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London-based consumer research company GWI has launched its Respondent Level Data (RLD) on the Snowflake Marketplace, giving users access to anonymised, unaggregated consumer data for advanced analytics. More
Austin, TX-based research tech firm MediaScience has launched MediaPET (Platform Emulation Technology), which enables researchers, media planners and marketers to create simulations that mimic the key digital and social media platforms. More
In the US, RSB Insight and Analytics has created a permanent in-house role as Senior Director of Insights & Analytics for Johanna Steen, who has been working for the firm as a consultant for nearly two years. The former Hall & Partners researcher will help to drive the development of innovative methods. More
In San Jose, California, customer data platform (CDP) solutions firm FirstHive has closed a new funding round of unspecified size, to speed its expansion in the US and extend platform capabilities, including AI. More
The U.S. Census Bureau has appointed Arturo Vargas as Chair and Nancy Bates as Vice Chair of its newly formed 2030 Census Advisory Committee (2030 CAC), which will provide it with recommendations on planning and implementation of the next decennial survey. More
In New York, media measurement and optimization platform Integral Ad Science (IAS) has earned MRC accreditation for its sophisticated invalid traffic (SIVT) filtration for the Connected TV (CTV) environment. More
Canada-based global trend-tracking and prediction technology firm RIWI has acquired the majority of the assets of survey and non-conscious data collection platform CoolTool. At the same time, the company reported 2023 revenue up 50% to $US 4.18m, relecting a previous acquisition. More
In Toronto, Canada, consumer insights and cross-platform audience measurement provider Vividata has announced a strategic partnership with data solutions and data science company Consumer Orbit. A new company and two new products are the immediate results of this collaboration. More
WPP has issued a first quarter trading update, with like-for-like revenue less pass-through costs down 1.6% to £2.69bn. CEO Mark Read said the results were in line with expectations, reflecting tough comparatives, and that the firm 'remains on track to return to growth in the balance of the year'. More
Strategic insight consultancy Firefish has hired Ajibola Bolarinwa as a Director in its US business, based in Los Angeles. More
Basis Research Group has launched a new team within its 'Ideas' division, based in Scottsdale, Arizona, focused on technical development and promising to deliver what it describes as 'the world's first Generative Business Intelligence solution'. More
Digital media measurement specialist DoubleVerify has been awarded MRC accreditation for Video Viewable Impressions and related viewability metrics in the Connected TV (CTV) environment. More
In the US, Dylan Mabin is leaving out of home (OOH) audience measurement body Geopath, after sixteen years with the organisation and three as its President. He will stay until a replacement has been recruited and onboarded. More
Digital music pioneer Spotify has relinquished its membership of the IAB, according to reports. The company with the largest global audio ad-supported revenue is therefore no longer certified for podcast audience measurement, but says it is 'taking a pause' and 'remains committed to the IAB mission'. More
In Washington, DC, WPP-owned research and analytics consultancy PSB Insights has appointed Christopher Frank as its new Chief Client Officer. More
In New York, audio research and analytics platform Veritonic has announced an integration with mobile marketing analytics and attribution platform AppsFlyer, giving the former's audio attribution solution seamless access to real-time data on in-app conversion actions across mobile devices. More
Legislation in the US state of Nebraska which would have taxed 'advertising', explicitly including ad measurement and effectiveness research, has been pulled from the slate before a vote, according to the Insights Association, which was part of a coalition opposing it. More
Purchase transaction specialist Behaviorally has announced two appointments in its expanding Chicago office: Morgan McClure joins as VP Business Development and Quinn Russell as Business Development Manager. More
US-based customer experience software firm Sprinklr has appointed former Walt Disney exec Venke Sharma to a lead role driving its Sprinklr Insights product, which provides real-time consumer, competitor and market insights. He is based in Mumbai. More
Purchase transaction insights firm Behaviorally has partnered with China-based eCommerce giant Alibaba to offer the former's pack testing products on the latter's TMIC (Tmall Innovation Center) platform, allowing users to assess the impact of packaging design and eCommerce visuals in the country. More
Marcoms network Stagwell, which owns the Harris Poll and Harris X brands as well as Maru Group, has opened its new EMEA headquarters in London's Blue Fin Building on the South Bank. More
California-based Dataplor, which collates data on business locations worldwide, has raised $10.6m in a Series A funding round, with which to accelerate its ongoing expansion and make a number of strategic hires. More
In the US, ad intelligence software firm AdImpact has partnered with Yahoo, enabling the latter's DSP to offer improved targeting and political audience segmentation for activation across local and national campaigns as elections approach. More
Washington, DC-based AI Squared, whose software helps clients integrate AI-based insights and data into their business applications, has announced Series A funding totalling $13.8m. The investment will help it expand its team and further develop its product. More
Ipsos has reported continued solid growth in the first quarter of the year, with revenue up 4.5% in organic terms, to EUR 557.5m. The EMEA and Asia Pacific regions led the way with revenue up more than 9% in each case (organic) while the Americas saw a 3.2% decline. More
NIQ's digital product content division Brandbank has launched a new product data optimisation solution, Content Health+, providing insights into category comparison and content benchmarking. More
Texas-based tech advisory, intelligence and research firm The Futurum Group is to acquire Techstrong Group, a publisher of tech community sites and provider of services such as buyer intent analytics, demand generation, IT buyer journey development and overall B2B buyer insights. More
DIY online survey pioneer SurveyMonkey has promoted Priya Gill to Global Head of Marketing, leading its marketing strategy and execution across all markets. More
Canadian-owned market research and analytics firm Leger has appointed four new members for its US team, including sales and research functions. Ben Piper and Matthew Luff join as VPs Business Development, Wayne Link as VP Client Development and Heather Hart as Associate VP, Research. More
Comscore has partnered with consumer engagement specialist Thece to track viewers' attention to livestreaming ads, and with marketing automation platform iZooto to deliver precise traffic and revenue insights to its publisher clients. More
Digital media measurement and analytics firm DoubleVerify (DV) has apologised to X, formerly known as Twitter, for an error which over a recent four-month period gave the microblogging site brand safety ratings as low as 70%, when actual scores were as high as 99.99%, according to reports. More
Austin, Texas-based firm The Next Practices Group (NPG) is launching a proprietary service for B2B tech and health tech brands, using AI and data science to sift actionable intelligence on ideas and trends from technology leader communities. More
Consumer insight and behavioural data technology company RealityMine has appointed former Google and YouTube advertising leader Phil Miles as a Non-Executive Director, effective immediately. More
B2B intelligence provider Rhetorik has released a solution it says will allow its US customers to benchmark their own organization's Diversity, Equity and Inclusion (DEI) data against industry standards. More
Text analysis platform Canvs AI has announced a new release of its AI Story Assist software, incorporating a new executive summary feature with interactive citations and quantification of the themes, topics and emotions identified in open-ended text data. More
In California, veteran food and beverage product development firm Mattson has announced the acquisition of Chicago-based Hyde Park Group Food Innovation (HPG) - giving it its first location outside the Bay Area of San Francisco. More
In Kentucky, USA, market intelligence provider TraQline has appointed Brian Lamar as Strategic Director of Survey Products, Hal Clark as VP of Strategic Accounts and Andrew DeCilles as VP of Alternative Data Solutions. The firm provides data on the durable goods industry. More
In Stockholm, enterprise insights and collaboration platform Stravito has launch Stravito Assistant, an AI-based 'insights companion' aiming to helps users find answers faster and ask better questions. More
In New York, marketing decision-making platform Extreme Reach has appointed former DISH Media exec Kevin Arrix as its Chief Growth Officer. More
Research tech company SightX has promoted Cameron Rau to a newly created position, Head of Customer Success and Research, responsible for helping customers make the most of the company's new products and approaches. More
Panel company Intra Research has appointed Helle Raun Oddershede as its new CEO, taking over from Marina Moshenska who moves into the role of Chief Operating Officer. More
Insights technology and panel provider Toluna has appointed Lucia Moir as Chief Operations Officer and promoted Priyanka Sarkar to Chief Research Officer. More
Marcoms group Stagwell has agreed to acquire São-Paulo, Brazil-based PROS Agency, a brand and marketing consultancy specializing in digital PR, creative planning and production, influencer marketing and brand development. More
AI-based consumer research platform Bounce Insights has brought in Aaron Peck as Regional Commercial Director, North America, as it expands into the US. The company has also added Ian Kiernan to its board as Non-Executive Director. More
In the US, ARF subsidiary CIMM has partnered with local broadcast television industry trade association TVB, in a new initiative designed to showcase innovations in measurement and currency development across the local TV and video marketplace. More
New York- and Austin, Texas-based b2b restech company Emporia Research has secured $4.7m in a seed round of funding, to expand its platform's capabilities. This will include further investment in AI, engineering, sales and data partnerships. More
San Francisco-based Writ has raised $3.8m in Seed funding, with which to expand its operations and continue development of its technology, which provides a space for clients' teams to share and discuss data to develop insights and improve business decisions. More
HfS Research has announced a strategic alliance with HEX Advisory Group, aiming to enhance their industry analysis offer, in particular around contract price benchmarking. More
In California, marketing firm Power Digital has enhanced its nova Intelligence platform with the launch of Creative Affinity, an ad creative analysis module designed with support from Meta engineers. More
In the US, evidence-based healthcare consulting firm KJT Group has appointed Ellen Gordon as SVP of Client Strategy & Growth. More
Snap Inc, parent of photo sharing app Snapchat, has announced a partnership and integration with app marketplace Snowflake, promising its advertisers encrypted, privacy-safe and effective ad solutions and signal measurement. Snap also has a new measurement partnership with AppsFlyer. More
In New York, UX research ops specialist Rally has raised $8.8m in funding, to help promote it to a wider audience and further develop its technology. More
London-based marketing group Unlimited, parent of insight agency Walnut, is to join Accenture Song, the business services behemoth's 'tech-powered creative group'. Terms of the acquisition were not disclosed. More
Atlanta, GA-based predictive analytics firm AnalyticsIQ has launched ChannelIQ, promising 'reliable and actionable insight' into consumer marketing channel preferences, for use in targeting and ad optimisation. More
Purchase transaction analytics specialist Behaviorally has announced a number of recent promotions, including Ethel Klein and Mavis Tong to VP Customer Success, Stephen Omogbehin to Vice President, IT, Coraline Petipas to Director, Customer Success and Natasha Gonzalez to Director, Behavioral Qualitative. More
Recently-merged B2B purchase intent specialists MRP and CONTENTgine have rebranded as pharosIQ, and launched a number of proprietary first party permission-based, down-funnel targeting capabilities. Chris Rack leads the new company as CEO. More
Washington, DC-based research consultancy PSB Insights has promoted Colleen McCauley to SVP of Marketing, serving on the firm's Executive Team and working directly with CEO Dave Gordon. More
Global consumer health company Haleon, the firm behind brands such as Sensodyne and Centrum, has appointed Geoff Painter as Global Head of Consumer Business Insights and Analytics. More
Santa Monica, CA-based research tech firm Fuel Cycle has enhanced its Research Engine platform with the addition of Universal Connections, a feature allowing users to run projects from within insight communities using their preferred insights tools, whether or not they are fully integrated with the platform. More
Custom market research firm AMC Global has appointed Jennifer Binelli as Senior Research Director, Strategy & Insights, and made a number of promotions including Ashley D'Annunzio to VP of Qualitative Insights and Reene Kalola to Senior Research Director, Strategy & Insights. More
US-based international data collection and research tech company Sago has launched a formal specialist Health offering, building on longstanding expertise in the sector and fronted by EVP of Healthcare Shannon Childs. More
Marketing intel and programmatic media specialist MiQ has announced the launch of its TV Intelligence platform in the UK, US, Canada and Australia, promising users a complete view of audience, campaign and competitor intelligence across linear TV, CTV and YouTube in one place. More
Social media management software firm Hootsuite is to acquire listening specialist Talkwalker, for an undisclosed sum. More
Danish neuroscience solutions firm Neurons Inc has launched an AI Copilot, promising its clients the ability to make faster creative decisions, optimise visuals and receive 'crystal-clear recommendations on what to do next'. More
Ohio, USA-based MarketVision Research has promoted Colleen Hennegan to Senior Vice President, recognising her leadership of the firm's successful Online Communities practice. More
Customer lifecycle analytics platform Quantum Metric has released a new version of its platform, focused on simplifying how organizations listen to and act on the needs of their customers. It includes Felix AI, a new session summarization feature powered by Google Cloud's Gemini Pro. More
Canadian insights association CRIC has launched annual awards for the country's analytics and research professionals. More
In New Jersey, USA, healthcare reputation management and patient feedback solutions firm rater8 has closed a Series A round of funding, for use in expanding its market reach to medical practices and hospitals of all types and sizes, and growing its team. More
Web and app digital experience analytics firm Glassbox has appointed former Instructure exec Michelle Suzuki as Chief Marketing Officer. More
Florida-based immersive advertising technology firm Trivver has unveiled technology which it says is the first to allow brands and organizations to measure viewability metrics in Extended Reality (XR) environments. More
Consumer intelligence firm NIQ has announced the launch of 'Full View - Measurement', a suite of features available within its Discover platform, promising an omnichannel view of data with item-level granularity for retailers, manufacturers and the financial services community. More
UK-based consumer and B2B researcher 2CV has announced eleven promotions, including Chris Oatey and Jon Smetherham to Regional Directors, responsible for leading the Asia team based in Singapore; and in the UK Kar Hoo Lee to Associate Director of Data Services and Abigail Plank to Associate Director. More
Marketing intelligence software company Proxima has closed a $12m Series A round of funding. Money will be used to further develop its technology platform, including AI-powered feature development, as well as recruitment for its tech and commercial teams. More
In the US, the 'Joint Industry Committee' (JIC) formed in January 2023 to provide more rapid accreditation of ad currency providers than the MRC has awarded full certification to Comscore and VideoAmp, but delayed a final decision on iSpot until June. More
Technology research and advisory firm Information Services Group has announced the launch of a new AI software research practice, via its software insights division Ventana Research. The launch complements that of the Group's Enterprise AI Advisory business, launched in January. More
Consumer information and credit reporting company TransUnion has partnered with researcher MRI-Simmons, promising clients 'improved actionability across the addressable marketing ecosystem'. More
Texas-based data collection and research solutions provider Veridata Insights has promoted Jennifer Miller to Vice President of Global Qualitative Solutions, and Paul Mastrianna to Senior Director of Sales, while Natalie Blahut joins in a full-time capacity as Qualitative Project Manager. More
In the US, Research & Marketing Strategies, Inc. (RMS) has appointed retail operations veteran Doug Sweet as Administrative Office Coordinator. More
In the US, cultural intelligence specialist Collage Group has added new features to its fleun.ci SaaS application: a Head-to-Head Dashboard, providing competitive insights; an Industry Dashboard giving a category-level view of brand-specific consumer sentiment; and an enhanced Audience Insights offer. More
Experience Management (XM) company Qualtrics has appointed Juan Rodriguez as Chief Information Officer and Assaf Keren joins Qualtrics as Chief Security Officer. More
Converged TV advertising solutions firm Cadent has agreed the acquisition of measurable programmatic advertising company AdTheorent, for around $324m in cash, or $3.21 per share. More
Unified customer experience management platform Sprinklr has appointed Amitabh Misra as Chief Technology Officer, starting this week. Misra will lead all R&D teams worldwide including product and engineering, and also joins the Executive Leadership Team. More
Minneapolis-based consultancy Foresight Strategy has appointed five members to its advisory board, including Cambiar founder Simon Chadwick, along with David Exelby, Lili Hall, Jeffrey Hunter and Reed Watson. More
Consumer intelligence provider NIQ has partnered with burger giant McDonald's USA to develop a new module called Cultural Resonance, part of its BASES ad testing portfolio. More
In the US, unified customer experience management platform Sprinklr has announced fourth quarter and full year results for the period ended January 31st 2024. Q4 revenue was up 17% to $194.2m, while non-GAAP operating income more than doubled to $32.4m. Full year revenue was $732.4m, up 18%. More
Personalized video content creation platform VidMob has brought in Matt Young as Chief Revenue Officer, promoted Erin Arnett to VP Client Solutions and Global Brands, and moved interim CRO JP Maheu into the role of strategic advisor. More
Customer engagement specialist Verint has announced Q4 and full year results for the period ending January 31st 2024. Q4 revenue grew 12% year-on-year to $265m, while full year revenue crept up just 0.9% to $910m. Full year net income more than doubled to $39.6m. More
Denver, Colorado-based AI solutions firm Veritone, Inc. has launched a conversational intelligence solution called Ask Veri, allowing users of its Digital Media Hub (DMH) to get actionable insights from their media archive data via simple chat. More
San Mateo, CA-based Observe, which helps clients store, manage and analyze their business data, has raised $115m in a Series B funding round, earmarked for expansion in North America. More
MCI, a tech-enabled business services conglomerate headquartered in Miami Beach, FL, has agreed to acquire Atlanta, GA-based Market Force Information, whose range of CX solutions includes customer feedback surveys, mystery shopping, operational audits and competitive benchmarking. More
In the US, the Media Rating Council (MRC) as issued a joint statement with the 'JIC' set up at the beginning of last year by OpenAP, the Video Advertising Bureau and a group of TV broadcasters - to clarify the distinct roles and approaches of the two bodies. More
In New York, digital audio and broadcast radio tech and services firm Triton Digital has acquired audio intelligence platform Sounder. More
Austin, Texas-based Measured has launched a platform promising marketers the ability to view incremental ad performance across all paid media platforms, in one place, without the need to track users across the web. More
Comscore has announced the resignation of Pierre-Andre Liduena from its Board of Directors, effective next week. Liduena had joined following the investment of Charter Communications in 2021. More
Anil Goel has joined Nielsen as Chief Engineering Officer, leading its technology and engineering teams to drive product innovation and advanced technology adoption. He is based in Bengaluru, India and will report to CEO Karthik Rao. More
Eponymous online survey firm SurveyMonkey has promoted Jing Huang to VP, Artificial Intelligence and Machine Learning, Katie Miserany to SVP and Chief Communications Officer, and Craik Pyke to VP, Infrastructure and Security Engineering. The firm now boasts gender equality at both the C-Suite and VP levels. More
Media measurement and optimisation platform Integral Ad Science (IAS) has announced a partnership with photo sharing pioneer Snap Inc., promising advertisers increased transparency, brand safety and suitability across their Snapchat campaigns. More
Advertising Resource Management (ARM) software company MINT has appointed Christoph Kruse as Global Marketing Director. He was previously Director of Regional Marketing in Europe at Outbrain. More
Data management and quality specialist Foundational, which has locations in San Francisco and Tel Aviv, has secured $8m in seed funding, with which to further develop its product and add new capabilities for developers building at scale. More
Comscore has announced that its Directors will now support the addition of Matthew F. McLaughlin to the Board at the forthcoming 2024 annual meeting of stockholders. Former DoubleVerify exec McLaughlin was put forward by activist shareholder 180 Degree Capital Corp in January. More
Comcast subsidiary AudienceXpress is collaborating with viewing measurement company iSpot, to evaluate how the latter's syndicated national TV ratings can be incorporated into the AudienceXpress platform and enhance its syndicated measurement currency. More
Insight and analytics group BVA BDRC has launched synthetic data product Pixel.AI, which it says accurately predicts responses from restricted segments by training on existing and representative data. More
Insights and experience tech company PG Forsta has appointed Mike Thompson as Chief Analytics Officer, and says he will drive the development of new AI-driven capabilities and products, following the company's commitment to invest $500 million in the area over five years. More
Marketing strategy, consumer behavior and analytics consultancy GBK Collective has appointed Virginia Lennon as SVP of Research and Insights, Prachi Bhalerao as Marketing Data Scientist, and Reagan Jacobs as Senior Analyst. More
Consumer intelligence specialist NIQ - previously Nielsen IQ - has appointed former TransUnion exec R. Dane Mauldin as Chief Transformation Officer. He replaces Curtis Miller, who moves into the role of Chief Strategy Officer. More
Nielsen has announced an agreement with ridesharing network Lyft, to measure the audience for the latter's in-app advertisements delivered through Lyft Media. More
In California, secure data access management company Dymium has emerged from stealth with $7m in funding, to be used to advance product development and expand the company's sales and marketing teams. More
In New York, transaction insights specialist Behaviorally has announced the appointment of Richard Bell as Managing Director, Global Client Capabilities. More
London-based global media measurement and optimisation platform Integral Ad Science (IAS) has won MRC accreditation for its integrated third-party calculation and reporting of YouTube video viewability, which is based on audited data from Google's ADH-MP. More
In the US, Comscore has been granted accreditation by the Media Rating Council (MRC) for the Total Household Rating and Average Audience estimates in both its national and local TV Time Based Grid reports. The award means Comscore is currently the only company accredited for its local TV measurement. More
Ipsos has launched an Out of Home (OOH) advertising solution promising to help users assess and optimise OOH creative in as little as 24 hours. More
In the US, cultural intelligence specialist Collage Group has appointed Elizabeth Jackson as its first Chief Marketing Officer. She brings to the role more than thirty years of experience in marketing, strategy, insights and new product innovation. More
US-based online data collection company Full Circle has appointed Dynata veteran Jason Henderson as a Sales Manager with a focus on West Coast customers. More
In New York, AI-powered ad tech company Smartly has launched Brand Pulse, which taps data from Comscore and GWI (Global Web Index) as well as its own sources to give users a holistic view of the customer journey, including ad impact. More
US firm Decision Analyst has promoted Bonnie Janzen to President, taking over the role from founder Jerry W. Thomas, who continues to serve as CEO More
Comscore has launch its Social Incremental audiences service, part of its MMX Platform suite, in the UK. The solution measures incremental traffic across social media platforms, with deduplicated, person-level reach and a unified view across desktop, mobile and social. More
British-based ad impact measurement and forecasting specialist System1 Group Plc has appointed Mike Perlman as Chief Commercial Officer and Alex Banks as SVP of business development for The Americas. More
In Vancouver, BC, Canada, 'creator commerce' platform Trnd has launched a service called Advanced Brand Analytics, allowing users to evaluate their influencer marketing strategies with the help of data on creator performance, audience engagement and conversion. More
In California, eCommerce solutions and consumer analytics provider PriceSpider has announced a number of upgrades to help brands build seamless omnichannel experiences. They include new data sharing and integration tools. More
US-based mobile app market intelligence and insights provider Sensor Tower has announced the acquisition of mobile marketing firm data.ai, formerly known as App Annie. Terms were not disclosed. More
In the US, neuro- and behavioral science specialist HCD Research has appointed Rachel Czapla as Senior Director of Global Research and Consulting. More
Market Research charity the MRBA has three days to run on its 2024 auction. Bidding for two tickets to Taylor Swift's sold-out Eras tour (Wembley Stadium concert, August) currently stands at £1,500, but those with more modest budgets can bid for bottles, days / meals out and other items. More
Customer journey management and insights firm TheyDo, based in Amsterdam, has secured $34m in funding, with which to increase R&D - focused on AI and data ingestion - and build out its customer-facing team in the US. More
California-based CX solutions firm Five9 has appointed former Gartner exec Steve Blood as Vice President of Market Intelligence and Evangelism, based in Europe. More
Business Intelligence platform Omni has raised $20m for continued development of its platform. In addition, former Looker Chief Revenue Officer Lambert Billet has joined Omni's Board of Directors. More
Consumer and B2B research agency 2CV has promoted Sabine Cronick to the role of CEO of UK/EU, and James Redden to CEO of US and APAC. More
New York-based Adelaide, which provides attention-based media quality measurement, has added coverage of CTV to its Attention Leaderboard service. More
Personalized shopping experience company Fermat, based in San Francisco, has more than doubled its funding to date with a $17m raise. The firm's software allows users to launch, test and optimize web pages based on individual customer journeys and the preferences and intentions they reveal. More
San Diego-based omnichannel consumer data and analytics platform Daasity has acquired Red Fox Analytics, which provides analytics for for retail-focused CPG brands, for an undisclosed sum. The combination promises merchants online and off-line sales, distribution and marketing data in one place. More
In Dallas, 'Creator Commerce' company LTK has launched LTK 360, a full-funnel influencer marketing measurement and analysis platform, while adding CTV to the list of media for which users can create, launch and measure advertising. More
Attention measurement specialist Amplified Intelligence has teamed up with photo sharing app Snapchat and media agency OMD to assess how audiences engage with Snapchat's augmented reality (AR) Lenses. More
Chicago-based analytics software solutions company Ocient has raised $49.4m in en extended Series B round of funding, earmarked for product development. The firm's software conducts compute-intensive analysis of complex, large-scale data for insights and decision-making, with a focus on energy-efficiency. More
Digital media measurement specialist DoubleVerify (DV) has expanded its partnership with media giant NBCUniversal, to provide program-level measurement solutions across OTT devices, including CTV. More
San Francisco-based predictive intelligence firm 6sense has appointed Jerome Levadoux as its first Chief Product Officer. More
US measurement standards organisation The Media Rating Council (MRC) has appointed Hannah Bolcar as Director, Measurement Audit Operations. More
Comscore's programmatic ad targeting division Proximic has partnered with advertising and martech group Epsilon, providing contextual classification of sites to help the latter's clients monitor issues like brand suitability and inventory quality. More
US-based insights and strategic consulting firm M/A/R/C Research has appointed Michael Feehan as Senior Vice President and Practice Leader in its recently-expanded Health and Well-Being Division. More
In West Palm Beach, Florida, MR industry veterans Hugh Davis and Keith Price have launched ACKWEST Group, a holding company which will focus on buying and developing emerging tech-driven enterprises in the consumer insights and marketing services sector. More
Former Dynata Chief Gary Laben has joined retail and consumer goods analytics and inventory optimisation firm Trax, as CEO. More
Canadian-owned market research and analytics firm Leger has upped its stake in remote, AI-driven advertising test platform CUBE AI to 51%, having been a minority shareholder since 2022. More
In Toronto, Canada, survey software firm Q-Fi Solutions has been acquired by co-founder and CTO Rafael Mangra, who is relaunching the company with a range of branded solutions. Mangra was previously a minority shareholder while the majority of shares were owned by The Logit Group. More
Consumer behavior data firm Circana has launched SalesTrack, which tracks brand performance relative to competition on a weekly basis within the Canadian foodservice industry. More
Recently-launched research operations hub BioBrain has appointed Market Xcel veteran Ashwani Arora as Director of Strategy and Insights, and a Partner in the business. More
In the US, media measurement and optimization firm Prescient AI has secured $10m in Series A funding, with which to further develop its product, expand sales and add new media channel integrations. It has also enhanced its attribution model to measure the halo effects of campaigns on sales in the Amazon marketplace. More
President Biden has signed into law the Consolidated Appropriations Act 2024, which among most other federal agencies provides the U.S. Census Bureau with its budget to September 30th. At $1.382bn, the Bureau's fund is well below the $2bn that Census stakeholders had urged. More
Customer and employee experience firm Medallia has appointed Ben Brewer as Chief Revenue Officer. More
MR reporting software and services company Indico Labs has appointed Warren Smith as Technical Operations Lead, Edward Lidbetter as Product Owner, and Lucy Robbins as Product Marketing Manager - as it looks to scale up its SlideGen product this year. More
Global non-profit organization Women in Research (WIRe) has added Meta's Jackie Chan, Alex Owens of Unilever and Reckitt's Dr. Elaine Rodrigo to its advisory board, as well as System1's Chief People Officer Emma Cooper representing the supply side. More
In Boston, US, streaming technology company Brightcove has launched 'Publisher Insights', part of its Media Studio Premium solution, which provides real-time analytics specifically for news organizations and other organizations focused on rapidly and constantly updated content. More
Technology research and advisory firm Information Services Group (ISG) has reported revenue for the full year 2023 of $291m, up 1.7% despite a very slow fourth quarter in which revenue dropped 11% to $66.2m. More
US firm PeakMetrics has raised $3m in funding to expand its market and further develop its 'narrative intelligence' technology, which helps governments, companies and other organisations deal with online risks from misinformation and media manipulation. More
In the US, consumer insights firm C+R Research has partnered with Nexxt Intelligence to offer clients 'deeper and more insightful responses' from survey participants using AI. More
Audience engagement veteran Josh Chasin is to advise digital marketing analytics platform FutureSight as it widens its focus to serve 'midmarket' customers. Chasin previously held senior roles at VideoAmp, Comscore, Arbitron and SMRB. More
Miami-based PR platform Muck Rack has enhanced its measurement and reporting capabilities with new features for areas including media impact analysis, brand reputation insights and competitive analysis. More
Research platform Discuss has announced a Spring round of new product features, including expanded GenAI summaries for global research; a new one-stop-shop consumer reach tier for global brands; off-platform research capabilities; and enhanced machine transcription. More
Amperity, a customer data platform (CDP) for consumer brands, has announced two new generative AI capabilities, Explore and Assist. More
Comscore has reported full year 2023 revenue of $371.3m, down 1.4%, but with FX-neutral adjusted EBITDA up 29% to $46.9m. CEO Jon Carpenter pointed to growth in local TV measurement and in the CCR and Proximic offerings as strong indicators for the future. More
Similarweb has announced the acquisition of ad intelligence specialist Admetricks, whose software will now form the core of a new Similarweb Ad Intelligence product. More
Customer data science pioneer dunnhumby has partnered with location analytics specialist Placer.ai in the US to provide retailers and CPG companies with a combination of on-and off-line customer insights and personalize customer communications and experiences. More
In the US, research agency Shapiro+Raj has added an AI Innovation Group to its Technology Practice, with Scott Swigart still leading the enhanced unit. More
In the USA, integrated ad intelligence and viewing data provider AdImpact has appointed Laia Pescetto as Vice President of Marketing, following 400% growth in its industry-wide ad solutions client base in 2023, Its core political ad business has also grown rapidly. More
New York-based Remesh has upgraded it AI-powered insights platform to allow users to upload research data collected on other platforms for analysis - including large quantities of open-ended survey feedback. More
In Philadelphia, account intelligence provider MRP has merged with b2b technology insights and lead generation firm CONTENTgine, to create an end-to-end provider for the entire b2b technology sales and marketing process, from demand generation to sales pipeline activations. More
US-based data firm J.D. Power has completed the acquisition of Autovista Group, which provides automotive data, analytics and industry insights in Europe and Australia, from asset management firm Hayfin Capital Management. Autovista CEO Lindsey Roberts becomes President of J.D. Power Europe. More
Comcast Advertising, the ad division of Comcast Cable, has launched a new solution called the Signal Authentication Service, which it says will improve the accuracy of cross-screen reach and frequency analysis. More
US-based audience measurement company VideoAmp has unveiled a big data and technology 'engine' called VALID, which measures and targets cross-platform audiences and promises more efficient media spending, higher conversion rates and more accurate data for publishers. More
NIQ, the consumer intelligence company previously part of Nielsen and now combined with GfK, has launched a Global Media Division, which it says is 'designed to enhance the value advertisers derive from their marketing efforts' - and has appointed Lana Busignani to lead it. More
London-based APL Media is integrating the technology of US-based feedback software firm Social Asking, aiming to 'bring cutting-edge AI to audience engagement' and allow brands to understand their audience in real time. A new division of APL will serve as Social Asking's lead (UK) sales agent. More
Fitchburg, MA-based MR services and technology firm Jibunu has launched MR-LEAP, a solution designed to redefine efficiency in survey programming services. More
Automotive marketing and software solutions firm Affinitiv has appointed Andy Byrne as its new Chief Revenue Officer. More
Ipsos has launched InnoExplorer, which uses generative and analytical AI to help clients accelerate innovation cycles 'from months to days' and improve success rates. More
Leap day - also apparently known as Rare Disease Day - sees the launch of a new insights company, PatientSight, operating a subscription based platform connecting life science organizations with survey findings for rare disease patients, analyzed and displayed in dashboards. More
Brand tracking specialist Tracksuit has raised $13.5m in Series A funding, which it will use for its official launch in the US and UK markets, and to expand its research and platform capabilities. More
Healthcare data and technology solutions company Veradigm has agreed to acquire healthcare modeling specialist ScienceIO, for around $140m in cash. More
In the US, former Ipsos execs Dana Keilman and Nicole Munsey have launched Morning Light Strategy, which will provide insights and strategic guidance for clients looking to drive growth in the 50+ market. More
Marcoms group Stagwell has reported full year 2023 revenue of $2.53bn, down 6% year on year, and adjusted EBITDA of $360m, down 20%. However the company reports strong new business, good growth in EMEA and for its Marketing Cloud suite, and is forecasting a return to growth in 2024. More
Miami-based Myko, which allows sales and revenue teams to analyse their data and get rapid answers with simple text prompts, has raised $2.7m in seed capital, with which to reach new customers and expand its offering. More
Data collaboration platform InfoSum has announced a partnership with independent media agency Canvas Worldwide, allowing the latter's clients to activate and enrich their first party data. More
Marcoms group Stagwell, the owner of the Harris Poll and Harris X brands as well as Maru Group, has launched a new global research community called Unlock Surveys, with plans to add more than 200,000 high-quality, active survey members in 2024. More
Insights platform mTab has secured $15 million in growth credit financing, from Kayne Anderson Growth Capital, with which to accelerate its global expansion, add customers in new industries and continue enhancing its technology. More
Marcoms group Stagwell has agreed to acquire What's Next Partners (WNP), a French digital brand and marketing consultancy whose offer includes consumer intelligence, CRM and data analytics as well as strategic planning, ad creative and digital content production. More
In the US, Allison Wilt and Steve Ingledew have launched ContextualY, a specialist B2B research agency whose four founding Principals between them boast more than a hundred years of experience supporting technology clients and stakeholders. More
Ipsos North America has appointed former Worthix and GfK exec Rogerio Monteiro as SVP / Senior Client Officer More
GenAI-based consumer emotion and sentiment specialist Glimpse has appointed former Cint and Dynata researcher Mike Steinberg as Vice President of Business Development. More
Marcoms group Stagwell has acquired London-based Sidekick, an agency collective with skills in experiential marketing, digital storytelling and branded content - and will combine it with its San Francisco-based global marketing and comms consultancy Allison. More
New Jersey-based applied behavioral science insights agency has appointed Brian O'Hara as VP of Business Development, and Trisha Nagpal and Anushka Bhansali as Behavioral Associates. More
In Oregon, identity verification specialist SheerID has launched two new services: Marketing Hub, a curated marketplace of solutions to engage communities; and DataConnectors, which streams verified first-party consumer data into more than 400 martech solutions including CRM and CDP systems. More
WPP has reported preliminary results for the full year 2023, with revenue (less pass-through costs) of £11.86bn, up 0.9% on a like-for-like basis, and operating profit down more than 60% to £531m. More
Comscore has upgraded its Campaign Ratings (CCR) service to extend deduplicated audience measurement to the local market level, and says that for the first time CCR will integrate national and local linear TV, digital, streaming and social channels. More
In Canada, qual research tech firm Recollective has launched two new services, Recollective Connect and the Recollective Qualtrics Integration, helping research agencies and brands to engage their research participants 'seamlessly and efficiently'. More
Cross-media ad delivery and measurement platform Innovid has announced the availability of publisher-level outcomes analysis for all DSP and SSP campaigns, allowing brands and agencies to 'understand, assess and compare' performance in detail and 'without bias' across all their media buys. More
Atlanta, GA-based AnalyticsIQ has added to its range of healthcare solutions with the launch of an enriched National Provider Identifier (NPI) data offering, promising marketing and analytics teams deeper insights into healthcare providers (HCPs) as individuals, to improve targeting and engagement. More
Ipsos has reported organic, constant currency revenue growth of 8.8% for the fourth quarter of 2023, and 3% for the full year, with operating profit stable at an all-time high of 13.1%. More
Research tech company SightX has appointed former US marine Dr. Brad Smith as its first VP of Strategy, with a remit to lead advancements in user-centric innovation, enhance user experience and bolster the company's go-to-market capabilities. More
Transaction data specialist Behaviorally has expanded its business development team in New York with the appointment of Director Peter Cloutier, and in Chicago where Shane Schultz joins as a Manager. More
Business services behemoth Accenture has agreed to acquire CX analytics provider GemSeek, for an undisclosed sum. More
In Congress, New Jersey Republican representative Jeff Van Drew has introduced legislation which would close down the annual American Community Survey (ACS), which replaced the old decennial census long form in 2005 and is described as 'essential to the development of representative samples'. More
US-based healthcare sector insights firm Apollo Intelligence has acquired GlocalMind, a tech-driven MR services and panel company operating in the same sector. More
Atlanta-based call tracking, marketing and lead intelligence platform CallRail has added AI-driven, self-reported attribution capabilities to its CallRail Labs innovation program, promising visibility into the impact on sales of branding, word of mouth, social media and other channels. More
New York-based audio analytics and research platform Veritonic has partnered with computer vision and attention AI company Realeyes to launch the Audio Attention Report, putting data behind the untapped potential of radio and podcast audio advertising. More
Chandler, Arizona-based researcher Ironwood Insights Group (IIG) has announced the acquisition of Maryland-based qual provider The Research Group and its focus groups and recruiting division Observation Baltimore. Barbara Gassaway, President and founder of The Research Group, joins IIG. More
In the US, OvationMR has recently made three appointments: Alex Sutter has been promoted to VP of Qualitative Insights while Cara Christensen and Hiram Santiago join the company, both with the title of Director, Insights Solutions. More
Yahoo has launched a rapid insights solution called PurpleLab, based on Qualtrics technology - initially in Australia and Southeast Asia. More
In New York, audio analytics and research platform Veritonic has launched Brand Lift Pulse, an addition to its established Brand Lift solution which it says brings its data to those running campaigns of any size. More
Digital media measurement and analytics firm DoubleVerify (DV) has enhanced its solutions for measuring and protecting clients against 'Made For Advertising' (MFA) content online, promising them the ability to 'optimize media investments, by carefully balancing brand protection and campaign scale'. More
Longtime Ipsos exec and current Global Head of Audience Measurement Liz Landy is to leave the company at the end of this month. Daniel Wong-Chi-Man will step up to Lead the Audience Measurement Service Line globally, while Ipsos iris leader James Oates will add responsibility for the business in the UK. More
Nielsen has announced that its Pacific Broadcaster & Publisher Lead Tony Boyte will be stepping down in April, to be replaced by eighteen-year company veteran Scott Gillham. More
In the US, enterprise marketing attribution platform Alembic has raised $14m in series A funding, which it will use to enhance its engineering capabilities, broaden its product range and accelerate client acquisition. Backers include Jeffrey Katzenberg and Joe Montana. More
In San Francisco, consumer insights, marketing strategy and training firm Ignite 360 has announced that founder and Chairman Rob Volpe will resume his role as CEO from next week, as current Chief Lisa Osborne leaves for an insights leadership role at a healthcare nonprofit. More
Toronto, Canada-based gaming industry analytics and infrastructure provider Helika has completed an $8m Series A funding round, for use in accelerating the launch of its AI-powered Game Management products. More
Reputation and risk intelligence provider Signal AI has acquired Social 360, which monitors and analyses online comment influencing the reputation of clients around the globe. More
Packaging, NPD and shopper specialist PRS IN VIVO has appointed Richard Bordenave as global Chief Behavioral Officer. More
In the US, broadcasting and publishing network Nexstar Media Group has appointed Stacey Lynn Schulman as its first EVP, Platform Marketing and Intelligence. More
Kantar has announced a partnership with computer vision and attention measurement specialist Realeyes, integrating the latter's Verify identity recognition software into the former's anti-fraud software QubedAI. More
Glassbox, which provides data and insights on the digital experience for web and mobile applications, has launched a new solution called 'Voice of the Silent' (VoS). The firm says traditional VoC programs capture feedback from an average of only 4% of customers. More
UK-based agency Firefish Group has announced five promotions and seven new hires across the business. Fenella Twohig, Ciara Larkin, Rebekah Smith, Karen Chong, Chloe Lee, Jamie Robertson and Jonathan Dance all join the company. More
'Intelligent workforce insights' firm Sapience Analytics has received a 'large' amount of new growth funding for its platform, which informs managers about employee activity across their enterprise, promoting cost management and operational efficiency. More
European consulting and digital services firm Sopra Steria has announced a partnership with media insights firm TRP Research to help broadcasters, advertisers and others understand the way television and VOD services are consumed across different devices and platforms by UK audiences. More
Labor market analytics specialist TalentNeuron has revamped its leadership structure to handle 'accelerated growth and innovation'. Gabriel Pauliuc joins as CTO and Elin Thomasian as SVP of Strategy and Consulting, while recently appointed David Wilkins adds the role of Chief Product and Marketing Officer. More
B2B purchase intent data specialist TechTarget has announced a partnership with software review and assessment site G2, to help B2B enterprise technology buyers through the purchase cycle. More
Publisher Gannett / USA TODAY Network has appointed a dedicated Chief Data Privacy Officer, Marci Moss, with a remit to safeguard the information entrusted to its publications by clients, partners, users and employees. More
Canada-based B2B data services company Rhetorik has announced the acquisition of 1 Stop Data Ltd, another B2B data business based in Wokingham, UK. More
Online sample marketplace and research tech company PureSpectrum has appointed former Ipsos, Nebu and Bilendi exec Ian Roberts as Business Development Director for EMEA, based in London. More
San Francisco-based start-up Motif Analytics has emerged from private beta to offer general availability for its analytics tool - and has secured $5.7m in seed funding. More
US-based B2B data and software firm ZoomInfo has launched Copilot, an AI-powered solution promising to bring its data together with a client company's first party CRM data and provide insights for use by salespeople. More
Nielsen is expanding its Connected TV (CTV) measurement of YouTube ads into eleven additional global markets, including Germany, India, Japan and the UK. More
In San Francisco, retail analytics solutions provider Intelligence Node is expanding its offer for retailer clients and third-party sellers, promising an enhanced online shopping experience with more information to support product selections and purchase decisions. More
US firm Ironwood Insights Group has appointed Jeb Bullis to lead the expansion of its Ironwood Online offering, and Stuart (Stu) Cohen to focus on the growth of its full service division. More
New Jersey-based applied behavioral science insights agency BEESY has hired Nicole DelBuono as a Technical Project Manager. More
In the US, technology researcher Forrester has reported full year 2023 revenue of $480.8m, down 11% on 2022. Adjusted net income was $36.6m, down from $47.2m a year earlier. More
Canada-based sister firms Rival Technologies and Reach3 Insights have appointed Kristine Steuart as Chairperson and two new members for the Board, Ipsos veteran Gary Bennewies and serial entrepreneur Brian Craig. Meanwhile Paula Catoira, who in a previous employment was Steuart's Chief of Staff, is promoted to CMO. More
PureSpectrum has appointed former Qualtrics and Dynata employee Mani Padmanabhan as Senior Client Director for Asia, based in Singapore. More
Lexicon Branding, which develops brand names and wordings for products, services and companies, has appointed three directors including Dmitri Seredenko as Research Director; and has expanded its studio capabilities. More
Consumer research platform GWI has partnered with Dynata to launch a solution called GWI Audience Activation, offering end-to-end marketing including segmentation, profiling, planning and activation, for pre-built or bespoke segments using the firms' global audience data. More
Canada-based analytics and MR solutions provider Torfac has appointed Srinivas K M as Director of Client Development, based in Bangalore, India. More
Customer and employee experience firm Medallia has announced four AI-based innovations - Ask Athena, Intelligent Summaries, Smart Response and Themes - geared to personalising customer and employee experience; and has launched a fully self-service MR tool, Medallia Agile Research. More
In Dallas, Texas, data-driven marketing and business intelligence solutions firm Data Axle - formerly Infogroup - has hired Andrew Frawley as its new CEO. He replaces Mike Iaccarino, who will remain as Chairman but dedicate himself to running a European-based direct marketing business. More
Consumer behavioral data firm Circana has launched Liquid Data Engage, which allows retailers to manage market performance, category management, loyalty, supply chain, and retail media data assets in one solution, and identify opportunities for growth. More
New York-based dataroomHQ, whose platform brings SaaS clients' operational metrics together for business analysis and forecasting, customer targeting and financial planning, has announced a $3.5m funding round. Funds will be used to bring the platform to market after two and a half years in development. More
In the US, insights-driven marketing communications agency The Bliss Group has appointed Emily Porro as SVP and co-leader of its Impact practice. More
Technology consulting firm Gartner has reported full year revenue of $5.9bn, up 8%, and adjusted EBITDA of $1.5bn, up 2% after allowing for currency changes. Revenue growth slowed again and EBITDA fell slightly in the fourth quarter. More
In the US, newly launched data collection firm Fusion Healthcare Fielding has launched the Health System Executives Panel, comprising C-Suite and Director level executives from healthcare organizations from hospitals and clinics to health systems and managed care entities. More
With election year well underway, Comscore has announced an integration with political data provider TargetSmart, giving the latter's clients access to the former's granular media planning and evaluation data. More
Real estate consumer intelligence platform Audience Town has secured an unspecified amount of additional funding with which to continue expansion and development of its analytics platform. More
In the US, cookieless targeting and digital identity solutions firm Semcasting has launched RTVM, a tool offering political campaigns 'complete transparency' across platforms into which voters they have and have not 'reached' with which messages. More
Media measurement and optimisation platform Integral Ad Science (IAS) has rolled out an AI-driven Total Media Quality (TMQ) Brand Safety and Suitability Measurement product, across Facebook and Instagram Feed and Reels. More
Digital consulting, marketing and tech business Emtec is unifying its businesses and rebranding as Bridgenext. Its services include data, analytics and AI, as well as the creation and measurement of digital experiences. More
Consumer data giant Circana has announced changes to its commercial organisation including the appointment of former CPG sector President Jeremy Allen as Chief Commercial Officer. Tim Bush, currently President, General Merchandise, will retire by the end of the year after two decades at Circana and NPD. More
In New York, Nielsen has announced it will expand coverage of its National TV out-of-home (OOH) panel this year, in order to 'fully represent all US TV households'. More
US-based big data and AI solutions firm Databricks has acquired natural language-based data collaboration platform Einblick More
First-party data provider Dynata has recently appointed long-time Toluna marketing leader Janice Caston as EVP of Marketing, and Rebecca Bello as VP Product. More
Nielsen is suing rival TV audience measurement firm VideoAmp for alleged infringement of two recently-issued patents concerned with the correction of viewing data skewed by 'phantom' or 'zombie' viewing. More
Food, facilities and hospitality services provider Sodexo has announced the global launch of an Accelerator Programme with categories for entrepreneurs in data analytics and customer experience. More
In California, full service marketing and PR firm Creativ Strategies has launched a new division called Creativ Insights, bringing together the marketing consultancy expertise of the parent firm with the skills and tech of data science firm talkAItive, whose founders Vibhu Bhan and Joe Lai join to lead the new unit. More
In the US, innovation and experience consultancy Bounteous is to merge with digital engineering, data and AI services provider Accolite Digital, creating a new end-to-end digital transformation services consultancy with a focus on 'co-innovation'. More
Former Ugam Solutions and Discuss exec Vinay Raj Rao has launched BioBrain, a platform which claims to 'seamlessly connect the entire research ecosystem' for improved efficiency and deeper insights. More
Comscore has promoted Alejandro Fosk, previously SVP for Latin America, to EVP International, overseeing its EMEA, APAC and LATAM regions. More
MR operations company OpinionRoute has announced three senior appointments: Kayla Cousineau has been promoted to COO, Mary Herzak hired as SVP, Growth, and Richard Ratcliff promoted to the new role of Chief Trust Officer. More
In the US, the Media Rating Council (MRC) has awarded accreditation for the first time to a service offering Point of Care (POC) advertising measurement. The award to PatientPoint refers specifically to metrics in its Digital Campaign Report, for its legacy network footprint. More
Agile and automated market research platform Zappi has appointed Nataly Kelly as Chief Marketing Officer and promoted Babita Earle from EVP of Global Enterprise Partnerships to International MD. The firm also recently hired Melissa Clucas as CFO. More
Software automation veteran Francis Carden has joined analyst firm HFS Research as Chief Technology Evangelist. More
Comscore's audience and content targeting solutions division Proximic has been awarded a patent for its livestream contextual intelligence technology, which it says will help publishers monetize their livestream video inventory and increase advertiser confidence in buying it. More
Human8 has promoted Amy Perifanos, previously VP of Commercial Solutions North America, to global Chief Portfolio Officer, with a seat on the Global Leadership Team. More
Automated in-home product testing platform Highlight has announced changes to its leadership team, with the appointments of Priyanka Carr as COO and President, and Deirdre Norris as VP of Product. More
In the US. customer experience company Harte Hanks has made permanent the previously Interim CFO role of David Garrison, and appointed David Fisher as Chief Transformation Officer. More
Australia-based insights and data business Pureprofile has announced revenue up 8% to $AUD 24m for the half year ended 31st December, and EBITDA of $AUD 2.4m, up 6% or 21% on a like-for-like basis. More
Minneapolis, MN-based consultancy Foresight Strategy has appointed Luke Lilienthal as Business Analyst, Jakob Anderson as Associate and Kaela Haines as Office Manager. More
Toluna has appointed Lucie Claire Vincent Ortiz to its Board of Directors. As a senior operating executive in multinational consumer product companies, including Colgate-Palmolive Co. and Philip Morris International, she will advise the Board with a particular focus on the needs of this sector. More
In the US, personalized content and viewer insights provider ThinkAnalytics has appointed former Comscore exec Andrew Read as VP Sales, EMEA; and Roger Sherwood, formerly of AWS, as SVP Professional Services for the Americas. More
In New York, data collaboration platform InfoSum has inked a deal with DIRECTV Advertising, to create a first party data-matching solution for advertisers. More
In San Francisco, generative AI-powered data discovery and analytics tools firm TextQL has raised $4.1m in pre-seed and seed funding, with which to expand its team working on data engineering and language model training. More
Palo Alto, CA-based data quality platform Anomalo has raised $33m in a funding round, earmarked for further development of its platform and for recruiting in both engineering and go-to-market functions. More
Cross-platform viewing analytics company datafuelX has partnered with US consumer insights veteran MRI-Simmons, to enhance the former's device-level TV viewing data sets with the latter's demographic attributes. More
Menlo park, California-based social media video insights and analytics provider ViralMoment has secured $2.5m in a seed round of investment, with which to widen the scope of its video-reading AI. More
In the US, Connected TV ad management and measurement solution MNTN has announced a full integration with marketing analytics platform Rockerbox, promising clients enhanced cross-device measurement and accurate attribution of MNTN's proprietary Verified Visits and business outcomes. More
Software business Enghouse Systems has combined features from its Nebu and Survox products and rebranded them as Enghouse Insights. More
Former Ipsos and Gartner senior exec Lorenzo Larini has joined Advertising Resource Management (ARM) software firm MINT, headquartered in Milan, as Global CEO. He replaces founder Andrea Pezzi, who moves to a new role as Chairman. More
B2B data services company Rhetorik Ltd has appointed former Equifax and Dun & Bradstreet exec Jim Longo as its new Head of Product. More
Healthcare specialist Research Partnership has launched a new Alzheimer's Disease tracker in Germany, Japan and the US, as part of of its syndicated Therapy Watch series. The firm plans to expand the service to other key European markets this year. More
Consumer data giant Circana, which was formed following the merger of IRI and The NPD Group, has agreed to acquire independent MR firm Golf Datatech, which tracks golf retail activity across the US, the UK, Sweden, France and Germany. More
US-based decentralized data marketplace Masa Network has secured $5.4m in Seed funding, to pursue its goal of 'a fair data economy where you own and profit from your personal data'. More
Purchase transaction insight provider Behaviorally has announced the launch of GLADYS, a platform collating and analysing data extracted from the moment of purchase to give clients real-time insights to launch effective packaging designs. More
In London, data-driven CXM company Merkle has launched a dedicated UK and Ireland Salesforce practice, promising clients the tools to optimise their use of data to enhance the customer experience. More
Comscore has announced a comprehensive multi-year agreement with Nexstar Media Group, for cross-platform audience measurement including metrics for Nexstar's local TV, broadcast, network and digital businesses. More
US-based insights agency OvationMR has agreed to acquire AI-driven qual platform Qualibee, for an undisclosed sum More
Audience intelligence platform Pulsar has launched a product called SEARCH, promising instant, search engine-style discovery of news coverage on any topic, across media types and languages. More
Digital media measurement company DoubleVerify (DV) has promoted Jack Smith to Chief Innovation Officer, and brought in Alex Valle to fill Smith's previous role as Chief Product Officer. More
Data and analytics strategy consultancy Cynozure has appointed Louise Hutchins to head up the development of its literacy and culture change services, for clients wanting to make the most of data and of AI. More
Fresh from appointing a new Board President last week, West Dover, VT-based nonprofit insight industry education and training institute MRII has announced the appointment of four Board members: Tatyana Bacon, Katie Gross, Finn Raben and Stan Sthanunathan. More
Chicago-based full service custom qual and quant firm C+R Research has appointed Erin Barber as President and Chief Client Officer, and Paul Metz as CEO. Former President and CEO Robbin Jaklin has retired after 36 years at the company. More
Sir Martin Sorrell's digital marketing group S4 Capital has issued a trading update following a 'difficult year' in which revenue declined around 4%, and says it does not expect any improvement in macro-economic conditions this year. More
In the US, healthcare MR firm Klein & Partners has announced a strategic alliance with recently-formed brand optimization and corporate strategy specialist thinqinsights. Their stated long-term goal is to merge the two organizations. More
Veteran digital marketing firm Razorfish, a subsidiary of Publicis, has promoted Sisi Zhang to serve as its Chief Data and Analytics Officer, and hired Matt Lefever as COO. More
Data-driven TV advertising solutions firm Simulmedia, headquartered in New York, has appointed Ken Rona as its new Chief Scientist. More
In San Francisco, marketing attribution platform Safary has secured $2.4m in a seed round of funding, to help it develop its 'web3 alternative to Google Analytics' and build its team. More
Unified CX platform provider Nextiva has announced the acquisition of contact center software firm Thrio, promising to bring sophisticated CX technology to all sizes of business. Terms of the deal were not disclosed. More
MR and analytics group YouGov has promoted Tom Fisher to Chief Commercial Officer (CCO), aiming to deepen its relationships with blue-chip clients. More
Media measurement and ad currency giant Nielsen has appointed former Buzzfeed exec Carole Robinson as Chief Communications Officer. More
Nearly two years after US-based Mavrck bought fellow social media marketing company Later, the two companies have united under the acquired firm's brand name. More
Data sharing and activation platform LiveRamp has agreed to acquire clean room software provider Habu, for cash and stock totalling around $200m. LiveRamp says the deal will 'unlock powerful measurement and analytics use cases' as well as more generally enhancing its collaboration offer. More
Agile research tech and hyper-niche panels firm Borderless Access has appointed Robert Pierson as Head of Business Development for the US and Canada. More
Consumer intelligence specialist NIQ has announced a deal with TruAudience, the marketing solutions division of global information and insights company TransUnion, combining FMCG purchase data with identity graph software to offer robust audience modelling. More
London-based Firefish Group has rebranded its quant and data analytics business the numbers lab as 'Firefish Data', reflecting its evolution into an agency delivering 'fully connected, integrated and agile human insights consulting, driven by AI, connected data and new technologies'. More
New York-based Radius Global Market Research has acquired London's Strive Insight Limited, for an undisclosed sum. More
A new consulting and advisory firm focused on Net Zero and corporate sustainability has been launched in Denver, Colorado. Canopy Edge's offer will include measurement and strategy for science-based targets, ESG reporting and program management, and advice on messaging. More
Consumer intelligence provider NIQ has joined forces with Databricks to develop a Supply Chain Solution for retail clients, combining the latter's Data Intelligence Platform with the former's Connect / Discover platform to promise more accurate demand forecasting and better personalization. More
New York-based customer engagement and CXM platform Emplifi, which grew out of the merger of Astute and Socialbakers, has appointed Ohad Hecht as its new CEO. More
Product and behavioral research specialist InsightsNow has appointed Michael Clark as Senior Director of Client Partnerships. More
Nonprofit insight industry education and training institute MRII has appointed a new Board President, Jonathan Lepisto of U.S. Bank, who has been a Board member since 2017. More
Insights tech and panel provider Toluna has promoted Scott Axcell, formerly Head of Marketing for North America, to Chief Marketing Officer. He also joins the executive leadership team. More
In California, real-time data streaming and messaging solutions firm DiffusionData has appointed Andy Peet as CFO. More
In the USA, medical MR company MedSurvey has appointed Laurie Shapiro as SVP of Global Partner Strategy, helping to expand the firm's global capabilities and partnerships. More
Marcoms group Interpublic has announced that Chad Engelgau, CEO of its data and marketing services company Acxiom, will leave at the end of this month, after a total of seventeen years with the company, to pursue an opportunity in the non-profit sector. A search for his successor is underway. More
Susan Sabanos has joined US data collection and fieldwork services firm Opinions Ltd as Vice President of Research & Strategy. More
CRM software giant Salesforce has announced a series of new data and AI-powered tools designed to enhance shopper experience by giving merchandisers and marketers a real-time understanding of customer behavior and preferences. The solutions are based on the firm's Einstein 1 Platform. More
In San Francisco, AI-based personalized content creation specialist Typeface has announced an integration with Microsoft's Dynamics 365 Customer Insights platform, which it says will reduce the complexities of end-to-end campaign management and enhance ROI. More
In the USA, retail Voice of the Customer solutions provider First Insight, Inc. has acquired SnapRetail, a digital marketing platform helping retailers and brands to boost in-store traffic and online sales - for an undisclosed sum. Both companies are based in Pittsburg. More
In the US, TV measurement company iSpot has launched a dedicated streaming measurement offering, with metrics for tracking audience consumption of CTV advertising, as part of its Unified Measurement platform. More
GroupM, WPP's media investment group, has announced it will integrate behavioral data into its Choreograph insights platform via Google's Audience Insights API. More
In Washington, DC, WPP-owned research and analytics consultancy PSB Insights has appointed former Phoenix Marketing International VP Dr. Qi Jiang as Vice President of Advanced Analytics. More
UK-based b2b services group Informa Plc is combining part of its business with US-based b2b purchase intent specialist TechTarget to create a new company in which Informa will hold a majority stake. The British firm will also pay $350m in cash. More
New York-based strategic research and polling firm Benenson Strategy Group (BSG) has promoted Lindsay Vermeyen and Patrick Toomey to Partner, and appointed Michael Kulisheck to Managing Director. More
Insights and CX platform DISQO has promoted David Karp from VP of Customer Success to Chief Customer Officer. More
Irvine, CA-based tech services firm Trace3 has acquired Midwest consulting and analytics company Tail Wind Informatics, based in Minnetonka, MN, for an undisclosed sum. More
WPP is examining a possible sale of its remaining stake in Kantar, according to sources quoted by Bloomberg. More
Video campaign delivery and analysis firm Simulmedia has reinforced its top management with a new structure. Founder and CEO Dave Morgan moves to the role of Executive Chairman, while COO Jon Werther becomes CEO, with greater oversight of operations and day-to-day direction. More
Data collaboration platform InfoSum has launched a new solution called Private Path, aiming to help client organizations securely maximize the value of first-party data outside the clean room environment. More
Insight agency Vital Findings has appointed Iwan Thomis, formerly a Partner at Material+, as Chief Strategy Officer. More
Piscataway, NJ digital solutions company Marlabs has acquired Indianapolis-based Onebridge, accelerating its growth in AI and data analytics space. More
Former Kantar Chief Data Officer Marc Ryan has joined New York-based SCUBA Analytics in the role of Chief Product Officer. More
GfK has completed the sale of its European Consumer Panel Services business (CPS GfK) to YouGov, a divestment required under competition law as part of the German-based global group's merger with retail data giant NIQ. The deal has been valued at around EUR 315m. More
Community-centered CX and insights firm Alida has a new CEO: Efrem Ainsley is promoted from COO to succeed Ross Wainwright, who recently stepped down from the role. More
YouGov has paid an undisclosed sum for US-based survey data management solution KnowledgeHound. More
In Worthington, Ohio, consumer data and insights provider Prosper Insights & Analytics has announced a partnership with business data monetization platform DataPostie, which will make smaller bundles of Prosper's data available on demand via a Consumer Insights Marketplace. More
Customer engagement platform Twilio has appointed a new Chief Executive. Co-founder Jeff Lawson is stepping down from the role and from the Board, and Khozema Shipchandler, formerly President of the Twilio Communications division, succeeds him in both capacities. More
Canada-based analytics and MR solutions provider Torfac has appointed Eric Harring as Senior Director of Client Development, US, based in Texas. More
Marketing decision-making platform Extreme Reach has appointed former TVSquared President Jo Kinsella as Global President of its storytelling platform SourceXR - simultaneously rebranding to 'XR'. More
Audience data and omniscreen measurement tech firm SambaTV has announced a partnership with independent cross-media dataset HyphaMetrics, combining data from the former's opted-in devices and the latter's panel. More
Texas-based data collection firm Veridata Insights has appointed former Dynata exec Justin Wilbur as Chief Revenue Officer (CRO), and says it added fifteen to its headcount in 2023. More
San Francisco-based Stagwell subsidiary Allison has announced that Global CEO Scott Allison will step down from the role to focus on company expansion through acquisitions. Co-founder and Global COO Jonathan Heit steps up to replace him, as part of a wider senior shuffle. More
Kantar Media may be up for sale in 2024 for 'as much as £1bn', according to reports on Sky News. More
Founder Ross McCray is stepping down as CEO of VideoAmp, with former Discovery and Fox exec Peter Liguori joining as Executive Chairman and ex-Nielsen man Peter Bradbury as Chief Commercial and Growth Officer. The company will also cut almost 20% of its staff, according to reports. More
In Pittsburg, USA, retail sector VoC specialist First Insight, Inc. has launched an app called My INSIGHT, promising merchants, designers and planners better understanding of their consumers for purposes including assortment building and rationalization. More
US-based research and advisory firm Information Services Group (ISG) has launched a suite of advisory services to help clients with the adoption of AI at scale; and has appointed company President Steve Hall as its first Chief AI Officer. More
US professional body the Insights Association has announced four new members for its Board of Directors: Kai Fuentes of Ebony Marketing Systems; Katie Gross from Suzy; Microsoft's Barry Jennings; and Jim Lane of Directions, Inc. More
Consumer data giant Experian has announced new partnerships with media marketplace Sonobi and first party commerce data firm Attain. More
New York-based consumer insights firm Buzzback has launched a new qualitative research platform called Studio, aiming to make custom qual a 'dynamic, agile and easy experience' without sacrificing quality. More
Omniscreen audience measurement tech firm Samba TV has entered a strategic partnership with Snapchat parent Snap Inc., providing ad impact data for the entertainment vertical. More
San Francisco-based conversational search firm Perplexity has raised $73.6m in a Series B round of funding, valuing it at around $520m. money will be used to expand operations and business reach. More
US-based insights firm Echo MR has rebranded as '10K Humans', a name it says reflects 'the incredible community of individuals who make us who we are', rather than simply products and services. A number of new solutions have also been added to the portfolio. More
In the US, growth marketing firm Power Digital has announced the acquisition of Endrock Growth and Analytics, which has offices in the US and in South America and focuses on Conversion Rate Optimization (CRO), data analytics and science-based 'growth experimentation'. More
Comscore has announced that its Lead Director, Brent Rosenthal, non-executive Chairman until 2022, will retire from the Board and not stand for re-election this year. The firm plans to nominate CEO Jon Carpenter to join the Board in 2024. More
In the US, MR and consulting firm The Martec Group has appointed Beth Heiss as New Business Development Executive. More
In Philadelphia, geographic data platform PolicyMap has closed a $3m Series A round, for investment in new sales and marketing expertise to expand its core customer use cases. More
In California, analytics automation firm Alteryx has agreed to be acquired by two private equity firms, Clearlake Capital Group and Insight Partners, in a transaction valued at $4.4bn including debt. More
Insights group Human8 has announced a change of leadership at its cultural and creative consultancy Space Doctors. Co-founder and MD Fiona McNae will leave the company at the end of this year, after 22 years, to be replaced by Gareth Lewis and Cato Hunt. More
IBM has agreed to acquire two data management and integration platforms from Software AG, for EUR 2.13bn in cash. StreamSets is a cloud-native DataOps and data ingestion platform, while webMethods focuses on data integration and API management. More
In the US, TV ad measurement company EDO and sports-first live TV streaming platform Fubo have announced a partnership to measure consumer behavior across Fubo's premium sports, news and entertainment content. More
In New York, MSI (The Marketing Science Institute), has announced the appointment of Dr. Tulin Erdem as its next Academic Executive Director for a two-year term beginning on July 1st 2024 - succeeding John G. Lynch Jr. The Institute is a division of the ARF. More
Snowflake, whose Data Cloud and Marketplace allow companies to collaborate in building data applications, has acquired clean room solutions provider Samooha. More
Social media intelligence and analytics group Meltwater will benefit from a $65m investment from Norwegian private equity firm Verdane, which takes an 11% stake in the company as a result - valuing Meltwater at around $592m. More
Digital measurement veteran Comscore is to proceed with a 1-for-20 reverse split of its issued and outstanding common stock, from this Wednesday, December 20th. The split is required because Comscore's share price has remained below Nasdaq's minimum $1 requirement. More
New York-based digital video ad and analytics platform Innovid has appointed Dani Cushion as Chief Marketing Officer (CMO). She is based in Atlanta and will report to Chief Commercial Officer Dave Helmreich. More
YouTuber MrBeast - real name Jimmy Donaldson - has beta launched ViewStats, an analytics tool for fans and creators on the video sharing and social media platform, showing subscribers, views and estimated earnings for popular channels. More
In Minnesota, USA, Stephen Griffiths has joined Post Consumer Brands as Director, Insights & Strategy. More
Marcoms group Stagwell has promoted Elspeth Rollert to become the first CEO of its Stagwell Marketing Cloud (SMC) division. She was previously its CMO. More
At fast food chain McDonald's, former VP Global Insights and Analytics Michelle Gansle has been promoted to Chief Data and Analytics Officer. More
New York-based firm Datalogz has secured $5m in funding, which it will use to scale up its operations in response to 'staggering' demand from major corporations. More
Tech markets insight firm Counterpoint Research has completed the acquisition of display industry specialist Display Supply Chain Consultants (DSCC). More
Consumer data and analytics firm NIQ has announced the launch of NIQ Labs, an innovation center which it says will 'harness the collective power of top-tier talent and capabilities acquired through strategic M&As'. More
DRNO's News Editor of seventeen years Mel Crowther passed away last week after a battle with cancer. Mel has been a wonderful colleague and the driving force in making this publication what it is today, as well as a well-loved figure in the industry, and I'm sorry I know her loss will come as a shock to a lot of you. More
Stockholm, Sweden-based eye tracking and attention computing pioneer Tobii has agreed to acquire FotoNation from audio, imaging and computing technology products firm Xperi, for a minimum consideration of $US 45m. The buy includes in-vehicle monitoring systems AutoSense and adds c.250 full-time staff. More
TV measurement company iSpot has appointed industry veteran David Coletti as Vice President of Sports Research & Insights. More
Consumer insights firm Big Village has launched a platform called Audience Intelligence, promising to help clients understand, target and evaluate consumer and b2b segments. More
In Chicago, fast-growing agency QualSights has appointed Tod Johnson and Karyn Schoenbart to its Board of Directors. More
In New York, research tech firm SightX has added a Key Driver Analysis (KDA) feature to its platform, promising help in answering such questions as why customers buy and what makes them loyal. More
Boston, US-based data management and workflow automation tools specialist Formstack has acquired Chicago-based DIY online surveys firm Formsite. More
In New York, commerce intelligence platform MikMak has announced a product upgrade and a partnership with consumer data giant Circana, promising clients data on off-line sales lift from digital marketing, along with help preventing cart abandonment and converting shoppers. More
In the life sciences sector, US-based consultancy Herspiegel has acquired market data and analytics provider Adivo Associates. More
UK-based B2B, healthcare and tech sector researcher RONIN International has appointed Venu Bendapudi as Vice President of US Sales. More
Real-time data streaming and messaging solutions firm DiffusionData has promoted Neil Seymour, formerly Head of Engineering, to serve as its COO. More
In Southampton, PA, USA, medical MR company MedSurvey has appointed Sonia DeMarco as Vice President of Strategic Accounts, leading strategic partnerships and ensuring overall project success. More
In the US Signum.AI, which provides tools for automating B2B customer research, has closed an unspecified Seed round of funding. The money will be used to support growth including market expansion and technology development. More
In Pasadena, California, behavioral and location insights specialist Near Intelligence, Inc. has announced it has entered Chapter 11 proceedings in a US Bankruptcy Court, which will supervise the attempted sale of its assets. More
In Australia, Nielsen has rolled out a reporting platform for the country's new 'VOZ' cross-media audience measurement solution, based on the company's established eTAM software. More
Unified CX management platform Sprinklr has reported continuing strong growth, in financial reporting for the third quarter. Revenue rose 18% to $186.3m. More
UK-based pharma researcher Purdie Pascoe has launched a US office and appointed Sabera Hyderally as Head of MedTech. More
London-based research operations platform Ayda has expanded its incentive payout capabilities to offer payments in USD and Euros - and its country coverage to 52 states worldwide. More
New York-based CPG industry customer insight platform Yogi has announced a $10m Series A round of funding, with which to accelerate growth including product development and the expansion of client support. More
In the US, text analysis specialist Canvs AI has announced product upgrades for its thematic summarizing, AI Story Assist co-pilot and topic monitoring tools which it says will 'deepen consumer empathy, unlock data-driven storytelling, and boost research productivity and happiness'. More
Boston, US-based customer data collection and modeling specialist Snowplow has launched an app called Snowplow Digital Analytics, promising to accelerate insights for marketing teams and cut development costs and time for data teams. More
Research and advisory firm Gallup has reappointed William Kruse as its General Counsel, after nearly five years away from the company working as Deputy General Counsel for CFA Institute. More
Qortex, a New York firm providing Intelligent Video Analytics (IVA) has raised $10m in funding, with which to expand its headcount and technology, and launch in new vertical markets. More
Consumer research platform GWI has appointed former OAG tech leader Nick Dearden as CTO, based in its UK headquarters in London. More
Marcoms group Stagwell, the owner of the Harris Poll and Harris X brands as well as Maru Group, has announced European expansion plans with the launch of a 'global hub' office in London next month, and the promotion of James Townsend to serve as its first CEO of EMEA. More
US-based tech insight provider Discuss has enhanced its capabilities for scaling qual research with the latest release of its People Experience Platform, featuring expanded 'Genie' generative AI tools and advanced global asynchronous research features. More
US-based media measurement, data and software solutions provider VideoAmp has a new Identity solution, integrating ID data from multiple providers in one system to help ensure advertisers and content owners their audience targeting is hitting the mark. More
NYC-based data observability platform Bigeye has announced a strategic investment from analytics cloud provider Alteryx, to help strengthen its platform and global reach. More
Marketing measurement, attribution and analytics provider AppsFlyer has acquired oolo, a user acquisition and monetization decision-making platform. More
In the US ThinkAnalytics, which provides TV content discovery, viewer data insights and cross-platform ad targeting services, has appointed former Cisco and AWS exec Marc Aldrich as Worldwide CEO, starting in the new year. More
Customer and employee experience solutions provider Medallia has appointed Nick Martin as SVP International. More
US-based self-service commerce solutions provides Cantaloupe Inc. has released two new analytics tools as part of its Seed Pro software platform: Seed Analytics and Seed Intelligence. More
AI data platform company VAST Data has secured $118m in Series E Funding, valuing the company at $9.1bn. The money will help it expand in Asia Pacific, the Middle East and Europe, and support its mission to put data 'at the center of how systems think, react and discover'. More
Consumer analytics and market intelligence provider NIQ has promoted Elizabeth Buchanan to serve as President of its North American business, based in Chicago. She replaces Jeanne Danubio, who is retiring after 38 years with the business. More
Nielsen-owned entertainment data business Gracenote is launching an automotive data platform, giving easy access to its entertainment datasets for manufacturers looking to optimise in-car media experiences. More
Automated research tech provider quantilope has launched an AI 'co-pilot' called quinn, which it says will drive efficiencies in advanced method consumer research. The tool was developed in partnership with Microsoft. More
In New York, former Gartner subsidiary TalentNeuron has appointed Bijoy Verghese as CFO, Jason Roberts as COO and David Wilkins as VP of Marketing. More
'In The Moment' emotive analytics firm Blue Yonder Research has been granted a patent in the US, UK and Europe for its Clickscape technology, which links measured emotions to specific moments in real time. More
Omnicom-owned data and analytics firm Annalect has appointed former IBM and Accenture Song exec Lauren Walker as Chief Client Solutions Officer. More
Savanta has announced the acquisition of North American-based shopper insights agency Explorer Research. More
Ipsos has appointed Eleni Nicholas as Chief Client Officer, with seats on the firm's Executive Committee and Group Management Committee. More
Insights technology and panel provider Toluna has confirmed key leadership positions including regional Managing Directors, following its summer acquisition of MetrixLab. More
In Kansas City, MO, consumer behavior analyst Consumer Orbit has launched a platform called Political Orbits, to help political planners and buyers, station sellers and political consultancies to target campaigns on local linear TV and digital media. More
The Board of Washington, DC-based opinion researcher American Directions Research Group (ADRG) has appointed Kevin M. Kelly as its new Chief Executive, effective immediately. More
In Vancouver, BC, Canada AI-based engagement and survey platform ThoughtExchange has secured $13.5m in equity financing, with which to expand its operations and footprint. More
In Washington DC, decision intelligence company Morning Consult has hired Noah Rosenberg as Chief Financial Officer, responsible for the company's financial, HR and operations functions. More
In New York, TV ad marketplace FreeWheel has partnered with OrkaTV to provide marketers with a way to buy advertising in the free ad-supported streaming television sector (FAST). More
In New York, the Advertising Research Foundation (ARF) has appointed Tom Lynch to lead its Workforce Initiative for Diversity and Excellence (WIDE). More
Co-innovation and experience strategy consultancy Bounteous has expanded its leadership team with the addition of two new Senior Vice Presidents. More
US-based research consultancy Shapiro+Raj has appointed Geneva Taylor as Director, Data Analytics & Insights. More
New York-based Out-of-Home ad services agency Billups has launched an analytics platform specifically for the tracking and measurement of OOH campaign performance; and the formation of Billups Labs, which will work on research and development for the firm. More
ThinkAnalytics, which provides TV content discovery, viewer data insights and cross-platform ad targeting services, has appointed former Nielsen exec Matt Pagen as SVP in its ThinkAdvertising team. More
We are 25! On 29th Nov 1998 the first job ad appeared on mrweb.com. We're celebrating with the relaunch of our directories, under a new brand and with an ambitious new approach; and with Thank You's to our regular advertisers and some special offers for new ones. More
New York-based big data predictive insights provider Dataminr is to cut c.20% of its workforce as part of a restructuring exercise. More
Healthcare and life science insights firm Apollo Intelligence has appointed Susan J. Young as Chief Financial Officer. More
Search intelligence platform Captify has appointed John Piontkowski as President of North America, based in New York; and James Jones as Chief Marketing Officer, based in London. More
US-based, AI-powered sponsorship analytics platform Relo Metrics has expanded its broadcast viewing and valuation data into the Europe, Middle East and Africa region, as well as Asia Pacific. More
In Tokyo, Nielsen has appointed Naobumi Otaki as Sales Director for Japan, leading the Advertiser and Agency team in the country, driving sales, and developing long term strategic partnerships within the industry. More
In Canada, MR solutions provider The Logit Group has promoted Steve Male to the newly created role of Executive Vice President of Innovation & Strategic Partnerships, with a seat on the Executive Leadership team. More
US and Australia-based customer research platform Dovetail has appointed Kate Andrews as Head of Technology. More
Real-time consumer insights provider CivicScience has launched a tool called Sage, which it says will tackle concerns relating to trust in generative AI and deliver a 'reliable ally' for companies seeking actionable insights from data. More
Consumer insights platform Getwizer has appointed veteran media and entertainment researcher Bruce Friend as its new CEO, replacing Gilad Gans who has held the role for the last three years. More
Toronto-based eCommerce analytics platform Birdseye has raised $3m, which it will use to 'significantly bolster' its hiring efforts. More
US firm Aha Insights Technology has launched Aha Moments, a rapid response video capture solution, including a tool for making video highlights reels as well as AI-powered analysis features. More
In the US, marketing consultancy Fusion92 has acquired data modeling platform TRAK Data - its fourth buy in the last two years. More
European omnichannel advertising company Hawk was announced a strategic partnership with audience data company Samba TV, promising more effective targeting for clients. More
US firm InContext Solutions, which offers 3D simulation software for retail, has launched a behavioral insights prediction model called Arrangement AI, using machine learning and AI prediction models to generate insights for planogram arrangement concepts. More
In Seattle, enterprise data firm Expanso has raised $7.5m, which it will use to expand its operations and business reach. More
Consumer experience measurement specialist MESH Experience has appointed former Credos leader Karen Fraser as a Non-Executive Advisor. More
SurveyMonkey has rolled out its new technology - 'Build with AI' - globally. The software is powered by OpenAI and more than twenty years' of the company's data, allowing users to draft a survey by just describing the desired survey or goal. More
In NYC, AI-powered event intelligence platform Vendelux has raised $14m in a Series A round of funding, which it will use to expand its geographic footprint, product development and customer segments, and more than double its team by the end of 2024 - including building out a London team. More
In the US, full-service data collection and fraud prevention solutions firm Rep Data has appointed Karen Gardner as Chief Financial Officer, while Riley Croft joins as Vice President of Sales. More
In the US, healthcare and scientific marketing, communications and media firm Spectrum Science has acquired CrowdPharm and its sister strategy agency Hot Iron Health, for an undisclosed sum. More
San Francisco-based predictive intelligence firm 6sense has launched a tool called Campaigns for LinkedIn, allowing clients to launch hyper-targeted LinkedIn account-based marketing (ABM) campaigns directly within the 6sense Revenue AI platform. More
In the US, healthcare talent software and staffing company Aya Healthcare has acquired Winnow AI, a data science-driven solution that uncovers predictive physician insights and untapped connections to bolster an organization's provider recruitment and retention strategies. Terms were not disclosed. More
Consumer testing platform Stickybeak, which recruits respondents for testing and research through social media platforms, has partnered with online sample marketplace PureSpectrum to ensure clients can reach 'any consumer niche anywhere in the world'. More
In New York, audio analytics and research platform Veritonic has extended its 'long-form content analysis' solution to video. More
Public policy research, evidence, evaluation and comms agency Verian, until recently known as Kantar Public, has partnered with 'human-first AI solutions' provider Faculty, to support decision-making in government across the public sector. More
Canada-based conversational AI company Nexxt Intelligence | inca has added four to its Client Support and Development functions. More
In the US AudienceXpress, which delivers targeted multiscreen TV advertising with a total reach of more than 300 million viewers, has partnered with Publicis-owned data firm Epsilon to enhance audience-based, convergent television buying. More
San Francisco-based data management, preparation and activation specialist Hightouch has acquired data profiling and modeling specialist HeadsUp, for an undisclosed sum. More
Manchester, UK-based data gatherer RealityMine has announced a partnership with US research veteran Bruce Friend, boosting the Stateside push for its recently launched product 'Connect'. More
Digital insights provider Heap has announced new out-of-the-box dashboard features which it says 'guide users to actionable insights', specifically identifying friction points across the customer journey. More
Austin, Texas-based video advertising firm KERV Interactive has launched the Active Attention Index (AAI), billed as 'a breakthrough in attention measurement', which measures the quality and quantity of its user actions as they engage with its platform. More
In the US digital marketing agency Marketwake has acquired Punchlist, a no-code visual-first feedback management and collaboration tool - for an undisclosed sum. More
Jude Olinger, CEO of US research firm the Olinger Group has announced that after three decades he will step down from his role to 'pursue a new opportunity' outside the MR industry. Michael Vasquez, who joined in 2022 as EVP of Client Solutions, is taking over the CEO role. More
Catherine Herkovic, Nielsen's EVP/MD for Local Television and Audio has announced she will be retiring at the end of the year. Richard Tunkel, a 24-year company exec, will take on leadership of Nielsen Audio Client Services. More
Ipsos has launched three new syndicated studies monitoring the wider impact of anti-obesity medications. More
In the US, industry body the Insights Association (IA) has hired Shannon Danzy for the new role of Senior Director, Research Strategy, with a remit to provide its membership and the insights and analytics profession with data needed to improve the quality of their research practices. More
US-based agency Kepler has incorporated YouGov's Profiles and BrandIndex solutions into its service, to provide clients with market intelligence on a range of categories, for use in media planning and buying decisions. More
In Canada, AI-driven medical knowledge platform Pathway has raised $5m in seed funding, which it will use to continue to improve its technology. More
Ipsos has promoted Kirstopher Hull to the new role of Executive Vice President and Senior Client Officer of its North America Consumer Products Segment. More
In the US, AI-based B2B customer insights solution provider BlastPoint has received more than $8m in funding, which it will use for product enhancements, research and market expansion. More
In the US, full-service MR and consulting firm Accelerant Research is to acquired boutique marketing insights agency Voccii. Terms of the deal, which will close at the end of the year, have not been disclosed. More
Kantar has launched a proprietary attention framework, which uses facial coding and new gaze monitoring components to give advertisers measures of both active and passive attention, and uncover how well ad content captures the attention of viewers on a second-by-second basis. More
Digital media measurement and analytics platform DoubleVerify (DV) has launched its DV Publisher Suite in Japan, promising publishers and brands the tools and insights to improve ad delivery, enhance inventory quality and drive performance. More
Research tech firm SightX has launched a Generative AI 'consultant' called Ada, which the firm says can suggest which experiments to run, and build projects to provide users with the best audience to target. More
US-based cookieless targeting specialist Semcasting has received a new patent for an ad targeting system based on 'IP Media Zones', which integrate contextual audience preference with marketers' identify graphs. More
Healthcare industry insights provider Real Chemistry is expanding its European presence, with the addition of four new leaders and the opening of a second UK office, in Manchester, early next year. More
Marcoms group Stagwell has partnered with Google to develop generative AI marketing solutions to support its network of agencies, clients and product development teams, using the Stagwell Marketing Cloud (SMC). Services will include translation for MR and survey solutions. More
UK-based digital transformation, marketing automation and CRM consultancy Fuelius is opening an office in the US. More
Sir Martin Sorrell's S4 Capital has reported on a difficult third quarter, with net revenue down 15.4% (10% like-for-like) reflecting lower activity in its Content and Data&Digital media businesses. More
Behavioral science consultancy Protobrand has appointed former Nielsen and MarketCast employee Andrew McDonough as Director of Research, based in its Boston office. More
In San Francisco, digital experience optimization and personalization platform EVOLV AI has announced $13.3m in new funding. Money will be used to boost its go-to-market capabilities, reach more customers, and accelerate the development of its platform. More
Digital media measurement, data and analytics platform DoubleVerify has announced third quarter results, with revenue up 28% to $144.0m, and adjusted EBITDA of $45.7m. More
In California, this week saw the launch of a new company offering an 'observability intelligence platform'. Flip AI, which has raised $6.5m at launch, taps a large language model (LLM) to predict problems and analyse causes, deriving insights from the outputs of other firms' observability tools. More
Media and entertainment giant NBCU has made EVP of Measurement and Impact Kelly Abcarian redundant, according to a report in industry publication Ad Age. Chief Data Officer John Lee takes over her previous responsibilities relating to measurement and research. More
Mobile app measurement platform AppsFlyer has acquired devtodev, which helps developers analyze their games and apps, helping them to optimize user retention, maximize conversions and create personalized experiences. Terms of the deal have not been disclosed. More
In the US, commerce data management, syndication and analytics provider Syndigo has appointed former NPD Group / Comscore exec Dan Hess as CPO, and a member of the executive leadership team. More
In New York, TV ad marketplace FreeWheel has launched a tool called Audience Manager, promising publishers faster audience activation across screens. More
In the US, AI-powered sponsorship analytics platform Relo Metrics has launched a solution called 'Relo Census', allowing stakeholders to benchmark performance, identify market trends, and gather real-time competitive intelligence. More
In the US, privacy solution Protecto has raised $4m in a seed funding round, which it will use to hire engineering talent and expand its go-to-market initiatives. More
Ben Marks, the founder and former CEO of London-based youth insight and panel business YouthSight, has set up a new MR agency called Electrify Research, aiming to improve understanding of home-owner decisions on heat pumps, EVs, rooftop solar and other green home options. More
Comscore has reported a 1.9% drop in third quarter revenue to $91.0m; but also improved EBITDA, and net income of $2.6m, compared with a net loss of $52.4m in Q3 2022. More
US and European commercial real estate intelligence firm Green Street has acquired London-based Local Data Company (LDC), which provides proprietary data and insights on the British retail and leisure market. Terms of the deal have not been disclosed. More
US-based family entertainment and dining group CEC Entertainment has hired Mark Kupferman as Chief Insights and Marketing Officer for its flagship brand, Chuck E. Cheese and its virtual kitchen brands. He also takes overall responsibility for all insights and research. More
In Boston, US, customer data collection and modeling specialist Snowplow has appointed Brian Cohen as Chief Operating Officer and Chief Financial Officer, while Alex Lee joins as Senior Vice President of Global Sales. More
In the US, analytics and data science firm Ringer Sciences has hired David Armano for a newly created position, Executive Vice President, Analytics AI and Strategy. Armano will also work on projects for the Next Practices Group (NPG) collective of firms, of which Ringer is a member. More
Tiburon, California-based company Jon Peddie Research has launched a consulting division to be known as JPRi. The new unit will provide strategic advice on product pipeline, marketing roadmap, M&A opportunities, and internal efficiency for clients in the Game Tech market. More
In the US, public opinion research and strategic insights provider ReconMR has acquired marketing diagnostics and strategies firm HINER & Partners, for an undisclosed sum. More
Toluna has confirmed its senior team following the June acquisition of MetrixLab. The firm's Chief Sales, Research, Technology and Financial Officers will remain in role while former MetrixLab Global HR Director Hans Verhulst becomes Chief People Officer and Jolique Weelink Chief Insight Officer. More
In Canada, online community platform Recollective has hired long-time tech sector sales exec Costa Constantakis as Chief Revenue Officer, responsible for driving returns while developing and executing strategies to support the firm's next phase of growth. More
In the US, full-service user and customer experience agency Key Lime Interactive (KLI) has promoted Eugenio Santiago to the role of company President. Founder Ania Rodriguez has stepped down as CEO, but remains Chairwoman of the Board. More
In the US, data clean room software developer Habu has partnered with ad performance analyst NCSolutions (NCS), to use the latter's consumer purchase data to help brands uncover and accelerate new insights. More
Tech research and consulting group Gartner has announced third quarter revenue of $1.4bn, up 5.8% or 4.9% at constant currency. Profits were flat with adjusted EBITDA of $333m. More
Tech research and advisory firm Information Services Group (ISG) has announced third quarter revenue up 4.2% to $71.8m (about half of this organic) and adjusted EBITDA flat at $10.6m. It has also announced the acquisition of Ventana Research, expanding its coverage into the software industry. More
Consumer data giant Circana has announced an agreement to give clients of marketing tech company The Trade Desk access to its Media Lift solution, providing authenticated audience targeting and multi-retailer measurement. More
Littleton, Colorado-based analytics company Real Estate Business Analytics (REBA) has received an unspecified multi-million dollar growth funding package from Decathlon Capital Partners, and will use the money to drive new product development, expand customer support and grow operations. More
Dallas-based personalization platform Monetate has launched a Journey Analytics tool, allowing users to view and evaluate customer experiences and behavior, including comparison of different promotional or operational variants under consideration. More
Less than a year after setting up its ad intelligence unit Vivvix, Kantar has sold it to US-based MediaRadar, which now aims to become 'the definitive source of advertising data and insights'. More
In the US, CRM platform HubSpot has agreed to acquire B2B data provider Clearbit. HubSpot says the buy will allow it to bring rich third-party company data into its system. More
Marcoms group Stagwell, which owns the Harris Poll and Harris X brands as well as Maru Group, has announced a revenue decline of 7% to $618m, for the third quarter of 2023. It has also announced the acquisition of social media marketing solutions provider Movers and Shakers LLC, for c.$15m in cash. More
US-based search intelligence platform Captify has launched TV Search Lift, a proprietary study which evaluates the success and outcomes of CTV campaigns using on-site search data. More
Independent advertising and personalization platform Innovid has hired Alex Rowe as SVP of Enterprise Sales, based in Seattle and reporting to EVP of Global Sales Tim Braz. More
Qual insights platform Voxpopme, known for its asynchronous video surveys and analytics, is launching an AI-powered tool called Live Interviews, promising to make in-depth qualitative research 'faster, smarter and more economical'. More
In the US, evidence-based healthcare consulting firm KJT Group has appointed long-time Market Strategies International exec Katy Palmer as SVP Strategic Accounts. More
In the US, former TNS and Lynx Research Consulting exec Chris Hauck has launched a new agency, SCORE Metrics, which aims to improve on traditional NPS methods by setting responses in a competitive context. More
In the US, data modelling and business intelligence specialist CModel Data Inc. has received an undisclosed investment from the Alabama Futures Fund, and accordingly will relocate its head office from San Francisco to Birmingham, Alabama. More
Strategic consulting and political advisory firm GQR has hired former Democratic campaign Director Lauren Dillon as a Vice President. More
UK-based Ascential, the information and analytics company once known as EMAP, has announced it will sell its digital commerce and consumer research units for around £1.4bn, so as to focus on its events business. More
Nielsen has partnered with consumer research platform GWI to launch 'the Nielsen GWI Fusion', promising clients 'more comprehensive insights' into US TV audiences, cross-media behavior and its drivers. More
US tech analyst and research firm The Futurum Group has acquired San Francisco-based media company the Business Podcast Network (BPN). More
US research firm SMARI has moved into a new location in the First Internet Bank Building in Downtown Fishers, Indiana. The company is returning to office-based work after a few years 'completely virtual'. More
Cadent, a provider of advanced TV advertising solutions, has announced a partnership with Comscore's programmatic unit Proximic, integrating two of the latter's services into the Cadent Aperture platform. More
Palo Alto, CA-based data management company Scenera has agreed to acquire Korean firm TNM AI Co. Ltd., a long-term partner, for an undisclosed amount. More
Cultural intelligence specialist Collage Group has launched an AI-based solution called fluen.ci which it says gives clients 'instant access to culture-centric, brand-specific insights'. More
US shopper insights firm Behaviorally has announced a number of recent promotions, including Sheryl Brie to SVP of Behavioral Qualitative and Paul Markovic to VP of Behavioral Qualitative. Zoe Williams becomes a Desktop Support Engineer, and Cody Fry and Kevin Garcia Insights Analysts. More
Independent ad platform Equativ has announced a partnership with video data platform IRIS.TV, integrating the latter's smart content identifier the IRIS_ID into a new marketplace for online video and CTV advertising. More
Digital media measurement and analytics provider DoubleVerify (DV) has announced a partnership with grocery tech company Instacart, allowing advertisers to verify media and optimize performance across the platform. More
PR group Hill+Knowlton Strategies has announced the formation of a global Intelligence + Technology capability; a partnership with Pendulum Intelligence; and the launch of a proactive analytics tool, H+K Sonar, which helps firms detect, predict and mitigate harmful narratives online. More
Tech consultancy Forrester Research has announced third quarter revenue of $113.4m, down 11.2% from $127.7m a year earlier. The Consulting division reported the biggest fall, down 24.5% to $28.2m. More
UK-based marketing intelligence and programmatic media specialist MiQ has announced a number of senior appointments: Canada CEO Alfie Atkinson adds the role of 'CEO of UK', while Suzanne Strasser Grant, Danny Hopwood and Mauricio Leon join the company in EVP / C-Suite roles. More
Real-time cross-media attribution and measurement firm Kochava has enhanced its AI tool set with the launch of AI Prompt, which it says uses natural language processing to understand multiple languages and help marketers access and analyze their data. More
Qualtrics' fast customer feedback business Delighted has launched Delighted Surveys, challenging template-based quick response providers like SurveyMonkey and Typeform. More
In Miami, experience management platform JourneyTrack has been boosted by a $1m investment led by Elevate Capital, to be used to accelerate its product roadmap and scale the business. More
Ipsos has reported third quarter revenue of EUR 588m, representing organic growth of 4.3% and restoring year-to-date organic growth after shrinkage in the first half. All the group's global regions shared in the Q3 growth, with EMEA leading the way. More
Comscore has added social media metrics to its Media Metrix Multi-Platform suite, which already provides a deduplicated view of audiences across desktop and mobile. More
Decision intellligence company Morning Consult has two new Senior Vice Presidents: Taylor Ashy joins the company in New York as SVP, SaaS Solutions, while in Chicago Brian James has been promoted to SVP Custom Solutions. More
WPP has reported third quarter revenue less pass-through costs of $2.837bn, down 0.6% on a like-for-like basis and 5.0% on a reported basis. Declines in North America and China offset growth in the UK, Western Continental Europe and the firm's 'Rest of World' region. More
Louisiana-based data capture company FlyGuys has closed a $10m Series A round of funding. The money will help fuel continuing innovation, create a scalable software solutions platform and strengthen the company's capacity to recruit and deliver nationwide. More
DIY online survey synonym SurveyMonkey has launched Build with AI, a survey creation feature powered by OpenAI's GPT-3 software. More
AI-based creative performance platform VidMob has appointed former OMD and Aegis Media CEO Mainardo de Nardis as Executive Chairman, supporting its growth strategy and strategic agency relationships. More
Inight platform and sample exchange Cint has enhanced its attitudinal measurement product, Lucid Impact Measurement, with the integration of social media platform measurement. More
Video understanding company Twelve Labs has raised $10m in a funding round, with which to expand its operations and business reach. More
Anil Hari has joined Code and Theory, the creative digital firm within Stagwell Group, as Head of Data, Analytics and AI. He joins from analytics and cloud solutions company DataFactZ, where he was a VP. More
Kantar has announced a 'broad expansion' of AI capabilities within its brand strategy and creative development portfolio. They include Link subscriptions, to help stretch ad testing budgets; celebrity recognition in Link AI testing; predictive eye tracking; big data for threat detection; and help with 'sonic branding'. More
Proximic, Comscore's programmatic ad targeting division, has announced new audience segments based on exposure to specific political campaigns and local TV programs. More
Divested government policy and comms advisory business Kantar Public will be rebranding globally as 'Verian' from November. More
US-based big data and AI solutions firm Databricks has acquired data replication specialist Arcion for just over $100m. The buy will give Databricks its own solution for pulling client data from other applications into its Lakehouse platform, rather than relying on third parties. More
Social media analyst Social Standards has launched a solution called Brand Maps which identifies fast-growing brands - including new entrants to a market which have not yet realised their potential in stores - and profiles their audiences. More
Comscore has announced the integration of Roku - which it says is the number 1 TV streaming platform in the US, Canada and Mexico - into its flagship Campaign Ratings (CCR) cross-platform solution. More
In the US, strategy, innovation and insights firm Quester has announced a consulting partnership with former Escalent SVP Gwen Ishmael. More
US trade body the Insights Association (IA) is urging the District of Columbia to reject a proposal described as putting a tax on consumer data. More
In the US, AI-powered sponsorship analytics platform Relo Metrics has announced a strategic partnership with SponsorPulse to offer asset-level validation of sponsorship performance for the National Hockey League (NHL). More
Data and analytics firms in the US and Europe continue to attract substantial investments. This week saw funding for Sweden's Mediatool, French community builder Hivebrite and US companies Hayden AI, cross-device iD specialist Fingerprint and sports intelligence pioneer Zelus Analytics. More
Today sees the launch of Ipsos RISE, which combines the group's corporate reputation and public affairs expertise with AI to provide 'a ground-breaking platform for modern brand, risk and reputation management'. More
In the UK this week, a judge has allowed the appeal of facial recognition specialist Clearview AI against an enforcement notice and fine issued last year by the Information Commissioner. Clearview successfully argued that it was not subject to the GDPR. More
Streaming service Netflix has made ad measurement a 'top priority', and will build on a recent partnership with Nielsen in the US to offer similar capabilities to partners in other countries, according to co-CEO Greg Peters. More
Customer and employee experience specialist Medallia has appointed Simonetta Turek as Chief Product Officer and a member of the executive leadership team. More
Users of consumer research platform Attest can now enhance surveys with video responses, adding a qual element to the firm's existing quant offer and bringing them together in its dashboard. More
Insight-based consultancy SKIM has named Jeff Haselum as Managing Director, US, based in New York. He replaces fifteen-year company veteran Jeroen Hardon, who after five years leading the US team now returns to HQ to serve as Global Lead, Methodology and Analytics. More
UK-based consumer and B2B researcher 2CV has appointed former Morar HPI and Kadence International exec Phillip Coote as Vice President of New Business. More
Nielsen has launched its ONE Content cross-media measurement solution in a first country, Denmark, with plans to roll out around the world over the coming months. Sister product Neilsen ONE Ads is already available in twenty markets. More
Technology markets research and consulting group Forrester has launched an AI tool called Izola, allowing users to query its knowledge base and receive 'a clear, synthesized answer' via a chat interface. More
Boston-based MR and behavioral science consultancy Protobrand has appointed Marc Chester as Director of Business Development More
In the US, NIQ - once Nielsen's consumer data division - has launched a service measuring sales on social media eCommerce platform TikTok Shop, offering users data on sales volume, value and market share at the brand level. More
Neighborhood networking service Nextdoor has launched new solutions to help users measure and optimize ad performance, both on- and off-line. More
Research tech firm SightX has moved its VP Global Commercialization Daryl Maloney McCall to focus on regional growth in Europe and APAC, as its offering and client base in these regions expands. More
UK-based B2B, healthcare and tech sector researcher RONIN International has appointed David Sutterby, formerly Director of Telephone and Online Operations at QRS Market Research, as Director of Client Services. More
Independent IT and business consulting firm CGI has acquired Momentum Consulting Corp., a Miami-based firm in the same sector and specializing in digital transformation, data analytics and managed services. More
Audio analytics and research platform Veritonic has announced that clients can now measure the performance of embedded or 'baked-in' audio ads via pixel-based brand lift measurement on listener ad exposure. More
Data observability and traceability platform Pantomath, based in Cincinnati, Ohio, has raised $14m in Series A funding. The money will be used to develop further AI offerings and to recruit for its engineering, product, customer success, marketing and sales divisions. More
In New York, digital video ad and analytics tech firm Innovid has appointed Anthony Callini as CFO, effective today, replacing Tanya Andreev-Kaspin who will 'pursue other opportunities' after a six month transition period. The firm also reported unaudited Q3 revenue of c. $36m, beating forecasts. More
In New York, luxury 'off-price' department store chain Saks Off 5th has appointed former Rakuten CMO Kim Miller as Chief Marketing and Analytics Officer, continuing a senior management restructure with a focus on understanding the customer. More
In Sydney, Nielsen has partnered with audience tech firm Eyeota and synthetic population modeler RDA Research to offer Australian advertisers and marketers enhanced access to its CMV dataset (Consumer and Media View). More
Canadian marketing services and data firm Environics Analytics (EA) has expanded its partnership with data marketplace Snowflake, to broaden the functionality of its EAVault clean room service. More
dentsu has announced agreements with seven media partners who will use the global marcoms group's own proprietary system for ad buying and placement. The system taps subsidiary firm Merkle's Merkury database and M1 audience profiles, and gets its audience estimates from VideoAmp. More
The government of California has passed the 'Delete Act', allowing consumers to remove their personal data from the records of multiple companies with a single request on a single web page. More
San Francisco-based automated data curation specialist Cleanlab has secured $25 million in Series A funding to expand its operations; and has launched new features to deal with 'unreliable outputs' from Large Language Models (LLM). More
Cloud-based marketing platform Zeta Global has announced new AI-enabled features for marketers looking to improve results and upgrade the consumer experience. The new additions include forecasting, modeling and attribution capabilities, and a customer intelligence app. More
In the US, Mediabase, which provides data on radio airplay, charts and audience listening trends, has acquired the All Access music distribution business unit from publisher Joel Denver. More
Nielsen has announced that CFO Warren Jenson, who joined the ratings giant just five months ago, will add the role of company President to his existing responsibilities. He will oversee the modernisation of operations and manage Nielsen's IT, Corporate Development and Global Strategy functions. More
Marcoms group Stagwell has announced details of a suite of integrated, AI-based research products on which its Harris Poll and Maru agencies are working together. To be known as 'Harris Quest', this will include AI-enabled self-service polling and other 'instant information' SaaS solutions. More
Needham, Massachusetts-based in4mation insights (i4i) has promoted John Nicholson to be its first Chief Technology Officer. The firm offers marketing performance measurement and optimization solutions with a focus on Marketing Mix Modeling (MMM). More
Origin, the cross-media measurement initiative of the UK's advertising trade group ISBA, is to work with US-based cross-screen analytics provider Samba TV, to test television data from the latter's proprietary automated content recognition (ACR) technology. More
DIY online research pioneer and enterprise feedback platform SurveyMonkey has added MaxDiff Analysis features, using industry standard Best-Worst scaling methodology to assess respondent's preferences. Existing customers on Advantage or higher plans get the tools for free. More
New Jersey-based research and education publishing company Wiley has announced that its President and CEO Brian Napack is stepping down from the roles, to be replaced immediately as Chief Exec on an interim basis by Matthew Kissner, who has taken the interim role once before. More
Stockholm-based enterprise insights platform Stravito has appointed former Adyen and Surfly exec My Truong as its Vice President of Marketing. More
Toronto-based conversational AI company Nexxt Intelligence | inca, has announced the launch of inca AI Coding, which codes open-ended survey data. More
Unified customer experience management platform Sprinklr has expanded its dashboard coverage to include Google and YouTube's new AI-powered ad solution Demand Gen Campaigns. More
Media and streaming group Paramount Global has announced a deal with TV audience measurement company iSpot.tv, whose Unified Measurement service will serve as an ad buying currency for the broadcaster's linear and streaming TV in the US. More
In New York, healthcare research veterans Jerry Arbittier and Chris Lee have launched Fusion Healthcare Fielding, offering 'full service fielding solutions' for the sector. More
In Los Angeles, brain decoding software platform Arctop has announced a $10m Series A funding round, which it will use to accelerate the commercialization of its tech translating brain activity into real-time information for third party applications. More
US-based TileDB, which provides open source tools for data management, has closed a Series B funding round of $34m, with which to expand its solution, operations and business reach. More
Ipsos has announced the acquisition from InMoment of the New Vehicle Customer Study (NVCS), described as the largest and longest-running syndicated automotive program in North America. More
Rewards and payment solutions provider Virtual Incentives has appointed former Ipsos, Kantar and Nielsen exec Frank Kelly as Market Research Practice Lead, based in Boston, Massachusetts. More
Adelaide, Australia-based omnichannel attention measurement company Amplified Intelligence has partnered with AI firm Chalice Custom Algorithms to combine its attention data with smart bidding technology. More
NPAW, which offers analytics solutions for online media companes and has offices in Barcelona and New York, has launched a content optimization tool called Publisher Analytics. Features include real-time A/B testing for content elements. More
Aampe, a user engagement platform with locations in Raleigh, NC and Singapore, has announced a Pre-Series A funding round totalling $7.5m, with which to support product development and fuel continued global expansion. More
In the US, data collection company Rep Data has acquired data quality and anti-fraud software platform Research Defender. Terms of the deal have not been disclosed. More
In the US, digital experience analyst Contentsquare is to acquire product analytics specialist Heap, for an undisclosed sum. More
Canada-based opinion researcher the Angus Reid Group has appointed long-time Maru exec Michelle Walkey as Senior Vice President, leading the company's efforts across the financial services sector. More
San Francisco-based predictive intelligence firm 6sense has promoted Latané Conant to the role of Chief Revenue Officer, leading the company's go-to-market strategy. More
In the US, customer insights platform Revio has raised $2.5m in a Series A round of funding to accelerate the adoption of its technology, which helps community and regional financial institutions identify opportunities to increase customer retention, lifetime value and profitability. More
In New York, audience measurement specialist Beatgrid has appointed long-time Nielsen exec Terrie Brennan as Chief Commercial Officer. More
In the US, healthcare tech company Komodo Health has appointed Brad Kelley as General Manager of its data platform MapEnhance, while Julia Goebel joins as Head of Marketing. More
In the US, retail tech firm Stackline has launched a tool called Beacon Pro, using AI to help brands predict future sales, traffic, conversion, marketing and operational performance across every product. More
AI-powered consumer brand tracker.Brox.AI, which was set up earlier this year by two of the creators of YouGov Signal, has raised $1.9m in a seed funding round. More
New York-based Ipsos MMA has appointed former DDB and Kantar exec and complex analytics expert Roopa Choodamani as Vice President, Analytic Consulting. More
In New York, retargeting technology provider RTB House, has appointed former PayPal exec and [x+1] co-founder Michael Lamb as Chief Commercial Officer. More
In Miami, retail markets predictive intelligence platform Daash has closed a $2.75m seed investment round, for use in honing its predictive intelligence platform and scaling go-to-market efforts across multiple CPG categories. More
Consumer and media intelligence specialist Cision has integrated Dow Jones titles - including The Wall Street Journal, Barron's, MarketWatch, Investor's Business Daily and Dow Jones Newswires - into its intelligence platforms. More
In the US, knowledge management platform Northern Light has added a feature called 'QuickBoards' to its SinglePoint suite of MR portals, enabling any user to create a topical market or competitive intelligence research dashboard in seconds. More
New York-based market intelligence platform AlphaSense has raised $150m in a Series E round of funding, which it will use to expand its enterprise solution, and deploy its AI search capabilities, purpose-built market intelligence and financial LLMs, and GenAI capabilities. More
In the US, independent grocer automation software provider Storewise has launched a tool called PriceFind, which delivers access to details about competitors' pricing on hundreds of everyday products, such as common grocery items. More
Self-serve programmatic ad platform StackAdapt has partnered with B2B web site visitor identification software developer Lead Forensics, to expand its ABM (account based marketing) Targeting and Measurement solution in the EMEA and Canada. More
Canadian polling, MR and strategy firm Leger has appointed Adrian Bachmann as Associate Vice President, Consumer Insights for its new Central Canada division. More
User experience (UX) platform WEVO has launched a tool called Pulse, which combines generative AI and data from WEVO's more than a million user research participants to enable product, marketing and design teams to 'take a pulse' of user experience. More
In the US, podcast database Podchaser has launched a predictive language modeling capability, allowing advertisers to refine their podcast audience targeting initiatives. More
In France, former Cint COO JD Deitch has launched Passaggio, a company helping insight and analytics firms among others to achieve operational excellence. More
In Minneapolis, USA, consultancy firm Foresight Strategy has recently appointed Jason Yoraway as Talent Acquisition Lead, following the hires of Lucia Madero, Jason Woodson and Colleen Fernandez earlier in the year. More
CTV and cross-screen advertising company LG Ad Solutions has developed a targeting and measurement solution called LoopIQ, in partnership with consumer purchase insights firm Affinity Solutions. More
Global insights consultancy Human8 has announced that co-founder Kristof De Wulf is to step down from the CEO role, with Camille Nicita taking over from next Monday. Katherine Ephlin, currently North America Head of Operations, will replace Nicita as MD North America. More
In the US, consumer and employee feedback platform Canvs AI has raised $15m in funding, which it will use to accelerate product development and go-to-market expansion. More
Barcelona-based qual fieldwork specialist Q2Q Global has appointed MR industry veteran Tim Kunkel as Vice President of Client Solutions, based in New York state. More
In Jackson, Wyoming, b2b customer voice platform UserEvidence has secured $9m in Series A funding, to be used in further developing its platform with generative AI capabilities and scaling its Go-To-Market operations. More
Insights consultancy Verve has appointed former Hall & Partners exec Deidre Sullivan as Senior Vice President, North America. She is based in New York. More
In the US, online sample marketplace PureSpectrum has made its PureText respondent screening solution available as an external API, which it says will add a 'critical layer of security and confidence' while saving hours of manual text review to any insights platform. More
Comscore's dedicated programmatic targeting division, 'Proximic by Comscore', has launched three new and expanded contextual solutions, to deliver access to ID-free audiences across platforms. More
Online survey specialist SurveyMonkey has launched a solution called Forms, to help users create web forms with purpose-built templates, customizable fields and third-party integrations, as well as advanced features including data and workflow automation tools. More
US-based research logistics company Communications for Research (CFR) has been renamed Qlarity Access. More
In the US, strategy and insights firm Quester has launched a brand-building methodology called DRIVE, which the company says 'puts real people and their love and emotional connection to brands at the heart of the creation process'. More
New York City-based customer experience management (CXM) platform Sprinklr has appointed Scott Harvey as Executive Vice President of Customer Operations. More
In the US, real-time television ad measurement firm iSpot has received its first Media Rating Council (MRC) accreditation, for its ability to identify, verify and track national TV ad occurrences across 178 linear and broadcast networks. More
US-based 'ethical data exchange' 360ofme has raised seed funding, which it will use for product development, hiring, and to facilitate the commercial launch of its product. It has also appointed Kara Grasso as Head of Strategy and Revenue, and Philippe Le Berre as Chief Technology Officer. More
Connectivity giant Cisco is to splash out $28bn in cash to acquire Splunk, which focuses on cybersecurity, data analytics and observability. More
Texas-based data collection firm Veridata Insights has officially opened an office in Bulgaria, where it has employed remote team members for some time. More
In Needham, Massachusetts, data modeling and analytics provider in4mation insights (i4i) has launched Optimetry, described as an 'always-on' SaaS optimization tool giving clients access to 'marketing mix model data for dynamic scenario planning over the life of marketing campaigns'. More
In New York, Horizon Media has appointed Scott Lukas as Senior Vice President of Human Intelligence in its WHY Group, which analyzes culture, people and brands. More
Toronto, Canada-based Secoda has announced a $14m Series A funding round, for continued development of its generative AI solutions allowing non-specialists to search, analyse and make use of company data. More
Human insight business One Minute to Midnight has launched a dedicated global quantitative unit called 'One Minute to Midnight & Counting'. More
Insight tech specialist Rival Technologies has expanded its mobile research platform with new AI-based reporting and chat branding capabilities. More
US-based youth and family researcher Smarty Pants has promoted Danielle Place to the role of Director and Megan Bowling to Senior Analyst. More
US-based digital CX business process outsourcing (BPO) firm Alorica has officially launched operations in Poland, where it has announced plans to create hundreds of jobs. More
In the US, programmatic advertising and media automation solutions provider Basis Technologies has announced an integration allowing marketers to measure Snapchat ad performance from a demand-side platform (DSP). More
Cross-media measurement initiative the US Joint Industry Committee (JIC) has announced that following a 'rigorous RFI scoring process' it has granted conditional certification to Comscore, iSpot and VideoAmp. More
Ipsos North America has launched an industry-wide initiative called 'The Path', a forum for insights and analytics leaders to share details about their careers and advice to inspire the 'next generation of professionals'. More
Canada-headquartered opinion researcher the Angus Reid Group has appointed long-time Toluna exec Patricia Chapin-Bayley as President, United States. She is based in New York. More
US-based product experience (PX) company Akeneo has acquired Unifai, a platform for automated product data collection, cleansing, categorization and enrichment. Terms of the deal were not disclosed. More
In the US, customer intelligence company Acxiom has hired long-time Merkle exec John Watkins as its first Chief Operating Officer. More
US-based marcoms network Stagwell is partnering with political news site and polling data aggregator RealClearPolitics (RCP), to help users of the latter's platform understand the dynamics of races for the Presidency, Senate, House and other elections during the 2024 cycle. More
Agriculture and animal health specialist Kynetec has launched a tool which integrates crop protection market data, sourced from growers, with data sources such as macroeconomic indicators, climate data and demographic trends, to provide a multi-faceted view of the agricultural market. More
US-based customer intelligence platform InMoment and digital experience analyst Contentsquare have partnered to help marketing CX teams visualize customer experiences and understand web site and mobile app visitor behavior. More
In the US, consumer purchase insights company Affinity Solutions has appointed Kalyan Lanka as Chief Product Officer. More
Los Angeles-based research company MarketCast has launched a brand tracking solution combining consumer data, ad performance data, and a 'brand fandom' framework, to help marketers understand how their brand's performance is shifting. More
In New York, former Medefield and Dynata exec Brendan Egan has set up a healthcare fieldwork and sampling firm called Brightside Research Solutions, with targets including patients, healthcare professionals and healthcare B2B stakeholders. More
In the US, AI-enhanced knowledge management platform Pryon has raised $100m in a Series B round of investment, which it will use to accelerate company growth, develop its team, and expand into international markets. More
In the US, consumer intelligence platform MFour has launched two AI tools which it says will enable anyone to conduct, analyze and implement market research 'like an expert'. More
London and New York-based customer data and experience specialist Ometria has raised £8m in growth capital, for use in further developing the retail-specific AI capabilities of its platform. More
New York-based Target Research Group has acquired food intelligence platform Spoonshot, with whom it has collaborated for the last two years developing Foodbrain+, an AI-based innovation and consumer testing tool. More
DIY online survey pioneer SurveyMonkey has appointed former Cloudflare and AWS exec Amit Prakash as Chief Marketing Officer. More
US-based big data and AI solutions firm Databricks has announced Series I funding of more than $500m, valuing the company at $43bn. More
In Idaho, USA, a new proprietary healthcare MR panel has launched. Enos Answers is led by CEO Jason Freeman, former COO of SurveyHealthcare. More
Tel Aviv-based data & analytics solutions firm SQream Technologies has raised $45m in a Series C financing round, and will use the funds to expand in North America, extend its strategic partnerships and drive development of its AI/ML enterprise capabilities and big data analytics. More
Infillion, the ad tech company which acquired global MR company Phonic earlier this year, has announced the completion of its acquisition of the assets of MediaMath, and given an upbeat assessment of the worth and future potential of those assets. More
In the US, media measurement, data and software solutions provider VideoAmp has raised $150m in a Series G round of growth funding. At the same time, the firm has laid off about 10% of its workforce. More
US firm Infuse Reviews has launched out of stealth mode, offering an 'all-in-one' platform to help businesses manage their online reputation, gather customer feedback and enhance customer experiences. More
Ipsos North America has appointed former GfK / Nielsen exec Alice Wang as Chief Financial Officer. She takes over from Mark Campbell, who is said to be 'exploring other opportunities'. More
AI-powered sponsorship analytics platform Relo Metrics has formed an Advisory Board, comprising Bayer's former Global Media Director Samuel Rueff; Sky Media UK's former MD Jamie West; and Dana Venino, who is currently Relo Metrics' Chief Customer Advisor. More
Untold Insights, which combines customer insights with AI, has launched a Gen Z AI persona through which it says users can have a 'direct conversation' and gain insights from their target audience segments. More
Digital media measurement and analytics platform DoubleVerify (DV) has expanded its brand safety and suitability solution, allowing advertisers to monitor and avoid MFA (Made for Advertising) sites, and identify MFA content. More
Long-time Nielsen exec Karthik Rao has been named as the company's new Chief Executive Officer, replacing David Kenny who moves to the role of Executive Chairman. More
First-party insights data company Dynata has appointed Brad Brockhaug for the newly created role of Chief Commercial Officer (CCO). He is based in New York. More
In the US, consumer segmentation firm Claritas has acquired AI-based ad tech company ArtsAI, for an undisclosed sum. More
In the US, communications firm BGB Group has acquired strategy consultancy Kx Advisors, which offers solutions driven by data-driven insights - both focus on the healthcare sector. Terms of the deal has not been disclosed. More
In New York, Empower Media has appointed Yating Sun as EVP Head of Marketing Science, and Art Zambianchi as Chief Operating Officer. More
Swoop, which provides healthcare audiences to the pharma and life sciences industries, has launched a solution called 'Predictive AI Adherence Targeting', allowing healthcare advertisers to predict and engage those patients who are likely to fail to take their medications appropriately. More
In the US, real-time television ad measurement firm iSpot has acquired TV ad impact measurement company 605. Terms of the deal have not been disclosed. More
In the US, consumer insights, strategy, and training firm Ignite 360 has appointed former Starbucks exec Lisa Osborne as Chief Executive Officer, succeeding its founder Rob Volpe, who is moving into the position of Chairman and setting up a new company, Empathy Activist. More
Digital analytics specialist Heap has expanded its data analysis tools, to enable enterprises to understand actions users take across all platforms, at speed. More
Nielsen's entertainment data provider Gracenote has launched a program to help content publishers and broadcasters get their 'Free Ad-Supported Streaming TV' (FAST) channels and programming distributed by major streaming platforms. More
In the US, decision intelligence company Morning Consult has appointed Joseph DeVeny as Head of Research Solutions; Ryan Bien as Head of Analytics & Data Operations; and Alex Menendez as Head of Customer Success. All are based in the firm's Commercial division. More
In the US, specialist agency Integro Health has appointed Kristie Boland as Head of its Behavioral Sciences practice. More
US and Canada-based consultancy Vista Grande has appointed Adam Portner as Senior Vice President, Business Development. More
Ipsos has appointed former Bureau Veritas Director Caroline Ponsi Khider as Chief Communications and Brand Officer; and Dr Bonnie Bain as Global Head of Healthcare. Bain replaces Michael Spedding, who retires at the end of the year. More
Transatlantic quant and qual insights firm Illuminas has announced a merger with Rockbridge Associates, pooling expertise in sectors including technology, financial services, travel and education. More
In the US, insurance sector tech provider CLARA Analytics has raised $24m in a Series C round of funding, which it will use to enhance its platform's capabilities in areas including generative AI, predictive modeling and natural language processing. More
Washington-based political and commercial consulting firm GQR has appointed Natalie Jackson, an expert on how public opinion is formed, as a Vice President. More
US marketing analysis and digital marketing optimization specialist Marin Software has integrated with CRM platform HubSpot, allowing marketers to target audiences at the right moment with personalized experiences. More
Nielsen is planning to lay off 9% of its global workforce, in order to cut costs and 'realign revenue'. Employees received the news in a statement issued on Wednesday, and the cuts are expected to affect around 1,000 members of staff. More
First-party data platform Dynata has signed an agreement with American multinational telecoms and media conglomerate Comcast, whose data will be licensed and integrated into Dynata's advertising solutions product suite. More
In the US, video feedback platform Discuss has added new features to its People Experience Platform, including generative AI-powered research summaries, enhanced asynchronous research tools, and an expanded network for global recruitment. More
US-based firm 'Engage3 powered by Dexi' which helps retailers and brands track and optimize their 'Price Image', has promoted Adi Gulati to the role of Chief Financial Officer. More
Personalized customer engagement AI tech provider BEN has agreed to go public through a merger with a special-purpose acquisition company (SPAC), named DHC. The deal will provide BEN with $40m in gross proceeds, and will see the combined company being listed on Nasdaq under the symbol 'BNAI'. More
US-based analytics and advisory firm Escalent, formerly Market Strategies International-Morpace, has promoted Arundhati Mehrotra to the role of Executive Vice President of Global Delivery. She is based in India. More
In the US, human experience platform dscout has launched a usability testing feature; and added a new user type, the Contributor Seat, allowing stakeholders to get more involved in the project process without handholding by research specialists. More
In the US, business data and analytics provider Dun & Bradstreet has launched its first Global Business Optimism Insights report, tracking the sentiment of businesses around the world. More
In the US, connected TV and cross-screen advertising specialist LG Ad Solutions has appointed Michael Hudes as President and Chief Executive Officer. He replaces co-founder and CEO Raghu Kodige, who left last December and was replaced by Adam Sexton as acting CEO. More
In Washington DC, decision intelligence company Morning Consult has launched an insights solution called Audience, which draws on millions of demographics, psychographics, and user habits collected every day from surveys conducted in more than 40 countries. More
New York and Tel Aviv-based AI-powered product data platform Harmonya has raised $20m in a Series A round of funding, which it will use to further develop its proprietary generative AI technology, enhance its suite of tools, and scale its go-to-market operations. More
Nielsen is to make the 'Big Data' element of its Nielsen ONE hybrid service 'available for measurement' this month. Although this has yet to gain accreditation, the MRC's George Ivie says he is not looking to block a move which appears to promise substantial benefits for smaller networks. More
In the US, the Census Bureau has embarked on a final test of the AIES (Annual Integrated Economic Survey), which will consolidate seven of its annual business surveys into a single measure. On full launch next year the surveys will sample around 385,000 small, medium and large companies. More
US-based qualitative and rapid research software developer EthOS has added a screen-recording tool, backed up with features including verbal commentary by subjects; automated transcriptions; and AI-powered analysis. More
The US market for insights and analytics has increased 14.3% in the past year to $71bn, after 16.6% growth last year, according to the 2023 Top 50 report by professional body the Insight Association. More
SOCi, a marketing platform for multi-location brands, is launching a solution called Genius Social | Engagements, which uses artificial intelligence to generate 'on-brand' personalized responses to 'all' engagement types including social media networks. More
Contact center and communications tech developer InflowCX has acquired Canadian software services firm NetFore, which builds AI-driven intelligent virtual agent (IVA) and interactive voice response (IVR) solutions. Terms of the deal were not disclosed. More
Real-time data streaming and messaging solutions firm DiffusionData has appointed Scott Fink as Managing Director for the Americas, responsible for all customer and partner engagements across the US, Canada and Latin America. He is based in Illinois. More
In the US, decision intelligence specialist ConverSight has raised $9m in a Series A round of funding, which it will use to support its go-to-market teams, and for continuous product innovation and feature expansion. More
In the US Circana, the company formed from the merger of IRI and the NPD Group, has launched what it describes as its first 'guided survey solution'. Fast Feedback Guided Surveys taps the consumer insights platform of partner firm Zappi and targets 'small to midsize CPG brands'. More
Experience management firm Qualtrics has launched a 'Complaints and Grievances solution', to help healthcare clients gather and act on feedback from patients, and improve the quality of care. More
Alchemer, the experience management and enterprise feedback tech company once known as SurveyGizmo, has appointed former Qualtrics and Oracle exec Brandon Hodges as Chief Revenue Officer (CRO). More
In Texas, MR and opinion polling firm ReconMR has appointed Christian (Chris) Riepe as SVP of Consumer Insights and Research, leading a newly established Insights and Analytics Division. More
In New York, analytical software developer Datavations, Inc. has closed a $4.2m seed round, with which it will scale its suite of retail analytics tools. With the deal, tech sales veteran JR Becko joins the firm as Chief Revenue Officer, leading its growth initiatives. More
Brand and marketing insights company Shapiro+Raj has promoted Chelsey Merker to the role of Senior Vice President, leading its Strategy and Research Excellence teams. More
In the US, cross-device targeting specialist Dstillery has received its nineteenth patent for its ID-free ad targeting technology. More
In the US, software test management platform Qase has raised $7.2m in a Series A investment round, which it will use to scale its team, and to launch a 'Jira-like marketplace' for test management tools. More
In New York, holding company North Sixth Group has acquired digital marketing firm KRMA. The latter's marketing tech, analytics and data capabilities will be combined with PR agency N6A, and its content firm Studios into a new entity called N6 Powered by KRMA. More
US-based podcasting company Libsyn has launched a feature called Predictive Contextual Targeting, to enhance ad targeting abilities for podcast advertisers without relying on cookies. More
In the US, AdTech platform AudienceLab has launched a proprietary audience graph, called XactMatch, providing a solution to match web site traffic to online profiles, without the use of cookies. More
Ad tech company Infillion picked up the assets of bankrupt DSP MediaMath for the bargain price of $22m at an auction this week. More
In the US, the Census Bureau has announced it will establish a new federal Advisory Committee to consult on meeting the challenges posed by the next decennial count in 2030. More
In the US, financial institution customer engagement platform TotalExpert has upgraded its Customer Intelligence solution to help clients drive greater customer loyalty via greater understanding of their needs, and more personalized communication. More
Marcoms giant Omnicom has announced an expansion of its partnership with corporate comms group Criteo to encompass digital shelf and other retail data; and a new deal between its OMG media services division and customer data science pioneer dunnhumby. More
US-based online news aggregation, content rating and discussion web site Reddit has launched two new tools to help advertisers measure campaign performance: Reddit Brand Lift and Reddit Conversion Lift. More
Los Angeles-based research firm MarketCast has appointed Marisa McMahon as Head of Client Service for Technology and Platforms, responsible for relationships with major clients including video games publishers, software and hardware makers, and tech platforms. More
In San Francisco Ikigai Labs, which taps generative AI to help clients make business use of their tabular data, has announced a $25m investment for use in expanding its operations and business reach. More
Data, analytics, and insight consultancy MESH Experience has appointed media veteran Brian Jacobs as a Non-Executive Director focused on managing investor relations, as it looks to scale. More
Boston, MA-based operational data quality specialist Aperio Systems Inc. has closed a $9m Series A1 round of funding, to be used to grow its team, invest in its product and improve customer experience. More
In Red Bank, NJ, custom online research communities specialist KL Communications (KLC) has hired Karen Duffy as Senior Director, Insights & Client Relations, and Berkeley Madison Lowe as Insights Technology and Operations Apprentice. More
Chicago-based product information tech company 1WorldSync has acquired PowerReviews, which helps clients gather and analyse user-generated ratings, reviews and other content. More
Austin, Texas-based research and CX software and solutions firm QuestionPro has added a new feature, QxBot, to its platform, making use of generative AI to offer users the power to build 'quick, creative surveys... in seconds' via a conversational interface. More
Former MarketCast and Netflix researcher Zoë Friend has joined broadcaster NBCUniversal as EVP of Consumer Insights. More
New York-based customer engagement platform Emplifi has launched Unified Analytics, an integrated solution to analyse and present customer data in an easily digestible format. More
Consumer purchasing analyst Behaviorally has appointed Brent Snider as Managing Director, Global Business Development. He joins from Maru where he was President & Chief Revenue Officer. More
In the US, Comscore has partnered with the ANA's SeeHer movement and announced the launch of GEM Audiences, a digital planning tool providing advertisers with insights into the significance of gender equality for their target groups. More
Corrected: contrary to initial statements by their agents, marcoms network Stagwell has not merged its experience and insights platform Maru into the Harris Poll. The two sister firms are merely collaborating on new tools which will go to market under The Harris Poll brand. More
New York-based audio analytics and research platform Veritonic has agreed a strategic partnership with Jon Gibs, former Global Director and Principal Data Scientist at Spotify, who will now serve as a strategic advisor to the company. More
Columbia, MD-based 'roadway intelligence' provider Rekor Systems Inc. has launched an application called Vehicle Insite, promising bricks-and-mortar clients such as shopping malls, hotels, theme parks, destination resorts and casinos data on traffic patterns and individual vehicles. More
Agile research solutions and panels firm Borderless Access has appointed James Robinson, Pradipta 'Paddy' Bhattacharjee, Ashok Veetal and Lauren Tuch as new members of its senior sales team in the US, UK and MENA regions. More
Mobile app measurement and attribution platform AppsFlyer is launching new features allowing marketers and users, with or without SQL expertise, to query data in its Clean Room. More
Customer experience management (CXM) company Merkle has launched a Google Technology Practice, which it says will fulfil marketers' demands for customer experience solutions and privacy-centric measurement. More
FinTech company Micronotes has raised a $2m extension to its $5.5m Series C round of funding, and will expand its big data, analytics and digital engagement solutions for financial firms wanting to start conversations with new and existing customers. More
In the US, long-time industry exec AJ Keirans has launched a consulting and field services company called Good Human Partners (GHP). More
US firm Quotient has launched a digital out-of-home (DOOH) offering, through which retailers can integrate their first-party data with its location-based intelligence and media measurement to identify the digital screens most likely to reach target consumers and increase store visits and sales. More
In New York, consumer data company Caden has raised $15m in a Series A round of funding, which it will use to accelerate product development, enhance market activation and bolster its team. More
In New York, luxury brand retailer Macy's Inc. has appointed long-time McKinsey exec Massimo (Max) Magni as Chief Customer and Digital Officer, to focus on data-driven initiatives across the company's eCommerce, mobile apps, loyalty, and more. More
New York-based CTV, traditional TV, and digital ad audience targeting specialist Cadent has been acquired by private equity firm Novacap for an undisclosed sum. More
Ipsos has launched a report called ESG Watch, to assess public perception of company performance on environment, social and governance (ESG) issues, and understand how these perceptions help shape brand value and other sector-wide insights. More
In the US, AI-powered customer intelligence platform Dialpad has launched a large language model (LLM) called DialpadGPT, offering features that automate tasks for enterprises to help them improve customer service, sales, and recruiting experiences. More
In the US, experience management (XM) specialist Qualtrics has launched new purpose-built video feedback solutions, which use generative AI, real-time analytics and predictive insights to help organizations conduct 'smarter, faster research', and respond faster to customer needs. More
In New York, shopper and digital marketing consultancy Behaviorally has hired Thibault Cousot in the new role of SVP Head of Product, leading continual improvement and expansion of the existing product stack. More
In New York, eCommerce enablement and analytics software provider MikMak has acquired ChannelAdvisor's Shoppable Media and Brand Analytics products and team from transaction network CommerceHub. Terms of the deal have not been disclosed. More
In the US, sponsorship analytics platform Relo Metrics is integrating viewing data from TV software and data platform VideoAmp, allowing clients to measure the value of on-camera sponsorships and brand exposure during a live event. More
In the US, niche market software firm Roper Technologies, Inc. has acquired Syntellis Performance Solutions, which provides enterprise performance management software, data and intelligence solutions for healthcare, higher education and financial institutions. More
CX and insights firm Alida and insights platform Discuss have deepened their partnership to extend the former's qualitative research solutions, adding Discuss's moderator capabilities to Alida's managed service offering in its Video Discussions product. More
US market research firm SMARI has appointed former Research Now and Precision Sample Vice President Pat Goodnight as VP of Business Development, a step change for the 40-year-old company which had previously focused on referrals. More
Data collaboration specialist LiveRamp has expanded its partnership with social media platform Pinterest to help advertisers target audiences on the latter's global platform. More
In Pasadena, California, AI and data exploration company Virtualitics Inc. has raised $37m in a Series C financing round, for continued expansion including development of further machine learning and data analytics capabilities, and new self-serve options for non-specialist working with complex data. More
Podcast analytics and audience insights platform CoHost has launched a feature called 'Advanced Audience Demographics', to provide an analysis of who listeners are - with data including age, gender, household income, interests, hobbies and social media consumption habits. More
New York City and London-based data intelligence platform Tracer has closed an oversubscribed $18.1m Series A round of funding. More
In the US, customer experience (CX) platform Five9 is acquiring real-time contact center analytics solution provider Aceyus. Terms of the deal, which is expected to close by the end of Q3, have not been disclosed. More
Israel-based generative AI and Large Language Models (LLM) specialist AI21 Labs has appointed former Databricks / Google exec Pankaj Dugar as Senior Vice President, Go-to-Market, and General Manager of North America. He is based near San Francisco. More
US research and training company Burke Inc. has promoted Tara Marotti to the role of company President, while John Thomas moves into her previous role as Chief Client Officer (CCO). More
Canadian polling, MR and strategy firm Leger has created three new geographical divisions: Western, Central and Eastern Canada. More
Victoria Marshall has been appointed as Chief Financial Officer (CFO) for Ipsos Canada, leading the finance and accounting functions across the business, and supporting its leadership team. She takes over from Andrew Cochrane, who has retired after nearly 24 years with the company. More
Media agency network UM, part of IPG Mediabrands, has launched a tool called Shoptimizer, providing data to help brands allocate budgets, improve measurement, optimize their retail offer and be more agile. More
San Francisco-based financial services customer data provider Rightfoot has raised $15m in a Series A round. Funds will be used to launch to its zero-login consumer-permissioned data product Connect Magic, and push it out to companies across the US. More
In New York, knowledge management firm Yext has appointed Tzi-Kei Wong as Chief Product Officer, leading the firm's innovation and digital experience platform strategy. More
WPP has partnered with DXP provider Optimizely, to help clients offer the best digital experience to each customer. More
The Coalition for Innovative Media Measurement (CIMM) has launched a study to examine the future role and value of panels for TV and cross-platform measurement in the US. More
Comscore has reported a 2.5% increase in second quarter revenue to $93.7m. The firm reported a net loss of $44.9m but said this came almost entirely from a goodwill impairment charge, and adjusted EBITDA was up to $8.8m from $6.5m a year earlier. More
Social media platform X (formerly known as Twitter) has announced that digital media measurement and verification firm Integral Ad Science (IAS) is its first pre-bid brand safety and suitability partner for X advertisers. More
Rob Wenger, the founder of community engagement platform Higher Logic, has returned to the company as Chief Executive Officer, succeeding Kevin Boyce, who will leave the business by the end of the year. More
In the US, video game retailer Xsolla has partnered with mobile app measurement platform AppsFlyer, to enable game developers to gather and analyze user behavior and interactions on the web and inside the game, then compare metrics and gain insights. More
NYC-based Simon Data has raised $54m in a Series D round of funding, which it will use for further product development - specifically connected apps with other cloud data warehouses - and to provide customers with a fully-connected CDP. More
Berlin and New York-based user and brand research specialist eye square has appointed former Mondelez / Mars exec Chrissy Love as Executive Director, leading the firm's new US Shopper Insights division. More
GfK has become a 'Brand Lift' partner on Meta Partners Inc., with the addition of a solution called Campaign Amplifier which measures the lift from brand advertising on Facebook and Instagram. More
In the US, SEO and marketing solutions company Moz has launched a metric called 'Brand Authority', allowing marketers and public relations professionals to measure online brand strength on a scale of 1 to 100, and analyse the competitive landscape with an 'all new' brand comparison visualization. More
Tech analyst Gartner has reported second quarter revenue growth of 10.0%, once adjusted for currency effects. Total revenue hit $1.503 billion, with profits stable (adjusted EBITDA of $384m, down 0.3%). More
In the US, nonpartisan public opinion polling, MR and analytics firm Noble Predictive Insights has appointed election analysis specialist David Byler as Chief of Research. More
In the US, online sample specialist Full Circle Research has promoted Thomas Pampinella to Senior Director, Programming & IT; Christina Cox to Senior Director, HR; and Reem Ganim and Jamie Stehlin to Senior Business Unit Leader. More
Washington, DC-based public opinion interviewing services company American Directions Research Group has appointed Theresa Anderson as National Director of Operations, with complete oversight of all survey data collection interviewing operations, training and quality control. More
Rakuten Insight Global has appointed Darci Greco to its US Sales team as VP Client Development, Americas. More
US-based continuous testing specialist Tricentis has added a solution called Tricentis Device Cloud (TDC) to its portfolio of mobile testing products, allowing companies to produce, manage and analyze apps on mobile devices, at all stages of the development lifecycle. More
Digital experience platform CoreMedia has acquired two companies: customer journey, engagement and personalization solutions firm BySide; and Smarkio, which provides chatbot solutions to B2C brands. Terms of the deal were not disclosed. More
UK-based healthcare insights company Research Partnership has appointed Sue Wild as President, US Pharma, while Tom Donnelly joins as a Director in the US MedTech division. Both will be based in the firm's Fort Washington, PA offices. More
Experience management platform Qualtrics has launched a solution called Digital Experience Analytics (DXA), allowing client organisations to create visual replays of consumers' behavior on the web. This includes frustration signals like error clicks, 'rage clicks' and 'mouse thrashes'. More
Marcoms network Dentsu and its data-driven customer experience management (CXM) firm Merkle have partnered with CRM firm Salesforce to help brands use generative AI to deliver, manage and optimize connected customer experiences. More
New York-based cold chain sector business intelligence tool SnoFox has launched out of stealth with $4.5m of seed funding, which it will use to reach new customers in more markets across the US, and to hire new talent. More
In the US, boutique insights consultancy Old Salt has appointed long-time industry exec Matt Knoeck as Principal, to further support its operating structure and senior staffing model. The firm has also hired Davis Taske as an Analyst. More
US-based predictive analytics specialist AnalyticsIQ has partnered with consumer segmentation firm Claritas, allowing clients to use the latter's PRIZM Premier segmentation codes combined with people-based marketing data, to conduct personalized marcoms programs. More
In the US, customer engagement platform Khoros has expanded its communities solution, to make it easier for enterprises to build brand-owned destinations through which clients can engage and collaborate with customers. More
In New York, first party data platform Flywheel Software has changed its name to GrowthLoop, which it says reflects the company's mission and commitment to enabling marketers to orchestrate customer journeys, measure impact, and grow faster. More
In the US, workforce intelligence company Axuall has raised an undisclosed amount of Series B-1 investment from healthcare venture capital firm Frist Cressey Ventures, which it will use to solve the problems of process inefficiencies, workforce shortages, and onboarding delays. More
In the US, four former execs of new product advisory service Top Box Associates have launched a research agency called Innovate Wisely, focused on new product development. More
Management consultancy Bain & Company has acquired Max Kelsen's consulting and managed services divisions - 'Max Kelsen Consulting' - which provide AI and machine learning (ML) solutions to clients across the globe. Terms of the deal have not been disclosed. More
In the US, digital media measurement software and analytics firm DoubleVerify (DV) has agreed to acquire AI-powered digital campaign optimization specialist Scibids Technology, in a cash and stock transaction valued at $125m. More
In the US, 'generative analytics' and machine learning (ML) provider Akkio has raised $15m in a Series A round of funding, which it will use to commercialize its AI platform. More
San Diego-based full-service digital marketing firm Ignite Visibility has appointed Simon Poulton as Chief Data Officer, tasked with driving the launch of the firm's data services. More
Travel industry data platform OAG has announced the acquisition of Infare, which provides competitor air travel data, from Ventiga Capital in a deal valuing the combined entity at more than US$500m. More
Tech research and consulting firm Forrester has announced financial results for the second quarter ended June 30th, showing total revenue down 8.5% to $135.6m, and for the first half down 8.8% to $249.3m. More
UK-based B2B market intelligence company Rhetorik has completed a round of debt funding worth $CAN 5.5m, to drive the expansion of its recently launched AI-enhanced data platform, Neuron360. More
In the US, business intelligence solutions firm Prosper Insights & Analytics has launched a tailor-made consumer dataset called the Prosper AI Bundle, to provide companies with the data needed to train predictive and representative machine learning applications. More
Behavioral science insights agency Beesy has hired Brian Jenkin as Business Strategist, Jim Sharp as Head of Product Engineering, Luka Dragutinovic as Compliance Associate, Eileen Miller as Senior Behavioral Association, and Cyndhia Varshni and Shounak Bose as Research Managers. More
Audience targeting solution Covatic has appointed Frans Vermeulen as Strategic Advisor, to strengthen the company's presence in the US market. More
The US Census Bureau is preparing for the 2030 census with several launches, including that of an online tool giving the public access to information about the 50-plus research projects being conducted. More
In the US, full-service insights company A—B has acquired polling and civic research firm Avalanche Insights, whose technology helps clients reach people of color across the market and political landscape. Terms of the deal were not disclosed. More
In the US, cannabis industry contextual targeting specialist Fyllo has promoted Chief Commercial Officer (CCO) Jeff Ragovin to the role of company President. More
WPP's consumer data specialist Wavemaker has announced that its Consultancy, Fast Growth and B2B Practices will be led by the three of its Global Client Presidents - Anna Hickey, Alastair Bannerman and Alex Altman, respectively. More
Media measurement and optimisation platform Integral Ad Science (IAS) has launched ad measurement tools for YouTube Shorts, through which users create short-form videos that are up to 60 seconds long. More
TV ad measurement firm iSpot.tv has appointed 'industry legend' Leslie Wood as Chief Research Officer (CRO), overseeing the Data Science department responsible for TV and video measurement products, and finding new approaches to cross-platform measurement and currency. More
In New York, ad sector predictive analytics specialist datafuelX has appointed former TVSquared President Jo Kinsella and HyphaMetrics co-founder and President Joanna Drews to its Board of Directors. More
New York-based consumer insights tech firm Suzy has launched an AI-powered tool called Qual Analysis, providing enterprise brands with rapid insights through transcripts and project summaries. More
US firm Customer.io has launched a customer data platform (CDP) called Data Pipelines. More
In the US, media agency Horizon has added Precisely PlaceIQ movement and location data to its marketing platform 'blu.', allowing brands to connect online and off-line activity and understand what is driving consumers in the physical world. More
US-based digital media measurement and analytics platform DoubleVerify (DV) has expanded its media quantity authentication service to YouTube Shorts, Masthead and In-feed Video formats. More
In the US, marketing, advertising and data platforms specialist iSOCRATES has acquired membership industry and non-profit sector specialist SIGMA Data Insights. Terms of the deal were not disclosed. More
US-based B2B customer intelligence company Insight7 has raised an undisclosed amount of pre-seed funding, while launching several new product capabilities to automate customer research with AI technology. More
Agricultural and animal health insights firm Kynetec has launched a platform called 'AgMeta', providing insight to help commercial teams plan, target and track sales in the seed and crop protection market. More
In the US, big data analytics platform Teradata has acquired data catalog solution Stemma Technologies, which uses AI and machine learning to help users 'discover, trust, and use their data more effectively'. Terms of the deal were not disclosed. More
US-based online video ad and analytics tech firm Innovid has launched a cookieless cross-device solution called Innovid Key, which maps consumer behavior without resorting to methods like browser fingerprinting. More
Ipsos has announced results for the second quarter of 2023, returning to very modest organic revenue growth thanks to a strong performance in emerging markets. The group says its business is 'returning to a more usual pattern' after Covid and is on course for a good year. More
In the US, Echo Research has appointed Scott Epstein as Chief Strategy Officer, based in its Austin, Texas headquarters. Also joining the company are Monica Martinez, Todd Exler and Jana Rosewarne. More
Media measurement and optimisation platform Integral Ad Science (IAS) has announced an integration with PR and media company Criteo, offering a product for measuring onsite quality metrics for retail media. More
In the US, retail space-planning and performance analytics software developer Nuqleous has secured $26m in strategic growth investment, and says it will accelerate product innovation and strengthen its customer-led growth. More
Decision intelligence company Morning Consult has appointed Jaime Toplin as a Financial Services Analyst. More
Online survey specialist SurveyMonkey is expanding its Dublin office, as it lays out plans to invest in artificial intelligence and advanced data analytics. The moves follow its recent acquisition by a consortium led by insights sector investment firm Symphony Technology Group (STG). More
US firm Fuel Cycle has launched a platform called Research Engine, promising brands access to any audience through dynamic insights communities and global networks. More
San Francisco-based UserTesting has upgraded three of its research platforms with new features focused around the viewing, analysis and sharing of data. More
Online retail behemoth Amazon is to pay a $25m civil penalty as part settlement of charges of violation of the Children's Online Privacy Protection Act (COPPA), relating to its recording of the voices of under-13s using its Alexa home assistant. More
In the US, full service firm MarketVision Research has announced a dozen new appointments, including Jackie Osborne as a Human Resources Generalist and eleven new Research Assistants. More
Media measurement and optimization platform Integral Ad Science (IAS) has appointed Sam Cox as SVP of Product Management, based in New York City. More
San Francisco-based data management, preparation and activation specialist Hightouch has raised $38m in funding; and has launched a new product line, Customer 360 Toolkit, which helps data and marketing teams build a unified view of their customer profiles. More
Nielsen has announced a multi-year renewal of its agreement to license Comcast's return path data for its de-duplicated audience measurement solution Nielsen One. The new deal also broadens usage to include local TV measurement across all the 94 media markets the two companies share. More
Agricultural and animal health analytics and insights firm Kynetec has launched an interactive dashboard product, RegenTrak, providing in-depth data on regenerative practices, for use by teams involved in sustainability, marketing and regenerative agriculture initiatives. More
Austin, Texas-based knowledge management software firm Bloomfire has acquired SaaS customer support specialist Seva, Inc., whose offer includes a conversational AI application. Terms were not disclosed. More
Stockholm-based enterprise insights platform Stravito has appointed Vignesh Swaminathan as Vice President of Product, responsible for overseeing product innovation and growth, and with a specific focus on its recently introduced generative AI capabilities. More
In New York, business intelligence platform Polar Analytics has raised $9m in Series A funding, and says it will continue hiring engineers and product designers with the aim of doubling its current headcount of 30 people, in the next eighteen months. More
UK-based strategic insight and customer analytics group STRAT7 has announced a number of key promotions to support its FY2024 growth strategy and serve global clients: including the promotion of Peter Kneale, currently Group MD of STRAT7 Incite, to a group level role, Strategy Director, STRAT7. More
In Niwot, Colorado, marketing data firm Wiland, Inc, has launched a suite of products based on analysis of spending / intent signals, promising to help clients predict who will buy from 'any brand' across multiple sectors. More
Interactive analytics and data visualization specialist Prospective has raised $6m in a seed round of funding; and launched a private beta period for a limited number of firms. Money will be used to expand the firm's operations and business reach. More
In California, unstructured data 'orchestration' firm Hammerspace has secured $56.7m funding in its first round of institutional investment. Money will go to expanding its technology and customer service teams and evolving its offer. More
Search intelligence platform Captify has appointed former Xandr EVP and GM Mike Welch as its next CEO, succeeding co-founder Dominic Joseph, who will remain on the Board of Directors. More
Specialist B2B marketing consultancy Gravity Global has announced the acquisition of 9thWonder, a full-service marketing agency working in media, data analytics and creative execution. More
WPP's consumer data specialist Wavemaker has promoted Premjeet Sodhi, currently its Chief Strategy Officer for India, to Global Head of Measurement and Analytics, based in New York. More
Rewards and payment solutions specialist Virtual Incentives has partnered with panel management software company Sample Ninja, promising 'effortless' delivery of payouts to panels and communities. More
US venture equity firm Scaleworks has acquired b2b marketing optimisation specialist Full Circle Insights - not to be confused with panel and sample firm Full Circle Research. Go-to-market strategy expert Jason Ferrara will join Full Circle Insights as CEO. More
US firm Precision Sample has added Pete Aitkin and Jason Silver to its sales team as VP Client Development and Senior Director, Client Development respectively. More
In Tampa, Florida, digital signage company Spectrio has paid an undisclosed sum to acquire InReality, which uses radar-based sensing technology to measure and analyse shopper behaviour. More
Early-stage startup customer data platform Lantern has announced a $6.8m seed funding round, to continue building its B2B customer data platform which pulls in information from more than fifty tools and popular data warehouses. More
Modular data platform Daasity has launched 'the Daasity Data & Analytics Agency', a suite of products to help merchants become data-driven organizations. The 'Agency' promises to improve the way clients extract, load and transform data; develop custom analytics solutions and derive insights. More
Ipsos has named Claire Hanlon as ESG Lead (Environmental, Social and corporate Governance) in the US, which it says will reinforce the company's commitment to insights framed by social and environmental considerations. More
UK-based consumer intelligence technology company Measure Protocol has appointed Christie Hartbarger as its first Chief Revenue Officer. She is based in Chicago. More
In the US, online survey operations company OpinionRoute has launched an enterprise-level workflow platform called NavigatOR, helping researchers to streamline processes and enhance data quality via a combination of tech and industry expertise. More
Video data platform IRIS.TV has promoted Rohan Castelino to CMO and appointed Jim Heinzen as Vice President of Finance and Operations. Both men will report directly to CEO and co-founder Field Garthwaite. More
Media bias intelligence specialist Ad Fontes Media has closed a $4.2m funding round, which it will use to fuel innovation in its solutions, and expand its team to 15 full-time core team members and 65 analysts. It has also appointed former IAB Editor-in-Chief Brad Berens as Head of Insights. More
London-based insight and analytics group STRAT7 has reported a 48% increase in revenues to $76m for the fiscal year 2023, ended 30th June. This follows US office openings and acquisitions, with US-based clients now accounting for almost half of the group's global revenue. More
Next15's data, MR and advisory company Savanta has expanded to Mexico, where it has appointed recent JD Power exec Erika Alfaro as a Director. The firm has also hired Casey Ford, Carolyn Beschner and Jiachen (Jackie) Zhang as Research Analysts in the USA. More
In-game ad solution Anzu and media measurement and optimization platform Integral Ad Science (IAS) have launched a solution to measure viewability and invalid traffic (IVT) across 2D and 3D gaming environments, and track them within the IAS Signal reporting platform. More
New Mexico-based data science company RS21 has raised $3m in an investment round, which it will use to create 30 new jobs during the next two years, increase the pipeline of its data analytics service, and evolve its 'most promising' technologies into products. More
In the US, panel and sample firm Full Circle Research has appointed long-time Dynata exec Tasha Keehler as Senior Business Unit Leader, based in Texas. More
In the US, life sciences strategy and insight consultancy Basis Health has appointed former ZS Associates execs Mark Rushek as a Senior Director and Caleb Yoder as a Senior Executive. They are both based in the Chicago area. More
In the US, family-owned customer experience specialist BARE International has appointed Jason Bare as company President, replacing Michael Bare who has been named Chief Executive Officer. Former CEO Dale Bare has announced her retirement. More
US-based international data collection and research tech company Sago (previously known as Schlesinger Group) has appointed Katharine Reagan as Chief Revenue Officer, while promoting Raj Manocha to Chief Client Officer. More
Dentsu's venture capital fund Dentsu Ventures has made an undisclosed investment in AI monitoring specialist Fiddler Labs, which offers capabilities for examining predictive and generative models. More
Inventory planning platform Flagship, which delivers customer-focused, data-driven solutions to the retail sector, has raised $5m in a seed funding round. Money will be used to further accelerate development of the firm's first product, and to grow its customer base. More
Ipsos has launched a pack screening tool called FastPack, grounded in behavioural science and promising results in as little as four hours. The tool is currently available on the global group's self-service online MR platform Ipsos.Digital, in the US, the UK, Australia, India and South Africa. More
NielsenIQ (NIQ) and GfK have officially completed their merger, and the combined business will now be led by NIQ CEO, Jim Peck. More
US-based continuous testing specialist Tricentis has acquired no-code mobile test automation platform Waldo for an undisclosed sum. More
Brand and marketing insights company Shapiro+Raj has opened a dedicated Technology practice, headed by long-time tech industry researcher Scott Swigart, with support from a team of eight tech-domain researchers. More
In the US, video feedback platform Discuss has appointed former Qualtrics exec Jesse Thomson as Vice President of Engineering, responsible for continuing development of its People Experience Platform. More
Global membership association ESOMAR has launched a task force to address the use of artificial intelligence in the research, insights and analytics sector. More
Shopper promotions and insights platform Sampler has acquired AdMass, an AI-powered platform that enables brands and their agencies to create promotions based on analysis of user generated content (UGC). Terms of the deal were not disclosed. More
In the US, consumer intelligence solutions provider Speedeon Data has added 'life event data' to its AudienceMaker platform, including information on moving home, marriage, divorce, parenthood and change in income. More
Leeds, UK-based consumer intelligence firm STRAT7 Researchbods has opened an office in New York, its first in the US. Former Echo-MR exec Steve Becker joins to help expand the firm's US operations. More
US-based quant insights and health data analysis firm Cytel has paid an undisclosed sum for French consulting and research firm stève consultants, which specialises in market access, real-world evidence (RWE), and health economics and outcomes research (HEOR). More
Toronto, Canada-based Dig Insights has appointed former GutCheck CRO Jessica ('Jess') Gaedeke as Chief Revenue Officer (CRO).| More
ID-free ad targeting solutions specialist Nano Interactive has launched a tool called 'Intent Personas', to help clients target users based on demographics using AI-led contextual advertising - without the use of cookies, user profiling, or any form of personal data. More
In the US, marketing and advertising business intelligence software developer Basis Technologies has launched a solution called BasisConnect+, to support marketers' first-party data activation, audience optimization, and cookieless media buying. More
Automated insight-gathering and sample management platform Cint has launched a solution to enable businesses to license its verified audiences, built from more than 290 million consumers who have accessed the platform to qualify for participation in surveys. More
In the US, behavioral research and strategy firm InsightsNow has appointed Stephen McIngvale as Senior Research Director, Shannon Benson as Research Director, and Joshua Lim as Insights Analyst; while Angel Requena rejoins the company as Project Director. More
GfK has entered into an agreement to sell its European Consumer Panel (CP) business to YouGov, as part of its deal to merge with NielsenIQ (NIQ). Terms of the CP sale have not been disclosed. More
Agriculture and animal health specialist Kynetec has launched a set of online dashboards called BioLogika, providing farmer-driven data around biopesticide use. More
Los Angeles-based data and analytics software provider Whip Media has promoted Carol Hanley to Chief Executive Officer, succeeding founder Richard Rosenblatt who has been named Executive Chair of the Board. More
In the US, digital transformation services firm Grid Dynamics has launched the 'AI Focus Groups Starter Kit', to enable clients to create focus groups composed of virtual personas that match the behavior of a brand's real-world target audience, and analyze user-generated content and events. More
NielsenIQ (NIQ) and GfK have received clearance from the European Commission to merge, conditional on the divestment of GfK's Consumer Panel business to an independent third party. Terms of the deal, which is expected to close in the coming days, have not been disclosed. More
US programmatic ad tech and footfall insights provider Mobiquity Technologies has launched a suite of analytics tools called ElecAlytics, which uses artificial intelligence to help political campaigns make 'more informed decisions'. More
Consumer behaviour specialist Circana, formed from the merger of IRI and The NPD Group, has launched a solution called 'AlwaysOn Analytics', allowing clients to analyze real-time data using advanced algorithms, to give immediate insights. More
In the US, nonprofit organization the Market Research Institute International (MRII) has added Globalpark and OvationMR co-founder Jim Whaley to its Board of Directors. More
US-based ad tech firm MediaMath has filed for Chapter 11 bankruptcy in a Delaware district court, with 300 redundancies resulting and more than $100m owed to creditors. More
Australia-based mobile insights consultancy MDI has acquired a majority stake in Moroccan based research agency Insightek, for an undisclosed sum. More
dentsu has completed the $516m acquisition of digital marketing business Tag Group from previous owner Advent International. The buy was first announced in March and among things should boost the global marcoms group's CX and personalisation offerings. More
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