their performance, while identifying opportunities and threats in the marketplace. More
NYC-based company LocalResponse has launched a retargeting service called 'historical intent targeting' (HIT), to enable brands to deliver ads based on past social media behavior across networks such as Twitter, Instagram and Foursquare. More
UK-based Behavioural Economics specialist The Behavioural Architects (TBA) is opening an office in Sydney, Australia, adding to existing bases in Shanghai, London and Oxford. Ad planner Mike Daniels is appointed to run the new business. More
Technology specialist ABI Research has opened a new mobile 'teardown' facility in Austin, Texas, to offer component analysis of mobile handsets segmented by manufacturer. The new team will be led by VP Engineering, Jim Mielke. More
Ad targeting company Phorm has continued its cash burn in the first six months of 2012, again making little revenue, but says its Turkish operation is performing sufficiently well to at last make the group 'profitable during the next financial year'. More
US-based healthcare marketing agency MicroMass Communications has formed a new behavioral science practice, focusing on identifying ways to motivate patients and other audiences to adopt behaviors that lead to better health outcomes. More
The UK government's Behavioural Insights Team or 'Nudge Unit', set up by Prime Minister David Cameron in 2010, is to sell its expertise in the fields of behavioural economics and psychology to governments and institutions around the world. More
In the US, the Mobile Marketing Association (MMA) has launched guidelines which explore how marketers and advertisers can use behavioral data gathered from mobile sites, to connect 'more meaningfully' with consumers across all channels. More
US-based online video ad targeting specialist Videology has appointed former Nielsen exec Debra Elias for its new position of Director of Advertiser Research, responsible for improving and developing the firm's ad effectiveness and research products. More
In the UK, Sainsbury's has linked up with Aimia, owner of the Nectar loyalty scheme, to launch Insight 2 Communication (I2C), a joint venture which will use Nectar data to enable suppliers to develop targeted communications for the supermarket's customers. More
Cross-media measurement and ad effectiveness specialist Symphony Advanced Media (SymphonyAM) has appointed Nielsen veteran Charles Buchwalter as President and Chief Executive Officer. He replaces Manish Bhatia, who recently joined US ratings giant Arbitron. More
Relationship marketing firm Emailvision has acquired behavioural personalisation technology provider PredictiveIntent, in a bid to add predictive analytics to its own marketing automation and customer intelligence software. Terms of the deal were not disclosed. More
Online behavioural measurement firm Kantar Media Compete has partnered with online ad verification service DoubleVerify to develop a system called 'Ad VRF', which helps advertisers find out if the specific audiences they target have actually seen their online ads. More
Online ad verification service DoubleVerify has closed a $33m round of funding, which it will use to expand its proprietary, patent-pending technology, which tracks actual delivery of ad campaigns. More
US-based ad targeting platform DG is to incorporate Nielsen's data and metrics into its MediaMind campaign management tool, in order to provide its own and Nielsen's subscribers with cross-platform measurement of ad campaigns. More
Technology specialist ABI Research has opened a new UK-based research and forecasting facility in Wellingborough, Northants, to house its growing team of analysts and to support local clients. More
Online ad targeting company Phorm is to raise £7m ($10.8m) to fund its expansion in Turkey, announced on DRNO in July; and says impressive numbers have already opted into its operation there. More
In New York, retargeting specialist Magnetic has acquired ad targeting technology platform Adnamic, in a bid to increase its own analytics and reporting capabilities. Terms of the deal were not disclosed. More
US-based product innovation specialist InsightsNow has launched a new research approach called 'Product Spark', which it says solves the 'concept to product translation dilemma' when applied at the beginning of an R&D initiative. More
US marketing services firm Epsilon has added a new feature to its TotalSource Plus consumer database, to enable marketers to target individuals based on their likelihood to engage with or purchase products or services. More
US tech specialist ABI Research has expanded with the launch of more than 20 new services for specific vertical markets such as utilities and smart grids, and transportation ticketing technologies. More
Online ad targeting provider Phorm has announced the launch of commercial operations in Turkey, following an agreement with Turkish ISP TTNET. More
US-based Fiksu, which offers an ad targeting platform for mobile devices, has secured $10m in Series B funding. The money will be used to accelerate growth across the European and Asia-Pac regions, develop its optimization platform, and drive partnerships with agencies and brands. More
Targeted mobile ad specialist Jumptap has completed a $27.5m financing round from a group of investors including WPP. The funds will be invested in further product and technology development, and be used to prepare for a public offering. More
US-based online behavioral targeting firm OwnerIQ has closed a $7.5m expansion round, which it says has doubled its valuation. More
Behavioural ad targeting company Phorm has reported another large operating loss, with revenues for 2011 not taking off as expected, but says it believes that 'it will become increasingly clear to investors that the long wait for revenues will have been worthwhile.' More
In the US, real-time targeting firm Rocket Fuel has raised $50m in new financing, earmarked for rapid global growth, recruitment and technological development. More
Paris-based ividence - whose platform uses behavioral data to deliver targeted e-mail ad campaigns - has raised $4m in a series B round of funding, earmarked for expanding its infrastructure in the US and fuelling company growth. More
Behavioural ad tech company Phorm is planning to raise £20m in return for a 20% equity stake in its new operating subsidiary in China. The firm has also announced its intention to relocate its holding company from Delaware in the US, to Singapore. More
Real-time television analytics firm Ace Metrix has raised $8 million from investors including WPP, and says it will use the funds for expansion and product development. More
In the US, comms giant Comcast has formed CM 360, a new business unit specializing in cross platform advertising and targeting, within its Spotlight advertising sales division. Andrew Ward will lead it as Group Vice President. More
Yahoo! has announced the release of online ad solution Genome, which combines its own data and that of its interclick subsidiary with advertisers' own stats for a 'next generation' audience targeting solution. More
Customer insight software firm Turn has partnered with analytics specialist eXelate to integrate the latter's consumer purchasing data with the former's audience targeting platform. More
In the US, international comms consultancy Hill+Knowlton Strategies has launched a new service called 'Influence Point', to help clients serve personalized online ads directly to those individuals identified as 'influencers'. More
DataPop - a US-based firm which tailors online ads to each consumer based on their demographics, location and intent - has raised $7m in Series B funding, with which to expand its operations. More
In the US, behavioural analytics firm BehaviorMatrix has launched what it describes as the first behavioural analytics platform to measure the emotional connections, perceptions and 'social momentum' responsible for consumer behaviour. More
Interactive marketing technology company React2Media has merged its US operations with semantic targeting specialist ad pepper media USA. More
In the US, 500friends - which provides an analytics, rewards, and gamification platform for e-commerce retailers - has closed a $4.5m Series A round of funding, which it plans to use to further develop its platform and grow its sales and marketing teams. More
In the US, behavioral advertising specialist Buysight has completed an $8m Series B financing round, which will be used to expand its ad platform and its engineering, operations and sales teams. The firm has also hired Brian Ball, Microsoft's former CTO for EMEA. More
Non-profit body The Mozilla Foundation, developer of the Firefox browser, has launched an add-on tool to provide a real-time visualization of web sites tracking users' online behavior. More
Marcoms network MDC Partners has acquired a majority stake in New York-based social media commerce platform Dotbox, which uses its proprietary 4CsX platform to combine traditional ecommerce with social media and ad personalization tools. Terms of the deal were not disclosed. More
In the US, social media ad targeting specialist RadiumOne is said to be closing a $50m investment round, and has launched Via.me, a new app for iPhone and desktop. The latter allows users to manage their output and content across multiple social networks. More
Chris Underhill, the founder of customer intelligence software provider smartFOCUS, has joined UK-based web personalisation specialist Magiq as a Non-Executive Director, with a remit to help launch the firm's new lifecycle marketing product LifecycleMAGIQ. More
The Digital Advertising Alliance (DAA), a coalition of US media and marketing trade associations, has launched a public education campaign called 'Your AdChoices', designed to inform consumers about online behavioural advertising and how to take control of their online privacy. More
Omnicom Media Group (OMG) has brought together all its search and optimization agencies under its Resolution Media brand, to offer integrated services across areas including SEO, digital behavior analysis, behavioral targeting, social media and mobile. More
In the US, online audience targeting firm [x+1] has appointed SymphonyIRI veteran Bill Sears for the new position of Vice President of Solution Architecture. More
US daily deals site Groupon has acquired San Francisco-based personalized shopper data specialist Adku. More
In separate developments today, two companies - digital advertising firm CPX Interactive and device identification tech specialists BlueCava - have announced new tools for circumnavigating the Euro Cookie Directive, to be enforced from May 25th this year. More
The European Commission (EC) has dropped its legal action against the UK Government, over the latter's decision not to prosecute behavioural ad technology firm Phorm for breach of EU data protection and privacy rules. More
In the US, online behavioral targeting firm OwnerIQ has acquired shopper marketing technology platform DiJiPOP in an all-stock deal. Terms were not disclosed. More
In Brazil, AppTech - which specializes in mobile smartphone and web-centric applications - has launched a new app to enable advertisers to ascertain the age, gender, and ethnicity of their audience. More
In the US, Experian Simmons has launched a new cross-platform media analysis service that links consumers' online and mobile activities to brand preferences, attitudes, lifestyles and behaviors. More
In the US, ad targeting specialist Ayzenberg Group has acquired social media marketing agency The Social Method, to add the latter's proprietary analytics platform to its own social media capabilities. Terms of the deal were not disclosed. More
UK-based insight and research consultancy The Behavioural Architects (TBA) has expanded into China by merging with Shanghai-based agency Research Essentials, which will now be known as The Behavioural Architects, China. More
In Paris, behavioral targeting provider Neolane has closed a $27m financing round, with which it plans to roll out its technology across North America and into other new regions. More
US-based social media tracking and targeting firm Lotame and predictive segmentation specialist Alliant have joined forces to offer advertisers household targeting using purchase histories and direct marketing performance metrics. More
US-based e-commerce platform Celebros has partnered with web analytics specialist SeeVolution, which uses real-time analytics, live heatmaps and live traffic source tracking to enable clients to monitor customers' online behavior in real time. More
US-based mobile ad network xAd has raised $9m in financing, which it will use to enhance its proprietary user behavior-based ad targeting technology. More
Ipsos has extended its presence in South East Asia with the acquisition of analysis specialist Consumer Behavior & Insight (CBI) in Vietnam. Terms of the deal were not disclosed. More
In New York, WPP-owned sister firms Millward Brown and data integration / analytics specialist Kantar Shopcom have partnered to create a single-source panel combining consumer attitudes with actual purchase behaviors. More
In the US, the Digital Advertising Alliance (DAA) has introduced the 'Principles for Multi-Site Data', a new code which expands the scope of the self-regulation of online data collection beyond online behavioral advertising. More
Danish online company Adform - which offers an advertising platform incorporating personalised targeting options - has opened an office in Spain, where it has appointed Miguel Fernandez-Gil as Business Development Director. More
In the US, travel data and media firm Sojern has introduced a new platform offering marketers access to proprietary data and audience targeting capabilities. More
US-based digital video ad services firm BrightRoll has secured $30m in funding, which will be used to further invest in technology and research, and to expand its senior leadership team across a number of operations and strategic roles. More
Yahoo! is to acquire New York-based behavioral targeting specialist interclick for around $270m in cash. More
Google has cut off one source of information for web analytics systems, citing concern for its users' privacy. As of October 18th, 'organic search' queries carried out by end users logged into products like YouTube, Gmail and Google+ will no longer be available to its own or others' systems. More
In the USA, the Federal Trade Commission (FTC) is considering revisions to the Children's Online Privacy Protection Act, which would require parental consent for the collection of 'persistent identifiers' used to build data on online behavior or for targeting ads. More
Online ad targeting company Phorm has arranged a £30m equity placing with institutional and other investors including its existing NED Mark Schneider. The funds will enable it to repay earlier borrowing and to proceed with its fledgling businesses in a number of countries. More
In the US, online metrics company BuzzLogic has introduced Spectrum, a platform targeting ads based on the enthusiasm consumers show for online content. More
In the US, online targeting specialist Datalogix has appointed former Nielsen exec Rob Holland as General Manager, with responsibility for the firm's suite of audience and measurement solutions for the CPG sector. Ashley Grace has also joined as Head of Client Solutions. More
In the US, web analytics and online research specialist Crowd Science has partnered with a group of online publishers to launch an audience measurement, segmentation and ad targeting platform called CITRUS. More
In the US, digital advertising firm Connexity - developer of an ad targeting tool called the Audience Discovery Platform - has secured $2m in debt financing, and plans to accelerate its growth. More
Behavioural ad targeting specialist Phorm has announced interim results for the six month period ended 30 June 2011. The firm continues to burn cash at the rate of more than $2m a month but reports promising results from its operations in Brazil and now Romania. More
In the US, display advertising firm Tribal Fusion has announced it will integrate data from BlueKai's Exchange platform with its user data and profiling platform 'E9', to help its clients tailor and target their campaigns. More
In the US, retail giant Walmart has acquired mobile and social media ad targeting start-up OneRiot, and added it to its WalmartLabs social media technology division. Financial terms of the deal were not disclosed. More
San Francisco-based mobile analytics and behavioral targeting firm Apsalar has raised $5m in a Series A round of funding, earmarked for growing its development team, expanding its portfolio and ramping up sales and marketing. More
Multi-screen measurement specialist Rentrak has partnered with media technology provider Collective to launch 'TV Accelerator' - an online ad platform through which advertisers can target those audiences that viewed their TV campaigns within online display and video ads. More
In the US, Marilyn O'Brien has re-joined qual and innovation specialist Ipsos Understanding UnLtd (IUU) as Chairwoman and CEO, after a year-out spent in a global role at Ipsos. To support O'Brien's return, Peter Weylie and Ali Perry have been promoted to the role of Co-President. More
In the US, real-time targeting firm Rocket Fuel has launched version 2.0 of its Brand Booster suite of survey-based optimization solutions, to deliver metrics across display, video, mobile and social advertising campaigns. More
Jeff Hirsch, the President of behavioral targeting technology firm AudienceScience, is leaving at the end of September to 'pursue smaller entrepreneurial interests' by helping start-up companies get off the ground. More
GfK has reported sales of EUR 660.1m in sales for the first half of 2011, reflecting 8.0% organic growth year-on-year. Adjusted operating income rose 16.8% (organic 18.0%) to EUR 83.9m. The Group has also announced the acquisition of a 25% stake in US firm MBI. More
US-based customer analysis and targeting provider Segmint Inc. is to expand its business development efforts with the aid of a funding round including $250,000 from investment firm JumpStart Inc. More
Internet giant Yahoo! plans to make changes to its terms and conditions to allow its systems to read and analyse users' e-mails and then send them targeted advertising based on their interests and hobbies. More
In the UK, a group of 13 MPs have tabled a motion expressing concern about online privacy, with particular reference to WPP's plans to build a database of half a billion Internet users for behavioural ad targeting purposes. More
WPP has entered the ad targeting fray with the launch of Xaxis, a new firm which links the group's ad-buying technologies with a proprietary database containing what it describes as the 'world's largest pool of audience profiles'. More
US-based online marketing firm ChoiceStream has launched an audience targeting platform called CRUNCH, which uses proprietary intent data to predict how individuals will react to brand messages. More
In the US, online behavioral targeting firm OwnerIQ has raised $7m in a new round of funding, which it will use to expand its proprietary data solutions and enhance its media-buying platform. More
US-based cleantech market research and consulting firm Pike Research has launched a subscription-based service to provide market intelligence and insights for companies involved in the electric vehicle (EV) market. More
US tech specialist ABI Research has acquired Market Eye 1, an agency which offers 'teardown' analysis of mobile handsets segmented by manufacturer. Terms of the deal were not disclosed. More
In the US, TV ad targeting platform Simulmedia has raised $9.25m in new funding, which it will use for additional product development and to recruit new staff for its sales team. More
In the US, behavioral targeting and data management firm AudienceScience has promoted its former COO Jeff Pullen to the post of Chief Executive Officer, to focus in part on mergers and acquisitions. More
In New York, digital media platform provider Martini Media has partnered with web technology firm NetSeer to provide a service targeting ads to affluent individuals based on their intent. More
In New York, GroupM Interaction's COO John Montgomery has been named Chairman of a new American Association of Advertising Agencies (4As) committee on Internet privacy. More
In the UK, the Crown Prosecution Service (CPS) has dropped its investigation into 'phone giant BT's trials of Phorm software, which it used in 2007 to serve personalised ads to tens of thousands of customers without their consent. More
Behavioral targeting platform Rocket Fuel has secured $6.6m in Series C funding, which it will use for new product development. The firm has also made its behavioural profiling technology available in the UK through the opening of European headquarters in London. More
In the UK, satellite broadcasting giant BSkyB is commencing a campaign to persuade its pay-TV customers of the 'benefits' of its AdSmart platform, which delivers targeted ads to households based on their subscription package and location. More
US-based behavioral targeting specialist [x+1] has partnered with analytics firm MarketShare to help marketers optimise their mix of offline and online media. More
In the US, the Federal Trade Commission (FTC) has sanctioned ad targeting company Chitika for installing cookies on users' machines just ten days after they had opted out of tracking. More
Online ad network ad pepper media has launched a managed retargeting solution which links behavioral and retargeting data with its proprietary semantic targeting technology, Sense Engine. More
In the US, digital marketing agency ethology has acquired data-driven Internet marketing agency EngineWorks, in a move which will see the combined team employ ethology's behavioural insights intelligence tools. Terms were not disclosed. More
In the UK, three former directors of brand and communications specialist Hall & Partners have set up a new research agency called Monkey See, which specialises in the use of behavioural economics. More
Software giant Adobe has acquired online audience behavior specialist Demdex, with the aim of boosting its ability to help advertisers and publishers deliver relevant digital experiences to their customers. Terms of the deal were not disclosed. More
US-based behavioral targeting firm [x+1] has closed a $10m Series B funding round, which will be used to support the growth of its digital marketing strategy. More
Most Americans would welcome a 'Do Not Track' measure to prevent advertisers from tracking their online movements, according to a new poll conducted by Gallup. More
Audience targeting exchange eXelate has promoted Mark Zagorski to the post of Chief Executive Officer, replacing founder Meir (Iri) Zohar who is returning to his native Israel. More
CASRO has issued a statement responding to the 'Rush Bill', the federal privacy legislation currently under review in the US. The 'sorely needed' framework holds no nightmares for researchers, the association believes, but has room for improvement and clarification. More
In the US, Proximic - a provider of contextual and audience interest data services for use in ad targeting - has secured $4.4m in growth funding. More
UK-based web site visitor tracking specialist Prospectvision has opened an office in the US, near Grand Rapids, Michigan. More
In the US, the IAB has responded to the Federal Trade Commission's (FTC) recent call for a 'Do Not Track' mechanism to be included in web browsers, with a warning that the solution would require 'reengineering' of the Internet's architecture. More
In the US, The Better Advertising Project (BAP) - formed by ad and marketing associations to help self-regulate behaviourally targeted advertising - has secured a $9.5m investment, earmarked for development of its Assurance Platform. More
In the US, Nielsen has launched a Media Analytics initiative, focused on developing tools to provide additional insights from its existing syndicated media research data. The new initiative will be led by Bill Moult, a founding partner of the Media Behavior Institute (MBI). More
In the UK, Peter Luff has been appointed as Managing Director of Synovate Retail Performance (formerly SPSL), whose founders Paul Tombs and Dominic McGuiness will be leaving at the end of the year to 'pursue their entrepreneurial careers'. More
London-based marcoms agency Engine has secured an investment worth up to £62.5m, which it will use to fund acquisitions in the US, Brazil and China. More
Yahoo! has acquired Dapper, a technology firm which enables advertisers to automatically target consumers with products, offers, and messages relating to their search or user history. Terms were not disclosed. More
In the US, the IAB and other trade associations are gearing up to launch a new body to be known as the Digital Advertising Alliance; and have unveiled an icon designed to reassure consumers that behavioral ad companies comply with accepted standards. More
The IAB and other digital and ad industry bodies are working with the EU Commission to develop a pan-European self-regulatory framework for behavioural targeting of ads, following a meeting last week over the future of the practice. More
US-based behavioral targeting technology firm AudienceScience (formerly Revenue Science) has expanded in Asia with the opening of an office in Tokyo. Yoichi Tanaka joins the office as Sales Director to drive the adoption of the Audience Gateway targeting platform. More
In the USA, the FTC appears once again to be pondering the idea of an online 'Do Not Track' option for consumers, along the lines of existing Do Not Call legislation. More
CIMM, the coalition of major US firms formed last September to investigate new ways of researching audiences in the multimedia age, is discussing the use of iPhones to collect diary-style media consumption data from a panel of around 1,000 US consumers. More
Behavioural ad targeting firm Phorm has placed 1,176,000 new common shares on the AIM market of the London Stock Exchange, in a bid to raise around $3m, which it plans to use to expand its service in Brazil and other future markets. More
US behavioral targeting technology firm AudienceScience (formerly Revenue Science) has acquired German rival Wunderloop. Terms were not disclosed. More
US multi-screen measurement specialist Rentrak has partnered with consumer data giant Experian Simmons to add behavioral data to its TV Essentials and StationView Essentials set-top-box (STB) research tools. More
In the US, marcoms group Draftfcb has launched the 'Draftfcb Institute of Decision Making', to tap into emerging fields of behavioral economics and neuroscience in order to enhance its ability to influence consumer behavior. More
Behavioural ad targeting company Phorm has reported a 40% drop in operating loss to $29.7m from $49.8m last year, following positive foreign exchange caused by the appreciation of the US dollar against sterling. More
In the US, ClearSight Interactive has announced the launch of ClearProfile, an audience targeting suite based on billed as the first of its kind. More
Online targeting exchange provider eXelate has launched a private marketplace offering, known as teXi:PM, which will enable publishers to deal exclusively and directly with buyers including agencies, OEMs and direct advertisers. More
In the US, SymphonyIRI has integrated EmSense's neuromeasurement headsets with its BehaviorScan service, to quantify shoppers' emotional and cognitive responses to new products and ad campaigns. More
In the UK, the Crown Prosecution Service (CPS) is investigating if it has a case to take BT to court over its trials of Phorm software, which it used in 2007 to serve personalised ads to tens of thousands of customers without their consent. More
In the US, two ad industry bodies are proposing advertisers place a clickable icon in adverts, to direct consumers to additional information about online behavioral advertising and the choices they have. More
Pharma researcher AlphaDetail has announced the launch of RapidRecruit, a unit offering an expanded version of its healthcare field and tab services for MR companies. More
Embattled behavioural ad targeting company Phorm has launched its Open Internet Exchange (OIX) platform and its Web Discover tool in Brazil, where it claims to have already generated R$10m (US $5.6m) of pre-booked ad revenue. More
In New York, ad agency McCann Erickson has hired Anne Benvenuto as Director of Behavioral Planning, as part of a reorganization to expand its behavioral research offering. More
In the US, Nielsen has partnered with online targeting data firm eXelate to integrate granular online and anonymous household-level offline data into eXelate's Targeting eXchange. More
In the US, GfK-owned MRI and the Media Behavior Institute (MBI) plan to deliver a syndicated, consumer-centric multi-media database using the TouchPoints methodology developed by the IPA in the UK. More
US consumer privacy organization TRUSTe has developed a service to help web site publishers provide consumers with a clear understanding of their site policies and advertising practice, while enabling them to opt out of targeted ad campaigns. More
US B2B audience targeting specialist Bizo has reported a record fourth quarter, with revenue of more than $5m representing a 600% year-over-year growth. More
In the US, healthcare customer relationship management (CRM) specialist CPM Marketing Group has opened a call center in Madison, Wisconsin, to provide hospitals with behavioral targeted phone communications. More
The US-based Interactive Advertising Bureau (IAB) has launched a campaign, 'Privacy Matters', to educate consumers about online privacy. More
In the UK, the Central Office of Information (COI) has introduced a five-step guidance process to ensure behavioural theory is applied to ad campaigns designed to change citizens' behaviour. The latter include drives to give up smoking, take more exercise or reduce carbon footprint. More
TV sports network ESPN and TNS have extended their ESPN Sports Poll service to measure the attitudes and behaviors of sports fans in France, Germany, Italy, Spain and the UK. More
Behavioral analytics specialist Quantivo has launched a solution to provide online media audience insights, designed to help clients expand audiences, keep visitors engaged and maximise profits across audience segments. More
Customer behavior analytics specialist Quantivo has launched a solution to enable e-commerce marketers and merchandisers to uncover which distinct customer segments will click/view/purchase next - based on what similar customers have done in the past. More
Online behavioral targeting firm OwnerIQ has made available data on consumers making 'duress' purchases - those motivated by the immediate need to replace a household item or product. More
Behavioral targeting firm [x+1] has introduced an updated version of its Site+1 web site targeting and personalization technology, which features audience segmentation modeling. More
In the UK, almost three quarters (72%) of Internet users are unaware of the online advertising industry's use of behavioural targeting, a new survey suggests. More
In the UK, the Internet Advertising Bureau (IAB) has launched a web site to provide consumers with information about online behavioural advertising, including details of how to opt out. More
Predictive behavioral ad network Q Interactive has acquired permission-based marketing firm Vente, which specializes in consumer surveys. Terms were not disclosed. More
Behavioural ad targeting company Phorm has reported a $15m pre-tax loss for the first half of the year; down from $25.6m in the same period last year. Separately, Chief Technology Officer Stratis Scleparis has announced he is leaving the firm. More
LA-based ad solutions firm the Rubicon Project has acquired behavioural targeting specialist Others Online, aiming to expand its ad optimization platform. Terms of the deal were not disclosed. More
In the US, the Federal Trade Commission has finalised a settlement with retailer Sears Holdings Management Corporation over its use of browser tracking software between April 2007 and January 2008. More
Digital TV solutions firm OpenTV Corp is to publish details of the data its platform is able to measure on set-top boxes (STBs), helping operators to gather detailed data on what programs and ads viewers watch and for how long. More
US video ad network BrightRoll has launched an audience analysis and behavioral targeting program, to help brands connect with their consumers by providing insight into their niche audiences. More
In the UK, digital media company Struq has launched a technology platform that allows advertisers to customise and deliver ads in real-time, based on users' online behaviour and activities. More
US tech specialist ABI Research has launched a senior management-focused events company, which will tap into the parent firm's portfolio of market intelligence and quantitative analytics, as well as its global team of analysts. More
US-based behavioral marketing firm x+1 has secured $2m in a second round of funding, adding to the $16m it raised last year in a deal led by Advanced Technology Ventures. More
Behavioral targeting firm Rocket Fuel has launched an intelligent online ad-serving platform that combines social, behavioral, contextual, search and many other sources to understand consumer interest and intent. More
Display optimization solutions provider Aggregate Knowledge has released the Audience Discovery™ Engine, a package which promises to find, validate and provide insights into audiences, and so optimize ad impressions. More
In the UK, Nationwide Building Society is the latest firm to bar the tracking of its site visitors by Phorm's controversial online behavioural targeting software. Nationwide joins other high profile firms including Amazon and Wikipedia. More
In the UK, BT has dropped its arrangement with behavioural ad targeting company Phorm, citing the need to divert investment to meet its public commitment to developing next generation broadband and television services. More
In the US, a group of media and marketing trade associations has released self-regulatory principles which will require web sites to clearly inform consumers about data collection practices. More
Behavioural ad technology company Phorm has posted an operating loss of $49.8m (2007: $32.8m) for the year ended 31 December 2008, and a further $19.7m for the first six months of 2009. More
Behavioural ad technology firm Phorm has sold 19.4% of its shares to institutional investors, in order to raise around £15m. It will use the money to continue the implementation of its service in the UK and Korean markets. More
Lawyers involved in a privacy violation suit against behavioral targeting company NebuAd are now claiming that the firm went into US receivership specifically in order to avoid having to pay possible damages. A new firm has been launched in the UK. More
The Future of Privacy Forum (FPF) - a US lobby group set up to present a privacy agenda to the Barack Obama administration - is to conduct research to examine different methods for communicating with users about online advertising and privacy practices. More
Key personnel from behavioural targeting firm NebuAd, which ceased trading on Friday, are launching a new UK-based company called 'Insight Ready', according to reports. More
In the US, behavioral targeting firm NebuAd has ceased trading, following legal problems. The firm was sued last autumn and questions asked in Congress concerning its purchase of information about web users, without their permission. More
In the US, tech market research firm ABI Research has launched a service to provide a comprehensive view of the mobile consumer. More
The European Union will step-in to counter surfer profiling and breaches in data privacy, according to its Consumer Affairs Commissioner Meglena Kuneva. Kuneva believes that online users' privacy rights are being abused by advertisers. More
Online ad company Dapper has launched a service called Behavioral Remessaging, which targets users on web sites based on the previous sites they have visited and the activity they conducted while there. More
Ad targeting software company Phorm has announced the beginning of a market trial with KT, Korea's biggest Internet service provider (ISP); the opening of an office in Seoul; and the appointment of Daniel Park as CEO of Phorm Korea. More
In the US, former ABI Research leader Clint Wheelock has opened Pike Research, which will provide market research and industry analysis for the global clean technology markets. More
US-based software firm 7 Billion People has unveiled a solution that enables online retailers to adapt web pages in real-time, promising to shape the e-commerce experience for individual shoppers. More
Google is to launch a new behavioral targeting system which will deliver ads based on the sites people visit, not just the searches they make or the site on which the ad appears. In a beta test of the new service, Google will show ads on YouTube and on its partners' sites. More
Internet services giant Yahoo! has launched three targeting tools to help marketers deliver ads based on consumers' online behaviour or characteristics. More
Most web surfers are not happy with having information collected about them in order for advertisers to provide them with more tailored ads, even where the info is not personally identifiable, according to study results from ad technology firm Burst Media. More
In the US, The Federal Trade Commission (FTC) has issued a revised report which reinforces the view that companies which track peoples' online behaviour should follow self-regulatory guidelines to protect user privacy. More
Arbitron has announced an agreement with the Office of the Attorney General of Maryland regarding its Portable People Meter (PPM) services in Washington D.C. and Baltimore. More
In the US, retargeting ad agency FetchBack has joined the Network Advertising Initiative (NAI) – a coalition of online advertising companies that have established standards for protecting web consumers' online privacy. More
Marketing services group Euro RSCG Worldwide has integrated its Baltimore-based Euro RSCG 4D digital unit into its data analytics wing Euro RSCG Discovery, thereby strengthening the latter's behavioral marketing capabilities. More
Auto-dialling of cellphones and online behavioral tracking are among the key areas raising legislative and regulatory concern for the research profession in 2009, according to a new forecast by the US-based Marketing Research Association (MRA). More
In the US, the Network Advertising Initiative (NAI) has revised its Self-Regulatory Code of Conduct to address best practices for presenting behaviorally targeted ads to online users. More
Online ad targeting provider Phorm has announced that UK CEO Hugo Drayton and UK CFO Lynne Millar are leaving the company, while Nan Richards and Andrew Croxson join in senior roles and Nick Barnett is promoted. More
Ad targeting software company Phorm has announced the conclusion of its trial with ISP partner BT, and says that subject to a successful evaluation, the UK telecoms giant 'expects to move towards deployment'. More
Ad technology firm Mediaplex has released Dynamic Behavioral Targeting, a suite of products enabling advertisers to differentiate and segment customers from prospects based on their prior activity, and serve the most appropriate message. More
In the US, behavioral targeting and analytic services firm I-Behavior has partnered with database development specialist CMS Direct to integrate the latter's 'Prefer Network' co-operative database into its consumer purchase data products. More
Language and sentiment analysis firm Echometrix is to work with film studios Paramount and DreamWorks and TV broadcaster Fox to develop market intelligence technology which analyzes digital content and unfiltered digital Internet conversations in real-time. More
Controversial Internet ad targeting company Phorm has announced several changes in the composition of its Board, including the appointment of Norman Lamont, Britain's Chancellor of the Exchequer from 1990 to 1993. Three others join the board; four people leave citing differences of opinion with the CEO. More
In the US, web analytics unit TNS Compete has launched a service to deliver behavioural and survey-based insights on iPhone and other smartphone users. More
A lawsuit has been filed against behavioral targeting firm NebuAd and six Internet service providers (ISPs) who tested its platform, in an attempt to force the company to obtain users' express consent prior to monitoring their web surfing activity. More
US digital marketing and search optimization agency Innovation Interactive has acquired Netmining NV, a provider of on-site behavioral optimization technology. Terms were not disclosed. More
Advertising and marketing group Omnicom has launched a global consultancy to improve advertisers' understanding of consumers' mobile behaviors, and incorporate mobile communications into their overall marketing and media mix. More
US mobile and broadband software developer Openwave Systems has launched an analytics service to track mobile Internet traffic, the duration of web site visits and how frequently subscribers are accessing social networking sites. More
US predictive marketing firm [x+1] has updated its Predictive Optimization Engine (POE), which automatically captures and models data about web site visitors and then tailors offers and content on the web site accordingly. More
Digital marketing provider Q Interactive has launched a new advertising network that uses offline data and online self-reported geo-demographic, behavioral and transaction-based data to predict which consumers are most likely to respond to an advertiser's banner and rich media ads. More
New-York based tech market research firm ABI Research has appointed Robert Clark as Principal Analyst, Multi-Channel Video. More
US online ad marketplace AdBrite has unveiled its new Behavioural Targeting product, which allows its advertisers to show ads to users based on their interests and/or purchase intent across 14 major categories and over 3,000 sub-categories. More
In the US, online advertising network ValueClick Media, has launched a behavioral targeting system that uses predictive technology to help marketers focus their online advertising effort. More
Mobile content specialist Nick Holland has joined New-York based tech market research firm ABI Research as Principal Analyst, Mobile Content, responsible for analysis focused on mobile video and TV, mobile music, mobile social networking and mobile gaming. More
In the US, ad and media research specialist Sequent and the Center of Media Design at Ball State University (BSU) have partnered to launch a new media research company that will use 'state-of-the-art' methodologies to track consumer media behaviour. More
In the US, behavioral targeting technology firm Revenue Science has added the CEO role to that of current President Jeff Hirsch. Bill Gossman steps down after five years as CEO, but will remain on the Board of Directors. More
Fifteen privacy and public interest groups have come together to urge the US Congress to push forward proposals to limit the growing practice of Internet Service Providers (ISPs) targeting ads to subscribers based on their personal web activities. More
From next month, AOL's ad business Platform-A will offer TACODA's advanced suite of behavioral targeting solutions across its entire network, which includes all AOL-owned and operated sites such as AOL News and Sports, along with sites in the Advertising.com third-party network. More
In the US, the Council for Marketing and Opinion Research (CMOR) has responded to the Federal Trade Commission's (FTC) proposals to regulate online behavioral advertising, by requesting that any definition of the practice excludes survey opinion and marketing research. More
In the US, customer relationship management solutions firm eLoyalty has launched a new version of its Behavioral Analytics software to offer insights into customer attitudes to their experience of call centers. More
TNS and consumer privacy organization TRUSTe have released the results of a study into US Internet users' knowledge, attitudes and concerns about behavioral targeting and online privacy. More
New York-based tech market research firm ABI Research has appointed mobile devices specialist Kevin Burden to the newly created position of Research Director, Mobile Devices. More
US lawmakers are turning the spotlight on the behavioural targeting of Internet ads. While the FTC receives comments on its proposed guidelines, New York assemblyman Richard Brodsky has sponsored a bill placing limits on companies' targeting activity. More
US-based online marketing company ValueClick Media says it will launch a platform in the summer offering advertisers behavioral targeting based on predictive analytics. More
Following yesterday's news that Microsoft is to test a new approach to measuring online ads, the firm has announced its acquisition of Israeli behavioural targeting technology firm YaData. Terms of the deal were not disclosed, but Israel's business bible Globes estimates that the price tag was $20m to $30m. More
In New York, behavioral marketing firm x+1 has hired former Marketing Management Analytics (MMA) Co-President & Chief Client Officer John Nardone as its new CEO; overseeing all company operations including product development and client relationships. More
In London, ABI Research has promoted Stuart Carlaw to VP and Research Director, in charge of the mobile wireless practice team. He will continue to serve as Senior Executive, overseeing European operations. More
In the US, social media software developer SocialMedia Networks has appointed Richard Frankel as Chief Operation Officer, in charge of driving the overal growth and development of the firm. More
Technology researcher ABI Research has appointed Cesar Bachelet to the position of Senior Analyst, Multi-Channel Video and Zippy Aima as Industry Analyst, Digital Media. More
The Nielsen Company and INVIDI Technologies Corporation have today announced a multi-year agreement to share data and explore ways to measure personalized television ads targeted at specific viewers. More
In the US, consumer web analytics firm Compete has released Behavior Match(TM), a tool to improve the measurement and targeting of online advertising campaigns. More
US-based web behavioral targeting specialist Revenue Science has been issued a patent to develop audience exchange technology which it says will change the way marketers and publishers buy and sell behaviourally-targeted advertising. More
ABI Research has hired Janet Wise for the new position of Director Primary Research, co-ordinating end-user survey research for both consumer and business markets. More
In the US, a coalition of nine privacy and consumer groups has asked the Federal Trade Commission (FTC) to implement a 'Do-Not-Track' list for Internet users who do not want their online activities tracked, stored and used by advertisers and marketers. More
AOL-owned behavioral targeting firm TACODA, has appointed analyst and quant researcher Dan Grigorovici as VP of Data Strategy and Analytics, while Khan Smith has been promoted to the post of Chief Privacy Officer. More
NYC-based ABI Research has hired Dominique Bonte as Principal Analyst, Telematics and Navigation, focusing on European markets and based in Brussels. More
In the US, ABI Research has launched the Business Mobility Research Service, a business intelligence resource for the wireless industry. The service bundles research and analysis products including full reports and more granular market data, with industry assessment and bespoke analyst support. More
US provider ABI Research has launched 'ABI Tech Invest' to provide the investment community with in-depth information and projections about existing, new and future technology markets. More
Technology MR specialist ABI Research has named ten-year Volvo veteran Mike Ippoliti as Research Director, Telematics & Automotive. More
Consumer, shopper and retail market intelligence agency IRI has opened its new BehaviorScan media testing studio in Colorado, USA, where retailers and manufacturers will be able to test the impact of their TV ad strategies. More
ABI Research has appointed Judith Rosall as Principal Analyst, Digital Media, focusing on the digital media and mobile content marketplaces. She worked as a Research Director at Gartner, IDC and The Aberdeen Group in addition to a number of client side roles. More
In the US, behavior-based targeting specialist Catalina Marketing Corporation is inviting approaches from potential buyers, following an unsolicited expression of interest from a third party private equity firm. More
TNS Media Research has signed up a first agency client for its new digital audience measurement service based on anonymous set top box data. Media and communications agency Starcom USA will receive information from 300,000 digital subscribers in LA. More
Pharma and biotech firm G & S Research has launched NaviGRANT(SM), an online data filtering tool which finds, tracks, and analyzes biomedical research grant trends, via its G & S Discovery division. More
ABI Research has hired Stan Schatt as VP and Practice Director, Networking. In addition to leading the networking research practice he will author his own research focused on Wi-Fi and other LAN and WAN topics. More
Two recent reports from ABI Research discuss the rapid expansion of the market for RFID, the tagging technology that promises a mass of detailed data for retail and other sectors. The agency has reduced its market forecast for 2007, and highlights particular problems establishing standards for RFID in China. More
Wal-Mart, the world's biggest retailer, has signed an agreement designating ACNielsen as its sole provider of consumer panel services, with the aim of tailoring its offer at an individual store level. ACNielsen already provides Wal-Mart with Spectra segmentation and targeting applications and insight. More
US provider ABI Research has launched the 'Short-Range Wireless Research Service', which includes research reports, market updates and access to analysts for insight and interpretation, all focused on the converging technologies surrounding short-range wireless connectivity. More
ABI Research has announced a new service focused on worldwide home networking technology markets, to be led by eminent analyst Michael Wolf. More
ABI Research has added RFID analyst Michael Liard to its team studying the booming retail technology. He joins from Venture Development Corp (VDC), where he was practice director for RFID/Automatic Identification. More
Triple play services that bundle offerings of TV, phone and Internet have proven effective for operators and service providers in reducing customer churn and delivering operational economies. Now ABI Research says some operators will be adding a fourth element, wireless. More
After an explosive year of growth in 2005 that has seen the Bluetooth market more than double, 2006 should be another healthy year of profits for vendors of the technology according to a new study from ABI Research. More
US provider ABI Research has this week announced a partnership agreement with an investment advisor, Townhall Proprietary Research. ABI's analyses of emerging technology markets will be used to support Townhall's advice to institutional investors, with ABI receiving commission on the sales concerned. More
US provider ABI Research has hired wireless technology expert Clint Wheelock as Vice President of Research, responsible for the management of industry research content across all sectors, including its core practice areas of broadband, wireless, RFID, and transportation. More
Information Resources, Inc. (IRI) and comScore Networks have announced they will work together to offer clients improved product and advertising testing. The offer will combine IRI's BehaviorScan(R) in-market testing solution and comScore's advanced MR and targeting capabilities. More
US-based Simmons Research, an Experian company, has signed a deal to provide NBC Universal with its behaviour targeting system, TV BehaviorGraphics. The system merges the Nielsen National Television Index (NTI) with Simmons' National Consumer Survey (NCS) to identify prospective customers for certain products based on TV viewing habits. More
US online behaviour analyst comScore Networks is partnering with marketing company Catalina Health Resource to offer a new research solution for pharmaceutical companies. The new tool, Behavior Activated Research (BAR Rx), is designed to help marketers access consumers who take particular drugs. More
Technology and automotive MR firm ABI Research has appointed Stuart Carlaw, formerly of IMS Research, as Principal Analyst for Wireless Connectivity in its new London office. More
US technology MR firm ABI Research has opened its first European office in London. The company has employed research and sales teams in the UK for some time, and now plans to further develop its operations across Europe. More
New York-based ABI Research has appointed Michael Wolf, formerly of In-Stat, as Principal Analyst in the company's broadband and residential entertainment technologies group. More
US marketing and analytic consultancy iKnowtion has appointed Nichole Yim and Christopher Anzellotti as Marketing Analysts in its Behavioral Sciences team. More
Abt Associates has appointed Mark Spranca PhD, an expert in behavioral science, and Carol Simon PhD, a health economics expert, to its Health Policy and Clinical Research Division. Both are also members of the Abt Associates Fellows, and Spranca will lead the company's Research Methods and Analytics Group. More
WPP's Kantar Group has joined two venture capital companies, Prism Venture Partners and founding investor i-Hatch Ventures in a $7m Series B round of funding for mobile media measurement firm M:Metrics. More
US automotive and technology MR firm ABI Research has opened offices in New York City and Scottsdale, Arizona. The new offices join the company's headquarters in Oyster Bay (a New York suburb), and existing bases in the UK, Hong Kong and Japan. More
A spate of new media research projects include a US firm providing behavioural targeting technology for the Guardian web site; the use of a research panel to examine the effects of newspaper advertising; qualitative analysis to shape ITV's new kids' channel; and brand-tracking for the BBC. More
US agency Simmons is to apply parent company Experian's 'TrueTouch' classification system to the results of its Spring 2005 National Consumer Study. The tool is designed to provide a clear picture of the best audience, message, channel and timing for marketing campaigns. More
US behavioural marketing specialist Claria has shuffled its senior management in line with plans to focus on web personalisation research. Scott VanDeVelde becomes President and CEO, replacing co-founder Jeff McFadden who has served as CEO since 1999. Scott Eagle, formerly Chief Marketing Officer, is now Executive VP. More
A new study from US-based ABI Research focuses on ways to integrate information from radio-frequency identification (RFID) tagging technology with retailers' systems to aid decision-making and improve profitability. More
Social and behavioral epidemiologist Scott Royal has joined US agency Abt Associates to help advance the company's clinical research initiatives. More
Two US providers of behavioral analysis systems have each announced six new categories for their media clients. 24/7 Real Media has broadened its OnTarget offering, which helps online advertisers target surfers more precisely, while Simmons has updated its TV BehaviorGraphics clusters. More
Simmons Market Research Bureau and online agency OTX have joined forces to create a new way of classifying movie-goers' behaviour and attitudes. The tool should help to identify the prospects for new movies as well as predicting consumer behaviour based on movie-viewing habits. More
New York-based ABI Research has appointed Joe Hamner, until recently Director of Strategic Accounts at Gartner, Inc., to head up its sales effort. More
New York-based ABI Research has launched a new edition of its Mobile Devices Research Service to cover the rapidly changing market for handsets. The service is available as an annual subscription suite including reports, market updates, industry databases and personal access to the firm's analysts. More
US consumer researcher Simmons has launched a new web site, Television BehaviorGraphics, providing a gateway to its TV-based behavioral targeting system to identify customers of products and services. More
ABI Research has appointed Eric Mantion as Principal Analyst in its broadband and residential entertainment group. Mantion holds degrees in nuclear engineering from the United States Naval Academy, and served in nuclear attack submarines before working for Integrated Device Technology, Inc. and In-Stat. More
US-based technology analyst ABI Research has acquired Concise Insight Europe Ltd, which focuses on research among wireless operators. The buy gives ABI a local base from which to study European technology markets. More
A new war is imminent among automakers, with the focus on safety as the key differentiator for vehicle lines, according to ABI Research in the US. More
Behavior-based marketing specialist Catalina Marketing Corporation has announced a partnership with comScore Networks to offer clients its Behavior Activated Research® (BAR®) solution. More
Another 'cultural revolution' is sweeping China, according to US-based ABI Research. Instead of LRBs (Little Red Books) this one is fuelled by HDTVs, MP3s and other media devices. More
Experian has announced the launch of Addressable BehaviorGraphicsSM, an system integrating client data, such as existing primary research, branding studies and customer lists, with household-level data and with syndicated consumer information from Simmons, which it purchased in October 2004. More
Information Resources, Inc (IRI) has announced a new service designed to measure ad effectiveness among households using Digital Video Recorders (DVRs). The pioneering system has been developed in close co-operation with California-based DVR technology company TiVo, Inc. More
Ipsos has announced the promotion of Mike Weisberger to head up the company's Behavioral Tracking Division as Senior VP, succeeding Lynne Armstrong who leaves to become a partner in specialist MR executive search firm The Somerset Group. More
Ziment, the global healthcare research brand for The Kantar Group, has introduced a new research technique designed to improve the accuracy of drug sales and manufacturing forecasts. Customers traditionally overestimate potential demand and the new technique, 'Demand calibration', helps to adjust estimates. More
NDCHealth Corporation and IRI's Healthcare Solutions Group have announced a strategic relationship to develop and market a service which measures the impact of television advertising of direct-to-consumer (DTC) prescription drugs. More
US advertising agency Ten United has formed a Behavioral Insights Group and appointed researcher David Grzelak to lead it as Director of Ethnography. More
The war on obesity continues to fascinate the US press and attract column inches on a scale comparable to the war on terrorism. Three recent studies / surveys, of which DRNO presents a digest (sic) this morning, highlight the nature of the problem, the response, and some possible opportunities. More
US consumer trackers Simmons Market Research Bureau have announced the appointment of Ken Wollenberg as Executive Vice President and General Manager of the rapidly expanding Simmons Integrated Marketing Solutions (SIMS) unit. Wollenberg will report to Simmons President and COO Chris Wilson. More
Simmons Market Research Bureau in the US has recently introduced Simmons Behaviorgraphics a proprietary data integration technique that links data from the Simmons National Consumer Study with Nielsen Media Research's National People Meter database using segments based on similarity of viewing behaviours in the two databases. More
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