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London-based consumer research company GWI has launched its Respondent Level Data (RLD) on the Snowflake Marketplace, giving users access to anonymised, unaggregated consumer data for advanced analytics. More
Austin, TX-based research tech firm MediaScience has launched MediaPET (Platform Emulation Technology), which enables researchers, media planners and marketers to create simulations that mimic the key digital and social media platforms. More
In Toronto, Canada, consumer insights and cross-platform audience measurement provider Vividata has announced a strategic partnership with data solutions and data science company Consumer Orbit. A new company and two new products are the immediate results of this collaboration. More
Argentina-based mobile panel and synthetic data specialist Livepanel has announced the launch of a platform called N-INFINITE, which it says allows clients to self-generate synthetic survey data in a matter of minutes. More
Adwanted UK has launched AudioLab, a solution offering real-time tracking and measurement of impressions and listen-through rate on digital audio platforms, including streaming and podcast. More
Basis Research Group has launched a new team within its 'Ideas' division, based in Scottsdale, Arizona, focused on technical development and promising to deliver what it describes as 'the world's first Generative Business Intelligence solution'. More
London-based marketing intel and programmatic media specialist MiQ has launched its services in the Republic of Ireland, appointing Niall Murtagh to lead its expansion there in the role of Sales Director. More
In New York, audio research and analytics platform Veritonic has announced an integration with mobile marketing analytics and attribution platform AppsFlyer, giving the former's audio attribution solution seamless access to real-time data on in-app conversion actions across mobile devices. More
Ipsos, working with Google and UK online audience measurement standards body UKOM, has integrated YouTube viewing data into its iris platform. More
London-based Streetbees, whose platform captures and analyses in-the-moment feedback via mobile from 3.5 million 'bees' around the world, has integrated photo and video capture capabilities into its AI-powered market research tool, SBX. More
Purchase transaction insights firm Behaviorally has partnered with China-based eCommerce giant Alibaba to offer the former's pack testing products on the latter's TMIC (Tmall Innovation Center) platform, allowing users to assess the impact of packaging design and eCommerce visuals in the country. More
In the US, ad intelligence software firm AdImpact has partnered with Yahoo, enabling the latter's DSP to offer improved targeting and political audience segmentation for activation across local and national campaigns as elections approach. More
NIQ's digital product content division Brandbank has launched a new product data optimisation solution, Content Health+, providing insights into category comparison and content benchmarking. More
UK insight agency Simpson Carpenter has appointed Alexander Holmes as Senior Research Director with expertise in Automotive, Digital Entertainment and Tech, while Martyn Turze joins as Research Director heading up a new specialist sector, Sports. More
Comscore has partnered with consumer engagement specialist Thece to track viewers' attention to livestreaming ads, and with marketing automation platform iZooto to deliver precise traffic and revenue insights to its publisher clients. More
Austin, Texas-based firm The Next Practices Group (NPG) is launching a proprietary service for B2B tech and health tech brands, using AI and data science to sift actionable intelligence on ideas and trends from technology leader communities. More
B2B intelligence provider Rhetorik has released a solution it says will allow its US customers to benchmark their own organization's Diversity, Equity and Inclusion (DEI) data against industry standards. More
Text analysis platform Canvs AI has announced a new release of its AI Story Assist software, incorporating a new executive summary feature with interactive citations and quantification of the themes, topics and emotions identified in open-ended text data. More
In Kentucky, USA, market intelligence provider TraQline has appointed Brian Lamar as Strategic Director of Survey Products, Hal Clark as VP of Strategic Accounts and Andrew DeCilles as VP of Alternative Data Solutions. The firm provides data on the durable goods industry. More
In Leeds, UK, insight agency STRAT7 Researchbods has launched an AI survey chatbot which it says will improve data quality and participant engagement for its clients, bringing deeper insights from open-ended questions. More
In Stockholm, enterprise insights and collaboration platform Stravito has launch Stravito Assistant, an AI-based 'insights companion' aiming to helps users find answers faster and ask better questions. More
HfS Research has announced a strategic alliance with HEX Advisory Group, aiming to enhance their industry analysis offer, in particular around contract price benchmarking. More
In California, marketing firm Power Digital has enhanced its nova Intelligence platform with the launch of Creative Affinity, an ad creative analysis module designed with support from Meta engineers. More
Snap Inc, parent of photo sharing app Snapchat, has announced a partnership and integration with app marketplace Snowflake, promising its advertisers encrypted, privacy-safe and effective ad solutions and signal measurement. Snap also has a new measurement partnership with AppsFlyer. More
London-based researcher High Tech Dev has rebranded as HTAIR, reflecting a significant change in its mission and vision (focused around AI); and has appointed Nigel Woodliffe as Chief Customer Success Officer. More
Atlanta, GA-based predictive analytics firm AnalyticsIQ has launched ChannelIQ, promising 'reliable and actionable insight' into consumer marketing channel preferences, for use in targeting and ad optimisation. More
In the UK, MR industry veterans and Firefish execs Jem Fawcus and Richard Owen have launched a new company, QualifyAI, with a mission 'to automate qualitative research without stripping it of its humanity'. The partners say this is possible for the first time thanks to AI. More
Santa Monica, CA-based research tech firm Fuel Cycle has enhanced its Research Engine platform with the addition of Universal Connections, a feature allowing users to run projects from within insight communities using their preferred insights tools, whether or not they are fully integrated with the platform. More
US-based international data collection and research tech company Sago has launched a formal specialist Health offering, building on longstanding expertise in the sector and fronted by EVP of Healthcare Shannon Childs. More
Marketing intel and programmatic media specialist MiQ has announced the launch of its TV Intelligence platform in the UK, US, Canada and Australia, promising users a complete view of audience, campaign and competitor intelligence across linear TV, CTV and YouTube in one place. More
Danish neuroscience solutions firm Neurons Inc has launched an AI Copilot, promising its clients the ability to make faster creative decisions, optimise visuals and receive 'crystal-clear recommendations on what to do next'. More
Data collection and research services firm Bilendi & respondi has extended the functionality of its BARI AI-powered research assistant to include quantitative projects. More
Customer lifecycle analytics platform Quantum Metric has released a new version of its platform, focused on simplifying how organizations listen to and act on the needs of their customers. It includes Felix AI, a new session summarization feature powered by Google Cloud's Gemini Pro. More
Canadian insights association CRIC has launched annual awards for the country's analytics and research professionals. More
Florida-based immersive advertising technology firm Trivver has unveiled technology which it says is the first to allow brands and organizations to measure viewability metrics in Extended Reality (XR) environments. More
Consumer intelligence firm NIQ has announced the launch of 'Full View - Measurement', a suite of features available within its Discover platform, promising an omnichannel view of data with item-level granularity for retailers, manufacturers and the financial services community. More
Technology research and advisory firm Information Services Group has announced the launch of a new AI software research practice, via its software insights division Ventana Research. The launch complements that of the Group's Enterprise AI Advisory business, launched in January. More
Consumer information and credit reporting company TransUnion has partnered with researcher MRI-Simmons, promising clients 'improved actionability across the addressable marketing ecosystem'. More
In the US, cultural intelligence specialist Collage Group has added new features to its fleun.ci SaaS application: a Head-to-Head Dashboard, providing competitive insights; an Industry Dashboard giving a category-level view of brand-specific consumer sentiment; and an enhanced Audience Insights offer. More
Consumer intelligence provider NIQ has partnered with burger giant McDonald's USA to develop a new module called Cultural Resonance, part of its BASES ad testing portfolio. More
Denver, Colorado-based AI solutions firm Veritone, Inc. has launched a conversational intelligence solution called Ask Veri, allowing users of its Digital Media Hub (DMH) to get actionable insights from their media archive data via simple chat. More
Austin, Texas-based Measured has launched a platform promising marketers the ability to view incremental ad performance across all paid media platforms, in one place, without the need to track users across the web. More
Media measurement and optimisation platform Integral Ad Science (IAS) has announced a partnership with photo sharing pioneer Snap Inc., promising advertisers increased transparency, brand safety and suitability across their Snapchat campaigns. More
Australian owned agency TKW Research Group has launched a new call centre in Suva, Fiji, promising 'CATI-quality data at online survey prices'. More
Media.Monks, the digital-first, data-led advertising and marketing services brand of Sir Martin Sorrell's S4Capital, has launched a service called Persona.Flow, converting owned customer data into dynamic consumer personas for use in rapid insight generation. More
Comcast subsidiary AudienceXpress is collaborating with viewing measurement company iSpot, to evaluate how the latter's syndicated national TV ratings can be incorporated into the AudienceXpress platform and enhance its syndicated measurement currency. More
Insight and analytics group BVA BDRC has launched synthetic data product Pixel.AI, which it says accurately predicts responses from restricted segments by training on existing and representative data. More
WPP-owned ad agency VML is to upgrade its proprietary digital commerce tech and retailer intelligence suite via a partnership with retail ecommerce management platform CommerceIQ. The latter's generative and predictive AI will help VML to optimize clients' digital shelf performance. More
Nielsen has announced an agreement with ridesharing network Lyft, to measure the audience for the latter's in-app advertisements delivered through Lyft Media. More
Ipsos has launched an Out of Home (OOH) advertising solution promising to help users assess and optimise OOH creative in as little as 24 hours. More
In the US, cultural intelligence specialist Collage Group has appointed Elizabeth Jackson as its first Chief Marketing Officer. She brings to the role more than thirty years of experience in marketing, strategy, insights and new product innovation. More
In New York, AI-powered ad tech company Smartly has launched Brand Pulse, which taps data from Comscore and GWI (Global Web Index) as well as its own sources to give users a holistic view of the customer journey, including ad impact. More
In Australia, video-based insight consultancy Qualie has appointed Lena Kelly as Senior Researcher and Strategist. More
Mishcon de Reya (MDR Group), a business services group with a focus on legal advice, has launched a market insights and analytics business called MDRi, providing strategic advisory services to businesses worldwide. Simon Tye will lead the new division as Chief Executive Officer. More
Comscore has launch its Social Incremental audiences service, part of its MMX Platform suite, in the UK. The solution measures incremental traffic across social media platforms, with deduplicated, person-level reach and a unified view across desktop, mobile and social. More
In Vancouver, BC, Canada, 'creator commerce' platform Trnd has launched a service called Advanced Brand Analytics, allowing users to evaluate their influencer marketing strategies with the help of data on creator performance, audience engagement and conversion. More
In California, eCommerce solutions and consumer analytics provider PriceSpider has announced a number of upgrades to help brands build seamless omnichannel experiences. They include new data sharing and integration tools. More
This month sees the launch in London of a new agency, Wren Insight, focused on customer closeness and led by qual researchers Jude Terry and Hannah Beech. More
New York-based Adelaide, which provides attention-based media quality measurement, has added coverage of CTV to its Attention Leaderboard service. More
In Dallas, 'Creator Commerce' company LTK has launched LTK 360, a full-funnel influencer marketing measurement and analysis platform, while adding CTV to the list of media for which users can create, launch and measure advertising. More
Multichannel eCommerce enablement and analytics platform MikMak has enhanced its insights offering with the launch of a Custom Report Builder function, as well as a CX optimization tool, 'Headless Commerce API'. More
Digital media measurement specialist DoubleVerify (DV) has expanded its partnership with media giant NBCUniversal, to provide program-level measurement solutions across OTT devices, including CTV. More
Comscore's programmatic ad targeting division Proximic has partnered with advertising and martech group Epsilon, providing contextual classification of sites to help the latter's clients monitor issues like brand suitability and inventory quality. More
SurveyMind, a UK-based AI transcription and analysis start-up, has announced upgrades including single-click analysis of transcripts to reveal key themes, differences and connections between a predefined set of interviews. More
In West Palm Beach, Florida, MR industry veterans Hugh Davis and Keith Price have launched ACKWEST Group, a holding company which will focus on buying and developing emerging tech-driven enterprises in the consumer insights and marketing services sector. More
UK television and video ad currency provider Barb has announced a major upgrade to its CFlight cross-media campaign reporting service. The tool now promises advertisers and agencies comprehensive campaign performance data against fourteen key traded audience groups. More
In Toronto, Canada, survey software firm Q-Fi Solutions has been acquired by co-founder and CTO Rafael Mangra, who is relaunching the company with a range of branded solutions. Mangra was previously a minority shareholder while the majority of shares were owned by The Logit Group. More
Consumer behavior data firm Circana has launched SalesTrack, which tracks brand performance relative to competition on a weekly basis within the Canadian foodservice industry. More
In the US, media measurement and optimization firm Prescient AI has secured $10m in Series A funding, with which to further develop its product, expand sales and add new media channel integrations. It has also enhanced its attribution model to measure the halo effects of campaigns on sales in the Amazon marketplace. More
In London, Verve has announced the promotion of its former Joint Head of Insight Richard Preedy to the newly created role of Executive Director and Head of Artificial Intelligence. The firm is 'relaunching' itself to emphasize its focus on 'three intelligences': Artificial, Human and Cultural. More
Australia's Commercial Radio & Audio (CRA) is to expand its regional audience surveys, conducted by Xtra Insights, to include more markets this year, while for the first time CATI surveys will be supplemented by the launch of online survey sampling in eight markets. More
In Boston, US, streaming technology company Brightcove has launched 'Publisher Insights', part of its Media Studio Premium solution, which provides real-time analytics specifically for news organizations and other organizations focused on rapidly and constantly updated content. More
In the US, consumer insights firm C+R Research has partnered with Nexxt Intelligence to offer clients 'deeper and more insightful responses' from survey participants using AI. More
Audience engagement veteran Josh Chasin is to advise digital marketing analytics platform FutureSight as it widens its focus to serve 'midmarket' customers. Chasin previously held senior roles at VideoAmp, Comscore, Arbitron and SMRB. More
Cambridge, UK-based analyst research delivery platform Content Catalyst has launched an AI-powered discovery tool to help researchers get rapid answers to natural language market intelligence questions. More
Miami-based PR platform Muck Rack has enhanced its measurement and reporting capabilities with new features for areas including media impact analysis, brand reputation insights and competitive analysis. More
Research platform Discuss has announced a Spring round of new product features, including expanded GenAI summaries for global research; a new one-stop-shop consumer reach tier for global brands; off-platform research capabilities; and enhanced machine transcription. More
Amperity, a customer data platform (CDP) for consumer brands, has announced two new generative AI capabilities, Explore and Assist. More
Insights group Savanta has launched a new AI-based application called TrendVue, allowing users to automate the research process and deliver personalised trend analysis across sectors. More
Customer data science pioneer dunnhumby has partnered with location analytics specialist Placer.ai in the US to provide retailers and CPG companies with a combination of on-and off-line customer insights and personalize customer communications and experiences. More
In the US, research agency Shapiro+Raj has added an AI Innovation Group to its Technology Practice, with Scott Swigart still leading the enhanced unit. More
Manchester, UK-based fieldwork firm Omnisis has teamed up with business and politics publication The Economist to launch an interactive tool predicting how people may vote in the next general election. More
New York-based Remesh has upgraded it AI-powered insights platform to allow users to upload research data collected on other platforms for analysis - including large quantities of open-ended survey feedback. More
Comcast Advertising, the ad division of Comcast Cable, has launched a new solution called the Signal Authentication Service, which it says will improve the accuracy of cross-screen reach and frequency analysis. More
US-based audience measurement company VideoAmp has unveiled a big data and technology 'engine' called VALID, which measures and targets cross-platform audiences and promises more efficient media spending, higher conversion rates and more accurate data for publishers. More
NIQ, the consumer intelligence company previously part of Nielsen and now combined with GfK, has launched a Global Media Division, which it says is 'designed to enhance the value advertisers derive from their marketing efforts' - and has appointed Lana Busignani to lead it. More
Behavioural understanding specialist iMotions has unveiled EduLabs, a platform integrating biometric technology solutions for use by academic institutions, departments and students. More
London-based APL Media is integrating the technology of US-based feedback software firm Social Asking, aiming to 'bring cutting-edge AI to audience engagement' and allow brands to understand their audience in real time. A new division of APL will serve as Social Asking's lead (UK) sales agent. More
Fitchburg, MA-based MR services and technology firm Jibunu has launched MR-LEAP, a solution designed to redefine efficiency in survey programming services. More
Ipsos has launched InnoExplorer, which uses generative and analytical AI to help clients accelerate innovation cycles 'from months to days' and improve success rates. More
Leap day - also apparently known as Rare Disease Day - sees the launch of a new insights company, PatientSight, operating a subscription based platform connecting life science organizations with survey findings for rare disease patients, analyzed and displayed in dashboards. More
AI-based insights firm Yabble has updated its synthetic research tool Virtual Audiences, allowing users to upload and integrate their own proprietary datasets to tailor the personas of synthetic respondents to suit their business. More
In the US, former Ipsos execs Dana Keilman and Nicole Munsey have launched Morning Light Strategy, which will provide insights and strategic guidance for clients looking to drive growth in the 50+ market. More
In a deal described as 'a world-first industry collaboration between media industry measurement bodies', OzTAM audience data for BVOD - the streaming and catch-up services offered by TV broadcasters - is to be integrated into Ipsos iris, the approved currency of IAB Australia. More
Marcoms group Stagwell, the owner of the Harris Poll and Harris X brands as well as Maru Group, has launched a new global research community called Unlock Surveys, with plans to add more than 200,000 high-quality, active survey members in 2024. More
London-based Humankind Research, which specialises in research for positive social impact, is adding a team offering standalone quantitative projects, and has hired Laura Moore and Amy Watson to lead it as Head of Quant and Quant Research Director, respectively. More
Estonian AI-driven firm AdoptoMedia has launched a 'one-stop-shop' marketing and revenue forecasting service under the CheckMedia brand, promising to democratize 'analytical power and forecasting abilities for marketing planning previously only available to the world's biggest corporations'. More
In the US, Allison Wilt and Steve Ingledew have launched ContextualY, a specialist B2B research agency whose four founding Principals between them boast more than a hundred years of experience supporting technology clients and stakeholders. More
In Oregon, identity verification specialist SheerID has launched two new services: Marketing Hub, a curated marketplace of solutions to engage communities; and DataConnectors, which streams verified first-party consumer data into more than 400 martech solutions including CRM and CDP systems. More
In Antwerp, Belgium, design-tech company iVisual has launched AI-based branding and packaging intelligence technology which it says will 'transform the way companies develop branding and packaging'. The new firm has appointed Julie Dumoulin as its CEO. More
Comscore has upgraded its Campaign Ratings (CCR) service to extend deduplicated audience measurement to the local market level, and says that for the first time CCR will integrate national and local linear TV, digital, streaming and social channels. More
In Canada, qual research tech firm Recollective has launched two new services, Recollective Connect and the Recollective Qualtrics Integration, helping research agencies and brands to engage their research participants 'seamlessly and efficiently'. More
Cross-media ad delivery and measurement platform Innovid has announced the availability of publisher-level outcomes analysis for all DSP and SSP campaigns, allowing brands and agencies to 'understand, assess and compare' performance in detail and 'without bias' across all their media buys. More
Atlanta, GA-based AnalyticsIQ has added to its range of healthcare solutions with the launch of an enriched National Provider Identifier (NPI) data offering, promising marketing and analytics teams deeper insights into healthcare providers (HCPs) as individuals, to improve targeting and engagement. More
In Glasgow, Scotland, former RBS and YouGov Sport exec Bruce Cook has launched SponsorLab, a new sponsorship measurement tool for sponsors, agencies and rights holders. More
The Market Research Society of India (MRSI) has launched a new Socio-Economic Classification System, ISEC, which it says is 'far more representative, stable and less volatile' than its predecessor, NCCS. More
Atlanta-based call tracking, marketing and lead intelligence platform CallRail has added AI-driven, self-reported attribution capabilities to its CallRail Labs innovation program, promising visibility into the impact on sales of branding, word of mouth, social media and other channels. More
New York-based audio analytics and research platform Veritonic has partnered with computer vision and attention AI company Realeyes to launch the Audio Attention Report, putting data behind the untapped potential of radio and podcast audio advertising. More
Yahoo has launched a rapid insights solution called PurpleLab, based on Qualtrics technology - initially in Australia and Southeast Asia. More
In New York, audio analytics and research platform Veritonic has launched Brand Lift Pulse, an addition to its established Brand Lift solution which it says brings its data to those running campaigns of any size. More
Digital media measurement and analytics firm DoubleVerify (DV) has enhanced its solutions for measuring and protecting clients against 'Made For Advertising' (MFA) content online, promising them the ability to 'optimize media investments, by carefully balancing brand protection and campaign scale'. More
Stamford, CT-based technology research and advisory firm Information Services Group (ISG) has launched a new product providing market intelligence for the buy- and sell-side dynamics of the IT and business services industry. More
Kantar has announced a partnership with computer vision and attention measurement specialist Realeyes, integrating the latter's Verify identity recognition software into the former's anti-fraud software QubedAI. More
Glassbox, which provides data and insights on the digital experience for web and mobile applications, has launched a new solution called 'Voice of the Silent' (VoS). The firm says traditional VoC programs capture feedback from an average of only 4% of customers. More
GroupM's new data / audience planning agency EssenceMediacom has formed a dedicated data, technology and analytics function to 'deliver business solutions to clients in the post-cookie era'. Poorani Adewole transfers in from Mindshare to lead the unit as Chief of Data, Technology and Analytics. More
UK-based agency Firefish Group has announced five promotions and seven new hires across the business. Fenella Twohig, Ciara Larkin, Rebekah Smith, Karen Chong, Chloe Lee, Jamie Robertson and Jonathan Dance all join the company. More
European consulting and digital services firm Sopra Steria has announced a partnership with media insights firm TRP Research to help broadcasters, advertisers and others understand the way television and VOD services are consumed across different devices and platforms by UK audiences. More
London-based insights consultancy Savanta has launched a new customer experience framework which it says will help companies more accurately drive revenue growth. More
B2B purchase intent data specialist TechTarget has announced a partnership with software review and assessment site G2, to help B2B enterprise technology buyers through the purchase cycle. More
San Francisco-based start-up Motif Analytics has emerged from private beta to offer general availability for its analytics tool - and has secured $5.7m in seed funding. More
Nielsen is expanding its Connected TV (CTV) measurement of YouTube ads into eleven additional global markets, including Germany, India, Japan and the UK. More
In San Francisco, retail analytics solutions provider Intelligence Node is expanding its offer for retailer clients and third-party sellers, promising an enhanced online shopping experience with more information to support product selections and purchase decisions. More
Australian market research technology platform Glow is developing its sustainability metric the Social Responsibility Score (SRS) as a standardized, cross-industry initiative and says it is currently being integrated into the offerings of Kantar, PwC Australia and other research and advisory businesses. More
Consumer research platform GWI has partnered with Dynata to launch a solution called GWI Audience Activation, offering end-to-end marketing including segmentation, profiling, planning and activation, for pre-built or bespoke segments using the firms' global audience data. More
Canada-based analytics and MR solutions provider Torfac has appointed Srinivas K M as Director of Client Development, based in Bangalore, India. More
Customer and employee experience firm Medallia has announced four AI-based innovations - Ask Athena, Intelligent Summaries, Smart Response and Themes - geared to personalising customer and employee experience; and has launched a fully self-service MR tool, Medallia Agile Research. More
Consumer behavioral data firm Circana has launched Liquid Data Engage, which allows retailers to manage market performance, category management, loyalty, supply chain, and retail media data assets in one solution, and identify opportunities for growth. More
New York-based dataroomHQ, whose platform brings SaaS clients' operational metrics together for business analysis and forecasting, customer targeting and financial planning, has announced a $3.5m funding round. Funds will be used to bring the platform to market after two and a half years in development. More
In the US, newly launched data collection firm Fusion Healthcare Fielding has launched the Health System Executives Panel, comprising C-Suite and Director level executives from healthcare organizations from hospitals and clinics to health systems and managed care entities. More
With election year well underway, Comscore has announced an integration with political data provider TargetSmart, giving the latter's clients access to the former's granular media planning and evaluation data. More
In the US, cookieless targeting and digital identity solutions firm Semcasting has launched RTVM, a tool offering political campaigns 'complete transparency' across platforms into which voters they have and have not 'reached' with which messages. More
Media measurement and optimisation platform Integral Ad Science (IAS) has rolled out an AI-driven Total Media Quality (TMQ) Brand Safety and Suitability Measurement product, across Facebook and Instagram Feed and Reels. More
In New York, Nielsen has announced it will expand coverage of its National TV out-of-home (OOH) panel this year, in order to 'fully represent all US TV households'. More
Former Ugam Solutions and Discuss exec Vinay Raj Rao has launched BioBrain, a platform which claims to 'seamlessly connect the entire research ecosystem' for improved efficiency and deeper insights. More
Comscore's audience and content targeting solutions division Proximic has been awarded a patent for its livestream contextual intelligence technology, which it says will help publishers monetize their livestream video inventory and increase advertiser confidence in buying it. More
Origin, a cross-media measurement initiative led by the UK's advertising trade group ISBA has added six more advertiser stakeholders, and says its platform is now 'up and running'. More
In New York, data collaboration platform InfoSum has inked a deal with DIRECTV Advertising, to create a first party data-matching solution for advertisers. More
Cross-platform viewing analytics company datafuelX has partnered with US consumer insights veteran MRI-Simmons, to enhance the former's device-level TV viewing data sets with the latter's demographic attributes. More
Software business Enghouse Systems has combined features from its Nebu and Survox products and rebranded them as Enghouse Insights. More
Purchase transaction insight provider Behaviorally has announced the launch of GLADYS, a platform collating and analysing data extracted from the moment of purchase to give clients real-time insights to launch effective packaging designs. More
In London, data-driven CXM company Merkle has launched a dedicated UK and Ireland Salesforce practice, promising clients the tools to optimise their use of data to enhance the customer experience. More
Audience intelligence platform Pulsar has launched a product called SEARCH, promising instant, search engine-style discovery of news coverage on any topic, across media types and languages. More
Mainz, Germany-based consumer insights and research tech firm Horizon has partnered with London's Bolt Insight, promising to provide clients with 'dynamic, conversational and behavior-driven consumer data in the pre-market phase'. More
Insights consultancy Nature has appointed Gareth Joe, formerly Associate Strategy Director at branding agency Principals, as Brand Strategist. More
Denmark-based behaviour analytics software firm iMotions has launched version 10 of its platform, promising 'deeper research possibilities with enhancements for setting up, building and managing studies and study design'. More
Consumer intelligence specialist NIQ has announced a deal with TruAudience, the marketing solutions division of global information and insights company TransUnion, combining FMCG purchase data with identity graph software to offer robust audience modelling. More
A new consulting and advisory firm focused on Net Zero and corporate sustainability has been launched in Denver, Colorado. Canopy Edge's offer will include measurement and strategy for science-based targets, ESG reporting and program management, and advice on messaging. More
Consumer intelligence provider NIQ has joined forces with Databricks to develop a Supply Chain Solution for retail clients, combining the latter's Data Intelligence Platform with the former's Connect / Discover platform to promise more accurate demand forecasting and better personalization. More
UK-based FlexMR has launched an integrated generative AI-based text analysis tool called TextMR, within its InsightHub research platform. More
CRM software giant Salesforce has announced a series of new data and AI-powered tools designed to enhance shopper experience by giving merchandisers and marketers a real-time understanding of customer behavior and preferences. The solutions are based on the firm's Einstein 1 Platform. More
In San Francisco, AI-based personalized content creation specialist Typeface has announced an integration with Microsoft's Dynamics 365 Customer Insights platform, which it says will reduce the complexities of end-to-end campaign management and enhance ROI. More
In the US, TV measurement company iSpot has launched a dedicated streaming measurement offering, with metrics for tracking audience consumption of CTV advertising, as part of its Unified Measurement platform. More
GroupM, WPP's media investment group, has announced it will integrate behavioral data into its Choreograph insights platform via Google's Audience Insights API. More
European data collection and research tech firm Bilendi & respondi has enhanced its Discuss multi-channel research platform, adding moderation skills for its AI research assistant 'BARI'. More
Data collaboration platform InfoSum has launched a new solution called Private Path, aiming to help client organizations securely maximize the value of first-party data outside the clean room environment. More
In Worthington, Ohio, consumer data and insights provider Prosper Insights & Analytics has announced a partnership with business data monetization platform DataPostie, which will make smaller bundles of Prosper's data available on demand via a Consumer Insights Marketplace. More
Audience data and omniscreen measurement tech firm SambaTV has announced a partnership with independent cross-media dataset HyphaMetrics, combining data from the former's opted-in devices and the latter's panel. More
In Pittsburg, USA, retail sector VoC specialist First Insight, Inc. has launched an app called My INSIGHT, promising merchants, designers and planners better understanding of their consumers for purposes including assortment building and rationalization. More
US-based research and advisory firm Information Services Group (ISG) has launched a suite of advisory services to help clients with the adoption of AI at scale; and has appointed company President Steve Hall as its first Chief AI Officer. More
Consumer data giant Experian has announced new partnerships with media marketplace Sonobi and first party commerce data firm Attain. More
French TV measurement company Médiamétrie has expanded its services to measure viewing across four screens as well as Out-of-Home, as of this month. More
New York-based consumer insights firm Buzzback has launched a new qualitative research platform called Studio, aiming to make custom qual a 'dynamic, agile and easy experience' without sacrificing quality. More
In London, media measurement and optimisation platform Integral Ad Science (IAS) has rolled out Quality Attention, a new product combining media quality, eye tracking and machine learning. The firm says the resulting transparent metrics will help advertisers increase ROI and boost conversions. More
Omniscreen audience measurement tech firm Samba TV has entered a strategic partnership with Snapchat parent Snap Inc., providing ad impact data for the entertainment vertical. More
The Insights Family, which provides intelligence focused on kids, parents and families, has relocated its Manchester headquarters to a larger space in the city centre, and has launched in the Republic of Ireland - described as its first 'Tier 2' market. More
Multicultural marketing agency Sensis has launched a specialist transportation division, SensisConnect, with a focus on public engagement / consultation and optimising communications. More
YouTuber MrBeast - real name Jimmy Donaldson - has beta launched ViewStats, an analytics tool for fans and creators on the video sharing and social media platform, showing subscribers, views and estimated earnings for popular channels. More
Consumer data and analytics firm NIQ has announced the launch of NIQ Labs, an innovation center which it says will 'harness the collective power of top-tier talent and capabilities acquired through strategic M&As'. More
TV ad measurement company EDO is to enrich its CTV ad outcomes data via a partnership with Experian, whose demographic attributes data will allow more granular measurement across the major TV platforms and manufacturers. More
DRNO's News Editor of seventeen years Mel Crowther passed away last week after a battle with cancer. Mel has been a wonderful colleague and the driving force in making this publication what it is today, as well as a well-loved figure in the industry, and I'm sorry I know her loss will come as a shock to a lot of you. More
Consumer insights firm Big Village has launched a platform called Audience Intelligence, promising to help clients understand, target and evaluate consumer and b2b segments. More
In New York, research tech firm SightX has added a Key Driver Analysis (KDA) feature to its platform, promising help in answering such questions as why customers buy and what makes them loyal. More
In New York, commerce intelligence platform MikMak has announced a product upgrade and a partnership with consumer data giant Circana, promising clients data on off-line sales lift from digital marketing, along with help preventing cart abandonment and converting shoppers. More
In Australia, Nielsen has rolled out a reporting platform for the country's new 'VOZ' cross-media audience measurement solution, based on the company's established eTAM software. More
London-based research operations platform Ayda has expanded its incentive payout capabilities to offer payments in USD and Euros - and its country coverage to 52 states worldwide. More
In the US, text analysis specialist Canvs AI has announced product upgrades for its thematic summarizing, AI Story Assist co-pilot and topic monitoring tools which it says will 'deepen consumer empathy, unlock data-driven storytelling, and boost research productivity and happiness'. More
Boston, US-based customer data collection and modeling specialist Snowplow has launched an app called Snowplow Digital Analytics, promising to accelerate insights for marketing teams and cut development costs and time for data teams. More
US-based tech insight provider Discuss has enhanced its capabilities for scaling qual research with the latest release of its People Experience Platform, featuring expanded 'Genie' generative AI tools and advanced global asynchronous research features. More
US-based media measurement, data and software solutions provider VideoAmp has a new Identity solution, integrating ID data from multiple providers in one system to help ensure advertisers and content owners their audience targeting is hitting the mark. More
Australian TV audience measurement body OzTAM says its Virtual Australia (VOZ) measurement solution is on track for launch in 2024, with media agencies set to begin embedding the VOZ database in their systems in the coming months. More
US-based self-service commerce solutions provides Cantaloupe Inc. has released two new analytics tools as part of its Seed Pro software platform: Seed Analytics and Seed Intelligence. More
Nielsen-owned entertainment data business Gracenote is launching an automotive data platform, giving easy access to its entertainment datasets for manufacturers looking to optimise in-car media experiences. More
Automated research tech provider quantilope has launched an AI 'co-pilot' called quinn, which it says will drive efficiencies in advanced method consumer research. The tool was developed in partnership with Microsoft. More
'In The Moment' emotive analytics firm Blue Yonder Research has been granted a patent in the US, UK and Europe for its Clickscape technology, which links measured emotions to specific moments in real time. More
UK ad currency provider Barb has awarded three contracts for audience measurement services: MetaBroadcast retains the metadata contract and adds the provision of interim overnight programme logs, while Clearcast will provide interim overnight commercial spot logs. More
Kantar has launched a research panel focusing on the beauty industry in India, continuously tracking and reporting purchases made by shoppers across four categories: face, eyes, lips and nails. More
In Kansas City, MO, consumer behavior analyst Consumer Orbit has launched a platform called Political Orbits, to help political planners and buyers, station sellers and political consultancies to target campaigns on local linear TV and digital media. More
Research platform Fastuna has launched a 'conversational agent' named Mia, which it says will deliver insight and generate ideas. More
In New York, TV ad marketplace FreeWheel has partnered with OrkaTV to provide marketers with a way to buy advertising in the free ad-supported streaming television sector (FAST). More
New York-based Out-of-Home ad services agency Billups has launched an analytics platform specifically for the tracking and measurement of OOH campaign performance; and the formation of Billups Labs, which will work on research and development for the firm. More
We are 25! On 29th Nov 1998 the first job ad appeared on mrweb.com. We're celebrating with the relaunch of our directories, under a new brand and with an ambitious new approach; and with Thank You's to our regular advertisers and some special offers for new ones. More
UK-based insight and foresight platform Signoi has launched a tool called Personalysis, aimed at transforming data sources such as segmentation reports into lifelike Personas. More
US-based, AI-powered sponsorship analytics platform Relo Metrics has expanded its broadcast viewing and valuation data into the Europe, Middle East and Africa region, as well as Asia Pacific. More
Kantar has announced the launch in Spain of its Campaign Audience Validation solution, which helps guide strategic decision-making for ad campaigns. More
Real-time consumer insights provider CivicScience has launched a tool called Sage, which it says will tackle concerns relating to trust in generative AI and deliver a 'reliable ally' for companies seeking actionable insights from data. More
US firm Aha Insights Technology has launched Aha Moments, a rapid response video capture solution, including a tool for making video highlights reels as well as AI-powered analysis features. More
Retargeting technology provider RTB House has launched generative AI technology which it says provides 'more precise' audience insights. More
European omnichannel advertising company Hawk was announced a strategic partnership with audience data company Samba TV, promising more effective targeting for clients. More
Dubai-based consumer research company Twentify has launched a tool called Qualsight.ai, promising more effective qualitative research with help from AI. More
UK-based broadcaster ITV has launched two measurement solutions, Addressable Lift and TV Auction Boost, allowing clients to measure TV ad business outcomes including web traffic, sales and profit. More
UK TV audience measurement and ad currency body Barb has outlined a timetable for its upgrade to unified TV advertising metric CFlight. The organisation has also hired Luca Vannini for the newly created role of Head of Campaign Audiences, leading delivery of total campaign reporting. More
US firm InContext Solutions, which offers 3D simulation software for retail, has launched a behavioral insights prediction model called Arrangement AI, using machine learning and AI prediction models to generate insights for planogram arrangement concepts. More
SurveyMonkey has rolled out its new technology - 'Build with AI' - globally. The software is powered by OpenAI and more than twenty years' of the company's data, allowing users to draft a survey by just describing the desired survey or goal. More
San Francisco-based predictive intelligence firm 6sense has launched a tool called Campaigns for LinkedIn, allowing clients to launch hyper-targeted LinkedIn account-based marketing (ABM) campaigns directly within the 6sense Revenue AI platform. More
In New York, audio analytics and research platform Veritonic has extended its 'long-form content analysis' solution to video. More
In the US AudienceXpress, which delivers targeted multiscreen TV advertising with a total reach of more than 300 million viewers, has partnered with Publicis-owned data firm Epsilon to enhance audience-based, convergent television buying. More
Digital insights provider Heap has announced new out-of-the-box dashboard features which it says 'guide users to actionable insights', specifically identifying friction points across the customer journey. More
Austin, Texas-based video advertising firm KERV Interactive has launched the Active Attention Index (AAI), billed as 'a breakthrough in attention measurement', which measures the quality and quantity of its user actions as they engage with its platform. More
Ipsos has launched three new syndicated studies monitoring the wider impact of anti-obesity medications. More
Insights consultancy Verve has launched an AI-generated solution called 'Intelligent Personas', which generates personas representing source segments within community panel datasets. These can be substituted for real respondents in difficult or repetitive research projects. More
US-based agency Kepler has incorporated YouGov's Profiles and BrandIndex solutions into its service, to provide clients with market intelligence on a range of categories, for use in media planning and buying decisions. More
Consumer behaviour specialist ViewersLogic has launched a cross-platform media planning tool, fed by single-source data collected 24/7 from the firm's panel of consumers and using behaviour-based filters to identify target audiences. More
Kantar has launched a proprietary attention framework, which uses facial coding and new gaze monitoring components to give advertisers measures of both active and passive attention, and uncover how well ad content captures the attention of viewers on a second-by-second basis. More
Digital media measurement and analytics platform DoubleVerify (DV) has launched its DV Publisher Suite in Japan, promising publishers and brands the tools and insights to improve ad delivery, enhance inventory quality and drive performance. More
Research tech firm SightX has launched a Generative AI 'consultant' called Ada, which the firm says can suggest which experiments to run, and build projects to provide users with the best audience to target. More
US-based cookieless targeting specialist Semcasting has received a new patent for an ad targeting system based on 'IP Media Zones', which integrate contextual audience preference with marketers' identify graphs. More
Communications specialist MHP Group has launched a brand strategy offer called 'Reverb', building on its expertise in behavioural science to bring together strategy, creative, design and employee engagement. More
Marcoms group Stagwell has partnered with Google to develop generative AI marketing solutions to support its network of agencies, clients and product development teams, using the Stagwell Marketing Cloud (SMC). Services will include translation for MR and survey solutions. More
In California, this week saw the launch of a new company offering an 'observability intelligence platform'. Flip AI, which has raised $6.5m at launch, taps a large language model (LLM) to predict problems and analyse causes, deriving insights from the outputs of other firms' observability tools. More
UK-based strategic insight and customer analytics group STRAT7 has launched a generative AI tool called strat7GPT, which ingests and analyses unstructured data uploaded from any text-based source, including verbatim survey responses, transcripts, PDFs, presentations and call logs. More
Consumer intelligence business NIQ has launched an omnishopper panel, which exceeds 30,000 Australian households and provides data for around 70 retail banners across a number of sectors. It is underpinned by a mobile consumer rewards app which captures data from 250,000 receipts per month. More
London-based MR data visualization and PowerPoint automation specialist Indico Labs has updated its SlideGen reporting software. More
In New York, TV ad marketplace FreeWheel has launched a tool called Audience Manager, promising publishers faster audience activation across screens. More
In the US, AI-powered sponsorship analytics platform Relo Metrics has launched a solution called 'Relo Census', allowing stakeholders to benchmark performance, identify market trends, and gather real-time competitive intelligence. More
Asia-focused online MR specialist GMO Research has launched an API connection method called 'Organic Sampling', which it says will enhance targeting accuracy, improve user satisfaction and promote a 'significant uptick' in survey completion rates. More
Ben Marks, the founder and former CEO of London-based youth insight and panel business YouthSight, has set up a new MR agency called Electrify Research, aiming to improve understanding of home-owner decisions on heat pumps, EVs, rooftop solar and other green home options. More
Tiburon, California-based company Jon Peddie Research has launched a consulting division to be known as JPRi. The new unit will provide strategic advice on product pipeline, marketing roadmap, M&A opportunities, and internal efficiency for clients in the Game Tech market. More
In the US, data clean room software developer Habu has partnered with ad performance analyst NCSolutions (NCS), to use the latter's consumer purchase data to help brands uncover and accelerate new insights. More
Consumer data giant Circana has announced an agreement to give clients of marketing tech company The Trade Desk access to its Media Lift solution, providing authenticated audience targeting and multi-retailer measurement. More
Dallas-based personalization platform Monetate has launched a Journey Analytics tool, allowing users to view and evaluate customer experiences and behavior, including comparison of different promotional or operational variants under consideration. More
US-based search intelligence platform Captify has launched TV Search Lift, a proprietary study which evaluates the success and outcomes of CTV campaigns using on-site search data. More
Qual insights platform Voxpopme, known for its asynchronous video surveys and analytics, is launching an AI-powered tool called Live Interviews, promising to make in-depth qualitative research 'faster, smarter and more economical'. More
In the US, former TNS and Lynx Research Consulting exec Chris Hauck has launched a new agency, SCORE Metrics, which aims to improve on traditional NPS methods by setting responses in a competitive context. More
Nielsen has partnered with consumer research platform GWI to launch 'the Nielsen GWI Fusion', promising clients 'more comprehensive insights' into US TV audiences, cross-media behavior and its drivers. More
Cadent, a provider of advanced TV advertising solutions, has announced a partnership with Comscore's programmatic unit Proximic, integrating two of the latter's services into the Cadent Aperture platform. More
Cultural intelligence specialist Collage Group has launched an AI-based solution called fluen.ci which it says gives clients 'instant access to culture-centric, brand-specific insights'. More
Independent ad platform Equativ has announced a partnership with video data platform IRIS.TV, integrating the latter's smart content identifier the IRIS_ID into a new marketplace for online video and CTV advertising. More
Digital media measurement and analytics provider DoubleVerify (DV) has announced a partnership with grocery tech company Instacart, allowing advertisers to verify media and optimize performance across the platform. More
PR group Hill+Knowlton Strategies has announced the formation of a global Intelligence + Technology capability; a partnership with Pendulum Intelligence; and the launch of a proactive analytics tool, H+K Sonar, which helps firms detect, predict and mitigate harmful narratives online. More
Real-time cross-media attribution and measurement firm Kochava has enhanced its AI tool set with the launch of AI Prompt, which it says uses natural language processing to understand multiple languages and help marketers access and analyze their data. More
Qualtrics' fast customer feedback business Delighted has launched Delighted Surveys, challenging template-based quick response providers like SurveyMonkey and Typeform. More
Comscore has added social media metrics to its Media Metrix Multi-Platform suite, which already provides a deduplicated view of audiences across desktop and mobile. More
DIY online survey synonym SurveyMonkey has launched Build with AI, a survey creation feature powered by OpenAI's GPT-3 software. More
Inight platform and sample exchange Cint has enhanced its attitudinal measurement product, Lucid Impact Measurement, with the integration of social media platform measurement. More
Kantar has announced a 'broad expansion' of AI capabilities within its brand strategy and creative development portfolio. They include Link subscriptions, to help stretch ad testing budgets; celebrity recognition in Link AI testing; predictive eye tracking; big data for threat detection; and help with 'sonic branding'. More
Panel provider Bilendi & respondi has added a 'Niche Sampling' offer, giving access to 'incredibly specific target groups', including those based on geolocation, transport routes used, rare medical conditions, niche product consumption, sports interest and b2b characteristics. More
Proximic, Comscore's programmatic ad targeting division, has announced new audience segments based on exposure to specific political campaigns and local TV programs. More
Social media analyst Social Standards has launched a solution called Brand Maps which identifies fast-growing brands - including new entrants to a market which have not yet realised their potential in stores - and profiles their audiences. More
Comscore has announced the integration of Roku - which it says is the number 1 TV streaming platform in the US, Canada and Mexico - into its flagship Campaign Ratings (CCR) cross-platform solution. More
Cross-media audience measurement solution Beatgrid has announced a partnership with marcoms firm PHD Australia, a part of Omnicom. More
Kantar Public has teamed up with AI-based performance consultancy Faculty AI to launch a tool to improve the data synthesis stage of qualitative research studies. More
In the US, AI-powered sponsorship analytics platform Relo Metrics has announced a strategic partnership with SponsorPulse to offer asset-level validation of sponsorship performance for the National Hockey League (NHL). More
Singapore-based decision science firm Blackbox has partnered with Qualtrics to launch SensingSG, a platform giving real-time insights into community sentiments, attitudes and behaviour in Singapore. More
Today sees the launch of Ipsos RISE, which combines the group's corporate reputation and public affairs expertise with AI to provide 'a ground-breaking platform for modern brand, risk and reputation management'. More
Streaming service Netflix has made ad measurement a 'top priority', and will build on a recent partnership with Nielsen in the US to offer similar capabilities to partners in other countries, according to co-CEO Greg Peters. More
Users of consumer research platform Attest can now enhance surveys with video responses, adding a qual element to the firm's existing quant offer and bringing them together in its dashboard. More
Newcastle, UK-based research consultancy differentology has appointed Stuart Tagg as Head of Clients. More
Nielsen has launched its ONE Content cross-media measurement solution in a first country, Denmark, with plans to roll out around the world over the coming months. Sister product Neilsen ONE Ads is already available in twenty markets. More
Technology markets research and consulting group Forrester has launched an AI tool called Izola, allowing users to query its knowledge base and receive 'a clear, synthesized answer' via a chat interface. More
UK-based coding software provider codeit has launched a tool called themeit, which automatically extracts themes, autocodes verbatim data and applies sentiment analysis using generative AI. More
In the US, NIQ - once Nielsen's consumer data division - has launched a service measuring sales on social media eCommerce platform TikTok Shop, offering users data on sales volume, value and market share at the brand level. More
Neighborhood networking service Nextdoor has launched new solutions to help users measure and optimize ad performance, both on- and off-line. More
Stockholm, Sweden-based market intelligence and search specialist MyTelescope has released an AI-based platform using search data to spot opportunities, identify market trends, analyse purchase intent and forecast future sales and market share. More
Audio analytics and research platform Veritonic has announced that clients can now measure the performance of embedded or 'baked-in' audio ads via pixel-based brand lift measurement on listener ad exposure. More
In Sydney, Nielsen has partnered with audience tech firm Eyeota and synthetic population modeler RDA Research to offer Australian advertisers and marketers enhanced access to its CMV dataset (Consumer and Media View). More
In-the-moment video research platform Indeemo has upgraded its platform to allow users to import depth interview and focus group content directly from Microsoft Teams and Zoom, and to analyse them 'in minutes' using Generative AI. More
Canadian marketing services and data firm Environics Analytics (EA) has expanded its partnership with data marketplace Snowflake, to broaden the functionality of its EAVault clean room service. More
dentsu has announced agreements with seven media partners who will use the global marcoms group's own proprietary system for ad buying and placement. The system taps subsidiary firm Merkle's Merkury database and M1 audience profiles, and gets its audience estimates from VideoAmp. More
San Francisco-based automated data curation specialist Cleanlab has secured $25 million in Series A funding to expand its operations; and has launched new features to deal with 'unreliable outputs' from Large Language Models (LLM). More
Cloud-based marketing platform Zeta Global has announced new AI-enabled features for marketers looking to improve results and upgrade the consumer experience. The new additions include forecasting, modeling and attribution capabilities, and a customer intelligence app. More
Marcoms group Stagwell has announced details of a suite of integrated, AI-based research products on which its Harris Poll and Maru agencies are working together. To be known as 'Harris Quest', this will include AI-enabled self-service polling and other 'instant information' SaaS solutions. More
Origin, the cross-media measurement initiative of the UK's advertising trade group ISBA, is to work with US-based cross-screen analytics provider Samba TV, to test television data from the latter's proprietary automated content recognition (ACR) technology. More
DIY online research pioneer and enterprise feedback platform SurveyMonkey has added MaxDiff Analysis features, using industry standard Best-Worst scaling methodology to assess respondent's preferences. Existing customers on Advantage or higher plans get the tools for free. More
Toronto-based conversational AI company Nexxt Intelligence | inca, has announced the launch of inca AI Coding, which codes open-ended survey data. More
UK-based digital transformation consultancy Kin + Carta has officially opened its Southeast Europe delivery hub, following its acquisition of Bulgaria and North Macedonia-based software development company Melon Group early last year. More
Unified customer experience management platform Sprinklr has expanded its dashboard coverage to include Google and YouTube's new AI-powered ad solution Demand Gen Campaigns. More
Media and streaming group Paramount Global has announced a deal with TV audience measurement company iSpot.tv, whose Unified Measurement service will serve as an ad buying currency for the broadcaster's linear and streaming TV in the US. More
In New York, healthcare research veterans Jerry Arbittier and Chris Lee have launched Fusion Healthcare Fielding, offering 'full service fielding solutions' for the sector. More
Supermarket giant Tesco and its data division dunnhumby have announced further new features on the Tesco Media & Insight Platform, including ads on 'Scan as You Shop' handsets, product placement options, and collaboration with the ISBA over standardisation of retail media measurement. More
Eye tracking hardware and software specialist Tobii has launched a product called UX Explore, allowing researchers to conduct eye tracking and attention measurement studies and tests at scale via mobile phones. More
Adelaide, Australia-based omnichannel attention measurement company Amplified Intelligence has partnered with AI firm Chalice Custom Algorithms to combine its attention data with smart bidding technology. More
London-based research software and solutions firm E-Tabs claims to have 'eliminated the hassle of bulk charting in PowerPoint', with the launch of a cloud-based 'pick and mix' slide generator called SlideCraft. More
NPAW, which offers analytics solutions for online media companes and has offices in Barcelona and New York, has launched a content optimization tool called Publisher Analytics. Features include real-time A/B testing for content elements. More
Nielsen has rolled out its Nielsen Media Impact (NMI) solution in South Korea, offering clients there deduplicated media consumption metrics across multiple platforms, via a single planning interface. More
In New Zealand, insights platform Yabble has launched a product which offers real-time interaction with virtual audiences that emulate real customers. More
Insights consultancy Verve and full service agency Basis have formed a global partnership to develop an initiative called 'CoLab' - to address the 'growing respondent quality problem'. More
In the US, retail tech firm Stackline has launched a tool called Beacon Pro, using AI to help brands predict future sales, traffic, conversion, marketing and operational performance across every product. More
AI-powered consumer brand tracker.Brox.AI, which was set up earlier this year by two of the creators of YouGov Signal, has raised $1.9m in a seed funding round. More
Boutique agency Intuit Research has partnered with Kantar's Profiles division to launch a syndicated survey called Media DOTS (Media Data on Target Segments), tracking the profile, mindset, media habits and product consumption of the general population (aged 12 to 64) in Hong Kong. More
Consumer and media intelligence specialist Cision has integrated Dow Jones titles - including The Wall Street Journal, Barron's, MarketWatch, Investor's Business Daily and Dow Jones Newswires - into its intelligence platforms. More
In the US, knowledge management platform Northern Light has added a feature called 'QuickBoards' to its SinglePoint suite of MR portals, enabling any user to create a topical market or competitive intelligence research dashboard in seconds. More
In the US, independent grocer automation software provider Storewise has launched a tool called PriceFind, which delivers access to details about competitors' pricing on hundreds of everyday products, such as common grocery items. More
Self-serve programmatic ad platform StackAdapt has partnered with B2B web site visitor identification software developer Lead Forensics, to expand its ABM (account based marketing) Targeting and Measurement solution in the EMEA and Canada. More
User experience (UX) platform WEVO has launched a tool called Pulse, which combines generative AI and data from WEVO's more than a million user research participants to enable product, marketing and design teams to 'take a pulse' of user experience. More
In the US, podcast database Podchaser has launched a predictive language modeling capability, allowing advertisers to refine their podcast audience targeting initiatives. More
Dentsu has launched a cookieless solution called Contextual Intelligence for Connected Television (CI for CTV), allowing advertisers to understand where their ads are being placed within CTV inventory, and offering keyword targeting at the video level. More
In France, former Cint COO JD Deitch has launched Passaggio, a company helping insight and analytics firms among others to achieve operational excellence. More
Audience measurement division Kantar Media has launched its Campaign Audience Validation product in Chile. More
CTV and cross-screen advertising company LG Ad Solutions has developed a targeting and measurement solution called LoopIQ, in partnership with consumer purchase insights firm Affinity Solutions. More
In Johannesburg, pan-African data and analytics firm Sagaci Research has announced the launch of SagaCube, a dataset based on regular questioning of consumers in 26 countries across the African continent. More
In the US, online sample marketplace PureSpectrum has made its PureText respondent screening solution available as an external API, which it says will add a 'critical layer of security and confidence' while saving hours of manual text review to any insights platform. More
Comscore's dedicated programmatic targeting division, 'Proximic by Comscore', has launched three new and expanded contextual solutions, to deliver access to ID-free audiences across platforms. More
Online survey specialist SurveyMonkey has launched a solution called Forms, to help users create web forms with purpose-built templates, customizable fields and third-party integrations, as well as advanced features including data and workflow automation tools. More
In the US, strategy and insights firm Quester has launched a brand-building methodology called DRIVE, which the company says 'puts real people and their love and emotional connection to brands at the heart of the creation process'. More
In Sorbiers, France, former QualWorld and SODA International employee Karolina Jasek has launched Conwalia, a full service boutique MR agency focused on on the health and wellness sector. More
In Needham, Massachusetts, data modeling and analytics provider in4mation insights (i4i) has launched Optimetry, described as an 'always-on' SaaS optimization tool giving clients access to 'marketing mix model data for dynamic scenario planning over the life of marketing campaigns'. More
Human insight business One Minute to Midnight has launched a dedicated global quantitative unit called 'One Minute to Midnight & Counting'. More
London and China-based insights and analytics growth consultancy Freemavens has launched a machine learning model called 'TILT', to help businesses identify which real-world factors are impacting the performance of a category or brand. More
Insight tech specialist Rival Technologies has expanded its mobile research platform with new AI-based reporting and chat branding capabilities. More
In the US, programmatic advertising and media automation solutions provider Basis Technologies has announced an integration allowing marketers to measure Snapchat ad performance from a demand-side platform (DSP). More
Ipsos North America has launched an industry-wide initiative called 'The Path', a forum for insights and analytics leaders to share details about their careers and advice to inspire the 'next generation of professionals'. More
Full service research agency mindline has appointed five former execs from consultancy Happy Thinking People, for its new Berlin-based qual unit mindline explore. More
WPP-owned marcoms network Wunderman Thompson has launched an AI-powered creative testing tool called 'Reveal', which measures the attention and the emotional connections that people have with brand content. More
Agriculture and animal health specialist Kynetec has launched a tool which integrates crop protection market data, sourced from growers, with data sources such as macroeconomic indicators, climate data and demographic trends, to provide a multi-faceted view of the agricultural market. More
The UK's TV audience measurement body Barb has upgraded its API to include non-linear viewing on broadcaster video-on-demand (BVOD); subscription video-on-demand (SVOD); video sharing services and viewing on PCs, tablets and smartphones. More
US-based customer intelligence platform InMoment and digital experience analyst Contentsquare have partnered to help marketing CX teams visualize customer experiences and understand web site and mobile app visitor behavior. More
Los Angeles-based research company MarketCast has launched a brand tracking solution combining consumer data, ad performance data, and a 'brand fandom' framework, to help marketers understand how their brand's performance is shifting. More
In New York, former Medefield and Dynata exec Brendan Egan has set up a healthcare fieldwork and sampling firm called Brightside Research Solutions, with targets including patients, healthcare professionals and healthcare B2B stakeholders. More
In the US, consumer intelligence platform MFour has launched two AI tools which it says will enable anyone to conduct, analyze and implement market research 'like an expert'. More
In Idaho, USA, a new proprietary healthcare MR panel has launched. Enos Answers is led by CEO Jason Freeman, former COO of SurveyHealthcare. More
US firm Infuse Reviews has launched out of stealth mode, offering an 'all-in-one' platform to help businesses manage their online reputation, gather customer feedback and enhance customer experiences. More
Untold Insights, which combines customer insights with AI, has launched a Gen Z AI persona through which it says users can have a 'direct conversation' and gain insights from their target audience segments. More
Digital media measurement and analytics platform DoubleVerify (DV) has expanded its brand safety and suitability solution, allowing advertisers to monitor and avoid MFA (Made for Advertising) sites, and identify MFA content. More
Swoop, which provides healthcare audiences to the pharma and life sciences industries, has launched a solution called 'Predictive AI Adherence Targeting', allowing healthcare advertisers to predict and engage those patients who are likely to fail to take their medications appropriately. More
WPP's consumer data specialist Wavemaker has launched a toolkit to help its consultants identify and assess the growth opportunities clients miss due to lack of adoption of marketing practices - such as AI-based innovation, addressability, eCommerce and advanced analytics. More
In Tokyo, GMO Research has launched a function to identify and exclude 'ghost completes' from its Asia Cloud Panel, which currently comprises 48.9 million consumers across sixteen countries and regions. More
Consumer behaviour specialist ViewersLogic has launched its Single-Source Panel app on iOS. The panel was previously only available for Android users, and the firm says the expansion makes the panel more representative of the UK population. More
Digital analytics specialist Heap has expanded its data analysis tools, to enable enterprises to understand actions users take across all platforms, at speed. More
Nielsen's entertainment data provider Gracenote has launched a program to help content publishers and broadcasters get their 'Free Ad-Supported Streaming TV' (FAST) channels and programming distributed by major streaming platforms. More
US-based facial analysis tech firm Affectiva has launched a new metric within its Emotion AI offering, measuring attention signals such as gazing away, speaking and drowsiness, on behalf of brands, advertisers, entertainment companies, and their market researchers. More
Indian healthcare and medical fieldwork specialist Krea eKnowledge has launched an agile research offering called 'Kyte', promising rapid turnaround research services to pharmaceutical, life sciences and health-tech companies. More
US marketing analysis and digital marketing optimization specialist Marin Software has integrated with CRM platform HubSpot, allowing marketers to target audiences at the right moment with personalized experiences. More
First-party data platform Dynata has signed an agreement with American multinational telecoms and media conglomerate Comcast, whose data will be licensed and integrated into Dynata's advertising solutions product suite. More
In the US, video feedback platform Discuss has added new features to its People Experience Platform, including generative AI-powered research summaries, enhanced asynchronous research tools, and an expanded network for global recruitment. More
In India, Kantar has launched a solution called Sensory eValuate, which uses research to help evaluate consumer products using the five human senses. More
Insights-based consulting firm SKIM has opened an office in Paris, France - its fourth location in Europe and tenth worldwide. More
In the US, human experience platform dscout has launched a usability testing feature; and added a new user type, the Contributor Seat, allowing stakeholders to get more involved in the project process without handholding by research specialists. More
In the US, business data and analytics provider Dun & Bradstreet has launched its first Global Business Optimism Insights report, tracking the sentiment of businesses around the world. More
In Washington DC, decision intelligence company Morning Consult has launched an insights solution called Audience, which draws on millions of demographics, psychographics, and user habits collected every day from surveys conducted in more than 40 countries. More
Nielsen is to make the 'Big Data' element of its Nielsen ONE hybrid service 'available for measurement' this month. Although this has yet to gain accreditation, the MRC's George Ivie says he is not looking to block a move which appears to promise substantial benefits for smaller networks. More
MR and advisory company Savanta has announced the extension of its Business Tracker to France and Germany, promising a comprehensive view of business attitudes based on 1,000 interviews a month in each country. The Tracker currently runs in the UK. More
In France, qual healthcare fieldwork specialist QualWorld has launched a new venture called Experts Advice, focused on the recruitment of established healthcare subject-matter experts on behalf of clients including financial institutions and startups. More
US-based qualitative and rapid research software developer EthOS has added a screen-recording tool, backed up with features including verbal commentary by subjects; automated transcriptions; and AI-powered analysis. More
UK commercial radio industry body Radiocentre has launched a free online tool called 'Audio Need-states Navigator', to provide media decision-makers with audience insight based on data from its Generation Audio study of listeners. More
Manchester, UK-based mobile device data firm RealityMine has enhanced its video measurement offering with a tool called Connect, allowing for analysis of content consumption across major streaming platforms and all connected devices. More
SOCi, a marketing platform for multi-location brands, is launching a solution called Genius Social | Engagements, which uses artificial intelligence to generate 'on-brand' personalized responses to 'all' engagement types including social media networks. More
Leeds, UK-based consumer intelligence firm STRAT7 Researchbods has opened a business unit dedicated to ensuring the integrity of respondents taking part in online quant surveys. More
London-based DMR (previously known as DigitalMR) has launched an AI 'theme identification' feature for social media listening, allowing users not just to listen to what their customers are saying, but also to predict what they will say next. More
In the US Circana, the company formed from the merger of IRI and the NPD Group, has launched what it describes as its first 'guided survey solution'. Fast Feedback Guided Surveys taps the consumer insights platform of partner firm Zappi and targets 'small to midsize CPG brands'. More
Experience management firm Qualtrics has launched a 'Complaints and Grievances solution', to help healthcare clients gather and act on feedback from patients, and improve the quality of care. More
London MR and CX firm Watermelon Research has spun out a technology-focused operations agency called Calico, billed as a 'one-stop shop' for the operational needs of other insight firms. More
In the UK, operations support MR business Omnisis has launched a brand called WeThink for its public opinion polling work. More
Indonesia-based music data analytics service Songstats has launched a digital marketing and audience engagement platform called Songshare, which automatically aggregates all music links across streaming services and social media platforms. More
Sky Media has launched an ad targeting tool called Viewing Passions, which uses the group's first party data to create and target audiences based on viewing of a particular show or channel / genre. More
US-based podcasting company Libsyn has launched a feature called Predictive Contextual Targeting, to enhance ad targeting abilities for podcast advertisers without relying on cookies. More
In the US, AdTech platform AudienceLab has launched a proprietary audience graph, called XactMatch, providing a solution to match web site traffic to online profiles, without the use of cookies. More
TRA Labs, the ventures arm of Australian insights firm TRA, has partnered with innovation studio Previously Unavailable to launch Ideally, a platform promising 'fast, affordable and accessible customer insights to help bring great ideas to life'. More
In the US, the Census Bureau has announced it will establish a new federal Advisory Committee to consult on meeting the challenges posed by the next decennial count in 2030. More
In the US, financial institution customer engagement platform TotalExpert has upgraded its Customer Intelligence solution to help clients drive greater customer loyalty via greater understanding of their needs, and more personalized communication. More
Marcoms giant Omnicom has announced an expansion of its partnership with corporate comms group Criteo to encompass digital shelf and other retail data; and a new deal between its OMG media services division and customer data science pioneer dunnhumby. More
US-based online news aggregation, content rating and discussion web site Reddit has launched two new tools to help advertisers measure campaign performance: Reddit Brand Lift and Reddit Conversion Lift. More
British-based behavioural intelligence platform NumberEight has unveiled an ID-less ad targeting product, Euclid Lite, allowing users to pitch ads based on age and gender without the use of any kind of personally identifiable information. More
Austin, Texas-based research and CX software and solutions firm QuestionPro has added a new feature, QxBot, to its platform, making use of generative AI to offer users the power to build 'quick, creative surveys... in seconds' via a conversational interface. More
New York-based customer engagement platform Emplifi has launched Unified Analytics, an integrated solution to analyse and present customer data in an easily digestible format. More
In Australia, outdoor digital media company QMS Media has launched Performance+, billed as the first audience based post-campaign analysis tool for the country's out of home advertising sector. More
In the US, Comscore has partnered with the ANA's SeeHer movement and announced the launch of GEM Audiences, a digital planning tool providing advertisers with insights into the significance of gender equality for their target groups. More
Columbia, MD-based 'roadway intelligence' provider Rekor Systems Inc. has launched an application called Vehicle Insite, promising bricks-and-mortar clients such as shopping malls, hotels, theme parks, destination resorts and casinos data on traffic patterns and individual vehicles. More
Mobile app measurement and attribution platform AppsFlyer is launching new features allowing marketers and users, with or without SQL expertise, to query data in its Clean Room. More
In India, survey programming and data processing platform Cursory Technologies has launched an AI-powered automation tool called 'Brisk', which provides do-it-yourself and 'do-it-for-me' solutions for survey programming, data tabulation, quality assurance and verbatim analysis. More
Customer experience management (CXM) company Merkle has launched a Google Technology Practice, which it says will fulfil marketers' demands for customer experience solutions and privacy-centric measurement. More
In the US, long-time industry exec AJ Keirans has launched a consulting and field services company called Good Human Partners (GHP). More
Kantar has expanded its Worldpanel Central America (CAM) consumer panel to cover the Dominican Republic. The newly enlarged panel measures consumer behaviour across 63% more households in the CariCAM (Caribbean and Central American) region. More
US firm Quotient has launched a digital out-of-home (DOOH) offering, through which retailers can integrate their first-party data with its location-based intelligence and media measurement to identify the digital screens most likely to reach target consumers and increase store visits and sales. More
Ipsos has launched a report called ESG Watch, to assess public perception of company performance on environment, social and governance (ESG) issues, and understand how these perceptions help shape brand value and other sector-wide insights. More
In the US, AI-powered customer intelligence platform Dialpad has launched a large language model (LLM) called DialpadGPT, offering features that automate tasks for enterprises to help them improve customer service, sales, and recruiting experiences. More
In the US, experience management (XM) specialist Qualtrics has launched new purpose-built video feedback solutions, which use generative AI, real-time analytics and predictive insights to help organizations conduct 'smarter, faster research', and respond faster to customer needs. More
In the US, sponsorship analytics platform Relo Metrics is integrating viewing data from TV software and data platform VideoAmp, allowing clients to measure the value of on-camera sponsorships and brand exposure during a live event. More
CX and insights firm Alida and insights platform Discuss have deepened their partnership to extend the former's qualitative research solutions, adding Discuss's moderator capabilities to Alida's managed service offering in its Video Discussions product. More
Data collaboration specialist LiveRamp has expanded its partnership with social media platform Pinterest to help advertisers target audiences on the latter's global platform. More
Israel-based ad optimization company Nexxen has partnered with UK-based attention measurement platform Lumen Research, to deliver the latter's 'first' omnichannel solution to advertisers across CTV, online video and display. More
Podcast analytics and audience insights platform CoHost has launched a feature called 'Advanced Audience Demographics', to provide an analysis of who listeners are - with data including age, gender, household income, interests, hobbies and social media consumption habits. More
Media agency network UM, part of IPG Mediabrands, has launched a tool called Shoptimizer, providing data to help brands allocate budgets, improve measurement, optimize their retail offer and be more agile. More
WPP has partnered with DXP provider Optimizely, to help clients offer the best digital experience to each customer. More
GfK has become a 'Brand Lift' partner on Meta Partners Inc., with the addition of a solution called Campaign Amplifier which measures the lift from brand advertising on Facebook and Instagram. More
In the UK, a group of AI sector specialists are launching a qualitative research analysis chatbot called CoLoop, through which researchers can upload interviews, ask questions and receive referenced answers which instantly link back to verbatim and audio / video evidence. More
In the US, SEO and marketing solutions company Moz has launched a metric called 'Brand Authority', allowing marketers and public relations professionals to measure online brand strength on a scale of 1 to 100, and analyse the competitive landscape with an 'all new' brand comparison visualization. More
In the UK, long-time Illuminas exec Julian Adams has launched an agency called De Novo Research, which will aim to 'understand people through the summation of their experiences'. More
US-based continuous testing specialist Tricentis has added a solution called Tricentis Device Cloud (TDC) to its portfolio of mobile testing products, allowing companies to produce, manage and analyze apps on mobile devices, at all stages of the development lifecycle. More
Experience management platform Qualtrics has launched a solution called Digital Experience Analytics (DXA), allowing client organisations to create visual replays of consumers' behavior on the web. This includes frustration signals like error clicks, 'rage clicks' and 'mouse thrashes'. More
Sky Media, the ad sales arm of broadcaster Sky, has enhanced its AdSmart addressable platform to allow brands to target audiences based on specific online search behaviour. More
Marcoms network Dentsu and its data-driven customer experience management (CXM) firm Merkle have partnered with CRM firm Salesforce to help brands use generative AI to deliver, manage and optimize connected customer experiences. More
MENA-focused online research firm Tawasol has launched a fortnightly omnibus called Omniview, promising organizations in the United Arab Emirates, the Kingdom of Saudi Arabia and Egypt 'rapid and affordable' market intelligence. More
New York-based cold chain sector business intelligence tool SnoFox has launched out of stealth with $4.5m of seed funding, which it will use to reach new customers in more markets across the US, and to hire new talent. More
Omnicom Media Group (OMG) UK has launched an environmental, social and corporate governance (ESG) tracking tool called OMG Impact, to measure media owners' ESG practices and benchmark them against media investment strategies. More
Israel-based digital market intelligence company Similarweb has announced the beta launch of its 'SimilarAsk' AI assistant, through which clients can uncover insights from the firm's digital data using natural language queries. More
US-based predictive analytics specialist AnalyticsIQ has partnered with consumer segmentation firm Claritas, allowing clients to use the latter's PRIZM Premier segmentation codes combined with people-based marketing data, to conduct personalized marcoms programs. More
Ipsos Australia has launched its Employee Experience Research and Advisory practice, following the recent acquisition of Big Village Australia. More
Publicis Groupe's eCommerce analytics platform Profitero has launched a chat-based AI assistant called 'Ask Profitero', which uses generative AI and commerce analytics to enable brands to optimize the digital shelf at scale. More
In the US, customer engagement platform Khoros has expanded its communities solution, to make it easier for enterprises to build brand-owned destinations through which clients can engage and collaborate with customers. More
In the US, four former execs of new product advisory service Top Box Associates have launched a research agency called Innovate Wisely, focused on new product development. More
In the US, business intelligence solutions firm Prosper Insights & Analytics has launched a tailor-made consumer dataset called the Prosper AI Bundle, to provide companies with the data needed to train predictive and representative machine learning applications. More
Agricultural and animal health insights firm Kynetec has launched an interactive dashboard called MachineryTrak, providing a single source of insight into agricultural machinery registrations, dealer network coverage, and agronomic practices. More
Media measurement and optimisation platform Integral Ad Science (IAS) has launched ad measurement tools for YouTube Shorts, through which users create short-form videos that are up to 60 seconds long. More
New York-based consumer insights tech firm Suzy has launched an AI-powered tool called Qual Analysis, providing enterprise brands with rapid insights through transcripts and project summaries. More
US firm Customer.io has launched a customer data platform (CDP) called Data Pipelines. More
In the US, media agency Horizon has added Precisely PlaceIQ movement and location data to its marketing platform 'blu.', allowing brands to connect online and off-line activity and understand what is driving consumers in the physical world. More
US-based digital media measurement and analytics platform DoubleVerify (DV) has expanded its media quantity authentication service to YouTube Shorts, Masthead and In-feed Video formats. More
UK-based consumer and sensory research agency MMR Research Worldwide has launched what it says is India's first ad hoc sensory panel, for FMCG product research in India. More
Agricultural and animal health insights firm Kynetec has launched a platform called 'AgMeta', providing insight to help commercial teams plan, target and track sales in the seed and crop protection market. More
US-based online video ad and analytics tech firm Innovid has launched a cookieless cross-device solution called Innovid Key, which maps consumer behavior without resorting to methods like browser fingerprinting. More
Media measurement and optimisation platform Integral Ad Science (IAS) has announced an integration with PR and media company Criteo, offering a product for measuring onsite quality metrics for retail media. More
Online survey specialist SurveyMonkey is expanding its Dublin office, as it lays out plans to invest in artificial intelligence and advanced data analytics. The moves follow its recent acquisition by a consortium led by insights sector investment firm Symphony Technology Group (STG). More
US firm Fuel Cycle has launched a platform called Research Engine, promising brands access to any audience through dynamic insights communities and global networks. More
iGaming industry lead generation and performance marketing firm ENV Media has partnered with Ken Research, to conduct surveys and deliver case studies around Indian gambling behavior. More
Ipsos has added an early-stage creative development solution to its platform - 'Creative|Spark Early' - to enable users to screen creative ideas, visuals, storyboards" and videoboards for advertisers in as little as 24 hours. More
San Francisco-based UserTesting has upgraded three of its research platforms with new features focused around the viewing, analysis and sharing of data. More
Nielsen has announced a multi-year renewal of its agreement to license Comcast's return path data for its de-duplicated audience measurement solution Nielsen One. The new deal also broadens usage to include local TV measurement across all the 94 media markets the two companies share. More
Agricultural and animal health analytics and insights firm Kynetec has launched an interactive dashboard product, RegenTrak, providing in-depth data on regenerative practices, for use by teams involved in sustainability, marketing and regenerative agriculture initiatives. More
In Niwot, Colorado, marketing data firm Wiland, Inc, has launched a suite of products based on analysis of spending / intent signals, promising to help clients predict who will buy from 'any brand' across multiple sectors. More
UK-based consumer and B2B researcher 2CV has launched three AI-assisted research solutions, covering chatbot surveys, analysis and qualitative probing. More
In the UK, consumer behaviour data company ViewersLogic is partnering with media investment analysis specialist Ebiquity, integrating the data from its Single-Source Data Panel (SSD Panel) with Ebiquity's media optimisation platform. More
In London, Measure Protocol has announced the launch of a new consumer behavioral data platform, which integrates fully permissioned behavioral, demographic and psychographic data from multiple sources. More
Rewards and payment solutions specialist Virtual Incentives has partnered with panel management software company Sample Ninja, promising 'effortless' delivery of payouts to panels and communities. More
Early-stage startup customer data platform Lantern has announced a $6.8m seed funding round, to continue building its B2B customer data platform which pulls in information from more than fifty tools and popular data warehouses. More
Modular data platform Daasity has launched 'the Daasity Data & Analytics Agency', a suite of products to help merchants become data-driven organizations. The 'Agency' promises to improve the way clients extract, load and transform data; develop custom analytics solutions and derive insights. More
Asia Pacific-based reputation and policy management specialist Sandpiper Group has launched a Research & Insights company, focused on supporting communications and public affairs practitioners and led by Craig Young as interim Managing Director. More
London-based media measurement and optimisation platform Integral Ad Science (IAS) has expanded its Total Media Quality for Google Video Partners (GVP) service to provide measurement of brand safety and suitability measurement. More
In-game ad solution Anzu and media measurement and optimization platform Integral Ad Science (IAS) have launched a solution to measure viewability and invalid traffic (IVT) across 2D and 3D gaming environments, and track them within the IAS Signal reporting platform. More
In the UK, quantitative semiotic analysis software solutions provider Signoi has launched a large language model-based (LLM) solution called 'Mr Toad', which uses advanced AI to create 'succinct, meaningful reports' from vast amounts of text and imagery data. More
Ipsos has launched a pack screening tool called FastPack, grounded in behavioural science and promising results in as little as four hours. The tool is currently available on the global group's self-service online MR platform Ipsos.Digital, in the US, the UK, Australia, India and South Africa. More
Brand and marketing insights company Shapiro+Raj has opened a dedicated Technology practice, headed by long-time tech industry researcher Scott Swigart, with support from a team of eight tech-domain researchers. More
In the US, consumer intelligence solutions provider Speedeon Data has added 'life event data' to its AudienceMaker platform, including information on moving home, marriage, divorce, parenthood and change in income. More
Amsterdam-based big data and advisory services provider Metyis has opened an eCommerce, advanced business analytics, and technology and data hub in Gondomar, Portugal, and extended its partnership with German luxury clothing brand HUGO BOSS. More
ID-free ad targeting solutions specialist Nano Interactive has launched a tool called 'Intent Personas', to help clients target users based on demographics using AI-led contextual advertising - without the use of cookies, user profiling, or any form of personal data. More
Ad tech firm Infomo has partnered with AI-based network traffic analyst Canopus Networks to provide telcos with an in-house platform for ad targeting. More
In the US, marketing and advertising business intelligence software developer Basis Technologies has launched a solution called BasisConnect+, to support marketers' first-party data activation, audience optimization, and cookieless media buying. More
Automated insight-gathering and sample management platform Cint has launched a solution to enable businesses to license its verified audiences, built from more than 290 million consumers who have accessed the platform to qualify for participation in surveys. More
In Australia, the founders of media agency AdUnion have launched a streaming TV measurement and optimisation business called AdMatch. More
Customer experience analyst ISC-CX has launched a self-assessment tool called 'Close the Loop - Powered by AI', with which clients can identify and rectify operational deficiencies uncovered by audits or mystery shopping, while continually improving the customer experience. More
Agriculture and animal health specialist Kynetec has launched a set of online dashboards called BioLogika, providing farmer-driven data around biopesticide use. More
Social community magazine platform Flipboard has launched a solution called Interest Collectives, to help brands reach millions of people based on their specific interests - starting with travel and technology. More
New Zealand-based business transformation tech firm Solnet has partnered with enterprise data intelligence provider Alation, to help local organisations across the government and private sectors unlock their data and shift to digital channels. More
In the US, digital transformation services firm Grid Dynamics has launched the 'AI Focus Groups Starter Kit', to enable clients to create focus groups composed of virtual personas that match the behavior of a brand's real-world target audience, and analyze user-generated content and events. More
Next15's data, MR and advisory company Savanta has launched an audience and brand tracker tool called BrandVue Wealth, in the UK, capturing the views, insights and trends of 2,000 of the country's highest earners each year. More
US programmatic ad tech and footfall insights provider Mobiquity Technologies has launched a suite of analytics tools called ElecAlytics, which uses artificial intelligence to help political campaigns make 'more informed decisions'. More
Consumer behaviour specialist Circana, formed from the merger of IRI and The NPD Group, has launched a solution called 'AlwaysOn Analytics', allowing clients to analyze real-time data using advanced algorithms, to give immediate insights. More
UK-based marcoms group UNLIMITED has launched a division called Unlimited B2B, bringing together the specialist strengths of its comms and marketing agencies Nelson Bostock and TMW Business, to helps clients improve conversion through every stage of the buying journey. More
Travel sector specialist Sojern has enhanced its Travel Marketing Platform with AI-powered audience segments, to help marketers target the right customer groups and maximise ROI. More
Business support body the British Chambers of Commerce (BCC) has announced the launch of an Insights Unit, bringing together its existing research portfolio and aiming to develop 'a broader range of polling and analysis services'. More
CRM software giant Salesforce has partnered with consulting division Deloitte Digital to offer business clients help in deploying AI in CRM functions. More
In New York, healthcare AdTech company DeepIntent has launched a solution which gives connected TV (CTV) publishers and platforms access to a suite of audience measurement and optimization solutions for pharma campaigns. More
In Washington, analytics and customer intelligence specialist Statara Solutions LLC has launched Intelligent Digital Audiences, helping clients to target promotions based on rigorously checked consumer classification including age and critical demographics. More
Insights tech and panel provider Toluna has added four standalone MaxDiff solutions to its end-to-end platform, Toluna Start, allowing clients to integrate a MaxDiff question into their surveys and quickly identify which names, taglines, claims and varieties matter most to their target audiences. More
In Australia, MR and customer experience consultancy Bastion Insights has launched a research panel called Golden Voice Community, to understand the divide between culturally and linguistically diverse (CALD) groups and the wider community. More
India-based global insights and analytics firm SG Analytics has opened an office in Wroclaw, Poland. More
Singapore-based automated location intelligence platform SpotQuest has partnered with hospitality agency The Cutting Edge to launch two services in the Middle East market: a tool called Food and Beverage Location Intelligence, and a Menu Price Benchmarking AI platform. More
Customer communication and engagement platform Weave has launched a tool called Message Analytics, allowing clients to analyze patient interactions, view best practice benchmarks and compare their own performance. More
In Canada, programmatic advertising platform StackAdapt has launched a self-service footfall attribution solution, allowing US-based brick and mortar advertisers to quantify the influence of online advertising on offline visits. More
New Zealand-based public polling platform Stickybeak has launched a comparative testing product through which brands and agencies can quickly test creative, messaging, packaging and choice of influencer with consumer interest groups anywhere in the world, at a low cost. More
New York-based audio analytics and research platform Veritonic has launched a feature measuring the impact of traffic originating from YouTube, as well as podcast and streaming audio channels. More
In North America, Havas Media has partnered with attention measurement specialist Adelaide to build a proprietary advertising attention measurement metric called the 'Meaningful Ad Unit' (MAU). More
TV ad industry tech platform FreeWheel has partnered with ad research and tech firm MediaScience to launch The Viewer Experience (VX) Lab, which will conduct research to help advertising buyers and sellers understand the impact of ads on viewer experience and performance. More
In the UK, behavioural insights agency Canvas8 has launched 'Toolkit' - a suite of five products for 'fast turnarounds, agility and affordability'. Leading the launch is Becca Smith, who has been named 'Head of Toolkit'. More
Video insights provider Voxpopme has partnered with Microsoft to launch a tool called Voxpopme AI Insights, promising 'faster, smarter and more economical' qual research, with analysis available in seconds rather than hours. More
Digital transformation consultancy Kin + Carta is launching an innovation hub in Chicago, focused on collaboration and data-driven idea generation. More
Digital media measurement, data and analytics platform DoubleVerify (DV) has extended its partnership with Meta, to enable media measurement and help maximize advertiser performance on Meta's Facebook and Instagram Reels. More
Research panels and services company Bilendi & respondi has relaunched its Discuss tool with new qual research features based on ChatGPT. More
Stockholm, Sweden-based Stravito has added generative AI functionality to its enterprise insights platform, allowing users to interrogate data with natural language questions, and dive deeper into data with recommended questions. More
Digital media measurement, data and analytics platform DoubleVerify (DV) is launching business operations in Indonesia, the Philippines and Vietnam, promising more local support for a growing client base across Southeast Asia. More
Consumer intelligence giant NielsenIQ (NIQ) has expanded its Brandbank solution into the UAE and the Philippines, strengthening its global retailer distribution network via collaborations with major omnichannel retailers including Spinneys and NCCC. More
Ad tech company Outbrain has launched a platform called Onyx which promises to help clients optimise digital display and video ads for user attention. More
Media measurement and optimization platform Integral Ad Science (IAS) has launched ad measurement tools for Meta's Facebook and Instagram Reels videos, including viewability and invalid traffic measurement. More
Affinity Solutions, which analyzes consumer spending data to help clients with their targeted marketing initiatives, has added its Consumer Purchase Insights as a central offering on the Snowflake Marketplace. More
Customer Engagement specialist Verint has launched a new Experience Management tool promising 'experience insights at scale across a brand's customer touchpoints'. Features include direct and 'inferred' feedback collection, advanced CX analysis, rich reporting and automated actions. More
MrWeb has partnered with insight sector organisation GreenBook, publisher of the GRIT Report and the GreenBook Directory, and organiser of IIEX events, to further expand the reach and appeal of its job board, currently in its 25th year. WIRe (Women in Research) and ESOMAR are already partners. More
Australian media group Are Media has expanded its partnership with MR firm Roy Morgan to gather exclusive worldwide audience insights from its network of social media channels. More
UK-based B2B market intelligence company Rhetorik has launched an AI-enhanced data platform called Neuron360, bringing together 200 million company profiles, 800 million professional people profiles, and 100 million verified contact records. More
WPP's media investment company GroupM has launched a service called Total TV Measurement, which it says will help its clients in the UK understand the value of addressable TV. More
Havas Media Network (HMN) has rolled out its CSA consumer behavior specialist business across its global network, promising clients improved understanding of customer data and higher ROI through analytics and machine learning solutions. More
In the US, Yahoo Advertising has partnered with attention-based measurement specialist Adelaide to introduce high-attention, pre-bid segments through its Yahoo DSP platform, which includes tools for data analysis, automated bidding and ad campaign optimization. More
Nielsen has launched a cloud-based platform called Media Data Room (MDR), which provides a means to access and share respondent level analytics from big data sets. The firm says MDR will ultimately replace all its previous forms of data distribution, including FTP and custom apps. More
London-based customer interaction analysis specialist Glyphic AI has launched out of stealth with $5.5m in a pre-seed funding round. More
Interpublic Group's digital design and innovation division Huge has launched an AI-powered creative asset analysis tool called Living Intelligence Value Engine (LIVE). The tool analyzes billions of data points from numerous sources to uncover hidden trends and insights in real time. More
Insight and analytics group STRAT7 has launched a 'customer centricity assessment' tool called Path, assessing clients' ability to anticipate the changing needs of their customer base, rather than simply reacting to change. More
In the US, online qual research platform Aha Insights Technology has launched a generative artificial intelligence-based tool allowing researchers and brand insights teams to 'more completely and efficiently' analyze unstructured MR data. More
In the US, communications giant Edelman has announced the global launch of a unit called Edelman Business Marketing (EBM), offering B2B marketers audience research, thought leadership strategy, content and account-based marketing, demand generation, and earned communications. More
Audience measurement solutions provider RSMB has announced a partnership with analytics and activation tech company Streamhub, promising a 'unique' service for cross-platform measurement of linear and streamed TV viewing. Both firms are UK-based but Japan will be an initial focus. More
TV multi-currency analytics and tech solutions provider datafuelX has announced the launch of M3, a full-service SaaS platform allowing customers to optimize advertising by audience GRPs, impression, eCPMs, index and reach. More
Australian-based omnichannel attention measurement company Amplified Intelligence has upgraded its attentionPLAN tool to add what it calls Attention-Adjusted Reach Curve (AARC) functionality - filtering out non-attentive impressions. More
Local marketing solutions company Rio SEO, which is in the process of integrating with MR software firm Forsta, has launched the Local Experience (LX) Platform, an integrated suite of local marketing and customer experience solutions. More
US-based tech research and advisory firm Forrester has announced two new research services within its Forrester Decisions suite, covering Revenue Operations and B2B Sales. More
Marcoms network Publicis Groupe has launched a service called PX, combining its global audience data, media capabilities, marketing transformation expertise and studio network with Adobe products, to deliver omnichannel content production and personalisation at scale. More
Nielsen has launched a series of quarterly reports called the 'Local Streaming Insights Quarterly Solution', providing metrics on TV app usage for more than twenty major streaming apps at the local market level. More
In the US, long-time MR sector exec Andrew Postell and his wife Lisa have launched a company called The Qual Recruiter, specializing in providing both B2B and consumer respondents for qualitative research studies. More
Tokyo's GMO Research has partnered with playtesting and games user research platform PlaytestCloud, to offer online user testing services for mobile games on GMO's ASIA Cloud Panel. More
In the US, linguist Fernando Castro has launched a company called New England Language Services, to help market research agencies and strategy consultancies interview and understand multicultural audiences for the brands they serve. More
US CRM giant Salesforce is launching two tools - Marketing GPT and Commerce GPT - to help users personalize every campaign and shopping experience with generative AI. More
Aktana, which specialises in intelligent customer engagement for the global life sciences industry, has added capabilities to its Contextual Intelligence 360 (CI 360) platform, to support product launches. More
Kantar has launched an ad creative testing solution called LINK+, built on its LINK normative advertising database and integrating the firm's ad testing capabilities into one solution, with results available in as little as six hours. More
In the US, online video platform Brightcove has launched a solution called 'Ad Insights', to help media companies understand the correlation between ad intensity, viewer engagement and tolerance across dimensions, including players, devices, regions and content. More
First-party data platform Dynata has rolled out its proprietary inBrain survey-based monetization platform to the Asia Pacific region - specifically in Australia, India, Japan and New Zealand, with other Asian markets scheduled this year and next. More
In Australia, industry body Commercial Radio & Audio (CRA) is to launch its audience measurement system 'Radio 360' tomorrow, 6th June, with the release of the third GfK metropolitan radio survey of the year. More
Conversational AI company Nexxt Intelligence | inca, has updated its inca SmartProbe API to cover twenty languages. The firm has also launched inca SmartProbe Professional with targeted and trained probing capabilities. More
Ad agency network Interpublic Group (IPG) and Canadian quantum computing company D-Wave Quantum have announced they will be collaborating on the research and development of quantum-hybrid applications for customer targeting. More
Stockholm, Sweden-based survey vendor marketplace and collaboration platform Inex One has launched a feature called 'Survey Multi-Source Capability', allowing users to collaborate with multiple providers within the same survey project. More
In the US, consumer data and intelligence specialist Resonate has launched an AI modeling infrastructure called rAI, transforming massive amounts of raw data into continuously updated attributes allowing users to understand some 230 million consumers. More
In the US, digital media measurement, data and analytics platform DoubleVerify (DV) has launched a toolkit to enable supply-side and demand-side platforms, marketplaces, ad exchanges, and retail media networks to implement brand safety, fraud, viewability and contextual controls. More
Research software and solutions firm Forsta has announced a partnership with automated insight-gathering and sample management platform Cint, to fight survey fraud and improve data quality and security for the MR industry. More
In the US, VideoAmp's TV software and data platform has been integrated with TransUnion's TruAudience marketing solutions business, to create an analytics solution for cross-platform media measurement and optimization. More
Consumer intelligence platform QuMind has launched the first in a new 'QuAI' product series of generative AI tools, claiming the new solution will reduce the time users require for analysis and report development from 'two days to ten minutes'. More
In the UK, B2B and B2C billing solutions provider MDS Global has launched a marketing decision intelligence platform called MDS DecisionAI, providing insight to mobile network operators (MNOs), mobile virtual network operators (MVNOs) and sub-brands, as well as fixed line operators. More
Apollo Intelligence, which provides insights to the healthcare and life science industries, has upgraded its platform with machine learning (ML) sampling-based intelligence to research the right healthcare professional panelists at the right place and time. More
Marcoms group Stagwell has announced that its PR sector predictive AI platform Prophet has partnered with media intelligence platform PeakMetrics to enable clients to counter the threat of online 'disinformation' and 'misinformation'. More
End-to-end insight platform provider Toluna and financial services (FS) firms Legal & General and Phoenix have formed the Consumer Duty Consortium to develop a response to meeting the requirements of the new Consumer Duty regulation. More
In the UK, data-as-a-service platform The Data City has launched a global real-time industrial classifications (RTICs) product, combining data from the US and the rest of the world with its AI and proprietary data, to analyse companies and industries. More
Customer lifecycle and user retention platform CleverTap has rolled out its services in the United Arab Emirates, through data centers hosted on Amazon Web Services (AWS). More
In New Zealand, insights platform Yabble has launched a plugin on the ChatGPT plugin store, using social media and global trend data alongside AI to generate research samples in minutes. More
UK broadcasting group ITV has launched a free measurement consultancy for its advertisers, called Geo-X, providing tools for them to run 'geo experiments' to prove the effectiveness of their campaigns. More
Brighton, UK-based social media listening and content marketing analytics firm Brandwatch has expanded its MR offering with the addition of Reddit Social Panels, tapping the consumer discussion site's communities and posts for fast, in-depth audience analysis. More
Customer experience management platform Sprinklr has launched a new offering combining its existing, proprietary AI capabilities with technology from OpenAI. More
Ghent, Belgium-based consumer insight provider Human8, until recently known as InSites Consulting, has partnered with Japan-based SevenSeas Marketing Research, to help the latter develop communities for its clients in Japan. More
In the US, mobile app measurement and attribution platform AppsFlyer has expanded its cross-platform capabilities to include PCs and consoles, enabling game developers, marketers and studios to optimize their campaign measurement. More
Customer experience specialist ISC-CX has launched an AI-powered reporting solution called Review Master, to analyse data from mystery shopping programs, voice of customer initiatives and audits, and help clients make informed improvements to their products, services and operations. More
Experience management platform Qualtrics has added new capabilities to enable its Pulse solution to automatically analyze employees' feedback and then distribute it to their managers. More
Panel management platform Sample Ninja has launched a mobile app solution to enhance panelist engagement while doubling up on fraud protection measures. More
Comscore has partnered with brand growth platform Adlook, promising to help clients 'unlock' the way they measure advertising effectiveness across multiple devices and types of media. More
In the UK, Aspect Viewing Facilities is returning to the centre of Manchester with the opening of a new facility next month. The company has run just one facility, in Stockport, for the past two years but says the 'time is right' for a city centre presence again. More
Social media intelligence and analytics specialist Meltwater has launched three AI-powered tools for video analysis, consumer and market insights, and writing assistance. More
London-based advertising effectiveness specialist System1 has launched a new service called Test Your Ad Digital, which it says will predict and improve the commercial impact of digital advertising. More
In the US, qualitative and rapid research software developer EthOS has launched a generative AI-based qual analysis tool called Instant Insights More
New York print and digital publisher Dotdash Meredith (DDM) has launched an ad targeting tool called D/Cipher, facilitating intent-based targeting at scale without cookies. More
In the US, ad measurement, planning and optimization platform VideoAmp has announced it can now measure audience reach and frequency for YouTube campaigns across CTV, desktop and mobile. The integration will be available from the end of the second quarter. More
In London, long-time Kantar marketer Ralph Risk has launched a consultancy called R.R. Marketing, offering expertise in marketing strategy, digital, events promotion, public relations and marketing communications. More
New York-based consumer insights tech firm Suzy has launched a platform called Data Explorer, to help users uncover hidden relationships in their quantitative data with just a few clicks. The launch marks Suzy's initial venture into the use of AI-powered analysis. More
Wine consumer sensory and attitudinal data platform Quini has launched a standalone interactive analytics solution, allowing professionals in the sector to view and share wine product insights via their mobile devices. More
Video insights provider Voxpopme has launched what it claims is the first AI-powered video survey - Smart SurvAI - allowing insights professionals to create survey questions with the help of OpenAI's ChatGPT. More
Africa-based MR and strategy firm Pierrine Consulting has launched a Development Studies division in Lagos, Nigeria, to help clients understand the social, economic and political dynamics that shape communities and impact development outcomes. More
London-based digital market research agency Potentia Insight has appointed long-time BDRC Continental exec Ruth Watts as Director of Delivery. More
In the US, customer data specialist Snowplow has launched a dynamic solution called Attribution Modeling on the self-managed Snowflake Data Cloud, to give clients real-time insights into advertising performance, and enable campaign optimization in near-real time. More
Brighton, UK-headquartered social media listening and content marketing analytics firm Brandwatch has expanded Iris, its AI-based in-app analytics tool, to enable brands to tap into recent advances in GPT technology. More
Experience management solutions provider Survey2Connect (S2C) has launched an AI-powered assistant called XEBO, to help businesses 'create surveys swiftly, effortlessly detect pain points in the customer journey, and suggest recommendations to enhance customer experience'. More
Nielsen has said it will phase out the last paper diaries for radio listening by 2025, replacing them with mobile diaries allowing data collection via mobile phones, tablets and laptops. More
Media group NBCUniversal has extended its partnerships with measurement firms Comscore and InnovidXP, allowing advertisers to transact in local markets using the former's data, and analyse impact in more depth via the latter. More
Media and entertainment giant Warner Bros. Discovery has announced new measurement and attribution partnerships with 605, ABCS Insights, DISQO, EDO, LoopMe and Pilotyly, to demonstrate the impact of ad campaigns across its portfolio. More
Glasgow-based Taylor McKenzie Research (TMcK) has launched a quarterly omnibus called Happenin'?, to provide a representative snapshot of Scottish opinion. More
Patient intelligence company Talking Medicines has added a tool called Drug-GPT to its PatientMetRx platform, to provide healthcare ad agencies with insights about the lived experience, opinions and sentiment of patients and healthcare professionals (HCPs). More
In the US, customer experience specialist Zendesk has launched a solution called 'Conversational Commerce', to connect brands with shoppers and their experiences throughout their digital journeys. More
Dentsu's global creative network Dentsu Creative has launched an Experience Design and Product Lab in Australia, and appointed Gabriel Tamborini to lead it, in the newly created role of Chief Experience and Product Officer. More
US-based agency Numerator has launched the SNAP Consumer Insights Center, to provide information about shopping trips connected with the SNAP and WIC nutrition programs - and the households using them. More
Research software and solutions firm Forsta has added a self-serve visualization and data storytelling solution called Forsta Studio Canvas to its Human Experience (HX) Platform, combining data with imagery to illustrate the journey of customers and employees. More
Marketing intelligence provider MiQ has launched a shopper intelligence solution called Consumer Link, combining transaction, media consumption, geo-contextual and behavioral data in a single platform, allowing the creation of personalized campaigns throughout the shopper journey. More
In the UK, data collection provider Prevision Research has launched an omnibus service called Trade Tracker, offering access to data on tradespeople such as builders, decorators, electricians, plumbers, handymen and roofers. More
Digital media measurement and data platform DoubleVerify (DV) has added programmatic pre-bid attention optimization segments to its performance solutions, enabling brands and agencies to identify inventory by 'high attention'. More
In the US, digital media experience specialist Canela Media has launched an advertiser solution called Canela Connect, based on the identification of US Hispanic audiences of English and Spanish language OTT platforms. More
In the US, technology intelligence firm HG Insights has added a LinkedIn integration to its platform, allowing users to target prospects based on ideal customer profiles. More
Kantar has launched an 'always-on' brand performance tracker called BrandNow, delivering daily benchmarks and short-term forecasts for 25 product and service categories. The solution is initially available for tracking US and UK markets. More
In the US, research platform provider Discuss has launched a generative AI-based solution called Genie, which uses OpenAI - the engine behind ChatGPT - to carry out qualitative MR admin tasks such as creating summary reports from hours of interviews, in just seconds. More
Australia agency Inlight has launched a service called the Digital Experience Benchmark, to help companies evaluate user experience of a digital product or service against best practice guidelines and heuristics. More
Nielsen has launched a cross-platform solution called Nielsen ONE Content Alpha, to deliver measurement of content viewing across all device types. The solution will continue to evolve with new features and enhancements ahead of its full market availability in the US at the end of 2024. More
Digital media measurement and verification firm Integral Ad Science (IAS) has partnered with attention measurement platform Lumen Research, to provide clients with an improved way to track which ad impressions have captured attention and are likely to lead to a business result. More
Automated consumer insights platform Zappi has expanded its Amplify ad development system, co-developed by consumer brands including PepsiCo, McDonald's and Reckitt, to help marketers optimize and validate their digital and TV advertisements at every stage of the creation process. More
Australia-based consumer data company Pureprofile has expanded its research panel through a partnership with AsiaPacific shopping rewards and payments platform ShopBack. Shoppers can earn cashback by completing surveys. More
Data collection company Norstat has launched an initiative called 'Norstat Quarterly Data', reporting on the views of consumers from fifteen countries across Europe. More
In the UK, the Office for National Statistics (ONS) is launching a shopping prices comparison tool, to allow users to track average price trends of items relevant to them. More
Acast has expanded its self-serve podcast ad platform, to enable advertisers to target listeners based on Nielsen audience segments across Acast's more than 92,000 podcasts. The new Audience Segments service is available in the US, Canada and Australia. More
Consumer intelligence business NIQ, previously known as NielsenIQ, has launched a solution called Omnisales in France, Germany, Italy, Spain, and Great Britain, integrating its data assets across point-of-sale (POS) retail measurement data, and Foxintelligence's online purchase data. More
Experience management firm Alida has enhanced its Total Experience Management (TXM) platform, with the addition of a mobile feedback app to help organizations build 'stronger connections with hard-to-reach customers'. More
In Manchester, UK, former Insights Family product chief Jonathan Watson has today launched a new insight platform focused on the food and drink sectors, with tools covering brand and media tracking, consumer profiling and trend-spotting, backed by 1,000 shopper interviews each month. More
In New York, zero party data platform Pulse Insights has launched an automated feedback module called AI Tuner, enabling deployment, integration and optimization of AI models and applications powered by them. More
Mobile app measurement and attribution platform AppsFlyer has launched its first Country Index Report, ranking mobile app campaign performance across geographical markets. More
European data collection and MR agency Norstat is rolling out its TestingTime self-service user experience (UX) respondent recruitment platform to Sweden. More
Publicis-owned data company Epsilon is integrating Samba TV's OTT and linear television viewing data into its PeopleCloud, which measures the connection between digital ads and consumer events such as purchases. More
London-based voice analytics firm Phebi, which already uses AI to identify nonconscious emotion, has added generative AI to summarize research results and enable additional interaction with them. More
In the US, social media engagement and analytics specialist Sprout Social is launching a series of artificial intelligence features, combining its proprietary machine learning (ML) and automation capabilities with OpenAI's GPT model. More
US-based cross-screen television insights and analytics provider Samba TV has partnered with European TV analytics provider Admo.tv, to bring a new measurement and attribution solution to the French market. More
Marcoms agency network Wunderman Thompson has expanded its global B2B offering with the launch of an initiative called 'Inspired B2B', bringing together its expertise in creative, business transformation, content, experience, loyalty and personalisation, and commerce. More
In the US, consumer purchase insights company Affinity Solutions has launched an intelligence platform called Comet, which uses consumer purchase signals to help marketers plan, activate and measure media. More
Dentsu Sports International has launched a 'sports analytics' division, which brings together the research, data and analytics capabilities of MKTG Sports + Entertainment, Sponsorship Research International (SRi) and Dentsu-owned Merkle. The initiative is led by Glenn Lovett as Global MD. More
Conversation intelligence specialist CallMiner has announced an integration with Zoom Meetings, to provide clients with customer insights to improve the effectiveness of their service, support, sales, compliance and product development teams. More
Research software and solutions firm Forsta has launched a qual research tool called Forsta Discussions, allowing clients to plan, conduct and monitor video focus groups within its 'Human Experience' (HX) platform. More
Social media intelligence and analytics specialist Meltwater has launched its Enterprise Intelligence suite of tools in the APAC region. The firm has also hired two senior execs as part of its 'enterprise push'. More
Luxury markets specialist Altiant has expanded its Millionaire Media Consumption Subscription service to Hong Kong and Singapore. More
In Adelaide, Australia, attention measurement firm Amplified Intelligence has launched a tag-based system for measuring the attention paid to ad campaigns, allowing for their real-time, in-flight optimisation. More
Dubai-based ad and marketing intelligence provider Re-Bid has launched a GPT-based AI assistant to analyze past campaign data from more than twenty AdTech platforms. More
Momentive has rolled out three recently launched survey creation features for SurveyMonkey Enterprise and paid customers in the UK and Ireland. More
US Hispanic and multicultural markets research specialist ThinkNow has launched proprietary panel management software called ThinkNow Base. More
Finnish competitive intelligence provider M-Brain has launched trend detection tools, allowing users to pull insights from news, trade articles and industry databases, regardless of topic or industry. More
Nielsen has launched an audio measurement service called Market-Wide Total Line Reporting (TLR) to enable clients in PPM (Portable People Meter) markets to gain a market-wide view of streaming audio consumption. More
Next15 insight subsidiary Savanta has rolled out its MillionaireVue quarterly omnibus in six European markets - France, Germany, Italy, the Netherlands, Spain and Switzerland. More
US-based MR tech and survey programming firm Jibunu has launched a solution called QA Note Tool, to help improve the survey review process for internal teams and their clients. More
Consumer intelligence platform QuMind has developed an analysis approach called the QuMind Sentiment Index, which instead of using a numerical score, presents a grid of emojis and asks the respondent to choose the most appropriate 'face' based on their actual experience. More
Ipsos-owned B2B researcher Xperiti has launched a solution called Vepp, which it says will flag fraudulent profiles and ensure that only genuine respondents can participate in online surveys and panels. More
Customer experience (CX) platform Emplifi has added 'unified analytics' to its platform, bringing together paid, earned and owned social media, competitive analysis and voice of customer (VoC) tools. More
In the US, AI-powered mobile gaming platform Skillprint has launched a new ratings service for games, based on a combination of neuroscience research and machine learning. More
US-based clean room software developer Habu has partnered with data collaboration platform Narrative, to enable organizations to buy, sell and share third party data. More
Kantar has announced a new growth strategy for the APAC region; launched a tailored platform in China; and plans to quadruple the size of its Indian panel. More
Text analyst Canvs AI has launched a solution called AI Story Assist, which promises more efficient delivery of insights from unstructured feedback, and instant transformation of open-ended text from surveys, social media and online reviews into a natural language summary. More
Nielsen has launched a local TV measurement service for OTT and streaming apps, delivered through connected TV devices, apps and / or web sites, and viewed on the TV screen. More
In the US, digital optimization specialist Amplitude has enhanced its product experiment platform, Amplitude Experiment, to help simplify A/B testing and run concurrent experiments without exposing users to more than one testing scenario at a time. More
GfK and price intelligence company Minderest have partnered to provide retailers and manufacturers with a 'comprehensive overview' of current prices in their markets, as well as recommendations for price adjustments, using the latter firm's smart updating online shelf price information. More
PR and comms monitoring group Onclusive has launched a CEO Index, analysing media coverage of the leaders of the US and Europe's biggest listed companies. BP's Bernard Looney has been named top ranking CEO in the UK, based on an overall impact score. More
US consumer insights provider MRI-Simmons and Spanish-language media company TelevisaUnivision have partnered to enable advertisers to use the former's psychographic and behavioral consumer variables, including insights into English and Spanish-speaking Hispanics. More
Marketing and communications agency Allison+Partners has launched a multicultural marketing offering called M365, comprising a team with expertise in 'ensuring diverse consumer groups are seen, heard and valued every day of the year'. More
In Amsterdam, international branding agency The BaaS Company has appointed Sonja Keerl as Associate Partner and Director of a new go-to-market practice (GTM). This will help B2B tech scale-ups with their product value proposition, target audience definition and competitive analysis. More
In New York, CXM platform Sprinklr has launched a self-service version of its social media management solution Sprinklr Social, including publishing, engagement and reporting tools integrated with OpenAI's generative AI models. More
Consumer intelligence provider Converseon has released a new version of its Conversus no code NLP (natural language processing) platform, integrating large language models (LLMs) and fine-tuned task specific models built with GPT assistance to make sense of unstructured conversation data. More
In the US, Ipsos has partnered with video feedback platform Discuss to enhance its offering in live virtual feedback and fast online qual, among other areas. More
Behavioural science-based marketing and MR consultancy System1 has added an audio-only element to its 'Test Your Ad' tool, allowing advertisers to optimise their audio ads for different audiences. More
In the US the Coalition for Innovative Media Measurement (CIMM) has launched a study evaluating opportunities to improve the use of Smart TV data in measuring advertising and programming. More
Comscore has expanded the 'Pulse' feature within its TV measurement solution, to provide clients with 48-hour TV measurement nationally, as well as in all 210 US media markets. More
WPP has partnered with New York-based customer engagement platform Braze, promising brands the ability to deliver personalized interactions to consumers across multiple channels. More
In the US, location intelligence specialist Reveal Mobile has launched an out-of-home (OOH) campaign measurement solution, that shows incrementality for audiences exposed to an OOH ad while the campaign is running. More
Advertising and marketing network DDB Group Singapore has partnered with Temasek Polytechnic to launch the Behavioural Intelligence Group (BIG), which applies behavioural science to marketing, to examine an audience's abilities, motivations, and contextual influences on actions. More
Next15's data, MR and advisory company Savanta has launched a framework for Consumer Duty Communications Testing, to prepare financial services (FS) businesses for the new FCA Consumer Duty regulations, which come into effect at the end of July. More
Chime-owned communications agency VCCP has launched a brand and employee engagement division called VCCP BEE, which will focus on helping companies attract and retain talent. More
Hello Ara, which conducts research through conversations rather than surveys, has opened a multi-room immersive environment, designed to accommodate different types of research. More
Ipsos has launched a set of specialized, end to-end innovation solutions for Quick Service Restaurants (QSR), which it says will fuel development and optimization at any stage of the product life cycle. More
US-based customer intelligence platform InMoment has added new features including 'Smart Summary Generator', based on AI technology ChatGPT, into its Experience Improvement (XI) Platform. More
Automotive sector data-driven marketing and software solutions firm Affinitiv has enhanced its Customer Data Platform offering, promising to improve how dealers and OEMs communicate with customers throughout their journey. More
In the US, audio, imaging and sensing technology provider DTS has launched a solution called 'DTS AutoStage Broadcaster Portal', offering radio broadcasters insights into how listeners are engaging with their content from their cars. More
Los Angeles-based consumer insights and analytics business MarketCast has expanded its Brand Effect ad measurement platform, to provide advertisers with a 'holistic view' of how ad creative is resonating with audiences across CTV, steaming and social media. More
In the US, marketing software giant Adobe has launched a solution which it claims 'reimagines the products analytics category' by bringing together cross-channel customer journey insights across both marketing and product. More
Berlin-based insights platform developer Market Logic Software has launched DeepSights, which it describes as the 'first' AI assistant trained to answer business questions about market research and intelligence. More
In the UK, consumer and sensory research agency MMR Research has partnered with conversational AI company Nexxt Intelligence, to integrate the latter's inca SmartProbe API service into its consumer surveys. More
Market and customer research company Vision One has launched an Advanced Research Unit (ARU), staffed by neuromarketing and insight specialists. The new team will focus on understanding the conscious and unconscious decisions and motivations driving consumer purchasing behaviour. More
Online sample marketplace PureSpectrum has enhanced its PureScore respondent scoring system, with an update to its algorithm that has learned and evolved using the data from more than ten billion sessions since the system's launch three years ago. More
In Australia, Ipsos has partnered with conference organizer Ashton Media to conduct a 'State of the CX Nation' industry report, due for launched at the latter firm's Customer 360 Symposium later this month. The partners plan to repeat the report annually. More
Comscore has launched a dedicated programmatic targeting division called 'Proximic by Comscore', which will provide end users with access to more than 2,600 predictive, ID-less audiences and content-level solutions across CTV, linear, digital, DOOH and audio. More
UK-based insight and foresight platform Signoi has expanded its analytics toolkit to include automated video analysis, with a specific focus on TikTok. More
In New York, DBC Brand Communications has launched two specialist divisions: DBC Marketing Services and DBC Advertising, to formalize the support it already provides to insights, marketing and advertising agencies. More
In the US, MR survey platform GroupSolver has launched an online solution called QuantQual, combining qualitative and quantitative research in one process. More
Mobile app measurement and attribution platform AppsFlyer has launched a return-on-investment (ROI) measurement suite called 'ROI360', which offers a unified platform for both cost aggregation and revenue measurement. More
Paris-based social media monitoring and competitive intelligence firm Digimind has launched a 'Social Listening Solution', promising users a 'comprehensive understanding of their online presence'. More
Stockholm-based enterprise insights platform Stravito has launched a 'Research Management' platform, allowing its insights team to control research projects, budgets, suppliers, and external agencies from one, secure space. More
San Francisco-based predictive intelligence firm 6sense has launched a sales platform which provides sellers with access to 'complete buyer intelligence' and contact data within the tools they already use. More
Digital analytics provider Heap has launched mobile software development kits (SDKs) to provide new development frameworks for Android and iOS, allowing teams to understand and optimize cross-platform customer experiences. More
Kantar has launched an advanced analytics solution called Digital Mirror, using NLP and advanced graph and correspondence analysis to spot trends and map them to off-line consumer and product segmentations. More
Canadian polling, MR and strategy provider Leger has launched a research-driven digital performance agency called Leger DGTL, integrating its performance measurement agency Ressac in the process. More
New York-based customer lifecycle marketing company Zeta Global has added new features to its Zeta Marketing Platform (ZMP), to predict the results of an individual ad or series of campaigns across all paid and owned channels, and to recommend target audiences based on intent. More
Experience management specialist Qualtrics and customer engagement platform Twilio are introducing a 'no-code connector', promising clients the ability to deliver more personalized customer experiences by combining operational and CX data in a unified view. More
Consumer research and neuromarketing platform CoolTool has launched an automated approach for testing video ads, with multiple non-conscious measurement tools working simultaneously to evaluate visual attention, emotional engagement, implicit and explicit impact. More
In the US, B2B revenue analytics platform Houseware has launched out of stealth with $2.1m in seed funding, which it will use to accelerate sales of its data and insight platform, grow its customer base, and expand its team. More
In the US, communications platform 8x8 has launched AI-driven enhancements which it says will improve business and contact center performance through enhanced customer experience. More
Online panel provider Intra Research has expanded into eighteen new territories, bringing the total number of European countries it covers to 34. More
Mobile research specialist MFour has added a solution called Journeys Marketplace to its Studio platform, providing users with access to 650 million rolling quarterly behavioral events such as app usage, web browsing history, and location visitation - for instant analysis. More
In San Francisco, digital engagement platform ON24 has launched an AI engine helping enterprises to analyze audience behavior, generate content, scale personalized experiences and uncover buying intent data. More
In the US, customer relationship management platform HubSpot has launched two artificial intelligence-based tools, to help users create 'better connections' with their audiences. More
MR firm Thrive Analytics is piloting a new platform, the Insights Datahub, which it says will provide businesses of all sizes with comprehensive intelligence on competitors, industries and markets. More
China-based fieldwork and research agency Holden Healthcare has established a partnership alliance called the Asia Physician Panel Association (APPA), aiming to enhance physician panel access across APAC, inclusive of difficult to access markets. More
In the US, the Media Rating Council has extended accreditation for ad buying and data platform Mediaocean, reflecting the fact that its Flashtalking ad serving unit and Protected Media ad fraud service now incorporate verification metrics across all channels, including CTV. More
MrWeb's RAIDAR real-time ranking of top companies operating in analytics, insight and data is now fully operational, and you'll see financial results, CEO changes and other items from tonight's Daily Research News reflected in tomorrow's top 40. More
US survey software and solutions firm QuestionPro has acquired Pundit Consultantz, a healthcare innovation and go-to-market commercialization consultancy based in Chicago. Pundit's founder and CEO Arti Bedi Pullins becomes QuestionPro's President and Chief Healthcare Officer. More
Shopper insights firm Behaviorally has extended its TransactionPath suite with the launch of two new services, ShelfPath and DecisionPath, designed to understand 'New Retail' consumers shopping seamlessly across physical, social and other digital channels. More
In the US, customer journey analytics platform Dealtale has launched a solution called Marketing Co-pilot, which includes an AI feature allowing marketers to ask questions about their past, present and future performance metrics, and receive instant answers. More
Next15's data, MR and advisory company Savanta has launched its first European Consumer Confidence survey, which will be run quarterly to understand a range of factors, including awareness of brands' sustainability and data privacy actions. More
In the US, real-time targeting specialist Fanplayr has launched an enterprise-grade customer data platform (CDP) called Fanplayr 360, which brings all customer data from multiple sources into a unified view to drive personalized journeys based on real-time insights. More
UK-based consumer intelligence technology company Measure Protocol has added targeting capabilities which allow for specific surveys to be delivered to respondents based on their actual behaviour - such as in-app purchasing. The firm claims this eliminates reliance on self-reported behaviour. More
In the UK, consumer insights provider dunnhumby has launched a tool called Revenue Growth Planner, to enable consumer packaged goods (CPG) brands to forecast the sales impact of changes to a product's pricing and promotional strategy. More
Canadian marketing services and data firm Environics Analytics (EA) has partnered with consumer and audience insights company Vividata to launch a database called Opticks Digital, designed to provide a multi-channel view of the online Canadian consumer. More
BARB, the UK's television audience measurement body, has announced a commitment to expand its measurement of audiences to include 'fit-for-TV' content on video-sharing platforms. At the same time the organisation has changed its company name to Barb Audiences Ltd. More
US-based customer and employee experience specialist Medallia has launched a platform to help companies use omnichannel customer insights to detect intent based on customer experience data, and drive more tailored experiences across channels. More
Ipsos and IAB Australia have announced that the new Ipsos iris digital audience measurement currency will be launched in early March, following its official endorsement by the association's Board and Measurement Council. More
Panel management platform Sample Ninja and sample marketplace Zamplia are teaming up to provide users with a unified platform for conducting market research More
Consumer and sensory research agency MMR Research Worldwide has announced the opening of a facility in Wokingham, Berkshire, designed to help FMCG firms improve their pack and product experience. More
UK Out-of-Home (OOH) advertising trade body Outsmart has announced the forthcoming launch of an industry-wide tool which will bring OOH media-owner data - both 'classic' and digital - into a single interface for buyers. More
In Stockholm, audience measurement body MMS (Mediamätning / Skandinavien AB) has announced the expansion of its 'total measurement' cross-media ad currency service, operated by Nielsen. More
Dublin and London-based researcher RED C has launched an online platform called RED C Direct, allowing clients to test their own ad creative, backed by the firm's survey design, sampling expertise, effectiveness model and norms. More
MR consultancy Reach3 Insights has teamed up with The Keller Advisory Group on a new solution offering marketers early-stage consumer feedback on the potential impact of experiential brand activations. More
In Poland, customer engagement platform SALESmanago has launched what it calls the 'CUPID Score', to evaluate how marketers measure customer engagement and experience. More
In the US, customer intelligence platform InMoment has added self-serve reputation management capabilities to its Experience Improvement (XI) platform, following last year's acquisition of ReviewTrackers. More
Global technology comms consultancy Hotwire has launched a suite of data intelligence solutions, covering 'every aspect of the marketing journey'. More
In the US, global media group Entravision has launched a service called Entravision Plus, which uses performance-based data to help companies connect with individuals as they consume content from premium Spanish-language publishers. More
Digital media measurement, data and analytics platform DoubleVerify (DV) has launched what it claims is the 'first ever' scalable solution to verify viewability on Connected TV (CTV). More
In the US, three former execs of Hall & Partners and Basis Health - Nicola Harte, Scott Kressner and Soumya Roy - have opened a healthcare-focused insights business called Integro. More
Media conglomerate News Corp Australia has launched a research and intelligence service called The Growth D_Stillery, offering consumer insights to help marketers meet brand challenges, anticipate consumer trends and understand where best to invest. More
In New York, a new business called Fantix has opened, promising marketers and business analysts the ability to link and compare their first-party data sets, to help understand what else their customers are buying, what their interests are, and other insights. More
Consumer behaviour specialist ViewersLogic has launched a panel to measure individuals' media consumption, TV and digital ad exposure, online and off-line purchases, and location data over time, 24/7. More
In the US, market research technology and survey programming company Jibunu has added medical transcription features to its video / audio response capturing tool. More
British tabloid newspaper The Sun has made its consumer insight tool 'Sun Polls' available as a commercial service for brands and educational institutions. More
Experience management specialist Alida has added new personalization, reporting and privacy capabilities to its TXM platform (Total Experience Management), including a personalization solution based on survey participant profiles and behavior. More
Manchester, UK-based mobile data specialist RealityMine has launched a 'Data Marketplace', allowing clients to access digital behaviour data from real people via global, privacy-compliant datasets - including consumers' mobile search behaviour, web page visits, app usage, and ad and media exposure. More
In the US, Nielsen has announced it is to market Edison Research's 'Share of Ear' and 'Podcast Metrics' services to ad agencies. More
Enterprise tech company Syncfusion has added its business data analysis tool Bold BI to the SurveyMonkey App Directory, enabling users to import data from SurveyMonkey to create, customize and share business dashboards. More
London-based crowdsourcing, idea management and 'open innovation' platform Wazoku has launched a dashboard called Mindpool SME, to help small and medium-sized businesses listen to, understand and act on employee feedback. More
In the UK two former employees of qual firm The Sound, James McLintock and Stuart Knapman, have founded a network called the Future Studio, comprising nine independent insight, strategy and innovation specialists who are already working with agencies and clients in the UK, US and LATAM. More
In the UK, Kantar has launched a Marketing Effectiveness practice, promising to help brands refine their marketing strategy and measure return on investment. More
WPP's media investment wing GroupM has announced the long-awaited launch of its new agency EssenceMediacom, comprised of 10,000 people across 120 offices globally. More
London-based insight and strategy consultancy BritainThinks has appointed former Kantar exec Max Mawby, to establish a Behavioural Science team that complements its existing insight, communications and engagement offering. More
Kantar has added a price sensitivity module to its Concept eValuate suite, to help brands identify the ideal price range for new products. More
UK television audience measurement body BARB has launched the beta of an API which it says will give clients more flexibility into how they access its viewing data. More
Momentive has launched three survey creation features for its SurveyMonkey Enterprise solution and paid customers in the US. These include language personalization features, additional best/worst question types, and a multilingual e-mail collector. More
Manchester, UK-based mobile device data firm RealityMine has announced a formal partnership with a long-time collaborator, panel recruitment and data sourcing specialist Amplify MR, offering clients global private community and panel access. More
Force Marketing, which provides lifecycle marketing solutions for the automotive industry, has launched a customer data platform (CDP) called Audience IQ, promising to help auto dealer groups improve customer experience and ROI. More
In New York, shopper and digital marketing consultancy Behaviorally has launched PackPath, a qualitative suite which taps 'the world's largest behavioral pack design database' to predict the potential of pack designs to grow clients' in-market sales. More
Digital media measurement, data and analytics platform DoubleVerify (DV) has expanded its partnership with Twitter, to enable advertisers to verify and analyse the quality of their US-based advertising campaigns on Twitter's home timeline. More
Singapore-based digital customer experience solutions provider TDCX has launched its first Digital CX Center of Excellence, which will pilot and validate new CX models. To support the center, TDCX has also set up a Corporate Venture Capital (CVC) arm to invest in CX technologies. More
Finnish commercial broadcasters MTV Oy and Sanoma Media Finland have signed a contract with data integration and research consultancy services provider dataBreeders to develop Total TV advertising measurement and currency, which will launch in 2023. More
UK out-of-home (OOH) measurement body Route has been working with Ipsos and industry partners IPA (Institute of Practitioners), ISBA (Incorporated Society of British Advertisers) and out-of-home trade association Outsmart, to apply three new methodology developments for its data releases. More
London-based Verve has launched a consultancy offer called Ignite AI, using artificial intelligence to uncover implicit emotions, patterns and 'cultural codes' at scale. More
In the UK, personalization platform Fresh Relevance has launched a module helping B2B eCommerce companies engage with prospects and convert them to repeat customers. More
Israel-based in-game ad platform Anzu.io has been granted a patent for its ad tracking technology, which measures viewing in 3D environments. More
In Tokyo, GMO Research has launched a service called Z.com Engagement Lab, through which consumers can receive rewards for participating in surveys. More
In the US, Prodege-owned survey platform Pollfish has launched an AI-enabled survey creation tool, which it claims can generate a 'professional-grade' survey questionnaire in 30 seconds or less, all based on a single sentence a user enters on their topic of interest. More
As of today, you can filter MrWeb's recently-launched real-time ranking of top companies providing MR, insights, data and analytics activities, to include just one type (eg Full Service) or one headquarters country. Another ten firms have been assessed and added, making it a top 40. More
New York-based firm Blackbird.AI has released a major upgrade of its Constellation risk analytics platform for conversational and social data. More
Structured and unstructured data and text analytics firm Lexalytics has expanded its capabilities for eleven of the languages it supports, to help global organizations better understand their customers. More
Next15's data and insights group Savanta has launched a Qualitative and UX (user experience) Research division in the US and Canada. More
Text analytics software firm Relative Insight has launched Relative Health - a solution to help pharmaceutical, healthcare, biotech and medical device companies and their agencies analyse and visualise industry-specific text data. More
UK-based consumer intelligence platform QuMind has launched a feature which applies MaxDiff analysis to help companies align their products and services with what matters most to their customers. More
AdTech company The Trade Desk has launched Galileo, which will help advertisers activate their first-party customer data, to optimize digital media buys and measure business outcomes. More
Car manufacturing conglomerate and mobility provider Stellantis, whose brands include Citroën, Fiat, Chrysler and Maserati, has announced the launch of a unit dedicated to B2B products, applications and services based on its massive data sets. More
LiveRamp has announced a partnership with 'visual discovery engine' Pinterest, for whom it will pilot data clean rooms, allowing Pinterest advertising partners to view aggregated insights into the performance of their campaigns. More
In between paying nine-figure fines and settlements, Meta has found time to strike a deal with IRI which will allow the consumer data giant to link ad campaigns on Instagram and Facebook to US retail sales at the brand and product level. 'Ansa' also allows for campaign targeting and optimization. More
Ubiquitous MR industry figure Ray Poynter has teamed up with his son, engineer Will Poynter, to offer a new, free tool for creating word clouds. Users get a draft cloud which they can then refine to change layout, exclude or accentuate particular words or phrases, and other options. More
Year-old New York-based personal data exchange Caden has raised a further $6m in seed funding, which it will use to formally launch its platform and grow its team. More
More than two years after first announcing its Nielsen One cross-platform measurement solution, and a year after the start of 'Alpha' testing, Nielsen says it is ready for a full launch of the first elements next week. More
IBM has launched Business Analytics Enterprise, a suite of business intelligence (BI), planning, budgeting, reporting, forecasting and dashboard capabilities aiming to help the 'right teams get the right data at the right time'. More
In the US, marcoms agency Allison+Partners has combined existing and new capabilities into one centralized unit called the Performance+Intelligence Group, offering cross-channel analytics and insights, data science, measurement and research. More
Today we're launching RAIDAR. Like an industry top 30 companies list, but instead of publishing it once a year, we'll update it every day based on yesterday's DRNO stories and other company data; show our workings; include companies never before considered; and allow sorting by a long list of criteria. More
Following a request from professional body the Insights Association, a Bill introduced in the US Congress would require the Census Bureau to provide much greater detail on its controversial Ask US Panel project. More
Text analytics specialist Canvs AI has added translation capabilities to Canvs MRX, allowing users to analyze open-ended text from multiple languages, directly on the platform. More
Experience management platform Qualtrics has added new XM Platform features, including an enhanced Experience iD (XiD) dashboard experience and automated workflows, combining operational customer data and experience data to understand key customer trends. More
Israel-based mobile survey software and analysis solutions provider Dooblo has launched a tool called Dooblo Insights, to help operations execs increase fieldwork productivity, drive data quality and increase delivery speed. More
Manchester, UK-based experiential field marketing agency Splatter Connect has launched a tool called FIELD CONNECT, which can be used to collect data in real time from field visits to retail outlets. More
Kantar has launched a team called Global Connected Data Solutions, within its audience network Profiles division, to help advertisers maximise the value of their first-party data. More
In the UK, personalization platform Fresh Relevance has added a tool called Contextual Auto Optimize to its platform, to enable online businesses to automatically serve the most relevant experience to each customer, based on different contexts relating to when they are viewing. More
AI-powered customer lifecycle and user retention platform CleverTap has launched a tool called RenderMax, which the firm claims can increase mobile push notification render rates by up to 90% on low-end Android devices. More
Online retail giant Amazon has announced the launch by its Web Services division of AWS Clean Rooms, which will help client companies easily and securely analyze and collaborate on their combined datasets, without sharing or revealing underlying data. More
Comscore has extended its partnership with independent ad platform AdForm, making the former's Predictive Audiences solution available to the latter's clients worldwide. More
Brighton, UK-based insight and foresight platform Signoi has unveiled a new service analysing videos from any source, and including the use of higher-order semiotic frameworks which it says can 'pinpoint significant shifts in motifs within a video, and ultimately capture the whole narrative in its essence'. More
Tesco and dunnhumby have announced the next phase of the Tesco Media & Insight Platform, with new onsite and in-store media channels, and a self-serve capability. More
New York-based data activation, curation and identity platform Audigent has integrated audience segments from consumer credit data agency Equifax into its platform, to provide anonymized insights including how much consumers earn and the type of cars they own. More
Insight group STRAT7 has launched a consulting practice called STRAT7 Advisory, to advise business leaders on how to embed consumer understanding into all aspects of their decision making - from market analysis, strategy creation to implementation, to enabling internal processes. More
In New Zealand, insights platform Yabble has launched an AI-powered tool called Summarize, to generate summaries of insights from long-form data at 'unprecedented speed'. More
In the US, decision intelligence platform Tellius has added new features to help enterprise users unify disparate datasets, and analyze siloed data. More
Chicago-based QualSights has launched a platform called 'Product Consumption Intelligence', to passively measure behavior in the home. More
UK-based consumer intelligence platform QuMind has launched a solution called Dynamic StoryBoards, to help clients bring context-rich insights into 'one clear visual'. More
Chicago-based consumer insight specialist Numerator has added LGBTQ+ demographic attributes to its Numerator Insights platform, which provides access to a further 2,500 demographic, psychographic and media consumption attributes that consumers share directly with Numerator. More
Social media monitoring platform Talkwalker has added 'large language models' to the Blue Silk artificial intelligence engine at the core of its consumer intelligence platform. More
On-demand data collection service Shepper has launched a solution allowing UK retailers and marketers to check how products and promotions are being offered in physical stores, within a day of briefing, and with insight reports returned in under 48 hours. More
In Canada, the AIR MILES Reward Program has beta-launched a media services platform called AMP Media, to help brands reach, engage and connect with 'highly receptive' audiences. More
Sponsorship intel company SponsorPulse has partnered with first-party data platform Dynata and programmatic media firm MiQ to launch its Audience Network in North America, enabling advertisers to reach target audiences across sport, music, entertainment and charities. More
Santa Monica, California-based contextual ad intelligence platform GumGum is to add attention measurement metrics to all display creative campaigns running on its platform next year. More
AdLiven, which offers app marketing creative for mobile gaming, has launched a solution called AdLiven Insights, providing data about how and when a user engages with playable ads, for use by advertisers, brands and marketers. More
New York-based TV ad targeting specialist Simulmedia has partnered with Comscore, to integrate the latter's audience segments into its TV+ platform and help clients drive tune-in promotion wherever audiences are watching. More
US firm Propel Software has launched a product information management (PIM) solution, allowing clients to deliver tailored product content to customers. More
In the US, data analytics and customer intelligence specialist J.D. Power has launched a modular on-demand system called 'Modern Retailing as a Service' (MRaaS), to help the automotive industry adapt to changing consumer preferences and trends in vehicle shopping and purchasing behavior. More
US-based digital media measurement and analytics firm DoubleVerify (DV) and video hosting service TikTok have expanded their partnership, to offer advertisers post-campaign brand safety and suitability measurement. More
In the US, cross-media data specialist Advocado has launched an integrated data platform called Guac, to deliver spot attribution reports with context - such as in-market weather data and detailed search keyword insights. More
Consumer sensory insights specialist MMR Research has opened a new 'ASEAN sensory hub' facility in the Pasir Panjang area of Singapore. More
UK TV broadcaster Channel 4 has announced a data partnership with Sainsbury's loyalty card initiative, Nectar360, to support advertiser targeting on Channel 4's streaming platform, All 4. More
Self-service programmatic ad platform StackAdapt is expanding its partnership with Mobile audience data and targeting specialist Adsquare, to offer a global footfall attribution solution and niche audience targeting capabilities at scale. More
UK commercial television broadcaster ITV has partnered with TV insights company Adalyser, to launch a 'Share of Voice' tool, through which advertisers can benchmark their TV presence. The broadcaster has also launched a retail matching tool called Matchmaker. More
Digital analytics provider Heap has released a tool called Journeys, which visually maps the paths users take when using a digital product, enabling clients to understand everything users do on their site or with their product. The firm has also launched several new privacy features. More
In the US, market research technology and survey programming company Jibunu has launched a survey text editor tool, to expand its DIY features. More
London firm FlexMR has enhanced its suite of analysis and reporting tools with the launch of ActivateMR - using a variety of in-platform data collection sources to help researchers build collaborative, real-time dashboards. More
Data-driven marcoms business The Bliss Group and data science specialist Ringer Sciences have launched an audience intelligence platform called the Executive Signals Platform (ESP), to analyze the behavior of executives across a range of sectors. More
In Australia, communications agency alt/shift/ has launched a Behaviour Change division, to provide research-based tools for in-house campaign development. More
In the US, consumer data analytics company Lytics has appointed long-time Webtrends exec Jeff Seacrist as Senior Vice President, Product & Product Marketing. More
Inex One, operator of an 'Expert Network Marketplace', has launched a platform allowing users to connect and chat with survey vendors, send requests for quotes, receive bids, select providers and run projects all in one place. More
UK television broadcaster ITV has launched a tool called Automated Contextutal Targeting (ACT), to provide advertisers with insights into 'moods, objects and moments' in programmes that they can use to 'fine-tune' their campaigns. More
In the US, experience management group Momentive has launched a solution for its SurveyMonkey platform, which it says will help product managers, marketers, insights professionals, pricing managers and other professionals determine the optimal price point of a product in hours. More
In Australia, research and brand strategy consultancy Pollinate has launched a Sustainability division, to help organisations understand society's expectations in the area, and adjust business goals to meet shifting demand. More
Insights provider MetrixLab says it is trialling a methodology allowing respondents to answer survey questionnaires using voice recordings. More
In the US, customer experience (CX) intelligence platform DISQO has released its first 'Brand and Outcomes Lift Industry Benchmarks' report, offering normative data on the full-funnel effectiveness of ad campaigns. More
Mobile research and sample specialist On Device Research (ODR) has launched a solution called Omnichannel Brand Impact, to provide brands, ad agencies and media owners with single source measurement for multi-media campaigns. More
Knowledge management platform Stravito has launched a feature called 'Scrapbook', through which individuals can 'recycle and reuse' the most relevant insights from multiple reports. More
Analytics firm Escalent has acquired commercial vehicle and off-highway powertrain data provider Rhein Associates, for an undisclosed sum. Together with a partnership with Work Truck Solutions, Escalent will expand its existing Commercial Vehicle and Fleet Research practice. More
In the US, data clean room software developer Habu has partnered with location intelligence specialist Reveal Mobile, to introduce a clean room for privacy-compliant location data. More
Momentive's research software solution SurveyMonkey has formed a partnership with the Penn Program on Opinion Research and Election Studies (PORES), to understand the driving forces behind the 2022 US midterm elections. More
In the US, Suffolk University's Sawyer Business School has integrated iMotions' biosensor research platform to launch an on-campus human behavior lab called X-Lab, which is dedicated to advancing academic research and integrating it into the school's curriculum. More
In the US, video feedback platform Discuss has added a number of privacy and security capabilities to its 'Made for Pharma' solution, enabling experiences to be shared while mitigating the risks associated with so doing. More
Raleigh, NC-based location intelligence specialist Reveal Mobile has enhanced two of the attribution reports available in its geofencing platform VISIT Local, to enable marketers to estimate in-store sales and return on ad spend. More
In the US, mobile research specialist MFour has launched a new unified home for all its SaaS products, under its existing MFour Studio brand. Within it, a new analytics workbench called Consumer Explorer allows clients to blend consumer opinion data from surveys with behavioral data collected via observation. More
MR and customer and employee experience tech firm Forsta has partnered with CX data specialist GemSeek to launch predictive net promoter scores (pNPS), through which clients can access predictions about 'silent customers' who don't respond to surveys or submit feedback. More
Culture, community panels and smart digital research specialist Verve has launched a service called 'People & Planet', to help brands develop consumer-centric ESG strategies and initiatives (environmental, social and governance). More
Nielsen has expanded its Total Ad Ratings (TAR) in Taiwan, with the incorporation of YouTube measurement for desktop and mobile, following its launch in three additional APAC markets two weeks ago. More
Digital intelligence provider Similarweb has partnered with EDO - a predictive platform that measures behavior driven by Convergent TV advertising - to produce a scaled solution for CTV measurement. More
Cologne, Germany-based media intelligence provider UNICEPTA has acquired Swiss media analysis firm Adwired; and has announced the launch of a new media review service called Executive News Briefing. More
Insight firm MetrixLab has added a hybrid AI-powered tool called PACT Instant to its suite of packaging design testing solutions, promising in-depth evaluation of existing and new designs with results in as little as 48 hours. More
Australian broadcast industry body Commercial Radio & Audio will introduce a new hybrid audience measurement system for its GfK metropolitan radio surveys, from March next year, and describes it as 'the most significant investment and change to [radio measurement] in Australia since ratings began'. More
Digital promotions and media tech company Quotient has rolled out its European grocery savings app Shopmium in the US, promising clients the ability to increase brand trial and loyalty while measuring online and off-line shopper interactions. More
In the US, behavioral analytics and advisory firm Escalent has launched a solution called Tech TrustBuilder, to help understand how brands can build on consumer trust in the technology that drives products, services and experiences. More
Havas Media Group (HMG) North America is adding OTT and linear television viewing data from cross-screen television insight and analytics provider Samba TV to its 'Converged' proprietary audience and data management platform. More
In the UK, Ipsos has appointed Nathan Bransden as Director of Strategy and Advisory, a new policy consultancy within the group's Public Affairs division. More
In the US, data platform Crisp and in-store retail marketing and trade promotions agency Promomash have partnered, to launch a new solution allowing CPG brands to access and analyze actual product sales, shipment and trade spend data in one place. More
Digital publishing execs Nana B. Nyantekyi, Shannon Terry and Andrew Johnson have launched Spiny.ai - a content analytics, publisher intelligence and ad revenue generation business. The launch has been supported by a $2.5m venture capital funding round. More
Mobile phone data firm RealityMine and app-based data firm Qrious Insight have partnered, to offer behavioural custom panel building and community management along with behavioural targeted surveys for brands and their agencies. More
In London, personal data business CitizenMe has launched a self-service platform called the Ethical Human Data Marketplace, which it says will help marketers understand the changes in citizens' behaviour resulting from the use of smart devices, web3 and the metaverse. More
In the US, billing and payments platform PayNearMe has launched a suite of analytics solutions called PayNearMe Insights, providing payments and consumer behavior data to help clients understand the health of their business, predict outcomes, and adapt payments strategies. More
Experience management specialist Alida has added a product called 'Conversational Surveys' to its Total Experience Management (TXM) platform, to drive higher engagement with customers through interactive feedback. More
In the US, B2B marketing intelligence provider Clearbit has launched a solution called Capture, to provide marketing teams with access to high-intent buyers. More
In New York, machine learning-based ad platform AdTheorent Health has launched a solution called 'Predictive Audiences', allowing programmatic advertisers to identify the most qualified audiences to target, without relying on personalized information or user IDs. More
Video-based insights provider UserTesting has upgraded its 'Human Insight Platform' to help clients observe and understand how their customers feel and why. They include what the firm says is the virtual environment equivalent of a one-way mirror for focus group observation. More
In Galway, Ireland, investigative intelligence analytics specialist Siren has appointed Dr Ryan Clarke as Managing Director of a new strategic and applied projects division, Siren Consulting. More
In New York, purchasing behavior specialist Behaviorally has launched the PackPower Score, a one-number predictor of the sales impact of new packaging designs. More
New York-based end-to-end consumer insights platform Suzy has announced a number of product enhancements including the addition of video open-ends, Max Diff choice rankings, and an integrated data visualisation tool, Data Explorer. More
Experience management specialist Qualtrics has announced the launch of CrossXM, a new product line providing automated insights into how clients' employee, customer and brand experiences impact one another - and identifying actions to improve them. More
Nielsen has announced the addition of YouTube measurement for desktop and mobile to its Total Ad Ratings (TAR) cross-media measurement solution in Indonesia, the Philippines and Thailand. More
CTV and omnichannel media measurement and planning specialist EMX by Big Village has partnered with Kroger Precision Marketing (KPM) to make Kroger's retail sales data available to advertisers through its Data Connected Private Marketplace (DCPMP) offering. More
Netflix has joined Disney+ in signing up with BARB, the UK's audience measurement body - a major move forward in measurement of streaming services and the first time Netflix has joined an industry-owned audience currency. More
Kantar has launched its Sustainable Transformation Practice in New Zealand, led by Executive Director Jason Cate. More
US-based DataScalp, which captures consumer experience data and uses it to rank companies in a performance dashboard, has opened its doors with the launch of an airline ranking platform. More
Marcoms group Dentsu has launched new gaming data and insights capabilities across 21 markets globally, bringing together research panel data from its Consumer Connection System (CCS) with specialist gaming data from Global Web Index (GWI). More
Ad tech and data company Big Village (formerly known as Engine) is to add visualization technology from customer experience and research tech firm Forsta to its CARAVAN Omnibus Surveys, allowing clients to create results presentations for sharing with exec teams and stakeholders. More
In the US, marketing platform Okendo has launched a customer intelligence solution called Connect, allowing eCommerce brands to collect consumer insights at scale and deliver more personalized commerce experiences. More
Online research, data and analytics tech group YouGov has launched a self-serve tool called Survey Direct, in the UK and US, allowing users to build surveys with 'granular' targeting capabilities and receive results within an hour. More
NielsenIQ's new product research and innovation division BASES has launched a solution called Creative Product AI, describing it as a breakthrough in how products are tested, screened and optimized. More
Experience management (XM) platform Qualtrics has launched a 'Government Web Experience' solution, asking public sector site users about their experiences and helping with web design, content and performance optimization. More
In the US, location and behavior-based targeting firm Gravy Analytics has launched a privacy-enhancing technology called PrivacyCheck, to help organizations ensure location data generated at sensitive locations is not used, shared or resold. More
Text analytics specialist Canvs AI has launched a connector for the Forsta Survey platform, enabling users to import responses to open-ended questions, along with relevant cross-tab data, directly into Canvs for analysis. More
Hello Ara, which conducts research through conversations rather than surveys, has officially launched a 360 degree AI-based methodology called #Explore, to help brands engage 'future users'. A discussion of the approach won best paper at ESOMAR Congress 2022, held in Toronto last month. More
Kantar has added three new brand metrics to its Link AI for Digital predictive tool - Aided Awareness, Consideration and Purchase Intent - which it says 'make it possible to forecast digital ad effectiveness and brand consideration in as little as 15 minutes'. More
London-based open source Business Intelligence platform Lightdash has launched its core product for general use, and announced seed funding of $8.4m. More
Australia-based real-time media monitoring company Streem has enhanced Engage social intelligence tool with the launch of a number of new performance metrics. More
In Europe, Nielsen has partnered with FMCG cash-back app Shopmium, a subsidiary of its existing US partner Quotient Technology, promising improved segmentation-based digital marketing for the post-cookie world. More
In the US, ad measurement and optimization platform VideoAmp has released a solution called 'Second-by-Second Ads Viewership', offering actualized results with inputs from both Smart TV ACR and STB viewing data across more than 39 million homes. More
US-based media optimisation platform Measured has launched a new benchmark comparison tool, and announced its official launch in the UK. More
US-based digital media measurement and analytics firm DoubleVerify (DV) has launched the DV Attention Lab, to help advertisers optimize campaign performance using data on ad engagement and ad exposure. More
4Sales, the advertising arm of UK TV broadcaster Channel 4, has partnered with media consumer behaviour measurement firm ViewersLogic to develop a platform which measures an individual consumer's journey to purchase, rather than just the media they consume. More
Kantar's TGI consumer data team has partnered with location intelligence company Adsquare to help brands build targeted, cookieless and ID-free localised ad campaigns in Great Britain and France. More
Nielsen has announced that its 'always on' Digital Ad Ratings (DAR) will now include measurement of YouTube video ad campaigns, simplifying campaign measurement by eliminating the need for advertisers and agencies to manually tag or enable campaigns. More
In the US, comms agency Vox Global has opened a Behavioral Insights practice, led by SVP and company Partner James Baril, with support from Partner Jessica Abensour. More
Yahoo! and audience data and targeting specialist Adsquare have partnered to help advertisers in EMEA markets develop their digital out-of-home (DOOH) campaigns, using Adsquare's footfall measurement and audience scoring segments. More
In the US, B2B tech purchase intent data and services provider TechTarget has launched a solution called 'Priority Engine for Healthcare', to deliver customized insights for B2B organizations targeting the healthcare sector. More
In the US, hotel sector specialist Cogwheel Marketing has launched a reporting and business intelligence tool, which aggregates data from multiple sources to provide a 360-degree view of a hotel's online presence. More
In the US, online survey and research services provider QuestionPro has launched a tool called CX Reputation, which monitors and analyzes public ratings from reviews sites and other sources about a company's brands or products, and provides insights based on this feedback. More
SurveyMonkey parent company Momentive has added AI-based solutions to capture brand and market insights and improve product experience; enable customers to survey multiple audiences at once; and to reach niche or specialized audiences. More
Digital promotions and media tech company Quotient has added a feature allowing marketers to measure the impact of shopper promotions and couponing on media such as digital out-of-home, sponsored search, and on- and off-site display. More
Consumer insights provider Toluna has added multimarket research capabilities to its Toluna Start platform, to enable users to target unlimited markets through a single setup process, and analyze global data through a single reporting link. More
Multinational consumer goods company Reckitt has launched an online innovation hub called Ignite, through which it aims to create solutions to solve 'some of the world's greatest challenges'. More
Digital experience analytics firm Contentsquare has launched a new capability, called Digital Experience Monitoring (DEM), which allows businesses to better understand the impact of web site speed on customer experience and conversions, and improve web site performance. More
In the US, product and packaging consumer insights firm Curion has launched the Curion Score - a product benchmarking tool that allows brands to compare their product to 500 million data points within the company's proprietary insights database. More
In the US, HR analytics dashboard Employee Cycle has closed a $2.5m seed round of financing, which it will use to support the development and launch of its Employee Data Platform (EDP), and to hire for its sales, marketing and engineering departments. More
Research and customer / employee experience technology provider Forsta has announced upgrades to its online focus group solution InterVu, integrating high quality video and audio for virtual experiences, enhancing sharing features, and adding quick polls and other features. More
Mobile app ad insights and analytics platform Appsumer has launched a free cross-channel dashboard and reporting solution called Appsumer Starter, to help 'scaling' smaller app advertisers gain automated performance insights for the channels they most commonly use, including Meta, Google and TikTok. More
In the US, merchandising, marketing and supply chain solutions provider SymphonyAI Retail CPG has partnered with event intelligence firm PredictHQ, to help clients prepare for the impact of events such as public holidays, school holidays and 'observances'. More
YouGov has launched free 'Lite' versions of its BrandIndex and Profiles tools, allowing users to analyse their target audiences and track brand performance for no charge. More
US-based verbatim analysis software firm Ascribe has announced a new release of its AI Coder, which it says enables responses to be coded and a summary delivered within an hour. More
US television measurement and analytics company 605 has announced a data and tech collaboration agreement with streaming TV measurement and intelligence platform Conviva, to provide a de-duplicated view of media consumption in US households. More
Indian-owned consumer insights company Hansa Research has partnered with experience management platform Qualtrics, to help organizations monitor their brand health performance and build their brands in the country. More
In the US, marcoms network Stagwell has launched a Risk and Reputation business unit, to help business leaders audit the issues most important to their stakeholders, develop proactive and reactive strategies, and monitor and measure the impact of positions on business reputation. More
Kantar has expanded its YouTube measurement services, allowing marketers to assess ad effectiveness in both single channel and multi-channel campaigns. More
In the US, healthcare sector predictive analytics and market research agency Trilliant Health has launched an analytics tool called the Provider Directory, offering near real-time intelligence about physician behavior to provider organizations, health plans, life sciences companies, and investors. More
Marcoms agency Allison+Partners has launched a methodology called Brandgeist IQ (BGIQ), to measure the real-time cultural relevance of brands. More
Swedish eye tracking tech firm Smart Eye has expanded its Affectiva Emotion AI technology with the launch of 'Conversational Engagement' and 'Conversational Valence' metrics, to provide insight into consumer responses to content, using facial analysis for online qual research. More
Experience management platform Qualtrics has launched a solution called Video Feedback, to help organizations capture qualitative video feedback from their customers, analyze both words and emotions, and use that data to make business decisions. More
In the US, healthcare market research firm InCrowd has launched a syndicated MR solution called 'Essentials' to provide life sciences companies with ongoing, real-time access to market performance metrics. More
Predictive analytics platform Ocurate has launched a system called 'Lead Scoring', to help organizations allocate funds to recapture high value customers based on their likely consumer lifetime value (LTV). More
In Australia, PR platform Medianet has renamed its Mediaverse research business 'Medianet Insights', and says it will provide analysis to subscribers of the parent company's PR plans without the need for a separate media monitoring service. More
Experience management (XM) platform Qualtrics has launched a system of XM Benchmarks, to help organizations compare their customer satisfaction, patient perceptions and employee engagement levels against industry peers and competitors. More
Amazon has added new features to three tools, 'Manage Your Experiments' (for product content optimization), Search Analytics Dashboard and Product Opportunity Explorer - giving sellers customer insights and analytics data to launch new products and increase sales. More
Kroger Precision Marketing (KPM), the retail media business of supermarket giant Kroger, which is powered by the chain's loyalty card data business 84.51 degrees, has expanded its private programmatic marketplace to include video and CTV inventory. More
In Australia, mobile out-of-home (OOH) company Ads on Wheels has launched an impression measurement tool called AMPED. More
In the US, tech research and advisory firm Information Services Group has launched the ISG Experience Assessment Center, to evaluate the health of business relationships and the quality of workforce experiences. More
Digital experience analytics firm Contentsquare has extended its partnership and integration with customer journey analyst Namogoo, adding detailed contextual information to its customer behavior data, with particular benefits in understanding first-time and unknown site visitors. More
Ipsos India has launched a new large sample, nationwide omnibus running multiple times per month and offering rapid turnaround research. More
Viewer engagement metrics firm TVision and attention measurement specialist Lumen Research have announced a formal partnership promising cross-platform attention measurement for US and UK customers; with TVision developing a new UK-based, opt-in panel. More
Online survey and research services firm QuestionPro has expanded to Japan with the opening of a Tokyo office, and appointed MR veteran Satoshi Komatsuzaki to lead it as Country Director. More
US- and UK-based ReedPop, known for its pop-culture events and journalism, has launched an audience targeting platform called ENGAGE, promising in-depth user insights across its community of digital and in-person customers and accurate targeting of pop-culture fans worldwide. More
AdTech and data company Big Village has added new features to its Audience Intelligence platform, allowing clients to bring in-depth first-party data into audience targeting, plan media and reach audiences in real time. The firm was formerly known as ENGINE, outside the UK. More
Community panels pioneer and culture expert Verve has launched ignite@VERVE, a new offer combining its heritage in communities and smart digital research with a range of proprietary tools including AI, a global network of 'cultural and creative individuals', and a new cultural values framework. More
US-based marketing consultancy R3 has launched a suite of four digital tracking services, allowing marketers to benchmark their social, influencer, search and e-commerce marketing against competitors. More
Analytics and insight company MESH Experience has announced the launch of a global center of best practice, to be known as MESHtopia, and led by Global MD Dana DiGregorio and Data Quality Manager Martin Daniel. More
In London, B2B marketing specialist alan. has announced the launch of a research division called Integrated Intelligence, which it says aims 'to fundamentally change how B2B marketers understand their industries'. Josh Cohen and Emilie Pirson will lead the new unit. More
In the US, consumer data provider IRI and ad and marketing tech company Epsilon have connected the latter's identity solution CORE ID with IRI's CPG transaction data, through Epsilon's clean room, PeopleCloud Prospect. More
In Australia, WPP's media investment company GroupM has launched a data-driven digital out of home (DOOH) planning and activation platform called 'Journeys', through which advertisers can deliver audience-based campaigns. More
M&C Saatchi Indonesia has launched a division called Shopex, to deliver omnichannel shopper and brand experience solutions to clients. More
The group behind the non-profit initiative called TSAPI has announced that there is now an agreed standard API (advanced programming interface) definition for transferring and sharing survey data. More
US intelligence gathering specialist Fuel Cycle has launched a set of applications for evaluating digital experiences and products, pre-and post-launch. More
Consumer data giant IRI and connectivity and analytics platform LiveRamp have extended their existing partnership, offering access to purchase-based audiences from 45 million households in IRI ProScore within the LiveRamp Safe Haven data collaboration platform. More
Nielsen has written to clients to inform them that the set-top box and Smart TV 'big data', to be added into its National TV reporting next month, will not yet be used for transaction / ad currency purposes as previously planned, due to the need to address 'variability' and 'stability' issues. More
In the US, movie theater ad network National CineMedia (NCM) has announced a deal with real-time TV measurement company iSpot, using the latter's ad catalog and verification of ad plays for 40m US Smart TVs to calculate and report on incremental reach from NCM ads over linear TV. More
AI-driven platform SugarCRM has partnered with tour reservation system provider ResPax, to offer what the firms say is the first fully integrated CRM and tour booking platform for the travel and tourism industry. More
In the US, marketing software giant Adobe has launched a service called Primetime Account IQ, to enable video streaming services to identify and understand illegal account sharing activity ('credential sharing'), measure the impact of applying actions, and monetize subscriber behavior. More
Emerging markets business and point-of-interest (POI) data provider dataPlor has announced plans to extend its coverage from 100 to 150 countries by the end of 2022. More
London-based media agency the7stars has launched a solution called 'Bridge', which promises to bring together UK media, data, and technology partners to help clients 'unlock the potential' of addressable data. More
In the US, location intelligence software provider Kalibrate has launched an online platform called 'Competitive Insights', through which retailers can obtain a real-time view of consumer footfall traffic patterns at a given location. More
Dynata has announced the formation of a Global Research and Data Sciences Center of Excellence (COE), led by Steven Millman and bringing together the expertise and methods of its Research Delivery, Panel Sciences and Data Sciences teams. More
New York-based ad agency XenoPsi and London-based behavioral science-led marketing agency Astroten have launched the Consumer Behavior Lab (CBL), promising to improve the effectiveness of clients' marketing messages and the channels where they are placed. More
Apple has launched two rankings of the top podcasts on its network: Top Subscriber Shows, which allows listeners to browse the top 100 shows individual included within a subscription; and Top Subscriber Channels, featuring the top 100 channels with a subscription and two or more shows. More
US-based direct marketing company Publishers Clearing House (PCH) has launched a platform called PCH Consumer Insight, which offers access to market feedback and intelligence on new products, packaging, pricing and marketing messages. More
Comscore has added connected TV (CTV) measurement, including YouTube traffic sharing data, to its Video Metrix Multi-Platform product in Indonesia and Malaysia. More
Nielsen is enhancing its Digital Content Ratings solution (DCR) in Australia through its Identity System, which connects digital ad impressions from the open web to Australian demographic data from both its own and third-party sources. More
Wine consumer sensory and attitudinal data and analytics platform Quini has updated its self-serve QUINI DATA platform, with the addition of a dashboard delivering topline consumer insights about a product, at a glance. More
In the Middle East, cinema ad company Motivate Val Morgan has launched an audience-based platform - CinePlan and CineMeasure - through which advertisers can plan and measure their cinema campaigns. More
Nielsen has set out a timetable for the provision of cross-media audience measurement in Thailand, following its selection by broadcasting industry body ADTEB last year. The firm says it will deliver its full Cross-Platform Ratings service in the country in the first quarter of 2023. More
TV tech and all-screen ads and analytics company Samba TV has entered the Spanish market via a partnership with ad tech platform Smartclip. More
UK-based Mediatel Connected, which aggregates media research data from a variety of sources to track trends across digital and traditional media, has launched Performance, an app allowing users to channel digital marketing spend based on trends, performance scores and modelling. More
In the US, digital marketing agency Gathr has launched a service called the 1st Party Database, to enable consumer brands to define their 'perfect audience' for targeted communications, ads and new product reviews. More
In the US, digital experimentation and AI company Conductrics has integrated customer survey capabilities into its A/B testing, experimentation and optimization platform, to enable customer experience (CX) professionals to use direct customer feedback as a part of their processes. More
CX and insights software and advisory services company Maru Group has launched a platform which it claims is the 'world's first' to measure implicit response passively and accurately across all question types. More
A group of five consultancies have come together to launch an initiative called Diversity Unlimited, aiming to encourage corporates to buy research, analytics and insight solutions from diverse-owned businesses. More
Retail data and analytics provider Intelligence Node has partnered with pricing intelligence company Pricemoov, to help retailers and brands act on competitive price movements. More
In the UK, long-time healthcare sector researcher Hannah Osborn has launched an agency called Pure Healthcare Strategy, providing clients with bespoke life sciences marketing intelligence and strategic advice. More
In the US, customer experience (CX) intelligence platform DISQO has launched a product called Outcomes Lift, to enable advertisers to measure the incremental impact of cross-platform ad campaigns on marketing funnel outcomes. More
In India, strategy consulting firm Oncofocus Solutions has spun off its primary market research unit into a separate business within the group, called decodeMR. More
Interpublic-owned data-driven PR agency network Golin has launched 'The Executive Impact Matrix', to measure the business effect of 'thought leadership'. The matrix will be rolled out globally after a pilot period in Asia Pacific. More
US-based ad network and targeting specialist Vibrant Media has launched a solution through which publishers can offer advanced contextual targeting tied to timely content - such as an event or specific content related to a product that has either a positive or negative tone. More
In New York, data collaboration platform InfoSum has launched a first-party data and privacy protection solution called Platform Sigma, which the firm says provides organizations with the 'safest and most secure' infrastructure to build and manage their own data clean rooms. More
Washington, DC-based research-led consulting firm Heart+Mind Strategies has launched three industry-specific practices - Travel and Tourism, Public Policy and Issues, and Healthcare - as well as a Brand and Communications Strategy practice that operates across all industries. More
Audience intelligence platform Pulsar has partnered with NewsGuard, which rates the trustworthiness of news sources, to launch the Misinformation Risk Index: Brands. More
Research software firm Forsta and local marketing platform Rio SEO, which are both owned by Press Ganey, are combining. Both will continue to serve current clients under their existing brands, while Forsta has welcomed all Rio SEO employees to its sales, ops, product and engineering teams. Terms of the deal were not disclosed. More
Out of home audience measurement body Geopath has partnered with in-store audio advertising network Stingray, to measure retail-based, digital audio out-of-home (AOOH) advertising impressions in the US. More
In New York, full-service agency E2E Research has launched a digital signature tool called Inscribee, which facilitates the collection of electronic signatures from participants at any stage of the online or off-line research process. More
Enterprise insights platform Stravito has partnered with search-based survey analysis specialist KnowledgeHound, to help clients centralize all insights and survey data in a single platform. More
Kantar has launched a fast-turnaround solution called Brand Equity Evaluation, to help users quickly answer questions about brand equity strength in a competitive environment, and how to improve it. More
Nielsen has announced the launch of the methodology it will use to give media buyers reach metrics for YouTube comparable to those provided for linear TV. The measurement spans computer, mobile and connected TV devices. More
Video-based insights provider UserTesting has added advanced features to its Instant Insights post-test analysis solution, promising to further speed up the process of uncovering key customer perspectives. More
Retail data and research firms dunnhumby and VST (Virtual Store Trials) have teamed up to launch 'Planogram Publisher', which promises to make retailer Tesco's planogram data accessible to CPG brands. More
Data and research tech solutions company Schlesinger Group has partnered with CX and insights software and advisory services company Maru, to launch 'Quantitative Insights Communities', giving its clients access to qual, quant and advanced research methodologies in one platform. More
Data-driven customer experience management (CXM) company Merkle has launched 'CXM On Demand', to help brands run adaptive, in the moment multi-channel CX campaigns. The service will be immediately available throughout the UK market, and is scalable across the EMEA region. More
Former Dynata and Nielsen executives have launched a data firm called Qrious insight, using a proprietary mobile app to passively collect millions of data points. The company already has offices in the US, Ireland and Spain. More
UK-based customer insights and communities platform developer Researchbods has launched 'Expert Lab', providing clients with training and support for its proprietary insight community platform, ex-plor. More
In the US, online sample provider EMI Research Solutions has launched a measure of sample quality called SQOR (Sample Quality Optimization Rating), which combines assessments of pre-study traffic health, in-study participant behavior and post-study data validity consistency. More
Next15's data and insights group Savanta has launched 'Business Essentials', a suite of products which it says offers a 'low cost, high value alternative to traditional research and insights'. More
New York-based consumer insights tech firm Suzy has launched a solution called Global Audiences, giving users access to them alongside US audiences, on one platform. More
US-based audience, inventory and creative advertising solutions provider Emodo has launched a solution called Emodo Audiences, using network data from telecoms firm Three UK to validate the accuracy and quality of audience segments in real time. More
Information services company Dialectica has launched a solution called B2B Surveys, which it says makes methods traditionally associated with B2C insights available to business and investment professionals. More
Digital ad tech company PubMatic has partnered with AlikeAudience in Australia, Japan and Indonesia, to give advertisers access to supply side audience data. More
In the US, Interpublic Group-owned marcoms agency R&CPMK and media and marketing solutions provider Mediabrands have launched a tech platform called 'UpstreamPOP', combining the latter's audience intelligence with the former's expertise and relationships across the entertainment industry. More
In the UK, WPP's media investment network MediaCom has launched an integrated data practice comprising a dedicated team of cross-agency specialists, who will aim to help clients make the most of their data. More
In the US, insights process management firm OpinionRoute has launched an in-survey fraud and quality assessment tool called ResponseID - the third product in its ID Suite collection of data 'quality-as-a-service' solutions for market research companies. More
US-based SKUx, which helps brands and retailers deliver digital promotional offers, has launched a tool called Buyer (X)ccelerator, enabling the capture of first-party data based on how consumers engage with those offers. More
In New York, Plus Media Solutions (+Media) has launched a platform called the +Impact Hub, through which organizations can measure and optimize audience engagement and develop and execute data-driven marketing and sustainability strategies. More
In New York, Universal Music Group for Brands (UMGB), the partnerships division of Universal Music Group (UMG), has launched a media and data solution called UMusic Media Network, to connect brands and partners with media from UMG. More
In the US, connected TV performance ad platform tvScientific has partnered with incrementality measurement specialist MetricWorks, to enable marketers to measure CTV performance in their omnichannel strategies and correct last-touch attribution. More
Consumer intelligence company Talkwalker has made available to third parties the benchmarking solution developed for its annual Brand Love report - offering marketers measurement of what it calls the drivers of brand love: passion, trust and customer satisfaction. More
In Australia, mobile ad targeting firm Amobee has partnered with social media marketing agency iD Social to enable advertisers to use new audience targeting insights within their paid social media campaigns. More
Video insights provider Voxpopme has launched Project Templates, providing a library of ready-made video surveys for running qual research and helping scale customer conversations. More
In Australia, professional services firm KPMG has launched a business called 'KPMG Customer', which brings together the company's customer technology and analytics, marketing, research, reputation, digital experience and creative offerings. More
Forsta, the company formed last year through the merger of research software firms Confirmit and FocusVision, has launched Digital Diaries, a mobile ethnography app designed to obtain qualitative insights at scale. More
In the UK, customer experience marketing agency Gekko has partnered with behavioural insight specialist CloudArmy to offer a neuroscience research service helping brands understand customer thinking. More
Nielsen has continued the roll-out of its Identity System for Digital Ad Ratings, launching in seven new Asian markets, seven in Europe and in Mexico, South Africa and New Zealand. More
In the US, audience measurement and digital advertising firm Quantcast has launched a suite of brand measurement and optimization solutions to help digital marketers plan, activate and measure video, native and display brand campaigns across the web and on connected TV (CTV). More
Sydney-based media consultancy and tech business Audience Precision has announced an end-to-end platform called Precise360, tapping consumer behavioural data to create a 'full media strategy guidance system' which it says enhances the entire marketing process. More
New York-based consumer insights platform Suzy has launched a service called Suzy Live Focus Groups, allowing researchers and marketers to run qual and quant research in one connected platform. More
In the US, location intelligence specialist Reveal Mobile has added new targeting and sales attribution features to its geofencing platform, VISIT Local. More
Ipsos has launched a user experience (UX) facility called the Ipsos Experience Lab in the Franklin Center in downtown Chicago, providing space for focus groups, interviews, device tests and simulations. More
Kantar has launched an FMCG panel that tracks and reports out-of-home (OOH) purchases in India, in thirteen categories. Within the 'QSR' categories (pizzas and burgers), in-home orders / consumption will also be captured. More
Canadian survey software provider Voxco has added three new features to its platform - Word Import, Close the Loop, and Text Analytics, to help users gather feedback, measure sentiment, and uncover and act on insights. More
In the US, automotive data solutions specialist DrivenIQ has launched a solution that organizes, connects and analyzes online and off-line data from more than four billion customer records identifying 230 million US households. More
In the US, out-of-home (OOH) ad platform AdQuick.com has launched an 'analytics as a service' solution, allowing OOH marketers, agencies and media owners to measure the effectiveness of their campaigns with near real-time data. More
In the UK two former executives of research firm Trinity McQueen, Chris Handford and Daniel Eddy, have launched a new full-service product consultancy, Waveform Insight Studio. More
In the US, shopper intelligence specialist Catalina has partnered with sponsorship data platform FanAI, to help CPG brands better understand and measure how their sponsorship investments directly drive sales for their products. More
Paris-based MR data and tech firm Bilendi has expanded to the Netherlands with the opening of an office in Amsterdam, appointing Luigi Casula as Country Manager. The company has also created a new Dutch panel with more than 30,000 members. More
Israel and US-based consumer insights platform Getwizer has upgraded its WizerOne technology, with improved machine learning algorithms for the coding of open-ended text and data cleansing, and the optimization of PowerPoint presentations. More
Cross-platform audience-targeting specialist OpenAP has partnered with data cloud company Snowflake to develop a cross-platform 'data clean room' solution for the television industry. More
In the US, e-mail marketing platform Klaviyo has launched an enterprise solution called Klaviyo One, helping large brands bring all their customer data together to drive personalized experiences at scale. More
In New York, media services agency Horizon Media is testing Comscore's local TV measurement solution as an alternate currency for 2023 planning and buying. The firm currently uses Nielsen. More
Experience management platform Qualtrics and customer workflow products provider ServiceNow have partnered to launch an app promising to improve employee and customer service experiences. More
Kantar has launched a cross-category search prediction tool called Emerging Trends; added a suite of products and enhancements to its creative testing portfolio on Kantar Marketplace; and opened the iLab innovation centre. More
In the US, consumer data giant IRI has launched the OmniConsumer Receipt Panel, which will source shopping receipt data from 120,000 active households to provide insights into how consumers are shopping across channels. More
Experience management platform Qualtrics has launched an AI-based and human-assisted quality assurance solution, to provide contact center execs with insights on customer needs, agent effectiveness and overall performance. More
Melbourne, Australia-based tech-driven research agency Cubery has rolled out its platform in Canada, Singapore and Ireland. More
In New York, personalized video content creation platform VidMob has launched an SaaS version of its Intelligence Creative platform, helping marketers to optimise their creative with help from its suite of analytics, creative automation, production workflows and creative talent network. More
Manchester, UK-based mobile device monitoring specialist RealityMine is to launch a 'Centre of Excellence in Data Science', and has announced three new hires: Joel Ansbro in the Data Engineering team; Louis Ruston in the Apps team; and Mason Chee in the Data Products team. More
CTV advertising delivery and measurement platform Innovid has launched InnovidXP, building on its acquisition of measurement and attribution specialist TVSquared and described as 'the first unified cross-platform solution directly integrated with ad serving data and creative personalization'. More
Israel-based digital market intelligence company Similarweb has launched an App Intelligence module, which combines mobile app data from the firm's partnership with data.ai (previously known as App Annie) with its own desktop and mobile web measurement and engagement metrics. More
In the UK, the National Centre for Social Research (NatCen) says it will officially launch its Centre for Children and Families - first announced more than a year ago - on Monday 27th June. More
Nielsen has launched the next phase of its cross-platform measurement platform, Nielsen ONE Alpha, bringing together audience measurement with 'audience and outcomes' measurement, to enable end-to-end ad campaign assessment. More
Comscore has launched a platform called 'Total Digital', which combines the firm's digital and social media measurement tool and user experience (UX) data into a single dashboard. Users get a cross-platform view of how consumers are engaging with content and advertising. More
Tech research and advisory firm Information Services Group (ISG) has launched an advisory business to help clients understand the technology and business implications of the next phase of the Internet's evolution, Web3 and the metaverse. More
In the US, custom modeling and analytics specialist Dataline has launched a platform called Wodwo, through which it says marketers can build their own custom prospect models in under an hour, with no special training or data science background required. More
Consumer data company Pureprofile has appointed long-time Kantar exec Ashish Pandey as Head of Sales - Data & Insights, US and India. More
Strategy Analytics has launched the Electric Vehicles Service (EVS), promising a 'holistic view' for clients tracking global and regional developments across battery technologies, charging infrastructure, systems and sensors. More
US and Israel-based mobile app measurement and attribution platform AppsFlyer has launched a Data Clean Room solution, where app developers can store all their data in one place, and securely produce insights based on their first-party data combined with their marketing conversion data. More
Kantar has announced an industry-wide cross-media planning initiative for Brazil, bringing together representatives from the country's media groups and platforms to help design an upgraded measurement solution. Kantar then plans to launch the solution before the end of the year. More
San Diego-based MR startup GroupSolver has added a feature called 'Idea Pool Manager' to its survey platform, allowing users to converse with consumers and then receive a digestible summary of the data in real time. More
New York-based language and tech solutions provider TransPerfect has opened a contact center in El Paso, Texas, which will act as the hub for the firm's Connect division. More
Insights and research agency TRA and industry body ThinkTV are partnering to provide insights for New Zealand-based marketers, about the country's favourite TV ads. More
Customer lifecycle and user retention platform CleverTap has launched a database tool called TesseractDB, promising to deliver in-context, timely, personalized messaging and recommendations across all user touchpoints. More
In the US, cookieless targeting specialist Semcasting has added L2 voter and consumer data to its 'ADS' data ID resolution, audience design and attribution platform, allowing clients to enhance their first-party audiences. More
Shopper and product experience consultancy PRS IN VIVO has launched a contextually immersive tool called Idea Screener, which combines behavioural science and market research to capture intuitive responses at the earliest stage of new product development. More
Forrester has launched a research service called Forrester Decisions for Digital Business & Strategy, to help users create and deliver 'businesswide' CX and drive customer retention and loyalty. The service will be available from August 2022. More
In Australia, outdoor ad platform Wrappr has partnered with Nielsen to launch LIFT, a campaign measurement and attribution platform offering full-funnel attribution for ads on its sites, powered by an opt-in mobile location database. More
MR and analytics company GutCheck has launched a conjoint solution called Interactive Concept Developer, which uses a hybrid approach to help marketers with the process of creating new products or services, by narrowing down the possible combinations of attributes, features and price points. More
UK-based mobile phone data firm RealityMine has added a solution called 'Embedded Browsing' to its reporting, allowing clients to measure the web browsing activity of users within social media apps. More
Research, CX and employee experience (EX) technology provider Forsta has launched what it calls a Human Experience (HX) Partner Program for Market Research Agencies, allowing them to fully white label integrated VoC programs hosted on its technology platform. More
Comscore has added CTV measurement to its Video Metrix Multi-Platform product, including YouTube traffic sharing measurement, for Spain and the UK; and says Italy, France and Germany will follow in July 2022. Meanwhile CEO Bill Livek has acquired another $1.15m of shares in the firm. More
In the US, ad intelligence data company AdImpact has partnered with CTV ad delivery and measurement platform Innovid, to measure political TV advertising across linear and CTV platforms. More
Nielsen's entertainment data provider Gracenote has launched two new syndicated datasets - Distribution Dynamics and Program Availability Archive - to understand the characteristics of content that drives viewing and the historical placement of content. More
In Australia, M&C Saatchi-owned MR agency The Source has launched a kids and youth research and insight division, named after the children's game 'Duck, Duck, Goose'. More
Nielsen has expanded its Nielsen Impact Score service (NIS) to cover the most popular North American professional sports leagues. First up is the New York Mets baseball team, which will use the new 'NIS Pro' to guide its local and national sponsorship sales strategy. More
In the US, digital ad tech company PubMatic has launched a platform called Connect, allowing media buyers to connect with their target audiences across the open Internet. More
Set-top box and multiscreen entertainment software firm 3 Screen Solutions (3SS) has partnered with NPAW, a provider of video business intelligence and predictive analytics, to create a new customer intelligence platform promising clients reduced churn and higher revenue per user. More
Silicon Valley customer experience software firm Cyara has released the CX Test Automation Maturity Model, a tool allowing businesses to self-assess their approach to automated CX testing, compare it with industry best practice and take steps to improve digital and voice customer contact. More
In Australia, communications consultancy SenateSHJ has acquired Di Marzio Research, whose Director Paul Di Marzio joins the acquiring firm as Head of Research, based in Melbourne and leading a new practice, SenateSHJ Insights. More
Digital optimization software firm Amplitude, Inc. has launched an insights-driven customer data platform (CDP), which collects and analyzes event data with a built-in product analytics solution, avoiding the need for third-party analytics. More
In Dubai the Advertising Business Group, a non-profit organisation advocating for responsible advertising and communication in the MENA region, has appointed Ipsos as its partner for its ad currency UAE Cross Media Measurement project. More
Knowledge management platform Stravito has launched a visual insights tool called Atlas, allowing clients to explore and integrate their market research findings, and present insights in a 'bitesize' visual format. The firm has also hired Steffen Bilde as Chief Product Officer (CPO). More
In Australia, consumer data giant NielsenIQ is to offer clients access to 'one of the biggest receipt panels in Australia', promising new understanding of 'the most important retail consumer group - the omnishopper'. More
Silicon Valley-based streaming insights provider Conviva has added technology from computer vision specialist VISUA, giving clients access to brand impression data across their social media campaigns. More
In New York, custom audience specialist Dstillery has launched a predictive impression-based behavioral targeting solution for healthcare brands, to be known as Custom Patient Targeting. More
In the US, several social media companies have come together to launch the My Friends My Data Coalition (MFMD), which is calling for an industry-wide standard to make 'friend data' portable, through one-click privacy-safe API protocols. More
UK-based mobile phone data firm RealityMine has launched a solution called RealLife Events, through which clients can deliver surveys to users, triggered by digital behaviour such as using a specific app, web site or making specific search queries. More
In the US, ad tech firm tvScientific has launched a CTV (Connected TV) performance advertising solution for the games industry. More
Retail tech provider Virtual Store Trials (VST) has launched a solution called 'E-commerce Fixture Testing', which offers a virtual simulation of eCommerce sites and apps through which CPG brands can conduct tests. More
Fox Entertainment's ad-supported streaming service Tubi is working on an expansion of its current integration with Nielsen, allowing for 'enhanced and comprehensive measurement' through Nielsen's Digital Ad Ratings (DAR) product. More
Momentive has announced two new integrations for its SurveyMonkey and SurveyMonkey Enterprise solutions, with the addition of Microsoft Power Automate, which automates workflows and apps in the Teams communication platform. More
In the US, experience management specialist Qualtrics has launched a solution called Community Pulse, allowing state and local government departments to use technology to understand and respond to the experiences of their constituents. More
As Nielsen rolls out a new solution for measuring media consumption in Saudi Arabia, mena.tv, a B2B marketplace for TV Content in the Middle East and North Africa, has launched a platform providing daily audience data for around five million UAE-based viewers. More
Silicon Valley-based streaming insights firm Conviva has announced it will launch an audience measurement standard, in partnership with streaming providers using its real-time cloud 'sessionization' technology. It has also opened an office in Japan, to be led by Takeshi Torii. More
Marketing intelligence and programmatic media specialist MiQ has rolled out its cross-channel YouTube and TV campaign analytics and measurement capability in the UK. More
Kantar has launched Link AI for Digital, an artificial intelligence-powered ad testing solution designed specifically for digital ad formats. More
Consumer intelligence tech and insights firm Converseon has expanded its Predictive Reputation Intelligence Solution (PRIS) to include near real-time assessment of reputation, including the impact of reputation management decisions on business outcomes. More
Digital media measurement firm Integral Ad Science (IAS) has launched a suite of reporting and planning tools called Control Panel, to enable clients to understand the value and return on investment (ROI) provided by its Context Control contextual targeting solution. More
Insight exchange and sample management platform Cint has expanded its Lucid Impact Measurement service into linear TV, giving marketers a combined view of their campaigns while delivering daily cross-screen reporting for brand lift insights. More
Location intelligence and marketing software company Reveal Mobile has launched a self-service platform for out of home (OOH) campaign measurement, known as Mira. More
US intelligence gathering specialist Fuel Cycle has enhanced its self-service Ignition Research & Insights Solutions (Ignition Solutions), to enable users to generate 'fast and actionable insights' for 'almost all possible use cases'. More
In Canada, digital out-of-home (DOOH) ad tech company Hivestack has launched a research division, which will explore in-store, programmatic media activation in the metaverse. Former Microsoft Research MD, P Anandan, has joined as a special advisor to the initiative. More
SurveyMonkey parent Momentive has launched a new solution for concept and creative testing, Idea Screening. The tool promises 'quick, AI-powered insights on early-stage ideas, claims or concepts'. More
Experience management company Qualtrics has announced the integration of its XM Discover AI and machine learning capabilities into parent company SAP's Service Cloud, to help users resolve customer issues, increase resolution rate and improve customer satisfaction. More
In the US, consumer data firm Neustar and digital out-of-home (DOOH) video network Captivate have partnered to help improve and expand the latter's audience segmentation and targeting capabilities. More
In the US, analytics company Upwave has expanded its ad measurement platform with the addition of a module called Brand Effects, using longitudinal metrics to help marketers measure the long-term, lasting effect of a brand in the marketplace. More
UK-based customer insights and communities platform developer Researchbods has launched a dedicated creative division called 'Studio', which will work with all teams across the business to enhance its creative offering. More
US intelligence gathering specialist Fuel Cycle has launched a tool called Brand Health Tracking, providing continuous insights to help brands identify and react to newer market trends, changing customer mindsets and new entrants in the market. More
Sho Pogoni has returned to Auckland, NZ-based customer intelligence agency Perceptive as Data Science Team Lead, tasked with providing data science as a supplementary service for other teams (CX and Research), and as a standalone service for bespoke client projects. More
In the US, consumer data giant IRI has partnered with video-focused social media giant TikTok, to deliver custom marketing and media mix effectiveness insights to retailers and manufacturers advertising on the platform. More
Experience management platform Qualtrics has launched a solution called Qualtrics Social Connect, to enable contact center, marketing and CX teams to capture, analyze and respond to the millions of customer service requests they receive through chat, e-mail and social media. More
In the US, B2B media company AC Business Media (ACBM) has launched a first-party audience database called ENTENTION Data Insights, offering access to first-party audience profiles, demographics, engagement trends and contextual insights. More
UK-based consumer and sensory research agency PPL Insights and France-based consumer and shopper research specialist Strategir have formed a joint venture, to provide a broad range of research services linking all elements of the consumer journey. More
Experience management platform Qualtrics has launched a solution called Employee Experience ID, providing organizations with a unified view of their employees' experience with the company over time, and measuring employees' preferences, engagement, performance and feedback about work. More
Marcoms giant WPP has launched an end-to-end eCommerce service called Everymile, which will look after the entire process from the minute a customer visits a brand's web site - having first helped the target audience to find that site - and clicks to order, through to the delivery of their purchase. More
MrWeb and its job board partners ESOMAR and WIRe have launched a section dedicated to supporting Ukrainian insights and analytics professionals, whether refugees or those remaining in the war-torn country. This includes free job board postings and candidate registration services. More
Kantar is opening its first Global Technology & Innovation (GTI) Hub, in Porto in the north of Portugal, where it plans to fill 150 data and software engineering roles this year, extending this to 400 during the next four years. More
Nielsen and VIZIO have signed a multi-year agreement that provides Nielsen with data from the latter's smart TV viewing data provider Inscape. The deal gives Nielsen the rights to use Inscape's ACR data from around 20 million VIZIO Smart TVs. More
In New York City, shopper marketing consultancy Behaviorally has appointed Christine Baskin as Vice President, leading the firm's new OTC (over the counter) Pharmaceutical Customer Success teams. More
User experience (UX) platform WEVO has added an AI tool which it says helps user researchers go from 'experience test' to 'ready insights' in minutes. It has also updated its platform with a new dashboard and enhanced diagnostics. More
In the US, consumer data exchange platform BDEX has launched a 'freemium' tool called Omni IQ, to help companies use first-party data about current and potential customers to improve targeting and reach potential consumers. More
London-based insights agency Opinium has hired music economist Chris Carey to lead its newly launched Music, Media and Entertainment division. More
In the US, customer and employee experience specialist Medallia has partnered with Northwestern Medicine to develop a tool called Medallia Magnet Solution, automating survey administration and reporting requirements and providing hospitals with insights to help improve patient experience. More
Consumer intelligence provider Converseon has launched a suite of 'Decision Intelligence' solutions, connecting real-time conversation data to 'tangible' business outcomes such as sales, shareholder value and customer loyalty, and quantifying the likely impact of specific actions before they are taken. More
In Manchester, UK, corporate reputation specialist Steve Leigh has opened a research, measurement and evaluation consultancy called Sensu. The firm promises to help clients understand their audience; track reputation, profile and influence; and improve the quality of communications. More
AI-powered MR software firm Remesh has launched a solution called Flex, allowing hosts to hold an asynchronous session for up to 5,000 participants and analyze qual data as the session progresses. The firm has also introduced multi-language capabilities. More
In New York, personalized snack box provider SnackMagic has launched a data platform called CPGpulse, to provide consumer insights for CPG brands. More
In the US, customer experience management (CXM) company Merkle has officially launched its Experience & Commerce practice, and named Michael McLaren to lead it. More
Ipsos has opened an offshore Data Services Centre in Mumbai, to handle offshore production work initially for North America, and later for other global markets. Haribabu Rajendran takes the reins as Managing Director. More
In the US, consumer data and insights firm Information Resources, Inc. (IRI) and eCommerce intelligence platform Profitero have partnered to help clients measure and optimize CPG digital shelf presence based on actual item-level sales. More
US insight communities firm Fuel Cycle has integrated with customer insights platform UserTesting to help users to reach and manage networks of their own customers. More
Ipsos India has launched a service called 'Connected Communities', providing specific clients with access to a group of consumers recruited to conduct multiple research projects on their behalf, including studies for exploration, ideation and optimisation. More
US agency Horizon Media has partnered with Nielsen to develop eMbrace, a new communications and media planning platform designed to help companies engage multicultural audiences. More
Digital media measurement and verification firm Integral Ad Science has announced reporting enhancements which it says give advertisers 'a unified view of their global campaigns'. More
Intrinsic in-game advertising pioneer Frameplay has launched a solution for measuring attention in the gaming sector. Intrinsic Time-in-View builds on the firm's proprietary viewability measures and has been validated by agencies Lumen and eye square, and endorsed by marcoms group dentsu. More
In the US, consumer data firm Neustar has partnered with shopping behavior insights provider Catalina to enable consumer packaged goods brand advertisers to optimize their marketing mix, campaign tactics and audience targets on-the-fly based on real time purchase behavior. More
Cross-screen television insight and analytics provider Samba TV has partnered with media marketplace MediaSquare to provide ad retargeting and targeting for OTT (over-the-top) viewers and gamers in France. More
Mobile marketing and analytics platform Adjust has launched a solution called Datascape, to help marketers extract insights and make marketing decisions in real time. More
YouGov has launched a dataset called Global Profiles, to help brands, agencies and media planners understand their global audience. Data comes 43 markets, with five more to be added in August. More
Canadian survey software provider Voxco has launched a no-code data analytics platform called Voxco Intelligence, promising to unlock users' customer data using predictive analytics, AI and machine learning models. More
Advertising analytics platform Upwave has added new features allowing brands to measure the impact of their campaigns on Facebook and YouTube without using their person-level ad exposure data. More
Michigan-based business intelligence and advanced analytics company Lumenore has released a new version of its AI-driven recommendations and conversational analytics platform, and appointed former Microsoft and Qlik executive Donald Farmer as a Strategic Advisor. More
In Edinburgh, qualitative text analysis software firm Quirkos has launched an updated version of its flagship solution, which works entirely in a web browser. More
In Los Angeles, data collection specialist Interviewing Service of America (ISA) has launched a Web3-focused division, and added cryptocurrency specialists Garry Liu as a Project Manager and Garrett Hand as a Consultant in the new team. More
Data and research services company Schlesinger Group has opened a Hospital Simulation Center in Chicago, where healthcare industry professionals can test medical products and experiences with their intended users. More
Los Angeles-based Whip Media Group has launched the Whip Media Exchange, a global licensing and research platform for film and TV content. More
In New York, TV ad marketplace FreeWheel has launched self-service capabilities to provide TV ad buyers with unified audience-based planning on Connected TV (CTV) inventory, and build and create custom audience segments to activate CTV campaigns. More
In New York, cinema advertising network National CineMedia (NCM) has launched a data, insights and analytics platform for moviegoers called NCMx, to connect brands with custom audiences in theaters as well as on digital screens before and after attending movies. More
In New York, customer engagement platform Braze has launched a portfolio of new products called Braze for Commerce, through which retail and eCommerce marketers can personalize campaigns driven by first-party data. More
In Australia, ThinkTV has launched a free planning tool called the Media Engine which draws on sales and campaign data from 60 Australian brands across ten categories, to help demonstrate media return on investment. More
Customer insights platform UserTesting has added Internet of Things (IoT) test templates for its 'Human Insight Platform', to gain user feedback and help understand how IoT and digitally connected devices perform. More
Business governance, risk and compliance specialist Diligent has secured a US patent for a method dubbed 'organizational health analysis', which provides directors and execs with insights about their companies, industries and peers from news, social media and other online media sources. More
In New York, artificial intelligence marketing company Cognitiv has launched a solution using algorithms built for individual advertisers, which evaluate each impression in real time and label those most likely to drive a conversion. More
M&C Saatchi Group's specialist growth and data consultancies Clear and Fluency have launched an AI-based intelligence platform called the Brand Desire Engine. More
US-based NICE has rolled out its customer experience platform CXone in Singapore, promising to help businesses in the Asia Pacific region deliver customized, digital-first customer service. More
In San Francisco, Logica Research has launched the 'Future of Money Insights Kit', providing insights and trend analysis around financial decision-making. More
In Israel, app monetization software developer ironSource has launched a testing tool for mobile gaming apps called Marketability, which matches the game to the audience to help developers decide which titles to invest in and launch. More
Commercial Radio Australia (CRA) has announced the recruitment in Sydney of the first panel participants to wear electronic watch meters to capture their radio listening. This is part of the roll out of GfK Radio360, which moves the industry from paper-based surveys to the majority use of e-diaries. More
Netherlands-based audience measurement specialist Beatgrid has emerged from stealth mode, adding to its Board of Directors former Nielsen Catalina Solutions CEO Matthew O'Grady and oOh! Media founder Brendon Cook. More
Ipsos has launched its self-service, end-to-end online market research platform Ipsos.Digital in fourteen markets in Asia. More
UK-based mobile phone data pioneer RealityMine has announced the addition of a feature called RealLife Checkout to its product offering, enabling passive receipt scanning for digital transactions. Clients can now track, directly, what products are bought and how much is paid for them. More
In Australia, financial services insights and consulting firm DBM Consultants has partnered with geospatial specialist RDA Research to launch tools for mapping and audience finding; appending variables to databases; and appending and profiling large databases. More
Media giant NBCUniversal has announced that marcoms network dentsu international is the first agency partner for its first-party data and identify platform, NBCUnified. More
Comscore has partnered with ad intelligence specialist Standard Media Index (SMI) to offer what it describes as the 'industry's first' advanced Effective Cost-per-Thousand Metric (eCPM) for linear TV advertising. More
Experience management platform Qualtrics has launched a framework measuring how a customer's digital experience across an organization's web site, mobile apps, digital marketing and social media channels impacts how much they spend. More
In the US, online qual research platform Aha! Insights Technology has launched a range of new features, including moderating, analytic and dashboard tools. More
US-based EPG Media has formed a new consumer measurement and insights company called EPG Specialty Information. More
In the US, digital media and promotions tech firm Quotient has launched an impression-based multi-touch media measurement methodology, for use across on- and offsite display, digital out-of-home, and sponsored search channels. More
Marketing software developer Adobe has launched artificial intelligence-based capabilities for customer personalization, prediction and insights. More
The US Census Bureau has launched the Community Resilience Estimates (CRE) tool, to help the Federal Emergency Management Agency (FEMA) measure the risk of every neighborhood in the United States, should disaster strike. More
US-based customer experience management specialist Medallia has launched a solution called Athena Studio, allowing organizations to create custom AI models and analytics for unstructured data, without any coding. More
In the US, mystery shopping agency A Closer Look has launched a specialist division covering the senior living sector. More
In the US, enterprise co-creation platform Vurvey has launched a tool to help brands gather feedback from customers scanning QR codes. More
In the US, Civicom Marketing Research Services has launched MyQual, a DIY research package for independent researchers offering an all-in-one tool for depth interviews and focus groups. More
In New York, in-home product testing platform Highlight has raised $7m in a seed round of investment, including money from Momentive CEO Zander Lurie; Richard Thornton, former CEO of Cint; Tom Bernthal, CEO of Kelton; and Max Mullen, founder of Instacart. More
In the US, automotive software developer ProMax has launched Xperience, a customer experience management (CXM) platform for the retail auto space, designed to drive personalization across the customer journey. More
Nielsen is to launch its Identity System in Australia, Germany, India and Japan, in April, with six other economies to follow later in the year. More
In New Zealand, insights platform Yabble has added a feature called Count to its Hey Yabble product, to help analyze unstructured text data for theme and sub-theme counts, and then add sentiment analysis to provide an understanding of audiences. More
Media and marketing services company ENGINE has rolled out its cookieless 'Attitude-Based Audience' capability in Australia, allowing marketers to target online audiences across auto, financial services, health / pharma, lifestyle and tech sectors. More
In the US, the head of TV advertising trade group the VAB has written to Nielsen CEO David Kenny 'seeking the immediate cessation' of the firm's new 'Big Data' monthly impact releases. Nielsen says the VAB does not represent the overall video marketplace and has not raised the questions with it previously. More
Community panels and smart digital research firm Verve is to open a Global Centre of Research Innovation in Sydney, Australia, and has appointed Dan Alexander-Head to lead it. More
Pureprofile has announced a partnership with Southeast Asian content and community platform theAsianparent. More
In New York, Omnicom's data and analytics division Annalect has signed a multi-year agreement with consumer spending data provider Affinity Solutions, to integrate retailer purchase transactions into the group's people-based marketing and insights platform, Omni. More
US-based data modeling and analytics provider in4mation insights (i4i) has launched an approach called i4iFASTMIX, which claims to deliver metrics for media planning at a lower cost and 'much faster' than typical analytics solutions. More
US data collection and fieldwork services firm Opinions LTD has opened a CLT and viewing facility in Seattle, and appointed Nik Kocher to manage it. More
Comscore and ad management platform WideOrbit have extended their partnership to create a solution called Comscore TV, powering automated TV ad buying and audience targeting across markets and demographics at scale. More
In New York, trend spotting agency sparks & honey is to launch two new practices: Youth Culture and Policy & Philanthropy, to be headed up respectively by newly promoted VP Hannah Hickman and SVP Robb Henzi. More
In the US, cultural intelligence specialist Collage Group has launched a syndicated 'Parents & Kids Cultural Intelligence Program', to provide brands with the insights they need to engage with parents and kids across race and ethnicity. More
New York-based firm Helixa has launched Discovery, a new data-driven audience intelligence platform incorporating customer feedback to promise users rapid, granular insights for US and global audiences. More
In New York, a trio of long-time media industry execs has launched a firm called datafuelX, which uses predictive analytics solutions to forecast and optimize advertising audiences and outcomes. More
In the US, sensory evaluation and consumer product research firm Curion Holdings has opened a Consumer Center in Natick, Massachusetts, to expand its innovation insights services in the New England area. More
In the US, Momentive has launched a service called Guided Employee Experience, allowing in-house HR execs to analyze employee feedback data alongside company goals, strengths and weaknesses, and then use Momentive to develop a plan around their organization's needs. More
UK social research provider NatCen has launched a Centre for Health Research, and appointed Laura Johnson to lead it. More
Auckland-based creative services agency Proximity NZ has launched a customer experience management (CXM) division, and named Kate De Marco and Nathalie Philippsen as its Co-Directors. More
MrWeb's special issue on 'Measuring Brains and Bodies' is launched today: viewing and downloading the 72-page pdf supplement is free: click the cover or the link below; or read on for the second part of Michelle Niedziela's article, which offers a guide to Best Practice in consumer neuroscience projects. More
Manchester, UK-based Acumen Fieldwork has launched a B2B and Social Research department, which will focus primarily on hard-to-reach groups - ranging from those who are disenfranchised from society to key decision-makers in named occupations. More
In the US, video feedback platform Discuss has added a solution called Self Captures to its platform, to enable companies to gather in-depth, short form experiences from target audiences, whenever convenient for them to take a video or photo related to a task or video survey. More
Scotland's 2022 Census, postponed for a year due to Covid, is launched today (February 28th). The Census for England and Wales went ahead last year despite the pandemic. More
Nielsen has announced an expanded relationship with consumer data giant Experian, aimed at advancing person-based, cross-device measurement. Experian's marketing data will enhance the Nielsen Identity System by providing persistent IDs for analysis of behaviour on the 'open web'. More
Comscore is partnering with digital media measurement, data and analytics provider DoubleVerify (DV) to develop a cross-platform media quality verification and audience measurement solution. More
Cross-screen television insights and analytics provider Samba TV has launched an advertising currency called 'incremental cost per thousand impressions' (iCPM), to help marketers only pay for ad impressions served within households previously unexposed to their linear TV campaigns. More
Emotion analytics specialist Realeyes and media quality measurement agency Adelaide have partnered to help advertisers uncover the value of attention insights across both creative and media. More
In India, digital media agency Kinnect has launched a Customer Experience practice, and appointed Bharatesh Salian to lead it as SVP - Marketing Science and CX. More
UK-based agency group UNLIMITED has launched an insights platform called LUCA, which it says automates the gathering and analysis of digital data sources to deliver human understanding for brands. More
Nielsen is expanding the coverage offered by its Nielsen Media Impact (NMI) media planning and optimization solution, to include streaming data from connected television sets (CTV). More
On-demand insights firm UserTesting has added 'social media commerce' templates to its platform, allowing companies which are building products to obtain opt-in feedback from shoppers on platforms such as TikTok, Facebook, Instagram, Pinterest and WhatsApp. More
In the US, marketing intelligence provider Clearbit has launched a data activation platform which combines its B2B data with real-time intelligence for audience targeting and funnel optimization. More
Experience management platform Qualtrics has launched a suite called XM Discover, to gather experience data from any structured and unstructured sources, analyze it with AI and machine learning, and take action to deliver better customer, employee, brand and product experiences. More
WPP's media investment company GroupM has rolled out its AI-powered influencer and content marketing platform INCA in Australia. More
UK-based trade association MRS (Market Research Society) has launched the Level 4 Market Research Executive Apprenticeship programme, to attract and train school leavers aged 18 or older as well as to upskill employees already working in a research role. More
Video insights provider Voxpopme has launched two qualitative analysis tools to make it easier for marketing, product, and insights users to find and report insights from video feedback. More
In the US, quant data collection firm Rep Data has created a proprietary screening technique to screen out bots and automated scripts in surveys. More
London-based MR software and solutions firm E-Tabs has launched a cloud-based report automation platform, to help researchers generate fully editable reports in PowerPoint and Google Slides/Sheets from their online dashboards and CRM systems. More
In the US, consumer intelligence business NielsenIQ has launched a software platform and methodology called BASES Renovator, to help brands adapt their existing products to consumer trends and market factors. More
In the US, digital advertising technical standard-setting body the IAB Tech Lab has launched a Privacy Enhancing Technologies (PETs) Working Group, in response to the industry's need to develop alternatives to third-party cookies and other identifiers. More
In Poland, martech platform SALESmanago has relaunched its no-code, AI driven customer data platform (CDP) with a set of features to help businesses collect, manage and utilize zero-party data - that which has been 'willingly and intentionally' shared by consumers. More
In Brazil, Kantar has launched its new Video Streaming Report service, through which subscribers can access daily viewing data across all broadcast TV and video on demand (VOD) platforms including Globoplay, Netflix and YouTube. More
In the US, enterprise co-creation platform Vurvey has launched a tool which compiles clips of video survey feedback from consumers into a highlight reel. More
US and Canada-based recruitment specialist Rare Patient Voice (RPV) has expanded its Patient and Caregiver panel to include data from Australia and New Zealand. More
Four insights companies - Ipsos, IVP Research Labs, Schlesinger Group and Shimmer Research - are partnering to provide live biometric monitoring and analysis for this year's Super Bowl. More
In the US, social media video intelligence and measurement specialist Tubular Labs has launched a tool to link social media video viewing to eCommerce. More
In the US, market research and analytics company GutCheck has launched an online qualitative co-creation solution called Agile Creative Think Tank (ACTT), to integrate the voice of customer (VOC) into exploration, innovation and creative development projects. More
In New York, marketing technology company Bluecore has partnered with ad targeting and retargeting specialist Criteo to help brands use their owned first-party data to predict what new and existing shoppers will buy next on major ad channels. More
In Israel, app monetization software developer ironSource has launched a tool called App Analytics, to provide developers of apps and games with insights on user engagement and live operations. More
n the UK, communications group M&C Saatchi has launched a digital business innovation consultancy called Thread, to help clients develop digital products and services. More
Online panel provider Intra Research has launched four new panels, covering Denmark, Finland, Norway and Sweden. More
Texas-based data collection firm Veridata Insights has reported 150% year-over-year revenue growth and fifteen recent hires, having opened offices in Canada, Bulgaria, India and the UK. More
Data and marketing services company Acxiom has announced that it is extending the same privacy rights provided to California residents under the California Consumer Privacy Act (CCPA) to all US residents. More
US broadcasting company SiriusXM has announced that its SXM Media arm has launched a listener identity solution called AudioID, offering marketers a way to reach, target and connect with consumers at scale. More
Cassandra, the ENGINE Group's young consumer trendsetting insights business, has launched a syndicated study on Generation Alpha - defined as ages 0 to 11 - and plans to release the results this quarter. More
Advertising intelligence specialist Integral Ad Science (IAS) has launched what it claims is the first live media quality measurement for CTV. More
US-based verbatim analysis software firm Ascribe has extended its text analytics software CX Inspector, adding new capabilities for analyzing open-ended responses, creating dashboards, and exporting results uncovering key topics, sentiment and insights. More
Tesco-owned customer data science specialist dunnhumby has announced that its flagship products dunnhumby Shop and dunnhumby Assortment are now available on Microsoft Azure. More
Stamford, CT-based technology research and advisory firm Information Services Group (ISG) has launched a platform called ISG Executive Insights, to help enterprises optimize supplier ecosystem performance. More
The National Centre for Social Research (NatCen) is launching a dedicated Centre for Social Survey Transformation, which will focus on transitioning surveys from face-to-face to web-first or mixed-mode designs. More
China-based data collection firm Holden Healthcare and Japanese healthcare researcher Seed Planning have announced a partnership enhancing physician panel access across hard-to-reach markets in the Asia Pacific region. More
Kantar has made its Link AI ad testing solution available on the Kantar Marketplace on-demand research platform. More
In New York, former Salesforce exec John Roa has launched a zero-party data platform called Caden, with a $3.4m round of pre-seed funding. More
In New York, full-service agency E2E Research has launched a dashboard solution called Raven, designed for small market and consumer research datasets. More
Insights and CX firm Alida has added new features to its Total Experience Management (TXM) Platform, including the ability to ingest indirect customer feedback by monitoring social media reviews. More
Influencer marketing platform Open Influence has launched a social media intelligence platform called Go Prism, whose cross-channel data sets and analytics provide users with influencer marketing trends and social media insights. More
In the US, market intelligence solution provider TapResearch has launched a tool called Player Insights, to provide mobile game developers with access to player feedback in real time. More
GfK and cross-device targeting specialist Dstillery have expanded their partnership with the development of 32 new audience segments, through which digital marketers can target CPG shoppers. More
US-based brand analytics platform Upwave has launched a feature called Customer Forecast, to understand which paid brand media tactics are likely to drive future customer growth and identify long-term media efficiencies. More
In the US, digital customer experience company Acquia has added a 'market basket analytics' solution to its Customer Data Platform (CDP), to help retailers pair products and price packages, and gain a deeper understanding of their own customers' buying preferences. More
NOBL Media, which provides a 'credibility targeting solution' for programmatic advertising, has integrated with marketing and advertising business intelligence software developer Basis Technologies, to help brands avoid placing their ads alongside inappropriate content. More
International data collection and research services provider Schlesinger Group has launched a solution called Crowd Survey, to deliver large-scale insights in real time. More
In London, full-service digital creative agency AnalogFolk Group (AFG) has launched a business called MindWorks Consulting, which will apply behavioural economics to identify and influence changing customer behaviour. More
US-based behavioral insights consultancy Behaviorally has launched a division called eFluence, to help brands drive sales at the digital shelf level, and influence the omnichannel shopper journey. Former Chief Commercial Officer Scott Brill will lead the new division as MD. More
Tesco-owned retail data science business dunnhumby has launched a platform called Sphere, for use in audience targeting, media booking, forecasting and measurement across a range of retail media channels. More
Sir Martin Sorrell has teamed up with Stanhope Capital Group founder Daniel Pinto to launch a venture capital fund called S4S Ventures, which will raise £110m from investors to fund early-stage 'Martech, Adtech, data tech, creative tech and emerging digital media / content firms'. More
UK-based research and data business Delineate has integrated Ipsos' survey data collection technology Askia into its own Proximity end-to-end platform, which connects brands with their consumers in real time. More
Kantar Public has hired long-time YouGov exec Tom Burgess for the newly created role of Global Panels Director, supporting its probability-based citizen panel, PUBLIC Voice. More
In the US, marketing strategy, consumer behavior and analytics consultancy GBK Collective has partnered with experience management (XM) specialist Qualtrics, to provide extended brand advisory services to clients. More
Tesco's customer data science firm dunnhumby has partnered with software giant SAP to help retailers make 'faster, customer-led decisions' and deliver a more personalised shopper experience in-store and at home. More
Comscore and non-partisan voter data provider L2 have partnered to launch a cookie-free audience profile solution, based on behavioral political data and for use in targeting across digital, mobile and CTV ad inventory. More
UK-based tech-led insight agency FlexMR has launched 'Rapid Response', an on-demand service delivering answers vetted by a team of researchers, in hours or days. More
Streaming media measurement and engagement platform Conviva has teamed up with information services group Experian to provide segmentation data for streaming video publishers and their ecosystem partners. More
In the US, customer data platform mParticle has launched a tool to help companies automatically respond to data deletion requests. More
Shopper intelligence specialist Catalina has partnered with location intelligence firm PlaceIQ to offer location-driven planning, measurement and attribution services to CPG retailers. More
In the US, life sciences consulting firm Trinity Life Sciences has launched the Dynamic Market Intelligence Center of Excellence (COE), to provide insights for competitive intelligence execs. More
In New York, financial sector marcoms agency MKP communications has added a qualitative 'Survey-Based Program' and quantitative 'Big Data Program' to its existing offer, to help financial institution clients build more effective marketing programs. More
Comscore has launched a single-source cross-platform measurement solution - 'Comscore Everywhere' - promising a deduplicated view of media consumption and audience intelligence across media and screens. More
In the US, eCommerce analytics company Zeenk has launched a tool called Time Query Language (TQL), which in combination with its existing Causmos open-source library aims to provide marketers with predictive and incremental value analytics for their Shopify and Amazon programs. More
Nielsen Sports has expanded its Nielsen Impact Score (NIS) database, originally launched for men's college basketball, with the addition of data from more than 100 college football programs. More
Nielsen has launched a solution called Streaming Signals, to help connected TV (CTV) operators and advertisers better understand who is watching a show within households. More
This is the last edition of DRNO for 2021 - we'll be back on Tuesday 4th January. From all of us at MrWeb to all those of you celebrating it, a very Merry Christmas; and to all of you, thanks for reading this year and best wishes for a happy and prosperous 2022. Here we look backwards and forwards briefly... More
Israel-based digital market intelligence company SimilarWeb has added consumer insights from Walmart, Target, Best Buy and pet food retailer Chewy to its Shopper Intelligence solution, which launched in July with insights from Amazon. More
India-based emotion AI specialist Entropik Tech has launched a multi-platform eye tracking platform, which works on both web and mobile devices. More
US-based mobile segmentation and analytics specialist Swrve has partnered with Shanghai and Beijing-based mobile game publisher MyGamez to enter the China market. More
Nielsen has launched a deduplicate ad measurement platform called Nielsen ONE Alpha, as the first stage in its initiative to develop a single cross-platform measurement solution called Nielsen ONE, which will launch this time next year. More
IPG-owned marketing intelligence company Kinesso has officially launched 'Kanvas', a developer community through which end-users can address various ad and marketing technology challenges including defining audiences, creating insights, and running and optimizing campaigns. More
In New York, career development platform Ivy Exec has launched a dedicated B2B market research division called Ivy Insights. More
In the US, customer experience analysis specialist TPG has rolled out Anna, an AI-powered platform which it claims can evaluate all customer interactions, eliminating sample-based evaluations and providing a view into every voice call and chat communication with customers. More
In the US, consultancy firm Korn Ferry has launched an AI-enabled talent analytics platform, to help HR professionals acquire, manage and mobilize the right employees and skills. More
US television measurement and analytics company 605 has launched a media trading currency it calls 605 EXCHAN6E, which it claims offers an alternative to Nielsen and is designed to underpin advertising transactions between buy and sell side partners. More
In Sweden, knowledge management platform Stravito has launched a series of integrations with companies such as Mintel, to enable users to discover, manage and share all their enterprise market research more easily. More
Canadian survey software provider Voxco has partnered with API-driven sample platform Zamplia to launch a fully automated solution called Voxco Audience, through which clients can access consumer and B2B sample from a pool of more than ten million individuals. More
Samsung Ads, the electronics giant's TV advertising company, has partnered with data management platforms (DMPs) Acxiom, Adobe, Experian, LiveRamp, Merkle and Oracle, to help advertisers plan and activate TV campaigns through the use of first-party data. More
Saudi Arabian ad currency body MRC (Media Rating Company) has announced a schedule for the roll-out of its television and video audience measure, in partnership with Nielsen. More
In California, independent creative agency Duncan Channon has formed a Data + Tech practice, to be led by Madelaine Robinson; and is rolling out a proprietary analytics tool called the Table, promising rapid campaign performance insight and help with optimising creative. More
Nielsen's entertainment data provider Gracenote has launched a content analytics tool called Audience Predict, which forecasts the potential of future programming performance. More
In the US, marketers Shane George and Tom Cherrey have launched a platform called BrandTruth, which uses artificial intelligence and 'proven psychology' to help organisations understand their 'brand essence' and drive the brand development process. More
In the US, streaming TV measurement specialist Conviva has partnered with information services giant Experian to provide streaming publishers and their partners with what the company claims is 'the industry's most advanced audience segmentation data'. More
London-based mobile research and sample specialist On Device Research has launched a respondent quality and fraud prevention system called 'Behaviour Trap', to enhance the quality of data provided to brands, advertising agencies and media owners. More
In the UK, the Archive of Market and Social Research (AMSR) has published a series of books entitled: 'Showcasing the Archive', available in both e-format and print. More
In New York, brand research consultancy Brand Keys is launching what it claims will be the world's largest and most continuous database of predictive brand loyalty metrics. More
In Toronto, Harris Poll owner Stagwell Group has brought together two units of its recently merged business MDC Partners to form a new agency, DonerNorth. The two are creative, digital and media experts UNION and shopper innovation and insights firm 6 Degrees. More
Comscore has partnered with the Polk Automotive Solutions division of information and analytics firm IHS Markit to offer programmatic cookie-free audience targets for in-market auto shoppers. More
In New York, research-on-research body the Coalition for Innovative Media Measurement (CIMM) has announced that it is developing a guide to Converged TV Measurement Providers across the US. More
Former hotel sector marketer Daniel Diosi has launched an MR software firm called Market Sampler, offering a self-service tool which uses an AI-based programmatic survey delivery method to reach a potential global audience of more than 1.9 billion via over four million public web sites and mobile apps. More
Tesco has launched a closed loop platform, powered by its data science firm dunnhumby, to help suppliers and agencies engage with customers, and provide those customers with a more personalised and relevant shopping experience. More
In the US, the ARF and the NYU School of Professional Studies have launched a new program, the 'ARF Certificate in Marketing Optimization and Insights', teaching methods of diagnosing marketing problems and evaluating the effectiveness of campaigns. More
Tech intelligence and events firm IDC has partnered with the Global Technology Distribution Council (GTDC) to launch the North American Distributor Tracker, providing a view of technology distribution data and market trends in the US and Canada. More
Affinity Solutions, which analyzes consumer spending data to help clients with their targeted marketing initiatives, has partnered with public sector software and services provider Tyler Technologies, to provide real-time data and insights on economic recovery. More
Consumer and brand researcher 4Sight has partnered with CHN Analytics, which provides predictive analytics for the US Department of Defense, to offer services for commercial clients identifying potential risks in product ingredients and opportunities from new technology. More
WPP agency MediaCom is launching a capability called Creative Analytics, to provide insight into future creative performance across programmatic display, search, social media and video. More
B2B intent data aggregator Bombora is rolling out an analytics and data visualization suite, Company Surge Insights for Publishers, for use by non-specialists. The company has also signed a five-year lease on new offices in New York City. More
In Australia and New Zealand, Nielsen has launched a client engagement platform called STADIUM, offering a solution for media evaluation, advertising intelligence and consumer behavioural data all in one place. More
UK audience currency body BARB has announced it will add viewing figures for SVoD (Streaming Video On Demand) and video-sharing platforms into its daily reporting, with the upgrade completed next Monday. More
Ian Forrester, former Insight Head at video tracking platform Unruly, has launched an AI-powered ad research platform called DAIVID, which automates ad testing by using facial coding, eye tracking and computer vision data to predict human attention levels and emotions. More
UK broadcaster ITV has launched an initiative called ITV AdLabs, through which it plans to develop offers including contextual targeting of ads based on factors such as moods and mealtimes. More
In the UK, mobile research and sample specialist On Device Research has partnered with eye tracking firm Lumen to launch a product allowing quantitative measurement of an ad's branding impact, based on consumers' attention to digital advertising. More
Comscore is rolling out its cookie-free audience targeting solution Predictive Audiences in 'the UK and EMEA', through a deal with Xandr, the advertising analytics division of AT&T. More
Ipsos has launched an early stage creative development solution called Instant|Labs, providing clients with an understanding of the potential of creative and ideas within just one day. More
Nielsen has enhanced its Individual Commercial Metrics service with the addition of television viewing audience estimates based on individual ads rather than commercial minutes. The change is intended to aid comparison of digital and linear TV commercials. More
London firm Redblue has appointed Tim Coughlan as Associate Director, while Lydia McDonald joins as Senior Research Executive. More
In Canada, content intelligence specialist PathFactory has launched a solution allowing marketers to 'dig deeper' into their content assets at scale, performing detailed analysis without manual auditing. More
In Berlin, performance-based marketing platform Swaarm has added three new features to its platform, allowing advertisers to set offers dynamically, receive attribution insights, and proactively mitigate fraudulent clicks. More
AI tech provider Media Distillery and Nielsen's music, video and sports tech company Gracenote have combined their technologies and data sets to create a solution helping pay-TV operators to improve their Electronic Programme Guides (EPGs) for viewers. More
In Canada, marketing services and data firm Environics Analytics (EA) has launched the EA FuturesLab, with a team of more than 30 programmers and data scientists who will help advertisers, agencies and platforms craft and target messages. More
Global online communities specialist InSites Consulting has launched a 'Solutions Office', responsible for the agency's full solution portfolio. Company co-founder Niels Schillewaert will run the new arm. More
Marcoms agency Allison+Partners has launched a service called Connected Thought Leadership (CTL), which uses research, 'narrative discovery' and messaging sessions, and communications to help CEOs and other leaders 'stand out in competitive environments'. More
In the US, B2B tech purchase intent data and services provider TechTarget has enhanced its Priority Engine platform, to provide several new sources of prospect-level purchase intent data in a new interface customized for sales and marketing users. More
Greater Washington DC-based Full Circle Research has launched a Political division - in anticipation of 'an explosive 2022 election cycle' - and appointed Khary (KJ) Jones to lead it. More
Comscore has expanded its Consumer Intelligence solution to cover all 210 US local markets, providing local TV stations, digital publishers and media buyers with insight to connect consumer behavior with local television and digital consumption down to the ZIP code level. More
Retail data provider The NPD Group has launched the 'Chinese Sports Footwear E-Commerce Tracking Service', covering online sales of international and domestic sports brands in China. More
Nielsen's digital product content creation and publishing solution Brandbank has launched new capabilities to understand how complete clients' product content is, and how to optimise it to improve the shopper experience. More
In Manchester, UK, a new employee insight platform has launched. 'New Possible' promises a '360-degree solution' which helps clients understand their people and measures, assesses and benchmarks the culture of an organisation. SMEs are a particular target. More
US-based facial expression technology provider Affectiva has enhanced its Emotional AI technology with the ability to measure 'sentimentality' and 'confusion' - providing deeper insight into how viewers feel about content. More
UK-based advanced analytics firm Marketscience has launched a marketing mix modelling approach called BaseDynamics, to quantify the short and long-term market effects of campaigns and strategies. More
New York-based consumer insights platform Suzy has launched dynamic segmentation capabilities, allowing brands to identify and target their audiences across the full lifecycle. More
US-based digital optimization software provider Amplitude has launched an EU Data Centre in Frankfurt, Germany, to support its European customer base. More
Washington DC-headquartered consumer insights platform Morning Consult has expanded its daily tracking survey on brands, economic conditions and geopolitical risk from fifteen to more than 40 countries. More
Shopper and product experience consultancy PRS IN VIVO has launched of AI Pack Screener 2, an early-stage packaging design screening and optimization tool combining AI and human input from the firm's experts. More
Tech research and consulting firm Forrester has added a new predictive capability to its FeedbackNow solution, which it says enables businesses to 'proactively anticipate customer experience (CX) issues before they occur'. More
US-based firm Engage3, which helps retailers and brands track and optimize their 'Price Image', has promoted Helena Cisneros to the new role of SVP of Data Operations & Mentorship, launched new features and says it expects to double its team over the next eighteen months. More
Consumer identity management and resolution firm Infutor has partnered with Atlanta, GA-based sector specialist analytics company HealthWise Data, to add health and wellness attributes to the former's Total Consumer Insights solution. More
US-based CallMiner has announced upgrades to its Conversation Analytics Platform, including automatic capture and analysis of conversations from meeting platforms Microsoft Teams and Zoom. More
US-based customer and employee experience management firm Medallia has launched a platform combining actionable user feedback metrics with 'complete' behavioural data for real-time optimisation of digital experiences. The firm's $6.4bn acquisition by Thoma Bravo was completed last week. More
Data onboarding and audience intelligence provider Eyeota has expanded its partnership with Comscore, to provide cookie-free contextual targeting for a broad range of verticals, across the key global markets. More
Nielsen has launched an enhanced version of its Ad Intel Digital product in Singapore, allowing clients to monitor competitors' media expenditure by product across screens and formats including social, video and general display. More
Conversation analytics specialist Spiketrap has teamed up with mobile phone chat survey firm Rival Technologies to offer researchers 'deeper quantitative insights from qualitative datasets'. More
CX and research technology company Forsta is partnering with AI-powered insight platform Lumoa, whose software has been integrated with Forsta's to offer clients advanced AI-driven analytics. More
Consumer insights platform DISQO has added TikTok ad performance analysis to its offer; and has released findings from an initial survey of users in a report. More
Cross-platform TV ad measurement specialist TVSquared has rolled out its fully automated cookie-less solution Advantage XP in the UK and Germany. More
Germany-based insights automation platform quantilope has launched a solution for automating segmentation research. More
In the US, insight automation specialist Heap has launched a tool called Journey Maps, which it says automatically uncovers unseen user behavior and then suggests actions to improve the digital experience. More
Comscore has rolled out its cookie-free targeting capability 'Predictive Audiences' in Canada, enabling advertisers to reach the country's audiences based on their behavior through privacy-friendly contextual signals. More
Nielsen and mobile audience data and targeting specialist Adsquare have expanded their data partnership to Australia, combining consumer data with location-based targeting capabilities so clients can reach 'hyper-relevant audiences at the right mobile moments'. More
American grocery giant Kroger has launched a programmatic advertising marketplace, through which agencies and brands can reach its consumers. More
Experience management specialist Alida has added a Diversity, Equity and Inclusion (DE&I) feature to its platform, allowing organizations to collect feedback from customers and employees, implement changes using guidance templates, and monitor and measure the progress of their DE&I initiatives. More
Nielsen Sports has launched a solution to help universities demonstrate the marketing impact a collegiate sports team can deliver to potential 'student-athletes'. More
eCommerce giant Amazon is launching a tool to help sellers derive insights from the search performance of their products. The service will be available in the US early next year. More
Mobile-focused UX and 'observability' platform Embrace has raised $45m in funds, and launched a new product, Data Intelligence, which it says 'makes 100% of an organization's mobile user experience data accessible and actionable to its BI and data science teams'. More
In Chicago, a team of agency, tech and consulting execs including Bryan Specht and Tricia Ewald have launched Salient Global, a new agency focused on creating 'data-driven human experiences'. An ambitious growth plan involves acquisitions, and nine Managing Partners are already on board. More
GfK has expanded its partnership with social media analytics company BrandTotal beyond the US, to offer clients in Mexico real-time market intelligence for paid social media. More
Research and analytics group YouGov has brought its recent Canadian sports research acquisition Charlton Insights under the main corporate brand. More
Cint has teamed up with audience profiling and targeting firm StatSocial to help clients target niche market research audiences, quickly and at scale. More
Nielsen has unveiled a new logo, which it says reflects the transformation of its culture and a redefined strategy focused solely on the global future of media. The outgoing logo had been served for the combined Nielsen entity before the sale of Global Connect (now Nielsen IQ). More
UK radio listening currency provider RAJAR has confirmed that after an eighteen month gap, new audience figures will be published on Thursday 28th October; with an enhanced set of methodologies including the first use of panellists and MediaCell technology. More
In Flemington, NJ, neuro-behavioral consumer researcher HCD Research has announced a new user experience product, HCD NeuroUX. More
Raleigh, NC-based qual firm L&E Research has upgraded its 'Virtual Facility' HD Video Streaming solution, using Zoom technology on Amazon's AWS, and allowing researchers to log in to observe, chat, and record clips and highlights. More
Customer insights platform UserTesting has announced new features aimed at giving users 'a deeper understanding of diverse customer perspectives'. They include matching behavioral patterns with common pre-identified types, plus customization and preview options. More
Video feedback platform Discuss.io has launched new capabilities called CX Collections, through which users can upload, organize, analyze and share insights from any owned video content from apps like Zoom and Microsoft Teams. More
Stockholm-based knowledge management platform Stravito has launched its first API, allowing clients to connect with other apps already in use across their companies, and employees to search for and find insights in more places. More
Australia-based digital research platform Pureprofile has launched a data platform called Audience Intelligence, to give retailers and restauranteurs access to market analysis and competitor spending trends in real-time. More
UK-based research and data business Delineate has formerly moved to a full SaaS (software as a service) model, through the launch of a platform called Proximity. More
In the US, marketing agency 9Rooftops has launched a data-driven marketing division called Trajectory, which uses data science and machine learning to apply advanced analytical methods to marketing issues. More
Experience management platform Qualtrics has launched a tool called Experience ID, which provides a single view of everything customers and employees have shared with a company, including their preferences, beliefs and feelings about their experiences with a product or brand. More
Customer experience (CX) and research tech company Forsta has added new features to Dapresy's StoryCreator and StoryTeller tools, to enable users to build 'compelling, impactful PowerPoint presentations in record time'. More
Manchester, UK-based mobile research tech firm RealityMine has launched a qualitative licence programme, promising agencies and their clients the 'true picture of the real digital consumer and their lives'. More
Real-time information and analysis firm Neustar has launched 'Optimizer', a consumer insights platform allowing marketers to measure all consumer activity and optimize marketing activities, media budget allocation, campaign and creative tactics, and audience segments. More
Dublin-based RED C Research has partnered with customer journey management platform Cemantica to provide clients with a full suite of customer experience (CX) solutions. More
Nielsen has brought its streaming solutions together in a single measurement suite, encompassing ad-supported and subscription-based service models across content, ads and platforms. More
In London, Matt Farmer and Seb Bulpin have launched a data and artificial intelligence (AI) consultancy called Mesh-AI, equipped with $30m of funding. More
Business intelligence provider ZoomInfo has launched a dataset called the Data Passport, providing access to regional and global data on companies and contacts across Europe and around the world. More
Media planning and buying platform SRDS (Standard Rate & Data Service) has launched a data set to help agencies and brands connect with multicultural and inclusive (M&I) audiences. More
In the US, former Nielsen execs Tom Markert and Doug Pierce have launched a research and analytics company called TailWind Activation, offering real world and real-time feedback on television programming. More
Sweden's audience measurement body has extended and expanded the cross-media measurement services provided by Nielsen, which it has endorsed as the country's total measurement provider for TV and digital video from next April. More
In the US, eCommerce specialist David Weissman has launched a company called Humankind, allowing retailers to connect their product experts with online shoppers through one-to-one SMS conversations. More
Kantar has launched a creative measurement tool called Digital Video AI, which can be used to predict the performance of online video ads in under fifteen minutes. More
London-based software and solutions firm E-Tabs has added an automated Google charting integration to its report platform, E-Tabs Enterprise. More
China-based data collection company Holden Healthcare has partnered with US-based Arbittier Opinion Panel Systems (AOPS), strengthening the latter's physician data collection services in China and Asia. More
New York-based consumer insights platform Suzy has launched an in-home usage testing (IHUT) solution, allowing consumers to physically test products - from unboxing and assessing packaging appeal, to journey mapping - and provide feedback to brands. More
In the US, customer experience (CX) optimization and personalization platform Evolv AI has launched a solution called Flows, offering insight into digital customer behavior and enabling clients to visualize where there are issues by specific element on any given web page. More
Sister firms Rival Technologies and Reach3 Insights have launched a mobile messaging-based customer insight solution called 'New Customer Experience', promising to help brands monitor the needs and expectations of customers they gained during the pandemic. More
Interpublic's marketing intelligence company Kinesso has launched a solution called Kinesso Intelligence Identy (Kii - pronounced 'key') to help marketers reach and connect with relevant audiences. More
In New York, data-driven audience intelligence platform Helixa and audience insight company GlobalWebIndex (GWI) have partnered to integrate predictive insights with 'expressed consumer intent' data. More
WPP and Snap Inc. (the camera company behind messaging app Snapchat) have partnered to help brands engage with more than 200 million 'Snapchatters' and deliver immersive experiences using augmented reality (AR). More
In San Francisco, 'decision intelligence' engine Sisu has raised $62m in a Series C round of funding, which it will use to continue expanding operations and business reach. The firm has also launched two new capabilities to support data-informed decision-making: Explorations and Dashboards. More
In the US, out-of-home (OOH) data specialist Accretive Media has launched a suite of automated measurement products called Accretive Outcomes, which it claims is the first set of effectiveness measurement tools built specifically for the OOH market. More
Los Angeles-based consumer insights and analytics business MarketCast has launched a measurement solution called Sponsor Analytics, to quantify the business impact of sports sponsorships. More
In the US, marketing tech platform WebFindYou has added a new feature to enable users to launch surveys directly on their web sites, and promote them with ads and popup banners both on their sites and through external sources - such as e-mail marketing, social media, and paid social media. More
The National Statistician, Professor Sir Ian Diamond, has set out a series of initiatives in response to the Inclusive Data Taskforce (IDTF) report and recommendations. The changes aim to ensure that issues facing Britain's most vulnerable and disadvantaged are fully covered in statistics and evidence. More
Kantar has added creative and digital testing, concept and innovation testing solutions for users of its Marketplace platform in India. More
Programmatic advertising platform StackAdapt has integrated Oracle Moat Measurement into its offering for retail and CPG advertisers, providing real-time measurement and attribution metrics which the firm says were previously unavailable to the sector. More
Kids, parents and family research specialist The Insights Family has launched its inaugural Toys & Games Report in both the UK and US. More
UK-based FlexMR has announced a 'Stakeholder Alignment programme', helping client companies to closely connect their insight and business teams, and to integrate research outputs into key internal working practices. More
Kantar has announced a partnership combining its TGI consumer data with insights from out-of-home (OOH) audience measurement business Route, to launch a new ad buying platform promising highly targeted campaigns. More
Kantar has been selected by Origin, a joint industry initiative led by UK advertiser trade body ISBA, to supply a single source panel for cross-media measurement; adding to the recent launch of a 'Cross Media Performance' solution in Latin America, with Unilever among the early adopters. More
Nielsen has today announced an 'Impressions First Initiative', supporting what it calls an 'industry-wide move' to impressions-based buying and selling in local markets across the country. This will accompany the integration of broadband only homes (BBO) into its local metrics in January 2022. More
Reflecting the ever-increasing value placed on 'alternative data' by financial advisors and investors, Bloomberg is to make rich consumer purchase intent data for the US and China from Prosper Insights & Analytics available through its data marketplace. More
In the US, consumer data giant IRI has unveiled a new solution to enable CPG manufacturers and retailers to measure the off-line sales impact of their social media ad campaigns across Facebook and Instagram. More
Online consumer researcher Invoke has launched Vis-a-Vis, a solution allowing clients to conduct face-to-face online focus groups using a range of rich, interactive elements. More
In New York, full-service MR firm 360 Market Reach has launched a solution combining consumer insights and targeted social media influencer feedback to support product development initiatives. More
Ad agency division Wunderman Thompson Intelligence has launched a new report called 'Into the Metaverse', which covers everything brand owners and their agencies need to know about the 'shared online worlds in which physical, augmented, and virtual reality converge'. More
In the US, consumer data giant IRI has partnered with Banyan, which connects SKU-level consumer receipt data with financial transactions, to provide its retail clients with a more 'holistic' view of consumer shopping habits and opportunities. More
In New York, martech company Zeta has partnered with predictive consumer intelligence platform Adara, to provide the travel and hospitality sectors with individual-level insights through a newly created solution called the Traveler Data Cloud. More
German MR tech provider quantilope has acquired UK-based qual video research company Plotto; and has announced the launch of inColor, which extends its existing Insights Automation platform as a standalone product for automated online qual. More
Comscore says it has developed 'the next generation of personification methodology', which will bring person-level measurement to its video products, expanding on its existing household-level information. More
In Sydney, media agency Universal McCann (UM) Australia has appointed Adam Krass as Chief Digital, Data and Technology Officer, replacing Maria Grivas who was named CEO of IPG-owned media agency Reprise earlier this year. More
Industry body Commercial Radio Australia (CRA) has partnered with GfK to roll out a system called Radio360, which will move the industry from paper-based surveys to the majority use of e-diaries and the integration of live streaming data. More
International data and research services company Schlesinger Group has launched a life-size virtual shopping aisle, which simulates an in-store shopping experience to gain in-context insights. More
Multinational food, snack and beverage corporation PepsiCo has launched an in-house data practice called Pepviz, using real-time insights, advanced analytics and data science to target shoppers. More
In the US, Connected TV data and measurement company LG Ads has launched a TV operating system called River OS, which enables personalized search, discovery, recommendations and viewing across live linear and on-demand sources. More
In the US, recent Nielsen critic the Video Advertising Bureau (VAB) has launched the Measurement Innovation Task Force, comprising a group of research, analytics and insights execs who it says will design and deliver best practices and standards for the national TV ad industry. More
In the UK, media company Future plc has launched an audience data platform called Aperture, providing advertisers with access to the company's intent-based first-party data. More
In San Francisco, mobile app measurement and attribution platform AppsFlyer has launched a solution called Conversion Studio, to enable marketers to understand the long-term value of their acquired users within the Apple iOS SKAN (SKAdNetwork) campaign measurement framework. More
US-based research and advisory firm Forrester has launched a service to help tech execs reconfigure business structures and capabilities to meet the needs of future customers and employees. More
Nielsen has enhanced its Total Ad Ratings (TAR) cross-media ad measurement methodology in Thailand, Indonesia, the Philippines and Taiwan. The changes will allow more market coverage and reduce reliance on any one external source of data. More
UK-based mobile research tech firm RealityMine has launched gaming behavioural data capabilities, allowing it to capture and report on content that opted-in panellists have played across all mobile devices. More
Audience and gamer insights firm GWI has launched a platform to provide an in-depth view of global or local audiences. Tom Smith, company CEO and founder, says the platform enables businesses to access 'impactful audience insights' at a fraction of the cost of traditional MR. More
British-based tech-led insight agency FlexMR has launched a survey skills training programme, to provide researchers with the guidance and support needed to conduct basic survey research on their own. More
GfK has expanded its gfknewron platform with the addition of market, consumer and brand data, along with predictive analytics. More
US-based verbatim analysis software firm Ascribe has launched two new features - Coding Assistant and Segment Coder - which it says will improve productivity and accuracy. More
In Australia, conversational AI platform Cognigy has launched an analytics suite called Cognigy Insights, to help enterprises make sense of their conversational data and act on the findings. More
In the US, market research and analytics company GutCheck has launched a 'human experience' intelligence solution called Innovation Illuminator, to support new product development initiatives. More
Leeds based business intelligence and analytics software provider Panintelligence has announced partnerships with a number of technology companies, aimed at assisting client businesses with big data challenges and easing their access to real-time insights. More
Los Angeles-based marketing and creative agency DG+Design has launched a set of 'CleanTech' market research and policy reports for the solar energy, energy storage and electric vehicles sectors. More
In the US, consumer intelligence business NielsenIQ and experience management platform Qualtrics have partnered, to create 'comprehensive' brand experience solutions, offering clients a real-time, '360-degree view' of their brand health based on consumer feedback. More
Social media ad automation platform Smartly.io has launched a capability called Ad Ranking within its insights offering, enabling advertisers to identify both top and bottom-performing ads, with a visual analysis to help inform future creative direction and optimize performance. More
Experience management (XM) specialist Qualtrics has launched a framework called EX25. The firm says it has uncovered 25 key drivers through which employers can understand and respond to employees' changing expectations and take action to improve their engagement and retention. More
News distribution, targeting and monitoring firm PR Newswire has rolled out its Cision Social Listening solutions in the Asia Pacific region, where users can now access its database of online conversations and analysis. More
Tokyo-based online specialist Macromill has included Taiwan in its weekly consumer survey, adding to existing coverage of China, South Korea, Indonesia, Thailand and Vietnam. More
In the US, research automation specialist HubUX has launched a community management platform for both qual and quant methods. More
In Australia, the Interactive Advertising Bureau (IAB) has appointed Ipsos as its preferred supplier for digital audience data for a three-year term, commencing in the second quarter of 2022. Nielsen previously held the contract for nearly a decade. More
In the US, real-time targeting specialist Fanplayr has launched an anonymised user identification solution called PrivacyID, to address both new privacy laws and the impending ban on third-party cookies. More
In the US, experience management (XM) specialist Qualtrics has launched the Brand Impact Simulator, to help brand execs understand and prioritize any brand attribute - such as 'easy to use' or 'ethically sourced' - that leads to new client wins. More
Sports sponsorship measurement specialist FanAI has launched audience segments which allow users to target fans of a specific sports personality by region. More
San Francisco-based firm Skai has launched an AI-powered marketing intelligence solution called Ask Mi, providing insights about consumers, brands, products, competitors and innovation. More
In the US, consumer data and credit reporting agency TransUnion has merged three of its recent acquisitions to launch a solution called TruAudience, driving identity and data capabilities for omnichannel advertising. More
In New York, business transformation researcher Insider Intelligence has created a new vertical focused on retail and eCommerce, sitting alongside its existing coverage for marketing and advertising (eMarketer), financial services and health. More
Game technology, entertainment and marketing specialist Livewire has launched a suite of gaming insights and audience solutions for Australia and New Zealand, driven by a partnership with audience database firm HYP. More
Consumer data firm Neustar has launched a process called the Fabrick Impact Assessment, to help marketers diagnose and mitigate the impact of third-party cookie deprecation and device ID loss across their media and measurement investments. More
Retail tech provider Virtual Store Trials (VST) has launched a self-serve product called Planogram Visualizer, to enable CPG brands and FMCG retailers to build virtual grocery shelves for planning and testing. More
US-based customer experience management specialist Medallia has launched the Healthcare Payer Member Retention and Engagement Suite, to enable insurers to engage members by gathering instantaneous feedback and insights across all channels. More
In the US, shopper intelligence firm Catalina has partnered with out-of-home (OOH) buying program AdQuick to launch a purchase-based audience targeting and sales lift measurement insights service for OOH media buyers. More
UK TV station Channel 4 has launched the Producers Performance Report, giving individual producers data on how their new programmes have performed on All 4 and the broadcaster's linear channels. More
In the US, Verisk-owned transaction data provider Commerce Signals has launched the SVOD Trends Report, which tracks and analyzes consumer behavior across Netflix, Amazon Video, Disney+, HBO Max, Hulu, Paramount+ and Peacock. More
In the US, cannabis sector sales and marketing agency Petalfast has partnered with alcohol beverage analytics, data management and performance management firm Dimensional Insight to add big data to its offering. More
In London, data-driven customer experience management (CXM) company Merkle has opened a dedicated Technology Consulting practice, and appointed its Senior Director of Solutions Andy Ankrah to lead it. More
In Australia, Ben Dixon, WPP AUNZ's former CEO of Data Investment Management, has been named Chief Executive Officer of newly launched single-source data business Fonto. More
US-based customer experience (CX) specialist SeeLevel HX has partnered with Shop'n Chek Latin America to develop a new range of services. More
New York-based consortium the TV Data Initiative (TVDI) has set up an Expert Advisory Group (EAG), comprising execs from across the industry who will work with the founding members to help advertisers, programmers and distributors 'unlock the potential of the data-driven TV ecosystem'. More
In the US, user experience (UX) platform WEVO has added a Custom Questions feature to its WEVO Journey tests, enabling customers to add their own UX questions. More
New York-based youth research specialist YPulse is adding Western European data to its youth insights platform, providing data and insights on Gen Z and Millennial consumers aged 13 to 39 in the UK, Germany, France, Italy, and Spain from next month. More
Technology and services analyst HFS Research has launched a Sourcing Advisory practice and appointed long-time TPI exec Steve Koutros to lead it. He is based in the Netherlands. More
Consumer and fashion trend analysis and forecasting specialist WGSN has launched a Consumer Tech division, led by Silicon Valley-based Director Lisa Yong. More
In Singapore, WPP-owned media agency Essence has launched a service called Data Health Check consulting, to help brands develop their audience data strategies. More
In the US, Johannes Waldstein and Dieter Neujahr have officially launched a platform called FanAI, which helps marketers measure, optimize and monetize sports sponsorships. More
In Pittsburgh, USA, market intelligence company CivicScience is launching an advertising company tapping data from its 100m plus survey respondents. The new firm starts with $15m seed funding from investors including the NPD Group, and is led by CEO Doug Lauretano. More
New York-based customer intelligence platform Lifesight has partnered with audience technology platform Eyeota to roll out its customer identification data in eight new global markets. More
In London, Uncommon Creative Studio has launched a Customer Experience (CX) division called the Practice, led by former Lida CEO Jonathan Goodman. More
Retargeting tech company RTB House has updated its Deep Learning AI Engine, to provide brands with an enhanced view of consumers throughout their path to purchase. More
Australia's total television measurement system VOZ has gone public, with reports now available on the Virtual Oz web site of operator OzTam, alongside the latter's Total TV reach reports and BVOD-specific reports. More
Tokyo-based Macromill has announced the launch of a digital advertising business, Macromill Ads, tapping the data from its 1.3m proprietary consumer panelists to provide a one-stop service from ad planning and distribution to the measurement of effectiveness. More
In the US, online qual research platform Aha! Insights Technology has announced an integration with Experience Management (XM) provider Qualtrics, augmenting its suite of strategic qual / quant activities and tools. More
Austin, Texas-based QuestionPro has launched a specialty audience panel comprised of cannabis enthusiasts (consumers) and 'budtenders' - gatekeepers to the products being sold behind the counter - and totaling more than 100,000 members. More
Data collection and research services provider Schlesinger Group has launched QuantText, a chat solution used to add a qualitative phase to quant research. More
Momentive, until recently known as SurveyMonkey, has announced an expansion of its MR targeting capabilities to meet growing demand from b2b customers, and tapping the resources of Dynata and Schlesinger Group. More
Consumer insights platform Toluna has added a range of new product development methodologies to its Start platform, including needs identification, ideation, and claims testing solutions. More
In Canada, customer intelligence specialist Alida has launched an approach it calls Total Experience Management (TXM), promising to help organizations combine the voice of their customers and employees with the ability to deliver 'extraordinary' experiences. More
In the US, healthcare MR agency Research Partnership has appointed MedTech qual specialist Scott Kirklin as Qualitative Research Director. More
Comscore has announced an expanded, multi-year agreement with broadcaster Fox Corp., to include national TV measurement; and separately that it will incorporate YouTube and YouTube TV measurement - including CTV - into its signature Campaign Ratings cross-platform service. More
UK audience measurement body BARB has launched metrics for 'total four-screen viewing', adding smartphones to its existing coverage of unduplicated reach and time spent viewing across TV sets, tablets and PCs. More
US-based ad serving, measurement and technology company Flashtalking has partnered with cross-platform TV measurement specialist TVSquared, to provide real-time, household-level insights to advertisers globally. More
New York-based Xandr, the advertising and analytics division of AT&T, has launched an audience-based platform called Monetize TV, allowing buyers to reach target audiences at scale. More
Comscore and Verisk-owned transaction data provider Commerce Signals have partnered to develop contextual audiences for cookieless ad targeting across digital mobile, and CTV inventory, for the retail industry. More
Survey2Connect has integrated its platform with WhatsApp, allowing clients to share survey links with respondents via the instant messaging program. More
From September, Nielsen will begin placing approximately 3,000 newly designed Portable People Meter (PPM) wearable audience measurement devices with a subset of its nearly 60,000 active PPM panelists, as part of plans to modernize its panels and improve panelist experience. More
In the US, consumer data giant IRI has launched a network called IRI Marketplace, bringing together the firm's technology, data, and analytical partners on a single platform. More
In the UK, marketing insights provider dobney.com has launched an app called Conjoint Explorer, which helps improve conjoint analysis design and speed up the process of refining attribute and level descriptions. More
In the US, digital ad automation tech provider Centro has launched a cookieless targeting feature which automatically recommends contextual categories based on a marketer's best performing audiences. More
In the US, Media Monitors has launched a Podcast Monitoring Service, analyzing all episodes of thousands of the most popular national audio files. More
Next15's data and insights group Savanta has expanded its Essentials suits of tools with the addition of creative testing, employee experience and stakeholder perceptions modules. More
Hollywood research firm Screen Engine/ASI (SE/ASI) has teamed up with custom audience solutions company Dstillery to launch Audience Engine, a new research-based audience targeting solution for media, ents and ad tech clients; and hired film and television media veteran Melanie Jones to lead it. More
Fast-rising Manchester, UK-based researcher The Insights Family has announced a move to larger offices on the city's central King Street, and the opening of a satellite office in Mayfair, London, as well a roll-out in Poland and a number of hires. More
Glasgow, Scotland-based pharma sector social media intelligence company Talking Medicines has partnered with consultancy Closing Delta, to help marketers accelerate their digital transformation plans. More
Customer experience (CX) and research tech company Forsta has announced a partnership with CX and insights specialist Watermelon, to deliver CX expertise, methods and technology via Forsta's CX platform. More
London-based online specialist DigitalMR has been renamed DMR after expanding its artificial intelligence capabilities beyond 'digital' to include customer experience management, customer journey optimisation, alternative data for funds and other use cases. More
Sydney-based TEG, which offers ticketing, live entertainment and data analytics, has merged its Analytics, Digital and Insights divisions to create a marketing and technology solution called Ovation. More
Customer data platform BlueConic has launched a 'clean room solution', allowing clients to facilitate second-party data sharing in a privacy-safe environment. More
Shopper insight specialist Behaviorally has launched a platform called Flash PDP, powered by visual recognition AI and allowing brands to optimize visual content on eCommerce product detail pages. More
Nielsen has launched an approach to measure authenticated and unauthenticated web traffic and validate first-party server data with real consumer behavior. More
Comscore is to begin incorporating first-party data into its cookie-free audience targeting solution, Predictive Audiences, in collaboration with Experian, InfoSum and LiveRamp. More
In the UK, GroupM-owned media agency Essence has announced that its EMEA Consulting division will now offer the group's data, media and technology expertise as a standalone service. More
Australian media company Southern Cross Austereo (SCA) has invested an undisclosed amount in artificial intelligence and machine learning company SourseAI, which will provide content recommendations to SCA's listeners. More
Cross-screen television insights and analytics provider Samba TV has launched an interactive dashboard featuring geographic and demographic analysis of viewing in real time across the world, starting with the US, UK, Germany and Australia. More
In New York, digital media measurement software and analytics specialist DoubleVerify (DV) has received MRC accreditation for its video filtering, benchmarks, and connected TV (CTV) fully on-screen and completion metrics. More
YouGov has launched a dataset called 'Teen Profiles' to provide brands and agencies with insights into the attitudes, habits and behavior of 13-to-17-year-olds in the US. More
Broadcasters NBCUniversal and Sky have launched a culture-focused consultancy and research division called Co-Lab. More
Momentive has adapted its SurveyMonkey Enterprise app for Zoom Video Communications, in order to deliver an embedded feedback experience through Zoom meetings. More
Content recognition platform Deep.ad has launched a data extraction tool called PanelBot, to enable researchers to uncover what market intelligence visual media contains - such as brand names, logos, product categories and trademarks - and where the asset is from. More
Personalized content and viewer insights provider ThinkAnalytics and Nielsen's entertainment metadata specialist Gracenote have partnered to launch a solution through which TV providers can improve image-based personalized video search and recommendations. More
US-based conversation analytics specialist CallMiner has launched a solution called Sales Conversation Analytics (SCA), to analyze customer and prospect conversations, as well as rep performance. More
California-based digital media analytics specialist Quotient has added 'multi-touch' media measurement and self-serve capabilities to its Analytics Platform, to enable users to evaluate the performance of their omnichannel campaigns run on the platform in near real time. More
App user acquisition and ad retargeting specialist Adikteev has launched a predictive analytics platform to help those app publishers without data science resources - or who do not have the necessary data - to build data models. More
Media and marketing services company ENGINE has launched a platform called Audience Intelligence, offering first-party data and integrations to enable advertisers to target audience profiles and develop media plans. More
In the US, video feedback platform Discuss.io has launched a suite of intelligence tools called Augmented Insights, to help brands and agencies access and mine large amounts of unstructured data. More
Ad and innovation testing platform Zappi has launched a predictive advertising tool called Amplify TV, to help brands uncover the impact of television advertising on sales and brand equity. More
In the US, shopper behavior specialist Alter Agents has launched a tool called the Shopper Influence Research program, which uses a proprietary methodology to uncover shopper insights and help brands better understand consumers. More
Experience management platform Qualtrics has launched a number of solutions helping organizations use employee feedback, on topics including office use and productivity. More
Jerry Arbittier, co-founder of SurveyHealthcareGlobus (SHG), has set up a new consulting business called Arbittier Opinion Panel Systems (AOPS), supporting healthcare market research firms and panel operators. More
Kantar Public, the group's government and public sector practice, has announced a three-part investment strategy for its business in Germany. This includes the launch of a new Public Data Innovation Hub to support German data science, digital start-ups and micro businesses. More
In Australia, M&C Saatchi has launched a marketing sciences practice called Precision, which will work with clients and support a group-wide learning and development program to increase 'data fluency' among the group's employees. More
Analyst firm HFS Research has launched a suite of research-based advisory solutions focused on the sourcing process, combining 'immediate' global data with its consulting expertise. More
Netherlands-based group Effective Media & Marketing (EMM) has launched an FMCG-focused agency called ASK-Opinions, which will combine online panel research with shopper and purchase data from more than 1.5 million brand and category buyers. More
In New York, marcoms giant the Interpublic Group (IPG) has launched a new agency called Performance Art, which combines the group's data, technology and CRM expertise with creative talent. More
In the UK, insight industry language specialist Empower Translate has set up a new department focused on response data localisation needs. More
Data-driven strategy group STRAT7 has launched an approach called strat7.ai, which promises to deliver structured analysis from unstructured data sources at scale. More
Kids, parents and family market intelligence provider The Insights Family has launched the IP INDEX, to enable brand owners, brand partners, and retailers to identify and benchmark the performance of their intellectual property (IP) across multiple media types. More
Comscore has rolled out its Plan Metrix Multi-Platform service in India through its partnership with Kantar. The deal combines data on consumers' desktop and mobile behavior with information about their lifestyles, interests, attitudes and demographics. More
From our special issue published this week, KL Communications founder Kevin Lonnie talks about what's changed and what hasn't in twenty years running a communities business; about getting customers to solve clients' business problems; and getting space men to talk to each other. More
Mobile research tech firm RealityMine has launched a suite of data solutions specifically for researchers working in the entertainment sector. More
US-based customer-centricity specialist Gongos has launched a subscription offering, Value Exchange (Vex) Reports and Advisory Services, which incorporates a patent-pending modeling system linking revenue growth to Customer Performance Indicators (CPIs). More
Information services and tech company Neustar has teamed up with financial data firm Equifax to launch Financial Spectrum, an audience segmentation and media activation solution for financial services marketers. More
Canada-based Dig Insights has added a new feature called Idea Split to its innovation insights platform Upsiide. Users can now assess a handful of validated ideas against critical business metrics, gathering quant and qual feedback. More
Apollo Intelligence, the parent company of InCrowd and SurveyHealthcareGlobus, has announced the integration of SightX MR technology into its healthcare and life science data platform; and has made an undisclosed amount of investment in SightX. More
Germany has *something* to cheer about tonight, anyway, as does the market research industry: the October face-to-face Munich event often regarded as the global industry's biggest is confirmed as back on, under its new brand of succeed21, and new owners. More
Comscore has partnered with LatAm intelligence platform Retargetly to deliver what it says is the first cookieless targeting solution specifically tailored for the region. More
Real-time consumer feedback and market intelligence platform Native.AI has launched a new offering for Food & Beverage (F&B) and CPG companies; and has secured $1.75m in strategic pre-seed funding. More
San Francisco-based conversation intelligence platform Chorus.ai has expanded its Momentum suite of products, which helps users identify revenue growth opportunities and risks. More
In New York, the ARF (Advertising Research Foundation) is teaming up with seven data and insights firm on a study intended to establish unbiased measures for defining digital device and account sharing and usage. More
Data-driven marketing tech company Zeta Global Holdings Corp. has announced a multi-year partnership with veteran business data firm Dun & Bradstreet to combine consumer and business data in a single private data cloud. More
US ad industry association the ANA is partnering with Comscore on a preliminary test as it seeks to develop a 'privacy-preserving cross-media measurement solution' for marketers. More
Maryland, US-based Full Circle Research has enhanced its proprietary HoNoR (Holistic Next-Level Research) respondent validation service by integrating two products from voter data and targeting firm TargetSmart. More
Manchester, UK-based cross-platform consumer behaviour specialist RealityMine has announced a new set of capabilities for clients in financial services. More
UK-based customer insights and communities platform developer STRAT7 ResearchBods has launched a sentiment analysis tool called Conversation IQ, part of its ex-plor insight community platform. More
LA-based insights firm Echo MR has expanded its partnership with CXM and Insights platform Alida to Europe, just a few months after joining its partner network. More
San Francisco-based Natural Language Processing (NLP) company Primer has closed a $110m Series C funding round, and says it will open offices in London and Singapore, and accelerate recruitment in the US and globally. More
Canada-based Rival Technologies has announced a range of updates to its research platform aimed at streamlining and simplifying the gathering of consumer insights. More
Experience Management (XM) company Qualtrics has partnered with cloud customer experience and contact center solutions firm Genesys, adding the latter's customer engagement and activity data to the former's feedback for a single, actionable view of customer satisfaction. More
Ipsos MORI has announced the launch of a Qualitative Research and Engagement Centre, bringing together its qual methods team, dialogue and engagement specialists and led by Director Michelle Mackie. The Centre will aim to 'bring the public voice into policy making'. More
US-based software and solutions provider QuestionPro has launched a knowledge management (KM) system called the Insights Hub, which offers an indexable and searchable platform for corporate research. More
Analytics, AI and insight firm Course5 Intelligence has spun off a new business, Incivus, which uses 'computer perception' and machine learning to help optimize ad creative for a higher return. More
Canadian research tech and data collection company Delvinia has adapted its CRIS (Conversational Research Insight System), adding 'chat capabilities' for users of the group's Methodify fast turnaround research automation platform. More
In the US, language services agency SyncScript has launched a new division called SyncSupport, offering a curated approach to 'bridge the gap' between transcript and final report. More
In the US, former ORC International execs Brian Cruikshank and Jess Horkan have launched a boutique agency called empatiX Consulting, to help clients 'move from customer experience to business impact'. More
Non-partisan research institution NORC at the University of Chicago and over-50s advocacy organization AARP have launched a survey panel called Foresight 50+, to provide insights from older adults living in the US. More
In the UK, the National Centre for Social Research (NatCen) is launching a Centre for Deliberative Research, which will officially open next Wednesday with an online event. More
In the UK, mobile research tech firm RealityMine and transaction measurement services firm Rippll have partnered to allow clients single source access to digital behavioural capture and transaction data from Rippll's Open Banking technology. More
Technology and services analyst HFS Research has launched a Banking and Financial Services (BFS) practice, led by SVP Elena Christopher who is based in the US. More
In New York, research-on-research body the Coalition for Innovative Media Measurement (CIMM) has partnered with media metrics technology company HyphaMetrics to launch the 'Passive TV Measurement Study', aiming to understand how time is spent across all TV platforms. More
In Canada, self-serve programmatic advertising platform StackAdapt has released a tool called Forecasting, to enable advertisers to see the estimated audience size, unique users, and daily impressions they could reach with their allotted budget. More
Comscore is to integrate its contextual Activation suite into ad tech company Viant's cross-channel programmatic ad platform, Adelphic, allowing Viant's advertisers to use Comscore's cookie-free targeting solutions. More
In the US, medical affairs consulting firm Acceleration Point has enhanced its Key Opinion Leader (KOL) Social Media Monitoring Platform, to help users identify insights, find KOL engagement opportunities with advanced text analytics, and pinpoint new digital KOLs. More
Momentive, which was previously known as SurveyMonkey, has launched several artificial intelligence-powered MR solutions to help improve audience targeting with advanced analysis. More
In Canada, sponsorship intelligence platform SponsorPulse has launched a subscription model, offering a currency for the measurement and comparison of thousands of sponsorship properties around the globe - across sport, music, entertainment, arts and causes. More
Kantar Public has rolled out its PUBLIC Hexis programme and policy evaluation approach to its hubs in Brussels and London. More
The directors of MR agency MM-Eye have launched a sustainability business change practice called The Say Do Company, promising to help clients drive profit through a combination of customer insight, business change management and sustainability expertise. More
Kantar has partnered with data collaboration platform InfoSum to help advertisers ad TGI consumer insights to their own first-party data, improving targeting. More
Belgian companies One Inch Whale and Color Navigator have launched a joint venture, Research & Visual Nudging, which will combine insight techniques with the patented Color Navigator system to enhance services including predictive intelligence and neuromarketing. More
HR consultancy Realise has launched a service which includes an employee engagement survey, to help companies listen to their entire workforce, improve workplace culture and boost performance. More
Experience management (XM) provider Qualtrics has launched four solutions using consumer feedback about online interactions, along with digital analytics such as page views, to help users design web and in-app experiences that attract new customers and engage existing ones. More
British-based tech-led insight agency FlexMR has launched a video-based service called 'Video Close Connection Programme', which facilitates one-to-one conversations between stakeholders and customers. More
In New York, social media analytics provider ListenFirst has launched a feature called Instant Insights, which uses machine learning to show how brands perform across social media and benchmark that performance. More
In the US, communications giant Edelman has launched the Edelman Trust Institute, a center for the study and cultivation of trust across business, government, media and civil society. More
Tobii Pro, which provides eye tracking solutions and services to understand human behaviour, has launched a mobile capability for marketing and advertising research conducted through its Sticky self-service online platform. More
Toluna has launched what it describes as 'the industry's first and only Enterprise Insights Subscription', giving clients 'limitless access' to its Toluna Start platform, expert personnel and insights from its global panel community. More
Kids, parents and family research specialist The Insights Family and US experiential youth marketing agency InspiredConsumer have partnered to produce research solutions for clients in the US. More
Cross-platform television ad measurement specialist TVSquared has added Foursquare's location data to its ADvantage platform, enabling users to connect linear and OTT/CTV ads to physical outcomes such as store visits and foot traffic, and understand how campaigns impact off-line consumer behavior. More
In New York, location data specialist GroundTruth has launched OTT/CTV advertising solutions using geo-contextual targeting, providing digital video advertisers with consumer insights based on off-line behavioral data. More
Comscore has partnered with conversation analytics specialist Spiketrap, to expand its Predictive Audiences cookieless targeting solution specifically for gamers. More
Mobile-first marketing platform Skydeo is expanding its ShoppingGraph data solution across more than 1,000 brands and products and over 3,000 unique audience segments, providing advertisers with consumer purchase history for programmatic and social media audience targeting. More
Experience management platform Qualtrics has launched a tool called Spotlight Insights, offering HR teams automated real-time collection and analysis of feedback from employees. More
Upwave (formerly known as Survata) has launched a tool called 'Customer Lift', designed to enable marketers to measure campaign impact at every stage across Connected TV (CTV), as well as brand campaigns on other channels. More
London-based ad fraud intelligence and marketing compliance platform Pixalate has launched the 'Publisher Trust Index', which provides a global approach to measurement and monthly rankings of mobile and Connected TV apps, based on traffic quality. More
Australia-based TV data and analytics provider Adgile has added a solution called 'Long Term Effects Attribution' to its TV ad impact measurement platform. More
London-based marketing intelligence and programmatic media specialist MiQ has launched US Hispanic and Multicultural practices, while appointing LATAM market specialist Amanda Abrarpour to lead its Miami office. More
Packaging and shopper / consumer behaviour specialist PRS IN VIVO has launched a product development research tool called InnoCompass, promising to help pinpoint ideas with the highest market potential. More
UK-based kids, parents and family panels firm The Insights Family has released a free report called 'The New Generation of Families', highlighting trends across Europe such as the future of education. Other versions of the report are available for North America, LATAM and APAC. More
UK-based Measure Protocol, a blockchain-based marketplace for person-based data, has launched a solution called Storefront, to provide access to consumer-based behavioural data relating to what individuals are doing, consuming, and buying. More
Nielsen has announced a $1.25 billion debt refinancing initiative, and says it is allocating funds to drive its new TV ratings platform Nielsen One. More
Omnicom-owned agency The Integer Group has launched a Growth Sciences practice, led by former IBM exec Eamon Boyle as Senior Vice President of Growth Sciences. More
In Sweden, audience measurement group MMS has published the first figures on online video viewing using GfK's new reach model, Audience Ascription Model (AAM), and describes this as 'a major step toward providing total video ratings' for the country. More
Middle East and Africa-based full service agency 4SiGHT is to acquire an undisclosed stake in Dubai-based analytics and technology consultancy Anavizio, forming a partnership which will integrate market research and social media intelligence capabilities for 'holistic audience insights'. More
In the US, consumer data giant IRI has launched an automated 'suite' of two products for insights and decision-making - Opportunity Alerts and Opportunity Predictors. More
In the US, online qual research platform Aha! has launched a tool called ClientStream, through which brand and corporate insights teams can observe live focus groups and IDIs without having to download Zoom or other software on to their desktops. More
London-based qual-led insight and strategy specialist BritainThinks has expanded its team with the appointment of Sam Urbano as Research Executive, and Amber-Louise Large as Marketing and Events Intern. More
In the US, audience insights platform DISQO has partnered with former ARF CRO Joel Rubinson to launch the first report in a series called New Foundations of Ad Effectiveness, entitled 'X-Ray Specs for Path to Purchase Attribution'. More
In the US, focus group and recruiting services company L&E Research has launched an online solution called Virtual Facility, which provides an option to host, record and live stream research without the need for a physical location or in-person participation. More
In the US, specialist healthcare ad agency PRECISIONeffect has launched a data-driven discipline called INFLECTIONeffect, which combines proprietary and third party data, research insights and expertise to determine when to invest in product adoption. More
Sweden's audience measurement body MMS and GfK have released figures from the first stage of their Audience Ascription Model (AAM), which they describe as a 'major step' toward providing total video rating for Sweden. More
Data and marketing services company Acxiom has launched a suite of real-time solutions allowing marketers to deliver personalized messages to their customers and prospects. More
Kantar Public, the global group's government and public sector practice, has launched a data science platform and toolkit, 'PUBLIC Evidential', which promises advanced data blending and analytics to help 'build and enrich' the evidence base for public policy decisions. More
Video ad targeting firm Tremor Video is rolling out its UnrulyEQ suite of audience and psychographic intelligence solutions to clients in the US and Canada. The suite uses facial coding and survey-based techniques to help advertisers across CTV and video reach and engage audiences. More
New York-based consumer emotion analytics platform Truthify has been granted a US patent for its 'emotion-optimized' advertising technology. More
In the US, shopper intelligence and media solutions provider Catalina has formed a partnership with audio broadcaster and podcast publisher iHeartMedia, to measure and attribute the impact of podcast advertising on physical store sales. More
News aggregation, web content rating and discussion site Reddit has formed its creative strategy team into a distinct agency, KarmaLab, offering 'creative solutions, inspiration and insights' to clients targeting its 52m daily active users. The offer includes social media listening and trends reports. More
Tokyo-based online specialist Macromill has launched a Life Science Business, which will conduct research and acquire biochemical data relating to healthcare, and use panels for human clinical trials concerning health promotion and disease prevention. More
London-based insight agency Opinium has launched an EU Barometer, to provide a snapshot of consumer sentiment across the European Union. The service promises a ten-day turnaround, from questionnaire sign-off to data delivery. More
The US Court of Appeals for the Federal Circuit has ruled that an 'invention' developed by cross-screen television insights and analytics provider Samba TV - regarding the use of audience data for targeting TV viewers on digital devices - cannot be patented. More
Software giant Oracle has launched what it claims is the world's first ad measurement technology for 3D in-game environments. More
New Zealand-based MR software provider Infotools has updated its flagship Harmoni platform, with the addition of features for combining, analyzing and reporting on all types of data. More
US data analytics company Epsilon is the first company to receive Media Rating Council (MRC) accreditation for a service measuring the connection between a consumer event - such as a purchase - and a digital ad served. More
In the US, mobile research specialist MFour has launched an omnichannel consumer journey platform called Atlas Views, built on 100,000 'demographically balanced' consumers. More
The Commonwealth Bank of Australia (CBA) has formed a joint venture with customer data analytics firm Quantium, combining the former's transaction data with the latter's data science. The new business will be known as CommBank iQ and will begin trading in the second half of 2021. More
Digital customer experience (CX) platform Airkit has raised an additional $40m in a Series B round of investment, which it will use to accelerate its go-to-market and product development initiatives. More
Marcoms group dentsu has partnered with digital ad verification specialist Integral Ad Science (IAS) to bring the latter's Total Visibility product to local advertisers in the Australian and New Zealand markets. More
In Australia, comms agency Think HQ has brought its research department in-house, and appointed recent recruit Pauline Ho to lead it, in the role of Strategy and Insights Manager. More
In New York, brand development agency Tenet Partners has launched an Advanced Marketing Analytics practice, which will apply machine learning, artificial intelligence and natural language processing to help marketers build, manage and optimize their branding and innovation initiatives. More
Newly rebranded consumer intelligence giant NielsenIQ has announced the US launch of Byzzer, a subscription-based platform providing actionable insights for small and emerging CPG companies in sectors such as food, beauty, pet, alcoholic beverage and cannabis. More
Technology consulting firm Forrester Research has reported revenue up 7% to $113.8m for the first quarter of 2021. The company has also launched Forrester Decisions, described as a 'premium portfolio' of 15 new research services. More
Manchester, UK-based mobile data and survey tech company RealityMine has added a competitor intelligence tool, Experience SDK, to its product offering. More
Global industry association ESOMAR has teamed up with NewMR, Confirmit and more than twenty other organisations for the next wave of its survey among buyers and users of insights, measuring how usage and purchasing patterns are evolving. More
In India, marcoms group Rediffusion Brand Solutions has launched a specialist consumer research and analysis division called Rediffusion Consumer Lab (Red Lab), offering market research, consumer understanding and trend spotting services. More
US-based tech researcher Forrester is launching a 'customer obsessed' research product portfolio called Forrester Decisions, comprising fifteen new services designed to help firms accelerate the pace of business and digital change post-pandemic. The portfolio will launch in August. More
Toronto, Canada-based employee-owned consumer packaged goods research specialist Hotspex has partnered with retail execution software provider Shelfgram to develop new MR products providing insights based on real-life shelf audits, at scale. More
In Canada, research tech business Rival Technologies and sister company Reach3 Insights have launched a solution using mobile messaging and conversational research design principles to uncover insights from gamers. More
In the US, experience management platform Qualtrics has launched a 'Customer Care Command Center', providing agents with access to insights on what customers are thinking and feeling about their contact center experiences, and helping them act on recommendations for improvement. More
Community specialists Tribes Research and Syno International have agreed a partnership whereby Tribes will migrate all its communities to Syno's platform. The latter includes a survey tool, data lake and research automation products. More
Kantar has launched what it says is South Africa's biggest ever consumer panel, measuring the FMCG purchasing behaviour of more than 6,500 local households at launch. More
SurveyMonkey has added several new listening, analysis and automation features to its customer experience management platform GetFeedback, capturing customer feedback in secure environments such as ATMs and offering AI-powered sentiment analysis. More
Experience management platform Qualtrics has launched a solution called Candidate Experience, to improve clients' recruitment processes using ongoing candidate feedback. More
In the US, customer engagement (CE) agency Inte Q has opened a new office in Milwaukee, staffed by former Kohl's Corporation brand marketing and analytics execs Jeremy Griffith, Adam Nenning, Nick Ratelis and Jessica Stemper. More
In Canada, eye tracking technology provider Gazepoint Research has introduced a new system to capture biometric signals - such as heart rate, galvanic skin response (GSR) and a user-controlled analog input - for marketing feedback response. More
The recently merged business of research software firms Confirmit and FocusVision has a new name, Forsta. Both the original companies will continue to operate as usual while the organisation continues its integration plans and brand strategy roll out. More
WPP has launched a global data company called Choreograph, which brings the specialist data units of GroupM and Wunderman Thompson into a single business, accessible to all WPP clients and companies. More
Chicago-based consumer and market intelligence company Numerator has launched an omnichannel market share measurement system called TruView, for use by CPG brands and retailers. More
Xandr, the advertising analytics division of AT&T, has launched a platform called Curate, allowing data owners to 'layer' their assets with data from other sources and package it for sale via Xandr's marketplace. More
In the US, buyer intelligence specialist Tribyl has launched a machine learning-based 'win-loss analysis' product for B2B enterprises. More
Comscore has expanded its digital audience measurement capabilities in Italy, increasing granularity in age reporting. More
Digital ad trade body IAB Australia has says it will not at this point endorse the methodology for Nielsen's new-look Digital Media Ratings. The measurement giant announced a 'soft-release' of the new system last week, for clients only. More
In New York, video ad platform SpotX has launched a suite of tools allowing media owners and advertisers to target audiences using first-party, third-party or subscriber data for connected TV (CTV). More
A rift in the Australian readership measurement industry which opened a dozen years ago appears to be healing this week, as media alliance Think News Brands shutters its publisher-funded 'EMMA' measurement platform and resumes support for long-time currency provider Roy Morgan. More
Tech buyer and seller marketplace Spiceworks Ziff Davis (SWZD) has launched a division called Aberdeen Strategy & Research, delivering insights into the business technology market. Robin Peto will lead it as Managing Director. More
In the US, consumer data giant IRI has expanded its omnichannel measurement capabilities with the launch of two solutions: IRI OmniMarket and IRI OmniConsumer. The firm has also acquired the CoinOut app, whose 1.5 million members submit in-store and online receipts in exchange for cash. More
Nielsen has launched a syndicated service called Nielsen Streaming Video Ratings, providing total viewing and audience demographic insights by streaming platform, alongside linear TV ratings. More
YouGov has launched a service called YouGov Safe, offering a fully opt-in, GDPR and CCPA compliant, cross-device tracker and data marketplace, which incentivises participants to choose who they share their data with. More
In the UK, former Savanta and Charterhouse execs Julie Irwin and Kate Turner have launched a specialist financial and business services MR agency called Citrine Research, with expertise in new proposition development, comms testing and thought leadership. More
US and Canada-based recruitment specialist Rare Patient Voice (RPV) and patient-level data and insights provider Clinakos have announced a partnership. More
Personalization platform Folloze and predictive intelligence firm 6sense have announced a technology partnership using real-time data to understand buyer behavior, identify target accounts and deliver 'contextual buying journeys'. More
NielsenIQ and J.D. Power have announced a multinational strategic alliance to bring benchmark automotive CX studies and 'deep auto industry data analysis' to markets including India, Southeast Asia and the Middle East. More
Digital research firm Alligator has teamed up with rural qual recruitment expert FieldMouse to launch a panel of farmers and farm workers, Opinion Harvester. More
Survey reporting automation specialist OfficeReports has launched a solution called 'Intelligo', offering an Excel compatible workbook panel inside PowerPoint. Users no longer need to open Excel separately and don't have to toggle back and forth between their data tables and slides. More
LARVOL, which provides data and intelligence solutions for the pharma and biotech industry, has launched a cancer-focused social media listening and sentiment analysis platform called VIEW. More
US-based consumer insight specialist Numerator has announced a multi-year investment to expand its household measurement panel to more than a million members. More
Kantar Public has announced plans to roll out its Public Voice probabilistic panel to eighteen European countries, including France and Germany, during the year. More
Experience management (XM) platform Qualtrics has launched two services - DesignXM and its Experience Design studio - to enable everyone in a company to design new products, services and experiences that their customers want now, and next. More
British-based tech-led insight agency FlexMR has expanded its InsightHub toolkit with the launch of its VideoMR video analysis tool, to enable the collection, analysis and distribution of content in a single platform. More
Shopper insights specialist Behaviorally (previously known as PRS IN VIVO USA) has launched an AI-based computer vision technology called Flash.AI, for evaluating early-stage packaging designs. More
Nielsen has launched a campaign measurement tool called Nielsen Market Lift, to help clients evaluate the effectiveness and efficiency of their campaigns on both a large national scale as well as on small scale 'test and learn' advertisements. More
DIY research software firm SurveyMonkey has launched artificial intelligence-powered brand and industry tracking solutions, which use technology to enable brands and financial services firms to continuously monitor and react to shifts in market perception. More
Canada-based Dig Insights has launched its 'Audience Marketplace' tool and added it to its innovation insights platform Upsiide, which it says will make it easier to send studies to precise target audiences across a network of more than 45 million consumers. More
US-based data-driven marketing firm MediaMath has partnered with TV audience intelligence and data management platform Tru Optik, to power Connected TV (CTV) audience targeting. More
Twitter has expanded the integration of Nielsen's cross-media audience measurement solutions into its video ad platform, to help advertisers with pre- and post-campaign planning and maximize their ad inventory. More
Emerging markets business and point-of-interest (POI) data provider dataPlor has launched regional POI datasets across Southeast Asia, Europe, the Middle East and Africa, with the addition of more than seven million new verified records. More
Consumer intelligence platform NielsenIQ has launched an 'Omnishopper' solution, helping clients to understand a variety of consumer behavior across the US marketplace. More
Four specialists from different marketing disciplines have launched a collective called Crater Lake & Co, bringing together marketing analytics, creative strategy, media planning and market research to provide answers to questions around clients' marketing decisions. More
New York-based enterprise-level employee and customer experience management (XM) company Questback has been renamed Tivian, and says it aims to 'reinvent the XM category'. More
In the US, TV ad tech firm tvScientific has launched an ad buying, measurement and attribution platform for Connected TV (CTV). More
In New York, social media monitoring platform Talkwalker has added a tool called Speech Analytics, allowing brands and agencies to sift conversations taking place in podcasts. More
Experience management platform Qualtrics has launched three new customer experience (CX) solutions to help clients connect with customers and understand changes in their expectations, predict future behavior, and create 'great experiences'. More
UK-based kids, parents and family panels firm The Insights People has been renamed The Insights Family, as it launches a new version of its data portal. The firm has also appointed former IPG SVP Simon White as Chairman. More
Mobile research tech firm RealityMine has launched a permission-based app and web interface called RealLife Healthcare, to capture digital data points from patients and physicians. More
Online video research firm Discuss.io has launched a solution called 'Mobile Screen Share', through which research teams and consumers can share their mobile screens inside a meeting room and access a respondent's mobile screen and real-time movements on their device. More
In the US, online community software platform Vesta has partnered with applied consumer neuroscience company HCD Research, to create a suite of emotional and psychological research tools to capture non-conscious feelings. More
Cross-screen television analytics provider Samba TV has partnered with TV measurement company 605, giving Samba exclusive access to 605's subset of TV viewing data and allowing ad targeting across over-the-top streaming and linear audiences. More
Media and entertainment company Australian Radio Network (ARN) has launched an audience and commercial insights series called Australia Unplugged, promising to 'dig deep' to answer the questions about what's really on audio consumers' minds. More
Comscore has joined industry organizations the Digital Place Based Advertising Association and the Out of Home Advertising Association of America (OAAA), as it prepares to add Out-of-Home (OOH) measurement to its cross-platform product suite. More
Customer experience (CX) and insights software and advisory services company Maru Group has launched an approach called Emotion in CX, to understand the relationship between how customers feel, think and behave and their reaction and response to an experience. More
International data collection and research services provider Schlesinger Group is opening a new facility near Covent Garden in London. More
YouGov has launched a templated suite of brand research approaches called Consumer Journey Diagnostics, which it says 'blends the depth of custom research with the cost-effectiveness and speed of syndicated data'. More
UK-based insight industry language specialist Empower Translate has launched an Unstructured Data unit, providing localisation services for high volumes of participant data derived from large-scale surveys and product testing. More
In the US, AI-based qualitative research provider Emozo Labs has partnered with data collection firm Global Survey to use artificial intelligence to better understand customers' conscious and unconscious responses. More
Kantar has launched a new practice, Dx Analytics, focused on the analysis of unstructured data to provide clients with deeper insight, and help them measure and boost their digital marketing performance. More
Global group GfK has unveiled a new version of its gfknewron solution which gives clients instant access to the company's independent, predictive analytics for tech consumer goods across 27 countries. New features include AI-driven rolling, short-term forecasts; and price optimization tools. More
Brand researcher and consultancy Hall & Partners has launched A(i)LIVE, which incorporates behavioural and survey data from Dynata and technology from consumer intelligence tool Powr of You in what it calls 'the world's first 'living' market segmentation tool'. More
Stockholm-based insight solutions firm Inzyon has launched a CSR Monitor, helping users to analyse and measure their Corporate Social Responsibility activities, and to comply with increasingly complex regulatory requirements on the topic of sustainability. More
Video ad distribution platform GlassView has launched Ecko, an optimisation tool based on analysis of Customer Lifetime Value (LTV). More
Ipsos MORI has launched what it says is the UK's 'largest and highest quality' online random probability panel, with more than 15,000 participants. The mix of online and off-line respondents promises 'total understanding of the UK public for businesses and organisations'. More
Real-time targeting specialist Fanplayr has opened UK offices in London and Manchester, and has made three senior appointments for its new UK team. More
Cultural insights agency and Hispanic sample provider ThinkNow has upgraded its ConneKt audience planning and segmentation tool, promising a more robust platform with enhanced user experience. In addition, adtech professional Jonathan Saquicili has been hired as ConneKt Product Manager. More
UK firm Central Fieldwork has launched a quantitative field division, led by former Watermelon Director Natalie Price. More
Wearable insights tech firm Shimmer Research has partnered with mobile MR specialist IVP Research Labs and data collection firm Schlesinger Group, to launch an at-home biometric neuromarketing research service. More
In New York, B2B research company NewtonX has launched Knowledge Graph, which promises to help companies find and engage with 'hard-to-find, high-quality, high-caliber professionals'. More
In the US, cloud-based marketing solutions provider Captello has launched new tools for clients to capture survey and lead data from people using social media messaging and payment app WeChat. More
In the US, language services agency SyncScript has launched a suite of customized services 'streamlined' to meet an array of market research transcription and pricing requirements. They include a 'no-frills' approach called SyncStandard. More
Former Sample Central Group CEO Anthony J James has launched what he claims is the 'world's first' business influencer marketplace, offering access to 'highly networked' B2B and B2C leaders across fifteen countries in the US, Asia-Pacific, Latin America and Europe. More
London-based and family-focused insight and creative marketing agency Kids Industries (KI) has partnered with similar agencies in France, Germany and Spain to create a European industry network called The League. More
Location-based marketing firm Reveal Mobile has been awarded a US patent for a solution allowing companies to detect whether their data has been used in ways that breach contractual agreements. More
In the US, social media analytics platform ListenFirst has launched competitive tracking and industry benchmarks for video-sharing site TikTok. More
US-based consumer insight specialist Numerator has launched a Home Improvement Tracker providing biweekly insight into omnichannel buying behavior, advertising and promotional activity. More
US-based location intelligence provider Foursquare has re-launched its Places Database, which now contains data from 95 million points of interest (POI); and has launched a new API. More
In London, speech analysis tech firm Phebi has launched an Emotional Resonance Score (ERS), tracking emotional responses to a set of items or concepts, automatically comparing positive and negative responses and presenting the results in rank order. More
In Australia, outdoor advertising and media company oOh!media has launched an online data resource called the Audience Intelligence Hub, to provide clients with insights for engaging Out of Home (OoH) audiences. More
Canadian data collection firm Delvinia has updated its AI-enabled virtual moderator CRIS, which now 'knows' when to follow up a response, based on its completeness compared to responses from preceding interviews. More
In the US, software developer Plannuh has launched an index allowing marketers to analyse, score and benchmark the operational marketing performance of their department. More
New York and Israel-based Signals Analytics has launched an AI-driven tool called Apparel, to help fashion brand clients understand and predict consumer sentiment, and competitor actions. More
In the UK, MR services provider Protel Fieldwork has added WATI (web-assisted telephone interviewing) to its portfolio. More
Comscore has partnered with enterprise AI solutions provider Hive, to expand the integration of artificial intelligence across its product portfolio. More
UK-headquartered kids, parents and family panels firm The Insights People is expanding to Indonesia, Japan, the Philippines and South Korea, surveying around 410 kids and around 205 parents of children in each country. More
New York-based consumer insights platform Suzy has launched an audience-powered research solution called Suzy Solutions, through which large enterprises and brands can customize their market research and gather rapid consumer insights. More
Customer experience management specialist Sprinklr has expanded its presence in Singapore, with the opening of a new R&D center. More
US-based sample solutions provider InnovateMR has launched a platform called The Vision Suite, comprising a suite of tools for survey creation, sample procurement, field management, fraud mitigation, and 'rapid reporting'. More
In New York, data and insights firm Netscribes has launched a solution called 'On-Demand Research', to help clients meet unplanned insight demands at speed. More
Singapore and Malaysia-based B2B survey marketplace InsightzClub has added a proprietary data discovery tool which brings real-time automation to its dashboard. More
GfK has announced the launch of Brand Architect, a new framework which it says bridges the gap between consumer attitudes and actual behavior, to measure the strength of brands. More
StreamPulse, the in-home division of Texas-based neuromarketing researcher MediaScience has teamed up with neurometric equipment manufacturer Shimmer to develop StreamPulse Neuro, a system for measuring consumers' emotional response in a natural viewing environment. More
Panel provider Intra Research has announced the launch of panels in Germany, Poland and India, with expansion to the Nordic countries coming 'in the near future'. More
US-based emerging markets business and point-of-interest data provider dataPlor has extended its Latin American dataset, which will now include millions of new verified data records across Brazil, Chile, Argentina, Colombia and Peru, in addition to its existing coverage of Mexico. More
In the US, brand measurement specialist Vrity has launched a service called Values Return Index (VRI), connecting purchase propensity to brand sentiment across twenty values-based categories such as sustainability, equality, innovation and affordability. More
US-based social media listening agency SOCIALHOSE.IO has launched a suite of enterprise-level tools to help businesses analyze sentiment, trends and reputation. More
In the US, audience measurement and digital advertising firm Quantcast has launched an insight and ad optimisation platform which it says will help publisher and advertiser clients compete more evenly with the Internet's 'walled gardens'. More
Nielsen's music, video and sports tech company Gracenote has launched a solution called 'Personalized Imagery', to help video services present the most appealing program images to viewers through their user interfaces, content carousels and program guides. More
Consumer insights platform DISQO and research tech provider Research Results have announced a managed services partnership, giving the latter's clients access to DISQO's consumer panel, while Research Results will support project design, coding and data processing. More
In New York, emotion and behavior insights specialist Canvs AI has released a cross-platform feature for its Canvs TV solution, offering users a quant and qual overview of how their program is performing across Twitter, Facebook, Instagram and YouTube TV. More
Canadian qual software provider itracks has launched a solution called 'Realtime', featuring a virtual backroom where observers can chat with one another and with the moderator through both text and video, without interrupting the research. More
Data from Kantar's Great Britain TGI consumer survey will now be updated and released on a monthly basis, in response to what the firm says are evolving demands for consumer insight. More
Data collection and research services company Schlesinger Group has launched a qual technology solution called 'Moderate Anywhere', allowing researchers who are unable to travel to conduct in-facility research from anywhere they have a computer, webcam and the Internet. More
Outdoor advertising company JCDecaux Australia & New Zealand has launched a tool called OPTIX, giving advertisers an understanding of which elements of their creative are driving the most audience engagement and viewer attention. More
In the US, digital marketing services group Kin + Carta has launched Data Labs, offering a 'hub of data-related innovation and expertise' which can be used for client-related consulting and engineering services projects. More
Comscore has expanded its data agreement with marcoms giant Omnicom Group, to provide privacy-safe e-commerce and audience behavioral data for its Omni media planning and personalization platform. More
In Denmark, human behavior analyst iMotions has launched a data collection module using a browser interface and a participant's own webcam to collect data from facial expression analysis and eye tracking, for integration with self-reported surveys. More
Emotion analytics specialist Realeyes has received a US patent for the core technology of its flagship PreView product, described as a 'computer-implemented system and method for determining attentiveness of users'. More
The UK Statistics Authority has set up a Centre for Applied Data Ethics, to provide practical guidance and support for researchers and statisticians; and to keep them abreast of new methods, technologies and data sources. More
Comscore has rolled out its cookie-free targeting capability 'Predictive Audiences' to France, Spain and Italy - it already operates in the UK and Germany. The firm has also partnered with audience technology platform Eyeota to offer access to cookie-less B2B audiences. More
In the UK, Blue Yonder Research has launched an R&D insight and product testing facility called Sense:Lab. More
California-based big data management firm Actian has launched a solution called Customer 360, designed to simplify and accelerate the delivery of customer insights. More
Comscore has expanded its TV measurement footprint to Australia through a partnership with cross-screen television insights and analytics provider Samba TV; and says it plans to add further regions throughout 2021. More
In the US, MR data quality and anti-fraud solutions specialist Imperium has launched an automated tool called QualityScore, designed to improve data quality while reducing reliance on manual checks. More
In the US, consumer insight specialist Numerator has launched the Sweet Treat Tracker, which monitors omnichannel sales trends across the 'indulgence' category. More
Tech-enabled MR and customer insights group Maru has launched a combined System 1 and System 2 research solution called 'Brand Health Tracking', promising a holistic view of brand performance at speed. More
Experience management (XM) company Qualtrics has launched a solution to help organisations uncover insights about diversity, equity, inclusion (DEI), and sense of belonging across their organisations, and enable them to take actions that 'drive systemic change'. More
Nielsen has launched new scoring metrics allowing brands to compare the impact of their sports sponsorship activities to other marketing and advertising initiatives. More
Digital MR products and solutions company Borderless Access has launched its proprietary MR panel community in two new Latin American and two European markets: Ecuador, Peru, France and Italy. More
Comscore has been awarded a US patent for its 'System and Method for Analyzing the Effectiveness of Content Advertisements'. More
In India, Comscore has added 'state clusters' to its measurement suite, allowing users to segment digital audiences based on their location in sixteen states across India. The firm says this allows media buyers and sellers to understand multi-platform audiences beyond country level. More
Adgile Media, an Australian firm measuring TV ad impact, has launched a cloud-based platform called Catalyst, designed to help users understand, optimise and extend their TV planning and buying in real time. More
MR analysis and reporting solutions provider Infotools has enhanced its cloud-based Harmoni survey analysis platform with a feature flagging up 'statistically significant differences'. More
In London, ad group M&C Saatchi has launched a data consultancy called Fluency, promising to bring greater access to data and insights across organisations. It will be led by CEO Frisco Chau, who is also the wider group's Chief Data Officer. More
UK-based mobile research tech firm RealityMine has launched a product called RealLife Audio, to capture and report on the streamed audio content that panellists have listened to across a range of music, radio, podcast and audiobook streaming services. More
Following its management buyout last month, French research and consulting firm BVA Group says it will reposition itself as an 'experience champion', and will take a more international and more 'participative' approach. More
Nielsen's media and entertainment data provider Gracenote has launched a solution to analyse the gender, race, ethnicity and sexual orientation of talent appearing in TV programming and the audiences watching it, which it says will help the entertainment industry to create more inclusive content. More
In the US Kevin Kruper and Rocky Prozeller, former directors of British-based MR firm Incite, have launched a boutique insights consultancy called Old Salt. More
Automotive industry research giant J.D. Power has launched a solution providing daily metrics on auto insurance customer shopping activity, by brand. More
London-based survey platform Phebi has partnered with voice-enabled data capture specialist Analytical Factory, which will provide it with support services across the UK and other parts of Europe. Analytical Factory will also develop new apps based on Phebi's technology. More
SurveyMonkey has announced that its CX solution GetFeedback will integrate with cross-channel shopper personalisation platform Salesforce Commerce Cloud. More
In the US, podcast management and advertising platform Backtracks has launched a solution combining real-time behavioral analytics with engagement and retention data, to help publishers understand which sections of content capture an audience's attention. More
Ad and innovation testing platform Zappi has set up an Enterprise Team to help large organisations drive global business impact through insights. The new team is led by Babita Earle, with the title of EVP of Global Enterprise Customers and Partnerships. More
Opinium CEO James Endersby has launched 'Significant Insights' - a global content platform for the MR industry aimed at both helping younger researchers develop their careers and encouraging those who may not have previously considered a career in market research. More
In the UK, the co-founders of outdoor advertising company Primesight have launched a tag-based mobile location verification platform called GeoProve. More
Specialist design research agency The Big Picture has launched a quant methodology called DesignCounts, to help validate and optimise new pack designs. More
London-based YouGov has launched panels in fifteen new markets across Europe, South America, the Middle East and North Africa. More
UK-based firm The Insights People has launched a media planning tool called the Media Mix Compass, to provide an account of kids' media consumption habits and help brands and agencies with their media campaign planning and evaluation. More
In London, language and behavioural science agency Schwa has launched an online process called The Tone Test, to help measure a company's 'tone of voice'. More
Mobile MR specialist IVP Research Labs has partnered with wearable insights tech firm Shimmer Research to launch a new biometrics solution, NeuroLynQ, using GSR and ECG readings to measure participant engagement and attention levels during in-person research. More
Customer experience (CX) and DIY survey firm Alchemer, formerly known as SurveyGizmo, has appointed former SAP exec Mary Beth Addison as SVP of Sales. More
Retail data science company PreciseTarget has launched ConsumerInsights, a new service promising apparel and fashion brands in-depth knowledge of their existing customers and their best acquisition targets. More
US-based purchase intent insight provider V12 has launched a consumer targeting solution called Vistas Lifestyle and Shopping Segmentation, based on in-market store shopping behavior rather than self-reported feedback. More
Glasgow, Scotland-based pharma sector data tech company Talking Medicines has launched an AI -driven service called PatientMetRx, providing drug companies with a way to measure patients' experiences of taking medicines. More
Online sampling and MR tool provider SoapBoxSample has launched a cannabis-focused research panel called The Green Time, comprising both cannabis consumers and industry professionals. More
Bot attack and fraud prevention specialist White Ops has announced it is the first company to receive Media Rating Council (MRC) accreditation for end-to-end coverage against Sophisticated Invalid Traffic (SIVT) for desktop, mobile web, mobile in-app and Connected TV (CTV). More
Comscore has rolled out its cookie-free targeting capability 'Predictive Audiences' in the UK and Germany. More
Kantar has joined Google's Ads Data Hub (ADH), enabling marketers to assess YouTube ad performance across all devices and platforms without the use of pixels. More
From this week, Daily Research News will feature video interviews of around 20-25 minutes with leading figures in the insights and analytics world, giving you more depth on some of the stories in the news, and talking about themselves, their companies and their views. More
Portugal-based media research platform MindProber is launching what it says is the first in-home biometric panel in the US. More
Cross-platform TV ad measurement specialist TVSquared has launched a fully-automated cookie-less solution called ADvantage XP, to measure the effectiveness of TV advertising for linear television, addressable and OTT/CTV. More
In New York, predictive AI platform NWO.ai has launched out of stealth mode with a $3.5m seed funding round. More
Online audience measurement body UKOM (UK Online Measurement) and Ipsos have announced the official launch of Ipsos iris, the new UK industry standard for online audience measurement. More
GfK has been commissioned by Asian media group Singapore Press Holdings (SPH) to develop a new measure of the state's local media consumption, combining survey data with digitally collected data in a single-source approach. More
In the US, real-time targeting specialist Fanplayr has added 'Personalized SMS' to its suite of products, for targeting lead generation and online shoppers. More
Dynata has expanded its loyalty panel in Asia Pacific, through partnerships with global hospitality group Accor, and Big Loyalty, a subsidiary of Air Asia. Further expansion is planned in the coming months in Singapore, Thailand and the Philippines. More
New Jersey-based MR and applied consumer neuroscience company HCD Research has launched a service called 'Implicit On-Demand', allowing clients to rapidly design, integrate and report studies of the consumer subconscious. More
Google is trialling a new approach called FLoC (Federated Learning Cohorts), as part of its commitment to eliminate third-party cookies and replace them with 'privacy-first' alternatives through which publishers and advertisers can target and measure ads. More
In the UK, Gail Balfour, co-founder of consumer research and brand consulting business Tangible Branding, has launched a new company called Research Human, promising to understand the consumer by 'connecting with the human'. More
CX and insights firm Alida has launched a video survey tool, a new financial services (FS) industry product, and twelve other new features to its CXM & Insights Platform. More
Comscore has announced the launch of Movies Everywhere, which promises daily reporting of box office movie performance across all platforms. More
In the UK, data science and analytics consultancy Realise Unlimited has launched a method to help develop a deeper understanding of customers through their social media data. More
In New York, Omnicom Public Relations Group (OPRG) has launched a patent-pending comms analytics platform called omniearnedID, to understand the impact of earned media on brand sales. More
In the US, consumer insights platform Digsite has launched a quantitative solution called Pulse, for fast turnaround, early-stage concept, ad and product testing. More
Tesco-owned customer data firm dunnhumby is preparing to launch an enterprise edition of its Model Lab machine learning automation tool for data scientists, built on cloud computing service Microsoft Azure. The tool will initially be available in the US. More
In the UK, the Office for National Statistics (ONS) has announced plans to publish credit and debit card transaction data from the Bank of England, to help analyse how individuals have been spending their money during the past twelve months. More
UK-based insight and foresight platform Signoi has launched a set of AI-driven quant semiotic methods called Imagysis, to analyse images on social media and understand what people are posting about a brand or category. More
In the UK, behavioural science specialist Chris Harvey has launched a new company called Activate Research, promising to help research agencies and end clients better understand, predict and change behaviour. More
In the US, Directions Research has launched a suite of technology-driven omnibus survey solutions called Xcelerant, which it says will enable teams to get answers to their questions from real people worldwide, with results available in as little as 24 hours. More
UK-based insights firm Walnut Unlimited has extended its range of pack testing options with the launch of Agile PACKMASTER, promising help to 'those looking for quick results on a tighter budget'. More
Retail mobile app platform Poq has beta launched an integration with mobile analytics and attribution provider AppsFlyer, promising the former's clients the ability to rapidly scale their app commerce marketing, and drive more effective customer acquisition and retention. More
Video feedback platform Discuss.io has launched Respondent Management, a DIY hub feature allowing users to track respondents through the process of recruiting, screening, scheduling, incentivizing and interviewing. More
Location intelligence firm Ubimo has partnered with OOH ad marketplace VIOOH to allow clients to access, analyse and target advertising across key outdoor sites in the US. More
In Australia, the Outdoor Media Association (OMA) has commissioned Ipsos to update its audience measurement system MOVE, to deliver a national model that covers all formats and environments, including Digital Out of Home (DOOH) signs. More
DIY research software firm SurveyMonkey has integrated with workflow management specialist ServiceNow, to allow enterprises to collect and react to feedback from issues such as employee onboarding, IT service requests, and online customer service. More
Digital data tracking specialist Luth Research has launched a member-owned consumer panel called SavvyShares, which offers panelists shares in the company in return for their data, and pays dividends to member shareholders annually, based on SavvyShares' profitability. More
US firm HG Insights has launched a technology product market intelligence solution, based on insights from millions of verified technology installations worldwide. More
Start-up SampleNinja has officially launched its panel management platform, to help researchers with dynamic profiling, respondent fraud detection, panelist recruitment validation, and multiple panel challenges. The founders describe it as a '21st century platform that is fit for purpose'. More
Nielsen has launched a measurement service called Theatrical Video On-Demand (TVOD), to capture viewing of movie releases that are directly available to consumers to rent or buy on demand through streaming/MVPD (multichannel video programming distributor) platforms. More
Kantar has expanded its TV Audience Measurement (TAM) panel in Georgia to 800 households - an increase of 45%. The firm will now measure 70 different channels, with ad monitoring for half of them. More
Comscore has launched what it describes as the industry's first cookie-free targeting capability. 'Predictive Audiences' promises advertisers the ability to reach consumers based on their behavior across digital, mobile and connected TV (CTV) campaigns. More
UK-based firm The Insights People has rolled out its Parents Insights service across thirteen countries, surveying 130,000 parents of children between the age of one and sixteen. Also new is a trend prediction service called 'Parents Insights Future Forecast'. More
In the US, customer intelligence company Retina has rolled out a customer lifetime value (CLV) enrichment platform, to identify high-value customers before they make their first purchase. More
US-based behavioral research firm InsightsNow has opened an Innovation Center, through which users can access the latest insights regarding changing consumer behavior and methods for tracking it. More
Nielsen's music, video, and sports tech company Gracenote has launched a live sports solution, to help smart TV and auto manufacturers develop dynamic sports experiences through which to engage fans at home or on-the-move. More
Ad industry bible Campaign has launched its first 'truly global product', in the form of a tool monitoring the business performance of the world's top advertising and media agencies. More
Basis Research, headquartered in London and with three offices in the US, has launched a social research practice, geared to helping clients shape public policy, communications and services. Former Kantar execs Darren Bhattachary and Dan Clay join to head up the new unit. More
Technology and services analyst HFS Research has launched a cloud research practice and appointed Joel Martin as Research Vice President for Cloud Strategies. More
Kantar has announced an exclusive partnership AI-powered search intelligence company Adthena, whose worldwide search data will be integrated into the insights giant's Ad Intelligence platform. More
A management team at full service division Kynetec b2 has bought the company from its parent, Kynetec Group, establishing it as an independent firm and changing its name to b2sense. More
US market research trade body The Insights Association has announced a new certification for insight professionals, revising and expanding the previous PRC designation More
DRNO is taking a break now until 4th January. It's been a strange old 12 months, but we're looking forward greatly to 2021. We wish those of you doing it a fantastic Christmas, and everyone a great New Year. More
US-based entertainment insights business MarketCast and real-time TV data specialist Kinetiq have partnered to provide TV networks with competitive benchmarking, through which to understand tune-in campaign effectiveness. More
US-based behavioral specialist Sentient Decision Science has been awarded a patent for its 'Sentient Prime' emotion measurement technology. More
In the US, restaurant sector marketing and analytics platform Fishbowl has changed its name to Personica, and launched a loyalty program it says will help restaurants collect and use member, campaign and transactional data to build guest relationships with every interaction. More
In the US, consumer data giant IRI and business intelligence provider 1010data have partnered to jointly develop new products and solutions to enhance CPG retailers' and manufacturers' use of data to drive growth. More
Cross-channel CX platform Iterable has launched a personalization solution called Brand Affinity, to help marketers measure sentiment and create more 'meaningful' customer experiences. More
In the US, real-time targeting specialist Fanplayr has added a feature called Product Recommendations to its offer, through which to analyze customers' online eCommerce activity and recommend other relevant products and services. More
Outdoor advertising company Clear Channel Outdoor Americas (CCOA) has integrated B2B intent data from Bombora with its own audience planning solution RADARView, to enable brands to identify and reach business decision-makers through its displays. More
US-based consultancy Lift361 has launched a marketing analytics platform called ShopFluency, combining store data with insights gathered from a number of other sources to build data-rich customer profiles for use in targeting campaigns. More
Online survey software provider QuestionPro has acquired Enprecis Group, which designs, develops and distributes enterprise-class daily tracking and CEM software for the automotive sector. Terms of the deal were not disclosed. More
Mobile data-powered CTV platform Sabio has spun off its CTV insights dashboard App Science into a standalone SaaS business, through which users can audit, plan and measure campaigns using insights from its graph of 300 million mobile devices and 100 million connected TV households. More
Australian Radio Network (ARN) has launched a neuroscience-based media research initiative, aiming to deliver a better understanding of consumer behaviour and provide new insights about audio. More
In the US, luxury real estate brand Engel & Völkers has launched a marketing intelligence platform called MaX, to help its real estate advisors develop custom marketing strategies. More
In the UK, software development company The Green Room has launched a digital market research company called The Green Room - Insights, focused on helping pharmaceutical companies conduct research with their stakeholders. More
In the US, media intelligence specialist Cision has expanded its attribution intelligence solution Cision Impact, to help communicators better align PR metrics with business results. More
CXM and insights platform Alida has upgraded its flagship Sparq digital insights platform with twenty new or enhanced features, based on feedback from its own clients. More
New York-based Surfside, which provides advertising and data solutions for the cannabis industry, has added an out-of-home (OOH) measurement tool to its Motion Signals platform, tying OOH ad exposure to eCommerce sales. More
Consumer data giant IRI has launched a solution called IRI Integrated Fresh, to track sales of random weight as well as traditional UPC (universal product code) items, and provide retailers and manufactures with a 'holistic' view of the store. More
In the US, entrepreneur and marketing consultant Kristin Luck and her former business partner Jamin Brazil have linked up to launch an initiative called 'The Consortium', for which they will lead quarterly executive coaching forums for business leaders and marketers. More
B2B survey marketplace InsightzClub has launched a passive embedded technology-based consumer insights solution on its app, to gather data based on actual user behaviour rather than through user claims or surveys. More
Nielsen has announced plans to launch its single, cross-media solution Nielsen ONE in Q4 2022, phasing it in fully by the Fall 2024 season. The system provides a comparable metric for TV and digital video consumption across all platforms, services and devices. More
Digital research firm MetrixLab has extended its ACT Instant advertising pre-test tool worldwide, and across multiple ad formats including TV and banner ads. More
Comscore and ad tech company MediaMath have partnered to launch a connected TV (CTV) and video contextual targeting solution for programmatic ad exchanges. More
CX and voice-of-the-customer software firm Alchemer has announced a partnership with UK-based Voxpopme, allowing the former's clients to capture customer-recorded video feedback. More
In the US, TV intelligence platform Kinetiq has launched a video monitoring solution for watermarked content, to track where, when, and how video content is displayed across digital platforms. More
Retail and consumer goods analytics firm Trax has rolled out its Retail Watch store intelligence solution in China, where it has developed a shelf monitoring robot using shelf-edge and ceiling cameras to provide retailers with 'eyes in the store'. More
In New York, media buying and data software platform Mediaocean has added audience intelligence tools to its Scope media buying platform, to enable deduplicated measurement of audiences across both CTV and streaming platforms. More
Emotion and behavior insights specialist Canvs AI has added topical analysis to its Canvs TV and Canvs Social products, including analysis of neutral and emotional comments to help brands understand how their customers are feeling about particular subjects and issues. More
New Zealand-based MR software provider Infotools has upgraded its Harmoni platform with a feature allowing users to automatically cross-reference and streamline the analysis and visualization of multi-level (hierarchical) survey data. More
German company Admetrics has launched a 'freemium' version of its Quantify marketing testing and experimentation tool, offering a Bayesian stats engine with analytical capabilities which the firm says have until now been available only to enterprise clients. More
Online MR and technology company Further has added a feature called Stream, to help researchers sort and review data collected on its online qual platform Together, and 'get to insight quicker and with more confidence'. More
Universal McCann-owned video discovery platform Primis has launched targeting technology, through which advertisers can place their ads alongside contextually relevant videos. More
In the US, social media data platform ShareThis has launched a 'philanthropic product line' called Data for Good, with 20 percent of its proceeds donated to non-profit organizations. More
UK-based Walnut Unlimited has expanded its shopper research toolkit, adding behavioural science, neuroscience and advanced analytics. More
Ipsos has made its InnoTest idea and concept testing solution available on the Ipsos.Digital DIY platform in seven countries - Brazil and the US plus Europe's 'big 5' - with eight more due to follow shortly. More
In the US, shopper intelligence specialist Catalina has partnered with TV platform Cadent to add linear TV, advanced TV and OTT programming data to its BuyerVision managed service, which also includes digital and in-store activation data. More
Luxury markets specialist Altiant has launched the 'Millionaire Media Consumption Subscription', which analyses the habits of a thousand individuals with investible assets of at least $US 1 million, spread over four markets. More
Recently launched copywriting analysis tool Copytesting has changed its name to Wynter, effective immediately. The firm says it is evolving, and has 'enhanced its focus on helping B2B enterprises gather and use data for product messaging'. More
Xandr, the advertising and analytics division of AT&T, has partnered with European ad visibility analyst Meetrics to help advertisers check the validity of their metrics and fight ad fraud. More
Next15's data and insights group Savanta has launched a suite of tools called 'Savanta Essentials', promising a low-cost, fast turnaround approach to help businesses research key issues and engage with consumers. More
Sainsbury's loyalty and insights business Nectar360 has partnered with tech CitrusAd to launch a retail media platform allowing targeted sponsored product offers, banner advertising and analytics across the Sainsburys.co.uk web site. More
In the US, online auto trader Cox Automotive and ratings agency Moody's Analytics have launched the Vehicle Affordability Index (VAI), to quantify price movements in the new vehicle market in relation to the spending power of the US consumer. More
In Europe, data-driven digital signage provider Intuiface and face analysis specialist Sightcorp have integrated their solutions to create a no-code approach to running and measuring digital out-of-home ad placements, delivering individually targeted content at the right time and place. More
Apple has confirmed plans to introduce a feature known as 'App Tracking Transparency' (ATT) next year, which will prevent apps and web sites from monitoring the way a user behaves online. More
Edinburgh-based natural resources research and consulting company Wood Mackenzie (WoodMac) has launched a solution called Lens Upstream Optimisation, enabling users to simulate the economic impact and tax implications of merger and acquisition (M&A) activity on company portfolios. More
In the UK, the Market Research Benevolent Association (MRBA) has launched its first 'Christmas Cracker' fundraising event, to raise money to help research industry execs and their families who have fallen on hard times. More
In the US, ad tech company Viant has been granted a US patent for technology allowing the identification of an Internet connected household (ICH). More
Kantar and Oxford University's Saïd Business School have partnered to launch an analytics tool called Issue Radar, through which to map online conversation and forecast UK consumer sustainability trends. More
In New York, Omnicom-owned healthcare media planning and buying agency SSCG has teamed up with Nielsen to launch a tool called ChannelDX, helping to identify the optimal channel mix for client campaigns. More
In London, advanced analytics consultancy Realise Unlimited has introduced a lifetime value (LTV) modelling capability, to help identify the 'moments that matter' in a marketing campaign, including those that have the most impact on future customer value. More
In New Zealand, global out-of-home media company JCDecaux has agreed to sell half its Calibre audience measurement solution to ANZ-based rival oOh!media. The firms say the move will 'cement Calibre's position as the industry-wide [OOH] audience measurement solution'. More
San Francisco, CA-based data visualization solutions firm Observable has formally launched with $10.5m in Series A funding. More
Mobile data marketing firm Kochava Collective and location data platform Foursquare have partnered, to enable marketers and publishers to enhance their first-party intelligence with 'real-world' location data. More
In the US, TV software and data platform VideoAmp has launched a cross-channel campaign attribution solution for measurement, planning and audience activation, called Campaign Optimizer. The launch follows the acquisition of Conversion Logic earlier in the year. More
Behavioral data intelligence company Jornaya has updated its flagship Activate solution, with the addition of consumer behavioral data and insights to help marketers identify who is activity shopping, at what time of day, and how frequently they are spending. More
New Jersey-based MR and applied consumer neuroscience company HCD Research has launched a division focused on health and wellness research relating to the cannabis market. More
In New York, business transformation researcher Insider Intelligence has launched a Financial Services offering, to help clients understand how technology is transforming the sector. More
Comscore has received a US patent covering its process for detecting fraudulent or invalid traffic (IVT) based on analysis of known fraudulent traffic in a control group. More
User experience (UX) analytics platform Contentsquare has launched an incubator-accelerator program called Atomic Labs, to help companies turn ideas into products and develop existing products for market. Live now in Paris, it will be rolled out in other countries next year. More
AI-powered audience intelligence platform Pulsar has partnered with online physician community Sermo to launch The Drug Sentiment Index, providing details of what doctors, the public and the media think about 165 top-selling drugs. More
Nielsen is launching its own ID resolution system, which it says will support cross-media measurement in a cookieless world. More
Nielsen has expanded its advertising intelligence solution Ad Intel to Canada, adding social media and in-app media spend data to its cross-channel data on advertiser-level impressions and creative. More
In the US, customer feedback solutions specialist SureCritic has been awarded a patent for the methodology behind its ReScore solution, which applies 'post concern resolution' to measuring customer satisfaction. More
In Australia, Kantar has launched a cross-channel platform called Media+BOSS, to help brands and media agencies simulate media campaigns and forecast the expected impact on the brand. More
Communications giant Edelman is adding a suite of predictive analytics tools to its recently launched CommsTech Solutions offering, to enable communicators to predict employee and activist behavior. More
YouGov has acquired Turkish online-focused MR firm Wizsight for an undisclosed sum. The company will be renamed YouGov Turkey. More
Customer experience management (CXM) and insights platform Alida - previously known as Vision Critical - has announced a partnership with video insights provider Voxpopme. More
Measure Protocol, a blockchain marketplace for person-based data, has launched a tool called Retro, which uses proprietary methodology to gather consumer data which the firm says has previously been almost impossible to access. More
Attention measurement company TVision has launched a solution called Advanced Audience Projections (AAP), which allows clients to combine its person-level panel data with their own census data, to connect ad exposure on a TV to a specific person in a household. More
Experience management company Medallia has announced an integration with Oracle CX Service, delivering real-time feedback on what customers think and feel about their interactions with a brand. More
Cross-screen data management platform (DMP) Lotame has launched a tool called Panorama ID, which connects all types of device identifiers, associated individual behavior and privacy choices into a single view, without dependence on cookies. More
In New York, global marcoms group dentsu has partnered with personalized video content creation platform VidMob, to launch a new solution tracking the effectiveness of creative across digital channels. More
Stockholm-based research data storage and collaboration system Stravito has launched a 'smart' information discovery feature, predicting what information individual users will be interested in. More
Nielsen Global Connect and management consultancy Bain & Company have partnered to help clients in the consumer packaged goods industry improve capabilities across pricing, promotions, assortment optimization and customer planning. More
New York-based social media listening and analytics specialist Talkwalker has opened an office in Tokyo. More
In the UK, customer insights and communities platform developer STRAT7 ResearchBods has opened a Customer Success division, which will focus on delivering 'first-class' client experience and providing resources and support throughout the customer journey. More
In Israel, SimilarWeb has added new features to its Digital Marketing Intelligence and Research Intelligence solutions, including modules to enable faster onboarding, and an interface to deliver 'instant insights'. More
In the UK, film industry researcher Stephen Follows has launched a web site called VOD Clickstream, providing analysis of the subscription video on demand (SVOD) sector. More
In San Francisco, customer relationship management (CRM) specialist Insightly has added a number of features to its Insightly Marketing platform, including tools for list segmentation, A/B and multivariate testing, and marketing analytics. More
Location data ad technology firm Blis has launched a tool called Prospect Targeting, which combines its location data with customer characteristics and online behaviour data to help brands find and target new and lapsed customers without reliance on personal data. More
Nielsen is adding measurement of 55 million addressable devices, including smart TV and set-top box return-path data, to its National TV currency ratings. More
In the US, business intelligence provider AdDaptive Intelligence has launched a B2B Connected TV (CTV) solution, allowing brands to expand their targeting to an audience that is already engaged, through any Internet connected device using television as a display. More
UK-based Walnut Unlimited have launched adMIRE, a new comms, media and ad testing approach using a single bespoke online survey and combining facial coding, implicit reaction time testing and explicit measurement. More
Austin, Texas-based online survey and research services firm QuestionPro has announced new features and tools including Zoom-integrated focus groups; data mining and collaboration features; and a churn analysis tool on its CX platform. More
From the Data Visualization special issue published last week: Ipsos.Digital CEO Andrei Postoaca talks about the challenges involved in developing a DIY research platform for one of the world's biggest and best known insight groups. More
Innovation insights firm Clarivate has partnered with Brazilian healthcare data company Techtrials Pesquisa e Tecnologia Ltda (Techtrials), to give clients 'comprehensive real-world data' (RWD) on c.80% of the Brazilian population. More
Sample marketplace Lucid has partnered with digital identity resolution specialist Tapad to give users access to its Tapad Graph privacy-safe global cross-device solution. More
Retail data giant IRI has launched a solution called Daily On-Premise Tracking, providing restaurant suppliers with point-of-sale data drawn from 10,000 locations across the country. The firm says the four day delivery time is 'the fastest in the industry'. More
Former employees of GroupM and Comscore, Michael Bologna and Joanna Drews, have launched HyphaMetrics, which will use a proprietary panel of 5,000 homes to track viewing across devices. More
Digital MR products and solutions company Borderless Access has launched a sub-brand, BA Health, combining a range of technology and analytics-driven research capabilities for clients in healthcare, life-sciences and diagnostics, with a team strengthened by 24 recent appointments. More
Former Unilever and Kraft marketer Roger Jackson has launched SenseCheck, an online platform allowing b2b small businesses to give and receive anonymised, honest feedback about each other's marketing plans and campaigns. More
Consumer data giant IRI and product data specialist Label Insight have expanded their relationship to help CPG marketers design marketing campaigns based on consumer demand for product attributes such as 'gluten-free' and 'sustainably sourced'. More
Australian insights consultancy Fiftyfive5 is launching a creative evaluation framework, Ad Optimi5er, after a year of internal development in partnership with key clients. More
In New York, data collaboration company Karlsgate has launched a platform allowing user firms to share consumer insights while protecting identities and complying with privacy regulations. More
In the US, AI-powered analytics specialist MachEye has officially launched its enterprise business intelligence (BI) SaaS platform, designed to help all users in an organization explore data and uncover intelligence. The firm has also raised $4.6m in a seed round of funding. More
New York-based attention measurement company TVision has launched a CTV ad measurement platform, through which advertisers can measure and optimize campaigns across streaming applications without tags, and also track their competitors' campaigns. More
In Chicago, machine learning software company simMachines has launched a solution called personifyAI, to help marketers identify, understand and activate the customer segments that are most likely to visit a brand's locations. More
In the US, mobile marketing and consumer data firm GoBeep has launched an app to help breweries micro-target each customer based on their self-reported preferences. More
In New York, consumer insights platform Suzy has launched a qualitative research platform called 'Suzy Live' for video-based consumer interviews. More
MR data quality and anti-fraud solutions specialist Imperium has upgraded its validation tool RelevantID, to help MR and panel organizations combat the rise of synthetic identity fraud, which it says is becoming increasingly difficult to spot using conventional methods. More
Clear Channel Airports (CCA), the Americas-based airports business of advertising group Clear Channel Outdoor Holdings is rolling out a new audience impressions methodology, pioneered by independent OOH ad currency organisation Geopath. More
Comscore has reveal plans for a number of launches and upgrades in 2021, including the first independently-measured national addressable advertising service for TV, plus further developments in local and national cross-platform ad measurement. More
US and Canada-based recruitment specialist Rare Patient Voice (RPV) has partnered with voice response technology provider inVibe Labs, to launch a platform accessing the opinions of patients and caregivers. More
Comscore has announced the global roll-out of its advanced brand safety and contextual categorization segments for Connected TV (CTV) and premium video. More
Medallia's Senior Director of Product Management Vache Moroyan and his team are tasked with building dashboards that are a pleasure for research professionals to work with. Continuing our focus on Data Visualization - interview by Nick Thomas on September 22nd. More
US-based targeting technology firm Semcasting has launched a self-serve identity (ID) resolution, audience design and attribution platform called Activate, to support clients handling customer relationship management data. More
In the US, eCommerce giant Amazon has launched an invite-only panel through which participants can earn monthly rewards by sharing receipts from purchases made outside of Amazon.com, and by completing short surveys. More
DIY research software firm SurveyMonkey has launched a service called 'contributor seats', for users who only want to analyze and act on specific survey results, while enabling clients to only pay for the features those individual team members require. More
In the US, mobile research specialist MFour has launched a tool called OOH Benchmarks, to help advertisers obtain a measure of their outdoor advertising performance. More
US-based patient and employee experience management specialist Service Management Group (SMG) has partnered with digital analytics provider FullStory, to help brands identify signals in purchaser and non-purchaser behavior and deliver 'better experiences' across the customer journey. More
Communications giant Edelman has launched a Data & Intelligence (DxI) multidisciplinary agency, which will house the group's research, analytics and machine learning capabilities. More
San Francisco-based 'conversation intelligence' platform Chorus.ai has partnered with video calls firm Zoom to launch an app called Zoom Zapp, promising to deliver real-time 'relationship intelligence' in meetings. More
In the US, business data and analytics provider Dun & Bradstreet has launched a self-service data management platform called D&B Connect, to help users connect, manage and visualize data across an organization. More
Tesco-owned customer data firm dunnhumby and retail media platform CitrusAd have announced a partnership. The resulting solution uses historical data from a customer's off- and online purchasing behaviour to help retailers showcase relevant products to shoppers using non-interruptive native ads. More
Berlin-based business Swaarm has launched a platform helping agencies, advertisers and networks to manage, track, analyze and optimize their marketing campaigns at scale. More
Customer insights platform UserTesting has announced the acquisition of the technology assets of usabiliTEST, a provider of information architecture testing solutions; alongside product innovations promising to speed up clients' 'discovery of the moments that matter'. More
Alida, which until recently was known as Vision Critical, has agreed a partnership with analytics firm Stratifyd, giving clients access to a wider range of data sources for understanding their customers. More
Manchester, UK-based market intelligence provider Kids Insights has expanded to Russia and China. More
Kantar has launched its Kantar Reputation intelligence platform in the UK. The platform which helps communications and PR professionals manage and analyse brand reputation across all media channels, is already available in France, Spain, Germany, Italy and Ireland. More
Research software firm SurveyMonkey has extended its integration with Zoom, to improve virtual employee feedback experiences. The firm has also officially launched its GetFeedback customer experience (CX) solution. More
Video advertising platform SpotX has launched its cross-platform measurement solution SpotX MetriX in the UK. More
Heinrich Fischer, one of the founders of recently closed MR trade show Research & Results, has announced the launch of his new event 'succeet21', which will take place next April. More
ANZ out-of-Home (OOH) advertising firm Val Morgan Outdoor (VMO) has launched an audience measurement platform called 'DART R&F', which uses facial analytics, third-party consumer data and machine learning to determine hourly audience at a screen level. More
The British Polling Council (BPC) has launched a guide to help journalists interpret and write up the findings of opinion polls. More
In the US, online publication the Investor's Business Daily and polling partner TIPP have launched the daily Presidential Tracking Poll, based on a survey of 800 to 1,000 individuals who are likely to vote, conducted over the prior five days. More
UK-based customer feedback specialist Platform One has combined its insight community and experience management tools into a single application called 'Vision', to help clients identify and recruit community members based on experience touchpoints. More
UK creative agency Smyle has launched a new measurement practice, offering a solution called Return on Emotion using facial recognition, pulse rate sensors and neurotechnology to track feelings like joy, excitement, nervousness and boredom among attendees of both physical and virtual events. More
Continuing our focus on Data Visualization, Debbie Senior, Toluna's VP Product Automation, looks at the 'need for speed', and other factors driving changes in the way we process, share and display data. More
Customer modeling platform Genus AI has launched a new artificial intelligence solution for eCommerce and direct-to-consumer brands. More
US-based shopper targeting firm Valassis has launched an influencer marketing solution, promising to reach and engage consumers through programmatic paid social media ads. More
Kicking off a week and a half of articles from our forthcoming Data Visualization special issue, Ipsos.Digital CEO Andrei Postoaca backs AI to unlock its full potential behind the scenes within ten years, allowing business needs to return to centre stage. More
In Australia, Derham Insights Research has launched a solution called the Five Key Customer Insights Monitor, providing a 'quick, targeted, and cost-effective measure' of customers' attitudes and intentions towards a client's business overall, or to individual brands. More
US-based marketing consultancy 444ignite has launched a tool called Ignite Consumer Intelligence Engine, to help marketers enhance both their consumer intelligence and the performance of their ad campaigns. More
In the US, enterprise software giant Oracle has added several new features to its Unity customer data platform (CDP), promising B2B and B2C marketers a single solution that unifies all customer data and allows it to be activated within existing business processes. More
Ipsos has partnered with artificial intelligence specialist Peltarion to launch a tool called Question Library and help researchers build 'better' questionnaires. More
B2B survey marketplace InsightzClub has expanded to Bangladesh, through a partnership with local data and artificial intelligence company ADA. More
Australian media company Southern Cross Austereo (SCA) has launched two digital audio attribution products - SCA Footsteps, which attributes footfall to digital audio campaigns; and SCA Soundcheck, which provides campaign and brand effectiveness studies for digital audio. More
US-based Service Management Group (SMG) has partnered with video insight platform Voxpopme, to offer a combination of video feedback and experience management data. More
In Australia, recently formed ad and marcoms holding group RyanCap has launched a marketing data and technology business called Foxcatcher, with former Dentsu Aegis exec David Gaskill at the helm. More
In the US, software engineers Mitchell Catoen and David Ferris have launched a product called Phonic, allowing respondents to answer survey questions with their voice instead of their keyboard. More
In Canada, Alida - the customer intelligence specialist previously known as Vision Critical - is set to launch the Alida CXM platform, which it claims will transform its previous solution into the 'world's first' combined customer experience management (CXM) and insights platform. More
Germany-based user, brand and shopper research specialist Eye Square has launched the Amazon Ad Testing Platform, which allows advertisers to evaluate the design, content and placement of ads on the online retail giant, in their natural environment. More
Kantar has reversed the decision to close its Philippines Media Division, made just a month ago. Its key client, TV and new media network ABS-CBN, had been set to close down but has now signed a new TAM contract with the agency. More
Comscore and LiveRamp have partnered on a new version of the latter's TV measurement solution. Now known as 'Data Plus Math powered by Comscore', the solution integrates the latter's established TV and digital ad exposure data with LiveRamp's identity and data connectivity solutions. More
Los Angeles-based Whip Media Group has launched a real-time movie analytics solution called CVM Insights, offering consumer intelligence to media companies as releases are switched from cinemas to on-demand platforms. More
Nielsen has expanded the US digital capabilities of its Ad Intel advertising intelligence solution, adding search data as a new media type, and offering more digital advertising data for mobile, desktop, display and video placements. More
Forrester has introduced a 'touchless', antimicrobial version of its FeedbackNow real-time customer experience data collection solution, which it says will ensure the safety of customers and employees. More
Nielsen has launched a Canadian consumer intelligence tool called Homescan Trip Projection, which reduces panel bias by combining geographic and demographic representation with shopper trip behaviour. More
In Australia, Nielsen and financial services insights and consulting firm DBM Consultants have partnered to offer a segmentation and profiling dataset for the banking, insurance and wealth management sectors. More
Insight agency PRS IN VIVO has launched a tool called Shopper Flash, to help retail marketers rapidly plan and develop in-store tools such as planograms, merchandising, and point-of-sale displays. More
In Hong Kong, online marketing and enterprise data solutions provider iClick has launched a market analysis tool called iNsights, to provide insights about consumer behavior relevant to cross-channel campaigns covering China and overseas markets. More
In New York, advanced analytics platform Signals Analytics has been awarded a patent for the automatic extraction of information from unstructured data sources. More
Kantar is to launch its BrandZ index in the UAE and Saudi Arabia, ranking the top 30 most valuable brands across the two countries combined in terms of dollar value. More
Market research and healthcare translation specialist GlobaLexicon has reported strong growth in the first half of the year, with revenue up 30% and 21 new hires. More
Conversation analysis platform Chorus.ai has been awarded a patent for a system which models sales calls in real time and estimates the probability of each possible outcome for the call. The firm says this gives it thirteen patents, 'the most robust portfolio' in its market. More
DIY research pioneer SurveyMonkey has teamed up with dashboard software giant Tableau and digital media company Axios to launch a hub for data relating to the forthcoming US Presidential election. More
Customer insights firm Vision Critical has changed its name to Alida, and aims to disrupt the global customer experience (CX) industry, taking on the likes of Qualtrics and Medallia. More
Fast-growing communities specialist InSites Consulting is to roll out its 'Culture + Trends' solution worldwide. More
Stockholm-based affluent fieldwork specialist Altiant has launched LuxPoll, a new 'agile' product allowing researchers to collect one hundred validated interviews among affluent people in ten or more markets and receive actionable results back in 'days, not weeks'. More
In the UK, the MRS (Market Research Society) has launched a new designation, 'International Affiliate', intended as a sign of research excellence and standards observance for research businesses and client side research teams operating outside the UK. More
Marketing analytics company Survata has a new name, Upwave, and has announced the integration of its ad server with Google Campaign Manager. More
Tech-enabled insights group Maru has launched Conversational AI, an intelligent, device-agnostic feedback tool, as part of its Maru/HUB platform. More
Comscore has announced a partnership with cross-screen television data and analytics provider Samba TV, expanding its TV measurement footprint in Europe. More
Nielsen's music, video and sports tech company Gracenote has launched a new service called 'Streaming Sports Catalogs', allowing TV providers to connect fans to live games and related content available across different over-the-top (OTT) sources. More
In the US, full service marketing research and insight training agency Burke has launched a machine learning and data integration solution called Geode|AI, through which diverse data inputs can be analyzed together in order to uncover insights that are not possible through single-source analysis. More
Israel-based marketing agency yellowHEAD has launched its 'Alison' creative insights platform as a standalone SaaS solution, to help clients analyze, ideate, and optimize creative content. The firm has also added a competitive intelligence feature to the solution. More
London-based data company TeakOrigin has partnered with mobile intelligence platform Streetbees to launch a study to understand the link between nutritional value and consumption of fresh produce. More
In the US, verbatim analysis specialist Ascribe has launched a suite of solutions called AI Classification Service, to categorize verbatim comments and provide a report within 24 hours, regardless of survey length or respondent count. More
US-based consumer insights firm Touchstone Research has launched a watermarking solution called Secure Content Testing (SCT), to protect client content used in marketing research and consumer insights studies. More
Nielsen has launched a database called Compass, which taps into the company's global scale to establish syndicated normative standards for campaign outcome measurement. More
UK-based full-service agency Market Measures has launched a Customer Experience (CX) practice called Market Measures 360CX, to be headed by CX specialist Tobin Sparrow. More
London-based think-tank The Institute for Jewish Policy Research (JPR) has launched a panel, aiming to uncover insights into Jewish life in the UK. According to JPR, the panel will be the first of its kind at this scale in the world. More
US online survey software provider QuestionPro has set up a reseller and distributor program, to make it easier for partners to integrate the firm's solutions directly into their own. More
The World Federation of Advertisers (WFA) has unveiled a framework for cross-media measurement, alongside a proposed technical approach meeting the principles outlined in it. More
From an interview with Paul Twite, Toluna's MD EMEA and LatAm, looking at the company's recent big announcements - rebranding and the launch of Toluna Start. For the podcast, and a fuller write-up including more personal reflections and detail, see the forthcoming Data Viz supplement. More
In the US, survey software company SurveyGizmo has added several new features to its Enterprise Service Model, including a European Support Center, expanded telephone support, and an integrated learning platform. More
YouGov has expanded in the Asia Pacific region through a partnership with Ho Chi Minh City, Vietnam-based behavioural science specialist Decision Lab. More
IBM has partnered with Nielsen Global to launch a solution called 'Watson Advertising Weather Targeting', designed to help marketers make the connection between weather and product sales, without the use of third-party cookies or identifiers. More
Workplace feedback platform ViewsHub has launched a real-time, rolling performance survey that allows users to rate each of the candidates running for President and Vice President in November's US election. More
US company Stream Engine has launched an artificial intelligence service to measure and analyze real-time brand recognition and sentiment across streaming and OTT platforms, and determine the 'true value' that brands derive from advertising and on-screen exposure. More
Data collection software developer Nebu has launched a '360-degree' application called Nebu Panel Manager, covering all aspects of panel operations - including multiple recruitment channels, member management functionalities, flexible sampling, and a rewards platform. More
In the US, research and analytics company GutCheck has launched an exploratory product called Audience Illuminator, to help understand target audiences and develop personas. More
TV measurement and analytics company 605 has announced new data partnerships with Catalina, PlaceIQ and Polk Automotive Solutions by IHS Markit, combining ad exposure and content viewership with consumer behavior and business outcomes on a 'massive scale'. More
UK-based agency Walnut Unlimited has launched 'TrueLiking', a product testing approach incorporating emotional responses to stimulus through a combination of neuroscientific implicit testing and standard product and sensory testing techniques. More
Australian television audience measurement body OzTAM has added connected TV (CTV) co-viewing data to its Video Player Measurement (VPM) report. More
Consumer intelligence platform Toluna has launched an end-to-end solution called 'Toluna Start', which will now form the core of its business. Users can access the firm's panel of more than 30 million members, uncover and share real-time insights to help fully understand the consumer journey. More
Technology-enabled market research and customer insights group Maru has launched a platform called Instant Qualitative Environment, bringing together a combination of digital qual methodologies, moderation skills, and AI-powered analysis tools in one platform. More
In the UK, medical fieldwork business Medicys has launched a division called MediLAB, which will provide linguistics and analysis services for both the company's fieldwork and non-fieldwork-based clients, across all sectors and countries. More
Nielsen has teamed up with data management platform (DMP) Lotame to launch purchase-based audience segments in Taiwan, built on retail and FMCG behavioral data. More
Taiwan-based digital signage developer CAYIN Technology has added facial detection software to its platform, in order to deliver personalized ads based on age and gender. More
In Flemington, New Jersey, consumer sciences specialist HCD Research has released a DIY online research platform called 'Emcode Implicit', promising 'low cost and high throughput' design and launch of implicit and marketing research studies. More
In the UK, specialist MR recruiters Sarah Penny and Inger Christensen have launched 'Daughters of Sailors' a new firm offering insight agencies flexible in-house freelance support with their recruitment. More
Hall & Partners has teamed up with first-party data and insights platform Dynata, whose connected data capabilities and technology will power the ad and brand research specialist's data visualization and storytelling platform, The Hub. More
San Francisco-based 'conversation intelligence' platform Chorus.ai has launched new analytics capabilities, providing insights into clients' customer relationships. More
Brighton, UK-based social media analyst Brandwatch has added a feature called Social Panels to its consumer research platform, to enable researchers to build panels and focus groups from authors on the most frequently used social media platforms. More
US-based research agency Gongos has partnered with audience insights platform DISQO, to offer organizations an 'agnostic digital consumer view' of brands and their categories. More
In London, comms specialist The Creative Engagement Group (TCEG) has launched a Behavioural Science unit, headed up by Guy Champniss. More
Tesco-owned customer data firm dunnhumby has launched a web-based app called the Model Lab on Microsoft's cloud platform Azure, in a move to enable data scientists to deliver customer insights faster. More
In the US, marketing and consumer sciences firm HCD Research has partnered with neuroscience and consumer research specialist Dr Martha Bajec to launch a new unit focused on consumer health and wellness products. More
Australian data intelligence company Potentiate and New Zealand-based longitudinal relationship analytics specialist MirrorWave have partnered, to provide a service which 'follows' customers, employees and partners over time. More
Sample, survey and quantitative research specialist Market Cube has joined the FocusVision Sample Marketplace, which gives researchers access to sample providers directly from the FocusVision Decipher survey platform. More
Brighton, UK-based social media analyst Brandwatch has partnered with Philadelphia, PA-based real-time TV data specialist Kinetiq to provide cross-channel marketing intelligence. More
Data acquisition and distribution software company Narrative has raised $8.5m in Series A funding, to support the launch of 'a new category: Data Streaming', replacing the data broker industry model. As part of this the firm has launched a Data Streams Marketplace. More
Canada-based communities specialist Maru/Matchbox has launched a consumer panel called the Technology Advisory Council, developed to help clients understand how 'tech-savvy' consumers feel, behave and think towards new trends, concepts and innovation. More
Research and analytics company MESH Experience has partnered with insights software and services agency Cambrian Analytics to build an interactive dashboard providing insights on brand performance. More
New York-based ENGINE Media Exchange (EMX) has launched a Connected TV (CTV) 'Incremental Reach Measurement' product, allowing advertisers to assess the impact of their TV media buy. More
Canadian polling, MR and strategy firm Leger has launched a customer experience consulting service called Leger MetriCX, supporting organizations that want to become more customer centric. More
Experience management company Qualtrics has added advanced analytics capabilities to its BrandXM solution, helps organizations take control of how consumers experience their brand. More
Boston, MA-based communications platform Fuze has been awarded a patent for a system using machine learning to analyze live user data and historical communications patterns, to inform predictive models that can direct incoming requests from customers or employees. More
In the US, experience management specialist Medallia has launched a pre-configured solution through which companies can capture customer service experience feedback in real time, and take action to optimise those experiences. More
In the UK, broadcaster ITV has entered a data partnership with identity infrastructure provider InfoSum, to give advertisers access to 30 million ITV Hub users without the need to exchange first-party data sets. More
In San Francisco, experience management specialist Medallia has updated its Action Intelligence platform - adding the ability to identify customers at risk of churn, and prioritize actions needed to maintain customer loyalty and drive new revenue streams. More
In the US, shopper targeting firm Valassis has launched a solution called Connected Analytics, which combines proprietary data and sales insights to drive omnichannel marketing strategies. More
North American rewards-based online community Tellwut is launching a DIY research platform, Tellwut Insights, which will use a proprietary survey and panel member management application alongside this community for crowdsourcing and online MR. More
'Experience Intelligence' provider InMoment is expanding its training program the CX Academy across Europe, following what is says has been a successful launch in Germany in 2018. The Academy is offered in partnership with MSR Consulting Group. More
Consumer product and media intelligence provider Mintel has launched a research tool called Mintel Global Consumer, through which brand owners, marketers and suppliers can understand and compare consumer behaviour, sentiment and demographics across the world. More
MR technology company QuenchTec has launched an automated video analysis offer via an integration with Medallia's video feedback platform LivingLens. More
Audience profiling firm Eyeota has expanded its data onboarding partnership with GfK to New Zealand and Switzerland, adding to fifteen countries already covered by the deal. More
In the US, neurotechnology specialist Arctop has launched an on-demand web platform called Neuos Eureka, which uses brain decoding technology to provide professionals in the entertainment and media sectors with insights about their audiences. More
US-based consumer insight specialist Numerator has launched what it calls a Retailer Resilience Score based on the behavior of 'Life on Pause' consumers. More
GfK and cross-device targeting specialist Dstillery have expanded their partnership to launch 79 new segments for targeting automotive 'brand loyalists' and 'defectors', as well as those in the market to buy used cars. More
US-based TV audience measurement firm Tru Optik has launched a self-service data marketplace to power Connected TV (CTV), streaming audio, and gaming advertising, and expand cookie-less audience targeting across 80 million connected homes in the US. More
In Canada, data management platform ThinkData Works has partnered with consumer intent data provider Prosper Insights & Analytics, to provide clients with a better understanding of spending patterns, consumer happiness and impulsivity, while gaining insights into intent over time. More
In New York, media company Meredith Corporation has launched a suite of ad solutions it calls the Meredith Data Studio, using the company's proprietary first-party data and predictive insights capabilities to help inform marketing, product and business strategies. More
In the US, DIY research software firm SurveyMonkey has launched a partner program comprising more than 100 tech companies, which will integrate with its platform to power the feedback programs of more than 335,000 organizations and over seventeen million active users. More
In the US, customer engagement platform Astute has launched a survey solution called Interaction Experience, designed to capture post-interaction feedback across multiple channels. More
In London, former Ipsos MORI, Universal Music and BBC exec Hanna Chalmers has launched a research and strategy collective called culturestudio. More
Audience measurement firm Comscore has teamed up with behaviour-based data science company Consumer Orbit to launch Comscore Consumer Intelligence, offering the local market advertising sector the ability to link media consumption and shopping behaviour. More
Consumer intelligence company Survata has launched an enhanced suite of CTV measurement capabilities, including new Targeting Verification technology and an expansion of its Digital Network. More
In the UK, full service agency Relish has helped launch an eco-friendly, breathable face covering brand called Curb Mask, using data from its own consumer research. As CEO Monique Drummond explains: 'If we can innovate for our clients, why not do it for ourselves?' More
New York-based emotion and behavior insights specialist Canvs AI has made its full range of solutions available for integration into other applications via an API; and has appointed Erinn Taylor, formerly of Dynata, CriticalMix and FocusVision, as EVP, Product & Platform. More
A consortium of ad industry associations and companies have launched a new initiative, the Partnership for Responsible Addressable Media, which aims to 'advance and protect' areas like digital media customization and analytics, while 'safeguarding privacy and improving consumer experience'. More
Comscore has launched a further range of brand safety services, to help prevent brand and political campaign ads appearing alongside potentially misleading and inaccurate information on news sites. More
Regional digital ad industry association IAB Europe and the global organisation's R&D and standard-setting consortium IAB Tech Lab have extended their partnership to launch the IAB Privacy Lab, which will help members develop standards for privacy, data protection and compliance. More
In Australia, Nielsen has launched a sponsorship data platform called Sponsorlab, using its existing data sets to help assess the performance of key sponsorship properties, and understand the market value of sponsorship rights. More
Australian media group Southern Cross Austereo (SCA) has brought together its Research & Insights and Strategy & Insights divisions to form a media research and insights unit called SCA iQ. More
Five UK-based research tech firms and associations have launched a non-profit initiative called TSAPI, inviting the market research sector to come together to create an industry API (advanced programming interface) standard for transferring survey data, and then share it globally. More
Kantar has launched a survey solution called Accelerated Answers, which promises to deliver 'real insights from real consumers' in as little as six hours. More
Online MR and technology company Further has launched two tools on its Together platform, one for analysing unstructured data and the other for concept testing. More
Kantar Health has expanded its National Health and Wellness Survey (NHWS), a self-reported patient database covering some 200 medical conditions, to South Korea and Taiwan. More
Heinrich Fischer, one of the founders of recently closed MR trade show Research & Results, has announced that he is setting up a new event which will take place next April in Munich. More
Behavioural research agency Watch Me Think has launched a qual-based evaluation approach for new consumer products, called the Post Launch Consumer Review (PLCR). More
Comscore has created a single system for all elements of its global movies reporting and analytics suite, providing access to the firm's databases and offering trends across decades of cinema-level behavior. More
GfK has partnered with technology designer stickee to develop the 'Daily Pricing Monitor', a fully-automated data collection, monitoring and analysis suite for the telecoms sector, feeding back through an online dashboard. More
IBM and data-based influencer marketing platform Influential have teamed up to launch a solution using AI to help brands identify those influencers who best align with their brand values. More
Oxford, UK-based consumer research agency MMR has launched a new approach called 'sensory charged video', which uses the firm's expertise to deconstruct how a category and its products play out on a sensory level, then finds the language to communicate this in a motivating way. More
US-based SDM Northcoast, which conducts qual and quant research for the dental industry, has launched a 'Data Analytics Service', analyzing growth trends and market share for every region, state, sales territory and zip code in the country. More
In the US, purchase intent specialist V12 has launched a solution called Active Shopper Attributes, to help brands reach consumers who have a high propensity to purchase their products and services within the next 90 days. More
US-based digital ad personalization specialist Jivox has launched a patented purchase prediction engine called Kairos, helping brands to increase the performance of their eCommerce marketing campaigns. More
UK-based kids, parents and family specialist The Insights People has expanded to Canada and Australia, to meet international demand for its market intelligence solutions. More
In Hong Kong, Nielsen has launched a service called the Omni Shopper Dynamic Dashboard, to help marketers understand how online and off-line purchases perform across categories, changing behavior in those categories, and how this impacts retailers. More
Henry Cheang, founder and Chairman of Australia-based data company Potentiate, has launched a business called AdClarity Pty Ltd, which will serve as the local distributor for digital MR firm BIScience's flagship digital ad intelligence tool, also called AdClarity. More
Comscore has received a US patent for: 'Protecting User Privacy During Collection of Demographics Census Data'. More
Naomi Gooblar, the founder of London-based qual and quant fieldwork services firm Field Sauce, has set up a dedicated team called Field Sauce Kidz, working with young people aged from 0 to 20, as well as their parents and educators. More
UK pollster and MR company Survation has launched a new brand track product combining brand research with advanced analytics - including Multilevel Regression and Post-Stratification analytics (MRP), a technique it has used extensively to assess consumer behaviour, attitudes and voting intention. More
Edinburgh, Scotland-based ad measurement and optimization firm TVSquared has partnered with Sky's ad sales arm Sky Media, to launch a web attribution tool across linear, on-demand, and addressable TV ad campaigns. More
In the US, marketing and consumer research firm HCD Research has partnered with artificial intelligence and sensory research agency Aigora, to launch a tool designed to help clients understand the relationship between consumers and brands. More
UK TV audience measurement body BARB has announced a year-long extension of the tender process for two of its main research contracts, as a result of the pandemic. The organisation has also begun investigating remote data collection alternatives. More
In the UK, the Royal Statistical Society (RSS) is leading an initiative to establish industry-wide professional standards for data science. The move aims to give the public confidence in how their data is being used ethically, stored safely and analysed robustly. More
Customer intelligence company Acxiom has launched a suite of customer data platform (CDP) solutions and services, designed to help marketers improve the success of their CDP initiatives. More
Kantar has announced the launch of 'Project Moonshot', described as 'a major milestone' on the road to an advanced independent platform for measuring ad effectiveness. The initiative includes deals with Google, Pandora, in-game ad platform Anzu, Dish, Pinterest, Roku, Snap, Spotify and Twitter. More
Dentsu Aegis Network is to expand its business transformation specialist Isobar Consulting to India. The launch builds on existing consulting capabilities at agencies Fractal Ink and Isobar India; and the agency will be led by Priyanka Agrawal as Country Head. More
Nielsen says it is making 'sweeping changes' to its digital measurement methodology, focused on future-proof, privacy-centric, comparable, cross-platform measurement. Separately, US ad body the 4A's has criticised the firm's plans to combine in-home and OOH TV ratings. More
London-based voice technology firm Phebi has released three data visualization tools helping researchers understand respondent emotions in Insight and Detect products. More
Stockholm, Sweden-based Stravito, a cloud-based storage and sharing system for market research data, has launched a new project management feature called Agency Lobby. More
Marketing tech firm Kenshoo has partnered with CPG and retail competitive intelligence service DataWeave to offer real-time aggregate data on digital shoppers. More
Mobile data and analytics company App Annie has launched a new suite of tools called Ascend, combining app market data with advertising analytics. More
San Francisco-based digital media consultancy MightyHive has launched a global data practice, promising client organizations better understanding of how their customers make business decisions. More
Data and marketing services company Acxiom has launched a portfolio of 'digital transformation solutions' called ConneCXions, combining its expertise in martech (including customer data platforms, identity and ethnical data use), with adtech applications. More
New York-based big data analytics provider RavenPack has launched a platform it describes as an 'alternative to polling' - offering projections and analysis for the forthcoming US presidential election. More
In Canada, research tech business Rival Technologies and sister company Reach3 Insights have launched a mobile message-based platform, through which brands can access 'focus groups on demand' at scale. More
In the US, TV content demand measurement platform Parrot Analytics has launched a platform called TV360 which it says makes global demand data available for tens of thousands of TV shows, across all TV networks and OTT platforms worldwide, at a relatively low price. More
In New York, the Advertising Research Foundation (ARF) has launched a collaborative research initiative designed to establish methods for applying randomized control testing (RCT) to cross-platform ad impact analysis. More
US-based consumer insight specialist Numerator has launched Canadian Insights, a platform providing on-demand access to a view of the country's consumers based on an analysis of 30,000 panelists. More
Breweries have a new tool for working with Nielsen data, courtesy of a partnership between Nielsen Connected Partner TABS Analytics and sector specialist Brewers Advisors. More
Experience management (XM) company Qualtrics has launched the XM Institute; a community and resource for XM professionals, practitioners and leaders. More
In California, contextual ad solutions provider GumGum has partnered with video intelligence platform IRIS.TV, to provide advertisers with a new tool for reaching video audiences at scale without encroaching on their data privacy. More
Former Central Fieldwork exec Theo Francis has launched a new business, GuineaPig Fieldwork, based in London. More
Canada-based online sample and research technology specialist WiseWorks has launched a private equity vehicle called Hygiia Ventures, which will invest in artificial intelligence, big data, analytics and machine learning firms. Separately, Ryan Kagan has joined WiseWorks as CFO. More
Nielsen has launched an audience planning tool allowing marketers to reach their most important consumers by performing blind matches between their first-party data and Nielsen's own panel data. More
Middle East-based full service agency 4SiGHT Research & Analytics has hired long-time Kantar exec Sukhdev Singh to launch its 4SiGHT Consulting practice in Dubai. Former Kantar researcher Siva Sankar has also joined the new division. More
International data collection and research services business the Schlesinger Group has brought together a number of existing units to form a dedicated Schlesinger Clinical Research division. More
Former Dapresy director Rahul Jerome has launched a private membership community called The Insight Network, exclusively for practitioners and professionals in the research and insights sector. More
In New York, marcoms agency Peppercomm has launched a sentiment mapping tool called Mindset.AI, to help organizations understand how to best communicate with their audiences. More
Global market reports and analysis firm Euromonitor has launched a system for tracking product claims across 40 countries and eleven industries. More
Experience management (XM) company Qualtrics and consulting firm Korn Ferry have ramped up their partnership, to meet the 'evolving employee listening needs' of their clients. More
In the UK, the government's Department for Digital, Culture, Media and Sport (DCMS) has launched an Instagram-based tool running opinion polls, through which 13-25 year olds can share their views on issues relating to policy-making. More
UK-based Ipsos-MORI announced on Friday it was restarting large-scale face-to-face fieldwork, after a successful trial of a Covid-19 safe approach. More
In the UK, marcoms group Unlimited has opened a 'Human Understanding Lab', with a focus on the use of behaviour-led science in driving client performance. The lab supports Unlimited's four divisions: Marketing, Communications, Insight & Analytics and Digital. More
Asia Pacific media intelligence business Isentia is expanding its coverage to monitor non-English language publications across Australia. The move comes a week after the company 'streamlined' by shuttering its North Asian operations, handing clients off to a partner firm. More
In the UK, a Durham-based digital entrepreneur has developed an app which collects data and provides local shoppers with up-to-date offers. More
Experience management company Qualtrics has expanded its partnership with video analytics firm Voxpopme, to help clients access quant and qual feedback side-by-side on one system and obtain a 'more complete' view of their customers. More
In the UK Bob Qureshi, co-founder of i-view, has set up a Viewing Facilities Action Group, offering support and guidance to facility owners who have been forced to pay local authority rent and business rates during the Covid-19 crisis. More
In the US, behavioral and cognitive analytics technology company OSG has launched an employee engagement survey app called PxidaTX, to help HR professionals better understand what matters most to their employees and how their organization is performing across those areas. More
Real-time customer data specialist Tealium has launched a machine learning feature helping marketers predict and react to future customer behavior. More
Healthcare specialist Research Partnership has published two new patient syndicated reports: Living With Ulcerative Colitis (UC) and Living With Crohn's Disease (CD). More
San Francisco-based healthcare analytics company Clarify Health has enhanced its platform 'Clarify Launch' to enable brands to explore more than 300 million longitudinal patient care journeys and provide insights within specific patient populations. More
San Francisco-based email management company cloudHQ has launched a product allowing users of Gmail to embed a poll or a survey directly into an email message. More
In the US, purchase intent insight provider V12 has launched a cookieless solution that captures the online browsing and behavior data of in-market automotive shoppers, in real time. More
In the US, long-time Lieberman Research Worldwide (LRW) execs Susie Ribnik and Linda Hobson have launched a new data collection agency called Ribnik Research, to meet the needs of small to mid-sized companies. Their new firm is based in Burbank, CA. More
Ipsos MORI is launching a study to investigate and benchmark the level of diversity among senior executives working for the UK's largest employers. More
Canada-based communities specialist Maru/Matchbox has launched a Choice-based Ideation solution, rooted in behavioral science and designed to optimize brand research and development (R&D) cycles. More
Nine researchers with 'various ethnic backgrounds and industry experience' have joined forces to launch Colour of Research (CORe), a non-profit organisation that will champion ethnic diversity in the MR and insights industry. More
In New York, marketing tech company DeepIntent has launched Patient Modeled Audiences, an advertising solution combining privacy and machine learning for privacy-safe targeting of specific patient populations. More
Kantar has rolled out a suite of innovation and product development solutions on its Marketplace automated research platform. More
Respondent access specialist Maru/Blue has hired former Ipsos Reid pollster John Wright to lead its newly launched Public Opinion Research division. More
New York-based marketing tech company Zeta Global has launched a real-time analytics and insights solution called Opportunity Explorer, designed to help marketers identify, segment and act on business growth opportunities arising post-Covid. More
Kantar has launched Link AI, a fully-automated, artificial intelligence-powered tool to measure and predict the impact of creative. More
Former Circle Research exec Chris Wells has launched a B2B market research consultancy called Adience, based in New York City. More
Marcoms group Havas has launched a B2B agency called Langoor Havas Enterprise in South East Asia, to help clients with digital transformation, strategy and execution. More
Singapore-based tech company AnyMind Group has launched a tool allowing marketers on the CastingAsia influencer marketing platform to analyze and track their brand's social media profiles. More
In the US, programmatic sample platform Lucid has launched a real time advertising insights and analytics product called the Impact Measurement Dashboard, whose self-service features can be used to measure brand lift and optimize media performance for digital campaigns. More
In the US, economic research and forecasting specialist Cliff Waldman has launched a consulting and research firm called New World Economics, to help clients understand the impact of government policies and other market forces on manufacturing companies. More
UK-based company WGSN has launched a forecasting platform for the food and drink industry, to help clients develop appropriate products and services. The team is led by sector specialist Kara Nielsen, who is based in the US. More
In Hong Kong, brand strategy, design and content specialist Spectra Partnership has hired former Nielsen exec Simon Chung for the newly created position of Insights Director, charged with driving its Spectra Focus consumer insights practice. More
UK-based comms management specialist Oak Innovation has partnered with Australian voice data and analytics provider Call Journey, to offer conversation analytics services based on artificial intelligence. More
Data and marketing solutions provider Infogroup has launched an Acquisition Platform, which sifts through more than 140 million B2B and B2C prospects' records available through the firm's Data Axle platform, and then uses an individual's known previous behavior to optimize e-mail campaigns. More
Marketing tech firm Kenshoo and eCommerce analytics platform Profitero have announced a strategic partnership, promising to help clients use multi-retailer analytics to dynamically optimize their ad and media campaigns on retailers including Amazon and Walmart. More
Shopper insights agency PRS IN VIVO has enhanced its path-to-purchase measurement tool OmniPath, with enhanced single source data, social media listening and staged qualitative behavioral analysis, tracking the same consumers in context to influence their shopping behavior. More
In the US, tech-driven cultural insights agency and Hispanic sample provider ThinkNow has launched a new report to measure the impact of corporations' support for social and environmental initiatives on consumer brand perception and purchase behavior. More
Nielsen Brandbank - which provides digital product content for eCommerce web sites, mobile shopping apps, merchandising and marketing - has expanded its partnership with rich content agency SKU Ninja + WhyteSpyder, allowing clients to add rich media to product pages. More
Online MR and technology company Further has launched three free-to-use qualitative research templates for projects relating to brand insight; communications testing; and insight and exploration for innovation/new product development. More
Toronto-based not-for-profit consumer and audience insights company Vividata has extended its partnership with Ipsos, to roll out the latter's iris online audience measurement solution in Canada. More
US-based data company Clickagy has launched 'Privacy Clusters', a solution for targeting micro-groupings of individuals, which it says will help address the approaching end of third-party cookies in a privacy-compliant manner. More
In New York, semantic text analytics platform MeaningCloud has expanded its market and competitive intelligence offering with the addition of new features. More
UK television audience measurement body BARB has launched the beta version of a BVOD planner (broadcast video-on-demand), to help agencies and advertisers plan campaigns across BARB-reported commercial broadcasters' linear channels and VOD platforms. More
US-based consumer insight specialist Numerator has launched the 'Household Penetration Acceleration Score', to help brands understand the underlying shift in consumer behavior caused by the Covid-19 pandemic, and the rate at which households are buying their products. More
John Croll, former CEO of media monitoring firm Isentia, has teamed up with ex-colleague Michael Bade to launch a media intelligence platform called Truescope. The firm aims to inform clients about breaking news across all media types and identify issues, fake news and trends in real time. More
Machine data analysis firm Axiom has launched out of stealth with $4m in seed funding, adding to the $3m it secured in 2017. The latest investment will be used to build the firm's product, sales and marketing functions, and to bring its solution to market. More
Ipsos Interactive Services' (IIS) has extended its MENA online panel with a launch in Iraq. The new panel boasts 8,000 members and is fully operational in all the state's major cities, in both Arabic and Kurdish languages. More
In the US, project management, survey fieldwork and tech provider Research for Good (RFG) has launched a suite of data acquisition and research tools called DataForce. More
In Seattle and Los Angeles, business process analysis start-up Zeitworks has emerged out of stealth with a $4.5m seed round of investment, which it will use to build its engineering and product teams while bringing its product to market. More
Mobile marketing and ad platform InMobi has expanded its product offerings, leadership team and local footprint in Southeast Asia. More
In the US, custom research specialist StandPoint has launched Chooseology, an alternative to traditional concept test products and purchase intent surveys which will help model the familiar online shopping experience and measure respondent behavior. More
US television measurement and analytics company 605 has launched a self-service, web-based application called 605 IMP4CT, using audience attribution to quantify the impact of TV advertising on consumer behavior. More
Tech-enabled market and customer insights company Maru Group has launched an unstructured data engine, 'Maru/HUB Topic Modelling', which uses AI and machine learning to automatically group relevant comments together, without the need for user-defined rules and human biases. More
UK-based consumer targeting firm Purple has launched the Social Responsibility Dashboard, which allows businesses to track and monitor the number of people in their venues in order to comply with social distancing guidelines relating to the Covid-19 pandemic. More
In Australia, magazine publisher Bauer Media has partnered with MR agency The Lab to launch a study called OFFSCRIPT, to understand the thoughts, feelings and social media behaviour of Gen Z, as well as how advertisers can target this generation. More
Hamburg, Germany-based Splendid Research is expanding its panel offering with the launch of an online access panel in Serbia. More
Retail and consumer goods image recognition and analytics firm Trax has partnered with in-store data and shopper insights platform Snooper, to provide brands in Australia and New Zealand (ANZ) with a new store auditing solution which combines image recognition and crowdsourcing. More
Mobile user data specialist zeotap has launched an initiative called ID+, promising to help counter the challenges posed by the phase-out of third-party cookies and other platform identifiers, as well as the regulatory landscape, by establishing a 'universal identity'. More
In the US, smart TV viewing data provider Inscape has partnered with consultancy Dativa to launch a panel providing representative TV viewing data for all US households, demographics and geographies, built on Inscape's base of 15 million ACR-enabled Smart TVs. More
Nielsen Global Connect has launched a suite of shopper research solutions which use 'extreme' reality and gaming technology for virtual retail shelf and planogram testing, and to uncover in-store shopping behavior. More
In the US, TV streaming platform Roku has launched a shopper data program promising to make ads 'more precise and measurable' for CPG marketers. Grocery store giant Kroger says its shopper personalization platform KPM will join the program as its launch partner. More
MENA region's out-of-home (OOH) ad company BackLite Media and digital-out-of-home (DOOH) audience intelligence provider AdMobilize have partnered to provide cinema advertisers with analytics as they begin reopening sites during the summer. More
Eye tracking solutions provider Tobii has released a new wearable device, Tobii Pro Glasses 3, which it says will provide unbiased insights into human behaviour for both commercial and scientific use despite being 'exactly like putting on and wearing a standard pair of eyeglasses'. More
Fashion publisher Vogue Business has launched an index measuring the performance of the world's top 50 luxury brands, produced in partnership with research firm Phronesis Partners. More
Indian data collection and MR services firm Aeon Market Research has appointed Ankur Sinha as VP Online Panels, as it expands into online research. He joins after almost seven years at analytics and research company Absolutdata. More
Montreal, Canada-based research software firm Voxco has launched a 'no charge' web site satisfaction survey tool, allowing businesses of all sizes to measure customer experience online. The tool is available in English, with more languages to follow shortly. More
Insight exchange and sample management platform Cint and online survey platform Survey2Connect (S2C) have partnered to launch a new solution called Survey2Connect Audience. Cint has also been selected to automate GfK's sampling operations. More
In the US, former System1 Research exec Will Leach has launched a new company called Mindstate Group, which offers a proprietary behavioral psychology model to help marketers create influential marketing strategies. More
In Switzerland, customer experience management specialist SANDSIV has launched an AI-based customer intelligence app called VOC CI, as an add-on for its sandsiv+ CX measurement platform. More
In the US, technology research and advisory firm ISG (Information Services Group) has launched a multi-country study examining the market for digital workplace services, including technologies used to support remote working during the pandemic. More
DIY survey software company SurveyMonkey is combining its customer experience (CX) solutions from two recent acquisitions into one umbrella brand, known as the GetFeedback Suite. More
In the UK, former Specsavers customer insights leader Eddie O'Brien has left to set up a support network called Destination 5.0> which will provide interim insight solutions to clients. More
In Australia, full-service public sector consultancy ORIMA Research has launched a specialist Disability Services Research division (DSR), led by former National Disability Insurance Agency (NDIA) exec Tamara Reinisch. More
Data-driven marketing agency Merkle has launched a 'Performance Marketing Lab', helping clients incorporate a range of site behavior attributes into predictive models in order to optimise marketing spend. More
Former Nielsen exec Scott McKinley has founded data intelligence company Truth{set}, which will focus on validating the accuracy and compliance of consumer data. The company has already raised $4.75m in seed funding from a variety of investors. More
Ipsos has launched an online solution called CreativeSpark, through which clients can evaluate video creative in the US and UK, in as little as 24 hours. The tool will be rolled out in sixteen additional markets throughout the year. More
TV analytics specialist FourthWall Media has unveiled a new tool called Adapt, allowing users to onboard linear, addressable and digital campaign data; and has added Nielsen's Automatic Content Recognition (ACR) data from Smart TVs to the cable STB data in its Reveal analytics platform. More
DIY research software company SurveyMonkey has launched a post-pandemic offer for enterprise customers, to help them gain an understanding of the health and well-being of staff and convert feedback into an action plan for employees' safe return to work. More
San Francisco, CA-based data automation platform Census has launched out of stealth with $4.3m in seed funding. More
London-based community panel specialist Verve has introduced a 'fast-build' community panel service called Verve-Lite, giving access to an always-on group of customers and launched in as little as three days. More
In the US, community intelligence specialist Fuel Cycle has launched a platform called Ignition, which it says speeds up the gathering of customer and employee insights, simplifying and automating the research process. More
New York-based retail behaviour and product data specialist Bluecore has raised $50m in a Series D round of funding, which it will use to launch a new AI application through which to learn and predict which product is most likely to drive a purchase by a specific individual. More
US-based recruitment marketing services company HireClix has launched a 'Human Experience Lab' (HX Lab), which uses neuroscience techniques to help potential employers understand how candidates engage with their brand during the recruitment cycle. More
Consumer data firm IRI and retail and tech sector research and advisory firm Coresight Research have partnered to launch a joint, monthly retail trend report, providing insights into the future of the sector. More
Southeast Asia-based qual and quant marketing intelligence company Divergent Insights has launched a cloud-based, fully automated survey management tool called OSM. More
In the US, predictive intelligence firm 6sense has launched an integration with online professional network LinkedIn, allowing mutual clients to use the former's account data and insights to drive their LinkedIn ads. More
Hamburg, Germany-based Splendid Research has launched new online access panels in Japan and Israel. More
Paul Russell has re-joined data collection and research agency Perspective as Operations Director and a member of the Board. More
Global shopper insights agency PRS IN VIVO has expanded its LAB suite of qualitative services (Leverage Authentic Behavior) with the addition of two new modules - LivingLAB and ListenLAB. More
In the US, media intelligence and communications specialist Cision has launched new 'article-level' data capabilities, helping users to understand how audiences consume earned media. More
Magazine publisher Condé Nast has launched a data offering called 'Now|New|Next Segments', to help advertising clients identify, understand and reach three consumer categories it says are emerging from the current coronavirus pandemic. More
Cross-screen data management platform (DMP) Lotame has launched Panorama - a suite of data enrichment solutions that use first- second- and third-party data to create and analyze audiences in cookie-free environments across desktops, mobile devices and over-the-top devices. More
In the US, B2B marketing and sales intelligence platform xiQ has launched a solution called Personality-Based Engagement (PBE), which combines behavioral science-based personality assessment methodologies with AI. More
In New York, healthcare ad platform PulsePoint has launched a people-based targeting solution called HCP Direct Match, through which marketers can engage with healthcare professionals (HCPs) in real-time, and on a one-to-one basis. More
DIY survey software provider SurveyMonkey has enhanced its app integration with the Microsoft Teams communication platform, to make it easier for team leaders and employees to generate surveys and collect feedback from one another in the 'new era' of home working. More
Silicon Valley customer experience management specialist Medallia has launched a speech analytics tool called Medallia Speech, to give clients a single view of customer experience (CX) insights in one platform. More
Edinburgh agency 56 Degree Insight has launched the Scottish Tourism Index survey, to monitor the views of Scots during the Covid-19 pandemic about future holidays and leisure. More
Predictive intelligence firm 6sense has partnered with intent data specialist Bombora, to provide insights into buyer behavior to drive B2B sales. More
Nielsen Global Connect has launched Retail Pricing Analytics, an app which use artificial intelligence modules to help retailers set up, adjust and track pricing and promotion strategies. More
Online opinion and behavioral data specialist Netquest has added new online panels in Belgium, the Netherlands, Austria, Poland and Switzerland. More
In India, full-service agency Karvy Insights has partnered with online survey platform Survey2Connect (S2C), to create a range of UI/UX (user interface/user experience) and ad testing solutions for clients worldwide. More
Experience management company Qualtrics has added new capabilities to its CoreXM enterprise insight solution, to help businesses gather feedback through advanced listening channels. More
Measure Protocol, a blockchain-based marketplace for person-based data, has launched a rapid insights tool, 'Measure QuickAnswers'. The solution taps the company's community of Gen Z and Millennial mobile-only app users based in the US, Canada and the UK. More
Nielsen Media has rolled out its VisualDNA tool for the Hong Kong market, promising help to companies, brands and marketers in understanding the 'human personality'. More
Ipsos has partnered with mobile research tech firm RealityMine to create a cross-device panel measuring digital behaviour on smartphones, tablets and desktop computers. The panel will form part of Ipsos' contract to supply the UK's online audience measurement standard. More
Julian Green, former MD of Kantar's B2B practice, is launching a B2B insight and opinion leader communities firm called Nostradamus Consulting. The company has brought in two former oil and gas industry execs to advise on the development of its first initiative, an energy-focused community. More
In New York, customer analytics software firm Indicative has launched a solution to help non-technical people work with data. More
Peep Laja, co-founder of data-driven marketing training firm the CXL Institute, has rolled out an audience research tool for web site copy, called Copytesting. More
In Barcelona, Spain, online opinion and behavioral data specialist Netquest has launched an Online Focus Group solution. More
US-based MR data and tech firm Numerator has launched an omnichannel consumer insights panel for Canada, focusing on consumer shopping and brand behaviour across fifteen retail channels - including online - for individual panelists. More
In the UK, customer data and intelligence provider ResearchBods has launched a pop-up community platform called 'ex-plor lite', providing the same features as its 'ex-plor' platform, but specifically designed as a short-term, self-serve solution that can be launched in just 24 hours. More
Kantar has launched an online platform using anonymized and aggregated patient data to track changes, delays and modifications to cancer treatment decisions during the Covid-19 crisis. More
Brand tracking and consumer science firm Nepa has partnered with mobile research tech firm RealityMine, to provide behavioural data technology for the former's Omnichannel Path to Purchase and Digital Pulse solutions. More
Measure Protocol, a blockchain-based marketplace for person-based data, has launched a solution to help data buyers and market researchers gain a more 'holistic view' of their consumer audiences through passive mobile device data collection. More
In the US, online qual research platform Aha! has launched QuickSprint Studies, which helps researchers accelerate their innovation initiatives and concept testing; and provides 'mini-digital ethnographies' for brand strategy as well as 'pulse checks' for cultural events. More
Research and insight training company the Research Academy has brought forward the start date for its MRS Advanced Certificate online course, allowing workers on the UK government's Coronavirus Job Retention Scheme (CJRS) to use the time to gain a professional qualification. More
US-based online survey software provider QuestionPro has launched a trivia, quiz and polling platform called LivePolls, to both 'engage and excite' audiences and help understand their preferences. One aim is to allow firms to check in with currently home working employees on a regular basis. More
Continuing our focus on mobile insights, Brandwatch founder & CEO Giles Palmer talks sifting through 1.5 trillion pages of data; pulling apart the Model-T Ford; and why our industry could grow fivefold in 5 years. Excerpts from a podcast interview by Jamin Brazil of Happy Market Research. More
US provider Strategy Analytics has expanded its Media and Intelligent Home Practice through the launch of a TV Streaming Platforms (TSP) research initiative; and the appointment of Edouard Bouffenie as Senior Analyst, based in London. More
In the US, the Coalition for Innovative Media Measurement (CIMM) has launched a study to understand how Smart TV and set-top box (STB) data can be combined to create datasets that measure all types of TV viewing. More
Cincinnati, Ohio-based firm EMI Research Solutions has launched a new DIY sample platform called CONNECTOR, promising online sample from a large network of providers sourced via a single, simple dashboard. More
In Munich, Germany, recently renamed customer experience and research company ISC-CX has launched a system called Covid-19 Feedback, allowing retail customers to give real-time feedback to management after purchase, pick-up or curbside delivery. More
In the US, technology research and advisory firm ISG has launched a new market intelligence report series, offering technology and service providers insights and data on the trends shaping enterprise buying decisions. More
GfK and cross-device targeting specialist Dstillery have partnered to launch Auto Intender ad targeting models, built on the attitudes and behavior of people who specifically intend to buy a new car. More
Toronto, Canada-based customer insight solution provider Vision Critical has added a patient experience (PX) package to its flagship Sparq digital insights platform. More
UK industry charity the Market Research Benevolent Association (MRBA) is offering 'Special Skills Lockdown Bursaries' to candidates who might struggle with the costs of taking the online MRS Advanced Certificate in Market and Social Research. More
Data and marketing solutions provider Infogroup has launched a service using intent data to pinpoint prospective B2B customers' interest in a specific product or service. Data comes from customer actions collected from multiple sources and channels. More
Nordic MR specialist Userneeds has partnered with mobile research tech firm RealityMine, aiming to provide a more holistic view of the digital behaviour of Nordic consumers. More
British-based tech-led insight agency FlexMR has updated its InsightHub online platform, adding video focus group features which sit alongside text chat functionality. More
In the US big data, predictive analytics and insights provider IRI has launched the CPG Demand Index, to help manufacturers and retailers understand product demand, supply chain opportunities, and shifts in shopper behaviour. More
Toronto, Canada-based customer insight solution provider Vision Critical has launched a cloud-based app called Touchpoint, to help brands create faster interactions with a wider customer base. More
Shopper insights agency PRS IN VIVO has launched a solution called PackFlash eCommerce, for use in testing product images presented in online shopping platforms. More
Market research socialising and networking group the Research Club will be hosting its first online event, the Lockdown Party, next Monday 4th May from 6pm GMT until late. Everyone is welcome and there is no charge to participate. More
Audience tech platform Eyeota and research and data firm YouGov have expanded their existing partnership, allowing activation of audiences based on the latter's data in seven new markets. More
In Germany, former McKinsey execs Ingo Lange and Tobias Roelen-Blasberg have joined with researcher Maximilian Lüders to launch a company called MARA | Market Research Automation with a EUR 147k pre-seed funding round of investment. More
Canada-based communities specialist Maru/Matchbox has launched a concept test solution called Concept Connections, which combines System 1 and 2 measurements to help businesses understand the differences between what consumers say and what they actually do. More
In London, voice technology firm Phebi has launched an SaaS product called Phebi Detect, which the firm claims makes it easier to process audio files collected during online or phone studies. More
Customer feedback analyst Mopinion has announced a software integration with UX analytics platform ContentSquare, combining digital experience analytics and customer feedback to provide context from the customer experience (CX) journey. More
Online community specialist CMNTY has added a real-time video chat functionality called Focus to its platform, to help researchers host video sessions as part of in-depth interviews, virtual focus groups and live brainstorming exercises. More
In the UK, data and insight consultancy STRAT7 has launched a model to help businesses reduce risk, validate assumptions and test how financial plans will perform. More
TV ad impact measurement company 605 has made a 'strategic' but unspecified investment' in London and Dublin-based advertising technology, measurement and services business Adscribe. More
The Royal Statistical Society (RSS) has launched a 'task force' to provide its collective expertise to UK national and devolved governments and public bodies, regarding statistical issues during the Covid-19 pandemic. More
US agency Horowitz Research has launched a consultancy called Green Horizons, dedicated to delivering consumer insights for the cannabis and 'holistic health' industries. More
Mobile user data specialist zeotap has launched a customer intelligence platform, to help brands connect and convert their first-party data into 'actionable' customer intelligence. More
Location data ad technology firm Blis has launched a product called 'Habits to Home Targeting', to help brands adapt their advertising for the new 'stay at home' world. More
Canada-based communities specialist Maru/Matchbox has launched a branded tool called 'Pop-up Communities', which it says can be deployed in just fourteen days. More
In the US, online sample marketplace PureSpectrum has introduced a feature called Quota Based Pricing (QBP), through which clients can price each quota within a project uniquely and capture harder to reach audiences faster with a customized incentive. More
US-based non-profit education body Market Research Institute International (MRII) has introduced a scholarship program in honor of its former Executive Director Reg Baker, covering enrolment costs for the Principles Express family of courses. More
US-based customer marketing platform MessageGears has launched a tool called Segment, through which marketers can create dynamic audiences using live, real-time data, and use the results to drive personalized messaging campaigns through e-mail, mobile push and SMS. More
Online community and survey tech provider Toluna has launched an online data collection solution in China, to analyze cross-device consumer behavioral data in real time. More
Comscore has launched a new series of weekly custom reporting options, aimed at understanding rapid changes in consumer behavior due to social distancing. More
Asia Pacific-based data-led marketing and strategy consulting group Illuminera has partnered with marketing insights professional Ashok Sethi, to launch a specialist marketing and behavior change division called 'Behave!' More
A number of the team behind Australia's Lewers Research have launched a voice and chat bot agency called 'Research by Bot', promising clients ready-to-launch or custom qualitative research at scale. More
In the US, tech-driven cultural insights agency and Hispanic sample provider ThinkNow has launched a report which measures attitudes and preferences about the presidential election, as well as attitudes about the current administration and its policies. More
Kantar has launched its Audiences service in Europe, with an initial roll-out in the UK, France and Germany. More
Kids, parents and family specialist The Insights People has launched a service called SnapSurvey, allowing brands to get answers about the kids and parents' demographic within 72 hours. The launch spans five continents. More
Audience measurement firm Comscore has launched QuickScore, a TV ratings report giving viewing data to local media within 48 hours of broadcast. More
In the US, TV software and data platform VideoAmp has launched a 'commingled' dataset, boasting 26 million households on 37 million devices, and creating what the firm describes as the 'largest and most robust' linear television and OTT dataset in the advanced television market. More
In the US, B2B tech purchase intent data and services provider TechTarget has launched an SaaS-based platform to help companies identify verified managed service providers (MSPs) who are actively evaluating IT products to purchase and resell. More
Silicon Valley customer experience management specialist Medallia has launched a suite of tools using video communication and crowdsourcing to speed up the innovation process. More
Research platform and interactive community Pulse has raised $6.5m in a Series A round of funding, which it will use to scale its platform, expand the engineering and content teams, and accelerate product innovation. The firm has also launched a product recommendation engine called Product IQ. More
In London, live video streaming technology specialist HighTech Development has partnered with online video meeting software developer Whereby, to develop a suite of new products. The first of these tools is a platform for market research focus groups called HT FACE. More
In the US, consumer data management tech company SRAX has launched a solution called BIGtoken Lightning Insights, which claims to return 'robust audience insights in just hours'. More
In New York, product sourcing, supplier selection, and marketing solutions business Thomas has launched a division called Thomas Industrial Data, to provide a resource for sourcing and supply chain trends across the manufacturing and industrial sectors. More
Britain's official statistics service, the ONS, is introducing new surveys and data sources reflecting 'widespread disruption to the UK and constraints on its operations'. More
The US Census Bureau has retired its statistics and information search engine American FactFinder (AFF) after twenty years, and replaced it with a new platform called data.census.gov. More
DIY research software firm SurveyMonkey has launched a suite of tools called Expert Solutions, through which customers can test product and marketing concepts with a global audience. More
In the US, purchase intent insight provider V12 has launched a solution which uses ID graph technology and the firm's range of consumer data assets to pinpoint 'purchase intenders' visiting their web sites. More
US-based healthcare polling company and online physician community Sermo has invited all doctors globally to participate in a Covid-19 Real Time Barometer study, providing a weekly perspective of physicians' insights and perspectives on the crisis. More
Social media monitoring and marketing platform Socialbakers has opened up its platform to help non-governmental organizations (NGOs) around the world communicate, and inform and educate the public through social media channels during the Coronavirus pandemic. More
In the US, social media analytics specialist StatSocial has launched an audience research service called Crisis Insights, as a direct response to the Covid-19 pandemic. More
Kantar has launched a study to understand the impact the COVID-19 pandemic is having on citizens across the G7 nations. More
Tech research and advisory firm Information Services Group (ISG) is launching a study to examine the Software-as-a-Service (SaaS) market supporting digital business functions, including human resources and procurement. More
Sweden, Stockholm-based video discovery platform Vionlabs has launched a cloud-based solution called Emotional Fingerprint API, in a bid to help media companies make better decisions based on artificial intelligence-generated video data and insights. More
In the US, consumer voting web platform Ranker has launched an app called Watchworthy, which uses a proprietary machine learning platform to deliver personalized TV recommendations. More
Global association ESOMAR is teaming up with MrWeb and its existing partner Women In Research to give data and insights professionals access to the world's largest specialist index of job opportunities, with new packages and offers also launched. More
Comscore has launched an 'Epidemic' brand safety segment, providing brands with contextual targeting filters to ensure that their advertising does not appear in content relating to the health crisis created by Covid-19. More
Global shopper insights and product experience consultancy PRS IN VIVO has updated its Accelerated FlashSuite (previously known as 'Accelerated Behavioral Insights'), with improvements for screening, validating and optimizing packaging designs at every stage of development. More
Lehi, Utah-based social media 'listening' platform Nuvi has added a suite of collaboration and engagement solutions to its analytics platform. More
Audience measurement firm Comscore has announced a partnership with multiplayer entertainment platform Twitch, adding tagless audience reporting of the latter's livestreaming, including gaming and esports insights, to the former's digital audience solutions. More
In the UK, out-of-home (OOH) audience research body Route has launched a measurement system which offers 'spot level' audience measurement at 15-minute levels for ads shown on any digital poster or screen, in order to pinpoint who is exposed to ads and for how long. More
In the US, shopper targeting firm Valassis has launched a solution to help brands and advertisers reach the streaming TV audience with personalized advertising, using analysis of their interests, in-market signals and location. More
Ad targeting and retargeting specialist Criteo has launched its Traffic Generation solution out of beta, to help advertisers connect with new audiences, while driving engagement and increased web site traffic. More
UK television audience measurement body BARB has combined its daily audience data with the IPA's TouchPoints survey, to help media owners, clients and agencies understand more about viewers through a wider range of behavioural definitions. More
In Australia, marcoms and media buying group WPP AUNZ has launched a new product development business called 'big', promising to create new categories, new markets and new revenue for clients. More
Social media management software firm Hootsuite has partnered with UK-based analyst and insights firm Brandwatch to offer a new 'listening' solution allowing clients to find and analyse key conversations relevant to their brand. More
Online community specialist CMNTY corporation has announced a partnership with first-party data and insights platform Dynata, promising to help brands improve audience engagement via a more complete picture of customers. More
Consumer intelligence provider Resonate has added AI-driven segmentation capabilities to its Ignite Platform, to help clients understand consumer purchasing decisions and personalize their products and communications. More
Comscore has launched a service called 'Congressional District Ratings', providing insights on local TV audiences matched to US congressional district boundaries, in order to help local stations drive political advertising sales. More
In the US, competitive intelligence and user experience research specialist Corporate Insight has expanded its suite of healthcare research tools with the launch of a service called Medicare Monitor. More
In the US, Kantar has launched a service called 'Entertainment On Demand', to help the music industry and investors understand the consumer journey for digital video and music subscription services. The service will be rolled out in the UK, Germany, Australia and Japan in H2 2020. More
In the US, focus group facilities and recruiting services company L&E Research has expanded with the acquisition of the midtown Manhattan office of Consumer Center. More
In the US, conjoint analysis and MaxDiff tools provider Sawtooth Software has partnered with digital rewards platform Rybbon, aiming to increase response rates by offering automated rewards. More
Research and advisory company Oxford Business Group (OBG) has launched its first Global Survey of CEOs. More
In the US, automated ad and innovation testing platform Zappi has launched a solution called Early Concept, designed to rapidly determine the 'opportunity profile' of different concepts - breakthrough, refresh or emergent for future development. More
Tech-enabled researcher Maru Group has updated its Implicit Association Testing (IAT) tool, with the addition of a drag and drop interface which it claims eliminates bias and improves the quality of data. More
Respondent access specialist Maru/Blue has launched a panel management tool called Forums, through which clients can manage and execute community research themselves or access support from the firm's Insight and Community Management team. More
Tech-led market research agency FlexMR has released a new version of its SurveyMR tool, adding flowcharts and workflow functionality to make it easier for users to 'understand, program and take part in surveys'. More
ENGINE Insights, the research and analytics division of full-service media and marketing services group ENGINE, has launched a Small Business Omnibus Survey under the CARAVAN brand. More
OzTAM and Nielsen have rolled out the first phase of their Virtual Australia ('VOZ') Total TV database, which brings together broadcast viewing on TV sets and connected devices, to provide all-screen, cross-platform planning and reporting for Australia's television industry. More
Kantar has launched three sales and marketing tools, designed to offer South East Asia-based CPG companies a data-driven overview of the consumer journey. More
In London, kids entertainment company Beano Studios has launched a kids and youth omnibus service through its insight consultancy, the Beano Brain. More
Escalent, formerly Market Strategies International-Morpace, has launched a US study called EVForward, to help automotive manufacturers predict the future purchasing behavior of buyers of electric vehicles. More
In the US, business data and analytics provider Dun & Bradstreet has launched a tool called D&B Buyer Intent, allowing B2B marketing and sales teams to identify early-stage buying signals from companies which are in the market to buy. More
In the US, Staten Island-based PR and digital marketing firm The Von Agency has added surveys and digital fundraising to its portfolio of services, for clients in the political and non-profit sectors. More
Sports data specialist Stats Perform has launched a multimedia tool called Opta Graphics, which uses AI-powered data and insights to produce visuals. More
In Australia, outdoor advertising solutions company QMS Media has launched an 'intelligent' data and insights platform called DYNAMiQ, helping clients understand their audiences, and plan and execute on their digital out-of-home (DOOH) programmes. More
WPP's media investment management unit GroupM has rolled out its influencer marketing solution INCA in India. More
The New York-based Advertising Research Foundation (ARF) has released a glossary of commonly used creative testing terms, aiming to 'bridge the gap' between creatives and researchers. More
Dentsu Aegis-owned marketing company Merkle has launched an identity resolution and data platform called Merkury, through which marketers can continue targeting audiences online, without using third-party cookies. More
Netherlands-based insights community software firm CMNTY Corporation has launched a feature called MoodBoard, through which community members can add images to a digital canvas in order to visualize their thoughts and ideas during online co-creation sessions. More
Mobile measurement and fraud prevention specialist Adjust has launched a new dashboard product called Control Center, through which marketers can view data across all their apps and campaigns and then act on it. More
Danish survey reporting automation specialist OfficeReports has launched a tool called 'Report Builder', which can be used both for ad-hoc survey report generation, and for creating automated report templates for tracking surveys. More
Comscore has partnered with political data provider TargetSmart, to create customized political ad segments. More
In Chicago, marketing and business communications specialist RRD has launched a solution called In-Store Insights, which combines the firm's expertise in shopper experience research, data science and analytics, in-store strategy, and retail activations. More
In the US, video ad insights specialist Pixability has launched a solution called BrandTrack, to help marketers measure brand performance on YouTube, understand what is driving it and shift strategies to maximize results. More
In the UK, the Centre for Homelessness Impact and the Office for National Statistics have jointly developed a tool to provide insight into the conditions required to tackle homelessness. More
In New York, advanced analytics platform Signals Analytics has expanded its coverage to provide a 'holistic view' of the food and beverage sectors, enabling users to uncover trends and predictive insights. More
Media and marketing services group ENGINE has partnered with data intelligence company Clickagy, to launch a capability called 'Attitude Based Audience, which uses survey research to reach consumers online '25% more effectively' than traditional audience targeting solutions. More
In the UK, three former employees of 2CV Research - Adam Short, Ollie Willis and Alex Nketiah - have launched a global full-service insight agency called The Point, promising clients in the tech, entertainment and sport sectors 'better understanding'. More
YouGov has launched a consumer advocacy solution called Recommend+, to provide brands with data about the attitudes and behaviour of existing and potential brand 'promoters'. More
Ipsos has announced the acquisition of a majority stake in survey technology provider Askia, and says it will tap the firm's expertise and technology to develop the 'survey platform of the future'. More
Technology-driven cultural insights agency ThinkNow has relaunched its ConneKt proprietary audience planning and segmentation tool, promising 'multicultural research and technology on-demand' for marketers. More
Property intelligence firm Reonomy has announced a partnership with data and marketing solutions provider Infogroup, adding the latter's data on 315m individuals and 24m businesses to the former's database of commercial properties. More
New York-based data science, market research and analytics firm Schireson Associates has acquired two agencies, Blackbird and Stun Creative, to form a new company called 'Known'. Terms of the deals have not been disclosed. More
US television measurement and analytics company 605 has launched a new platform allowing TV networks, advertisers and agencies to combine its TV viewing data with their own. More
Dentsu Aegis-owned performance marketing agency Merkle has launched a Promotion and Loyalty Solutions division, to be led by Peter DeNunzio as Global Head of Loyalty. More
Respondent access specialist Maru/Blue has launched a global sample certification program, in an effort to provide quality sample to clients in markets where there are no existing Maru/Blue-owned panels. More
Kantar has rolled out a global study called eCommerce On, offering a shopper-centric understanding of eCommerce across various countries and categories. More
In the US, MR data quality and anti-fraud solutions specialist Imperium has released a tool called 'Fraudience', which taps into billions of digital patterns created by fraudsters and uses machine learning, NLP and neural networks to combat threats to data quality. More
London-based YouthSight has extended its 150,000-strong direct access community of 16 to 30-year olds to include the 13 to 15-year old demographic. The agency claims this makes it the only panel supplier in the UK to provide the MR industry with direct access to younger teens. More
In Australia, data-driven marcoms agency Keep Left has extended its Impact Score solution to enable clients to measure and communicate the value of their earned media. More
Edinburgh, Scotland-based ad measurement and optimization firm TVSquared has rolled out its TV Performance Insights Report for Australian advertisers. More
Nielsen has launched an enhanced cross-platform version of its Voter Ratings syndicated solution, which helps ad buyers and sellers understand the media preferences of potential voters. More
Lab-based research specialist MediaScience, which uses traditional, biometric and neuroscience tools to study conscious and emotional reactions to media and ads, has opened a tech-focused qual division, HARK Connect. Former Ipsos exec Elissa Moses will lead the new team as Managing Partner. More
Real-time customer data specialist Tealium has partnered with AI-powered call tracking and conversational analytics firm Invoca, to help clients integrate the two data sources and enhance contact center performance and caller experience. More
Global shopper insights agency PRS IN VIVO has launched a suite of qualitative services called LAB (Leverage Authentic Behavior), to help clients tap into customer behavior across the new product development, design and marketing lifecycle. More
In the US, enterprise survey software company SurveyGizmo has launched 'Activated NPS Solution', which helps clients respond immediately to Net Promoter Score (NPS) feedback. More
Philippines-based digital marketing agency Xiklab Digital has expanded in Southeast Asia, with the launch of operations in Myanmar and Singapore. More
Century City, CA-based TV, film and video research firm Screen Engine/ASI (SE/ASI) has announced a strategic partnership with insight community company My-Take, to offer clients recruitment of fans and customers into private advisory or VIP consumer panels of 1,000 to 100,000 members. More
Online sampling and customizable research tool provider SoapBoxSample has launched Customer Boardroom (CBR), which it says offers 'an alternative to traditional online bulletin boards, digital ethnographies, in-depth interviews and customer advisory boards'. More
Business Intelligence provider ZoomInfo has launched free and premium versions of a new application, CommunitieZ Go and ZoomInfo Mobile, to support demand for 'instant access to actionable, high-quality B2B data'. More
In London, voice technology firm Phebi has introduced a new product, which it claims makes it easy to 'voice-enable' any survey. More
In the US, media intelligence firm Burrelles has partnered with broadcast monitoring specialist TVEyes, aiming to create a single global platform to evaluate media content from more than 150 countries and territories. More
In the US, data science services provider Pinpoint Predictive has launched a trial of Thinkalike Targeting, a program allowing Facebook advertisers to test how best to reach audience segments with similar psychological traits through lookalike campaigns. More
In the US, shopper targeting firm Valassis has partnered with Kantar to launch a new report called 'The Future of How People Shop', which promises an understanding of the behavior and attitudes of consumers and the catalysts driving their engagement. More
Israeli AI-based 'data ownership' platform Mine has launched from stealth mode with a $3m seed round of funding. More
In New York, social media monitoring and analytics platform Talkwalker has launched a data visualization tool called Conversation Clusters, to enable marketers, PR professionals and consumer insight analysts to uncover, understand and visualize the context around any topic. More
In the UK, television audience measurement body BARB has begun reporting of unduplicated programme reach and time spent viewing figures across multiple screens. More
Nielsen has launched what it claims is the world's first passive in-car measurement system, using a combination of proprietary algorithms and the 'accelerometer' built into its Portable People Meter, which can identify and report when a panellist is inside a vehicle. More
In California, advertising and media computer vision specialist GumGum has launched a tool called Verity, which analyses the full publisher content of web pages, including images. More
Dutch full service agency DVJ Insights has opened an office in Hamburg, and appointed GfK veterans Erk Maassen and Stephan Knäble as Managing Partners, to lead and develop it. More
Researchers at Syracuse University's S.I. Newhouse School of Public Communications are collaborating with Comscore, to identify the causes of advertising avoidance and audience drop-off during commercial airings. More
Online sample marketplace PureSpectrum has launched PureScore, an advanced machine learning-driven respondent scoring system designed to block 'low-quality' respondents from taking surveys. More
In the US, insights process management firm OpinionRoute has partnered with device identification and fraud detection/prevention specialist DeviceForensIQ to launch an online solution called CleanID, which aims to combat survey respondent fraud and duplication. More
US-based usability testing specialist Userlytics has added a card sorting and tree testing capability to its existing user testing platform, enabling clients to analyze the 'mental map models' their users and customers employ when searching for products and services. More
US-based Internet radio service provider Pandora has beta launched a suite of in-campaign measurement capabilities called Test & Tune, to better understand the relationship between creative and its impact on ad effectiveness, and develop signals for advertisers to inform creative decisions. More
Recently formed, UK-based 'data-driven strategy group' STRAT7 has launched a data collection and analytics service called Citizen, offering research agencies targeted access to 110 million consumers in 85 countries. More
Youth media network and marketing services company Fullscreen has launched a study called 'The Next Gen Family', focused on the 'Parennial' demographic, comprising 36 million Americans between the ages of 25 and 37 with at least one child at home. More
Comscore has expanded its box office measurement service to cover all theatrical film releases across the Kingdom of Saudi Arabia (KSA), following the latter's recent opening of commercial cinemas after a 35-year 'pause'. More
Consumer data firm IRI has teamed up with AI technology firm Influential to launch a new product, using IRI's Campaign Conversion Feed (CCF) to link weekly purchase data and off-line conversion to ad exposures and optimise influencer marketing campaigns. More
Shopper intelligence specialist Catalina is partnering with consumer analytics platform and promotion network Koupon, to provide convenience store (C-store) retailers and CPGs with a more 'holistic' understanding of cross-channel consumer purchase behavior. More
In Germany, three former employees of survey software developer Netigate have set up an experience management (XM) company called digitell.me, based in Cologne. More
A new firm called Oasis Intelligence has been launched in Los Angeles, offering access to consumer insights at scale, for marketers in the cannabis and hemp industry, as well as related sectors. More
Nielsen has announced the beta launch of its linear Addressable TV platform, with A+E Networks, AMC Networks, CBS, Discovery, FOX, NBCUniversal and WarnerMedia testing the solution by running and evaluating addressable ad campaigns. More
Retail data giant IRI is joining Facebook's Marketing Mix Modeling (MMM) Program, which recognises it as a trusted third party which can leverage the social network's performance metrics to measure clients' marketing. More
Nielsen's entertainment data subsidiary Gracenote is expanding its Electronic Program Guide services into Europe - including Unique IDs and Deep Descriptive Metadata. More
Hong Kong-based brand protection agency The Reputation House has launched a reputation management app called ION, through which corporate clients can analyze public opinion online. More
In New York, technology-driven, Out-of-Home (OOH) media agency Project X has released an interactive analytics suite through which advertisers can monitor the performance of their OOH ad campaigns. More
In Longmont, Colorado, researcher Chris Hauck has announced the launch of a new consultancy, HauckEye, focusing on the observation of subjects in real life situations. More
Boston-based Invoke Solutions has upgraded its flagship qual / quant technology with features including a real-time translation facility, Invoke Translations. More
Comscore has expanded its partnership with London-based movie theatre market analyst Gower Street Analytics (GSA), to include film comparisons in its own Box Office Essentials solutions. More
In India, Kantar has launched a study called #PlanetY, with the aim of providing an understanding of the attitudes, values and behaviour of the country's youth. More
In New York, video intelligence and programming solutions company IRIS.TV has announced an integration with Oracle Data Cloud (ODC) to deploy its contextual ad targeting for video solution at scale across specific video content verticals including politics, sports and travel. More
Ipsos has partnered with recently formed marketing agency Alchemy-RX in a deal which will bring each company's expertise to existing and potential clients, and expand client access to experts. More
Manhattan-based qual facility The Focus Room has opened a center in Westminster, California - a few minutes from Huntington Beach, the border of Los Angeles County. More
TV software and data platform VideoAmp is partnering with DVR and TV tech and audience insights provider TiVo, to expand its viewing panel to cover 25 million devices in nineteen million US households. More
Mobile audience data and targeting specialist adsquare has launched a tool called the 'Programmatic Out of Home Planner', through which brands can plan, activate and measure the effectiveness of their digital out of home (DOOH) campaigns. More
San Francisco-based mobile marketing platform YouAppi has launched a user retention solution called ReAppi, a purpose-built retargeting system tapping three years of retention campaign best practices. More
Behavioral and market research platform Verto Analytics has announced a partnership with location data and strategic insights company Unacast. More
Deloitte Digital has launched a program in partnership with Adobe, bringing together customer and audience data in real-time, to help clients gain a single customer view and personalize their offers and experiences. More
Nielsen demographics, used to plan and buy TV advertising, are to be applied to smart TV viewing and ad exposure data from its music, video and sports tech subsidiary Gracenote, to deliver demographically-verified measurement across 'all four' screens. More
In Australia, industry execs Elisa Adams and Stephen Prendergast have launched an insights agency called Future EQ, which combines behavioural science, AI and predictive modelling to quantify the drivers of business growth and market share. More
In Washington, DC, economic and quantitative consulting firm Edgeworth Economics has opened a business called Edgeworth Analytics, which will provide clients with training and consulting on data and statistical concepts. More
Wealth information and insight business Wealth-X has expanded its global database with the addition of 130,000 wealthy individuals in Europe, increasing coverage in the region by 350%. More
In New York, targeting platform WeAre8 has launched a media metric called 'Cost per Relationship', reflecting the price a brand has to pay to gain an opt-in relationship with a target consumer. More
Experience management company Qualtrics has added new capabilities to its platform, to provide a 'holistic' view of the experiences being delivered across any organization. More
2001, like 1984, was a year for which fiction had given us very specific expectations, and while disappointingly little coasted through the heavens to the strains of the 'Blue Danube', some MR industry giants certainly soared. Here's our review of the year on DRNO. More
In the US, Internet, TV and phone tech services company Frontier Communications has launched two new tools to combat illegal, automated robocalls and protect customers from caller 'ID spoofing'. More
In the US, data aggregator M1 Data & Analytics has launched a solution called LocationIQ, to enable marketers to identify consumers who visit specific locations while gathering full contact and demographic information from those individuals. More
Kantar and consumer data giant IRI have launched a solution to help CPG clients measure and optimize marketing programs against the drivers of long-term brand health and short-term sales. More
Australia-based start-up Qualie has rolled out its video-driven survey platform in the UK market, through a partnership with consumer and sensory specialist MMR Research Worldwide. More
Toluna has been awarded a U.S. patent for a new routing algorithm allowing dynamic profiling. The system pre-qualifies respondents on demographics such as country, age, income and education, and cross-references them with other data to establish qualification for a survey. More
MDC Partners has announced the formation of a new agency network combining Doner, one of its largest US ad agencies, with six specialist agencies whose expertise includes data-driven strategy and agile production facilities. More
Ipsos has rolled out its behavioral science-based Duel screening solution in the UK, France, Germany, Italy and Spain, through its Ipsos.Digital self-service research platform. More
Enterprise data and analytics provider LiveRamp has launched a preference and consent management platform (CMP) called Privacy Manager, to help clients comply with laws such as GDPR (General Data Protection Regulation) and CCPA (the California Consumer Privacy Act). More
In the US, travel sector location intelligence platform Arrivalist has launched a solution called Departurist, to help airports gain a better understanding of their customers, how they compete with other airports for loyalty, and measure their share of market for specific destinations. More
New York-based market intelligence platform CB Insights has partnered with Chinese media, events and content company DeepTech, to gain an understanding of the emerging tech sector in China. More
Kantar has expanded the portfolio of quick turnaround research available through its Marketplace, with the roll-out of a service called Express Surveys, initially in the US. More
Canadian consumer and audience insights company Vividata has announced a partnership with consumer segmentation specialist Manifold Data Mining, applying the latter's Polaris Intelligence platform to the former's large-scale, established research studies. More
San Francisco-based mobile segmentation and analytics specialist Swrve has launched a 'churn propensity' score, to help businesses increase retention rates, and maximize customer life time value and revenue. More
Today it's exactly 21 years since MrWeb was officially launched - a traditional coming-of-age here in the UK. In Internet terms, 21 is ancient really, and we'll do a bit of looking backward over the next few weeks, but we also have major plans for the coming year. Details here - and your feedback wanted! More
UK-based marketing automation and audience understanding specialist BlueVenn has partnered with French database marketing agency Avanci, to deliver its customer data platform (CDP) across France, Switzerland and Belgium. More
A global 'hub' called OKRE has been launched, to support collaboration between the research sector and entertainment industries and help audiences better engage with the ideas that shape society. More
Audience data specialist Eyeota has formed a partnership with digital media company Ziff Davis, allowing clients to use its Eyeota Audience Marketplace to access subscribers of the publisher's owned and operated gaming properties and partner sites across AsiaPac. More
In New York, analytical intelligence and consumer transaction specialist 1010data has launched two new products to help businesses better understand the consumer purchase journey, while expanding its existing Comparison Shopping report. More
US location data company Factual has extended its Audience product with the addition of two new solutions, which use machine-learned predictive insights and visitation pattern analysis to help build segments based on real-world consumer behavior. More
Facebook has launched a market research app called Viewpoints, paying users to take part in surveys. The company says it won't sell or share the resulting data with third parties. More
Hamburg, Germany-based market research platform Appinion has re-launched its consumer panel app, and is preparing to roll it out globally. More
The Digital Advertising Alliance (DAA), a coalition of US media and marketing trade associations, has launched an icon to help companies comply with California's new privacy law, the CCPA (California Consumer Privacy Act). More
Data firm Acxiom has launched a dual-segmentation system called Personicx Prime, which provides individual consumer insights for different members of a household. In addition, the company has rolled out two location-based services: Geospatial Audience Insights and Acxiom Market Signals. More
Nielsen TV data is to be integrated into YouTube's audience planning tool, Google Reach Planner. Roll-out is initially in the US, with plans to go global next year. More
Marcoms group Interpublic has created a new practice focused on 'digital responsibility', within its recently formed Kinesso targeting and optimisation company. Acxiom / LiveRamp executive Sheila Colclasure has been hired to head it up. More
In France, audience research leader Médiamétrie has launched measures for catch-up radio (content listened to after the broadcast) and native podcasts (those with original audio content). More
Travel industry location intelligence platform Arrivalist has launched a solution called Guest IQ, to help hotels understand the real-world movement of their guests, as well as the market, and the competition. More
Consumer intelligence platform Toluna has added advanced scripting capabilities to its flagship QuickSurveys on-demand plaform, helping users to create and launch complex studies. More
Haymarket Media has launched a data offering called Haylo, connecting pharma marketers with millions of verified HCPs (healthcare professionals). More
Kantar has partnered with media consumption measurement specialist VTION, to roll out what the companies are calling 'India's first continuous OTT audience measurement solution'. More
Social media specialist ListenFirst has launched a new solution combining analysis of earned and owned activity, designed to help marketers cope with changes in social media metrics and legislation, and gain a more accurate picture of audience relationships. More
London-based competitor and consumer research provider The Business Research Company has upgraded its Global Market Model online platform with a new analytical tool, offering tailored, industry-specific metrics for a number of sectors. More
MRI-Simmons has partnered with cultural profiling firm EthniFacts to launch Cultural Suite, a tool for targeting different cultural groups. More
In Belgium, former Haystack execs Wim Hamaekers and Jasper Scheir have launched an insights consultancy called One Inch Whale, which promises to help people and brands to be 'relevant and sustainable'. More
US-based digital ad personalization specialist Jivox has launched a user identity solution called Jivox IQiD, through which brands can personalize dynamic creative at scale using their first-party data, as well as contextual triggers. More
Tech-enabled research firm Maru Group has launched a direct access end-to-end insights platform, Maru/HUB, allowing users to create, view and analyze research projects 'on demand'. More
Audience insights firm GlobalWebIndex has launched 'TV Reach & Frequency', offering media planners the ability to plan TV campaigns across 44 international channels in 42 markets, and target niche micro-audiences using over 40,000 attributes on each Internet user. More
Emotion measurement specialist Canvs AI has unveiled what it describes as 'The MR industry's first AI-powered platform for automatic coding of open-ended survey responses'. More
Ipsos has launched a self-service research platform called Ipsos.Digital, offering clients simplified access to global research capabilities and insights. More
With the UK general election just five weeks away, independent press regulator IMPRESS has teamed up with the Market Research Society (MRS) to launch a consultation on guidance for journalists reporting on opinion polls. More
Data visualisation and reporting specialist Dapresy has launched a 'three-tiered' suite of modular solutions which it says removes many of the manual processes traditionally required in the market research reporting process. More
Nielsen has launched its Influencer Brand Effect measurement solution, to help advertisers evaluate the effectiveness of influencer marketing. More
In Los Angeles, technology and media company Sabio has launched a solution called App Science TV, to reach connected TV (CTV) viewers by matching mobile device IDs at the household level. More
Technology-based market research company AudienceProject has launched a self-service audience building tool called AudienceHub, to help publishers activate their own data and create audiences for targeted campaigns. More
In Canada, insight tech business Rival Technologies has added new reporting features that enable users of its Chat Lab platform to monitor and distribute real-time survey data. More
In the UK, industry-owned media auditor ABC has launched an online 'Data Hub' through which users can access current and historic audited data. More
Vivintel, the custom research arm of not-for-profit consumer and audience insights provider Vividata, has launched a study called 'Insights into the Chinese Consumer', tracking how Chinese people in Canada shop, think, consume media, travel and plan their finances. More
Digital research agency MetrixLab has launched a tool called 'ACT Instant', which uses machine and deep learning elements of artificial intelligence (AI) to predict advertising performance, without the need for surveys or respondents. More
In California, former JWT Intelligence director Lucie Greene has launched a futures, research and brand strategy consultancy called Light Years. More
US-based online MR community specialist KL Communications has opened a new division called KL Co-LABoration, which will focus on customer co-creation using the company's proprietary CrowdWeaving methodology. More
In the US, cannabis industry big data firm New Frontier Data has launched an online cannabis data marketplace, to enable researchers, business owners and firms to download thousands of data sets through the company's Equio online platform. More
In London, intelligence-led media and events business TheIndustry.fashion has launched a brand and retail tracker called The Index, which promises metrics and insights into the psyche of today's consumer. More
Research solutions and outsourcing firm Markelytics has launched a range of DIY market research platforms. More
Healthcare research and data provider Decision Resources Group (DRG) has launched an oncology-focused product called Market Access Disease Navigator, which uses real world data to provide insight into patient populations, practitioners and payers. More
London-based mobile research and sample specialist On Device Research has partnered with Data Stories Consulting to launch a new report called the 'State of Digital Brand Measurement'. More
US-based research agency Gongos has opened a Strategy & Implementation practice, to help BtoC and BtoB organizations develop and embed customer-centric strategies into their organizations. The new division will be led by Amy Perifanos in the role of Vice President, Strategy & Implementation. More
In Australia, customer experience management software and solutions firm MaritzCX has launched a suite of products that use artificial intelligence (AI) to help clients derive more value from their data. More
In the US, data-driven performance marketing agency Merkle has launched a solution called Archie, providing users with cross-channel media and marketing insights. More
In New York, data-driven PR agency MWWPR has partnered with American University's School of Communication to launch a research program called 'Z-Suite', aimed at uncovering insights into the mind of the GenZ consumer. More
Market research technology and survey programming company Jibunu has released a video response capture tool, allowing researchers to collect 'user-generated qual feedback at quant scale'. More
New York-based cinema advertising specialist Screenvision Media has launched the Smart Network, which uses proprietary 'Movie Pixel' content recognition technology to aggregate audience information and link it to purchasing behaviour. More
Knowledge management platform provider Northern Light has launched a Twitter analysis tool using AI to help enterprises plan their social media marketing, track competitors and enhance their market research. More
Data visualisation and reporting specialist Dapresy and data collection software developer Nebu have partnered to launch a combined customer experience (CX) product, offering clients a solution for sample management, data collection, reporting and case management. More
Human behavior influencing and forecasting specialist Pinpoint Predictive has launched an app called Shopper Personality, which combines quantitative psychology with machine learning to uncover personalized word / image / color recommendations for US-based customers. More
In Scotland, Glasgow-based data insights and analytics consultancy GenAnalytics has launched a gender pay gap analysis tool, to help companies deliver greater equality and diversity across the workforce. More
Mobile research tech firm RealityMine has launched a feature called 'RealLife Social', giving researchers a window on the ads and sponsored content that opted-in users are exposed to on social media. More
In the UK, person-based, blockchain-powered data marketplace Measure Protocol has added community functionality into its MSR App, initially in partnership with global consumer insights agency Interpret, which will use it for a new video gaming community. More
Nielsen has added syndicated measurement of Amazon Prime Video to its Subscription Video On Demand (SVOD) Content Ratings solution. More
Harris Interactive has launch two new products, hi brands Express and ad post-test Express, which it says deliver 'faster, more cost-effective brand and communications insights' for FMCG, financial services, technology, media and entertainment sectors. More
In the UK, former Cambridge MR Managing Director Mark Bagnall has set up his own agency ESP Live, which will focus on two areas of consumer research - development of products and techniques to re-shape the way research is conducted, and measurement of experiential marketing campaigns. More
Digital audio ad tech firm AdsWizz has formally launched PodScribe, a contextual targeting solution for podcasts - backed by a brand safety agreement with Comscore. More
In Worthington, Ohio, Prosper Insights & Analytics has launched a new AWS based audience creation platform, the Prosper Model Factory. More
Atlanta-based location data firm Gathr Lab has launched an audience management platform (AMP) called Living Audience, allowing audience tracking and targeting across devices. More
MR software provider FocusVision has enhanced its Decipher survey platform with the addition of several new capabilities, including the ability to upload a Microsoft Word questionnaire straight into Decipher without changing the file format or adding any syntax. More
Retail data specialist The NPD Group has launched its 'Toys E-commerce Tracking Service' in China, covering online sales of toy products. More
Havas Health & You, the marcoms group's healthcare and wellness arm, has partnered with personalized video content creation platform VidMob to launch a Data Science practice. More
In Australia, outdoor advertising company JCDecaux has added facial emotion analysis technology to a panel advertising Yoplait Yoghurt Smoothies, in order to determine whether passers-by have happy or 'hangry' expressions, and dispense vouchers to enable them to sample the product. More
Dynata has launched a platform integrating market research, advertising and marketing solutions which it promises will simplify 'every step in the insights lifecycle' - from audience selection and survey creation to analytics and reporting. More
In the US, enterprise analytics specialist ThoughtSpot has partnered with Nielsen to launch a search and artificial intelligence-driven platform called Retail Insights, designed to help organizations understand and respond to changing consumer expectations. More
US researcher David Butler has launched a consultancy called Birch Healthcare Insights, to help payers, providers and practices understand what is important to patients and consumers. More
In the US, consumer attention analyst Metric Centric has launched a product to help federal agencies manage customer experience and improve service delivery. More
In the UK, international healthcare specialist Adept Field Solutions has launched a new agency called Language Pharmacy, specialising in healthcare market research translations, transcriptions and interpreting. More
In the US, foodservice research and trend insights firm Technomic has begun using AI, machine learning and language processing to create predictive tools identifying menu and other industry trends. More
In the US, video ad effectiveness measurement specialist Ace Metrix has launched a 'Cultural Perception' scoring system, allowing clients to quantify both the positive and negative impact their advertising has on culture. More
US-based TV audience intelligence and data-management platform Tru Optik is to launch a free compliance solution called Privacy.TV, to help CTV advertisers ready for the California Consumer Privacy Act (CCPA), which comes into effect next January. More
Social media listening and analytics specialist Talkwalker has launched a new product called Customer Data +, which allows enterprises to analyze customer conversations from their own first-party data sources. More
In the US, online community and survey tech provider Toluna has launched a specialized practice focused on the needs of the Media & Entertainment industry, led by long-time company exec Patricia Chapin-Bayley. More
Full service agency Opinium Research has rolled out the results of the second '100 Most Connected UK Brands' survey, whilst launching the service in the US. More
US-based experience management company Qualtrics has launched an enterprise insight solution called CoreXM, to help users listen to their customers and employees, understand their experiences and take appropriate action in real time. More
Kantar has expanded its audience activation offer to a broader range of verticals, helping marketers identify and engage the right consumers and deliver improved ROI for data-driven ad campaigns. More
GroupM's data and measurement-driven media agency Essence has announced the expansion of its services across China. More
In India, Kantar and artificial intelligence platform Frrole have partnered to launch a service called 'TGI Social+', which combines consumer profiles from Kantar's consumer survey TGI with social media analytics to provide a 'holistic' understanding of online consumers. More
Continuing our month-long in-depth look at online communities, Nick Thomas talks to InSites Consulting co-founder and CEO Kristof De Wulf about buying UK online research pioneer Join the Dots, its fourth acquisition in 18 months; and about plans for the future. More
Research software firm CMNTY has launched a new version of its community software platform, to help brand and insights professionals wanting to build short or long term online customer communities with 'minimal effort and maximum effects'. More
Edinburgh-based ad measurement and optimization firm TVSquared has partnered with video ad campaign tech platform Extreme Reach (ER), to allow advertisers to measure the performance of impressions served across all ad-supported OTT streaming services. More
Product and pricing decisions analytics company Conjoint.ly has launched an ecological initiative to help offset carbon emissions with every automated service it provides to its clients. Conjoint.ly claims to be the first market research agency to tackle this. More
Reputation analysis specialist Echo Research, the company behind the 'Britain's Most Admired Companies' (BMAC) study, is partnering with Coventry University to extend the research into new areas challenging today's corporate leaders. More
Marcoms giant Interpublic Group has formed a new division, Kinesso, building on its recent acquisition of Acxiom to create data-based marketing applications focused on trust and security, campaign optimization and precision audiences. More
In London, former Save the Children insight leads Tom Skilbeck and Matt Williams have launched a consultancy called Chemistry Insight, dedicated exclusively to charities, movements and brands that 'seek to do good'. More
Canada-based communities specialist Maru/Matchbox has launched a semiotics tool called Brand Emotion, which analyzes large numbers of images and promises to help clients understand what emotions their brand evokes for consumers. More
A group of advertisers including EA, Mastercard, P&G and Unilever has launched a global initiative called the Cross Media Working Group, designed to ensure the advertiser's voice is heard in decisions on cross-media measurement. More
In Washington DC, former NBC colleagues Allan Horlick and Bob Okun have launched an online survey tool called TalkBackTime, which delivers qualitative feedback through user-recorded video clips. More
New York-based technology specialist 451 Research has expanded its reach and coverage to the Middle East and Africa. More
In Edinburgh, UK, qualitative text analysis software firm Quirkos has launched a new cloud service helping universities and large organisations to embrace the SaaS model, and market research organisations to move to flexible working. More
Nielsen Sports has launched an online platform to provide a view of fans' interests, media consumption, brand attitudes and purchasing habits from around the world. More
In the US, out of home (OOH) audience measurement body Geopath has announced that its 'Insights' platform has been approved and launched as the industry currency for OOH measurement. More
Greg Leibon, the co-founder of marketing personalization specialist Coherent Path, has obtained a patent for the firm's mathematical infrastructure, which can be used to map each customer's journey through a 'product space', and guide customers towards product 'discoveries'. More
Market insight consultancy Skopos has made a 'sizeable' investment in UK tech firm HearMe Scientific (HMSL), with the two firms forming a joint venture to focus on the development of apps and platforms for digital engagement and analytics. More
European digital MR services firm Bilendi Group has updated its 'Bilendi Sample Management' platform, with the integration of new functionalities using artificial intelligence. More
Sweden-based holding company Modern Times Group MTG AB (MTG) has announced a partnership with Nielsen, providing sponsorship valuation and media measurement for its esports portfolio companies ESL Gaming GmbH and DreamHack. More
Ipsos has launched a new syndicated Medical Aesthetics Monitor, beginning in South Korea and with plans to expand to Europe and North America. More
UK-based insights agency Kokoro (formerly ABA Research) has appointed former Virgin Media exec Martha Knight as Director of Digital Activation, leading its Digital Customer Experience programmes and UX research. More
Silicon Valley-based SugarCRM Inc., which provides clients with real time analysis of their business communications and data, has announced a new service giving sales and customer service reps contextual information about their customers at the moment they are emailing them. More
Insights partnership RealityCheck Consulting has launched HXi, a new service for CX and decision journey mapping More
Data firm Acxiom has combined with Dun & Bradstreet (D&B) to launch an omnichannel insight and targeting service, 'Work-Life Audiences', promising holistic audience insights and expanded data attributes for more than 30 million consumers. More
Off-line media measurement firm Freckle has announced its integration with newly established Out of Home ad buying and planning specialist Quan Media Group, promising brands detailed advertising attribution for outdoor campaigns. More
GfK has teamed up with digital measurement firm BrandTotal to allow marketers to track social campaigns that target custom segments. GfK says this includes 'dark marketing', highly targeted campaigns invisible to the general public but making up 88% of social media spend. More
Audience-based TV advertising firm Simulmedia has partnered with mobile attribution platform and data marketplace host Kochava, allowing clients to target mobile consumer audiences based on the networks, dayparts and programs they watch. More
Shopper and product experience specialist PRS IN VIVO has expanded its global Luxury Practice, and added the concept of 'Happiness Science' to its behavioral science offering. More
Nielsen has announced a strategic alliance with brand safety and content suitability measurement firm OpenSlate, acquiring a minority stake as part of the deal. More
In India, WPP audience profiling and targeting division Xaxis has announced a digital audience measurement partnership with Nielsen Media, to provide industry-wide third-party verification for its Xaxis View, Video Premium and Audio campaigns. More
Streaming platform and device specialist Roku has expanded its partnership with omni-channel TV advertising and analytics platform Innovid for a new solution to measure daily demographic reach and frequency on TV campaigns run across both Roku's platform and Linear TV. More
Credit scoring and consumer analytics company Equifax has announced a global partnership with utility data aggregator Urjanet, allowing consumers and businesses to share payment data from thousands of utility, telecom and cable providers worldwide. More
US-based video streaming guide Reelgood is launching a measurement division for OTT (over-the-top TV), and brought in former Nielsen SVP of Global Measurement, Mark Green to lead it. More
With elections pending in Canada, professional industry body CRIC has issued standards, specific to the country, for the conduct and release of public opinion research. More
The first of a dozen articles from our 21st birthday celebration feature looking at Online Communities. The inspirational Isaac Rogers, CEO of 20|20 Research talks about blockchain patents; running a cattle ranch; heroes, villains... and mom. Read excerpts here and click through for the full Happy MR podcast. More
Manchester-based kids, tweens and teens specialist Kids Insights has launched its first Asia Pacific business, Kids Insights India. More
Consumer data giant IRI and location intelligence firm PlaceIQ have further extended their partnership, integrating the latter anonymous foot traffic data in the former's Liquid Data loyalty card and point-of-sale analysis platform. More
Recently-formed Texas-based data collection firm Veridata Insights has launched an automated project platform covering the research process from sampling through to dashboards and analytics. More
US-based Leaf Traders is launching what it calls the first self-service survey marketplace for qualitative research into cannabis and hemp markets. More
Customer data pioneer dunnhumby has launched an in-house tech accelerator called dunnhumby Labs (dh Labs), to develop its product offerings in the global retail marketplace. The new business unit will be led by Kyle Fugere, who also heads dunnhumby ventures. More
Schmiedl Marktforschung, the German subsidiary of data collection and research services provider Schlesinger Group, has opened a fully furnished research home in Berlin called 'The Apartment', allowing respondents to test and interact with brands and products in a relaxed, comfortable, home-like environment. More
Boston, MA-based text analysis firm Luminoso has launched Daylight Express, an application offering rapid analysis of unstructured text in surveys, product reviews, call center transcripts and other sources. More
Brighton, UK-based digital consumer intelligence company Brandwatch has unveiled new flagship product, Consumer Research, representing a '$50m investment' and integrating technology from social media analyst Crimson Hexagon, which it acquired last autumn. More
Maru/Matchbox has added an influencer social listening tool, Maru/Lissted, to its proprietary technology platform Maru/HUB, promising to help clients locate the 'true influencers' in communities, and not just 'the ones who create the most noise online'. More
On 29th November 1998 MrWeb - publisher of DRNO - officially launched with the appearance of its first job ad. To celebrate our twenty-first birthday we're publishing special supplements on five major growth areas in the sector, beginning this month with online communities. More
Nielsen has announced it will begin including out-of-home (OOH) audience in its national TV ratings, beginning next September. More
US-based qual insights and technology firm 20|20 Research has won a patent for methods using virtual environments in behavioral research, including the ability to instantly manipulate the environment based on a user's vision patterns and demographics. More
In Washington D.C., former Penn Schoen Berland (PSB) EVP Jason Boxt has launched a consultancy called 3W Insights, helping clients with their branding, messaging and communications strategy. More
Nielsen's music, video and sports tech company Gracenote has launched a solution called the Video ID Distribution System, to help creators and owners of media programming distribute video including movies, TV shows and short-form. More
Enterprise SaaS company Panoramic has raised $35m in funding, as it launches a new marketing intelligence platform designed to simplify the data collection process, automate visualizations and foster collaboration through a single location. More
Cello Health-owned audience intelligence specialist Pulsar has enhanced its TRAC social media listening tool with data drawn from 5.5 million medical conversations taking place on online physician community SERMO. More
US-based Pioneer Intelligence, which helps cannabis industry stakeholders better understand how marcoms strategies resonate with consumers, has launched a product offering insight into the marketing performance of individual brands. More
Comscore is extending its audience targeting solution to include connected TV (CTV), by licensing its data through Adobe Audience Manager, Google Display and Video 360, and Oracle Data Cloud. More
In the US, healthcare market research firm InCrowd has launched an automated qualitative solution called InCrowd Interview, to help researchers obtain insights in 'significantly less time'. More
MR survey processing company ADAPT has partnered with verbatim analysis software company Ascribe to launch a fully automated, text analytics solution called ADAPT CX Snapshot, through which researchers can process unstructured, open-ended text. More
Mobile engagement platform Gimbal has launched a location and foot traffic analytics platform called 'Trends', to provide a view of consumers' physical-world behavior over time. More
In the US, the non-profit Association of National Advertisers (ANA) has launched a division called 'Measurement for Marketers' (MFM), with the aim of ensuring uniformity across the industry's measurement systems. More
Recently formed group STRAT7 has launched a specialist business strategy offering called STRAT7+, based in Stockholm. Martin Hörnqvist, former CEO of toymaker BRIO, joins to lead it. More
UK-based insights and data firm Delineate has launched an audience planning tool called 'bertie', to help both agencies and in-house teams understand and engage with their B2B audiences. More
Social media monitoring and marketing specialist Socialbakers has added a feature called 'Paid Analytics' to its platform, to provide paid social media insights across multiple ad accounts. More
In the US, digital advertising specialist Goodway Group has opened a Data Science and Analytics division which is run by new hires Lluis Canet, Vice President of Data Science and Analytics; and Benjamin Diesbach, Lead Data Insights Analyst. More
In the US, consumer, shopper and retail marketing intelligence provider IRI has enhanced its AllScan Convenience Store Tracking service, with the addition of insight from seventeen of the top twenty convenience store chains. More
In the US, Kantar has partnered with voice app testing platform Pulse Labs, to understand the motivation behind consumers' usage of voice assistant technology. More
In New York, SIS International Research has launched a blockchain consulting division, offering strategy consulting and market research for clients working with the technology. More
Research software firm Confirmit has added a number of new features to its flagship Horizons platform, including 'Fieldwork Reporting' which promises researchers instant access to key information on the progress of their survey projects. More
Global shopper insights agency PRS IN VIVO has launched a product called OmniPath, to enable marketers to map the omni channel path-to-purchase - online and in the physical store - and identify where behavioral design can influence consumer choice and brand growth. More
US-headquartered digital marketing solutions provider Mapp has launched a service called 'Mapp Intelligence' to deliver customer insights to the finance, eCommerce/retail and publishing sectors. More
Consumer data giant IRI has partnered with Vistar Media, which provides programmatic technology for digital out-of-home (DOOH) advertising. The partners will deliver what they describe as a 'breakthrough offering' to measure the direct sales impact of exposure to DOOH ads. More
US-based online ad intelligence firm Pathmatics has rolled out its flagship 'Pathmatics Explorer' product to the UK and Germany, giving publishers and agencies access to previously unavailable panel-based Facebook advertising data. More
In the US, sensory and consumer product research specialist Curion says it has appointed thirty-five new employees this year, supporting rapid growth and the launch of three new services. More
Healthcare research and marketing services provider nuaxia has announced a number of enhancements to improve the speed and scale by which video data can be captured and analysed. More
In the US, software company Hudson MX has partnered with Comscore to enable local TV advertisers to buy inventory against automotive audiences from IHS Markit (formerly Polk), at scale. More
In London, online community specialist C Space has launched a suite of solutions called 'Customer as a Service' (CaaS), which combines multiple sources of data, technology and commercial consultancy to understand the customer and place them at the heart of the organisation. More
Consumer and audience insights company Vividata has partnered with mobile research technology firm RealityMine, digital data collection specialist Delvinia, and Ipsos, to launch what it calls the first passive panel of its kind in Canada. More
US-based cannabis industry data and analytics provider Headset is launching its competitive intelligence tool, Headset Insights, in Canada. More
Cambridge Analytica's former Lead Psychologist Patrick Fagan has teamed up with former ad agency execs Dan Thwaites and James Cragg to launch an audience behavioural change business called Capuchin. More
In India, WPP and its insights and data arm Kantar have rolled out not-for-profit, cross-industry organisation, the Institute for Real Growth (IRG), to offer senior business leaders in local companies help with their growth strategies. More
US-based pharma and Healthcare research and data firm SHC has added two new apps - PM Assist and Email Relay - to its offer, and bundled them with existing services in a new suite called HealthTech AMP. More
Independent fieldwork agency Nordic Viewpoint has opened a new viewing facility in Stockholm, Sweden, adding to its existing base in Gothenburg. More
US firms LoopMe and Numerator have partnered to offer 'traditional' retailers ad campaign attribution and in-flight optimisation, using off-line purchase data. More
Interactive content specialist Insticator has enhanced its platform with the addition of audience analytics to support publishers' engagement and revenue strategies. More
Online qual research specialist Aha! has integrated Zoom video conference call technology into its MR solution, enabling users to conduct live webcam conversations with consumers and gain insight into the behavior that drives buying decisions and product usage. More
In the US, software platform SurveySparrow has partnered with online gifting platform Rybbon in a deal which allows users to create mobile-first surveys and automate the process of respondent incentive delivery. More
Comscore has partnered with location intelligence provider PlaceIQ to launch a suite of solutions called Movie Lift, designed to help media buyers and sellers better understand the impact of TV, desktop and mobile marketing campaigns on driving consumers to the movies. More
Directions Research and its qualitative insights and innovation consultancy SEEK have launched a qual-quant approach called IdeaSprint, which they claim generates hundreds of ideas and validates them with real-time consumer and peer feedback in just one day. More
In Brazil, Dentsu Aegis Network-owned digital marketing agency Isobar has launched what it describes as the first programmatic advertising service for print. Through the service, advertisers can deliver personalized ads to consumers based on their reader profile, geolocation and the time of day. More
Hamburg, Germany-based MR agency quantilope has launched a fully-automated TURF model, helping clients to maximise the consumer reach of new products and marketing campaigns by identifying the best combination of attributes. More
Kantar is launching the 'Great British Podcast Tracker', billed as the country's 'first longitudinal service' measuring consumer behaviour and attitudes to podcasts and providing a continuous, representative, single source of insight, from September. More
Digital research firm MetrixLab has appointed four Regional Managing Directors: Angela Morgans for Europe, Rebeca Dreicon for LATAM, Rob Valsler for AMEA, and Kevin Moran for North America. Meanwhile two new teams will focus on innovation in the company's product portfolio. More
In the US, data collection and fieldwork services firm Opinions Ltd has opened its newest testing center, in Staten Island, New York. More
In the US, the developers of campus safety app Drunk Mode have launched a location data company called X-Mode. More
In London, innovation specialist Clarivate Analytics has launched a service called Cortellis Digital Health Intelligence, to provide insights about virtual solutions that enable health management or patient care in real-life settings. More
In New York, survey and customer insights software provider FocusVision has updated its Decipher survey platform with the addition of an automated sample solution called Sample Marketplace. More
In San Francisco, consumer health and wellness publisher Healthline Media has hired Laurie Dewan as Vice President of Consumer Insights, responsible for building a new Customer Insights and Analytics function and recruiting a team of researchers. More
Nielsen is to provide what it calls the industry's first holistic view of the US pet retail market. More
US marketing and data tech company SRAX has signed a joint venture agreement with Mumbai-based professional service and workforce outsourcing provider Melstar Information Technologies, through which SRAX will launch its BIGtoken consumer data platform in India. More
Nielsen has rolled out 'Continuous Diary Measurement' (CDM), with the first data delivery in five of 46 audio markets converting to monthly reports from the July 2019 survey. More
Cincinnati, OH-based full service firm MarketVision Research has launched a proprietary survey solution to meet the needs of the blind and visually impaired. More
US-based TV attention measurement company TVision has launched a solution to capture and measure second-by-second, person-level viewing behavior from streaming activity. More
GfK and Segment of One (SO1) have jointly developed an artificial intelligence-based solution called Attribution+, to enable grocery and drugstore retailers to gain intelligence on shoppers. More
Digital marketing technology firm IgnitionOne has launched a customer data and media consultancy which will offer data integration, audience management, paid media management, ad operations, creative and analytics. More
Kantar has launched a dedicated analytics practice in Australia, to help local clients solve business problems using a range of data sources. More
In the US, personalization platform SmarterHQ has launched a feature called Wishlists & Favorites, to enable clients to re-engage customers who are displaying intent to purchase specific items. More
London-based video analytics specialist Streamhub has partnered with audience researcher Video Research to launch a data management platform (DMP) called 'catchup analytics', for broadcasters and agencies in Japan. More
Not-for-profit sector specialist Pursuant Group has launched a division called Pursuant Insights, offering analytics solutions for marketers and fundraisers. More
'Core experience' analysis specialist Qualtrics has added new capabilities to its purchase decision analysis solution Conjoint XM. More
Social media marketing agency Social Chain has launched a market research consultancy, Social Chain Data, which will tap into the parent company's expertise to help clients analyse their audiences and markets. More
In Canada, digital marketing agency DAC has launched a specialist analytics practice called Proove Intelligence, which will activate what it calls 'under-utilized' client data to drive business growth. More
In the US, measurement and analytics company StreamMetrics has launched what it describes as a 'first' in esports audience measurement. More
In the US, employee engagement, retention and performance platform Culture Amp has launched a prediction engine which forecasts employee performance and turnover risk. More
In the UK, data-driven performance marketing agency Merkle has launched a tool called Pando Planning, which it says places connected customer data at the heart of every planning decision. More
Digital media analytics specialist Quotient has launched a solution giving consumer packaged goods (CPG) brands consumer purchase history and intent data, from which to build targetable shopper segments for use in digital advertising. More
Nielsen has entered a partnership with digital media analytics specialist Quotient Technology, whose purchase intelligence will be integrated into Nielsen's own audience and performance measurement solutions, creating a new industry omni-channel data set. More
Ad tech and digital marketing solution provider Datawrkz has launched a customer data management and analytics platform called Vizibl CDP, for small to medium-sized businesses. More
Ipsos has launched an 'Innovation Testing' service, founded on behavioural science and promising to help users 'successfully compete in today's omnichannel world'. More
British-based tech-led insight agency FlexMR has launched 'NumbersMR', which analyses numerical data from a range of sources including surveys and member database fields and is billed as the first in a comprehensive line of analysis tools. More
Consumer insights firm PRS IN VIVO has launched the BEQual Toolkit, which applies behavioral science to projective qualitative research techniques using tablets and real-time feedback. More
Kantar has expanded its Worldpanel ComTech smart speaker consumer panel, to measure purchasing and usage trends in the Australian market. More
In the US, research organization Reputation Institute has launched a solution called Employer RepTrak, to measure the reputation of companies as employers. More
In New York, advertising software company Top Inc. has launched a direct-to-consumer voting app called Topvote, through which clients can collect user-generated content and consumer feedback. More
In the US, TV content demand measurement platform Parrot Analytics has partnered with Spanish television-industry consultancy GECA to gauge content demand and trends across emerging markets, particularly those in Asia. More
In the US, ad technology company Jinglz is launching an artificial intelligence-driven audience insights platform called CampaignTester, allowing marketers to test and measure the emotional reactions of audiences at scale. More
Customer experience management software and solutions firm MaritzCX has launched a tool called the Patient Experience (PX) Platform, which allows healthcare organizations to integrate, view and analyze patient data from multiple sources and surveys. More
Microsoft has tapped its experience of helping business to test the impact of IT changes, to develop a campaign testing service called Experiments, to be offered shortly to users of its ad platform. More
In the US, research and strategy consultancy LRWGreenberg has announced the formation of LRWGreenberg Gaming, a team led by Vice President Collin Leirvik and focused on what the firm says is 'now the dominant force in global entertainment'. More
Australian retail chain Woolworths has officially launched a standalone media business, Cartology, which will run a network of digital screens across supermarkets nationwide, and offer performance tracking modelling to assess campaign effectiveness. More
New York-based firm Dstillery has shut down its Demand Side Platform, to focus the business entirely on selling custom cross-device audience segments, citing commoditisation in the DSP business, and disproportionate basic costs for smaller players. More
In Nashville, TN, qual insights and technology business 20|20 Research has launched QualLink 4.0, a proprietary API technology which integrates quant surveys and other online data resources programmatically with its QualBoard 4.0 solution. More
Florida-based shopper intelligence and personalized digital firm Catalina Marketing has partnered with LiveRamp to develop new audience segments and measurement offerings for US CPG marketers, for launch this quarter. More
New York-based social media tracker Unmetric has added new 'outlier detection' capabilities to its 'Analyze' package, allowing digital marketers to identify and analyse particularly high-engagement content on Facebook, Instagram and Twitter. More
Media and analytics firm Crossmedia Inc. has announced a partnership with former MDC Partners CMO Bob Kantor to launch a collaborative marketing services network called Dawn, with four members agencies already included and more to be added soon. More
Digital transformation and eCommerce services firm transcosmos inc. has partnered with Tokyo-based software provider SOOTH Inc. to launch a video ad analysis and optimisation product, 'GAZE HACK', based on eyetracking. More
In Sydney, Nielsen has announced a number of enhancements to its Homescan consumer panel, which measures purchases across the various channels making up Australia's grocery sector. More
In the US, consumer intelligence firm has announced a new release of its CoreText Analytics software, adding sentiment analysis. More
Commercial Radio Australia (CRA) has launched a new reach and frequency tool allowing advertisers to target the 36% of consumers who do not live in the country's major metropolitan areas. More
Indonesia-based research and neuroscience start-up Neurosensum has followed up a recent $1.8m funding win with the launch of a new research tool, SurveySensum, and says it aims to double its size to around 90 employees by the end of the year. More
The marketing software business sold in April by IBM has a new name, Acoustic, following the completion last week of its acquisition by private equity firm Centerbridge. More
In the US, Jeffrey Henning's Researchscape International has launched ResearchStory, a new AI-powered tool to help MR execs generate quick, accurate and detailed reports based on their findings. More
US-based meeting and incentive management firm Creative Group, Inc. has announced the launch of a new Design & Insights practice, which will bring insights to bear on program design. Melissa Van Dyke has been appointed as VP leading the new unit from August 26th. More
Automated MR platform Zappi and insight marketplace and MR tech provider Cint have announced a partnership to provide 'an integrated technology solution' giving Zappi customers results 'even faster than before, within hours', at much-reduced cost and with 'total control of their data'. More
Dallas-based full-service agency Beanstalk Digital has expanded its offering with the launch of a new data arm, Beanstalk Predictive, led by Chief Strategy Officer Matt Murphy and fuelled by a partnership with London-based AI-driven social media analyst Buzz Radar. More
Jumia, a pan-African e-commerce platform, has announced a link-up with UK-based analytics specialist Contentsquare, aiming to help clients provide seamless on-site experiences to customers and rapidly identify potential problems. More
US Hispanic consumer-targeted ad platform H Code has launched an 'Intelligence Center', providing brands with access to proprietary data collected from the company's 32 million monthly users and 5,000 English and Spanish-language panelists. More
WPP-owned Kantar has launched a number of services to help marketers directly integrate their own datasets with data from its TGI consumer survey, to give enhanced audience profiling for campaign planning and digital media activation. More
Online community and survey tech provider Toluna has partnered with digital rewards company NeoCurrency to enable its 'influencers' to receive the latter's bitcoin gift cards in exchange for sharing their opinion on brands, products and services through the Toluna Community. More
Nielsen has launched the 'Nielsen Podcast Listener Buying Power Service', enabling clients to profile shows using program titles collected from subscribers, in order to connect specific types of listeners with particular advertisers and specific program-level insights. More
Social media monitoring and marketing platform Socialbakers has launched a content insights and analysis platform called Content Hub, through which marketers can use artificial intelligence (AI) to collaborate, plan and create engaging content for their target audiences. More
In the US, digital marketing and consumer data management platform SRAX has launched a new offering, to help clients target and reach luxury consumers at luxury retail stores, and 'high-end' art, music, film, fashion and sports events. More
Nielsen and retail and consumer goods image recognition and analytics firm Trax have launched three new offerings, designed to provide US brands with access to both episodic and continuous views of shelf conditions. More
In Canada, the government has created the Canadian Statistics Advisory Council, which will provide its Chief Statistician and the Minister of Innovation, Science and Economic Development with advice on matters concerning the overall quality of the country's national statistical system. More
Comscore has announced the Malaysian roll-out of its Video Metrix Multi-Platform service, which provides a single, unduplicated measure of digital video consumption across smartphone, tablet and desktop devices. More
Insight exchange and tech platform Cint has announced a strategic partnership with data platform company Syno International, adding to the former's presence in APAC and EMEA, and to the survey audience available for clients of both firms. More
In Mumbai, audience currency body BARC India has this week begun reporting viewership from free and pay platforms separately. More
Sky Media, the ad sales arm of communications company and broadcaster Sky, has launched a solution to enable media agencies and advertisers to plan, report and evaluate elements of their TV campaigns. More
Consumer data giant IRI has launched an automated 'Always-on Marketing Mix Effectiveness Platform', to provide FMCG manufacturers with continuous access to market data, analysis and insights. More
Automated consumer insights platform Zappi has launched a tool called Optimize Reach, which uses TURF analysis to understand the combined reach of text-based stimuli, eliminating the need to manually re-run possible scenarios. More
Consumer insight platform OnePulse has launched a new subscription model through which clients can send unlimited three-question consumer research micro-surveys for a flat monthly fee. More
Consumer data giant IRI has launched an automated, on-demand platform called the Media Profilers Application, to help FMCG brands, their media agencies and media owners isolate and measure the effects of their media campaigns in the market. More
Management consultancy Deloitte has announced that its creative agency Heat has launched a division called Heat AI, using machine learning to uncover online social media trends and conversations. More
National audience currency provider BARC India has announced the launch of 'PrimaVU', a product designed to measure viewing in 'premium homes' and offered as a separate product from the ad currency service. More
Experience management company Qualtrics has added API-driven survey programming capabilities to its Research Core insights platform, with the aim of helping users spend less time designing surveys and more time drawing and acting on insights from the data. More
Consumer intelligence and measurement company Cuebiq has launched a solution allowing clients to provide verifiable proof of their compliance with the EU's GDPR and the California Consumer Privacy Act (CCPA) in their use of its products and services. More
Digital data collection specialist Dynata has launched a multi-supplier, automated research platform called Dynata Marketplace, through which researchers can combine the firm's first-party consumer data with that of multiple third-party providers. More
Outdoor ad company JCDecaux's Singapore subsidiary has launched a mobile intelligence-based metric called Streetside Audience Measurement (SAM), which the business claims delivers more accurate and recent data than existing out-of-home (OOH) measurement systems. More
In the US, technology intelligence firm HG Insights has signed an agreement with professional networking site LinkedIn to help digital marketers better target prospective customers and increase response rates with more relevant ads on the LinkedIn platform. More
Marketing and innovation consulting specialist TD Reply has developed a business intelligence solution called China Beats, promising companies an in-depth understanding of the Chinese market and its players. More
Comscore and consumer media research lab MediaScience have announced a partnership to examine how and why cross-platform advertising works, while providing measurement of audience size, behavior, engagement and effect. More
Social media monitoring firm Brandwatch claims to have launched a new category called 'Digital Consumer Intelligence', which combines social media, (other) digital, survey and first-party data and applies artificial intelligence and data science techniques to generate new customer insights. More
British-based tech-led insight agency FlexMR has launched a line of 'Empowerment services' to help research teams embed and promote the role of insights across departments, through methods including the development of bespoke, branded research playbooks. More
Verbatim analysis software company Ascribe has teamed up with Hamburg, Germany-based market and social research firm ASKi-Data to launch a new text analytics tool, ASKi-Data CX Snapshot. More
In the US, marketing strategist and management consultant Ben Walters has launched a company called Pioneer Intelligence, which will use data to benchmark and explore the marketing performance of consumer-facing cannabis brands. More
Mobile marketing and ad tech firm Sinch has launched a new division combining data-driven insights, creative services and technology to help brands strengthen customer relationships through personalized videos and other content delivered to their mobile devices. More
Consumer insight specialist Numerator has expanded its Premium People Groups to include new categories including LGBTQ+; 'unique groups' such as caregivers and military families; category specific insight like social drinkers; and smaller subsets such as sports fans by team. More
Nielsen-owned media and entertainment data provider Gracenote has launched a service helping entertainment providers understand the TV shows and movies that viewers want to watch, so that they can promote them from within their catalogs. More
Consumer data giant IRI has expanded its collaboration with marketing tech company 4C, to help advertisers better target cross-channel video planning and buying. More
US customer experience research specialist Corporate Insight has launched two new products: the Health System Monitor, which analyses patients' digital journeys; and Health Plan Mobile Audit, to benchmark analysis of insurers' mobile app experience. More
In the US, video ad effectiveness measurement specialist Ace Metrix has launched an approach which quantifies the level of 'cultural sensitivity' portrayed in advertising. More
Global shopper insights agency PRS IN VIVO has launched a suite of research services called Accelerated Behavioral Insights, which combines technology, category experience and human expertise to guide NPD, shopper and packaging development. More
In London, MR technology company QuenchTec has appointed long-time industry exec Dennis Sewberath as Technical and Creative Research Consultant. The firm has also added its Chatbot Survey Builder to its survey platform. More
WPP-owned Kantar has launched four big data and artificial intelligence-based solutions, to help brands, ad agencies and media companies build and measure campaigns across the entire marketing lifecycle. More
Data-driven performance marketing agency Merkle has launched its Merkle Wallet transaction data tool in the UK, allowing clients to understand online and off-line consumer spending patterns for both their own brand and key competitors. More
Mobile research firms RealityMine and MFour have partnered to launch a solution called 'Connected Consumer Data', providing clients with a single-source continuous data set that combines observed digital and location behavior with validated surveys. More
WPP media agency network Mindshare has launched a 'NeuroLab' in its New York office, using EEG and Galvanic Skin Response technology to measure second-by-second, non-conscious neurological responses to brand stories and media. More
US-based web personalization software provider Monetate has appointed a CMO; and strengthened its collaboration with digital experience insights platform Contentsquare, promising global brands 'better personalisation, stronger ROI and improved lifetime value of customers. More
Audience measurement and DMP supplier Tru Optik has launched a service called the Political Data Cloud, allowing advertisers to use OTT and streaming audio to target specific voter groups on criteria such as party affiliation, past voting behavior and issue orientation. More
London-based agency DigitalMR has launched a monthly social media intelligence report for the banking sector. More
US-based data-driven marketing firm MediaMath has launched a solution which targets video campaigns based on viewer context, reaching audiences who are watching correlated and relevant programming. More
Facebook has launched a reward-based market research app called 'Study from Facebook', through which users can sell data on how they use competitors' apps. More
Enterprise software giant Oracle has added 'Size Profile Science' features to its Retail Science Platform Cloud Service; using data science and machine learning to provide fashion retailers with a view of demand for sizes and styles across each store location. More
Marketing technology consultancy Lev has partnered with Salesforce-owned marketing intelligence provider Datorama, to launch a Marketing Performance Management practice which will help customers measure marketing effectiveness. More
BARB, the UK television audience measurement currency, has commissioned Kantar to install its 'Focal Meters' technology into the BARB panel of homes. More
Former Edelman CEO David Brain has co-founded a market research firm called Stickybeak in New Zealand, in partnership with pollster David Talbot, designer Kyle Hickey, and technology specialist Brody Nelson. More
In New York, programmatic ad tech provider Mobiquity Technologies has launched a measurement tool called AdTribute, to help marketers identify in-store, bricks-and-mortar footfall as a result of exposure to digital advertising. More
US-based enterprise data and digital transformation specialist LatentView Analytics has launched a new AI-based conversational analytics platform called Casper, giving employees across a client firm easy access to customized reports and insights in visual, text or voice form. More
UK broadcaster Channel 4 is developing a data product - currently codenamed 'Project Agora' - allowing advertisers to match their own custom audience segments across the channel's twenty million active registered viewer base, in a cookie-less, GDPR compliant way. More
New York-based consumer insights specialist MRI-Simmons has announced a partnership with New Jersey social media metrics and off-line word-of-mouth specialist Engagement Labs, helping marketers to activate their off-line brand advocates and influencers and 'seed' new conversations. More
Media and entertainment insights provider MIDiA Research is launching a tracking platform called MIDiA Index, bringing together audience insights, trends and other data to help networks and agencies understand the impact of TV programmes. More
Nielsen has added Nielsen Scarborough USA advanced audience segments to the national version of its cross-media planning solution Nielsen Media Impact (NMI), to help marketers and media companies connect with their best consumers and maximize their cross-media buys. More
Comscore has rolled out its Brand Survey Lift ad impact evaluation solution to six international markets - Brazil, Canada, India, Mexico, Spain and the UK. More
Digital ad industry body IAB Australia has endorsed Nielsen for its introduction of video audiences for tagged content within its Nielsen Digital Content Ratings (DCR) service; enabling users to understand reach and engagement through two second and 30 second minimum video view-time filters. More
Mintel-owned competitive intelligence provider Comperemedia has launched a solution called Omni, providing real-time, cross-channel data collection down to product level across thirteen marketing channels. More
Kantar has set up an International Election Team, to provide forecasting, research and commentary for elections across the world. More
Shopper intelligence specialist Catalina Marketing has partnered with TV data provider Samba TV, to integrate shopper behavioral data and video viewing insights at 'massive scale', encompassing tens of millions of households and billions of data points. More
In Australia, Nielsen has combined its Consumer & Media View (CMV) and SportsLink products to launch a tool called FANLINKS, linking sports fan engagement insights with profiling data across the retail, media and sports industries. More
Nielsen is extending its Digital Ad Ratings for YouTube's mobile app to 26 more countries, bringing the total to 34. More
In Australia, the Board of out-of-home measurement system MOVE is to invest $1.3m into a neuroscience study as part of the development of a new digital OOH measurement metric. More
In the US, life sciences specialist Beghou Consulting has opened a Marketing Research practice, and hired pharma researcher Esin Izat to lead it. More
Respondent access specialist Maru/Blue has expanded its Qualitative Community to the UK, where it will provide access to what it describes as 'articulate' respondents. More
New York-based social media intelligence firm Unmetric has launched image analytics capabilities that enable digital marketers to identify the most engaging objects and colors in images that they, or other brands, post on social media. More
In the US, J.D. Power has partnered with DIY survey software company SurveyMonkey to help businesses tap into those insights from automotive owners and potential buyers which can be missed through traditional survey channels. More
Consumer data giant IRI and product data specialist Label Insight are joining forces, to provide CPG manufacturers and retailers with more detailed insight into product performance based on nutrition and ingredient label data. More
New York-based SIS Research has launched a platform called 'SIS Data Science', which will use techniques including advanced analytics and data visualization to run its worldwide panels 'more efficiently and accurately'. More
Consumer insights and innovation platform Batterii has launched a co-creation app, through which users can record video responses to company questions, details about product in-usage experiences, consumer shopping journeys, and home research. More
Ad monetization platform Smart has integrated the Nielsen Marketing Cloud into its ad tech stack, to allow publishers to target precisely defined audiences within their programmatic and direct campaigns. More
Consumer insights specialist MRI-Simmons and personality, ethnic identity and behavior analyst EthniFacts have partnered, to develop a tool called the 'Big 5 Personality Suite', which uses consumers' innate personality characteristics to deliver more personalized targeting strategies. More
In Chicago, the Professional Convention Management Association (PCMA) is launching a service called BEAM, to provide insights into industry trends and behavior around the business events sector. More
London Underground operator TfL has announced it will use a WiFi tracking system to chart and analyse the movements of passengers, using existing wifi beacons installed in 260 stations. More
Nielsen's innovation division BASES has launched a new service called Retail Ready, to help packaged goods manufacturers of all sizes compete for shelf space for their new products. More
In the UK, Tesco-owned customer data science company dunnhumby has partnered with the publication Retail Week to launch a study of what customers want from their food shopping experiences. More
In the US, research technology and services provider 20|20 Research has launched its Lean Community solution, through which researchers can grow their community over time, avoiding the up-front expenses of a traditional research community. More
Online sampling and digital data collection company Dynata has launched a new unit called Dynata Solutions, with a focus on product innovation and development of first-party data for marketing services initiatives. More
Veriglif, a New York-based company which promises to 'unlock value for buyers, sellers & creators of personal data', is emerging from 'stealth' mode and beginning a rapid push towards full commercialization. More
In the US, Kantar has partnered with healthcare market intelligence specialist Komodo Health, to develop data-driven artificial intelligence (AI) tools linking clinical encounter and patient reported outcomes data, and improve patient outcomes. More
In the US, consumer intelligence company Quester has launched a service using Amazon's virtual assistant Alexa to conduct one-on-one interviews with consumers in households with smart speakers. More
In the US, mobile ad targeting specialist 4INFO has integrated Inscape's viewing data from more than eleven million smart TVs into its platform, to help marketers match it with other online and off-line data. More
US-based Qualtrics has launched an on-demand learning platform called Experience Basecamp, to help organizations develop experience management (XM) skills. More
Netherlands-based full service agency DVJ Insights has launched an automated test for measuring the strength of a visual design or logo, within its Easy2survey platform. More
US marketing and advertising agency Mediagistic has launched a suite of advertising solutions called AdFluence, using real-time data from weather, airlines, live television and sports to launch ad campaigns when conditions are 'perfect' for targeted audiences. More
Mobile research tech firm RealityMine has rolled out a service called RealLife Data Feeds, offering measurement for Walmart's US web site and app, alongside more extensive Amazon shopper data. More
US-based panel and digital MR specialist eCGlobal Research Solutions has partnered with audience research systems developer Immetrica to launch a solution called 'Alldience', measuring consumption of multiplatform media content. More
In the UK, five independent consultants have come together to launch a new research group called Insight Leaders. More
Nielsen is rolling out its Local Nielsen Media Impact (Local NMI) solution to nineteen additional markets. More
In San Francisco, management consultancy Bain & Company has opened a Media Lab, and launched an AI-driven analytics platform called Mensio, to analyze TV advertising and sponsorships. More
Organisations from India, Japan, France and Canada have teamed up to launch GAMMA, the Global Alliance for the Measurement of Media Audiences. The new body, headed by Global MD Brad Bedford, aims to align operational processes and technical standards in the sector. More
Santa Monica, California-based analytics firm Measured has launched out of stealth mode, after two years of development and testing of its platform, which helps clients optimise their marketing mix using always-on A/B experimentation. More
Location intelligence tech company Ubimo has partnered with WPP's digital OOH ad network Kinetic, to provide real-time audience data for out-of-home campaigns. More
California-based consultancy Greenberg Strategy has launched Greenberg Inside, a solution to help organizations assess and improve their workplace culture, with two main areas of focus - Employee Strategy and Leadership Strategy. More
Pharma data giant IQVIA has launched a range of solutions called MedTech, offering dedicated tools and services for the medical device and in vitro diagnostics market, and for companies with combination products. More
Purchase intelligence platform Cardlytics has appointed former Facebook and Google employee Nate Bucholz as VP of eCommerce advertising partnerships. More
Business intelligence, research and events group Informa plc has formally launched a new division, Informa Tech, bringing together research, media, training and events brands from across the group to serve the global Technology community. Gary Nugent serves as the new unit's CEO. More
Social media intelligence firm Brandwatch has unveiled a new flagship Consumer Research product, bringing together its original intuitive front-end with the machine learning techniques and historical data archive of Crimson Hexagon, with which it merged last autumn. More
Dynata has partnered with local audience data specialist Eyeota to offer access to hard-to-reach global B2B and consumer audiences at scale. More
In the US, The Wharton School of the University of Pennsylvania has established a unit called Analytics at Wharton, using an anonymous $15m gift to bring together the school's teaching, research, and industry engagement initiatives to generate business insights. More
In New York, consumer insights specialist MRI-Simmons has launched an audience analysis tool called Sales Catalyst, to provide researchers with data visualizations through which to quantify the value of their audience. More
US-based fieldwork firm ISA (Interviewing Services of America) has opened a 110-station call center in Las Vegas, Nevada, bringing its nationwide dialing capacity to 310. More
Melbourne, Australia-based tech-driven research agency Cubery has rolled out its platform in the US and UK. More
London-based YouGov has partnered with the Bennett Institute for Public Policy at Cambridge University and The Guardian newspaper, to release a new study on globalisation and populism. More
Comscore has expanded its box office measurement service to west and southern Africa, providing data for nine African countries including South Africa, and Nigeria where the film industry is known as 'Nollywood'. More
In Edinburgh, newly formed agency 56 Degree Insight has partnered with Kantar's omnibus team, to provide the local knowledge needed to ensure Kantar's Scottish Opinion Survey can continue. The new firm will also support Kantar's OnlineBus Scotland omnibus. More
US-based LGBT+ business network Out Leadership has launched a service called the 'State LGBT+ Business Climate Index', aiming to demonstrate to stakeholders how harmful discrimination is to businesses and to talent, and how beneficial inclusive policies can be. More
In the US, enterprise survey software company SurveyGizmo has partnered with digital incentives and rewards platform Rybbon to help users increase response rates to surveys. More
Kantar and content discovery platform Flipboard have partnered to offer brands a view into consumer engagement patterns across thousands of publishers and content creators. More
Research and analytics firm M Science has launched TRAFFIC, a solution offering in-depth analysis of footfall trends, via an exclusive partnership with location intelligence platform Placer.ai. More
Ipsos is extending its syndicated Severe Asthma Therapy Monitor to Japan, the first country covered in Asia; and says it will add China later this year. More
In the US, consumer data provider Neustar has integrated TiVo TV viewing data into its Multi-Touch Attribution and Unified Marketing Analytics solutions, to provide brands with household-level TV viewing analysis. More
In Canada, insight tech business Rival Technologies is launching a mobile and messaging insights and engagement platform called Chat Lab. More
French audience measurement agency Médiamétrie has launched a solution called Data Profiling, using AI to allow targeting of ad campaigns on catch-up TV through a box or online. More
In the UK, location planning specialist CACI has teamed up with behavioural measurement data provider Huq Industries to add new on-demand geo-behavioural insight capabilities to ifs offer. More
In the US, DIY research and ad measurement company Survata has combined attention data from Oracle Data Cloud's Moat Analytics ad-viewability solution to its own ad measurement platform, in order to understand how advertising attention correlates with brand impact. More
Consumer data giant IRI has launched a tool called the In-Flight Measurement Optimization solution, giving CPG manufacturers and retailers real-time, purchase-based insights into ongoing digital marketing campaign performance. More
In the US, focus group facilities and recruiting services company L&E Research is to open an office in Austin, Texas on May 6th. More
In the US, consumer data provider Neustar has appointed Gregg Galletta as Vice President of Data Strategy, to lead the overall strategy behind its Identity Resolution solutions, including the OneID platform. More
US-based consumer insight specialist Numerator has added psychographic and media consumption data to its platform, to provide brands and retailers with an understanding of their target consumers and where best to reach them. More
In Canada, a non-profit organization called SYNAPSE C has been established, to help cultural and arts organizations better understand audience behaviour through data analytics. More
In the US, mobile research specialist MFour has launched a tool called ExperienceCheck, to help retail and restaurant brands understand what needs to be improved or optimized - from product placement to staff performance, store ambiance and checkout experience. More
Harris Interactive has expanded its New Product Development (NPD) Express suite of solutions with the addition of a tool called 'Price Express', through which companies can apply consumer insights to determine costing strategies for their products and services. More
TV performance measurement company TVision has launched its Performance Metrics Platform, adding second-by-second viewing and attention data to make campaign and ad-level metrics available for brand marketers. More
US-based insights and analytics firm J.D. Power has partnered with digital intelligence specialist Centric Digital, to develop new digital experience measurement solutions. More
Outdoor advertising company JCDecaux has introduced an international solution for the airport industry called AAM (Airport Audience Measurement). More
In the US, retail data specialist NPD has launched a tool to help retailers understand where they have permission to price items differently from the rest of the market. More
In the US, mobile engagement platform Localytics has launched a 'Personalization Performance Calculator', to help brands understand the level and impact of their mobile personalization efforts. More
In the UK, retail data specialist The NPD Group has partnered with travel intelligence specialist ForwardKeys to launch its Traveller Statistics platform, with the aim of helping companies better access and understand passenger data. More
Thrive Global, which aims to help people and companies improve well-being and performance, has partnered with business software firm SAP and experience management agency Qualtrics, to launch the Thrive XM Index, linking people's experience of an organization to its business performance. More
Comscore has released advanced segmentation data for digital audiences in Canada - through the Vividata psychographic segmentation tool - providing media buyers and sellers with the ability to identify and reach online consumers based on their offline interests, attitudes and behavior. More
In Canada, recently launched public opinion research specialist Angus Reid Global has opened a Public Affairs Research division, and named Demetre Eliopoulos as Senior Vice President and Managing Director of the new practice. More
Automated consumer insights platform Zappi has launched a digital advertising tool called 'Zappi Creative Digital', which allows customers to assess the potential of creative campaigns within hours before committing budget. More
David Burrows, former Board Director at consumer and cultural insight agency Flamingo, has set up his own consultancy, Zoetrope, offering cross-cultural human insight, to guide brand strategy, innovation and communications development. More
Kristin Luck, former President and CMO of US-based quant MR tech firm Decipher and founder of not-for-profit organization Women In Research (WIRe), has set up a management consultancy called ScaleHouse, to guide marketing and analytics firms through all stages of growth. More
UK-based video intelligence platform LivingLens has released a 'blurring' option, developed to overcome a number of privacy and permission issues, such as when an end brand can't be revealed during the fieldwork phase of a project. More
Kantar has partnered with eCommerce performance analytics firm Profitero to create a suite of services to help clients manage their eCommerce and omnichannel investments. More
Nielsen is rolling out its Marketing Cloud in Australia, to help clients digitally profile and activate their audiences across Nielsen's 86 categories and groups, as well as across the firm's understanding of consumers' attitudes, intentions, demographics and media behaviour. More
DIY research company SurveyMonkey has expanded the text analysis capabilities of its platform, adding machine learning and natural language processing technology to help enterprise customers uncover business insights. More
London-based insights agency Network Research has changed its name to 'Motif', and launched a new 'Loyalty Landscape Framework', designed to understand what drives customer loyalty and how it impacts purchasing behaviour. More
Ipsos has launched Simstore, a suite of automated virtual shopper and packaging solutions to help clients understand how shoppers make decisions, improve navigation and optimize retail conditions and package designs. More
In North America, consumer intelligence firm Maru/Matchbox has launched a Digital Media Measurement solution, to help clients evaluate campaigns and understand how content, channels and brands interact to deliver effective communication. More
San Francisco-based consumer research and neuromarketing platform CoolTool has launched an app called UXReailty, to help clients create their own 'universe' of insights while users interact with mobile sites and apps. More
New York-based cross-channel media analytics specialist C3 Metrics and data and digital CRM agency Havas helia have partnered, to develop what they claim is the industry's first CRM attribution product. More
Nielsen has launched a Behavioral Sciences Institute, with the aim of educating leaders across industries on 'the power of conscious and nonconscious decision making'. The Institute will sit within, and tap the data library of the company's Consumer Neuroscience division. More
machineVantage, the company launched in 2016 by NeuroFocus founder A.K. Pradeep to develop AI and machine learning-based solutions across business operations, has announced ten new products focused on innovation in marketing and new product development. More
The NPD Group has expanded its Retail Tracking Service for a detailed view of the US health and fitness equipment market, with data immediately available including three years of historical comparisons. More
Dynata has released the first edition of a Global Trends Report, which benchmarks the environmental, societal and psychological attitudes that impact people's participation in research. More
In China, Nielsen and eCommerce giant JD have signed a data-sharing agreement, and launched a big data product called Online Pricing Optimizer (OPO), to help brands evaluate their pricing on the JD platform. More
Business intelligence, research and events group Informa Plc has launched a corporate venture capital fund, which will make early-stage investments in the 'knowledge and information economy'. More
In the US, TV ad impact measurement company 605 has expanded its national dataset to include more than 20 million households across all 210 designated market areas nationwide, through the addition of viewing data from TV intelligence company Inscape. More
Software giant Adobe has launched what it describes as the industry's first real-time platform for customer experience management (CXM). The tool uses customer profiles to deliver personalized experiences. More
Harris Interactive has partnered with corporate, HR and B2B comms agency Epoka to measure voting intentions ahead of the European elections taking place in France on 26th May. More
US and Israel-based B2B customer data platform Leadspace has teamed up with enterprise data and analytics provider LiveRamp to launch a persona level ad targeting service. More
Ipsos has announced the Asia Pacific launch of its Creative|Labs, which use early communication research to encourage and guide 'bold and effective' creativity in advertising. More
In Mumbai, audience measurement and analytics body BARC India has announced it will integrate an expanded Out of Home (OOH) TV viewing measurement service with in-home TV viewing data on its Media Workstation (BMW) software. More
Decision-making behaviour specialist SKIM has launched Price Explorer, to help clients make 'quick and confident' decisions on pricing new products. More
In Canada, communities specialist Maru/Matchbox has launched a solution called Creative Insights, combining measurement of implicit and explicit advertising response with benchmarks, for a complete picture of ad impact. More
Customer experience research specialist UserTesting has launched a new application called ProductInsight, which promises to help bring rapid customer feedback into every phase of the new product development process. More
In Australia, Seven West Media-owned (SWM) Pacific Magazines has merged its Strategy and Insights teams as part of a larger restructure, to create a new division called Pacific Insights (Pi). More
In Australia, Nielsen has partnered with geospatial expert RDA Research to launch a solution called GeoCMV Explorer, which promises to help clients create stronger responses to advertising briefs based on rich audience profiles. More
UK-based brand research agency The Nursery has launched a new division called The Nursery Health, building on its experience working across the Rx, OTC and wellness sectors. More
In the US, user experience analytics platform Contentsquare has launched the Digital Happiness Index (DHI), to help measure the quality of experience brands deliver across their web sites and apps. More
Influencer marketing specialist ACTIVATE has added several new features to its platform, including a sentiment analysis tool for social media comments. More
In the US, mobile research specialist MFour has launched a tool called ProductCheck, to provide validated in-store insights into product placement, packaging and preferences. More
First-party data and data services firm Dynata - which was previously known as Research Now SSI - has created a new Data Strategy function, led by Melanie Courtright in her expanded role as EVP, Research Science and Data Strategy. More
In the US, marketing analytics provider V12 has launched data on the browsing history of hundreds of millions of voters, powered by its purchase intender solution V12 Signals. More
In New York, social media monitoring and analytics platform Talkwalker has introduced an AI-powered video analytics service, which it claims can help brands track those social media mentions and conversations that they would otherwise have missed. More
Paris-based research and consultancy company BVA Group has rolled out its 'Nudge Unit' in the UK, led by Scott Young, who also serves as an SVP of the parent company. More
In Cheshire, UK, insight and comms agency Tribe Communications has merged with media analysis specialist Crescendo. The merged agency will be known as Tribe and will launch a new specialist PR and marketing measurement unit called Qualimetrics. More
Stockholm-based affluent fieldwork specialist Altiant has launched, GLAM - the Global Luxury and Asset Management monitor, as well as an open interactive platform hosting ranges of data points from its in-house HNW panel LuxuryOpinions. More
In London, former Flamingo director Hadley Coull has launched an insight and strategy 'collective' called Headz, consisting of a network of independent researchers, strategists and consultants who will work with clients across the tech, media, and gaming sectors. More
In the US, consumer specialist MSW Research has launched a fully-automated DIY platform called Insight Rabbit, through which users can program surveys in minutes and get results delivered in 24 hours or less. The new platform is led by former Discuss.io exec RJ Scott. More
Nielsen and cannabis industry analytics provider Headset have extended their recently announced partnership to the Canadian market, through an alliance with management consultancy Deloitte. More
YouGov media planning and audience segmentation tool Profiles has been combined with the IPA's TouchPoints survey, which provides an annual view of where, when and in what mood people consume media in Britain. More
Consumer data giant IRI has added AI and machine learning to its suite of analytic solutions, to help clients automatically scan data sets and uncover the best opportunities for growth. More
WPP media agency network Mindshare has launched an audience-first tool called DX, which applies user experience principles to uncover subtle decision-making behaviour. More
US influencer marketing company Linqia has teamed up with measurement and attribution specialists Dynata, IRI, Foursquare, Placed and Samba TV to launch an 'Intelligence Suite', assessing the ROI and ad effectiveness of influencer campaigns. More
In the US, marketing analytics provider V12 has launched a solution called Dealer Conquest, to help automotive dealerships identify shoppers who are expressing active intent to purchase, and convert them into customers. More
In London, PR group Newgate Communications has set up a Market and Social Research practice, led by Kantar's former Head of Qual, Dan Clay. More
In the US, technology intelligence firm HG Data has rebranded to 'HG Insights', while launching a platform with the same name. The latter uses a segmentation process called 'technographics' to deliver technology installation information, IT spend data and contract intelligence. More
UK-based agency The Insights People has expanded its services to Europe following a raft of client wins, and has appointed three new members of staff to support this growth. More
Consumer intelligence company Maru/Matchbox has launched a solution called Implicit Association Test (IAT), which captures consumers' immediate, gut instinct or subconscious responses to brands, campaigns and concepts. More
San Francisco-based tech-driven researcher Insights Curry has launched a cloud-based, one stop solution for efficient 'maxdiff' research, which incorporates machine learning. More
Nielsen's music, video and sports tech company Gracenote is launching its Global Video Data offering in the Middle East. More
Another partnership for Qualtrics: today the experience management solutions firm has announced it is teaming up with executive search and management consulting firm Korn Ferry, to build a global service for companies seeking to improve employee experiences. More
Kantar is preparing to close its TNS office in Edinburgh by the end of the month, as part of its review of 'strategic priorities'; but two of its former directors, Jim Eccleston and Duncan Stewart, have announced they will launch their own agency, 56 Degree Insight. More
In the US, Nielsen has partnered with Headset, a data and analytics service provider for the legal cannabis industry, to deliver insights on this market for CPG manufacturers. The firm has also revealed that it acquired Cannabiz Consumer Group last year. More
Management consultancy Deloitte Digital has announced a partnership with business software giant SAP and experience management solutions firm Qualtrics, to provide personalized customer and employee experiences at scale. More
Enterprise data and analytics provider LiveRamp has extended its IdentityLink omnichannel identity graph for the business-to-business market. More
In the US, television insights provider Samba TV has launched an integration which enables broadcasters, networks and media companies to measure TV tune-in based on ads across the Google Marketing Platform. More
Kantar has officially launched its 'Marketplace' on-demand research store, which combines a sample reaching 80 million consumers worldwide with the ability to deliver quick turnaround self-serve custom surveys, insight solutions and expert consulting. Will Galgey will lead it as CEO. More
Insight exchange and sample management platform Cint has created a global enterprise solutions team, focusing on clients with 'advanced, high value and technology-led requirements'. Greg Dunbar will lead it, as EVP of Enterprise, joined by Mike Misel as SVP of Enterprise for the Americas. More
London-based marketing personalization company Qubit has rolled out a new product portfolio to support the personalisation efforts of retail brands. More
Data-driven research and analytics frim M Science has launched SWIPE UK, a tool giving financial institutions and corporations daily updates on key consumer spending metrics, including revenue forecasts and cohort analytics. More
GfK has introduced a mobile app called 'GfK Performance Pulse', which combines POS data with its experience of working with manufacturers, to help sales teams optimise ROI during launches and promotions. More
In Australia, financial data specialist DBM Consultants has partnered with ad currency initiative emma (Enhanced Media Metrics Australia) to create a product combining the financial attitudes, intentions and actual behaviours of consumers with demography, lifestyle and media consumption data. More
Omnicom subsidiary The Integer Group has launched Sky Bench, a 'retail experience design consultancy' combining online and off-line expertise, with services including shopper journey tracking and planning, retail CX audits and mapping, and venue and space analytics. More
In the US, customer insights platform UserTesting has launched 'Live Conversation Mobile', a feature allowing users to interview customers on their mobile devices. More
In the US, the Media Rating Council (MRC) has accredited Moat Analytics - now part of the Oracle Data Cloud - for detection and exclusion of sophisticated invalid traffic (SIVT) in mobile apps, including bot ad fraud. More
Dentsu Aegis Network has launched its dentsu X media business in Canada. The agency uses an insight-driven media planning approach which goes beyond consumers' claimed behaviour and aims to understand audiences based on their motivations. More
TV software and data platform VideoAmp has been granted four patents for the planning, execution and measurement of advanced TV marketing. More
Dynata - until recently known as Research Now SSI - has received a US patent for its automated graphing system, which will improve both the accuracy of profiling data and the quality of the respondent experience. More
Australian television audience measurement body OzTAM has added demographic profiles to its Video Player Measurement (VPM) service, enabling age and gender reporting for all content consumed on participating broadcasters' video on demand services (BVOD). More
In the US, shopper intelligence firm Catalina is launching a tool called the ID Graph, to 'connect the dots' between the digital ads shoppers see and the items they actually buy in-store. More
In the US, product innovation consultancy 3M has opened a Consumer Data Science and Merchandising Laboratory at its global HQ in St Pauls, Minnesota. More
New York-based B2B purchase intent data provider Madison Logic has launched a solution called Journey Acceleration, to enable marketers to target, acquire and nurture potential customers at all stages of the buyer journey. More
Bengaluru-based mobile marketing and ad platform InMobi Group is investing $100m over the next three years in its newly launched data management unit, TruFactor. More
Shopper behaviour specialist Kantar Worldpanel has partnered with research-based marketing consultancy Kantar MRB, to enhance the household panel running in Bangladesh since 2012. More
Digital research agency MetrixLab has continued a recent spate of launches with the announcement of Campaign Monitor, a 'fast, focused and detailed' multi-media campaign effectiveness solution analyzing the impact of individual campaign channels. More
Nielsen has joined the NPD Group in a new alliance which aims to 'reimagine the future of omnishopper measurement'. The partners are building a 'large-scale, comprehensive' consumer panel bringing together Nielsen's CPG measurement and NPD's general merchandise data. More
Former Kelton Global exec Amy Snow is launching a full-service research and strategy agency called Periscope, based in Los Angeles, California. More
In the US, full-service consumer understanding specialist Curion has launched eFive, a sensory and product insights platform for emerging brands, with testing facilities in Chicago, San Francisco, Dallas and New York City. More
Nielsen has rolled out its Smartstore virtual reality (VR) tool in Hong Kong, to help retailers measure and optimise concepts based on how target shoppers react, in any store format. More
Kantar Media has partnered with media management software provider PRgloo, to provide access to the latter's cloud-based CRM platform and enable in-house communication teams to manage, record and analyse all aspects of their relations with journalists and influencers. More
US-based mobile marketing firm Vibes has launched a tool called Conversational Analytics, which uses natural language processing (NLP) to extract consumer insights from unstructured messaging content. More
Strategic insight consultancy Flamingo is introducing a quarterly cultural trends report called The Frame, designed to help clients navigate cultural change. More
Ian Pierpoint, founder of youth research specialist The Sound, has launched a new agency called Further&Further, which combines qual research methodologies with immersive documentary film-making. More
Mobile research specialist MFour has launched a service called DisplayCheck, to locate consumers who are in-store while a campaign is in flight and obtain their feedback on whether displays, signage and endcaps are being seen and driving product awareness, perception and purchases. More
In North America, consumer intelligence firm Maru/Matchbox has launched a quarterly study measuring cannabis consumption patterns, changing cannabis perceptions and attitudes, brand awareness, consideration and satisfaction, and a variety of other topics impacting the industry. More
WPP's specialist growth consultancy Kantar Consulting has opened a Retail, Sales & Shopper practice in Singapore, and has hired three new members for the team. More
Edinburgh-based ad performance specialist TVSquared has partnered with DVR and TV tech provider TiVo, to add deterministic TV viewing data to its ADvantage performance measurement and optimization platform. More
Management consultancy Accenture and R&D firm Qualcomm Technologies have built a solution that embeds eye-tracking technology into a mobile virtual reality headset to help gather consumer data. More
DIY survey specialist SurveyMonkey has partnered with Microsoft, to help users integrate and visualize business survey feedback and uncover insights, within the tools they are already using. More
Canadian pollster Angus Reid has launched a new opinion and market research agency called Angus Reid Global, led by his former colleague Ed Morawski, who has been appointed President and COO. More
In Israel, former Google CMO Alon Chen and techie Eyal Gaon have launched a food intelligence platform called Tastewise, to offer industry insights and predictions based on the analysis of billions of social media posts and photos, restaurant menus, reviews and recipes. More
In the UK, retail information provider The NPD Group has launched a service called Nationality Tracker, providing insight into the duty free shopping behaviour of travellers and how they evolve over time. More
In the US, consumer data provide Neustar has appointed Hyune Hand as General Manager of Customer Intelligence, Marketing Solutions. More
Enterprise data and analytics provider LiveRamp has reported a 35% increase in third quarter revenue to $80m, compared with $59m in the prior year period. In addition, the firm has expanded its IdentityLink platform with the addition of connected TV (CTV) identifiers. More
In the US, online sampling specialist SoapBoxSample has hired five individuals from outside the MR sector, to strengthen its focus on specific verticals, while promoting two members of its team. The firm has also launched a bi-monthly survey of cannabis users called CANNApinion Poll. More
Online sample marketplace PureSpectrum has launched a DIY eCommerce insights platform called Storefront. More
Respondent access provider Maru/Blue has launched a Hispanic Omnibus, suitable for fast turnaround studies testing an idea, message or concept. More
In London, MR software industry veteran Tariq Mirza and Kinesis Survey Technologies co-founder Juha Vehnia have opened SampleNinja, a new company promising robust and scalable panel management software solutions, enhanced by AI. More
Former Scottish National Party MP Angus Robertson has launched a polling and research organisation called 'Progress Scotland', which will examine political opinion in the country following the Scottish independence and Brexit referenda. More
US-based sampling firm InnovateMR has promoted Amanda Keller-Grill to VP of Product Strategy and Jake Leal to Director of Platform Solutions, and has launched new features for its Pegasus self-serve platform. More
The UK's Office for National Statistics (ONS) has launched a specialist unit to provide insight on the economic effects of globalisation and multinational enterprises. More
Respondent access specialist Maru/Blue has launched an 'Ailments Community', composed of pre-screened members across the US, Canada and the UK who suffer from a variety of medical complaints. More
In the US, online qual research platform Aha! has added an ad/concept testing feature called TruRotation to its online qual platform. More
Respondent access specialist Maru/Blue has launched an omnibus service giving clients a 'truly representative' sample of UK citizens. More
In the US, global shopper insights agency PRS IN VIVO has launched an 'in-context' service, to improve clients' understanding of real shopper behavior, and influence consumer choices to impact business results. More
In the US, social media influence measurement specialist Mavrck has added forecasting capabilities to its platform, to help predict the results of influencer marketing campaigns before they kick off. More
US-based P2Sample has launched a fully-automated DIY solution to enable users to manage their own panels, sample suppliers and fieldwork. More
DIY research software firm SurveyMonkey has launched new features to offer respondents a more engaging survey experience, including the addition of branding elements such as new layouts and colors. More
Ipsos has launched a tracking study called the Global Citizens and Data Privacy Survey, in partnership with not-for-profit organization the World Economic Forum. The survey aims to shed light on the lack of knowledge and trust around the use of personal data by companies and governments. More
Vistar Media, provider of programmatic technology for digital out-of-home advertising, has launched a third party measurement suite built on foot traffic studies via partners including NinthDecimal, MFour, Factual, Cuebiq and PlaceIQ. More
Signoi, a platform which decodes unstructured data to derive both its implicit and explicit meaning, has launched new metrics called 'Universal Energies', which the firm claims can be used to understand the drivers of human happiness. More
Nielsen Catalina Solutions (NCS) has added a solution to its Sales Effect platform, to measure in-store sales driven by advertising delivered on YouTube. More
Consumer data giant IRI has partnered with MFour Mobile Research to launch a new tool called IRI OnSights, which uses MFour's first-party GPS location data to analyse visits to US bars and restaurants by hundreds of thousands of panellists. More
In the US, marketing and data technology company SRAX has launched an investor relations division, to uncover buyer behavior and trends for issuers of publicly traded stocks. More
London-based full-service agency Opinium is opening an office in Manhattan later this year, to support its US client base. More
In the US, research software and advanced analysis provider Corus has added new features to its insights marketplace, allowing users to hire analyst support for their custom market research needs, and to buy and sell reports. More
Audience measurement agency Médiamétrie has launched a study called 'Global Audio', looking at the development and consumption of audio services in France. More
Consumer goods giant Unilever has partnered with Kantar Media, Nielsen, Facebook, Google and Twitter to build a standardised cross-media brand measurement model. More
In New York, cross-device targeting specialist Dstillery has launched a platform called the Audience Studio, to help agencies create, explore and activate custom audiences. More
Grassroots advocacy software firm Phone2Action has launched a set of web and mobile app-based stakeholder insight and engagement tools, allowing organizations to identify, track and cultivate relationships with influencers. More
WPP-owned media agency network Mindshare has appointed former Merkle exec Shane McAndrew as Chief Data Strategy Officer for the US. More
Data collection firm Schlesinger Group has partnered with video analytics specialist Voxpopme for a new service, Schlesinger OnDemand Plus, offering fast access to video data, fast human transcription, video analytics and management, and secure storage of analyzed data for easy future access. More
MR and consulting firm Research America has opened a testing facility in Altamonte Springs, Orlando, Florida, to be led by Maddie Sutphin. More
MasterCard's philanthropic arm The MasterCard Centre for Inclusive Growth has teamed up with The Rockefeller Foundation charity to help non-profit, civic and government organizations uncover new insights and trends from their data. More
In the US, marketing analytics provider V12 has expanded its 'Signals' consumer purchase intent databases to track behavioral intent data from Internet-connected devices. More
Mobile ad company Adsmovil has launched an audience data platform called 'Adsmovil Personas', to enable brands and agencies to target US Hispanic audiences through decoupled data from their preferred demand-side platforms (DSPs). The platform contains more than 25 million profiles. More
US publisher TechTarget has launched a service to help B2B technology organizations use purchase intent data to engage and convert individuals who are directly interacting with their advertising. More
UK broadcaster Channel 4 has launched an ad solution called Dynamic TV, to enable potentially thousands of variations of data-driven creative to be served across big screen devices such as smart TVs, as well as on mobile and desktop VoD platforms. More
WPP's Kantar is launching an on-demand research and insights store called Kantar Marketplace, providing access to the company's portfolio of quick turnaround solutions. More
In the UK, travel retail research and analysis firm Counter Intelligence Retail (CiR) is to be re-named NPD Travel Retail, two years after its acquisition by retail information provider The NPD Group. More
Shopper behaviour specialist Kantar Worldpanel has expanded its laptop and tablet consumer panel, to measure purchase and usage trends in the UK. More
Consumer insight firm Join the Dots has launched an applied consumer trends model called UP Trends, designed to help clients with their mid-term planning cycles. It is currently aimed at UK brands, but the firm is planning to roll it out in other markets. More
US-based insight automation specialist Heap has launched what it describes as the first platform to automate all phases of the customer insights process. More
Mobile data platform Ogury has launched a solution called Lituus, which combines human intelligence and machine learning to help brands target specific audiences. More
In Germany, retail analytics and shopper insights firm emnos has launched a diagnostic solution called emnosNavigator, to help retail category managers uncover the root cause of unusual category movements. More
In New York City, veteran marketers David Dixon and Sebastian Shapiro have launched a marketing analytics company called Truesight Consulting, offering a combination of technology, data modeling and business intelligence solutions. More
In the UK, former ORC International exec Sam Dawson has launched a business called The Engaged Culture Company, which will focus on building employee engagement strategies, helping clients source engagement survey platforms, and measuring 'what matters' through pulse surveys. More
New location-based information business GeoSpark Analytics has launched its flagship platform BlueGlass, which aggregates millions of data points to report on trends and events in user-defined geographic areas. The launch is supported by an additional $2m investment. More
In the US, app data platform mParticle has launched a software development kit (SDK) allowing brands to collect data from their Xbox games and apps and combine it with customer data drawn from other platforms. More
Online qual software and services provider Dub has launched a mobile research app called Tandem, to help capture respondents' in-moment thoughts and feelings. More
US-based consumer data giant IRI has partnered with video analytics and audience measurement specialist Limbik, offering help to marketers in creating more effective video advertising content. More
comScore has launched a tool called Plan Metrix Multi-Platform, which combines data on consumers' desktop and mobile behavior with information about their lifestyles, interests, attitudes and demographics. More
In China, marketing data and technology provider Miaozhen Systems is to invest an undisclosed amount in tech-based consulting firm MaLogic, as part of a partnership deal through which the firms will jointly develop video analysis and image recognition technologies. More
Tesco-owned customer data business dunnhumby has launched an online documentary series focusing on innovation in North America's food retail industry, with the first episode airing today. More
Digital data collection specialist Research Now has announced a social media data partnership with customer intelligence platform FullContact, to deliver '360-degree' person, customer, and relationship insights. More
London-based Human, which develops technology to interpret subconscious emotional traits and predict human behaviour, has launched software which it claims can read consumers' subliminal facial expressions and reactions to products and campaigns in real-time. More
Cross-channel marcoms specialist Yes Lifecycle Marketing has launched a 'people-based data exchange' called Yesmail360i Enhanced Customer Profile, to deliver improved customer targeting via e-mail, Facebook Ads and display campaigns. More
British luxury car and aero engine manufacturer Rolls-Royce has launched a system of innovation hubs called R2 Data Labs, which will use analytics, AI and machine learning technologies to drive design, manufacturing and operational efficiencies. More
Location data marketing platform NinthDecimal has launched a new feature for its off-line attribution platform, the Location Conversion Index (LCI), enabling retailers to link their web site initiatives to in-store foot traffic. More
In the US, Time Inc. subsidiary MNI Targeted Media has launched a tool called DataMatch Attribution Insights, promising clients an 'end-to-end' profile of the individual users who make up their best audience. More
Text analytics and semantic analysis specialist MeaningCloud is launching a series of 'Vertical Packs', intended to improve analysis by adapting to the vocabulary of specific 'domains' such as HR, marketing or customer experience. More
Online ad verification firm DoubleVerify (DV) has extended its 'Authentic Impression' tool to cover ads on Facebook and Instagram, giving users third party transparency into the levels of viewability and the potential fraudulent delivery of video and display ads on both services. More
Online ad intelligence firm Pathmatics has added social media ad tracking to its platform, powered by data continuously collected from an opt-in panel of mobile users. More
In the US, social media tracking specialist Sprinklr has partnered with news aggregation, web content rating and discussion web site Reddit, to help clients listen to what their customers are saying and analyze trending topics. More
Social media listening software provider Digimind has launched a data visualization tool called Social Wall, to help track campaign performance, product feedback, industry trends and competitor performance in real time. More
Nielsen has launched a video performance evaluation solution, which uses both active and passive techniques to understand IP-based video content delivery. More
Rupert Murdoch's media group News Corp has launched an audience targeting platform called News IQ, combining first-party data from across its media properties, with data science tools. More
In the US, people-based ad technology company Viant and consumer data giant IRI have partnered, to boost data and analytics offerings for shopper marketers. More
In the UK, tech market research company DigitalMR has added a feature called 'Intercept Surveys' to its existing listening247 and communities247 products, promising real-time feedback from site visitors, and improved completion rates. More
Research Now has announced a partnership with Asian MR and data business Rakuten AIP. The firms will get access to each other's panel data, and work together to develop digital research products and services. More
Consumer insight and sensory specialist MMR has expanded its suite of 'Express' research tools with the addition of 'Accelerator', designed to fast track the early stages of pack and product development. More
Czech Republic-based social media analytics firm Socialbakers has announced what it says are the 'world's first video performance benchmarks for social media networks', allowing marketers to understand how their videos perform in a competitive context. More
In the US, outdoor advertising company JCDecaux has partnered with consumer data company Neustar, to provide advertisers with Out-of-Home (OOH) media analysis based on granular consumer attributes and behavioural data. More
In the US, healthcare data provider MedData Group has launched a self-service cloud-based platform called AccessHCP, providing access to data on more than two million US healthcare professionals. More
US company Branded Research has changed the name of its proprietary panel management platform from MintVine to Branded Surveys, while rolling out a number of improvements for panelists. More
In the US, enterprise data and analytics company Axciom has partnered with mobile ad targeting specialist 4INFO, to provide location-based audience segments for use in targeted digital campaigns. More
In the US, Washington-based advisory practice Metric Centric has launched a standard called the Audience Impact Score (AIS), giving financial sector clients a combined view of market sentiment and perception of a business, product, or service. More
In the UK, marcoms network the Unlimited Group has combined four of its existing insight businesses to form Walnut Unlimited, which it describes as a 'human understanding' agency. More
Nielsen has announced the roll-out in the Asia Pacific region of its Marketing Cloud platform, which integrates the firm's consumer and media data with marketing activation and analytics applications. More
Ipsos Healthcare has launched a syndicated study called the Severe Asthma Therapy Monitor, in the US, with other markets to follow. More
London-based online community specialist Verve has launched a multi-country 'pop-up communities' approach for qual studies. Local language moderation combined with captioned video allows head office staff to 'hear and feel the customer emotion' firsthand, while understanding it in English. More
Spanish language broadcast network NBCUniversal Telemundo Enterprises and tech and communities business Maru/Matchbox have hooked up to launch what the firms describe as the largest insight community of its kind. More
Cint is adding its audience data, covering more than 40 million consumers across 100 countries, to the data marketplace and analytics platform of Sydney, Aus-based Data Republic, offering clients improved customer insight and targeting. More
Today we are launching a survey of the UK market research industry, in partnership with B2B specialist Circle Research. If you're a UK insights or analytics professional, we want your input! More
London-based healthcare sector MR and marketing platform nuaxia has closed a £0.5m Series A round of funding, to accelerate product development at its technology centre in Budapest, Hungary. The firm has also upgraded its platform, and launched a 'Video Discussion Group' capability. More
Supply chain solutions provider JDA Software has launched what it describes as the industry's first 'space-aware' assortment optimization solution, in partnership with shopper data firm dunnhumby. The tool uses data science to increase customer loyalty, return on inventory and space. More
Pakistan's recently established Broadcasters and Advertisers Council (BAC) has extended its official TV ratings deal with Medialogic until at least December 2021. Working with Kantar Media, the firm will expand its panel to cover urban and semi-urban Pakistan with 1,800 households in more than 40 cities. More
UK-based online qual software and services provider Dub has added a Diary feature to its IdeaStream platform, allowing users to build an activity in the same way they would a survey, but with answers to the same questions submitted on different days. More
European online specialist InSites Consulting has acquired Sydney, Australia-based Direction First, adding to its existing facilities in Belgium, the Netherlands, the UK, the US and Germany. Terms of the deal have not been disclosed. More
In the UK, mobile intelligence company Location Sciences has partnered with mobile MR and sample specialist On Device Research, to help brands and agencies measure media effectiveness and store visit uplift. More
MIT (the Massachusetts Institute of Technology) has launched an urban research and innovation program, which aims to advance city life in China through a range of academic and entrepreneurial activities. More
In the UK, grocery shopping comparison web site mySupermarket has made its premium purchase intent data segments available through local audience data firm Eyeota's Private Data Marketplace (PDMP). More
Amsterdam-based software company Upinion has added a feature to its platform, allowing market research through Facebook Messenger's chat facility. More
UK business Barnett Waddingham - which provides actuarial, administration and consultancy services - has appointed former John Lewis Partnership HR insights leader Peter Meyler as Head of it new Workplace Consultancy team. More
French media research agency Médiamétrie is to launch a service to measure and understand the impact TV programmes are having on social media activity across the country. More
Social network analyst Engager has partnered with TAM Ireland to measure how the country's TV audiences engage with social media. More
In the US, global consulting firm Kalypso has rolled out an app called Product Lifecyle Intelligence (PLI), offering clients help in improving product development through data-driven insights. More
Twitter has partnered with online video analytics tech developer Innovid, to support delivery and measurement for its In-Stream Video Ads. More
In New York, marcoms giant Havas US has partnered with former Flamingo/Omnicom Managing Partner Sam Hornsby to launch a brand insight and culture consultancy called TRIPTK. More
Scientific and medical communications network Porterhouse Medical Group has launched a research division, Porterhouse Insights. Fabrice Allum, previously of Double Helix Discovery and McCann Health, joins to lead it as Managing Director. More
Business software firm Freshworks has launched Freshmarketer, a suite of tools focused on optimizing web site conversions and including capabilities for A/B testing, heatmaps, polling / feedback and personalization. More
New Zealand-based MR software provider Infotools has launched a cloud-based platform called Harmoni, which uses machine learning and automation to streamline and improve researchers' analysis of data. More
US-based automotive specialist Ipsos RDA has launched its inaugural Electric Vehicle Sales Experience and Best Practice Study, to examine the sales process across automotive brands currently offering battery electric vehicles (EV). More
In the US, motion-based analytics specialist Velocity has partnered with programmatic platform provider Beeswax, to help advertisers gauge receptivity to an ad based on how an actual person physically holds and moves their mobile device. More
Boston-based retail intelligence specialist Survey.com has opened a new office in Charlotte, North Carolina, where it plans to hire 25 full-time employees in the next six months. More
In the US, ad industry strategists Megan Kent and Betsy Liegey have set up a brand and customer experience design consultancy called THE GO LAB, with an offer including consumer research, VOC data analysis, competitive audits and UX journey mapping. More
London-based personal data firm CitizenMe has added access to an 'Expert Network' to its platform, to connect companies to professionals in the insight industry. More
US-based online survey specialist SoGoSurvey has launched a customer experience version of its software, to help businesses measure and explore the relationships between customer satisfaction, customer effort, and customer loyalty. More
New York-based VICE Media is rolling out its 'VICE Voices' youth insights platform and portal in the UK, to capture the opinions of UK millennials and understand what drives their attitudes and behaviour. More
In the US, a team of former consumer goods and retail marketing execs have launched a 'cognitive marketing' agency, AIQ, which will use shopper engagement data and artificial intelligence (AI) to help brands and retailers communicate with consumers and enhance ROI. More
Manchester, UK-based agency Join the Dots has launched a photo augmentation tool called 'Caption', which uses a selfie and comment format similar to that used by image messaging app Snapchat. More
In the US, digital marketing and data management platform SRAX has expanded into the sports marketing sector with the launch of a suite of tools called SRAXfan, designed to help identify and target sports enthusiasts. More
US-based survey sample firm ProdegeMR has added mobile phone verification to its global proprietary online panels. More
Harris Interactive has launched a product called PackTest Express, the latest tool in its digital new product development research suite. More
US-based MR and community intelligence platform provider FUEL CYCLE has launched a research sampling capability called Panels, giving clients access to a wider target audience to verify or augment insights derived from their own communities and customer base. More
New York-based influence marketing company WHOSAY has integrated predictive personality characteristics data to analyze millions of posts across social media platforms, and match influencers to brands. More
Text analytics and CEM firm Clarabridge has upgraded its customer intelligence platform to help users go deeper into customer sentiment and share the insights from it. More
US-based 20|20 Research has announced an upgrade to the QualBoard digital data collection platform, one of its flagship solutions. More
Ipsos Healthcare has announced the Australian launch of its syndicated Lab Mapping Study, already available in the US and the five biggest European markets. The study delivers a comprehensive picture of the laboratories involved in cancer biomarker testing. More
Nielsen has rolled out a web-based forecasting solution called Marketing Budget Explorer, helping marketers evaluate thousands of combinations of marketing allocations and budget options to make better media planning decisions. More
Shropshire, UK-based virtual reality (VR) company Igloo Vision has opened operations in both the New York and Los Angeles areas, where it will offer access to its '360 degree projection dome' environments. More
Toluna has announced its intention to define and lead a new business concept and market category, 'Insights on Demand', and says it is collaborating with industry thought leaders and creating educational resources to advance its vision. More
Joe Lewis, Head of Insight at the UK's Broadcasters' Audience Research Board (BARB), is leaving at the end of the year to set up his own audience measurement business, Measured Media Consulting (MMC). More
Borderless Access, known as a specialist in emerging markets, has introduced proprietary panels in three distinctly developed economies - Germany, the UK and the US - as well as Egypt. More
Nielsen is to integrate set-top box (STB) data from broadcasting and cable television company Comcast into its local TV measurement service. More
In the US, comScore has partnered with non-partisan political data provider L2, whose voter and commercial targeting information will be integrated with comScore's TV ratings measurement. More
User experience (UX) design and research consultancy UEGroup has launched a cloud-based UX research and analytics platform called youXtools, using AI and machine learning to automate the customer feedback cycle, from collection to action. More
Digital data collection specialist Research Now has launched a tool called SmartTracker, allowing clients to connect existing tracker survey data directly to a range of other information sources. More
Financial giant American Express has launched a platform called Amex Advance, which uses machine learning techniques to help marketers customize target audiences, personalize experiences and measure their own marketing effectiveness. More
Data platform Looker has introduced new features to make it easier to integrate data into existing applications. More
DIY research company SurveyMonkey has partnered with insights exchange operator Cint, to provide its users with access to the latter firm's 40 million respondents in 100 countries. More
Digital video ad solutions firm YuMe has launched a People-Based Marketing Suite, allowing cross-screen audience targeting, sequential messaging and attribution for US audiences. More
Edinburgh-based agricultural intelligence firm Agbioinvestor has partnered with agricultural and animal health MR firm Kynetec to develop and market a new market strategy software platform, sigma Select. More
Schlesinger Associates affiliate The Insight Lab has opened a new research facility in Downtown St. Louis, MO, USA, boasting 'two uber-contemporary and unique suites for researchers'. More
General Electric subsidiary GE Aviation Digital Solutions has partnered with software firm Tableau to provide a visual analytics service for commercial and military airline firms, geared towards improving safety, efficiency and customer experience. More
Microsoft has expanded its partnership with big data and data integration company Attunity, to help clients migrate and integrate data from a variety of sources. More
In New York, recently launched B2B marketing specialist Informa Engage has launched a service called Market Spotlights, providing insights on niche B2B audiences. More
In the US, the founders of marketing firm FoundSimply have set up a business intelligence service called KPIspy, offering video-based reporting of analysis of business metrics, conducted by consultants. More
Digital data collection specialist Research Now has enhanced its DIY Samplify platform with the addition of a survey authoring tool, designed for individuals with no special research expertise. More
Social media analytics firm Socialbakers has launched an AI-powered performance prediction and optimization tool for Instagram, enabling marketers to identify and monitor their top-performing content, and understand how their competitors are investing their ad budget on the platform. More
Community and survey tech provider Toluna has launched a DIY tool called PowerPack, to help marketers understand the overall strengths and weaknesses of their package concepts - at a speed the firm claims is 'ten times faster' than traditional methods. More
In the US, digital research data firm Research Now has partnered with US Hispanic membership platform SABEResPODER (SEP), to launch a platform giving researchers access to more than 750,000 Hispanic consumers across 50 US markets. More
In the US, digital ad management platform Sizmek has partnered with DoubleVerify, comScore and Integral Ad Science, to help advertisers measure HTML5 video. More
Nielsen is using real-time smart TV data from its media and entertainment data firm Gracenote, to enhance the audience targeting, consumer analytics and measurement capabilities of its Marketing Cloud data management platform. More
In the UK, specialist MR agency YouthSight has partnered with video data mining and analysis specialist LivingLens, to capture and analyse video from projects such as its OpinionPanel Community youth research panel. More
New York-based BAV Group, the insight division of marcoms firm Y&R, has launched a proprietary model called BAVSocial to measure the influence social media has on long-term brand performance. More
US-based Prosper Insights & Analytics and e-forecasting.com have teamed up to launch a predictive analytics measure, New Consumer Confidence (NCC). More
Elite, the legal products division of business information provider Thomson Reuters, has unveiled a new analysis and visualization package for law firms, allowing them to spot trends as they happen, view forecasts, and create interactive reports and dashboards on any device. More
German sample and panel provider respondi has launched an interactive analysis tool called 'beatery', which connects declarative and behavioral data with the aim of delivering 'more exact, speedier, and simple insight into people and markets'. More
London-based personal data firm CitizenMe has launched a data exchange platform to enable brands to connect with real humans in real-time. More
Data-driven consumer identity management firm Infutor has launched a predictive consumer intelligence marketplace solution called Auto In-Market, which uses consumer identities and predictive analytics to help marketers identify and target active automotive buyers. More
Professional services firm KPMG UK has partnered with Microsoft to build its Customer Experience Cloud, using both customer and operational insights to help clients redesign customer journeys, improve employee experience, and achieve better financial returns from CX investments. More
Online competitive intelligence provider Hitwise has partnered with Kantar Media to enable marketers to combine data on their audiences' opinions and attitudes with their search and web site visiting behaviour. More
In the US, enterprise-grade customer insights platform UserTesting has launched a self-service solution called My Recruit, to enable firms to run studies on web or mobile sites with their own customers, partners, employees, or a niche demographic. More
In New York, micro survey platform Pulse Insights has launched a tool called Progressive Profiling, allowing marketers to supplement customer profile and preference data programmatically over time. More
Insights exchange operator Cint has partnered with Latin American online panel and digital MR specialist eCGlobal Research Solutions, to expand its presence in the market. More
US-based MR and community intelligence platform provider FUEL CYCLE has teamed up with UK-based video insight specialist Voxpopme to launch a video capture and analysis capability. The partners say this reduces the amount of time required to analyze videos from days to minutes. More
In the US, consumer data provider Neustar has partnered with auto research specialist JD Power to develop an advanced automotive audience solution for use in targeted marketing campaigns. More
Location intelligence tech company Ubimo has launched an AI-powered enterprise platform called Polaris, to help clients understand customer journeys and assess their location-based marketing strategy and ad campaigns. More
In India, Dentsu Aegis Network's Out-of-Home (OoH) division Posterscope has launched a benchmarking tool called rateOOHmeter, in response to 'a lack of neutral, credible and standardised data' in the country. More
In the UK, Out-of-Home (OoH) advertising business Exterion Media has added digital signage on London buses, to display geo-targeted messages relevant to their location, including nearby landmarks and shops. More
MARU Group's tech and communities business Maru/Matchbox has launched a multi-market community-based intelligence platform called 'Global Connect'. More
Czech Republic-based social media analyst Socialbakers has launched what it describes as the first advertising performance benchmark for social media networks. More
TV and movie streaming service Netflix has said Nielsen's new 'Subscription Video On Demand' (SVOD) content ratings' are 'not even close' to accurate, because they do not measure viewing on mobile devices. Nielsen says it is confident in the data it has. More
Social media intelligence firm Brandwatch has launched an enterprise-level solution called Quick Search, to help users instantly segment all social media data. More
In Canada, marketing services and data firm Environics Analytics has partnered with location intelligence technology provider SiteZeus, to provide market planning capabilities for restaurants, retailers, convenience stores, and firms in the commercial real estate sector. More
London-based company Attest has launched two new tools - Brand Intelligence Essentials and 360° - to help brands understand their position in the market. More
Customer feedback specialist Medallia has launched a solution to help companies get a 360-degree view of customers across digital touchpoints. More
Chadwick Martin Bailey has officially launched a solution called AffinID, allowing brands to assess and develop their 'customer image' - ie what kind of people consumers perceive to be the customers of that brand. More
Shopper insights firm Kantar Worldpanel has launched a household panel in the United Arab Emirates, driven by a mobile application. More
Sample marketplace firm Lucid has announced the launch of 'Reach', a machine learning solution providing users of its Fulcrum sample platform with instant feasibility and pricing on a planned study. More
Nielsen has launched a syndicated solution called 'Nielsen Subscription Video On Demand (SVOD) Content Ratings', providing an independent measure for subscription-based streaming content. More
WPP has partnered with customer experience management software company Sitecore, which offers tools for collecting customer data and real-time insights using machine learning. More
In the US, image performance software company Adhark has launched a platform called Ava (Analytical Visual Assessment), which uses artificial intelligence and machine learning to understand the visual preferences of consumer audiences. More
Eye tracking solutions provider Tobii Pro and motion capture specialist Qualisys have integrated their technologies to provide combined analysis of eye and body movements. More
Edinburgh-based agrochemical and crop protection specialist Agbioinvestor has expanded its team with four appointments; and enhanced its range of services, launching detailed reports about the crop protection and seed industries. More
Philadelphia, PA-based product development and conjoint analysis specialist TRC Market Research has launched a concept evaluation tool called Idea Filter, to help researchers and marketers assess 'close-to-final' product ideas and concepts. More
US company V12 Data has launched 'automotive purchase-intender audiences', a service allowing brands to target consumers who are actively shopping for vehicles. More
In Australia, Roy Morgan Research has teamed up with Adshel to help advertisers profile and precisely target locations where commuters work and shop - 'not only where they live'. The new service is based on the Helix geo-digital psychographic segmentation tool. More
Kantar IBOPE Media is to launch its measurement tool for time-shift viewing and video-on-demand (VOD) platforms in Argentina - a first for Latin America. More
In the US, consumer data provider 84.51 degrees has launched a cross-channel personalization solution called Kroger Precision Marketing, to help CPG product suppliers drive targeted communications that reward shoppers and drive incremental purchases. More
In New York, recently launched B2B marketing services business Informa Engage has introduced a suite of account-based marketing (ABM) capabilities, using its global database of more than 30 million business decision makers and 1,000 plus data segments. More
US firm Userlytics has launched a multilingual remote user testing service, allowing for native language online usability testing in 'any' country. More
Marcoms group Publicis has launched an initiative called Spine, which brings together its data assets, technology and appropriate talent to help clients turn data into business insight. It will be led by Lisa Donohue, as Chief Executive Officer. More
Perth, Australia and Bristol, UK-based Painted Dog Research has launched a Data Technology division, led by Director Matt Gibbs, who is based in the UK. Meanwhile former ThinkField exec Andrew Lim has recently joined the company's Data Tech team in Australia. More
In the US, consumer engagement specialist EdgiLife has launched a tool called Rapid Test and Learn, to help CPG brands engage with and understand the natural and organic category. More
In New York, data-driven marketing specialist Horizon Media has launched an Out-of-Home (OoH) audience targeting platform called AMP, fuelled by crowd analytics technology called Mira. More
Seattle, US-based start-up Wicket Labs has launched an audience insights platform for media and entertainment companies, called Wicket Scorecard - and has announced a $2m seed financing round. More
In the UK, Ipsos MORI has partnered with publisher Atlantic Books to produce a range of new titles, using the firm's insight on how people think, feel and behave to explore global beliefs and attitudes. More
In the UK, former Thinkbox media researcher David Brennan and former Carat Insight MD Sue Elms have set up a new consultancy called BE Insight, to help clients maximise the value of their existing and future intelligence resources. More
Insights exchange operator Cint has partnered with data commercialization platform Narrative I/O, to give clients access to 'self-declared' first-person data. More
In the US, location intelligence specialist Spatially has launched its debut product, Spatially Ads, through which brick-and-mortar businesses can tap into the characteristics of their physical location to target customers. More
In the US, enterprise software solutions provider NICE has added a Voice of the Customer (VoC) tool to its self-service analytics platform, to give clients a 'total' real-time view of the customer experience. More
Online community and survey tech provider Toluna has integrated passive data-based Digital Tracking within its end-to-end real-time insights platform. More
Oslo-based data collection company Norstat has partnered with German agency dp2research to develop the Destination Satisfaction Index (DSI), which evaluates travel destinations on twenty factors to produce an overall attractiveness rating. More
Toymaker Mattel has reportedly cancelled the launch of another connected device aimed at children. 'Aristotle' was designed to collect and store data about children's activity, acting as both baby monitor and voice-controlled computer. More
Kantar Media has teamed up with software firm TechEdge to create a dedicated audience analytics software unit, focused on bringing innovative products to market. Andreas Velter will lead the new business, reporting to Kantar Media CEO & Chairman Andy Brown. More
B2b marketing tech firm Demandbase has launched an upgraded Account-Based Marketing (ABM) Platform, which integrates targeting, engagement and conversion solutions. More
Along with a host of hardware launches this week, Google has announced the roll-out of the 'Insights Engine Project', including six products using machine learning to promote data visualization and integration. More
Location intelligence firm Gravy Analytics has announced the integration of its behavioral data with predictive consumer marketing data from AnalyticsIQ, to offer audiences of high-value consumers for ad campaigns. More
Brighton, UK-based social media intelligence Brandwatch has announced its first direct integration with Twitter Ads. Clients of its audience analytics product can upload 'fine-tuned' lists of Twitter users for highly targeted paid campaigns. More
In the US, four former Altimeter Group analysts have launched Kaleido Insights, a new boutique research and advisory firm focused on helping companies 'transform the 'kaleidoscope' of technological disruption into clear, actionable strategies'. More
Customer Experience Management software firm Sprinklr has announced no fewer than eight new integrated products within its 'Experience Cloud' solution, making it 'the first unified CXM platform for the enterprise with a foundation in social'. More
UK-based agency System1 has upgraded its award-winning Predictive Markets idea testing technique. Next Generation Predictive Markets draws on learnings from over 40,000 tests and promises clients 'improved accuracy and greater speed at a lower cost'. More
Ipsos Interactive Services (IIS) has launched a new online access panel in Kuwait, its eighth in the MENA region. More
SurveyGizmo's enterprise-level self-serve research solutions can now be launched directly from FUEL CYCLE's mobile-first MR and community intelligence platform, following a partnership between the two firms. More
Canadian-based sample tech and research solutions agency WiseSample has rebranded as WiseWorks, and launched a number of new products. More
comScore has teamed up with location intelligence firm PlaceIQ to launch a joint solution measuring lift in retail visits resulting from TV, mobile and desktop advertising. More
In New York, influence marketing company WHOSAY has launched a division focusing on shopper marketing campaigns at the time of purchase. More
In Stamford, CT, research veteran John Gilfeather is re-opening his own consultancy after six years, and will offer corporate reputation and brand measurement, B2B audiences, and public opinion, as well as training and mentoring. More
US-based behavior change company Cambridge Analytica has launched a TV targeting product, SelecTV, via its brand-focused division, CA Commercial. More
MR tech developer iModerate, a division of 20|20 Research, has enhanced its online chat solution by integrating the ability to collect video responses from participants. More
UK-based mobile survey solutions firm OnePoint Global has launched the latest version of its My Surveys app, promising 'a unique and highly branded experience' as well as the option to collect data whilst the participant is off-line. More
UK-based video insight specialist Voxpopme has launched an app-based qualitative solution called Moments, for use in diary studies. More
San Francisco-based consumer research platform CoolTool has launched a product called 'Emotions in Browser', which measures respondents' emotions without the need for them to install an app, only requiring them to have a camera on their laptop or smartphone. More
Nielsen has rolled out its Media Impact and Marketing Cloud in Hong Kong, to help marketers and media execs plan and activate audiences across multiple platforms. More
IBM has launched the 'Integrated Analytics System', which gives users access to advanced data science capabilities and the ability to work with their data across private, public or hybrid cloud environments. More
US research and advisory firm Forrester has launched an app called Tap, allowing consumers to suggest how brands can improve their customer experience. More
Cross-screen data management platform (DMP) Lotame has added new tools to its aiTV suite of products, to help marketers understand who their audience is beyond estimated age and gender, and how certain TV ads affect purchasing. More
US-based sampling and data collection provider Critical Mix has launched a service called CMIX, offering a collaborative method for creating insights for business decisions. More
comScore has launched an ad targeting product suite called 'Activation', using a combination of big data, artificial intelligence and machine learning assets. More
The founders of four market research agencies in Europe and the US - Kerry Hecht Labsuirs, Naomi Gooblar, Martha Llobet and Nikki Lavoie - have formed a collaborative group called The Ignite Collective, offering a range of services to MR buyers. More
In the UK, WPP's media investment arm GroupM has launched an addressable TV targeting company called Finecast, helping advertisers deliver relevant ads to viewers across multiple on demand, linear and live streaming TV environments. More
Ipsos Marketing has launched a screening approach called DUEL, which taps learnings from behavioral science and cognitive psychology to capture consumer reactions without the use of scaled responses. More
UK-based behavioural science specialist System1 has launched a product called the Digital Content Tracker, to measure emotional response to a brand's online video content against that of its major competitors. More
Nielsen has enhanced its proprietary financial forecasting platform, Nielsen BASES Volumetric Forecasting, with the addition of three new solutions. The new tools aim to make financial forecasting easier and more flexible through the innovation process. More
Agricultural market research firm Kleffman Group has restructured its market trend information and consulting unit amisAgriGlobe, creating two new teams: the Analytical team and the Team of Excellence (ToE). More
London-based video ad distribution and tracking platform Unruly has launched a new targeting capability, to help advertisers across South East Asia connect with those consumers most likely to emotionally engage with a specific ad. More
In the US, marijuana insight firm Cannabiz Consumer Group has added over-the-counter (OTC) medication data to its CannaUse study, to help clients understand the impact that legalization of cannabis is having on the sales of OTC products. More
Nielsen has partnered with audience-based TV sales specialist clypd, to offer a syndicated linear TV targeting solution for marketers and agencies seeking to plan and buy using demographics beyond age and gender. More
In the US, CRM software giant Salesforce has set up a $50m artificial intelligence (AI) fund through its Salesforce Ventures corporate investment arm. Funds will be used to help AI start-ups grow their businesses. More
US-based J.D. Power is adding the Net Promoter Score (NPS) to its automotive and finance industry studies in Asia Pacific, for use in benchmarking clients' performance against competitors. More
In the UK, recently launched digital product consultancy Pivot has merged with full-service digital user experience (UX) agency MadeByPi. Terms of the deal were not disclosed. More
Video-first social media company The Keli Network has launched a video analysis tool called Winston, with the aim of increasing engagement with the company's content. More
Former dunnhumby CEO Simon Hay has been hired to lead a new company called Outra, which will connect data, insight and opinions to target consumers based on their attitudes and behaviour. The team also includes former Tory party strategists Jim Messina and Lynton Crosby. More
Canada-based communities and research technology specialist Vision Critical has expanded its Sparq 3 customer intelligence platform, with the addition of new features such as artificial intelligence (AI) apps to optimize engagement and an enterprise-grade content sharing platform. More
Omnicom-owned MR and strategic consulting firm maslansky + partners (m+p) has launched an interactive tool called Dynamic Response, which helps clients word their messages in response to issues and crises, based on analysis of previous responses. More
In the UK, Kantar has launched Worldpanel Plus, promising its 'biggest sample yet' of smartphone users providing insight into their shopping motives and behaviour. More
Retail purchase and attitude data firm InfoScout, now a subsidiary of pricing intelligence specialist Market Track, is launching its services in the UK from January. More
Retail mapping and shopper tracking technology firm Tegla Retail has launched a Tracker tool which uses augmented reality to map shoppers' behavior from store entry to checkout, in brick and mortar sites. More
Retail and healthcare data firm IRI has added an E-POS Measurement Solution to its E-Commerce Solutions Suite, offering granular data on categories, brands, individual items (UPC level) and weekly POS data on e-commerce purchases at the individual retailer level. More
US-based survey sample firm ProdegeMR has partnered with Lucid, whose Fulcrum distribution channel will aid its expansion in the European market. More
Online survey pioneer Confirmit has announced a partnership with mobile messaging firm Infobip, offering enhanced international SMS capabilities and coverage to those engaged in research, customer experience and employee engagement programmes. More
comScore has announced a global roll-out for its free Viewability measurement service, which allows users to measure digital campaigns continuously within and across publishers and ad networks. More
In New York, consumer insights firm Simmons Research has launched the Enhanced Media Measurement Study, which will provide marketers with insights into shifts in media consumption and consumer behavior across the US. More
In the US, customer experience tech firm Ignite-TEK has launched a tool called LucidVueCX, to help marketers passively collect customer feedback. More
Australian research company Roy Morgan has partnered with local audience data provider Eyeota, to roll out its consumer segmentation and data integration tool Helix Personas in Indonesia on the latter's platform. More
In the US, research data solutions firm SSI has partnered with customer data 'onboarding' specialist LiveRamp, to provide insights and more accurate targeting for digital ad campaigns. More
Emerging markets specialist Borderless Access has launched a sampling suite called HealthSight, providing access to more than 150,000 specialist physicians. More
US data intelligence specialist cogint and Hong Kong-based marcoms firm BlueFocus are to combine assets to form a new global marketing services organization. As part of the deal, cogint will spin off its data and analytics operations and assets into a separate company called Red Violet. More
Nielsen Brandbank - which collects, manages and distributes FMCG product and brand image content - has launched its first full-service content studio in the US. More
Social media intelligence specialist Brandwatch has launched a free tool called the 'Social Intelligence Maturity Model' (SIMM), to measure the value of a business's social media strategy and guide its future growth. More
Healthcare market research and consulting firm Research Partnership has rolled out its Living with Ulcerative Colitis (UC) study in the US. More
Microsoft has patented a tool called the 'Opinion Search Engine', to help companies collect and understand customer feedback and product reviews across the web, and to help consumers with their product choices. More
Prediction market research, analytics and software specialist Consensus Point has launched its Hunnu tool on ZappiStore's automated research platform. More
Ad technology platform Adform has partnered with digital data collection specialist Research Now, to offer targeting of consumers at the 'right time on the right device'. More
Cross-environment media tracking and attribution solution Barometric has been accredited by the USA's Media Rating Council (MRC) for its measurement of served display video ad impressions and clicks across desktop, mobile web, and mobile in-app environments. More
Marketing intelligence firm Visual IQ has launched a platform analysing tactical marketing performance against audience demographic and behavioral attributes. More
Research data solutions firm SSI has launched a self-service suite of tools, for use by experts and novices. The tools cover everything from sampling and survey building to reporting of results. More
WPP-owned digital data collection specialist Lightspeed has rolled out its LifePoints mobile engagement app in the UK and Australia. More
In the US, retail and healthcare data giant IRI has launched a solution called 'IRI Illness Tracking', to pinpoint consumers who suffer from cough, cold, influenza and allergy symptoms throughout the year. More
In the UK, local news publisher co-operative 1XL has launched an Audience Development division, led by audience acquisition specialist Richard Underwood. More
UK online market research provider FlexMR has partnered with Madrid-based Idea Strategic Research Solutions, to support 'growing demand' from its Spanish clients. The firm has also hired two full-time Spanish speaking staff in the UK. More
Microsoft veteran Dave Coplin has left to set up a consultancy called The Envisioners, aiming to help organisations and individuals see the full potential of technology, with a focus on the humans who use it. More
Emotion and language analytics specialist Canvs has added artificial intelligence (AI) features to its platform, to help clients understand how emotion affects behavior. More
In an interim report, Stockholm-based research firm Nepa has announced net sales up 9.4% in the second quarter to SEK 55.0m (US$6.91m) and up 16.7% in the first half of 2017 to SEK 106.1m (US$13.33m). Planned investment dragged on profitability as the company seeks rapid growth. More
Twitter-owned mobile ad network MoPub has launched a software development kit (SDK) with viewability support from independent metrics firms Integral Ad Science (IAS) and Moat. Publishers using the kit can offer measurement of viewability and other metrics for their in-app ad inventory. More
Marketing intelligence software provider Visual IQ has announced a partnership with data 'onboarding' specialist LiveRamp, providing the former's customers with a more rounded view of the cross-channel customer journey, plus campaign impact analysis tools. More
In the US, mobile campaign measurement solutions firm Kochava is expanding its self-service data marketplace, the Kochava Collective. More
Nielsen has rolled out its Scantrack grocery sales measurement service in Northern Ireland, giving regional grocery retailers and FMCG manufacturers access to weekly sales data gathered from supermarkets and convenience stores. More
Interpublic's New York-based agency R/GA has extended its consulting services to Asia Pacific, to provide advanced analytic and strategic capabilities to clients in the region. More
GfK has announced a transformation and investment programme, aimed at sharpening its focus on customer needs, accelerating digitization and getting the company 'back on a sustainable growth path'. Plans include a 'one office per country' strategy. More
In the US, location intelligence technology company Ubimo has partnered with shopper targeting specialist Advantage Media Solutions, to offer an intent-based mobile solution designed to reach customers with precise geographic and behavioral targeting. More
Research data solutions firm SSI has partnered with digital ad performance analyst the DMA Institute to launch 'Campaign Optimizer'; a tool which validates and measures ad viewability and connects with consumers about their ad recall following store visits or product purchases. More
San Francisco-based mobile marketing platform YouAppi has launched a new solution which uses artificial intelligence (AI) to provide insights into the mobile user experience. More
In London, online travel retailer lastminute.com group has launched a consumer insights tool, to enable brands to target customers with gamified surveys embedded in ads. More
Dentsu Aegis Network's full service digital marketing agency Isobar has launched what it says is the world's first emotional measurement and analytics platform, designed to measure the effectiveness of virtual reality (VR) experiences. More
Recently-formed research software firm QuenchTec says it has finished integrating the platforms of MARSC and MI-Pro, from whose merger it was born ten months ago; and launched Q_Suite, an end-to-end research platform. More
US-based marketing software and solutions firms Marketo is collaborating with Google Cloud - the former's Engagement Platform will be integrated with the latter's G Suite and data analytics, and will tap into Google's machine learning capabilities. More
New York-based mobile ad targeting firm 4INFO has announced the public launch of a data onboarding solution, based on its customer identity and engagement platform. More
In New York, research and content marketing firm Netscribes has launched a customized market intelligence platform called Onsense, to help users track customer feedback, competitor activity and industry updates in real time. More
Chicago-based 3-D research specialist InContext Solutions has integrated its virtual reality (VR) headset into its flagship ShopperMX platform, allowing retailers and brands to view and collaborate on new retail concepts. More
Los Angeles-based MR and community intelligence platform FUEL CYCLE has added geolocation capabilities to its mobile app, enabling clients to conduct real-time location-based research. More
Ipsos Healthcare has extended its Global Nonalcoholic Steatohepatitis (NASH) Therapy Monitor to Japan. More
Terry Kent, the former Global CEO of Kantar Media's Ad Intelligence business, has set up an advisory firm for early-phase ad and media startups. More
In Los Angeles, entertainment, media and tech specialist Interpret has developed a mobile research solution called 'Week One', to help gaming companies improve their player retention rates. More
In South Africa, insights agency Columinate has launched a methodology which measures a research participant's nonconscious attitudes and behaviour towards concepts, brands, services and products. More
In the US, engagement and marketing platform SessionM has enhanced its Audience Module, to help marketers understand customer behaviour and target specific segments. More
Nielsen has launched a new video gaming analysis business called Nielsen Esports, which will provide sponsorship valuation, fan insights, custom industry research and consulting services to rights holders, media platforms and brands. More
Lightspeed has launched the 'Gravity Network', a partnership arrangement between selected data companies to provide 'a vastly larger pool than traditionally sourced Double Opt-In (DOI) research panels alone'. Partners in the network include Cint, Lucid, Tap Research, P2Sample and Dalia. More
Emerging markets specialist Borderless Access has added Malaysia and Hong Kong to its list of proprietary panels. More
SRKay Consulting Group, a division of London and Mumbai-based SRK Group, has launched a specialist service for companies facing challenges with customer experience management (CEM). 'Serena Way' draws on ' deep customer psychology' and will be rolled out globally. More
'Enterprise-grade' online survey platform SurveyGizmo has a new Canadian offering, making use of Amazon's new Montreal data center to ensure compliance with Canadian data and privacy laws. More
Nielsen has launched the 'Ratings Academy', an interactive online portal designed to improve public understanding of its audience measurement methods and the environment in which it operates. More
Online consumer researcher BuzzBack has partnered with analytics specialist GlimpzIt, aiming to improve marketers' understanding of consumer experience and attitudes. More
Social media intelligence company Brandwatch has added a service called Benchmarked Reports to its Audiences analytics product - allowing users to compare any three audiences, including the followers of any Twitter account. More
UK-based mobile survey technology provider OnePoint Global has created a new interface for its platform, offering the ability to create and launch mobile research projects from any device, any time and anywhere. More
Predictive marketing platform Rocket Fuel has been awarded two patents relating to its software, which ad tech providers can use to identify and analyse consumer behavior, and help brands and advertisers reach and engage with their audiences. More
Nielsen will add viewership of video content distributed on Facebook, Hulu and YouTube to its Digital Content Ratings solution, allowing TV and digital publisher clients to capture incremental viewing of their content in their reported audience numbers. More
In the US, pharma researcher Decision Resources Group (DRG) has introduced a new methodology for analyzing and segmenting groups of healthcare providers known as Integrated Delivery Networks (IDNs). More
In the US, retail analytics specialist Enhanced Retail Solutions (ERS) has added twenty years of historical US weather data to its platform, to enable users to correlate sales performance with weather trends. More
Location-based audience data specialist Reveal Mobile has been awarded a US patent for its technology, which determines the specific location of a mobile device through beacon proximity activity, while also predicting where the device is likely to appear next. More
In the US, artificial intelligence influencer technology firm Influential has teamed up with The Story Lab, a part of Dentsu Aegis Network. The partners will use IBM Watson AI technology to help brands connect with their audiences through branded content. More
Loyalty and employee engagement specialist Maritz Motivation Solutions has launched the Engagement Potential Index (EPI), to enable executives and HR practitioners to measure their company's current culture and engagement potential against industry benchmarks. More
US organisation GreenBook has beta launched Savio, a platform inspired by the 'gig economy' and allowing users to buy in research expertise to use with online research tools or as a standalone service. Features include ratings and reviews, project management tools and payment processing. More
In the UK, Harris Interactive has launched PopUP Communities, powered by Toluna technology and offering quick and cost-effective insights. More
Cross-industry body The European Viewability Steering Group (EVSG) has launched a 'European Viewability Certification Framework', including a first set of viewability measurement principles. More
Enterprise data and analytics company Acxiom has rolled out its 'people-based marketing' insights services and new omnichannel marketing capabilities in Australia. More
In the US, phone call intelligence company Invoca has launched a tool called Signal AI, which uses machine learning to uncover insights from a mass of phone conversations with customers. More
GfK has partnered with Edinburgh-based personal financial management service Money Dashboard, to provide retailers and brands with insights into UK consumer spending patterns by category. More
Toluna has added to its real-time insights platform QuickSurveys with the launch of QuickCommunities, a DIY product for building, creating and recruiting target consumers into a custom community. More
Kantar Media is to integrate Facebook data into its Twitter TV Ratings tool, which will be renamed the Kantar Social TV Ratings tool. More
WPP division GroupM is losing its North American CEO Brian Lesser to AT&T, where he will build and lead an advertising and analytics business, tapping the telecoms giant's customer data and DirecTV programmatic assets. More
In Sydney, Australia, Telstra's Muru-D incubator program has given its backing to start-ups including mystery shopping app Snooper and online ad campaign planning service Flobox. More
In Australia, insights consultancy Fiftyfive5 has launched a Social and Government offer, and appointed Mathew Densten as its Director. More
In New York, location data specialist Cuebiq has launched a tool called IoT Audiences, to help marketers identify which specific Internet of Things (IoT) devices consumers use. More
US healthcare researcher InCrowd has launched Global MicroTracker, an expanded version of its automated market monitoring solution for life science and pharmaceutical brands. More
Social media analyst Crimson Hexagon has added proprietary image analysis technology to its offer, to help brands uncover insights contained in consumers' photos. More
In the UK, business and consumer marketing data specialist DBS Data has launched a new service called Total Sampling, providing organisations running CATI projects with access to its data sources. More
Ipsos Healthcare has launched its Hidradenitis Suppurativa (HS) Therapy Monitor in Europe's big five markets (Germany, the UK, France, Italy and Spain), with plans to extend to additional markets at a later date. More
Targeting firm AcuityAds has partnered with enterprise data and analytics company Acxiom to help marketers improve their media targeting, ad relevancy and audience engagement initiatives. More
In London, brand performance measurement specialist Morar HPI has launched a creative services division called ARGO, offering evidence-based brand development work as well as stand-alone brand and creative services. More
In the US, business intelligence specialist Geoscape has added several new features to its multicultural marketing platform, including access to forecasted cultural segmentation and insights. More
UK-based mobile video MR specialist Voxpopme is integrating IBM Watson's machine learning and natural language processing capabilities into its platform, to provide brands with advanced analysis of customers' feelings. More
In Australia, the IAB (Interactive Advertising Bureau) and Nielsen have rolled out the latter's Digital Content Ratings (DCR), providing regional publishers, agencies and marketers with daily digital audience data for the first time. More
In New York, music industry execs Paul Conte and Camus Celli have set up a company called Truideation, offering campaign ideation and creation, and influence marketing, via a partnership with data science platform GRAPHIKA. More
In London, marketing intelligence software firm Visual IQ has appointed former IBM exec Theresa Colarusso as Senior Vice President of Customer Success. More
Moscow-based web analytics platform Yandex.Metrica has launched a tool called Yandaex.Radar, which monitors search traffic and browser usage. More
US-based research body the Insights Association has formed an International Chapter, to provide member companies and individuals operating outside the country with enhanced service and support. This is the association's twelfth chapter, and its first outside the US. More
comScore has launched a data exploration and visualization platform called MyMetrix Explore, to help clients use consumer data to visualize and understand market trends and opportunities. More
Enterprise data and analytics company Acxiom and software giant Adobe have launched a solution called Connected Spaces, helping clients in retail, travel and leisure sectors to deliver real-time communications. More
In London, healthcare sector MR and marketing services platform nuaxia has launched a Video Interviewing service, promising clients access both to its one million members, and any other individual in its profiled database of 5.5 million healthcare professionals. More
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Customer engagement technology specialist Alterian has launched a tool called 'Chameleon, the Adaptive Customer Experience Platform', to help marketers adapt to customers' unpredictable behavior. More
In Japan, eCommerce giant Rakuten has partnered with marcoms group Dentsu to establish a new company called Rakuten Data Marketing, combining their big data and mass media expertise and launching in October. More
Nielsen has expanded its Everyday Analytics suite with the launch of a tool called 'RMO Sales Planner', which helps FMCG companies evaluate the best combination of price levels and temporary discount events to achieve annual business goals across their product portfolio. More
Nielsen has collaborated with Chinese eCommerce giant JD.com to launch a 'Multi-Touch Attribution' (MTA) offering in China, helping clients to assess the sales impact of their advertising and marketing investments. More
Health economics data specialist Context Matters and analyst IHS Markit have linked up to launch PriceCurrents, a global pricing tool for the pharmaceutical industry. More
WPP-owned marcoms group J. Walter Thompson (JWT) has launched an internal artificial intelligence solution called Pangaea, through which those in its network can ask questions and get answers from any of the firm's more than 12,000 employees around the world. More
The Economic Research Service (ERS) department of the US Department of Agriculture (USDA) is launching an app called 'Linkages', which connects retail scanner statistics to USDA nutrition databases, enabling researchers to better understand the cost of healthy eating in America. More
Enterprise data and analytics company Acxiom has rolled out its InfoBase consumer database and AbiliTec consumer identity service in Mexico, to enable clients to reach 78 million unique individuals - 84 percent of the country's adults. More
Former RED C Joint Managing Director David Cullen has left the Dublin-based firm after five years, to set up a strategic consulting firm for insight and analytics called Bayes & Becker. More
IRI has launched a solution called Marketing Mix (MMX) 7x3, offering analytics capabilities based on its LIQUID MODELING platform to 'smaller' brands or those looking for a quick summary, at the lower price point of £7,000. Results are delivered to a client's inbox within three weeks. More
Audience data specialist Eyeota has partnered with native advertising tech platform Nativo to offer clients help using audience data to optimize native and content advertising campaigns worldwide. More
UK-based video insight specialist Voxpopme has partnered with Kantar to provide the latter's clients with access to its video feedback tools. More
Nielsen is adding its syndicated VOD Content Ratings service to its Media Impact planning solution, to enable clients to reach and monetize additional audiences which is says are often younger and more 'upscale'. More
In the UK, enterprise technology firm Thunderhead has added a feature called 'Audience' to its customer engagement platform, designed to uncover insight from every interaction in the customer journey. More
UK-based online communities specialist Verve has launched a dedicated Innovation practice, for businesses seeking customer feedback on product and service design. More
In the UK, insight and big data business Beyond Analysis and online customer intelligence provider Celebrus Technologies have teamed up to help organisations develop and act on customer insight generated by omnichannel businesses. More
In the US, technology research and advisory firm Forrester has partnered with authors Chip and Dan Heath, to help organizations deliver 'breakaway' customer experience (CX). More
Global MR groups The Research Club, Women In Research (WIRe) and MrWeb have teamed up to put the world's biggest listing of research job opportunities in front of a hugely expanded audience of potential candidates. The search is also in a new more mobile-friendly format. More
London-based full-service agency Acacia Avenue has launched its 'Namer' names test solution on ZappiStore's automated MR platform. More
In France, Eurodata TV Worldwide, the international division of French audience measurement firm Médiamétrie, is opening a Content Insight division led by Avril Blondelot. In addition, Florent Carême has been promoted to the role of Head of Research. More
DIY research giant SurveyMonkey has unveiled a rebrand and a major upgrade of its products, including a refreshed logo; a new platform, 'People Powered Data'; tools for customer experience data and employee surveys; an integrated version of its Audience product; and a 'Genius' survey design coach. More
Emerging markets data collection firm Borderless Access has launched proprietary panels in Kenya & Vietnam. More
In the US, behavioral and product data specialist Bluecore has launched a tool called Audience Insights, to help eCommerce marketers understand how customers are likely to react to future marketing campaigns. More
UK-based digital signage company Signagelive has partnered with computer vision specialist AdMobilize, to deliver real-time audience analytics and dynamic creative capabilities. More
WPP-owned digital data collection specialist Lightspeed has been granted a US patent for its 'Honesty Detector' online respondent validation product. More
Kantar Media has expanded its cross-platform ad intelligence capabilities with the addition of programmatic advertising data, initially available in the US and with roll-out planned for other key markets. More
Customer experience specialist MaritzCX is adding behavioural science research to its CX programs, aiming to reveal insights about customer perceptions which 'surveys alone can't provide'. More
Nielsen has partnered with podcasting company Panoply Media to introduce audience targeting to podcasting for what the firms claim is the first time. More
Database giant Infogroup has launched a data-driven digital marketing agency called Constellation Media, offering a range of services for audience expansion; digital media strategy, planning, buying, and optimization; and advanced analytics. More
WPP division Wunderman has launched an artificial intelligence division, tasked with developing enterprise-grade AI solutions for marketers across customer care, acquisition and retention, and product development. More
In the US, shopper targeting specialist Valassis has launched the 'Consumer Activation Score', which helps advertisers target 'value-oriented' audiences with relevant deals. More
UK-based media and marketing insights firm Ebiquity has launched a served called Total View Attribution, helping clients assess which media channels and campaigns are most effective and warrant increased investment. More
Kantar has launched a new service integrating consumer insights and behavioral data from across its portfolio with shopper and media data, allowing clients to 'fully leverage the studies they run with Kantar for targeting purposes'. More
Local audience data specialist Eyeota has partnered with YouGov to provide clients with an extensive database of consumer opinion and behavior data spanning the US, the UK and Germany. More
Atlanta, GA-based, behavioral insights and consultancy firm CMI has announced a third option within its behavioral economics-based solutions suite. Named yChoose, the tool helps identify what influences consumers in their decision-making, to help marketers out-perform the competition. More
Social media analysis and management firm Buzzlogix has upgraded its app to give users 'full fingertip access to their social media activities and campaigns from anywhere at any time'. More
In the Netherlands, the joint industry committee responsible for the national readership survey has hired GfK to integrate brand consumption data from newspapers and magazines with that from online published media. More
Havas Media has launched a division called Socialyse Influence, which will monitor all client influencer campaigns, and ensure they are accurately measured. More
Toluna's healthcare division has partnered with healthcare-focused digital platform Treato, to gain access to the latter's users for survey research purposes. More
News and information provider Thomson Reuters has launched a division which will help early-stage entrepreneurs build products focused on big data, advanced analytics, artificial intelligence and machine learning. More
Silicon Valley-based software developer SugarCRM has launched a tool called Hint, designed to automatically gather and analyze customer intelligence from a broad range of social media data sources. More
Mobile audience targeting specialist Go2mobi has added a retargeting feature to its demand-side platform. More
Harris Interactive has enhanced its fast turnaround 'Harris 24' service, which surveys up to 5,000 consumers on a UK or international scale and delivers results within 24 hours. Users now get more questions, plus more powerful targeting and profiling. More
comScore has rolled out an expanded version of its MMX Multi-Platform and Mobile Metrix in Malaysia, with the introduction of mobile consumer panel data. More
UK-based consumer insight agency Join the Dots has launched a dedicated qualitative research unit under the new brand name of Spirit. More
Retail and OTC health data giant IRI has launched a suite of tools for personalized marketing. The IRI Personalization Suite also promises to allow users to 'definitively' measure and optimize ad spend effectiveness. More
Research consultancy BDRC has launched a rating service called Brand Advantage, giving insights into the impact of hotel brands on consumers' willingness to pay a premium. More
Georgia, US-based VR shopping specialist Advanced Simulations has partnered with research firm Azure Knowledge to launch two new virtual reality research products. More
Consumer-generated content and personalization specialist Bazaarvoice has launched Brand Edge, a tool to help marketers collect reviews and ratings and distribute them to its network of retail e-commerce sites. More
comScore has launched a service called Extended Video, in China. This delivers programme-level insights into online video consumption, including content viewed, who is watching and levels of engagement, on a weekly and daily basis. More
Online panel provider Branded Research has launched a new direct payment feature for US panelists using the white label API of software firm Dwolla. Participants can now receive same day payments into their personal accounts for survey participation - a first according to the firm. More
Social media intelligence specialist Brandwatch has unveiled an image recognition platform that it says can track and analyze any logo. More
UK-based data and analytics consultancy MESH has partnered with antipodean shopper consultancy 3Feet to bring the former's Real-time Experience Tracking (RET) methodology and experience metrics to Australia and New Zealand. More
Mumbai Stock Exchange listed Majestic Research Services and Solutions Ltd has formed an alliance with California-based analytics firm ScoreData. More
'Poly-cultural' market research and consulting firm Culturati Research & Consulting, Inc. has launched a segmentation model called The Cultural Mosaic, breaking down the US consumer population by cultural mindset and social values. More
Nielsen has launched Target Group Performance Analysis, a framework helping FMCG manufacturers to predict an innovation's overall viability and growth potential in specific segments. Also this week, the firm has extended its alliance with ingredient data firm Label Insight. More
WPP agencies POSSIBLE and Mindshare have linked up to launch an integrated marketing and commerce offer to help companies optimise their investments across the various platforms of online shopping giant Amazon. More
Nielsen has unveiled a 'Connected System' promising FMCG and retail decision-makers analysis of 'what's happening in the market from every angle', and designed to 'foster collaboration and align organizations'. The System integrates Nielsen data with data from partner companies. More
Hall & Partners has launched a new specialist consultancy dedicated to brand invention, under its OpenMind brand. Jen Drexler joins as Managing Partner to lead the company, which promises 'a radical new collaborative approach focused on rapid innovation'. More
Location data specialist Cuebiq has expanded its footprint to China via an exclusive partnership with big data-focused mobile Internet firm GeTui. More
In the UK, AQR board member and former Razor Research and TNS exec Lydia Fuller has formed a new full service qual and quant agency, Full Colour Research, based in Manchester. More
Toluna has enhanced its QuickSurveys suite, with users now able to select from more than 200 'hyper-targeted' demographic and profile audiences. More
Amsterdam-based software company Upinion has launched a new messaging app for use in market research, exploiting the rise of messaging tools like WhatsApp and consumers' familiarity and comfort with using them. More
Retail information provider The NPD Group has launched a new platform to help clients track and understand apparel trends. Trend Tracker takes the form of a microsite comprising dashboards, insight reports, curated news and analyst expertise on the sector. More
Nielsen has begun measuring ads on YouTube's mobile app, within its Digital Ad Ratings service, completing its cross-device coverage of YouTube viewing. For the moment, the service is available only in the US. More
In the US, MR tech developer iModerate has launched a fast turnaround research approach called (iM)mediate, which promises to deliver insights in as little as five days. More
In the US, WPP-owned digital data collection specialist Lightspeed has launched a mobile engagement app called LifePoints, to provide clients with 'in the moment' access to consumers. More
In the US, Nielsen has partnered with retail vision technology specialist Trax to jointly create a new tool called the Shelf Intelligence Suite. The firms aim to help FMCG companies better understand how shelf performance directly impacts product sales. More
In the US, former Experian execs Lindsey Harju and Brienna Pinnow have launched a company called Blinc Digital Group, which will offer a data-centric approach to help clients with their product and marketing development strategies. More
Italian confectioner Ferrero has opened its first Asian Innovation Centre in Singapore, where it will focus on consumer food science, biotechnology, health and nutrition, consumer insight and design. More
US-based Prosper Insights & Analytics has launched the Alibaba Shopper Intelligence service, providing data on customers of the Chinese eCommerce company. More
Fieldwork company Made in Surveys has launched a UK service called 'Instant Insight', through which users can field a survey of four to nine questions administered to a nationally representative sample, and then receive a full report and the raw data within 48 hours. More
Video analytics tech developer Innovid has launched a solution allowing marketers to dynamically customize connected TV and over-the-top (OTT) ads, based on purchase data-driven CPG audience segments from Nielsen Catalina Solutions (NCS). More
Marketing software giant Adobe has launched a solution for the automated, data-driven planning and buying of TV advertising, enabling brands to use their first-party audience data to better target linear ads. More
WPP-owned PR consultancy Hill+Knowlton Strategies (H+K) has launched a service called 'The Shanghai Addition', promising a new way to connect Chinese brands with audiences, cultures and markets around the world. More
Swedish firm Tobii Pro has launched a tool which extends eye tracking research to non-game virtual environments. More
Croydon, South London-based healthcare MR and fieldwork firm FieldBox has opened a new viewing facility. More
In the UK, behavioural research agency Watch Me Think is opening its video search, edit and share platform to researchers for no cost. More
CRM software giant Salesforce has enhanced its Einstein product with the addition of a portfolio of advanced analytics tools for non-specialist users. More
comScore has expanded its MMX Multi-Platform measurement and upgraded its Mobile Metrix offer, in both Germany and China - the latter in partnership with Kantar JV CTR Market Research. More
In Australia, Leon Bombotas, formerly Head of Data at ad agency Ogilvy, has launched his own firm, Newsroom.ly, combining web analytics, AI and data-science to help clients measure the impact of their content. More
Informa subsidiary Agribusiness intelligence has launched an agricultural insight platform, IEG Vu, focused on the processed food and soft commodity markets; and has recently added more than twenty new analysts to its team. More
Location-based marketing solutions provider Rippll has announced a partnership with digital ID specialist Adbrain. The firms will combine cross-platform consumer insights with real time footfall data, helping clients to understand each customer's journey and behaviour. More
Mobile survey solutions provider OnePoint Global has made its survey app development code available to MR industry clients, allowing them to create, launch and manage their own products to app stores 'within days'. More
US investment advisory company The Stagwell Group has acquired Nielsen's Mobile Insights Survey and Total Communications Survey, which will relaunch under the name HarrisX. Terms of the deal were not disclosed. More
IRI has enhanced its core business of providing big data and predictive analytics for FMCG manufacturers and retailers, with the launch of a Growth Solutions practice. Former Premier Foods exec Daniel Hunt joins to help lead the practice. More
Nielsen has launched what it describes as the first-ever audio data management platform (DMP), which connects radio formats to real off-line purchase data for 'highly specific radio audience targeting'. More
In New York, influencer marketing specialist SYLO has launched a standardized reporting service, to calculate individual 'SYLO Scores' based on every piece of content posted by influencers across YouTube, Instagram, Facebook and Twitter. More
Consumer insight consultancy BDRC has launched the 'Media Global Passenger Study' (Media GPS), which will use a sample of more than 16,000 international air passengers to understand media usage among nearly ten million weekly travellers. More
Digital media measurement firm Verto Analytics has launched a product called Audience Profiles, which promises publishers in the US and Europe data on consumer behavior, demographics and device usage, plus competitive insights all in one package. More
UK-based innovation charity Nesta has launched an interactive toolkit, to help researchers and academics experiment with randomised controlled trials (RCTs) for work on innovation, entrepreneurship and business policy-making projects. More
In the US, business news provider CNBC has partnered with DIY online research firm SurveyMonkey to launch a quarterly survey of small business owners, which measures confidence nationwide while uncovering trends among specific types of companies and key geographic regions. More
WPP-owned digital data collection specialist Lightspeed has partnered with youth media and broadcast company VICE Media to launch a panel called VICE Voices, through which to capture the opinions of US millennials and understand what drives their attitudes and behavior. More
Cross-screen data management platform (DMP) Lotame has partnered with insights exchange operator Cint, to enable publishers and advertisers to create custom research panels. More
In the UK, video data mining and analysis specialist LivingLens has added two new video analytics modules to its platform: 'aggregate level multimedia analysis' and 'intelligent codeframe creation'. More
In the US, marketing technology company Gauge Insights has partnered with data collection firm Focus Pointe Global, to launch a mobile app through which brands can create customized MR campaigns, and get feedback from hundreds of targets within minutes. More
In the US, marcoms giant Dentsu Aegis Network has rolled out M1, a people-based insights, planning, activation and measurement platform. John Lee, Chief Product and Data Officer of subsidiary company Merkle, will lead the initiative as President of M1 globally. More
In London, software developer We Are Personal (WAP) has launched an artificial intelligence (AI) ad campaign personalisation tool, through which marketers can dynamically change their entire web site to match each user's needs. More
In the US, mobile-based consumer engagement and insights firm UBMobile has launched a 'Gesture-Based Surveys' platform (GBS), using mobile device actions such as dragging, swiping, tapping, and capturing images and videos. More
US location data provider Cuebiq has released what it says is the industry's first report analyzing footfall benchmarks, to help marketers gauge how their ad campaigns perform against industry averages for off-line activities such as in-store visits. More
In the US, online survey software provider QuestionPro has launched a new tool called Forms, which uses the firm's existing platform to create surveys that are completed through an interactive chatbot. More
Seattle-based online qual firm Discuss.io has opened an office in London, where it has appointed former Kinesis Survey Technologies MD Tariq Mirza as Managing Director, Europe. More
US-based TV attention measurement company TVision Insights has launched 'Creative Performance Score', which helps brands to evaluate the impact of the creative they use across commercials, on a second-by-second, person-level basis. More
In the UK, full-service agency Turquoise Thinking has partnered with regional business development consultancy South West Growth Service, to develop a proprietary suite of tools to support local business and new product development activities. More
California-based predictive marketing firm AgilOne has launched a Customer Data and Engagement Hub, through which marketers can create a single customer profile, apply predictive intelligence to customer data, and run omni-channel personalization initiatives. More
In the UK, data collection agency Populus Data Solutions has launched what it says is the research industry's first virtual reality online panel, PopulusLive VR. More
US-based analytics specialist Verint Systems Inc. has launched a number of consulting offers and packaged services designed to help companies enhance their customer experience (CX). More
UK-based, full-service agency Mustard has launched a Smartphone app called Pickles, to provide instant consumer feedback for ad and campaign feedback, understanding consumer behaviour, product and creative testing, CX and brand research, and mystery shopping studies. More
Swedish television research specialist MMS has launched a digital ad ratings service built on GfK's data integration and data science capabilities. The firms are now working on integrating linear TV data with the new service, to enable the tracking of video consumption across multiple devices. More
Cross-cultural communications agency BODEN has launched a social media listening 'command center' called Escucha, for the Latin American market. More
Consumer collaboration specialist C Space has launched a study called 'Speak Up Britain', to uncover the concerns driving voter indecision in the run up to the general election. More
MARU Group's tech and communities business Maru/Matchbox has partnered with the Canadian Federation of Independent Businesses (CFIB) to establish a market research community called the Angus Reid Business Forum. More
In the US, MFour Mobile Research and Kantar Added Value have partnered to launch a mobile ad testing solution for Facebook and other social media sites. More
Kantar Media has partnered with sports sponsorship intelligence provider Hookit, to provide social and digital media measurement capabilities for the sports industry. More
New York-based cross-platform social media video analytics software firm Delmondo has released new features to help publishers and advertisers better measure their videos across all social media platforms and devices. The firm also announced three senior appointments. More
In Los Angeles, mobile performance feedback platform Embrace.io has launched out of beta with a $2.5m round of seed funding. More
In the US, a new industry body called the Social Media Research Association (SMRA) has been set up, to develop best practices to measure and responsibly use social media as a source for insights. More
Latino youth audience platform mitú has partnered with Hispanic market specialist ThinkNow Research, to build a tool measuring how multicultural consumers self-identify with both their American and specific ethnic cultures. More
In the US, Kantar Health has partnered with tech giant Nokia to develop a longitudinal cohort study, to improve understanding of the impact of 'lifestyle therapy' on diabetes treatment and patient outcomes. More
South African researchers have received the go-ahead to replace The South African Audience Research Foundation (SAARF) with a new Marketing Research Foundation, tasked with delivering an audience currency to replace the country's discontinued AMPS measure. More
In London, consumer specialist Razor Research has set up a kids-focused business unit called Razor Kids, and appointed Leslie Salem to lead it. The firm has also hired Kenny Fox as Associate Director. More
In Chicago, chain management specialist HAVI has launched a platform for the restaurant industry, which uses real-time analytics to deliver insight into a business's promotions. More
In the US, multicultural marketing data software provider Ethnic Technologies has launched a new product called ACCESS India, helping marketers to connect with Indian consumers in North America, in ten distinct language and cultural groups. More
Israel-based online ad company Matomy has launched a data-driven premium private marketplace (PPM) on its MobFox mobile supply side platform and exchange, allowing advertisers to acquire traffic and target mobile audiences. More
US-based predictive marketing tech specialist Lattice Engines has upgraded its AI-based segmentation engine, to create a single sales and marketing hub from which users can generate segments and execute targeted campaigns. More
In the US, two former Apple engineers have launched a foot traffic counting and analytics firm called Dor, with $3.8m in seed funding. More
Retail information provider The NPD Group has expanded its Retail Tracking Service to provide a view of the US team sports equipment market, covering basketball, football, baseball, softball, soccer, hockey, racquet sports, golf and lacrosse. More
In New York, data management platform (DMP) Lotame has partnered with ad research specialist Survata to create a solution called Segment Validation, offering what it calls a 'universal ratings currency' for the digital advertising sector. More
Kantar Millward Brown has partnered with location data specialist Cuebiq, to create a new tool that helps marketers measure the off-line ROI of their advertising. More
WPP-owned growth and business strategy consulting firm Kantar Futures is launching a programme focusing all its analytical efforts on the topic of 'the future of consumption'. More
Nielsen is planning to install nearly 15,000 television audience meters in approximately 7,000 homes across the 140 markets currently measured by Local TV paper diaries. More
New York-based Geopath, which was formerly known as the Traffic Audit Bureau for Media Measurement, has partnered with marketing tech firm Ayuda[x] to power its new OOH (out-of-home) audience measurement solution. More
Content discovery and personalization platform Outbrain has launched a tool called Lookalike Audiences, to help marketers reach and engage with new people who are likely to be interested in a business because they 'look similar' to existing customers. More
Fashion trend analysis and forecasting specialist WGSN has partnered with research agency Morar and consulting firm Oliver Wyman to launch a brand intelligence tool, which will help US and UK womenswear retailers measure how they are perceived by their target consumer. More
In the UK, online self-service MR platform Research Engine has launched a 'Price Optimisation' tool, to help clients understand customer perception of product pricing across a category. More
Nielsen has expanded its measure of Twitter mobile campaigns to 23 new markets, adding to the US where it was launched last year. More
US-based online physician community SERMO has launched a 'Drug Ratings' tool, which it says is the first global peer-to-peer prescription drug review system sourced exclusively from verified licensed physicians. More
US technology publisher TechTarget and B2B big data firm HG Data have partnered to provide sales and marketing teams with access to combined purchase intent and technology install data. More
comScore has launched a syndicated service called OTT Intelligence, to measure US household viewing of over-the-top (OTT) content on television screens. More
In the UK, a citizen-led non-partisan group led by Sam Jeffers and Louis Knight-Webb has launched a plug-in tool called Who Targets Me? (WTM), to identify which political parties are targeting individuals through their Facebook feeds. More
Mobile data exchange adsquare has extended its data portfolio with the addition several first-party proximity data providers, to offer more precise location-based targeting. More
Havas Group's OOH and geolocation-based communications division Adcity has launched a cross-device audience planning solution called mOOHbile. More
In the UK, recently formed software firm Digital Taxonomy has launched a machine learning tool called Codeit, designed to help researchers and analysts code answers to open-ended questions. More
Nashville, Tennessee-based MR technology and services firm 20|20 Research has launched a digital ethnography tool called Ethno360, promising researchers a full picture of consumers and their actions. More
Digital data collection specialist Research Now has launched an automated research solution called SmartAR, promising completed surveys in a matter of days. More
Twitter has partnered with Tesco data firm dunnhumby, to help FMCG brands quantify how their investment in its targeted advertising impacts on sales. More
GfK has extended its partnership with local audience specialist Eyeota, to help clients improve the accuracy of their consumer targeting initiatives using the global agency's 'Purchasing Power' data. More
In the US, MR consulting and training provider CourtLynn Enterprises has launched a customer behavior insights division called Griffin Wilds. More
In the US, mobile app technology specialist AdAction has launched a solution called Action Discover, providing analysis of the app user lifecycle. More
Quadrangle Group's data collection arm RED has partnered with Research Now to launch a solution called STOREWORKS, which promises retailers 'quick, quality feedback' from different groups of consumers. More
Mobile survey technology provider OnePoint Global has launched In-App, a mobile survey solution which collects feedback from inside an existing customer app, regardless of whether consumers are online or off-line. More
New York-based Integral Ad Science (IAS) has partnered with a group of unnamed companies to launch a solution which will determine and measure how viewable exposure time and frequency play a role in converting consumer attention into action. More
Data and marketing services firm Acxiom has partnered with social media data platform ShareThis to enable brands to better target 'highly interested' consumers at the right time and through the right channel. More
Nielsen has enhanced its Social Content Ratings platform with the ability to analyse engagement with content posted by owned accounts associated with a program, versus organic accounts from the general viewing audience. More
Creston's Unlimited Group has combined its customer journey specialist EMO and customer relationship marketing agency The Real Adventure, to form a new Bristol-based business called Prophecy Unlimited. More
Philadelphia-based branding agency Finch brands has launched a communities division, FinchSight Research Communities, to be led by Chief Innovation Officer Tom Finkle, former CEO of Passenger. More
US-based research firm Gongos, Inc. has partnered with customer experience (CX) tech specialist Customerville to create 'turnkey' CX solutions for major companies. More
Microsoft is to offer audience customisation to users of its Bing Ads service, allowing marketers to integrate their own firms' first-party data through a DMP. More
San Diego, California-based data collection agency Branded Research has expanded into full service research with the opening of an insights department, led by former Nielsen exec Kristen Miles. More
Supply chain solutions provider JDA Software has partnered with shopper data firm dunnhumby, to offer a merchandising service incorporating consumer feedback, designed to help retailers and trading partners make the right assortment and space planning decisions. More
Social media intelligence specialist Brandwatch has expanded its relationship with Twitter, with teams working more closely together to bring new innovations to market. More
Research technology and services group FocusVision has upgraded its FV Decipher online survey and reporting solution to make it compatible with Confirmit XML for data transfers and imports. More
comScore is to offer a free viewability measurement service, with data for display video, and mobile inventory compatible with metrics from its flagship vCE service. More
UK-based video data mining specialist LivingLens has partnered with Qualtrics to make its video capture and analysis available on the latter's Experience Management Platform. More
In the US, customer voice analysis specialist TalkIQ has launched a predictive capability, to help businesses forecast sales wins and losses, customer satisfaction and churn. More
In the UK, online retail giant Amazon has launched a personalised shopping service incorporating weather data. The system will suggest relevant summer items based on the weather conditions where a customer lives. More
UK broadcaster Channel 4 has partnered with online video analytics tech developer Innovid to launch a VoD (video on demand) format that enables advertisers to add viewers' names to the audio accompanying their ads. More
Ipsos Healthcare has extended its syndicated Psoriasis and IBD Therapy Monitors into China, where it will also re-launch its Lupus Therapy Monitor. More
WPP-owned online research company Lightspeed has added its QuestionArts suite of survey design tools to its healthcare product portfolio. More
In Edinburgh, tech entrepreneur Patrick Clover has launched a firm called BlackBX, offering 'legal guest Wi-Fi' which gathers raw data on a venue's customers and helps businesses engage with them. More
US research and advisory firm BIA/Kelsey and comScore have partnered to deliver an integrated view of a TV station's position in the local video marketplace. More
In the US, business technology specialist Pitney Bowes has set up a cross-company Data Practice, to help clients use location-based data to accelerate their digital transformation. More
IBM business The Weather Company has partnered with customer data 'onboarding' specialist LiveRamp, to help marketers integrate real-time weather data into their omnichannel campaigns and target consumers at relevant moments. More
Nielsen has begun working with Audiweb, the Italian Online Joint Industry Committee, on the terms of an agreement for further development of the country's audience measurement system. More
A consortium including ad management software firm SintecMedia has developed an advanced machine learning algorithm which it says will forecast future viewing of television programs. More
US-based mobile campaign analyst Kochava has launched a no-cost app analytics platform, through which users can track consumers' mobile behaviour throughout the entire campaign lifecycle. More
comScore has rolled out its MMX Multi-Platform service in India, where it has also added data from its recently launched mobile consumer panel to Mobile Metrix. Both tools combine responses from desktop and mobile panels with data from the comScore census network. More
Following its recent acquisition of media and entertainment data provider Gracenote, Nielsen is formally adopting the latter's 'IDs' as the standard content identifier across all its audience measurement solutions. More
The management of mobile survey specialist Lumi Technologies have spun off its virtual AGM (annual general meeting) app into a separate business, with backing from Vespa Capital. Terms of the deal were not disclosed. More
Media and marketing analytics firm Ebiquity has rolled out its digital ad intelligence platform Portfolio Digital in the UK, following its launch in Australia at the beginning of the year. More
Netherlands-based customer feedback software developer Mopinion has launched a feature which captures and analyses visual online feedback, helping clients to improve overall web site usability and further optimise user experience. More
In the UK, Nielsen has launched an employee resource group (ERG) called MOSAIC (Multinational Organization Supporting an Inclusive Culture) at its office in Oxford, where the firm says its employees identify with 57 different nationalities. More
In the UK, former BT research head James 'JT' Turner and political and behavioural data scientist Zsolt Kiss have launched a research business called opinion.life, with ambitions to 'revolutionise' the science of polling. More
In the US, public sector-focused research provider Abt Associates has combined the capabilities of its Abt SRBI survey and research unit with its Client Technology Center, to create a new arm called the Data Science, Surveys and Enabling Technologies division. More
In the US, online community and survey tech provider Toluna has launched a service called RapidResultsRx, to help clients obtain 'quick-turn' insight from medical professionals. More
IBM has added new cognitive capabilities to its Watson Marketing Insights solution, which helps marketers understand and anticipate customer behavior. More
GfK has launched a panel covering the US independent tire channel, capturing data representing more than 34,000 individual retail outlets nationwide. More
comScore is adding Facebook demographic metrics to its validated Campaign Essentials (vCE) measurement suite, tracking display and video ads that run on desktop and mobile platforms on Facebook, Instagram, and the Facebook Audience Network. More
Recently launched online self-service MR platform Research Engine has added a tool called 'Emotion Video Test', which tracks basic emotions in those watching videos. More
UK-based video insight specialist Voxpopme has upgraded its visual storytelling tool Showreel Generator. Image slides and colour schemes can now be added, allowing clients to include their brand's look and feel in any output they produce. More
In the US, targeted TV ad specialist FlySwipe has developed a technology that uses facial recognition and big data to determine which ad to place in front of a TV audience, based on its balance of gender and age. More
Dentsu Aegis Network's full service digital marketing agency Isobar has launched a fast-turnaround version of its proprietary neuroscience product MindSight, designed to help understand the emotions used to decode complex human responses. More
TV audience rating body BARC India is rolling out a suite of digital measurement products called EKAM (Sanskrit for 'one'), to provide the industry with a single platform for measurement across TV and digital. More
Nielsen has launched a National Out-of-Home Reporting Service, which will provide TV networks with program and commercial ratings for live and through live + 7 days of time-shifted viewing. ESPN has signed up as its first client. More
comScore is adding Twitter ad metrics - including demographics, reach, frequency and GRPs - to its validated Campaign Essentials (vCE) measurement solution. More
Prague-based Socialbakers has launched an 'all-in-one' social media analytics, management and performance solution. More
British polling firm ICM Unlimited is launching PECS, a new policy and campaign evaluation tool which it says combines orthodox opinion research techniques with an emotional component, to assess new policy ideas and campaign messages ahead of their public launches. More
In Australia, former Bain consultant Nik Samoylov and academic Prof. Ujwal Kayande have launched a technology company called Conjoint.ly, which automates conjoint analysis and discrete choice experiments to provide rapid concept testing, price optimisation and forecasting. More
US network owners Fox, Turner and Viacom have released more details about their OpenAP initiative, their audience data platform announced last month. More
In New York, the Institute for Sensory Research (ISR) has launched a service for consumer packaged goods companies called 'Flash Discrimination Testing'. More
In the UK, former GfK director Andy Stillwell has launched a specialist business-to-business market research agency called InsightB2B, which will integrate market data with analysis of buyer behaviour. More
In the UK, iCube Marketing founders Chris Horne and Mike Heisig have launched an online self-service MR platform called researchengine.org, offering users access to 'ready to use' products which deliver insights at speed. More
Retail and healthcare data giant IRI has launched what it is describing as the 'first-ever' tool to link brand equity measurement with actual purchase behaviour. More
Academic publisher SAGE has partnered with the Institute for Policy Research at the University of Bath to launch the Public Data Lab, which will facilitate research, engagement and public debate around the future of the data society. More
Research software company Confirmit has expanded its customer experience assessment methodology with the launch of a model called Compass, which aims to understand the stages of maturity in Voice of Customer (VoC) programme development. More
US text analytics and customer experience management (CEM) specialist Clarabridge has launched a solution for transcribing, aggregating and analyzing customer recordings and interaction data from contact centers. More
The BBC's international development charity BBC Media Action has launched an online data resource, offering feedback from research conducted with more than 100,000 people in thirteen countries across Africa, Asia and the Middle East over the last five years. More
Nielsen has launched an eCommerce measurement solution, delivering a 'total consumer view' of 90% of online FMCG sales in the US market. The firm has also introduced Nielsen Artificial Intelligence; a technology that automates audience optimization using patent-pending AI methods. More
Kantar TNS has launched a new concept test product called eValuateNow, on the ZappiStore research automation platform. More
Sticky, which uses web-cam based eye tracking technology to measure ad effectiveness, has launched a platform called AdVantage, which tracks how long someone views an ad. More
Australian micro-influencer platform TRIBE has launched in the UK, following an AUD $5.35m Series A funding round. More
In the UK, former FreshMinds Head of Digital Innovation Chris Leo has launched a digital product consultancy, Pivot. More
Analytics and research firm Absolutdata has launched an artificial intelligence-driven decision engine, the NAVIK AI Platform, which helps clients optimize business decisions 'on an ongoing basis without having to build a data science team'. More
Kantar Media and local audience data provider Eyeota have extended their TGI-based segmentation partnership to Germany and France. More
GfK has appointed three execs to lead a new Customer and Audience Activation service, which creates segments using local audience data from partner firm Eyeota. Existing employee Niko Waesche will lead the unit while Cornelia Reitinger and Lauren Coppin join as Directors. More
Retail data firm IRI has developed a new segmentation of the fast-growing self-care industry, which it says is worth $400 billion. Eight distinct profiles can be targeted, based on consumers' motivations, purchasing habits and other behavior. More
Online community pioneer Vision Critical has released Sparq Share, which gives users of its Sparq customer intelligence platform 'a private and secure workspace' for distributing customer insight to stakeholders and external partners. More
Digital ad verification specialist DoubleVerify has received MRC accreditation for three more of its metrics: mobile in-app viewability, sophisticated invalid traffic (SIVT) processes for desktop and mobile web traffic; and its DV Authentic Impression performance and brand safety indicator. More
Nielsen has launched a suite of tools called Everyday Analytics, designed to help FMCG manufacturers reduce the time, cost and resource demands of accessing traditional analytics. More
Customer experience (CX) software and services provider MaritzCX has partnered with mobile survey technology provider OnePoint Global, to provide clients with a mobile CX survey solution. More
In Germany, social research group infas Holding AG has set up a full-service agency called infas quo, offering strategic management consulting based on market research. The business will be led by former GfK exec Karsten John, who is also a previous infas employee. More
In Indonesia, comScore has announced the roll out of its MMX Multi-Platform, while upgrading its Mobile Metrix with additions from its recently launched mobile consumer panel. More
In the US, customer experience (CX) consulting firm Walker Information has launched a collaboration platform called Walker TrackIt, to help CX professionals manage issues that affect their customer base. More
London-based polling and research specialist ComRes has launched a new division, which will focus exclusively on supporting organisations following the United Kingdom's withdrawal from the European Union. More
Transaction technology giant NCR has integrated its point-of-sale (POS) platform with the systems of cinema data specialist Showtime Analytics, promising cinema clients a better understanding of customer needs and experience. More
In New York, retail data specialist Nielsen TDLinx has split its on-premise licensed dining data into five new sub-channels, to help clients understand the size of each segment and determine which are growing and/or shrinking. More
US-based data science company 4C Insights has launched a suite of tools for planning, buying and measuring multi-screen TV advertisements. More
In the US, Kantar Worldpanel's ad analytics and insight division Shopcom has teamed up with consumer purchasing analyst Affinity Solutions, to help clients predict spend predictions, measure overall sales lift and gauge revenue impact in-store and through online channels. More
UK-based customer relationship management (CRM) specialist Workbooks Online Limited has launched a tool which promises to convert anonymous web traffic into leads. More
US consumer intelligence company Simmons Research has partnered with mobile research technology firm RealityMine, to launch a joint solution helping brands and media companies create and measure cross-platform media campaigns. More
Kantar Millward Brown has expanded its brand marketing analytics platform Ignite Network, to provide access to more than three million mobile panellists in the US. More
Ipsos has partnered with viewability measurement specialist Moat to launch a solution called Connect:Digital, which pre-tests digital ads via a combination of creative impact analysis and digital trading measures. More
Media intelligence and monitoring specialist iQ Media has launched a tool giving professional sports franchises and their sponsors real-time data about how their TV and sponsorship activities influence fan engagement, both in-stadium and out. More
Nielsen has launched an overnight quant innovation tool called Quick Screen, to enable FMCG manufacturers to quickly test new product ideas and measure their potential. More
In the US, shopper insights specialist Nielsen Catalina Solutions (NCS) has launched a solution to measure the sales effectiveness and unduplicated reach of CPG advertising campaigns delivered across TV, desktop and mobile publishers. More
Canadian qual software provider itracks has upgraded its GO research platform with the addition of a video recorder interface and other new features. More
In Toronto, contact center consultancy The Taylor Reach Group has launched a benchmarking service, through which organizations can gauge the quality and effectiveness of the customer experience (CX) being delivered by their call or contact centers. More
Cross-screen data management platform Lotame has partnered with customer data 'onboarding' firm LiveRamp, to help clients connect their off-line, subscription and CRM data with digital and mobile data. More
UK-based research industry software firms E-Tabs and Askia have announced a strategic partnership which will offer a revolutionary dashboard designer application for market research. More
UK-based Brand View, whose tools help clients track and analyse prices, products and promotions, has released OnSite 2, a tracking tool for global pricing analysis. More
Publicis-owned technology and marketing services company SapientRazorfish has launched a 'business transformation' offering, with six integrated services spanning data and artificial intelligence, customer experience, and digital business strategy and innovation. More
US data collection firm Focus Pointe Global has launched the FPG Think Tank, which brings together members of its 1.5 million opt-in participant panel to share ideas and opinions for clients. More
In New York, social media ad firm Kinetic Social has launched a solution to identify people who are interested in a brand before they visit that brand's site, or engage with the brand on social media. More
In the US, retail and healthcare data specialist IRI has partnered with information solutions giant Experian, to help marketers identify customers who will drive a better return on advertising spend. More
IBM and Salesforce have entered a global strategic partnership to deliver joint solutions using artificial intelligence. A new practice within IBM Global Business Services will help clients rapidly deploy tools combining IBM Watson's big data with Salesforce Einstein's customer insights. More
Consumer data company Equifax has launched Ignite, a data analytics platform, incorporating DIY analysis and data visualization tools and speeding what it calls its 'transformation from a credit bureau into an insights company'. More
comScore has launched a syndicated service called Connected Home, which taps into its Total Home Panel to measure consumer behaviour across home network-connected devices. More
Singapore-based audience data provider Eyeota has partnered with Russian data management platform AmberDATA, to add more than 400 regional segments collected from over 200 million users to its Audience Data Marketplace. More
In the US, engagement platform SITO Mobile has launched a mobile marketing solution, allowing users to analyze and target consumers. More
In the US, customer experience (CX) intelligence platform InMoment has appointed former Hewlett Packard exec Andrew Joiner as Chief Exec, replacing founder John Sperry who will now focus on innovation initiatives. The firm has also launched an analytics tool called Discover. More
US-based television insights firm Samba TV has launched a data management platform (TV DMP), giving a single, de-duplicated view of the customer journey across linear television, OTT and digital media platforms, for cross-screen targeting of programmatic media. More
In the UK, brand building specialist Andrew Marsden has launched a brand activation agency called Pilgrim Marketing, offering clients business strategy and brand positioning services combined with creativity and access to in-house research. More
In Africa, mobile-first messaging platform mSurvey and comms company Safaricom have partnered to launch a solution called Consumer Wallet, which quantifies Kenyan consumers' off-line spending, habits and trends. More
In New York, technology, media and marketing services company IDG has launched a predictive intelligence engine called the Pipeline Activator, which provides insights about companies actively researching products and services to purchase. More
Ipsos has officially launched its Public Affairs division in India, under the leadership of Parijat Chakraborty, who joined the group in January. More
In New York, video ad technology platform Eyeview has hired former TiVo SVP Brian Katz as Vice President, Advanced TV Insights & Strategy. More
Manchester, UK-based mobile research tech firm RealityMine has added automated passive mobile data to its TouchPoints Canada study, enhancing its insights into how Canadians use their mobile devices. More
Westport, CT-based company Critical Mix is launching panels across five major European markets, under the OneOpinion brand. More
Chartered Accountant and investor Sarah Butler has opened a viewing facility, The Buzz Rooms, in Greater Manchester, UK. The new set-up is housed in the headquarters of Infinity Asset Management, of which she is a co-founder and partner. More
In the US, measurement organisation the Alliance for Audited Media is launching AAM Quality Certification, which it describes as 'a new holistic approach to verifying digital publishers'. More
Industry exec Padmanabhan Ramaswamy has set up a B2B marketplace called InsightzClub, to connect buyers and sellers of market research through programmatic technology. The initiative will launch in Malaysia and Singapore, with plans to roll out elsewhere at a later stage. More
WPP-owned digital data collection firm Lightspeed has partnered with emotion measurement specialist Affectiva, to analyse its panellists' reactions to ads via their facial expressions. More
In the US, specialist MR agency Reckner Healthcare has launched a fieldwork solution called QualEDGE, designed for qualitative market research with healthcare professionals. More
In New York, health marketing group Evoke has launched a multicultural insight agency called Fabric, which will help clients use insights to help create more 'culturally inspired' brands, and will be led by Managing Director Roger Salazar. More
YouGov has upgraded its market intelligence Reports business, through which clients and prospects can sample and interact with the firm's connected data. More
In London, behavioural analytics and location-based marketing company Movvo has launched the 'Data Maturity Curve', a tool allowing shopping centres to measure how their use of data enhances retail performance; benchmark against the industry; and improve ROI on the data they collect. More
In the US, Nielsen has partnered with video ad platform YuMe to launch what the pair say is the first programmatic platform-based/campaign-based audience measurement solution for connected TV (CTV) campaigns. More
Andy Dexter, the founder of Truth Consulting and Principal at innovation agency Neon & Vine, has set up a collaborative initiative called Culturise, to help businesses and brands re-establish trust, authenticity, and social and cultural relevance. More
UK firm OnePoint Global is making the source code for its mobile survey platform available on a Software as a Service (SaaS) basis, allowing clients to build their own survey solutions, integrate survey modules into their existing platforms, or take a 'white label' approach. More
MR software firm Remesh has partnered with online panel and digital MR solutions provider eCGlobal Solutions, to help Latin American clients engage in conversation with their audience at specific moments - such as 30 minutes after viewing a TV show. More
In the US, behavioral and product data specialist Bluecore has launched 'Decisioning Platform', a system allowing retailers to organize massive data sets, determine what to do next with the data, and deploy campaigns across several channels. More
UK-based mobile video MR specialist Voxpopme has launched its on-demand video feedback app in Ireland. More
Nielsen has announced it will use its Digital Ad Ratings (DAR) platform to measure the accuracy of cross-device graph providers, offering 'an independent third-party measure of their efficacy in verifying consumer identity'. More
comScore CEO Gian Fulgoni has told investors the firm expects the public release of its ExtendedTV product sometime in 2017; and a return to stock exchange listing in the summer. Fulgoni also expressed disappointment with the spread of the flagship vCE product. More
Technology consulting firm Strategy Analytics has restructured its User Experience Innovation Practice (UXIP) with the launch of a new service under the aegis of promoted Director Chris Schreiner. More
Data solutions company DoubleVerify (DV) is expanding its relationship with AOL with the integration of its ad quality data into the veteran online company's ONE advertiser and publisher platform. Meanwhile AOL has also added location data from Adsquare. More
US healthcare researcher InCrowd has launched a tool called MicroQual, which automates the process of coordinating and executing qualitative virtual research. More
Nielsen's recently acquired entertainment data provider Gracenote is connecting its video, music and sports databases, allowing clients to use its data and IDs to drive voice and text search, intuitive user experiences, and more personalized media recommendations. More
In the US, software integration specialist Go2Group has launched a tool called ConnectALL Insights, to enable users to access business intelligence (BI) data combined from a variety of sources and multiple tools located across an enterprise. More
comScore has announced it will report mobile video metrics for YouTube and its partner channels across its core audience measurement services. More
Research community and survey technology specialist Vision Critical has expanded its Sparq customer intelligence platform with the addition of a feature called 'Relationship Memory', which connects existing customer data with intelligence collected from insight communities. More
The Behavioural Insights Team (BIT), set up by the UK government and often referred to as the 'Nudge Unit', has launched a new division called BI Ventures, which will use behavioural science to build products to help solve real-world problems. More
News and information provider Thomson Reuters has opened an innovation lab in Singapore which will collaborate with government, tech start-ups and universities to create products and solutions for clients across the Asia Pacific region. More
Australian television industry research body ThinkTV has announced a collaboration between a number of organisations to produce a 'Total TV' metric, capturing all the advertising revenue spent across commercial TV. More
UK audience research body BARB has awarded its Dovetail Fusion cross-screen measurement contract to Kantar Media. The body began testing options from Kantar and Nielsen in late 2015. More
South African organisations including research body SAARF plan to introduce a new audience currency to replace the discontinued AMPS measure, and will consult with interested parties at a meeting in Johannesburg on 2nd March. More
Retail data giant IRI has announced a strategic alliance with 'performance television' company Simulmedia, allowing CPG marketers to target ads to consumers based on actual purchase behavior, using IRI's ProScores. More
Lightspeed's QuestionArts team has announced a range of product enhancements under the banner of Intelligent Components. More
Polish IT company Euvic has launched a testing service for digital business ideas, linked to an 'Agile Dev Factory' which will develop and deliver the idea if it gets the thumbs-up. More
IOVOX, a UK-based specialist in call analytics software, has secured $10m in Series A funding, for use in US expansion and to widen its product offering beyond inbound marketing to the full range of calls taken and made by client companies. More
Swedish online fashion company Ivyrevel has partnered with Google to launch an app which tracks a user's activity and lifestyle, then uses the resulting information to design a custom-made 'data dress' reflecting their habits and preferences. More
Qualitative social media intelligence specialist Bakamo Social has launched a listening product called Market Maps, which it claims reveals the motivations and needs of consumers in any category. More
WPP ad group Y&R has set up a technology and business division which will access group services such as B2B brand analysis from the BrandAsset Valuator, and a social media listening capability for insights on the behavior of business decision-makers. More
In the US, social media geofencing and analytics tech provider Ampsy and agency RedPeg Marketing have partnered, to deliver their combined services to the experiential marketing sector. More
In the US, qualitative researcher Frank Hines has launched a new company called RealLife Research, which will offer services built around video-centric mobile ethnography methods. More
Australian retail research firm koji has launched a data-as-a-service tool called snapshot, to deliver transactional grocery data to FMCG brand marketers and help them better understand basket share, customer demographics and in-store behaviour. More
In the US, life science intelligence firm Zitter Health Insights is to provide real-time monitoring of pharmaceutical manufacturer interactions with decision-makers at integrated delivery networks (IDNs). More
Online community and 'agile research' specialist GutCheck has announced a new qual solution, Competitive Checkpoint, which it says allows clients to compare their product ideas with current competing brands instead of historical databases. More
Mobile ad analytics company Marchex has integrated Facebook data into its Omnichannel Analytics Cloud platform, promising marketers the ability to optimize spend across all paid media channels based insight into which drove off-line actions. More
Cello-owned agency Breaking Blue Research has set up an Advanced Analytics team in London, led by Research Manager Dan Luca. More
In the US, Bulletin Intelligence has launched a tool called AccuReach, providing a proprietary measure of actual news media readership. More
Research software pioneer Confirmit has launched a tool promising to halve the time required to create engaging questionnaires. More
Mobile audience data and targeting specialist adsquare is to make GfK's region-based consumer insights available through its platform. More
Research technology and services group FocusVision has launched a focus group video system called FV360 Live, which uses 360 degree cameras to place observers in the middle of the conversation. More
Nielsen has launched a tool called the Benchmark Media Optimizer, helping brands to make data-driven media allocation decisions without the requirement for a custom marketing mix study. More
WPP has formed a new sub-holding company called WPP Health & Wellness, which will work with group companies such as Kantar, GroupM and Wunderman to use data to deliver behaviour change and better health outcomes. More
Nielsen has partnered with shopper marketing platform RichRelevance, to enable retailers to deliver personalized content, product recommendations and search results to consumers - both on their mobile devices and online. More
In the US, digital ad management company Sizmek has launched a Data Hub, which allows advertisers to pull in audience segments from integrated data management platforms (DMPs) and enhance them with data collected from served ads. More
WPP digital data collection specialist Lightspeed has extended its AmplifyR Appends data service to the UK, France, Germany and The Netherlands. More
Nielsen is to conduct the 'first' independent measurement of syndicated retail level off-premise sales data for the beer, wine and spirits categories in the Canadian province of Alberta. This is also the first time Nielsen will to provide spirit measurement data in Canada. More
In Germany, media data specialist artec technologies has launched a cloud platform for integrated analysis of TV and online audiences. More
In the US, cookie-less audience measurement specialist Tru Optik has partnered with Kantar Millward Brown, to help advertisers attribute brand sales to OTT ad campaigns. More
GfK has launched a unit called Supercrunch, which will offer clients a new type of automated, user-defined analysis to support marketing decisions. The division will be led by Norbert Wirth, who previously served as the group's Global Head of Data and Science. More
In the US, Nielsen has announced plans to expand its in-market consumer insights service Nielsen Scarborough, to local markets nationwide. More
Polling and research specialist ComRes has opened a practice dedicated to helping organisations evaluate and develop internal comms and employee engagement strategies. The firm will also launch a Faith Research Centre later in the year, to improve understanding of religion and belief. More
On-demand panel and sample company Innovate has updated its Supplier API Suite, to help market research agency clients gain access to hard-to-reach audiences and reduce the need to use multiple sampling vendors. More
Kuwait-based MR agency Global Markets has launched a business intelligence platform called Umbrella, though which users can access data about businesses across the middle east region. More
Nielsen has deferred the full launch of its cross-device audience measure, Total Content Ratings, which was previously scheduled for March 1st. A 'limited' release will now take place on that date, with no firm deadline set for the full roll-out. More
Kantar is to roll out its Twitter TV Ratings service in Argentina and Colombia, from this week, giving clients there a variety of metrics on social media activity related to TV shows, events coverage and free-to-air networks. Launch in Peru should follow 'before the summer'. More
Audience profiling specialist Eyeota has announced a deal with b2b-focused data marketplace Pacific Data Partners, to allow clients to target business audiences. More
New York-based mobile customer data platform mParticle has partnered with comScore, integrating its audience and ad measurement solutions. More
WPP-owned marcoms network Ogilvy is setting up a Center for Behavioral Science, aiming to establish a new system for defining how audiences think, feel and behave; and to help clients improve their marketing and communications. More
Berlin-based online and mobile game developer platform Simplaex has opened up direct access to more than 150 million players, to enable users to target individuals according to their specific gaming habits and profiles. More
US data-driven mobile ad network AdTheorent has partnered with data collaboration company Commerce Signals, to use online and in-store transaction data to help optimize and measure digital media campaigns. More
Digital media measurement firm Verto Analytics has launched a solution called SmartPoll, combining survey data with cross-device consumer behavioural data collected through passive metering, to compare opinions with actual behavior. More
In the US, music artist and title information provider TagStation has launched a tool called the Dial Report, measuring campaign results and listener behavior to provide analytics and insights about radio ad ROI. More
IPG Mediabrands' intelligence and data divisions Magna and Cadreon have partnered with TV streaming specialist Roku, to deliver targeted advertising to OTT audiences. More
US custom research provider Zogby Analytics has set up a division called the Small Communities Institute, to support towns and villages dealing with issues such as urban economic development planning and securing grants. More
Retail data firm The NPD Group has launched a suite of scenario planning and simulation tools called the Price and Promotion Management Service, tapping into weekly, store-level point-of-sale data gathered from major US brands and retailers. More
nuaxia, the new venture from former Synovate UK CEO Peter Chopra, has officially rolled out of stealth with the launch of a short multimedia survey platform for healthcare professionals. More
Software veteran Oracle has partnered with audience profiling firm Eyeota, offering the latter's data via the Oracle Data Management Platform and Marketing Cloud. Users will be able to target and personalize campaigns outside the US - in Europe, APAC, and elsewhere in the Americas. More
CEM specialist Clarabridge has launched a ready-to-use customer feedback solution specifically for the retail banking industry, reporting via customized dashboards. More
Nielsen has signed a multi-year deal with telecoms giant AT&T to add the latter's anonymized set-top box data to its local and national TV measurement service. More
Los Angeles-based ad software firm SteelHouse has launched a tool called Verified Visits, to enable advertisers to meet IAB and MRC viewability requirements at 'no cost'. More
UK-based insights management specialist Platform One has launched a multimedia survey builder, which can be used by researchers and community managers with no survey scripting knowledge. More
In the US, automotive research specialist IMR has integrated data from Claritas' PRIZM lifestyle segmentation system into its syndicated consumer automotive research tracking study (CCAMS). More
WPP-owned digital data collection specialist Lightspeed has partnered with mobile video MR specialist Voxpopme to launch a service called 'Video Answers', which captures and analyses open-ended video comment during the survey process. More
Nielsen has extended its Digital Ad Ratings service to New Zealand, to help clients there measure and understand unduplicated reach across computers and mobile devices. The service is now available in more than twenty countries including the US, the UK and Australia. More
Research and analytics outsourcing firm Evalueserve has launched an insight delivery platform called Pharmafusion, to support brand and pipeline strategies for the pharmaceutical and related industries. More
Brighton, UK-based social media intelligence specialist Brandwatch has launched a customisable tool called 'Unlimited Historical Data', allowing users to view 36 months of trends, benchmark their work, check for seasonality, and better understand current activity. More
Online data collection agency AskingCanadians has partnered with student and youth network yconic, to give clients access to the latter's youth-focused consumer insights panel. More
In the US, enterprise data and analytics software firm Acxiom and location-powered mobile marketing firm Verve announced a partnership to offer enhanced location-based targeting of mobile consumers. More
MasterCard-owned analytics software firm Applied Predictive Technologies (APT) has unveiled a service called Digital Omnichannel Testing (DOT), to understand how online exposure to ads and reviews affect in-store purchases. More
In Canada, text analysis software firm Provalis Research has added a series of new qual analysis features to its QDA Miner Lite solution. More
Global panel and survey software firm dataSpring has launched a new mobile survey app called PanelNow to its offering, giving access to mobile consumers in South Korea. More
French fieldwork company Made in Surveys has opened new viewing facilities in Birmingham, UK, adding to its existing resources in the French cities of Paris, Lille and Lyon. More
Retail technology company Cloverleaf has launched a tool called shelfPoint, which tracks customers' emotional reactions to products while they shop, and enables brands and retailers to capture engagement and sentiment data at the moment of an in-store purchase decision. More
US-based social media analysis firm Crimson Hexagon has partnered with business data platform Domo, to enable organizations to analyse social media data alongside other business information such as sales data, financials and web site analytics. More
Retail and healthcare data giant IRI has launched a targeting solution which uses frequent shopper program (FSP) loyalty data to help marketers deliver campaigns based on actual purchase behaviour. More
IT solutions firm TEC Communications has launched a technology called SmartWifi, through which marketers can connect a visitor's preferences and buying history to their real-time experience. More
On-demand panel and sample company Innovate has partnered with a number of online B2B publishers and undergone a 'massive' off-line recruitment program, in order to expand its validated 'First Class Panel'. More
Scientists at University College London (UCL) and consumer data giant dunnhumby have developed a model which they claim predicts when people are most likely to try switching to different products. More
In the US, consumer intelligence specialist Resonate has made available new consumer 'life-stage' data, allowing marketers to target individuals with relevant messages and influence purchasing behavior in real-time. More
UK-based mobile video MR specialist Voxpopme has partnered with US emotion measurement specialist Affectiva to enable clients to analyse facial expressions in new and existing video feedback. More
Shopper behavior specialist Kantar Worldpanel has extended its out-of-home food and drink purchase and consumption panels to France, Brazil, Mexico and Thailand. More
Research software company Confirmit has launched a mobile survey app called AskMe, to capture multimedia and text-based feedback, including where respondents are temporarily unable to get an Internet connection. More
Westminster, London-based agency ComRes has appointed former Fujitsu executive Simon Carter as CEO, and says it will announce the launch of two new business practices later this month, a Faith Research Consultancy and an Internal Communications Practice. More
US market research associations CASRO and MRA have completed their merger, forming the Insights Association. More
US-based digital media intelligence firm Tru Optik has launched a suite of solutions called the OTT Marketing Cloud, which aims to help advertisers and publishers analyse, target and address audiences across Over-the-Top and Connected TV ecosystems. More
Japanese firm Video Research is partnering with Nielsen to measure digital video viewing and advertising reach, and analyse cross-media ad impact. More
In the US, social media agency Emoderation has rebranded as The Social Element, and launched a new service, 'Emotional Resonance Analysis'. More
Californian retail marketing and b2b firm BDS Marketing has launched a new team and solution, BDS Research, whose offer will include analysis of sales impact and performance, visual merchandising and retail experience. More
London fieldwork and data collection agency Populus Data Solutions has launched an advanced analytics service, pitched at agencies who don't have their own facilities in-house. More
US on- and off-line media monitoring and measurement company CyberAlert LLC has rebranded as Glean.info, at the same time releasing a thorough upgrade to its suite of services. More
This is the last edition of Daily Research News for 2016. We wish all our readers, clients, contributors and friends around the world a very Merry Christmas and a Happy New Year. More
Commodities giant Cargill has opened two food research, innovation and product development facilities - one in China and the other in North America. More
From the middle of next year, Nielsen will be increasing the sample size of its radio panel by 10 percent, in 48 Portable People Meter (PPM) markets across the US. More
Mobile data platform Ogury has opened an office in New York, where co-founder and COO Thomas Pasquet has relocated to manage the business. The firm has also launched a solution called 360 Mobile Analytics, and hired former comScore exec Christophe Bize to lead the initiative. More
News Corp-owned video ad distribution and tracking platform Unruly has partnered with analytics technology specialist IBM Watson to develop a cognitive-powered psychographic targeting tool called Unruly DNA. More
US-based mobile campaign analyst Kochava has launched a mobile data marketplace, offering advertisers a way to target and acquire users. More
US full-service marketing and sensory research agency Blueberry has launched a proprietary product and concept testing methodology called PinPoint. More
Location-based digital marketing solutions provider Brandify has launched a mobile-centred 'incubation and innovation environment', which will create experiences for consumers along the path-to-purchase at online and multi-location retailers, restaurants, banks and dealerships. More
In the US, user generated content marketing firm Chute has partnered with audience intelligence data company Macromeasures, to offer free audience data and preference reports to clients in the travel and fashion industries. More
New York-based performance analytics company Limbik is to integrate Nielsen's PRIZM classification into its platform, which tracks audience size, composition and attention paid. More
Microsoft has launched its Dynamics 365 analytics suite in India. Delivered as Software-as-a-Service from data centres inside the country, the package integrates CRM and ERP capabilities including advanced data analytics and machine learning. More
US-based MR and consulting firm Decision Analyst has launched a new company called Symmetric, selling sample from its various consumer and b2b panels to both MR firms and end clients. More
Retail information firm The NPD Group has partnered with OTT (over-the-top) audience measurement and data management specialist Tru Optik, to better understand digital demand for movies and video games. More
Retail and healthcare data giant IRI has launched a suite of tools to help mid-market CPG clients identify revenue management opportunities and drive revenue and profit growth. More
In the US, native advertising platform Sharethrough has partnered with Millward Brown to develop tools which will help analyse the impact of native ad campaigns, especially on mobile devices. More
Location intelligence firm PlaceIQ has launched a data-as-a-service capability called LandMark, offering access to its curated audience, behaviour and visualisation data gathered from billions of location-enabled mobile device actions each day. More
In New York, Nielsen has partnered with location-based app and data marketing specialist Foursquare, to help marketers better understand how online ads drive consumers into brick-and-mortar stores. More
Software giant Adobe has launched a new platform, TV Media Management (TVMM), which allows advertisers to use viewer preferences and attributes to drive audience-based targeting. More
WPP AUNZ has rolled out the group's integrated retail practice The Store to the Australia and New Zealand market, and named Rob Draper as its CEO. With existing offices in the UK and US, The Store brings together shopper marketing resources from WPP companies around the world. More
US-based in-store data specialist Mobee has added a number of new features to its platform, which uses crowdsourcing to collect, organize and analyze consumer data at scale for retailer and brand clients. More
In Leeds, UK, former KPMG Nunwood execs Vicky Smith and Helen Fennell have launched insight-led consultancy Lens, which will focus on customer journey mapping and experience design, qual research and customer experience strategy. More
Online community and survey tech provider Toluna has expanded its presence in the MENA (Middle East, North Africa) region, through the recruitment of three industry veterans and the launch of proprietary panels in Saudi Arabia, Egypt, and UAE. More
Amsterdam-based passive metering technology supplier Wakoopa has partnered with Japanese firm GMO Research to launch an online consumer panel in Asia. More
Press release distribution firm Business Wire and database and analytics solutions firm Agility PR have announced a strategic partnership promising better distribution, monitoring and media analytics for communications professionals. More
New Jersey-based HCD Research has set up an Applied Neuroscience Laboratory Services unit, to help companies develop and install their own in-house neuroscience testing capabilities. More
New York-based advertising intelligence specialist Integral Ad Science (IAS) has unveiled and open source software development kit for mobile verification, allowing publishers to measure their mobile inventory without the need to integrate multiple SDKs. More
McKinsey's prescriptive analytics platform Periscope has added new marketing, B2B sales, customer experience and insights capabilities. More
Real-time consumer data provider Neustar has launched a 'Data Directory', to help marketers create and optimize custom audiences; activate them across programmatic, omni-channel marketing campaigns; and provide insights into return on marketing investment. More
Paris-based ad targeting and retargeting specialist Criteo has launched patent-pending ad creation technology called Kinetic Design, to deliver ads that are contextually optimized for each consumer. More
In the US, marcoms professional Mark Stouse has launched a software platform called Proof, to measure the business impact of marketing and communications activities. More
Maryland and Connecticut-based online consumer sample provider Full Circle Research has partnered with marijuana MR and tracking firm Cannabiz Consumer Group (C2G), to launch an omnibus called CannaBus. More
Retail and healthcare data giant IRI has announced a partnership with digital shelf analysis specialist Clavis Insight, to help CPG marketers track and assess a brands' holistic online and off-line performance. More
Ad fraud protection and data intelligence specialist Pixalate has launched the Video Seller Trust Index (VSTI), offering a cross-platform rating system for video advertising spanning programmatic TV, mobile and desktop formats. More
Taxi app firm Uber has acquired NYC research start-up Geometric Intelligence for an undisclosed sum. The firm has also set up a division focused on research into artificial intelligence and machine learning. More
Retail information firm The NPD Group has launched what is says is the first service providing sales data for the virtual and augmented reality (VR/AR) headset market. More
US-based transaction data insights firm Commerce Signals has launched databridge, a platform linking owners of purchase data to potential buyers including advertisers, agencies and publishers. More
In Australia, digital out-of-home business Shopper Media Group has launched a new research data division making use of its network of 'Smartlite' digital panels installed in more than 150 shopping centres across the country. More
MRSS India has added a Social Research Practice, and appointed former IMRB International Director Dr.Srikant Patel to lead it. More
DIY online survey firm SurveyMonkey is winding down its mobile app analytics service, after just eight months, due to a lack of customer interest. More
Copenhagen, Denmark-based Snaplytics has launched a competitor analysis service, accessed via the same dashboard as its existing brand and influencer analytics offers. More
Online community specialist Vision Critical has partnered with business intelligence and digital media provider RFi Group, to service the financial services sector in Australia and New Zealand. More
Nielsen has partnered with product data specialist Label Insight to help CPG clients understand the influence of labels that provide data about nutrients and other content, on what consumers buy, what manufacturers make, and how government organizations regulate. More
Business intelligence firm ORC International has launched Employer Branding, a three-dimensional framework to help clients engage existing and potential employees and create differentiation from the external marketplace. More
Retail information firm The NPD Group has launched a retail tracking service for the US juvenile products market, covering the durable travel, safety, feeding, bed/bath, infant entertainment and furniture categories. More
Credit card provider Mastercard has launched a global approach called Decision Intelligence, which uses artificial intelligence (AI) and sophisticated algorithms to detect normal and abnormal shopper spending behaviour. More
London-based full service agency Relish Research has appointed former ICM Unlimited exec Joe Wheller as Head of Quantitative Research, while setting up an Analytics unit led by newly promoted Joe Catling. More
Retail and healthcare data giant IRI is to add information from SSI's seven million US panelists to its eCommerce and millennial consumer and shopper segmentation approaches, to enhance its insight into consumer purchasing behaviour. More
Tech startup SocialVend has launched a vending machine which provides consumers with physical rewards in exchange for answering questions or posting to Instagram with a brand's hashtag, using their mobile devices. More
US-based cross-screen data management platform (DMP) provider Lotame has expanded its audience targeting capabilities to include broadcast television. More
In London, full service researcher BDRC has appointed Andrew Lea as Experience Design Director, to launch and lead its new Digital User Experience (UX) and Usability division. More
WPP's media investment arm GroupM has brought together all its data, analytics and digital services in a new suite of products, [m]PLATFORM, creating what it claims is the ad industry's 'most powerful collection of data, technology and expertise for audience addressability'. More
London-based Glassbox Digital has launched a solution linking customers' experience of their digital properties to business outcomes. Glassbox DEPA allows users to view individual sessions as customers do, monitor performance KPIs and see how they are affecting business. More
French audience researcher Médiamétrie has begun delivering monthly figures for TV and video viewing across four screens - TV, computer, smartphone and tablet - both as an integrated figure and split out by screen. More
German-based mobile data exchange adsquare has enhanced its app usage data service with the addition of several new partners, allowing users to derive audience segments based on a variety of app usage and context options. More
Newly merged health data giant QuintilesIMS is collaborating with a number of global pharmaceuticals firms to develop better insights into how cancer treatments are used in a real-world setting across key European markets. More
New York-based digital ad analytics specialist Moat has launched a new metric for measuring digital video exposures, incorporating the time video was seen and audio was heard, and the screen space occupied, in one index figure between 1 and 100. More
In Australia, digital screen ad network VMO has unveiled DART 2.0, described as the country's 'most intelligent out of home audience measurement system'. More
In Australia, official TV measurement service OzTAM will add a new 'Total Grocery Shoppers' demographic to its TV ratings database next year, alongside the existing 'Main Grocery Buyer' option. More
San Jose, California-based MapR Technologies, Inc. has launched a real-time analytics solution, packaged with the data science know-how for clients to customise and implement it. More
Kantar Retail is partnering with Peopleway, a firm specialising in helping clients to measure and continuously improve the business impact of their people development activities. More
Media intelligence provider Meltwater has partnered with Jordan-based monitoring specialist Media Observer to add print and broadcast news analysis to its existing services. More
In New York, location-based platform Vistar Media has partnered with enterprise data firm Acxiom and its customer data 'onboarding' specialist LiveRamp, to enable advertisers to deliver digital out-of-home (OOH) ads based on their customer data. More
Mobile app attribution and analytics company adjust has brought together a group of twelve networks and app marketing platforms, to fight mobile ad fraud. More
In New York, a group of seventeen agencies have come together to launch a 'certified-diverse' collective called Titanium Worldwide, offering a range of media, marketing, analytics, market research, focus group and communications services. More
Marketing software giant Adobe has launched a suite of services called Sensei, which use machine learning and artificial intelligence (AI) for large-scale image matching, text and sentiment analysis, audience targeting and segmentation. More
In the US, restaurant big data firm Bridg has launched a customer relationship management (CRM) solution, to help restaurateurs combine disparate silos of consumer data - including POS, e-mails and loyalty programs - into a unified view of individual customers. More
In the US, data-based digital marketing firm MediaMath has enhanced its data management platform with the addition of 'Adaptive Segments', through which agencies and marketers can create, reach, and understand their 'best customers' in real-time. More
Online community and survey tech provider Toluna says it has increased access to hard-to-reach patients through a 'strategic partnership' with an unnamed source. More
IBM Watson has launched a new Internet of Things (IoT) consulting service, staffed by 1,500 consultants, data scientists and design and security experts at its IoT headquarters in Munich, Germany and in eight other IoT centres in Asia, Europe and the Americas. More
Nielsen has launched an advanced analytics solution called Digital Ad Ratings (DAR) Publisher Insights, to enable digital publishers to analyze the reach and effectiveness of their ad campaign data, and demonstrate the value of their properties and audiences. More
In the US, pricing intelligence specialist Market Track has combined its feature ad data with Nielsen product sales data to form a new product called Feature Sales Advisor (FSA), tracking the success of this kind of promotion. More
US firm HCD Research has formed a new market research practice dedicated to chain and fast food restaurants, employing a mix of traditional and applied neuroscience methods. More
The Mozilla organisation has launched a new browser, Firefox Focus, which blocks third party tracking software by default and allows users to erase sessions with a single tap. More
In the US, Prosper Insights & Analytics has extended a partnership with international think tank Fung Global Retail & Technology to launch a co-branded Amazon Shopper Intelligence service, highlighting and explaining the online giant's 'encroachment' into different retail sectors. More
GfK has partnered with audience data firm Eyeota to offer a new range of financial segments, the first to be based on information from its Financial Research Survey (FRS). FRS data is also being added to GfK's Crossmedia Visualizer platform. More
Research software pioneer Confirmit has launched a new product called FastTrack for Contact Centers, promising businesses the ability to see their contact center through the eyes of their customers, with a relatively simple set-up. More
WPP has announced the formation of a global multi-year partnership between its Data Alliance organisation and music streaming service Spotify. More
In Australia, Ipsos has teamed up with audience data firm Eyeota to create a new range of targetable audience segments, based on the former's emma media survey and its geoTribes person-level geodemographic classification system. More
Israel-based technology firm Wizer, which is backed by investment firm Nielsen Innovate, has unveiled a consumer research solution combining machine learning technology with supervision by research professionals and promising results delivered within 48 hours. More
In India, research veteran Sandeep Chibber has formed a new company, Decisive Research LLP, offering full service research in addition to online & off-line data collection, programming and translations, DP / analysis, dashboards and report writing. More
In the US, a consortium of marketing and MR agencies and organisations have launched the Integrated Media Research Center (IMRC), an online resource for cross-discipline marketing knowledge, including case studies, research and discussion fora. More
German eye tracking technology provider SensoMotoric Instruments (SMI) has launched 'a whole new generation' of products, aimed at researchers with high quality data needs and based around the 'SMI iView 2K platform'. More
RiddleBox, a company based in High Wycombe, UK, has launched Pulse Plus, described as 'the first plug and play business management performance assessment and measurement tool'. More
Market research, events and publishing company Light Reading has partnered with conference business KNect365 to launch an online community called 'Connecting Africa', which will track, analyze and report on developments in the continent's communications market. More
In the US, digital agency Ciceron has partnered with cognitive intelligence specialist Equals3 to add artificial intelligence to its offering. More
In the US, speech and text analytics specialist Verint has added geolocation targeting options to its Enterprise Feedback Management (EFM) solution. More
Former Cablevision executives Kristin Dolan and Ben Tatta have acquired data analytics firm Analytics Media Group (AMG), and launched a new audience measurement and analytics business called 605. Terms of the buy have not been disclosed. More
Nielsen has launched the Shopper Essentials Suite - a web-based data visualization and analysis solution, designed to provide an interactive view of shoppers across retail channels and categories. More
San Francisco-based retail intelligence specialist Quri has launched 'Performance Driven Merchandising', a platform providing CPG manufacturers and brands with store-level data, software and services to improve merchandising and drive sales. More
In the US, market research, events and publishing company Light Reading has partnered with Informa's Broadband World Forum to launch an online community called UBB2020, which will track and analyse developments in the global ultra-broadband (UBB) tech and services sector. More
US-based online traffic monitoring solutions firm Fraudlogix has added viewability measurement to its suite of ad verification products. More
In London, independent agency Firefish has launched a specialist insight communications and activation agency called Insider, headed by John Sayers who previously led Firefilms, the firm's in-house insight film unit. More
Research software firm Confirmit has partnered with video-based insight specialist LivingLens, to offer video capture and analysis within its Horizons platform, for use in market research studies, voice of the customer (VoC) and voice of the employee (VoE) programmes. More
In the UK, publishing group Time Inc. has launched a youth audience panel called 'The Stream', comprising a pool of 18-34 year-olds including readers of NME, LOOK and Now magazines. More
UK broadcaster ITV will be the first to use media network Havas' custom artificial intelligence system EagleAi, to provide its audience with insights into US voters' intentions prior to the presidential election result being called. More
Gaming sector analyst DFC Intelligence has announced a new service which tracks the market for video games on both PC and console platforms. The program looks at upcoming releases and provides subscribers with detailed assessments of titles it considers likely to succeed. More
Boston, MA-based text analytics firm Lexalytics has released Semantria for Excel 5.0, a text analytics add-in for Microsoft Excel which it says allows users to quickly and easily analyze both structured and unstructured survey data in one place. More
Global b2b research and advisory firm SiriusDecisions has launched a new Customer Engagement Strategies (CES) service, providing fact-based intelligence to help customer experience leaders design and deliver the best experience after a sale. More
Pharma sector marketing agency Intouch Solutions had created a Decision Science unit and appointed five people to its analytics practice. More
London-based Network Research has announced the launch of an in-depth syndicated research study, tracking the views of the British Public towards retirement and pensions. More
Canada-based digital innovation firm Delvinia has partnered with full service MR company element54 to offer a new research tool on the former's Methodify platform, promising customer insight in as little as 48 hours. More
UK-based software solutions firm Sensum has upgraded its Sensum Insights neuromarketing solution, to include facial-recognition, eye-tracking & implicit testing technology - a first for a self-service solution, the company says. More
Research and advisory services provider MARU Group has opened an office in New York for its Maru/edr business, offering CEM, voice of the customer feedback, and multichannel consumer insight across the North America region. More
IMS Health has allied with Beijing-based big data company Medbanks to roll out the latter's oncology-focused clinical database in China. More
Brand strategy and marketing consultancy Prophet has launched an annual China Brand Relevance Index, to measure brands against four dimensions - defined as customer obsession, ruthless pragmatism, pervasive innovation, and distinctive inspiration. More
RetailMeNot, an app which provides discounts with coupon and promo codes for thousands of online stores, has launched a tool called Mobile Attribution, which analyzes user actions within the app combined with location data, to quantify in-store footfall and attributable sales. More
In the US, comScore is retiring its PRO online measurement service (previously known as Compete PRO), and partnering with digital intelligence specialist SimilarWeb to offer the latter's competitive intelligence platform to existing PRO clients. More
Marketing technology and analytics specialist David Raab has launched a new trade association called the Customer Data Platform Institute. The association aims to educate companies about the solutions available for building a single view of customers, identifying behavior and tracking interaction across channels. More
In the US, Nielsen is adding data from competitive online ad intelligence firm Pathmatics to its existing digital ad tracking service, to provide clients with views of new media types used and purchase preferences, and help with the targeting of different devices. More
Retail and healthcare data giant IRI and digital data collection specialist Research Now have expanded their relationship to create what the firms describe as the CPG industry's 'most robust and unique data set'. More
Manchester, UK-based researcher Amy Middleton has launched a company called BEAM Fieldwork, providing a bespoke approach to fieldwork for research projects across the country. More
In the US, mobile ad network InMobi has partnered with viewability measurement specialist Moat to offer advertisers measurement of 'human viewable and audible' metrics across all mobile ad formats. More
Video ad distribution and tracking platform Unruly and social media news agency Storyful have set up a 'Future Media Lab' in Sydney, which they say will help brands and agencies create better ads that people want to watch and engage with. More
In the US, mobile engagement platform SITO Mobile has partnered with digital out-of-home (DOOH) targeting specialist Ayuda[x], to provide real-time mobile location data to ad agencies and brand marketers. More
A new company called Snaplytics has launched out of beta, offering marketers analysis of the social media messaging and multimedia mobile app Snapchat. More
In Australia, the Interactive Advertising Bureau (IAB) has set up a Viewability Taskforce, to deliver a consistent understanding of viewability, which it defines as the 'opportunity to see' rather than engagement or ad effectiveness. More
Research data solutions and technology firm SSI has rolled out a real-time, dashboard-based project reporting and monitoring tool called SSI DataView. More
Online communities specialist Krealinks has partnered with video insight firm Voxpopme, to add consumer recorded video feedback to its range of community platforms and panels. More
Survey tech firm Qualtrics has teamed up with emotion measurement specialist Affectiva, adding its emotion recognition technology to the Qualtrics Insight Platform, which combines customer experience management, employee engagement and market research. More
Shopper behaviour division Kantar Worldpanel has launched a consumer panel in the Ivory Coast - its fifth African panel after launches in Nigeria, Kenya, Ghana and Egypt. More
Innovation business Delvinia, which owns a group of companies focused on data collection, has launched a division called DCS, which will create new ways to help marketers, researchers and business leaders collect, visualize and enable data. More
Consumer and media research specialist GfK MRI has partnered with customer profiling and trend measurement software developer Cubeyou, to help clients understand the relation between social media and product usage. More
Online physician community SERMO has launched a new feature called Social Surveys, through which respondents can communicate with each other on its social network about a study and related topics. More
Nilesen has announced it will use its Portable People Meter (PPM) technology and panelists to measure out-of-home viewing for national television clients, and will provide subscribers with ratings combining this with in-home audiences. More
Research software firms MARSC and MI Pro have announced a merger, forming QuenchTec. The new company promises 'next generation insight tools' to give researchers more agile and automated insight processes. More
Research technology and services company FocusVision has partnered with data collection group Schlesinger Associates to pilot a new focus group video system, using 360 degree cameras to pick up participants' facial expressions and non-verbal cues. More
Nielsen is opening its consumer packaged goods data and insights to third-party analytic companies, through the launch of the Nielsen Connected Partner Program. More
Stockholm-based brand tracking researcher Nepa has partnered with social media channel Tailsweep to launch the 'Bloggpanelen', which will aim to uncover readers' opinions about blogs. More
US firm MFour Mobile has added features to its DIY mobile survey technology, to enable users to reach their respondents based on the apps they use, the make and model of their smartphones, and other characteristics. More
From today, DRNO will be adding a new section focusing on more news of actual surveys - from project wins to interesting fieldwork and results. See the link above for 'Survey Briefs'. We're also, for the first time, offering advertisers a chance to sit at the very top of the news email, for one day. More
In the US, insight-based marketing and tech services provider Advantage Solutions has launched a new business unit, Advantage Media, which will use its proprietary 'MomentAware' data management platform to target shoppers when they are most open to making a purchase. More
Canadian qualitative software provider itracks has officially launched its GO platform, a central source for a number of its existing products, as well as VideoVault, an analysis and reporting system for MR video and audio data. More
Market research, events and publishing company Light Reading has partnered with business networking specialist KNect365 to launch a community, dedicated to tracking and analyzing the Internet of Things (IoT) sector. More
In Australia, television industry research firm ThinkTV has partnered with media academic Professor Karen Nelson-Field, to set up a laboratory which will conduct research into the performance of TV advertising. More
Nielsen has partnered with digital promotions intelligence company RevTrax, whose SmartOffers solution continuously updates 'offer creative' based on real-time changes in consumer behavior. More
In the UK, the Office for National Statistics (ONS) has hired Tom Smith, co-founder of OCSI (Oxford Consultants for Social Inclusion), as Managing Director of its newly launched Data Science Campus. He will take up the position in January. More
In London, former Kadence execs Paul Donnelly and Colm Russell have set up an international data collection agency called Dynamic Fieldwork. More
Yorkshire-based full service research consultancy McCallum Layton has launched a statistical analysis solution called Opti/Net, to help clients assess and improve the performance of their product or service. More
Thomson Reuters has opened an innovation lab in Cape Town, South Africa, to drive creative conversations with its customers and partners, while collaborating and co-creating with startups. More
Kantar Health has launched a new big data platform to help clients spot oncology drug opportunities and understand the competitive landscape. Web-based CancerLandscape lets users review more than 2,000 cancer drugs covering more than 175 tumor types. More
Australian researcher Roy Morgan has launched a suite of new features for its digital audience measurement platform, including measurement of cross-device uniques and new segments. More
US-based brand strategy, design and experience firm Siegel+Gale has launched a range of Business Analytics and Insights services, promising clients 'richer and more rigorous data, insights and BI tools' for brand management. More
Research Now has struck a deal with digital tech services company GlobalLogic, which the MR firm says will increase the quality and speed of its service delivery. More
Canon Business Process Services, a division of the photography and office technology company, has launched a tool called BusinessInsights, designed to give clients business performance metrics to benchmark and improve their processing of documents. More
Australia-based former Y&R Chief Executive Jason Buckley has formed a new firm, ai.agency, combining creative expertise with artificial intelligence to devise 'engaging narratives' for clients without the need for traditional market research. More
Kantar Media has unveiled a new cross-platform ad intelligence offering, including significantly enhanced digital monitoring to help advertising buyers and sellers analyze opportunities across channels in a more 'integrated and holistic manner'. More
Kantar-owned agency Lightspeed has launched eight research products in Asia, combining its proprietary fieldwork and panel management expertise with emerging technology offers from partner companies. More
Insight and brand strategy consultancy Flamingo has launched a new division dedicated to healthcare and pharmaceutical clients, and appointed former Hall and Partners exec Lee Gazey to lead it. More
In Westlake Village, California, former Cint US MD Michael McCrary has launched PureSpectrum, a new global marketplace for buyers and sellers of online sample. The company is backed by strategic investments from Research Now and Critical Mix. More
New Jersey-based life science analytics and advisory firm KMK Consulting, Inc. has launched an independent subsidiary company, InTask, which will provide simulation platforms for use in healthcare market research. The first such tool, InTaskT, is available now and is targeted at healthcare professionals. More
Ipsos Marketing has launched a new tool called 'LIFE Path', providing a modular approach to path-to-purchase understanding that uses social media intelligence, passive metering, and qual and quant research. More
In the US, health and communications network Havas Health and defense analytics specialist Vencore have formed a joint venture (JV) called HVH Patient Precision Analytics, to provide data and insights into the rare and niche disease market. More
Interpublic's innovation arm IPG Mediabrands has created a global media intelligence brand called Healix, which will use proprietary analytics tools to support life sciences and healthcare clients. More
Paris-based customer service consultancy Academie du Service has opened an office in London, led by co-founder and Partner Claire Bonniol. More
In the US, big data-based marketing platform Rocket Fuel has launched a research group dedicated to delivering new perspective and insights to help marketers plan and measure their strategy. More
Professional services and consulting giant KPMG has launched an online resource, designed to deliver insights addressing common issues concerning the public sector globally. More
In New York, competitive intelligence and user experience (UX) research specialist Corporate Insight is expanding its custom research offer with the addition of standalone studies, project series, ongoing programs, and retainer models. More
UK-based media and marketing insights firm Ebiquity has launched a Media Management unit, to help advertisers respond to recent market trends. More
In the US, B2B customer experience consulting firm Walker Information has released two new analytic and technology solutions, to alert clients to upcoming issues and to help spot dissatisfied customers before they complain. More
In New York, fashion trend analysis and forecasting specialist WGSN has launched a dedicated resource for trends across consumer insights, retail strategy, marketing, and innovation; supported by a global editorial team which will focus on building content and expertise for the product. More
Elizabeth Granahan and Meghan Surdenas, who previously worked at MR recruitment specialist Focus Forward, have set up their own language services agency SyncScripts, offering translations and transcription from an office in Philadelphia. More
Nielsen has partnered with cross-cultural insights provider EthniFacts to launch a tool called the 'Nielsen Intercultural Affinity Segmentation', designed to help marketers understand how the multicultural landscape is influencing a broader set of consumers across the US. More
In London, digital marcoms group Next15 has launched a data collection agency called Viga, led by former Research Now exec Lewis Reeves. More
In London, Harris Interactive has launched a 'rapid concept testing service' called Concept Express, with one option offering results within a day. More
Recently unveiled Kantar Public has launched a new research centre, bringing together a pan-European team of researchers with expertise in political and opinion polling, social and economic trends, and migration. More
German eye tracking technology provider SensoMotoric Instruments (SMI) has launched a new framework to enable education researchers to collect behavioral data from up to 40 students simultaneously. More
In the UK, the Marketing Research Society (MRS) has launched a mentoring scheme, with the aim of equipping its members with a combination of skills for 'today's market'. More
In India, TV rating body BARC has appointed former Nielsen exec Jamie Kenney as Business Head, Digital, as part of its plans to launch digital audience measurement in the country. Kenney will be based at the organisation's Mumbai office. More
US-based cross-media marketing technology specialist Tapad has introduced a metric called Viewable Exposure Time (VET), to identify the optimal amount of time a consumer spends with an ad before they take action. More
User-generated content marketing specialist Chute has launched a software and services solution, to help brands identity, engage and work with social media influencers. More
Kantar Retail and Kantar TNS have partnered to launch an insights solution called the Canadian ShopperSpective, tracking shopper behavior and preferences in the Canadian retail market. More
In the US, Hispanic online sampling specialist ThinkNow Research has launched what it claims to be the 'first' Minority Business Owner panel. More
Nielsen is adding Portable People Meter (PPM) panelists to its Local TV service, thereby doubling the sample size. The firm says it will begin introducing PPM measurement for in-home and out-of-home viewing in 2017. More
Technology and marketing services company Publicis.Sapient and text analytics and artificial intelligence specialist Luminoso Technologies have announced a partnership to help clients pull insights from unstructured data. More
A syndicated version of Nielsen's Digital Content Ratings will be available from the end of this month, enabling clients to access daily comparative reporting across desktop and mobile devices in a single solution. More
Leeds, UK-based full-service agency Boxclever has launched a new company called Whizzbox Analytics, providing a dedicated team of analysts who will work alongside agency clients at each stage of the research process. More
Netherlands-based online specialist Blauw Research has launched a new solution called SPRINT, to help teams and organisations access the right consumer insights at any time during the product and service development process. More
Newly announced Kantar Public is to open a Behaviour Change Academy in Sydney early next year, and in Amsterdam in the spring. The new venture will be led by long-time TNS exec Kathy O'Donoghue. More
Payment processing company Worldpay has launched a big data analytics tool called 'Your Marketplace', providing UK retailers with data from 31 million mobile, online and in-store transactions, as well as more than a year's worth of historical card payment data. More
Researcher and information provider The NPD Group has announced a partnership with real-time analytics pioneer Neustar MarketShare, combining NPD's data with Neustar's modeling, planning and resource allocation solutions. More
Cincinnati, Ohio-based Ascribe, best known for its text analysis expertise, has linked with Google Consumer Surveys for a new solution offering clients custom market research with a 'massive' consumer sample. More
Purchase data and ad ROI analyst Nielsen Catalina Solutions (NCS) has announced an agreement with Facebook, allowing CPG marketers to use its data to measure the in-store sales impact of their Facebook ads. More
In the US, the Media Rating Council (MRC) has awarded ad tech firm Integral Ad Science accreditation for cross-platform Sophisticated Invalid Traffic (SIVT) detection, as well as for viewable ad impression measurement. More
Real-time polling and insights company CivicScience had enhanced its InsightStore automated research tools offering, adding rapid report generation, automated summaries and new ways of pulling significant data from cross-tabs. More
WPP-owned digital data collection specialist Lightspeed has launched a proprietary engagement assessment metric called the Survey Health Score (SHS), which captures real-time panelist feedback and satisfaction levels post-survey. More
In the US, MR technology and services firm 20|20 Research has launched a solution called Velocity, delivering results in seven days. More
WPP's Kantar has unveiled a new global operating brand, pooling expertise to offer advice on the delivery of public policy, services and communications. More
Social media video measurement specialist Visible Measures has launched a new metric called 'Engaged Viewing Time', to help brands and marketers assess and increase the ROI of their branded video campaigns. More
US-based online community specialist Passenger is preparing to launch a pre-programmed chatbot called FUEL CHAT, through which brands can conduct automated chat sessions with their customers through their mobile devices. More
Redshift Research founders Jane Hales and Guy Washer have partnered with former colleagues Jessica Bunce and Andrew White, to set up a new London-based agency called Sapio Research. More
In the US, audience measurement specialist Paul Krasinski has launched a technology company called Epicenter Experience, providing access to more than 30 million US consumers through its 'People Platform' mobile community. More
Interpublic-owned marketing network McCann Health has launched a business called 'Consulting at McCann Health', which will offer market research through sister agency Double Helix, as well as services such as business strategy and development of digital solutions. More
Marketing intelligence firm Visual IQ has partnered with Facebook's ad serving and measurement company Atlas, to enable it to offer insights to customers who are advertising across different devices, including desktops, smartphones and tablets. More
India-based market research agency MarketsandMarkets has launched a North American headquarters in Seattle, Washington, where it has hired a number of execs including Gartner veterans Dan Holmes and Frank Capovilla. More
US-based direct marketing and targeting giant Harte Hanks has launched a tool called the 'Buyers' Journey Diagnostic Analysis', which aims to uncover what customers really want at various stages of their buying journey and how brands are delivering on these desires. More
In the US, audience testing and matching specialist Visual Targeting has launched a research solution called cleOpatra, to help marketers decide which visual style will appeal most to their target audience. More
Shopper insight specialist Kantar Retail has partnered with eye tracking firm SensoMotoric Instruments (SMI), to create a virtual shopping experience that provides shopper data via a controlled environment. More
In the UK, social media intelligence specialist Brandwatch has launched a division called the Global Customer Success group, and appointed Pat Phelan as EVP heading it up. More
Brand strategy and research agency BrainJuicer has launched a System1 Digital Ad Testing solution, which promises to predict digital content ROI, shareability and click-through rates, while providing diagnostics for improving performance. More
Nielsen has partnered with research and technology firm Vision Critical, promising clients the ability to extract additional value from their insight communities and better understand their customers. More
Ipsos has launched its first syndicated Global Business Influencers (GBI) survey, looking at the media, business, financial, luxury and travel habits of senior executives across the US and fifteen countries in Europe and Asia. More
Publicis comms division MSLGROUP has launched a platform called Conversation2Commerce, which identifies influences, creates content and ideas, and offers targeting, amplification and measurement services. More
New York-based mobile survey network Pollfish has launched a feature for its user results page, which allows marketers to create profiles of their target customers and compare them with the firm's network of more than 300 million consumers. More
Toluna has added a concept testing tool, PowerConcept, to the Automated Insights suite within its QuickSurveys platform More
In the UK, Mustard Research has launched the 'Popcorn Innovation Process', a 3-stage approach to new product development work in consumer and B2B markets. More
Cross-device audience measurement firm Verto Analytics has launched its syndicated services in the UK, offering analysis including dynamic usage patterns and user demographics, by the hour or day. More
Investment firm Marlin Equity Partners has combined its BlueHornet Networks company with the applications business it purchased from Teradata Corporation in July, to launch a new digital marketing tech company, Mapp Digital LLC. More
Technology and communities business MARU/VCR&C has launched a new Qualitative Insights arm, which will make use of a broad range of online technologies to probe deeper into consumer behavior. More
Nielsen has set out plans to introduce all-electronic measurement for local TV ratings across all 210 of the USA's designated market areas (DMAs) by mid-2017 - and to stop using paper-based TV diaries early the following year. More
In the UK, outdoor advertising audience research body Route has commissioned Ipsos Connect UK to undertake an expanded and renewed six-year research project, providing data to the outdoor industry until 2023. The new contract, funded by an injection of £20m, begins on 1st April 2017. More
Nielsen has partnered with i2C - the joint venture between Sainsbury's and Nectar card owner Aimia - to combine the latter's shopping data with Nielsen Marketing Cloud's consumer and media data, and provide brands with an omnichannel view of customers. More
WPP-owned digital data collection specialist Lightspeed has rolled out ten new capabilities in the Australian market, combining emerging MR technologies such as facial coding and social media intelligence with its proprietary fieldwork and panel management expertise. More
comScore has expanded the mobile demographic reporting capabilities in its validated Campaign Essentials (vCE) service, in Canada and the UK. More
Montreal, Canada-based out-of-home (OOH) ad software firm Ayuda has launched a company called AYUDA[x], which will analyze geospatial datasets to understand where consumers are, have been, and are going - enabling marketers to target them with mobile ads. More
Nielsen has launched a product idea testing solution called 'Concept Quick Predict', which it says enables marketers to test innovations up to three times faster than traditional methods. The tool is initially available in the US and most of Europe. More
New Jersey-based HCD Research has set up a User Experience division, integrating applied neuroscience and traditional market research methods to understand UX and user behavior. More
In the UK, Ipsos Connect has partnered with Partnership Audits & Consulting (PACL), to provide evaluation services for brands involved in sponsorship or marketing partnership activities. More
US big data specialist Zignal Labs and DIY online research firm SurveyMonkey have partnered to create a cross-media analytics and survey research platform for communications, PR, social media and brand marketing professionals. More
In the US, audience analysis specialist SiteFocus has launched a cloud-based data analytics platform called Communications in Focus (CIF), which draws predictive insights from unstructured data including sentiment trends, focus groups and 'objective opinion'. More
In the US, Nielsen has launched an 'Assortment and Space Optimization' (ASO) tool, which merges real-time retailer and market data with space-aware analytics, to ensure each product within a category is allocated the optimal space needed to maximize its performance. More
US-based audience-driven ad and media analytics firm Samba TV has rolled out its 'Sync and Retarget' digital ad buying platform in the UK market. To support this move, the firm has set up a London office as its European HQ, where it has appointed Hitesh Bhatt and Jay Fowdar. More
London-based video ad distribution and tracking platform Unruly has launched two products which it claims will bring 'emotional intelligence' to digital advertising. More
In the US, media monitoring and analytics firm PublicRelay has expanded its multi-language content capabilities, to enable users to isolate data surrounding specific audiences and languages. More
WPP's data investment management division Kantar has re-branded its twelve operating businesses with a unifying prefix, for example 'Kantar TNS' and 'Kantar Millward Brown'. The exception is digital data collection specialist Lightspeed GMI, which now reverts to its original name Lightspeed. More
Media measurement firm comScore has introduced a solution through which media buyers and sellers can reach their target audience with more relevant messaging 'in a context that is appropriate for their brand'. More
New York City-based full service agency SIS International Research has expanded a number of its B2B, healthcare and B2C panels. The firm has also appointed Gina Zaccheo as Director of Global Operations, and Troy Cole as a Project Manager. More
Data collection software firm Dooblo has introduced a new CAPI feature to help operations managers better control the fieldwork process. More
Brand strategy and research agency BrainJuicer has launched a specialist unit called 'System1 Politics', which will use the behavioural science principle behind its 3Fs model (Fame, Feeling & Fluency) to forecast the results of elections. More
US-based word-of-mouth (WOM) research and consulting firm Keller Fay has launched a tool called 'TotalSocial for TV', tracking consumer / viewer conversations about primetime TV shows. More
A new, free app, 'Kriddik', has been launched through which consumers can provide direct, private feedback to businesses without their information being shared publicly. More
In the US, mobile campaign analyst Kochava has added 'dynamic media cost data' to its dashboard, allowing users to view it alongside campaign performance metrics. More
Targeting and media planning specialist Telmar says marketers will now be able to estimate reach and frequency on its USA TouchPoints database, as it integrates the data with the roll-out of its 'RFT' time-spent-reach and frequency tool. More
UK-based media and marketing insights firm Ebiquity has launched a platform called Portfolio, enabling clients to view, sort and analyse competitor advertising creative and spend, across fifteen European countries and up to 80 territories worldwide. More
Nielsen has announced the Taiwan launch of its Digital Ad Ratings service, which helps clients measure and understand unduplicated reach across computers and mobile devices. More
Ipsos division ProductQuest has launched a consumer-centric approach called Sense*Suite, to help guide clients' early stage product development initiatives. More
In Sydney, Australia, former 3 mobile and Yahoo!7 Insights specialist Sharon Keating has launched a company dedicated to improving the wellbeing and performance of execs, particularly in the market research industry. More
New York-based location intelligence firm xAd has announced a partnership with Chinese marketing data specialist AdMaster, to provide a measurement solution linking mobile campaign delivery to physical store visits. More
New York-based advertising intelligence specialist Integral Ad Science (IAS) and ad technology platform Nativo have partnered to measure the viewability of native inventory. More
In the US, content creation and analysis platform Frankly has launched an ad targeting program, to help media publishers deliver cross-platform, hyper-targeted audience segments. More
US business intelligence specialist DataMentors has launched a solution offering automotive dealerships the chance to target consumers during the actual 48 - 72 hour period when they are making a car buying decision. More
Mobile technology company JOINGO has launched an analytics and business intelligence tool, to provide casino gaming industry clients with insights into the behavioral patterns of their mobile customers. More
Colorado-based cannabis industry data and insight provider BDS Analytics has launched a consumer research division, dedicated to conducting studies to help better understand the range of people who buy and consume marijuana. More
In the US, newspaper and Internet publisher McClatchy has launched a full-service digital agency called excelerate, which will design, track and measure customized marketing plans for advertisers. More
Hispanic and multicultural intelligence company Geoscape has launched a digital audience targeting platform called Audientivity, which enables brands to reach individual consumers and businesses through their various connected devices. More
Ipsos has partnered with two centers at Yale University and senior insight figures in a number of top consumer companies to launch a new behavioral economics body, The YCCI-Ipsos Think Tank. More
Technology media company TechTarget has rolled out its B2B purchase intent data service, IT Deal Alert Priority Engine, in the EMEA region. More
The U.S. Census Bureau is preparing to release results from its first-ever Annual Survey of Entrepreneurs. More
US-based sampling automation provider Lucid has launched an independent, third-party-verified quality assurance and measurement program, which allows market researchers to test multiple characteristics of more than 40 major sample panels. More
In the US, retail information firm the NPD Group is combining its luxury tracking services with its 'Softlines' unit, following the departure of luxury tracking President Fred Levin. More
Numbers International, the home of brands Q Research Software and DataCracker, has appointed eight new members of staff at its offices in the US, UK and Australia. The firm is also planning to release a new data science platform. More
Proximity marketing and analytics firm ShopAdvisor has enhanced its Product Intelligence, Context Intelligence and Shopper Intelligence products, while adding new features to its appNET and Retail Partner Program. More
In the UK, subscription-free satellite TV provider Freesat has launched a live audience measurement service, which shows viewer behaviour across channels and programmes gathered from more than 100,000 connected set-top boxes. More
Android-based digital signage company NoviSign has hooked up with analysis firm Seemetrix to launch a solution which ensures an ad reaches its target audience, while analyzing consumer reactions in real-time. More
US-based video management platform SpotX has introduced a range of mobile app data points, to boost its capabilities for in-app video targeting. More
Australian media group Nine has launched two new data products, Audience Sync and Audience Match, enabling clients to activate their own audience segments and match customer databases against more than fifteen million active unique user accounts. More
In the US, cookie-less audience measurement specialist Tru Optik has partnered with political data provider TargetSmart, to help clients optimize political media campaigns across mobile, digital, OTT and connected TV. More
Bangalore, India-based data management services company DataEntryOutsourced is offering to organize client companies' information using location-based parameters, and add geotagging for media data applications. More
Design services agency Rightpoint and real-time personalization tech specialist SessionM have announced a partnership, providing clients with integrated marketing automation and data management capabilities based on customer behavior and preferences. More
In the US, marketing consultancy Wiser Marketing Group has launched a proprietary ethnographic and behavioral modeling methodology called PurchaSCIENCE, to help clients better understand the brand/consumer relationship. More
TV data collection and analytics specialist FourthWall Media has partnered with the Data Trust, to connect its second-by-second census-level television viewership data with the latter's Republican Party (GOP) dataset of more than 190 million American voters from all 50 states. More
Cross-device ad targeting and analytics specialist Adelphic has launched a solution called Behavior Graph, through which users can identify, engage and target relevant consumers. More
Software giant Oracle has launched what it describes as the 'largest business-to-business audience data marketplace', which includes profiles of more than 400 million business users and one million US companies. More
Predictive technology platform Infer Inc. has launched an 'account behaviour scoring' solution, which links to companies' CRM systems, analyzes individual accounts showing increased activity and then predicts which will buy a particular product within a set time period. More
Mobile ad targeting firm Amobee has launched a solution triggering digital ad campaigns at specific moments relating to online and off-line events and circumstances. These include changes in the weather, sports results, financial conditions, and location-based activity. More
Nielsen has partnered with mobile data and tech company Bridge Marketing, to add thousands of unique mobile audience segments and more than 400 million mobile device IDs to its Marketing Cloud. More
Real-time audience insight and content assessment specialist Parse.ly has made its live stream of user and event-level data available for clients to conduct their own real-time analysis and data engineering projects. More
GE veteran Anoop Bhatia has launched a market intelligence company, Nowigence, offering real-time dashboard access to tailored, sector-based summaries of news culled from nearly three million news items each day. More
App metrics firm Apteligent has integrated its product with the Leanplum mobile marketing platform, providing users with a combined solution for reducing app churn and retaining customers. More
Data management platform (DMP) provider Lotame has launched Data Stream, which provides real-time access to 'billions' of consumer profiles from the firm's global data exchange; and the option to combine the profiles with users' own first-party data. More
Video technology company Cincopa has launched a heatmap tool, promising to help web site developers and marketers analyse traffic patterns and improve engagement. More
Samba TV, which provides real-time audience driven advertising and media analytics, has appointed Dan Ackerman as Chief Revenue Officer. He was previously SVP at AOL's data management platform ONE. More
New York-based B2B purchase intent analyst Madison Logic has upgraded its Activate ABM marketing platform with the addition of attribution and engagement analytics. More
London-based video ad distribution and tracking platform Unruly has rolled out its Pulse engine in Australia, to analyse emotional responses to video ads and the resulting trends. More
Ipsos Healthcare has launched its Nonalcoholic Steatohepatitis (NASH) Therapy Monitor in the US and EU5 – France, Germany, Italy, Spain, and UK – with other markets available on demand. More
SoapBoxSample, the online sampling division of US-based data collection firm ISA, has launched a new physician panel called DocThought. More
In the US, performance analytics specialist SOASTA has added real user monitoring-based testing (RUM Testing) to its Digital Performance Management (DPM) Platform. More
Interpublic-owned agency Initiative UK has developed a tool called Decision Trees, to uncover hidden factors that influence a customer's path-to-purchase, and measure buying against metrics such as the chances of repeat purchases and recommendations. More
North of England-based Explain Market Research has launched a tool to enable private and public sector organisations to measure the levels of trust and confidence that their customers and wider stakeholders have in their business, products or services. More
Mobile engagement platform Gimbal has launched a solution, to enable marketers to build mobile app campaigns and gain access to data on where their customers go, how long they dwell in those places, and which customer segments respond best to particular mobile messages or experiences. More
App store analytics firm App Annie has launched a product called 'Marketing Intelligence', to help app publishers acquire and engage more mobile users. More
Online MR software company Confirmit and predictive dialing specialist Sytel have jointly developed a series of new CATI features (Computer Assisted Telephone Interviewing), promising improved productivity and flexibility. More
Global management consultancy Accenture has launched an ideation and innovation studio in Washington DC, where it can collaborate and co-create with government clients. More
In the US, digital marketing solutions agency Liquidus Marketing has joined forces with a number of political data providers, to offer marketers access to audience data segments such as party affiliation, demographics and geography, propensity to vote, and past voting behavior. More
Accommodation rental marketplace Airbnb has launched an innovation and design studio called Samara, tasked with developing new ideas and services to support its community. More
New York-based location intelligence firm PlaceIQ has enhanced its technology with the addition of location-based spending data from MasterCard's insights arm MasterCard Advisors. More
US-based big data specialist Opera Solutions has partnered with enterprise data and analytics firm Acxiom, to offer clients a deeper understanding of their customers. More
Nielsen has launched its Social Content Ratings service, announced in January as a replacement for Twitter TV Ratings, and providing a measure of program-related social media activity across both Facebook and Twitter. More
Video audience analytics firm Visible Measures has partnered with customer data 'onboarding' specialist LiveRamp, to enable brands to utilize their off-line data for targeted digital media campaigns. More
New York-based social media intelligence firm Unmetric has added Facebook post reach and impressions data to its Analyze platform, enabling analysts to benchmark competitors' Facebook post data against their own. More
Social media monitoring firm Socialbakers has developed a scoreboard through which to compare Olympic athletes and national teams' social media support from their fans, with the number of medals won. More
In the US, real-time personalization and behavioral tracking specialist Evergage has launched a solution to help marketers make sense of and act on customer data gathered from disparate sources such as CRM systems, e-mail platforms, ad networks, and point-of-sale information. More
Online panel and survey software firm dataSpring has launched its first mobile survey app, known as surveyon. The app promises rapid turnaround surveys along with a new approach to driving panelist engagement. More
Brand identity and media relations firm PUBLIC NYC has spun off its PANIC Brand Metrics perception measurement solution into a separate consulting practice with the same name. More
US firm DataMentors has launched a mobile marketing solution called Relevate Signals, to enable automotive dealerships to target actual customers during the 48 to 72-hour period when they are making a car buying decision. More
In the US, contextual e-mail targeting specialist Movable Ink has hired former Forrester Research exec Rob Brosnan as Vice President of Strategy. More
US research partnership The Intent Lab has launched a digital consumer satisfaction index, examining how consumers make connections with a brand before deciding whether to engage and purchase something, or go elsewhere. More
Life science and pharmacy industry specialist Zitter Health Insights (ZHI) has launched a new benchmarking report comparing the effectiveness of patient support programs used by millions of pharmaceutical and biotech consumers. More
In the US, research technology firm FocusVision has integrated the Survox IVR (interactive voice response) multi-mode survey tool into its platform, to enable users of its Decipher survey software to add automated phone interviewing to any online study. More
Israeli online ad targeting company Matomy Media Group has launched a mobile ad agency called mtmy, which will collate app usage and behavioural data to generate insights and target audiences across multiple channels. More
comScore has enhanced its monthly syndicated Plan Metrix solution in the US, with the addition of mobile data insights, combining online behavior data and detailed off-line information. More
Research data and technology firm SSI has partnered with Mexican rewards program Club Premier to add the latter's four million members to new Latin American scheme Opina y Acumula (Give Your Opinion and Earn), through which members earn points in exchange for participating in surveys. More
Enterprise social media intelligence specialist Brandwatch has launched a product to help marketers identify and target influencers and networks, and to spot trends. More
Manchester, UK-based consumer insight agency Join the Dots has introduced a range of techniques to combat what it calls 'communications saturation' - experienced by consumers since the introduction of smartphones and the increasing use of social media. More
Research Now has added an in-app media measurement solution to its ADimension suite of products, allowing brands to gain access to exposure identification through device IDs, while determining the effectiveness of a campaign's performance across multiple publishers and ad networks. More
California-based full-service agency Nichols Research has promoted Grace La Mer to Vice President of Compliance, with Sami Biggs taking over her previous role as VP of Operations. The firm has also remodeled its San Francisco office, and expanded in Fresno. More
In the UK and Ireland, publishing data analyst Nielsen Book is launching an online site called the 'ISBN Store', where publishers and self-published authors can purchase ISBNs (International Standard Book Numbers) and related services. More
Music and TV recognition app Shazam is working with five US broadcasters to develop a radio audience measurement solution for the country. More
Dubai-based management consultancy UAE Business Solutions (UBS) is launching a restaurant consultancy division, which will offer market research, feasibility studies, support, planning and strategy for new and existing eateries. More
US-based video analytics firm Visible Measures has launched a feature called the Industry Forecaster, which predicts video viewership trends for specific industries, up to 28 days into the future. More
In the UK, branding and retail design consultancy Portland Design has launched a standalone unit, offering consumer insights and trends for the retail, travel and leisure industries. More
Online ad verification specialist DoubleVerify has launched a suite of media authentication services called IQ Advanced Solutions, which it says will increase the transparency and performance of video and display advertising across both mobile and desktop platforms. More
US text mining and analytics software firm Lexalytics has launched the Pharmaceutical Industry Pack, to help the sector's marketers, researchers and data analysts gain insights into unstructured data from social media, news outlets, surveys and other text. More
Nielsen is integrating viewability measurement from multiple providers such as DoubleVerify, Integrated Ad Science, and Moat, to its Digital Ad Ratings service. More
In the US, retail information firm The NPD Group has added data from consumer and media research specialist GfK MRI to its BrandLink tool, to help users predict the likelihood that a celebrity will resonate with fans of specific brands. More
In London, Kantar Media has updated its real-time ratings capabilities with new features to make it easier for broadcasters to interpret and analyse audience data on their smartphones, tablets and PCs, and to assess how programmes are being received by the audience. More
UK agency Future Thinking has launched an approach which promises to quantify, predict and explain a consumer's likelihood to alter their current behaviour. More
US-based pharma research firm Decision Resources Group (DRG) has launched an app called the 'Ask DRG Insights Platform', giving clients healthcare market data on a modular basis. More
A new marijuana market research and tracking firm called Cannabiz Consumer Group has launched in the US, where it has hired Kinesis Survey Technologies co-founder Leslie Townsend as Chief Executive Officer. More
Global communication agency Lewis has launched an analytics division called Observa, providing clients with a modular suite of tools to uncover audience intelligence, brand reputation, media and influencer relations, as well as market opportunities. More
Mystery shopping and performance improvement firm Grass Roots has teamed up with Enterprise Feedback Management (EFM) specialist QuestBack to launch a packaged survey solution called Tune, to enable brands to listen to and act on customer feedback. More
Social media measurement firm Simply Measured has launched an API designed specifically for marketing teams; and has appointed former Forrester analyst Nate Elliott as a Product Advisor. More
Customer experience software and services provider MaritzCX has launched a solution called SocialCX, through which CX professionals can manage and increase positive reviews on social media. More
DIY online survey platform SurveyMonkey has launched an election tracking polling product, giving subscribers access to polling data for the 2016 US Presidential, Senate and Gubernatorial elections. More
UK-based mobile survey tech firm Lumi has launched a respondent engagement tool called QuickSay, designed to enhance panellist engagement and ensure fewer dropouts. More
US-based mobile insights and ad platform UberMedia has launched a location data targeting and measurement tool called Optimal GeoSpace. More
In New York, competitive intelligence and user experience research specialist Corporate Insight has appointed former Harris Interactive/TNS UX specialist Adam Hulnick as VP of User Experience Research, responsible for leading and expanding UX research. More
Research Now has launched an eye care panel covering the US, Canada, UK, Spain, Italy, France and Germany. It comprises more than 450,000 patients who suffer from eye diseases or complications such as dry eye syndrome, glaucoma, cataracts, and other visual impairments. More
US-based consumer data provider Neustar has expanded into the addressable TV ad targeting and measurement market through a partnership with DISH Media Sales. More
Retail information firm the NPD Group has launched the 'Digital Games Tracking Service', to provide the US gaming industry with publisher-sourced SKU-level data on digital game sales, aggregated from the participants of a digital panel. More
UK-based Maru/edr - previously known as eDigitalResearch - has launched a digital visual semiotics research tool, to measure and quantify customers' emotional response to brands and products. More
Netherlands-based community research software provider CMNTY has added a Virtual Reality module to its platform, to enable companies to measure consumer retail experiences, gather product feedback, and understand opinions about public spaces. More
Research Now has partnered with category management and shopper insight specialist Lucros Partners, and will sell its Shopper Intelligence platform in the US. More
In New York, the Interactive Advertising Bureau (IAB) and its Data Center of Excellence have launched a benchmarking system called the IAB Data Maturity Model, enabling users to determine how 'sophisticated' is their use of data. More
Digital analytics specialist Webtrends has launched a big data tool called the Infinity Data Connector, allowing brands to collect and feed visitor-level analytics data from web sites, mobile apps and connected devices into on-premise or cloud-based big data stores. More
In Germany, computer vision technology developer SensoMotoric Instruments (SMI) has launched its ASGM analysis solution for mobile eye tracking out of private beta. More
WPP-owned media agency network Mindshare has partnered with video big data analytics startup Vidooly, to co-create and launch a platform called 'Kyve' for advertisers to track online video viewing in India. More
In the US, point-of-sale data giant Catalina has launched a marketing planning app, which taps into insights from 260 million shopper IDs and sixteen billion shopper transactions to help CPG brands and retailers understand their marketing campaign return on investment (ROI). More
Market research firm Opinion Corp's consumer complaint site PissedConsumer.com has released an online tool, to enable consumers to compare multiple companies, their products and services based on customer feedback. More
Marketing services and data analytics firm Environics Analytics (EA) has updated its core financial products, and launched four new behavioral databases examining Canadian travel patterns, environmental attitudes, social media engagement, and philanthropic activities. More
US-based speech analytics specialist CallMiner has added a number of features to its Eureka speech-to-text recognition engine, including up to 90% word recognition accuracy and support for more than 20 languages. More
In Brazil, GfK is rolling out its TV audience measurement data to all broadcasters, media agencies and advertisers across the country. More
Customer experience software and services provider MaritzCX has launched a tool called PredictionCX, to help businesses anticipate individual customers' behavior and preferences. More
Customer experience management (CEM) and text analytics specialist Clarabridge has added a number of new features to its customer intelligence platform, to make it easier for clients to use their customer feedback data. More
Managed analytics firm Ugam has extended its Brand Intelligence suite of products, with the addition of new marketplace intelligence, promotion monitoring, competitive intelligence, 'where to buy', and product content insights features. More
WPP has partnered with Chinese Internet services company Tencent to set up a 'social innovation and ideation lab', which will combine the firms' technology, analytics and creative input to build social media ideas and campaigns for the latter's instant messaging platforms. More
Webby Media Group, the company behind the Webby Awards, has set up a research and intelligence division called Webby Insights to provide industry data about award-winning creative digital work from around the world. More
Online community and survey tech provider Toluna has added new concept testing and secure video hosting features to its DIY survey platform QuickSurveys. More
WPP-owned communications consultancy Hill+Knowlton Strategies has partnered with social media intelligence specialist Brandwatch to launch a real-time dashboard called Sherlock+, which ranks the influencers with the most impact across eight different industries and 45 topics. More
Ad network Havas has rolled out its Adcity out-of-home OOH and geolocation-based communications division globally, with 300 local experts based in 35 offices across Europe, Asia, North America, and Latin America. More
Publicis-owned full-service digital agency Razorfish has introduced a platform called COSMOS, which offers a combination of cognitive algorithms, data intelligence, and machine learning to help create brand experiences across all marketing touch points. More
London-based brand measurement specialist TransgressiveX (TX) has launched a new division serving the banking, financial services and insurance markets. The new team is headed by Sarajit Mitra, who previously worked at HSBC as Global Head of Marketing & Customer Experience. More
US-based MR training provider Research Rockstar has claimed a first by launching a 24/7 training 'portal' for market research professionals, giving access to courses, media content and expert instructors. More
Real-time information services provider Neustar, Inc. is to split into two publicly traded companies, separating its call routing services for telecom carriers from its marketing, security and data services. The latter will be rebranded. More
In the US, marketing group Causemedia has launched a new marketing and technology company called Matchfire, which it says will 'blend strategic creative services with technical solutions and data-driven insights'. More
US media group Hearst is to offer its trending content ratings platform Buzzing[at]Hearst, developed over two years in-house, to third parties, allowing advertisers to target its audiences. More
Shopper behaviour division Kantar Worldpanel has formed a global partnership with Facebook, integrating the latter's data on mobile ad exposure data with the former's Consumer Mix Model (CMM) service. More
UK-based medical MR firm Field Scope International has opened an office in New York, adding the US to its existing broad coverage of Western and Eastern European markets. More
Neuroscience specialist HCD Research has launched a product optimisation model, using three-dimensional 'Mood Mapping' - measurement and assessment of consumers' emotional responses based on unconscious physiological changes. More
With the UK's 'Brexit' referendum vote looming tomorrow, TNS has revealed details of an Election Day Voter Panel of 200 people intending to vote. The Panel aims to investigate the reasons for the much-discussed phenomenon of 'last minute swing', apparently common in referenda and elections. More
Professional services and consulting giant KPMG is to open an Innovation Lab in Sydney, Australia, and two clients Insight Centres in Sydney and Melbourne, starting in September this year. More
Nielsen has enhanced its N-Score celebrity influence tracking tool, adding a 'Fan Affinity' score which it says will provide a 360 degree view of the media consumption and purchasing habits of fans. More
US-based public opinion and social media analytics specialist SocialSphere has upgraded its ORBIT software-as-a-service solution to provide more detailed analysis of anonymized and aggregated Facebook topic data - including posts, likes, comments and shares. More
Magazine publisher Condé Nast has launched Spire, an ad targeting and optimisation solution powered by the data and insights platform of its sister company 1010data. More
GfK and MR facilities operator Fieldwork have teamed up to launch a new user experience (UX) research studio in Boston's MetroWest area. More
US polling legend and author John Zogby has joined his sons Benjamin and Jeremy to form a new strategic planning and consulting firm, John Zogby Strategies, based in Utica, NY. More
Nielsen has launched its Marketing Cloud in Europe. The platform, which combines analytics, data management, planning and marketing activation, will be available immediately in the UK and France, to be joined soon by Germany, Italy and Spain. More
Retail data giant IRI has extended its long-running partnership with natural, organic, and specialty products insight provider SPINS, to launch a new Shopper Intelligence solution for natural retailers. More
Fast-growing UK business consultancy BrandCap is launching a new practice in New York, and has appointed former Interbrand President David Martin to lead it as Chairman. More
A team of researchers at MIT and the University of Georgia have developed software which will allow ordinary smartphones to be used for eyetracking research More
BrainJuicer has officially launched its 'System1 - Feel More: Buy More' creative agency, which taps the group's work in behavioural science and its belief that the emotional, instinctive 'System 1' brain trumps the rational, evaluative 'System 2' brain when consumers make brand choices. More
US-based digital data tracking specialist Luth Research has launched a self-service platform called 'ZQ Now', to help users define and access online and mobile behavior-based survey samples. More
In the UK, employee engagement and staff survey specialist IBM Kenexa has partnered with business transformation firm Emenex, to deliver end-to-end survey and consultancy services based on its Smarter Workforce suite of products. More
Online healthcare specialist 42 market research has launched an online panel for pharmaceutical research in Luxembourg. More
Ross Young, the founder of flat panel research specialist DisplaySearch, and former LG Philips Display exec Bob O'Brien have set up a new market research firm called Display Supply Chain Consultants (DSCC) in Austin, Texas. More
In the US, ad targeting specialist xAd has launched a real-time location intelligence platform called MarketPlace Discovery, which provides visual insights into foot traffic behavior in the physical world. More
London-based mobile research and sample specialist On Device Research has partnered with data intelligence firm Adbrain to create a single source solution measuring the impact of cross-device advertising. More
Twitter has introduced a solution called Emoji Keyword Targeting for its Twitter Ads service, allowing advertisers to target people who have recently tweeted or engaged with Tweets featuring emojis. More
In the US, shopper insights specialist Nielsen Catalina Solutions (NCS) has released what it describes as the 'first ever' consumer packaged goods (CPG) industry benchmarks for return on advertising spend (ROAS) and sales productivity metrics across media type. More
US-based Simmons Research has integrated national TV viewing data into its National Consumer Study (NCS). More
Indian healthcare and medical fieldwork specialist KreaPlus has launched a community called Cardio+, to connect with 3,000 of the country's cardiologists and associated individuals. More
Facebook has launched three new solutions intended to drive people to brick and mortar shops and measure the number of shop visits and in-store sales following a Facebook mobile ad campaign. More
Research software firm Confirmit and facial analysis specialist Affectiva have partnered to help clients understand the role of emotion in driving consumer spending and loyalty. More
In the US, Nielsen Consumer Neuroscience has launched a suite of tools called Video Ad Explorer, which uses a variety of neuroscience technologies to predict in-market consumer sales and behavior. More
Netherlands TV industry body Stichting KijkOnderzoek (SKO) and Kantar Media have rolled out what they describe as the 'first TV currency in the world' to deliver reach and GRPs (gross ratings points) for ad campaigns and commercials across all screens. More
Customer data 'onboarding' specialist LiveRamp has integrated with Facebook, to enable users to uncover the link between the latter's ad campaigns and off-line sales, whether in stores, branch offices, contact centers or other brick-and mortar locations. More
In the US, data personalization specialist Node has raised $7.5m in a round of funding, which it will use to scale its sales and marketing platform in preparation for launch. More
Big data modeller Media iQ has announced a global partnership with audience data specialist Eyeota, and will use its segments to help clients optimise their ad campaigns. More
In Minneapolis, WPP's GroupM has set up Team Arrow Partners, an agency combining analytics with creative media thinking and focused on servicing retailer Target. Jason Harrison moves across from Gain Theory to take the CEO role, while Nicole Pomerleau becomes Chief Client Officer. More
Australian digital health platform iPug has launched a Research Suite, which recruits and engages targeted participants for real-time research. More
In the US, commercial vehicle association the HDMA has announced the setting up of a new research body as a successor to the Automotive Market Research Council, which was shuttered last December. Past AMRC Chair Adrian Ratza of Hino Trucks will chair the new body. More
Management advisor the Boston Consulting Group (BCG) has announced a partnership with data science specialist Mu Sigma to help clients using 'cutting-edge big data and analytics solutions' for business transformation. More
Social media analyst Crimson Hexagon has launched a real-time social media analysis service called HelioSight. More
Software firm S4M has been granted Media Rating Council (MRC) accreditation for its mobile ad metrics; and says it is the only company so accredited for a number of mobile post-click functions including landings for browsers, and installs and opens for apps. More
Ipsos Healthcare has introduced a text analytics tool called Therapy Mining, which collects, codes and analyses data from blogs and posts on online patient forums. More
In the US, brand insights and analytics specialist Quantifind has launched a DIY machine learning solution called SIGNUM Analysis, to enable marketers to identify those consumer conversations that influence purchasing decisions. More
The Media Rating Council (MRC) has accredited digital ad management company Sizmek for its measurement of viewable desktop display impressions. More
In the US, Prosper Insights & Analytics has partnered with MacroSavvy to develop an index of consumer confidence and sentiment called the Spending Confidence Index, which integrates psychological and behavioral factors affecting spending. More
San Francisco-based ad targeting specialist Blueshift has launched a solution to help marketers build personalized recommendations based on real-time interactions at an individual customer level. More
Global airline alliance SkyTeam has launched a customer feedback tool called the SkyPriority Audit App, through which passengers can rate their travel experience. More
In India, newspaper and magazine circulation measurement body the Audit Bureau of Circulations (ABC) has partnered with Nielsen to launch a solution for accredited digital measurement. More
Digital information provider Citizenme has launched a mobile app to enable people to access their own smartphone and social media profile data, providing 'insights into their digital personality traits' and the ability to exchange their data for cash rewards with brands. More
Location intelligence platform Near has launched a tool called Allspark, which uses public and proprietary data sets to enable users to visualise and analyse audience location, behaviour, demographic and interest-based data. More
Netherlands-based data collection firm GDCC has appointed Simon Glanville as Managing Director of its newly established 60-seat CATI facility in London. More
Audience research agencies GeoPoll, Kantar Media and Cuende have launched a product called 'Pan-African OOH', providing a regular measure of out-of-home (OOH) media consumption across the continent. More
In the US, predictive analytics company DemandJump has announced the commercial launch of its artificial intelligence-based marketing platform, while closing an additional $1.8m in a new seed funding round which it will use to expand its sales and development teams. More
Users of Google Consumer Surveys will now be able to view and analyse results via a new platform developed by analytics and reporting software firm MarketSight, following a partnership between the two companies. More
US-based customer experience management specialist Market Force has launched a mystery shopping app called Eyes:On, through which shoppers can view available assignments in their area, and submit shopping audits from their mobile devices. More
Australia's Roy Morgan Research has introduced an integrated electorate database, which allows analysis of attitude and opinion profiles across the country's 150 federal electorates. More
New York-based online data marketplace Datonics has introduced new B2B audience segments, to enable marketers to target individuals based on their occupation, including educators, travel professionals and financial services experts. More
US-based MR agency Savitz Research has set up a new company called SavitzConsulting, which will match specialist freelance consultants with clients looking for help with research projects. More
Ipsos Healthcare has launched a syndicated PD-L1 Testing Monitor, to measure and track awareness, perceptions, and detailed usage metrics around specific testing across all solid cancer types. More
Research community and survey technology firm Vision Critical has added a 'storytelling' feature to its Sparq customer intelligence platform, to enable companies to organize and share customer insights, accumulated over time, across their organization. More
Mobile media buying platform and content consumption analyst YouAppi has updated its Matching Algorithm, which analyzes specific user behavior and app performance data across 207 different countries and dozens of vertical categories. More
In New York, full service ad agency AKA has launched a research business called Show & Tell Broadway, using online surveys, in-person focus groups, and other tools to provide insights into how theatergoers interact with brands. More
New York and Athens-based mobile survey network Pollfish has launched an in-app survey tool, with which it says users can create surveys in minutes and get results in hours. More
Retail information provider The NPD Group has expanded its tracking service with the addition of data about the US cycling market. More
UK agency Future Thinking has launched a new approach called Skin Deep, using the technique of galvanic skin response to gauge consumer emotions. More
Danish software product OfficeReports, which converts Microsoft PowerPoint and Word into 'a complete data analysis and reporting suite for surveys', has introduced a function which links data from Excel ranges to PowerPoint tables, charts and shapes. More
In the US, insights consultancy Actûrus has launched a tool called Brandvantage, which incorporates consumer attitudes and behavior data to enable brands to measure equity at the 'occasion' level. More
WPP audience profiling and targeting division Xaxis has opened an office in Montreal to support its ongoing expansion into the French-Canadian market. The new operation is led by Jason Cobbler as Director of Account Services. More
In Canada, call and conversation analytics firm Telmetrics has introduced a methodology called 'Social Dynamic Number Insertion', which attributes phone calls to specific social media ads, and enables marketers to build detailed customer profiles. More
San Francisco-based DIY online consumer research firm Survata has launched a new methodology called Segment Surveys, giving clients access to niche audiences. More
In New York, Kantar Health has launched a mobile survey app that collects qual and quant insights from patients, to enable researchers to understand the associations between daily disease-related experiences and health-related outcomes. More
In the US, behavioural and product data provider Bluecore has launched a tool called Predictive Audiences which helps anticipate shoppers' reactions to marketing messages. More
Digital media measurement firm Verto Analytics has appointed former Nielsen/Symphony Advanced Media exec Laura Grover (Bernstein) as Vice President of Client Solutions, with a focus on understanding cross-device consumers. More
Mobile survey technology specialist Lumi has released a new version of its Meetoo real-time messaging and polling app, allowing anonymous feedback and a range of customisation features. More
Music industry execs have a new tool with which to assess the potential and performance of tracks and artists, courtesy of Israel-based tech platform Revelator. More
Cross-device data management platform Lotame has launched a private data marketplace for the buying, selling and sharing of audience data in 'a seamless, secure, and fully-transparent manner'. More
US-based customer feedback specialist BirdEye has launched a mobile app allowing users to view and manage customer feedback on the go. More
Amsterdam-based passive metering technology firm Wakoopa - now a subsidiary of GfK - has launched a marketplace giving researchers access to behavioral data on a global scale. More
In the UK, two veteran sports researchers have set up a new full service agency focused on the sector. Jack Murray was most recently Head of MR at Kantar Sport, while Michael Stone led research at Sports Marketing Surveys. More
Tokyo-based Cross Marketing Group (CMG) has launched a service called Virtual Insight 360° View, which builds a panoramic virtual store space from images and videos of an actual store, to provide an environment for surveying and observing participating shoppers. More
Mobile MR technology company Unomer has launched out of beta with an in-app research platform, through which users can create interactive surveys that can be embedded and distributed across a network of consumer mobile apps. More
WPP's audience profiling and targeting division Xaxis has launched its digital ad targeting specialist plista in the US and Canada. More
Data analysis firm Taykey has launched a tool called Trend Pulse, providing access to real-time data about what's trending for audience segments such as adults, 'moms', millennials and tech enthusiasts. More
US-based online survey and analysis platform SurveyGizmo has introduced a rapid data collection tool called Quick Audience, giving researchers access to a broad selection of respondents to check the pulse of the general public. More
London-based 'high-volume' MR and consumer insights platform Attest has launched out of beta. The firm has also appointed former WPP executive Justin Cooke and former Which? Chairman Paddy Barwise to its Advisory Board. More
Technology industry B2B data and insights provider Aberdeen Group has partnered with b2b analytics specialist Bombora, to help customers understand content topics that are spiking in popularity among specific contacts, companies or industry segments. More
US audience data firm Canoe has received Media Rating Council (MRC) accreditation for its dynamic ad insertion (DAI) software and service, giving official 'served impression' status to its reports. More
In the US, broadcast and cable company Viacom has partnered with American Express to develop an ad targeting product called 'Vantage Intent, powered by AmEx' which will provide insights about consumer purchase intent across television, digital, and social media. More
WPP's out-of-home (OOH) media planning and buying agency Kinetic has partnered with analytics specialist Fuel Intelligence to launch the 'Social Amplification Score' (SAS), which aims to attribute consumers' social media interactions directly to OOH media spend. More
Australian industry body The Readership Works has added a media planning tool to its 'emma' cross-platform audience insights and readership survey, allowing planners to track the 'complete' readership of magazines over time. More
US marketing services company Connexity has enhanced its audience segmentation platform AudienceView, with a combination of online behaviour data collected by Hitwise and thousands of survey-based audience attributes from Simmons Research. More
Technology sector specialist Forrester Research has launched a series of reports, pinpointing and analyzing what it says are the most innovative emerging technology providers. More
Predictive analytics specialist Intalytics and location intelligence firm Cuebiq have announced a partnership which will integrate large, proprietary mobile datasets into predictive analytics solutions to help retailers with marketing plans and decisions, including the location of new stores. More
Nielsen has launched an online measurement platform called Mobile Game Tracking (MGT), to provide data and insight into the performance and consumer sentiment surrounding mobile game titles. More
Research data solutions and technology firm SSI has launched a service called Smart Cell Sample, centred on a cell phone database of 480 million numbers, through which researchers can target US participants by geographic and demographic variables. More
GfK has unveiled a tool called Connected Consumer Index, to provide a single measure of how much, and on what devices, consumers in 78 countries and eight regions connect with each other and with digital content. More
Sister agencies ShopperTrak and FootFall have launched what they describe as the retail industry's first Global Traffic Index, tapping their vast database of retail behavior to provide insight into the number of shoppers visiting stores and shopping centres. More
US healthcare market research firm InCrowd has launched a tool called MicroTracker, providing an automated approach to life science tracking studies monitoring trends in brand perceptions of healthcare prescribers and consumers. More
Marketing software giant Adobe has added PlaceIQ's tools into its Audience Manager platform, to provide clients with access to location-based consumer audience data, measurement and analytics. More
TV data collection and analytics specialist FourthWall Media has received a US patent for its system and methods for transmitting large volumes of user event data, such as television viewing and DVR activity. More
US-based online physician community SERMO has grown its platform to nearly 600,000 members in 30 countries, with the addition of physicians in Germany, Austria, Poland Switzerland, Greece and Hungary. More
In the US, online physician community SERMO has launched a new tool called RealTime, to enable clients to test ideas among the firm's nearly two million healthcare professionals, within 'minutes'. More
Digital audience, brand and ad effectiveness analyst Effective Measure has expanded its coverage of the African media market into Kenya, Nigeria and Ghana, where it says there are 129.9 million Internet users. More
Proximity marketing analytics specialist ShopAdvisor has partnered with location behavior analytics and targeting firm Gravy, to deliver enhanced event attendance verification services to retailers, brands, media and consumers. More
MR tech specialist Dapresy has updated its data visualization and integration software, with the addition of a Templates Library to help users save time building dashboards; and an Instant Infographics capability providing access to thousands of icons and shapes that can be tied to data. More
Ipsos innovation and forecasting business InnoQuest has launched a concept development tool, InnoConstruct, which promises to optimize products, simulate and compare scenarios, and help differentiate new offerings. More
London-based opinion and behaviour consultancy Britain Thinks has hired former Treasury and Prime Ministerial adviser Spencer Livermore as a Partner, with a remit to build a new strategy consulting offer for the firm. More
Research technology provider Interactive Video Productions (IVP) has unveiled a 'Neuro Omnibus for Video Testing', allowing researchers to put their video in front of an audience of consumers and track their subconscious response. The Omnibus is supported by HCD Research. More
Lightspeed GMI has announced the US launch of a service called AmplifyR Appends, consisting of consumer datasets tied to an online survey panel. More
In Chicago, father and son Peter and Jimmy Zollo have set up an online MR crowdfunding and collaboration platform called Collaborata, to help clients connect with each other to shape projects, and share research insights and costs. More
In the US, big data solutions firm Predictive Science has launched a tool to help marketers understand the financial impact of a brand's most relevant influencers. More
WPP-owned online specialist Lightspeed GMI has rolled out is tracker design review service 'Re-Track', and its QuickTurn Insights and Fast Track Service solutions in the Asia Pacific region. More
US-based mobile insights and advertising platform UberMedia has launched a new service called Cross-Media Local Visit Measurement (xLVR), helping marketers to assess how their media investments are driving foot traffic. More
comScore and media measurement specialist Kantar Media IBOPE have partnered to launch a series of cross-platform solutions in Latin America. More
US marketing compliance company PerformLine has launched a tool called ChatScout, to help brands monitor their online 'chat' sessions, and ensure they adhere to brand and regulatory requirements. More
Online marketplace provider Cint has launched a real-time insights tool, Cint Connect, which it says offers 'the world's first self-serve eco-system for audience and ad effectiveness measurement'. More
In London, research veterans Paul Laver and Douglas Dunn have opened a new consultancy, One Minute to Midnight, focusing on what it calls 'the 4 Dimensions of being Human'. More
Kantar and comScore have extended their behavioral data partnership to North America, in a deal which includes the transfer of a number of Millward Brown staff to comScore. More
Enterprise data and analytics firm Acxiom has partnered with marketing software firm Pointlogic, recently acquired by Nielsen. Acxiom's audience data will be integrated with Pointlogic's media planning and buying solution Commspoint. More
In the US, Software development co-operative Vulk has partnered with custom research agency Sentier Strategic Resources to offer a new approach to research-driven user experience and user interface design. More
Online video intelligence provider Tubular Labs has launched a video ratings metric scoring online videos, publishers and influencers according to views and engagement. More
Almost a year on from its acquisition by the consultancy group, the customer experience consultancy now known as KPMG Nunwood has launched a new version of its 'Fizz: Voice of the Customer' software. More
Nielsen has launched a new service, the Total Channel Solution, promising its clients the ability to 'unify' all their data sets - proprietary and third party, across multiple platforms - and get 'a full picture view of all factors affecting their business '. More
Dublin based agency RED C Research & Marketing Ltd has opened a UK office, in Soho, London. RED C Research UK Ltd is a joint venture between the agency and Richard Barton and Charlotte Butterworth, both of whom left MD roles at Future Thinking in February. More
In Australia, Ipsos has appointed Shaan Tainton as Head of its Business Consulting division, which it is relaunching in the country. More
Acxiom subsidiary LiveRamp has expanded its data onboarding service to the UK, France and Canada. Last week the firm appointed Jeff Smith as its new CMO and teamed up with DigitasLBi. More
US researcher Gongos has formed a strategic partnership with Minneapolis-based consumer trends specialist Panoramix Global. The firms aim to provide corporate clients with a holistic understanding of the forces shaping their business including cultural context, business environment and consumer insights. More
Video ad tech company Tremor Video is expanding to New Zealand, with Vice President Josh Ismin relocating to lead the new office. More
Facebook has three new partners verifying metrics on viewings of its photo and video ads: comScore, Nielsen and Integral Ad Science. The firms will start verifying ad viewability and attention metrics 'in the next few months'. More
TV and online ad targeting specialist Videology has extended its relationship with Nielsen to include audience segments from the latter's eXelate subsidiary, allowing better cross-screen segmentation. More
News broadcaster CNBC has launched an in-house commercial agency called CNBC Catalyst, with a focus on delivering research and data to help brands shape their campaigns. To help drive this effort, the firm has hired media researcher David Evans as Head of Data and Insight. More
Mobile audience targeting platform Go2mobi has partnered with location-based ad targeting firm Placed, to provide insight into 'mobile moments' that drive engagement, foot traffic and in-store revenue. More
In the UK, WPP firms Millward Brown and Kantar Worldpanel have partnered to develop a new solution called Sales Insights, which allows clients to evaluate digital marketing campaigns simultaneously on two measures: brand uplift and actual sales. More
In the US, retail information firm The NPD Group has launched a new service to provide measurement of diamond sales in the fine jewelry market. More
In the US, retail and healthcare data giant IRI has launched an eCommerce measurement and tracking service called E-Market Insights. More
In the US, online conversation analyst Bazaarvoice has launched a study called the CGC Index, examining the business impact consumer-generated content (CGC) has on sales, return on investment, and long-term customer loyalty. More
In the US, customized briefings provider Bulletin Intelligence has appointed John Shomaker as Senior Vice President of Data Services, with responsibility for expanding its portfolio of analytic and intelligence solutions. More
In the US, employee and workforce specialist Kenneth Matos has joined consulting firm Life Meets Work, to lead the development of a range of new custom research services. More
Kantar Media has today announced a partnership with local audience data provider Eyeota. Beginning in the UK, the deal will give advertisers and media buyers access to pre-defined segments built from the research firm's TGI consumer and media study, for use in online ad targeting. More
Philadelphia-based b2b firm NAPCO Media has appointed a Director of Research, former Forrester analyst Nathan Safran, to lead a newly created market intelligence unit, NAPCO Research. More
US-based mobile campaign attribution analytics and optimization firm Kochava has launched a measurement support service for chatbots - artificial intelligence software which converses with humans via voice or text. More
Nielsen and eCommerce analytics company Profitero have partnered to incorporate the latter's Digital Shelf 360 suite into the former's eCommerce offering, allowing FMCG manufacturers to correlate digital shelf analytics with actual sales data. More
DIY research software firm Qualtrics and MR technology developer iModerate have announced a partnership. Clients of the two can now use the latter's moderated one-on-one conversations to expand on feedback from a Qualtrics survey. More
US-based machine data analytics firm Sumo Logic has launched a platform which pulls in and integrates / analyses structured and unstructured data in real-time. More
In London, video ad tech and emotion analytics platform Vyking has launched a suite of tools called ReactivAds, which deliver personalized ads based on real-time analysis of facial expressions. More
Full-service agency Illuminas has launched a new research community comprising CIOs, CTOs and other very senior technology execs from enterprises in the US. More
In the US, social media data platform ShareThis has launched a feature called Social A/B for Facebook's Instant Articles, to enable publishers to test multiple headlines with their social media audiences. More
Media intelligence and monitoring specialist iQ media has launched an analytics tool which isolates earned content from paid, to track and measure when audiences hear, read, or see brands' cross-channel media coverage. More
Marketing software firm Bridg has launched a service called Reveal, to enable restaurant operators to identify and segment customers, and to track behavior such as visit frequency patterns and spend per visit. More
In the US, customer feedback specialist BirdEye has expanded its natural language processing (NLP) and machine learning software to help clients understand customer conversations across mystery shopping, surveys, social media and online review sites. More
Nielsen has launched its own 'Marketing Cloud', allowing clients to deliver targeted promotional and engagement initiatives to their customers across multiple platforms. More
In the UK, a team of five independent consultants has set up a 'virtual consultancy' called The Measurement Practice (TMP), to help in-house and agency comms teams maximise the insight and value from their communications research programmes. More
Media services division Omnicom Media Group (OMG) has unveiled a new data-driven marketing agency network, Hearts & Science; and appointed Scott Hagedorn - formerly Chief Executive of its analytics division Annalect - as its CEO. More
WPP division MEC has launched a specialist content division, MEC Wavemaker, pulling together its diverse existing services in the area into one unit. The insight- and data-driven unit will operate initially in ten markets across Europe, Asia and the Americas, and will be led by MEC's global COO Alastair Aird. More
Media and comms research specialist Millward Brown has launched a new version of its Link ad copy-testing solution, allowing B2B marketers to assess the performance of their ads against brand and sales objectives. More
Retail information provider The NPD Group has introduced an approach for identifying the value in dollars of individual product features, to help manufacturers and retailers make more informed product development and marketing decisions. More
In the US, TapInfluence and Nielsen Catalina Solutions (NCS) have announced they are working together to help CPG brands measure the in-store sales impact of their influencer marketing campaigns. More
In the US, location intelligence specialist Geofeedia has launched an enterprise version of its platform, through which organizations of all sizes can predict, analyze and act on geotagged posts from social media networks such as Instagram, Twitter and YouTube. More
In London, predictive analytics specialist Black Swan Data has appointed former Edelman Berland COO James 'JT' Turner, to establish a new Insights division. More
In New York, digital marketing and publicity agency Gloob Marketing has launched a new division based around a social media influencer network called Gloob Motivo, to reach Hispanic consumers. More
US-based DIY research company SurveyMonkey has launched a mobile app insights platform, providing app publishers with data on more than a thousand mobile apps ad well as the overall app economy. The launch follows the acquisition of app data start-up firm Renzu. More
US-based MR and analytics industry management consulting firm Cambiar has announced the opening of a Technology and Analytics practice, operating from a new office in Palo Alto, CA and led by former GfK customer experience leader Richard Scionti. More
Music industry web site Mediabase, which offers airplay charts and analysis, has announced a partnership with music recognition and content sharing app Shazam, and will offer weekly analysis of the latter's top songs in the US, Canada and Europe. More
Facebook has teamed up with Tesco's data business dunnhumby to tie ads on the social network in with off-line sales. More
Four former Hall & Partners execs have launched a new London-based qualitative agency called Compton+Dean, focusing on brand and communications research. More
Nielsen has signed a multi-year agreement with cable and satellite television group DISH Network, to add the latter's aggregated set-top-box (STB) data to its National and Local TV ratings service. Nielsen says this is the first nationwide dataset to be calibrated with its panel. More
In the US, technology firm Pitney Bowes has launched a 'Single Customer View' software feature, to help organizations understand their customers in real-time across all channels of engagement. More
Technology-focused research and advisory firm Aragon Research has hired Gartner veteran Jim Sinur as a Research Fellow. More
Travel data specialist ADARA has launched a new metric called the Traveler Value Score, to enable travel marketers to measure the potential value of a customer based on their spending over time. More
Canada-based research software firm Voxco has released a manual dialing solution called 'TCPA Connect', to help US call centers address recent regulations prohibiting the use of autodialers to call cellphones without the respondent's express prior consent. More
In the US, cookie-less audience measurement specialist Tru Optik has partnered with Experian Marketing Services, to introduce a service which provides real-time census-level viewer data for over-the-top (OTT) TV programs and ad exposure across all screens. More
New York-based social media intelligence platform Unmetric has added Facebook Reactions tracking to the Facebook Insights feature of its Analyze product, to help understand users' emotional reaction to posts beyond the original 'Like' option. More
IAB Australia and Nielsen have launched 'Digital Ratings (Monthly)', a new service promising to measure the country's total digital audience unduplicated across PC, smartphone and tablet, for both web browsers and apps. More
In the US, Interactive Video Productions (IVP) has launched a remote eyetracking tool called MobiLAB ET Online, allowing survey respondents to participate in studies from anywhere with a webcam and Internet access. More
Digital data collection specialist Research Now has launched a suite of study templates for common research topics, offering a rapid and lower-cost solution for business decision-makers, but still with input from a researcher. More
Toluna has combined its QuickSurveys DIY survey and analytics platform with its Toluna.com online panel community, to create a service which guarantees more than 1,000 nationally representative survey responses in 21 countries within hours. More
Australian television audience measurement body OzTAM is to include 8 to 28-day time shift viewing in its television ratings database from next Sunday. More
Retail and healthcare data giant IRI has introduced a solution which links media exposure to actual off-line purchases down to the specific product and household level, in order to determine which digital media is most effective with target audiences. More
US boutique PR and digital communications agency Hope-Beckham Inc. (HBI) has launched a market research business in Atlanta, GA. More
Palo Alto, CA-based intelligent machine learning startup Adatos has opened an office in Australia, led by former AMAA Chief Executive Paul Dovas as Manager, and David Perez as Director for Australia and New Zealand. More
Adobe has launched a membership network for brands to share ideas about understanding their consumers, and delivering personalized experiences across devices at scale. More
Strategy and innovation agency The Sound has launched a dedicated content division called The Sound Media, which will harness the firm's anthropological and filmmaking expertise to produce documentaries and culture-focused content. More
Cross-screen data management platform (DMP) provider Lotame has launched a tool called Smart TV Audiences, allowing users to identify audience attributes based on actual TV viewing behavior, and then target those viewers on their digital devices. More
Video ad platform Mediabong has launched a video re-targeting tool, based on actual individual user attention and interest levels. More
Nielsen has announced that from April 25th it will make available brand-level TV connected device data for streaming video devices and game consoles. The firm will also add information from enabled smart TVs. More
In the US, automotive research specialist J.D. Power has developed an online app called SafetyIQ, to help auto industry users analyze vehicle safety data. More
GfK has partnered with local audience data specialist Eyeota, to make its regional purchasing power data available to advertisers in the UK and Europe, and help them tailor their online ads to specific income target groups by region. More
UK research and TV production company Vox Pops International (VPI) has relocated to larger premises in Ewell, Surrey, and will provide a number of new services to existing and potential clients. More
In London, digital customer experience software firm Q-nomy has launched a solution called Q-Flow Insight, to enable retailers and service providers to analyse customer journeys in physical stores and across online and mobile platforms. More
Nielsen is planning to expand Digital Ad Ratings to eight new markets globally by the end of 2016, adding to seventeen countries where it is already available. More
Microsoft has launched a service called Video Pulse, to help market researchers, political campaigners, brands and movie studios measure the recorded reactions of audiences and customers to ads, political campaigns or other digital content. More
Harris Interactive has launched a new service called Harris 24, to provide survey design, audience reach, analysis and reporting in less than 24 hours to clients in the UK, US, France, Germany, Spain and Italy. More
Television measurement body BARB has launched The UK Television Landscape Report, a quarterly review of population trends and changes in how people watch TV. More
comScore has partnered with marketing software giant Adobe to provide new insights into cross-device media consumption. More
UK-based customer feedback software provider Platform One has introduced an online reporting solution, giving users qual, quant and multimedia insights side-by-side in a single dashboard. More
WPP is linking the panels and other data sources of its Kantar / DIM division with the expertise and planning tools of its GroupM media investment management division, to launch LIVE Panel. The new consumer and media insight solution will help advertisers develop and measure 'precise and targeted' media plans. More
New York-based web analytics company Moat has raised $50m in funding, three times its previous total, and says it aims to develop its viewability metric into a currency for buying digital ads. More
Nielsen has launched a new solution to measure over-the-air radio listening, across mobile apps and web players, regardless of the device used. Results will be comparable with the firm's other media currencies as part of its Total Audience initiative. More
Kantar Media has enhanced its TGI Clickstream study with the addition of metered consumer mobile behaviour, including phones and tablets. More
US-based customer listening solutions provider OpinionLab has announced an upgrade to its product which it says will 'harness the collaborative power of an organization to act on customer feedback'. More
Google has unveiled a new suite of analytics solutions, including four new and two rebranded tools, intended as an 'enterprise-class' platform to help developers and marketers with the challenges posed by a multi-screen world. More
Shopper insights specialist Nielsen Catalina Solutions (NCS) and media giant Time Inc. have teamed up to launch a cross-platform ad measurement tool, tracking the quantifiable in-store sales impact of campaigns across print, digital and TV. More
In Australia, digital media authority Karen Nelson-Field and artificial intelligence (AI) firm Jemsoft have formed a joint venture called Media Intelligence Co, to develop media measurement and targeting technologies and real-time media research solutions. More
GfK and Nielsen are in discussions to develop a set of services for advertisers, agencies and media groups, possibly for launch later this year. The firms say the initiative will kick-off with the design of Brazil's 'first' cross-media measurement for ad campaigns. More
North American body the Alliance for Audited Media (AAM) has launched a suite of products to help publishers demonstrate the reach of their brands across platforms, and give media buyers access to independently verified information about those brands and channels. More
Millward Brown has launched a real-time communications measurement tool called AdNow, to help marketers evaluate campaign performance for multiple pieces of advertising across digital media channels. More
London-based YouthSight has introduced a new 'vox pop' service called SnapMe, allowing clients to get video feedback from members of the firm's OpinionPanel community via their smartphone cameras. More
A team of execs from IBM Watson, GE Digital, Infosys and MicroStrategy have launched a new enterprise artificial intelligence company called Noodle Analytics (Noodle.ai), with an undisclosed amount of backing from venture investment firm TPG Growth. More
Social media specialist Converseon has released a new big data version of its social media intelligence application Conversus, for use in brand tracking, market mixed modeling, predictive analytics and other research purposes. More
Melbourne, Australia-based mobile researcher MDI has launched an interactive chat based platform, combining qual and quant data. More
Digital data collection specialist Research Now has launched a new panel management platform, while expanding its capacity across North America, EMEA and Asia Pacific through the addition of nineteen new panel partners. More
In the US, GfK MRI has partnered with a number of data management platforms (DMPs), to identify and launch 23 online segments for use in political ad campaigns. More
Cello's social media intelligence division Pulsar has launched a quarterly study called 'Dashboard', to uncover insights around car brands and their digital audiences. More
Online community and survey tech provider Toluna has added a tool called PowerAttitudes to its QuickSurveys DIY survey platform, to enable marketers to generate 'immediate insights' on the consumer attitudes driving usage and purchase behavior. More
Global panel marketplace platform Cint has introduced a new feature called Ad Hoc Supply, allowing clients to add sample from different sources into its platform, and run all their research from one single system. More
London-based video ad distribution and tracking platform Unruly has beta-launched a dashboard called Unruly Pulse, analysing emotional response to video ads, and the resulting trends. More
Customer experience management (CEM) specialist Clarabridge has added visual analysis capabilities to its tools, to enable users to detect and engage with customers who reveal their experiences in photos shared on social media posts. More
In the US, neuroscience research specialist HCD Research has partnered with testing lab provider IVP to offer integrated sensory research and user experience (UX) services. More
In the UK, retail and healthcare data giant IRI has partnered with retail media agency Capture, to enable supermarkets and brands to track the real-time effects of their in-store marketing material. More
Healthcare analytics solutions provider Truven is launching an enhanced Custom Solutions offering for hospitals and health systems, promising to help hospitals improve care while reducing both cost and risk. More
TNS UK has launched an Innovation Hub through which to bring together the industry's 'most creative' research specialists, data scientists, and technology experts, with a remit to develop new research methodologies across all forms of survey, social, search, and passive data. More
WPP-owned brand development and insight consultancy Added Value has launched a self-service version of its brand measurement product SNAPSHOT, which is now available through online research 'app store' platform ZappiStore. More
Sagaci Research has opened an office in Luanda, Angola - its second base in Portuguese speaking Africa after the opening of the Maputo, Mozambique office in 2014. More
Outdoor ad company Clear Channel Outdoor Americas (CCOA) has launched a suite of research, data and analytics tools called RADAR, to help advertisers and agencies reach their target audiences and measure the impact of their Out-of-Home (OoH) campaigns. More
In the US, retail information firm The NPD Group has introduced a pre-market sales forecasting service, which can be used to assess and improve the sales potential of new and revamped products and services before they are launched. More
Millward Brown has partnered with on-demand online community specialist GutCheck to launch a qualitative tool called Pre-LinkNow, which offers a copy-testing framework to help marketers better understand ad performance. More
US firm MFour Mobile has launched its MYResearch DIY mobile survey technology, which enables researchers to program and field surveys to more than one million active consumers. More
UK agency Conquest is launching a 'brand love' measurement tool called Charismatix, which combines avatar-led online technology with cognitive science and enhanced implicit testing to understand what links customers to brands, advertising and products. More
Research technology and panel exchange operator Cint has launched OpinionAPP, an app for use by the nineteen million panellists who can be accessed through its OpinionHUB marketplace. More
US-based digital analytics firm Webtrends has launched a big data platform, Infinity, providing 'actionable customer intelligence' for personalised marketing programs. More
In the US, Emotion Mining Company has partnered with The Martec Group to launch a new mobile app, to help market research users capture consumers' subconscious emotions. More
News discovery platform News360 has launched a platform called NativeAI, which uses machine learning and artificial intelligence to analyze millions of consumer interests, and build audience profiles to help publishers deliver more contextually relevant media experiences. More
In the US, audience measurement specialist Tru Optik has partnered with WPP-owned media agency Mindshare to break down TV and movie content into behavior-based 'micro-genre' graphs, and help firms target consumers with relevant content. More
Nielsen is expanding its eCommerce measurement solution to the US market, to serve the needs of both retailers and manufacturers. The solution will be integrated into Nielsen's current measurement services and will be available to US clients later this year. More
Digital media measurement firm Verto Analytics has launched a mobile app audience measurement solution, to help understand consumer behaviour across every device, app, screen, and platform they use. More
Netherlands-based online specialist MetrixLab has added a digital analysis and reporting tool to its insights platform, to enable users to access survey data early in the fielding process, and track or manipulate this data after the study closes. More
In the US, mobile engagement platform provider SITO Mobile has launched a tool to enable political parties and candidates to use mobile location-based data to target audiences such as millennials and minorities. More
comScore has rolled out its mobile audience solution Mobile Metrix in the Philippines, providing measurement of total mobile audience behaviour across smartphones and tablets. More
In the US, retail services specialist SLI Systems has introduced a dashboard that measures how customers interact with retail eCommerce sites. More
In the UK, insight agency Network Research has launched a knowledge management tool called Fabric, to help companies better engage with customers, interpret behaviour, and plan actions customised to their business needs. More
In the US, Interactive Video Productions (IVP) has extended its mobile research lab product MobiLAB, with the launch of an integrated version offering combined behavioral and emotional measures. More
Australian media research and data specialist Roy Morgan Research has launched a tool called 'Audience Search', through which media agencies and buyers can pinpoint the exact data segment they are looking for. More
In India, TV rating body BARC has launched a mobile app, which will provide access to channel/programme viewership data by genres. More
Global business research agency B2B International has introduced a platform called 'B2B Spotlight', which enables respondents to use video to capture feedback at any time, across any device. More
US-based insights and advisory firm Information Services Group (ISG) has launched a new service that offers fact-based perspectives on trends and operational shifts impacting the business IT landscape. More
London-based small company information specialist Gibson Index Ltd has launched an online service called 'Batch Selection', which offers a selected set of UK SMEs profiled in an Excel format. More
App store analytics firm App Annie has added new metrics to its platform, to provide demographics and behavioral metrics about active users, penetration, frequency, duration and data usage. More
Tokyo-based healthcare fieldwork agency Plamed Asia has extended its services to include qualitative research services across the APAC region. More
Kantar Health has partnered with mobile survey tech firm Lumi to launch an app through which to conduct short surveys, collect picture and video content, and passively collect biometric and activity data from a wide range of mHealth (mobile health) and wearable devices. More
In the US, social media analytics firm NetBase has integrated Facebook topic data into its platform, to help marketers uncover new opportunities for engaging with social media audiences. More
In India, TV rating body BARC and Nielsen/Kantar joint venture TAM India have formally launched their meter management company, Meterology Data Pvt Ltd. (MDL). BARC will have full control with a 51 percent stake in MDL, while TAM India will own 49 percent. More
In the US, consumer technology-driven market research firm Touchstone Research has launched a new division called Touchstone VR, to provide MR services to the virtual reality and augmented reality (VR/AR) industries. More
In the UK, broadcaster the BBC has partnered with facial tracking specialist CrowdEmotion to monitor the 'conscious and unconscious' emotional reactions of viewers to TV programmes. More
London-based Silverman Research has partnered with consumer goods giant Unilever to launch a new real-time survey and discussion tool called Crowdoscope. More
London-based video ad distribution and tracking platform Unruly has added an emotional targeting feature to its Unruly-in-Article format, to enable advertisers to target the people most likely to engage emotionally with specific video creatives. More
US consumer data giant IRI has expanded its retail offer in Europe with the launch of a solution called IRI Holistic Retail Solution (IRI HRS), combining analytics from many retail data sources in a single unified platform. More
Digital marketing agency AnalogFolk has launched a global data solutions business, based in London, where it has appointed former Havas helia execs Ben Silcox as Chief Data Officer and Mark Barry as Head of Business Solutions. More
In London, former Hall & Partners and Research Now exec Ashley Walker has launched a consulting firm, Culture Engineers, which will help clients develop their organisational culture as a principle source of competitive advantage. More
Cambridge, MA-based GuestMetrics, which provides Point-of-Sale transaction analytics and insights for the food & beverage, hospitality and financial services sectors, has announced a new analytics platform and dashboard. More
Incentive software platform 360incentives has changed its name to 360insights, and launched a new service called the Channel Success Platform. The firm recently announced it had secured $10m in funding to support development of its predictive analytics offering. More
In the UK, digital textbook platform Kortext has launched an analytics dashboard allowing lecturers and university staff to see how students are engaging with their digital learning content. More
YouGov is teaming up with consultancy the Centre for Economics and Business Research (Cebr) to launch The UK Economic Index, described as the first comprehensive quarterly analysis of the country's economic outlook of consumers and businesses. More
Big data firm Talend has unveiled a free, open source desktop application helping business users with data manipulation and analysis. More
UK-based consumer insight and brand consultancy Nutshell has teamed up with SaaS analytics provider Zizo, which it says aims to improve commercial ROI on insight spend. More
In the US, marketing software and solutions firms Marketo has partnered with ad agency Wunderman to launch a solution called 'insight-driven engagement'. More
IBM has launched a cloud data portfolio with more than 25 services for app developers and data scientists. More
Canadian enterprise information management specialist OpenText has launched a tool called Election Tracker '16, through which users can visually monitor, compare, and analyze media coverage of the US presidential election. More
US-based online specialist Invoke Solutions has launched a Media & Entertainment practice, under the leadership of media industry veteran Kathy Alexander. More
In Australia, insights consultancy fiftyfive5 has expanded into retail strategy, category management and shopper insights, appointing Sue Temple as Director Shopper and Category, and Peter Firth as a Consultant. More
Data science and media tech firm 4C has hooked up with Kantar Media to launch a cross-screen solution which enables political advertisers to target messages to their key voters. More
New York-based social media intelligence firm Unmetric has launched a data visualization platform called 'Track', to enable marketers to follow brand competitors on social media in real-time. More
In the UK, retail behaviour specialist Shoppercentric has introduced an annual study called the 'Shopper Stock Take' index, tracking consumers' thoughts and feelings about the grocery retail sector. More
New Delhi-based MR project management company NextON Services has opened an office in Ras al-Khaimah, in the United Arab Emirates (UAE). More
Consumer data giant IRI has allied with Yieldbot, which offers publishers a marketplace to monetise real-time data about the purchase intent of their visitors. The deal will help connect online campaigns to in-store sales, and analyse the relationship between the two. More
International data collection group Schlesinger Associates has merged its Advisors division with MedQuery, the Chicago-based medical recruitment business it acquired in October. Chris Lee will lead the new unit as EVP. More
Digital data collection specialist Research Now is preparing to roll out an automated, template-based suite of survey solutions for those with limited budgets. More
Australian TV audience measurement body OzTAM has announced it will launch the initial phase of its Video Player Measurement (VPM) Report in February. More
In New York, Nielsen has promoted Matt O'Grady to the position of Chief Executive Officer of its shopper insights specialist Nielsen Catalina Solutions (NCS). More
Ipsos Healthcare has launched a new syndicated study called the 'Pan-Cancer Testing Monitor', which measures and tracks the usage of pan-cancer tests designed to assess a wide range of cancer types. The study currently covers the US but will be rolled out in other markets at a later stage. More
UK-based customer feedback software provider Platform One has launched a new product called 'Instant Community', which it says collects customer data at 'every single touchpoint'. More
Communications tech firm Ericsson has announced plans to buy US TV data company FYI Television for an undisclosed sum. It has also launched a vendor-agnostic video analytics toolkit, to provide big data insights into subscriber viewing habits. More
In the UK, Guardian News & Media (GNM) has outlined a three-year business plan, which includes the creation of a new Data and Insight team to support editorial and commercial innovation; and the implementation of an ad model that tracks evolving market trends. More
In the US, the IAB Tech Lab has launched an app called the MRAID Ads SDK Tester, through which users can test ad creative across multiple ad software development kits (SDK). More
In the UK, Peter Ellen, former CEO of the retail chain Fopp has officially launched Big Data for Humans, which aims to 'democratise Big Data analysis for successful SMEs'. More
In London, start-up company people.io is trialling an app allowing consumers to trade information about their tastes and preferences for credits, exchangeable for goods or services. More
Drinks sector joint venture Nielsen CGA has launched an on-premise measurement service for US alcohol beverage clients, called Brand Index. The service is already available to European clients. More
San Francisco-based retail analytics specialist Prism has launched a mobile app called simply Insights, providing retailers with real-time data about store performance, as well as low bandwidth imagery from store cameras, on their iOS and Android devices. More
Media giant Time Inc. has partnered with ad tech firm Audience Partners to launch a voter-targeted publisher platform called CampaignFocus, which provides an ad targeting tool for political and advocacy campaigns. More
ThinkNow Research, which until now focused purely on the US Hispanic consumer segment, has expanded its coverage to include African-American and Asian demographics. More
Nielsen is expanding its Twitter TV Ratings to include Facebook conversations, and has renamed the service 'Social Content Ratings'. The firm says it also plans to integrate Instagram at a later date. More
In the US, survey tech firms Qualtrics and Dialsmith have partnered to allow clients to add dial testing of all forms of recorded media to their online surveys. More
Netherlands TV industry body Stichting KijkOnderzoek (SKO) has announced that it is now working with data scientists from Kantar Media to deliver daily online TV ratings to the market. More
US-based consumer behavior and location-based analytics specialist ShopperTrak has introduced a new Advanced Analytics platform, integrating multiple data sets to provide additional insights for retailers and mall owners. More
UK-based mobile video market research specialist Voxpopme is rolling out its on-demand mobile app in Australia. More
IBM has acquired Koblenz, Germany-based anti-fraud software firm IRIS Analytics, for an undisclosed sum; and simultaneously announced the launch of a cloud-based service for retailers, IBM Dynamic Pricing. More
UK-based independent media company Dennis Publishing has appointed J.D. Power veteran Brian Walters as Director of Research and Insight, tasked with developing its Driver Power car ownership survey into a standalone brand. More
US-based data collection firm SHC Universal has announced a preferred partnership with niche therapy specialist Rare Patient Voice, gaining survey access to patients with rare and orphan diseases, as well as their caregivers. More
In Europe, Nielsen has launched a Customer Experience practice, building on its alliance with CEM software firm ResponseTek and centred around the Nielsen Listening Platform, a real-time customer feedback platform the two announced a year ago. More
Data-based digital marketing agency MediaMath has launched a proprietary data business called Helix, which will commercialize its partners' and clients' data sets to build predictive audience segments for use in programmatic advertising. Jacob Ross will lead the business. More
US-based SIS International Research has launched an 'Integrated Research' unit, pulling together traditional methods, sensory research techniques such as biometrics and eye tracking, and access to the company's big data platform. Joe Messina joins the unit as Research Director. More
In the UK, video data mining specialist LivingLens has added machine speech recognition capabilities to its platform, to offer a near real-time 'speech to text' service. It has also added a module through which videos can be searched by consumer sentiment and activity. More
Ipsos has rolled out its suite of location-based tools, powered by Google Consumer Surveys, in the Asia Pacific region. The initial launch covers Japan and Australia. More
WPP-owned online specialist Lightspeed GMI has expanded its B2B sample with the addition of a panel of US-based IT professionals, profiled on primary job function and role, industry, department / function area, and company size. More
In the US, inventory optimization and demand planning software developer JustEnough has released a new feature called Customer Insights, to help retailers analyze customer data and help optimize assortments, promotions and pricing. More
Research data solutions and technology firm SSI has launched an online voter panel with nearly a million members, to provide political researchers with broad access to the attitudes, beliefs and opinions of American voters. More
London-based brand consultancy TransgressiveX has launched a proprietary tool called The Brand eXchange Power Survey, which analyses implicit (as opposed to rational) consumer response, to understand the impact of a brand at each point in consumer journeys. More
Healthcare fieldwork firm M3 Global Research has officially opened its first US research facility in Philadelphia, where it will offer access to a wide range of custom AV technology, along with MR recruiting services. More
WPP agency MediaCom has set up a global partnership with emotional analytics specialist Realeyes, to incorporate emotion measurement technology into its content testing and media planning services. More
Mobile location data platform UberRetail has teamed up with geospatial business intelligence consultancy B.I. Spatial and US shopping center data source Directory of Major Malls (DMM), to analyze shopping centers and malls using mobile device GPS data. More
Research data solutions and technology firm SSI has announced a partnership with Boston-based mobile intelligence and engagement platform SessionM, offering a new panel app called mTHOUGHTS. More
WPP brand, media and comms researcher Millward Brown has introduced a solution called Digital Behavior Analytics (DBA), which uses data drawn from search patterns and social media conversations to provide insights on brand health and marketing campaign performance. More
Mobile survey technology provider OnePoint Global has launched a new service it calls 'SMS invites', promising to boost online survey completion rates. More
Construction industry information provider Hanley Wood has launched a service called Metrostudy OnTarget, deliver intelligence on consumer housing preference to builders, developers and building product manufacturers. More
In the US, artificial intelligence (AI) app developer GunderFish is launching a Predictive Analytics division focused on start-ups and smaller businesses. More
Marketing services and data firm Environics Analytics (EA) has acquired certain assets from Nielsen Canada, allowing it to integrate the latter's Spectra consumer segmentation and targeting services. Terms of the deal have not been disclosed. More
WPP's media investment arm GroupM has partnered with youth media company Fullscreen to launch a new influencer marketing partnership called Playa. More
WPP is integrating the Servo mobile ad trafficking platform of its Medialets subsidiary with Millward Brown Digital's Ignite Network, promising clients the ability to serve mobile ads across all ad formats including video and to accurately measure campaign effectiveness. More
Customer data pioneer dunnhumby has announced a partnership with Aptaris, whose software manages and integrates clients' marketing and promotions management. Clients will gain new tools for scenario planning, forecasting and response measurement. More
US-based direct marketing and targeting giant Harte Hanks has launched a Hadoop-based 'Data Refinery' platform, that compiles, validates, and enriches customer data from disparate sources to provide marketers with a view of customer behavior and intent. More
IBM has opened the global headquarters of its Watson Internet of Things (IoT) centre in Munich, Germany, where it plans to launch a series of new offerings which will extend cognitive computing to the billions of connected devices, sensors and systems that comprise the IoT. More
Social media solutions firm Lithium Technologies has expanded its portfolio with the addition of 'Value Analytics' and 'Cohort Benchmarking', to help brands measure overall customer satisfaction, benchmark performance, and gauge actual business impact from online communities. More
Personalized content, search and recommendations engine ThinkAnalytics is launching a TV and video analytics platform called ThinkBigData, to provide broadcasters with new insights into subscriber behaviour. More
First Insight, which helps brands incorporate the voice of the customer into the design of new products, has launched a new process called ForeSight, to help users measure their own product success rates and benchmark them against industry peers. More
Nielsen has partnered with alcohol industry analytics specialist BARTRENDr to launch a real-time mobile insights tool called Nielsen Bar Moments, which will analyse conversations taking place among alcohol consumers at bars and social gatherings in real-time. More
US company True Influence has launched a solution called InsightBASE, to monitor the online activity of individuals visiting business web sites from their corporate domains. More
B2B marketing software firm Azalead has raised EUR 4.5m in a new round of funding, and launched an ad retargeting solution using cookies and machine learning to determine the names of companies from which visitors access a site, even if they visit from unregistered IPs. More
New York-based advertising intelligence specialist Integral Ad Science has gained two US patents for its video measurement and brand safety technology. More
Millward Brown and comScore have teamed up to connect validated ad viewing with changes in consumer behaviour, helping brands assess the performance of their digital advertising. The service will cover 'all markets outside the US, Canada and Taiwan'. More
Full-service research and sampling firm Offerwise has introduced two mobile apps, allowing users to complete online surveys in the LatAm and US Hispanic markets, as well as in Brazil. More
In the US, predictive analytics start-up CLVmetrics has launched out of stealth with the appointment of marketing technology professional Scott Samios as Chief Operating Officer. More
In the UK, Oxfordshire-based consumer insight and sensory specialist MMR Research has launched an online portal called MMR-TV, through which large volumes of video content can be analysed and edited. More
In the US, research software firm Kinesis and phone survey specialist Survox have launched a multi-mode solution enabling panel managers to collect data through both self-administered and interviewer-assisted phone-based sessions. More
Microsoft has relaunched its MR tool, dropping the name of its Bing search engine to reflect the tool's integration with a number of other Microsoft products including Skype and Yammer. The new version also includes enhancements to visuals and functionality. More
In New York, a group of media, data and tech execs have officially launched Predict Ventures, a consultancy developing data products and services for the media and advertising industries. More
In Philadelphia, two former employees of research operations provider MRops - Bob Hettel and Raina Friedman - have launched a new business intelligence firm, Antares Advisors. More
Dublin, Ireland-based online store analytics provider Clavis Insight has launched a new service, Advanced Amazon Analytics (AAA), which includes technology to track activity, pricing and availability for client and competitor brands on the retail giant's one hour delivery app, Amazon Prime Now. More
MR software developers E-Tabs and Merlinco have teamed up to offer users a seamless transition between analysis and reporting of research. More
Mobile app measurement, attribution and campaign analytics platform AppsFlyer has launched a real-time reporting feature called 'Right Now', to help marketers track the performance of install campaigns and optimize them on the fly. More
Information services company Penton has launched a b2b targeting tool called the SmartReach Audience Extension. More
Online MR software company Confirmit has embedded technology from facial expression analysis firm Emotient into its survey platform, to enable researchers to add emotion detection to any online or mobile research project. More
US consumer data giant IRI has partnered with location intelligence firm PlaceIQ to provide marketers with insights into shopping journeys, and to examine how information about off-line purchases can be used to target advertising. More
In the US, member-based advisory company the Latinum Network has launched a platform called the Shared-Cost Insights Accelerator, through which companies can access data about America's multicultural consumers. More
GfK has added 360-degree product view capabilities to its Spex Access suite of services, to provide shoppers with a more detailed look at items before making a purchase. More
Publicis-owned digital intelligence network VivaKi China has partnered with web sites China Unicom, BabyTree and Alibaba, to access their data and provide an audience profiling / targeting service. More
IVR survey technology developer PinPoint Research has added speech-to-text (STT) automated transcription to its multi-modal survey research platform, as part of its strategy of 'Voice Driven Research'. More
In Palo Alto, mobile video company Vidlet has emerged from 'stealth' mode, offering researchers new tools for soliciting and collecting video feedback, as well as an analysis and reporting portal. More
Multi-screen measurement specialist Rentrak has launched a service called Swift, which provides the global movie industry with a single source of box office sales reporting data. More
In the US, WPP-owned digital research specialist Lightspeed GMI has introduced a tool called the Political Profiler, which enables targeting by political party affiliation, voter preferences and voting frequency. More
TV audience rating body BARC India has issued a global request for information (RFI), as it prepares to expand its measurement offering across all digital platforms. More
In the US, Out-of-Home (OoH) ad ratings body the Traffic Audit Bureau for Media Measurement has given the green light to the testing phase for a major upgrade to the industry's audience measurement system. More
Software firm Kinesis Survey Technologies and data collection provider SHC Universal have jointly developed a tool called the Project Management Dashboard, to help researchers with the simultaneous management of multiple projects. More
Online community and survey tech provider Toluna has added several new features to its DIY sampling platform SampleXpress, including the ability to schedule project field, or select 'rush' to expedite project completion. More
Ad software firm Phorm has partnered with behavioural targeting specialist Insomnis to develop a new service called 'Hover Rate', telling advertisers how many Internet users have hovered their cursor over, but not clicked on, their display ads. More
Manthan Systems, which develops business intelligence (BI) and analytics for the retail and consumer packaged goods sector, has launched a new tool called 'Retail Analytics' combining enterprise BI data and ad hoc analysis. More
Full service agency Morpace and influencer marketing specialist Keller Fay Group have partnered to offer word of mouth (WOM) advocacy and influencer research and consulting services to clients in the automotive sector. More
London-based video ad distribution and tracking platform Unruly has rolled out a new capability called 'Unruly Custom Audiences', in Australia. The tool helps advertisers connect with those consumers most likely to experience a strong emotional connection to a specific video. More
Business intelligence software provider BOARD International has set up a Spanish subsidiary, with a new team and office in Barcelona. More
Zurich, Switzerland-based customer intelligence provider SandSIV has introduced an app called PRISM CX, to help determine the level of customer experience a company is delivering both online and off-line. More
Technology firm Tobii is claiming a world first with the launch of a large-scale survey panel providing continuous online attention data from eye trackers. The data will come from 1,000 homes representing the Swedish population. More
This item was posted twice in error! See the original story from last Thursday... More
US-based HCD has launched a communications research service, Emcode Omni, combining applied neuroscience methods at a central location and online quant. More
Emerging markets panel specialist Borderless Access has extended its coverage in the Middle East, by adding more than 20,000 United Arab Emirates (UAE) consumers to its online and mobile panel. More
Information solutions giant Experian Marketing Services has rolled out its data-driven Marketing Suite in France, Spain and Germany, to help local clients deliver consumer campaigns in any channel, via any device. More
In Australia, the government has set up a unit, which will focus on making subtle changes to government policies and communications in order to 'nudge' citizens into making better decisions and choices for themselves and others. More
Financial inclusion bodies the FinMark Trust and Cenfri have launched the 'insight2impact' (i2i) data facility in South Africa, to help financial services organisations understand and respond to the banking needs of poor clients. More
In the UK, food and drinks industry R&D firm Campden BRI has opened a dedicated consumer test centre in Leamington Spa, to uncover insights about new products and provide related quant and qual consumer research. More
In the UK, full service agency Boxclever has launched a Marketing Effectiveness business, and hired former Nunwood Board Director Colin Bunn to lead it. More
New York-based mobile ad targeting specialist 4INFO has partnered with WPP's Kantar Shopcom to enable SKU-level targeting for retailers across more than fifteen categories. More
Former Millward Brown Ireland CEO Richard Waring and marketer Dan McGuiness have launched an online marketplace called the Research Exchange, to connect buyers and suppliers of market research. More
Customer experience management (CEM) software provider ResponseTek has launched a DIY solution called the Listening Lab, through which it says users can create and deploy ad hoc surveys in minutes. More
US-based SIS International Research has launched a new practice called SIS Big Data Solutions, complementing its traditional research methods by applying big data across all industry segments. More
In the US, healthcare data provider CentraForce Health has partnered with Nielsen Scarborough and Kantar Media to add further patient-centric insights to its health intelligence platform. More
Ad measurement firm iSpot.tv, and attribution specialist TVSquared have jointly launched a solution which they say will enable brands to understand the impact of TV advertising on sales, within hours of a commercial airing. More
New York City-based marcoms agency KWG has launched a dedicated Analytics and Results department, which will use insights from media, marketing and sales data to help clients optimize their ad campaigns. More
US text mining and analytics software firm Lexalytics has added native language analysis of Polish, giving more clients insihts into what their local customers are saying and thinking. More
Nielsen has announced the official launch in China of a service tracking brand and model share for smart devices. Nielsen Device Share (NDS) is compiled in collaboration with independent Chinese big data service platform TalkingData. More
IntuiLab, which makes interactive experience software for use with digital signage and other devices, has launched an enterprise-class data tracking capability for use in gathering business insights. More
Online marketplace eBay is beefing up its predictive targeting offer in the UK with new tools and segments to help advertisers personalise their promotions. Segments cover Christmas shopping behaviour and different phases of parenthood. More
AOL-owned mobile ad platform Millennial Media has struck a deal with audience measurement disruptor Rentrak, whose TV commercial viewing data will underpin a new retargeting service. More
Madison, Wisconsin-based Networked Insights is partnering with Twitter to provide new levels of insight and analytics based on the latter's recently launched Audience API. More
Mobile video feedback specialist Voxpopme has announced a partnership with US-based customer experience optimisation firm InMoment, adding the former's video capture and analytics capabilities to the latter's Voice of Customer (VoC) platform. More
US-based mobile engagement company Urban Airship has launched an audience analytics platform, providing user-level detail with potential uses in campaign optimisation, customer segmentation and real-time targeting. More
US-based sampling automation provider Lucid has launched a digital marketing tool called Proof, which promises to combine measurement of audience exposure with reaction across mobile and non-mobile platforms. More
Consumer tracking firm The NPD Group has launched a new analytic service integrating clients' own segmentation schemes with sales and market share 'data of record' for every industry and country covered by its survey-based trackers. More
UK-based research agency B2B International has launched an advice and consultancy division, and says it is looking to accelerate its expansion. More
Research technology firm OMR Globus has launched a free customer feedback tool and portal called Q123, including survey set-up, analysis and reporting. More
Woking, UK-based MR and marketing services agency Create Convo has hired Oli Loughran as Marketing Manager, and added new services to its portfolio including neuromarketing and video engagement. More
Norwegian MR and customer feedback software firm MI Pro AS has launched a tool called Superdig, which enables users to spot trends and personalise analysis of raw data. More
Big data game analytics and marketing company deltaDNA has added a new data visualization platform to its offering, helping data scientists and marketers understand trends and patterns in game data. More
In the US two healthcare specialists, full service researcher InCrowd and data collection firm SHC Universal have announced a partnership to give clients access to a broader community of healthcare decision-makers. More
London School of Economics Professor Ronny Razin and designer Piers Aitman have launched a qualitative insight tool called Voxter, which they say can be used for market research, opinion polling, brand engagement, change management and crowd sourcing. More
In the UK, not-for-profit body NatCen has partnered with social policy research and development charity the Joseph Rowntree Foundation (JRF), to launch a panel to better understand the social and political attitudes of people on low incomes. More
In the UK, industry-owned independent measurement body the Audit Bureau of Circulations (ABC) is launching a monthly Newsbrands service in December, reporting print and digital figures together for the first time. More
Ipsos Healthcare has rolled out its Global Oncology Monitor in Indonesia, in response to local and multinational companies' growing need to understand diagnosis and treatment trends in the country. More
GfK has introduced a new brand and communications tracking platform, providing real-time access to data, dynamic 'hot alerts' based on a variety of KPIs, and data visualization tools. More
Global MR tech and services company 20|20 Research has launched an online collage tool named QualLage, to help researchers prepare and engage qualitative participants, and deliver more vivid reports. More
US-based social media analytics firm NetBase has launched a new tool called 'Audience 3D' (A3D), which combines Twitter audience data with the firm's language technology to help brands better engage with their fans and expand their follower base. More
UK-based BrainJuicer has introduced a new methodology which taps into consumers' likelihood to select brands while on auto-pilot, in order to understand the current strength of a brand and predict whether it is likely to be growing or declining a year from now. More
New York-based mobile ad analytics firm Marchex has added a 'Display Analytics' feature to its platform, which it says allows marketers to measure when someone making an inbound phone call to a call center or store has been influenced by a display ad on a desktop or mobile device. More
WPP's audience profiling and targeting division Xaxis has teamed up with big data and predictive analytics firm Haystaq DNA to launch a targeted political advertising solution for reaching US voters across digital channels. More
US-based beacon proximity and location intelligence specialist inMarket has launched a product called Quantum Receptivity, to predict when consumers are planning their next store visit and are most receptive to brand messaging. More
The EU says it expects to replace and improve upon its suspended Safe Harbor agreement with the US within three months; the US FCC continues to consider issues surrounding Do Not Track and TCPA; and some telephone researchers find ingenious ways to survive the latter. More
US-based analytics firm Origami Logic has followed its recent major funding win with the appointment of technology R&D leader Raviv Pavel as General Manager of newly formed Origami Logic Israel. Pavel will work with co-founder and CTO Ofer Shaked to build a new innovation lab in Tel Aviv. More
Location-based tech specialist SIM Partners has added a suite of insight tools to its local marketing automation platform, Velocity. More
Focusing in on its role as an all-round audience measurement firm, comScore is selling its BI service Digital Analytix to Adobe; entering a strategic partnership with streaming service Spotify; and launching a household media measure called the 'Total Home Panel'. More
ORC International has extended its long-established CARAVAN omnibus product with the launch of an Online Omnibus Survey of Hispanic consumers. More
In Timisoara, Romania, DIY online survey and form builder 123ContactForm has formally launched a new product, CaptainForm, which allows the simple creation and customisation of forms or surveys via a WordPress plug-in. More
Retail intelligence and digital marketing solutions provider Engage3 has launched a new competitive intelligence platform called MissionControl. More
Product research and sensory testing company Contract Testing Inc. (CTI) is moving to a new location in Grand Rapids, Michigan. More
In a London museum, cultural and semiotic insight specialist Space Doctors has launched an installation called Choco-Phonica, consisting of a series of booths which explore consumers' relationship with chocolate through sound and taste. More
Digital media measurement firm Verto Analytics is piloting a new syndicated service called Cross-Media Watch, measuring consumers' second-by-second media behaviour and use of mobile, online TV, radio, and print via a single solution. More
Broadcast monitoring specialist TVEyes has been awarded a US patent for a system which extracts social media tags from broadcast TV and Internet video, and makes it possible to search for these tags and measure their social media impact after they appear in video. More
In New York, tech media and services company IDG Communications has partnered with Google to introduce a new program which the firms claim will provide 100% viewable ads. More
Software giant Oracle has introduced a solution called 'Validated Demographics', for age and gender targeting across an audience of more than 200m unique IDs. More
Analyst firm International Data Corporation (IDC) has announced expanded research coverage for six key technology markets or 'Innovation Accelerators': Internet of Things (IoT), Cognitive Systems, Next Gen Security, Augmented & Virtual Reality, Robotics, and 3D Printing. More
In the US, Nielsen-owned audience targeting specialist eXelate is working with mobile app and device data provider PushSpring, gaining access to mobile audience segments based on life stage, interest, activity and intent. More
In New York, cross-device marketing technology firm Tapad has partnered with audience insights provider VisualDNA to make the latter's psychographic audience-profile data available within its media platform. More
Canadian qualitative software provider itracks has announced a new version of its IDI online qual product; and a partnership with Research Now offering 'on-demand recruitment' for online and mobile qual studies. More
US-based data collection firm SHC Universal has announced an exclusive partnership with rapid physician response specialist Truth On Call, promising insights in 24 hours. More
CATE and RICK, meet MAT... MR technology firm Jibunu has added another qualitative tool to its growing family - this one is a Message Analysis Tool which simplifies card sort exercises in moderated message testing. More
Hyper-local micro data platform Findyr has announced a partnership with First Mile Geo, a company offering location-focused data sharing tools. The combination will offer clients 'on-demand, real-world, in-context insights and business analytics from across the globe'. More
Washington, DC-based research and consulting company Heart+Mind Strategies has hired former Ipsos exec Maury Giles to establish a practice focused on system and decision mapping solutions for informing brand development. More
Multi-screen measurement specialist Rentrak has teamed up with cable TV ad management firm Viamedia to launch the 'Political Audience Extension Toolset', a system to help advertisers plan, purchase and manage TV inventory as the 2016 political season accelerates. More
Australian firm Local Measure, which provides customer intelligence for the tourism sector, has expanded to the US with an office in Miami. The new office will help local hotels, malls, airlines and attractions extract customer insights from publicly shared social media posts. More
Publicis digital agency DigitasLBi has partnered with UK charity YouthNet to launch an insight platform called YouthLab, through which brands can explore the impact of social media on the lives of young people. More
New York-based social media intelligence firm Unmetric has developed a service called 'Predict', helping marketers maximize social media engagement by optimizing content before it is published. More
comScore has rolled out a pre-bid technology solution, Bid Ratings, allowing media buyers to use its various rankings and attributes to select programmatic ad buys. The eight initial partner platforms include AppNexus, Centro, Netmining, RythmOne, TubeMobul and Turn. More
Publicis-owned marketing and tech agency DigitasLBi has launched a social media competitive monitoring tool called the 'Contagious Index'. The tool identifies which brands have the most appealing social media content on Facebook and Twitter, based solely on consumer-to-consumer data. More
In-store marketing analytics provider NOMi has been awarded a patent for the tracking and analysis technologies available in its Brickstream LIVE sensor device. More
Nielsen is setting up industry discussions to initiate changes to its C3 and C7 television ratings, coinciding with the impending roll-out of its Total Audience Measurement tool. More
Computer vision technology developer SensoMotoric Instruments (SMI) has introduced an automated analysis solution for mobile eye tracking data. More
Nielsen is working with secure identity solutions firm Digimarc to make its digital watermarks available to clients for use in applications 'beyond audience measurement' - and specifically across second screens. More
US-based software firm Kinesis Survey Technologies has launched a new reporting feature to enable users to track incentive redemption rates for online panels. More
Ipsos Healthcare has teamed up with HoneyB Health, a company spun out of Arizona State University (ASU), to develop new insights across the connected health device market. More
IBM has launched a range of services using analytic models to find signals within the 'noise' of data sets, connect them and deliver insights with direct application for business. Partnerships with Twitter and The Weather Company provide this 'Insight Cloud' with a mass of real-time data. More
Media intelligence provider Cision has introduced new features to its PR Edition platform, including a range of influencer marketing and global insights tools. More
Nielsen and GfK have announced a partnership for future co-operation within the book sector, with the aim of helping clients identify multinational trends and giving them more detail on market developments. More
Marketing services giant Dentsu Aegis Network is expanding its digital performance agency Columbus, currently focused on Australia, into Asia, where it will operate in parallel with sister agency iProspect. More
Research and technology firm Instantly has launched new features giving researchers direct access to its Automated Sample and to predefined audiences. Currently available in the US, the updates will be released in the UK before the end of the year. More
Digital TV and DVR pioneer TiVo has announced that its TiVo Research audience measurement division will provide free TV ratings from the first quarter of 2016, in order to 'celebrate' comScore's forthcoming acquisition of Rentrak. More
Twitter has extended its built-in polling feature to enable anyone with an account to create their own polls, or to vote anonymously in someone else's. More
Sky Media, the broadcaster's ad sales division, has developed a targeting tool called Sky AdVance. The solution promises to help advertisers target audiences with the most appropriate advertisements, 'at the right time, in the right sequence, and on the right screen'. More
Creston subsidiary Marketing Sciences Unlimited has launched a panel called Reflected Life, to provide continuous data on the digital footprint of the UK population. More
Israeli measurement technology firm MRL (Mobile Research Labs) has been granted a UK patent for a mobile app-based system which both identifies the presence of ambient sound attributable to a specific ad or programme, and engages a person for a related survey. More
London-based viewing facility firm i-view has opened a new operation in the centre of Warsaw, Poland through a partnership with full service local agency Stratega Research. More
Film and TV measurement firm Rentrak has announced a partnership with London-based movie data firm Gower Street Analytics (GSA), aiming to create advanced data science and real-time movie measurement products. More
Online insights and analytics specialist Macromill-MetrixLab has agreed a joint venture with emerging markets-focused mobile marketing firm TTC Mobile, bringing the latter's panels into the former's sample ecosystem to massively extend its global reach. More
In Seattle, former Microsoft Director Jessica Jobes has launched a new marketing agency, OnTheGrid, LLC, which will offer inbound marketing services based on an understanding of customers derived from interviews. More
European-based events company AIM Group International has launched a Consulting division, which will analyse and advise on trends in the healthcare and other sectors. More
Eye tracking technology pioneer Tobii has released two new products, the Tobii IS4 eye tracking platform and Tobii EyeChip, geared towards integrating eye tracking features into a wide range of consumer devices. More
Kantar Media has added brand social media engagement metrics to its advertising intelligence solutions in the US, to give clients 'a holistic view of brand messages and activity' across all types of media. More
Healthcare Business Intelligence (BI) provider Maitems Analytics has announced two new products for pharmaceutical companies: 360 Brand View and Continuous Pulse Survey. More
In the US, radio and music research specialist Coleman Insights has launched a new, online version of its FACT Strategic Music Test, which promises to help radio stations build the most appealing and targeted libraries possible. More
In India, Nielsen / Kantar joint venture TAM Media Research and WPP agency IMRB International have jointly launched a cross-media consumption data service called TeleWeb Audience Measurement, covering TV and online platforms. More
In the US, retail and healthcare data giant IRI has tagged a million of Research Now's consumer panelists using its 'propensity-to-purchase' ProScores models, enhancing its ability to select consumers and shoppers based on their predicted purchase behaviour. More
Digital measurement specialist comScore has rolled out its syndicated Mobile Metrix solution in Indonesia, where it is also jointly developing mobile panels with Kantar. More
In the UK, market research recruitment consultant Sarah Penny has set up her own company, Penny Cross Recruitment Ltd. More
US-based direct marketing and targeting giant Harte Hanks has introduced a solution called Total Customer Discovery, to provide 360-degree profiles of target customers across multiple online and off-line channels. More
UK fieldwork services company People for Research has combined its user testing lab and focus group facility under a new name, User Viewing, and moved the facility to a central Bristol office space, just off Queen Square. More
Three founders of US full service agency Dialogue have renamed the company Alter Agents, and launched a CPG research platform called Shopper STAT. The fourth partner, Patrick O'Neal, will continue to deliver qual research and strategic planning under the Dialogue company name. More
In the US, Teradata Marketing Applications, a division of big data analytics platform Teradata, has partnered with micro-location tech firm Localz to provide iBeacon tools delivering personalized content direct to an individual's mobile device. More
London-based brand and comms research specialist Hall & Partners has formally launched a mobile-focused division called Tempo, which uses technology to gather 'in the moment' feedback in the form of data, pictures, video and stories. More
Canada-based digital innovation firm Delvinia has launched a fast turnaround research automation platform called Methodify, allowing marketers access to customer insight in as little as 48 hours. More
Surrey, UK-based agency Bonamy Finch has put Deputy MD Paul Carney at the head of a new Data Science team, helping brands to analyse large volumes of data and draw insights from both existing datasets and new primary research. More
Nielsen has added mobile campaign measurement to its Digital Ad Ratings service in five more countries - Australia, France, Germany, Italy and the UK - and will add Brazil by the end of the year. More
In New York, management consultancy giant PwC has launched its Experience Center concept, which offers access to a pool of creative, digital business and industry experts across the globe who work with clients to co-create new digital-centric products and services. More
US-based customer service platform Zendesk has introduced a machine learning and predictive analytics feature called Satisfaction Prediction, which uses historical customer survey results to predict which individuals are likely to provide negative feedback. More
Emerging markets panel specialist Borderless Access has extended its coverage to the Middle East, through the launch of a 20,000 strong consumer online and mobile-ready panel in the KSA (Kingdom of Saudi Arabia) region. This is the firm's 21st panel launch. More
Competitive intelligence specialist Owler has introduced a tool called the Competitive Graph, which maps the relationships between companies to understand how they compete. More
Kantar has added sentiment analysis to its Twitter TV ratings dashboard service 'Instar Social', to uncover further insights into the conversations taking place about TV programmes on Twitter. More
Luxury department store Harrods is investing in audience measurement technology, to help understand which customer types are watching its in-store advertising screens. More
WPP's Data Alliance has expanded its reach to Mumbai, India, where it will draw on expertise from group companies to help clients activate eCommerce, mobile and social media data strategies. More
In the US, 20|20 Research has launched a centralized storage hub and real-time video transcription service called QualMeeting Video Portal, which it claims will cut analysis and report time from days or weeks, to hours. More
In the US, MR verbatim analyst Ascribe has introduced a speech-to-text data analysis solution, to help draw out insights from customer phone conversations. More
WPP's audience profiling and targeting division Xaxis has rolled out its 'moment' marketing solution Xaxis Triggers in the MENA region. The system allows advertisers to use external factors such as a weather forecast, TV ads or stock prices to trigger complementary programmatic campaigns. More
Technology consulting firm Strategy Analytics has launched an Autonomous Vehicles marketing information service, to provide car manufacturers, suppliers and the financial community with insights about the market place and its trends. More
In the US, data tech firm Civis Analytics has introduced a TV ad planning software tool called the Civis Media Optimizer, which it says combines the targeting precision seen in the digital arena with the massive reach and scale of television. More
Film and TV measurement specialist Rentrak has introduced a service for reporting syndicated US TV programming at a national level. More
In the US, HCD Research has introduced a suite of neuroscience-based video game research tools, which when combined with traditional research methods promise a 'comprehensive view' of respondents' non-conscious and cognitive responses to video game concepts. More
Healthcare fieldwork specialist M3 Global Research is opening its first studio in Philadelphia next January. The studio will provide a full-service research service for the healthcare community and the consumer goods sector. More
Cello Health has launched a smartphone and tablet app called 'Fresh Thinking', through which pharma and healthcare professionals can receive targeted thought leadership pieces, comments and insight. More
In the US, audience-centric marketing intelligence firm CentraForce has set up a new business called CentraForce Health, which will offer consumer insights to the healthcare sector through a platform called Population 360. More
Consumer information specialist The NPD Group has combined two of its units - the Video businesses within its Entertainment practice, and its Connected Intelligence division - and created a distinct new practice area for its BrandLink product, led by VP Barbara Zack. More
Oxfordshire, UK-based MMR Research Worldwide has launched MMR Express, a suite of tools for rapid and cost-effective insights. The solutions include screening, concept and package testing and optimisation, online focus groups and video, and rapid sensory evaluation. More
GfK has launched a TV household audience measurement panel in Brazil, which it describes as one of the largest contracts it has ever handled. The launch also marks the firm's entry into the Latin American audience measurement market. More
A/B testing specialist Wingify has launched a new statistics engine called SmartStats, which uses Bayesian statistics to power the firm's flagship Visual Website Optimizer (VWO) tool. More
US-based video analytics firm Visible Measures has launched a suite of measurement and analytics tools called True Reach Planner, to provide an understanding of consumer attention across video ad content and on competitor spend. More
US-based online traffic monitoring solutions firm Fraudlogix has compiled a register of top performing publishing sites which have little or no fake, non-human traffic. More
London-based research firm YouthSight has launched a tracking tool called SYN, to help marketers understand the behaviour of those in the 16 to 24-year-old age bracket. More
In the US, Nielsen has launched a service called 'Homescan Consumer Moments', which uses mobile app technology to research consumers' eating and drinking habits. More
UK commercial radio association Radiocenter has launched a new tool called Brand Music Navigator, to help advertisers and agencies optimize their use of music to strengthen brands. More
Los Angeles-based media and entertainment company AwesomenessTV has launched a new firm called Wildness, offering research and strategy services for brands engaging with youth culture. More
WPP's Government & Public Sector practice has launched a 'hub' in Sydney, Australia, offering communications and research services for public sector clients in the ANZ region. More
In the US, broadcast and cable company Viacom has launched a new study to analyze how different forms of entertainment impact viewer attention. More
In the US, customer experience analytics specialist ForeSee has expanded its platform with the addition of two new products - 'Feedback' and 'Sentiment Analytics' - to help clients gather and understand their voice-of-customer (VOC) data. More
In India, TV rating body BARC has commissioned Nielsen to conduct what it is describing as the country's largest universe estimation study on television ownership and viewing habits. More
GfK has announced it now has all the assets needed to fully evaluate ads across media - including at a brand impact level. This involves the actual measurement of individual exposure to ads, as well as attribution of those exposures across multiple devices and different ecosystems. More
Millward Brown Digital has introduced a mobile solution through which to evaluate the effectiveness of ads on Facebook and Instagram. More
UK agency eDigitalResearch has launched a tool called HUB Text Analytics, to help explore verbatim comments from a range of data, including social media and live chat exchanges. More
Data driven CRM firm Merkle has introduced what it describes as a 'people-based' marketing solution, allowing clients to use first and third-party data to identify and locate specific individuals and target them with ads across publisher sites. More
MR software firm Kinesis Survey Technologies has launched a new reporting tool, the 'Advanced Recruitment Source Report', within its Kinesis Panel platform - and says more reporting tools will follow in the last quarter of 2015. More
Nielsen and ad intelligence specialist Integral Ad Science have expanded their relationship to offer viewability measurement by age and gender demographics within the former's digital ad measurement solution, Nielsen Digital Ad Ratings. More
In London, shopper analytics specialist Walkbase has partnered with Samsung to provide in-store analytics to retailers who use the electronics giant's digital screens. More
Research software firm Confirmit has added a range of enhancements to its Horizons solution, supporting large-scale programs for omni-channel feedback capture, and personalized, role-based analysis. More
In the US, interactive ad technology company Aarki has added big data analytics capabilities to its app marketing platform, to help clients to target and optimize their ad placements. More
Cross-platform measurement specialist Symphony Advanced Media (SAM) has launched a measurement service called VideoPulse, to provide advertisers, agencies and media companies with insights into consumer media usage across platforms. More
Australian company Inlink, a digital out-of-home (OoH) advertising specialist, has launched a real-time audience measurement and analytics platform using Wi-Fi to count footfall volumes, dwell time and the proximity of people to specific locations. More
San Francisco-based mobile segmentation and analytics specialist Swrve has introduced the 'Integrated Personalization Engine', a tool to deliver campaigns and content to consumers based on their unique behavior and attributes. More
UK-based online specialist BrainJuicer has launched a new communications testing tool called ComScan, providing overnight measure of the 'emotional resonance' of creative. More
US-based business information and analysis specialist Neustar has partnered with Kantar Shopcom, to help marketers measure the impact of their off-line and online marketing initiatives. More
US-based online community specialist Passenger has added social media sharing and login capabilities, advanced gamification, sentiment analysis tools and dashboards to its FUEL engagement platform. More
Mobile apps A/B testing service Taplytics has launched a platform called BigQuery, which provides open access to raw mobile data. More
Cubic Corporation company Urban Insights has teamed up with financial giant MasterCard for a new travel data platform promising to help planners and developers develop 'smarter, more inclusive cities'. More
Colorado-based cannabis industry data and insight provider BDS Analytics has officially launched with a $1.5m round of investment funding. More
MaritzCX has rolled out a big data software platform, to deliver insights for customer experience programs of all sizes. More
In the US, Civicom Marketing Research Services has added gamification tools to its Chatterbox online community platform, aiming to improve participant engagement. More
Online community and survey tech provider Toluna has received a $10m investment from its holding company ITWP Acquisitions, for use in promoting its QuickSurveys DIY online consumer insights platform. More
In the US, audience measurement specialist Rentrak has partnered with retail and healthcare data giant IRI, to expand the delivery of TV insights data. More
European auto industry information provider Deutsche Automobil Treuhand (DAT) has partnered with GfK to create a range of new products for car dealerships, manufacturers, importers and end consumers. The pair will also develop joint services covering the entire life cycle of a vehicle. More
UK-based financial services research specialist Bdifferent has launched its first syndicated study for asset managers operating across Asia. More
comScore has announced the US roll-out of its syndicated measurement solution Xmedia, which promises 'a total view of the consumer measuring content consumption across all digital platforms and TV in a single tool'. More
Two former eBay researchers, Nicolas Bulois and Barbara Langer, have set up a new agency, Insight Angels, offering 'flexible freelance support' to clients and agencies. More
Data and marketing services firm Acxiom has announced a partnership with independent Australian research company Roy Morgan, helping marketers to find and target their most valuable audiences on Facebook. More
WPP has extended its strategic partnership with marketing software giant Adobe, to provide solutions to clients through six specialist WPP agencies called 'the WPP-Adobe Alliance'. Separately, WPP boss Sir Martin Sorrell has spoken about the 'very low standards' of some online audience measures, including Facebook's. More
GfK has partnered with the Vietnam Society of Travel Agents (VISTA) to launch a new reporting currency for the country's travel industry, based on forward booking info supplied by participating VISTA members. More
US research technology firm Jibunu has launched a tool called CATE, giving customers a smoother and faster survey testing environment. More
comScore is to roll out daily reporting of unduplicated mobile audience and validation metrics in its validated Campaign Essentials (vCE) in Canada. Advertisers in the country can already use vCE to measure audience for mobile ad campaigns across smartphones and tablets. More
Nearly two decades on from its US launch, Kantar Retail has rolled out its PoweRanking study in the UK. The study probes manufacturers' views of the major retail chains, and flags up key areas for performance improvement. More
Japanese research and online panel provider GMO Research, Inc. has agreed a strategic capital and business alliance with Chinese ad network Ignite Vision Holdings, making its China Cloud Panel 'the number one panel in China in terms of reach'. More
Research software firm Confirmit has developed a location and beacon triggering solution, to help clients understand 'in-the-moment' customer behaviour. The company has also ammounced its official launch in Australia. More
Online research company Lightspeed GMI has announced a global roll-out for its survey programming platform, QuestionArts, backed by a newly strengthened leadership team. More
In the UK, business networking app AroundThen has released a web-based reporting tool called Proximity Portal, which provides real-time and historical reporting of Beacon notifications and location check-ins for event organisers. More
WPP media agency Mindshare North America has launched a tool called Counting Words, which examines online consumer conversations on a brand-by-brand basis via a visual dashboard, in order to explore the relationships of target words and messages with brands within a category. More
German mobile audience data and targeting specialist adsquare has launched a self-service mobile-based audience management platform (AMP), allowing advertisers to create their own audience segments. More
US-based facial analysis specialist Affectiva has launched a solution it calls 'Emotion as a Service', to provide clients with access to emotion data on demand. More
Cross-Tab-owned emerging markets panel specialist Borderless Access has launched a behavioral profiling capability for its panelists across twenty countries, allowing it to target consumers on the basis of their brand usage and consumption patterns. More
Podcasting platform Acast has partnered with brand tracking specialist Nepa, to launch what the firms say is the first research panel to exclusively engage podcast listeners in Sweden. More
Mobile marketing tech company Fiksu has launched a service called Mobile Audience Platform, which allows clients to identify, define and target specific groups of mobile consumers. More
Nielsen and multicultural consumer MR specialist Culturati have partnered to launch a new segmentation model, to help clients market to the Hispanic demographic in-store and elsewhere. More
San Francisco-based mobile ad targeting and analytics firm Apsalar has extended its mobile measurement relationship with Facebook to include Instagram, enabling clients to measure mobile app attribution across the latter's ad campaigns. More
In the US, mobile data collection and field representative management software specialist VisitBasis Tech has launched a platform for compiling and analyzing large amounts of data. More
In the US, mobile ad industry execs Scott Swanson and Alvaro Bravo have set up a mobile data management platform called Aki Technologies, which aims to connect marketers to consumers during the moments they are most receptive to advertising. More
In the UK, retail and healthcare data giant IRI has introduced a solution called Digital Active, to help FMCG marketers isolate and measure the effect of digital media spend on FMCG sales in-store. More
UK-based consultancy FreshMinds has launched an ideation approach called Spark, promising to help brands in the early stages of the innovation process by generating ideas for new products and services. The firm's existing product suite has also been upgraded. More
In the US, the AARP (formerly the American Association of Retired Persons) has set up a full-service marketing agency called Influent50, to help brands communicate and market products and services directly to those aged 50 and over. More
Online community and survey technology provider Toluna has introduced the 'Mobile Member App', allowing users to participate in surveys while on the move, and post their own questions to the firm's community of nearly nine million members. More
Retail and healthcare data giant IRI has partnered with workforce management specialist Gigwalk to provide retail intelligence to CPG brands. More
Ipsos Healthcare has launched a new syndicated Molecular Diagnostics (MDx) Monitor, focusing specifically on hematological malignancies. More
UK-based full service agency DJS Research has launched 'alumnus', a service allowing universities to benchmark their alumni relationship metrics against other institutions. More
In the UK, specialist MR staff recruiters Bridget Barry and Stephanie Fairbank have set up a new agency, Pollen Recruitment, which launches today. They are immediately joined by James Handley, formerly of Kantar and Australia's Hudson Global Resources. More
US-based voice-of-customer technology firm OpinionLab has released a new version of its product, enabling brands to connect consumer feedback gathered through digital channels such as smartphones, with specific physical locations. More
Recently formed US insight consultancy Market Intel Group has rolled out a suite of services called MIGDigital, to provide clients with an improved understanding of the digital activity taking place in the lives of their target audiences. More
In the US, social media analytics company NetBase has added a feature called Audience Fingerprints to its core product, to help brands and agencies uncover audience insights for use in personalized marketing campaigns. More
TV audience rating body BARC India has confirmed that it has partnered with Nielsen/Kantar joint venture TAM India, to form a new meter management company. According to a statement issued by BARC, ratings data produced by the new firm will be the sole trading currency for the country. More
In the US, retail and healthcare data giant IRI has launched a point-of-sale (POS) tracking service for the 'on-premise' marketplace, which includes outlets where food and drink are consumed such as bars and restaurants. More
In the US, healthcare MR and consulting firm RG+A has introduced a research approach to help forecasters predict the performance of products that have complex treatment protocols. More
San Francisco-based mobile ad targeting and analytics firm Apsalar has partnered with cross-media marketing technology specialist Tapad, in a bid to help brands understand cross-device customer behavior. More
Brand tracking researcher Nepa UK has partnered with qualitative social media intelligence specialist Bakamo Social, promising their shared clients a holistic understanding of consumer behaviour. More
US firm Moasis has launched a platform which combines location-related information with behavioural data and demographics, to help clients target specific consumers on their mobile devices. More
WPP's audience profiling and targeting division Xaxis has rolled out a solution called Viewpoint, in Asia Pacific, and says it is the first fully programmatic product to guarantee 100% viewability in the region. More
In the US, The Modellers co-founder Dr. Chris Diener has returned to his roots with a new company, The Analytics Team, offering a 'pure' analytics service model to clients in internal and external MR teams. More
Technology industry B2B data and insights provider Aberdeen Group has announced major enhancements to its CI Technology Data Set, following the company's change of ownership in April. More
Dubai-based online healthcare specialist 42 market research has launched a new panel for pharmaceutical research in the Czech Republic, adding to existing offers in around 50 countries worldwide. More
Edinburgh-based qualitative analysis software developer Quirkos has upgraded its product, adding new features for working with text data. More
Pharma data giant IMS Health has launched an app that delivers the company's materials from nineteen countries directly to Apple and Android tablets. More
Management consultancy Accenture has launched a set of five advanced analytics apps, through which it says telecoms companies can make more effective pricing, staffing, maintenance and planning decisions. More
In the US, audience measurement specialist Rentrak has partnered with advance ticketing firm MovieTickets.com to produce a suite of marketing, planning and ROI measurement tools for the movie and TV industries. More
In India, eCommerce technology specialist eShopbox has launched a business intelligence (BI) insights platform, to help fashion brands monitor product performance, optimize marketing strategies, and plan for product assortment, based on the behavioral analysis of their consumers. More
Partners Kantar Media and mobile survey platform GeoPoll have announced the launch of a joint service bringing 'reliable, real-time audience measurement' to a swathe of African states. The service is currently available across Ghana, Kenya, Nigeria, Rwanda, Tanzania and Uganda. More
GfK has announced it will launch its Crossmedia Link tool in a first Asian country, Indonesia, in September. The tool measures consumers' multi-screen media consumption habits. More
WPP and it subsidiary Millward Brown (MB) have conducted their inaugural BrandZ brand equity study in Indonesia, uncovering the country's top 50 most valuable brands. More
Kantar Health has partnered with Tel Aviv-based technology company Data2Life, to mine big data sources and deliver better information on drug safety. More
'Tis only a rumour at this stage, but an Indian online publication suggests that long-time rating agency and Nielsen / Kantar joint venture TAM Media Research is talking to new audience body BARC about a 'merger' - which considering their previous relations would be some turnaround. More
A new big data analytics company, 6Estates, is the latest company to launch as a spin-off from a research centre established by partner universities in Singapore and China. More
Behavioral targeting and data management firm AudienceScience has teamed up with programmatic video monetisation platform SpotXchange to give advertisers easier access to mobile video ad inventory and allow them to target in-app traffic. More
In the US, partner firms Virtual Incentives and icanmakeitbetter have developed a system to improve the distribution of incentives to research participants, including the 'instant' delivery of a wide range of rewards. More
A busy two weeks for Google: alongside the high profile announcement of a new CEO and the creation of a parent company, Alphabet, the search and advertising giant has signed new metrics deals with comScore and Nielsen, and registered a new ad viewability patent. More
US-based marketing and MR technology firm Jibunu has launched a focus group tool rejoicing in the name of RICK (Roundtable Interview Conversation Kickstarter). More
Findyr, a technology platform allowing companies rapid access to 'hyper-local micro data and content' from around the world, has launched out of beta. More
UK-based LivingLens is integrating its video data mining and analytics platform with advanced cognitive services from German firm Market Logic, to help extract meaning from its video content, and combine it with other consumer-facing data sources such as survey and social media data. More
In the UK, full-service research and insights consultancy Simpson Carpenter has developed an analytics service called Klondike, through which clients can drill into previously untapped text data and extract consumer insights regardless of source. More
In the UK, retail and healthcare data giant IRI has appointed Stephen Lampard as Head of Convenience and Stuart Byron as Head of Impulse for its recently launched Convenience Market Place initiative. More
New York-based social media intelligence firm Unmetric has launched a mobile app called 'Sense', through which marketers can monitor their competitors' social media posts in real time. More
WPP-owned media agency Mindshare APAC has launched a regional team called FAST, to provide services to brands looking to make sense of their marcoms data. More
Israel-based software solutions firm Nice Systems has launched a new solution called 'NICE Journey VoC' which combines Voice of the Customer and journey mapping technologies to help clients reach customers who are at risk of defection. More
In the US, data collection and fieldwork services firm Opinions Ltd has opened a new facility in the Northeast Mall in Hurst, Texas - its 28th mall-based facility to date. More
In the US, social media listening and reporting specialist NUVI has released a product called 'Audiences', tapping and analysing Facebook's complete stream of anonymous and aggregated topic data. More
In the US, mobile research firm MFour Mobile has introduced a tool called MediaMatch 360, which integrates media matching technology with measurement techniques for rapid feedback on ads, broadcasts and videos. More
In the UK, document scanning specialist Pearl Scan has introduced a service to capture data from paper-based customer feedback forms and return it in any preferred digital format. More
Consumer data firm dunnhumby has upgraded its Behavioural Attitudinal Research (BAR) tool, to enable brands to measure themselves against their competitors based on chosen brand attributes. More
In the US, consulting and advisory firm the Reputation Institute (RI) is launching a service to provide companies with continuous measurement of their corporate reputations. More
Experian has upgraded its Experian Marketing Suite with the addition of new features including addressable advertising and predictive intelligence tools powered by its massive consumer database. More
AudienceScience has launched ASci Signature, which it describes as 'the first true cross-device targeting solution'. More
US web analytics and tag management firm Tealium Management has appointed digital tech industry veteran Andy Clark as General Manager Asia Pacific. The firm has also hired Catherine Ballantyne as Senior Solutions Engineer in its Sydney office. More
Analytics pioneer dunnhumby has launched a new division to bring its customer science techniques to the US healthcare sector. More
In the US, e-mail analytics specialist Return Path has launched a new 'Consumer Insight' service, providing a detailed view of the spending patterns and brand loyalties of more than two million consumers. More
Multi-mode healthcare data collection company Glocal Mind has developed panel and process management software, to help clients and in-house teams automate a number of business areas. More
Games analytics and personalization specialist deltaDNA has added an ad management solution, SmartAds, to its platform. The new addition combines intelligent player targeting with ad mediation in order to increase in-game ad revenues. More
Asian panel platform GMO Research and global panel marketplace Cint have announced an agreement adding more than three million of the former's Asia Cloud Panel respondents to the current fifteen million active panellists in the latter's OpinionHUB exchange. More
Twitter has announced the launch of a service allowing clients to target advertising at audiences for particular events, as they happen. More
UK audience research body BARB has announced that the beta version of its TV Player Report will be released in September, to provide official figures on the level of viewing of on-demand and live-streamed content through online TV Player apps. More
Digital data collection specialist Research Now has launched a panel through which political researchers can capture American voters' perceptions of current issues, along with insights into political trends such as candidate perception, voter turnout, and campaigns. More
GfK has added a predictive analytics capability to its 'Echo' customer experience management (CEM) solution. More
US marketing agency Calise Partners has introduced its AdScience Data Management Platform, which profiles current customer data to more profitably find new sales leads. More
US software company Symantec has partnered with venture capital firm Frost Data Capital to provide seed funding, resources and expertise for start-ups in the areas of analytics, big data and Internet of Things. More
US media and entertainment company Cablevision has received a patent for an audience measurement and analytics system, which is used for capturing, synthesizing and running analytics against viewing data at the set-top box level. More
The Board of New York-based circulation body the Alliance for Audited Media (AAM) has approved plans to enhance its Media Intelligence Center database, and to expand reporting options for US and Canadian newspapers. More
Netherlands-based online research and analytics firm MetrixLab has introduced a benchmarking solution called Mobile Norms, as part of its mobile-in-mobile copy testing offer. More
Microsoft has launched Pulse for Market Research, part of its Bing Pulse audience engagement division and billed as 'a [free] self-service solution for surveys, live content rating, and moderated response groups of any size'. More
San Francisco, CA-based consumer video poll and dialogue platform GlimpzIt has launched a self service, freemium version of its product, following the recent enterprise version. More
Mobile marketing analytics provider AppsFlyer has launched a product giving app marketers real-time data on return on investment for their Facebook ad campaigns. More
IBM has signed a deal with Abu Dhabi investment fund Mubadala to bring its 'Watson' cloud-based analytics technology to the MENA region. More
Mobile and technology panel division Kantar Worldpanel ComTech has launched a new consumer panel in India, consisting of more than 20,000 individual members and said to represent more than five hundred million people. More
New York-based digital media measurement firm Integral Ad Science has announced office openings in Paris and Tokyo, led by Yann Le Roux and Taro Fujinaka respectively. A 'video GRP' system for France will be launched later this month. More
Nielsen has rolled its flagship online campaign measurement solution Digital Ad Ratings out to three more Asian markets and will add another three, plus Mexico, in the coming months. More
London-based customer retail specialist Perception Research Services has launched a new hybrid quant and qual methodology for evaluating e-commerce offerings. More
US-based marketing and communications specialist HCD Research has struck an agreement with sensory research specialist SENSANALYSIS, to co-develop and market products and services integrating neuroscience methods and qualitative 'multi-sensorial' research tools. More
UK-based business services marketplace blur Group has announced the launch of a Business Intelligence product giving data on global business services e-commerce trends and markets. More
Fresh from a big investment last month, Mumbai, India-based analytics and research company Hansa Customer Equity (Hansa Cequity) is to set up a customer marketing institute offering training in data science, technology, digital and campaign management. More
Nielsen has partnered with atVenu, a tool that helps musicians track and report sales via mobile and online while on tour. The deal will enable artists to report their venue sales through Nielsen's music reporting tools. More
App store data firm App Annie has launched a solution called 'In-App Analytics', integrating figures from Google Analytics. Users will be able to view key usage metrics alongside data from five major app stores and 34 advertising platforms in one unified dashboard. More
In Thailand, GroupM digital unit mInteraction has launched a Research & Consumer Insights division, and appointed Pan Jroongtanapibarn as Manager, Strategy Resources & Insights. More
The firm behind Zappix, a mobile app that turns phone voice menus into visual menus, has enhanced its SmartPhone IVR solution with a package allowing clients to create, distribute and analyze mobile customer service surveys. More
TV ad tracking specialist wywy and mobile app measurement platform AppsFlyer have teamed up to enable app companies to directly measure the impact their TV ads have on app installs in real-time. More
San Francisco-based cross-channel ad targeting and analytics specialist Apsalar has introduced a new service identifying segments of app users which can then be used as Facebook Custom Audiences, for precision targeting across the social media network. More
Japanese research and online panel provider GMO Research has partnered with lifestyle and brand-focused loyalty card provider BCARD, adding more than three million Malaysian consumers to its platform. More
Kantar Media has launched an app called 'TGI Target Snapshot', to enable agency execs to access and understand insights into a range of consumer behaviour, including brand usage, consumption levels, shopper type, demographics and media consumption. More
Ad targeting firm Phorm in its accounts for 2014 has once again reported a colossal operating loss - this time $37.9m (2013: $35.1m) - and tiny revenues of $351k (2013: $280k). The company has closed its operation in Turkey to focus on China, the US - and Russia where some revenue is now arriving. More
Travel industry technology firm Amadeus has launched a suite of intelligence tools giving travel agents worldwide access to data and insights for business growth and strategic decision-making. More
In California, big data analytics company Kyvos Insights has launched out of beta. The firm's flagship online analytical processing (OLAP) product Kyvos offers business users the ability to extract insights from their data, with no programming necessary. More
Shopper targeting specialist Valassis and point-of-sale analytics provider Retail Solutions Inc. (RSi) have announced a partnership to help retailers and consumer goods manufacturers reach and attract local consumers. More
In the Netherlands, innovation-driven market research agency Winkle has added an emotion analytics tool called Pansensic to its new product development platform, Concept Screener. More
US-based social media analytics firm NetBase has added 'PowerTags' and 'Sentiment Classification' tools to its platform, to enable clients to assign meaning and tailor analysis of their customers' social media data. More
Full service MR group CMG (Cross Marketing Group), parent of Kadence International, has set up a global healthcare research company called Medilead, based at the Group's Tokyo headquarters. More
Ipsos has brought together several of its retail measurement services to form a new Market Measurement business unit, which will be managed globally. More
Retail and healthcare data giant IRI has partnered with e-mail analytics specialist Return Path, to offer FMCG clients insights from eCommerce receipt and transaction data. More
Former Nielsen and GMI exec Simon Guy is heading up a new digital research company, DataChefs, based in Davos, Switzerland and with a global partner network. More
Nielsen is to launch two new analytical services within its Buy consumer purchase data unit: Marketing ROI Snapshot and Revenue Management & Optimization (RMO). The company says the tools will help mid-sized businesses with marketing and sales effectiveness. More
Phoenix, AZ-based consumer research and analytics firm Blueocean Market Intelligence has announced a new version of its LiNK data integration software, with improved sharing and reporting, and allowing users to upload all data into a single repository. More
Nielsen has this week launched a new Preferred Platform Partner Program for ad technology companies who integrate its measurement standards into their systems. The nine initial members including many of the leading companies in the sector. More
Washington DC-based digital communications and marketing agency Delucchi Plus has opened a new division, 'Strategy + Insights', through which it will offer a range of sector-based products combining research and analysis. More
The University of South Australia (UniSA) is planning to open an industry-supported media science research centre, which will be tasked with exploring the world of online video content and converting ad tech data into insights for business. More
Boston, US-based SaaS company Cintell has rolled out a cloud-based customer intelligence platform allowing businesses to create, manage and share digital models of ideal customers, otherwise known as 'SmartPersonas'. More
San Francisco-based employee advocacy platform Trapit has launched a tool called Campaign Analytics, to provide marketers with metrics for their content sharing initiatives. More
Nielsen has launched a solution called the Design Navigator, which uses eye tracking technology to help marketers improve the effectiveness of package design. More
In the US, retail analytics specialist Euclid has launched a solution called EventIQ to measure the impact of in-store activities on traffic, customer behaviour and sales. More
San Francisco-based ad retargeting platform AdRoll has launched a new product called Prospecting, through which marketers can pool their data to reach new customers. More
In the US, shopper insights specialist Nielsen Catalina Solutions (NCS) has introduced a new approach to audience segmentation which uses purchase data to identify the most likely buyers of a CPG product, and target advertising to maximise sales. More
In the UK Nik Harta, formerly a Director of agency markettiers4dc and the founder of its research division Opinion Matters, has left to form his own full-service research and marketing agency, Yolo Communications. More
Cross-channel attribution platform Conversion Logic has completed its beta period and made its SaaS solution available to clients in the US and Europe. More
TNS has announced the launch of Social TR*M, an approach which combines traditional surveys with social media analysis to give deeper insight into consumers' feelings about products and services. More
US company Diversified Communications has launched what it describes as 'the first online market research panel specifically geared to administrative professionals'. Participants in the 'ASAP Power Panel' earn rewards for monthly input to surveys and online focus groups. More
Software giant SAS is to launch a new platform which automatically build models from users' data, and helps select the most accurate forecasts. More
Recently formed London agency Red Dot Research has rebranded as 3GEM Research and Insights, aligning itself with a sister company, 3GEM Media, specialising in PR. More
Mark Penn, co-founder of Penn Schoen Berland and currently a senior exec at Microsoft, is leaving to found an investment company, Stagwell Group LLC, focused on digital marketing services. More
UK television measurement body BARB has announced two new appointments to help deliver its expanding range of services: Paul Smith joins as Project Manager and Sonja Ajdin as Research Manager. More
Video clip research platform provider VoxPopMe has launched a new tool, Theme Explorer, which uses advanced thematic analysis to organise video content and simplify the task of pulling insights from it. More
In New York, former Harris Poll head Regina Corso has launched her own full service research company, focused on research specifically designed for public release. More
Ipsos' product testing wing ProductQuest has integrated the neuroscience technique known as Implicit Reaction Time (IRT) into its evaluations, to help clients probe consumers' non-conscious perceptions of their products. More
New York-based ad tech company AppNexus has agreed to acquire RealMedia Latin America (RMLA) - its fifth company buy in twelve months - giving it a strong foothold in the continent. Separately, AppNexus has joined comScore's 'Trust' initiative and launched a new tool. More
In the UK, publisher and conference organiser Solar Media has hired Finlay Colville, previously Head of NPD Solarbuzz, to lead its recently formed Solar Intelligence division. More
In the US, postal code and boundary-based data provider Maponics has teamed up with location-based analytics company Gadberry Group to offer household demographics and segmentation products, built from the name and address level. More
US-based research technology and services company 20|20 Research has upgraded a number of its research platforms, including its bulletin board technology QualBoard, real-time 'face-to-face' product QualMeeting, and recruitment tool QuickQual. More
London-based research agency Firefish has launched a US office for its quantitative business, the numbers lab, appointing Emma Jones as Associate Director in New York; and in the UK has hired Anne-Marie McCallion as Research Manager. More
In the US, mobile data tools provider SessionM and MR firm Phoenix Marketing International (PMI) have announced a partnership giving access to a 'mobile-first' panel of more than twelve million consumers. More
In the US, custom market research firm Chadwick Martin Bailey (CMB) has launched a survey-based solution called Empact, which it says offers a 'practical approach' to measuring consumer emotions. More
Stockholm-based brand tracking researcher Nepa has expanded its services to include online qualitative research. More
Yahoo! has launched a viewability and fraud measurement system for use across display and video advertising on its owned and operated properties, as well as on media purchased across its programmic buying platform. More
Consumer agency Firefish has appointed four new members of staff - in the Netherlands, Marjolein van Ballegooij joins as Joint MD and Noor Berkman as Associate Director; Francesca Ferrara joins as Senior Operations Manager in the US; and Claire Flanagan as Project Manager in the UK. More
Hong Kong-based social media analytics specialist Lamplight has launched a new platform providing insights into Asian audiences. More
NYC-based television ad targeting company Simulmedia has launched a data-driven targeting platform called VAMOS, which uses data science to reach linear TV audiences. More
As the British Polling Council commences its inquiry into how UK pollsters underestimated or completely missed the Conservative lead over Labour during the run-up to last month's general election, ComRes says it has developed a solution to predict who is more and less likely to vote. More
WPP's audience profiling and targeting division Xaxis has launched a new 'mobile-first' performance ad business called Light Reaction, which will combine Xaxis data with scientific insight into how audiences perceive, relate and react to ads. More
Digital media metrics firm comScore has added mobile viewability measurement to its validated Campaign Essentials (vCE) solution, to offer what it describes as the first combined GRP (gross rating point) and viewability solution for mobile advertising. More
Cello's social media intelligence division Pulsar has teamed up with social media analyst Datasift to provide Pulsar clients with access to anonymous and aggregated content data about Facebook activity and topics. More
US-based social media solutions firm Lithium has launched a portfolio of products to help clients respond to customer needs across social media channels and communities, and share the resulting insights across their organisations. More
Facebook has launched an artificial intelligence (AI) research facility in Paris, complementing its existing 'Facebook AI Research' (FAIR) teams in Menlo Park and New York. More
Media and information giant Thomson Reuters has expanded its MarketPsych analysis service, to provide investors with insight about the emotions and perceptions embedded in news, blogs and social media, and their impact on markets and trading strategies. More
Digital ad management company Sizmek has partnered with retail data specialist Retailigence, to enable brands to incorporate real-time and off-line shopping data into ads on all screens, and ultimately drive in-store foot traffic at brick-and-mortar retail locations. More
Mobile performance measurement specialist appFigures has launched a native iOS app, to help developers track and analyse app store performance. More
Kantar Media has launched a tool called TGI Digital Planner, which taps into off- and online behavioural data from its TGI consumer insight study, to help identify the most appropriate target for advertisers. More
Audience measurement specialist Rentrak has introduced an analytics platform called Rubik, allowing clients to analyze TV viewing patterns, advertising exposure, product use and purchase against the firm's TV audience ratings. More
Digital media analytics specialist comScore has rolled out a tool called MobileLens Plus, which provides insights into consumers' usage of and attitudes to both smartphones and tablets. More
Cello Health Insight has overhauled its online pharmaceutical community platform eVillage with the addition of new tools, functionality and a new, mobile-responsive design. More
Analytics firm Absolutdata has released a cloud-based, automated decision support tool for concept testing, NAVIK, which it says will allow researchers, brand managers and product managers to go to market with new ideas 'faster than ever before'. More
Nielsen has announced the launch of its cross-device campaign measure Digital Ad Ratings in China, in collaboration with online gaming behemoth Tencent; and says six more markets will follow later this year. More
Twitter has launched an Audience Insights tool, allowing users to analyse their followers and those who engage with their tweets; identify relevant audiences for campaigns; and view aggregate information including user demographics, interests and purchasing behavior. More
Ipsos Connect and Swedish firm MMS have partnered on a project to evaluate whether new TV technologies can boost TV panel sizes within existing budgets. More
In the UK, the National Readership Survey (NRS) is to add comScore's mobile and tablet estimates to the next release of its print and digital data product the NRS PADD, following changes to the way comScore measure mobile audiences. More
FEPE, the worldwide association of outdoor advertising companies, has partnered with a consortium of firms to develop what it claims will be the first standardised industry approach to measuring digital out-of-home (OOH) audiences. More
UK-based firm TVbeat has rolled out its real-time television audience measurement solutions to broadcasters and agencies in Croatia. More
Ipsos Healthcare has launched a syndicated study to highlight the impact on cancer treatment of 'biosimilars' - versions of drugs created by a different manufacturer following patent expiry. More
Marcoms network MDC Partners and its digital strategy agency Doner have launched a specialist multicultural business called Cultura United Agency, offering full-service ad and PR expertise driven by insights across Hispanic, African American and Asian audiences. More
US consultancy Tractica has launched a subscription-based market research and analysis resource called the Digital Health Advisory Service, offering technology and competitor trend analysis and market growth dynamics for the digital health sector. More
Ad software company Sharethrough is integrating technology from content analytics platform Nudge into its own solution, to help publishers and marketers better measure audience attention for their sponsored content programs. More
Ipsos innovation and forecasting business InnoQuest has introduced a new approach combining overnight concept testing with optimization - helping to identify high potential concepts and then providing guidance on how to make them more likely to succeed in-market. More
German beer manufacturer Astra Bierre is using facial recognition technology embedded in an outdoor digital advertising board, to target potential female beer drinkers. More
In New York, the Cabletelevision Advertising Bureau (CAB) has been replaced by the Video Advertising Bureau (VAB), with a remit to spearhead research to quantify the 'selling power' of TV content. More
London-based mobile survey tech firm Lumi has announced a strategic partnership with panel marketplace platform provider Cint, combining technologies to create 'the largest mobile-first panel'. More
In Australia, real-time marketing tech firm Signal has announced a partnership with beacon technology provider iProximity, promising marketers the ability to connect customer journeys across channels, target promotions accordingly, and even alert sales staff to the arrival in-store of a hot prospect. More
Technology sector media and services company IDG Communications has launched a suite of 'account-based' b2b marketing and targeting solutions, ABM360. The tools use IDG's purchasing intent and buying behavior data and will be enhanced in the coming months with further predictive analytics features. More
SSI has launched a geo-location product, SSI Proximity Sample, which integrates with its mobile data collection app QuickThoughts and survey quality tool QuestTest to provide an end-to-end mobile survey solution. More
WPP has acquired a majority stake in London-based and data-driven sports marketing agency Two Circles Ltd, and will immediately incorporate it into ESP, a new global agency within GroupM serving rightsholders from the worlds of sports and entertainment. More
Roy Morgan has announced an exclusive partnership with location technology provider AdNear, allowing the research firm's Helix Personas segments to be targeted on over 11 million mobile devices across Australia and New Zealand. More
Social media marketing and advertising solutions firm Brand Networks is to acquire cross-network social ad and collaboration platform SHIFT for $50m in cash and stock; and is launching RelevanceRank, a proprietary measurement and prediction technology for social media content. More
In London, mobile app quality specialist Perfecto Mobile has launched the Mobile Test Coverage Index, a benchmarking service to help app developers and marketers test their products on the most appropriate devices and systems. More
Research software firm Kinesis Survey Technologies has launched a set of enhancements to improve response rates in online panels, including 'Responsive Email Templates' for easier management of multiple communities and brands. More
US cinema ad network National CineMedia has changed its name to NCM and launched two new audience-targeting tools, Cinema Audience Targeting Optimizer (CATO) and Cinema Accelerator. More
Nielsen has launched a measurement solution called Multi-Touch Attribution (MTA), to help marketers gauge ROI across screens (mobile, set-top boxes, OTT devices), systems (CRM and POS platforms), and channels (paid media, search, social media and e-mail). More
Multi-screen media measurement firm Verto Analytics has launched a platform called 'Verto Content Watch', which claims to be the only service providing a holistic look across the digital ecosystem - from publishers and properties, to individual apps, sites, advertising and games. More
In the US, the Interactive Advertising Bureau (IAB) has launched a new training module called the Digital Data Solutions Certification Program, to ensure that digital media and marketing professionals are proficient in data management. More
In the US, location-based ad platform SITO Mobile has rolled out a solution called Project Lynx, through which clients can first advertise a product on the big screen, and then target moviegoers' mobile devices with messages relating to that ad. More
Digital data collection specialist Research Now has launched a Dermatology Panel, to provide insights into practices, treatments and attitudes regarding the health of hair, nails and skin. More
UK trend forecasting business WGSN has launched a crowdsourcing-based product called StyleTrial, which uses big data analytics and consumer panels to predict the likely performance of fashion items, and to identify best sellers before they hit the shop floor. More
Nielsen has made available content from more than 3,000 Harris Polls dating back to the early 1970s, through a new interactive web site aimed at media execs, researchers, pollsters and academics. More
Research-led media group Light Reading has launched its first region-specific research service, focusing on Africa and the Middle East (AME). More
Ipsos Healthcare has introduced its syndicated services to the Middle East and North Africa (MENA), to help drug companies better understand region-specific disease dynamics and physician prescribing habits, and plan for the launch of pharmaceutical drugs. More
US technology publisher TechTarget has launched a Research division, and hired former Gartner/Jupiter exec Ken Male to lead it. More
In the UK, Ipsos Healthcare has launched the 'EquityVision Normative Database', which contains seven years' worth of Rx pharma brand health and brand equity research. More
In New York, audience engagement platform Genesis Media has launched an analytics solution called Page Attention Rank (P-A-R), which scores web page content quality in real-time, while measuring consumer attention. More
Indian TV audience measurement body BARC has launched its measurement service, and rolled out the first set of results. More
Digital measurement specialist comScore has developed a panel-based attribution solution which it says provides a picture of online behavior over longer periods of time than traditional cookie-based attribution. More
A new industry association has been set up by six membership bodies in Scotland, to help promote collaboration between those working in the market research, marcoms, media and publishing sectors, and to support the country's reputation for creativity and innovation. More
Paper-based packaging firm Smurfit Kappa has launched a service called 'Shelf Smart', to help retail clients improve product performance at the point-of-purchase. More
Online fashion retailer Zalando has opened a 'Fashion Insights Centre' in Dublin's Silicon Docks, and plans to recruit up to 200 new staff for it over the next three years, including specialists in big data, data science and engineering. More
WPP-owned marcoms network J.Walter Thompson has launched a global business intelligence practice, offering a combination of research, innovation and data analytics across its global network. More
Kantar Media has launched a solution to help clients promote media inventory, using insights from its TGI consumer study. More
North of England-based agency DJS Research has launched Chatter Zone, an online market research community for parents, kids and teens. More
A group of six independent research companies have set up an international association called The Digital Insight Network, focusing purely on digital methodologies. Members will share best practice and innovations, and assist each other with global research projects. More
In London and Hong Kong, two branding veterans have set up a new company called WeAreFearless, using consumer neuroscience to help clients understand brand partnerships, experiences and storytelling. More
Social media influence measurement platform Mavrck has launched a tool called Fan Grader, to track the engagement of a brand's Facebook page, and identify its top 100 most engaged fans. More
comScore and Kantar Media are rolling out their first joint offering for cross-media audience measurement, to key clients. More
Specialist MR recruiter Felice Mockford has launched a new employment agency, Ignite Talent Asia, based in Singapore. More
In Cincinatti, staff from dunnhumbyUSA, the joint venture between retail analytics pioneer dunnhumby and grocery giant The Kroger Co., are being moved into a new agency. To be known as 84.51°, this will be wholly owned by Kroger, will use dunnhumby's tools under licence, and will employ around 500 people. More
Manchester, UK-based mobile research tech firm RealityMine is expanding its syndicated TouchPoints and passive measurement business to 20 new markets worldwide; simultaneously securing rights to the TouchPoints name and the services of the co-founders of USA TouchPoints. More
European social media monitoring and analytics platform Talkwalker has launched a suite of social media data applications which it says make instant actionable analysis of social media data available to 'every customer facing department in an organization'. More
Global PR and comms firm Burson-Marsteller has launched StudioB - billed as 'a fully integrated, real-time, data-driven center of creativity, content production and distribution' - in the US, with worldwide expansion to follow. More
Nielsen has teamed up with Chinese eCommerce company Alibaba to launch a solution called 'New Offer Advisor', to help online retailers analyse their eCommerce performance, identify areas of market potential, and drive product innovation. More
In the UK, former Future Thinking co-owner Andrew Tharme has set up a new venture called AJT Bizdev Consulting, to help insights, analytics and research technology agencies grow their businesses. More
Retail and healthcare data giant IRI has launched a suite of services to provide insights into the product innovation and development process - from product concept and testing to post-launch assessment. More
Digital audience specialist comScore has rolled out its 'Industry Trust Initiative' in Canada; and is shortly to extend its 'Trust Profiles' metrics to a total of 44 global markets. More
Retail and healthcare data giant IRI has partnered with digital research specialist comScore and audience analysis firm Rentrak to launch a solution linking cross-media advertising to actual shopping behavior. More
Online research and marketing analytics firm MetrixLab has introduced a device agnostic package testing solution called COMPACT, allowing users to analyse packaging designs. More
UK agency eDigitalResearch has added the facility to embed surveys directly into its clients' apps and trigger feedback prompts via beacon technology. More
In the US, TV and video ad analytics specialist Ace Metrix has introduced a feature called the 'Ad Personality Profile', designed to uncover which creative characteristics of an advert are most influential. More
In the US, social media analyst Crimson Hexagon has added a feature called 'Audience Affinities' to its ForSight platform. This allows marketers to draw on the firm's library of more than 600 billion Twitter posts and determine how likely a brand's audience is to be interested in a specific topic. More
Ipsos has announced a suite of research offerings based on geolocation technology and exploiting the Google Consumer Surveys platform. More
US-based HCD Research has launched a video game research division, combining neuroscience tools and traditional research methods to probe consumers' subconscious and cognitive response to video game concepts; andh as hired game development exec Josh Drescher to lead it. More
US consultancy Guidance is launching a Retail Strategy Solutions practice and has named eCommerce veteran Brian Beck to lead it. More
Research and technology firm Instantly is to build a research panel focused on South Asian audiences in the UK, on behalf of ethnic audience research specialist Quant Edge Ltd and known as Multi Cultural Britain Think. More
US publisher Progressive Business Media, which owns eight titles in the home furniture, furnishings and gift markets, has launched a new research division. The unit, Progressive Market Research, will be headed by Director of Research Dana French. More
Music streaming service Spotify has launched a targeting service that will deliver ads based on consumers' apparent moods, and their demographics. More
WPP's Data Alliance has expanded its reach to Sub-Saharan Africa, with the opening of an office in Cape Town led by former VP of Strategy and Operations Devon Tighe. More
In the UK, consumer insight and brand consultancy Nutshell has launched a mobile app which can host traditional surveys, supplemented by uploads of photos or video clips. More
In the US, research and technology provider FocusVision has rolled out a new Discussion Engine for its Revelation qualitative mobile and web platform, which the firm says brings consumer experiences to life using the engagement of a social media app. More
New York-based trend tracking company Fashion Snoops has launched an online creative platform for cultural trend research, analysis and presentation. More
The team responsible for online quiz tool Qzzr has rolled out a standalone product called Pollcaster, which allows users to create and embed social media polls on their web sites. More
Dubai-based online healthcare specialist 42 market research has launched a new research panel in Bulgaria. More
In the UK, consumer insights and analytics specialist Bonamy Finch has launched a tool called BoFiLer, promising to help research agencies to compare segmentation solutions. More
US web analytics and tag management firm Tealium has launched a suite of services which aim to break down the barriers between marketing data and the other data available across organisations. More
In the US, social media analytics specialist NUVI has added fourteen new languages to its sentiment analysis feature, including Spanish, Portuguese, German, French, Arabic, and Russian. The tool was previously only available in English. More
Nielsen Book has announced a partnership with Chinese retail tracking service Openbook. The deal promises clients in the English language book markets in the US and UK a better understanding of the market in China, and vice versa. More
Marcoms giant WPP has launched a consultancy called Gain Theory, which brings together analytics, technology solutions, and consumer research and insight capabilities from around the group. More
Outdoor advertising company Primesight has partnered with mobile research and sample specialist On Device Research to launch a solution called Primemobile Live, described as the first real-time reporting platform for outdoor ad campaigns. More
US-based MR sector technology provider YouEye has launched a suite of qualitative data tools called the Experience Analytics Platform, through which users can extract value from unstructured or semi-structured data such as focus group and other MR videos. More
iD Factor founder Jon Gumbrell and Hall & Partners founder Mike Hall have partnered with survey software specialist Askia to launch a unified qual/quant customer feedback software solution called Platform One. More
Sampling, data collection and analytics firm SSI and identity validation specialist Imperium have partnered to launch a cloud-based tool called Real Answer, which aims to improve the authenticity and quality of open-ended survey responses. More
Ad targeting specialist xAd has launched a tool called Blueprints, to deliver ads to consumers shopping near brick-and-mortar retailers, then track that those ads reached the right targets on their mobile devices and that the ads spurred shoppers to enter the advertiser's store. More
Paris-based social media monitoring and competitive intelligence firm Digimind has launched a measurement tool which can be used to analyze numerous social media accounts in a single interface. More
Research software firm Confirmit has developed a system to enable field researchers to conduct interviews offline, using their Android devices. More
Yahoo has added Flurry Personas consumer behavioral usage groups to its mobile search and native advertising marketplace Yahoo Gemini, to help businesses reach mobile users based on their app activity. More
San Jose, CA-based in-store big data analytics specialist RetailNext has packaged up its solutions into a service called the 'Accelerator Kit', to help retailers better understand shoppers and shopping behavior. More
WPP's Data Alliance practice and Facebook have linked up, to provide the former's clients with access to new data-driven personalization solutions across the latter's networking platform. More
Iberian and Latin American online panel provider Netquest has launched a mobile app called Nicequest, to capture consumers' opinions through a combination of their survey feedback and their online navigation data. More
US-based retail tracking provider NPD Group has launched a home automation advisory service, comprising consumer panel-based reporting, qualitative reports, US POS data, and analysis from its team of industry experts. More
App store analytics firm App Annie has launched an internal research team, and appointed IDC veteran Danielle Levitas as Senior Vice President of Research & Analysis, to oversee the new practice. More
Nielsen has changed the name of its digital measurement tool Online Campaign Ratings to 'Nielsen Digital Ad Ratings', which it says better describes its total digital view, inclusive of mobile. The tool's user interface has also been upgraded. More
Online DIY research specialist SurveyMonkey has launched a new data offering, to help organizations understand how their performance stacks up against peers, competitors, industry segments and companies of similar size. More
German-based TV ad tracking specialist wywy has launched an app to help advertisers measure the effect of TV advertising on web site performance. More
In the US, consumer video poll platform Glimpzlt is launching out of beta with a $1.1m seed funding round. More
In the UK, WPP-owned digital data collection specialist Lightspeed GMI has hired former Research Now ops exec Emma Beech for the newly created role of Vice President, Operations EMEA, overseeing its operations teams in Europe. More
In the US, Hispanic MR specialist ThinkNow Research is providing its clients with access to thousands of English, bilingual and Spanish speaking Hispanics via Vision Critical's online customer intelligence platform. More
Publicis-owned agency Starcom MediaVest Group (SMG) has launched a product called SMG Maps TV, combining 'addressable' television audience targeting with data on visits to physical locations. More
IBM is to invest $3 billion over the next four years to establish an Internet of Things (IoT) unit, which will capitalize on the company's expertise in gathering, combining and making sense of real-time data gathered from a variety of sources. More
Nielsen has announced a strategic alliance with RetailNext, which provides in-store analytics for bricks-and-mortar retailers. Nielsen becomes RetailNext's preferred channel for its service, which uses cameras and mobile tech to track shopper activities. More
Dan Soulas, formerly US MD of media and marketing insights firm Ebiquity, has launched his own market intelligence and communications insight consultancy called Market Intel Group, near Philadelphia. More
GfK is planning to expand its point-of-sale (POS) pet retail outlet panel to Canada, targeting regional retailers and manufacturers across the category. More
Software and services provider NeoGrid has partnered with Nielsen to launch two new products for the Latin American supply chain market. More
In the US, automated social media marketing platform Cortex has launched out of stealth with a $500k early-stage investment fund. More
Today we're launching a new recruitment site, 1potato, dedicated to opportunities for data and analytics professionals. Many readers and users of MrWeb / DRNO have been asking for something like it for years, and with the big data / data science boom, the time should be ripe. More
In the US, WPP-owned online specialist Lightspeed GMI has launched Quick Turn Insights, a solution it claims can provide 'authentic feedback' in 24 hours. More
IT services provider Tata Consultancy Services (TCS) has launched a smartphone app called ElectUK, which allows users to track, analyse and visualise Twitter conversations about the forthcoming general election. More
In the US, automotive research specialist J.D. Power has launched a technology platform called VoX (Voice of Experience), to help companies continuously measure and manage their performance. More
Texas-based audience intelligence and segmentation specialist People Pattern has launched a platform called Audience Insights, which helps clients make sense of and draw insights from unstructured public data. More
A group of advertising executives based in Los Angeles has launched a cloud-based app called The Ad Auditor, to help businesses track the ROI of their campaigns in real-time. More
Millward Brown has rolled out a rapid response copy-testing solution for digital advertising requirements, available through MR app store ZappiStore. More
Research software company Confirmit has partnered with translation specialist Language Connect to develop a solution called Connect Survey. The tool promises to save time and money for those co-ordinating MR and VoC programmes in multiple languages. More
Online news and content provider AOL has expanded its relationship with TV data collection and analytics specialist Fourthwall Media, to provide viewer information from around two million US households and 90 designated market areas. More
Media giant Starcom MediaVest Group (SMG) is expanding its PACE Panel platform, which combines media usage diary data, passive mobile usage data and custom research panel capabilities. More
San Francisco-based GinzaMetrics has launched a broad-ranging suite of social media intelligence tools, allowing marketers to analyse online conversations, and assess social media channels and their impact. More
Digital audience measurement specialist comScore has announced the roll-out of its Mobile Metrix solution in Colombia, giving figures for smartphone and tablet audiences in the country via both apps and browsers. More
Online MR software company Confirmit has introduced a new SaaS environment for its Horizons product in Australia and New Zealand. More
US-based digital video ad services firm BrightRoll has made Yahoo Audience Ads available on its platform, giving clients exclusive Yahoo audience data through which to target consumers through video. More
Ask Afrika CEO and founder Andrea Rademeyer has moved back to South Africa, and will reportedly add the responsibilities of Chairman Ken McArthur to her remit as he retires after just ten months in the role. Meanwhile the company is launching a new benchmark survey focused on consumers in the country's townships. More
Research and technology provider Instantly has announced partnerships with location-based mobile advertising specialist xAd and Vistar Media, which it says will expand its Ad Effectiveness offering. More
US-based research and consulting firm Vivisum has unveiled Brand Builder, a 'holistic market research solution' combining qual and quant inputs to help pharmaceutical clients optimise their product launches. More
In London four former employees of Screen Digest have launched Ampere Analysis, a new company backed by a panel of investors. The firm aims to shake up the information sector with a combination of new methodologies and techniques based around big data. More
Nielsen has announced a deal with marketing technology firm Concentric which will provide its clients with a new system for brand and media planning. More
Media intelligence provider Meltwater has launched a new solution monitoring and distilling online information for decision-makers in corporate communications and other functions. The service tracks editorial, blogs and social media postings. More
MR entrepreneur Kristin Luck, previously President and CMO of US-based quant MR tech firm Decipher, has formally launched a consulting practice with a focus on strategic assistance for marketing measurement and tech businesses moving from one stage of growth to the next. More
Polling software firm CivicScience has enhanced its InsightStore enterprise platform with the addition of tools for viewing, analyzing, and reporting on real-time and historic consumer research data. More
Kantar Worldpanel has increased the size of its panel in Saudi Arabia from 2,000 to 3,000 households. More
In Japan, research and online panel provider GMO Research (GMOR) has added access to more than 74,000 physicians to its Asia Cloud Panel, through a partnership with medical research panel specialist MedPeer. More
Singapore-based mobile advertising network BuzzCity has developed a new feature called Attribute Clusters, which uses proprietary data from audience sampling to enable advertisers to target large demographic clusters. More
New York-based advertising intelligence specialist Integral Ad Science has partnered with online video analytics specialist Innovid to offer advanced video viewability measures. More
UK newspaper The Guardian teamed up with word-of-mouth (WOM) consulting firm Keller Fay to assess conversations taking place about the UK's 2015 general election. More
Mobile app performance measurement specialist appFigures is now providing app store analytics data alongside other mobile marketing data within the Adobe Analytics platform. More
US software giant Salesforce has launched a new tool which analyzes customer engagement and proactively delivers new recommended content, products or offers to consumers. More
Mobile and online survey technology company OnePoint Global has enhanced its platform with new features for users of SPSS Dimensions, making it easier for them to script and deploy off-line and online surveys via any mobile channel. More
Texas-based ad agency Sanders\Wingo has launched 'The Knowledge Group', a new division combining strategic planning with media and insights. With 23 staff in four US cities, the unit will be led by SVP Dee Anne Heath. More
In the US, Kantar Shopcom has teamed up with retail data giant IRI to create a portfolio of solutions for all-outlet, multi-channel media planning, targeting and measurement, based on a traceable view of more than 95% of total US consumer packaged goods spending. More
Twitter has expanded its partnership with enterprise data and analytics company Acxiom, to offer its advertisers improved targeting capabilities. More
London-based online community specialist Verve has added Apple's iBeacon technology to its Community Panel app, allowing it to track individual members as they travel into and around stores fitted with the iBeacon device. More
In the US, content marketing platform NewsCred has introduced a proprietary analytics solution called Audience Insights, which will offer a 360-degree view of the consumer 'content journeys' driving brand loyalty, conversions and sales. More
GfK has partnered with travel intelligence specialist ForwardKeys, to offer clients a more 'holistic' view of the travel supply chain. More
Recently rebranded research technology company Instantly has teamed up with mobile location-based platform Vistar Media, to measure the effectiveness of ad campaigns across out-of-home (OoH) media. More
Surrey-based Media Marketing Research International (MMR) has partnered with technology firm Klood to launch an online listening and analysis solution called Brand Data Intelligence (BDI), for use across the healthcare sector. More
In the UK, research firm Simpson Carpenter is forming a new department dedicated to comms research, and has appointed former Flamingo Group Insight Director Kirsty Higgins to lead it as Head of Communications Research. More
Mobile campaign optimization firm Kochava has acquired predictive analytics specialist InferSystems, and announced the launch of the 'Kochava Optimization Beacon', an off-the-shelf predictive machine learning tool automating and optimising mobile ad campaigns. More
New York-based multi-screen analytics specialist Collective has been granted a patent for technology which targets online ads to consumers based on their TV viewing habits. The software anonymously links linear television data to digital across multiple screens. More
Global agency TNS has launched a mini crowdsourcing tool called ThinkTank, through which clients will be able to interact and debate with a carefully selected group of consumers on issues affecting their business. More
In the UK, media agency OMD has set up a real-time insights and ideas team it is calling The Newsroom. To do so, it is partnering with Buzzfeed, The Guardian, Global Radio, Outbrain, Google and Facebook. More
Customer intelligence software company Vision Critical has launched a platform called the 'Sports Fan Council', through which teams can harness the collective wisdom of their supporters. More
US company Reverb, which develops software for personalization, recommendation and content analysis, has introduced an analytics tool called Reverb Insights, giving publishers an understanding of what people read online and why they read it. More
Digital specialist comScore has rolled out its mobile audience solution Mobile Metrix in the UK, providing measurement of total mobile audience behaviour across smartphones and tablets. More
Toy manufacturer Mattel has created a new Internet-connected Barbie doll, which listens and responds to children who talk to her via Wi-Fi and voice-recognition technology, records resulting conversations, and sends data to a team of researchers to be analyzed. More
In Japan, consumer insights specialist Macromill has reported a 44% increase in 2014 revenue to 25 billion Yen (EUR 178m), reflecting its recent merger with Netherlands-based online research and analytics firm MetrixLab. Sales for the period were 31 billion yen (EUR 214m). More
Retail and healthcare data giant Information Resources Inc. has formed an alliance with MR and management consulting firm Kline & Company, to serve consumer healthcare clients including over-the-counter (OTC) drug companies. More
South African firm Springleap has announced the launch of a Creative Insights division, making use of crowdsourced insights to help brands understand local markets. More
According to reports in the Australian media, Prime Minister Tony Abbott's government is considering canning the country's census, and replacing it with a smaller sample survey. More
US company Chute has launched a new solution allowing companies to tap into a real-time stream of consumer photos and videos shared on Twitter and Instagram, to uncover insights about their customers, brand and competitors. More
San Francisco-based mobile marketing and analytics firm Upsight has enhanced its 'Upsight Marketing' platform, allowing mobile marketers to create and execute data-driven campaigns. More
US-based event feedback data provider DoubleDutch has launched a new analytics platform called 'Event Performance', to help organizers monitor attendee engagement as an event is taking place. More
Reputation management specialist BirdEye has launched its Competitor Analytics tool, to enable marketers to benchmark their company against their competitors using consumer sentiment, reviews and ratings, and other operational metrics. More
In Sydney, Australia, telecoms and media firm Telstra has opened a purpose-built unit called the Customer Insights Centre (CIC), offering a combination of technologies, innovations and insights to help clients with their new product development strategies. More
Dutch research firm DVJ Insights has opened an office in London, led by Roy Patel, who previously served as Lightspeed Research's VP of Sales and Business Development, EMEA. More
San Francisco-based DIY online consumer survey specialist Survata has launched a consumer feedback API, through which developers can obtain answers to questions from their app on demand. More
In the US, Millward Brown has launched a new business which brings together marketing science, strategic research and analytic consulting experts from its Marketing Science and MaPS (Marketing and Planning Systems) teams. More
US-based video analytics firm Visible Measures has launched a '100% viewable video' solution, which it claims will guarantee the MRC and IAB viewability standard of 50% of pixels in-view for at least two continuous seconds. More
US-based technology insights, market intelligence and advisory services company ISG has set up a dedicated Cloud Solutions practice to help clients as they move work to the cloud. More
ORC International has launched an off-the-shelf customer centricity tool, allowing client companies to assess and improve their performance. More
WPP's global Government & Public Sector practice has introduced a team tasked with driving excellence in communications and research for European Union institutional clients. More
In Chicago, Ipsos Loyalty has opened a Customer Experience practice, and transferred John Carroll to head it up. More
Netherlands-based software provider CMNTY has launched a solution allowing researchers and marketers to build their own customised online communities for research or engagement projects. More
Mehmet Xhambazi and Abdi Saïd, co-founders of Response Fusion and former directors of OnePoll, have set up a new London-based company called Red Dot Research, which specialises in multimode online MR and panel provision, as well as PR research services. More
In Boulder, Colorado, former ABI Research leader and Pike Research founder Clint Wheelock has launched a new MR and consulting company called Tractica, which focuses on the understanding of human interaction with technology. More
In New York, ad forecasting and analytics specialist Yieldex has launched a new solution allowing publishers to predict viewable impressions based on historical data. More
LA-based research technology company Instantly (formerly known as uSamp) has introduced a new crowd-sourced insights tool called Product Watch, which alerts brands about newly launched consumer products and tracks their performance across key metrics nationwide. More
US sampling and data collection provider Critical Mix has launched kNOW, a Daily Omnibus service providing feedback from a nationally representative sample of 1,000 US adults, or 500 mobile-only respondents on any day of the week, including weekends. More
In the UK, 70,000 members of cashback and rewards site Quidco have been integrated into the OpinionHub platform run by panel marketplace operator Cint. More
In the US, advertising research specialist Ameritest has opened a Brand Consulting division, to help clients define what their brands stand for. More
Israeli digital ad tech firm Marimedia has launched a tool analysing mobile user behaviour and demographics for the purpose of mobile ad campaign targeting. More
Kantar Worldpanel has launched an out-of-home (OoH) panel in China, to gather data about consumer purchasing and consumption of snacks and beverages across the country. More
In Singapore, Nielsen is investing an initial sum of $SG 14m over the next five years in the launch of an 'Asia Innovation Centre', to encourage the development of new research and measurement techniques for organisations operating across the continent. More
Digital data collection specialist Research Now has launched a Gastrointestinal Panel, giving insights into the practices, treatments and sentiments of those with a variety of related disorders. More
Healthcare fieldwork firm M3 Global Research has introduced a new service to provide market research to physicians who are attending specific medical conferences. More
Ad targeting and retargeting specialist Vizury has launched a retargeting app for the mobile gaming space. More
Research technology firm and panel marketplace operator Cint has launched a sample supply management solution called Access Pro, to provide researchers and panel owners with 'total control' of the delivery process. More
GfK is preparing to move into free-to-air (FTA) audience measurement in Brazil, according to reports, and has appointed Adhemar Garcia Neto as Director of Operations and Caroline Campos as Head of its Audience Measurement and Insights Department. More
Hispanic MR firm ThinkNow Research has announced the launch of MovieLink, which it describes as 'the first agile movie trailer test for the Hispanic Community'. More
French company Médiamétrie has become the latest ratings supplier to release a Twitter TV Ratings tool, in partnership with the microblogging leader. More
Danish software product OfficeReports, which turns Microsoft PowerPoint and Word into 'a complete data analysis and reporting suite for surveys', has upgraded and is now available within Excel. More
In the US, location analytics firm Birdzi has partnered with ProLogic Retail Services to allow retailers to deliver personalized offers to shoppers at the checkout. More
In the US, influencer marketing specialist TapInfluence has partnered with multi-cultural online network Blogalicious, to add Latino, African-American, and Asian-American content creators to its own platform. More
Cognitive Networks, which provides automatic content recognition (ACR) for Smart TVs, has received a patent for its system and methodology for the real-time identification of TV ads and other content. More
Berlin-based qual research specialist Point-Blank International (PBI) has developed a new methodology which uses LEGO to help participants communicate during creative group discussions. More
Nielsen has partnered with customer experience management (CEM) software provider ResponseTek to create a solution called the Nielsen Listening Platform, which measures and analyses customer feedback as it happens. More
Former Infotools MD Ian Murray and Conquest Research Director Catherine Heaney have launched a new agency called house51, which will offer brand, communications and social research through a network of senior consultants. More
European social media influencer network adMingle has expanded to Asia, with the roll-out of its service in Singapore. More
German tech firm Software AG and India-based services giant Wipro have joined forces to develop a platform for streaming analytics providing real-time intelligence for the Internet of Things (IoT) market. More
Guildford, UK-based SpatialBuzz, which provides customer experience analytics and service monitoring solutions for the telecoms sector, has enhanced its cloud-based CEM (Customer Experience Management) platform with the release of HDAnalytics+. More
Trends-based ad targeting firm Taykey has launched a new marketing platform which it says allows clients 'to apply trends-based insights throughout their businesses'; and has announced $15m in new funding. More
Analytic Partners has teamed up with social media consultancy Converseon and word of mouth (WoM) research firm Keller Fay Group to launch a new solution called Integrated Social Exploration Modeling (ISEM), combining on- and off-line data and marketing mix modeling to assess the value of WoM. More
Multi-screen digital media measurement firm Verto Analytics has announced a new service tracking ownership and usage of digital devices, Verto Device Watch. More
Millward Brown has launched a rapid copy-testing solution for TV, LinkNow, promising results in as few as six hours. Based on the firm's well known Link solution, the new product is available through MR app store ZappiStore. More
comScore has launched a new service promising media buyers the ability to use the firm's key advertising metrics directly in programmatic trading platforms. More
Nielsen and Japanese researcher INTAGE are forming a joint venture company called Nielsen-INTAGE DigtalMetrics, to develop cross-platform ad effectiveness solutions. The new firm will be officially launched on 1st April. More
In the US, digital measurement specialist comScore has introduced a tool called Video Metrix Multi-Platform, which it says is the first syndicated product to provide a single, unduplicated measure of video viewing across desktop, smartphone, tablet, and 'over-the-top' (OTT) devices. More
WPP-owned Lightspeed GMI has expanded its online respondent validation product Honesty Detector to 27 markets across the Americas, EMEA and Asia Pacific. More
Life science industry research and advisory firm BioInformatics has launched a cloud-based analytics tool called Interactive Market Intelligence, through which end users can filter, create and export views of data. More
Innovation and forecasting business Ipsos InnoQuest has introduced a digital approach to concept testing, which provides consumers with 'swipe-able' concepts, shortened surveys, and a choice of devices. More
Chicago-based research and consulting firm Technomic has launched a suite of consumer research tools called Consumer4Sight (C4S), to understand consumers' decision-making behavior and interactions with the foodservice industry. More
SPA Future Thinking's French subsidiary has launched a pharmaceutical healthcare division called Future Thinking Pharma, in Paris, which will be led by Béatrice Chemla, the founder and CEO of healthcare MR agency Listening Pharma. More
Research and sampling firm Offerwise has opened an office in Brazil, and is planning to expand its LatAm presence further through investment in additional personnel and panel capabilities, including a mobile research application. More
Online reputation management specialist BirdEye has added an Enterprise Analytics engine to its platform, to provide clients with insights into customer sentiment, operational metrics, and reputation trends. More
In the US, digital TV and video solutions provider Sorenson Media has partnered with business information and analysis specialist Neustar, to provide 'better insight' into TV audience viewing patterns and behaviour. More
In the US, dunnhumby-owned price modeling and customer insight firm KSS Retail has introduced two features to help merchandising and category management teams integrate customer science and big data analytics into their pricing and promotions initiatives. More
US-based marketing and communications specialist HCD Research is introducing its integrated cognitive and applied neuroscience market research services across China. More
Tel Aviv, Israel-based emotion analytics specialist Beyond Verbal has introduced 'The Empath App', allowing users to track and analyse their personal emotional wellbeing via their smartphones. More
London and New York-based Tonic Insight, formed last year from the merger of consumer-focused Spring Research and its online communities specialist Tuned In, has launched a suite of online qual tools promising rapid delivery of results. More
Marketing services conglomerate Havas has partnered with Universal Music Group (UMG) to develop targeting based on individuals' musical taste. More
UK high street fashion chain Monsoon Accessorize is combining shoppers' online and in-store purchasing history to offer personalised offers to them in-store. More
In the US, digital data marketer Peter Brooke has set up a new firm called Travel Tech Strategies, to help clients in the sector mine their existing big data to uncover trends in customer behavior, demographics and social media relationships. More
US retailer Target Corporation is creating a 'center of excellence' to strengthen its data, analytics and business intelligence capabilities. The initiative will be led by Paritosh Desai in the new role of Senior Vice President, Enterprise Data, Analytics and Business Intelligence. More
In Chicago, former McDonald's brand marketer Tania Haigh has launched an agency called Magnolia Insights, specializing in marketing to women. More
Dubai-based online healthcare specialist 42 market research has enhanced its panel coverage in Asia, through launches in Singapore, Malaysia, Indonesia and the Philippines. More
In the US, location analytics firm PlaceIQ has partnered with media agency Starcom MediaVest Group (SMG) to develop a platform called SMG MAPS, which uses consumer behavior insights for media planning, activation and measurement. More
US healthcare market research firm InCrowd has launched a 'microresearch' app, promising users access to physician and patient insights in hours rather than weeks or months. More
As part of its expansion into the television sector, US firm Sorenson Media has launched a suite of digitally-enabled TV measurement, targeting and analytics products called Spark. More
Online research specialist Macromill has formed a joint venture (JV) with medical information provider CareNet, in Tokyo, to provide marketing research services across the medical sector. More
US-based, mobile-focused big data analytics firm Zettics has rolled out a new version of its software, which combines usage and network data in a single platform. More
US TV broadcasters FOX, Tribune Media and Univision have joined forces with social media analysis specialist Timeline Labs in a venture called NewCoin, which will address what the partners describe as 'deficiencies' in local market television audience measurement. More
In the US, Ross McCray and Dave Gullo have launched a company called VideoAmp, which offers a single platform through which to buy, optimize and measure digital video ads across TV, mobile and desktop devices. The partners have raised $2.2m to kick start the new venture. More
Online panel provider Prodege has launched a sampling technology platform called Prodege MR, and appointed former uSamp executives Dave Gaston and Kris Tarbet as Vice Presidents of Sales, and Daniel Ross as VP of Product Management. More
Edinburgh-based researcher Daniel Turner has launched a new software package called Quirkos, which allows users to code, retrieve and manage data from large text-based qualitative sources, with findings delivered in a visual format. More
In the UK, panel exchange operator Cint has partnered with research agency Opinium to roll out the latter's IFA (independent financial advisor) panel through the OpinionHUB marketplace. The deal gives Cint its first specialist B2B panel in the country. More
Stockholm, Sweden-based High Net Worth Individuals specialist Red Carpet Research (RCR) has launched an access panel, LuxuryOpinions.com, billed as the first of its kind in Europe. More
Russian search engine leader Yandex is developing custom-made big data solutions for businesses under the brand Yandex Data Factory. More
US research organisation CASRO has launched a Safe Harbor Program to help research companies comply with US-EU privacy regulations. More
Q&A software developer Askem has launched a qual / quant research and engagement platform, 'Askem Know', which it says 'targets key demographics in a quick, engaging, and cost-effective way'. More
In the US, social media ad targeting specialist RadiumOne has gained two patents for its ShareGraph proprietary technology, which helps marketers find the users most closely connected to their brand's known customers by analyzing their online sharing behavior. More
Viewability measurement specialist Moat has partnered with Nielsen, to offer the latter's campaign measurement capabilities to its brand advertiser and publisher clients. More
Q&A platform Answers Corporation has launched a new product, 'Employee Experience Measurement', which uses ForeSee's patented predictive methodology to gauge employee satisfaction by drivers such as workload and compensation. More
In Edinburgh, Queen Margaret University (QMU) has opened the Scottish Centre for Food Development and Innovation, which will use a range of nutritional analysis, shelf life testing, consumer focus groups and taste panels to help businesses develop healthier products. More
Customer, employee, and market strategy research specialist ORC International has launched an online communities division, and appointed former Communispace exec Jennifer Adams to lead it. More
Netherlands-based customer feedback specialist Mopinion has launched a new product called 'Conversion Insights' (CI), to alert online retailers when customers abandon the purchase process, and provide insights as to why. More
US-based software firm Lexalytics has launched a new version of its Salience multi-lingual text analysis engine, which includes an assessment of a customer's intent to buy, sell, recommend or quit. More
Online community and survey technology provider Toluna has launched a short-term branded panel product called PanelPortalLight, which can be launched in less than four weeks and host up to 2,000 members. More
Maktoob Research founder Tamara Deprez and marketer Maha Ahmad have set up a full service marcoms agency called The360mix in Dubai. More
Kantar Media and CSM Media Research - a joint venture firm between CTR Market Research and Kantar Media - have partnered with Hong Kong's largest TV broadcaster Now TV, to roll out the region's first cross-platform television audience measurement system using return path data (RPD) technology. More
In the US, ad platform Reduce Data has launched a system allowing advertisers to deliver dynamic personalized ads across multiple platforms and devices. More
Kantar Media has launched its Twitter TV Ratings service in Spain. The move follows the UK launch of the tool in October and the acquisition of Barcelona-based TV and social media analytics agency The Data Republic in April. More
Net Promoter Score metrics firm Promoter.io has announced a new analytics platform automating the 'delivery, calculation and feedback loop' of the widely-used customer loyalty metric. More
App store analytics and market intelligence specialist App Annie has launched a new service called Audience Intelligence, which offers publishers in-depth analysis of app users' demographics, related apps and sentiment data. More
In the US, InterMedia Entertainment has added data from the GfK MRI Survey of the American Consumer to its IME Star Index MR tool, which evaluates and ranks the 'spokesperson potential' of individual celebrities and the habits of their fans. More
US-based digital media buying platform MediaMath has launched a new app, giving marketers access to Nielsen's Online Campaign Ratings (OCR) data. More
Panel exchange operator Cint has expanded its supply-API technology with the launch of 'Cint Push Supply', which the firm claims enables both suppliers and buyers to achieve 'significantly increased survey conversion'. More
UK-based mobile video MR specialist VoxPopMe has expanded to Singapore with the appointment of Robert Fry as Managing Director, Asia Pacific. The firm has also launched an app for iPhone, with an Android version available early in 2015. More
Bristol-based analysis and software firm Chibwe has announced the beta launch of a web-based tabs and charts solution called OsmiumTables. More
MR technology firm iModerate has partnered with text analytics company Luminoso to offer enhanced analysis of context, nuances and sentiment in large volumes of online consumer comment. More
Digital marketing agency Prompt Communications has introduced a social media measurement and ranking serviced called Channel Social Influence (CSI), promising technology businesses help in measuring the online influence of their partners and partner networks. More
Norfolk, UK-based consultant Simon Anholt - the man responsible for the Anholt Nation Brands Index - has launched an ambitious worldwide political organisation, Good Country. More
In Turkey, full service agency Barem and retail panel specialist OPR Research have signed an agreement to provide mutual clients with a combined range of 'new generation' information services. Separately, OPR exec Ali Levent Orhun will join Barem in January as CEO. More
In the UK, app developer Mobikats has launched the Beura iBeacon Mobile Marketing Platform, which will allow brands to track audiences in real time and deliver tailored services including rewards points and service information. More
In Ireland, retail and trade eCommerce solutions firm Magico is to double its workforce to 24, supporting a research and development project to develop a big data analytics tool called Magico DARE. More
Twitter has begun tracking app installation by iOS and Android device users, with the stated aim of building 'a more tailored experience' for its users. The firm insists that it is not collecting any other data inside apps. More
Page-level ad targeting specialist PageScience has launched a Health Insight dashboard, enabling agencies and pharmaceutical/hospital brands to view daily ad impressions for their choice of 60 major health condition categories. More
In the US, Civicom Marketing Research has added analytics tools to its online community platform Chatterbox, to help researchers speed up the data interpretation process. More
Film and television measurement specialist Rentrak has been granted two new US patents - the first for its Exact Commercial Ratings solution, and the second for a system that compensates for problems with return path TV data storage. More
Ipsos Healthcare has announced the US launch of a new study, Oncology Molecular Diagnostics (MDx) Lab Mapping, which delivers a picture of the laboratories involved in cancer biomarker testing. More
New York-based media agency Assembly has hired media research specialist Paul Beck for the new position of EVP, Director of Strategic Services, with a remit to build an Analytics and Traditional Media Research division. More
Buses in Norwich, UK, are piloting a new initiative using beacon technology to deliver location-based messages from retailers to passengers' smart devices. More
Online research tech company uSamp has rolled out its Instant.ly Concept Test (ICT) tool in the UK, France, Germany, Italy and Spain. More
In the UK, healthcare researchers Martin Schlaeppi and Craig Scott have launched Greensand, a new agency focused on the medical device market. More
US-based digital marketing specialist MediaMath has announced the integration of its service with Apple's iAd platform, which it says will allow marketers to run ad campaigns within more than 250,000 apps on Apple devices across more than a hundred countries. More
Digital out-of-home advertising company MediaZest has launched a retail analytics product, using facial recognition technology to help retailers understand store dynamics and trading patterns, and improve service. More
Israel-based software solutions firm NICE Systems has released a new version of its NICE Fizzback VoC solution, which captures and integrates customer feedback from surveys, company web sites, and social media feeds. More
Nielsen has announced it will begin tracking viewing for Netflix next month, plugging a gap in its coverage created by the streaming video service's unwillingness to provide ratings information. Streaming on mobile devices will not for the time being be included. More
MMR Research Worldwide (MMR) has launched a new Sensory Science Centre in Singapore, with a panel of thirteen sensory assessors led by newly appointed Sensory Director Antonella Scarabelli. More
Software giant Adobe has launched a new product called Intelligence Location Marketing, allowing companies to engage their customers with relevant content and messages based on their proximity to iBeacons. More
Survey technology firms Qualtrics and CFMC have partnered to enable users to conduct online and phone surveys concurrently or consecutively. More
In the UK, The Federation of Small Businesses (FSB) has set up a research community called 'Big Voice', through which small firms can provide their opinion and feedback to government organisations and national policymakers. More
Online panel services provider Borderless Access has launched panels in Australia, Singapore and Thailand, bringing its total coverage to 1.5 million respondents across twenty countries. More
Online shopping comparison web site mySupermarket has introduced a service through which FMCG marketers can track the impact of their campaigns, product sales, and market share across all the main supermarkets in the UK. More
Forbes Insights - the research practice of publisher Forbes Media - has partnered with Prosper Insights & Analytics to launch a subscriber data platform, the Forbes Executive InsightCenter. More
UK TV broadcaster Channel 4 has identified a new demographic it calls the 'Proactives', an audience segment said to have more money, more influence and a higher propensity to trial. More
GfK has unveiled a new concept it calls the 'Emotional Imprint', to help clients address the gap between customer satisfaction and customer loyalty. More
San Diego, CA-based MR consultancy TrendSource has introduced a mobile research solution called aAmplify, allowing consumers to give feedback on their experiences and satisfaction levels while they are using mobile devices to interact with brands. More
In Malaysia, broadcaster Star Radio Group has commissioned GfK to introduce electronic / mobile diary radio rating methodology to the country, as it seeks 'more holistic insights' into radio listening habits. More
Online research specialist YouGov has launched a new media planning and audience segmentation tool called YouGov Profiles, to provide clients with a detailed portrait of their customers' lives and the products and services they use. More
US-based consumer and retail tracking provider The NPD Group has launched a new service called Checkout Tracking, which will provide information on consumer buying behaviour based on receipts for both online and in-store retail purchases. More
Sydney, Australia-based Q Research Software has opened an office in London, which will be led by former Infotools director Nigel Cartman. More
Palo Alto, CA-based online DIY research specialist SurveyMonkey has rolled out its 'Audience' sampling service in the UK, providing businesses with direct online access to a panel of tens of thousands of consumers. More
MR and market intelligence company Dobney Research has launched new web survey software called Cxoice. The package offers a non-linear questionnaire allowing respondents to choose their route and pick out the topics and values they care about and want to rate or select. More
Research technology and panel exchange operator Cint has announced a new strategic global relationship with DIY online research firm SurveyMonkey. More
Ipsos Healthcare has launched a new syndicated project, the Biosimilar Impact Study, to help clients understand the potential impact of launches of these drugs, which are rival companies' versions of original products, hitting the market as patents expire. More
Nielsen has been testing a new service which will add previously unmeasured out-of-home (OoH) TV viewing to its ratings. More
London-based online survey and panel management specialist Demographix has added a weighting tool to its suite of analysis products. More
In the US, medical fieldwork firm MedQuery has launched a new service called Fast Track, which guarantees to recruit any type of physician to a qualitative research study in one week. More
UK-based 72Point, the parent of OnePoll, is expanding to the US market with the launch of an office in New York, offering a range of content-led marketing and social media products. More
Digital measurement firm comScore has partnered with web analytics and behavioral targeting firm Lotame, to provide clients with a better understanding of customers' behaviour across platforms and channels, and allow the creation of more targeted and relevant digital ads. More
UK brand research specialist Conquest has launched a tool called Automatix, which uses avatar-based online technology combined with cognitive science and implicit testing techniques, to uncover implicit 'truths' about brands, advertising and products. More
UK audience research body BARB has extended Kantar Media's TV measurement panel contract and RSMB's contract for survey design and methodology until the end of 2018. The organisation will also combine two of its main research contracts from January 2016. More
GfK has launched a methodology called FutureWave, to help companies predict the potential future direction of their category and determine which new product or service benefits will appeal to their consumers. More
US retail data specialist Retailigence has partnered with mobile engagement firm Gimbal, to combine information about in-store product availability with shopper data gathered from beacon technology. More
TV audience measurement body TAM Ireland has begun a pilot scheme to capture data on laptop and PC viewing, using an initial test panel of 60 homes established using Nielsen's Netsight meter. More
New York-based B2B intent data provider Madison Logic has launched a new company called Madison Logic Data, which will focus on analyzing, organizing, and activating data acquired through its existing proprietary data assets. More
UK-based MR support agency Research Runner has partnered with marketing services consultancy Magnificent Stuff, in order to provide its clients with a full range of digital and print marketing services. More
US firm Procera Networks has launched an analytics tool called Video Perspectives, to provide network operators with insights into the streaming video issues affecting their subscribers' quality of experience. More
Sampling, data collection and analytics specialist SSI has partnered with US Hispanic media firm Univision, to access 56 million Hispanic Americans through a new digital survey panel called ¿Qué Crees? (What do you think?). More
US-based marketing personalization and targeting firm Sailthru is developing a new service called Sightlines, which predicts the future behavior of users for eCommerce and media companies. More
Twitter and IBM have formed an alliance to help businesses and institutions better understand their customers, markets and trends. More
US-based social media solutions firm Lithium Technologies has introduced a ranking of the 50 global brands with the most social media influence and engagement. More
UK e-commerce industry association IMRG has launched the e-Retail Benchmarking System, which promises to help online retailers measure their performance against similar organisations on a daily basis, from a PC, tablet or smartphone. More
Seattle and London-based personalization technology firm autoGraph has received a US patent for its solution, which offers consumer self-profiling while protecting data privacy. More
Former IBM exec Matt Sanchez has launched an analysis platform called Cognitive Scale, which extracts patterns from clients' internal data to deliver insights via the web and mobile devices. More
Sampling, data collection and analytics specialist SSI has announced a deal with air loyalty program Avios, which will offer the latter's collectors the option to join SSI's B2B inSSItes panel. More
New Jersey, US-based MedePanel Inc. has announced the launch of a panel of patients and caregivers, MyHealthOpinion.com. More
In New York, Nielsen-funded independent think tank The Council for Research Excellence (CRE) has published a guide to help marketing and advertising industry execs understand the opportunities and challenges surrounding the use of 'big data'. More
Social media monitoring firm Socialbakers has launched an industry benchmark called the Social Health Index, which it says will provide brands with a single assessment of their social media marketing performance across multiple platforms. More
The University of Nebraska at Omaha (UNO) has partnered with eye tracking and biometric sensor software provider iMotions to open a neuromarketing-focused research facility, for use by scholars studying human responses to online advertising messages. More
WPP-owned media agency Mindshare has partnered with beacon technology firm Footmarks to improve how retail consumers are targeted on their mobile devices across Southeast Asia. More
Denmark's VIA University College has partnered with Canadian crowdsourcing firm Chaordix, to build an innovation community called VIA Connect, through which businesses can hook up with thousands of students, as well as researchers and tutors. More
Search giant Google has expanded its Consumer Barometer, to provide additional insights into online shopper behaviour and digital media consumption. More
Consumer data analyst Decooda has partnered with online conversation specialist Bazaarvoice, to examine consumer ratings and reviews and provide a more 'rounded' view of profitable customers. More
Customer experience measurement and analytics specialist VenueLabs has launched a social media listening tool called AboutLocal. More
In the US, social media marketing automation specialist Attentive.ly has added $750k to its initial angel investment, bringing the total raised to $2m since 2012. Separately, the firm has unveiled a new Facebook ad targeting feature. More
Natural language processing (NLP) software company LinguaSys has introduced an application programming interface (API) portal called GlobalNLP, to help developers understand and extract meaning from unstructured online text. More
WPP firm Ogilvy & Mather has launched a Global Center of Data Excellence it calls 'OgilvyAmp', to help clients develop innovative approaches for using their data. More
In Australia, Fairfax Media will be publishing political polls again through a partnership with Ipsos, after Nielsen pulled out of its contract with the publisher earlier in the year. More
Online video ad targeting specialist TubeMogul has partnered with comScore to provide clients with information on whether digital video campaigns have actually been delivered and whether they have reached their target audience. More
Adobe and Nielsen have teamed up to develop what they say is the industry's first cross-platform system for measuring TV, video and other digital content across both the web and apps. More
A call centre has been set up at HMP High Down Prison in Surrey, where up to twenty inmates will gather information from the general public for market research purposes. More
Retail data pioneer dunnhumby has launched BAR, a market research tool allowing users to identify customer segments using purchase data, then target surveys to them by means of the firm's Shopper Thoughts research panel. More
US-based audience measurement specialist Rentrak has been granted a patent for the system it uses to measure the status of set-top boxes (STBs). More
Mobile demand-side platform Adelphic has announced a partnership with Seattle-based location-based ad targeting firm Placed. More
Facebook has announced the launch of a new division, Facebook IQ, which will probe consumer behaviour and motivation to support the social network's own product development strategy and the campaigns of its clients. More
London-based brand communications agency PrettyGreen has launched a sister company, Pretty Black&White, combining research, planning and creative functions. More
Salesforce, already in the news last week for partnering with SurveyMonkey, has announced its own entry into the analytics market with the launch of a platform called the Wave Analytics Cloud. More
Amsterdam-based games market specialist Newzoo has opened its first international office, in Shanghai, China; and announced the launch of new research covering six SE Asian countries. More
Healthcare fieldwork specialist Krea has taken the unusual step of turning what began as a Corporate Social Responsibility initiative into a separate division of its company. 'CAN DO' provides opportunities for people with disabilities and will offer data collection along with archival and scanning services. More
MR technology company Quest Innovation has launched an online project management portal, QuickQuest, allowing clients to manage global qual projects with multiple field agencies, from one place. More
GfK MRI has teamed up with modeling and analytics provider Santiago Solutions Group to launch a health and wellness-based segmentation and solution, SSG Wellness Spectrum. More
US firm Waggle Dance Marketing Research has launched a social media listening product, using semiotics to analyse online conversations. More
DIY online research firm SurveyMonkey has announced a new app, allowing users to send and analyze surveys from within the widely used Salesforce platform. More
IBM has opened a New York HQ for its recently-launched Watson Group, housing more than 600 staff of the new self-service analytics division; and unveiled the first five 'Watson Client Experience Centers' for client support and training, in the cities of Dublin, London, Melbourne, Sao Paulo and Singapore. More
Tokyo-based Research Panel Asia (RPA) has announced the launch of proprietary panels in Thailand and Malaysia. More
Business information veteran Dun & Bradstreet has announced a partnership with Lattice Engines, a provider of cloud-based predictive marketing and sales applications, promising clients the ability to identify the customer and prospects 'most ready to buy'. More
Kantar Media is to provide a proprietary audience measurement service for Malaysian Pay TV and radio group Astro. Launched next year, the new service will make use of Kantar Worldpanel's Malaysian household FMCG panel. More
Omnicom-owned brand and comms research specialist Hall & Partners has teamed up with the UK's IPA and America's 4A's to capture the ad industry's views on what makes great advertising. More
Kantar's telecoms purchasing and usage trend analysis division, Worldpanel ComTech has launched a new consumer panel in Russia; and has announced it is increasing its panel in China by 50% to 22,000 individuals. More
Twitter is donating $10m over the next five years to help The MIT Media Lab create a new division to explore how people use social media networks. More
Marketing automation specialist Marketo has launched a research center, which will combine insights drawn from its more than 3,300 customers with primary research conducted in collaboration with agencies and consultancies. More
In the US, location analytics firm PlaceIQ has partnered with multi-screen audience measurement specialist Rentrak to develop a new product called PIQ PrimeTime, combining location intelligence with television viewing data. More
Voice-of-customer specialist eDigitalResearch has partnered with analysis software firm Lexalytics, to develop a new real-time text analytics tool. More
In the US, product intelligence company Wizeline has added new 'market needs analysis' functionality to its core offer, to help companies determine the features of a product that are most likely to drive customer value. More
Kantar Media says it will launch the UK's first official metric for measuring Twitter TV audience engagement in mid-October. More
US-based survey and panel management software firm Kinesis Survey Technologies has enhanced its offer to add survey research options for users of in-store 'beaconing' for smartphones. More
In the UK, ethnographic and customer journey research specialist Siamack Salari has launched a new smartphone app called Journey HQ, to provide insight into customers' natural decision-making and buying patterns. More
US-based information and analytics firm IHS has launched a resource for global chemical pricing data, market intelligence and metrics. Supporting analysis will be provided in the form of four daily reports. More
US firm Federated Sample has spun off its Fulcrum sample management and exchange platform as an independent division. More
Data collection specialist OMR Globus has launched an online panel hosting, sampling and survey platform called Q One, which it says provides tools for every step in the data collection process, from initial quote to invoice. More
US-based fieldwork provider Schlesinger Associates has launched a new service to connect those seeking healthcare insights with 'world-class thought leaders'. More
Online news and content provider AOL has launched a targeting and analytics platform, helping advertisers and agencies make best use of TV ads to reach specific audiences. The new system will be integrated with AOL's data management platform ONE. More
Facebook has launched a cross-device user tracking ad product, based on the Atlas software it acquired from Microsoft earlier this year. Meanwhile Ello, a social network which spurns advertising, is reportedly adding as many as 35,000 new users an hour. More
Newcastle, UK-based Explain Research has teamed up with REALsafe Technologies, creator of the REALRIDER app, to launch what they describe as 'the industry's first dedicated online research panel of motorcycle users'. More
Palo Alto, California-based online shopping data app Slice has launched an analytics business, Slice Intelligence, which makes use of a panel of more than 2 million online shoppers. More
MR outsourcing company Cross-Tab Marketing Services has launched a process automation and project management tool called Promise, which it says can reduce project turnaround times by more than 40%. More
In New York, mobile engagement specialist Scanbuy has launched a behavior-driven targeting solution, based on consumers' mobile shopping interests and preferences. More
Creative video studio the Commotion Agency has rolled out an analytics service, to help clients measure the effectiveness of their online video campaigns. More
US-based consumer and retail tracking provider The NPD Group has launched a new wearables advisory service, led by Eddie Hold, Vice President of the firm's Connected Intelligence division. More
Advertising software and services specialist Telmar has launched a new tool called SurveyTime, allowing planners to pull data from multiple sources and convert it into presentations in real time. More
Decision science and data analytics firm Mu Sigma has launched an enterprise-level social media analytics solution, pitched at large organisations looking for a wide-ranging perspective of brand health and sentiment. More
In the UK, comScore has announced that its partnership developing metrics with the GSMA mobile operators' trade association is to terminate at the end of 2014. The digital measurement giant will shortly launch a new service called Mobile Metrix, working with cross-industry body UKOM. More
Tel Aviv, Israel-based emotion analytics specialist Beyond Verbal has raised $3.3m in new funding, simultaneously launching the Beyond Wellness API, which will enable app developers and wearable device makers to add emotion sensing capabilities to their offerings. More
Nielsen has announced plans to launch its Nielsen Social solutions - including Twitter TV Ratings - in Mexico in the first half of 2015. More
IBM has launched Watson Analytics, which provides access to natural language based predictive and visual analytics for business users. More
In the US, former Synovate exec Steve Wolf has launched a new multi-country research agency called Wisdom, Insight and Mojo, which aims to deliver contextual insight merged with cultural understanding and novel thinking. More
In the US, digital media specialist David Carberry has launched a digital marketing agency called Enradius, which will focus on geo-targeted marketing and behavioral data. More
Canadian public opinion polling and consumer research specialist Insights West has launched an online community, comprising 2,100 British Columbians of Chinese and South Asian ethnic descent. More
Consumer and sensory research specialist Product Perceptions has appointed former Marketing Sciences Board Director Andy Grout as a Consultant. More
Australian industry body The Readership Works says it has enhanced its 'emma' readership survey with the addition of social media data. More
US digital marketing agency and online buzz measurement specialist iCrossing has introduced an online tool called Responsive Audience Intelligence (ResponsiveAi), to deliver contextually relevant content based on anonymous audience data. More
In the US Gongos, Inc. has launched a third business unit, Arti|fact, to sit alongside primary research division Gongos Research and data sciences division O2 Integrated. The firm has appointed Amy Perifanos to lead the new unit and re-hired Brett Bridges as a Director. More
MRSS India has partnered with computer vision technology developer SensoMotoric Instruments (SMI) to integrate the latter's eye tracking solutions with its full service offer. More
Multi-screen measurement company Specific Media has added Kantar Media and Rentrak set top box (STB) data to its TV Audience Segments (TVAS) solution, to help advertisers with their audience targeting. More
In the US, business information and analysis specialist Neustar has introduced a new media intelligence service called AK Media Insights Pro, enabling brands and agencies to model and analyze their own media and audience data. More
Australian national airline Qantas has spun off a data marketing business, Red Planet, which will analyse data from the company's 10.1m Frequent Flyer loyalty program members and other sources, to offer targeted advertising and research to third party clients. More
US-based Information Services Group (ISG) has announced a partnership with cloud-based technology business management (TBM) software provider Apptio, allowing businesses rapid analysis of operational data to assess the performance of their IT functions and spend. More
UK television audience body BARB has announced the launch of a new measurement technique, developed with Kantar Media, for panellists' viewing on iPad and Android tablets. More
MR technology and services firm 20|20 Research has launched a virtual reality (VR) platform which simulates 'a multitude of consumer products and sensory experiences'. Participants don VR headsets to enter in-store environments or other locations such as restaurants, cruise ships, hotels or events. More
Survey and reporting software firm Confirmit has launched the Confirmit Panel App, which it says will allow clients to offer a 'seamless mobile experience' to participants in their research and customer panels. More
Digital ad specialist Adknowledge and emotion analytics firm Realeyes have agreed a global partnership, promising advertisers the chance to 'make better ads, put them in more effective places and more accurately analyse performance to improve future campaigns'. More
In New York, MR operations specialist Gazelle Global has announced the launch of a standalone online sample solution, GoSample! More
Online panel services provider Borderless Access has launched a proprietary community and panel management platform, Communisense, which it says will help clients understand and predict panelist behavior across recruitment, engagement, sampling and incentive management. More
Digital measurement specialist comScore has launched its MMX Multi-Platform and Mobile Metrix products in the Canadian market, providing for the first time what it calls 'a person-level view of Canadians' digital media footprint across platforms'. More
UK-based trend forecasting company WGSN has launched a service called Mindset, offering bespoke consumer insight, market strategy solutions and consultancy services to 'style-led' retailers, brands, designers and supply chains. More
Social media analytics company NetBase has introduced a new approach called 'Audience Marketing with micro[at]scale', segmenting and then targeting consumers based on their social media interactions and profile. More
Cross-screen data management solutions provider Krux has integrated IP geolocation technology from US firm Digital Element into its services, to help clients segment audiences, geographically target advertising, and localise web site content. More
Paper-based packaging company Smurfit Kappa and eye tracking specialist EyeSee have partnered to launch a new online tool, through which brand owners can test and understand the impact of shelf-ready packaging (SRP) in a virtual store environment. More
Indian medical fieldwork specialist Krea has today launched DIAB+, which it says provides access to 'the entire Diabetes ecosystem of India'. This includes access to diabetologists, endocrinologists, clinicians and hospital and laboratory decision makers. More
SaaS analytics provider GinzaMetrics has added a new feature, Audience Insights, to its enterprise marketing strategy & SEO platform, tracking competitors' web presence and discovering social networks, offsite content and audience data for competitor sites. More
Polling, research and strategic marketing firm Leger has opened a Travel Research division, and appointed Sheri Lambert to lead it as Head of Travel and Leisure market research operations in the US and Canada. More
Outsourcing specialist Capgemini has opened a digital innovation lab in Melbourne, Australia, where it will focus on developing innovations in social media, mobile, analytics, and cloud-based (SMAC) technologies. More
Visual analytics platform Curalate has launched a new tool called Like2Buy, to help brands attribute site traffic and purchases to items they have posted on photo-sharing social media site Instagram. More
In Texas, former Bank of America exec Tim Mahaffey has set up a brand strategy firm called Retail Passage, offering a platform for product developers and inventors to assess a product's retail potential. More
Kantar has partnered with US non-profit agency disABILITYincites to create what is described as the country's largest panel of consumers with disabilities. More
In the US, image-based social media site Pinterest has updated its analytics tool, to provide businesses with additional insights about their customers' interests. More
Boston-based customer engagement specialist BlueConic has added mobile app listening to its platform, to enable organizations to sync mobile customer data with customer data on the web. More
In Sydney, Australia, former Ipsos execs Peter Fairbrother and Veronica Mayne have launched an insights consultancy called Faster Horses, which will cover both the east and west coasts of Australia, while also reaching clients in the Asia Pacific region. More
In London, KPMG and Imperial College have partnered to create the 'KPMG Centre for Advanced Business Analytics', fuelled by a $20m investment from the management consulting giant. More
GfK is to launch a cross-media and cross-device measurement tool called the 'Crossmedia Visualizer', to help clients understand how individuals use their different devices. More
San Mateo, California-based mobile ad platform Opera Mediaworks has opened an Innovation Lab, with the aim of understanding how consumers will interact with their mobile devices in the future. More
Budapest-based social media insights specialist Replise has made its Mind Radar and Social Scan social media monitoring tools available through the online research 'app store' platform ZappiStore. More
Digital data collection specialist Research Now has launched a panel focusing on women's health - initially in Germany, with the US, Canada and the UK following rapidly. More
WPP-owned brand development and insight consultancy Added Value has introduced a tracking tool called Activator, which it says delivers 'future focused' brand guidance to clients. More
Research Now Healthcare has launched a Mental Health Panel, providing access to a targeted audience of over 350,000 panelists in the US and Canada who have been diagnosed with one or more of a list of conditions. More than 27,000 caregivers are also available. More
Emotion analytics specialist Affectiva has developed a 'simple and intuitive' metric linked to its Affdex facial recognition suite. The 'Affdex Score' and associated API allow clients to integrate data on emotional reaction to content into their existing systems. More
Former Ipsos and TNS MDs Steve Murphy and Yazid Jamian have launched a new agency called Green Zebras, in Kuala Lumpur, Malaysia. More
In the US, Trevor Testwuide and Alison Lohse, who previously worked at marketing intelligence firm Visual IQ, have launched Conversion Logic, a firm specialising in cross-platform video measurement. More
TNS has partnered with customer experience management (CEM) software firm Medallia, to provide a new offer to help organisations develop consumer-centric business strategies. More
In Australia, Roy Morgan Research has introduced a new metric to calculate the 'audience dollar value' (ADV) of newspapers, magazines, TV shows, radio stations and web sites across a range of consumer and business expenditure categories. More
London-based brand and comms research specialist Hall & Partners (H&P) has launched a new service called 'Video Selfies', to help capture real-time consumer feedback from its YourWord online community. More
In Texas, Tim Glowa and Garry Spinks have launched a full service MR and analytics firm called Bug Insights, offering a range of research methodologies such as focus groups, A/B testing, data mining and trade-off analysis. More
London-based online research 'app store' platform ZappiStore has commenced operations in Singapore and will open an office there in the first week of November. A Boston office will also be opened, later this month. More
In the US, recently launched full service agency Mizzouri has selected Franklin, Tennessee, south of Nashville, as the location for its new headquarters. More
US-based marketing personalization firm Sailthru has introduced a system allowing users to connect with consumers with interests similar to those of their existing high value customers, via Facebook Custom Audiences. More
A new service from Twitter promises advertisers the chance to choose their own definition of success, measure performance accordingly, and pay only for the specific results they have selected up-front. More
In the US, pharma research giant IMS Health has unveiled a cloud-based sales performance solution called Nexxus Mobile Sales. The product combines continuously updated industry and customer data with expert decision support tools for sales reps. More
In Singapore, Bharad Ramesh, formerly SE Asian Head of Trading and Partnerships at Publicis digital intelligence network VivaKi, has left to form his own company. eMVC aims to help marketers get more from digital media. More
Hollywood-based entertainment research start-up C4 has completed the acquisition of the assets of Motion Picture Group (MPG), which was shut down in controversial circumstances in June. C4 says it now has 20 staff and will grow to 45 in the next couple of months. More
San Francisco-based online ratings firm Quantcast has added a new feature, Audience Interests, to its Quantcast Measure product, making it 'the first free measurement tool to provide mobile app publishers with detailed insight into their audience's Web browsing behavior'. More
US-based fieldwork group Schlesinger Associates has teamed up with Interactive Video Productions LLC to offer EEG-based neuromarketing data collection during in-depth Interviews. The firm already has solutions for facial coding and biometrics labs. More
In the US, programmatic media-buying specialist ChoiceStream has launched cs.Console, an interactive dashboard and analytics portal for tracking live ad campaigns. More
Social media analytics specialist Visible Technologies has launched a set of geolocation tools which pinpoint specific locations and language segments for marketers wanting to target social media content. More
Two announcements from Ipsos: the Loyalty division has a new syndicated study providing benchmark data on consumers' views across 23 sectors in 30 countries; while Canada's Ipsos Reid will work with the country's Sporting Goods Association (CSGA) to track trends in equipment, clothing and participation. More
In Cold Spring, KY, USA, former Procter and Gamble exec Sarah Faulkner has launched her own consultancy providing insight-driven innovation and brand building services for consumer goods and services companies. More
TokenAds, which provides bespoke advertising solutions for web, social media and mobile games, has launched 'Woobi', a service delivering ads to gamers, tailored according to their profiles and general preferences and delivered at points in the game where they are likely to be receptive. More
Social media analytics firm Brandwatch has announced a new service called Brandwatch Twitter Hindsight, giving access to tweets from the microblogging site's arrival in 2006 right up to the present. More
Sony Music Entertainment has launched a survey called the 'Music India Segmentation Study', to help artists, marketers and brands understand the music consumption habits of consumers. More
Emerging markets specialist Borderless Access has launched new panels in Nigeria, Colombia and New Zealand - the last reflecting a new policy of adding panels giving access to 'niche segments within developed countries'. More
In Australia, industry body The Readership Works and agency partner Ipsos MediaCT have added geo-targeting capabilities to the emma cross-media newspaper and magazine readership survey, to help users with hyper-local marketing and media planning. More
GfK has added three more African countries to its annual 'GfK Roper Reports Worldwide' consumer trends study, allowing businesses to tailor their offerings to specific target markets, geographies and 'psychographic segments' within the continent. More
Ipsos' MediaCT division has launched an approach it calls PLSme!, to help media and content clients better understand audience behaviour, engagement and monetisation opportunities. More
UK-based full service provider BDRC has officially launched a digital research agency called Alligator Research, led by former Toluna director Suzy Hassan. More
In New York, media and entertainment giant NBCUniversal has formed an Advertising Sales Research and Strategy division, to be led by newly promoted EVP Katie Larkin. More
Ad technology firm Criteo has enhanced its platform to enable advertisers to target consumers with individually personalized ads in 'more than 130 countries.' More
In the US, text analytics specialist Synapsify has raised an additional $850k in growth funding, and has launched its first web-based 'virtual analyst' product, Synapsify Core. More
Nielsen has expanded its coverage to two new countries, Bolivia and Paraguay, and now has operations in nineteen Latin American states. More
In Tel Aviv, tech industry execs Steve Glanz, Jonathan Seidner and Ron Reiter have set up a multi-screen tracking company called Crosswise, offering a 'data only' cross-device identification solution for use exclusively by other ad tech companies. More
Marketron, which develops business software for the media industry, has launched a mobile ad targeting solution, allowing users to send relevant communications to consumers based on their exact location. More
In India, Nielsen/Kantar joint venture TAM Media Research has launched a mobile app called 'TAM India', which will provide subscribers with access to weekly top line television audience measurement (TAM) data on their iPhone, Android and Blackberry devices. More
Online research technology company uSamp has introduced a tool called Instant.ly Shelf Score, giving CPG manufacturers and retailers a measure of consumers' intent to purchase recently launched products. More
Online MR software company Confirmit has launched a new solution called 'Confirmit Genius' for text and social media analytics. More
Nielsen is integrating RDA Research's geoTribes segmentation tool into its Consumer and Media Insights (CMI) service, to provide a 360 degree view of the New Zealand consumer. More
London-based retail consultancy Footfall Analytics has developed a service which uses CCTV to gather data about customer behaviour in bricks and mortar retail sites. More
Nielsen has teamed up with marketing modelling specialist Pointlogic, to develop 'next-generation' media planning and inventory management solutions for ads across TV, online and mobile. More
Kantar Worldpanel has added to its new presence in Africa with the launch of a consumer panel in Egypt, covering both urban and rural areas and with the first data available in January 2015. More
Ogilvy & Mather has opened a third office for its behavioural sciences practice #ogilvychange, this time in Singapore. More
NYC-based digital ad management company Sizmek has unveiled a tool providing an integrated view of campaign performance measurement, integrating data from comScore's vCE and Nielsen's Online Campaign Ratings. More
Nashville, US-based 20|20 Research has launched Affdex Discovery Online, an adapted version of Affectiva's emotion insights tool, which it says will 'take facial coding literally anywhere there is a computer with a webcam and the Internet'. More
In the US, Phoenix Marketing International and boutique MR firm Small Business Research Center (SBRC) are to collaborate to develop new solutions, tools and models for the converged media, technology and communications market. More
San Francisco-based ad platform AdRoll has launched a self-serve Twitter-retargeting service, available through its dashboard. More
In Germany, four former senior GfK execs have founded Exevia, a new healthcare market research agency based in Nuremberg. The four are Norbert Schell, Ulrik Scheuermann, Andrea Gock and Roland Herterich. More
Tokyo-based Research Panel Asia (RPA) has partnered with mobile rewards platform YOYO Holdings to offer panel coverage in the Philippines and additional access to panellists across Indonesia. More
Online research technology company uSamp has introduced a new system called Instant.ly Concept Test (ICT), which it says will help consumer packaged goods brands and retailers screen new product ideas faster and more cost-effectively. More
UK audience research body BARB has announced plans to work with Ipsos MORI to trial the latter's Mediacell Tablet Peoplemeter, as part of an ongoing investigation into new techniques for collecting viewing data. More
UK-based digital PR agency Prompt has launched a social media division and service called Prompt Social, through which it will analyze online discussions and provide guidance relating to customers, competitors, and target audiences. More
Asia Market Development (AMD) has partnered with online community specialist Passenger to launch a research-based community called ECHO, comprising 4,000 consumers across China. More
In the UK, the Market Research Society (MRS) has launched a sugging/frugging hotline through which organisations and members of the public can report unsolicited calls which contravene its Code of Conduct. More
In the UK, WPP-owned Kantar Media has segmented data from its TGI consumer insight tool to make available a new range of pre-defined groups of consumers called TGI Standard Audiences, which can be used by advertisers to inform the programmatic trading and delivery of online advertising. More
Nielsen has launched a tool called Omni Channel, integrating its own data with that of e-Commerce giant Alibaba to provide clients with a combined view of Chinese consumers' online and off-line buying behavior. More
London-based child and family research specialist The Pineapple Lounge (TPL) has launched a new technique called KIDS-VISION, to help clients see the world from a child's perspective. More
The Futures Company has re-launched its US Yankelovich MONITOR, adding new content to provide what it describes as the first unified multicultural and general market consumer insight service in the marketplace. More
US-based pharma researcher Decision Resources Group (DRG) has enhanced its Marketrack medical technology tracker with purchase order data and pricing analysis, delivered through an interactive dashboard. More
UK-based agency SPA Future Thinking has launched a Financial Services practice comprising a team of ten staff, led by Research Director Annabelle Truscott. More
In the US, natural language processing specialist Attensity has received a patent for an unstructured sentiment analysis solution developed by its subsidiary Biz360. More
Kantar Media has rolled out its FishEye social media monitoring and analytics solutions to the Irish market. More
Chinese microblogging service Weibo has announced a partnership with Kantar-backed TV and radio audience measurement firm CSM Media Research, to develop a system for evaluating the impact of social media on TV audiences. More
A new research and business consulting firm, DelveInsight Business Research, has opened in New Delhi, focused on the healthcare sector. More
In South Africa, media monitoring specialist Tonya Khoury is launching a company called ROi Africa, offering technology for big content management and measurement, along with cross-media trend spotting. More
In the US, researchers at the Georgia Institute of Technology (Georgia Tech) have created a tool called Encore, to monitor the accessibility of web pages around the world, determine what's being blocked, and identify ways to get around restricted access. More
In the US, ad tech company Audience Partners has received a patent for proprietary technology allowing political campaigns to use voter registration records and other data to target digital advertising. More
Ad targeting and analytics technology firm Adelphic has partnered with location analytics specialist Factual, to offer location-based targeting to mobile users. More
Ogilvy Public Relations Australia has launched a proprietary measurement system called Impact4, which combines predictive analytics, statistical outcome modelling, and integrated search optimisation. More
Mobile display ad specialist Celtra has expanded its proprietary AdCreator tool, to provide viewability metrics across both in-app and mobile web environments. More
UK firm Product Perceptions has been acquired by one of its Directors, Yvonne Taylor. Founders Dominic Buck and Keith Greenhoff will retain a financial interest in the business following the buy-out, but have also set up a new firm called Sensometrica. More
TNS has launched an 'express' screening tool, to enable businesses to determine in less than 24 hours whether a new product idea will drive business growth. More
In Sydney, Australia, ethnography and qual specialist Charlie Cochrane has set up a new research consultancy called Jump the Fence, which he says will 'challenge the notion' that consumer psychology determines brand and buying motivation. More
In the UK, two former Lancaster University researchers have launched a language analysis service for marketers, called Relative Insight. Their technology was originally developed to help catch criminals through the analysis of the language they used in their online conversations. More
Global marcoms network Publicis Groupe has set up a new digital agency called ROAR, offering a full range of user experience, strategy, creative, media and analytics services. More
North of England-based online panel firm ResearchBods has opened its first overseas office near Melbourne, Australia; and appointed David Gibbs to lead it. More
Washington, DC-based polling firm Greenberg Quinlan Rosner (GQR) has partnered with Canadian public affairs strategist Don Guy to open an office in Toronto. More
Former Ipsos Country Manager Enrique Domingo has set up a new agency in Madrid called Dialogs&Beyond. The firm's offer will include mobile research, applied neuroscience techniques, marketing and innovation services, and ad effectiveness understanding. More
Knowledge management and data visualisation specialist Data Liberation has announced the launch of Embrace, a bespoke interactive knowledge management system combining 'multiple and complex' data sources. More
Australian agency I-view has appointed John Leahy as Commercial Director, responsible for the implementation of its commercial strategy. More
Tokyo-based Research Panel Asia (RPA) has added another Asian panel, this time in Singapore. More
Self-regulatory group the Digital Advertising Alliance (DAA) has developed an app and a mobile-optimized version of its existing desktop choice tool, to enable consumers to decide how and whether they receive targeted advertising on their mobile devices. More
Search giant Yahoo! has received Media Rating Council (MRC) accreditation for its 'Prime View' ad impression viewability methodology, which the firm says ensures that advertisers only pay for display ads that people actually see. More
Brand and comms research specialist Hall & Partners has partnered with tech firm Simudyne to launch a new predictive modelling and simulation tool called Avatar, through which businesses can forecast the areas that will impact most on their brands' futures. More
US-based social media analytics specialist newBrandAnalytics (nBA) has introduced a cloud-based tool called Pulse, to provide clients with minute-by-minute real-time data on trending topics and conversations that impact their brand and product perception. More
In Hollywood, former OTX and MPG Chief Executive Vincent Bruzzese is heading up a new entertainment research firm, C4, with the backing of three film producers. The move closely follows the closure of MPG, many of whose staff are joining the new company. More
In the US Ingredion Incorporated, which provides ingredient solutions to a variety of industries, has launched three 'Idea Labs' innovation centers, focused on using consumer-centric methods to create 'innovative, profitable products'. Twenty-one other Labs are planned across the world this year. More
YouGov has launched a 'next day GB omnibus service', with a sample of 2,000 adults, running each day at noon and promising results by 4pm the following day. The firm says it is 'the only such offer of its kind in the sector'. More
Independent San Francisco-based TV station KTSF has become the first to have TV viewing via mobiles added into its ratings figures courtesy of Nielsen's SDK and its recent deal with tech firm Syncbak. More
Nielsen has announced an enhanced version of its Homescan consumer purchase panel. Homescan Premium taps the company's proprietary platforms and methods 'to create a million plus consumer panel', and promises unique in-depth analysis of consumer purchase behavior. More
Kantar Health has launched PINNAKLE, billed as an integrated, holistic brand marketing solution helping pharma companies maximise the success of their brands and tap into 'unrealized brand opportunity'. More
Denver-based Lehman Gates Executive Search has launched a specialist predictive analytics recruitment firm, Business Intelligence Recruiting Group (BIRG). More
In the US, travel-based IT solutions firm Cubic Transportation Systems (CTS) has set up a new subsidiary called Urban Insights Associates, which uses big data and predictive analytics software to help public transportation agencies improve the operations of their transit networks. More
Cello's social media intelligence division Pulsar has launched a customer care and publishing platform called FLOW and a social media enterprise analytics tool called TEAM. More
Australian industry body The Readership Works has enhanced its 'emma' readership survey with the addition of a new engagement metric, designed to demonstrate a reader's unique relationship with specific printed newspapers - including regional dailies - and magazines. More
Tokyo-based Research Panel Asia (RPA) has launched an Indonesian panel, accessed through its recently launched online SOP platform. More
WPP-owned firm The Data Alliance has partnered with location analytics specialist Factual, giving WPP group companies access to data that maps the known location of mobile phones to physical places, including more than 65 million businesses in 50 countries. More
US-based Lieberman Research Worldwide has integrated Beyond Verbal's emotion analytics technology with the services of its Pragmatic Brain Science Institute, which fuses traditional research techniques and new approaches to provide a holistic understanding of consumers. More
US-based online community specialist Passenger has launched the 'FUEL Community Engine', a platform designed to nurture dialogue with community members, clients and employees. More
Former Google Advertising Research Director Gunnard Johnson has joined digital media software specialist Centro as Senior Vice President of Data and Analytics, tasked with creating a new division focused on audience measurement and advanced analytics solutions. More
Tokyo-based Research Panel Asia (RPA) has launched a Vietnam panel, accessed through its recently launched online SOP platform. More
WPP-owned Kantar Media has rolled out its TGI (Target Group Index) consumer insights business in the US. More
Facebook has announced that it will begin tracking users' behaviour on other web sites as well as its own, in order to target advertising more effectively. An opt-out will be available, in addition to the option to see why an ad has been served, and to edit one's own advertising profile. More
In Australia, marketing and sales services company Crossmark has launched Shopper Republic, a specialist shopper marketing division focused on global insights and 'deep retailer collaboration'. More
US full service agency CMI has launched a tool called yPrescribe, to help users understand why physicians are prescribing one brand over another, and whether specific brands are even being considered. More
GfK has launched a tool called MarketBuilder, which it says puts actual consumer behavior - as opposed to stated intentions - at the center of measuring innovation performance. More
In the US, mystery shopping app provider Mobee has launched a retail intelligence dashboard, using crowdsourced data to help users assess their in-store product and marketing performance. More
Digital video ad network CScreens has launched a new eye tracking tool to measure who is looking at advertising across multiple outdoor formats, such as billboards, and ads at events and in pubs. More
Online behavioral analysis firm WibiData has launched a new platform called WibiRetail, to enable retailers to personalize 'every' interaction with their customers in real-time. More
Ipsos and Warsaw-based consumer neuroscience specialist NEUROHM have announced an upgrade of the IRT system, which probes unconscious consumer associations and perceptions, and assesses their impact. NEUROHM will also now act as Ipsos' primary partner for IRT roll out. More
Apple has hinted that its forthcoming iOS 8 operating system may make it impossible for analytics companies to track iPhone and iPad users in (real-world) retail stores. More
Former TNS exec James Fergusson has launched a mobile and digital insights agency, Mobile Digital Indaba (MDI), based in Melbourne, Australia and already with offices in Singapore and Cape Town, South Africa. More
UK-based insurance specialist Litmus Analysis has recruited Robin Dicks as a Partner for a new market research and analysis venture, Litmus Research Associates. More
US-based retail price comparison and online ad service Shopzilla is combining its AisleA and BizRate Insights services along with other elements in its portfolio into a new division, which will take the name Connexity from the media buying platform is acquired earlier this year. More
US firm Metrostudy, part of the Hanley Wood group, has launched Builder Insight, a GPS-enabled housing intelligence program giving access to research and market analysis for builders on the go. More
This week sees the launch of the 'first ever' overnight television ratings service in a number of African markets. Mobile survey platform GeoPoll will bring the data to countries including Ghana, Kenya, Nigeria, Tanzania and Uganda in time for the viewing and advertising bonanza of the World Cup. More
California-based ThinkNow Research has launched an online Spanish language ad testing platform, assessing 15- and 30-second television ads and linked to a normative database. More
In the US, analysis provider WCG and the Health Data Consortium (HDC) have announced a partnership to track and analyse health data conversations on digital media. The deal will offer the latter's members and users greater understanding of current perceptions and trends, using real-time data. More
Mobile survey technology provider OnePoint Global is launching an app giving researchers access to regular mobile survey ideas from around the world. More
UK firm The Transport Research Laboratory (TRL) has partnered with Dutch consulting engineer Fugro, integrating its own survey and consultancy services with Fugro's data on highway condition and construction for the benefit of global clients. More
Former Stopgap recruiters Kathy King and Janet Chambers have launched their own recruitment agency, Sparkle, which will work on permanent and freelance market research and insight roles at all levels. More
Tokyo-based Research Panel Asia (RPA) has launched a Hong Kong panel, to strengthen its reach across the Asia Pacific region. More
UK-based research and consulting firm Populus has launched a 'Future Parliament Panel', comprising a group of MPs who are considered well placed to retain their seats at the 2015 general election, combined with candidates hoping to win new seats. More
Social media and text analytics specialist Texifter has entered a strategic partnership with DIY research firm SurveyMonkey, helping the latter's users get to grips with verbatim-heavy survey responses. More
UK-based Swift Research and Ireland's Amárach Research have joined forces to create a new research tool for food and drink producers. More
California-based research tech firm Decipher has added a new Sample and Panel API into its research and reporting platform, Beacon, allowing users to integrate panelist data from their own databases and other sources. More
User Experience (UX) specialist AnswerLab has launched UXimpact, a solution for improving user experience of digital properties and measuring the resulting business impact. More
In the US, Nielsen is increasing the size of its local television sample in fifteen Local People Meter markets, to increase the stability of the ratings and improve representation of hard-to-reach demographics. More
Multi-screen measurement specialist Rentrak has partnered with Republican-focused online advertising, fundraising, e-mail marketing, and data management firm Targeted Victory, to target likely voters based on their off-line viewing habits. More
US marketing and communications specialist HCD Research has partnered with kids and families research, brand and product innovation firm PlayCollective, to provide a specialist service for clients targeting flavour and fragrance products at children and parents. More
Online sampling and technology company uSamp has launched two new products - Mobile In-Home and Mobile In-Store - to allow real-time access to consumers in these two very different contexts. More
In the UK, Jim Easton, former CEO of customer and market insight specialist AMR International, has launched a new consulting firm, Plural Strategy Group, focusing on media, events, agribusiness and software markets. More
UK agency Bonamy Finch has launched a free app, 'SigTester', allowing a rapid assessment of whether results are statistically significant. It can also be used to estimate confidence intervals and sample size requirements. More
US-based market research firm ORI has launched an event evaluation tool, Audience Insights, which combines expert analysis with feedback questionnaires and social media monitoring. More
Technology publisher IDG Enterprise is expanding its Premium Data Services suite, to allow segmentation and targeting of tech decision-makers using a combination of its own and third-party data. Farrah Forbes has been promoted to lead the firm's data strategy. More
Facebook and advertising giant Publicis have reportedly agreed a c.$500m multi-year partnership, to develop ad targeting and measurement products - including the integration of Facebook's data into Publicis' media and mix modeling platform. More
Ipsos' MediaCT division, which specialises in measuring how consumers use and respond to media across different platforms, has opened a Data Science Hub in London. The new initiative is led by Neil Farrer, who takes on the role of Chief Data Science Officer. More
US-based fieldwork group Schlesinger Associates has integrated Affectiva's Affdex Discovery facial coding tool into its portfolio of qualitative services, having itself helped to adapt the tool for moderator use in focus groups. More
In the US, polling and real-time insights platform CivicScience has rolled out a new forecasting methodology called 'Expectation Science', to help make predictions about consumer markets and media consumption. More
Digital audience profiling specialist Effective Measure has launched a tool called EM Mobile, to provide businesses with better understanding of their mobile users, and a mobile and tablet app through which clients can gain real-time access to their survey and campaign-related data. More
Asian market research consultancy ABN Impact is launching an office in Shanghai, China, and has appointed Stephane Courqueux as its Managing Director. The company says it aims to set up offices 'throughout Asia in the near future'. More
Adobe has upgraded its Media Optimizer platform to include new predictive modeling algorithms helping clients optimize campaigns in real-time across search, social media and display. More
Kantar is reportedly working with London-based software firm Onzo Ltd to investigate ways of gathering and analysing smart meter data on household energy use. More
Customer data pioneer dunnhumby has teamed up with BSkyB's customer intelligence business Sky IQ to what the firms describe as 'the largest panel of viewing and shopping insight in the UK', offering clients new ad targeting possibilities. More
US researcher Michael Kassab has announced the launch of a new MR firm, ConsumerDNA, following the acquisition of the assets of Savitz Research Solutions, the firm he has led for sixteen of the last 30 years. Savitz' office in Richardson, Texas will form the headquarters of the new company. More
Kantar has completed its upgrade of the Indian MarketPulse consumer panel, first announced last year, and have rebranded it as Kantar Worldpanel. The panel is operated jointly by the Kantar Worldpanel division and sister agency IMRB International. More
Cello's Health Insight division has launched two new mobile apps designed to provide richer, more relevant quant and qual data. Respondents including patients, healthcare professionals, payors and pharma field forces can include images and record videos as part of their feedback. More
Facebook has launched a new tool called Audience Insights, as part of its Ads Manager service, offering marketers help in tailoring their messages to current and potential customers across its network. More
In the US, online research specialist iModerate has expanded its research suite to offer its clients full-service, private bulletin boards, powered by its proprietary cognitive framework ThoughtPath. More
MR agency nQuire and Chinese mobile crowdsourcing company Weichaishi have launched their recently announced mobile panel under the name 'CrowdSurvey'; and published its first weekly report, 'China Buys'. More
US-based emotion measurement specialist Affectiva has introduced a new facial coding solution called Affdex Discovery, to enable researchers to gather key emotion insights from consumers in a qualitative study. More
US-based analytics provider Symphony Health Solutions has launched a service providing weekly views of pharmaceutical sales and prescription activity, which it claims is the 'first' weekly audit of US institutional sales and overall market activity. More
In the UK, youth brand and marketing specialist Steve Reece has launched a consumer research agency called Kids Brand Insight, offering qualitative research for the toy, gaming and children's entertainment sectors. More
UK-based Cello's Health division has launched a product called FutureScope, to help clients understand likely future market dynamics and customer needs within each therapy area. More
Search engine giant Yahoo! and digital measurement specialist comScore have announced a partnership to provide advertisers with TV-comparable metrics for online video, display and mobile ad campaigns on Yahoo!'s ad networks. More
GfK has begun capturing sales data for parasiticides - such as dog and cat flea powders - from its US POS (point-of-sale) panel. The panel represents more than 11,000 retail pet outlets, including superstores, small and regional chains, and independent shops. More
San Diego, California-based gaming and app measurement provider Apmetrix has added 40 new data sources to its real-time analytics platform, including data from comScore, Flurry, Facebook, Google Analytics, Tumblr, Yahoo! and YouTube. More
Medical MR firm Field Scope International has expanded its panel of registered Nurses, and now has access to over 5000 across the UK and 'similar figures' in the other big four EU nations. More
Facebook is enhancing its Lookalike Audiences tool, launched a year ago, to allow advertisers to create lookalikes based on their site visitors, app users or Facebook fans. More
Nielsen and The NPD Group have signed an agreement to produce a quarterly US Beauty Cross Channel Monitor, providing a 'comprehensive view' of the US beauty market. More
Food, drink and consumer goods specialist MMR is launching a DIY packaging research tool called Impackt Lite, via the online research 'app store' platform, ZappiStore. More
Amazon.com subsidiary Alexa has re-launched its web analytics service, providing marketers and site owners with benchmarking, competitive intelligence, SEO, and on-site analysis capabilities. More
Ben Werzinger, the co-founder of online research community specialist PluggedIN, has launched a new full-service research firm called MoveMR, which will specialize in mobile qualitative approaches including digital focus groups, mobile interviews and mobile ethnography. More
In Melbourne, Australia, former GfK Blue Moon exec Mark George has set up a new insights consultancy called Quirk. More
Emerging markets specialist Borderless Access has extended its presence in Asia through the launch of a 20,000 member consumer panel in the Philippines. More
eCGlobal Solutions - which provides online communities and panels across Latin America - has launched a DIY research platform called eCInstant, providing access to millions of online consumers across the region. More
Nielsen is in the 'final stages' of testing for the expansion of its Online Campaign Ratings product to mobile. The new service is scheduled for launch in the summer. More
Social media research and communities specialist Ipsos SMX (Social Media Exchange) has launched a web app called 'Socialized Research Platform Mobile', which it says will give members a new way to view optimized content, and provide access to insights on any device. More
US firm Preact has announced its official launch, helped by a $4.6m Series A round of funding. The firm offers a proprietary service using behavioral science, machine learning and big data analytics to help software companies increase customer spend and reduce churn. More
In Singapore three senior execs, Jasal Shah, Shogo Nakazato and Masaaki Nomiya have this week announced the official launch of Union Panels, an alliance of online research panel providers. More
Six companies including researcher / analysts IRI and Rentrak have formed a consortium running a cross-industry study to drive thought leadership and best practice in marketing to Hispanics. More
In the US, WPP's Kantar Media has launched an initiative which uses its subscription-only media planning platform, SRDS.com, to help advertisers find and buy suitable digital media slots for their campaigns. More
Online community and survey technology provider Toluna is integrating BrainJuicer's proprietary emotion measure FaceTrace into its global survey platform. The upgrade will allow clients to gauge emotional reactions to stimuli such as products, web sites, packaging and ads. More
Digital measurement specialist comScore is making brand metrics for mobile ad campaigns available through two new tools, validated Campaign Essentials Mobile (vCE Mobile) and validated Media Essentials Mobile (vME Mobile). More
ForeSee Results founder Larry Freed and a number of his former exec team have launched a new company called 2nd Stage Partners, advising recently launched companies on how to grow. More
Gurgaon, India-based MR agency Orchidea Research has appointed two execs in Chicago: Navneet Singh Virk as Director Survey Solutions and Nitin Sharma as Global Director Survey Solutions. The firm has also launched a new survey platform. More
Omnicom-owned customer intelligence specialist Targetbase has partnered with advisory firm Customer Helix to launch a new consultancy called 'Targetbase Element', with the aim of helping clients put customers at the center of their businesses. More
In the UK, Tesco has rolled out PriceStrat software created by US company KSS Retail, across the organisation, offering buyers and category planners analytical tools to help plan consumer offers and assess their likely impact. More
In the US, Civis Analytics - which was launched last year by President Obama's former Chief Analytics Officer - is integrating its predictive targeting capabilities with Rentrak's local television ratings, to provide insights into corporate and political ad campaigns. More
US cable TV company Viacom and social media insight provider Mass Relevance have jointly launched a new tool called 'EchoGraph', to track and analyse social media activity for advertisers. More
US marketing consultancy Priority Metrics Group (PMG) has set up a research division called Xperience, to help healthcare professionals measure and analyse data from patient experience surveys. More
US-based digital video ad services firm BrightRoll has added Moat's video viewability measurement solution to its platform, to help clients optimize their video ad campaigns. More
UK-based behavioural insights firm Beyond Analysis has appointed Sophie Neary as Group Chief Commercial Officer, responsible for taking the business from a consultancy-led to a product-focused enterprise with the launch of its new DIY 'Quick & Easy' insight platform. More
Policy and strategy consultancy ComRes has launched a number of new services in preparation for May's European Parliament elections and next year's UK general election. More
Paris-based mobile ad platform MobPartner has launched a new service to enable retailers to measure how mobile communications influence in-store sales and traffic. More
In Mumbai, full service agency MRSS India and Frankfurt-based Scent Analysis have formed a joint venture called SA#M, which will provide a multi-sensory research platform for projects in all areas of product and concept development. More
In the US, product intelligence firm Wizeline has launched out of beta, with a self-serve platform enabling companies to collect and process disparate sources of data to understand the market potential of proposed new products. More
Marcoms giant WPP has launched a global Government & Public Sector Practice to drive 'excellence' in government communications. The new initiative is led by Dr Michelle Harrison, who is also CEO of the group's TNS BMRB agency. More
Online data collection agency AskingCanadians has expanded its business into the US with the launch of AskingAmericans, offering access to more than ten million consumers. More
Video analytics firm Vidiro, ebook consumption and reader behaviour specialist Jellybooks, and GPS-driven retail offer app Tempster are among the winners of the 'Digital Innovation' competition organised by government-funded IC Tomorrow. Winners receive funding and mentoring. More
Millward Brown has launched Link for Apps, an extension of its long-established ad evaluation tool Link, available initially in the US and Canada and promising to help marketers understand the impact of mobile apps on brands. More
Nielsen has announced the completion of a Proof Of Concept study in partnership with CBS, on the 'power of combining media buys for major advertising campaigns'; and separately the integration by media technology company Syncbak of its Software Development Kit (SDK). More
European online specialist InSites Consulting is extending its moderator network in Asia Pacific and has agreed a long-term strategic partnership with Sydney-based boutique agency Direction First. More
Australian media giant Nine Entertainment is launching a new data services firm called Tipstone, to be launched in July through Nine's digital media agency Mi9. More
In the US, brand strategist The Beauty Company has spun off its consumer research and beauty product testing division into a separate firm called The Benchmarking Company, which also houses the consumer PinkPanel. More
London-based technology and design company Iconeme has launched a product called VM Beacon, which enables shop mannequins to transmit information to shoppers' smartphones about the clothes on display, and meanwhile collect data about these consumers. More
Washington DC-based voter targeting digital ad firm CampaignGrid is adding a mobile capability, allowing clients to target registered voters with video and display ads on mobile browsers and in apps on their smartphones and tablets. More
Kantar's online specialist Lightspeed GMI has launched a service called Survey Cycle, which combines its research design and project management skills with Google Consumer Surveys, to deliver 'micro surveys' comprising ten questions or fewer. More
US-based Federated Sample has launched a new tool called Fulcrum Bid Manager, allowing users of the firm's Fulcrum Exchange to manage, track and centralize the online sample procurement process through one platform. More
In the Middle East, online social media rewards platform Rewardcraze has introduced a portfolio of online research services, including data collection and survey programming, along with new consumer and business panels. More
US data collection firm Focus Pointe Global has expanded its online division Focus Pointe Online, led by MD of Online Research Wally Balden. More
Mark Lasbury and Sarah Jones, former employees of Nottingham-based JRA Research, have launched a new agency called ampersand research. More
Digital measurement specialist comScore has launched a multi-platform audience metric for use across desktop computers, smartphones and tablets. More
Innovation and forecasting business Ipsos InnoQuest has launched a new methodology called the 'Insight Accelerator', allowing marketers to test innovations and ideas through a process that takes just two days. More
Kantar and Twitter have strengthened their global partnership with a five-year agreement under the program name 'Data of Now', and will collaborate on new research products. In addition, the firms' 'social TV' ratings and analytics will be extended to new regions in Asia, Africa and Europe. More
Nielsen has extended its partnership with digital ad intelligence firm Integral Ad Science for an international roll-out of viewability measurement within its Online Campaign Ratings. Separately, Nielsen has announced it will raise around $750m from a note issue, in order to reduce debt. More
In the US, GfK MRI has launched a new set of 44 consumer segments based on its data on consumers' off-line activities and attitudes, for use in online ad targeting. The launch involves deals with three online data management platforms (DMPs), BlueKai, eXelate and Lotame. More
Online MR software company Confirmit has introduced a customer engagement solution called the SmartHub, through which businesses can capture, analyse and respond to customer and market feedback across multiple channels and sources in real-time. More
Dubai-based 42 market research, a specialist in full service online research for healthcare clients, is adding a panel in The Philippines. More
In the US, shopper insight specialist Nielsen Catalina Solutions (NCS) has teamed up with Nielsen Audio (formerly Arbitron) to launch what the firms describe as the first single-source measurement approach built for the radio industry. More
The Independent newspaper's parent company ESI Media has awarded brand tracking specialist Nepa the contract to co-create a consumer panel called indyViews, which will provide a platform for readers around the UK to air their views. More
Netherlands-based online research and marketing analytics firm MetrixLab has launched a big data joint venture with marketing intelligence experts Edwin Kooge and Natasha Walk. More
App developer Mobile Cloud Labs has been granted a patent for technology which enables advertisers to track mobile device users via time of day and location data, and send them targeted messages. More
US company Precision Opinion, which provides market research field services to the entertainment industry and political polling for the government, has opened a mobile division, Turning Point Research, at its headquarters in Las Vegas. More
Mobile ad targeting specialist Flurry has partnered with Research Now to build a panel and behavioural data set on mobile consumers, through which marketers will be able to target defined audiences. More
Choozle, a targeted, real-time advertising platform powered by audience insights, has closed a $1.8m seed round of financing, for use in expanding its team and rolling out its product. More
Chinese mobile crowdsourcing company Wei Chai Shi and market research agency nQuire have partnered to create what they describe as China's largest mobile research panel, along with a DIY tool offering researchers immediate responses. More
Online community and survey technology provider Toluna has launched an automated survey tool called PowerPosition, promising fast-turnaround insights into positioning and communications. More
St Louis-based Q&A specialist Answers Corporation has launched a product review platform called Shopper Ratings, to enable brands and retailers to tap into feedback from their customers. More
In the US, WPP-owned online specialist Lightspeed GMI has introduced a social media intelligence solution called Context, allowing clients to profile and survey existing consumer segments 'through a social lens'. More
In the US, trend analyst Bottlenose has partnered with broadcast intelligence company Critical Mention, to deliver a combined view of real-time trends across TV, radio, social media platforms, online news and blogs. More
Hispanic-owned full-service marketing agency Lopez Negrete Communications has opened a Social Media Intelligence Center at its Houston headquarters, to enable its teams to monitor and analyse real-time social media conversations on behalf of clients. More
In the US, online research community builder Communispace has launched a new business unit dedicated to healthcare clients; and has named VP Corey Schwartz as its Managing Director. The firm says more such 'sub-brand' launches may be in the pipeline. More
Social media analyst Pick1 and DIY survey firm SurveyMonkey are integrating services to allow customers a simple way to collect and analyse survey respondents' social media data. More
Dublin-based RED C Research has launched a new online omnibus called RED Line, which enables users to ask questions in Ireland, the UK, or both markets together. More
IC Tomorrow - which is part of the UK government-funded Technology Strategy Board - is launching a 'data innovation' contest, offering five small companies the chance to win up to £25k each for ideas which will help businesses extract value from data. More
uSamp co-founders Matt Dusig and Gregg Lavin have launched a new firm called Innovate, which they say will 'pinpoint' global panelists on demand and deliver sample via connected APIs. More
In the UK, Chancellor George Osborne has announced funding of £42 million over five years for a new institute dedicated to ensuring Britain 'leads the way' in the use of big data, named after Second World War codebreaker and computing pioneer Alan Turing. More
Nielsen has announced that it will launch its Twitter TV solutions in Australia in the second half of this year, capturing and analysing chat on the social network as it relates to specific television programmes. More
Online sampling specialist uSamp is launching a system called 'Adaptive Profiling', which involves asking questions to panellists based on their correlated attributes. The firm claims this will reduce the total number of profile questions asked by half, while doubling completion rates. More
Technology industry execs Barry O'Sullivan, Joe Smyth and Dan Arra have set up a platform called Altocloud, which uses analytics and machine learning to produce personalized customer communications. The firm has bases in Galway, Ireland and Silicon Valley, USA. More
In Columbus, Ohio, Wilson RMS co-founder Dave Wilson has launched a new agency called gearDigital, to offer businesses consumer data-driven insights across a range of marketing platforms. More
In the UK, location analytics technology TagBeacons has been launched in a south coast shopping centre. The tool will allow the centre's retailers to deliver targeted ads and discount offers to their shoppers' mobile phones. More
Multi-platform eye tracking software firm The Eye Tribe has introduced a cloud-based platform called EyeProof, allowing users to collect and analyse data on where people look on a web site or ad, from multiple devices and locations simultaneously. More
Former GMI/Lightspeed operations exec Mitra Asilzadeh has set up a new firm called Smart Outsourcing and Consultancy (SOC), providing online market research, survey programming and data analytics services, along with sample procurement via specialised panel companies. More
Ipsos Healthcare has extended its Molecular Diagnostics (MDx) portfolio to Japan and Australia, where it will initially focus on oncology, with other therapy areas to be rolled out in the coming months. More
Online sampling and technology company uSamp is to move to a fully open application programming interface (API) platform called SampleCORE, allowing clients to gather richer insights from sample - including traditional profile, social, behavioral and geo-location information. More
US-based natural language business intelligence (BI) specialist DataRPM has closed a $5.1m Series A funding round, which it will use to accelerate global roll out of its 'cognitive BI' platform. More
OfficeReports, a data analysis and reporting overlay within Microsoft Office, has now been extended to integrate directly with DIY platform SurveyMonkey. More
Data collection and sampling solutions provider SSI has launched a business research panel called 'Miles for Thoughts', open to members of the Free Spirit loyalty program run by its new partner, Spirit Airlines. More
Screen metrics specialist Rentrak has partnered with data and technology provider i360 to provide insights into 'pro-free-market' political audiences, and help Republican and conservative organizations develop more effective campaign strategies. More
Digital ad management company Sizmek has received Media Rating Council (MRC) accreditation for its 'viewable impression' verification metric, which determines whether a web site viewer actually had an opportunity to see an ad as the advertiser intended. More
Australian outdoor media company Adshel has launched a Strategic Integration (SI) Division and recruited media strategist Charlotte Vente to lead it. More
Recently-rebranded London-based mobile research technology specialist Lumi has announced the launch of Lumi Say, a new DIY mobile survey app which extends the existing Lumi SURVEY platform. More
San Diego-based facial analysis firm Emotient has announced a $6 million Series B round of funding, along with the launch of new 'glassware', using the camera of Google Glass to measure wearers' emotions. More
US marketing and communications specialist HCD Research has introduced a cognitive and neuromarketing metrics solution, which links tools such as facial electromyography and galvanic skin response with eye tracking and qual and quant research. More
Consumer specialist The NPD Group has partnered with Nielsen to introduce a new data and analytics service looking at the market for school and office supplies. More
Media intelligence and monitoring specialist Gorkana Group has launched a real-time DIY survey solution for use in PR surveys, crisis monitoring, 'newsjacking' and KPI tracking. More
Digital audience measurement specialist comScore has rolled out its MMX Multi-Platform tool in Spain, to provide unduplicated accounting of audience size and demographics across multiple devices. More
In the US, marcoms agency Pavone has spun off its 'Food Trends' report into a separate food and beverage industry business called quench, focused on changes in consumer preferences, shopper marketing insights, and developments in technology and media consumption. More
In the US, online video ad targeting specialist Videology is to integrate Nielsen TV data into its platform, to help marketers plan and measure campaigns running across both linear television and online video. More
Innovation and forecasting specialist Ipsos InnoQuest has launched a new service to test ideas and deliver a snapshot of quantitative consumer feedback in around eighteen hours. More
US-based data collection agency MRops has moved to a purpose-built office in Sheung Wan, Hong Kong, to make space for its twenty full-time staff, and its 'Executive Interviewing Center' which houses 50 interviewers. The company has also made several new hires in the city. More
Emerging markets specialist Borderless Access has extended its coverage in Latin America with the launch of a new consumer panel in Chile. Seven more emerging markets are targeted for launch this year. More
UK-based researcher Vision One has launched an 'ultra-quick' mobile phone survey service called Lightning. More
The Financial Times has agreed to publish monthly polling updates conducted by UK research and consulting firm Populus, in the run-up to next year's general election. More
TNS Baltic has announced plans to enhance its existing Television Audience Measurement services in Estonia, Latvia and Lithuania over the next four years. They include new measurement technology to replace the current Eurometers; larger panels; and enhanced processing systems. More
ORC International has re-located its Singapore office to bigger premises in preparation for the launch of its new Strategy Research practice, which will focus on helping businesses drive organizational growth across the Asia Pacific region. More
US-based cloud software firm Citrix has introduced a big data tool called ByteMobile Insight, to provide mobile operators with intelligence about consumer data usage. More
In the US, on-demand online community specialist GutCheck has introduced a multi-language version of its consumer insights solution, supporting sixteen markets and with eight new languages. More
In the US, Ipsos MediaCT and comScore have introduced a new cross-media planning tool which combines the Ipsos Affluent Survey with comScore Media Metrix data, in order to understand how affluent audiences access media across channels. More
Leeds-based MR agency Swift Research has partnered with Amarach Research in Dublin, to launch a low-cost omnibus-type service called 'Ten-4-Ten'. The package allows clients to add ten 'key' questions to a nationwide consumer survey and also run four focus groups. More
In Chennai, India, former Krea exec Arindam Bhattacharya has set up a new firm called ResearchSuite Technologies, offering survey programming, translations and data analytics solutions. More
Millward Brown is releasing a DIY version of eStatic, its copy-testing solution for print and outdoor advertising, available via market research 'app store' ZappiStore. More
Digital measurement giant comScore has announced a partnership with enterprise data firm Acxiom, aimed at enhancing and accelerating their respective audience reporting and multi-channel marketing offers. More
Indian healthcare and medical fieldwork specialist Krea has launched a new service, ONCO+, based around a panel of 3,000 of the country's oncologists. More
MR outsourcing firm Cross-Tab has announced the commercial launch of its multi-device reporting and data analysis package Analyzer, part of the Cross-Tab Optimizer Suite operating system (ctOS). More
In the US, marketing and research expert Kimberly Bonniksen and finance and consulting veteran David Grzan have teamed up to launch KlarosKonsulting, whose services will include market research, branding, sales optimisation and digital marketing. More
Facebook says it is rolling out its improved Core Audiences targeting feature built into all its ad buying interfaces. Worldwide users can target by location, demographics, interests and behavior, whilst in the US marketers will also find the firm's Partner Categories added to the Ads Create Tool. More
UK-based research firm SPA Future Thinking has introduced a new brand performance tracking tool called BrandBox, which includes a measure of the influence of 'Connectors' or advocates. More
Palo Alto, CA-based DIY research specialist SurveyMonkey has launched its first mobile app, allowing the creation, monitoring and analysis of surveys on-the-move. The firm has also introduced a tool to enable developers to gather in-app feedback. More
GfK has launched an approach it calls 'FutureScape', which identifies and sizes a range of opportunities within a market, prioritizes those with most potential, and then use segmentation to pinpoint the highest-value consumers to target. More
US marketing and communications specialist HCD Research has set up a business unit which will use integrated psychophysiology and traditional cognitive research tools to tailor campaign messages to the needs of professionals in political, policy and advocacy roles. More
comScore is enhancing its Validated Campaign Essentials (vCE) product with the integration of ethnicity data from Batanga Media's digital content for US Hispanics and Latin Americans. More
In the UK and Ireland, Interpublic's media innovation holding company IPG Mediabrands has created a new Marketing Sciences division, and appointed Yvonne O'Brien to lead its team of twenty insight and analytics specialists. More
In Australia, Ipsos MediaCT has integrated RDA Research's geoTribes and geoSmart customer segmentation tools into emma, the industry-backed cross-media newspaper and magazine readership survey. More
Four big names in the marketing and information sphere - comScore, Experian Marketing Services, Rentrak and IPG Mediabrands subsidiary Magna Global - have teamed up to create a new data-driven multiscreen buying platform covering television, online, video and mobile ads. More
Saskatoon, Canada-based itracks has upgraded its iMarkIt concept testing tool to allow users to test videos of unlimited length and researchers / clients to view feedback in real time. More
Retail data giant IRI and foodservice industry consultant Technomic have announced a new joint offering, Restaurant to Retail (R2R) Insights, which combines consumers' retail point-of-sale (POS) data with their habits eating at major chain restaurants. More
Multi-platform survey technology firm Survey Analytics has launched FlashLet, a tool for gathering and analysing employee feedback. More
In the US, digital marketing company Adknowledge has introduced a new feature called 'AdStation Custom Audiences', to enable advertisers to target consumers with communications and ads based on their demographic and behavioral data. More
Kantar Worldpanel has expanded into Africa with the launch of new consumer panels in Nigeria, Kenya, and Ghana. More
Guest WiFi provider Purple WiFi has added a 'Presence Analytics' feature to its service, in order to enable venues to track and engage consumers according to their behaviour and location. More
Digital measurement specialist comScore has partnered with Google to offer brand marketers using the latter's DoubleClick ad platform a real-time audience metric designed to help them measure campaigns across multiple screens. More
Research Now Healthcare has launched an Autoimmune Panel in North America, providing access to more than 80,000 US and Canadian respondents with autoimmune-related diseases. More
Nielsen has launched a new solution called 'Local Buyer Reach', which links proprietary Nielsen local TV viewing data with online and offline purchase activity in order to connect what viewers watch with what they buy. More
Technology and consulting company Tip Tap Lab has released a platform called the Psychology API, which directly captures and measures those consumer personality traits, values, tastes, and preferences that drive purchasing behavior. More
Ogilvy Public Relations has launched an Insight & Strategy (I&S) division, led by EVP and Director of Insight & Strategy Michael Briggs. His new team will comprise senior staff across North America, who will enhance the agency's capabilities to generate research-based insights. More
In the UK, the National Readership Survey (NRS) is to add mobile and tablet readership measurement to its NRS PADD service, which currently combines print data with web site readership figures. More
Healthcare market research company Cegedim Strategic Data (CSD) has rolled out its 'Longitudinal Patient Data' (LPD) to the US market. More
Mobile data and analytics platform GroundCntrl has launched a new service called SmartCheck, to provide retailers and brands with a way to acquire real-time, in-store intelligence about their products, promotions, and competitors. More
In the US, business and consumer intelligence specialist Prosper Insights & Analytics has launched a cloud-based platform called the 'Prosper Health InsightCenter', through which it will make available healthcare data sets from a variety of sources. More
US-based fieldwork group Schlesinger Associates has launched a new panel called PayerPlus, which offers access to executive-level clinical and business decision makers and influencers across the healthcare market. More
Music industry analytics specialist Semetric has launched a new tool called Musicmetric Explore, which uses big data to help execs locate fans via Twitter, uncover trends and discover artists. More
TV ad targeting and measurement firm PrecisionDemand has been granted a patent for its automated set-top box ad targeting technology. The firm has also appointed media researcher Debbie Reichig as Chief Revenue Officer (CRO). More
North of England-based DJS Research has launched a population segmentation tool called Localise, which uses street level census data to create profiles matching a required region. More
Market research firms Fieldwork Network, i-view London, Viewpoint Europe, and Estudio Silvia Roca have joined forces to create an international alliance called FIVE Research, which aims to provide MR services across 'any city, any methodology, anywhere in the world'. More
In Mexico, research firm De la Riva Group has launched a new firm called SocialDecode, which combines measurement of social media TV ratings with intelligence about individuals who share their opinions as they watch TV. More
Canadian firm Leger Metrics has introduced a mobile reporting platform called CIM Mobile, for users who spend most of their time in the field and need to view customer feedback response in real-time. More
India-based offshore MR technology and operations company Annik has added a 'Partner' module to its online research project management platform, in order to simplify the bidding and commissioning process for its network of data collection supplier companies. More
US-based multicultural research specialists Michele Cordoba, Brenda Lee and Iris Yim have set up a new full service research and strategic consulting firm called Vision Strategy and Insights (VSI), with a focus on Hispanic, African American and Asian consumers. More
In the US, employee-owned company Thoroughbred Research Group has partnered with former Infinia execs James Fink and Barbara Booth to set up a new analytics division. More
WPP-owned media investment management company GroupM has opened a new division called Multicultural Marketing Analytics, focused on examining the performance of marketing initiatives targeting multicultural audience segments. More
UK-based research firm SPA Future Thinking has launched a new study called 'The Grocery Eye', to help identify product purchasing perceptions across a number of FMCG categories. More
Startup TinyHR has launched an employee research and sentiment analysis tool called CLIENTpulse, to enable organizations to conduct simple surveys to gain insights into their clients. More
GfK has signed a five-year contract with Saudi Media Measurement Company (SMCC) to introduce the 'first ever' electronic television audience measurement (TAM) service to the Kingdom of Saudi Arabia. More
UK-based research and consulting firm Populus has launched a London Omnibus, to enable clients to tap into the attitudes and opinions of Londoners on a variety of issues such as transport and tourism, housing, cost of living, politics and wellbeing. More
Paris-based social media monitoring and competitive intelligence firm Digimind has opened offices in Singapore and London, as the first phase of a three-year international expansion plan. More
In the UK, digital ad platform Specific Media has launched a targeting solution called 'TV Audience Segments', allowing targeting of online users based on their off-line viewing habits such as TV sports viewing. More
Tel Aviv, Israel-based emotion analytics specialist Beyond Verbal has launched its first app, 'Moodies', allowing mobile users to extract, decode and measure 'a full spectrum of human emotions from their raw voice in real time as they speak'. More
US-based fieldwork firm Schlesinger Associates has launched its online service Schlesinger Interactive in Europe, led by James Sallows, who joined the company in September. More
In a trading update, ad targeting provider Phorm has announced the commercial launch of its operations in China, as well as an expansion of its services in Turkey with launches with another five ISPs. More
In the US, online media verification firm DoubleVerify has launched a solution called IQ Viewability+, which it claims removes fraudulent impressions from ad viewability data. More
US-based research tech firm Decipher has added new mobile capabilities to its Beacon survey and reporting platform, to enable the uploading of rich media such as videos and photos via smartphones. More
Twitter and GfK are to introduce a service called 'GfK Twitter TV Ratings' in Germany, Austria and the Netherlands, providing insights into the frequency and reach of tweets sent from users about the television programmes and ads they are watching. More
UK-based research firm SPA Future Thinking has launched a new division called 'Playground', to provide businesses with an understanding of the way children and families think and behave. More
Biometric measurement specialist Innerscope Research has launched a standalone neuroscience kiosk called Sensus, to provide marketers with a cost-effective way to gain insights into consumers' conscious and non-conscious attitudes and emotions. More
Millward Brown has signed a multi-year deal with emotion measurement specialist Affectiva to integrate the latter's Affdex automated facial coding as a standard feature in all MB's 'Link' ad copy testing services. More
Ipsos MediaCT has launched a real-time content monitor called MediaMoments, allowing clients to understand how, when and where their content is consumed, and how experience of consumption differs according to platform. More
Emerging markets specialist Borderless Access has extended its reach to Eastern Europe with the launch of a panel in Poland. More
UK pregnancy, baby and parenting club Bounty has extended its partnership with custom panel provider EasyInsites to launch the 'Word of Family' panel; building on its existing 39,000-strong 'Word of Mum' opinion panel to provide insights into the rest of the family. More
Pharma researcher Thomas Gleissner has set up a new agency called Research Excellence, in Frankfurt, offering customized market research services to clients in the pharmaceutical, medical technology, and medical device sectors. More
Data collection and sampling solutions provider SSI has added a further three countries - Brazil, South Korea and New Zealand - to its QuickThoughts mobile data collection platform; and has launched a new business sample source for researchers, SSI B2B inSSItes. More
US-based web analytics and behavioral targeting firm Lotame has introduced a new set of solutions to help businesses manage audience data gathered from mobile devices. More
US-based digital audience targeting specialist Datalogix has unveiled a service through which brands can reach current or potential customers on Twitter, through an anonymized match of off-line postal address, e-mail and other data from their in-house customer files. More
US marketing and communications specialist HCD Research has opened a Flavor and Fragrance market research division, which will combine neuroscience tools with traditional methods to provide a view of both respondents' subconscious and cognitive response to stimuli. More
Business information provider Dun & Bradstreet (D&B) has announced a partnership with customer insights specialist FirstRain. The two will deliver a solution which combines structured and unstructured business data and analytics and provide a '360-degree' view of a company. More
US marketing services firm Epsilon has partnered with Twitter to enable advertisers to target audiences using their own customer and prospect data. More
In Chicago, marketing services CEO and business transformation specialist Zain Raj has acquired a majority interest in independent market research firm Shapiro, and will form a new firm, Shapiro + Raj. More
US information provider IHS has announced quarterly revenue up 35 percent to $560m, and EBITDA up 21.5 percent to $170m. In addition, its Automotive division, the new home of R.L.Polk, has a new partnership with consultancy Strategic Vision. More
Information Resources, Inc. (IRI) and SPINS LLC have expanded their existing relationship to provide enhanced data and solutions for the natural / organic and specialty products market. More
In Nice, France, four pharma research colleagues from WorldOne have launched a new independent fieldwork agency, QualWorld, specializing in qual market research for the healthcare industry. More
In Paris, former Publicis exec Adrien Cusinberche and PR Guillaume Aoust have set up Fauve, a social media analysis and ad agency for brands active in emerging markets. The firm's first tool is a big data analytics service called Lynx. More
US shopper analytics specialist Euclid has introduced a free self-service version of its customer analytics platform, which can deliver data from all bricks and mortar locations. More
Big data customer insights provider Symphony EYC has introduced a new category planning platform called 'Insights 2 Execution', allowing retailers and CPG manufacturers to make assortment decisions based on customer behavior and segmentation, aligned with physical store constraints. More
Consumer electronics giant Sony has unveiled a wearable device called a 'SmartBand', containing a 'life-tracking' sensor which logs users' day-to-day activities. More
Retail intelligence technology firm Cogenta has launched a multi-national version of its pricing app, to enable international retailers, manufacturers, brand managers and researchers to monitor consumer goods pricing data in 23 countries around the globe. More
Canadian firm Leger Metrics has launched a solution to automatically analyze text responses from open-ended survey questions, social media, and anywhere else customers leave comments about their brand experiences. More
Digital marketing specialist LIN Digital has launched a cross-screen video measurement solution, offering both in-depth digital metrics and traditional broadcast benchmarks through a single tool. More
University academics Ridvan Peshkopia, Mergim Cahani and Alejtin Berisha have teamed up with entrepreneur Edi Demaj to launch a new DIY research firm called iziSurvey. More
WPP's media investment management arm GroupM has launched a TV audience targeting division called Modi Media, tapping into the group's TV implementation, optimization, research and data capabilities. More
Online research specialist BrainJuicer has introduced the FeelMore50 - a ranking of the '50 most effective emotional ads' in the US. More
DIY online research platform ZappiStore, already available in the UK, US, Australia, France and Germany, has been rolled out in Canada. The firm says it plans 'aggressive expansion' in 2014. More
In the US, the Federal Trade Commission (FTC) has given its approval to a new method for obtaining parents' verifiable consent for online collection and use of children's personal information, developed by technology firm Imperium. More
Rotterdam, Netherlands-based Sample Solutions has released RDD onDemand, an online platform for acquiring Random-Digit-Dialling sample - both landline and mobile - directly from its central database. More
Social media analyst DataSift is tapping into data from China's Twittter-like social media network Sina Weibo, allowing clients to analyze audiences, monitor brands and sentiment, and access real-time consumer behavior data. More
Canadian customer feedback and analytics specialist iPerceptions has enhanced the text mining capabilities of its Active Research platform, adding clickstream data segmentation for more detailed analysis of open-ended feedback. More
Location-based behavioral intelligence firm Brickstream has introduced an in-store analytics solution, which combines 3D customer behavior analytics, a high resolution video camera, and wireless-based proximity data analytics within a single platform. More
Japanese mobile advertising firm Adinnovation has introduced a mobile app and ad tracking solution called HITRACKING. More
In the US, retailer-owned wholesale grocery co-operative Unified Grocers has launched a scheme to help its retail partners better understand how and why customers make choices, including their purchasing decisions and shopping patterns. More
In New York, media and entertainment research firm Frank N. Magid Associates has hired Mike Bloxham and Debby Ruth to lead its newly-formed National Television and Video research and consulting practice. More
Real-time TV ad metrics firm iSpot.tv has rolled out new measurement capabilities which it claims enable brands, agencies and TV networks to link viewers' social media activity to the airing of national TV commercials. More
Former IDC Vice President Bob O'Donnell has launched his own technology market research and consulting firm, TECHnalysis Research, in Foster City, California. More
Retail data giant IRI has launched a new report called SilverLink, which segments the US population aged 50 and older, based on demographics; attitudes on topics such as aging, health and wellness; and shopping and lifestyle habits. More
Digital audience profiling and analysis specialist Effective Measure has launched a new solution called SHOP for the digital retail sector, providing demographic profiles of online audiences at each stage of the transactional process. More
US market research firm Opinion Corp has added a polling service to its consumer dissatisfaction web site, offering businesses feedback from unhappy customers, and journalists a means of measuring consumer sentiment for their articles. More
WPP audience profiling and targeting division Xaxis is launching in Indonesia and the Philippines, and appointed Arshad Rahman to lead its efforts in the two new markets. More
UK audience research body BARB has announced a deal with information services group Experian, allowing customers to analyse potential TV channel splits and schedule choices using the latter's Mosaic geodemographic groups. More
Ipsos Healthcare has launched a multi-client Lupus Therapy Monitor in the top 5 EU markets - the UK, France, Germany, Italy and Spain. More
The UK's Financial Times has rolled out a 'semantic profiling' service called 'FT Smart Match', which assesses the meaning of news content on FT.com and allows advertisers to match their copy with relevant articles. More
WPP research and ad agencies Millward Brown and Ogilvy & Mather have partnered to launch a syndicated tool called The Brand Cross-Cultural Index (BCCI), designed to help understand a brand's value across racial or ethnic segments. More
US-based research portal provider Northern Light has launched a new tool that offers a single point of access to 1.5 million social media posts created by analysts working at more than 200 IT firms such as Forrester and IDC. More
Online MR software company Confirmit has added a 'backchecking' feature to its survey on-demand application (SODA), to enable researchers to verify data collected in the field via mobile devices using a desktop or mobile device, an app, or a browser. More
Facebook and New York University (NYU) have partnered to open a Center for Artificial Intelligence, close to the latter's campus in Manhattan. Machine learning scientist Professor Yann LeCun will join as Director of the new laboratory on 1st January. More
Eye-tracking specialist Tobii has opened an exclusive beta program for a new web-based research solution, Tobii Track, designed to enable users to conduct research in any environment including across the cloud. More
US marcoms agency Technekes has spun out its Connexio Labs platform into a separate independent business, focusing on the use of customer data. More
In the UK, Katariina Hannelius has left specialist recruiters RPCushing after almost nine years, to set up her own consultancy, Hannelius Recruitment, focused on the market research sector. Former colleague Inger Christensen joins her. More
Online community and survey technology provider Toluna has added geo-fencing capabilities to its TolunaMobile Diary app, enabling users to target respondents based on their location. More
Former Ipsos MORI Operations MD Yusuf Ramadan has opened a consultancy called INOSEER, based in central London, to provide ops expertise to market research companies across the UK. More
US-based consumer specialist The NPD Group has launched ReceiptPal, an iPhone app which asks consumers to upload photographs of their receipts in return for rewards. Data is anonymised and aggregated to produce marketing intelligence. More
Panel and sample provider Offerwise is expanding throughout Central and South America, including the Caribbean. More
Location-based mobile advertising specialist Verve Mobile has launched a cross-platform audience targeting solution, allowing advertisers to reach consumers on multiple screens, including mobiles, PCs and digital out-of-home (OOH) screens. More
Online community and survey technology provider Toluna has introduced a service called TolunaTracking, combining reporting, analysis and visualisation with statistical matching methodologies, to enable researchers to extract insight from tracking studies in real-time. More
UK-based sales and marketing automation specialist Salesformics has introduced a new tool called 'Twitter Filters', to enable businesses to discover when their prospects and customers are talking about topics of interest, but not necessarily mentioning the company or brand by name. More
In Australia, the IAB (Interactive Advertising Bureau) has joined forces with seven publishers to launch a measurement pilot for a 'Mobile Audience Panel', which will be jointly funded and delivered by Nielsen. More
UK-based sampling agency SampleAnswers is looking to expand after an injection of cash from private investment partnership EXIMS. Meanwhile MD Neil Whelpton is leaving, and Abdi Mohamed has joined as group Technical Operations Manager. More
Predictive analytics company Blue Yonder is to open a 'Data Science Academy' (DSA) in Europe early next year, with the aim of training execs to 'identify Big Data opportunities within their own companies.' More
Former GfK exec Serra Bozkurt has launched Plus Research Solutions (PRS), a healthcare market research agency based in Istanbul and serving both pharmaceutical and consumer health clients and international research agencies. More
MR outsourcing company Cross-Tab Marketing Services has launched Livewire, a reporting and analysis tool forming part of its research operations technology platform ctOS. More
In New Delhi, former uSamp India Director Naim ul Qadar has launched a project management company, NextON Services, offering research and panel companies sampling expertise, vendor management and other help. More
In Australia, Roy Morgan Research has partnered with property and lifestyle publisher REA Media, to combine the latter's online property search data with information from its own Single Source face-to-face survey of over 50,000 consumers. More
Antwerp, Belgium-based Survey Anyplace has launched a made-for-mobile survey tool whose respondents are not required to load an app or join a panel, but can scan a QR code or type in a shortened URL to take part. More
Swiss-based Voice of the Customer (VoC) and Customer Experience Management (CEM) technology firm SandSIV AG has released a new version of its VoC Feedback data capture product. More
UK-based consumer insight and database marketing company Transactis has announced a partnership with California's TeleSign, whose PhoneID suite helps detect suspicious mobile phone users. More
Researcher and electoral pollster Penn Schoen Berland (PSB) has announced the launch of its first Middle East office. More
Social media analytics company Socialbakers has added new features to its Social Analytics suite, including a mobile analytics app, and support for Instagram and LinkedIn. More
Twitter has expanded its suite of services targeting users who are engaged with television content. The new 'TV Conversation Targeting' tool will help US and UK advertisers and networks connect with relevant tweeters. More
US music intelligence company The Echo Nest has expanded its existing platform to offer targeted advertising, based on detailed segmentation of music fans by lifestyle, demographics and devotion to musical genres. More
WPP-owned marcoms network Ogilvy & Mather (O&M) has opened a 'Marketing Analytics Centre of Excellence' in Singapore, which it says will turn Pan-Asian consumer insights into customised, targeted and measurable marketing strategies. More
US analytics firm BlueLabs, which was founded by former Obama analysts, has signed an agreement to use second-by-second cable set-top-box (STB) viewing data from TV program producer FourthWall Media, to allow clients to use micro-targeted ads. More
Sampling, data collection and analytics specialist SSI has rolled out its 'QuickThoughts' mobile data collection platform in seven additional countries: Austria, Belgium, Canada, Norway, Spain, Sweden and Switzerland. More
US firm HedgeChatter has launched out of beta with a dashboard which it says allows investors, traders and hedge funds to see how key influencers on social media are affecting stock prices and price trends. More
GfK is preparing to deliver Lebanese TV audience data on a daily basis, using TAM technology to measure live and time-shifted TV consumption. More
Three analytics and insight providers - Martini, Acxiom and Ipsos Mendelsohn - have partnered to provide information about the media habits and lifestyles of affluent households in the US. More
In India, healthcare panel specialist Krea has opened a 5,000sq ft focus group facility in Chennai called the Qhub. More
US-based Interpret has rolled out a Hispanic version of its media consumption tracker New Media Measure, and appointed former Federated Sample VP Diego Rodriguez to lead a new Hispanic Media & Entertainment Research Practice. More
Big data customer insights provider Symphony EYC has launched a loyalty campaign management and analytics platform called Engage, to help retailers identify and target their most valuable customers. More
Online DIY survey specialist SurveyMonkey has launched Enterprise, an enhanced version of its survey product promising organisations the ability to bring individual users into a centrally managed system. More
Digital marketing agency XM Asia Pacific, a part of WPP, has announced the launch of a Behavioural Sciences practice, building on the expertise in the Consumer Experience Lab it established last year. More
Omnicom Media Group (OMG) has launched the Annalect DMP (Data Management Platform), promising 'unprecedented campaign performance reporting and audience targeting capabilities on a single global platform'. More
US targeting and media measurement platform Trueffect has released a new suite of measurement tools, Trupath, which it says provide online advertisers with a more accurate and actionable view of metrics including reach, frequency, site overlap and attributable sales. More
Digital video brand ad solutions firm YuMe is to launch an audience targeting tool, going 'beyond simple reach and frequency' to add a measure of attentiveness. More
Gaming and app marketing specialist Playnomics has introduced in beta a tool that it claims can predict the 'lifetime value' of new customers. More
Prima Research, which develops wireless location-tracking technology, has been granted two US patents for a solution tracking any radio frequency emitting tracking device - such as mobile phones, tablets or computers - across any three dimensional space indoors or out. More
Google is testing a system which will track a user's location on the high street, in order to serve them targeted ads relating to the shops they have visited. More
Full service agency Northstar Research Partners has opened a new Insights practice in London, and hired Noah Roychowdhury as Principal, with a remit to broaden the firm's range of market research and brand consultancy services. More
In the US, ThinkNow Research has launched Omnibus Plus+, a monthly Hispanic customer omnibus allowing comparison with results for the population as a whole. More
Former Google execs Vinoaj Vijeyakumaar, Aleetza Senn and Timo Josten have set up a web and mobile data analytics firm called Sparkline, in Singapore. More
US-based social media monitoring firm Crimson Hexagon has added a trend detection feature called 'Topic Waves' to its ForSight platform, which it says will help customers discover emerging trends and topics across social media conversations. More
US market research technology firm 20|20 Research has launched a real-time interactive tool called Virtual Intercepts, allowing researchers to gain qualitative feedback from respondents as they participate in online quant surveys. More
Glasgow-based industry body the Customer Contact Association (CCA) has launched the CCA Research Institute, which it says will provide bespoke research, intelligence and insight on trends in customer contact and service operations. More
GfK has introduced an 'end-to-end' strategic innovation process called the Innovation Roadmap, which it says will guide an organization's product launch journey from strategy to creation, and evaluation to forecasting. More
In London, management consulting giant KPMG has launched a £66m fund that will invest in big data and analytics businesses through acquisitions and technology partnerships. More
Nielsen has added a new component to its Buyer Insights service. 'Nielsen Buyer Insights - Precision Marketing' combines digital behavior and consumer purchasing data to measure the link between online ad campaigns and what people actually buy. More
In the UK, mobile market research technology developer Sumo Insight has launched a real-time research platform created by the firm's co-founders: former Nokia researcher Tina Newport and former EE marketer Colin White. More
Adobe has added a mobile module to its analytics suite the Adobe Marketing Cloud, offering clients better understanding of how users engage with mobile apps. More
Google is working with a number of its advertising clients on the use of Nielsen's Online Campaign Ratings (OCR) in the assessment of YouTube campaigns. The search giant, which already partners with comScore's vCE, said it was offering clients 'objective, credentialed, third-party measurement options'. More
In California, advanced analytics firm Fractal Analytics and predictive modeling & optimization tech firm Sequoya have partnered to offer retailers and CPG manufacturers predictive analytics for use in real-time pricing and promotions decisions. More
Customer experience analytics specialist ForeSee has launched a new multichannel analytics platform, ForeSee cx360, combining voice-of-customer measurement, predictive analytics and the firm's proprietary methodology. More
comScore has partnered with social media business intelligence provider Shareablee to offer social media benchmarking and competitive intelligence insights. More
UK brand research specialist Conquest has launched an avatar-based tool called Implicix, which it claims 'unlocks the truth' about consumers' feelings and 'predicts the authentic drivers of behaviour'. More
In the UK, media intelligence company Realwire has launched a social media listening tool called Lissted, which identifies influencers taking part in relevant online conversations. More
GfK has launched a customer experience management (CEM) solution called Echo, which captures real-time feedback and integrates it with transaction and other data and with user experience consultancy, to provide a 'holistic' view of customer satisfaction. More
Former Research Now and Verve execs Jo Winning and Kevin Goldberg have set up a full service online research agency called Tribes Research, based in Guildford, Surrey. More
New product advisory firm Top Box Associates has introduced a B2B forecasting service, which integrates decision maker interviews with secondary data to provide estimates of future product sales. More
Technology trend consultancy Trendstream has introduced an 'Insight Store', giving individuals and companies access to data from its GlobalWebIndex usage study. More
In Canada, former Toluna exec Gaurav Agarwal has opened a new company called WiseSample, with backing from Microsoft's Bizspark technology and support program. More
Singapore agency Agility Research & Strategy has launched a do-it-yourself online survey platform giving marketers access to more than seventeen million affluent and luxury goods consumers in thirteen markets around the world. More
App store analytics firm App Annie has launched a platform helping publishers to aggregate their total ad spend and revenue from multiple ad networks into a single dashboard. More
In the UK, software development lab Gumbyte has launched a 'social intelligence' platform called CrowdVu, to identify B2B influencers from their social media conversations, and segment these individuals by sector and region. More
Mobile advertising platform xAd and out-of-home (OOH) comms agency Posterscope have partnered to launch a new 'converged media' capability, which they say will enable the retargeting of consumers who have seen specific OOH ads with relevant mobile communications. More
Bangalore-based Manthan Systems has unveiled its new retail analytics solution, ARC Mobile, which covers operations, merchandising, marketing and financial data. More
Facebook is testing new web analytics technology which will study how users browse the site, uncover how long they hover their cursors over ads, and whether their newsfeeds are visible on their mobile phones. More
Online MR software company Confirmit has launched its 'Channel and Trade Audit' solution, to enable consumer goods companies to obtain insights about their business, markets and competitors, while also anticipating evolving market trends. More
GfK has opened a dedicated user experience (UX) research facility in San Francisco; the firm's third in the US and thirteenth globally. More
In the UK, loyalty platform Quidco has teamed up with consumer data specialist Pureprofile, to launch an online market research panel called Quidco Opinions, combining transactional-level information with attitudinal, social media, and behavioural data. More
In Austin, Texas, ad agency Sanders\Wingo and organizational performance specialist Somerset Consulting Group have partnered to open the Behavioral Science Lab (BSL), through which they will analyze the factors that affect how people choose products and engage with brands. More
US-based ThinkVine, which helps clients align marketing and advertising with consumer behaviour, has introduced a Japanese language version of its predictive marketing mix optimization software. More
Digital outdoor signage firm Amscreen has rolled out its new OptimEyes audience measurement technology across all 450 Tesco petrol stations in the UK. More
In the UK, retail property developer Hammerson has introduced a shopper insight app called Kudos, which uses geowave technology to track shopping behaviour and deliver real-time updates and offers to consumers as they enter a shopping centre. More
In the UK, Ipsos Retail Performance has introduced new facial analysis technology called 'Shopper Profile', promising retailers a better understanding of the demographics and behaviour of their customers. More
In the US, the University of Rochester has committed $50m to the creation of an Institute for Data Science, including the construction of a 'state-of-the-art' building in which to house it. More
Millward Brown Digital has introduced a suite of behavior-based mobile intelligence solutions, to provide new insights on how people use their mobile devices while shopping. More
In the US, Ipsos Healthcare has launched another in its syndicated Global Therapy Monitor series, this time covering Hyperlipidemia. Coverage will include drug share, future prescribing intentions and attributes that drive doctors' decision-making. More
In the UK, brand tracking researcher Nepa has appointed media research veteran David Brennan as a Partner and shareholder, to coincide with the launch of a new product for evaluating early stage television programme concepts. More
US text mining software firm Lexalytics has introduced a Mandarin Chinese version of its proprietary text tool Salience Engine, which gauges the sentiment and tone of blogs to help customers understand and act on what's being said about them. More
App store analytics firm Distimo has launched a tool to enable users to check the performance of their own and competing apps across any store. More
In the US, retail data giant IRI and health and wellness consumer insights agency SPINS have introduced a segmentation model called SPINS NaturalLink, which focuses on how shoppers think about, purchase and use natural, organic and eco-friendly products. More
North American industry body the Alliance for Audited Media (AAM) and audience research firm GfK MRI have linked up to enable publishers to include the latter's top-line print and digital readership data in AAM reports, as well as in its cross-media database, the Media Intelligence Center. More
Nielsen has partnered with data giant Experian Marketing Services to add additional demographic and lifestyle segments to its Online Campaign Ratings tool. Variables include estimated household income range, family size and education level. More
US-based telecoms industry specialist Pyramid Research has 'doubled' its coverage of telecoms markets in Africa and the Middle East, expanding the number of countries and operators tracked to offer additional insight into market trends across the region. More
Research community specialist Vision Critical has launched a co-creation tool called the IdeaHub, through which clients can tap into the ideas of customers, employees or other stakeholders for innovation and new product development. More
Pharma researcher InCrowd has enhanced its 'crowd' of US and international healthcare professionals, accessible to clients for market research purposes, with the addition of pharmacists, dentists and veterinarians. More
London-based MR community and panel specialist Verve has launched AllDevice, a suite of JavaScript tools to enhance respondent experience on... all devices - including iPhones and iPads, which don't support Flash. More
Millward Brown has officially launched its qualitative practice, Firefly Millward Brown, in Canada. More
In the US, full-service online research specialist Infosurv has launched a new company called Intengo, which uses crowdsourcing techniques to help clients develop new ideas and go-to-market strategies. More
IT solutions and managed services provider Logicalis has launched a predictive analytics package called Student Analytics, to help UK universities and higher education establishments drive their student retention and engagement strategies. More
TNS has launched an 'express' version of its flagship ConversionModel brand equity tool, which it says will enable businesses to identify growth opportunities and build brand equity in a matter of hours. More
In the US, targeted mobile comms specialist nGage Labs is opening an Analytics Innovation Center in Little Rock, Arkansas, to develop new ways to utilize big data streams for delivery of real-time personalized digital experiences to shoppers. More
Management consultancy McKinsey & Company has launched the Asia Consumer Insights Centre (ACIC) in Singapore, as part of its 'Innovation Campus' partnership with the country's Economic Development Board. More
Nielsen has officially rolled out its Cross-Platform Campaign Ratings tool in the UK, offering advertisers and agencies a means to integrate media planning and measurement across television and the Internet. More
Research Now has released a new version of its Mobile platform, featuring its newly developed 'Relevant Movement' geo-location technology and integration of its Mobile Access Panel. More
Real-time marketing analytics provider Anametrix has introduced a multichannel segmentation and predictive analytics tool for media and publishing companies. More
Chinese online ad technology company Miaozhen Systems has launched an ad serving system using geographic and demographic data to optimise campaigns, and featuring third-party tracking. More
London-based brand and comms research specialist Hall & Partners has launched a Global Brand and Marketing team, to help client-facing staff translate big data insights into 'visually interesting' ways to share a client's story. More
In the UK, digital communications analysis specialist KBC Media has launched a social media mystery shopping service called Intelligage. More
GfK has revealed details of its new measurement system for Commercial Radio Australia, to be known as AudienScope, which it says will introduce quarterly assessments of listeners' response to ads, emotional bonds with stations and motivations for listening. More
Automotive market intelligence firm Polk has launched what it claims is the world's largest and most complete resource for vehicle aftermarket research. More
In the US, linguistic research and technology specialist Quester has integrated social media listening functions with its language analytics services. More
New York-based social media marketing platform Offerpop has introduced an app through which marketers can launch mobile-ready polling campaigns on Facebook, in order to capture data about their 'fans'. More
App store analytics firm App Annie has extended its offer to the book publishing sector, through the introduction of a service which enables authors and publishers to track and analyze their eBook sales and trends across the market. More
WPP firms Kantar Worldpanel and IMRB have formed a partnership to run a joint consumer panel service across India, providing insight on purchasing habits across a broad range of products. More
Czech-based social media monitoring firm Socialbakers Analytics has expanded to Russia through a partnership with social media platform VK, the country's 'second most visited site'. More
Customer experience management specialist Nunwood has developed a new system called Fizz: Experience Management, which connects people in all parts of a business to real-time customer insights and alerts. More
Tokyo-based Research Panel Asia (RPA) has launched a panel in Taiwan, for which it aims to recruit 100,000 people in the coming months. More
US-based research technology firm Federated Sample has adapted its 'Fulcrum' sample management and exchange platform to work on almost any mobile device, matching respondents with the most appropriate surveys for their device type. More
Trainee movie producer Peter Dickinson has launched a new crowdsourcing tool called WeGreenlight, which will enable consumers to vote on the movies and entertainment they want to see produced. More
DIY mobile survey platform SlimSurveys has introduced a new 'widget' which can be added to web sites and used to run real-time customer surveys. More
Millward Brown Digital has launched Conversion Tracker, which it says allows marketers to see competitors' onsite activity 'like never before', as well as learning from top performers and isolating key issues affecting their own performance. More
Kantar Media is launching Audience Advisor, which will use Return Path Data (RPD) from more than 1 million multichannel television subscribers to give second-by-second data on audiences, projectable to a national footprint of nearly 100 million households. More
US web analytics specialist Tealium has launched a patent-pending platform called AudienceStream, to enable marketers to identify specific segments of their audiences in real-time. More
Netherlands-based customer feedback specialist Mopinion has launched a new solution to help companies collect, analyse and act on direct feedback from customers as they move through their web sites. More
Trend intelligence firm Bottlenose has launched a tool called the Nerve Center, which combines massive data sets, natural language processing and statistical algorithms in order to spot relevant trends emerging across social media and business data. More
Online ad targeting specialist Phorm has officially launched operations in mainland China, and says it is already averaging 4.3 million users per day. More
In the US, consumer research and analytics firm Blueocean Market Intelligence has launched an event-based retail intelligence solution, to provide analysis of major seasonal shopping events. More
US-based Truven Health Analytics has opened an office in Singapore, led by Sandeep Makhijani who joins as Regional Director Asia Pacific. More
Canadian market research software development firm Q-FI Solutions has launched a new DIY software tool called VID-OE, which enables users to integrate video recordings into web surveys, web sites and online communities. More
Digital ad intelligence specialist Exponential Interactive has teamed up with WPP-owned behavioural targeting services firm I-Behavior, to help advertisers target consumers online based on their high street purchasing habits. More
US-based Qualtrics, which provides software for DIY data collection and analysis, has moved into the employee insights market with the launch of a new tool it calls Qualtrics 360. More
Australia will have no official web visitor metrics for the month of October, with Nielsen stats ceasing as of this week and the replacement service resulting from the AMAA's tender not yet ready. More
Research Now has launched its first 'condition-based' panel, to provide access to 336,000 people in the US and Canada who have been diagnosed with either type 1 or type 2 diabetes, high blood pressure or obesity. More
Online research specialist BrainJuicer has partnered with branding agency MBLM to launch a consumer study using neuroscience methods to understand the decision-making process and the drivers of 'brand intimacy'. More
Baltimore, USA-based natural and organic products specialist New Hope Natural Media has launched NEXT, a suite of data and analytics tools which build on its understanding of consumer behavior and product innovation in the sector. More
Panel and data collection pioneer Research Now is given clients the option of targeting members of its US research panel based on their online behavior, rather than / in addition to their answers to survey questions. More
In the UK, MR training and consultancy organisation Insight Management Academy has launched the 'Agency Group', an initiative offering members workshops, assessments and the chance to 'work closely with major clients'. More
DVR and TV viewing data pioneer TiVo Research and Analytics, Inc. (TRA) has extended its two-year relationship with dunnhumbyUSA, signing an exclusive partnership agreement further integrating the firms' grocery purchasing and television audience data. More
Research community and survey technology specialist Vision Critical has launched a new product, Mobile Discussion Forums, offering integrated mobile qual and quant research options in one tool. More
Cable set-top box (STB) viewing data specialist FourthWall Media has been granted a patent for its broadband device personalization technology, which stores individual viewer profile data on consumers' television or mobile device, for future use in advertising and content delivery. More
MR industry marketing and sales consultancy Harpeth has launched the M|R Marketing Workshop, an online educational program for agency owners, senior execs and independent research consultants. More
US-based digital analytics firm KeyMetric has released Smart Data, a tool providing conversion and call analytics software for the Yahoo! Bing Network & Bing Ads. More
GfK has announced a strategic investment in Genius Digital, giving its clients access to the firm's technology for collecting and acting upon customer data from IP-enabled video devices. More
US-based predictive analytics and decision management software firm FICO has announced a partnership with UK company ERN, creator of the real-time big data platform Looop, to offer clients the ability to run highly personalized marketing based on individual consumer needs and preferences. More
Kantar Media is rolling out an app version of its InfoSys+ TV audience analysis service, allowing broadcast audience data to be viewed on mobile devices. More
Analytics software firm Acxiom has launched the Audience Operating System (AOS), a tool helping marketers to connect disparate data sources in order to profile and target consumers. More
UK-based agency Vision One has launched AdProbe, which measures the performance of advertising (including TV and radio) against seven emotional triggers, linking them via an 'E-index' score to purchase intentions and overall ad effectiveness. More
AIP Corporation, headquartered in Tokyo, has added Australia to its twice monthly Asia Omnibus Online product, which currently runs across 12 Asian countries. More
US-based social media analyst Whit.li has been renamed Mattr and has announced an enhanced platform offering audience segmentation by personality, demographics and interests. More
Web personalisation software provider Monetate has launched a micro-segmentation service called LiveAudience, powered by the audience data and data management platforms of BlueKai. More
Ipsos Healthcare has launched a range of 'syndicated patient journey studies', giving a holistic view of the end-to-end patient experience including the whole buying process. The first to launch is 'OncoJourney'. More
Facebook has launched a tool to help telecoms carriers and operators to measure the success of their advertising on the social network. The product links sales, including those in stores, with ad impressions served. More
Sampling and data collection firm SSI has rolled out its QuickThoughts mobile app in France, Germany, Japan, the Netherlands and the UK, and says 'at least ten' more countries will follow before the end of the year. More
UK-based social media analytics provider Brandwatch has introduced a tool called Vizia, providing visual displays of real-time social media data on multiple screens, including smartphones and tablets. More
Online panel community and survey technology provider Toluna has launched a DIY sampling platform called SampleXpress, which it says enables clients to select their own survey respondents, assess price, and launch and manage projects from their office or their home. More
Decision science and data analytics firm Mu Sigma is to open a big data center in Austin, Texas, where it plans to hire up to 300 full-time decision scientists and support staff. More
London-based research software firm E-Tabs has launched a new ad hoc charting tool called Graphique, which it says enables instant visualization of research data, with full editable outputs available in PowerPoint. More
UK MR agencies Engage Research and Bonamy Finch have partnered to introduce a proprietary approach called 'EvolveScope', through which brands can evaluate new ideas, claims or packs prior to launch. More
In the US, Civicom Marketing Research has launched a new tool called ShopTalk, to enable mystery shoppers to collect user-generated content through their mobile devices. More
Kantar Media has teamed up with audience targeting specialist I-Behavior to develop a service called Ad-Vantage, allowing advertisers to reach specifically defined consumer groups online. More
UK-based ad technology company Crimtan has integrated Digital Element's IP geolocation intelligence technology into its RAMP360 platform, to enable geographic targeting of online advertising at zip/post code level. More
IMS Health has partnered with the Life Sciences division of BroadReach Healthcare, to offer advisory services, commercial solutions and market measurement for life sciences clients operating in Africa. More
David Jones, a former Head of Communications at First Direct, has launched a new UK-based market research agency called Habit5, which will focus on providing mutual understanding between brands and their customers. More
Former Nielsen colleagues Jeff Stewart and Christophe Cazes have launched a new firm called Asia Market Development (AMD), offering alternative approaches to the larger global firms which they say offer 'inflexible solutions' not designed for the Asian market. More
Australian firm QSR International has combined its flagship qual research software NVivo with SurveyMonkey's DIY research tool, which it says will make it easier for individuals to collect, organize, understand and report on open-ended survey responses. More
Nielsen has launched a mobile app for consumers, to provide information about 'what's hot' across a number of categories such as TV shows, music, movies, books and video games, as well as consumer products like cosmetics, candy and beer. More
Barcelona-based electronic election voting software developer Scytl has launched an online conversation monitoring tool, developed specifically for electoral commissions and political parties. More
In Germany, qual specialist The Psyma Group has set up a new 'Energy & Infrastructure' research division, led by former GfK leader Marion Krämer-Bongartz. More
In the US, data consulting company ContributionLink has launched an election forecasting tool called DecisionLink, which uses historical political information, advanced modeling techniques and data science to predict the likelihood of potential outcomes in elections. More
Financial services technology firm Fiserv has introduced a predictive modeling solution providing a view of a customer relationship based on their account-level data, online and mobile banking activity, and debit card and electronic bill-paying habits. More
UK-based research and consulting firm Populus has developed a new political classification system to determine which voters matter to which party, and identify the issues that are most likely to influence individuals in the 2015 general election. More
Facebook has partnered with social media insight provider Mass Relevance to enable media companies to tap into real-time Facebook conversations relating to specific topics. More
DIY online survey firm SurveyMonkey is introducing features that will enable US healthcare providers who use its software to collect sensitive patient feedback to comply with the HIPPA (Health Insurance Portability & Accountability Act). More
London-based online research software and services provider Dub has added a number of new languages to its web and mobile platforms including Mandarin, Turkish, Polish, French, Spanish, Portuguese, Bahasa Indonesia, Japanese, Urdu and Hindi. More
India-based MR technology and operations company Annik has launched a solution called 'Rapid Insights' to enable retailers to gather and respond to in-store customer feedback in real-time. More
In the US, research technology firms Decipher and Federated Sample have combined their Beacon and Fulcrum market research platforms, in order to launch a solution which 'addresses the entire research process'. More
In the US, WPP-owned full-service digital agency Rockfish has launched a Digital CRM practice, offering clients help in using big data to respond to customers with relevant content via the most appropriate device. More
US-based InCrowd, which provides real-time market intelligence to the pharmaceutical industry, has launched a DIY product called InCrowd Answers. More
In Australia, audience measurement firm Roy Morgan Research has hit out at industry body The Newspaper Works' plans to offer its new emma newspaper and magazine readership survey free for the next 12 months, describing the move as 'predatory pricing'. More
Brand tracking researcher Nepa has built a consumer panel for the London Evening Standard, allowing Londoners to air their views on events and issues affecting their lives in the capital. More
Anna Noonan, formerly Qualitative Field Manager at ICM Direct, has launched her own face-to-face field agency called Strawberry Field, named after the London suburb where she lives. More
UK youth marketing specialist The Beans Group has spun off its market research arm into a separate agency called Voxburner. More
In Africa, Kantar has teamed up with fellow WPP agency TNS RMS to form a joint consumer panel, for use in shopper and product research studies. More
Former Hall & Partners New York Managing Partner Mark Stapylton has launched his own firm, BrandPanorama Research & Consulting. More
PR group Edelman has launched its Edelman Berland research and analytics subsidiary in Greater China, and has relocated Fergus Clarke from its Abu Dhabi office to Hong Kong to lead it as Head of Research for Edelman Berland Greater China. More
A pioneering outdoor audience measurement system has kicked off in Lagos State in Nigeria, billed as the first survey in West Africa to line up outdoor with radio, TV and press ratings. More
Transaction processing and analytics provider SourceHOV has launched a new business unit, Alpha Analytics, which will combine analysis, business intelligence and data science to help clients improve their ROI on analytics spend. Mark Pitts will lead the new division. More
New York-based speech and text analytics specialist Verint - which owns survey management software firm Vovici - has introduced an employee survey and engagement solution, 'Voice of the Employee' (VoE). More
Badgeville - whose platform allows users to incorporate gamification elements into their online strategies - has launched 'The Behavior Lab', through which it will research the best means to influence customer and employee behavior with game design techniques. More
Digital measurement specialist comScore has introduced an enhanced service to track US mobile commerce (m-commerce) sales - whether via smartphones or tablets - and analyse by product category and leading individual retailer. More
Pulse Group's big data unit Pulsate has partnered with technology giants Dell and Intel and statistical software specialist Revolution Analytics, to set up a Big Data Solutions Centre, which will pool big data expertise from the four companies. More
Connecticut, US-based Civicom Marketing Research Services has introduced a text analytics tool with a sentiment analysis module. More
Millward Brown has launched a mobile tracker, through which to deliver insights to marketers in the Africa, Middle East and Asia-Pacific (AMAP) region, as part of what the firm describes as an 'aggressive regional mobile research strategy'. More
Interactive marketing display specialist Zoomkube is adding facial recognition software and social media monitoring services to its platform, to enable advertisers to serve personalized offers and content on an in-store display monitor, based on an individual's appearance and behavior. More
Management software giant SAP has released a new tool called SAP Social Contact Intelligence, to enable businesses to 'unlock' sentiment and contact insights from both social media channels and internal data. More
US-based natural language processing firm LinguaSys has launched a tool which it says can draw intelligence from social media and big data in fifteen native languages. More
In the US, real-time marketing platform SHIFT has introduced a social media analytics tool, though which marketers can analyze their paid media by campaign or by creative. More
Los Angeles-based tech start-up Bedloo has launched out of beta with an online voting platform, through which users can create their own polls to get instant feedback on things like clothes or songs, or cast their vote on images uploaded by other users. More
UK prisoners at HMP Oakwood near Wolverhampton and Drake Hall in Staffordshire are being paid to work in call centres inside their prisons. The Centre for Crime Prevention has described the move as 'incredibly naïve'. More
Social media intelligence platform Swipp has launched a new DIY tool called Swipp Surveys, which enables users to run surveys via the web, Facebook, Twitter, text message and e-mail; see results over time; and watch how geography affects how people think and feel. More
Ipsos - via its Hong Kong office - has launched a platform integrating data from different stages of the staff recruitment process, branded as the Candidate Experience Optimizer (CEO). More
emma, Australia's new industry-backed newspaper and magazine readership survey, has published its first figures, which show substantially larger audiences - for most publications - than the metrics produced by Roy Morgan. More
In the UK, the Radio Advertising Bureau (RAB) has unveiled a collaboration with the ad association IPA's Touchpoints survey, to help planners analyse media's role in connecting with and influencing consumers at relevant moments. More
Targeting and media measurement provider Trueffect has announced a strategic partnership with UK based marketing insights firm RedArk, and has also received TRUSTe and Safe Harbor certification for privacy compliance. More
The City of London Corporation, which provides local authority services to the business district around St Paul's, has ordered marketing agency Renew to stop collecting data using devices in recycling bins in the Square Mile streets. More
Australian market and opinion researcher Roy Morgan has added a suite of research products to its Single Source survey, which it claims will change the way media, ad agencies and marketers view and analyse media performance and potential. More
Location analytics specialist Placed has introduced a solution to measure the impact of mobile advertising on in-store visits. More
In Canada, pharma MR and consulting group iData Research has launched an online platform through which medical device companies can access global medical, dental and pharmaceutical market data. More
Australian industry body The Readership Works has announced that its new 'emma' newspaper and magazine readership survey will roll out monthly from November. More
UK-based consumer insight and database marketing company Transactis is upgrading its data centre and moving its Liverpool office to a new location. More
Ipsos Healthcare has announced the global launch of a new research framework, EquityVision, which builds on its BrandVision product to 'link the major sources of commercial equity in the multi-channel healthcare marketing environment.' More
DIY online research platform ZappiStore is expanding to France and Germany, just four months after launching. More
Harris Interactive has launched QuickQuery instant (QQi), which combines expert survey design guidance with the DIY tools of Google Consumer Surveys. More
Big data specialist BRIDGEi2i Analytics Solutions has launched Surveyi2i, a cloud-based application promising non-technical users easy end-to-end analysis of their survey data. More
In the UK, mobile research firm CrowdLab has updated its platform with the addition of several new functions, while introducing a 'white label' version to enable agencies to build their own branded apps. In addition, the solution is now available in 'any language'. More
DIY mobile survey platform SlimSurveys has introduced an API, through which developers can integrate micro-surveys and polls into third-party web and mobile applications. More
Omnicom-owned marcoms agency Cone Communications has launched a new platform called 'ConeFluence', promising to help clients pinpoint how social media influencers are engaging with various brands. More
Software giant Oracle has enhanced its Social Relationship Management tool (SRM) with the addition of listening capabilities for Simplified Chinese, Portuguese and Spanish, in the SE&M module. More
Shanghai-based marketing and research agency China Skinny has launched an interactive online tool called the City-Nator, to help users understand the business opportunities that exist in China's smaller cities. More
London-based full service agency IFF Research has launched a Health & Wellbeing (H&W) division, to provide a range of services from patient satisfaction tracking surveys and health and lifestyle studies, to more niche studies involving hard-to-reach audiences. More
London-based research firm YouthSight has spun off its co-creation tool Bright Young Minds into a separate business, to help brands and creative agencies collaborate with the 'top 25%' of skilled young people via its OpinionPanel Community. More
Multi-screen measurement specialist Rentrak has extended its International Box Office Essentials service to China, where it will report daily theatre-level information for what it describes as the world's fastest-growing movie market. More
Marketing tech and analytics company Adlucent has introduced an application for Google Shopping called 'BuyerPath for Product Ads', that enables brands to map consumer intent to the most relevant products. More
Media monitoring and measurement company CyberAlert has announced a comprehensive radio monitoring service for public relations and marketing clients. More
Analytics-driven UK-based media agency m/SIX is opening its first US office, in New York City, and has appointed David Stopforth as Managing Director. More
comScore has added measurement of real-time email display ad service LiveIntent to its range of tracking options - the first time it has covered an email-exclusive ad network. More
UK-based DJS Research is launching an online research community for education professionals in all parts of the sector, backed by the Prince's Teaching Institute and managed on a day-to-day basis by Elliot Simmonds. More
Social media intelligence platform Swipp is launching an app offering Facebook users the ability to gather 'rich, meaningful data around any topic'. More
In India, WPP-owned IMRB has expanded its household consumer panel to reflect changes taking place across the country. More
Audience measurement giant Kantar Media is to work with Twitter to develop a suite of planning and analytics tools for UK broadcasters, media agencies and the wider television industry. More
German-based product, pricing and marketing strategist Simon-Kucher & Partners is opening two Latin American offices, in São Paulo and Santiago de Chile, in order to serve a large existing client base in the region from local hubs. Manuel Osorio is appointed as Managing Partner of both new offices. More
comScore will introduce a set of metrics to tie in with the launch of the new health insurance marketplace, which opens on October 1st as part of the Affordable Care Act. The service promises 'detailed, aggregated and anonymous' online usage metrics for both the on-exchange and off-exchange market. More
Retail data giant Information Resources, Inc. (IRI) has announced a deal with cloud-based predictive analytics software company Applied Predictive Technologies (APT), adding the former's POS data into the latter's Test & Learn software suite. More
UK-based online database FieldShare, which details market research interviewers and recruiters, has been 'spring-cleaned' to refresh and revalidate its listings for a new era of research. More
Netherlands-based app store analytics provider Distimo has announced the launch of Distimo App Trends, a resource allowing users to search for and view daily download and revenue trends for the last two weeks for any app worldwide. More
Caleb Elston, one of the men behind a mobile chat app called Yobongo, has set up a new company in California called Delighted, with the aim of helping businesses connect with their customers. More
US-based Survey Analytics is rolling out its research software tools across New Zealand and Australia. More
Big data firm FirstRain has released a new tool called Market Insights, promising real-time data on customers, end markets and competitors to sales and marketing teams. More
In London, marcoms group Chime Communications has launched a dedicated qualitative recruitment agency called Cherry Picked, which will offer bespoke respondent recruitment services to businesses in the UK and internationally. More
In the US, online business document firm Zoho has launched a DIY survey tool for business users, called Zoho Survey. More
In the UK, full service agency Tpoll has launched a tool to help councils produce resident engagement surveys. More
Insurance industry Veteran Wendy Aarons-Corman has launched a new company called UX Game Changers, which offers a range of evaluation techniques to help clients deliver ideal user experiences across both web and mobile devices. More
NYC-based Simulmedia has developed a tool measuring and comparing the number of viewers who saw ads for a particular TV program and those who actually went on to watch it as a result. More
Marketing agency Left Brain DGA has released its first product, the MiDash Marketing Intelligence Platform, which draws together historical and current consumer buyer behavior data from multiple sources to assess campaign effectiveness and model potential revenues. More
In India, advertisers, agencies and broadcasters have settled a dispute over TV ratings measurement supplied by TAM Media Research. Tam will now issue data in the 'television viewership in thousands' (TVT) format, rather than focusing on percentage of audience share. More
The US Census Bureau has launched an interactive tool to help users find basic demographic and economic statistics for every congressional district in the US. More
In the US, multi-screen analytics firm Collective has teamed up with Publicis-owned media services network ZenithOptimedia to develop a tool which it says identifies the TV preferences of online audiences who are currently actively shopping for a particular brand. More
Employee communications tech firm Softomate has launched a new tool using its existing DeskAlerts platform to allow users to build employee surveys and distribute them instantly. More
London and New York-based Qriously, which provides a location-based public opinion survey app, has launched a new service called 'Opinion Targeting', offering to match mobile ads to consumers' preferences and sentiments. More
Pinterest analytics firm Piqora, which was previously known as Pinfluencer, has expanded its portfolio with the addition of trending image, hashtag, follower and influencer analysis for Instagram and Tumblr. More
US-based Executive Planning Service (EPS), which provides global brand planning and measurement services for clients in the biopharmaceutical industry, has launched a syndicated brand performance service for life science executives. More
Online panel provider Borderless Access has introduced a proprietary health & wellness panel, adding to an existing range of niche audience and business market research panels. The new offering covers five countries - Brazil, Russia, India, China and Mexico. More
Ipsos Healthcare has extended its syndicated Cardiovascular Therapy Monitor Portfolio with the addition of a Monitor covering Stroke Prevention in Atrial Fibrillation (SPAF). More
Melbourne, Australia-based software firm Research Reporter has released a customized version of its insight management platform focused on the MR needs of media companies - including broadcast and cable networks, film and video distributors. More
In the US, online qual research software provider Revelation has announced the public release of its Word Tree text visualization and search tool, which helps users to illustrate the way language is employed in their studies. More
Behavioral retargeting start-up adhesive has raised $1.5m in a round of funding which it will use to support the roll out of its 'private data co-operative'. More
Mobile ad tech firm PageWoo has launched a solution called 'NewWoo', which layers consumer psychographics on top of hyper-local big data, to enable companies to target consumers with personalized ads and messages. More
UK company Shopper Retail Insight (SRI) has developed a new service based on football player performance analytics, in order to deliver an improved understanding of in-store shopper behaviour. More
New York-based MR consultancy Open Mind Strategy has added quantitative research to its portfolio of services, while appointing youth culture expert Allison O'Keefe Wright as SVP, MD of Research and Strategy. More
Software giant Adobe has added a predictive publishing feature to its Adobe Social tool, which offers monitoring of social media, ad buying and ROI analytics. More
Multi-screen measurement specialist Rentrak is claiming a movie industry first, with the launch of a service called 'PreAct' measuring interest in forthcoming films and marketing impact up to a year before release. More
Ipsos Retail Performance has launched a new Shopper Insights suite which it says will enable managers and other store staff to understand and interpret both their traffic and transactional data. More
US-based retail price comparison service Shopzilla is to launch its 'Aisle A' audience targeting division in Europe, offering marketers access to proprietary shopping intent data across the region. More
Foviance co-founder Paul Blunden has set up a firm called Usability247, to provide 24-7 multi-platform user experience research and usability testing services to clients around the world. More
Zocalo Group, a word-of-mouth, digital and social media marketing agency within Omnicom, has launched a brand advocacy platform called FanRally, which it says can identify and engage with influential advocates whose recommendations lead to sales. More
Euromonitor International has launched a Centre for Analytics, Modelling and Innovation (CAMI), led by Marius Dundulis and combining its quant research expertise with capabilities for modelling, innovative data exploration and visualization. More
Cape Town-based MR and strategy company Dashboard Market Intelligence has announced a partnership with advertising and media expert Dave Kelly to launch Pinpoint, which promises accurate and up-to-date tracking of media consumption for the African continent. More
Digital marketing technology company AudienceScience is opening its first physical data centre in Hong Kong, plus two new offices in Hong Kong and Singapore. More
Former Toluna exec William Yattah has launched France's first specialist MR recruitment consultancy, Market Research People. More
Research portal provider Northern Light has launched an application called Primary Research Manager, embedded within its SinglePoint Strategic Research Portal, helping research managers to set up, track and control primary research projects. More
Life sciences MR consultancy KJT Group has hired Finnish pharma researcher Nicola Guerra as Director of European Practice, based in its Amsterdam office. More
US Latino panel SusOpiniones has launched SusPing, a qualitative research app that takes brands 'directly into Latino lives' through their iPhones and Android smartphones. More
Connecticut, US-based Civicom Marketing Research Services has added Arabic language options to its online discussion tools. More
Toluna has launched an app, TolunaMobile Diary, which gathers feedback on consumer activities in real-time. More
Brand advocate sourcing company HireInfluence has launched out of beta, with a platform promising to help clients connect with influential individuals. More
In the US, business intelligence technology firm Geoscape has opened a new division to provide multicultural market research, integrated with its existing data resources and analytics expertise. More
US-based digital video ad solutions firm YuMe has introduced a multi-screen household targeting offer, promising to help advertisers reach all members of a home on whatever connected device they are using. More
US company SoGoSurvey has launched an enterprise version of its DIY survey software, to enable organizations to create, launch and analyze their own online or mobile surveys. More
WPP subsidiary Millward Brown has rolled out its Link with Facial Coding technology across Asia, to enable advertisers to measure emotions in ads across different cultures. More
Ipsos ASI has launched a smartphone app called Brand Shout, to measure consumers real-time reactions to brand touchpoints such as advertising, social media, and point-of-sale material. More
Australian industry body The Readership Works is to work with Nielsen to merge the latter's Online Ratings data with its forthcoming cross platform audience insights survey 'emma'. More
Digital print and imaging specialist EFI has introduced a system called SmartSign Analytics (SSA), to enable retailers to measure which point-of-sale print ads have performed best at reaching a targeted demographic in a specific location. More
Canadian consumer response service IntelliResponse has launched a new service called VOICES, which it says will capture 'voice-of-the-customer' (VoC) data from client interactions across web, mobile and social media channels and convert this data into customer insights. More
US big data analytics specialist InTTENSITY has launched a new practice called SOCINT, to focus on measuring trends and information across social media and help organizations make business decisions based on what is being discussed across various networks. More
Watermelon Research, the specialist digital company within Chime's CIE division, has announced the opening of an office in Sydney, its first in the Asia Pacific region. Company MD Mark Squires will oversee the setup and management of the new office. More
Global media auditor BPA Worldwide has introduced a service called Ad iCompli, which tracks online ad campaigns running across multiple sites, including networks and exchanges. More
WebSideStory founder Blaise Barrelet has partnered with video game industry veterans Lee Jacobson and Mark Caldwell to launch a real-time game and mobile app analytics company called Apmetrix. More
London-based audience insights company VisualDNA has launched a web analytics tool called WHYanalytics, to identify who site visitors are and understand why they've visited. More
London-based online research specialist DigitalMR is making its eCommunity private online communities platform available to marketing and market research agencies in selected countries. More
In Australia, industry body The Readership Works has finally got round to naming its new newspaper and magazine readership survey, three years after Ipsos MediaCT was selected to run the programme. It's to be known as 'emma' - Enhanced Media Metrics Australia. More
IT services specialist the dotH Group has opened a survey programming and data analysis firm in Toronto, dotH Research, offering a wide range of qual and quant tools to clients across North America. More
Nielsen has launched beta trials of its Cross-Platform Campaign Ratings tool in the UK with brands including Unilever and Mondelez International (formerly Kraft Foods), agencies Aegis, OMG and Universal McCann London, and several publishers and ad networks. More
GfK has introduced a communications tracker to measure the social and emotional reaction of consumers to the various 'touch points' for a particular brand, and identify those the individual finds most memorable. More
John Mackay, the owner of sampling agency Mr Sample, has joined ad optimisation specialist MediaAnlayzer as Business Development Director, to lead the roll out of the company's services across the UK. More
Pharma brand and communications specialist Hall & Partners Health has launched a 'patient experience framework', PatientPulse, looking at what people 'feel', 'think' and 'do' before, during and after treatment. More
Market research agency support consultancy Actus Sales Intelligence - formerly known as ActusMR - has opened a division dedicated to recruiting professional sales executives for the MR sector. More
Surrey, UK-based MR community and panel management tech company MARSC Ltd has released a new version of its MARSC solution, including a panellists' interface built into a fully featured Content Management System (CMS); and new tools for monitoring panel health. More
Berlin-based mobile ad and app analytics firm Adeven has raised $4.3m in Series B funding. The money will be used to continue expansion of current products and eventually to develop new metrics focusing on long-term engagement and customer retention. More
Global media agency MEC has launched a proprietary approach called Momentum, designed to understand and quantify how consumers make purchasing decisions. More
App-based music and television identification and sharing service Shazam has launched a new TV metric called the 'Shazam Engagement Rate', which analyses the real-time activity of the firm's user base to provide insights on when and where TV ads resonate most with consumers. More
US-based shopper behavior specialist MarketingLab has rolled out its neuromarketing service SellCheck in the UK, offering brand owners and retailers a new way to measure the effectiveness of their shopper marketing materials. More
WPP-owned Xaxis - which links the group's ad-buying technologies with a proprietary database containing what the firm describes as the 'world's largest pool of audience profiles' - has opened an office in Taiwan, led by former Yahoo! exec K.C. Pan. More
Interactive TV program producer FourthWall Media has been awarded a patent for its Dynamic Application Insertion Technology, which embeds targeting data directly into the video stream and then selects the most appropriate version of an ad to display in a targeted home. More
Ipsos has launched a social media research and communities division called Ipsos SMX (Social Media Exchange), to provide clients with new approaches to market research into consumer engagement and interaction. More
The founders of photo sharing site TweetPhoto have set up a DIY mobile survey platform called SlimSurveys, in a bid to take on companies like Survey Monkey which they claim provide a 'terrible experience' for survey takers. More
Digital measurement specialist comScore has rolled out its Ad Metrix service in Mexico, to provide competitive intelligence for online display advertising across the country. More
Paris-based tech firm Sirdata has launched a fully automated third party data collection and profiling platform for use in ad targeting. More
Research veterans Adam Weinstein and Nathan Lynch have launched a new research company called Full Circle, which will use a new 'Mixed-mode Validation Process' (MVP) combining online methods with a substantial CATI resource. More
Research outsourcing and panels company Pulse Group has inked a deal with Chicago-based 'Over the Shoulder', to bring the latter's smartphone-based consumer insight tool to the Asia Pacific region. More
In London, former YouthSight AD Mia Lorenz has opened her own training consultancy called the Research Academy, which will offer face-to-face and distance learning courses for the MRS Advanced Certificate and the MRS Diploma in Market & Social Research. More
Yahoo! Asia Pacific and Millward Brown have announced a partnership using the latter's AdIndex solution to help clients evaluate the brand impact of digital advertising, both in general and on Yahoo! properties. More
Ipsos Healthcare has launched its Molecular Diagnostics (MDx) Monitor in Europe. The service, gathers data from a wide range of stakeholders including drug-treating physicians and pathologists, will begin with coverage of oncology and be rolled out to other therapy areas. More
UK-based Tpoll has announced a new online qual research platform, developed in-house and allowing researchers to moderate forums simultaneously in different languages across formats and in different time zones. More
A new firm promising to put big data to work for the travel industry has launched in Nashville, TN, USA. nSight deploys a database of over 25 billion global travel searches and transactions from over 5,000 consumer web sites to help clients understand individual travellers. More
Customer lifecycle marketing specialist Provenir has launched an 'Omni-channel Customer Listening' platform, while at the same time opening a Boston-based Customer Listening division through which to market the new service. More
Lakewood, CO-based qualitative and sensory testing specialist Ingather Research has opened new facilities in downtown Denver. More
From August, UK TV ratings body BARB will begin measuring catch-up viewing in addition to traditional screen viewing. The former includes services such as the BBC iPlayer, 4oD, ITV Player and Sky Go. More
London-based video ad distribution and tracking platform Unruly has opened a 'Social Video Lab' in New York, to enable companies to benchmark their social media videos against those of their competitors. More
Ad giant Ogilvy has launched a data and analytics practice called data[at]Ogilvy in Australia, which will focus on areas including digital analytics, customer engagement and data planning. More
Australian consultancy InfoReady has launched a Marketing Intelligence practice, specialising in multi-channel marketing and analytics, and appointed James Forbes to establish and lead it. More
Chinese PC manufacturer Lenovo is to launch a global analytics hub in Singapore, through which it will tap into and analyse online and off-line data to support its marketing intelligence and social media teams. More
The partners of UK-based brand consultancy Purpose have teamed up with neuroscientist Dr Beau Lotto to launch a lab called Beautiful Mind, offering a combination of neuroscience, behavioural science and 'design thinking' for examining customer and client behaviour. More
Web analytics firm Spinnakr has launched out of beta with nearly $1m in seed funding from various investors including comScore co-founder Linda Abraham. The firm has also rolled out an update to its analytics platform, enhancing its predictive insight abilities. More
Facial expression analysis specialist Emotient and eye tracking software solutions firm iMotions have teamed up to create a platform that combines their key offerings, along with EEG and GSR technologies. More
Torben Laustsen and Fred Balkenende, the creators of Danish data collection survey software tool TricTrac, have launched a new piece of software called OfficeReports, said to convert Microsoft Office into a complete data analysis and reporting suite for surveys. More
Nielsen has completed a successful trial using technology developed by mobile streaming provider Syncbak to capture and measure viewing of TV content on mobile devices. More
Outdoor advertising firm Laqshya has launched an audience measurement tool called ROAM (Research on Outdoor Audience Movement), initially for use in gathering Opportunity To See (OTS) metrics in Mumbai, Delhi and Bangalore. More
US agency Forbes Consulting Group has launched a DIY version of its MindSight applied neuroscience technology, offering quick, low cost insights into the subconscious emotions that motivate consumers to buy. More
Digital audience measurement pioneer comScore has announced the launch of the 'next generation' Multi-Platform version of its Digital Analytix product, offering clients a broader view of customers' behavior. More
Infegy, the company behind online conversation analysis tool Social Radar, has announced a 'ground-breaking' update to the tool, including a more detailed and accurate analysis of demographics such as household income. More
Austin, Texas-based design and marketing firm Rock Candy Media (RCM) has launched a focus group app named SocialSense, via its Market Research division. More
IBM has announced new workforce-related big data software and services, which it says will help organizations build and maintain their global workforce by analysing data shared by employees and finding trends. More
Research software specialist Confirmit has launched Version 12.2 of its CustomerSat solution, which it says brings 'key metrics from multiple survey programmes together in a single dashboard to track performance against corporate goals'. More
US-based software firm Kinesis Survey Technologies has announced the integration of its solutions with the Fulcrum sample management platform of its partner company Federated Sample. More
Toluna has announced a number of enhancements to its TolunaAnalytics web-based analysis, reporting and visualisation tool. They include the ability to analyse survey data from tracking studies. More
Ipsos MarketQuest has unveiled the 'next generation' of its suite of brand growth solutions, Censydiam, which it says helps users to identify and prioritise category and cross category opportunities for growth, analyse brand choice and measure brand equity. More
uSamp has announced the newest version of its iPoll mobile app, which it says offers improved performance and a faster, more intuitive in-app user experience. More
MMR Research Worldwide has launched a real-time, point-of-purchase survey app called MyDiaLog, which allows users to share videos, pictures and audio clips recorded on their smartphones. More
In the UK, full service agency Tpoll has launched a panel called 'The Future Thinking Forum', comprising 'tech savvy' individuals who enjoy discussing the latest product innovations, gadgets and software. More
US firm Civicom Marketing Research Services has introduced a service to enable clients to use Pinterest for their market research projects. More
Twitter has announced a new service offering TV advertisers the ability to target people who are tweeting about their ad campaigns. More
Brighton, UK-based social media analytics provider Brandwatch has launched a new tool, Channels, which aims to bring together analysis of a client's owned and earned media assets across different social networks in one place. More
Nielsen has opted not to participate in a tender put out by the Audited Media Association of Australia (AAMA), for a new range of metrics to be included in its Web Audit Service. The measurement giant says the ad industry has made clear its preference for a single metric. More
In the UK, fieldwork division ICM Direct has expanded its Bedford Call Centre by 20 percent, responding to 'increased client demand for fieldwork services'. More
In the US, IMS Health and Remedy Informatics have partnered to deliver technology-based 'real-world-evidence' (RWE) solutions, promising life science sector clients a complete picture of the patient experience. More
Business information provider Dun & Bradstreet (D&B) has introduced a product called Hoover's Analytics, to help small business segment and evaluate their customers and prospects and identify new market opportunities. More
US firm Civicom Marketing Research Services has launched a mobile app through which consumers can 'dial in' and record their thoughts while out shopping. More
Business intelligence and big data analytics firm EdgeSpring has launched out of stealth with $11m in Series A venture funding. More
Kantar companies Dynamic Logic and Compete have teamed up with online media viewability firm Double Verify to launch a tool called Advance, which combines exposure metrics and effectiveness measures in a unified reporting and optimization system. More
Retail and healthcare data giant IRI has partnered with health and wellness consumer insights agency SPINS, to create a new segmentation offer in the natural/organic sector. More
Digital marketing technology provider Silverpop has launched a system called Universal Behaviors, which provides access to a live stream of real-time consumer actions which can be analyzed and then used to build individual targeted campaigns. More
In New York, analysis tech firm IMRSV has launched facial recognition software called Cara, through which any webcam can be used to gather audience data such as gender, age, attention time and 'glances'. More
US-based social media monitoring and analytics firm Crimson Hexagon has introduced a new feature called Live Stream, to enable real-time social media monitoring through its existing ForSight platform. More
US media network ABC is participating in Nielsen's 'first-ever' trial expanding its Online Campaign Ratings (OCR) solution to the measurement of ads on mobile devices. More
Emanuel Maxl, the Chairman of Austrian MR body VMÖ, has set up a new consultancy called Context Research, based in Vienna. More
In the UK, Cello-owned healthcare agency Insight Research Group has launched a Digital Business Team, to help clients understand the impact of new digital channels. Research Director Damian Eade will lead the new initiative. More
Online customer experience specialist Foresee has launched an SaaS tool called 'SessionReplay for Mobile', to help organisations see how mobile users are interacting with their sites and apps. More
Former Ipsos MORI Scotland exec Margaret Frazer has opened a new agency called 9 Dots Insights, with bases in Edinburgh and London and offering market, brand and communications research as well as strategic marketing consultancy. More
US ad agency veteran Sheree Johnson has launched a firm called SJ Insights, which will offer market intelligence and analysis, proprietary market research, media planning and buying, along with marketing and advertising related consultancy services. More
In the US, shopper insight specialist Nielsen Catalina Solutions has launched a tool called AdVantics On Demand, allowing clients to link TV ads with appropriate audiences, based on actual retail purchase data. More
Singapore-based consultancy TapestryWorks has announced the launch of BehaviourWorks, a new framework for evaluating shopper behaviour for point-of-sale, web site design and promotional materials, building on advances in neuroscience and behavioural economics. More
US media measurement firm TRA, now a subsidiary of DVR pioneer TiVo, has expanded its ad targeting solution by adding access to Tivo's 48,000-strong Power||Watch household panel. The firm says advertisers will now be able to target ads based on consumers' views about what they buy. More
Singapore-based YFind, which helps brick-and-mortar retailers track and analyze movement in any indoor or urban environment, has launched a shopper analytics dashboard called TheRetailHQ, which pinpoints shoppers' specific locations inside a store. More
In the US, dunnhumby-owned price modeling and customer insight firm KSS Retail has introduced a new business intelligence tool called PriceStrat Analyzer, to enable retailers to tap into their data for decisions about pricing and promotions. More
Mobile marketing firm Brandtone has signed a one-year partnership with TNS, which will give the research company exclusive access to its database of engaged consumers in developing and emerging markets. The initial partnership will cover South Africa, Turkey, Russia and Brazil. More
A team of researchers from Cambridge University have developed a smartphone app called 'Emotion Sense', which collects data from a user's mobile phone in order to understand what triggers their mood swings. More
Mobile technology start-up TenFarms has raised $2.7m from undisclosed angel investors, which it will use to further develop its Photopoll instant polling app. More
Sampling, data collection and analytics specialist SSI has updated its QuickTake DIY solution to include geographic selection options in European markets including Germany, the UK and France. Latin American and Asia Pacific countries will follow. More
In Australia, supermarket giant Woolworths has taken a 50% non-controlling stake in customer data analytics firm Quantium, which in return will gain access to Woolworth's customer data and provide insights to the retailer's packaged goods suppliers. More
Boston, MA-based company SessionM has added a survey feature, 'Consumer Polls', to its mobile loyalty and monetization platform, to enable advertisers and developers to launch in-app polls across millions of mobile users. More
WPP's out-of-home media planning and buying firm Kinetic has launched its 'Aureus' planning and placement system in Malaysia, bringing together local market data, industry and proprietary research, and detailed inventory information. More
AOL has partnered with Nielsen to develop a tool to measure those audiences viewing the former's library of more than 620,000 videos. More
Location analytics firm Placed has launched a new solution called Placed Insights which measures the geographic locations visited by more than 70,000 panelists a day. More
North of England-based company Dollywagon Media Sciences has launched a new business called Colourtext, which offers a dashboard providing semantic analysis of content on social networks. More
Global information giant Experian has launched a platform integrating real-time data and customer insight to help marketers create materials for campaigns across on and off-line channels. More
Nielsen is piloting a new solution, 'Nielsen Digital Program Ratings', designed to measure audiences who view TV content online. More
US-based video analytics firm Visible Measures has partnered with Publicis agencies VivaKi and Starcom MediaVest Group (SMG) to develop Contagion, a platform for planning and measuring video campaigns. More
Ipsos Healthcare has announced the launch of SEES, a range of disease-specific syndicated ethnographic studies, examining patients' experience and views. Initially available in the UK, France, Italy, Spain and the USA, the firm says the studies will 'bring to life the day-to-day challenges of living with a chronic disease'. More
In Liverpool, UK, MR agency Curiosity Insight and social networking site AllJoinOn.com have launched CrowdZoo, described as the country's 'first' MR solution combining 'a feature-packed, easy to use online bulletin board' and 'the research participants to use it'. More
Emerging market digital audience specialist Effective Measure has officially launched in Pakistan, after more than a year sounding out this 'booming online media market'. More
UK firm SecondSync, which analyses the relationship between conversations in social media and TV programmes and audiences, has integrated overnight TV ratings from audience measurement body BARB into its dashboard system. More
In the US, GfK is to increase the size of its KnowledgePanel by a third in 2013, in a bid to provide greater access to those populations that are often difficult to reach using traditional survey methods. More
TLE (formerly The Leading Edge) has launched a new methodology called 'TLE Social', designed to help organisations measure how their brand is impacted by their reputation in areas such as sustainability, community fabric, climate change, child labour and animal welfare. More
UK-based online specialist BrainJuicer has introduced a new methodology called 'The System 1 Pack Test', which imitates the real-time shopping experience by asking people to make a selection from the shelf while under time-pressured conditions. More
Maritz Research has expanded into the food service industry through the launch of 'Capella Restaurant', a mobile survey tool designed to capture feedback about diners' experiences. More
In the US, Silicon Valley-based social media intelligence platform Swipp has raised $2m in investment funding, while also launching a product called Swipp Plus to provide real-time customer insight around products, brands and offers. More
Connecticut-based Civicom Marketing Research Services has launched a recruiting service, CiviSelect, which will provide respondents from all parts of the globe for research surveys using social media sites. More
IT network Spiceworks has introduced a service called SpicePanels, which brings together technology vendors and beta testers from its Spiceworks Community of 2.4 million IT professionals, and tasks them with testing and trialing new products, services and marketing campaigns. More
Eye tracking technology specialist Tobii has introduced a usability testing package called Tobii UX Live, which combines hardware, software, education and support. More
Cello-owned co-creation agency Face has launched a social media research platform called Pulsar TRAC, designed specifically to handle large volumes of data. More
UK research agency ICM has launched a new polling system called 'Rapid Response', which it says will deliver same-day results on breaking national news stories. More
WPP-owned Kantar Health has launched a new solution called 'CancerMPact Future Trends and Insights', which can be used to explore the potential changes in oncology treatment practices in the US, Western Europe and Japan. More
Web-based e-mail company Emma, Inc. has partnered with DIY research firm SurveyMonkey to help clients of both firms distribute surveys and gather feedback in an 'aesthetically pleasing way'. More
Nielsen has integrated its Online Campaign Ratings service with the Velocity measurement solution of digital video specialist SET Media, allowing advertisers to forecast Gross Rating Points (GRPs) by program type and by individual video, while also delivering post-impression analytics. More
In Canada, research software firm Voxco has spun off its social media monitoring and analytics arm Acuity4 Social as a separate company, and renamed it Semeon Analytics. More
London-based video ad distribution and tracking platform Unruly has released an analytics dashboard through which brands and agencies can measure the impact of their social media video strategies against those of their competitors. More
Online analytics pioneer Webtrends has launched a platform called 'Action Center', through which users can integrate in-session and historical customer data into their marketing systems. More
US-based consumer intelligence specialist The NPD Group is launching what it describes as 'the foodservice industry's first monthly sales tracking service with broad distributor coverage'. 'SupplyTrack' will cover all products shipped from major distributors representing 70% of the broadline market. More
Emotional response measurement specialist Forbes Consulting Group has announced a partnership with Arab research boutique iQual, to bring 'cutting-edge applied neuroscience and emotional insight to businesses throughout the Middle East'. More
Malaysia's MR association is to launch a database of qualified respondents for group discussions, to avoid 'professional respondent' syndrome and improve research quality. More
Online targeting specialist BlueKai has teamed up with mobile marketing and ad technology company Velti to give clients of the former's Data Activation System access to the latter's data and allow targeting of consumers on mobile devices. More
US company Blab has introduced a platform which it claims can predict the content of future social media conversations. More
TiVo Research and Analytics - a subsidiary of digital video recorder (DVR) firm TiVo - has added data from Nielsen to the media measurement and analytics services offered by its recently acquired TRA business. More
MESH Planning Partner Stephen Phillips has launched a new online DIY market research platform called ZappiStore, initially available in the UK, US and Australia. More
Full service online research agency mo'web has launched a new consumer panel in Turkey, while also announcing plans to expand into the country's B2B market. More
Online privacy and compliance specialist Evidon has introduced an app called 'Ad Control', that enables Apple users to opt out of 'cross-app' behavioral advertising served on their mobile devices. Later this month, the tool will also be available in the Google Play App Store for Android users. More
Shopper marketing specialists Jim Cusson and Jared Meisel have set up a new agency called Theory House in Charlotte, North Carolina. More
Facebook has teamed up with analytics software firm Acxiom to launch a tool called 'Partner Categories', which will enable its advertisers to select and target specific audiences based on Acxiom's interest and behavioral data. More
WPP's media investment management group GroupM has expanded its line-up of multicultural insights services and brought them together in one until called GroupM Multicultural, led by Hispanic media specialist Gonzalo Del Fa. More
UK consumer specialist Incite has launched a dedicated Behaviour Change practice, which will use multiple disciplines - including behavioural economics, neuroscience, health psychology and CRM - to help brands influence the behaviour of consumers. More
Research Now Mobile has added multilingual capabilities to its research platform, allowing for surveys to be authored in more than 50 languages. A launch scheduler, a quota management system and improved location-based targeting also feature in the new upgrade. More
US online research specialist InsightExpress is adding Affectiva's Affdex facial expression analysis technology to its CreativeImpact copy testing solution, to enable brands to optimize their TV ad campaigns using quant neuromarketing techniques. More
In Canada, Ipsos Healthcare has rolled out a tumor-specific oncology monitor focusing on non-small cell lung cancer (NSCLC), planned as the first in a series of syndicated, cancer-specific monitors. More
Multi-screen measurement firm Rentrak has partnered with SintecMedia to integrate a performance tracking and revenue management solution for TV and movies into its Digital Download Essentials service. More
Claraview, a subsidiary of big data specialist Teradata offering business intelligence consulting and data warehousing services, has launched Integrated Marketing Management (IMM), a new offer for companies looking to measure the results of their marketing strategies. More
Online research community specialist Vision Critical has announced an agreement with Dentsu Marketing Insight Inc., a subsidiary of the Japanese advertising giant, which will develop communities in Japan. More
Business information provider Dun & Bradstreet has announced a long-term strategic initiative to deliver a combination of new solutions and improved business insight for the Canadian market - the first three of which launch today. More
App measurement and advertising platform Flurry is to make its Flurry Analytics service available for apps and mobile-optimized web sites, in the next few weeks. More
US firm ALM Legal Intelligence is adding to its range of business information and market data for the legal industry with the launch of a new database of the billing rates of attorneys across the country. More
US-based online data collection specialist Schlesinger Interactive has launched an online community service, which it says will support clients' needs for both online community recruiting and 'industry-leading' technology platforms. More
In New York, ad and marketing effectiveness specialist Dynamic Logic has upgraded its AdIndex for Mobile solution, to enable clients to identify ad exposure across the entire mobile 'ecosystem'. More
Nielsen has rolled out its ad measurement service Online Campaign Ratings to four new markets - Germany, Italy, Australia and Canada. More
Shopper feedback specialist Shopbust has launched a mobile version of its mystery shopping platform, to enable clients to carry out 'fast turnaround' store audits and spot checks and report back to their businesses via their mobile phones. More
Customer satisfaction and loyalty specialist Paul Szwarc has rejoined Ipsos MORI, working in the firm's UK Loyalty division as a Director in the Financial Services team. More
Trucking industry analyst Randall-Reilly has introduced a tool called RigDig Business Intelligence (BI), to help truck manufacturers, dealers and aftermarket providers analyse customer buying cycles, purchase behavior and market share. More
UK-based web management software firm Decibel Technology has introduced an analytics tool called Decibel Insight, to provide information on the value and behaviour of clients' web site visitors. More
Digital audience measurement giant comScore has officially launched its MMX Multi-Platform service in the USA, combining and deduping audience across PCs, smartphones and tablets. More
Enero Group has launched a Data Sciences Unit, in response to growing client demand for data driven marketing solutions. The unit will initially be launched in Australia and the UK, and will then be rolled out to Brazil and the US 'over the coming year'. More
MR industry marketing and sales consultancy Harpeth Marketing has announced two new services: the Lead Builder Program, offering outsourced lead generation and nurturing; and The Seller's Reality, which gathers insights from current clients, past clients and competitors to help users keep their perspective. More
US-based social media analytics firm Klout has released 'Klout for Business', a portal and suite of tools available free and promising to help businesses measure the impact of online influencers on their brands. More
In the UK, BI and segmentation specialist CACI has unveiled what it calls 'a radical new approach to describing consumer behaviour, breaking away from the use of census data for development of its geodemographic segmentation tool Acorn. More
In the UK, Dave Stevinson, former Sales Director of parts and peripherals distributor VIP Computers, has launched a new analytics and business Intelligence (BI) firm, GNR Corporation, focused on clients in the IT distribution 'channel'. More
Mobile behavioral targeting firm Sense Networks has introduced a tool called 'mClick-to-Visit Analytics', which reports when a mobile user who has clicked on an ad makes a visit to the retailer's physical store. More
San Francisco-based Internet ratings firm Quantcast has introduced an app to provide insights into cross-platform usage by digital audiences. More
Canadian marcoms agency Donovan Creative has opened a focus group testing facility at its offices in Edmonton, Alberta. More
Facebook has launched a tool called Lookalike Audiences, to enable marketers to reach individuals who share similar characteristics with those of existing customers who they are targeting through the social network. More
Point-of-sale data giant Nielsen Marketing has launched a mobile ad targeting solution called BuyerVision Mobile, through which CPG brands can deliver relevant ads to consumers, based on their previous in-store purchasing history. More
Emerging markets specialist Borderless Access Panels has launched an online panel in South Korea, adding to the ten it already manages in Argentina, Brazil, China, India, Indonesia, Mexico, Russia, South Africa, Taiwan and Turkey. More
GfK has launched its Brand and Customer Experience practice (BaCE) in the UK, and promoted Iain Stanfield to lead it. More
Global PR consultancy Porter Novelli has introduced a monitoring and analytics system called PN Sonar, which it claims captures the entire conversation taking place about a brand or organization - across print, broadcast and digital media. More
Research software company Survey Analytics has rolled out a new capability called MediaBunker, which will help ad and digital marketing agencies test their creative materials via mobile devices. More
Panel firm Research Now has announced an international deal with Experian Marketing Services, the data giant's insight and targeting wing, combining online behavioural data with the ability to survey the same individuals. More
MR technology company Zipinion has released a crowdsourced polling application, promising '100 objective opinions sourced from a pool of over 500,000 people' within 'just minutes' of uploading a DIY online survey. More
UK broadcaster and media group Channel 4 has launched a real-time online community of 16-to-24-year-olds called 'Tribes Live', through which it will provide its ad clients with insight into what it describes as this 'elusive audience demographic'. More
A new agency called Wess Digital has been set up in the UK, to offer political parties and campaign groups access to data on people's political voting preferences and their support for specific issues-driven campaigns. More
Panel and research software firm GMI has launched a consultative service called Re-Track, to enable clients to determine areas for improvement in the structure and design of their tracking surveys. More
GfK has rolled out its Market Opportunity and Innovation (MOI) service in the UK, with a team led by the firm's former Director of Insight Richard Matthews. More
German online ad visibility measurement specialist Meetrics has opened an office in the UK, and appointed Eyeblaster founder Anant Joshi to lead it. The firm is also opening a South East Asia HQ in Thailand, led by recently appointed Nutchsara Cayir. More
TNS has officially opened an office in Yangon, Myanmar (Burma), claiming to be the first international consumer insights consultancy to secure a licence to officially conduct business in the country. More
Ipsos has set up a new Employee Relationship Management (ERM) practice in APAC, helping clients with talent attraction, employer branding, leadership development and staff retention strategies. More
Dubai-based online healthcare specialist 42 market research has launched new healthcare panels in Sweden, Norway and Finland. More
After nearly a year in stealth mode, Santa Cruz, CA-based Looker Data Sciences has launched a query-based business intelligence software platform called Looker, with $2m in funding. More
In London, the University of Westminster has launched a Centre for Social Media Research (CSMR), through which it will conduct research into the social, cultural and political-economic aspects of social media, while exploring how it might transform the practice of research. More
New York-based mobile ad targeting platform Dobleas has officially launched, after closing a $5.4m Series B round of financing from its parent company FreakOut. Dobleas will use the investment to fund its engineering recruitment program, while building the business in the US. More
Image-based social media site Pinterest has launched a new web analytics tool to provide site owners with insights into how people are interacting with 'pins' that originate from their web sites. More
Turkish online research and data collection specialist HoraCore has signed a deal to offer DigitalMR's eCommunities platform and social media research services to clients across its home country. More
US research provider Gongos has formed a new division, O2 Integrated, dedicated to 'fusing enterprise data and primary research to reshape customer-centric decision making for Global 1000 companies'; and has appointed Jason Raguso to lead it. More
Ad appearance tracker WhatRunsWhere has launched a data gathering tool which it says allows clients to track competitors' use of in-app advertising 'for the first time'. More
UK-based research and consulting firm Populus has added mobile-only households to the sample for its telephone-only omnibus. More
UK research company Intersperience is launching an online research software system called FlexMR, offering mix-and-match tools 'to suit any budget'. More
WPP's media investment management group GroupM has opened a new Consulting Services division, whose offer will include marketing and media analytics, as well as business forecasting. More
The US Patent and Trademark Office has granted consumer insight technology firm Lumi Mobile three patents, which the firm says will protect its core technologies. More
Nielsen has launched a solution for measuring the 'resonance' of brand advertising within mobile apps. The tool forms part of the Brand Effect product suite. More
Online research software and solutions provider Confirmit has launched a mobile feedback and research app called MyMobile, allowing businesses to feed insights back to stakeholders via any type of mobile device. More
US-based Media Economics Group - which provides competitive intelligence on online ads targeted at the Hispanic and African-American markets - has launched a new service called ArgentinaWebMonitor, to provide coverage of online ad activity across Argentina. More
US-based WhatRunsWhere - which offers a competitive intelligence service for online media buying - has expanded to Latin America with the addition of data from Brazil and Mexico. More
In Australia, former GfK Blue Moon execs Claire Duffy and Craig Smith have set up a new qualitative market and social research agency called Snapcracker Research + Strategy, in Willoughby, north of Sydney. More
Ipsos Marketing has announced a strategic partnership with Bounty, the UK's largest parenting club. The deal gives Ipsos clients access to Bounty's 37,000 strong Word of Mum Panel, comprising mums-to-be, new mums and those with pre-school age children. More
Experian Marketing Services has announced the launch of Hitwise Mobile, which will provide clients with 'comprehensive data and insights' about mobile consumer behaviour. More
Dell has announced an upgraded version of its flagship big data analytics product Kitenga, offering mid-market clients new search and predictive analytics options. More
DIY online survey firm SurveyMonkey has announced the launch of a developer portal and a new set of data APIs, powered by software firm Mashery, which it says will help users integrate its products into mobile and web applications. More
Real-time marketing analytics provider Anametrix has launched a cloud-based mobile app giving access to its data via iOS, Android and BlackBerry devices. More
comScore has announced a partnership with video ad measurement and verification specialist VideoHub, which will see the latter's service integrated into comScore metrics. More
London-based social media analytics firm PeerIndex has launched a new platform which rewards consumers with products and discounts in exchange for their influence on social media networking sites. More
UK out-of-home measurement body Postar (Poster Audience Research) has been renamed 'Route', as it launches a new audience research system costing industry investors around £19m. More
Footfall counting and analysis specialist Ipsos Retail Performance has launched a range of online reporting tools to help retailers view and analyse the performance of their stores. More
Public opinion pollster SurveyUSA has rolled out its services to the US newspaper industry, and appointed newspaper-industry veteran Mort Goldstrom to lead the new division. More
US-based Curalate, which offers a platform that applies image analytics to social media conversations, has extended its solution to enable users to track conversations on photo-sharing site Instagram; adding to the firm's existing ability to analyze activity across Pinterest. More
GfK has integrated its 'EMO Scan' facial expression measure into its existing ad testing system, to help clients understand consumers' spontaneous emotional response to advertising. More
US provider Strategy Analytics, which focuses on clients in the technology sector, has opened a new Consumer Insights Practice (CIP) led by Motorola Mobility's former Head of Consumer Insights Joy Ganvik. More
US marketing and communications specialist HCD Research has integrated biometric, eye tracking, and quant online research measures into its existing AdverTest concept testing tool, to obtain insights into consumers' reactions to all forms of media. More
US branding agency ParkerWhite Brand Interactive has opened an insight and social media analysis business, Immersive Youth Marketing, in partnership with youth marketer Gregg Witt. More
Telecoms sector analytics provider TEOCO has introduced a tool called INrange Analytics, using its recently launched location analytics capabilities to identify subscriber travel patterns and deliver targeted mobile ad campaigns. More
Online qual specialist Blauw Research has launched a new co-creation tool called 'GameChanger', designed to draw increased insights, ideas and innovations from brand advocates in a focus group setting. More
Online charity fundraising site Goodsearch has partnered with social media sampling firm Peanut Labs to launch an initiative called Goodsurveys, through which participants can take short surveys while earning funds to support their favorite cause. More
Intel has announced it will launch a chip-powered television product which will tailor content to the viewer, based on a facial-recognition assessment of who is watching, by the end of this year. More
Australian-based MR software firm Numbers has released the latest version of its Q analysis software product, boasting online dashboards, new analyses including TURF, 3-D and 4-D tables and new mapping algorithms. More
Ipsos Loyalty is to roll out its WAO! share-of-wallet tool in Poland. The service measures share of wallet dynamics within a given category, then assess which aspects of satisfaction and loyalty are driving this. More
In Belgium, former Nielsen statistician Istvan Hajnal has launched his own market research and big data analytics consultancy, Hajnalytics. More
Launchpad Digital Media - which delivers more than 90 million podcast downloads a month - has partnered with media specialist Edison Research to launch what it describes as 'standard metrics' to measure podcast audiences. More
Social media analytics specialist Bazaarvoice has launched an R&D center, which will use the firm's audience reach, social content and market data to develop new consumer targeting services. More
Millward Brown has developed a model which it claims 'cracks the code' for how brands drive financial growth for their organisations. More
UK-based Engage Research has launched an omnibus-style ethnographic study called 'ethnobus', drawing on a range of sources from blogs to cupboard audits. More
US defence technology contractor Raytheon has developed a tool which it claims can model the future behavior of social media users, while tracking their physical movements. More
London-based online research specialist DigitalMR has launched a solution called eViewer, to enable any company with an online presence to observe how customers interact with and react to their web sites, video clips, online games, mobile apps and adverts. More
Panel and research software firm GMI has launched a service called 'Fast Track', which it says enables clients to field surveys 'faster than ever before'. More
TV and box office measurement firm Rentrak has announced a multi-year contract with analytics-driven direct response agency Havas Edge, which will link data from TV Essentials and Station View Essentials to its own databases to optimise client campaigns. More
Digital ad tech firm Videology is to integrate Nielsen's Online Campaign Ratings into a predictive targeting solution for advertisers. More
US online research and analytics company InsightExpress has added auto specialist Polk's census of vehicle registration data to its own Ignite Auto research solution, to provide marketers with an understanding of how ad exposure drives buying behavior. More
US-based online video ad targeting specialist Videology has extended its partnership with Kantar Shopcom, which helps clients link consumer purchases with campaign exposure. More
Mountain View, California-based big data firm Think Big Analytics has officially launched with $3m in seed funding, and will set about expanding its data science and engineering teams. More
Hollywood-based social media research firm Fizziology has opened an office in Canada, which will use geo-location techniques to focus exclusively on Canadian social media conversations. More
Computer vision technology developer SensoMotoric Instruments (SMI) has introduced what it describes as the first 3D glasses with full eye tracking capabilities, for use in user experience studies and analysis of real-time gaze interaction in virtual environments. More
Bob Shullman, the former President of affluent consumer measurement business Ipsos Mendelsohn, has set up his own consultancy called the Shullman Research Center, which offers a 'Luxury and Affluence Monthly Pulse' of future purchasing intentions of the US marketplace. More
Digital audience analyst comScore has expanded its mobile measurement offering, to include unduplicated data on more than one million smartphone users, 400,000 tablet owners, and 150,000 households with connected home devices such as games consoles and smart TVs. More
App measurement and advertising platform Flurry has added two new analytics services to its portfolio. User Acquisition Analytics, available now, helps track the effectiveness of acquisition campaigns, while Crash Analytics, still in beta, helps developers improve app quality and reliability. More
Eye tracking specialist Tobii Technology has unveiled a new line of low-cost and lightweight hardware, which it says will open up the potential of the technology to a much larger spectrium of the research community. More
UK-based research network the ICG has launched a video giving advice to those looking to use DIY research approaches. Chairman Arthur Fletcher states: 'we are not going to stick our heads in the sand and pretend DIY research isn't happening'. More
Video advertising platform Adap.tv has introduced a tool to verify the 'viewability' of video ads in real-time, allowing ad measurement to discount those impressions that do not appear to the user. More
Technology testing firm uTest has launched a service called Applause, which it claims provides analysis of more than 50 million reviews across one million iOS and Android apps, to enable brands to measure how an app stacks up against the competition. More
London-based video ad distribution and tracking platform Unruly has developed a tool to enable advertisers to predict the 'shareability' of their video content prior to launch. More
Northern Irish start-up Sensum has launched a consumer testing tool which uses galvanic skin response (GSR) sensors to help researchers gauge an audience's engagement levels while watching TV programmes or other forms of entertainment. More
Consumer information publisher Mintel has launched a new trend forecasting tool called 'Mintel Futures', which draws on a set of six key trends to identify the largest areas of business opportunity. More
Panel and research technology specialist Vision Critical has launched a platform bringing together consumer feedback, market assessment and investment analytics, for more than 4,000 brands across 200 categories. More
The UK-based Market Research Society (MRS) has chosen today - officially Data Privacy Day - to launch a new kite mark scheme, Fair Data. The mark identifies organisations which 'collect, use and retain personal data properly and ethically'. More
In the UK, Cello healthcare agency Insight Research Group has launched 'IQ', a new practice dedicated to high-end quant market research. Directors Philip Dunn and Gracie van Kemenade will head up the new business. More
US-based Travelport, which provides transaction processing services to the travel sector, has launched an online business intelligence tool called Agentivity, which offers insights into client behaviour and data on traveller booking patterns. More
US-based ActiveGroup, which provides video streaming to the market research industry, has launched 'Capture', a tool it describes as the first mobile app built for qual researchers. More
In the US, Silicon Valley-based social media intelligence platform Swipp has been officially launched after a year in beta testing. More
Social media analytics specialist Simply Measured has raised $8m in a Series B round of funding, which it will use to hire additional staff and invest in new products and technology. Separately, the firm has introduced new reporting capabilities for Google Analytics. More
Data collection and sampling solutions specialist SSI has introduced an iPad app called QuickThoughts, which it says offers a 'highly intuitive' interface through which to target difficult-to-reach market research participants - especially young people, IT consumers and professionals. More
Multi-screen measurement specialist Rentrak has extended its International Box Office Essentials service to India, through a partnership with Asian MR firm Majestic MRSS, which will collect daily theatre-level attendance and ticket sales information across the region. More
US-based e-mail marketing specialist Yesmail Interactive has launched an enhanced version of its Market Intelligence tool, to enable the collection of data from e-mail, Facebook, Twitter, YouTube and Google+, as well as display ad networks, and the web in general. More
President Obama's former Director of Digital Analytics Amelia Showalter has launched her own digital and quant consultancy, promising to bring what she describes as Obama's campaign's culture of 'rigorous testing and data analysis' to campaigns, organizations and companies. More
IBM has developed a real-time marketing analytics tool, to provide marketers with a 'holistic view' of customer buying patterns and purchases over time - including what they viewed and purchased, and how much they spent across channels. More
GfK has established 'consistent standards' for global implementation of its new social media analysis (SMA) offer, which combines automated systems with interpretation by human coders. More
Online measurement firms Web Analytics Demystified and Webtrends have paired up to promote the latter's digital intelligence solution, Webtrends Streams, across North America. More
Millward Brown has announced a major expansion of its Link and Facial Coding technology, and says two of its biggest clients, Unilever and The Coca-Cola Company, will use the technique for all their ad testing in 2013. More
Japan-based GMO Research has announced an ambitious Chinese JV with Internet research specialist Horizon E-lab Ltd. A new company, GMO E-Lab Marketing Research (Shanghai) is scheduled to open in April and aims to be 'number one' in the region 'within three years.' More
Finnish off-line shopper analytics company RapidBlue Solutions has announced an app providing its analytics direct to mobiles. Mobile Retail Store Analytics promises store owners and managers the ability to collect data and view analysis without the need for extra in-store hardware. More
US-based fieldwork group Schlesinger Associates is to provide recruiting and management for a new qual research facility, The Insight Lab, in downtown St. Louis. More
Dubai-based researcher POINT Consultancy has launched a specialist FMCG division, Ignite, which will focus on the MENA region and offer a number of proprietary tools and approaches. More
Food, drink and consumer goods specialist MMR Research Worldwide (MMR) has announced a new NPD tool, 'Concept Lab', which it says will screen, optimise and validate product potential cost-effectively and without the need for multiple rounds of research. More
Crowd-based pricing intelligence platform Digital Folio has announced the launch of new software it calls Universal Connector Technology, which it says will allow clients to capture real-time competitor pricing for more than 275 retailers in over 150 categories. More
Consumer insights specialists Cristina de Balanzó, Siemon Scamell-Katz and Rafal Ohme have set up a new London-based neuroscience consultancy called The Walnut Group. More
In the US, GfK has introduced a new service called Location Insights, to help retailers understand the movements and demographics of crowds around specific shopping environments. More
Miami-based sales performance agency The Retail Outsource Companies has launched a new sister company called 'The Consumer Insight' (TCI), which will offer a range of mystery shopping, customer surveys, compliance audits and competitive intelligence services. More
In Canada, panel and research technology specialist Vision Critical and research-based marketing consultancy Academica Group have teamed up to launch a new panel called StudentVu, which offers clients access to the opinions of university and college students. More
IXI Services, a division of consumer information provider Equifax, has launched an online tool called AudienceIntel, which helps clients evaluate who is actually viewing and responding to their ads. More
The publisher of the Washington Post newspaper has spun off its polling operation as a separate company called Capital Insight, which will offer polling and qual/quant research services to external clients while continuing to conduct studies for the paper. More
UK-based Research Runner - the MR support agency set up by former Opinion Health sales specialist Julian Haste - has formed a joint venture with cost management specialist Auditel, aiming to help clients increase their sales and reduce costs. More
In California, gaming industry exec Todd Eilers has launched a company offering market research, equity research and advisory services to casino operators, equipment suppliers, gaming regulators and investors. More
Steve Garton, the former MD of Ipsos MediaCT Asia Pacific, has left to set up his own consultancy. The new firm will base its services around 'holistic communication' and ROI measures, supported by technology 'not previously available in Asia'. More
Retail analytics company Euclid has launched Euclid Zero, an off-line shopper analytics package which does not require users to install hardware but operates with existing wireless infrastructure. More
Helsinki, Finland-based RapidBlue Solutions has announced a new metric, 'Gross Shopping Hours' (GSH), which it says is based on the discovery of 'a significant relationship between the brick-and-mortar shopping behaviour of shoppers and retail sales.' More
Online audience measurement agency Gemius has partnered with media research firm Marktest to provide measurement in the latter's native Portugal. More
Data collection group Schlesinger Associates has launched new viewing facilities at Passerelles Bastille in Paris. More
Nielsen has begun a five-year contract to operate a new Television Audience Measurement (TAM) service in Hong Kong. More
Digital data collection provider Research Now has promoted Jason Bowen to the role of Vice President of Client Development for Canada. More
Publicis-owned branding agency Digitas has teamed up with New York University's Movement Lab to open a 3D 'motion capture' unit in its Digitas Lab in NYC, through which the agency will research and develop new apps for digital marketing and advertising. More
Personalised ad solutions firm myThings has launched what it describes as a 'first-of-its-kind' pre-targeting solution, which analyses the visual attributes of a product in order to predict shopping behaviour. More
In the US, social media tracking and targeting firm Lotame and semantic ad technology specialist Peer39 have partnered to offer publishers a combination of page-level and behavioral audience data. More
US-based TV and video ad analytics provider Ace Metrix has introduced a new metric called the 'Emotional Sentiment Index' (ESI), for use in measuring consumers' emotional engagement with ads. More
Nielsen and Twitter have reached a multi-year agreement to produce a new metric, the 'Nielsen Twitter TV Rating', for the US market, covering the reach on Twitter of conversation about TV programmes. The first figures will be commercially available from the fall of 2013. More
Belfast-based software developer SpeechStorm has upgraded its Fellini package to provide end-to-end customer journey tracking through IVR and self-service applications. More
In the UK, business software giant SAS has teamed up with Birmingham City University (BCU) to launch a Student Academy, educating future big data professionals. More
London-based Decipher Media Research (DMR) has launched MediaBug, a bi-annual tracker promising media clients 'a unique perspective on the evolution of media consumption in the UK', with a specific focus on the disruption of established viewing behaviour by new technologies and services. More
Nielsen has rolled out its real-time ad measurement and optimisation tool Online Brand Effect in the UK. More
Social media analytics firm Crimson Hexagon has integrated Klout's influence scores into its ForSight platform, to help clients understand the impact key individuals are having on marketing campaigns. More
US-based Gay Ad Network - which offers access to an LGBT media network reaching 6 million users per month - has introduced a data-driven service to enable advertisers to target its consumers with relevant ads. More
Online analytics pioneer Webtrends has launched a digital intelligence solution called 'Webtrends Streams', through which users can gather real-time visitor data across all their digital properties. More
In San Francisco, execs responsible for the introduction of the Starbucks Card Mobile and Dunkin' Donuts Mobile solutions have launched a mobile commerce firm, Cardfree, with the aid of $10m in Series A funding. More
Advertising intelligence specialist Exponential has opened an office in Mexico, where it plans to add audience insights and targeting to its suite of products. More
Global management consultancy Accenture has launched an insight solution to provide the banking sector with a '360 degree view' of their customers. More
In the US, former T-Mobile Chief Information Architect Matthew Standish has raised $700k in initial investment funding to launch a company called IDInteract, whose technologies will aggregate and analyze data from sources such as social media, mobile devices and CRM systems. More
Global wine and spirit brand Pernod Ricard has launched an internal social network called Chatter, through which employees will be encouraged to generate and share new ideas for the business. More
Social media monitoring firm Socialbakers has announced the beta launch of a new app called 'Fake Followers', to help marketers identify how many Twitter followers are real, fake or inactive. More
Media agency Universal McCann (UM) is to roll out its digital media data management and insights division Decision Sciences in Europe, via a new London office and a rebrand in Frankfurt. More
Panel exchange operator Cint has partnered with Delta Marketing Dynamics (DMD) and extended its existing collaboration with ImpactRx, in order to expand its access to the opinions of US healthcare professionals. More
Mobile user experience analyst RootMetrics has released a new version of its crowdsourcing app 'Cell Phone CoverageMap', enabling customers of AT&T, Sprint, T-Mobile and Verizon to test the performance of their smartphones. More
A new crowdsourcing firm called HunchBuzz has been launched in New Zealand, to enable clients to generate new ideas from their internal and external communities. More
US-based social media sampling firm Peanut Labs has launched a new DIY sampling and project management tool called Samplify, which it says simplifies the process of conducting online research. More
US media intelligence specialist Aggregate Knowledge (AK) has upgraded its Media Intelligence Platform (MIP), to enable users to measure ad performance across all digital mediums and channels, including Facebook, in a single view. More
Online research software provider Confirmit has introduced an 'Active Dashboards' tool to its CustomerSat feedback platform, to enable users to visualise results and share Voice of the Customer (VoC) data across their enterprises. More
US-based retail optimization firm Aldata has introduced a solution allowing retailers to store, segment, maintain, analyze and report on shopper data. More
Online analytics company Searchmetrics has enhanced its flagship search analytics software to allow analysis of search performance on 'all the major search engines in a total of 123 countries'. More
US-based research tech firm Decipher has added new features to its DIY survey platform Beacon, allowing more scope for customized survey building. They include an Alternative Question Toolkit (AQT) and an alternative question library. More
Lighting and solar power specialist Strategies Unlimited has partnered with SPV Market Research, a new company started by one-time employee Paula Mints, to offer services including photovoltaic market research and custom consulting. More
Customer Experience specialist Omega Management Group has launched a new approach called ROAR, which promises insight into the connection between product leadership and customer satisfaction / loyalty. More
Canadian firm Converge Consulting Group has been awarded trademark protection for its Voice of the Employee approach, which seeks to move the industry forward from 'the flawed practice of reporting employee survey findings based on statistical significance tests'. More
San Francisco-based Union Metrics has announced that its Tumblr analytics platform is out of beta and available for subscription. More
UK-based researcher Neil Cary has launched a new business, Asia Opinions Ltd, offering research services to British and Asian companies, including access to consumer panels, and its own online survey tool, Surveygoo.com. More
Singapore-based consultancy Tapestry Works has launched a new branding tool based on archetypes, specifically developed for the Asian market. StoryWorks will be launched across Asia via a partnership with ABN Impact. More
Digital audience measurement giant comScore has announced the US Beta release of its new tool, MMX Multi-Platform, which promises unduplicated accounting of audience size and demographics across multiple devices. More
Multi-screen media measurement specialist Rentrak has extended its International Box Office Essentials service to Malaysia and Singapore, collecting daily theater level attendance and ticket sales information. More
Online data firm BlueKai has formed a partnership with mobile ad network Jumptap, to improve the targeting of ads to mobile devices using a broad set of mobile, online and off-line data segments. More
UK-based YouGov has moved its SVP & International Head of Omnibus Ray Martin from London to New York, where he will lead the launch of US Omnibus services. More
comScore has launched Brand Survey Lift Pulse (BSL Pulse), a product for measuring the breakthrough and impact of campaigns in real-time. The tool is part of the AdEffx suite and debuts in 23 markets worldwide. More
Chicago-based Insights in Marketing (IIM) has launched a new division called 'i on Women', dedicated to understanding female consumers. More
Canada has a new pharmaceutical data tracking specialist, TH!NK Business Insights, with a first offering due in January 2013. More
Digital TV solutions provider NAGRA is to collaborate with Kantar Media to offer clients subscriber data from in-home devices. The service will be pre-integrated with NAGRA's OpenTV 5 media convergence platform. More
Research software firm Kinesis Survey Technologies LLC has announced a strategic partnership with its client StartSampling, which will offer users end-to-end in-home product testing services. More
e-commerce research and analytics firm Terapeak has launched an Android app providing mobile pricing and demand research for online merchants. More
San Diego, CA-based custom research and mystery shopping provider TrendSource has launched a new survey app, wINput, for Apple and Android users. More
Facial recognition in a retail environment, previously conducted by digital signage and kiosks, has just received a slightly scary makeover courtesy of Italian company Almax, whose EyeSee mannequin videos shoppers and categorises them for marketing purposes. More
Former Nielsen NeuroFocus MD for Europe Thom Noble has set up as an independent consultant with the establishment of a new firm, NeuroStrata, focusing on the application of neuromarketing and biosensory techniques. More
UK-based sampling solutions firm Sample Answers is to open an office in Colombia, South America led by current MD Mark Dent, while Business Development Director Neil Whelpton will move into Dent's former role in the UK. More
Seattle-based start-up AnswerTap has launched a DIY feedback-gathering tool called MagicMarkup, to enable agencies and researchers to obtain consumer feedback on their marketing collateral, logo designs and proposed ads from their social networking followers and fans. More
In the US, mystery shopping app provider Mobee has launched out of private beta, with $1.1m in seed funding. More
US-based online and mobile qual research software provider Revelation has expanded its language capabilities to include Polish, Dutch and Swedish. More
UK consumer insight and sensory specialist MMR Research Worldwide has partnered with consumer-generated video insights firm 'Watch Me Think', which offers panellists financial rewards in exchange for submitting smartphone videos containing their feedback on specific topics. More
Facebook is testing a new 'conversion measurement' tool to help marketers calculate ROI on their ad campaigns, to be made available via its Ads Manager service. More
US firm Compass Labs has launched a tool called CLIQ Social Intelligence, offering clients a new way to measure their presence and performance on Facebook and Twitter. More
Former mruk MD Jim Law has launched a new agency in Glasgow, Scotland, called Wild Heather Digital Research, which aims to combine a technological focus with sound research methods. More
LatAm and Iberian online panel specialist Netquest has launched a service called AdTracking, using feedback from its 450,000 panellists to measure their reactions to specific online adverts. More
Mobile customer engagement firm piJnz Group has introduced a mobile web analytics and landing page management platform called SignalMind, to provide metrics for mobile marketers. More
Ipsos innovation and forecasting division InnoQuest has unveiled a new Framework, centred around 'nine drivers critical to innovation success'. More
Local market specialist Scarborough Research has formally announced its entry into Puerto Rico with a new insights service combining extensive attitudinal data and consumer behavior-based measures. More
US firm Harpeth Marketing - which specialises in helping MR providers market themselves - has launched a 'Lead Nurturing Program' to help clients build relationships with those 'not quite ready to buy'. More
GfK has announced the formation of a new global Market Opportunities and Innovations practice, which will promise marketing professionals 'the critical foresight needed to successfully tap into future markets'. Marilyn Raymond will lead the new division. More
US-based Paradigm Sample has added image capture and real-time couponing features to its proprietary IdeaShifters mobile app, which is also now available for Android. More
Five US research veterans - Lenny Murphy, Gregg Archibald, Jason Anderson, Bill Weylock and David Bernstein - have announced the launch of a new company, Gen2 Advisors, which will combine regular reports on leading edge marketing and insights areas with advisory and consulting services. More
The government of Nova Scotia has awarded IBM a $12.2m grant towards the opening of a global analytics centre in Halifax. The IT giant plans to create 500 new jobs there over the next eight years. More
In the US, consumer research specialist Key Lime Interactive (KLI) and mobile app development firm Crucian Point have partnered to launch a new company called KLUE Labs, offering a tool that captures mobile user interaction with web sites. More
Marcoms giant Publicis Groupe has spun off its VivaKi digital intelligence network as a separate business, with the aim of making its services available both to its own agencies and to external clients. More
Online data collection specialist Schlesinger Interactive has teamed up with usability and testing technology provider Interactive Video Productions (IVP) to launch a network of Biometric Research Labs across the US. More
Andera Gadeib, the CEO of co-creation and branding specialist Dialego, has set up a new company to offer her firm's existing SmartMunk qual and quant online tool for use in co-creation projects. More
In the US, research and branding firm Protobrand has used Research Now Mobile's platform to launch a smartphone version of its Meta4 Insight tool, which probes the unconscious mind using 'metaphor elicitation'. More
Consumer information publisher Mintel has launched a new report series which offers an issue-based perspective of consumer markets across Brazil. More
Pinterest analytics start-up Pinfluencer has integrated three commercial web analytics products into its platform, in order to help marketers discover which 'pins' drive revenue and clicks. More
UK radio research body RAJAR has commissioned Ipsos MediaCT to extend its Radio Listener Panel for a further year, as it continues to evaluate the agency's MediaCell smartphone measurement system. More
Australian agency Roy Morgan Research has enhanced its machine-based web audience data measurement system with the integration of Effective Measure's analytics and research platform 'Insight'. More
Retail optimization firm Aldata has launched the 'Omni-Shopper' suite, which pulls together shopper interaction data from a range of channels and uses it to drive product marketing and supply. More
Telefónica subsidiary O2 Germany has apparently stepped back from plans to sell anonymous customer location data to the country's retailers, after strong concern from the German government about consumer privacy. It is of course the home turf of its insight partner, GfK. More
UK research provider BDRC Continental has launched a Sports & Sponsorship division and appointed Director Mark Long to lead it. More
Analytics specialist Kognitio has announced a partnership with NeutrinoBI, developer of a data discovery and visualization tool, aimed at 'democratising' the power of big data. More
Big data analytics and software firm AutoGrid Systems, which helps utilities and end-user clients to control their power consumption and costs, has raised $9m in funds from Silicon Valley investors. The company has also publicly launched a grid-based data mining tool, Energy Data Platform (EDP). More
UK out-of-home measurement body POSTAR is set to launch a new GPS-enabled 'currency' next February, covering a wide range of outdoor environments including road, tube and rail. The launch has been made possible with a £19m investment from companies in the sector. More
Ipsos ASI has launched a tool called Live|Test, combining behavioural web analytics with survey data to help marketers and advertisers decide on the best way to optimize their digital ad campaigns prior to launch. More
In the US, Maritz Research has partnered with survey software provider Productive Access Inc (PAI) to add a new tabulation product to its Capella customer experience management (CE) system. More
In the UK, the National Readership Survey (NRS) has launched a mobile and tablet app, offering access to its data on print and digital audiences. More
Data collection specialist Interviewing Service of America (ISA) has launched a standalone online sampling company called SoapBoxSample, offering a combination of resources such as opt-in panels, routing techniques, social media and live sample. More
Neuro-technology specialist Emotiv has joined forces with eye tracking specialist SensoMotoric Instruments (SMI) to launch a single system through which to measure and analyze consumers' visual attention along with their emotional responses to brands. More
Finnish shopper and visitor analytics specialist RapidBlue Solutions has launched a new product which converts existing location data collected and owned by cell phone networks, WiFi-operators and others into metrics on consumer movements and actions. More
Market intelligence firm Euromonitor has added two new features to its online tool Passport, offering socio-economic information about the world's metropolitan areas, and a visual representation of their citizens. More
Medical tech intelligence specialist Millennium Research Group (MRG) has extended its Marketrack product to track the performance of brands by stock keeping unit (SKU) in US hospitals. More
European online specialist InSites Consulting has unveiled a network of more than 150 experienced qual moderators across 30 countries, to help run its market research online communities (MROCs). More
US-based video analytics firm Visible Measures has opened a research center specifically to analyze the impact of choice-based video campaigns - those where a person has to press the 'play' button to watch - against those on mainstream media such as television or online video. More
Ipsos MediaCT Jordan has launched a study to measure and analyze the media consumption habits of Palestinians living in the West Bank and Gaza. More
Ipsos MORI and King's College London are to bring together some of their researchers to develop new studies and maximise learnings from existing research. More
Aegis-owned digital creative agency Visual Jazz Isobar (VJI) has extended its NowLab innovation unit network to Melbourne. The lab will help the firm to identify, research and prototype new technologies and platforms for clients across Australia. More
US firm WhatRunsWhere has launched a standalone tool allowing clients to track their competitors' online and mobile ad campaigns running across the Google Display Network. More
Indian television measurement body TAM is suspending publication of its viewing data from week 41 (October 7th) onwards, for 8 weeks while four of the country's biggest cities switch over from analogue to DAS. More
Product review site Influenster has announced a research offering giving brands access to its community of 'trendsetters who live to give opinions of products and experiences'. More
Innovation and forecasting unit Ipsos InnoQuest has unveiled the Archetype IQ System, which classifies CPG innovations into twelve 'Archetype profiles' to help clients gauge the potential for their latest ideas. More
Two countries have new centres devoted to business analytics this week: partners Deakin University and IBM have launched Australia's first while in Singapore, Accenture and the island state's government are opening an Innovation Center. More
Arbitron is combining its PPM Radio Ratings data with Media Monitors' commercial airplay data, to provide advertisers with radio audience estimates for the specific times their spots run. The resulting 'model-ready' ratings data is now available via GfK MRI's 'Granularity' modeling portal. More
GfK has introduced a 'human relationship' model, to uncover consumers' emotional and social connections with brands. More
Nielsen has rolled out its Online Brand Effect solution in Australia, offering clients there the ability to measure and optimize the effectiveness of their online advertising efforts in real-time. More
Kantar Media TGI has launched a new initiative called 'The WHY Code', which offers to help clients understand every stage of the consumer decision-making journey, both conscious and subconscious. More
Digital measurement specialist comScore is beta testing a multi-platform campaign analytics tool, to measure ad effectiveness media platforms including TV, web and mobile. More
The Emirates Media Measurement Company (EMMC) has officially launched its tview television ratings and audience measurement system in the UAE, following approval by external TAM auditors and consultants Hulks & Ruud. More
In San Francisco, Adam French and Anne Lacey - who previously worked at M&C Saatchi-owned brand consultancy Clear - have joined forces with former Unilever insights leader Dr Nick Anderson to launch an innovation and insight company called Antedote. More
In Australia, digital and direct marketing agency MercerBell has launched a standalone data planning and analytics firm called Ngage, which will be run by its former Strategy Director Carl Oldham. More
Nielsen has rolled out its ad measurement service Online Campaign Ratings in the UK, following a pre-launch test with consumer goods giants Unilever and Reckitt Benckiser. More
Ipsos has launched a qualitative practice called Fusiona within its Ipsos UU business, promising to help clients connect with Hispanic consumers at a 'deeper level'. More
US-based online research community builder Communispace has launched a proprietary approach called 'Emotive Elicitation', which uses body language images to uncover subconscious consumer emotions and perceptions. More
European-based ad platform provider Ebuzzing has launched a dashboard service to measure the reach, impact and sentiment of social media video campaigns. More
Newbury-based Celebrus Technologies has enhanced its digital analytics platform to link individuals' behaviour on web sites and mobile apps with their interactions with the leading social media platforms. More
In the US, technology specialist ABI Research has introduced a competitor analysis service, to help clients benchmark their performance, while identifying opportunities and threats in the marketplace. More
NYC-based company LocalResponse has launched a retargeting service called 'historical intent targeting' (HIT), to enable brands to deliver ads based on past social media behavior across networks such as Twitter, Instagram and Foursquare. More
In Germany, Goldmedia Group has opened a new company in Munich called Goldmedia Consulting, to offer expertise and research services to clients in the film, TV, digital media, and sports sectors. The new business will be led by Managing Director Dr Marcus Hochhaus. More
In Germany, full service agency Dr Grieger & Cie has launched online panels in Romania, Poland, the Czech Republic, and Turkey. More
MyWebGrocer, which runs web sites on behalf of grocery chains and sells ads to CPG companies across these sites, has partnered with FGI Research to launch the 'Grocery Voice' online research panel of digitally active grocery shoppers. More
The Belgium-based Center for Body Language has developed an online system which uses webcams to analyze facial expressions, and claims thereby to be able to predict the outcome of the US presidential elections. More
Broadband and telecoms giant Telefónica has partnered with GfK to open a big data business unit called Telefónica Dynamic Insights, which will sell anonymised and aggregated mobile network data to companies and public sector organisations worldwide. More
India-based MR technology and operations company Annik has launched a project management platform called Enterprise FieldworkPlus (eFWP), designed to enable researchers to track and manage every detail of their global research projects online. More
Little Bird, a US-based firm which helps clients identify influencers in social media and blogs, has launched a private beta version of its service, backed by $1 million in angel funding. More
Recently launched Hispanic analytics and modeling agency Luminar has introduced a service which build a picture of Latino voters using voter registers and data on media use, digital interactions and transactions. More
Ipsos has extended its specialist data and delivery business Ipsos Observer to Switzerland, to offer local clients access to the firm's global field and tab services. More
Twitter has partnered with Nielsen to launch a service which will enable brands to create surveys directly within the social networking site, in order to gather data on users' purchase intent and brand awareness. More
A year after returning to TNS Jan Hofmeyr has refined his ConversionModel, to help clients identify how people feel about their brand and determine how external barriers like price and availability affect consumer spending. More
In the US, executive search firm Heidrick & Struggles has launched a Big Data & Analytics Practice, claimed as the first of its kind. More
Nielsen has officially launched its Cross-Platform Campaign Ratings tool, which it says indicates 'the true reach' of video ads across multiple screens. The tool combines data from Nielsen's Online Campaign Ratings service and its proprietary national TV panel. More
DIY survey technology company SurveyMonkey has launched a new tool enabling users to select a targeted sample drawn from millions of qualified survey respondents, from the US and around the world. More
UK-based supermarket giant Tesco is planning a new Clubcard scheme which will provide consumers with products and games offering 'simple, useful, and fun' personalised access to their own shopping data. More
In the US, comScore has launched 'validated Campaign Essentials (vCE) for Video', which measures both the demographics and behavioral profiles of audiences reached by video campaigns and the extent to which they were actually viewable. More
Beijing-based agency Sinotrust has launched a service integrating data from a number of sources on the c.140m Chinese children aged six to fourteen. More
Nielsen and the Coalition for Innovative Media Measurement (CIMM) have formed an 'Innovation Committee' to develop and test potential new approaches to mobile television audience measurement for Nielsen's mTAM initiative. More
BlueKai has extended its visitor analytics and retargeting system, DAS, into the mobile arena with what it describes as 'the industry's first ever mobile end-to-end, cloud-based solution'. More
US-based Gongos Research is making two of its proprietary research platforms, iCommunities and ConsumerView Online Qualitative, available for licensed use by other research firms. More
US-based full service agency Radius Global Market Research has rolled out a new approach for identifying and dissecting the various components of the consumer purchase process. More
Ad intelligence provider Exponential Interactive has partnered with MasterCard's analytics arm to incorporate retail-level consumer spending behavior data into its online audience targeting services. More
Crowdscoured media specialist Against All Odds Productions is to release data from a new global study, the 'Human Face of Big Data', for general consumption. Currently underway, the project aims to combine passive and contributed data from 'millions' of individuals worldwide. More
Pinterest analytics start-up Pinfluencer has launched a new tool to provide a complete social media profile, including all activity and influence scores for each Pinterest user. More
Online polling specialist Wayin has integrated its employee sentiment and conversation service into social enterprise platform tibbr, to provide companies with immediate feedback from their employees and enable clients to engage with staff on a daily basis. More
In the UK, Google has partnered with GfK's usability research specialist nurago to launch the 'Screenwise Trends Panel', to explore how people consume media and examine their attitudes towards brands and ads across different media platforms. More
The UK government's Behavioural Insights Team or 'Nudge Unit', set up by Prime Minister David Cameron in 2010, is to sell its expertise in the fields of behavioural economics and psychology to governments and institutions around the world. More
Canadian crowdsourcing technology firm Chaordix has partnered with professional services firm KPMG to provide market intelligence to companies in the UK through an initiative known as the 'Crowd Connection'. More
Dubai-based online healthcare specialist 42 Market Research has launched online healthcare panels for pharmaceutical research in Poland and Russia. More
Finnish shopper and visitor analytics specialist RapidBlue Solutions has launched a 3D visualisation tool for mapping shopper movements, to enable retailers to understand the performance of their retail space across different floors and trading areas. More
Panel and research software firm GMI has launched a tool which it says enables surveys to be deployed across all platforms and devices with the same look and feel. More
In the US, research and analytics veteran Dan Grigorovici has launched a mobile ad targeting firm, AdMobius, with $5m in Series A funding to promote its 'Audience Management Platform'. More
San Francisco-based social media analytics company Union Metrics has extended its TweetReach Twitter analytics service, to include a new product which provides access to all archived tweets from the very first one tweeted in 2006. More
Online sampling and data collection firm Research Now has begun the expansion of its medical MR capabilities to Europe with the launch of a UK healthcare panel. More
Qureshi Market Research MD Bob Qureshi has opened a new facility in London's West End, offering eye tracking, dial testing and NeuroFocus services. The five-studio facility also provides access to a bar for use in drinks research projects. More
The UK's Observer newspaper has partnered with London-based full service agency Opinium Research to launch a new political poll ahead of the party conference season. More
IBM has launched a global social sentiment analytics service to help cities around the world measure and understand public opinion on issues and services such as public transport and education. More
Kantar's telecoms purchasing and usage trends analysis division – Worldpanel ComTech – has launched a new mobile and tablet-focussed panel in Japan, to provide insight into the country's mobile phone market. More
The Canada Media Fund (CMF) – which delivers financial support and industry research to the Canadian TV and digital media industries – has commissioned comScore to help it put in place an industry standard for digital media measurement. More
In the US, Harris Interactive is partnering with Google to launch a new service allowing users to compare themselves to industry benchmarks. More
In the UK, media intelligence firm RealWire has added trend data and sentiment analysis to Lissted, its Twitter-based media relations platform. More
Facebook has launched a platform for purchasing and delivering ads, using a cookie-based solution to enable advertisers to retarget Facebook members according to their browsing history outside the social site. More
In the US, user testing specialist Userlytics has launched a remote mobile testing platform, through which user interaction with apps or web sites is recorded through a webcam view. More
Dublin-based specialist social media and mobile marketing agency Vocal has introduced a smartphone app called SO MOBILE! through which users can monitor their competitors' social media campaigns. More
US market research and analytics provider Encuity Research has introduced a suite of seven re-branded syndicated studies, designed to provide insights to pharma and biotech firms about medical treatment and product promotion occurring at provider and consumer levels. More
Healthcare research giant IMS Health is to integrate Health Intelligence Company's (HIC) health plan claims database into its IMS LifeLink portfolio of tools, which provide a view of treatment decisions for more than 210 million patients in the US. More
US-based InsightExpress has introduced a system called Ignite Mobile, which measures mobile ad and cross-platform campaign effectiveness by linking exposure to mobile ads with consumer attitudes and behavior data drawn from a panel of 250,000 respondents. More
Digital measurement specialist comScore and ratings giant Arbitron are collaborating on the development of the 'first' cross-platform media measurement solution to provide common metrics on changing media consumption across radio TV, PCs, smartphones, and tablets. More
Multi-screen measurement specialist Rentrak has partnered with film industry MR consultancy Screen Engine, to launch a syndicated product called PostTrak which reports box office sales figures, audience demographics, and the aspects of each title that trigger audience interest. More
Online behavioural measurement firm Kantar Media Compete has partnered with online ad verification service DoubleVerify to develop a system called 'Ad VRF', which helps advertisers find out if the specific audiences they target have actually seen their online ads. More
US-based mobile app analytics provider Localytics has raised $5.5m in Series B financing, which it will use to expand its platform to address the problem of app subscribers who turn off 'push messaging', or who fail to provide e-mail addresses or phone numbers. More
Online video technology firm mDialog has launched a system to enable content owners and service providers to target specific advertisements to each individual viewer, through devices such as the iPhone, iPad, Apple TV, and Xbox. More
OzTAM - Australia's official source of television audience measurement – has extended its contract with Nielsen for the supply of services in the five Australian metropolitan markets, while committing to the development of multi-screen measurement. More
WPP-owned MR and political polling specialist Penn Schoen Berland (PSB) has opened a 'Center of Excellence' (CoE) in partnership with i3 Consulting, through which it will offer a predictive analytics service to help clients 'move from insights to foresights'. More
New York-based full service digital advertising agency Clash Group has launched a service to track the eye movements of digital ad respondents and uncover the most responsive adverts for different demographic groups. More
Manchester, UK-based technology entrepreneur Avin Wong has launched a Pinterest analytics business called WhichSocial.com, which offers a social media analysis platform through which fashion retailers can measure and track their brands on Pinterest. More
Cambiar, the management consultancy dedicated to the MR industry, has hired the Market Research Executive Board's (MREB) Aaron Field as an Associate on its Training and Skills Development team, as it launches four new 'power skills' training initiatives. More
Hollywood-based social media research firm Fizziology has expanded to Europe with the opening of an office in London, which offers a proprietary system to capture and measure UK social media conversations. More
Former Ipsos Reid President Steve Mossop has launched a full service agency called Insights West, based in Vancouver and servicing private and public sector clients across Western Canada. More
In the US, market research and mystery shopping specialist TrendSource has launched an app to enable field workers to submit data in real-time through their mobile phones. More
Print metrics provider GfK StarchMetrix has partnered with media research specialist Sinomonitor to launch what it describes as the first study to measure consumer recall of magazine advertisements in China. More
WPP-owned global healthcare communications firm ghg has introduced a new methodology called 'Digital Dx', for measuring, tracking and maximising healthcare firms' brand influence across all digital channels, including web sites, social media, search engines and mobile. More
Twitter has introduced interest-based ad targeting for its Promoted Tweets and Promoted Accounts campaigns, while Facebook is to allow brands to use their consumer data to reach users through the site. More
IgnitionOne - the digital marketing technology arm of Japanese advertising giant Dentsu - has opened an office in São Paulo, Brazil, where it has appointed industry veteran Edmardo Galli as Managing Director. More
US-based ActiveGroup, which provides video streaming to the market research industry, has re-branded its flagship ClientLounge product as 'The Lobby', and revamped it to better assist researchers with the analysis and reporting of their qual data. More
Multi-screen video delivery firm Concurrent has launched a cross-service video analytics tool called 'Multiscreen Media Data Intelligence', for measurement of both traditional and TV everywhere video services. More
In the US, video and media market analytics specialist Multimedia Research Group (MRG) has partnered with the magazine ScreenPlays Information Marketplace to offers clients of both firms additional industry and market intelligence, and thought leadership. More
In the US, data visualization company SumAll has launched an analytics tool that tracks activity on a company's Facebook fan page and Twitter account against web traffic and revenue, to reveal the return on social media marketing. More
US-based Placed Inc. has expanded its location analytics service with the addition of mobile web measurement, to provide site publishers with details about the businesses people were near when interacting with site content. More
The US Census Bureau has partnered with technology and marketing services consultancy Sapient to launch its first mobile app, which provides real-time information on sixteen key economic indicators. More
WPP-owned market research and political polling specialist Penn Schoen Berland (PSB) has opened its second Indian office, in Mumbai, following its launch in Gurgaon last year. More
Predictive analytics specialist The Modellers, LLC has opened ModHub, a division dedicated to servicing market research, advertising, and consulting firms looking for external expertise with choice modelling and segmentation, including big data analytics. More
Online sampling and data collection firm Research Now has begun the international expansion of its healthcare panel with a Canadian launch. More
Portland, OR-based qual research software developer Revelation has announced a text visualization and visual search tool, Word Trees, which it says will speed up analysis for online studies. More
Music and media writer, researcher and analyst Jeff Green is launching a new Nashville-based firm called Stone Door Media Lab, which will provide ratings research, digital media consumption analytics, market analysis and business intelligence for the entertainment sector. More
Japan-based GMO Research and its subsidiary GMO Japan Market Intelligence (GMO Research/JMI) are to open the group's first operations centre in India at the end of August, led by former GMI exec Anupam Kaul. More
A group of companies has launched a new service called Dominican Pulse, to gauge opinion among the residents of the Dominican Republic on subjects ranging from public affairs issues and politics, to music and culture. More
Omnibus and syndicated data specialist Roy Morgan Research has launched a new service called the 'Digital Universe', to provide a view of Australians' daily lives, including media consumption, shopping habits, socialisation and expectations. More
Online analytics pioneer Webtrends has added a feature to its Analytics on Demand digital measurement product, to enable social media marketers to draw insight from Facebook, Twitter and YouTube data. More
Online service MusicHype.com, which helps bands, management companies and labels develop relationships with their fans, has launched the 'Appreciation Engine' through which clients can aggregate customer profile data, analyze fan activity and identify 'VIP' customers in real-time. More
Canadian online technology news publication BetaKit has launched a new trend research service called 'BetaKit Insights', which clients can use to predict the likely adoption and use of new and emerging technologies. More
comScore has introduced its online video measurement service Video Metrix in Taiwan, Vietnam, Indonesia and the Philippines. The tool combines online viewing intelligence with demographics to provide insights into consumer behavior. More
Car manufacturer Volvo has launched a global crowdsourcing study via Facebook, through which it hopes to generate new ideas that will help it design more personalized vehicles. More
Asian agency ABN Research has opened an office in Hong Kong, from which it plans to expand beyond the FMCG and white good sectors to supporting service industries such as finance and telecoms. The firm has also been re-named as 'ABN Impact'. More
Digital agency XM Asia Pacific has opened a Consumer Experience Lab in Singapore. The facility will use Tobii eye-tracking technology, heuristic techniques and usability metrics to examine how Asian consumers absorb the information they see in digital ads and traditional media. More
B2B purchase data and insights provider Cortera has launched a solution called B2B Purchase Insights, to provide users with information about what their customers and prospects buy, how they pay, and how their purchase and payment behavior changes over time. More
Healthcare research specialist WorldOne has integrated data from online patient data specialist Treato into its own MedLIVE FastReponse market intelligence platform, promising clients access to aggregated real-time patient feedback. More
India-based MR technology and operations company Annik has partnered with mobile home screen messaging specialist Mobile Posse, to provide access to the fifteen million consumers who have signed up to receive offers and content via the latter's pre-loaded software. More
Online analytics pioneer Webtrends has launched a free iPad app, Webtrends Today, making analytics and insights easily available to users. More
Social media analytics specialist Visible Technologies has upgraded its Visible Intelligence platform, adding multilingual social media metrics and new dashboard options. More
In the US, Spanish language media company Entravision Communications Corporation has launched a new big data analytics and modeling business called Luminar, to help clients predict US Latino consumer behavior. Franklin Rios leads the new division as President. More
US-based online video ad targeting specialist Videology has launched a tool called 'TV Amplifier', which enables advertisers to apply Nielsen's recently launched cross-platform measurement data to their targeted digital video campaigns. More
American public opinion pollster and author Scott Rasmussen has signed up to host a nationally syndicated TV show called 'What America Thinks', which will draw on his data on the latest political, economic, business and lifestyle issues. More
In the US, online conversation specialist Bazaarvoice has partnered with consulting firm Booz & Company to launch the 'Digital Customer Centricity Profiler', a 10-minute survey designed to help companies gauge how well they are using and learning from their digital data. More
US-based ad targeting platform DG is to incorporate Nielsen's data and metrics into its MediaMind campaign management tool, in order to provide its own and Nielsen's subscribers with cross-platform measurement of ad campaigns. More
Publicis-owned R&D lab The VivaKi Nerve Center is to integrate a customised version of comScore's 'validated Campaign Essentials' (vCE) into its Audience on Demand (AOD) media buying practice, in order to deliver ad 'viewability' metrics to clients. More
US-based emotion measurement specialist Affectiva has raised $12m in Series C financing, which it plans to use to accelerate development of its Affdex facial expression analysis technology for use across all forms of online video content. More
In South Africa, marketer John Laurence and radiologist Dr Gary Sudwarts have set up a new agency called HeadSpace Neuromarketing, using EEG technology to provide biometric markers of consumer response to advertising. More
Multi-screen measurement specialist Rentrak has partnered with product placement analysis firm iTVX, to help brands and programmers understand the impact on audiences when a TV show uses a brand in a story line. More
In the UK, researcher Gemma Stokes has set up an agency called Podengo, to recruit consumers for qualitative research studies. More
US-based TV data collection and analytics specialist FourthWall Media has opened a new division called 'MassiveData', which combines TV viewing data with data mining technologies to deliver audience analytics. More
Nielsen has launched a cross-platform tool called 'Nielsen Online Audience Segments - TV Viewing', designed to help clients target online consumers based on their TV and web viewing behaviors. More
Online audience measurement firm comScore has launched TabLens, a monthly syndicated study of US tablet ownership and usage, based on a 3-month rolling sample of 6,000 users. More
Eye tracking software solutions firm iMotions has struck a deal with emotion measurement specialist Affectiva, to integrate the latter's wireless Q Sensor into its Attention Tool platform. More
Compensation and benefits data provider Compdata Surveys has launched a new division, Compdata Consulting, offering integrated solutions for human resources clients; and named Dane Sinn to head it up as Director of Consulting Services. More
Mobile app measurement and advertising platform Flurry has unveiled Flurry Personas, a segmentation of consumers based on their usage of apps. More
US-based consulting firm North Highland has announced the launch of a new business intelligence (BI) and analytics solutions division, Enfathom; and has promoted Craig Sanders to lead it. More
In South Africa two former employees of RI and GlobalEDGE Marketing Consultants, Andrew Johnson and Catherine Read-Fletcher, have set up a new agency, Beyond Insights. More
GfK has combined two recent acquisitions, KN Dimestore and nurago, to create a new global practice, Digital Market Intelligence (DMI), which promises clients a complete picture of their digital marketing and advertising ROI. More
New York-based online video specialist Outrigger Media has launched a marketplace service, OpenSlate, which analyses the engagement, influence and consistency of web properties to help advertisers plan and assess their strategies and open up untapped ad potential. More
TV and video ad analytics provider Ace Metrix has launched a real-time measure of the effectiveness of campaign, issue and advocacy ads, in the run-up to the US Presidential election. Twitter, meanwhile, has unveiled its own Political Index, weighing up the sentiment of Tweets that mention Obama or Romney. More
Pharma market access consultancy WG Consulting has opened its first US office, in New York, and appointed Charlotta Norgaard to lead it. More
A new Pinterest analytics start-up, Pinfluencer, has emerged from private beta, with the backing of $1.4m of seed funding. More
Czech-based social media monitoring firm Socialbakers has unveiled a new tool called the CheerMeter, to analyze real-time global Twitter buzz around sporting events. More
Helsinki-based RapidBlue Solutions has launched a point-of-sale (POS) integrated version of its Shopper Analytics solution, to enable retailers to analyze those shopping trips which do not lead to sales. More
Specialist innovation and forecasting business Ipsos InnoQuest has rolled out a new market potential analysis tool called Vantis*Optimize, designed specifically for clients planning to launch non-FMCG products or services. More
Online data firm BlueKai has partnered with machine learning and predictive analytics specialist Datacratic, to develop a modeling solution for use in customer intelligence and profiling. More
Marketing technology provider BlogFrog has launched a platform through which brands can identify and 'activate' social media influencers who create content on blogs, Facebook, Twitter and other platforms. More
The US Census Bureau has launched an API to help developers customise access to its stats into web and mobile apps, with the aim of helping the public view details of America's changing population and economy. Coverage includes demographic, socio-economic and housing statistics. More
Specialist face-to-face agency UK Fieldwork Services (UKFS) has changed its name to PeoplePeople UK, and opened a viewing studio called 'The People Place', at a new location in Leamington Spa, to cater for 'outside London' demand. More
US-based product innovation specialist InsightsNow has launched a new research approach called 'Product Spark', which it says solves the 'concept to product translation dilemma' when applied at the beginning of an R&D initiative. More
US-based research and consulting firm The Pert Group has developed a new qual/quant method called Ad Assess, for early screening of creative advertising concepts. More
Nielsen has partnered with Israeli-based venture capital fund Partam Hightech to launch a subsidiary called Nielsen Innovate, which will help develop and fund business ideas and bring them to market for its clients globally. More
Nielsen has launched an upgrade plan for its Local Audience Ratings, which includes quadrupling sample size across all local markets and doubling it in diary markets. The firm says this will provide broadcasters with 'more granular data' for both programing and ad sales. More
Mobile app analytics provider Flurry has acquired Seattle-based mobile start-up Trestle, which provides app developers with a cloud-based service through which to launch and host their apps and manipulate resulting data. Terms of the deal were not disclosed. More
Sampling specialist SSI has launched a US cell phone sample methodology using a new process to identify the billing ZIP code associated with respondents' phones. More
Customer loyalty specialist Maritz has set up a Business Services division, to focus on the changes being experienced by service industries as a result of the current economic climate, technological breakthroughs, and changing consumer behaviour. More
Nielsen/Arbitron joint venture Scarborough Research has hooked up with GfK MRI to offer a service exploring the links between the attitudes of American consumers and their shopping and media consumption patterns. More
MEC Access, WPP's events sponsorship marketing unit, has launched a research and analysis tool called 'Partnership Intelligence', to track consumer interest, media consumption and attitudes towards sponsorship of sports, music, the arts, film and TV events. More
US-based online community provider CrowdGather has launched a mobile app for its Yuku.com platform members, which it says will enable brands to better engage these members through customized ads such as branded interstitials, or concentrated geo-targeting. More
Online sampling and technology company uSamp has joined NBCUniversal's Olympics Lab research initiative, to help the media network track consumers' real-time reactions and behavior during the London 2012 Games. More
In the UK, a new DIY survey platform called Usurv is to offer a similar service to Google Consumer Surveys, but without the use of cookies to infer demographic information about respondents. More
WPP innovation agency GroupM Next has signed an agreement with social media specialist Curalate, to provide GroupM clients with engagement analytics from the Pinterest social platform. More
Yorkshire-based Swift Research has added four wet rooms to its Innervisions viewing and testing facility, through which clients can observe how consumers use and interact with personal care and hair care products. More
Full service agency Market Strategies International (MSI) has launched a qualitative insights boutique, led by former Synovate director Steve Wolf. More
US marketing services firm Epsilon has added a new feature to its TotalSource Plus consumer database, to enable marketers to target individuals based on their likelihood to engage with or purchase products or services. More
UK broadcasting measurement body BARB is to expand the circulation of its Web TV meter, adding another 500 homes to its core panel, currently just 100-strong. The system measures TV viewing via laptops and PCs. More
Enterprise feedback management (EFM) and Social CRM technology specialist QuestBack has launched a social engagement tool, Listen & Act, which will help clients integrate insights from social media with their CRM data. More
ORC International has added two new online sample options, geographical and 'generational' targeting, to its CARAVAN omnibus survey suite, offering interviews with a representative sample of US adults within any one state, top metropolitan area or age generation. More
EMI Music is to release parts of its 'EMI Million Interview Dataset' to around 150 data scientists from non-profit organisation Data Science London, who will study what EMI describes as the 'most extensive collection of data on music consumers ever shared'. More
US-based research software company Survey Analytics has launched a new product called LifeMetrix to provide clients with insight into consumers' mobile lives. More
US-based entertainment, media and technology specialist Interpret has enhanced its 'Advance Long Lead' (ALL) movie monitoring service with a feature which tracks movie titles up to a year prior to their release. More
Boris von Heesen, founder of German-based Speedfacts Online Research, has launched a new venture called Anywab, which provides feedback from those who view TV through digital devices. More
Internet veteran Scott Savitz has launched a $50m venture capital fund called Data Point Capital, with a team of investors which includes Diane Hessan, the founder and CEO of online research community builder Communispace - sold to Omnicom last year. More
Advertising platform quadrantONE has rolled out three new audience targeting products - PRIME, TRIO, and MONTAGE - to provide advertisers with audience intelligence and performance measurement services. More
US tech specialist ABI Research has expanded with the launch of more than 20 new services for specific vertical markets such as utilities and smart grids, and transportation ticketing technologies. More
Swedish firm EyeTrackShop has launched a new solution called realCPM, which attempts to measure the actual number of people who view an ad. More
Arbitron's mobile measurement arm has joined forces with online specialist iResearch Consulting, in China, to jointly operate a syndicated mobile media research service across the country, based on an opt-in panel of around 10,000 people. More
Nielsen has announced the New Zealand launch of its Online Ratings service, which provides Internet use metrics across all sources and devices. More
In the UK, Chime-owned digital advertising agency VCCP Partnership has launched a new business called Conduit Marketing, which will help clients use their existing data to improve business performance. More
In the US, the Mobile Marketing Association (MMA) has received $1m in funding from a consortium of major brands, to launch a global study that will aim to evaluate mobile's contribution to marketing ROI. More
Finnish shopper and visitor analytics specialist RapidBlue Solutions has been granted an EU-wide patent for profiling consumers based on their historical and current movements, gathered anonymously using radio frequency technologies. More
Ipsos has launched its Online Audience Panel Data service in Jordan, adding to its existing MENA coverage across the UAE, KSA, Oman, Kuwait, Qatar, Lebanon, Jordan, Syria, Egypt and Morocco. More
NBC Olympics, the unit responsible for producing and promoting NBCUniversal's coverage of London 2012, is launching two apps to provide live streaming of the games, using Adobe technologies to enable brands to measure user traffic and deliver targeted advertising to followers. More
In the US, Georgetown University has established a new Institute for Consumer Research, centred around technology-focused consumers and how to market to them. More
Full service agency MRSS India has appointed former Intel exec Shivanand Shenoy as Senior Director, Client Servicing, in charge of its IT, online and FMCG verticals, and to lead its new 'Digital Research' service. More
In the US, WPP-owned ad agency Leo Burnett has launched a qualitative research platform called MetaphorMining, which aims to improve clients' understanding of human behavior, and specifically of how people perceive and relate to brands. More
Emerging markets specialist Borderless Access Panels has introduced a mobile app called InstaBid, through which market researchers can access sample feasibility and cost information across a number of hard-to-reach markets. More
Nielsen has launched an initiative called the Innovation Lab, through which it will combine its existing research with external data - from clients, industry groups and academia - to develop what it describes as 'ground-breaking ad effectiveness measurement'. More
Consumer insight technology firm Lumi Mobile has launched a self-service tool called Lumi SURVEY, which it says can be deployed across all major mobile operating systems. More
US-based ratings giant Arbitron has introduced a cross-platform tool called Promo OptimiXer, to help broadcast and cable networks evaluate the return on investment of their radio and television 'tune-in' campaigns. More
Business intelligence software provider MicroStrategy has launched an application called 'Wisdom Professional', which it claims can anlayze the personal data of more than 12 million anonymous opted-in Facebook users. More
Millward Brown (MB) has extended the availability of its facial coding capabilities, offered as part of its LINK ad copy evaluation solution and developed in partnership with emotional measurement company Affectiva, to the emerging markets of Latin America and Asia Pacific. More
Two US researchers, Adam Weinstein and Nathan Lynch, have launched a new company, Synapse Research, providing global access for B2B and B2C projects using a proprietary data collection process, Smart Sourcing. More
Online ad targeting provider Phorm has announced the launch of commercial operations in Turkey, following an agreement with Turkish ISP TTNET. More
Ipsos ad division ASI has announced an updated version of its Brand Value Creator (BVC) solution, promising advertiser clients a deeper understanding of how they can build their brands. More
The UK's Market Research Society (MRS) is setting up a network called Research Aid, to provide charities with access to market researchers on a pro bono basis. More
In Canada, multi-cultural marketing specialist Monsoon Communications has opened an MR agency called Third Eye, to deliver insights into the ethnic audience it defines as 'Zero2Five New Canadians'. The firm will be led by former TNS leader Gautam Nath. More
In South Africa, business intelligence specialist BITanium has opened an advanced analytics division which taps into an existing portfolio of statistical and predictive analytics products, with a specific focus on the IBM SPSS tool set. More
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London-based BDRC Continental has launched a social media monitoring and sentiment analysis tool called PillowChat, to enable hotels to monitor, measure and understand the online 'chat' about their brands. More
Finnish customer feedback tech firm HappyOrNot has introduced its customer satisfaction measurement device to the UK, where the system is currently being used at London Heathrow Airport to obtain passenger views of the airport's much-discussed security measures. More
US-based consultancy Harpeth Marketing has launched a new service called 'Marketing & Sales Audits', to help market research agencies evaluate and improve their promotional and business development efforts. More
Cross-media ad effectiveness specialist Symphony Advanced Media (SAM) has expanded its capabilities to measure the impact of traditional advertising - including print, TV, radio and outdoor - on social media activity. More
Multi-screen measurement specialist Rentrak has introduced a new service providing movie studios with data on both their own and their competitors' video-on-demand (VOD) theatrical releases. More
US-based mobile analytics service PercentMobile is to close at the end of this month, with its founders channelling their energies into a new service, Delivr.com, which will provide campaign management, analytics and other services for smartphone marketing. More
UK-based SPA Future Thinking has launched Volumetric Choice Based Conjoint (VCBC), a new modelling methodology which it says will forecast a brand's value and volume shifts against competitors. More
Social media benchmarking platform Unmetric has launched a YouTube module tracking and comparing video advertising campaigns. More
US-based Blackbaud, Inc., which provides services for not-for-profit organisations, has launched 'Social Score', a service giving its clients insight into their supporters' social media activities and influence. More
GfK has launched a new tool called DeliveryControl.dx, which tracks whether an online advertisement is actually visible on a user's screen. More
UK-based insight agency Clarite Research has launched a tool which uses virtual 'Post-It' notes to enable respondents to provide feedback on any form of online communication. More
Social media strategy and analytics firm Converseon has launched a text-based service called ConveyAPI, which uses natural language processing, statistical modelling and machine learning to enable users to integrate social intelligence data into their own applications. More
US brain research specialist Nielsen NeuroFocus has announced a new technique called Neuro-Compression, developed in response to a requirement from CBS TV to find out if a 30-second ad can be cut in half without losing some of its powers of persuasion. More
Ipsos Loyalty has followed up last year's WAR with the launch of a research solution called WAO!, to help clients understand 'share of wallet' in their target sectors. More
Trina Arnett, formerly Chief Analyst at interactive agency Crispin Porter+ Bogusky (CP+B), has set up her own research and data analytics consulting firm, trinalytics, based in Denver, Colorado. More
In the US, digital measurement agency comScore and search engine platform The Search Monitor have combined their data into a new offering called Lighthouse, giving search marketers competitive insights and trends across hundreds of industries. More
In the US, data-driven pharma marketing consultancy RMi has launched an analytics tool, IntelliScore, which tracks and analyses physicians' receptivity to and engagement with marketing methods and brand messages across a variety of channels. More
Nielsen has announced the launch of its TV Brand Effect service in China and Germany. The service gives metrics on a TV ad's 'breakthrough', or 'resonance', for purposes of real-time or post-campaign optimization. More
PR Newswire, known for its press release services but increasingly focused on providing multimedia content and measurement platforms, has launched a web and social media monitoring platform for China. More
Kantar Media TGI has launched a new service called 'TGI Clickstream', allowing marketers, communications agencies and media owners to gain a picture of web sites and sections visited by specific, 'complex' target groups of consumers. More
Online social engagement specialist Wayin has added a new photo and video sharing service to its TwitPolls tool, to enable users to share, rate and comment on images submitted via Twitter. More
In the UK, Kantar Media Audiences CEO Richard Marks is leaving the firm in August to set up his own consultancy business. He will be replaced by Richard Asquith, who currently leads the firm's TGI and Custom division. More
UK-based researcher SPA Future Thinking has introduced an ethnographic tool called See-Me, which it claims 'bridges the gap' between actual and recalled consumer behaviour. More
WPP's global media network Mindshare has launched a data-driven marketing intelligence platform called CORE, which combines its own media data and consumer insight capabilities with sources including Visible Measures, Nielsen, Acxiom and Adobe. More
Online data collection firm ODC Services has launched a panel in the Czech Republic, its eleventh country to date. More
Israeli customer experience analytics specialist ClickTale has launched a solution to enable clients to view how their customers are navigating sites on mobile devices. More
US-based Harris Interactive Service Bureau (HISB) has launched a sample-only offering called 'Get Sample!', to provide researchers with access to respondents from the parent firm's panels and real-time respondents from preferred partners. More
The All England Lawn Tennis Club has teamed up with IBM to launch a new Wimbledon web site, which uses predictive analytics featuring historical and immediate data, to determine the top three things a player must do in order to succeed in a specific match. More
Kantar Media TGI and Nielsen have teamed up to launch a new media analysis tool in Ireland, combining Nielsen's TV data with the TGI survey of consumers' brand and product use, attitudes and media habits. More
In the US, Hispanic consumer insights agency ThinkNow Research has doubled the frequency of its Hispanic online omnibus to twelve waves per year from the previous six. More
Social media content analysis platform PeekYou has launched a tool called PeekAnalytics, which builds social media profiles of Tweeters, identifying their content from more than sixty social media sites and 'every major blog'; then aggregates the resulting profiles before producing audience metrics. More
Customer loyalty software firm Satmetrix has launched a tool called SparkScore, which benchmarks brands' social media sentiment using customer satisfaction measure Net Promoter. More
Panel and research technology provider Toluna has updated its mobile app to enable members of its research community to participate in in-depth 'traditional' surveys. More
Nielsen has launched a 'hybrid' version of its online video measurement methodology, to track how people consume and engage with online video content from all locations, including mobile devices. More
Marcoms specialist PR Newswire has launched a new tool called Agility, which offers media monitoring, media targeting and real-time engagement tools with content distribution capabilities, though a single dashboard. More
US-based online publisher Break Media, which creates and distributes male-targeted content, has launched a tool to provide brand marketers with insights into men's' lives, trends and behaviors. More
In the US, Scarborough Research is adding nationwide voter data from political data provider TargetSmart Communications to its own consumer database, to enable agencies, politicians and lobbyists to examine consumer behavior relevant to specific election issues. More
In the US, Charleston Police Department (CPD) is using IBM Predictive Analytics to help officers accurately evaluate and forecast crime patterns. More
UK-based researcher SPA Future Thinking is in 'final negotiations' to form a joint venture with French customer relationship specialist Groupe Acticall. The JV will be launched as Future Thinking France and be led by Stéphane Marder, previously Managing Director of French agency LH2. More
Multi-screen measurement firm Rentrak Corporation has announced a joint venture to measure audiences in the People's Republic of China; and has released Q4 and full-year results showing continued rapid growth in its Advanced Media and Information (AMI) business. More
Russian search engine Yandex and Publicis-owned digital marketing agency VivaKi have today launched a new tool for targeting online display ads: Digital Eye. The new product is based on Yandex's proprietary Crypta software and will only be available to VivaKi clients in Russia. More
MR outsourcing and analytics provider Cross-Tab has launched a solution to help researchers enhance the value of their tracking studies. Tracking Optimiser combines subject matter experts with new technology and the firm's established quality processes. More
Magazine ratings provider GfK MRI and word-of-mouth consulting firm Keller Fay Group have combined data from their syndicated research databases to form a new product called TalkTrack/GfK MRI Data Fusion. More
In the UK, Creston Group company ICM has introduced a new online methodology for predicting election results, the Wisdom Index, which it is running for the Sunday Telegraph. More
Business audience targeting specialist Bizo has introduced a DIY retargeting solution, to enable companies to tailor display ads to those people who have already visited their web site, but have failed to take action while there. More
US marketing technology and analytics firm Adlucent has launched an intent-based Shopping Analytics tool, to help retailers optimize their customer acquisition strategies by customer segment, while also improving their inventory planning and merchandising functions. More
Nunwood has re-launched its UK, US, Australian and New Zealand businesses with a new model which focuses on 'insight-powered customer experience management' (CEM). More
In New York, Kantar Health has partnered with online physician community provider Sermo to offer research services to life sciences companies. More
Online sampling and data collection firm Research Now has integrated Experian's latest Mosaic USA consumer lifestyle segmentation data - some of it drawn from the 2010 census - into its US research panels. More
Social media monitoring firm Socialbakers has expanded its Analytics PRO technology to enable users to measure their performance across YouTube, as well as Facebook and Twitter. More
New York-based e-mail intelligence specialist eDataSource has acquired inbox watchdog Boxbe. Terms of the deal were not disclosed. More
Digital audience specialist Effective Measure is launching a service in the MENA region (Middle East North Africa), combining online polls and data from tagged web sites to provide insights on mobile consumption and purchase activities. More
Researchers Dorothy and Ray Parker have set up a new marketing research and competitor intelligence company called 4insight in St Helier, Jersey, which offers what they claim to be the Channel Islands' first professional viewing studios. More
In the US, the Missouri School of Journalism has partnered with HCD Research to conduct studies combining biometric and eye tracking measures to further understanding of consumer choices. More
In the US, on-demand music streaming and discovery service Grooveshark has launched Beluga, a free music information tool. Beluga delivers insight by combining in-house market research with Grooveshark's user database. More
Big data analytics firm Kognitio has announced a partnership with data visualisation specialist Advanced Visual Systems, to open up advanced business intelligence, predictive analytics and next-generation decision support systems to corporate and OEM end-users. More
In the UK, MR veterans Hashim Emadi and Steve Elliott have launched a new company, RSVP Research, which will use a 'virtual office' setup to offer clients fast turnaround and low cost work. More
Kantar Worldpanel ComTech is launching what it bills as 'the first continuous panel to gather representative mobile phone data in China'. More
UK e-commerce association IMRG (Interactive Media In Retail Group) has partnered with European trade association EMOTA to launch the IMR Smart Knowledge Base, an open-access library of insights into the performance of the global e-commerce market. More
Facebook has bought out San Francisco-based user experience research and design firm Bolt Peters (BP). Survey intercept provider Ethnio will step out from under the BP wing as an independent company, while some or all the remaining BP staff will join the social media giant's own design team. More
Yahoo! has launched a new search app and browser plug-in, Axis, geared to use on mobile devices and delivering results as a scrollable string of web page preview thumbnails or text boxes. More
In the UK, JRA Research has acquired an online panel of chefs and catering managers, numbering around 1,200 individuals across a range of food service sectors. More
European predictive analytics software provider Quiterian has signed a global deal with Indian IT giant Wipro, whose clients will be offered Quiterian's solutions. More
The UK-based Independent Consultants Group (ICG) has launched a new guide to Commissioning Qualitative Research. More
In the US, The Census Bureau has launched two new products which provide detailed data on 'Race, Tribal, Hispanic and Ancestry Groups.' The data sets contain social and economic data and housing characteristics for hundreds of groups at numerous geographic levels. More
In the US, WPP subsidiary MEC has announced the launch of Crossmedia, a new proprietary tool for optimizing multimedia campaign sales. The product is based on the work of the company's Analytics and Insights (A&I) practice. More
US-based legal and real estate information specialist ALM is creating a new Marketing Services team and has appointed recently-arrived Eric Biener to head it up. More
In the US, location-based data specialist Sense Networks has launched two new predictive location products, AdMatch and AudienceSense, for use in mobile advertising awareness studies including profiling, analysis and targeting. More
GfK is integrating elements of its brand, communication, satisfaction and loyalty research into a new global practice, Brand and Customer Experience, and has appointed Helen Zeitoun to head it up. More
In the US, comms giant Comcast has formed CM 360, a new business unit specializing in cross platform advertising and targeting, within its Spotlight advertising sales division. Andrew Ward will lead it as Group Vice President. More
In the US, cable TV and Internet provider Comcast has partnered with Nielsen to test ratings measurement on portable devices such as iPads, tablets and mobile phones - currently a gap in the research giant's 3-day playback ratings offer (C3). More
Multi-screen measurement firm Rentrak Corporation has agreed a deal with MasterCard, combining the former's TV Essentials viewing data from US homes with the latter's consumer trends insights derived from billions of payment transactions. More
In Surrey, UK, sampling and panel management software provider MARSC Ltd has announced an online community solution, which combines a panellist interface with a fully featured content management system. More
UK-based consumer information publisher Mintel has announced a new toolkit for household, personal care and OTC healthcare brands, combining market data with consultancy. More
UK Yellow Pages owner Yell has announced it is to rebrand as 'hibu'. Also this week, the company has reported a significant decline in revenues and the departure of Group Chief Marketing Officer Jenny Ashmore after just seven months. More
Point-of-sale data giant Catalina Marketing Corporation has announced the launch of BuyerVision, a new purchase-based targeting solution for CPG advertisers. More
State-run business development agency Enterprise Ireland has opened a new Market Research Centre to support Irish companies in developing their export plans. More
US-based Decipher has enhanced its DIY survey software Beacon with a mobile field reporting function, allowing users customized access to their data while they are on the move. More
Online retail affiliate network AvantLink is to launch its proprietary SaaS web analytics platform AvantMetrics as a standalone product. More
Yahoo! has announced the release of online ad solution Genome, which combines its own data and that of its interclick subsidiary with advertisers' own stats for a 'next generation' audience targeting solution. More
Business-to-business digital marketing solution provider BBN Networks has released what it describes as 'the first social listening tool specifically developed for B2B brand-builders'. More
Ipsos and digital research agency Gemius have been re-appointed as official providers of Internet audiences measurement in Hungary. The four-year contract starts in January 2013 and will for the first time include mobile audience insights (gemiusMobile) and online video data (gemiusStream). More
Social media research firm Fizziology has introduced a new tool called SocialDensity, to measure the social media impact of TV programs. More
Canadian customer analytics specialist iPerceptions has introduced a new tool to help clients analyze and act on all types of online customer feedback, including suggestions, criticism or praise on any issue. More
San Francisco-based PeopleBrowsr has launched a new tool called Kred API, which promises to help marketers to identify, analyse and engage the most influential people across social media. More
In Australia, marketer Jonah Cacioppe and software engineer Mike Kruger have launched a DIY survey app called Floq, which enables users to gather feedback from web-based surveys and benchmark results against companies in similar sectors. More
GfK MRI has launched a syndicated solution called the 'Audience Risk Manager', to enable US magazine publishers to offer performance guarantees based on a publication's total readership as opposed to its paid circulation. More
US-based sports broadcast measurement specialist Repucom has hooked up with Grupo IBOPE and Kantar Media joint venture IBOPE Media, to launch a sports research business in Latin America, excluding Brazil. More
US-based online community provider Passenger has entered the Japanese market through a partnership with online survey and panel provider Rakuten Research, which is headquartered in Tokyo. More
US-based Curalate, which offers a monitoring and analytics platform for socially curated sites, including photo sharing web site Pinterest, has launched with $750k in seed funding. More
London-based research technology firm Cobalt Sky has partnered with Applied Insights co-founder John McConnell to roll out a new statistics-based analytics service. More
In the US, WPP-owned insights and innovation consultancy Added Value Cheskin has adapted its online qual platform AV-id to widen its coverage of the US Hispanic market. More
US-based Radius Global Market Research has launched a new menu-based choice modeling technique, offering clients insights into those customers who select a group of products or services from a menu of options. More
Nielsen has written to inform clients it is developing a range of new audience meters and digital tracking codes, for possible deployment in or after 2004. More
In Mumbai, consumer goods giant Unilever has set up its first Indian Customer Insight and Innovation Centre to study how consumers shop for FMCG products. More
In the UK Alki Manias, a veteran of firms including GfK Roper and YouGov, has launched a new consultancy, Alkman. The firm will partner with research software provider Gamma Associates to launch a new automated reporting tool called mTABView. More
Zodiak Kids, the children's division at Zodiak Media, has created an international research department, 'The Research Lab', and promoted François Vallerian, Research Manager at Marathon Media, to lead it. More
In Australia, Roy Morgan Research has announced a partnership with local trade body the Australian Retailers Association (ARA) with an eye to using their complementary experience to provide clients with insight on the retail process. More
In the US, commercial information company Dun and Bradstreet (D&B) has announced enhancements to its sales, marketing and research database D&B360. The new functionality will both increase overall data content and assist with systematic maintenance. More
In Sweden, shopper and consumer specialist NORM has launched 'Scandinavia's first quantitative research panel of pregnant women.' At least 4,000 women will join the panel evenly over the next twelve months. More
Customer insight software firm Turn has partnered with analytics specialist eXelate to integrate the latter's consumer purchasing data with the former's audience targeting platform. More
In the US, digital measurement specialist comScore has launched Mobile Metrix 2.0, which brings the company's existing online Unified Digital Measurement (UDM) system to smartphones. More
In Singapore, Nielsen has launched an Asian 'innovation hub' incorporating divisions for neuroscience (NeuroLAB), virtual, mobile and eye-tracking technologies (ShopperLAB) and market measurement and consumer information (MSciLAB). More
Guildford, UK-based custom panel provider EasyInsites has teamed up with Mom365, the US sister company of the UK's Bounty Ltd, to launch a panel of new and expectant mothers. More
Sampling and data collection provider SSI has launched a specialist automotive sample, offering researchers access to car owners and buyers in the world's largest car markets. More
In Cambridge, UK, software developer Chris Arnold has officially launched a new company, Percollate, which offers a social media analysis tool for sourcing relevant Twitter audiences. More
In the US, full service food testing company Northland Laboratories has launched a sensory insights division, to offer sensory research services to manufacturers, developers and marketers of food and beverage products. More
UK-based insight and analysis firm Tree has partnered with mobile data technology provider IMImobile, to offer a suite of customer insight solutions to mobile operators, brands and organisations across Asia. More
US firm TRA has added a new feature to its Media TRAnalytics platform, to enable users to plan TV media schedules based on actual consumer purchase data. More
Unilever-owned ice cream manufacturer Streets has launched what it claims is Australia's first facial recognition billboard, which it is using to promote its Magnum Infinity product. More
Ratings giant Arbitron has added tablet measurement to its new UK Mobile Trends Panel service, a meter-based measure of how consumers use their phones to surf the web, engage with social media and act on mobile advertising. More
Canadian digital marketing agency BAM Strategy has opened its own UX (user experience) Lab in Montreal, through which it will monitor and analyze users' reactions, expressions and behaviors while visiting web sites on a computer or mobile device. More
US research agency Phoenix Marketing has introduced the AdPi (Advertising Performance Indicator) Express scorecard, a tool to enable insurance companies to measure the effectiveness of their print and TV ads. More
In Canada, Digital Out Of Home specialist Ayuda Media Systems has launched Zest, a package providing comprehensive local decision data for online buyers and sellers of outdoor inventory. A mobile app will enable buyers passing a billboard to view data for it and book it on the move. More
Customer intelligence technology supplier iJento has announced a global partnership with web analytics consultancy Semphonic, which will help clients track and understand both digital and multichannel customer behaviour. More
Data collection agency SWAT Research Field Force has launched a new omnibus survey among consumers in the UAE. More
Online analytics provider Webtrends has announced a Heatmaps service, available as an add-on capability for On Demand customers of its Analytics 10 platform. More
Kantar Health has launched its self-reported patient database, National Health and Wellness Survey (NHWS), in Russia, where it will collect information representative of the adult urban population. More
In the UK, behavioural research and usability consultancy SimpleUsability has announced the addition of a new laboratory and observation room to its Leeds office, and the appointment of Steven Lilley as Head of Technology. More
National Research Group (NRG) co-founder Catherine Paura has set up a new firm called Capstone Global Marketing and Research Group, with the aim of 'interpreting the tastes and behaviors of the 21st century entertainment consumer'. She is joined by her sister Angela, former NRG COO, in the new venture. More
Entertainment Works (eworks) - a US firm which offers touch screen kiosk-based consumer research - has launched in the UK with the installation of a manned booth in Kingston's Odeon Theatre, through which it will gather cinema goers' opinions. More
US agency House of Marketing Research has introduced an online focus group service through which participants can share opinions, images, text, chat and video from both computers and mobile devices. More
Healthcare market research provider Cegedim Strategic Data (CSD) has integrated practice-level NHS GP prescribing data for England into its MultiView analysis software platform. More
Web-based consumer researcher BuzzBack has partnered with Swedish eye tracking solutions firm MRC international, to offer new ways for marketers to evaluate their packaging and communications. More
UK-based eDigitalResearch has launched a service called the HUB Text Analysis solution, which sifts unstructured comments published online. More
In the US, international comms consultancy Hill+Knowlton Strategies has launched a new service called 'Influence Point', to help clients serve personalized online ads directly to those individuals identified as 'influencers'. More
Steve Henke, the President of online qual specialist 20|20 Research, has resigned to set up a consulting firm called Harpeth Marketing, which will help MR companies to market themselves effectively. More
In the US, mobile app management firm Apperian has added crowdsourcing and gamification features to its EASE app development platform, to help developers gather user feedback and ideas. More
Nielsen is to integrate measures of ad safety and viewability into its Online Campaign Ratings service for Internet display and video advertising, through a partnership with ad engagement data provider AdSafe Media. More
In the US, web and mobile app development firm Incepta has launched a new platform called AskYourUsers.com, through which businesses can obtain feedback from those LinkedIn professionals prepared to act as anonymous online consultants. More
In the US, local forum site Topix has launched a new mobile and online platform called Politix, through which Americans can follow news about the 2012 election, share their opinions with their social networks and fellow voters, and track opinion across the country. More
Millward Brown has opened an office in Dubai, from which it will provide services to its clients across the Middle East region. More
US radio ratings giant Arbitron has introduced a mobile measurement service called the Arbitron Mobile Trends Panel, with a meter using proprietary software to examine how consumers use their phones to surf the web, engage with social media and act on mobile advertising. More
In the US, app developer Iconicast has launched the Smurk, described as a human-like emoticon through which companies can gauge the collective mood of a crowd. More
Digital measurement specialist comScore and data technology provider i360 have partnered to provide insights into the online behavior of the US voting public. More
UK-based Mintel is introducing a series of social media reports, which it says will offer a 'first of its kind' view of consumer relationships with brands, both online and off-line. More
UK agency Holden Pearmain has launched a new service called OTC Intelligence, for which it will interview more than 30,000 individuals each year about their purchase and use of OTC products in the flu and cold, analgesics and skin sectors. More
New York-based Chartbeat, which helps clients measure traffic to their web sites in real-time, has raised $9.5m in a Series B round of funding, and will use it to scale up its analytics service. A number of new tools have also been announced. More
US social media analytics firm Bluefin Labs has launched a new platform called Signals Brand Edition, to enable brands to measure and analyze how their TV advertising is driving conversations on Twitter and Facebook. More
Czech-based analytics firm Socialbakers has launched a new tool to enable clients to identify, engage and track their most important influencers across Facebook and Twitter, while monitoring their competitors. More
In the US, app developer and analytics platform Kontagent has launched an out-of-the-box hosted data mining option for its kSuite tool, aimed at social media gaming and mobile app developers. More
Access panel provider Cint has announced partnerships with Chinese panel Tudou, and News Corporation subsidiary STAR TV of India. The new panels will be available on Cint's OpinionHUB and the alliances are in collaboration with Swedish online tracking specialist Nepa. More
Chicago-based social media benchmarking firm Unmetric has launched an aggregated index score rating online brand performance; and secured $3.2 million in Series A financing. More
In the US, Triton Digital has announced the launch of an updated advertising platform which will allow advertisers to forecast, target and analyse mobile video and audio campaigns in real time. More
Online panel and survey technology provider Toluna has unveiled a new web site with an upgraded social media voting community. The firm aims to improve community engagement and further promote participation in its surveys. More
In the US, Customer Experience Management (CEM) specialist TCELab has announced the launch of a next generation CEM platform integrating big-data tool automation and customer loyalty science. More
US firm Wayin has launched a data collection tool based on Twitter, allowing users to poll their followers and receive tallied results in a specified time frame. More
Singapore-based Agility Research & Strategy has launched a quarterly series of reports exploring the psyche of Asian consumers regarding wealth and luxury. More
UK television broadcaster ITV has commissioned custom panels specialist EasyInsites to expand its 'Viewback' panel to cover all its daytime shows, including Daybreak, Lorraine, Loose Women and This Morning. More
Nielsen has partnered with The University of Chicago Booth School of Business to offer a historical perspective on consumer purchases to all US-based academic researchers. More
In Canada, research firm Hotspex has partnered with strategy specialist LEVEL5 to design BrandMap, an online tool that quantifies and links the emotional and rational drivers of brand usage. More
London-based YouthSight has introduced a new co-creation tool called 'Bright Young Minds', which segments the 'best and brightest' students and young people from its OpinionPanel Community for projects including new product development and innovation. More
US healthcare marketing research firm Roger Green and Associates (RG+A) has launched the Health Payer Council (HPC), an online research and co-creation community through which clients can access medical and pharmacy directors from US medical insurers. More
Business networking site LinkedIn has launched two tools to enable the more than two million firms with LinkedIn Company Pages to target specific individuals and groups. More
In the US, app user analytics agency Kontagent is leading the launch of the 'Mobile Acquisition Transparency Alliance' (MATA); a new body which aims to create an industry-wide standard for mobile app data collection, processing and reporting. More
US publisher Crain Communications has launched a new division to provide social media marketing consulting services to businesses. More
In the US, behavioural analytics firm BehaviorMatrix has launched what it describes as the first behavioural analytics platform to measure the emotional connections, perceptions and 'social momentum' responsible for consumer behaviour. More
Ipsos Healthcare has launched a suite of Molecular Diagnostic Monitors, to provide a multi-stakeholder view of the global MDx (molecular diagnostics) market across multiple indications. More
Outdoor advertising specialist Astral Out-of-Home has added eye tracking and vision analysis tools to its network of digital signage and displays, to enable advertisers to measure the impact their ads are having on passers-by. More
Stockholm-based brand tracking researcher Nepa has established an office in China, where it has also formed a partnership with online music web site Tudou to create a consumer insights market research panel. More
In the US, WPP's media investment management group GroupM has opened an innovation centre called GroupM Next, which will focus on providing insights into developments in online, mobile, and social media. More
A new body called the Institute on Asian Consumer Insight (ACI) has been launched, funded jointly by the Singapore Economic Development Board and Nanyang Technological University (NTU). More
In the US, digital media group AT&T Adworks has partnered with customer insight software firm Turn, to develop a new audience management and targeting platform. More
US-based usability testing specialist Userlytics has launched what it calls a 'neuro-experience' (NX) testing platform, providing real-time heat maps of the mental pathways that are stimulated as participants interact with web sites, online ads and video content. More
In the UK, a new agency has launched, dedicated to the investigation, collection, interpretation and marketing of geoscience data. Mantle Research & Consulting starts with a management team of three boasting a 'passion for geology' - Cathrene Rowell, Mark Biswell and Dr Kirti Sharma. More
Two Omnicom Group companies, PR firm Ketchum and MR agency The Modellers, are linking up to offer a service analysing ROI from PR campaigns. More
Google has launched a product combining DIY surveys with access to targeted respondents. Google Consumer Surveys will cost users a fixed fee per response from selected persons accessing premium content pages in Google's publisher network. More
GfK has announced the launch of ConX (Consumer Experience Measurement and Tracking), a holistic, customizable tool for measuring, evaluating and optimizing the consumer experience. More
The MENA division of Ipsos Interactive Services (IIS) has launched its panel in the United Arab Emirates, continuing its roll-out throughout the region. More
New Jersey-based Bowker, which provides information for the publishing industry, has merged its US-based PubTrack Consumer and UK-based Book Marketing Limited (BML) under a new global brand, named Bowker Market Research. More
US radio ratings giant Arbitron has reached a $7m legal settlement with a shareholder, regarding claims that the company misled investors about the rollout of its Portable People Meter service (PPM). More
In the UK, comms group Karmarama is extending its youth capabilities with the launch of a youth insights agency called KID, founded and led by Senior Planner Jono Holt. More
Emerging markets specialist Borderless Access Panels has unveiled its tenth online panel, this time in Taiwan. More
In the US, four former employees of neuromarketing specialist EmSense have set up Eye Faster LLC; a new firm which will offer mobile eye tracking services and shopper research solutions. More
In the US, social media analytics specialist SocialMatica has introduced a dashboard which integrates social media sentiment and traditional media polling, to measure the popularity of each Republican candidate taking part in the GOP (Grand Old Party) primary election. More
Customer and employee research specialist ORC International has rolled out its 'Strategic Intelligence' service in Asia, which combines primary and secondary research with a range of other data. The Singapore-based division is led by former Nielsen director Nigel Carey. More
US-based agency Forbes Consulting Group has introduced a new tool called MindSight Mobile, promising access to consumers' emotions in real time as they use their smart phones and tablet devices. More
In the US, custom market research agency MarketVibes has partnered with broadcaster WFYI Public Media to open a research facility in the latter's HQ in Indianapolis, aiming to help local firms. More
In the US, ratings giant Arbitron has agreed to pay $400k to settle a lawsuit in California in which it was alleged to have under represented black and Hispanic listeners in California, Los Angeles and San Francisco. More
Market intelligence company Mintel has launched the first consumer research report in a monthly series examining Chinese consumer behaviour across the food and non-food consumer products markets, retail and foodservice industries. More
US-based online sampling and technology company uSamp has introduced a proprietary Hispanic panel with more than 100,000 members, adding to its existing global panel of around 7.5 million respondents. More
Chip maker Intel has invested $21m in technology firm Tobii, to help the company move its eye tracking and gaze interaction solutions to 'mass-market' applications such as mainstream computers, cars, games and other consumer products. More
Media and communications research provider Ipsos MediaCT has rolled out its passive radio audience measurement tool MediaCell across the Middle East and North Africa (MENA), to measure which radio stations respondents are listing to in the region. More
In New York, Ipsos MediaCT and biometric measurement specialist Innerscope Research have designed a new methodology, emoTV, which measures both the conscious and unconscious responses of audiences to TV shows. More
UK consultancy Brand Potential has introduced a panel of 'opinion leaders' called The Fringe, with members ranging from TV presenters and DJs to a previous Masterchef winner. More
US entertainment brand Viacom has launched a new audience targeting capability called 'Surround Sound', offering advertisers the chance to reach specific audiences on every digital platform of the company's media portfolio, including MTV, Nickelodeon and Comedy Central. More
Adobe has announced a raft of new software and solutions within its Digital Marketing Suite, aimed at simplifying the process of analysing and optimising clients' use of online media. More
Following yesterday's FTC clearance for its acquisition of two former SDI Health subsidiaries, inVentiv Health's MR and analytics division Campbell Alliance has announced the formation of a new subsidiary, Encuity Research, and the appointment of Michael Turner as its General Manager. More
Online sampling and panel exchange firm Cint has announced a new partnership with UK online parenting community Netmums Ltd, giving its clients access to an 'unrivalled' number of individuals in the 'Mothers of Babies' category in the UK. More
In the US, client side research veteran Steve Babcock has turned provider with the launch of INSIGHTS Market Research, a full service firm with an emphasis on helping clients to succeed through innovation. More
WPP's GroupM is working with Nielsen to develop a new cross-platform measurement service, integrating media planning and measurement across television and the Internet. More
In the US, software giant Adobe has announced enhancements to its analytics and segmentation tool 'Adobe Discover', which is part of its Digital Marketing Suite. The new features include cross-visit analytics. More
In Dubai, mobile predictive analytics specialist NeuString has launched a new subscriber usage monitoring tool, Subscriber Analytics, which can be used for tariff customisation and revenue optimisation. More
In the US, social media software and analytics company Mzinga has partnered with social media marketing specialist Pandemic Labs, to provide clients with improved insights into customer loyalty and employee performance. More
Online measurement service Experian Hitwise has launched AudienceView, a targeting service giving retailers demographic, psychographic, transactional and behavioral insights on their US target consumers or audiences. More
In Germany, co-creation and branding specialist Dialego has announced the launch of an Innovation Consulting division, due to open on 1st April, and the appointment of Detlef Happel to head it up. More
Location analytics firm Placed, Inc., formerly known as Sewichi, has completed a $3.4m Series A round of funding, and announced beta availability for its forthcoming 'Placed for Developers' solution. It has also recruited Andrea Eatherly as Director of Marketing and Operations. More
Online audience specialist comScore has launched its Ad Metrix service in Australia, citing the impressive growth of display advertising in the country. More
In the US, Audience Insights founder Kevin O'Neill and creative veteran Christopher Korody have announced the formation of a new partnership, Audience Metrix LLC, dedicated to measuring and analysing marketers' ROI from customer events. More
Nielsen has announced the launch of its NeuroFocus testing laboratories in China, citing 'huge opportunities for businesses to tap into the unmet demands' of consumers as the economy shifts its focus towards them. More
In the US, social media software and analytics company Mzinga and social CRM specialist ISM have teamed up to deliver a new service, to be known as Social Customer Experience. More
In Canada, comms monitoring firm Cision has launched the 'Social Influencer Search' platform, to enable users to find digital influencers who publish content on specific topics. More
Marketing services group Omnicom has opened a new agency called sparks & honey, in New York City, to identify emerging trends in popular culture. More
German eye tracking technology provider SensoMotoric Instruments (SMI) has launched a portable version of its system called SMI RED-m, which it says makes it easy to conduct market research studies from public sites. More
US company Survey Analytics has added a gamification platform called BadgeFarm to its IdeaScale crowdsourcing application, in a bid to increase user engagement in its clients' communities. More
Social media intelligence specialist NetBase has launched a new monitoring solution to help clients understand consumer opinions and track product campaigns and competitors in real-time. More
In the US, research software and services firm MarketTools has partnered with new product forecasting specialist Top Box Associates, to provide a 'one-stop approach' to forecasting for new product launches, line extensions and re-launched products. More
In the US, research publisher Gale has set up an online business and residential reference tool providing demographic data on more than 23 million businesses and 206 million consumers. More
Online sampling and data collection specialist Research Now has enhanced its D-U-N-S Number-based b2b screening tool with data on B2B respondents in Canada, France, Germany and the UK, available to North American clients. More
Search engine Ask.com has launched a new mobile app, Pollroll, combining instant polling with a Q&A service. More
In Canada, mobile marketing platform Sitomic.com has launched a new solution called QR Code Manager, which will gather visitor statistics resulting from printed ad campaigns and analyze them across multiple publications. More
In the US, panel and research technology provider Toluna has launched a new methodology called SmartSelect, to enable researchers to pick potential survey respondents according to specific demographic, attitudinal and behavioral characteristics. More
US-based customer intelligence firm Market Force Information has launched two cinema monitoring services to help Hollywood studios measure the success of their movie trailers. More
IgnitionOne - the digital marketing technology arm of Japanese advertising giant Dentsu - has added an 'Engagement Optimisation' tool to its existing Digital Marketing Suite (DMS), to enable users to track the success of online ads. More
US consumer privacy organization TRUSTe has unveiled a solution to help businesses prepare for compliance with the 'EU Cookie Directive', which requires web publishers to obtain prior consent before they store or access consumer information via cookies and similar technologies. More
UK-based group Chime PLC has partnered with two current leaders of its Insight and Engagement Division (CIE), Chairman Nick Lamb and CEO Crispin Beale, and its former Group Operations Director Mark Squires to launch a new digital MR agency, Watermelon Research. More
Dialsmith, the developer of focus group testing device Perception Analyzer, has launched a new online survey platform which tracks real-time, second-by-second response to video content. More
In the UK, Out of Home media specialist Kinetic and Outdoor media owner JCDecaux are launching the country's first Near Field Communication (NFC) initiative. The project will test the public's reaction to interactive posters in Reading, using QR codes and promising rapid data on response. More
In London, Ogilvy & Mather has launched a new behavioural sciences practice called #OgilvyChange. It will concentrate on 'the latest thinking in cognitive psychology, social psychology and behavioural economics.' More
Swiss facial imaging specialist nViso has partnered with IBM to offer a 'cloud-based' solution, through which it will provide enterprise-wide access to the emotional reactions of consumers to online ads and media. More
Cambiar, the management consultancy dedicated to the MR industry, has introduced a solution called 'InFoRm Strategy Assessment' to help executives understand the global trends that are driving transformation in the sector. More
US-based online sampling and technology company uSamp has launched an invite-only B2B panel called 'TheWhiteboard', which uses a variety of recruitment tactics through partnerships with loyalty reward programs in the hotel, airline and travel industry. More
In the US, Latina ad agency execs Larissa Acosta and Olga Bueno have launched an online platform called 'Tu Cuentas', through which Hispanic consumers can participate in online surveys and sampling campaigns. More
MR outsourcing firm Ugam Research Solutions has launched a survey programming service which it claims 'significantly accelerates' the deployment process by as much as 24 hours. More
Nielsen has officially launched its NOCR (Nielsen Online Campaign Ratings) cross-media measurement system, to provide metrics for online ad campaigns similar to those used for TV ads. Consumer goods giant Unilever is the first to sign up for the service. More
Consumer and sensory specialist MMR Research has formed a dedicated research team, focused on early stage product development and packaging work and the creation of new qualitative and bespoke research approaches. More
Global marcoms group Draftfcb has opened a brand analytics division called Asterii Analytics in India, headed by ad agency veteran Niteen Bhagwat as Chief Executive Officer. More
US experiential marketing agency TEAM Enterprises has opened a shopper insights division called TEAM TransActive, with a goal to 'connect brands and consumers' wherever they shop. More
Mobile social media experience specialist Myriad Group has launched an analytics platform to enable mobile service providers to better understand user behaviour without infringing on consumer privacy. More
US-based customer loyalty specialist Maritz Research has launched a measurement platform called Capella, to offer an 'end-to-end' approach to designing, measuring and managing large-scale customer experience (CE) programs - from sample design to action planning. More
In the US, political data services provider Catalist has teamed up with online research agency iModerate to launch 'Voter Insider' - a political research tool that can identify fraudulent respondents. More
Survey Sampling International (SSI) has enhanced its QuickTake DIY survey tool to meet the needs of political and public affairs researchers in this year's American election, by adding access to US registered voters through its audience selection criteria. More
UK-based full service agency SPA Future Thinking has launched a downloadable app called Be-There that enables consumers to record their activities via their mobile phone using video, audio, pictures, text and barcodes in-situ, without the presence of a researcher. More
US-based online survey and analysis tool provider SurveyGizmo has partnered with customer experience analytics specialist ClickTale to add survey heatmaps, mouse tracking and respondent recordings to its solutions. More
In the US, virtual shopping research specialist Decision Insight has launched a suite of solutions called ShopperIQ, to test and measure what consumers do while in an actual store environment. More
US-based social media sampling firm Peanut Labs has launched a new DIY research product to provide users with access to a 'ready-to-poll' group of respondents. More
PR giant MWW Group has launched a proprietary analytics tool to measure brand impact. The tool identifies makes a message or story relevant, and provides insight into how that message is shared among peer groups. More
The Digital Advertising Alliance (DAA), a coalition of US media and marketing trade associations, has launched a public education campaign called 'Your AdChoices', designed to inform consumers about online behavioural advertising and how to take control of their online privacy. More
Omnicom Media Group (OMG) has brought together all its search and optimization agencies under its Resolution Media brand, to offer integrated services across areas including SEO, digital behavior analysis, behavioral targeting, social media and mobile. More
Manchester, UK-based B2B International is gearing up for the April launch of a new consumer-focused agency called 'deep see', which aims to 'get to the bottom of what customers really think'. More
WPP-owned ad agency Ogilvy & Mather (O&M) has launched a practice called Social@Ogilvy, through which the agency's global network of social media strategists will deliver solutions for areas including social media commerce, online listening and impact analysis. More
In the UK, Dipsticks Research's data collection arm Field and Fab has expanded its in-house CATI unit from 20 to 50 seats, in response to what it describes as increasing demand from its national and international client base. More
US media network NBCUniversal (NBCU) has partnered with Google and comScore to explore new ways to measure single source consumption of video content on TV, PCs and mobiles / tablets during the 2012 London Olympics. More
Emerging technology specialist Lux Research has launched the 'China BioPharma Intelligence' service, offering consultancy via a team of analysts based in Shanghai, Singapore and Boston. More
Yesmail Interactive - a business unit of database giant Infogroup - has launched a solution to enable marketers to understand their competitors' multi-channel strategies. More
WPP agencies tenthavenue and GroupM have linked up in China to acquire full service mobile marketing agency Wisereach, and launch a new company, MJoule, providing a 'holistic view' of mobile consumer behavior. More
Emerging markets specialist Borderless Access Panels has announced launches in Indonesia and Turkey. More
Online audience measurement specialist comScore has announced the launch of its Ad Metrix display ad monitor service in Brazil. The tool monitors the appearance of display ads, the demographics of the audience they reach, and more traditional measures including GRPs. More
In France, market and opinion research company BVA has announced a partnership with the University of Rennes to develop neuromarketing tools. The academic team will be lead by Olivier Droulers, doctor of medicine and Professor of Neuromarketing. More
Google has partnered with US-based consumer specialist Knowledge Networks to launch a panel of web users, who will opt in and be paid to allow the search giant to track the sites they visit and how they use them. More
US media measurement and analytics firm TRA has received its fourth patent - this time for methodology for 'Using Consumer Purchase Behavior for Television Targeting'. More
Czech Republic-based social media analytics firm Socialbakers has expanded to the US with the opening of an operation in San Francisco, where it has appointed Chairman Martin Huml as President and COO, and Katrina Wong as Vice President of Marketing. More
Global media auditor BPA Worldwide has opened an office in the city of Shenzhen, in the Guangdong Province of China, complementing its existing Asian operations in Hong Kong. More
The co-founder and President of Asian agency Majestic MRSS Raj Sharma has partnered with former Nielsen MD Sarang Panchal to launch a new full service agency called MRSS India. More
Schlesinger Associates' fieldwork services agency ConsuMed Research has launched a consumer and B2B panel to provide feedback to a wide range of clients across France. More
In the US, Greenfield Online veterans Hugh Davis and Keith Price have officially launched reInvention, a global sampling and data collection services firm founded last summer and promising 'a more human-to-human' approach to sample acquisition. A London office is planned soon. More
Food and drink researcher Technomic has developed a new online platform called the Adult Beverage Resource Group, to track US sales of spirits, wine and beer, and provide consumer attitude and usage metrics. Eric Schmidt and Donna Hood Crecca join to help lead the new initiative. More
Ipsos MENA has launched an online panel in Egypt, and will follow up with one in the UAE later this month. More
WPP's global retail practice The Store has launched a new resource offering clients access to a range of services covering shopper insights, store design, customer relationship management, in-store communications, packaging and e-commerce. More
In the US, retail performance consultancy Claris Solutions has joined forces with data analytics start-up Euclid Elements, to offer a solution that uses mobile sensors to map shopper traffic patterns in retail spaces. More
In the US, social media monitoring firm Brandwatch has launched a tool to monitor the number of tweets referring to brands involved in this weekend's Super Bowl. More
North of England-based Dipsticks Research has opened two new divisions - travel and tourism specialist 'explore research', and bespoke consumer solutions unit 'fmcg insights'; and appointed Katie Bryan-Brown and John Vincent to lead them. More
In the UK, online privacy and compliance specialist Evidon has launched a tool to help publishers keep tabs on the cookies and tracking tools used on their web sites, so as to comply with the disclosure requirements of the ePrivacy Directive. More
In the US, the Media Rating Council has withdrawn accreditation for Arbitron's monthly PPM-based AQH radio ratings data in five markets. The reverse means Arbitron now has just nine local markets accredited out of a total of 48. More
Austin, TX-based online conversation specialist Bazaarvoice and social media software firm Buddy Media have formed a partnership and launched its first product, a 'social application, or sapplet' to help brands integrate online customer conversations in their social media campaigns. More
Manchester, UK-based B2B International is to open an office in Chicago, adding to its New York business opened in 2008 and helping the business research specialist service clients in the mid-west and beyond. More
Crowdsourced market intelligence specialists Chaordix and crowdsourcing platform providers Genius Crowds have today announced the launch of a new service which allows consumers, product experts and marketers to collaborate on new product ideas. More
In Germany, GfK Travel Insights has set up a panel of online travel portals, from which it will evaluate data about holiday bookings. More
In separate developments today, two companies - digital advertising firm CPX Interactive and device identification tech specialists BlueCava - have announced new tools for circumnavigating the Euro Cookie Directive, to be enforced from May 25th this year. More
Millward Brown has partnered with emotional measurement company Affectiva to offer clients deeper insight into the emotional impact of their TV advertising. Affectiva's facial expression analysis technology Affdex will be integrated with MB's LINK copy testing and optimization solution. More
In Australia, Clarity Strategic Research has launched a qual business omnibus called Business Clarity, giving subscribers access to owners and managers of small businesses across the country. More
Japanese research and online panel provider GMO Research/JMI has today announced the opening of its first UK office, and the appointment of veteran researcher Jonathan Sheldrake as European Sales Director. More
In Stockholm and Washington, eye tracking and interactive gaze specialist Tobii Technology has announced a new compact and portable field device, the Tobii X1 Light Eye Tracker. More
The European Commission (EC) has dropped its legal action against the UK Government, over the latter's decision not to prosecute behavioural ad technology firm Phorm for breach of EU data protection and privacy rules. More
Three firms - researcher Kantar Shopcom, ad platform provider Videology and targeting specialist I-Behavior - are teaming up to help marketers to target online video advertising and measure the actual off-line purchases that result. More
US media measurement and analytics firm TRA and auto market intelligence provider Experian Automotive are the latest partners to link TV audience data and automotive buying. 'Media TRAnalytics TV Auto Ratings' will automatically match auto registration with TV data at the household level. More
US customer analytics specialist Mattersight has launched a service, 'Predictive Customer Satisfaction Analytics', which it says will automatically predict the rating score a customer will give following an interaction, without the need for a survey. More
Nielsen/McKinsey joint venture NM Incite has introduced the latest version of its BuzzMetrics Exchange, which features detection support for more than 50 languages, along with city-level geo-location capabilities. More
Media and entertainment giant Time Warner has opened a media lab in New York, aiming to provide a 360 degree view of consumer behavior. The Lab features biometric monitoring and eye tracking, a 50-seat screening room, in-home living room simulation, and a live broadcast capability. More
Retail analysis giant SymphonyIRI has partnered with UK independent grocery comparison web site mySupermarket, to provide what the firms describe as 'the first' multi-channel view of shoppers' behaviour in the UK - both online and in-store. More
Concept testing and forecasting software specialist Affinnova has launched a web-based application called the 'Concept Studio', designed to accelerate concept development for new products, designs and ad campaigns. More
WPP-owned international communications consultancy Hill+Knowlton Strategies has launched a new unit called Research+Data Insights (R+D Insights), offering both data analytics and primary research. More
In the US, communications and networking company Mvix has announced the launch of an end-to-end proximity system MvixAir. The new tool allows communication of information, special offers, product discounts or research stimuli via mobile phones at any relevant location. More
New York-based market research and strategy consultancy Kelton has announced the appointment of Laura DeWitt as Senior Vice President, Qualitative Research, with responsibility for the company's first presence in Chicago. More
Multi-channel mobile solutions firm Digby has announced the launch of Localpoint, a platform offering location-based marketing, analytics and commerce. More
In Brazil, AppTech - which specializes in mobile smartphone and web-centric applications - has launched a new app to enable advertisers to ascertain the age, gender, and ethnicity of their audience. More
US mobile survey software provider iPinion has launched a passive data collection platform capturing up to twenty-four data types - including web site visits and camera use - from devices. Relevant surveys are then triggered automatically based on the consumer's behavior. More
In the US, analytics specialist Quantum Leap Innovations has launched what it describes as the 'first ever' pattern-based analytics tool for social media, providing quantified intelligence on social trends by distilling Twitter content. More
In the US, Experian Simmons has launched a new cross-platform media analysis service that links consumers' online and mobile activities to brand preferences, attitudes, lifestyles and behaviors. More
US-based cleantech specialist Pike Research has launched the 'Smart Cities Advisory Service', which will provide market intelligence and insights for city officials, service providers and vendors seeking to create more 'liveable' urban environments. More
Digital measurement specialist comScore has introduced a new metric called 'Validated Campaign Essentials' (vCE), which measures whether online ads have been delivered and whether they have reached their target audience. More
US professionals have launched a new body, the Mobile Marketing Research Association (MMRA), to help the industry develop standards and ethics for the use of mobile devices for marketing research purposes. More
Global information services giant Experian has partnered with IT firm Hitachi Consulting to add a cloud-based solution called Site Analytics to its Experian FootFall visitor analytics solution. The combination will deliver site and store-network performance measurement. More
US healthcare consultancy Quintiles has launched a business process outsourcing (BPO) and project management center in Dalain in the northeast of China, with a multilingual workforce to serve clients in the Japanese, Chinese and South Korean biopharmaceutical markets. More
Canadian eCommerce research specialist Terapeak has introduced a tool for sellers on Japan's largest online marketplace Yahoo! JAPAN Auctions, using analytics capabilities from its flagship product Terapeak for eBay. More
Panel and research technology provider Toluna has introduced a new version of its iPad and iPhone app, to enable panellists to participate in its DIY QuickSurveys directly through their mobile devices. More
In the UK, former JRA Research Associate Director Stuart Green has launched a new consultancy, fresh research. The company will specialize in integrated qual-quant projects. More
Publicis comms division MSLGROUP has launched a global crowdsourcing platform called 'The People's Lab', through which members can share ideas and help clients with co-creation. More
DIY research firm SurveyMonkey has introduced an online repository called 'Question Bank' containing thousands of commonly asked questions across the most popularly surveyed topics - a move it says will ensure that the best methodologically sound questions are used. More
In the US, two financial sector firms have partnered to introduce a tool which combines web analytics, social media sentiment and quantitative research to help gauge how social media impacts on stock prices. More
In the US, online video ad targeting specialist Videology has launched an ad selling platform which connects advertisers requirements with digital publishers' audience data. More
Ipsos-owned Marketing Management Analytics (MMA) has opened a new real-time Pricing Strategy practice, integrating predictive analytics with behavioural data and consumer research to help clients make judgments on pricing or react quickly to competitors' pricing actions. More
Database101 - the firm set up by sacked Infogroup founder Vinod Gupta in 2010 - has opened ResearchUSA, a business dedicated to managing its parent's proprietary business database. As part of the launch, the firm plans to hire 60 researchers for its new call center. More
Hong Kong-based Radar Global has extended its reach into the Middle East and North Africa (MENA) with the launch of an Arabic language division. The firm is also planning to launch a Spanish language operation in the middle of the year. More
US-based Radius Global Market Research has introduced a new process called 'Configure', to help clients identify new product opportunities by tapping into consumers' perceptions of how a market is structured. More
US predictive analytics specialist eBureau is spinning off its online ad targeting arm into a new company called TruSignal, to help marketers reach audiences across digital display, video and mobile campaigns, while targeting those users that 'look like' their highest value customers. More
US-based social media tracking and targeting firm Lotame and predictive segmentation specialist Alliant have joined forces to offer advertisers household targeting using purchase histories and direct marketing performance metrics. More
Ipsos has launched its first online panel for the Middle East, in Saudi Arabia. The move coincides with the opening of Ipsos Interactive Services (IIS) MENA, lead by Director Nader Kobeissi, in the region. More
Every month Daily Research News publishes over 150 stories from the market research industry and 2011's grand total of items was 1,886. So which of them grabbed you? Features Editor Teresa Lynch looks at the most read stories. More
US-based CETRA Language Solutions - which specialises in providing translation and interpretation services to the market research sector - has opened a new European Service Centre in Limerick, Ireland with plans to hire a staff of 20 linguists. More
French agency Adriant has launched a new methodology using picture boards for measuring consumers' emotional reactions to brands and products, and analysing the key drivers of their purchasing decisions. More
Google has launched an election site ahead of the 2012 presidential race, through which users can track candidates' popularity based on numbers of Google searches, Google News mentions and YouTube video views. More
In the US, research veterans Sanjay Vrudhula, Lyle Durbin and Tod Higginbotham have set up a new firm, Reconnaissance Market Research (ReconMR), targeting Texas-based companies with $1 billion or more in revenue. More
UK-based marketing tech specialist Performance Horizon Group (PHG) has upgraded its online tool ExactView, to enable measurement of the value of sales generated through social media platforms including Facebook. More
China-based auto specialist Sinotrust has developed a system to identify a speaker on the basis of the specific characteristics of their voice, which it is integrating into its customer satisfaction studies. More
Moscow-based online survey solutions developer Imposant has released a new DIY survey tool, specifically designed for people who are new to the business of running their own surveys. More
US-based e-commerce platform Celebros has partnered with web analytics specialist SeeVolution, which uses real-time analytics, live heatmaps and live traffic source tracking to enable clients to monitor customers' online behavior in real time. More
In the US, Nielsen and comScore have settled patent infringement lawsuits relating to both firms' online measurement copyrights, and as part of the deal, Nielsen has acquired $19m of comScore common stock. More
In New York, ad agency Conversation has launched a subsidiary called SocialWhirled, which enables brands to launch integrated campaigns based on the specific interests of their social media followers and fans; moderate comments in real-time; and then analyse and track feedback. More
In the UK, ICM Research has launched a 'Crisis Management' analysis service, to help clients predict the likely public response to crises such as bad publicity; and to measure and track the effect of the crisis while it is still ongoing. More
Social media monitoring firm E.life has launched an iPad app called the e.lifemonitor, to help execs monitor their organisations' presence on Twitter. Users can also access an optional support service provided by the firm's team of social media analysts. More
In the US, InsightExpress has partnered with SymphonyIRI to launch a tool which combines digital ad measurement capabilities with off-line consumer data, helping to link online ad exposure and in-store buying behavior. More
SPA Future Thinking's Research & Innovations Director Chris Handford has left to set up a digital research consultancy called Resound Digital. More
Emerging market specialist Borderless Access Panels has launched a proprietary panel in Argentina, adding to existing services in the four BRIC countries, Mexico and South Africa. More
Market research software provider Confirmit has added new features to its Survey On-Demand Application (SODA), which is used for creating, deploying and managing multi-lingual wireless and off-line surveys on mobile devices. More
In the US, digital specialist Specific Media has partnered with ad performance specialist Nielsen Catalina Solutions to launch 'Shopper Access', a service which combines off-line purchase behavior with online ad data to provide insights into how advertising influences consumer purchases. More
Multi-screen measurement specialist Rentrak has added a segmentation based on political outlook to its TV Essentials and StationView Essentials ratings services. More
Nielsen has postponed the launch of its radio ratings service in Tasmania, Australia - reportedly less than 24 hours before results were due - citing problems with sample. More
In the UK, field and tab specialist Facts International has partnered with survey software and services provider SNAP, to offer clients an instant and 'unique' update service on tablets and smartphones. More
Healthcare panel and data collection agency All Global has partnered with patient community host Inspire.com, to provide its clients with access to 'difficult to reach patients' across a number of therapeutic areas. More
In the US, The Poynter Institute - which provides journalists with online and multimedia training - is to launch a study of reader engagement with news and advertising on mobiles and tablets. Data will be collected by a variety of means including eye tracking, surveys, media diaries and observations. More
Munich, Germany-based TrustYou - which provides social media monitoring and semantic technologies for the hospitality industry - has launched a guest survey tool which allows hotels to capture and analyze trustworthy reviews, respond and integrate them into their own web sites. More
Social media analytics specialist Simply Measured has launched what it describes as the first analytics solution to enable marketers and PR professionals to understand their brand's presence on Google+. More
US usability and eyetracking technology specialist Grinbath has updated its EyeGuide software to enable researchers to stream live data and observe tests from remote locations. More
German market research agency Dialego has launched a new social media division, and appointed Unilever research veteran Annette Stucken to lead it. More
Ipsos ASIIdigital - a global practice within the group's ad research division ASI - has created a new platform for ad effectiveness testing on mobile devices. More
In the US, Prosper Technologies has launched the Automotive InsightCenter, a service offering feedback on how consumers' automotive purchase plans are changing, which brands are taking market share, and if vehicle owners are planning to switch brands. More
London-based CURB Media has launched what it describes as the UK's first 'sensory out-of-home division' (SOOH), which will enable advertisers to embed scent, sound and taste into their billboards to increase recall and mood by triggering emotions. More
Social media engagement firm SAY Media has introduced 'Off the Grid' - a proprietary advertising solution designed to enable brands to reach those US consumers who have stopped watching live TV because of their changing media consumption habits. More
In the US, full service agency IDG Research Services has partnered with behavioral consultancy The Motivation Factor to launch a program which adds personal engagement and motivation measurement to its employee surveys. More
Online customer intelligence provider Celebrus Technologies has developed a tool to enable web site owners to monitor the usage of YouTube video content embedded on their sites, and gather insight into how it is received and engaged with at an individual level. More
Washington, DC-based polling firm Greenberg Quinlan Rosner has opened a digital division, led by Anna Greenberg and offering social media analytics, strategic consulting, and modeling & micro-targeting services for communications, as well as web development and online ad services. More
US-based Maritz Research has launched an update to Maritz Stats, its free statistical software. With version 3.0 users can now access the application via the cloud using any web-enabled device. More
Online specialist YouGov has rolled out its weekly brand and product polling tool Launch Monitor in the UK, following its recent introduction in Scandinavia. More
In the US, retail price optimization specialist Revionics, Inc. has announced a partnership with online competitive intelligence provider RivalWatch, aimed at helping clients to adjust their pricing strategy in real-time. More
In the US, brand community technology firm Passenger has released an app for iOS mobiles, allowing members access to research communities from a mobile phone. More
In the US, multi-screen measurement firm Rentrak has introduced 'Exact Commercial Ratings' - a new system which it says measures exactly how many viewers were exposed to specific commercials in a campaign. More
In New York, WPP-owned sister firms Millward Brown and data integration / analytics specialist Kantar Shopcom have partnered to create a single-source panel combining consumer attitudes with actual purchase behaviors. More
Emerging market specialist Borderless Access Panels has launched a proprietary panel in South Africa, which it describes as a 'gateway' to other African markets. More
In the Netherlands, a consortium of outdoor specialists made up of advertisers and media agencies has rolled out a system which calculates the number of people who actually look at outdoor adverts, as opposed to measuring all those who walk past them. More
GfK has announced a global partnership with online and mobile research software provider Revelation, to power and roll out an online qual research solution it calls GfK SocioLog.dx. More
Digital marketing specialist Steve Pritchard has opened a social media tracking agency in Leeds, UK. threeten10 will provide bespoke social media analytics along with client training courses and workshops. More
UK-based digital research and analytics firm Trufflenet has expanded to Australia though a partnership with PR agency Professional Public Relations (PPR). More
Six former employees of Harris Interactive in Hong Kong have set up Anovation Asia, a new full service agency which is majority owned by data specialist Anovation. More
Danish online company Adform - which offers an advertising platform incorporating personalised targeting options - has opened an office in Spain, where it has appointed Miguel Fernandez-Gil as Business Development Director. More
London-based OpinionPanel has launched two new omnibus services in the UK - the first covering young professionals in their first five years after leaving university and the second covering those aged between 16 and 24. More
Synovate Retail Performance (SRP) has partnered with Norwegian shopper tracking specialist Track & Trace, to provide retailers and brand owners with a behavioural solution for monitoring customer experience and satisfaction. More
Canadian firm Wireclub Media has launched a real-time service measuring engagement with mobile apps and web sites. More
In the US, Ipsos Loyalty has partnered with research software specialist Survey Analytics, to offer clients mobile panel capabilities. More
In New York, trade organization the Cabletelevision Advertising Bureau (CAB) has partnered with BigInsight parent firm Prosper Business Development, to launch a new resource to provide advertisers and publishers with insights on African-American consumers. More
In the US Scott Koenig, the co-founder of market research agency TripleScoop, has spun off the firm's Social Marketology division as a separate agency, with a focus on tapping social media conversations to drive brand engagement. More
US-based Media Logic has introduced the 'Retail Social Juice Index', which measures social media engagement for more than 500 brands across Facebook and Twitter and distills data for each into a single metric published daily. More
In the US, online gamification specialist Bunchball has partnered with software giant Adobe to integrate gamification and related analytics into the latter's Digital Marketing Suite. More
US-based Mindshare Technologies has added QR (quick response) codes to its feedback management platform, to enable consumers to provide immediate feedback to a mobile-optimized survey through their smartphones and mobile devices. More
In the US, predictive analytics specialist KXEN is promising marketers who have no prior training in data mining techniques the chance to build and deploy their own predictive models, via a newly launched DIY version of its InfiniteInsight modeling suite. More
Social media sharing platform ShareThis has launched a new methodology for measuring the 'sharing quality' of sites across the web. More
In the US, travel data and media firm Sojern has introduced a new platform offering marketers access to proprietary data and audience targeting capabilities. More
California-based web analytics and online research specialist Crowd Science has added two new features to its audience measurement and ad targeting platform CITRUS, allowing segmentation of audiences by social media use and brand engagement. More
Social media filtering platform DataSift - which was launched in the UK in 2008 by TweetMe creator Nick Halstead - has rolled out in the US with the opening of a San Francisco HQ. More
In the US, the Center for Economic Studies at the US Census Bureau has opened a research data center (RDC) in Atlanta, where researchers can go to conduct statistical analysis using unpublished Census files. More
In the US, retail analysis giant SymphonyIRI has launched a new segmentation model called EconoLink, which groups shoppers into specific profiles based on their attitudes and behavior with regard to the economic downturn / recession. More
US-based Maritz Research has introduced a custom analysis product called 'DecisionVue 360', developed to provide insight into how customers purchase a product or service, or reject it in favour of a competitor's. More
US-based Scout Analytics has opened a new division, Scout Research, dedicated to developing models through which publishers can predict revenues and profits based on actual or anticipated audience size and behavior. More
In the US, newly-launched and politically neutral firm VoterTide is to roll out an app which measures how online buzz is impacting real-world politics. More
US-based video analytics firm Visible Measures has been granted a patent for methodology which determines the viewing time of an online ad. More
WPP-owned brand activation network G2 has rolled out its shopper marketing tool Pathfinder in Australia, offering insight into what influences shoppers' path-to-purchase. More
In London, digital product placement specialist MirriAd has announced enhanced functionality for its placement and analysis platform, intended to decrease an advertiser's financial exposure before and during campaigns. More
Sensory and consumer specialist product perceptions has announced a partnership with qual brand developer Deep Blue Research, promising clients richer concept insights and FMCG brand development. More
Qual research and technology company Quester has added Simplified Chinese to the language capabilities of its 'virtual moderator' package, Socrates - already available in English, French, German and Spanish versions. More
Research software and services firm MarketTools has introduced 'Pop-up Communities', which it claims provides all the benefits of MROCs (market research online communities), but without the associated long timelines. More
Eyetracking technology firm Tobii has launched a plug-in which combines eye-gaze data with the metrics measured by TechSmith's Morae usability testing platform, to provide psychological analysis of user behavior during usability testing. More
In Australia, global healthcare group Cegedim Strategic Data (CSD) has launched a Nurse Practitioner online omnibus called NPReach. More
Panel and research technology specialist Vision Critical and its Russian Partner CreaMetrix have signed a deal to create what the firms describe as the country's first community panel. More
GfK Healthcare is rolling out its syndicated TCD physician studies, until now focused on the US and Europe, to Brazil, Russia, India and China (BRIC). The studies will offer local market treatment perspectives across cardiovascular, psychiatry, respiratory and rheumatology/pain specialisms. More
In the US, Interpublic's media innovation arm IPG Mediabrands has opened an 'immersion and exploration center', where clients and IPG staff can collaborate on technology-enabled marketing programs and data systems. More
In the US, Patient Recruiters International (PRI) has launched an online patient community called GoHealthPanel, which can be used either for market research or to assist with clinical trials. More
In the UK, online sampling and data collection specialist Research Now has launched a Youth version of its OmniTaxi service, designed to offer a fast turnaround of short online surveys aimed at the 16 to 24-year-old market. More
In the US, former Microsoft exec Chris Treadaway has unveiled the private beta of Polygraph Media - an analytics platform to help companies understand and manage their social media assets and activity, and track that of competitors. More
In the US, full service agency MRSI (Marketing Research Services Inc.) has introduced a new Hispanic 'acculturation' model, which it says provides better insights on the Hispanic consumer, their perceptions, and their shopping behavior. More
In New York, Harris Interactive has introduced 'word-of-network' (WON); a new panel-based approach to social media measurement, designed to monitor the sentiment of a given target market. More
In Australia, online media analytics firm BuzzNumbers has launched an intranet solution, ShareTheBuzz, to help large corporations share their social media strategies across the entire organisation. More
In Los Angeles, US a new social media analytics firm, StatFly, has officially launched with the introduction of a DIY platform for live monitoring and reporting of social media strategies. More
In the UK, Ipsos MediaCT has launched a suite of research tools under the umbrella name of Mobi-Vision, to enable clients to capture insights in real-time via their smartphones. More
In the US, research and measurement consultancy StrategyOne has partnered with social media monitoring and analysis specialist Crimson Hexagon to launch a daily, multi-language media measurement and analytics tool called 'Sunrise'. More
WPP firms Kantar Media and media operations unit GroupM have announced a partnership aimed at uncovering the links between exposure to TV ads and purchase decisions. Viewers of Hispanic programming will be the first group studied. More
Asian agency Majestic MRSS has launched 'Ethnostream' - a tool combining ethnography with video-streaming technology - in India and 13 other countries. More
In the US, IVR and survey utility specialist Plum Voice has announced a new version of its multi-modal data collection platform Plum Survey. More
In the US, a team including Google Analytics co-founder Scott Crosby has launched a new analytics platform called Euclid Elements, with a $5.8m Series A round of financing. More
Canadian crowdsourcing technology firm Chaordix has launched a solution called Crowd Intelligence, combining qual and quant market research and brand insight. More
In the US, online metrics company BuzzLogic has changed its name to Twelvefold Media, to reflect a 'substantial increase' in its size and range of activities since launch. More
San Francisco-based social media sampling firm Peanut Labs has developed its own DIY platform SurveyTool.com, offering access to a sample pool of respondents sourced from its network of social media and gaming sites worldwide. More
Former Harris Interactive managers Amrita Banta and Asha Choksi have opened their own full service agency, Agility Research & Strategy, in Singapore. The firm will focus on research across Asia using online and digital data collection tools. More
Brand and communications research specialist Hall & Partners has opened a mobile market research lab in the back of a London taxi cab. More
London-based full service agency Opinium Research has launched a new division focusing on the healthcare sector. More
US-based agency Forbes Consulting Group has rolled out a new research model called MindSight, which aims to identify and explain the subconscious emotions that motivate consumers and professionals to buy. More
In the US, MTV Networks has partnered with social intelligence firm Trendrr to launch a ranking tool called MovieTracker, through which fans can rank the top 25 films according to the social buzz surrounding each title. More
In the US, retail analysis giant SymphonyIRI has partnered with online ad marketplace Legolas Media to enable marketers to buy online ads based on user-level in-store purchase behavior, and then use actual product sales data for ongoing ROI measurement. More
WPP-owned PR giant Burson-Marsteller has launched the 'Fan Experience' - a research-based service to understand how consumers respond to and interact with sponsorships and endorsements in the fields of sports, arts, culture and entertainment. More
JD Power and Associates and Kantar Media have partnered to integrate auto buyer data with stats on television viewing behavior, promising clients the ability to identify the most-watched shows among buyers of particular vehicle types. More
Online sampling and data collection specialist Research Now has launched a new screening tool incorporating Dun & Bradstreet's D-U-N-S numbers, to provide additional information about B2B respondents. More
Canadian firm Mirametrix has launched what it claims to be the 'world's most portable desktop eye tracker'. More
In the UK, SPA Future Thinking has appointed Associate Director Jan Worsley to lead Quantum Lab, a newly launched in-house product development and brand insight think tank. More
In the US, customer loyalty specialist Maritz has launched a new benchmarking tool for customer experience measurement (CEM). CEBenchmarks allows companies to compare their customer experience metrics across their own and other industry sectors. More
In the US, readership specialist Affinity is moving its American Magazine Study to a quarterly basis from twice-yearly. The survey combines measurement of print and digital magazine audiences. More
US research provider Chadwick Martin Bailey (CMB) has launched Pinpoint Suite, a customizable collection of web-based tools to improve utilization and analysis of customer feedback. More
In the US, online sampling and technology company uSamp has launched a free self-serve platform offering unlimited authoring and data collection with optional use of the company's 6.5m panellists. More
UK supermarket Waitrose is to introduce a loyalty card, almost two decades after rival Tesco. The up-market grocer will send cards to members of its myWaitrose online club, which has been gathering insights for around two years; and will also offer them in stores. More
LA-based casino research specialist Meczka Marketing/Research/Consulting, Inc. (MM/R/C) has launched Players Pulse, a new bi-annual syndicated research program delivering statistical analysis of casino player behavior and gaming markets. More
Boutique MR firm Axen Research has appointed Giovanni Riggioni - previously Executive Director of Global Research at Warner Home Entertainment - as Managing Director. More
Online ad targeting company Phorm has arranged a £30m equity placing with institutional and other investors including its existing NED Mark Schneider. The funds will enable it to repay earlier borrowing and to proceed with its fledgling businesses in a number of countries. More
Panel and research technology provider Toluna has announced a proprietary, web-based data reporting and analysis tool, TolunaAnalytics, which will be offered as standard to users of its PanelPortal product and of data collection services. More
Research and technology firm Vision Critical has enhanced its Sparq community software with Mobile Survey and Facebook features. More
Consumer specialist CFI Group has released an enhanced edition of its Online Reporting Studio (ORS), with additional analytics capabilities, hyper-linking of customer comments with context drill-down, and customized charting for dashboard dials. More
Customer and employee research specialist ORC International has launched the 'Customer Equity Model' framework, developed to measure those external attributes which influence consumers' buying decisions. More
In the US, software provider Adobe has introduced the Adobe AudienceResearch solution, a tool giving publishers and digital marketers metrics on the size and engagement of audiences for web sites, mobile apps and digital magazines. More
In New York, Ipsos Loyalty Research has introduced the 'Wallet Allocation Rule' (WAR); a new research model to help businesses track their share of consumer spending. More
US-based innovation giant 3M has enhanced its Visual Attention Service (VAS), which determines how people are most likely to visually interact with any scene or setting. Previously catering only for still images, the service now analyses video. More
Former Toluna exec Ashish Nijhon has opened Annette Research, a new firm based in Gurgaon, India and offering data collection and analysis, survey programming, panel aggregation and translation services to both corporate clients and MR agencies. More
In the UK, telephone research specialist Facts International has expanded the capacity of its Ashford, Kent-based CATI call centre, increasing the number of seats to around 200 and introducing round-the-clock operations for large-scale international projects. More
In the US, AdSafe Media - which provides a rating and verification standard for the online advertising industry - has added a real-time URL analyzer tool to its Network Monitor product. More
UK-based user experience consultancy Foviance has partnered with German eye tracking specialist SensoMotoric Instruments (SMI) to launch a new web site, through which clients can find out if they have engaged with their online customers on an emotional level. More
Synovate Retail Performance (SRP) has partnered with face recognition specialist Firs Technology in Greater China, to provide retailers and brand owners in the region with access to technology and data reporting for stores. More
Canadian Voice-of-Customer (VoC) analytics specialist iPerceptions has introduced a sampling solution for mobile visitors to web sites, issuing random survey invites on arrival at the site and gathering feedback immediately after the visit. More
US eye tracking specialist Grinbath has rolled out EyeGuide, a system including hardware and software developed by usability researchers at Texas Tech University. More
US-based telecoms industry specialist Pyramid Research has launched a new service that combines primary research conducted among consumers with the firm's analysis of the Brazilian mobile market. More
US consultancy Web Analytics Demystified is piloting a new methodology known as GUARDS, which it claims is the world's first audit and certification system for consumer data collection platforms. More
Euro RSCG Discovery is launching a New York unit, led by MD Matt Blasco. Services will include forecasting, ROI prototyping, mixed models, digital measurement and engagement strategy. More
Opinion specialist BritainThinks has launched an international division called WorldThinks, which will have a specific focus on reputation research. More
In the US, online metrics company BuzzLogic has introduced Spectrum, a platform targeting ads based on the enthusiasm consumers show for online content. More
Aegis Media has launched its communications insight and evaluation company aevolve in Malaysia and appointed Mark Chaves to lead it as Chief Insight Officer. More
In the US, Experian Simmons has completed tests of a 'pioneering' research initiative, which aims to link smartphone behavior with insights on consumer brand preferences, multi-platform media consumption, demographics and attitudes. More
UK book market specialist BML Bowker has launched a new service to track the purchasing habits of e-book consumers in Europe, Asia, Australia, and North and South America. More
Kantar Health has added five new tumor types to its CancerMPact Treatment Architecture China platform, to provide analysis of the current clinical management of cancer across the country. More
US web analytics firm VisiStat has launched a social media analytics solution called SocialCaster, offering tracking of social media mentions as well as measurement of web site traffic, for small and medium sized businesses (SMBs). More
US-based research technology firm MarketTools has integrated its Zoomerang DIY online survey and polling tools into its flagship CustomerSat tool. More
In the US, ad agency network Publicis Groupe has launched CRM365 - an agency offering advanced data analytics, measurement and reporting focused on mobile and social media sources. The new operation will be led as CEO by Seth Solomons, the former CMO of Publicis agency Digitas. More
In the UK, consumer insight and sensory specialist MMR Research Worldwide (MMR) has launched an approach to packaging research which uses psychology and sensory science to extract the non-conscious elements of the consumer decision-making process. More
Consumer intelligence firm Mintel has launched a trending service for the beauty and personal care (BPC) industry, which it claims is the first of its kind. More
In Australia, the Interactive Advertising Bureau (IAB) has officially launched its online audience measurement methodology and service, after what it describes as 'an exhaustive process and review'. September data will be available next week. More
Full service agency SPA Future Thinking has launched two new packaging development tools, 'PackPotential' and 'PackPerfect', which integrate behavioural and emotional techniques into its traditional methodologies. More
Full service agency and fieldwork provider Focus-Suites Asia (FSPL Asia) has opened a new operation in Sri Lanka, offering one-way-mirrors, usability testing labs, online panels, eye tracking services and mystery shopping. More
In Sao Paulo, Brazil, former senior execs of Ipsos and Synovate have launched a new research consultancy, Animux, along with an immediate strategic alliance with consumer behaviour and emotion assessment specialist Hotspex. More
Sun Microsystems co-founder Scott McNealy has formally launched his new company WayIn, which he describes as 'a little bit of Facebook, a little bit of Twitter, and a big chunk of SurveyMonkey.' More
In India, Radio Audience Measurement (RAM), a division of TAM Media Research has announced plans to expand its coverage of listening habits by nine cities, bringing the total to thirteen. The company has also released data on the new locations collected from May to August this year. More
In the UK, mobile data collection specialist OnePoint Global has announced the launch of the TellMe App, which allows respondents to upload pictures, barcodes, video and voice as well as sending geo-location information to researchers. More
Online audience measurement specialist comScore has enhanced its Ad Metrix ad intelligence product with measurement of ads appearing on social networking sites as well as 'socially-enabled' display ads appearing across the web. More
Customer feedback platform provider Opinionmeter International has updated its research survey app for the iOS, to simplify the process of capturing respondent location data. More
Danish toy manufacturer LEGO has rolled out an online 'open innovation' and crowd sourcing platform, through which consumers can submit and vote for their favourite new product ideas. Consumers who have their ideas chosen will earn 1% of the total net sales of the product. More
In the UK, digital marketing agency Click Consult has introduced socialTRAX, a tool designed to monitor the progress of social media marketing campaigns by tracking a range of metrics such as social network referral traffic, feedback and reviews. More
In the US, multi-screen measurement firm Rentrak has teamed up with Bluefin Labs, a specialist in analysing online buzz about television programmes, to report feedback from social media alongside TV ratings. More
WPP is launching its social and traditional media listening arm Kantar Media Cymfony in Europe, with the opening of a new office in London servicing clients this side of The Pond. More
In the US, multi-screen measurement specialist Rentrak has partnered with auto market intelligence firm Polk to integrate the latter's consumer purchase behavior info - including vehicle make and model by auto segment - into the former's TV database ratings system. More
UK agencies Ci Research and Brand Vista have launched the Brand Alignment Monitor (BAM), a tool promising a 360 degree analysis of how well a brand measures up to its vision and values. More
US-based UpSellit - which focuses on reducing 'site abandonment' - has released the Dynamic Exit Survey; a tool to gather insight about why consumers abandon their online shopping carts. More
US full-service social media agency Banyan Branch has secured a $1.7m Series A investment, which it will use to accelerate company growth and continue development of its technology. More
Despite a New York court's rejection of TRA's attempt to block the roll-out of Kantar's RapidView solution on the grounds of patent infringement, TRA has asked the courts to consider a further claim that WPP/Kantar 'improperly used' its trade secrets during development of the tool. More
Site analytics pioneer Webtrends has launched a tool to enable brands to evaluate the effectiveness of their posts on Facebook. More
In the US, web analytics and online research specialist Crowd Science has partnered with a group of online publishers to launch an audience measurement, segmentation and ad targeting platform called CITRUS. More
Gaming software giant Electronic Arts and partner firm nPario have announced the launch of an insights platform, EA Legend, which will give marketers data on their campaigns and audiences across mobile, social, online and console games reaching over 300 million people worldwide. More
Google has launched a premium version of its web site traffic and marketing tool Google Analytics. The new service will be available for $150,000 per annum and be available in the US, Canada and the UK. More
Behavioural ad targeting specialist Phorm has announced interim results for the six month period ended 30 June 2011. The firm continues to burn cash at the rate of more than $2m a month but reports promising results from its operations in Brazil and now Romania. More
In the US, multi-screen measurement company Rentrak has announced an agreement to integrate its StationView Essentials TV ratings data into the media software solutions of communications and IT specialist Harris Corporation. More
Online ad targeting technology company Phorm has announced the launch in Romania of both its Discovery personalization engine and the Open Internet Exchange (OIX) advertising marketplace. More
In the US, ORC International has enhanced its suite of CARAVAN omnibus surveys with the addition of a youth service targeting teens and younger adults, and a parent omnibus. The firm has also expanded its Online CARAVAN International service into 12 new countries. More
Canadian newspaper research body NADbank has partnered with Nielsen to launch an 'Integrated Newspaper Planning Tool', which combines analysis of a newspaper's print and web site reach to assess overall impact. More
In the UK, BSkyB's customer intelligence business Sky IQ has partnered with marketing services agency ExactTarget to launch a portfolio of marketing insight products and services, designed to help brands better understand and market to potential customers. More
A New York federal judge has rejected TRA's attempt to block the roll-out of Kantar Media's RapidView media planning tool, which TRA claimed was a direct 'rip-off' of its own Media TRAnalytics tool. More
P\S\L Group company Instar has rolled out its online pharma quant research service Instar OnDemand in Europe and Asia, and appointed former Synovate Healthcare exec Jean-Olivier Marty to spearhead the launch. More
In the US, customer relationship marketing (CRM) specialist Merkle has opened a new social media measurement division, 'Merkle Connect'. More
Global PR firm Porter Novelli has launched a social media analytics tool, which focuses on specific target audiences and tracks their online discussion topics in real time. More
GfK has launched a new panel of Turkish consumers, billed as the first to use in-home scanning technology to provide insights based on actual purchase data. More
Analytics firm Kognitio has announced a partnership with Adastra Corporation, combining Kognitio's technology - in particular its in-memory analytic database platform, WX2 - with professional services and consulting on data warehousing and big data analytics. More
Customer experience specialist Maritz Research has announced a new measurement technique examining 'Make or Break' factors in customer relationships. More
In the US, six shopper research specialists have formed an alliance to offer marketers an integrated resource for shopper insights. The new organization will be called Mindtap Insight Network. More
India's Media Research Users Council (MRUC) has elected Hormusji N Cama, Director of Gujarati daily paper Bombay Samachar, as its new Chairman. He replaces Lloyd Mathias. More
Vision Critical has today launched a Customer Experience Management (CEM) platform, which automates the collection of data from multiple sources and analyzes it in real time. More
In the US, display advertising firm Tribal Fusion has announced it will integrate data from BlueKai's Exchange platform with its user data and profiling platform 'E9', to help its clients tailor and target their campaigns. More
Gloucestershire-based medical data collection specialist Gillian Kenny Associates (GKA) has branched into consumer and b2b research with the launch of a new company, Angelfish. More
TNS has taken its TRI*M Reputation Manager product into the digital sphere, to help clients analyse online media and take appropriate action. More
In the US, research software provider GutCheck has launched a mobile version of its instant online qual solution for fast turnaround targeted respondents. More
In the US, Facebook ad targeting company CitizenNet has launched a desktop marketing platform. The company is backed by movie and television star Ashton Kutcher and Silicon Valley entrepreneur Ron Conway. More
Voxco has announced a new online survey software platform, Acuity4Survey, which it says combines faster creation and deployment of surveys with an emphasis on engaging and visually-rich content, thereby boosting response rates. More
Surrey, UK-based MARSC Ltd has upgraded its sampling and panel management software. New features include options for alternative sampling methods and the import of external list files so as to target or exclude certain groups. More
In South Africa, Ipsos Markinor has introduced a new omnibus serviced called Omni-Express, to help clients measure consumer opinion and attitudes across the country. More
UK agency Ci Research has launched Ci Nation, an online tool which offers clients a rapid means of communicating with their customers for continuous and ad hoc research, including online polls, discussion groups and live online chats. More
Full service agency InsightAsia has launched in Europe as Insight International, and appointed former ActiveGroup European MD Dan Foreman as Chief Executive Officer, based in London. More
WPP social media specialist Kantar Media Cymfony has introduced the first of a series of syndicated solutions, focusing on the automotive sector. More
Online panel and survey technology firm Toluna has launched PanelPortal Connect, which integrates its community management platform PanelPortal with Facebook. More
Kantar Health has rolled out its international self-reported patient database - the National Health and Wellness Survey (NHWS) - in Brazil. More
Online sample provider uSamp has enhanced its self-service panel access platform SampleMarket, to enable users to add multiple suppliers of survey respondents to their projects. More
US-based research technology firm Decipher has integrated new mobile capabilities into its Beacon DIY research software suite. More
In the UK, full-service agency SPA Future Thinking has launched The Analytics Hub, a new company offering a full range of analytic methodologies for clients ranging from small market research agencies through to branding shops. More
GfK has partnered with ARA Marketing Research & Consultancy to establish GfK Media Research Middle East (GfK MRME), and to launch a series of studies focusing on media usage across a number of Arab countries. More
Stockholm-based information exchange platform Mancx.com has launched a new tool, to enable users to match questions on its platform with contacts in their LinkedIn network. More
In the US, online community SodaHead has launched a free polling analytics tool called 'Advanced Voting Demographics', which offers results broken down by individuals' specific characteristics. More
In London, Ipsos MediaCT has established a test panel of just over 350 respondents for its mobile phone-based radio measurement system, MediaCell. The move follows successful initial trials of the device. More
Nielsen has formed a strategic alliance with India-based Informate Mobile Intelligence, which uses on-device metering technology installed on panellists' handsets. More
In the USA, Cambridge, MA-based MarketSight LLC has released an updated version of its survey analysis software, promising time-saving and flexibility benefits. More
The son of movie director Oliver Stone has co-founded a new firm which provides TV and film producers with access to a database of 60 million moviegoers willing to participate in pre-launch film and TV test research. More
In the UK, online pollster YouGov has teamed up with Cambridge University to launch a not-for-profit thinktank, through which 'world-class thinkers' can connect with public opinion research. More
India-based TechOrigami Software has launched Unmetric, a social media intelligence benchmarking tool, which mines and distills data around the Facebook pages and Twitter IDs of leading brands. More
Brazilian mobile software developer Tapps has launched Formz - an app that transforms an iPad into a tool for conducting surveys. More
Multi-screen measurement specialist Rentrak has partnered with media technology provider Collective to launch 'TV Accelerator' - an online ad platform through which advertisers can target those audiences that viewed their TV campaigns within online display and video ads. More
US-based technology research firm Yankee Group has added new capabilities to its online data visualization platform, including the ability to browse through popular metrics in an index format. More
ADM Processing has opened a new 72-seat CATI telephone centre in Tananarive, Madagascar, staffed by a team of French-speaking interviewers and supervisors. More
US-based ethnography specialist Luth Research has introduced ZQ Digital Tribe - an online tool used to track the 'digital lives' of a panel of 200 individuals over a period of up to three months. More
Norwegian online survey technology firm QuestBack has launched a new 'Social Insight' tool, to help organisations gain an understanding of the audiences they are engaging with across social media channels. More
WPP-owned ad agency network Grey Group has partnered with Eastern Advertising in Taiwan, to offer full service capabilities including market research, strategic planning, PR and a range of advertising and marketing options across the country. More
In the UK, TNS Omnibus has launched ChatterBus, which offers access in short time segments to general or targeted groups via an online community format. More
In the US, the Media Rating Council (MRC) has accredited the Nielsen Online Campaign Ratings measurement system, launched recently to provide overnight audience reach, frequency, and Gross Rating Points (GRPs) for Internet display and video advertising. More
Indian sources are suggesting that the long-awaited merger of the country's two key print readership surveys, the National Readership Survey (NRS) and the Indian Readership Survey (IRS), could be about to happen. More
US-based merchandising and marketing services company SPAR Group, Inc. is to launch a Mexican subsidiary, SPAR Todopromo. More
In the UK, behavioural targeting and social media commerce company Reevoo has launched an analytics dashboard promising insight into the impact of online reviews and the performance of social media commerce strategies. More
Former Major Players insight team leader Joel Naftal is helping to build a new London-based staff recruitment consultancy, Trace, whose specialist areas including marketing, branding and insight. More
Data management and analysis firm BlueKai has launched TrackSimple RAD 360â„¢ Analytics, which gives media planners and buyers a centralized hub for the analysis of disparate audience and performance data. More
In the US, the Associated Press (AP) and the National Opinion Research Centre (NORC) at the University of Chicago have joined forces to launch The Associated Press-NORC Center for Public Affairs Research. More
A new US-based company, Crowdbooster, is offering 'intelligent' social media optimization (SMO) via a platform combining analytics and web monitoring tools with customised guidance. More
Atlanta-based researcher CMI has enhanced its Web Insights Navigator (WIN) portal by integrating it with the analytics and reporting platform of SaaS provider MarketSight. More
In the US, Target Research Group has announced the launch of Real Time Insights - a tool giving researchers desktop control over the data collection and analysis process. More
In the US, online qual specialist 20|20 Technology, a division of 20|20 Research Inc., has announced the launch of QualLaborate 2.0, a software platform built specifically for concept evaluation and image mark-up. More
US-based packaging research and eye-tracking specialist Perception Research Services International (PRS) has announced a strategic partnership with Latin American firm Provokers, which has offices in Buenos Aires, São Paulo and Mexico City. More
comScore has announced the availability of its digital campaign audience validation tool, AdEffx Campaign Essentials, in Latin America. More
UK-based agency Tpoll has unveiled an online focus group tool, Tqual Live, integrated with the company's Tqual Bulletin Board and community. More
Tokyo-based full service MR company Research Panel Asia (RPA) has formed an alliance with Beijing-based Data100 Market Research to produce an online panel of 1.6 million respondents China. RPA already has 1.5m respondents in Japan and 150,000 in Korea. More
Business analytics giant SAS has enhanced its Social Media Analytics product with the addition of 'social scorecards', an 'author hub' advocacy measure, and improved competitive intelligence functionality. More
In the US, Synovate has announced a formal agreement with customer experience management (CEM) solutions company ResponseTek to use its platform to collect, analyze and report customer data from a wide range of sources. More
Vision Critical has announced the launch of Quick Reports, a dynamic reporting module for its online community panel platform, Sparq. More
Brand and communications research specialist Hall & Partners has entered the South African market through a partnership with Cape Town and Johannesburg-based marketing consultancy Yellowwood. More
Wunderman subsidiary KnowledgeBase Marketing (KBM Group) has launched in the UK, offering a range of data, analytics and marketing services. The division will be led by database marketing specialist Caroline Worboys. More
Nielsen has received Media Rating Council (MRC) accreditation for its Puerto Rico TV audience measurement service, which was launched in April 2010. More
Technology media firm Ziff Davis has acquired some of the assets of online agency Focus Research, while the agency's CEO Scott Albro and a number of employees have remained with Focus.com to spin it off as a separate business. Terms of the deal were not disclosed. More
In the UK, former Vivid Interface data and customer research execs Lisa Holt, Jo Walther and Paul Kemp have formed a new quant and qual agency called Zing Insights. More
Canada-based online data collection specialist itracks has set up a digital insights consultancy headed by Jim Longo and offering new full-service options, including an ad and logo design feedback tool and in-depth social media capabilities. More
In the US, Research Rockstar - which delivers training to buyers and users of market research - has launched SurveyGrader, a self-diagnosis tool to help users assess the strengths and weaknesses of their market research questionnaires. More
In the US, usability testing specialist Userlytics has added a new suite of demographic targeting capabilities to its interactive platform, to help clients pitch their marketing campaigns at relevant audiences. More
WPP-owned Lightspeed Research has launched new online panels in Poland and Greece, with more than 12,000 and 5,000 panellists respectively. More
In the US, IBM has unveiled a series of computer chips that imitate how the human brain processes information, in an attempt to create a computer that can understand its surroundings and make sense of complex data. More
In the US, real-time targeting firm Rocket Fuel has launched version 2.0 of its Brand Booster suite of survey-based optimization solutions, to deliver metrics across display, video, mobile and social advertising campaigns. More
US-based word-of-mouth (WOM) research and consulting firm Keller Fay has officially rolled out its TalkTrack study in the UK, to continuously measure both offline and online word-of-mouth feedback. More
Stockport, UK-based market research consultancy B2B International has launched a brand measurement tool called the Net Value Score (NVS). The tool gauges the strength of a company's brand relative to competitors, and identifies where more work is required to improve its perceived value. More
Concept testing and forecasting software specialist Affinnova has secured a patent for a system of 'predicting personal preferences', designed by the firm's VP of Analytics Kevin Karty. More
Synovate-owned Marketing Management Analytics (MMA) has opened an operation in Bangalore, India from which it plans to develop advanced predictive and optimization techniques for use with behavioural and attitudinal data. More
South Africa's Digital Media and Marketing Association (DMMA) is set to launch what it claims will be the country's first online audience measurement panel - part of an initiative to ensure accurate traffic reporting for all the country's digital media platforms. More
In the US, social media monitoring specialist General Sentiment has launched 'TV Brand Match' - a solution matching the brands and topics people discuss online with the TV programs or networks they watch. More
In the UK, full service research agency Crowd DNA has launched a new campaign and brand measurement tool called Impact DNA, drawing on its experience from testing more than 75 campaigns. More
In the US, ratings giant Arbitron and Spanish-language media firm Entravision Communications Corporation have partnered to test the impact of cross-platform ad campaigns running simultaneously on radio and television. More
US media measurement and analytics firm TRA has secured a patent for using anonymous consumer purchase behavior data to target television and other ads. The firm is currently involved in a legal row with WPP over alleged infringement of another patent. More
US-based ethnography specialist Luth Research has partnered with biomedical engineering firm Exmovere, to understand respondents' emotions when they participate in research studies. More
In the UK, Robin Hilton and Jonathan Clough - who previously worked at youth research and marketing strategist Dubit - have formed a new online panel firm. ResearchBods offers specialist panels for consumer; online qual; and research among youth, kids and families. More
Software provider Connectiva Systems has launched suite of apps analysing data, content and app consumption across mobile portals and channels. More
Customer feedback solutions provider Opinionmeter has launched a new survey app for the iOS platform, which automatically detects if no Internet connection is available and stores data locally on the device, and then uploads that data when connectivity resumes. More
Specialist research firm eyetracker has announced a deal with Royal Mail's Mail Media Centre to create what it calls 'Europe's first omnibus eye tracking research service for the Direct Mail industry'. More
UK success story FreshMinds has appointed Annette Müller as its new Managing Director, following the departure of Alistair Leathwood, announced last month. More
WPP agency MediaCom Worldwide has launched a new division focused on global sports sponsorship, MediaCom Sport, and appointed former IMG Consulting exec Marcus John to lead it. More
Concept testing and forecasting software specialist Affinnova, Inc. has announced sales growth of 44% for the twelve months ending June 2011. More
comScore has launched its campaign audience validation tool, AdEffx Campaign Essentials, in Canada. More
US firm Kurani Interactive has secured another $4.3m in Series A funding for its Opinionaided iPhone market research app and Q&A community; and has released version 3.1 of the iOS app. More
In the US, expert network Nuuko has partnered with business evaluation specialist CSI Diagnostics to roll out the 'Nuuko Enterprise Optimizer' (NEO), a suite of tools designed to enable internal and external stakeholders to offer feedback on an organization's strengths and weaknesses. More
Sister agencies Millward Brown and Kantar Media Cymfony have launched a suite of online listening tools, which merge the former's brand and communications research with the latter's analysis of social media and online discussion. More
UK-based survey software and research solutions firm Snap Surveys has integrated Cint's Direct Sample (CDS) into its offering, giving its clients access to six million panellists worldwide. More
In New York, specialist data and delivery business Ipsos Observer is launching 'Social Observer', which integrates its survey management, data collection and delivery services with online social media 'listening'. More
In the UK, mobile business and marketing solutions firm 2ergo has launched a campaign tool called mobileDNA, which provides access to a database of 10 million opt-in mobile phone users. More
In Australia, customer analytics and data strategy consultancy Quantium has hired former eBay MD Simon Smith to launch Quantium Online, focusing on online shopping and eCommerce consulting. More
In the US, DemandTec - which provides consumer demand management software and analytics - has launched three new services, including an embedded shopper insights dashboard which provides forecasts for defined shopper segments. More
In the US, The NPD Group has launched a new tracker for the consumer electronics industry, drawing its respondents from NPD's online panel of nearly two million participants. More
US-based mobile app analytics provider Flurry has added advanced audience segmentation and demographics estimates to its free Flurry Analytics service. The upgrade will allow targeting by location, age, gender, app category interests and usage. More
In the UK, Welsh language television broadcaster S4C has launched a new viewer feedback panel, to be managed by Beaufort Research and used to help develop future schedules. More
Tokyo-based online specialist Research Panel Asia (RPA) has launched a China-focused smartphone app, in a move to build a 'strong access channel' to smartphone users across the country. More
Nielsen is planning to launch a service which uses gross ratings points (GRP) for ad campaigns on Facebook and other online platforms, allowing comparison with measures of audience reach for television, print and outdoor advertising. More
In New York, brand influencer network Crowdtap has partnered with former Millward Brown Optimor CEO Joanna Seddon, to introduce a new metric for measuring the impact of marketing programs. More
A US judge has ordered media measurement firm TRA and WPP to settle their differences through mediation, following their row over alleged patent infringement. More
Healthcare communications agency OPEN Health, a subsidiary of UK-based Chime Communications, has announced the opening of a new market research and brand planning arm, OPEN Plan. Cory Inglis will lead the new division as MD. More
US-based competitive and market intelligence firm Aurora WDC is launching an 'analytical fitness diagnostic survey', to enable competitive intelligence, business analytics and market research professionals to compare their practices with one another annually. More
In the US, physician panel specialist ImpactRX has upgraded its POP (point-of-promotion/point-of-prescribing) survey tool, to provide 'more streamlined' processing, faster client turnaround and more granular data capture. More
In Australia, word-of-mouth (WoM) marketing specialist Contagious Agency has launched a consumer advocate platform, featuring a proprietary Facebook tracking tool. More
In the US, social media agency Banyan Branch has launched a new practice, Social Interactive, to complement its existing Research & Analytics, Strategy and Engagement divisions. More
Millward Brown's digital practice Dynamic Logic is working with its parent firm to launch FanIndex - a system for measuring the impact of brand pages across social media. More
US web analytics firm Tealium has rolled out new DIY software which enables users to add, remove or modify web page tags which collect data and drive search engine optimization. More
US-based agency Zpryme Research & Consulting has opened a China Insights Practice, a market research division focused on the Chinese consumer and business market. More
The Audit Bureau of Circulations (ABC) has approved a new service, designed to simplify the audit process for Canadian newspapers with circulations below 30,000. More
Online audience metrics firm comScore has launched a new social media measurement platform called 'Social Essentials', offering brands help in quantifying social media brand impressions and integrating them into measurement of the marketing mix. More
Retail market intelligence provider SymphonyIRI Group is to work with Wal-Mart to introduce an online shopper insights and collaborative planning platform called 'Customer Advantage'. More
Opinium Research has partnered with technology firm Roundpoint, to launch a new mobile research platform, giving access to a panel of respondents. More
Technology consultancy Forrester Research has announced three new and enhanced data products - Community Speaks, Russian Technographics and Data Explorer - geared towards helping insights professionals to 'operate as strategic business advisors'. More
US tech-based qual researcher Quester and mobile survey software provider iPinion have integrated their systems to enhance their mobile research offering. More
Retail giant Wal-Mart Stores Inc. has agreed to resume sharing consumer data from its Walmart and Sam's Club stores with Nielsen, after a ten-year break. More
Customer feedback solutions provider Opinionmeter International has upgraded its TouchPoint Mobile survey app for the iPad, iPhone and iPod Touch, adding features for incentives, multiple languages and resuming surveys after interruption, among others. More
In London, ad giant M&C Saatchi has taken a 25% stake in a new data and insight-based marketing consultancy, formed by two former Ogilvy strategists. More
In the US, web-based software developer Cvent has raised $136m, which will be used for 'substantial technology developments', including enhancements to its cloud-based web survey products. More
US market research firm Olson Zaltman Associates (OZA) has patented a new methodology that combines associative techniques with biometrics such as eye tracking and heart rate monitoring, to uncover the hidden motivations that drive human behavior. More
UK-based custom panel solutions specialist EasyInsites has enhanced its EasyPanel product with the aim of making its panel web sites 'more engaging and community oriented'. To support this effort, the firm has hired web developer Charlie Fairclough. More
Online music insight and analytics service SoundOut has raised $2m from a number of investors and entrepeneurs, which it will use for product development and to build on its relationships with radio, record labels and independent artists across the US and UK. More
PR agency network Edelman has launched BlogLevel; a new tool to help identify who is influential on particular topics across the blogosphere. The firm has also released version 2.0 of its TweetLevel service, which pinpoints those who are influential on Twitter. More
In New York, media monitoring and measurement specialist EmPower Research has set up an innovation center called 'InnoLabs', through which it will develop methods to generate insights using unstructured social media data. More
Ethnographer Siamack Salari has officially launched the EthOS mobile app, designed to enable brand owners to view how their products and services are used by consumers. The tool is now available in 15 languages on iPhone, Blackberry and Android devices.. More
In India, technology firm MobiGlobe has launched a new way to poll people through their mobile phones, at no cost to the participants. More
In London, ad agency Abbott Mead Vickers BBDO (AMV) has launched AMV Analytics; a division which will use data generated from its client campaigns to uncover new consumer insights. More
US-based survey and panel management software firm Kinesis Survey Technologies has introduced a multi-mode market research online community (MROC) service that operates on both mobile and web devices. More
Online panel and survey technology firm Toluna has rolled out its QuickSurveys DIY tool to a further 20 countries, and added a new 'Ask the Nation' feature which enables companies to link survey results to census data. More
Eye tracking specialist Tobii has launched a service combining technology with 'expert consultation', which it says will give market research firms a new way to offer eye tracking to customers without the need for upfront equipment or specialist staff costs. More
In the UK, online specialist YouGov has opened a six week summer school, which will allow teams of student entrepreneurs to develop business or product ideas, which YouGov will then help launch. More
Ad research specialist Ipsos ASI has launched a New York-based global practice to help marketers and advertisers better understand the future of digital advertising. The new 'Ipsos ASI Digital' division will be led by former Ipsos Open Thinking Exchange SVP Jim Forrest. More
German user and brand research specialist Eye Square has opened a Social Media Unit (SMU) at its headquarters in Berlin, from which it will conduct and further develop behaviour-based social media user research platforms. More
In the UK, former Nebu exec Betty Adamou has launched a new consultancy called Research Through Gaming (R.T.G.), which converts surveys into computer research games through which to collect 'Playspondent' feedback and boost response rates. More
Google has partnered with Kantar to establish a 3,000-strong opt-in panel which will measure TV and online media consumption in the UK. More
Dubai-based social media monitoring firm SocialEyez has launched operations in Latin America through a partnership with Global News Group, allowing it to deliver integrated media monitoring solutions to businesses in the region. More
Internet giant Yahoo! plans to make changes to its terms and conditions to allow its systems to read and analyse users' e-mails and then send them targeted advertising based on their interests and hobbies. More
In the US, the firm behind dashboard intelligence platform Netvibes has added 'adaptive social analytics' to its existing monitoring solution, adding the ability to analyze emerging trends in real time. More
In the UK, a group of 13 MPs have tabled a motion expressing concern about online privacy, with particular reference to WPP's plans to build a database of half a billion Internet users for behavioural ad targeting purposes. More
Canadian agency Leger Marketing has opened a division providing consultancy in advanced statistics and modelling, Leger Analytics. Former Millward Brown CEO Chuck Chakrapani, currently President of Leger Marketing's Toronto office, will lead the unit. More
Research Now, which owns the Valued Opinions panel, has rolled out its 'Valued Opinions Mobile' app in Australia, which it claims is the first smartphone app with full survey functionality. More
In the UK, WPP-owned Grey Advertising has partnered with social media agency Wildfire Word of Mouth (which has rebranded as The Social Partners), to combine social media with offline' influencer' programmes. More
In the US, Bluefin Labs has introduced a system of metrics to quantify and contextualise social media response to programs watched on television. More
Userlytics has launched an enterprise version of its video-based remote usability testing platform, promising agencies the ability to test their campaigns, applications and online properties with audiences around the world. More
In the US, media measurement and analytics firm TRA has filed a counterclaim to WPP's recent lawsuit, started over claims that Kantar Media Audiences' RapidView product 'rips off' TRA's Media TRAnalytics solution. More
In London, Asif Mirza has set up his own firm, Mobile Fieldwork, to offer mobile research and data collection services to market research, marketing, media and PR agencies, as well as end clients. More
India's Star TV has added its 75,000-member panel - managed by Indian online research firm Nepa - to Cint's Panel Exchange (CPX). More
In Switzerland, facial imaging specialist nViso has partnered with Gordon & McCallum - a consultancy offering specialist services to the market research industry - to accelerate the industry's take-up of its emotional response assessment technology. More
TNS has announced a European partnership with digital ad measurement specialist Alenty, to deliver a solution assessing the business impact of display ads. Initially available France, Germany, Spain and the UK, the service should roll out to more countries soon. More
comScore has introduced its Digital Analytix service in Latin America, offering 'in-depth forensic research on site-level activity'. More
comScore has launch its Video Metrix online video measurement service in Russia, and released initial results for viewing in May. More
Panel exchange operator Cint has announced new partnerships with operators of student panels, the UK's National Union of Students (NUS) and Student Beans, and Irish student panel W5. More
UK television measurement body BARB (Broadcasters' Audience Research Board) is to roll out a viewing meter which promises measurement of TV viewed via a PC or laptop. More
In the US, the Interactive Advertising Bureau (IAB) has opened the IAB Ad Lab, an 'online community center' above its New York office, where it says members can create new ad formats, build brands online and debate and anticipate the future of mobile advertising. More
GfK has strengthened its worldwide presence, buying Thai MR firm MarketWise and completing the buying of GfK-MEMRB Marketing Services in Cyprus. It has also upped its stake in US company Etilize and launched a retail panel in Belarus. More
Kantar is to roll out MarketTools' TrueSample quality solution across its network, following the breakdown of the Promedius Group, the not-for-profit quality consortium it launched with GfK and Ipsos less than a year ago. More
In the UK, former Nielsen colleagues Tony Meacock and David Timberlake have launched their own agency, The Marketing Information Company, to measure the effectiveness of market research agencies and help clients link payment to supplier performance. More
In Hong Kong, former Synovate directors Brendan Shair and Ivy Cheung have launched ShairViews Research, an agency promising clear thinking and 'daring brevity'. More
Language Connect - a specialist in market research language services - and online qual platform provider VisionsLive have partnered to provide a simultaneous interpreting and moderating service for international online qual groups. More
Emerging technology specialist Lux Research has launched the China Innovation Intelligence service, comprising a team of native analysts based in Shanghai, Singapore and Boston who will provide clients with technology market intelligence. More
WPP has entered the ad targeting fray with the launch of Xaxis, a new firm which links the group's ad-buying technologies with a proprietary database containing what it describes as the 'world's largest pool of audience profiles'. More
In the UK, Ipsos MediaCT has partnered with Finnish mobile measurement firm Zokem to launch the M3 solution; a new app that combines the collection of smartphone and tablet usage data combined with event-based survey polls. More
US-based online marketing firm ChoiceStream has launched an audience targeting platform called CRUNCH, which uses proprietary intent data to predict how individuals will react to brand messages. More
In New York, a group of executives has formed The Co-Creation Forum, an industry initiative to promote best practice among co-creation practitioners and communities. More
WPP companies Millward Brown and Kantar Media are to measure the relative impact of creative and of media placement in causing TV viewers to change channel or otherwise tune away from watching an ad. More
Online measurement specialist comScore has introduced a new service called 'Device Essential', for measuring digital traffic from 'all devices' - including computers, mobile phones, tables, music players, e-readers and gaming devices. More
In New York, media measurement specialist Affinity has expanded its 'American Magazine Study' (AMS) to include those viewing via a host of digital platforms including web sites and mobile apps. More
Nielsen has launched a new approach to helping companies with their product innovation strategies, which it claims will increase the likelihood of new products succeeding to 75%. More
Consumer agency NORM Market Research has launched the 'TalkToParents' panel, comprising more than 2,300 Swedish parents of children between the ages of nought and six. More
In the UK, three former leaders of The Futures Company (TFC) - Crawford Hollingworth, Sian Davies and Sarah Davies - have launched a global insight and research consultancy called The Behavioural Architects. The trio are also planning to open a second office in China later this year. More
Marketing services network McCann Worldgroup has hired Marc Schwartz as Global Director of Performance Analytics and moved Laura Simpson from London to become Global IQ Director, heading up a new NYC-based Marketing Sciences practice. More
IBM has announced an expansion of its social media business services including 'Connections', which it claims is 'the industry's first social networking platform that provides organisations with the ability to track and monitor social data in real-time'. More
In the UK, media research agency Other Lines of Enquiry has announced the launch of otherlines.tv, a division dedicated to television research - and appointed sector specialist Penny Browell (nee Rudd) to head it up. More
Dubai-based YouGov Siraj has announced the launch of a proprietary, research-only online panel in Pakistan. More
In the US, Nielsen has formed an alliance with grocery media network and software firm MyWebGrocer, to develop what it says is the 'First Comprehensive View of US Online Supermarket Purchases.' More
In Dallas, TX, social media marketing company Splash Media has announced the release of 'SplashCube', a social media management tool for small to medium-sized businesses. More
Kadence International has opened a full service office in Mumbai, headed up by Executive Director Rohit Churamani - and plans another shortly for Chennai. More
In the US, The Meltwater Group has launched a new tool combining its existing social media monitoring and analysis capabilities with social media CRM and business offerings from recently acquired JitterJam. More
Marcoms giant WPP has filed a lawsuit against media measurement and analytics firm TRA, reportedly over claims by the latter that its Media TRAnalytics tool has been 'ripped off' by WPP subsidiary Kantar Media Audiences. More
Online measurement specialist comScore and magazine ratings provider GfK MRI have partnered to develop a new product linking Americans' online media habits with print readership and other media consumption data. More
Data and analytics giant Experian Marketing Services has partnered with Kantar Media to provide clients with analysis of their audiences by household attributes such as income levels. More
In Amsterdam, user experience specialist Harald Lamberts has founded an innovation agency called Essense, which aims to help clients use consumer insights to design products aligned with their business strategy and brand identity. More
UK-based SPA Future Thinking has introduced three tools to help brands and broadcasters measure the impact of sponsorship, product placement and multimedia campaigns. More
ZenithOptimedia has opened an Australian office for its global marketing effectiveness agency Ninah Consulting, and recruited former Synovate Aztec director Bryan Hall to lead the business. More
African boutique management consultancy Ciuci Consulting (pronounced see-u-see) is preparing to open a 'knowledge centre' in the UK, from where it will offer Nigerian companies access to market intelligence for competitor and product analysis, and consumer insights. More
Publicis-owned agency MediaVest has opened a 'Human Experience' practice in New York, through which it will aim to explore the drivers of human behavior to create 'greater consumer experiences' for clients' brands. More
In the US, Texas Tech University has received an anonymous $1.2m donation to enable it to establish a free market research institute. More
In the US, online research start-up Motista has launched a new version of its 'Motista Consumer Connection Environment', through which marketers can study the emotional and rational connections that motivate consumers to buy or advocate a brand. More
In the US, Business Intelligence (BI) company Blumberg Advisory Group and data mining company The Predictive Analytics Shop have announced a partnership to offer consultancy in BI and data mining to the reverse logistics and aftermarket services industry. More
In the US, eCommerce software company ShopIgniter and analytic solutions company Webtrends have announced a partnership to offer what they say is the industry's 'first enterprise-grade social commerce analytics solution.' More
Three former Israeli Defense Ministry execs have launched an online ad platform called Taykey, which uses real-time data and trend analysis to identify where any audience is, as well as predict where they'll be next. Their firm has also closed a $9m funding deal. More
Product innovation consultancy 3M has launched a new version of its online Visual Attention Service (VAS), which combines vision science with technology to identify where the average human eye is most likely to look in the first three to five seconds. More
UK-based custom panel solutions specialist EasyInsites has launched 'The Parent's Panel' for financial services client The Children's Mutual, The new community also provides other researchers with access to parent opinion through the Cint Panel Exchange (CPX). More
US-based cleantech market research and consulting firm Pike Research has launched a subscription-based service to provide market intelligence and insights for companies involved in the electric vehicle (EV) market. More
Swiss startup nViso has launched new facial expression recognition software which it claims accurately detects and decodes facial micro-expressions and eye movements to track consumer emotions. More
UK-based agency Virtual Surveys has re-branded under the name 'Join the Dots', which it says reflects its growth and development, as well as its evolving business focus. More
In the UK, employee research specialist ORC International has launched a new product called 'engage', which provides small and mid-sized organizations with access to a range of customisable tools for employee engagement studies, including surveys of leavers and joiners. More
Neuromarketing firm EmSense has partnered with store-based shopper research specialist Fifth Dimension, to measure shoppers' emotional and cognitive engagement when making buying decisions. More
Raydar Research - which was recently founded by former Pulse Group COO Kym Wong - has launched new mobile panels in Indonesia, the Philippines and Singapore. More
In the US, PinPoint Research Corporation has launched an employee engagement tool to provide credit union managers with a standardized approach to conducting staff satisfaction surveys and gauging branch performance. More
Telecoms industry analyst Greg Collins has founded Exact Ventures, a consultancy providing technology market intelligence and advisory services, along with benchmarks for understanding and quantifying market opportunities. More
US media measurement specialist TRA and ad agency platform MediaBank have signed a deal to enable the latter's ad agency and media buying clients to match TV planning directly to actual purchase data. More
European digital marketing agency Adform has launched a 'new generation' of banner advertisements, whose messages can be tailored to the individual user's specific interests. More
Digital metrics company comScore has introduced its syndicated mobile measurement service MobiLens in Canada. The service reports on mobile consumers' demographics and behaviours, along with the attributes and capabilities of their devices. More
UK measurement body RAJAR has added an online self-completion diary and Computer Assisted Personal Interviewing (CAPI) to its range of data collection methods for radio audience rating. The new approaches will be rolled out from next month. More
Webcam-enabled focus group provider FocusVision has released a new version of its InterVu software, which includes a new project management portal and a marking feature allowing clients to time-stamp key moments in a group. More
Port Washington, NY-based Paradigm Sample has introduced a smartphone app through which panelists can be sent tailored surveys and information based on their current location. More
Lightspeed Research has unveiled a new custom panels and communities offering, Lightspeed Engage, which promises to give clients 'access to relevant consumer insights wherever, whenever and however they need them.' More
Perfume and cosmetics giant Estée Lauder has opened an Innovation Center in Shanghai, China, from which it plans to develop products tailored to the specific needs of Chinese and Asian consumers. More
Harris Interactive has integrated its permission-based access to Facebook users into its qual research methods to launch a product called QualLife, designed to validate clients' marketing or product development efforts. More
In the US, Hispanic full-service agency Offerwise has launched QueOpinas.com, a web-based panel and survey sampling service with panellists recruited through Spanish language TV commercials. More
In Canada, marketing services firm BigReach Learning has launched a solution combining panel surveys and one-on-one video interviews to deliver consumer insights, under the brand of FACESofCHANGE. More
US-based Media Economics Group - which provides competitive intelligence on magazine and online advertising targeted at the Hispanic and African-American markets - has launched a service covering online ad activity in Mexico. More
In Canada, Mirametrix Research has launched a new eye tracker, which it says is a more portable, lightweight version of its previous model. More
London-based online research software and services provider Dub has opened its first US office in Los Angeles, to support existing clients in the North and South American markets. More
In the UK, foods giant Nestlé has opened a £1m extension to its Insight and Learning Centre in York, featuring an Imax cinema, replica living room and working kitchen, full size convenience store, and digital media area. More
London-based qual agency Firefish has launched a specialist children and families research consultancy, 'The Pineapple Lounge'. The service will be led by Emma Worrollo, who specialises in kids, teens and mother-and-baby research. More
Canadian research software firm Voxco has launched Acuity4 Social, a social media monitoring and insights platform which includes sentiment analytics tools and reporting capabilities. More
Online competitive intelligence provider Experian Hitwise has rolled out its Internet measurement service in China, where it will report on more than a million web sites over 130 industries across the country's major search engines. More
Synovate has announced the global launch of mobile research capabilities including SMS / text and mobile online surveys, as well as app development. Thomas Edwards has been promoted to lead the initiative. More
In the US, qual and innovation specialist Ipsos Understanding UnLtd (IUU) has launched QualTV, a new report filmed in the style of a documentary reality show. More
UK agency ETHNOS - which conducts research with people from minority ethnic communities - has rolled out a new panel with more than 20,000 members. More
Brand and comms research specialist Hall & Partners Health has launched a brand engagement measurement model called Engager Rx, to measure physician engagement with prescription brands. More
The Research & Engagement Division of UK-based marcoms group Chime has announced the launch of the Trust Accelerator, a new tool which allows businesses to identify their trust ratings. The division is also rebranding as CIE. More
Voice-of-the-customer (VoC) software solutions firm ResponseTek has released a new version of its on-demand Customer Experience Management (CEM) platform. More
GfK has partnered with its part-owned usability research specialist nurago to launch 'Connected Life.dx', a tool tying in browsing and consumer purchasing behaviour across fixed and mobile platforms. More
Database and marketing services giant Experian has launched a new service offering small businesses the chance to 'clone' their existing customers, identifying hot prospects by analysing the key characteristics of those already on the books. More
Research Now has this week launched an online campaign measurement product, ADimension, which combines its global opinion panels with Quantcast's measurement tech to create what the firm calls 'a superior, sustainable, permission-based measurement methodology' for campaign evaluation. More
Tel Aviv-based tracx has announced a new social media module named SMMS which adds analytics and segmentation to the company's existing planning and distribution package. More
UK ad association the ISBA has launched two best practice guides for digital advertisers, one covering mobile marketing and the other the setting of smart objectives and KPIs for brands. More
Millward Brown's digital insights division Dynamic Logic has announced the launch of AdRadar, a platform pulling in data from clients' own systems and a range of third party panels and databases to create new ways of measuring digital ad exposure. More
In the US, Point-of-Purchase Advertising International (POPAI), a not-for-profit trade association for retail marketers, has launched a multi-mode Shopper Engagement Study which will use neuroscience, eye-tracking and shopper interviews to investigate the power and speed of action of in-store marketing. More
medeConnect Healthcare Insight, the MR division of doctors.net.uk, is the leading force in a new alliance, Networks in Health, billed as the largest alliance of professional physician communities in Europe. The firm has also hired Nicola Miles in a senior Business Development role. More
Gaming market researcher Newzoo and app store analyst Distimo have announced a partnership to provide unique monthly data on game sales and downloads across all Apple App Stores, covering the US and six European nations. More
In the US, Harris Interactive has partnered with mobile commerce services firm Sybase to launch mobile research capabilities which work across each of the three primary mobile platforms. More
In the US, search technology firm PeekYou has launched 'Social Analytics API', a tool which identifies and maps the 'digital footprint' of individual web authors and contributors; and structures, categorizes and analyzes public content for the firm's social listening and analytics partners. More
From November, Nielsen will produce all US local ratings for Hispanic TV programming using the same ratings panels used for English language stations. More
Online sampling and panels specialist Research Now has introduced a new smartphone app, billed as the first in a series of mobile data collection capabilities to be launched this year. More
Eye tracking specialist Tobii Technology has launched a new testing solution, which it claims is the first to be specifically designed for usability studies on mobile devices and mobile applications. More
US-based full-service marketing consultancy Egg Strategy has introduced a tool offering what it calls 'digital ethnography' - analysing real-time consumer behaviour, emotions and opinion from data gathered from their iPhones and Android devices. More
US panel and technology provider The Sample Network has launched the HonestInsite.com, a proprietary technology platform to help researchers convert their offline panels and databases into online communities. More
In the US, radio ratings giant Arbitron has revealed further details of its 'Project Leapfrog' approach, which will replace its existing seven-day paper-based diary service with a web and mobile-based data collection system. More
Panel and survey software firm Globalpark has released the latest version of its Enterprise Feedback Suite (EFS), which enables market researchers to recruit and gather customer feedback directly in Facebook. More
Art, antiques and collectibles data provider WorthPoint has partnered with eBay data specialist Advanced Ecommerce Research Systems (AERS), to create what the firms describe as 'the most extensive Internet resource' for antiques and collectibles. More
UK-based analytics software company Alterian has upgraded its social media monitoring tool SM2, by adding the ability to track conversation sentiment in Greek. More
Google has partnered with Publicis-owned brand agency Digitas to deliver mobile marketing insights and usage research data. The partnership aims to aim to inform clients' investment strategies, forecast trends and drive increased adoption of mobile-optimized web sites. More
US-based outsourcing advisory specialist TPI has formed a partnership with Chinese outsourcing researcher Devott, to develop a program to give buyers more confidence in outsourcing in China. More
Kantar has today announced a partnership with online facilities company ActiveGroup Ventures, giving the research giant worldwide access to facility based research via video streaming. More
In the US, automotive research specialist Polk has launched a web-based Loyalty Analytics Tool giving clients access to its suite of US automotive loyalty information through a secure online portal. More
Lisabeth Couturier has rejoined Las Vegas-based research services firm Precision Opinion as a Vice President, and will lead the re-opening of a major focus group facility in the city, complete with gaming laboratory. More
US-based social media marketing specialist ChatLab has launched 'The Nucleus', a platform which automates tasks including data mining, analytics, reporting and influencer targeting. More
London-based online qualitative agency nqual has launched Rich Focus, a tool which provides real-time translation of focus group discussions. More
US-based survey and panel management software firm Kinesis Survey Technologies has expanded its London office with the addition of customer and technical support functions for clients based in Europe; and appointed Paolo Marini to head them up. More
US customer intelligence firm Market Force Information has recruited 300,000 consumers for the launch of its AnswerForce research panel, developed to tap respondent attitudes and brand awareness as well as identify industry trends. More
In the UK, media measurement standards body the ABC has launched a new set of metrics to measure and evaluate online app activity. More
In Australia, Researchwise founder Julie Houston has launched Nitty Gritty, a consultancy focused on 'social marketing' - campaigns which effect behaviour and attitude change in society. The firm will help clients develop their ideas and approach using research, evaluation and training. More
US technology firm Affectiva has converted its Q Sensor wearable biosensor into a wristwatch, which measures the physical components of emotions including excitement, stress, fear, engagement, boredom and relaxation. More
Electronics market specialist IMS Research has set up a Touch Market Research & Consulting practice in the US, and appointed touch technology specialist Geoff Walker to lead it as Principal Analyst. More
Ugam Research Solutions will this week launch EnRAPTURE, a tool for creating 'visually stimulating and engaging online surveys' within Confirmit. More
Ad optimization specialist TidalTV has partnered with real-time video technology provider Eyeview to develop a targeted online video ad solution. More
Mark Stevens, formerly Research Director at Australian agency SensoMetrics, has set up his own sensory research agency, Sensory Insights, based in New South Wales. More
In the UK, take-away brand Domino's Pizza is the first to use Arena Media's newly launched 'Architect' tool, which uses the principles of behavioural economics to identify the social, cognitive and emotional factors behind individual purchasing decisions. More
In the US, the Federal Communications Commission (FCC) has called off its three-year investigation into Arbitron's Portable People Meter (PPM) device, and claims that it undercounted minority listeners. More
In the US, Apple is recruiting for a new online community of product users called the 'Apple Customer Pulse', through which it will conduct regular product-related surveys to gather market research data. More
India's Market Research Society (MRSI) has partnered with the country's MRUC (Media Research Users Council) to launch a new socio-economic classification system, reflecting changes in consumer attitudes and economic outlook over the past three decades. More
US joint venture company Nielsen Catalina Solutions has partnered with mobile advertising network 4INFO, to help CPG brands measure the impact of ad campaigns aired on mobile devices. More
In the UK, Leatherhead Food Research has launched SenseReach, a consumer feedback tool that can be used to test new product concepts or existing products and services, and compare how they perform against those of the competition. More
Investment firm Robaco International has launched an online sample marketplace called ex-sample.com, through which panel providers can bid to win projects from market research agencies. More
UK-based full service agency SPA Future Thinking has launched Apollonius, a new sales forecasting model that combines research data, category data and marketing information to predict pre-launch sales values and volumes for a product's first two years on-shelf. More
In the US, data analytics specialist Tony Branda has launched BlackBelt Direct, a consultancy focused on customer relationship marketing (CRM) solutions, business and social intelligence and data strategy. More
In the US, Kantar Video has partnered with semantic web service OpenAmplify to enable marketers to track online and mobile video ads and content, while analyzing the social discussion around specific client video during and after its airing. More
In the US, former Forrester Research exec Bruce Temkin and loyalty specialist Jeanne Bliss have formed the Customer Experience Professionals Association (CXPA); a non-profit body promoting understanding of the discipline. More
Israeli web analytics firm Personyze has launched a software-as-a-service (SaaS) solution providing advanced segmentation and personalization tools, as well as integration with Facebook. More
FocusVision - which provides online video transmission and analysis for qual market research - has launched a new service which delivers live video streaming to mobile devices such as iPads and iPhones. More
London-based social and consumer trend forecasting firm the Trajectory Partnership has expanded its Glimpses online insight resource with the addition of a subscription service including trends across twenty countries. More
The World Federation of Advertisers (WFA) is building an online hub to encourage direct feedback from consumers about their perception of online advertising; an approach it suggests will provide more effective insight by cutting out the middle man, traditional market research. More
Online measurement firm comScore has released the beta version of its Media Metrix Total Universe report, which it claims provides audience measurement for 100% of a site's traffic across a full range of devices and media platforms - including mobile phones and tablets. More
In the US, Scarborough Research has partnered with multicultural consumer intelligence provider Geoscape to offer in-depth information about Hispanic consumers' buying power, brand loyalty and media preferences. More
In the US, the Media Rating Council (MRC) has granted accreditation to Arbitron's TAPSCAN Web, which provides radio ad buyers and sellers with an 'all-in-one' solution with audience data alongside electronic ordering, invoicing and scheduling. More
In the US, marcoms network MDC Partners has hired journalist Ash Bennington as Director of Strategic Technology and Innovation. Bennington will oversee the launch of MDC Ideas, an internal think tank dedicated to identifying new solutions in social media, digital and business analytics. More
In New York, digital media platform provider Martini Media has partnered with web technology firm NetSeer to provide a service targeting ads to affluent individuals based on their intent. More
US technology research firm Yankee Group has launched an online data visualization platform, giving clients access to market intelligence, corporate strategy, marketing and product management data on the mobile and connectivity industries. More
Australian market research and polling company Roy Morgan Research is to open an operation in India, following the roll out of its Single Source survey across the country. More
In the UK, herb and spice firm McCormick has invested £1.5m in a new Technical Innovation Centre (TIC), which will feature a sensory lab for product evaluation. More
Cincinnati-based MarketVision Research has launched a monthly video feedback tool, through which it will engage with people from all regions of the US about current events and topics. More
In the UK, Infogroup-owned ORC International has launched a new Data Solutions group, which will help clients handle large amounts of complex research and administrative data. More
GfK Custom Research North America has partnered with social media insight and analysis firm NetBase to provide an enhanced online conversation tracking and sentiment analysis service to GfK's clients. More
Today sees the launch of a new syndicated study of the impact of cultural diversity on UK consumer attitudes. 'Culture Watch' will be led by senior brand strategist Kate Wilson and conducted by ICM Research. More
Survey software provider Novi Systems has released an off-line data collection module for its flagship Novi Survey software package. More
US neuromarketing firm EmSense has launched what it describes as the world's first 'in-home' research panel employing neuroscience technology, using its EmBand headset device to measure positive/negative emotional response and cognitive engagement. More
In the US, data and analytics provider Experian Marketing Services has partnered with digital ad platform Turn to help advertisers plan, measure and manage their campaigns. More
In the US, price modeling and customer insight firm KSS Retail has updated its PriceStrat solution to include modeling and optimization features based on customer segments. More
In the US, the firm behind patient management platform MyMedLeads.com has launched a mystery shopping service called MysteryShopperMD, to uncover how medical practices field online and telephone patient enquiries. More
In the US, food and beverage product innovation specialist The National Food Lab (NFL) has extended its 'Rapid Design Process' co-creation offer to marketers of consumer packaged goods. More
In the US, former ARF leader Joel Rubinson has partnered with product development specialist InsightsNow to develop research tools to help consumer packaged goods (CPG) clients with product innovation. More
In the US, eCGlobalPanel - the technology and panel arm of social media agency eCMetrics - has launched a new social media research platform that allows consumers to set their profiles and connect with other users according to their consumption experiences and areas of interest. More
In New York, B2B comms agency Penton Media has launched Penton Marketing Services; a division which will use the company's proprietary database of more than five million businesspeople to access an audience willing to participate in market research studies. More
Online sample provider uSamp and DIY online research firm Ask Your Target Market (AYTM) have partnered to make uSamp's panel of more than 1.7 million US survey respondents available to AYTM clients. More
Mobile research technology firm OnePoint has introduced a new interface that embeds feedback tools into existing mobile apps, without the need for rewrites or programming. More
In the US, Symphony Technology Group (STG) - the parent of retail market intelligence giant SymphonyIRI - has announced the launch of an ad performance analytics arm, supported by the acquisition of ad effectiveness measurement firm Factor Technology Group (FactorTG). More
ORC International has launched a new practice within its Healthcare and Pharmaceutical division, focusing on FDA and Regulatory practice for the sector, and headed by Chief Research Officer Dr. Morris S. Whitcup. More
Kantar Media has announced the launch of syndicated reporting on paid search advertising. Billed as an industry first, the service means Kantar now offers 'complete' online ad activity monitoring, including display, video and ad networks. More
UK-based global agency Kadence International has launched what it describes as the first Hong Kong viewing facility located within easy reach of the central business district (CBD). More
Online measurement specialist comScore has rolled out its new audience measurement tool AdEffx Campaign Essentials across Europe. The firm has also announced the roll-out of its Video Metrix service in Turkey. More
Twitter has developed a system to provide advertisers with the ability to create 'geo-relevant' ads, targeting their audience by geography. The social media giant has also launched 'The Follower Dashboard', to help users analyse their own audience of followers. More
In the US, the KJT Group has launched a market research and consulting service for organizations that focus all or part of their business on energy efficiency and environmental sustainability. More
In the UK, Havas-owned digital agency Media Contacts has launched a dedicated social media unit called Socialyse, which will create measureable social campaigns based on insight derived from consumer data. More
MR technology firm Imperium has upgraded its Verity product, to provide an improved understanding of the impact that belonging to multiple panels has on respondent data quality. More
In the US, word-of-mouth agency Bazaarvoice is planning to launch a trio of tools to enable brands to engage with, understand and act on consumer conversations. More
In the UK, automotive industry information provider just-auto.com has launched an online intelligence platform giving information, insight, and analysis on the global auto manufacturing industry. More
Online ad body IAB Canada has launched two initiatives to help Canadian marketers keep up to date with recent research in interactive advertising, and to gain access to the digital expertise of employees working in the organization's 250+ member companies. More
Panel and survey technology provider Toluna has launched an iPhone app to facilitate survey response from its four million panellists. More
In the US, crowdsourcing specialist txteagle has raised $8.5m in Series A funding, which it will use to roll out a market research and advertising platform designed to reach consumers in less developed countries via text message. More
In the US, online research community builder Communispace has partnered with media network Starcom MediaVest Group (SMG) to launch a joint consumer insight community focusing on the Hispanic market. More
In the Netherlands, web analytics firm Opentracker has released a real-time cloud-based analytics solution which it says can measure and analyze millions of visitors and page views each minute. More
Two social media specialists - ad network Adknowledge and Experian-owned technology firm Techlightenment - have paired up to launch a platform to help brands research what users are doing on Facebook. More
In the US, video analytics specialist Visible Measures has launched an ad network which will enable advertisers to buy user-initiated views aired in social media videos. More
UK-based pollster and online MR firm YouGov plc has agreed to acquire Portland, Oregon-based Definitive Insights (DI), for an initial consideration of $1m and further performance-related payments adding to an anticipated $4.8m. YouGov also announced half-year revenue up 26.8% with an improved profit margin of 8.1%. More
Report automation software supplier E-Tabs has launched Verify, an automated tabulations checker developed by DP professionals. More
In the US, physician panel provider ImpactRx has appointed former Merck exec Mark Degatano as Senior Vice President, Client Services Operations; and has expanded its range of specialist iPhone panels with the addition of pulmonologists. More
Shopper marketing consultancy DCActiv has launched a new division in Dubai and named Hugo Mills, previously Diageo's GTME General Manager for the Gulf, as MD of its Global Travel Retail division (DCActiv GTR). More
In the US, the Media Rating Council (MRC) has accredited the monthly average-quarter-hour radio ratings data produced by Arbitron's Portable People Meter (PPM) in 11 more markets. More
In the UK, satellite broadcasting giant BSkyB is commencing a campaign to persuade its pay-TV customers of the 'benefits' of its AdSmart platform, which delivers targeted ads to households based on their subscription package and location. More
Australian media analysis specialist Cubit Media Research and news aggregator Moreover Technologies have partnered to roll out a global online news and social media monitoring platform across the Asia Pacific region. More
In the US, natural language processing technology firm AlchemyAPI has added advanced sentiment analysis functionality to its web text mining service. More
In the US, SymphonyIRI has expanded beyond the consumer products goods (CPG), retail and healthcare categories, to offer its Symphony Analytics platform to a broader range of clients, including those in the apparel and financial services sectors. More
In the UK, Holden Pearmain co-founder David Pearmain has returned to agency life after a year as a consultant, joining Impact Research, a company started by two of his former employees. More
In the US, Synovate has appointed former Nielsen exec Howard Ballon as Managing Director of its new Media and Entertainment practice, based in the Los Angeles office. More
US-based KN Dimestore, whose technology adds consumer surveys to online ads, has developed an online survey approach which uses brand KPIs (key performance indicators), such as purchase intent, to optimize digital campaign creative in real-time. More
Starch Research Services Ltd and GfK MRI have announced the launch of a new syndicated service, GfK MRI StarchMetrix, which gives ROI metrics for ads appearing in Canadian consumer magazines. More
nline media platform provider BuzzLogic has upgraded its conversational media planner BuzzPlanner. Clients can now input specific brand goals and receive a list of URLs for targeting, and use metrics about how actions change online conversations in order to optimize placements. More
Following IBM's acquisition of web analytics firms Coremetrics and Unica last year, the technology giant has launched a suite of real-time social media analysis tools. More
In the US, polling software firm CivicScience has raised $1.2m in funding, which it plans to use to expand its online polling platform iQpoll and hire additional team members. More
US-based DIY survey firm SurveyMonkey has partnered with online loyalty program specialist ePrize, to enable survey creators to provide their respondents with a variety of incentives such as coupons and sweepstakes in exchange for participating in studies. More
Online research firms Gemius and the Market Watch Institute, together with media marketer Erez Bahat, have signed a four-year contract with the Joint Industry Committee (JIC) of the Israeli Association for Internet Rating Measurement, to provide an online media currency for the country. More
US social media research and analytics firm ListenLogic has opened a fully-managed center, through which clients can listen to what is being said about their organization or brand, manage their reputation and drive 'social outreach'. More
In Hong Kong, Nielsen has added mobile Internet audience measurement to its Market Intelligence (MI) service. More
Three advertising technology companies have combined to found the Council for Accountable Advertising, aimed at setting standards and 'making it easier for marketers and publishers to manage and measure their resources'. More
Research provider Majestic MRSS has announced the expansion of its presence in greater China, where it commenced operations in 2008. More
Research technology and panels firm GMI (Global Market Insite, Inc.) has rolled out Ad Tracker, a fully integrated online advertising assessment solution including behavioral and attitudinal data. More
Neurofocus has announced Mynd, a new wireless and dry contact headset for measuring the brainwaves of consumers in product stimulation and purchasing environments. More
Panel and sample specialist Cint has announced two new partnerships centred around its newly acquired DIY mobile relationship marketing platform, Thumbspeak. More
Online ad network ad pepper media has launched a managed retargeting solution which links behavioral and retargeting data with its proprietary semantic targeting technology, Sense Engine. More
In the US, The Audit Bureau of Circulations (ABC) is introducing the eFAS-FAX Analyzer, a new tool which can be used to query daily newspaper circulation figures and create custom reports. More
Australian app developer Julian Dunham has launched PollMate: a free quant research tool which promises anyone with a question the chance to obtain answers, opinion, or feedback from iPhone users. More
In the US, eye tracking software developer Applied Science Laboratories (ASL) has released 'ASL Results', a new solution said to make the measurement of consumer response, human behavior and physiology 'faster and easier' than ever. More
In the US, Ipsos and biometric measurement specialist Innerscope Research have partnered to integrate measures of unconscious emotional engagement into Ipsos' products. More
In the US, healthcare evaluation body The Beryl Institute has partnered with agency Catalyst Healthcare Research to gather information on what US-based hospitals are doing to improve the patient experience. More
Sample exchange operator Cint has increased the size of its Irish sample to more than 20,000 through the addition of RED C Research/ICM Newvista Live, Delve Research, and SensorPro consumer panels, as well as the student-focused W5 panel. More
In Austria, GfK has appointed former Ipsos analyst Antonia Furtner to lead its new Marketing Sciences Division. More
In the US, ad agency trade body the 4As has partnered with TV ad solutions firm BlackArrow and a large number of media firms to launch a research initiative that will measure the impact of ads within free video on demand (VOD) TV programs. More
In Germany, former K & A Brand Research execs Manfred Zerzer and Karen Döring have set up PsychoLogik, a full-service market research agency which applies the science of psychology to the analysis and logical understanding of consumer behaviour. More
In New York, youth specialist The Sound Research has opened a new Diversity Unit to provide research and consultancy on diversity and the 'Millennial generation'. The Unit will be led by qual/quant researcher Dr Vanessa Anderson. More
In the US, event ticketing firm Ticketmaster has launched 'LiveAnalytics'; a new venture led by former Nielsen exec John Forese, which will analyse the group's global fan database to drive increased ticket sales. More
In the US, Survey Sampling International (SSI) has launched a new healthcare sampling business to support health-related market research projects. Company veteran Chris DeAngelis has been appointed to head the new division. More
In the US, radio ratings giant Arbitron has unveiled plans to roll out a new 'experimental approach' that features a web and mobile-based system as the main means for collecting data, instead of its existing seven-day paper-based diary service. More
In New York, WPP-owned youth marketing agency Geppetto Group has launched G-Nome Research, a full service quant division which the firm claims offers a 'different approach to decoding the consumer opportunity'. More
ORC International has partnered with social media monitoring firm Infegy to launch 'Social Analytics Solutions' - a new service which integrates social listening technology with hands-on analysis to enable clients to understand and act on billions of online conversations. More
comScore has today announced the launch of Digital Analytix, an 'agile and flexible' package of data analysis tools for in-depth research into site-level activity. The new software is powered by the firm's proprietary Atomix technology which uses un-aggregated data to deliver reports. More
Panel and survey technology provider Toluna is planning the launch of a Tunisian site, 'in support of the country's nascent democracy'. More
Omniture-owner Adobe has launched SocialAnalytics, a new product within its Online Marketing Suite which it says will enable marketers to monitor, measure and monetize social media via a single application. Separately, the firm's SiteCatalyst analytics solution has won MRC accreditation for four of its key metrics. More
Sample exchange operator Cint has announced two partnerships this week, integrating its CPX exchange with DIY online tool SurveyGizmo and with the advanced questionnaire design and data collection services of Action Dialog Partner (ADP). More
London-based online co-creation platform The Sense Network is relaunching after a decade, with a new site architecture facilitating collaboration with other agencies and allowing its 2,000 members to take a more active role, launching and managing their own collaborative projects. More
In the US, Infegy has unveiled the latest version of its social media monitoring and analytics platform, Social Radar, combining detailed sentiment analysis from more than 40 million web sources with a rich user interface and improved usability. More
Data management specialist Aggregate Knowledge has augmented its AK Platform of with a suite of daily reports combining granular audience profiles with impression-level campaign data. More
US-based survey and panel management software firm Kinesis Survey Technologies has added a new 'Diary Campaign' feature to its panel management solution, to enable users to track panellist participation metrics. More
In the US, marketing services group Omnicom has partnered with AOL, Microsoft and Yahoo! in order to gain access to their consumer data and provide highly targeted online ads based on information such as users' gender, location and age. More
Newspaper publishers in Australia have agreed to start reporting daily circulation data through industry body The Newspaper Works. Daily figures have previously only been released for Saturday and Sunday editions. More
In Singapore, Yahoo! and Nielsen have partnered to launch Brand Impact, a study aimed at quantifying the branding effectiveness of online ad campaigns across Asia. More
US media and technology research firm Interpret has launched a new digital ad testing tool, which uses ad tagging technology to track ad exposure among members of consumer panels worldwide. More
In the US, Kantar Media has launched a new planning tool called RapidView, combining consumer purchase data with return path data from set-top boxes (STBs), to enable media buyers and sellers to create and analyze TV audience profiles. More
US-based Omnicom has integrated its Whybin TBWA Tequila ad agency into its shopper marketing agency brand Integer, which it has launched in Australia with branches in both Sydney and Melbourne. More
In the UK, Jim Law, the former Managing Director of Cello-owned social research agency mruk, has opened a new research consultancy in Glasgow, offering a full range of qual and quant services to clients in both the private and public sectors. More
In Dubai, Kantar-owned AMRB has opened a Stakeholder Research Practice, which will provide a range of consulting products and services to help clients manage their customer and employee loyalty programs. More
In the UK, the Central Office of Information's Chief Executive Mark Lund is to leave in May after two years in the role, to set up a new private sector company. More
London-based firm Qriously has broken cover with the introduction of a survey app, which provides a measure of real-time, location-based public opinion. More
US-based facial recognition technology firm Affectiva has been awarded a grant to develop an online version of its software, which enables computers to recognize human expressions and deduce emotional and cognitive states. More
In the US, consumer research specialist Experian Simmons has partnered with the Latinum Network to tap its understanding of Hispanic consumers. More
Social intelligence specialist Visible Technologies has added new features to its platform, to enable users to identify the most relevant online influencers posting on social media sites. More
In the US, consumer research specialist Jason Kramer has officially launched a new full-service market research agency named Vital Findings, offering expertise in quant, qual and design research, as well as advanced analytics. More
In the US, Crowdtap has officially launched a 'consumer participation network', enabling marketers to access targeted crowds of influential consumers for real-time market research and ideation on a self-service, pay-per-action basis. More
In the US, employee solutions firm Globoforce has launched a semi-annual survey to provide insights into the current 'pulse' of the US worker, by tracking employee recognition, appreciation and satisfaction. More
In the US, cross-platform ad measurement agency Adometry has been acquired by click fraud detection firm Click Forensics. The group - now renamed Adometry - has also launched an analytics suite to help online advertisers measure campaigns across different networks. More
In the US, market research consultancy Jerry Henry & Associates and theme park corporation Herschend Family Entertainment (HFE) have partnered to launch a new agency called H2R Market Research, which will focus on the travel, tourism and leisure sectors. More
Multi-screen measurement specialist Rentrak has introduced time-shifted DVR ratings data into its StationView Essentials service, which provides viewing information from more than 17 million televisions across the US. More
US-based GutCheck has introduced a do-it-yourself online qualitative market research platform, to enable companies or individuals to test their ideas, services and campaigns in real-time. More
In the US, technology firm Kurani Interactive - developer of the Opinionaided iPhone market research app and Q&A community - has secured a further $1m in funding for expansion of its mobile real-time feedback service. More
Paris-based marketing and sales consultancy SalesLab has opened a customer and market research division called SalesLab Insights, which will offer in-depth data based on the work of a network of 2,500 analysts worldwide. More
In the US, the Interactive Advertising Bureau (IAB) has launched a permanent forum for its members to address topics relating to the collection and use of interactive advertising data. More
In the US, three advertising trade groups have launched the 'Making Measurement Make Sense' initiative, with a remit to develop digital metrics and cross-platform measurement solutions as currency for the media buying sector. More
In London, former Hall & Partners researcher Richard Owen has founded CrowdLab, which offers a mobile sampling and research platform as well as full qual/quant agency services. More
In the US, online behavior measurement specialist Compete has introduced a tool to help media planners target consumer segments via a broad range of sites. More
In Malaysia Kym Wong, former Pulse Group COO, has set up Raydar Research, a new company offering data collection through mobile and online platforms. More
Synovate division Marketing Management Analytics (MMA) has announced m360, a new marketing mix modelling solution using comScore data to provide a direct comparison of all media activities in a single analysis. More
Opinionology, the Utah-based data collection company formerly known as Western Wats, has launched Real Customers, a new service to build and manage verified customer panels. More
In the US, web-based software developer Cvent has updated its online survey solution with the addition of new question and answer formats, enhanced control over presentation and report design, and an 'easier-to-use' interface and functionality. More
In New York, digital media planning firm TRAFFIQ has partnered with semantic advertising technology specialist Peer39, to target consumers with ads that are 'truly relevant' to the page content and type of page they are viewing. More
Out-of-home (OoH) software provider Ayuda Media Systems has integrated Intel's digital signage audience measurement technology into its 'Splash' digital ad platform, to enable advertisers to bill clients according to the number of people who have actually looked at their ads. More
New York-based media research firm Affinity has updated its VISTA magazine effectiveness tracking service, to include the measurement of digital ads delivered through electronic magazines and magazine apps designed for iPads and other mobile devices. More
Social media engagement firm SAY Media has introduced the SAY 100, a group of influential 'online voices' who have been recruited to create content, drive conversations and shape opinion. More
In the US, media advisor BIA/Kelsey has launched a new service dedicated to analyzing the growing social media 'ecosystem', and recommending the best opportunities for driving revenues with social platforms. More
In the US, multi-screen measurement specialist Rentrak is to integrate the data from more than 80 million set-top devices for video-on-demand (VOD), into ad industry software firm Donovan Data Systems' (DDS) media planning and buying systems. More
In the US, Nielsen funded client think tank The Council for Research Excellence (CRE) has selected research and advisory firm BIA/Kelsey to conduct a review of research currently available about user experience on multiple video platforms. More
In the US, linguistic research and technology firm Quester has launched the beta version of its self-serve 'Socrates OnDemand' solution, to provide access to its virtual interviewer platform Socrates and enable users to probe free-form text fields such as comment boxes or open-ended survey questions. More
UK-based electronics market specialist IMS Research has launched a new 'Strategic Market Assessment' (SMA) service, which will provide clients with recommendations for the best markets to focus on to achieve profitable business growth. More
In the US, social web content management firm Dlvr.it has launched a proprietary demographic analysis service, which produces insight into the make-up of the most engaged users of real-time content streams. More
Asian-focused panels and MR outsourcing company Pulse Group has launched 'Pulse Connect' - an app which taps into the views of Facebook and LinkedIn participants globally. More
iPinion, the smartphone survey solutions provider set up last year by market research firm Dexterity, has released a new platform for Android users. More
MR outsourcing firm Ugam Research Solutions has partnered with mobile survey technology provider Techneos, to deliver access to new audiences and behavioural data through mobile phones. More
UK agency HPI Research has launched a new division called Mobilocity, to conduct market research via mobile phones. More
German-based customer insight firm Emnos has opened a new office in Chicago, led by Adam Holyk who was previously Vice President Client Solutions at dunnhumbyUSA. More
Ipsos has announced the UK roll-out of its GamePlan Insights tool, which examines behavioural and attitudinal trends in the videogame market. More
US online video analytics firm TubeMogul has added real-time audience demographic reporting to its video tracking platform, including data on age, gender, household income, marital status, home ownership and number of children. More
In the US, automotive information specialist Polk and online targeting firm DataLogix have extended their relationship to provide 'real-world' segmentation-based online reach and measurement. More
Online panel firm Toluna and tech firm nurago have rolled out their BrandSpector digital measurement solution across the US, where it will be used to analyze the response of more than 290,000 Toluna panel members to digital campaigns. More
UK-based Kognitio, which offers data warehousing, business intelligence and analytics, has today announced Pablo, a new software solution for handling large data sets via 'virtual' OLAP cubes. More
In the US, eCGlobalPanel has announced the re-launch of its U.S. Hispanic Panel after a two and a half year gap. More
Market Probe has announced a major push into key developing countries with the launch of strategic partnerships around the globe; a new office in Hong Kong; senior hires for brand equity and customer research; and development of a new customer advocacy model. More
US-based Kinesis Survey Technologies has added embedded barcode scanning technology to its latest multi-function mobile research app. More
Cambiar, the management consultancy dedicated to the MR industry, yesterday reported revenues up by 120% on the previous year. During 2010 the firm launched a series of successful consulting programmes including a sales training and mentoring program called 'GUTS'. More
Property sales and marketing consultancy The Marketing Group of New England (TMG) has branched out with the launch of a focus group product for residential developers. The service aims to help them design and build the right product for the current market. More
GfK CEE (Central and Eastern Europe) has expanded its use of shopper specific technology by investing in Tobii Technology's entire range of eye tracking tools to perform projection, on-screen and real world studies in lab and shopping environments. More
US-based research technology firm Decipher has launched a fully interactive reporting dashboard for market research projects. More
US-based 20|20 Research has unveiled a new version of its bulletin board platform QualBoard, which now allows respondents to be seen and heard via webcams, activated by a single click. More
In the UK, citizen engagement specialists Jonathan MacDonald and Tayo Medupin have set up a marketing platform called Human Dialogue, which offers panellist feedback and consultancy advice to help companies optimize their mobile marketing campaigns. More
US neuromarketing firm EmSense has appointed industry veterans Meinhard Hausleitner, Andrew Kennelly, Lynn Sarnoff and Valerie Gauthier to its market research team, which is led by Chief Analytics Officer Elissa Moses. The firm has also outlined a number of new product initiatives. More
In the US, digital video recorder (DVR) solutions provider TiVo has launched an interactive web site through which users can analyze how effective a brand's TV commercials are at retaining viewers, and how well they perform in comparison with competing brands. More
Global news provider The Financial Times has launched an online research service giving fortnightly analysis and insights into the resources, infrastructure and consumer behaviours that are driving expansion across Brazil. More
In the US, retail specialist SymphonyIRI has partnered with Synovate to create HispanicLink - a report that provides a view of Hispanic shoppers and their current $950 billion spending power. More
Online research specialist YouGov has hooked up with digital marketing agency Adform to offer a service which tests how one or more banner ads are received by a target group prior to a campaign being launched. More
In the UK, game industry specialist Chris Wright has launched a company helping online game publishers with data mining and monetisation. Services include real-time behavioural analytics, predictive modelling and individual targeted in-game marketing. More
Kantar Media has launched an Irish sponsorship division, complementing existing offerings in the UK, France, Spain and China. More
Ad agency subsidiary Lowe Philippines (LP) has launched Crowdder, billed as 'the country's first web-based real-time insight crowd sourcing application'. More
In the US, GfK has added cell phone sampling to its Super OmniTel telephone omnibus. More
In the US, Internet services giant Yahoo! has launched AdLabs - a group focused on accelerating innovation in digital advertising products, and tapping into the services offered by its existing Yahoo! Labs research unit. More
In the US, ActivEngage - which develops web site analytics tools to help automotive dealers measure shopper behavior - has launched a proprietary dashboard that allows users to track all marketing metrics from a single web page. More
US-based customer feedback firm Mindshare Technologies and Munich-based mystery shopping specialist International Service Check have partnered to launch a new venture called 'Fast Insight', which they plan to roll out across Europe and the Middle East. More
In the US, research technology specialist Decipher has partnered with public opinion consulting firm DHM Research to develop custom online panels to help public sector organizations, nonprofits, foundations and universities engage with their communities. More
Out-of-home specialist 1-2-1VIEW has launched the InterFace audience measurement tool, which houses a web camera to detect viewers of digital signage displays, and count footfall at each point-of-display. More
Data and analytics specialist Experian Marketing Services has launched an online system that combines syndicated and custom MR from its consumer research arm Experian Simmons with analytic tools and reports. More
Tokyo-based online specialist Research Panel Asia (RPA) has added a Japanese consumer behavior database to its 'LifeStyle Index' ASP service, previously focused on China. More
In Denmark, Gallup has called time on its new analysis product 'Webprofil', after a documentary suggested that opt-in participants had not fully understood their obligations in terms of cookie installation. More
Washington, DC-based APCO Insight - the research consultancy arm of comms agency APCO Worldwide - has launched a specialized healthcare research division, led by Chrystine Zacherau who has re-joined the firm as Vice President. More
US-based site optimization technology firm SiteSpect has launched a web and mobile performance solution, which uses behavioral targeting and multivariate testing to improve end-user experience and provide web marketers with better metrics. More
In the US, product innovation consultancy gravitytank has launched a mobile research app and web platform called dScout, that connects researchers with consumers in real-time. More
US-based operations specialist Gazelle Global Research has opened a qualitative viewing facility in its Manhattan, NY headquarters. More
Market intelligence specialist ProsperChina has rolled out a solution which collates responses from more than 19,000 consumers who participate in its quarterly survey, and serves them up in a customizable dashboard. More
Manufacturing giant Kraft Foods has partnered with chip maker Intel to develop a self-service kiosk housing digital signage, which scans shoppers' faces and then (wait for it...) recommends what they should cook for dinner. More
Global media network Havas is launching a social media division at the end of the month, to offer central support for teams of more than 40 dedicated specialists based in its UK agencies. Former IAB exec Amy Kean joins as Director of Social Media. More
Chicago-based C&R Research has launched a shared online community called ParentSpeak, which engages parents of children up to 18 years old, drawing insights from their interaction for client-sponsored research. More
Consumer specialist Knowledge Networks (KN) is expanding its social media offering to include custom analytics, providing information on how social media conversations reveal people's feelings about specific products or topics. More
In the US, multi-screen measurement firm Rentrak has rolled out the first in a series of 'OnDemand Essentials Advertising Reports' for the Hispanic market, to provide an aggregated view of performance for the video-on-demand (VOD) platform. More
US firm SurveyAnalytics rolled out a new method of surveying public opinion in real-time during President Obama's State of the Union address last night - combining smartphone-based feedback with comment from social media sites. More
In the US, Sunbeam Television has dropped two charges against Nielsen that claimed the research giant had engaged in unfair trade practices and breach of contract. More
UK research association the ICG (Independent Consultants Group) has introduced a new training guide to help non-researchers working in UK organisations conduct their own online surveys. More
Kantar-owned global trend research consultancy The Futures Company (TFC) has partnered with sister firm TNS to serve multinational and local clients in India. More
Social monitoring and research company Attentio has finalised the acquisition of 365Research - both are based in Brussels. 365 founder Colin Sanders becomes Chief Product Officer at Attentio, which is planning a new version of its 'Brand Dashboard' in the spring. More
UK-based independent IFF Research has launched an SME Omnibus which it claims is the fastest turnaround telephone business omnibus in the UK. More
In the US, InsightExpress has launched LiveInsights, a real-time campaign measurement and optimization tool for brand marketers. More
In the US Adenyo, a global mobile marketing and analytics technology company, has launched Adenyo Insights, a new Software-as-a-Service tool for real time profiling, targeting and predictive analytics. More
In California, uSamp has teamed up with online qual researcher GutCheck to provide automated delivery of screened and qualified participants for moderated, online qualitative research studies. More
Database marketing solutions firm MBS, a subsidiary of GSI Commerce, is partnering with luxury market research and consulting group the Luxury Institute to help clients with enterprise-wide cultural CRM initiatives in the sector. More
US news group The Washington Post has launched SocialCode - a full-service ad agency which uses proprietary tools and a quantitative approach to help brands grow and engage their Facebook fans. More
US-based media evaluation specialist LogicLab is to add data from web site audience measurement firm Compete to its targetLab media planning platform, to provide clients with more detailed metrics on traffic, audience and engagement. More
In the US, customer satisfaction specialist The Center For Client Retention (TCFCR) is to open a Small Business Division, to provide research for small and medium-sized companies. More
US-based full service agency The Dieringer Research Group (DRG) has opened a new 4,000+ square foot 'Focus Center' in its headquarters in the Milwaukee suburbs. More
A strategic alliance has been announced between UK-based medical professionals' network doctors.net.uk, and Global Média Santé, owner of Egora, a similar community comprising physicians and other health professionals in France. More
In the US, Ipsos' Omnibus Division has added cell phone dialling to its telephone omnibus, in an attempt to offer clients improved respondent representation. More
In the US, radio ratings giant Arbitron has integrated its TAPSCAN Web analysis system with Marketron's Exchange platform, giving radio ad buyers and sellers an 'all-in-one' solution with audience data alongside electronic ordering, invoicing and scheduling. More
MR technology and online sample firm uSamp is to build a custom online market research panel for publisher Kiplinger, comprising business decision makers, investors and financial advisors. The new panel will be available to uSamp clients for their own surveys. More
In the UK, branding specialists Simon Coker and Nick Burrows have launched Brand Spirit - a new agency which will connect internal and external brand building, while profiling customers' attitudes, motivations and behaviours. More
Online sample exchange Cint has launched a new service to enable smaller business to access its Cint Panel Exchange (CPX) through plug-ins and third party software. The new 'Cint Direct' offering will be led by Stefan Hök, who joins as Senior Vice President. More
In the UK, custom healthcare specialist Insight Research Group has launched an online pharmaceutical MR community called 'eVillage', to help brands engage with a wide array of healthcare professionals ('HCPs'). More
Panel and survey software firm Globalpark has launched 'Social Insight Connect' - an integrated Facebook app that collects feedback within the social networking site through a private feedback channel. More
FocusVision, a live video transmission, analysis and archive company based in Connecticut, USA, has announced significant enhancements to its video editing tool. More
InsightExpress has announced the launch of the Ignite Network, which integrates access to sample from a series of online panel provider partners. The firm says it will also improve data integration and methodological rigor in online ad effectiveness and cross media research. More
comScore has launched an enhanced version of its online video measurement service, Video Metrix, for the UK market. More
Cincinnati, OH-based MR provider StrataMark Dynamic Solutions has launched a customizable research tool which it says offers quick turnaround at a lower price than a typical online Omnibus survey. More
Innerscope Research has launched a dedicated biometrics and neuroscience media lab in Boston, New England, USA. More
US confectionery giant Hershey's is joining forces with the Harrisburg University of Science and Technology to develop a sensory science and consumer research program including a consumer taste test laboratory. More
US-based business intelligence (BI) provider QuantiSense has unveiled the latest version of its retail software, with analytics covering store conversion, average sale price, employee productivity and performance, and store comparison. More
In the US comScore, dunnhumbyUSA and Accenture have partnered to study the link between consumers' usage of brand web sites and their in-store brand buying behavior. More
In the US, multi-screen measurement firm Rentrak is to add anonymous household demographic data to its national and local TV audience set-top-box (STB) data measurement services, through a partnership with consumer insight provider Epsilon. More
In the US, analytics firm MarketShare has partnered with digital measurement specialist comScore to add the latter's search, display, mobile and video data to its modeling capabilities. More
In the UK, former TNS Healthcare colleagues Steve Lowery and Philippa Hammerton have launched Red Leaf Research - a full service MR consultancy with specialist expertise in the healthcare and consumer sectors. More
UK consultancy Simpson Carpenter has launched a new healthcare and pharmaceutical research division, headed by Anna Sawka who joins from Aequus Research. Further appointments are planned for early 2011. More
Evolution - the new joint venture between DVL Smith and DGL Consulting - has partnered with Research Now to conduct a syndicated insurance study among UK SMEs. The study will probe small firms' insurance needs, beliefs and purchasing patterns. More
US technology market intelligence firm IDC is establishing its own India research business unit in Bangalore, while severing ties with its partner CyberMedia (India). CyberMedia will set up its own competing research arm in Delhi. More
UK polling firm Populus has officially launched its new data collection and processing business, Populus Data Solutions; and named Patrick Diamond, who previously led the CATI and online field and tab agency ICM Direct/newvista, to lead it. More
Youth research and marketing strategist Dubit is launching what it describes as the UK's first 'direct to youth' online omnibus survey, offering companies regular access to its research panel. More
In the US, Sentiment360 - a social media monitoring and analytics company whose product is based around input from human analysts - has partnered with artificial intelligence text mining technology firm Enkia Corporation. More
GfK Retail & Technology has launched the 'Network Intelligence Solution' (NIS), a new tool using data from operators' IP traffic to produce insights into daily mobile Internet usage. More
In the US, social media marketing specialist Wildfire Interactive has launched a tool that enables companies to measure the growth of their social media audience and that of the competition across the leading social networks. More
Online competitive intelligence provider Experian Hitwise has launched in India, to help domestic and international marketers operating in the country improve their online marketing, content development and search tactics. More
In Japan, online research firm Macromill has partnered with ad and marketing services agencies Hakuhodo and Tokyu to form a new subsidiary which will collect and sell data on consumer commodity buying in Tokyo. More
In the UK, former Opinion Health sales specialist Julian Haste has launched Research Runner - a business development consultancy for MR firms. More
US-based data collection specialist Opinionology, formerly known as Western Wats, has launched new panels in Italy and Spain, adding to its existing European panel inventory in the UK, France and Germany. More
US translation and transcription tech firm Language Logic is to establish a presence in the European market, to focus on sales of its Ascribe products and services and its soon-to-be-launched text analytics solution. More
Consumer specialist Knowledge Networks (KN) is to more than double the number of young adults (ages 18 to 24) on its online KnowledgePanel, and increase its representation of Hispanics by more than 40% during the year. More
US firm 20|20 Research has launched QuickQual, a bundled solution built on its QualBoard bulletin board focus group platform. More
TNS has kicked off the new year with a new 'global positioning' known as DISCOVER, which it says reflects its commitment to 'leading the way in research into new frontiers and making discoveries that help clients to develop opportunities'. More
In the US, Synovate has partnered with Duke University to create the 'Duke/Synovate Shopper Insights Center for Leadership and Innovation', which will focus on advancing research into shopper insights and marketing. More
Panels and MR technology firm Toluna has launched SafeView, a system to ensure the confidentiality of client concepts tested with online survey respondents. More
Nielsen will provide clients early in 2011 with preview reports for its 'Extended Screen' initiative. The approach adds Internet viewing of TV programs into Nielsen's National People Meter (NPM) television ratings, to demonstrate the impact of online viewing on program measurement. More
US-based reporting software developer iCharts has updated its solution to provide support for a wide array of survey data such as Likert scale, forced ranking, multi-select and semantic differential. More
US marcoms agency Cronin and Company has expanded its services to include analytics as part of its media offering; and has promoted Gary Capreol to lead the new unit. More
In the US, Sam Decker, the former CMO of word-of-mouth agency Bazaarvoice, has co-founded a firm that helps consumer brands use real-time conversations, commentary and insights culled from millions of social media activities taking place around the globe. More
US-based survey and panel management software firm Kinesis Survey Technologies has added built-in Google Analytics support to its flagship platform. More
WPP firms OgilvyAction and Malone Advertising have partnered in North America to launch a fully integrated shopper marketing and experiential marketing agency, which will link brand strategies, shopper insights and retail opportunities. More
In the US, marketing veteran Pamela Landau has opened her own marketing and branding agency, CIRCE Consulting, to help clients tap consumer insights for brand development and marketing strategy on- and off-line. More
In Brazil, software experience tester DeskMetrics has closed a $200k initial round of funding from an unnamed group of regional angel investors. More
Canadian customer experience specialist Empathica has launched a tool which enables business analysts to perform real-time queries on their customer experience data, and probe the reasons behind the trends that emerge. More
In the UK, former Ipsos directors Sam McGuire and Alison Bigsby have founded a full service market research agency, Samson Research. More
In the UK Graham Farrant, formerly Operations Director at NatCen, has set up Your Site Check, a firm which applies cognitive methodologies to test and evaluate web sites. More
In India, marketing research solutions provider Rightrack has launched 'Easy Research Pro', an online DIY business research tool which uses 'dialogue methodologies' to interact with respondents across geographies and time zones. More
The MRUC (Media Research Users Council) has partnered with Australian market research firm Roy Morgan Research to launch a single source survey in India. More
In the US, biometrics and emotion measurement specialist Innerscope Research claims to have conducted the first ever biometric monitoring of an audience at an industry conference in real-time, at last week's ANA Creativity Conference. More
In the US, web site audit specialist Webrank has launched a social media analytics tool which tracks conversations about clients and their brands, scans them for sentiment and summarises with an aggregate score. More
In the US, market research and data mining consultancy Anderson Analytics is to roll out a new text analytics software platform next year, designed specifically for use by market researchers and intended for both survey and social media data. More
In the US, publishing giant Forbes has partnered with MediaVest and comScore to launch what it describes as 'first of its kind' research to measure print advertising effectiveness using digital tracking methodology. More
The Audit Bureau of Circulation's interactive unit ABCi has teamed with Polar Mobile, to provide audited results for publications in the US and Canada which are read on mobile platforms. More
Rentrak and Paris-based Cine Chiffres have announced the formation of a joint venture which will monitor cinema box office figures throughout France, from 1st January 2011. More
The U.S. Census Bureau has for the first time released 5-year estimates from the American Community Survey (ACS), making available social, economic, housing and demographic statistics for every community in the country. More
Nielsen has formed a joint venture with China Cable Union Data Services (CCData) to pioneer the delivery of new and more detailed insight on China's growing digital TV market. More
In New York, social engagement company SAY Media and Knowledge Networks' ad effectiveness subsidiary KN Dimestore have announced a new research approach designed to measure the impact of user engagement on brand metrics. More
In the UK, the Crown Prosecution Service (CPS) has again deferred its decision on whether or not to charge Phorm and BT over the trial of tracking technology in 2006-7. More
Software firm Dub has enhanced its IdeaStream online qual research platform with support for Dutch, Czech and Cantonese, bringing its total to fifteen languages. More
Nielsen has announced that it is shutting down its diary-based radio ratings service in the US, from the Fall 2010 period. The firm said in a statement that the decision will not impact its international radio measurement services. More
US-based cleantech market research and consulting firm Pike Research has opened a European HQ in London, where it has recruited a number of industry analysts and business development staff. More
US-based auto industry customer feedback specialist Enprecis has partnered with Chinese auto market research company Sinotrust, to help car manufacturers in China measure customer response to product quality. More
Canada-based online data collection specialist Itracks has partnered with a number of panel operators to provide access to a group of more than 1.7 million US and Canadian panelists. More
In the US, the NPD Group has launched a suite of advanced analytics products which tap into its proprietary item-level tracking information. It has also hired former SymphonyIRI exec John Deputato for the newly created role of Senior Vice President for Advanced Analytics. More
Andy Dexter's agency Truth scooped the blue riband Best Agency award at last night's annual MRS bash in London. A noisy crowd at the capital's Lancaster London Hotel saw Verve take the Best Newcomer, while innovative agencies Firefish and BrainJuicer took three and two awards respectively. More
UK-based eDigitalResearch has rolled out the eDigitalDashboard, which it says provides businesses with an 'instant visual snapshot' of real-time results including KPIs. More
Two Assistant Professors, based in the US and Japan, have developed an app which collects information anonymously from Android users using a daily pop-up survey. More
In the UK, MR and usability testing specialist SimpleUsability has introduced an 'Emotion Response Analysis' service, which uses a new form of EEG brainwave monitoring headset combined with eye tracking technology. More
Web-based market research specialist DigitalMR has launched a syndicated banking report based on thousands of customers' online conversations posted on social media platforms including Twitter and Facebook, blogs and e-commerce sites. More
Arbitron's week has had its ups and downs but its leaders will enjoy their weekend in the knowledge that its biggest client Clear Channel Radio has signed up for PPM and diary ratings for another five years for a reported $538m. The ratings firm's share price has leapt accordingly. More
An independent study of Arbitron's PPM (Portable People Meter) panellists has uncovered how some try to 'beat the system' in order to earn more monthly payments. More
In the US, consumer specialist Knowledge Networks (KN) has partnered with mobile survey technology provider Techneos to roll out a solution that uses smartphones both for traditional information gathering and for 'on the go' and 'in the moment' research. More
In the US, research and consulting firm IDC Energy Insights has launched three new global research programs, focused on quantifying and tracking the Smart Meter, Photovoltaic Module and Solar Inverter markets. More
Ipsos has unveiled what it describes as the 'largest research-based call centre in Africa'. The firm's decision to invest in building up the English-speaking call centre in Randburg, South Africa was taken in late 2008. More
UK marketing services group Panovus has brought together a number of its firms to launch a data and information services agency. Led by new hire Andy Taylor, its offer includes data planning and management, prospect acquisitions, research and intelligence, and data analytics. More
In Australia, market research firm DBM Consultants has launched the Business Financial Services Monitor (BFSM), a syndicated survey providing market and performance monitoring of the country's financial institutions. More
US-based social media tracking and targeting firm Lotame has closed an $11m Series C funding deal, which it says will help it address demand for its Crowd Control audience data. The firm has also appointed three staff in its new Platform Sales and Services division. More
US-based research technology specialist Decipher has released a new DIY research software suite, which allows users to build their own online surveys and disseminate them to target audiences. More
In the US, the Media Rating Council (MRC) has withdrawn its accreditation for Arbitron's RADAR and Nationwide network and national radio audience services, because they incorporate data from PPM markets that are not accredited by the MRC. More
Canada-based mobile survey software firm Techneos has released a new edition of its SODA (Survey On Demand Application) solution, for iPhone and iPod Touch platforms. More
In the US, ad pre-testing specialist Ipsos ASI has introduced a tool to measure the impact and effectiveness of digital advertising. More
Ipsos Nigeria has partnered with local news provider THISDAY to conduct political polling in advance of the April 2011 elections. Ipsos says this is the first time a research agency has conducted political polling in the country on such a large scale. More
In the US, ClearSaleing - which provides marketers with insight into their online ads - has developed the 'Multi-Brand Attribution' system, through which advertisers can analyze consumer response to their multiple brand web sites in one platform. More
US firm PeopleBrowsr has released a research platform which enables users to access demographic data, real-time and historical mentions, sentiment analysis and viral analytics for any keyword. More
In the US, Coca-Cola has created an integrated business intelligence data warehouse, to provide its marketing, sales and supply chain execs with immediate access to point-of-sale (POS) and scanner data. More
US firm Creative Research Systems has released a new Web CATI module that enables interviewers to work from home or other remote locations. More
WPP-owned Millward Brown has partnered with semantic web service OpenAmplify to provide clients with a deeper understanding of what respondents actually mean in their answers to surveys. More
comScore has introduced its online video measurement service in Brazil, Mexico, Argentina, Chile and Spain. More
In the US, multi-screen media measurement specialist Rentrak has partnered with retail information provider The NPD Group, to provide a 360 degree view of video-on-demand (VOD) users. More
Word-of-mouth research and consulting firm Keller Fay is to roll out its proprietary TalkTrack panel in the UK, following its launch in the US in 2006. More
US agency Radius Global Market Research has opened a new London office, dedicated to serving clients in Europe, the Middle East and Africa. The venture is being led by former Ipsos Director Michael Fodor. More
US-based online and mobile qual research software provider Revelation has expanded its language capabilities to include Russian and Turkish. More
In the United Arab Emirates (UAE), a group of industry bodies have given Kantar Media a five-year contract to develop and implement the country's first PeopleMeter television audience measurement service. More
Pharma and healthcare insight firms SDI and Cegedim Strategic Data (CSD) have announced the joint launch of a tracker for sales activity in the oncology therapies market. More
In the UK, the BBC is introducing its own 'Live Plus 7' system, which supplements traditional 'overnight' audience figures with numbers viewing the same programmes on any of a number of platforms up to seven days later. More
Kantar has increased the size of its Worldpanel in the UK by 20%, to include data from 30,000 households by the end of 2011. The firm has also announced other enhancements to the overall Worldpanel service. More
In the UK, Prime Minister David Cameron has launched a £2m consultation to develop a new measure of people's social and environmental wellbeing, as opposed to just their wealth. More
Synovate has launched a dedicated Mystery Shopping business unit in South Africa, led by its former Operations Director Samantha Lloyd. More
European research agency InSites Consulting has appointed social media and trend specialist Polle de Maagt, to support the addition of marketing consultancy to its portfolio of services. More
UK-based web analytics company Maxsi has launched myLiveDashboard, a new online system which provides live real-time reporting on e-commerce web site activity. More
Launched in London and New York, a new firm called Amplicate will provide access to statistics gathered from more than 40 million consumer opinions, on the products, services and issues they love and hate. More
Online media agency MediaCorp has extended its TV audience measurement contract with Kantar Media to include VirtualMeter technology, which will enable it to view consolidated data across multiple platforms including linear TV and IPTV. More
In the US, research firm Heart+Mind Strategies has opened 'The Richard B. Wirthlin Center for Applied Values-Research in Marketing and Communications' - in honor of President Reagan's former pollster Dr Richard Wirthlin, who is a member of its Advisory Board. More
In Australia, the Outdoor Media Association (OMA) has added a new 'Plan by Format' functionality to its MOVE audience measurement system; enabling users to view and cross-analyse the reach and frequency of different out-of-home (OoH) formats. More
Marketing content and comms services specialist STW Group has strengthened its insights division with the launch of a specialist market research data collection agency called Touchpoint Research Australia. More
Software giant Adobe is planning to open a new data centre outside London, to serve clients of its Omniture Business Unit in Europe, the Middle East and Africa. More
Harris Interactive has launched 'Flash Poll' - a service which provides representative research data on up to 1,000 respondents in 36 hours. Each research project commissioned using the service is treated as a unique piece of custom research. More
In the US, Kantar-owned online behavior measurement specialist Compete has introduced a platform giving users unlimited access to detailed traffic, audience and engagement metrics covering the top one million web sites. More
In the US, Nielsen has launched a Media Analytics initiative, focused on developing tools to provide additional insights from its existing syndicated media research data. The new initiative will be led by Bill Moult, a founding partner of the Media Behavior Institute (MBI). More
In the US, Management Science Associates (MSA) and Paradigm Sample have launched the Convenience Consumer Insights Panel (cci Panel), which gathers consumer information from convenience store (C-store) shoppers. More
Custom panel and community specialist Verve has added survey scripting and data analysis functionality to its VERVE Engine platform by integrating it with Askia software. More
Global PR firm Weber Shandwick has launched a social media crisis simulator, FireBell, which offers those clients who dare 'an authentic, real-time experience of being under attack on social media channels'. More
US-based social media data provider Gnip has raised $2m in new financing, to enable it to become the first authorized reseller of Twitter's 'Firehose' data stream. More
In the US, Arbitron's Custom Sports Services arm has created the Event Retention Index (ERI); a new metric for its Portable People Meter (PPM) radio ratings service which provides information on the extent to which audiences 'stay tuned' to sports broadcasts. More
In the US, WPP-owned PR giant Burson-Marsteller has launched a new subsidiary called PivotRED, to deliver communications advice based on research and data. More
Social network marketing company LiveWorld has introduced an opinion analysis service, which combines technology with human moderators who review customer posts in context. More
In the US, Automated Media Services (AMS) has launched video verification technology providing audited confirmation of digital video play and performance. More
In the US, industry researchers Tracy Downing, Mike Lokowich and Lisa Myers have launched Infrared Partners, a new consultancy offering marketing, research and customer experience solutions. More
In the UK, co-creation specialist Face has launched an online community called X-crowd, which promises to connect 'tech lovers' with global technology brands. More
In the UK, YouGovStone has launched a service to conduct online research with Members of Parliament in Westminster, providing omnibus and bespoke survey options for research buyers. More
In Leeds, UK, three former Nunwood Board directors have founded full service agency Boxclever. More
Web analytics and survey research specialist Crowd Science is to launch nine online marketing research tools, aimed specifically at publishers of small to medium-sized web sites. More
In The Netherlands, full service market research agency Newzoo - which focuses on the games industry - has partnered with blog Social Games Observer to launch an online monitor providing insight into the popularity of games and developers on social networks other than Facebook. More
In Sri Lanka, consulting firm MTI has spun off its research practice as a separate entity called MTI Market Research. More
In the US, business process outsourcing (BPO) firm Stream Global Services has formed a Business Analytics division, to help clients gather, measure, and analyze data associated with their business processes. More
US-based video research solutions provider Qualvu has rolled out a DIY web-based platform that enables businesses to engage with consumer groups and then review and analyze their feedback. More
In the UK, Engage Research has announced a new approach to the development of creative ads, bringing consumers into the research process at an earlier stage where they are more likely to inspire 'better, braver brand advertising'. More
UK-based Nunwood has launched a league table of national and international brands rated on customer experience. Online retail giant Amazon tops the overall list, based on feedback from 5,500 consumers. More
A new Netherlands-based research firm is targeting the 'hard to reach' consumers of the GCC region. VNDLGY (pronounced 'Vondology') uses a network of carefully recruited 'TrendSpotters' to provide qual feedback on trends and innovations in the region. More
In Evanston, IL, USA, former Aberdeen Group Vice President Jeff Zabin has formed a new firm, Gleanster, focused on research that benchmarks best practices in technology-enabled business initiatives. More
UK research veteran David Smith has teamed up with management consultants Adam Riley and Jennifer Del Carlo to form Evolution Research, which will offer syndicated sector reports combined with consultancy services. More
In the US, former Forrester analyst R 'Ray' Wang has launched a new firm, Constellation Research Group, which claims to introduces 'a new, simpler process' to replace the old model of technology research. The group launches with ten analysts and a board of five advisors. More
Stockholm-based Tobii Technology has launched a new product which will allow its clients to run eye-tracking experiments directly from MATLAB, the widely used MathWorks research software. Separately, neuroengineer Emotiv has announced a new headset with potential research uses. More
Synovate has launched a global analytics consulting practice, Synovate Management Analytics (SMA), promising clients the ability to make holistic, strategic decisions by integrating research, analytics and data sources for each project. More
Customer engagement technology specialist Alterian has announced a multi-year partnership with Experian Marketing Services to provide clients with a solution integrating data from multiple channels into a centralized database. More
In the US, survey analytics and reporting software company MarketSight has announced the release of Version 8.0 of its web-based tool, which features a new client portal, Key Findingsâ„¢, plus new charting and reporting features. More
In the UK, experienced social and market researchers Jon Batterham and Tom Levesley have launched a new agency - Chrysalis Research - specialising in education, employment and skills, and health. More
In California, events company Patrician has branched out with a real time data capture product called iHAVE5Qs. More
US-based Internet and mobile monitoring specialist Keynote Systems has reported encouraging results for its fourth fiscal quarter and more mixed figures for the full year ended September 30, 2010. The firm has also launched enhanced versions of its web performance monitoring and testing tools. More
In New York, Scarborough Research has announced the launch of PRIME Lingoâ„¢, a new web-based software platform giving non-specialist users desktop access to data including consumer lifestyles, cross media consumption, sports interest and demographics. More
Webtrends has upgraded its Analytics On Demand platform, enhancing its Mobile Analytics and Analytics Insight products, and adding new report measures including single page view visits, entry page visits and bounce rates. More
MR technology and online sample firm uSamp has launched a new version of its SampleMarket panel access platform, offering enhanced real-time self-service access to its US proprietary panel. More
US custom research firm Chadwick Martin Bailey has announced the launch of a sister company, South Street Strategy Group. The new firm will combine 'state-of-the-art marketing science' with the experience of 'veteran consultants' to provide strategic consulting services. More
In France, GfK has partnered with global news agency AFP (Agence France-Presse) to launch the 'Reference E-Content' (REC) monitor, which measures and analyses users' online consumption of books, music, videos, games and software. More
The Audit Bureau of Circulations' interactive unit ABCi has teamed up with mobile publishing technology firm Spreed, to provide independently audited mobile usage data generated from smart phones, e-readers and mobile browsers in the US and Canada. More
In New York, product innovation specialist Ipsos Vantis has launched 'Vantis Files', a syndicated research offering that monitors competitive products and services across multiple industry sectors. More
US firm VMS has launched an online community for users to share information about their experiences of media monitoring and analytics. More
In the US, custom market research firm Chadwick Martin Bailey and media agency Brand Networks have developed a solution to help businesses better understand their Facebook fans. More
In India, Kantar-owned IMRB has launched the 'Web Audience Measurement' (WAM) system, which uses a panel of people issued with a new custom-built metering device. More
US media measurement firm TRA has introduced a daily service which details the impact of TV campaigns on actual consumer purchase behavior. More
In the UK, Creston-owned ICM Research has launched a financial services panel, made up of participants who are IFAs, financial advisors and 'paraplanners'. More
In the US, research platform provider Survey Analytics has launched the MicroPanel network, a fully automated service offering clients point and click access to millions of consumers and business professionals across numerous vertical sectors. More
In the UK, experts from the University of the West of England (UWE) have partnered with cinema piracy technology firm Aralia Systems, to develop software to monitor audience reactions to films and adverts, and also gather data about attention and audience movement. More
Healthcare specialist Kantar Health has expanded its online Epi Database platform, to enable users to access epidemiology data for commercial planning purposes in Mexico and Turkey. More
In the UK, eye tracking research firm eyetracker has launched a new system to uncover which part of an ad grabbed a viewer's attention, and which elements retained or failed to retain it. More
In the US, WPP-owned healthcare panel specialist All Global has introduced 'Snapshot' - a service to provide physicians' feedback on industry trends and breaking news, within 24 hours or sooner. More
Kraft Foods has invested $14m in a gum and candy research lab in Switzerland, housing a team of product and package specialists who will focus on innovation and new product development. More
In New York, WPP-owned Kantar Video has rolled out the beta release of its Videolytics online and mobile video tracking technology. More
Nielsen's online division has added mobile Internet audience measurement to its New Zealand market intelligence service, with the roll out of its Mobile Market Intelligence (MMI) in the country. More
French audience measurement firm Médiamétrie has launched a quarterly service, which provides ratings for sites, portals and applications viewed via mobile Internet technology. More
Eye tracking specialist Tobii has launched the 'Tobii Application Market'; an online portal through which scientists, researchers, students and anyone interested in eye tracking can share ideas, information and custom software applications. More
UK record label trade body the BPI has established a new Innovation Panel, through which it will share consumer research, help identify and value market opportunities, and provide a forum for dialogue with labels on service design and market strategy. More
In the US, TV station the Sundance Channel has collaborated with Nielsen to develop the 'Measurement Innovation Metric' (MIM); a new qual solution that calculates audience loyalty and engagement, as well as receptivity to advertising. More
In the US, media services specialist Omnicom Media Group (OMG) has launched a data and analytics firm called Annalect, with the aim of providing 'better consumer insights, more precise audience targeting, and more effective media investment strategies'. More
In New York, GfK's trend consultancy division GfK Roper Consulting has partnered with futurist firm Weiner, Edrich, Brown (WEB), to deliver consumer trends insights through a number of combined services. More
FocusVision - which provides online video transmission and analysis for qual market research - has introduced High Definition (HD) VideoStreaming, to provide a clearer view of respondent facial expressions, higher quality clips, and enhanced projection on to larger screens. More
Canadian-based research software firm Voxco has partnered with UK sampling and panel management specialist MARSC to provide clients with a fully integrated online panel management solution. More
Australian-based qual analysis software provider QSR International has upgraded its flagship qual research software NVivo, to enable users to work with all their unstructured data in one application, and collaborate with colleagues on the same project at the same time. More
Virtual community and social game teen site Habbo Hotel has introduced the Habbometer; a new monthly poll to find out what teenagers 'think is hot' and what they 'think is not'. More
In the US, journalist blog site Mediabistro has launched 'Election Tracker'; a Facebook fan tracking tool for the 2010 midterm elections. More
In the US, ad agency veteran Will Burns has launched Ideasicle; a new company that is staffed by a worldwide team of creative experts, briefed to come up with revenue-generating marketing-ideas for clients. More
US online healthcare market research firm MedPanel has rolled out a 'pick and mix' suite of tools, to provide inventors and early-stage companies with market assessments of medical device, diagnostic and biotechnology innovations. More
In the US, social media consultancy Coverseon has released an update of Conversation Monitor; its social media monitoring platform which now offers access to Twitter Firehose - or approximately 90 million tweets per day. More
In the UK, quant market research firm We Work With Data has partnered with modelling specialist Logit Research, to offer boutique and smaller-sized agencies access to techniques such as max-diff and conjoint analysis. More
In the US, Cadient - which provides digital marketing services and technology to the healthcare industry - has launched REVEAL: a platform which combines competitor analysis, web analytics, social monitoring, and customer insights. More
Panels and MR technology firm Toluna has added social media features to its branded online community management product PanelPortal, to enable community members to interact with each other and provide additional insight for panel owners. More
In New York, wealth intelligence firm Wealth-X has launched an online tool to provide information on thousands of ultra-high net worth individuals (UHNW), including those in the US, China, Singapore and India. More
In Canada, research and technology firm Vision Critical has introduced a tool that allows researchers and their internal clients to work together on a single copy of their online survey - collaboratively editing at the same time. More
In the US, online ad pioneer Gurbaksh Chahal has launched RadiumOne; a new ad platform which uses social data to enable brands to find consumers who most resemble their current user base, and identify users who are most likely to engage with their ads. More
In the UK, consumer analysis and market information firm CACI has launched Vital Statistics - an online interactive demographic service, to help marketers understand the characteristics of people living in particular areas of the country. More
In Australia, in-store ad provider TorchMedia has partnered with Nielsen to design a solution which provides information from different shopper segments across a wide range of demographics, combined with purchasing behaviour data at product category level. More
In the US, corporate comms specialist Qorvis has launched an analytics tool that evaluates recent online conversations around a brand or company, in order to define brand reputation. More
Online data collection specialist Itracks has launched 'Talk Now Surveys'; a do-it-yourself survey tool designed to help qualitative researchers reduce their recruiting and survey costs. More
In Canada, field and tab data collection specialist Consumer Contact has expanded into the States, with the opening of its first US-based call centre in Cheektowaga, New York. More
US-based voice-of-customer (VOC) technology firm OpinionLab has launched a solution to enable companies to capture and analyze consumers' social media conversations. More
In the US, JD Power and Associates has partnered with online sample firm uSamp to develop an online panel expanding its existing survey-based customer satisfaction and product quality research. More
Software and panels firm GMI (Global Market Insite) has introduced a new sampling methodology which scientifically 'calibrates, mixes, stabilizes and monitors' multiple or single respondent sources. More
Millward Brown is to offer Australian clients the neuroscience research services it launched in the UK in March, extending the offering of its existing advertising and brand research unit. More
GfK MRI's print ad effectiveness division Starch Advertising Research is to track consumer readership of ads that appear in US Spanish-language publications from next January. More
Online and mobile qual research software provider Revelation has released the official version of its 'Revelation Mobile' solution, which allows consumers to capture and record their behavior in real-time. More
Japanese electronics giant Panasonic is planning a massive expansion of its R&D centre in Gurgaon, India, as part of its ongoing heavy investment in growing its Indian operation. More
In Australia, Newspoll founder Sol Lebovic is back in business as an independent consultant, advising clients on the design, conduct and analysis of opinion polls and market research surveys. More
US-based innovation consulting firm Cheskin Added Value has introduced OpFinder; a tool that provides quantitative insight into new market opportunities, and helps clients develop the business case to progress new ideas. More
In the UK, online marketing research specialist OnePoll has appointed consumer trend authority William Higham as Managing Director. More
UK marketing services firm PharmaGems has partnered with data integration agency Cognicient, to enable healthcare companies and their market research agencies to link new studies with existing data. More
Research and business intelligence firm Majestic MRSS (MMRSS) has opened a qualitative research centre in Singapore, and appointed Fatima Binti Abdul Hakim as its Facilities Manager. More
Web-based consumer researcher BuzzBack has rolled out an online concept analysis tool, through which respondents can highlight those areas of a product idea, advert, package or web site that are meaningful to them, rather than selecting from a list of predefined options. More
US-based firm Health Strategies Group has launched a suite of sales and marketing intelligence tools to help marketers with brand development, business planning and benchmarking. More
Online data collection specialist Itracks has released a new qualitative research solution that simulates in-person focus groups, using streaming video technology. More
Shopping site network Autobytel has partnered with online audience measurement specialist Aperture, to offer auto brands and content publishers insight into the intent and profile of prospective car and truck buyers. More
In the US, GfK MRI is implementing a change in its in-person, in-home consumer surveys to augment its data on readership of printed magazines with readership on every type of digital platform. More
Canadian-based mobile testing and market research community Mob4Hire has launched a rating system for 'mobile usability excellence' - focused on identifying and creating high quality mobile apps, web sites and other media. More
US semantic technology firm Attensity has extended its Attensity360 (former Biz360) social media measurement tool, to enable clients to respond to relevant Tweets, Facebook posts, review sties and blogs. More
Insight firm RONIN has expanded its medical panel offering to Latin America, through the recruitment of medical professionals in Argentina, Brazil, Chile, Columbia, Mexico and Venezuela. More
MR outsourcing firm Ugam Research Solutions has partnered with medical information provider Physicians Interactive Holdings (PIH), combining its own data collection services with PIH's panel of 170,000 US physicians. More
Online measurement specialist comScore has introduced a system for tagging mobile web and app assets, to enhance the measurement of mobile audiences worldwide. To promote the initiative, the firm has partnered with mobile analytics firm Bango. More
In the US, a group of 33 crowdsourcing companies has joined forces to create a trade organization to serve as a resource for practitioners, customers, researchers and - eventually - the 'crowd'. More
In Mexico, full-service research firm Pearson Marketing & Opinion Intelligence has developed a methodology to evaluate educational institutions including private and independent schools. More
In the US, the IAB and other trade associations are gearing up to launch a new body to be known as the Digital Advertising Alliance; and have unveiled an icon designed to reassure consumers that behavioral ad companies comply with accepted standards. More
Kantar Media has introduced DirectHEAT, a new subscription service delivering custommised multimedia ad intelligence to media sellers. More
Social media sample specialist Peanut Labs has teamed up with CivicScience, a provider of data mining and other technology, to launch Wisdom of the Web, a new tool which gradually builds a picture of respondents from answers to a number of separate short polls. More
In Taiwan, face identification and tracking technology specialist ECAFtech has launched an audience measurement solution for out-of-home (OoH) media such as digital signs, in-store product displays, kiosks and display windows. More
In the US, GfK MRI has released 'Granularity' - a system for inputting weekly, local magazine readership data into marketing mix models to determine the impact that individual advertising media has on sales. More
Behavioural targeting firm Phorm has posted a loss before tax of $15.7m (£9.8m) in the six months to the end of June, and is still using up cash reserves at $1.8m a month; but reports better than expected opt-in rates in Brazil, where its offer is nearing commercial launch. More
In the UK, The Advertising Association and Turner Media Innovations have set up a web site to help practitioners from the wider marketing community understand the ethical rules which apply to conducting research with children. More
US pharma and healthcare specialist Decision Resources has launched an interactive web-based platform that allows users to search for 'product analogues' - modified drugs based on the structure of existing medicine - and assess potential market opportunities. More
In the US, digital video recorder (DVR) solutions provider TiVo has begun a recruitment drive to increase the size of its Power||Watch consumer panel from 25,000 to 100,000 households. More
US-based NeuroFocus is to publish 'NeuroStandards', a set of principles for conducting EEG-based, full-brain measurements as part of market research studies. More
In India, healthcare panels specialist Krea has rolled out The India Field Network (IFN) - a quality control system designed to ensure selection of the most appropriate interviewer, respondent and data for each project. More
US word-of-mouth specialist Bazaarvoice has launched a solution that enables marketers to measure ROI for spend on social media, linking it to revenue and bottom line. More
NetBase - which creates tools to measure consumer opinion and behavior in social media - has joined forces with netnographer Professor Robert Kozinets to develop an online community through which market researchers can discuss and share best practices around measuring online buzz. More
BlackBerry smartphone manufacturer Research in Motion and web analytics specialist Webtrends have partnered to develop a solution which enables BlackBerry developers to add measurement options to their applications. More
US voice-of-the-customer MR firm Amplified Analytics has released a tool that it claims turns word-of-mouth (WoM) online reviews into 'sales-driving' product insight. More
Kantar has linked its Worldpanel scanned FMCG household purchase data with data from Kantar Media's TGI consumer insight survey. The resulting service, TGI Worldpanel, promises clients a detailed understanding of the link between media consumption, consumer attitudes and UK purchasing. More
US-based qual specialist Gongos Research has launched a mobile app for its iCommunities services, available for the iPhone and iPod touch, with other platforms scheduled for coverage soon. More
In the US, technology and media company Active Network has launched a panel of consumers with an active lifestyle, via an alliance with research firm Survey.com. More
UK-based supermarket Tesco is Thailand's biggest grocery chain and is now one of four companies bidding for the Thai assets of Carrefour, after the French giant took the tough decision to pull out of a number of Asian markets. In part, Tesco's success is a victory for market research. More
Nielsen has this week told clients it may widen the definition of its new Extended Screen ratings, dropping the absolute requirement that online TV programs must carry the same ads as their original broadcast. Separately, the research giant is said to be piloting a new 'GRP'-style online audience measure. More
Austin, Texas-based Kinesis Survey Technologies has launched version 3.0 of its scalable, multi-platform survey and panel management software Kinesis Panelâ„¢. More
Philippines-based firm 365Outsource has added to its range of services with the introduction of data entry outsourcing for market research and database firms. More
Twitter is planning to introduce a real-time analytics dashboard before the end of the year, according to reports. More
Minneapolis, USA-based consumer research and consultancy firm Iconoculture has launched an Indian advisory service. More
Digital media trading specialist MediaMath has partnered with Knowledge Networks company KN Dimestore to augment its digital marketing platform, TerminalOne with rich media surveys and real-time reporting. More
London-based financial services MR firm Lafferty Group has launched an office in India, and appointed Arvind Agrawal to head it up. More
Facebook is shuttering the beta version of a conversion tracking tool it launched earlier this year. The tool aimed to help marketers determine the ROI of Facebook campaigns in terms of registrations or sales resulting, but data collection will cease within the next month. More
UK-based agency BrainJuicer has formally announced 49% revenue growth to £7.2m for the first half of 2010. Operating profit was up 119%, and profit before tax 108%. More
Ad targeting firm Phorm says it is making good progress in Brazil, serving its first ads to opted-in customers of national ISP Oi, signing agreements with a number of large publishers and partner web sites, and beginning a trial of its Navegador product with phone company Telefonica. More
Business analytics firm Anametrix has announced a partnership with French IT services company Hub'Sales, offering a 'comprehensive' real-time digital measurement system covering multiple online and off-line sources. More
comScore has launched its syndicated mobile measurement service MobiLens in Japan. This is the first Asian launch for the service, which currently serves the US, the UK, France, Germany, Italy and Spain. More
comScore has launched a social media intelligence service, Social Analytix, giving clients analysis of what is being said about their brands; and announced a collaboration with Equifax company IXI to integrate financial segmentation data into products including Audience Advantage and AdEffx. More
Electronics publications and events firm EE Times Group, a subsidiary of UBM, has partnered with semiconductor MR specialist Merrill Research & Associates to launch EE Intelligence, a robust online research panel focused on electronics research. More
US-based Optimum Solutions Corporation has released FACTSâ„¢, a new version of its data capture technology solution adding features including multi-level question definition, foreign language data entry, audio coding and dynamic survey processing. More
In the US, local market consumer specialist Scarborough Research has released findings from its first phase of cell phone-only (CPO) survey data collection, which began in selected local markets one year ago. The data shows the extent to which CPO respondents 'tend to be disproportionately young and minority'. More
Media intelligence firm VMS has released the latest version of its InSight software platform, which allows users to view and analyse news and advertising content and corresponding audience data from a wide range of new and traditional media types via a single, customizable portal. More
comScore and syndicated readership specialist Print Measurement Bureau (PMB) are to launch their combined database of Canadians' media consumption and product and brand usage, next week. More
In the US, media measurement firm TRA has expanded its partnership with data giant Experian, to add auto sales data to its TV ad matching solution. More
Nielsen has developed an iPad app using audio watermarks to automatically detect and synchronize with TV programs, to serve viewers with relevant interactive content and advertisements. More
In Australia, 'people related' data specialist BinaryPlex has launched a tool to identify the value contained in Twitter conversations. More
US-based data collection specialist Western Wats has opened a new service bureau in Toronto, to provide local access to the firm's research panels. More
London-based qualitative specialist Firefish has launched a quantitative practice led by former RS Consulting MD, Neil Swan. The agency has also reported sales growth of 69% to £3.3m for the first half of the year. More
In the UK, Kantar Media has rolled out a new approach to regional readership data collection, which it says offers a 'considerable cost saving' for publishers conducting regular readership research. More
Research Panel Asia (RPA) has opened a 24-hour operations centre in the Philippines, to help accelerate project turnaround. More
Out-of-home (OoH) media agency Kinetic has formed a data consultancy division called Meta, to help clients 'unlock' and maximize the value of existing consumer information by linking data from a variety of locations and transaction types. More
Business makeover specialist Irene Jeremic has launched The Tableau, a market intelligence, business research and strategic consulting firm based in Ontario, with a focus on voice-of-consumer studies for safer consumer goods. More
Media executives Jeffrey Erb and Harold Hambrose have set up Clarity Labs, to provide eye tracking and other usability research services from facilities on both sides of the Atlantic, in Philadelphia and London. More
In New York, global brand and communications research agency Hall & Partners has launched a Shopper Insights and Shopper Engager division, headed by industry specialist Vanessa Hartnoll. More
Harris Interactive has introduced the Body Mass Index (BMI) Speciality Panel, to provide clients with information about underweight, normal weight, overweight, and obese US adults. More
MR technology and operations company Annik has extended its SurveyFlashTools (SFT) solution to enable interactive Flash elements to be added to questions in any online survey, regardless of the platform. More
Three former TNS execs - Evette Cordy, Penny Darbyshire and James Redden - have teamed up to launch a new firm based in Melbourne, Australia and rejoicing in the name of Raspberry Innovation Research + Strategy. More
US-based Peanut Labs has launched Social Media Asia Sample, which provides access to an online population of social media users in China, Japan and South Korea. More
Online panel and technology firm uSamp has reported a 167% rise in revenue for the past year, which it says was driven by an increase in use of global consumer panels and river sampling, along with growth in tracking studies following its recent acquisition of DMS Insights. More
US-based data collection firm Western Wats has launched online research panels in Germany and France. More
Management training consultancy Franklin Covey has launched a web analytics tool which measures levels of consumer trust in industries and companies, based on conversations in social media. More
Two music industry specialists, distribution agency IODA and social media analytics firm Next Big Sound (NBS) have announced a partnership to link digital sales information from online retailers with key usage metrics from social media sites such as Twitter and Last.fm. More
In the US, Sagient Research Systems has added the Thought Leader Opinions (TLO) service to its pharma and biotech analytics tool BioMedTracker, to provide subscribers with direct access to expert opinion on specific disease areas. More
In the US, ahead of the November midterm elections, mobile app developer Handmark has launched ElectionCaster, an app that delivers instant access to the latest political news and polling information. More
New York-based GfK Roper Consulting has added a visual component to its US consumer trends service GfK Roper Reports, promising an enhanced understanding of consumers' motivations and behaviors. More
US branding consultancy Siegel+Gale has partnered with neuroscience specialist NeuroCompass to pilot the use of functional magnetic resonance imaging technology (fMRI), to uncover consumer feelings about brands. More
In the US, HCD Research has launched a syndicated service to help pharma marketers qualitatively understand the sentiments of consumers and physicians towards their and their competitors' brands. More
In India, full service research agency Market Xcel has launched an omnibus, providing access to respondents in 12 cities across the country. More
Global financial services PR agency Cognito has launched a service that enables clients to monitor their media profile and compare themselves to the competition. More
US-based HCD Research has partnered with the Muhlenberg College Institute of Public Opinion (MCIPO) to measure voter sentiment in the run up to the forthcoming fall elections. More
In the UK, media communications specialist Elizabeth Filippouli has launched Global Thinkers - a branding, media intelligence and PR agency designed to help clients manage and analyse their online reputation. More
Dubai-based research firm YouGov Siraj and pan-Arab broadcaster Al Aan will work together to develop a groundbreaking survey examining the socio-economic outlook of Arab consumers via weekly and monthly polls. More
Advertising division Ipsos ASI has launched its 'Big Idea' service in the MENA region (Middle East and North Africa). More
Online marketing services firm Marvist Consulting has added social media optimization services to its existing package, which includes Internet MR. More
US and UK-based e-mail marketing firm e-Dialog has launched the 'Centre for Digital Marketing Excellence', to provide clients with primary research and analysis of global online marketing trends and consumer attitudes. More
In the US, M/A/R/C Research has partnered with sentiment analysis specialist WiseWindow to use the latter's MOBI (Mass Opinion Business Intelligence) web measurement technology. More
Healthcare data collection specialist WorldOne has opened an office in Tokyo, to be led by Katsuhiko Niga and Takahito Asano. More
Sacked Infogroup founder Vinod Gupta has formed Database101 - a new company already boasting a team of twenty-two, including seven of his former colleagues. More
Dubai-based online healthcare specialist 42 market research has expanded its services into Argentina, Colombia and Venezuela, as part of its strategy to provide access to healthcare decision-makers worldwide. More
In the US, start-up technology firm Yottaa has completed a $4m investment deal, while also unveiling a suite of free web performance analytics tools. More
Webtrends and paid search management specialist Marin Software have announced a partnership integrating elements of their technology to provide a new online marketing analysis and optimization package, Webtrends Ads. More
Semantic web startup Bueda has launched a social media marketing tool named Five, to help marketers understand conversations on social networks and then match them with people it considers most receptive to their current promotion. More
Vancouver-based InSite Information Systems Corporation has announced a new release of its on-demand, multi-channel customer data management suite, including support for mobile surveys. More
In Florida, USA, data collection firm Echo Stats has announced a new service, the Annual Benchmark Performance Framework Study. More
Canada-based online data collection specialist Itracks has teamed with web application firm MutualMind to develop social media monitoring software specifically for users in the market research industry. More
Software and panels firm GMI (Global Market Insite) has partnered with mobile engagement specialist TXT4CRM to develop a new mobile market research solution. More
LatAm and Iberia online panel specialist Netquest has launched panels in 17 Latin American countries, bringing its total number of panellists in the region to more than 300,000. More
Online panel and technology company uSamp is testing a mobile survey platform providing researchers with access to millions of users of smart phones and mobile devices, and exploiting the rise of 'check-in' location sharing for precise geographical targeting. More
Kantar Media is planning to add qualitative research to its futurePROOF quantitative study, to provide an understanding of how media behaviour changes among early adopters of the iPad. More
London-based online qualitative agency nqual has made its portfolio of research tools available to agencies on a DIY basis. More
In the US, self-service market research platform AskYourTargetMarket.com (AYTM) has added psychographic targeting to enable users to automatically pre-screen for preferred respondent characteristics, and video response surveys featuring webcam replies. More
In the US, digital video recorder solutions provider TiVo has announced plans to begin tracking how much time consumers spend watching web content through its TV sets. More
In the UK, Kantar Worldpanel has enhanced its syndicated mobile study, ComTech, adding information on usage, supplier and billing cross-referenced against the four channels of mobile, broadband, landline and pay TV. More
In New York, media giant Hearst Magazines is planning to open a mobile media development center called The App Lab, where staff will examine consumer usage of mobile devices and related platforms and applications. More
Market Insight Corporation - which captures real-time shopper preferences through its consumer web site MyProductAdvisor.com - has formed an Asian-based company, Market Insight (Asia) Limited, through which it plans to extend its services in the region. More
US public sector intelligence consultancy INPUT has released a new product, designed to analyze government suppliers and their position in the federal contracting market. More
Dutch market research agency SKIM is planning to open a new focus group facility in Rotterdam called Triggerpoint. More
UK-based online MR firm Tpoll has launched a new qualitative software tool called Tqual, developed in-house. The tool can be integrated with the company's existing survey and community platform Tquant, or used as a standalone. More
Online B2B targeting platform and ad network Bizo has announced the broad availability of its services in the UK. More
The South African Marketing Research Association (SAMRA) has launched an initiative to attract a wide range of newcomers to the industry. More
New York-based SourceMedia - which publishes The American Banker magazine - has opened a syndicated research and data unit, to operate in tandem with its existing news and analysis, events and custom media operations. More
A new iPhone app has been launched by two LSE researchers, to track how happy users are and understand how their feelings are affected by their immediate environment. More
In the UK, Opinium Research has partnered with video production firm Fovea to enable clients to test responses to corporate videos. More
In the US, web usability specialists Brian Krausz and Joe Gershenson have launched GazeHawk, a new technology firm which aims to make eye-tracking 'affordable for everyone'. More
US data collection firm Western Wats has rolled out a new sampling methodology combining its managed panel with samples from mobile phone users, phone to web recruits, social media communities and 'River' respondents. More
In South Africa, mall advertising firm Primedia Unlimited has launched an add assessment tool called 'The Dream Catcher', described as an interactive spider diagram plotting noticeability, familiarity and trust indices against various forms of media. More
Nielsen has increased the amount it wants to raise by selling stock to $2.01bn, in its initial public offering (IPO) filed with the US Securities and Exchange Commission. The firm has also added two new categories for measuring TV viewing. More
Online competitive intelligence provider Experian Hitwise has launched a new demographic segmentation tool, which enables clients to rank web sites by number of visits received from specific types of users. More
In the US, customer listening specialist Overtone has launched a social media analytics application called 'OpenMic GameVoice Interactive', which measures sentiment and extracts insights from consumer-generated text in video game communities. More
Australian market research consultancy Fiftyfive5 has appointed semiotics specialist Dr Rob Engels as a Qualitative Consultant, to help shape the firm's qual offer using semiotics, cultural trends and ethnography. More
New York-based Affinity, which specialises in syndicated print measurement, has launched an audience study which examines people's experiences with digital magazine campaigns. More
In the US, market research technology start-up Jackson Square Group (JSG) has launched a sampling subsidiary called Federated Sample, which aims to connect buyers and sellers in an integrated platform. More
In the US, clean technology market specialist Pike Research has launched a subscription-based tool that provides market intelligence and insights for companies seeking to improve the energy efficiency of their IT operations. More
The Financial Times has launched a new measure that calculates the total number of people who access paid-for FT content every day. More
In the US, marketing and comms specialist HCD Research has launched a new syndicated social monitoring service to help pharmaceutical marketers qualitatively understand consumers' and physicians' sentiment associated with their brands. More
New York-based full-service firm Target Research Group has opened a new healthcare division, headed by research veteran Heidi Balkema. More
Online specialist Michalis Michael has opened DigitalMR, an agency focusing on web-based market research, with headquarters in London, UK and Nicosia, Cyprus. More
In the UK, TNS Omnibus has launched a service to enable PRs to field questions to a nationally representative panel, along with a 'sign-posting' service to help them interpret the findings. More
In India, market research and consumer insight firm Dexterity has launched iPinion; a new app which enables panelists to participate in surveys, in-store and ethnography studies, and mystery shopps from their iPhone, iPad and iPod Touch devices. More
In the US, the Media Rating Council (MRC), marketing agency NCC Media and a group of cable, satellite and subscription TV providers are planning to develop guidelines for using set-top-box (STB) data to measure TV audiences. More
Interactive research and technology firm Vision Critical has developed a virtual retail bank environment in which to test layout concepts, the position of greeters and tellers, and to determine where best to place visual branding such as posters, signage and video screens. More
Online panel and survey technology firm Toluna has rolled out its UPS (Unified Panelist System) globally. Separately, in the US, the firm has hired Jeff Scott as President and promoted Ron Franscella to the post of Chief Revenue Officer. More
Cegedim Dendrite - the division of French pharma and healthcare data supplier Cegedim which provides CRM solutions for the life sciences industry - has partnered with competitor TAKE Solutions to expand its presence to India. More
CIMM, the coalition of US firms formed last September to promote innovation in TV and cross-platform video audience measurement, is to fund the rollout of the IPA's UK TouchPoints study in the US. It will be fielded by the Media Behavior Institute (MBI) in partnership with GfK MRI. More
Interactive research and technology firm Vision Critical has announced results for the first half of 2010. On a constant currency basis, total revenues rose 43% versus a year earlier and CEO Angus Reid says the company is 'on track to earn approximately $70 million in revenue in 2010'. More
US professional body the Advertising Research Foundation (ARF) has announced the full-time return of Bill Cook as EVP - Research and Standards. The organisation also announced it will undertake new research-on-research. More
In the US Clearspring Technologies, the company responsible for content sharing platform AddThis, has launched a new product, Audience Platform, enabling advertisers and publishers to reach audiences categorised according to their influence or intent. More
US firm Solariat has launched AdLib, a product which analyses conversations within social media and serves up information or ads based on its interpretation of the needs of participants, in real-time. More
Arbitron has revealed the cost of its various legal battles of the past two years, in a 10-Q filing for the SEC. In all, two securities law civil actions commencing in 2008, and various 'interactions' with government over the commercialization of the PPM, have cost it around $9.1m to date. More
Research and EFM software and services firm MarketTools, Inc. has released the latest version of its EFM solution, CustomerSat, which includes new listening, social media management and dashboard data sharing features. More
Professional research bodies across South America, Canada and the US have come together to establish a new pan-American research alliance, with the aim of supporting and improving the 'business and integrity' of market, opinion and social research. More
In the UK, Kantar-owned TNS-BMRB, which offers insight for government and not-for-profit clients, has launched a mixed mode research programme to prompt new thinking and best practice for tracking social trends across multiple modes of research. More
Research and Business Intelligence firm Majestic MRSS (MMRSS) has announced the opening of new full service offices in Taiwan, Hong Kong and Singapore. More
Two former employees of UK agency Holden Pearmain have launched their own company, Impact Research. Darryl Swift and Michael Brainch will focus initially on clients in the utilities, retail and FMCG sectors. More
Marketing agency JB Chicago has launched a new social networking tool called Social Mushroom, promising help with getting established on social media sites and simple measurement of the success and ROI of the resulting campaigns. More
Gary Langer, the veteran Polling Director of US broadcaster ABC, has left to run his own firm, Langer Research Associates, which will take over management of the media giant's ABC News/Washington Poll from its own News Polling Unit. More
UK-based firm The Oxford Research Agency (TORA) has changed its name to Future Thinking and opened its first office in the US under the leadership of George Ciardi, who becomes US President and Global Head of Volumetric Forecasting. More
Analytics pioneer Webtrends has launched a new real-time site customization tool which combines the functionality of its existing targeting tool Webtrends Optimize and its segmentation tool Webtrends Segments. More
Customer satisfaction measurement specialist CFI Group has partnered with Htec - a UK-based firm which provides payment and loyalty solutions - to help clients understand what drives customer behaviours and consequent financial outcomes. More
Google and In-Q-Tel, an investment vehicle which forms part of the CIA, have both been revealed as backers of Recorded Future, a company tracking and analysing Web content to report on trends and make predictions about future events. More
Australian MR pioneer Roy Morgan Research and South East Asian online audience specialist Effective Measure International have announced a strategic partnership to develop a 'totally new' Internet measurement methodology and system. More
US firm Social Agency has announced several new features for its Spredfast platform, giving social media marketers the ability to see additional detail about who is engaging with their brand online. More
Two of the research industry's top four firms, Kantar and GfK, have announced an initiative aimed at promoting and assuring online data quality. The firms will seek 'broad industry participation' in their not-for-profit consortium, the Promedius Group. More
MD Andrew Reid has left Australian music and events firm Peer Group Media after two years to head up ViziSense, the web site metrics platform being rolled out in Australia by Indian firm Komli. More
Newly announced agency BritainThinks has already hired two further team members and is looking for two more. 'Though currently working for a number of clients, the company is planning a full launch in two months' time, including product announcements, web site and central London offices. More
In the US, financial specialist Javelin Strategy & Research has announced the launch of a benchmarking service to help clients compare market share, perceptions and other key performance indicators. More
Dollars continue to chase firms launching software to measure social media and facilitate advertising on it, while MR firms in growing sectors are also targets for investment. More
New York-based Affinity, which specialises in syndicated print measurement and accountability tracking, has announced a partnership with Latin American research firm Grupo IBOPE. More
CIMM, the coalition of major US firms formed last September to investigate new ways of researching audiences in the multimedia age, is discussing the use of iPhones to collect diary-style media consumption data from a panel of around 1,000 US consumers. More
Consumer Packaged Goods specialist MMR Research Worldwide has developed 'SURF', a new range optimisation tool to help clients optimise the size and structure of their product ranges. More
PR research specialist Surge Research, Inc. has announced that its omnibus survey will now run daily. More
Panels and research technology firm Vision Critical and its public affairs practice Angus Reid Public Opinion have launched a new diagnostic approach to providing clients with a comparative view of their corporate reputation. More
UK-based healthcare research specialist Adelphi Group and German healthcare comms consultancy 'face to face GmbH' have partnered to launch a new qual and quant agency - Adelphi Germany - offering healthcare and pharma research from its base in Cologne. More
US online video analytics firm TubeMogul has launched a self-serve suite of customized video player analytics, which it claims tracks every major video player, platform and delivery method on the web. More
In the UK, specialist social media agency Yomego has launched a new tool, 'social media reputation' (SMR), which promises brands insight and analysis into their reputation across 29,000 social media channels. More
Pharma market research giant IMS Health has expanded its IMS Oncology Analyzer market measurement tool to provide anonymized patient-level information across several additional cities in China. More
US-based search and social media marketing firm Position² has launched 'Brand Monitor' - a platform that enables companies to listen to, discover, and engage with social media conversations in real time. More
US-based online qual specialist Invoke Solutions has launched 'groketeer', a new DIY survey tool which enables users to quickly generate graphs, reports and insights from raw survey data. More
In New York, Kantar Video has partnered with video technology firm Anvato, to add syndication and copyright tracking to its Videolytics online and mobile video platform. More
In the US, GfK MRI is set to roll out an enhanced Internet-based magazine optimizer, to enable media planners to calculate the potential reach of print schedules based on readership of print ads, as opposed to overall readership of magazine titles. More
In the US, ad media software and services specialist Telmar is the first firm to integrate Eyes-On Data from the Traffic Audit Bureau (TAB) into its suite of media planning tools. More
In the UK, media and communications research provider Ipsos MediaCT has partnered with qualitative media specialist Work Research to launch a qual joint venture called 'Work with Ipsos'. More
US-based customer relationship marketing agency Merkle has introduced an integrated, data-driven platform allowing marketers to use behavioral insights from social media to drive new marketing opportunities. More
In the US, The Institute for Corporate Productivity (i4cp) has launched a market research panel of HR professionals, dedicated to uncovering data about 'high-performance organizations'. More
In the US, data collection firm Western Wats has launched a research solution which combines its mobile survey platform with its panel of mobile users. More
Online healthcare and pharma market research specialist OmniPanel has expanded its operations in Latin America, with the opening of an office in São Paulo, Brazil. More
In the US, ABCi, the digital wing of the Audit Bureau of Circulations, has entered a partnership with mobile media solutions provider Handmark to provide detailed, audited mobile usage statistics for publishers and advertisers. More
In the US, Collective Intellect has unveiled a new tool, the Social CRM Insight platform. The web-based package performs automated real-time text mining and analytics of social, traditional and corporate media. More
In the US, former OTX Research executive Patrick Comer has launched a market research technology firm, Jackson Square Group (JSG). Seed financing from investment company Voodoo Ventures will be used to support growth and add new personnel. More
In India, a team of entrepreneurs have launched High Beam Global - a market research data collection and marketing consulting firm specialising in the healthcare, FMCG and technology sectors. More
Online audience specialist comScore has upgraded its Video Metrix service to split out the metrics associated with in-stream advertising videos and content videos. More
In the US, Vovici's former Chairman and CEO Dean Wiltse has set up a mobile measurement agency called Thumbspeak, to enable businesses to reach mobile audiences and gain insights from hard-to-reach consumers. More
London-based marcoms agency Engine has launched a new insight and research unit to provide clients with an analysis of why and how consumers make choices. More
GfK Consumer has rolled out its first 'Future Buy' annual study of US shopping behaviors based on a mix of research methodologies, through which it has identified a new breed of consumer known as 'XTreme Shoppers'. More
Online physician community Sermo has unveiled a new platform to provide enhanced navigation, mining and monitoring of physician dialogue. More
UK marcoms firm Brahm and sister agency swamp have re-branded as 'Brass', while unveiling a new approach as a digitally-centred marketing and insight agency. More
In the UK, Creston-owned ICM Direct has launched a new B2B and B2C tele-depth interviewing service, to complement its existing CATI quant work, its newvista online panel, and its online random sampling capabilities. More
In the UK, online custom panels specialist EasyInsites is to build and maintain a research panel consisting of members of retailer WHSmith's 'Privilege Club'. More
Minneapolis-based consumer research and trend spotting specialist Iconoculture has introduced a Consumer Advisory Service offering insights for UK-focused marketing initiatives. More
US-based Paradigm Precision Sample has completed its integration of the main panel assets of sister firm Data Innovation. More
One of the world's oldest surveys, the UK's national Census, may be axed according to comments by Cabinet Office minister Francis Maude. The March 2011 survey, for which preparations are far advanced, will still take place at an estimated cost of £482m. More
In London, former Synovate Healthcare Directors Peter Boyle and Sarah Flinn have launched a new qual and quant international healthcare data collection agency, Adept Field Solutions. More
India's plans to set up independent nationwide audience research along the lines of the UK's BARB have taken another small step forward with the formal registration of the new Broadcast Audience Research Council (BARC). More
US-based data collection agency Universal Survey and its partner Survey Healthcare have established physician and healthcare professional panels across the major European, Asian, and Russian markets, in addition to their existing US and Canadian panels. More
Panels and research technology firm Vision Critical has introduced a tool to enable researchers to measure reaction to audio and video content and create a view of which feelings are being triggered throughout the programming. More
In the US, research and market intelligence agency the Aberdeen Group has established a research partnership with the American Marketing Association (AMA) to offer members access to its twelve practices and research library 'The Vault'. More
In Australia, online media analytics firm BuzzNumbers has upgraded its Buzz platform, to help businesses track what is being said about their brand and where conversations are taking place. More
Sampling solutions specialist SSI (Survey Sampling International) has introduced a new interactive tool called SSI ClicKnowledge, designed to deliver metrics on 30 countries through colourful maps and tables. More
Ipsos and mobile data collection technology firm Techneos have partnered to develop new mobile research techniques, technologies and applications. More
Market research software provider Confirmit has launched a new SMS Survey extension, to enable users to reach more people with tailored text-based cell phone surveys. More
US-based neuromarketing agency NeuroFocus has developed the Luxury Perceptual Framework (LPF), to detect consumers' perception of what constitutes 'luxury' in terms of clients' brands, products, packaging, in-store marketing, advertising and customer service. More
In the US, knowledge marketplace Maven Research has completed a $1m seed financing round, which it will use to expand its 'real time' research and micro-consulting platform. More
US multi-screen measurement specialist Rentrak has partnered with consumer data giant Experian Simmons to add behavioral data to its TV Essentials and StationView Essentials set-top-box (STB) research tools. More
In the US, social media monitoring specialist beRelevant has introduced a market research service to extract and prioritize the collective knowledge of large numbers of people. More
Marketing group STW Communications has formed a joint venture with field marketing specialist Smollan Group to conduct mystery shopping and customer auditing activities in Australia and New Zealand. More
In the UK, full-service marketing and management consultancy Realia has opened a dedicated research business to provide marketers with evidence-based decision support. The unit is headed by former IFF Director Sue Burden. More
London-based Purple Market Research has introduced a new suite of customised research and consultancy services to help clients monitor the behaviour and views of consumers and businesses on green issues. More
Nielsen has told clients it will bring back its 'live-only' television ratings, dropped in April in favour of a measurement combining live and time-shifted viewing. The company says it has not changed its view that live/same day is a better measure, but can now offer both due to increased data capacity. More
In the UK, Eventus Software Directors Cathrene Rowell and Kevin Simpson have set up a new company, CaKe Research, to offer both platform-only and full-service online qualitative research services. More
Technology consulting firm Yankee Group has announced a significant expansion of its forecasting offer; a major initiative to publish documentation on its methodology and assumptions; and the addition of seven new analysts to its research team. More
In the UK, the Young People's Learning Agency (YPLA) has partnered with Opinionpanel Research to provide a new research resource, 'The Learner Panel', offering cost effective high quality access to those in various forms of Further Education. More
MR and Enterprise Feedback Management firm MarketTools, Inc. has announced the integration of its Zoomerang online survey tool with Facebook and Twitter. More
Vodafone Romania has added a quant research capability to its mobile advertising service AdPlus. More
In the US, Ipsos has launched the Open Thinking Exchange - a new organization dedicated to 'opening the exchange of ideas and information between marketers and their consumers'. More
In the US, The Planning Shop International (TPSi) has launched a new Oncology Business Unit (OBU), staffed by a team of market research professionals who are specialists in both the oncology therapeutic area and its associated brands. More
WPP-owned Kantar Media has released 'Connect', a new solution that integrates a publisher's own web site metrics with survey data, to create a single-source database that links online behaviour to the attitudes that drive it. More
In the UK, Harris Interactive has launched a new approach to analysing the way people make purchase decisions across a wide range of products and service categories. More
In the US, employee assessment firm Profiles International has launched a new division to gather insight and opinions from staff, and gain a picture of what businesses need to do to solve their 'people problems'. More
UK-based digital MR specialist eDigitalResearch has rolled out eConceptTest - a suite of research methodologies designed to help marketers test their latest idea, service or product on the general public. More
US-based social software developer Mzinga has updated its flagship product OmniSocial, so that it can be integrated into social web platforms including Facebook. More
Nielsen has been reappointed as New Zealand's supplier of television audience measurement (TAM) services, winning an eight-year contract from SKY, TVNZ and TVWorks. More
UK audience measurement body BARB (The Broadcasters' Audience Research Board) has announced it will test a new meter which promises measurement of television viewed via a PC or laptop. More
In the US, ClearSight Interactive has announced the launch of ClearProfile, an audience targeting suite based on billed as the first of its kind. More
In the US, Qmarkets.net, a provider of prediction markets software, has received government funding for the development of its second generation collective forecasting platform, due for release in August. More
Kantar Video has announced a number of senior hires in preparation for the global rollout of its Videolytics online and mobile video syndication, tracking and optimization platform. More
Mediabrands, part of marketing services giant Interpublic Group, is launching a specialist shopper marketing agency, ShelfLife, to be headed by John Ross, currently President of the IPG Emerging Media Lab. More
UK-based mobile research technology firm OnePoint Surveys has introduced a voice messaging option. More
In the US, a new consultancy is offering a range of help for entrepreneurs from market assessment through development expertise to investment. Vydrogen will focus on leading-edge business ventures with high growth potential. More
Buenos Aires, Argentina-based Livra Panels has launched an iPhone application which gives respondents another way to participate in its online community. More
Social media sampling provider Peanut Labs has announced two new online panels, for Italy and Spain. Each will profile an extensive online population of social media users. More
Are mobile surveys more intrusive? Will ICE change the face of online panels? Why don't we entirely trust Neuroscience? And should we now be a bit less worried about Google? From today, join the debate on the big issues in our MRT section. More
Two US-based supply chain consultancies, Armstrong & Associates, Inc. and Chainalytics LLC, have announced a multi-year collaboration to develop Model-Based Benchmarking (MBBC) services for third-party logistics providers (3PLs). More
Mobile survey technology provider Techneos Systems has announced a new release of its SODA mobile survey platform, offering expanded data capture, editing and engagement features. More
Following the recent appointment of new CEO Basil Bennett, online qual specialist Invoke Solutions is dividing its business into two units - the first specializing in concept analysis and the second focusing on analytics capabilities. More
In New York, media measurement firm TRA has signed an agreement to license technology from marketing ROI specialist Media Trust, in order to enhance its Media TRAnalytics system, which matches household TV consumption and purchase data. More
In Hamburg, Germany, researchers Dr Felix Eggers and Björn Goerke have set up QLT insights, which will use technology to standardize research processes, while also offering configurable DIY survey tools. More
In South Africa, satellite television operator MultiChoice is launching a TV audience measurement device, to complement the TAMS data collected by the peoplemeter system of the South Africa Advertising Research Foundation (SAARF). More
Global brand and communications research agency Hall & Partners has rolled outs its Engager tool in the US. The service measures how people think and feel about brands, and how they engage with them. More
Market research software provider Confirmit has partnered with technology specialist Annik to embed Flash components into its survey software. More
Eyetracking pioneer Tobii Technology has announced the launch of Tobii Glassesâ„¢, which the firm says look and feel like modern eyewear, allowing subjects to walk around freely collect eyetracking data in 'mobile, natural settings'. More
US firms MSW Research and Loop Analytics have announced a strategic partnership with the formation of msw loop - mobile strategy & insights, which will offer research, strategy, applications and advertising solutions for smart phones and mobile devices. More
US-based InsightExpress has partnered with earned media measurement and monetization specialist Meteor Solutions, to offer insights into online advertising performance among influential brand advocates. More
Arbitron has announced the PPM 360, which extends the technology of its Portable People Meter onto a wireless platform, heralding 'a new generation of audience measurement'. More
WPP is backing a 'hybrid' start-up ad agency, True Worldwide, which places 'a better understanding of consumers and their behavior' at the heart of its strategy. The ambitious new firm has reportedly been in talks with Kantar about linking its new technology with more traditional research tools. More
Online targeting exchange provider eXelate has launched a private marketplace offering, known as teXi:PM, which will enable publishers to deal exclusively and directly with buyers including agencies, OEMs and direct advertisers. More
Marketing automation firm Genius.com has been granted a U.S. Patent Office Notice of Allowance for its 'deep clickflow' tracking server technology, which enables web site visitor tracking with minimal set-up effort; and for associated dynamic content insertion technology. More
In the US, DePaul University has added the nation's first Masters of Science in Predictive Analytics to its curriculum, while partnering with IBM to open an analytics center focused on providing students with hands-on experience and real-world knowledge. More
US video ad network BrightRoll has unveiled a new reporting suite that offers a means to measure the ROI on their online video campaigns, using measurement and analytics tools from research partners including comScore, Nielsen, Vizu and InsightExpress. More
US-based marketing tech firm Lotame has extended its partnership with semantic web service OpenAmplify to improve advertisers' ability to target web audiences according to the sentiments expressed by content creators. More
In the US, a team of consumer marketers and market researchers have launched skuuber.com; a DIY online tool to aid consumer product market analysis. More
In the US, online behaviour measurement firm Compete has revamped its Referral Analytics digital intelligence tool, to help clients uncover how a competitor or partner web site is acquiring users, monitor changes in its strategy, and adjust their own marketing accordingly. More
In the UK, Cranfield University and communications research agency MESH are to collaborate on the development of a suite of analytics tools, assisted by a government 'Knowledge Transfer Partnership' (KTP) grant. More
Florida-based market research consultancy Echo Stats has created a new product development division, led by Elizabeth Wallings who has been promoted to the position of Director of New Product Development. More
Synovate has launched a new research system offering clients a better understanding of customer experiences, attitudes and behaviours. More
Ipsos OTX MediaCT has teamed up with media firm Future US to create a microsite which offers marketers and consumers insight into the purchasing behaviour and gameplay habits of gamers across the US. More
In London, survey software firm Merlinco has launched 'MORE', an online tool for analyzing and distributing market research survey findings. More
US customer satisfaction measurement firm ForeSee Results has introduced a tool to enable clients to understand the impact of their social media marketing on revenue. More
In the UK, WPP-owned Kantar Media has developed a predictive tool to provide insights into how consumers will react to newspapers introducing paywalls on their web sites. More
Nielsen and management consultancy McKinsey have formed a joint venture - NM Incite - to help companies use social media intelligence to drive business performance. More
Forrester Research has extended its Latin American Consumer Technographics survey, to offer insights into how technology affects the way consumers select, purchase, use and communicate about products in Brazil and Mexico. More
US survey software and panel management specialist Kinesis Survey Technologies has launched an application to enable market researchers to monitor projects through touchscreen mobile phones. More
In the US, 20|20 Technology - a division of 20|20 Research - has introduced a solution that allows researchers to conduct in-depth qual research on selected quant survey participants. More
In the US, the Shot Spirits Corporation has launched a hospitality industry tool which provides market level competitive benchmarking information for restaurants, bars and hotels. More
A number of leading panel firms have joined with MR technology firm Imperium, to launch an industry-wide user group focused on driving optimal sample quality. More
Finnish mobile analytics firm Zokem has raised 2m Euros ($2.4m) in equity funding, which it plans to use for 'aggressive global expansion'. More
In the US, Advanced Ecommerce Research Systems (Advanced) has expanded its eBay market research solution Terapeak to encompass analysis of activity taking place through PayPal. More
US research technology specialist Nimbus has added brainwave measurement to its virtual shopping and eye-tracking tool, to capture consumers' responses at the subconscious level. More
US MR and consultancy agency Bellomy Research Inc (BRI) has released an iPhone app which enables members of its private market research online communities (MROCs) to browse and immediately respond to the most recent forum topics. More
US social network marketing agency LiveWorld has rolled out a survey application to enable brands to crowdsource ideas on Facebook. More
Sony Computer Science Laboratories (Sony CSL) has developed a prototype eye tracking and recording device which can capture everything a user sees. More
In the US and UK, Aegis Media has launched a sports sponsorship and lifestyle marketing agency called Team Epic, which combines its Velocity Sports & Entertainment and Vivid Marketing agencies, with the research capabilities of Sponsorship Research International (SRi). More
NeuroFocus has introduced what it describes as 'breakthrough 3D virtual store technology', to enable companies to test product designs, packaging and entire store layouts in three dimensions. More
US-based media measurement firm TRA has been granted a US patent for its Media TRAnalytics platform, which helps TV networks, agencies and advertisers match the ads households receive with the products they buy. More
In Sri Lanka, market research off-shoring firm Lasir has launched a conjoint analysis package that allows researchers to design experiments with a 'virtually unlimited' number of factors and levels. More
TV ratings body TAM Ireland is to expand the size of its television audience measurement panel, while introducing the ability to track time shifted viewing (TSV) - a move which it says makes Ireland among the earliest countries to measure such trends in viewing behaviour. More
In the US, SymphonyIRI has integrated EmSense's neuromeasurement headsets with its BehaviorScan service, to quantify shoppers' emotional and cognitive responses to new products and ad campaigns. More
In a move sure to delight creative purists, entertainment research specialist Ipsos OTX MediaCT has opened a 'Script Evaluation Division' within its Worldwide Motion Picture Group, to assess the potential playability and marketability of films at the script stage. More
Harris Interactive has gone live with its 'Research Lifestreaming' platform, which aims to provide a 360-degree view of panellists by linking the information they post online with survey responses and behavioral data. More
Nielsen is to track South African consumers' lifestyle habits and engagement during the imminent World Cup, using BlackBerry devices. Participants will compile mobile diaries including photos and captions, giving a detailed picture of their movements and interaction with the tournament. More
In the US, telecoms specialists Pyramid Research and sister firm Heavy Reading have partnered with broadband wireless market research firm Wireless 20/20 to roll out a suite of services for clients planning to launch 4G wireless networks and mobile broadband services. More
In the US, Copernicus Marketing Consulting and Research has introduced a 'digitally enhanced' approach to market segmentation that it claims will help marketers understand and react to the digital behaviors of buyers in their category or industry. More
Industry association IAB Europe has partnered with Google to launch a new tool which provides agencies and advertisers with consumer information across 27 countries and 36 product categories. More
Survey Sampling International (SSI) has launched a new online consumer panel in New Zealand. The panel is expected to grow to 50,000 members in its first 6 months. More
Market research networking group The Research Club is to host its inaugural US event in New York on Thursday 17 June; a week after its debut in Italy. More
Consumer goods giant Procter & Gamble (P&G) has partnered with eye tracking technology firm Tobii Technology to collaborate on product innovations and conduct package and shelf testing on a global basis. More
In the US, Spanish Broadcasting System (SBS) and ratings giant Arbitron have entered into a settlement agreement following their dispute about the latter's PPM (Portable People Meter), which SBS claimed was undercounting its ethnic minority listeners. More
US mobile technology firm Cloud Mobile Forms has adapted its eSurvey tool to run market research via Blackberry smartphones. More
MR technology firms Insight Marketing Systems (IMS) in Australia and MarketSight in the US have partnered to offer a solution which enables research buyers to securely access and analyse research results online, and share them with internal stakeholders. More
Ipsos has rolled out its Social Research Institute globally, to provide clients with an international understanding of social policy and research methods, while drawing on the firm's extensive knowledge of social research conducted in the 64 countries where it has offices. More
Babette van der Kloet and Vandi Hill have launched a full service qual and quant market research firm called Ricochet Research, based in Nairobi, Kenya, which will offer services across the entire African continent. More
London-based online sampling and data collection specialist Research Now has launched a tool to enable clients to track online advertising campaigns. More
In the US, interactive television firm FourthWall Media has launched a media measurement unit, and appointed Nielsen Media Research veteran Bill Feininger to lead the initiative. More
In the UK, relationship marketing firm HS&P Group has merged its various divisions - Crayon, HS&P, Legends and the Loyalty Practice - into one agency which will focus on consumer insights, creativity and accountability. More
Global information giant Experian has partnered with targeted ad tracking software developer INVIDI, to provide consumer segmentation across traditional and digital media for advertisers, TV networks and multichannel TV distributors. More
Global MR and intelligence specialist SIS International Research has rolled out its company data services in China, to provide information on industry segments and specific target companies across the region. More
In London, Synovate has revealed more information about the launch of its 'Digital Centre of Excellence' which will specialise in understanding and measuring the effectiveness of brands' advertising and communications through digital media. More
Hampshire, UK-based online MR firm eDigitalResearch has announced the launch of HUB, a new insight and analysis tool. In addition, the firm reports six new appointments, expanded office premises and a 25% growth in sales. More
Business media and information company Red 7 Media has launched a research and consulting practice for the global event, trade show and media industries, and appointed Michael Hughes, former VP of Research and Consulting at Tradeshow Week, to head it up. More
Online measurement firm comScore has announced the introduction of AdEffx Smart Control, billed as a dramatic advance in the accuracy and scope of digital advertising assessment tools. More
US-based Media Economics Group has launched ColombiaWebMonitor, billed as the country's first online advertising monitor, with the help of partners Havas Digital (part of Havas Media Group) and media research organization ACIM (Asociacion Colombiana de Investigacion de Medios). More
US-based online customer acquisition consultancy QualityHealth has formed a Marketing Strategy and Product Innovation team, hiring four senior execs. The new team wil broaden the firm's range of solutions for healthcare marketers. More
Online analytics firm Omniture has launched its social media display advertising solution, SearchCenter Plus, which allows marketers to measure, manage and optimize targeted display advertising buys on Facebook. It also released EMEA results from a survey of marketers' new media usage and ROI capability. More
UK-based MR software firm Cobalt-Sky has announced a new system for the display of surveys, promising a 'new visual survey experience' based on an easy to use survey interface that overlays SPSS web survey software. More
Sybase, Inc. has announced a new release of its Sybase IQ analytics server, offering full text search, query federation and web-enabled analytics. The product promises to help companies unlock the unstructured information held in everything from e-mail to contact-center notes to news articles and social media. More
GfK subsidiary Starch Advertising Research has announced an enhancement to its database of print advertisements. Tens of thousands of ads are being categorised according to their content, to enable clients to analyse the success of specific creative elements. More
IBM has announced new services and products to help companies analyze what it calls 'Big Data'. Grouped under the brand name of 'BigInsights' and part of the IBM Info Sphere offering, the services use open source technology Apache Hadoop to tackle datasets too large for normal analysis. More
UK newspaper the Financial Times has become the first national daily to opt out of the online circulation analysis of the Audit Bureau of Circulations (ABCe). The FT says volume traffic measures have become 'less relevant to its advertisers and clients'. More
Social media sample provider Peanut Labs has launched a sample for France, profiling users from an online population of over 3 million unique individuals; and says it will shortly roll out its Social Media Gamers Sample in the country. More
UK-based EasyInsites has announced the availability of a panel of viewers of breakfast television station GMTV on its Cint panel exchange (CPX). More
Synovate has established a Qualitative Business Unit in South Africa, headed by newly appointed Qualitative Director, Maree Fouché. More
India has a new specialist mystery shopping company, Startex India, formed by partners Market Xcel Data Matrix Pvt. Ltd. and Emirates-based Startex Marketing Services. More
Researchers at The Hebrew University in Jerusalem have devised an algorithm that recognises sarcasm in text - potentially vital to companies analysing online sentiment in social media and other sources. More
Online software and services firm Revelation has announced the beta release of an iPhone app, 'Revelation Mobile', which promises to capture and record consumer behavior in real time. More
US-based Airlines Reporting Corporation (ARC) has launched a research tool which links purchaser point-of-sale with passenger itinerary and demographic data. DataXpert Market Locator aims to help airports and airlines with their consumer targeting. More
Millward Brown has announced plans to extend its collaboration with Scangroup Limited and open a West African hub office in Accra, Ghana, in June. More
US market research association CASRO has formed a subsidiary called the CASRO Institute for Research Quality (CIRQ) to provide assessment and certification services to North American research firms looking for international MR standards ISO 20252 and ISO 26362. More
In the UK, the Crown Prosecution Service (CPS) is investigating if it has a case to take BT to court over its trials of Phorm software, which it used in 2007 to serve personalised ads to tens of thousands of customers without their consent. More
In the US, Sands Research claims to have made a 'neuromarketing breakthrough', which will enable it to use high-density EEG sensors to capture brainwave activity across the full brain at 10,000 times a second per sensor. More
In the UK, reputation analyst Alva has launched a range of services designed to enable automotive manufacturers and retailers to understand how their reputation is impacted by conversations taking place in social media. Other sectors are slated to follow. More
UK researchers James Lovett and Mark Pugh have launched Immerse, an agency promising a 'refreshing & rejuvenated approach to the traditional client-agency relationship'. More
In the US, the Advertising Research Foundation (ARF) has launched a new initiative, the 'Research Transformation Super Council', with a remit to define and shape the next generation of strategic research. More
Process efficiency specialist OpenConnect and media analytics firm the Global Language Monitor (GLM) have teamed up to launch the Healthcare NarrativeTracker Indexâ„¢ (NTI), which will use social media-based monitoring to better understand the issues driving healthcare reform. More
In the US, C&R Research's YouthBeat lifestyle report has been repositioned as a subscription service, with several new features including data analysis and answers to specific questions relating to the data. More
In the UK, the Financial Times (FT) has launched a model that measures the number of people who read its news in print and online, which it is hoping to roll out across the newspaper industry. More
In the US, outsourced sales and marketing specialist MarketStar and retail MR agency The NPD Group have partnered to launch a product to determine the most efficient marketing programs to grow retail presence. More
In the US, boutique social media marketing research firm Conversition Strategies has teamed up with sample specialist Peanut Labs to launch a tool which enables researchers to scientifically measure opinions registered in social media. More
Global information services giant Experian is divesting part of its UK database marketing activities to form a new consumer and media insight business with its client British Sky Broadcasting (Sky). Terms have not been disclosed. More
In the US, two former Harris Interactive executives have launched an online 'omnibus-only' consulting and research firm called VeraQuest. More
WPP-owned Kantar has introduced a suite of video measurement and tracking tools, rolling out three new initiatives. More
Marketing Sciences has joined forces with sister agency ICM to launch a new qualitative research service called 'Inspired'. More
UK-based agency 2CV has launched a new team called 'Bloke', to analyze the 30-50 year old male demographic group of what it describes as 'powerful decision-makers'. More
In the US, brand research specialist Millward Brown has partnered with digital video recorder (DVR) firm TiVo to enable its clients to better understand the TV viewing behaviour of their target audiences. More
In Sydney, two former Directors of The Leading Edge have set up Fiftyfive5, a market research consultancy focused on helping clients' to deliver growth from their investment in insights. More
In New York, ad pre-testing specialist Ipsos ASI has launched a solution aimed at helping marketers, brand managers and advertisers identify and develop the 'one big idea' which defines their brand in the mind of consumers. More
In the US, marketRx co-founders Jassi and Navi Chadha have closed a $2.5m investment deal to fund the creation of Axtria, a firm which offers analytics technology and services tailored to each client's specific business need. More
Nielsen has added mobile Internet audience measurement to its Australian market intelligence service, a 'world first' in online audience measurement methodology according to the measurement giant. More
In Canada Tony Chapman, founder and head of creative agency Capital C, is to launch a 'one-stop global market research and product development firm'. Launch Labs will merge private, public and academic sector expertise to strengthen the country's place in the digital revolution. More
US consumer researcher Experian Simmons has announced a strategic alliance with syndicated print measurement specialist Affinity LLC, and the launch of a syndicated print planning tool. More
Recently launched research panel provider krea has partnered with sample marketplace firm Cint to recruit new panels and increase the overall sample available to clients across India. More
In the UK, market research industry veteran Chris Brookes has set up a new consultancy, specialising in conducting research for start-up businesses. More
Out-of-home (OoH) media agency Kinetic has formed a new think tank which will explore the impact of changing consumer behaviour, technology and data on the future of communications and commerce. More
UK-based data integration agency Cognicient has launched a system offering 'business intelligence for surveys', which enables companies to view the insights gathered from their research in a single interface. More
In the US, travel industry research specialist PhoCusWright Inc has initiated its largest expansion since the company was formed in 1994 - with the launch of an education and training division, and a new research subscription service, as well as the appointment of 12 new staff. More
Barcelona-based online panel specialist Netquest has opened a new office in São Paulo, Brazil, to offer panels and advanced survey tools to local clients. More
In the US, real-time analytics firm Truviso has unveiled a solution designed to track and gain insight into the behaviour of individual web site visitors, and generate additional revenue from existing customers. More
UK-based insight consultancy Truth has opened its first overseas office, in New York, and appointed brand strategy expert Gayle Moberg to head the operation. More
Former Forrester exec Bruce Temkin has left to set up his own consultancy, the Temkin Group, which aims to help companies become more customer-centric. More
Harris Interactive has launched an insight tool which it claims analyses the relationship between the TV programs viewers watch and the brands they buy. More
US-based provider Gongos Research has added a fourth team to its Research Group. The eight-strong 'Financial & Diversified' team will be led by Katherine Ephlin will focus on a number of clients in the banking and financial services industries, including U.S. Bank and Visa. More
MR software firm Kinesis Survey Technologies LLC has announced a partnership with interactive voice response (IVR) specialist CMS Research. More
UK field and facility provider Viewpoint Field Services Ltd has opened new focus group studio facilities on London's South Bank. More
Indian marketing research firm IMRS Advisory has partnered with market research agency BMI Research of Southeast Asia to launch a new firm called AZ Research Partners, which will offer a wide range of research related services across the region. More
In the US, interactive marketing software developer Arkayne has launched the open beta version of a solution designed to evaluate how a company's web site and other online content performs with a targeted audience, and against competitor sites. More
In Hong Kong, two former TNS Directors have launched Radar Global, a new 'services only' agency which provides multi-country project management and data collection services across Asia Pacific and beyond. More
Nielsen has released initial findings from its China 'Three Screen Report', which aims to provide insights into how Chinese consumers are using TV, Internet and mobile platforms. More
US web analytics firm Coremetrics has updated its platform to include real-time data, mobile access and collaboration tools designed to help businesses respond rapidly to market opportunities. More
In the UK, marcoms giant WPP has developed a dashboard which combines media spend and performance data from its GroupM media arm with research from insight division Kantar, together with information on social media content, web analytics and client CRM data. More
Nielsen has launched a global Research and Development program in China, focusing on market research technologies and methodologies. The firm says this initiative will become its most important R&D program outside the US home market. More
Synovate has launched a new syndicated media study of 68,000 consumers across 66 cities and rural areas in mainland China. The study has been designed to gain a deeper understanding of the lifestyle, spending and media habits of today's Chinese citizens. More
In the US, data collection and online panel firm Focus Pointe Global (FPG) has partnered with drug safety service iGuard.org to launch the FPG Patient Panel, which will provide access to consumers for research specific to particular medications and chronic conditions. More
In the US, retail consulting firm Urban Science has launched AutoClarity, a forecasting tool that uses the collective intelligence gathered from auto dealership staff to guide decisions on new-vehicle sales and incentives. More
UK brand communication research consultancy i to i research has rolled out a new tool called iCITE, to track brands and issues online. More
In the US, the Audit Bureau of Circulations' interactive unit ABCi has teamed with California-based Verve Wireless to audit newspaper content, to provide publishers and advertisers with independently verified mobile usage data generated from apps, e-readers and mobile browsers. More
UK-based custom panels specialist Verve has launched a solution to enable clients to create short-term, closed branded panels or communities with their customers, to meet a specific research project objective. More
In China, auto marketing specialist Sinotrust has set up a new department to offer data and intelligence services to vehicle manufacturers throughout the region. More
Sports broadcasting network Eurosport has launched a new TV audience measurement system, while claiming to be the first media owner to offer a pan-European audience panel. The firm has also introduced a new system to measure mobile Internet and mobile consumption. More
Panel provider and research outsourcing firm Pulse Group has opened a specialist Healthcare and Automotive practice, providing online panels, CATI and full-service offerings across Asia. More
Internet and mobile technology firm Presenter has launched an opinion poll as a platform through which physicians in China can voice their opinions. More
In the UK, LibDem leader Nick Clegg was seen as being the 'most persuasive' of the three party leaders, in last night's televised Leader Debate, according to feedback from the 'MESH Election Experience Monitor'. More
In the UK, text mining specialist Linguamatics is using natural language processing technology to analyse general election-related tweets and group those with the same meaning. More
Weather stations in Hell registered a rapid drop in temperatures today and cows dug out the return portions of their travel tickets as Arbitron reported it had settled its dispute with the PPM Coalition over claims of undercounting minority listeners. The firm also published solid financials. More
In the UK, GfK, Ipsos MORI, Kantar, Synovate and TNS have sponsored the launch of an online service, which allows developers and users of market research software to test that all exports they create are compliant with the Triple-S data standard. More
Brand and communications research agency Hall & Partners has rolled out its Engager tool, which measures how people think and feel - both consciously and unconsciously - about brands, and how they engage with them. More
In the US, market and employee research firm ORC has added a 'five-star ratings' system to its CityMARKS city measurement tool, to enable local governments to understand how their city or town meets its citizens' expectations. More
Individuals' exposure to media matching their unconscious 'visual desires' triggers something akin to love at first sight and stirs a 'buying instinct' within them, according to results published by specialist consultancy Visual Targeting. More
Joey Harmon, the former COO and one of the founders of Datascension, has set up a new data collection firm called Harmon Research Group. More
In Cyprus, Raoufeh Kemal has launched Insight Scouts; a full-service boutique market research agency working across the Middle East, North Africa and Central/Eastern Europe. More
Online audience specialist comScore and the Print Measurement Bureau (PMB) are working together on a tool linking Canadians' online media habits with print readership and other media consumption, product and brand usage and demographic information. More
In the UK, medical market research fieldwork agency Gillian Kenny Associates (GKA) has launched a suite of qual online research tools, which bring researcher and respondent together via online focus groups, depth interviews and bulletin boards. More
Cint has launched Sample Direct, a service promising those doing their own online research 'access to quality panels of consumers at the click of a button' and offering fully automated sampling and send-out procedures. More
Online MR services provider Crowd Science has launched Campaign Profiler, which it says 'redefines online ad research' by allowing clients to perform unlimited numbers of campaign research studies for a flat fee of $5,000 per month. More
Online targeting specialist [x+1] has announced a partnership with ad effectiveness measurement firm KN Dimestore, to offer marketers the ability to adjust offers and media based in real-time according to consumer feedback. More
Last night, researchers in the UK were busy conducting instant polls to track response to the nation's first televised leader debate, which drew 9.4 million viewers. More
In the US, Nielsen has partnered with word of mouth (WOM) specialist Bazaarvoice to integrate the latter's consumer ratings and reviews into its BuzzMetrics dashboard. More
Former Synovate Director Dr Neil Gains has launched a market research consultancy, Tapestry Works, in Singapore, to service organisations across Asia. More
Tokyo-based online sampling and data collection firm AIP Corporation has launched proprietary, research-only online panels in India and Vietnam. More
Insight consultancy Nunwood has launched an outcomes focused customer experience management (CEM) service, which combines multi-channel insight with advanced analytics to enable clients to forecast financial paybacks from performance changes. More
In the US, auto research specialist JD Power and Associates has launched a social media 'listening' platform specifically for the vehicle manufacturing industry. More
According to a filing lodged with the New York Supreme Court, Spanish Broadcasting System (SBS) and ratings giant Arbitron are working towards a truce regarding their PPM legal dispute. More
The founders of US-based market research agency Iconoculture have left to launch a new firm which will study consumer trends in those countries that make up the G-20. More
In the UK, Ipsos MediaCT - Ipsos MORI's media, content and technology division - has commenced a field test of MediaCell, its mobile radio audience measurement system. More
Analytics firm ClickFox has launched a research service to map customer experience and identify the greatest opportunity for service improvement. More
Canadian-based mobile testing and market research community Mob4Hire has launched Version 4.0 of its crowd sourcing platform, with new services including automatic sign-up and login with Facebook Connect, and improved integration of data collection. More
In the US, auto giant Ford has launched an interactive portal, which it claims 'goes beyond traditional consumer market research, studies and focus groups'. More
In the UK, ITV News at Ten has partnered with polling firm ComRes to provide viewers with instant analysis of the impact that Gordon Brown, David Cameron and Nick Clegg make on the electorate during their forthcoming TV debates. More
US-based web analytics firm Omniture has added new analytics capabilities to its Online Marketing Suite, to enable clients to measure and optimize traffic and activity on the Apple iPad. More
US-based consumer research agency Iconoculture has partnered with Swedish market research technology provider Dapresy to drive a study of values and lifestyle trends across 17 countries in North and South America, Europe and Asia. More
In the UK, software firm Citrus Technology has updated its Citrus Replay data analysis tool to build and maintain a historical record of data changes and results. More
MR technology and operations company Annik has launched SurveyFlashTools, a set of products allowing clients to quickly and easily add Flash components into their surveys. More
Canada-based custom panels and interactive research firm Vision Critical has announced two senior promotions within its Retail practice. Janet Lazaris has added the title of EVP to that of MD of the practice, while Dara St. Louis becomes SVP. More
Pharma researcher AlphaDetail has announced the launch of RapidRecruit, a unit offering an expanded version of its healthcare field and tab services for MR companies. More
In the US, the Audit Bureau of Circulations (ABC) has partnered with media research agency American Opinion Research (AOR) to introduce a new readership service that enables small to midsize newspapers to participate in audited readership studies. More
In Germany, researcher Thomas Krüger and social networking entrepreneur Oliver Skopec have set up the Berlin Institute for Innovation Research (BIFI), to use social media and trends research to support product innovation. More
US IT market research specialist IntelliClear has launched nine new technology research panels, comprising IT decision makers across all business sizes and sectors, as well as consumers. More
Video analytics firm Visible Measures has incorporated HTML5 video measurement into its existing services, to enable analysis of video content and ads consumed on next-generation mobile devices such as Apple's iPad, iPhone and iPod Touch. More
US-based social community software provider Passenger has set up a Channel Partner Program to enable marketing and market research agencies to use its technology to create their own social media tools for gathering real-time consumer insight. More
Online panel specialist Research Now has launched a new B2B and Affluent Consumer research panel in Spain, where it has also partnered with Iberia Airlines to offer Iberia Plus members the ability to earn points in exchange for sharing their opinions. More
Entertainment broadcast production firm FremantleMedia - which holds the rights to Simon Cowell's X Factor - has rolled out its iCount TV viewer research panel in Germany, under the name of UFA Medienexperten. More
Nielsen has rolled out its television audience measurement system in Puerto Rico, adding to the more than 30 markets where it already provides TV ratings. More
Web analytics firm Webtrends has added a new segmentation tool to its 'Visitor Data Mart' product. It will enable marketers to pull data from web sites, social networks and e-mail campaigns, and profile individual customers in near real-time. More
Healthcare-focused consultancy Kantar Health has developed a new framework to help clients identify the optimal positioning for a new product, or to reposition an existing brand. More
Just a year after joining Aegis-owned media agency Carat, media research veteran Theresa LaMontagne has moved to WPP-owned rival Mediaedge:cia (MEC), to launch an integrated Analytics and Insight practice in North America. More
Online audience specialist comScore has launched its online video measurement service in Australia, China, Hong Kong, Japan, Malaysia and Singapore. More
LGBT specialist Out Now has rolled out its new global 2010 study across the US and Canadian markets. More
In the US, Nielsen is to eliminate live-only TV ratings, and has confirmed it will be introducing major changes to the way it calculates national ratings, including adding duplicate viewing to program telecasts. More
In the US, Spanish Broadcasting System (SBS) has again pulled the encoders for Aribtron's PPM (Portable People Meter) system, after The New York Supreme Court lifted the temporary restraining order that had required it to continue. More
Online panels and software firm Toluna has announced the US launch of Panel Portal, the firm's custom panel technology. More
In the UK, political polling group Tweetminster is analysing around two million Tweets, as part of an experiment to determine whether activity on Twitter correlates to electoral success in May's general election. More
In the UK, software provider Alterian has launched WebJourney, a web behaviour analytics solution which provides information on individual visitors' interactions with content on an organisation's site. More
In the US, direct marketing agency Media Horizons has formed a new Data and Analytics Group and promoted former Account Director Rick Child to head the division. More
In the US, Target Latino - a Hispanic and Latino consumer marketing firm - has launched a multicultural social media monitoring tool that scans the Internet for relevant results and automatically analyzes sentiment in English, Spanish and Portuguese. More
Data giant Infogroup has launched a suite of products for social media listening and monitoring; it will also offer consulting and campaign management for social media, and development of iPhone apps and widgets. More
Harris Interactive's 89-year-old founder Louis Harris has returned to the firm after an absence of nearly 20 years, to develop an innovative series of polls reflecting his views on changes in America's current political environment. More
Retail market intelligence giant SymphonyIRI has launched a web-based solution designed to provide CPG clients with a 360-degree view of their brand performance against past marketing plans. More
The U.S. Postal Service (USPS) has recently launched a new measurement system, Customer Experience Measurement (CEM), which replaces a system in use since the early 1990s. More
Canadian-based custom panel and technology firm Vision Critical plans to double its investment in technology this year with the launch of five new products, and says it will be hiring another 55 product-based employees to support the move. More
Global business networking site LinkedIn has ceased offering sample from its members for use in B2B market research, according to a report on the blog of Anderson Analytics' Managing Partner, Tom Anderson. More
Embattled behavioural ad targeting company Phorm has launched its Open Internet Exchange (OIX) platform and its Web Discover tool in Brazil, where it claims to have already generated R$10m (US $5.6m) of pre-booked ad revenue. More
In the US, TNS and its sister company Cymfony have partnered with FMCG client Emory University to demonstrate the effectiveness of a new tracking model, designed to prove how including social media in the marketing mix can yield better results. More
In the US, social media consultancy Converseon and word-of-mouth analytics firm ChatThreads have partnered to create CHORUS - a tool which fuses social media listening and analysis with offline word-of-mouth tracking. More
In the US, natural language processing specialist Lexalytics has launched a service to make its text analytics functionality and performance accessible to marketers, content management professionals, digital marketing and voice of the customer analysts. More
In Washington, DC, former leaders of Wirthlin Worldwide have today officially launched full-service research firm Heart+Mind Strategies. More
In the UK, Synovate has launched a new Brand Positioning Framework in its specialist healthcare research division. More
Software developer Openwave Systems Inc. is to collaborate with Nielsen to develop an 'insight engine', combining demographics and analytics to help mobile operators analyze, profile and target audience segments. More
Research Panel Asia's newly established Korean subsidiary is up and running, with the official launch of its 'Panel Now' service site. More
US radio ratings giant Arbitron and secure identity solutions firm Digimarc have settled their dispute, begun last year, over technology developed by the latter to monitor broadcasts. More
In the UK, Millward Brown (MB) has set up a neuroscience division, to extend the services offered by its existing advertising and brand research unit. More
UK agency Conquest has launched InfeXious, a research tool measuring the viral potential of ads. Conquest claims that consumers are neurologically impelled to broadcast 'infectious' ideas through social media such as Facebook and Twitter. More
US mobile application testing firm DeviceAnywhere is to offer a window on trends in development activity. A monthly report, 'DeviceAnywhere Metrics', will detail the mobile operating systems and handsets on which clients are focusing their testing efforts. More
US technology market intelligence firm International Data Corporation (IDC) and events firm naseba have formed an alliance to provide and promote new technology-focused research and events in the Asia Pacific region. More
Brainwave measurement specialist EmSense Corporation has launched a new neuromarketing measurement device, the EmBand 24â„¢, which it claims 'overcomes many limitations of using medical EEG for market research'. More
Marketing services group Munro Global, the UK-based parent of five research firms, is launching an analytical division. Munro Analytics brings together people from across the group to provide 'plain talking, advanced analysis'. More
China's burgeoning online video ad industry has taken a leap forward in measurement terms with the announcement of a deal between leading video site Youku and CR-Nielsen, the research giant's Chinese JV. More
Panels specialist Toluna has added community features for its panellists in fifteen more countries, bringing the total to 34. More
Healthcare research agency 42 market research has announced the launch of its online panel service in India. More
Eye tracking software company iMotions has struck a reseller deal with Objective Digital, bringing local customer service and support for the former's Attention Tool in Australia and New Zealand. More
Benchmarking and business technology advisory firm Ventana Research has launched a study to assess the deployment and direction of IT and business analytics within companies worldwide. More
Clarity Strategic Research has launched a panel of early adopters of technology, using consumers from Research Now's panel in Australia. More
In Germany, Thomas Andresen and Ulrich Hertfelder have launched Mark Metrics, a consultancy which will analyse how successful brands differ from unsuccessful brands. More
Online panel specialist uSamp has introduced an automated web-based panel management platform, which it says simplifies the delivery of online panel for market research. More
In the US, three data specialists have launched nPario, a new firm offering data management and data mining products and services to improve clients' understanding of consumer intent. More
Brand and communications research consultancy Hall & Partners has opened a new pharmaceutical division in Paris, headed by Clarissa Guengant Del Pup, who joins from Synovate Healthcare. More
medeConnect Healthcare Insight, the market research division of Doctors.net.uk, has upgraded its GP Omnibus research service, reducing delivery times to two weeks. The service taps the opinions of a regionally and nationally representative sample of 1,000 GPs once a month. More
In the UAE, the Ministerial Council for Services has passed a draft law advancing the TV Audience Measurement Project which will bring people meter technology to the country. More
Arbitron's new Sports division has launched a report on radio listening to Pro Football games, team by team. The PPM-based figures cover and compare stats for 25 teams in 23 markets. More
Web audience measurement firm Quantcast has announced the availability of a localised version of its free service 'for every country around the globe'. More
Swedish researchers have started a fund to assist market researchers in poor countries, at the country's Market Research Day in Stockholm. More
Online women's opinion specialist SheSpeaks has announced the launch of 'Brand Advisory Communities,' which it says will connect participating brands with targeted communities of 2,000 or more consumers for 12-month plus programs providing quant and qual insights. More
Millward Brown has unveiled a new 'Creative Viral Potential' (CVP) metric which aims to spot the potential of an ad to 'go viral'. More
Research software firm E-Tabs is to offer outsourced report automation to clients. Under the brand name of Precision Reporting, the service consists of a team of ten skilled reporting executives, led by Jon Hackenbroch. More
Blaise Barrelet, founder of analytics pioneer WebSideStory, has announced the launch of a new business analytics company, Anametrix. Delivered as SaaS (Software as a Service), the firm's technology promises to enable client corporations to aggregate online, off-line, and external databases. More
In Turkey, three former Synovate Directors have formed strategic market research consultancy Sia Insight, based in Istanbul. More
Panel, community and survey software firm Globalpark has introduced a new mobile panel solution at its annual Mobile Research Conference in London this week. More
In the US, global research firm ORC has helped develop a program to offer jobs to people with disabilities looking to work from home. More
In London, Howdo Research, a new consultancy established in the autumn by former NOP and JRA exec Simon Cheshire, is reporting a buoyant start to business. More
Business information firm Hoover's, Inc. has announced a new platform including workflow, integration and research/targeting tools aimed at helping clients deliver a more personal and relevant customer experience. More
Lightspeed Research has announced results from the first Asian wave of its Global Web Index survey. The study covers online behavior, motivations and impact and was developed jointly with technology consultancy Trendstream. More
Prosper Business Development - parent of US-based BIGresearch - has launched ProsperChina.com, to provide information and consumer insights for firms marketing products and services in China, and Chinese companies looking for information about the US market. More
US-based search engine optimization (SEO) software firm Pear Analytics has introduced a web site analyzer for use with iPhones and iPads. More
In California, marketing technology firm Bunchball has launched an analytics system, which it claims links consumer actions to revenue-generating results. The firm has also appointed former Yahoo! exec Hongpei Zhang as SVP of Data and Analytics. More
US semantic technology firm Attensity has launched 'Analyze for VoC Community Advantage', a new hosted solution tracking and mining customer conversations in e-mails, web forums, surveys, CRM notes and other sources. More
TNS Gallup, Finnish subsidiary of TNS, has partnered with mobile customer experience management startup QAim, to offer Finland-wide tracking of mobile web site usage metrics. More
In the US, Kantar Media's Intelligence sector has enhanced its online ad monitoring services, by adding access to new Internet ad occurrence and creative data on a daily basis. More
In the US, marketer Penny Redlin has launched Insights Discovered, a consulting company focusing exclusively on the children's products market. More
Two former Directors of automotive specialist JD Power & Associates have launched brownsauce Group, a full-service UK agency which offers research design, brand interpretation and project management services to clients in the automotive industry. More
Healthcare market research specialist Majestic MRSS has expanded its presence in China through the roll out of Focus Vision video-streaming facilities in Shanghai, and the addition of new team members. More
US web analytics firms Omniture and Coremetrics have separately announced plans to provide online marketers with solutions to optimize Facebook as a marketing channel. More
In the US, CBS and Sony Electronics have hooked up to launch 'The Sony 3D Experience' research center, which will focus on consumer preferences and perceptions towards 3D programming, as well as how broadcasters and studios can best deliver 3D content. More
In the US, media and marketing publishing firm MediaPost has partnered with consumer specialist Knowledge Networks (KN) to deliver a consumer view of social media involvement and its effect on purchase decisions. More
In the UK, Synovate Healthcare's former CEO Michael Spedding and CFO Peter Chopra have launched a healthcare marketing services firm, which will invest in and partner with individuals and independent businesses to drive growth in profits and capital value. More
In the US, GfK-owned MRI and the Media Behavior Institute (MBI) plan to deliver a syndicated, consumer-centric multi-media database using the TouchPoints methodology developed by the IPA in the UK. More
US-based MDLinx has secured exclusive access to a panel of more than 350,000 verified Chinese physicians, operated by the DXY physician portal. More
UK social media monitoring firm WaveMetrix has launched a new methodology designed to measure and understand online consumer advocacy. More
In Chennai, India, Dexterity co-founder and 'serial entrepreneur' Pravin Shekar has launched krea, a specialist provider of online and off-line panels. More
Online sampling and panel company Research Now has announced what it describes as 'the first B2B and Affluent Consumer panels in the Middle East'. More
London-based uberVU, a realtime social media analytics company, is launching a product to help small and medium businesses and freelancers monitor and measure social media. More
New York-based Radius Global Market Research has launched Predictorâ„¢ a proprietary tool that integrates consumer tracking data with marketing mix data to evaluate marketing components, tactics and branding strategies. More
Text analytics software provider Clarabridge has launched the beta version of Clarabridge® Self Service, bringing smaller companies and departments the option to upload and analyze their text documents via an online portal. More
Kevin Goetz has quit OTX, where he was President of the Worldwide Motion Picture Research Group, to start his own research, marketing and consulting firm, Screen Engine LLC. Vincent Bruzzese fills his place at OTX, which says it is planning expansion. More
Green technology consultancy The Cleantech Group has secured $3.2m in third round funding, for use in expanding its reach and portfolio of services. Meanwhile a new player has joined the sector with the launch of AltaTerra Advisors Inc. More
Traffic analysis pioneer Webtrends has enhanced its Webtrends Analytics package with new measurement capabilities for tracking the activities that happen 'inside' Facebook. More
Healthcare data collection specialist All Global has announced new physician panels in Russia and Poland, with further launches planned for other emerging markets. More
Social media sample provider Peanut Labs has launched an Australia sample consisting of over 226,000 respondents, and says twenty other countries will follow, many in 2010. More
Indian market research outsourcing and data analytics firm Annik Technology Services has launched a panel brokerage service to help clients source panel sample. More
In the UK, online research specialist YouGov has developed a set of qualitative research services to supplement its regular omnibus surveys. More
LGBT specialist Out Now has launched what it claims to be the 'world's largest gay market research study', spanning 14 countries across Latin America and Europe. More
International youth research agency The Sound Research has launched 'The Sound TV'; an online video insight tool. The company will analyze the behaviour and outlook of the 16-29 year olds who broadcast on it. More
In London, a collective of agencies, organisations, academics and individuals have joined to launch The Co-Creation Hub; a platform through which participants can co-create new products and services. More
Nielsen's TV ad effectiveness arm 'Nielsen IAG' is planning a UK roll out for its ad and programme engagement measurement service, running in the US since 2000. More
iPOWOW! – which provides tools for gathering opinion through online video – has partnered with digital signage producer MediaTile to develop a new interactive audience measurement system for digital touch screen systems. More
In Australia, the Outdoor Media Association (OMA) has officially launched its industry-wide audience measurement tool MOVE. More
In the US, innovation and trend forecasting specialist Tim Andren has launched Guideas; a marketing consultancy which conducts research to support product development and business modeling. More
Pharma market research giant IMS Health has launched a set of solutions to help clients comply with US federal and state transparency and marketing disclosure laws covering what is known as 'aggregate spend'. More
Mobax Networks – which develops technology for the mobile marketplace – has launched software which enables consumers to interact with messages on digital signs through their mobile phones; and measures their response. More
Online measurement firm comScore has launched a predictive modeling platform, to enable publishers to help advertisers and media planners reach their target audiences. More
Toronto-based audience research firm Peoplecount has launched a pre-packaged audience metrics service for digital out-of-home (DOOH) networks, which is compliant with industry guidelines, and available in as little as 60 days. More
In the UK, marketing agency GyroHSR has launched a new data practice, to meet clients' needs for greater alignment between data and analytics expertise, and campaign and creative planning. More
London-based market research agency BDRC has launched a suite of services for measuring the performance of venues used for corporate hospitality events. More
US-based video analytics firm Visible Measures has launched a web-based application for benchmarking online video ad campaigns and content performance. More
In the US, clean technology market specialist Pike Research has launched a business information service that provides clients with market analysis focused on the green building and energy efficiency sectors. More
Online measurement firm comScore has rolled out its Media Metrix 360 'panel-centric' solution in the Asia Pacific region. More
In the UK, online polling firm YouGov has teamed up with newspaper publisher News International to offer a daily polling service during the country's forthcoming general election. More
In the US, information and publishing industry research specialist Outsell has launched a service that offers clients more visibility into their subscribers' demographics and product engagement levels; and new opportunities to grow subscription revenues. More
The New York Supreme Court has ordered Spanish Broadcasting System (SBS) to continue to encode its signals for Arbitron's PPM (Portable People Meter) service, following a temporary restraining order (TRO) it imposed on SBS last week. More
Online entertainment provider MTV Networks (MTVN) has partnered with Internet research company Quantcast to offer advertisers more in-depth targeted audience data across its web properties. More
Global research firm Opinion Research Corporation (ORC) has teamed up with social media software specialist Mzinga to create online market research communities for customer and employee research. More
In the US, ad retargeting specialist mediaFORGE has developed a new system for measuring online engagement and subsequent post-engagement conversions. More
In the US, CI Radar has launched a search tool which locates, categorizes, ranks and analyzes competitor documents from the web. More
In the US, Arbitron/Nielsen joint venture Scarborough Research has integrated cell-phone-only (CPO) households into twenty additional local market studies. More
Kantar owned TNS and Compete have launched a web evaluation service, which identifies areas of a brand's web site that are underperforming, and goes on to recommend how the client can enhance the site for optimal performance. More
Global eye tracking software firm iMotions has partnered with Chilean eye tracking services company EyeOnMedia to deliver its Attention Tool solution to clients in Chile, Peru, Ecuador, Argentina and Columbia. More
In the US, mobile software firm Openwave has launched an analytics solution to enable operators to gain detailed network and usage-related insights across a wide range of operator data sources. More
In the US, joint tests by The Nielsen Company and the Television Advertising Committee of the ANA (Association of National Advertisers) have paved the way for the provision of individual or 'brand-specific' commercial ratings, the partners claim. More
In the UK, children's newspaper First News has joined forces with research agency Opinion Matters to launch a new panel of 7-14 year olds, First News Research. More
In Australia, location and wireless technologies specialist GPS Innovations has announced a new offering promising real-time data collection methods for market researchers. More
Arbitron has secured a Temporary Restraining Order from a US court, immediately requiring Spanish Broadcasting System, Inc. (SBS) to resume encoding its broadcasting signals for the PPM in accordance with the contract between the two firms. More
Two former global agency execs have founded abn Research, a consultancy focused on market research among Asian consumers and based in Bangkok, Thailand. More
Financial specialist Charterhouse Research has launched the UK Business Banking Survey, billed as the most extensive continuous syndicated banking usage and attitude survey ever conducted among British businesses. More
GfK Retail and Technology have announced the launch of their Mobile Telecom retail panel in the Republic of Ireland, tracking the country's mobile market sales for the first time. More
In the UK, three former colleagues have opened a new consultancy, Brand Potential. Chris Molloy, Mary Say and Tom Lovett were previously Head of Insight, MD and Commercial Director respectively at brand agency 1HQ. More
In the US, the Marketing Research Association (MRA) has launched an interactive discussion and networking forum exclusively for C-level executives working in the industry. More
Analytics firm Metrics Marketing has opened a 'one-of-a-kind' 2,100 square-foot research lab in Ohio, providing observers with a variety of hidden camera angles, real-time audiovisual monitoring and camera views on projected and flat-screen displays. More
US government market intelligence consultancy INPUT has launched a service to deliver data and insights on government spending and contractor activity. More
UKOM - the UK Online Measurement Company - and Nielsen have officially launched the UKOM Audience Planning System (APS), by publishing inaugural data from the online audience measurement system. More
In Denver, US, former iModerate director Adam Henderson has opened a new qualitative market research consultancy with a focus on social media metrics. More
Neuromarketing firm NeuroFocus has formed a joint venture partnership with Nielsen to roll out its services in Australia. More
Global information giant Experian has rolled out its Hitwise online audience measurement service in France, to report on 75,000 web sites across more than 160 industries. More
In the US, online ad technology firm Resonate Networks has launched a patent-pending research-based methodology, to link consumer attitudes and purchasing behaviour and help target ads accordingly. More
In the US, multi-screen measurement specialist Rentrak has established an agreement to integrate TV viewing data from satellite firm DISH Network's 14 million subscribers, with its own TV Essentials audience measurement service. More
Information giant Experian has rolled out its Marketing Services portfolio in Korea, to enable marketers in the country to convert data into customer intelligence, gain an understanding of their customers and develop marketing strategies to optimise return on investment. More
In the US, mobile advertising exchange Mobclix is to add Nielsen's data to its platform, to help increase the effectiveness of mobile advertising spend and enable mobile application developers to make more money through advertising. More
In the US, online agency iModerate Research Technologies has rolled out new global language capabilities for its qual-for-quant and focus group solutions. More
US qual and quant agency Quick Test/Heakin has opened a new 'kiosk' data collection center in the Queens Center Shopping Mall in Elmhurst, New York; and has hired Salvatore Brucculeri to run it. More
US-headquartered mobile and online testing specialist Keynote Systems has launched a service reporting web site visitors' feedback alongside their path through the site, linking their attitudes to actual surfing behaviour. More
In the US, Market Fusion Analytics (MFA) has introduced a suite of solutions that quantifies the impact of a variety of factors on in-store traffic. More
In the US, Knowledge Networks' online ad measurement specialist KN Dimestore has extended its services to support the placement of campaign measurement surveys in online video streams; either as overlays or as part of the pre or post-roll. More
In London, The European Interactive Advertising Association (EIAA) has launched an Insight Council, comprising heads of research and digital commercial specialists from both EIAA member companies and agencies. More
US provider Digital Research Inc (DRI) has introduced a community platform called Waggle Omnibus, for use in online qualitative research. More
In the UK, non-profit trade association the Mobile Marketing Association (MMA) has commissioned online panel specialist Lightspeed Research to conduct monthly research to provide members with reports on mobile usage and behaviour. More
Web analytics firm Webtrends has released a new tool to measure and quantify how customers are engaging with both mobile web sites and mobile applications. More
A new online research business has been launched by six agencies, offering online services across 15 European countries with access to more than 1.4 million European panellists. More
In the US, broadcast industry organization The Open Mobile Video Coalition (OMVC) has partnered with Harris Interactive and multi-screen media research firm Rentrak to study consumer usage habits for mobile digital TV (Mobile DTV). More
US neuromarketing research specialist Sands Research Inc (SRI) has partnered with Israeli market research and public opinion polling firm Market Watch, to provide its specialized services to companies in Israel. More
Auction-based online data exchange BlueKai has closed a $21m C round of financing led by GGV Capital (formerly Granite Global Ventures). The funds will be used to scale operations and, in particular, to grow the network of partners integrating its technology. More
UK researcher Andrew Irving has launched a new qual-focused agency, AIMR, three years after selling his last company to Optimisa. More
In Australia, public sector specialist and former TNS exec Paul Vittles is launching The Vittles Organisation, centred around training and development, and with the particular goal of working with small and medium-sized research firms. More
US-based MDLinx has announced a new Omnibus offering for international pharmaceutical market research, among specialty physicians in eight treatment areas. More
Call tracking specialist Mongoose Metrics has announced a partnership with Webtrends, to provide a transparent model for measuring the effect of online campaigns in driving phone calls, and subsequent business results. More
Online physician data collection specialist Medefield has announced the launch of MedeQual, combining its global community of over 450,000 physicians with high quality access for clients, moderators and respondents across the world. More
US broadcaster NBC Universal (NBCU) is planning to conduct research into consumer cross-platform behaviour during the 2010 Vancouver Olympic Winter Games. More
US consumer privacy organization TRUSTe has developed a service to help web site publishers provide consumers with a clear understanding of their site policies and advertising practice, while enabling them to opt out of targeted ad campaigns. More
In the UK, customer feedback technology provider Diciamo has launched a new service, 'Your Impressions', which it says allows customers to address issues that concern them rather than forcing them through rating scales. More
In the US, automotive research specialist R.L. Polk & Co has partnered with online targeting firm DataLogix to enable auto companies and dealers to address online audiences based on their real-world purchasing behavior. More
US organisation Digital College Network (DCN) has partnered with iPOWOW! - which gathers viewer opinion through online video - to collect real-time data and feedback from advertising signage in colleges. More
In the US, Ipsos and Spanish language media firm Telemundo have launched a poll to find out more about the attitudes and opinions of Hispanic citizens. More
In the US, Millward Brown and its digital unit Dynamic Logic have partnered with Kantar sister-firm Cymfony, to integrate analysis of discussions on social media sites, blogs and message forums into their suite of digital, media and marketing solutions. More
In the US, broadcasting network VELOCITY has launched a suite of audience insight tools, which it claims will enable its clients to tap directly into the mindset of audiences, while allowing viewers to question experts live on the air. More
Nielsen is rolling out its Facebook ad measurement tool BrandLift in the UK, to offer clients a better understanding of the impact of online advertising in the overall marketing mix. More
Infogroup company ORC is adding a cell phone sample option to its CARAVAN® Telephone Omnibus, 'designed to reflect the growing importance of cell phone usage nationwide'. More
Experian Simmons, the database group's US research subsidiary known for 'The Voice of the American Consumer', has launched a weekly syndicated consumer trends insights service for ad and media clients, DataStream(SM). More
Boston, US-based Chadwick Martin Bailey (CMB) has launched a Global Certified Network of data collection companies which it says extends to over 90 countries worldwide. More
In Australia, former Research International director Scott MacLean has founded Nulink Analytics, a consultancy providing both advanced data analysis and consultation on research design and interpretation. More
In India, digital advertising and technology firm Komli Media has launched the beta of what it describes as India's first online advertising monitoring and analysis tool. More
In New York, Datran Media's Aperture audience measurement tool has been integrated into TRAFFIQ's digital media platform, to help agencies and advertisers better understand target audiences and optimize their online campaigns. More
In the US, clean technology market specialist Pike Research has launched the 'Smart Grid Advisory Service', a subscription-based tool that provides market intelligence and insights for companies in the energy technology sector. More
In London, Krish Kara, Bob Dance and Carol Ashby have joined forces to open KDA Insights; a new consumer research agency. More
US broadcast and cable tracking firm Media Monitors has upgraded its partnership with Arbitron, to provide clients with data from the latter's PPM service within a week, compared with the previous arrangement of 21 days. More
In the US, self-service survey software developer Ask Your Target Market has launched an online tool which it claims provides small businesses, entrepreneurs, and student researchers with access to customized target market research panels for under $30. More
Panel, community and survey software provider Globalpark has introduced a new feature that allows researchers to activate and monitor survey projects using their mobile phones. More
In New Zealand, credit bureau Veda Advantage and Christchurch-based data and analytics company VortexDNA have announced a partnership to develop new predictive tools targeting clients at home and abroad, including the Middle East and SE Asia. More
San Mateo, CA-based real-time personalisation firm Aggregate Knowledge (AK) has raised $9m in a Series C financing round led by OVP Venture Partners. Funds will be used to develop and roll out the firm's next-generation Discovery platform. More
Media intelligence firm VMS has announced the broad expansion of its real-time media monitoring services to include Internet, web print, social media and web video. More
Consumer products giant Procter & Gamble is to introduce a web site selling its products direct, and will use the site to observe and analyse how shoppers buy, and how they react to ads and other promotions. More
A new US-based pharmaceutical specialist, MedTera, has announced its official launch. The company provides integrated marketing solutions for the healthcare, life sciences and pharma industries, using analytical metrics including ROI models. More
UK MR firm McCallum Layton has launched a new online service that provides a fully integrated research and insight management solution comprised of quant and qual techniques, together with a secure project management portal, The Hub. More
Senator Robert Menendez (D-NJ) has called for a 'thorough investigation' into Arbitron's Portable People Meter (PPM), following the revelation that the firm's CEO Michael Skarzynski had apparently 'provided false testimony' to a committee of the national legislature last month. More
Retail market intelligence giant Information Resources Inc (IRI) is integrating its existing modeling services into the model and simulation tool capabilities provided by its Hendry (IRI) Market Structure division, to provide marketers with a single source for all modeling data. More
In London, a new innovation agency has been opened by Calum Watson, Marco-Pierre White's former Executive Head Chef and Director of Operations; and marcoms specialist Greg Wixted. The Food Nursery will provide NPD and new ideas research to the food industry. More
Michael Skarzynski has resigned as President & CEO of ratings giant Arbitron, after allegedly making a 'misstatement' in his testimony before a US congressional committee hearing last month. He is replaced by Board Director William Kerr. More
infoGroup-owned list management firm Direct Media Millard (DMM) has launched a business intelligence consultancy offering research and analytics. More
KN Dimestore - which provides technology that adds consumer surveys to online ads - has enhanced its capabilities to enable publishers, networks and agencies to utilize and react to real-time respondent-level survey results. More
Intel has partnered with Microsoft to develop a platform for the digital signage industry, containing features that analyze users' physical attributes and then generate tailored ad displays. More
In the US, Burrell Communications - which focuses on the African American and young, urban (Yurban) markets - has opened a new agency which will gather intelligence on the lifestyle of the 'multiethnic urban male consumer' aged 18-34. More
In the UK, TNS-BMRB has launched another new division, the Social & Political Attitudes Unit (SPA), which will focus on tracking social and political trends. More
In the US, in-store business intelligence provider BVI Networks has made several enhancements to its RetailNEXT analytics platform, to provide data on shopper behavior in the store environment for retailers and product manufacturers. More
In New York, real-time consumer behavior specialist First Insight has unveiled the latest version of its Virtual Customer Viewpoint (VCV) solution, which promises to help retailers improve product selections, forecast future sales and assess price points. More
US ratings giant Arbitron has been awarded an Emmy for 'Broadcast Audience Measurement Technology', for its Portable People Meter (PPM) electronic measurement system. More
Online research specialist MarketTools has launched a new self-service tool to enable users to create and deploy online communities, through which they can engage in real-time conversations with their current or target customers. More
In the US, healthcare customer relationship management (CRM) specialist CPM Marketing Group has opened a call center in Madison, Wisconsin, to provide hospitals with behavioral targeted phone communications. More
In the US, On The Spot Systems - which enables businesses to gather information through the web and mobile devices - has upgraded its SURVEY ON THE SPOT product to enable air travellers to rate airport security screening. More
YouGov's omnibus of Scottish adults will now run twice a week, while its Welsh Omnibus will be run weekly. More
Internet ratings firm Quantcast has received $27.5m in series C financing, which it plans to use to support the roll out of its 'Quantcast Media Program' online ad targeting platform. More
Online measurement firm comScore has partnered with smartphone application analytics specialists Flurry, to offer 'more accurate' information about the ways users interact with their applications and devices. More
In the US, online market research firm Conversition has launched a social media market research product called evolisten. More
Web measurement technology firm WiseWindow has announced a new system for mining and analyzing opinions expressed in social media, and isolating mentions of specific companies and products to produce actionable reports. More
IBM has launched a London Analytics Solution Centre, based in its Southbank office, to provide advanced analytics expertise to its UK-based clients. More
In the US, social media technology platform gWallet has unveiled a new metric which it claims changes current measurement analytics in social media by enabling publishers to gauge and increase the 'lifetime value' (LTV) of users on their applications. More
In the US, video ad optimization firm TidalTV has launched a real-time brand impact measurement tool for online advertisers, incorporating surveys from consumer research specialist Knowledge Networks (KN). More
Media buyer Carat Ireland and market research firm iReach have launched a new monthly study examining Irish online consumer issues and trends. More
US developer SmarterTools has rolled out the latest edition of its web analytics software SmarterStats, which aims to help businesses enhance their SEO (search engine optimization) strategy and attract new web site visitors. More
TNS Gallup shareholders have decided to liquidate the company in Lithuania following 'very poor' financial results. Its former employees have already launched a new market research firm, with a focus on economic, demographic and social changes in Lithuanian society. More
Arbitron is to speed up its planned increase in diary market cell-phone-only (CPO) household sample, raising it to an average of 15% of total sample across all its diary markets in the US, including Hawaii and Alaska, by Spring 2010. More
Online measurement firm comScore and retail market intelligence giant IRI (Information Resources, Inc) have launched a new solution to measure the effect of online ad campaigns on sales of consumer packaged goods (CPG). More
In the US, clean technology market specialist Pike Research has launched a new Corporate Sustainability and Advisory Service, to provide industry clients with insights on best practices for implementing green initiatives. More
Digital ad solutions firm Eyeblaster and ad agency Dentsu America have formed a partnership using consumer engagement metrics to show clients where and when display ads and online marketing initiatives are working. More
TNS-BMRB has announced the launch of its first new division, 'The Communications Research Centre', a UK-based specialist team dedicated to communications research for the public sector. More
Information services company Sybase has partnered with US-based firm Information Builders to target what it sees as a major opportunity providing business intelligence (BI) in the Middle East. More
Sample specialist Peanut Labs has launched a new panel, 'Social Media Gamers', consisting of over 194,000 US players of console, PC, handheld and online games. More
Rich media ad network VideoEgg has announced an ad measurement service, VideoEgg ROI, using partner comScore's AdEffx platform to give feedback to consumer packaged goods (CPG) companies. More
Nielsen has modified its plan to change the metric on which advertising deals for local TV ads are made, and says it will continue to provide Live TV ratings until the end of March 2010. More
US customer experience analytics (CEA) firm ClickFox has launched an interactive online tool that calculates and forecasts potential return on investment (ROI) for improving customer experience across various service channels and touch points. More
IBM has introduced a subscription-based analytics offer that mines diverse data sources from customer service interactions, to deliver a single view of customer sentiment. More
In the UK, digital marketing trade association The Internet Advertising Bureau (IAB) has appointed NORAS founder Tim Elkington as Head of Research, in advance of the January launch of the country's first web measurement currency. More
Harris Interactive has added Clarabridge's text analytics to its flagship Harris Poll, in order to combine opinions posted on social media and other online sites with public opinion measured through its surveys. More
Canadian-based custom panel and technology specialist Vision Critical has overhauled its ShelfsetPlus product, to enable clients to field complex virtual shopping exercises in less time, while increasing respondent engagement. More
Multi-screen measurement specialist Rentrak Corporation has formed a data integration partnership with Electronic Entertainment Design and Research (EEDAR), a business intelligence and research firm offering insight into the video game industry. More
In the UK, full service research agency Crowd DNA is gearing up to launch an effectiveness research division in January 2010. More
GfK subsidiary Mediamark Research & Intelligence (MRI) is beta testing a new syndicated product that uses magazine sales and marketing data to determine the impact of media allocation and promotional tactics on sales. More
Sustainability specialist Natural Marketing Institute (NMI) and GfK subsidiary Mediamark Research & Intelligence (MRI) have announced the integration of the former's LOHAS consumer segmentation model with the latter's Survey of the American Consumer database. More
Online measurement firm comScore has launched AdEffx(TM), billed as 'a complete toolkit for measuring ad effectiveness for any campaign objective with unparalleled accuracy'. More
India's government has set up a Market Research and Analysis Unit (MRAU) within its Serious Fraud Investigation Office (SFIO), as part of a package of measures designed to protect investors and eliminate events like the recent Satyam scandal. More
Ipsos has launched a specialist gaming research practice, 3D. The unit integrates new tools and various existing skills from within the group to focus on the needs of game developers, marketers and console manufacturers. More
Online measurement giant comScore has extended its reach in Asia with the addition of consumer Internet usage monitoring for Indonesia, the Philippines and Vietnam. The first data is due for release in early 2010. More
Online audience data specialist Webtrends has released a new version of its flagship Analytics package, offering real-time data and alerts which trigger when key web site metrics reach, or fail to reach, pre-set targets. More
Nielsen is to begin measuring television viewing in Puerto Rico, from the first quarter of next year. Launch clients include the island's three largest television providers: WKAQ-TV, the owned and operated Telemundo station; WLII-TV, the Univision affiliate; and WAPA-TV (Independent). More
In the UK, custom panels specialist EasyInsites is to build and maintain a new research panel for breakfast television station GMTV, incorporating a dynamic web site, direct incentives and on-screen recruitment. More
Intent-focused online data specialist BlueKai has announced the launch of In-Market Reports, a new analytics service giving insights into the in-market shopping profiles of site audiences. More
Research Now has announced a partnership with Environics Analytics (EA), Experian's partner for demographics and segmentation data in Canada, integrating the former's online panel of 400,000 Canadians with the latter's PRIZMC2 segmentation system. More
In Washington, a committee Chairman has hinted at the possibility of legislation to help resolve arguments over Arbitron's PPM device. Edolphus Towns concluded Wednesday's hearings by giving the firm 30 days to come up with a schedule to address the concerns of critics. More
Mobile and online testing specialist Keynote Systems has expanded its test network to include Tokyo, strengthening its offer for mobile content providers in particular. More
Retail market intelligence giant IRI (Information Resources, Inc.) has enhanced its Consumer and Shopper Insights platforms with a series of new digital media solutions. Partners including [x+1] and Dynamic Logic have already announced new offers based on the technology. More
QualVu, which provides online video-based research solutions, has announced a new product offering instant and ongoing access to webcam-enabled panels for face-to-face qual insights. More
Outsourced mobile development and testing firm InfoStretch has partnered with Canadian-based crowd-sourced testing and MR firm Mob4Hire to offer enhanced handset and application testing solutions for enterprise mobile developers. More
US-based population estimate firm Synergos Technologies Inc. (STI) has launched a new data product, STI: Market Outlook, which measures annual retail sales and expenditures by common retail categories and product lines, helping clients to target unmet consumer demand. More
Canadian-based online data collection specialist Itracks has upgraded its market research online community (MROC) offering. Populis version 1.5 offers increased member participation, a new reporting utility and an SMS communication module for community managers. More
In the US, consumer behavior and audience exposure data provider Integrated Media Measurement Inc (IMMI) has rolled out a new media measurement platform, which includes an expanded ability to monitor online consumer behavior. More
US healthcare marketing services firm Cadient Interactive has launched a new practice, HATCH Consulting, to provide clients with services including market and user experience research to support their interactive campaigns. More
US-based healthcare market research provider Decision Resources is expanding its Physician and Payer Forum product line to include primary research on European attitudes towards cancer drugs on the market. More
GfK NOP Media has rolled out a panel in the UK which combines online and offline media consumption with consumer sales data, to help advertisers and agencies measure the ROI of their media campaigns. More
In the UK, Maven Research is now offering Discovery Research's online research solution 'The Thinking Shed', which it says enables deeper engagement with a target audience, and extends the window of engagement further before and after qualitative / quantitative events. More
Havas-owned ad agency group Euro RSCG has launched a practice to help clients understand shopper behavior, and develop brand messages from the insights gained. More
In the US, Opinionmeter International, which develops market research technology tools, has released an upgraded version of its web-based SurveyManager platform, featuring multi-language reporting. More
Grafix Technologies - which provides gaming and gambling solutions - is to launch a web analytics solution for delivering real-time insight into web site traffic and visitor behaviour. More
The Newspaper Society (NS) - which represents and promotes the interests of Britain's regional and local media - has launched what it claims to be the UK's first integrated print and online audience currency. More
Nielsen has responded to the American Association of Advertising Agencies (4As) complaint about its decision to change the metric on which advertising deals for local TV ads are made, from Live to Live + Same-Day. More
Out-of-home (OoH) media operator EYE Corp has launched an online eye tracking tool, which it says enables advertisers to compare which ad size, format and location provides maximum viewing engagement and maximum frequency to view. More
In the US, healthcare market research firm Manhattan Research has released a research product that uncover behaviors, attitudes and future interests of consumers, physicians and nurses towards using technology for health purposes. More
In Mumbai, Nielsen has promoted Shubhranshu Das to the post of Regional Head of its new Global Financial Services Practice in South Asia. More
Online panel firm Toluna has rolled out its self-service tool 'Toluna QuickSurveys' in the US, to enable organizations to create their own surveys which can then be launched live to the firm's online panel of 3.7 million consumer and business professionals. More
Business intelligence and data integration software firm EMANIO has developed two tools to help small and medium sized companies evaluate not just what has happened in the past, but also anticipate what's to come in the future. More
UK agency Conquest has launched an ad testing tool that claims to identify those ads capable of spreading viral 'brand contagion'. More
In the US, American Express has launched a new analytics and consulting division, to help business customers develop better-informed growth strategies. More
Behavioral analytics specialist Quantivo has launched a solution to provide online media audience insights, designed to help clients expand audiences, keep visitors engaged and maximise profits across audience segments. More
In the US, non-profit trade association The Mobile Marketing Association (MMA) has launched a mobile-enabled research panel, designed to provide brands and agencies with insights into marketers' integrated mobile campaigns, objectives and outcomes. More
Communications software firm GMC Software Technology has promoted Peter Mnller to the position of President of its new subsidiary GMC Analytics. More
In the UK, digital marketing agency Magiq has launched with the introduction of a suite of online products, designed to enable marketers to personalize web site content based on real-time behavioural and activity data as well as visitors' historic profiles. More
Research software provider Confirmit has created a new framework through which clients and partners can quickly create new data collection and reporting applications, which can then be added to the firm's own market research platform. More
US technology media, events, and research company International Data Group (IDG) has launched a tool to track social media conversations around topics and brands to measure sentiment and engagement over time. More
Pharma specialist J&D Associates and AdSAM Marketing have launched a quantitative message optimization tool, which links emotional modeling with intent to prescribe. More
Site traffic analysis firm Webtrends has partnered with Internet consultancy InetAsia to launch a new managed web analytics service in Asia Pacific. More
In the US, customer relationship marketing agency Merkle has formed a Market Research Practice, to uncover how consumer beliefs and attitudes shape purchasing and engagement decisions. More
Customer behavior analytics specialist Quantivo has launched a solution to enable e-commerce marketers and merchandisers to uncover which distinct customer segments will click/view/purchase next - based on what similar customers have done in the past. More
Online behavioral targeting firm OwnerIQ has made available data on consumers making 'duress' purchases - those motivated by the immediate need to replace a household item or product. More
In Canada, Customer Experience Management (CEM) solutions firm Empathica has launched a product that allows customers to provide instant feedback to retailers via text messaging. More
Independent marketing consultancy Iris is to open a branch of its in-house strategy consultancy Concise in Australia, which will add research and analytics, CRM, loyalty and commercial innovation to its existing offering. More
Kantar's market research agency Compete and its sales and marketing consultancy Cannondale Associates are combining their data to provide brands with new insight into consumers' shopping behavior, as they move from researching goods online to in-store purchasing. More
Healthcare intelligence provider IMS Health is planning to launch an analytical tool that enables firms to assess treatment opportunities and guide commercial decisions in the $48bn global oncology market. More
US healthcare market insight firm SDI Health has received funding from private equity firm Tailwind Capital, which it will use to expand the depth of data and services it offers. It has also introduced a new HealthRatings product to measure patient reaction to advertising. More
Media communications specialist OMD is partnering with CBS Vision - CBS' research arm - and its Television City research lab in Las Vegas, to test the effectiveness of clients' multiplatform ad campaigns. More
Nielsen has rolled out a fast turnaround method to enable agencies to quickly review the performance of recently launched TV ads, and react accordingly. More
Social media specialist BuzzLogic has launched an initiative to enable media companies to capture additional revenue from advertisers who want to reach audiences engaged in specific conversations. More
Market research social networking group The Research Club, is planning its inaugural event in the Middle East on Thursday 10 December at the Radisson Blu Hotel in Dubai. More
In Australia, Sweeney Research has linked up with youth communications agency Lifelounge Group to extend the reach of the latter's report into young adults in Australia - Urban Market Research (UMR). More
In the UK, market research recruitment consultancy CSA Recruitment has launched an Employer Branding division, to help clients learn how to become employers of choice, while engaging and retaining their existing staff. More
Japanese ad giant Dentsu Inc. and its largest MR firm INTAGE Inc. have announced a partnership to jointly develop marketing intelligence solutions aimed at speeding up clients' marketing decision-making. More
Ipsos is to launch 'The Polish OTC Consumer' study, to analyse Poles' habits and attitudes towards buying and using non-prescription medicines and parapharmaceutics. More
Online purchasing data firm BlueKai is to issue a quarterly index of consumer intent data across the web, based on activities such as price search by auto make and model, travel destination search by airport or city, or activity on price comparison sites. More
Pharmaceutical research giant IMS Health has agreed to be sold to private equity firm TPG Capital and the Canada Pension Plan Investment Board (CPPIB) for $5.2bn. More
Ipsos Marketing has rolled out the global launch of its 'NOVACTION NextGen' forecasting tool, which promises to help marketers measure the potential of their new products at any stage of the innovation process. More
MENA agency Maktoob Research has launched 'Arab Eye', an online community aimed at providing a voice for consumers in the Arab world. More
In the UK, online research agency YouGov has launched a 24-hour omnibus service to enable clients to obtain instant reaction on breaking news stories or key issues. More
Kantar Media has expanded its Global Target Group Index (TGI) Network of syndicated single-source marketing and media studies, following parent WPP's acquisition of TNS. More
Ratings giant Arbitron says it will lose around $5m in 2009 as a result of losing contracts with radio broadcasters Cumulus Media and Clear Channel Radio to Nielsen. More
Media and market intelligence solutions firm Biz360 has partnered with social business consultancy Chess Media Group, and named Chess' co-founder, social media consultant Jacob Morgan, as an advisor to the company. More
Online measurement firm comScore and pharma insights agency ImpactRx have launched a solution that links physicians' online and mobile behaviors with their actual prescription writing activities. More
Digital video technology provider EyeWonder has added a new set of metrics, designed to provide advertisers and publishers with details about how their online ads are viewed in a browser. More
Nielsen and online targeting firm DataLogix have partnered to enable advertisers to target consumers based on their lifestyles, purchasing habits and media usage. More
In the US, a coalition of three businesses has launched The Green Confidence Index, to provide a monthly snapshot of Americans' attitudes on environmental responsibility and their willingness to make green purchasing choices. More
Japanese Internet service company EC Navi has announced the opening of a new subsidiary, Research Panel Asia Inc. (RPA), offering online survey panels in Asia. The first RPA panel, 91wenwen.com, launches in China today. More
KantarHealth is expanding its CardioMonitor service into Japan and China, a major step towards its goal of providing a globally consistent cardiovascular and diabetes patient database. More
Public relations firm MWW Group has launched a panel of 'online thought leaders', to generate new insights specific to a number of industry sectors. More
Behavioral targeting firm [x+1] has introduced an updated version of its Site+1 web site targeting and personalization technology, which features audience segmentation modeling. More
US-based multi-screen tracking firm Rentrak has rolled out its Box Office Essentials ticket sales data tool in Russia. The firm has also opened a Moscow field office to support the expansion. More
Harris Interactive has partnered with innovation consultancy Ideas To Go (ITG) to enable clients to explore, create concepts for, and test new products. More
In South Africa, media strategy agency Acceleration Media has launched an online audience measurement tool, to enable users to forecast reach and frequency for online advertising campaigns. More
In Singapore, out-of-home signage measurement firm 1-2-1VIEW has launched what it describes as 'the world's first all-in-one platform' that combines digital signage and audience measurement in a single screen solution. More
Media agency Initiative has introduced a measurement, intelligence and analytics process to help clients assess the performance of their media and marketing campaigns at every stage. More
Marcoms agency MDC Partners has formed a Consumer Insights Group, to develop data and analytics capabilities for use by MDC companies wishing to analyze clients' integrated digital and multi-channel media campaigns. More
Nielsen veterans David McCallum and Alastair Gordon have launched a new consultancy in Sydney, Australia and Wellington, New Zealand, to help agencies maximize their performance and clients optimise their research spend. More
In the UK, Review Centre, which provides independent product and service reviews, is to create a consumer research panel which will provide marketers and researchers with access to the opinions of its four million monthly users. More
Full service agency Opinium Research has launched a UK political poll which will track voter intention on a weekly basis ahead of the 2010 general election. More
French media research agency MTdiamTtrie is planning to invest between €25m and €30m over the next three years, to improve existing services and develop new offers for broadcasters. More
In the UK, co-creation consultancy Sense Worldwide and innovation body NESTA have teamed up to launch a platform through which third-party brands can come together to create new products and joint ventures. More
Viralheat - a social media measurement product that crawls social networking and video sites such as YouTube, as well as blogs, web sites and Twitter - has been updated to filter content by location, to help marketers drive regional marketing and monitoring campaigns. More
Market research software firm FeedbackMetrics has launched an on-demand survey and benchmarking service to help organizations measure and act on the effectiveness of their web sites. More
GfK has created a global database of point-of-sale data for electronic consumer goods. The 'Digital World' service has been designed by GfK Retail and Technology in conjunction with the US Consumer Electronics Association (CEA). More
Consumer Health Sciences (CHS) has added more than 13,300 Chinese consumers to the database for its 'National Health and Wellness Survey' (NHWS). Plans are also in place to roll out the service further across Asia, Eastern Europe and Latin America. More
US-based web analytics firm Omniture has launched a solution that combines the social media measurement and analytics of its SiteCatalyst platform, with the best practices of its consulting services division. More
Ipsos and its online panel firm Livra are to launch an online community for users to share and gather opinions. More
Japanese online panel supplier Research Panel has partnered with Korean agency Trend Monitor to provide a multi-Asian country consumer research service. More
In the UK, FreshMinds Research has launched a suite of social media monitoring services, to enable clients to gain insight into how and why online consumer conversations are shaping their brand, both on and offline. More
Pharma market research firm AlphaDetail has added two new features, AlphaLink and AlphaMonitor, to its suite of tracking services. More
In Australia, the Outdoor Media Association (OMA) has postponed the launch of its audience measurement system MOVE until next February. Its original plan was to roll out the system this year. More
Canada-based public opinion firm Angus Reid Strategies has hooked up with UK political blog PoliticalBetting.com to run online polls on the site, which will track voter intentions leading up to Britain's next general election. More
In Canada, motion-media specialist tava touchpoints has added audience measurement to its in-store digital media screens, which have been lowered to eye-level to improve customer engagement. More
Site traffic analysis firm Webtrends and enterprise analytics specialist Teradata are collaborating to help marketers measure the link between their customers' online and offline behaviour. More
In the UK, GfK NOP Media is launching a new panel of eight-to-fifteen-year-olds, 'rate it!', to offer better understanding of 'the next generation of media consumers'. More
US-based consultancy dmr has partnered with radio technology specialist Emmis Interactive to offer radio stations audience data analysis based around Arbitron's PPM, to help maximize their ratings and revenue. More
Social media analytics firm Attentio and celebrity web site TheNod.com have released the first results from a collaboration to track and analyse celebrity brand associations. More
Brand and communications research specialist Hall & Partners has teamed up with the Open Mind Group to launch a joint venture in Australia, headed by former Research International (RI) Exec Louise McCann who will be based in Sydney. More
The deadline set by New York Attorney General Andrew Cuomo for Arbitron to gain MRC accreditation for its PPM radio ratings service in the market has passed, with no announcement of success and reports suggesting no accreditation has been gained. More
Synovate Healthcare has expanded the reach of its Global Oncology Monitor to eight new markets in the Americas, Europe and Asia. More
IMS Health has launched a new tool that provides an understanding at both the molecule and product level of market size, performance and changing biologics usage in more than 70 countries. More
In New York, Nielsen has hired Steve Hasker to fill the newly created position of President, Media Product Leadership and Advertiser Solutions - a new business unit set up to help advertisers 'deliver the right messages to the right consumers'. More
In the UK, research agency EasyInsites is to partner with online parenting club Bounty to build a young family panel with which to conduct bi-monthly research. More
Research software provider Confirmit and text analytics specialist Clarabridge have formed a partnership aimed at refining the value of open-ended customer responses. More
At a launch event held yesterday, UKOM - the UK online measurement body - unveiled further details about the online audience planning system it is developing in partnership with Nielsen. More
In Sweden, market research technology firm Dapresy has partnered with research software provider Action Dialog Partner, to integrate the latter's survey tool into its own Research Management service. More
In New York, media research company TRA has upgraded its Media TRAnalytics ad matching tool, to include a web-based solution which recommends TV campaigns based on the link between TV program audiences and the products and brands they actually buy. More
Canadian customer analytics provider iPerceptions has bought a number of web analytics products from industry practitioner StTphane Hamel. Terms were not disclosed. More
Online measurement firm comScore has launched an audience targeting tool for gaming publishers and developers, which provides a measurement of users' attitudes, behaviour and lifestyles. More
Digital marketing agency iCrossing has released a social media monitoring application for the iPhone, that enables users to search Twitter, Digg and thousands of forums and blogs. More
US-based retail specialist The NPD Group has enhanced its Retail Insight Service to enable consumer technology clients to view point-of-sale information and 'casual' sales data side-by-side. More
Ratings giant Arbitron has commercialized its Portable People Meter (PPM) radio ratings service in five new local markets, as the deadline approaches for the firm to obtain Media Rating Council (MRC) accreditation for its service in New York. More
Israeli online analytics firm Kampyle has partnered with Yokohama-based Infinet, to offer its clients local sales and support services in Japan. It has also launched a Japanese language web site. More
Data collection agency Field Force has become the first firm in Australia to join the 'Panel Exchange' sample marketplace operated by Swedish software firm Cint. More
Ipsos Marketing in Poland has launched sales potential estimation tool 'NOVACTION NextGen' - billed as the first of its kind in the country. More
Nielsen Online has underlined its commitment to the panel-based methodology it will use for the UK's first web measurement currency, following competitor comScore's proposal of a 'person-centric' approach using a hybrid technique employing cookie deletion. More
In the UK, TNS has launched a tool that claims to provide clients with an 'early warning' of rival ad campaigns, and which it says 'bridges the gap' between ad pre-testing and tracking. More
Online measurement firm comScore has unveiled a tool which combines reported mobile behavior measurement with mobile device ownership information, to provide marketers with attitudinal, lifestyle and product usage information data. More
In the UK, the Internet Advertising Bureau (IAB) has launched a web site to provide consumers with information about online behavioural advertising, including details of how to opt out. More
Social media measurement firm Fizziolo.gy has developed a system to measure and track real-time online conversations about the entertainment industry. More
Forrester Research has launched a survey which is designed to uncover the technology adoption habits of information workers ('iWorkers'). More
In Australia, former Galaxy Research Director Chris Lonergan has launched his own full service market research agency, which he says will 'marry old school rigour' with new technology and a thorough understanding of business issues. More
Online ad network Traffic Marketplace has launched a suite of campaign reporting products that quantify and qualify the impact of advertiser campaigns on the online and offline behaviour of consumers. More
In Canada, The Verde Group has launched a system to which determines how employee behavior affects customer experiences, and how this impacts on company profitability. More
In the UK, online measurement firm comScore has submitted a proposal to the electronic arm of the Audit Bureau of Circulation (ABCe), to develop a new 'person-centric' gauge for web site traffic measurement. More
In Germany, former Synovate Director Lenard Goedeke is about to open LeGo Research, a new consultancy which will supply customer management, brand and communications, and price and product research, primarily to clients in the financial services sector. More
Netherlands-based community insight agency CreativeCrowds has announced a partnership with Canadian crowdsourcing technology firm Cambrian House. Using the latter's flagship Chaordix product, the partners will design and deliver crowdsourcing platforms to organizations in Europe. More
Advertising research specialist Ipsos ASI has launched a tool which measures and tests communications across all forms of advertising platforms, including emerging digital media. More
In the US, research technology firm eePulse has introduced an employee engagement benchmarking survey, which it says it the first to provide real-time research on what drives a firm's or individual's performance. More
US healthcare specialist Panel Intelligence has expanded its access to patients, to provide cancer therapeutics companies with direct access to the end users of their products. More
The biggest new MrWeb section in nine years opens today with launch articles from five research luminaries. 'MRT' is an online home for custom panel builders, mobile researchers, data miners, neuromarketers and many others at the leading edge of what we broadly define as 'MR'. More
US reseacher Nicole Wyrembeck has set up a new agency, Decision Point, which promises a combination of social science research and marketing expertise. She is joined by Senior Research Strategist Donna Cangelosi. More
Three agencies, Acrobat Research, Cimigo and EuroInterview are combining to create a new global operations business called Cido Research. More
Mumbai, India-based KPO (Knowledge Process Outsourcing) firm Adventity, Inc. and Canadian firm Revanalytics are joining forces to set up a new Sri Lankan-based company, whose services will include market research and BPO solutions. More
IBM has opened its first US-based Business Analytics Solution Center in New York, to provide clients with mathematical, modeling and optimization services. More
In the US, sports entertainment firm ESPN has teamed with the Wharton School of the University of Pennsylvania, to examine media challenges such as cross-media measurement and analysis. More
Danish firm iMotions has released a new eye tracking software platform with 'Reading Metrics' to uncover whether consumers really read or are able to read communications, and 'Study Sharing' which enables users to run studies in multiple locations simultaneously. More
In Australia, SampleWorx has launched an online sample marketplace where potential buyers can log on and post details about their projects, and suppliers can place bids to win these contracts. More
US online music analytics and insights firm Next Big Sound (NBS) has raised an undisclosed round of funding from venture capital firm Foundry Group, which it will use to recruit developers and system administrators tasked with expanding its technology. More
UK retail giant Asda plans to 'empower' consumers by enabling them to get involved in every aspect of the business - from product development to the look and feel of packaging. More
In the US, ratings giant Arbitron has formed a 'cross-media' measurement group, which will use its Portable People Meter (PPM) technology and third-party partnerships to establish a new audience measurement service across TV, radio, Internet, mobile and place-based media. More
Online specialist Research Now is to offer Experian's consumer segmentation tool Mosaic, across its panels globally. More
In Korea, marketing agency DigitalOcean has partnered with online intelligence firm Brandtology to provide clients with 'buzz feedback' from their online campaigns. More
US online physician community provider Sermo has launched an on-demand offering, which enables users to engage with and start private online conversations with a targeted group of medical practitioners. More
Two divisions of marketing services agency Euro RSCG Worldwide have teamed up to launch a tool to help marketers target teen consumers and their families. The two are data analytics and behavioral marketing arm Euro RSCG Discovery and American Student List (ASL). More
US-based web analytics firm Omniture has measured what it says is the first retail transaction ever to take place in Facebook, on behalf of a florist and gift retailer advertising on the social networking site. More
UKOM, the UK online measurement body, has appointed Nielsen as its official partner to create the country's first currency for planning advertising campaigns on the Internet. More
WPP agency Added Value is launching three new initiatives to help clients address strategic marketing questions facing their business and brands. The first, AV-id(TM), uses the principles of social networking to help clients develop and refine conceptual marketing ideas in real time. More
Google-owned YouTube is boosting its content management offering for copyright owners and media companies by integrating data from its Content ID and YouTube Insight services. More
Text mining software firm Clarabridge has launched Social Media Analysis (SMA), an analytic tool allowing clients to enhance their customer analysis by integrating social media content into their existing internal enterprise feedback. More
The new Chairman of US standards body the FCC has told an audience of minority broadcasters that the Commission aims to bring together the sides in the dispute over Arbitron's PPM. He also acknowledged that his organisation's authority regarding the PPM is 'limited'. More
TNS Magasin has launched a service focusing on understanding shoppers who don't buy the products in front of them, identifying and analysing attrition amongst shoppers at every stage of the process. More
UK-based custom panels firm EasyInsites has formally launched its EasyMobile product, allowing it to conduct rapid polling via mobile phones. The new system uses the OnePoint survey platform. More
Meteor Solutions has upgraded its flagship software product, Meteor Tracker, adding sophisticated analytics and reporting capabilities to enable marketers to measure the impact of what it calls 'earned media' - unpaid content including word-of-mouth and social media posts. More
Pharma market research giant IMS Health has launched a web-based Q&A service to provide healthcare industry market intelligence and insights to newly-founded biopharmaceutical companies. More
In the US, TV ad effectiveness measurement firm Ace Metrix has introduced a pre-test platform for creative content, which measures how persuasive ads are and the engagement viewers have with them. More
In the US, marketing intelligence firm Visual IQ has launched a tool which provides marketers with information about the customer behaviour generated by marketing activity. More
In the US, Internet radio ad network TargetSpot has launched a response tracking and reporting system that provides advertisers with insight into their online radio campaigns. More
GfK Romania is opening a CATI call centre in Iasi, which CEO Andi Dumitrescu says will allow the firm to contain costs and improve services. More
Customer reviews and social commerce solutions firm PowerReviews has launched a new suite of social networking measurement tools, designed to help brands listen to and engage with their customers. More
In the UK, Maven Research has developed a customer satisfaction measurement tool, to provide a process to enable baseline scoring, benchmarking and thought tracking of companies in the professional services sector. More
In the US, Edolphus Towns' investigation into Arbitron's PPM claims Media Ratings Council (MRC) documents flag up 'persistent problems' with the technology. Arbitron says his Committee has reached 'erroneous conclusions' which it looks forward to clarifying. More
In the US, ratings giant Arbitron has developed a tool promising radio stations 'easier access' to performance metrics across multi-station portfolios. More
In the UK, healthcare and medical market fieldwork agency Healthcare Landscape has launched a series of research blogs where patients and carers can discuss a variety of medical issues on an anonymous basis. More
News publisher USA TODAY has launched a research and marketing unit, Buzz Bureau, to help clients find non-traditional ways to engage with their customers and identify new trends and market information. More
Nielsen and Facebook have signed a multi-year partnership to help clients better measure the impact of online advertising and develop and market new products. More
US-based Cambiar - the management consultancy dedicated to the market research industry - has opened a Marketing and Product Consulting Practice, to help companies position and market themselves and their product portfolios. More
In London, Synovate has hired Marc Chester for the newly created role of Community Panels Director. More
London-based communications research agency MESH Planning has launched an 'experience database', aiming to enable marketers to measure every single consumer interaction with their brands in real-time. More
US web analytics firm Omniture and online measurement specialist comScore have partnered to deliver what they describe as a 'unified digital audience measurement system'. More
In the UK, Katugas Research Services has launched a system which categorises posts on Twitter according to their content. More
In the US, marketing agency Mercury has partnered with customer analytics firm CadenceQuest to deliver a self-service platform that provides in-depth information about customer behaviour to marketing and merchandising decision makers. More
Mobile survey technology provider Techneos Systems has launched SODA, a survey platform which works by downloading applications to mobile phones to run when they are offline, and connects to a wireless network as required to fetch projects and submit data. More
Database marketing agency Merkle has announced the formation of a new business called LogicLab, which will combine elements of database marketing and 'traditional' market research; and has hired Experian Research exec Chris Wilson to lead it. More
Tech specialist In-Stat has launched three new database research services, providing detailed market, product and technology data on global pay TV subscribers, set top boxes (STB), and Wi-Fi enabled products. More
In the US, the ARF (Advertising Research Foundation) has appointed Lynne Johnson in the new role of Senior Vice President, Social Media. Overseeing the organisation's social media development and strategy, she will also spearhead the launch of its Social Media Council. More
Arbitron has signed an agreement with BroadSign International, a provider of SaaS solutions for managing digital out-of-home (OOH) video networks, to deliver a proof-of-play advertising audit service using the Portable People Meter (PPM) technology. More
United Sample and Clear Sky Media have launched a new survey platform for the latter's comparison shopping web site RedFlagDeals.com. More
FreshMinds Research has announced the formation of a distinct Research Communities and Panels division, and the arrival of James Turner, formerly Head of Research at BT, to lead it. More
US health care specialist Roger Green and Associates (RG+A) has announced the launch of DPS® Tracker, the first ATU/tracking system based on its established patient-centered Dynamic Practice Simulation (DPS) methodology. More
A new service billed as 'instant, affordable, targeted market research' is launched this week in beta form. Surveys at AskYourTargetMarket.com start at around thirty dollars. More
In the US, professional association the CMO Council has announced the launch of 'Pause for a Cause', a program which aims to direct millions of dollars in funds to good causes in exchange for survey responses. Major charities and corporations are among those backing the initiative. More
High profile UK-based start-up Verve is already opening its first overseas offices, in Sydney, Australia - and will launch customer advisory panels and online brand communities in Australia and New Zealand. More
Nielsen's decision to do away with live-only program ratings is 'a significant step backwards' according to GroupM North America's Chief Investment Officer, Rino Scanzoni. More
GfK subsidiary Mediamark Research & Intelligence (MRI) has announced plans to expand the size of the AdMeasure database five-fold making it, the firm says, 'large enough to be a syndicated industry currency for print ad measurement'. More
Social media monitoring and engagement specialist Visible Technologies is extending the application of its truCAST engine and launching truPULSE, a real-time social media intelligence service. More
Following client consultation, Nielsen is to move to live-program-plus-same-day ratings in its Local People Meter (LPM) and Set Meter markets by early December. More
In the US, the newly formed Coalition for Innovative Media Measurement (CIMM) has attempted to clarify its goals in a conference call, stressing that rather than creating a competitor for Nielsen Media Research, it wants to fund new research into cross-platform and TV set-top box measurement. More
GfK has continued its expansion in Asian optical markets via an agreement with professional association the Singapore Opticianry Practitioners (SOP). More
A group of 14 companies has formally announced the founding of the Council for Innovative Media Measurement (CIMM), a consortium that will create a new TV audience measurement system, designed to challenge Nielsen's control over the marketplace. More
Digital marketing agency Critical Mass has launched a multi-channel measurement group which will focus on gathering insights to improve marketing and user experience. More
In the UK, Voodoo Research has launched a panel which offers clients access to 'culturally attuned' and 'future focussed' 18-30 year olds. More
Ipsos Public Affairs has opened a new research center to provide market research and insight into the lives of Hispanic citizens living in the US. More
In Australia, a tool has been developed to enable companies to conduct remote online user testing of their web site, on any kind of digital interface. More
Nielsen Media Research has developed a new meter which will measure online video viewing in the same way the firm's A/P Meter does for television. More
Digital TV solutions firm OpenTV Corp is to publish details of the data its platform is able to measure on set-top boxes (STBs), helping operators to gather detailed data on what programs and ads viewers watch and for how long. More
PluggedIN, which specializes in building online communities for market research and consumer insights, has updated its social networking platform to enable online qual researchers to track what their target audiences are sharing across the social media landscape. More
European agency SKOPOS has launched Netnography, a social media measurement tool, and a web site analysis solution called Webalyzer. More
US video ad network BrightRoll has launched an audience analysis and behavioral targeting program, to help brands connect with their consumers by providing insight into their niche audiences. More
After more than six years at Unilever Australasia - most recently as Director of Consumer Insight and Marketing Operations - Tiina Raikko has launched a consultancy of her own, called Fuel. More
In the UK, online gambling firm Devilfish Gaming - named after its poker playing ambassador David 'Devilfish' Ulliott - has diversified by launching a consultancy which will provide market research and market and competitor analysis to the gaming industry. More
US-based Communispace - which creates online customer insight communities - has partnered with Australian ad hoc market research agency Colmar Brunton to develop private online communities in the Asia Pacific region. More
US-based CARMA International has updated its Social Media Access analysis tool, to provide new methods for analyzing reader comments and hyperlinks appearing within social media, and help clients understand how blog contents are affecting their image. More
Synovate has updated its online community panels; integrating qual and quant research with a number of applications to help clients spot trends and obtain feedback about product ideas. More
Australian digital audience measurement firm Effective Measure has expanded with the opening of offices in the United Arab Emirates (UAE), and has hired Brendon Ogilvy for the newly created role of Regional Director for MENA (Middle East North Africa). More
GfK has launched EMO Sensor, a system which measures the emotions that consumers experience when coming into contact with a brand, for example when viewing a TV commercial. More
Healthcare market research specialist Majestic MRSS has opened a new office in Dubai, and equipped ten of its existing focus group facilities across Asia with 'Focus Vision' video-streaming facilities. More
UberVu - which tracks comments across sites like Twitter and Facebook - has launched the public beta test of its new service, which enables users to type in a search keyword and then see how many people are discussing it and where the conversations are happening. More
UK agency Ci Research has formed a new retail division, which it says will provide clients with access to team members' client-side and agency-side retail market research expertise. More
Media and market intelligence solutions firm Biz360 has expanded its Community Insights social media monitoring system to make it suitable for small and middle market companies. More
A New York business school has set up a research group to develop algorithms and techniques which will classify, predict and more accurately describe the purchasing behaviour of consumers. More
US health, wellness and sustainability researcher the Natural Marketing Institute (NMI) is to expand its LOHAS consumer segmentation model to provide clients with eight years of trended data. More
US retail analytics giant Information Resources Inc (IRI) has launched a solution for consumer packaged goods (CPG) manufacturers and retailers, which enables them to predict the economic factors likely to impact brand or category growth over the next five years. More
Online audience measurement firm Hitwise has launched a new service to report on the surfing behaviour of 90,000 Brazilian Internet users. More
New York-headquartered MSW - previously McCollum Spielman Worldwide - has partnered with UK-based Insight Engineers to introduce its brand and communications research approaches across Europe. More
Business intelligence (BI) provider QuantiSense has partnered with analytics specialist Netezza to deliver intelligence and analytics applications developed exclusively for the retail industry. More
The Data Mining Group, a consortium of companies and organizations developing standards for statistical and data mining models, has rolled out Version 4.0 of its Predictive Model Markup Language (PMML). More
TV technology firm NDS and TNS Media Research have enhanced their joint TV audience measurement offering by adding the ability to identify individual viewers in homes signed up to participate in a measurement panel. More
In the US, GfK Healthcare has introduced a quarterly omnibus, 'Managed Markets Delegates on Demand', to provide pharma marketers with access to a panel of key decision makers. More
In the US, video and media data technology firm Concurrent has introduced a solution designed to offer a 360-degree view of linear, video-on-demand (VoD) and interactive media consumption across the three screens of TV, mobile and online. More
In Canada, ratings giant Arbitron and TNS Media Research have launched what they describe as the 'world's largest combined panel for TV and radio audience measurement', designed to support industry organisation BBM Canada's own multi-media measurement initiative. More
US marketing research and ad testing consultancy ARSgroup has introduced a copytesting solution to measure and predict consumer reaction to online ads. More
German communications evaluation firm ASC is launching a call centre quality monitoring solution, integrating speech analysis with emotion detection. More
Online panels specialist Research Now has teamed up with Reed Business Information's (RBI) 'Computer Weekly' magazine to create a purpose built panel of IT professionals across the UK. More
In the US, marketing agency Hoffman York (HY) has established a division dedicated to helping clients drive demand and awareness of green products and services. More
In Australia, TV technology firm NDS and TNS Media Research have partnered to track and analyze audience behaviour across pay-TV operator Foxtel's network, to enable it to introduce advanced advertising products. More
In the UK, digital media company Struq has launched a technology platform that allows advertisers to customise and deliver ads in real-time, based on users' online behaviour and activities. More
In Australia, Nielsen has released data from its upgraded Internet panel, in a move towards its final accreditation by the Interactive Advertising Bureau (IAB). More
In the US, multi-screen media measurement firm Rentrak has appointed Bruce Goerlich as Chief Research Officer and Dr Michael Vinson as Vice President of Statistical Sciences and Analytics. The new positions have been created to push the development of video ad research products. More
In the US, consumer research firm Iconoculture has launched a service to reveal how consumers' values influence their packaging preferences. It will be run by two newly appointed industry veterans with a combination of nearly 50 years' packaging expertise. More
US marketing and comms specialist HCD Research has added media mix modeling to its services for advertisers, with the aim of providing a 'holistic approach' to understanding and analyzing the impact of all advertising efforts and expenditures. More
In the US, analyst and consultant Frost & Sullivan has introduced a subscription-based market tracking program to assess awareness, adoption, plans and spending in the commercial green building sector. More
Shopper behaviour consultancy TNS Magasin has combined EEG (electroencephalography) and eye tracking technologies to capture shoppers' emotional and cognitive responses at what it describes as 'an unprecedented level of detail'. More
In New York, a former Mediaedge online marketing analyst has launched a company offering to teach media executives the data analysis techniques they need to assess online advertising. More
US Internet marketing and market research firm Irbtrax has launched a service designed to measure the 'Digital Highway DNA' of competitor web sites. More
TNS Healthcare and consumer comms agency McCann Healthcare have linked to launch the first in a series of studies providing insights into the Singapore health sector. More
Site traffic analysis firm Webtrends has launched a self-service testing and segmentation tool, which helps marketers identify and publish top-converting web content and perform advanced customer targeting with little or no IT assistance. More
In the US, digital marketing agency Tribal Fusion has launched a service using advanced analytics to measure the effect of online advertising on offline purchasing decisions. More
Australian software developer EB Strada Pty has added to the growing armoury of data collection tools available to researchers. FormReturn 1.0 offers a cross-platform optical mark recognition (OMR) system for simpler analysis of hand-written data such as that on questionnaires. More
US radio ratings giant Arbitron is attempting to invalidate nine patents for technology which identity solutions firm Digimarc has developed to monitor broadcasts. Digimarc claims that technology used for Arbitron's PPM infringed the patents. More
The latest release of Google Insights for Search looks into the future and predicts what will be searched for, based on a combination of current searches and the way trends have developed in the past. More
US tech specialist ABI Research has launched a senior management-focused events company, which will tap into the parent firm's portfolio of market intelligence and quantitative analytics, as well as its global team of analysts. More
In the US, American Express Business Travel has opened a dedicated research practice to help companies cut the cost of their business trips. More
In the US, multi-screen media measurement agency Rentrak and mobile TV service FLO TV are to launch what they describe as the mobile TV industry's first comprehensive viewership and ad impression reporting. More
US entertainment, media and technology market research firm Interpret has launched a syndicated research tool to provide an understanding of what drives the purchase of mobile handsets and devices. More
In the US, Lnx Research has launched a new market research division called LnxPharma, dedicated to using social network analysis (SNA) tools and techniques to help pharma, biotech and government clients better understand how communities function. More
A New York firm has launched a new online mystery shopper exchange, to provide a 'one-stop shop' for recruiters and job seekers. Inpulse Shopper aims to help researchers in the US and Canada find mystery shoppers, while also connecting job seekers with legitimate firms. More
London-based market research agency BDRC has launched an ad evaluation service, AdForensics, which enables clients to test up to three creative executions simultaneously with a 200-strong sample of their target audience. More
In the US, online survey sample firm United Sample and teens and young adult network eSPIN have partnered to launch a community where teens can participate in surveys and earn rewards for sharing their thoughts. More
In response to last week's news that a consortium has been formed to challenge Nielsen's TV audience measurement 'monopoly', the firm has been in touch with employees to confirm that 'three screen' measurement remains central to its strategy. More
In the US, GfK Healthcare has launched a suite of healthcare-specific brand positioning and diagnostic tools for measuring the 'cognitive and emotional strengths' of a brand. More
In the US a TV ad solutions firm is to bring together the services of Nielsen, Experian and Acxiom to help clients improve ad effectiveness using their existing data segmentation and optimization models. More
UK-based healthcare market research agency The Planning Shop international has launched a panel which it claims provides access to the market shapers of the future. More
Behavioral targeting firm Rocket Fuel has launched an intelligent online ad-serving platform that combines social, behavioral, contextual, search and many other sources to understand consumer interest and intent. More
In the US, a group of broadcast and cable networks have joined with media agencies and clients to form a consortium that will create a new TV Audience measurement system, designed to challenge Nielsen's control over the marketplace. More
US web performance management firm AlertSite has launched a dashboard which combines its own metrics with Google Analytics traffic analysis, to enable users to understand how consumer behaviour influences the performance of their web sites. More
Ratings giant Arbitron has pledged that by the end of 2010, it will have increased its diary cell-phone-only household sample to an average of 15%, and its PPM cell-phone-only household sample to an average of 20%. More
US contact center solutions firm CallCopy has launched a new speech analytics solution which enables contact centers to extract information from contact recordings and use it to generate business intelligence. More
US word of mouth (WOM) specialist Bazaarvoice has rolled out a solution that helps companies plug into social networks to help optimize the user experience on eCommerce and brand sites. More
In China, mobile ad network Madhouse has introduced a service to enable advertisers to track mobile ads in real-time. More
Natural language processing technology firm OpenAmplify has launched a tool which analyses large amounts of data to uncover users' real needs, and assess whether their purchasing decisions can be influenced. The firm has also hired sales VP Glen Kushner to work from its NY office. More
In New York, media management firm Mediabrands has launched Geomentum; a marketing and media insights agency which brings together marketplace intelligence, technology and local targeting capabilities. More
In the US, TNS Media Research has partnered with digital entertainment technology firm Rovi Corporation to develop advanced TV and set-top-box (STB) measurement solutions. More
Arbitron and Nielsen joint venture Scarborough Research will be incorporating cell-phone-only (CPO) users into the sample for its syndicated local market studies, beginning this summer and due for release next spring. More
In the US, a group of representatives of minority broadcasters have written to President Barack Obama asking him to intervene in the ongoing dispute over Arbitron's Portable People Meter (PPM), which they say they believe undercounts the audiences of minority radio stations. More
German agricultural MR specialist Kleffmann Group has partnered with XS Inc - a firm which produces North American ag retailer point-of-sale data - to develop a new suite of market research and intelligence services. More
Datamonitor is integrating its three technology research brands - Butler Group, Datamonitor Technology and Ovum - under the Ovum name from September 1st. On the same day it wll launch two new research services. More
Daily Research News has today launched a page for short summaries of breaking news items. Readers interested in items appearing can register their email address to receive a link to the full story if and when it is published at the end of the day in the main DRNO bulletin. More
Flat panel research specialist DisplaySearch is to roll out a new suite of reports to cover the rapidly growing solar and photovoltaics markets. More
London-based business intelligence firm StrategyEye has announced a strategic partnership with specialist MR, events and advisory firm Cleantech Group, LLC, to deliver tracking services to monitor news in the clean technology sector. More
Information provider and CEM software firm ResponseTek Networks Corp has launched an application to monitor brand 'buzz' on Twitter, including scans for positive or negative sentiment. More
US-based MarketSight LLC has launched the latest Software-as-a-Service (SaaS)-based version of its product for data analysis and reporting. More
In the US, business analytics firm SAS has launched a social media analysis tool which it says will help understand customer sentiment and detect fraud. More
In the US, custom research firm Chadwick Martin Bailey (CMB) has joined with specialist marketing firm AgencySacks to provide insights to companies that target the affluent consumer. More
TNS has launched a series of reports measuring the sporting and entertainment passions of consumers in Asia. More
US-based retail intelligence specialist The NPD Group has launched its first ever store level information service for the beauty industry. More
Retail analytics firm CustoLogix has launched a service that helps small and midsized retailers understand their business through the use of graphics and analyses. More
Traffic analysis firm Webtrends has developed a Software as a service (SaaS) version of its analytics solution. New features include the ability to plot site metrics against other company data. More
In the US, communications firm Manning Selvage & Lee (MS&L) has launched a new approach, which combines proprietary healthcare consulting tools with a team of senior advisors in healthcare, and other key areas. More
US mobile analytics provider Motally has announced the beta launch of its mobile analytics service for iPhone and Blackberry, with support for Android and others to follow shortly. More
In the US, social software provider HiveLive has launched a new community application for online concept testing, as part of its suite of qualitative research tools. More
Synovate has rolled out its Marketing Management Analytics (MMA) business across the Asia Pacific region. More
Pharma market research giant IMS Health has launched a web-based tool which it claims provides an alternative to custom primary market research for assessing brand promotional campaigns. More
US web analytics provider SeeWhy has launched a service to enable real-time re-targeting of people who abandon sites. More
US media communications agency Starcom MediaVest Group (SMG) is collaborating with Spanish language TV group Telemundo Communications to provide advertisers with a deeper understanding of Latino consumers in the US. More
Microsoft and comScore are collaborating to build a hybrid audience measurement tool, which will allow advertisers to determine and predict how consumers will respond to their digital ads. More
In the US, word-of-mouth (WoM) marketing agency Z=calo Group has launched a tool to help marketers understand and measure where and how brands are discussed and recommended across all social media channels. More
Display optimization solutions provider Aggregate Knowledge has released the Audience Discovery™ Engine, a package which promises to find, validate and provide insights into audiences, and so optimize ad impressions. More
In the US, Arbitron has responded to the news that the Government Accountability Office (GAO) is being asked to join the rush to investigate the impact of the PPM, by reiterating that it 'welcomes every opportunity to discuss the PPM technology, service and our sampling methodology.' More
In the US, automotive research specialist R. L. Polk & Co. has introduced a segmentation system tying in with the much-discussed 'Cash for Clunkers' vehicle disposal initiative. More
In the US, former Common Knowledge exec Paul Kirch has launched ActusMR, Inc., a consultancy promising to help market research firms improve or create a successful sales infrastructure. More
MarketTools-owned DIY survey brand Zoomerang has released an upgraded version of its software, Zoomerang Enterprise, offering improved management and sharing of online surveys. More
Hi-tech entertainment research specialist OTX has formed a new research practice focusing on youth and families, and appointed Donna Sabino to lead it as Senior Vice President of Kids and Family Insights. More
Arbitron says Spanish-language broadcaster Univision Radio will not renew contracts for its Portable People Meter (PPM) ratings in San Diego, Miami and Phoenix, and will refuse to encode its signals for PPM in the three markets. More
Two UK-based brand specialists have launched a new system, 'Smash Your Brand', to help clients optimise brands at both a conscious and subconscious level. More
South African eye tracking specialist Prompt Research Insights (PRI) has launched ADGist(TM), a measure of the effectiveness of print and billboards glimpsed very briefly. More
In the UK, information services giant Experian has updated its consumer segmentation tool Mosaic, in a move which it says reflects demographic and social changes that have occurred in British society since 2003. More
US-based Invoke Solutions has upgraded its Engage Analytics platform to provide automated integration with PowerPoint, cross-tabs, and advanced filtering techniques. More
In the US, online research specialist Decipher has launched a tool allowing clients who use online 'dial testing' to view survey results in an interactive reporting environment. More
In the UK, Nationwide Building Society is the latest firm to bar the tracking of its site visitors by Phorm's controversial online behavioural targeting software. Nationwide joins other high profile firms including Amazon and Wikipedia. More
In the US, consumer specialist Perception Research Services International (PRS) and neuroscience firm EmSense have partnered to offer bio-sensory measures within quant packaging research studies. More
Nielsen has launched a web audience measurement solution in Taiwan, which offers third-party verification of Internet traffic through a combination of page tagging and visitor surveys. More
In Canada, online panel firm Vision Critical has released an online research product specifically for the consumer packaged goods (CPG) industry. More
Canadian news and business information resource FPinfomart.ca - a division of media company Canwest Publishing - has added radio monitoring to its portfolio of sources for tracking corporate and competitive intelligence. More
Media services firm PR Newswire has announced the EMEA launch of an intelligence tool, Social Media Metrics. The tool is powered by Sentiment Metrics, a real-time analysis system and dashboard breaking down mentions of brands and companies by sentiment, demographics, influence and authority. More
UK-based decision-making research specialist Spring has launched 'Emotimeter', a new methodology to measure the emotional resonance of advertising campaigns using emoticons and other novel ingredients. More
Automated telephony solutions provider Plum Voice has launched a tool, Plum Survey, which allows users to design, manage and analyse surveys delivered both over the Internet and by 'phone. More
In Canada, Omnicom-owned digital marketing agency Critical Mass has opened a new research division called Curious, which will use online communities to uncover consumer insights. More
In Canada, data collection specialist Itracks has launched an online forum where moderators can learn, discuss and generate ideas about qualitative research. More
New York Mayor Michael Bloomberg has outlined plans to bolster the media sector, which include the launch of a research center where media companies, universities and others will be able to collaborate on research and share findings. More
Florida Attorney General (AG) Bill McCollum has filed a lawsuit against Arbitron, claiming that its Portable People Meter (PPM) methodology undercounts minority listeners. His is the fourth such case to be brought against the firm. More
In Mumbai, Nielsen has launched a specialist Business Consulting Services group, which will combine qualitative consulting with fact-based analytic-driven recommendations. The group will be led by Asitava Sen, who joined Nielsen as Director, Retail Consulting last year. More
OgilvyPR's social media and marketing practice '360 Degree Digital Influence' has launched a tool to help marketers evaluate the impact of social media across different types of advertising and communications. More
Kantar's web analytics division Compete has unveiled a new measure to analyse how exposure to online advertising impacts consumers' online behaviour. More
Online qual specialist Blauw Research has announced a tool for continually assessing brand exposure and evaluating communications on Twitter; and launched a suite of research products including 'Superpromoter', a tool which identifies and assesses brand champions. More
Information services giant Experian has seen an 8% decline in first quarter revenues and reported poor performance across all regions, particularly in the UK and Ireland. The group is expecting little organic growth during the first half. Separately, the firm has upgraded its Mosaic segmentation tool. More
Neuromarketing company NeuroFocus has launched a brainwave-based measurement tool to provide CPG companies and design firms with the means to measure consumer response to new package designs. More
In the US, Nielsen has launched what it describes as the industry's 'most advanced panel and platform' for measuring Internet audiences - increasing its measurement of web sites from 3,000 to more than 30,000. More
French pharma data firm Cegedim Strategic Data (CSD) has launched a suite of products that combine its patient, promotion and communication tracking analyses for specific therapeutic markets. More
In the UK, consumer, shopper and market insights specialist Information Resources Inc (IRI) has rolled out a system which enables almost instant data flow from in-store EPOS (electronic point of sale) devices, to IRI's databases and analytics systems. More
US healthcare information and research firm SK&A has opened a new division to meet the needs of health care and pharmaceutical agencies. Account Manager Andrew Stanton and newly hired Account Executive Monica Browka will head up the division. More
US data analysis specialist Attensity has unveiled a new solution to enable government agencies and departments within large organizations to measure, chart and understand customer sentiment expressed in feedback from surveys. More
Ipsos Marketing in Poland has launched a pair of quant research tools - MARKETLandscape and BRANDStretch - for use at early stages of brand development. More
Youth marketing agency Archrival has developed a Twitter Aggregator tool to bring together all tweets relating to a brand in a single page. Technorati - which operates niche Twitter aggregator sites - has also launched a system to bring together tweets from major blogs. More
Research process outsourcing firm Pulse has rolled out the beta version of its mobile and IVR (Interactive Voice Response) research solutions, to provide a multi-mode data collection service across Asia. More
US research portal provider Northern Light has launched a new service which it says unifies a firm's tracking of product markets, competitors, events, and trends into a single solution. More
User experience consultancy Bunnyfoot and ad agency OgilvyOne have partnered in Hong Kong to provide a range of services to measure ad response and increase understanding and recall. More
In the UK, online research specialist Tpoll has launched a tool which analyses the build up of events that contribute to a customer's decision-making process. More
Survey Sampling International (SSI) has increased the size of its online communities in Argentina, Brazil and Mexico, and has also launched mobile and landline samples in Mexico and a landline sample in Brazil. More
US-based consumer and retail specialist The NPD Group has launched an analytics service for the automotive aftermarket sector. More
US data collection firm SurveyHealthCare has developed a managed care database of professionals who are involved with making formulary decisions, and developing medication protocol and pharmacy programs. More
Social measurement firm Viralheat has launched a social media monitoring and analytics tool, which tracks 200 video sites, Twitter and real-time blogs and web sites. More
In the UK, BT has dropped its arrangement with behavioural ad targeting company Phorm, citing the need to divert investment to meet its public commitment to developing next generation broadband and television services. More
UK digital marketing specialist Digital Marketing Group plc (DMG) has announced the launch of new agency DemographDMG, which it says will provide 'digital research with a human touch'. More
UK customer insight provider Speed-Trap has extended the reach of its web visitor measurement technology, to include visitors accessing sites via almost any mobile device. More
MENA agency Maktoob Research has launched a syndicated study, Middle East Shopping Trends, covering shoppers in Egypt, Jordan, Saudi Arabia and the United Arab Emirates. More
UK-based digital market research specialist eDigitalResearch has rolled out a new online video vox pop tool, to enable web visitors to record their feedback about a client's product or service. More
US ratings giant Arbitron has told the Federal Communications Commission (FCC) that it has no authority to impose regulations on its Portable People Meter (PPM) system, which replaces previously used paper diary-based methods for logging radio listening habits. More
In the UK, Ipsos MORI has opened the Research Methods Centre (RMC), billed as a hub of expertise in sampling, survey methodology and advanced data analysis. More
TV research division GfK Fernsehforschung has upgraded its tool for analysis of TV consumption in Germany, to include measurement of time-delayed, time-shifted and out-of-home TV viewing. More
In the US, consumer and retail specialist the NPD Group is now tracking consumer shopping habits, purchases and perceptions of the supermarket deli counter through its new service 'DeliTrack'. More
UK agency Conquest has launched a concept testing product, designed to measure gut reaction to new product ideas. More
Hi-tech researcher OTX (Online Testing eXchange) has integrated the simulated moderator software Socrates into its AdCEP pre-testing product, which measures how emotion, message and context impact the performance of advertising. More
In the US, sample audit specialist Mktg Inc has launched an online program to validate panel consistency over time. More
Radio ratings giant Arbitron says it welcomes the chance to discuss the impact of its PPM system further with Congress, following moves this week by New York Democrat Edolphus Towns, Chairman of the House Oversight and Government Reform Committee. More
In Israel, online feedback analytics firm Kampyle has integrated its Software-as-a-Service (SaaS) solution with Google Analytics, to analyse aspects of customer behavior including reasons for abandoning online shopping carts and leaving sites. More
A new online agency, Jeeran Research, has launched in the Middle East and North Africa (MENA) region. The firm is building a proprietary, diversified panel across 18 countries in the region. More
UK-based fieldwork specialist John Mackay has launched his own international B2B and consumer sampling agency, Mr Sample. More
Philadelphia-based Wolters Kluwer Health has launched 'inThought(TM)', a new MR service offering a range of pharmaceutical forecasting capabilities. More
Online research specialist MarketTools has launched a panel of IT professionals, using its TrueSample validation technology. More
FocusVision, which provides online video transmission and analysis for qualitative market research, has launched a service to enable its clients to view respondents live as they participate in ethnography, in-home interviews, and 'shop-along' studies. More
Eye care specialist Bausch & Lomb has announced the launch of the Center for Patient Insights, a source for 'unbiased industry information, trends, market research, and insights for eye care professionals across the US'. More
US-based Cambiar - the management consultancy dedicated to the market research industry - has opened a new practice dedicated to helping research departments in major organizations achieve relevance and impact. More
US entertainment, media and technology market research firm Interpret has launched a syndicated service to provide an understanding of consumer behaviour around digital media and emerging technologies. More
Millward Brown Optimor - the consulting unit dedicated to brand strategy and marketing investment - has made its annual 'BrandZ Top 100 Most Valuable Brands' ranking available as a free application on the iPhone. More
US social media analytics firm Visible Technologies has updated its TruCast monitoring and engagement platform. Additions include the ability to view the tone of conversations by country. More
Following the recent launch of Bing, Microsoft is linking up with marcoms giant WPP to conduct research which will explore the dynamics between search engine marketing and brand building. More
Library and information specialist Sue Hill Recruitment has moved formally into market research with the launch of a new business area and the appointment of Damon Thomas to lead it as Recruitment Manager. More
Digital video recorder (DVR) services provider TiVo and Internet ratings firm Quantcast have partnered to provide advertisers and media firms with an audience analysis service for evaluating the correlation between TV viewership and online activity. More
US ratings giant Arbitron has launched a new suite of measurement services, designed to improve visibility into 'away-from-home' TV audiences. More
A new company has been launched to assess the market share of German-language services, including social networks; national news portals; and women's, cinema and health web sites. More
In the US, market researcher Rob Hahn has launched his own agency - Strategic Market Solutions Group (SMSG) - to provide market research and sales management services focusing on the senior living and health care industries. More
In the UK, Sky News has re-launched its online research group - the Sky News Panel - with a new user web site supported by an online and TV recruitment campaign to attract new members. More
In the US, online communities network Wetpaint has released what it describes as the first-ever measurement tool that gauges online engagement with popular TV programs, rather than just measuring the size of the viewing audience. More
Online research and panels specialist Research Now has launched a 'family' of mobile survey products called Momentum. The new technology offers quick polls using SMS; and online surveys using WAP, GPRS and 3G connections. More
Consumer and retail specialist The NPD Group has begun tracking sales of sports apparel, athletic footwear and some equipment categories across major cities in Russia. More
Nielsen has partnered with French media agency MTdiamTtrie to launch a study of French mobile phone consumer behaviour. More
US automotive research agency RL Polk & Co is rolling out an online version of its National Vehicle Population Profile (NVPP) data, through a portal which offers clients easier, faster and broader availability of vehicle statistics. More
In the UK, financial information services company Markit and online research firm YouGov have launched a new survey designed to provide an indication of the actual changes in household finances each month. More
In the UK, user experience consultancy User Vision has unveiled a new service to allow global clients to watch focus groups and user tests sessions carried out at its HQ, live from their own offices. More
In the UK, the BBC is developing an audience measurement tool which will provide insight into how audiences 'pick and mix' content across a variety of viewing platforms. More
Reputation analysis and comms research specialist Echo Research has launched a fully automated online media monitoring, evaluation and benchmarking service. More
French media research agency MTdiamTtrie has launched a service to measure Internet radio streaming and podcasts on a monthly basis. More
In the UK, online medical data collection agency Medefield has launched a qual service which uses video streaming to provide global access to respondents. More
In India, the Media Research User's Council (MRUC) and Hansa Research have finally rolled out their Indian Outdoor Survey (IOS) in Mumbai. More
Nielsen and secure identity solutions firm Digimarc are to launch two joint ventures that will combine the latter's solutions for deterring fraud, counterfeiting and piracy with the former's consumer and business data. The ventures replace a more informal agreement in place since 2007. More
Publisher Time Inc and media agency Starcom USA are the first to sign up for Admeasure, described by Mediamark Research & Intelligence (MRI) as the ad industry's first-ever ad ratings for major consumer magazines. More
US TV ad measurement firm Ace Metrix has launched a service to help advertisers and agencies measure the persuasiveness and watchability of their advertising. More
In the US, web site testing and personalization solutions firm Amadesa has launched an automated, site-side behavioural targeting capability, which analyzes anonymous user data and matches content to each visitor. More
US media measurement and research agency Rentrak Corporation has partnered with video and media solutions firm Concurrent to gain a 360 degree view of video and advertising consumption patterns across TV, mobile devices and the Internet. More
European agency SKOPOS has launched the m-Suite(TM), a collection of mobile-based qual and quant research tools, giving respondents simple access via their own mobile phones to surveys, interviews, diaries, video and other research features. More
Predictive marketing specialist [x+1] and marketing optimization firm Coremetrics have announced a partnership to offer improved display ad targeting using robust web analytics data. More
Survey Sampling International (SSI) has moved to larger premises in central London, UK. The firm has also launched a new online reporting and analysis tool which enables the user to analyse data in real-time. More
US social media analytics firm Visible Technologies has launched an index which ranks the sentiment of online content regarding an individual or company, with a focus on search engine results. More
In the US, online qual agency iModerate has updated its virtual focus group platform Optimum!nsight. The new platform provides a more robust survey environment and handles a variety of qual initiatives. More
In the US, The Washington Post has launched an online panel of respondents, who will be invited to debate the country's health care reform bill and explain how proposed changes might impact citizens. More
In Australia, the subscription television (STV) industry has created an independent company to provide research and audience measurement services to its members and the broader media and marketing community. More
Dubai-based Real Opinions has opened an office in central London, which will be run by founder and CEO Dan Healy. More
Healthcare data collection firm All Global has added to its suite of healthcare research solutions with the introduction of AllBus, a physician omnibus, and AllCheck, an on-demand feasibility check offering. More
GfK Retail and Technology has combined information on energy consumption and sales figures of electronic appliances to create a new energy efficiency tracking product. More
In Dubai, healthcare web portal ArabMedicare.com has launched a new market research service designed to provide support services to healthcare providers, consulting firms, government agencies, and pharma and allied healthcare organisations. More
GfK Healthcare has added tailored reporting options to its Roper Global Diabetes Program, offering healthcare and related companies in the diabetes category access to patient data and market trends. More
US mobile and broadband software developer Openwave Systems has updated its mobile analytics platform to help carriers better understand mobile data usage, segmented by various subscriber demographics and peak usage times. More
In the US, web-based research software firm Revelation has upgraded its online qualitative tool Revelation Project so that it can be used for Latin American Spanish, continental French and German projects. More
Toronto, Canada-based social media analytics firm Sysomos has unveiled two new services which offer real-time access to social and traditional media conversations, as well as information about sentiment, geo-demographics and key influencers. More
GfK-Nnrnberg e.V - GfK's non-profit market research promotion arm - is developing a process that records and analyzes human emotions via the software-based detection of facial expressions. More
Lawyers involved in a privacy violation suit against behavioral targeting company NebuAd are now claiming that the firm went into US receivership specifically in order to avoid having to pay possible damages. A new firm has been launched in the UK. More
Behavioural ad specialist Phorm has launched a new patent-pending widget that personalises users' web site visits. The software highlights content which it recognises as being of interest to the visitor from their previous web-surfing history. More
UK-based agency Nunwood is rolling out its 'Fizz' knowledge management solution in the US later this month. The system provides clients with a single information depository for gathering, consolidating, and aggregating data from across the enterprise. More
US contact center solutions firm Envision Telephony has launched a speech analytics solution which it says simplifies the processing, search and reporting of speech data from within audio recordings. More
In the US, the Traffic Audit Bureau (TAB) has released the outdoor industry's first ratings, intended to replace the existing practice of using traffic counts to measure outdoor advertising. More
US-based GfK Healthcare has launched a new unit, the Managed Markets Practice Area, offering research and consulting which supports every stage of the product life cycle and throughout the business planning process. More
In Australia, digital audience measurement firm Effective Measure has announced plans to roll out a new visitor opt-out mechanism, which it says promises a 'new benchmark' in visitor privacy. More
Microsoft is hoping to boost its search engine market share with the launch of 'Bing', billed as a next generation search helping customers to make faster, more informed decisions. More
Online measurement giant comScore has announced the arrival of Media Metrix 360, a 'panel-centric hybrid' solution to digital audience measurement. More
Software firm ComputerTel is partnering with speech technology specialist Aurix to offer phonetic audio search technology and help contact centre clients to record, monitor and perform speech analytics on call recordings. More
US software firm RightNow has upgraded its on demand customer relationship management (CRM) solution to include Cloud Monitor - a social network content tracker - and Enterprise Analytics for dissecting internal data. More
Online panel specialist Lightspeed Research has launched a sample de-duplication platform that prevents respondents from retaking a survey from the same computer, through either multiple panels or by using multiple identities. More
US online video analytics firm TubeMogul has launched a free measurement tool to provide viewer data for 15 different partner web sites. More
In the UK, digital agency Imagini has rolled out the beta version of a tool that enables bloggers and web publishers to add personalised product recommendations to their sites, and generate demographic, psychographic and behavioural analytics from their site visitors. More
Walt Disney World and Disney's cable TV sports network ESPN are building a media research lab at the company's Wide World of Sports complex in Orlando. More
US web analytics firm Omniture has unveiled a system for measuring the success of advertising on Facebook applications. More
In the US, Ipsos Understanding UnLtd (IUU) - the qualitative division of Ipsos in North America - has developed a new approach to qualitative research for an online environment. More
In the US, web technology firm Autonomy Interwoven has launched a tool that automatically listens to content on sites such as Facebook, Twitter, and YouTube, and analyzes the dialogue to understand user sentiment. More
Finnish web analytics firm Snoobi Oy has continued its international expansion with a localised Latvian offering. The service, provided in the Latvian language, which be distributed via subsidiary operation Snoobi Latvia SIA. More
In the UK, Telegraph Media Group (TMG) has created a new research department, to identify opportunities in existing and emerging markets, as well as analyse the challenges facing the business and industry as a whole. More
In the UK, a group of entrepreneurs has launched a research agency, Innovate Solutions. The founders believe observational data in increasingly important to pharmaceutical companies, as well as to patients as consumers of healthcare. More
US consultancy Gongos Research has upgraded its 2.0 platform to create an interactive environment for consumers, while offering clients greater versatility when fielding questions and analyzing response. More
In the US, pharma/biotech marcoms agency Tugboat Consulting has formed partnerships with two organizations, to enable it to provide clients with new products, including an evidence-based market research concept. More
In Germany, BVM Chairman Wolfgang Dittrich has opened a media consulting and market research agency called d.core. More
In the UK, interactive voice messaging specialist Qire has launched an automated telephone-based research solution which allows instant surveys to be carried out with large contact databases. More
US web analytics firm Coremetrics has introduced a system that tracks customers' browsing behavior over the long term. More
Pharma and biotech specialist MattsonJack has launched a study that focuses on specific cancer tumor types in China. More
UK-based data integration agency Cognicient has launched a dashboard to help customers identify which survey questions have the greatest impact on their business, and weed out those questions that are unproductive and redundant. More
In the UK, MMR Research Worldwide has launched a market research service to provide manufacturers with a 360Ý view of the emotional factors that influence consumers when they make buying choices. More
Video sharing web site YouTube is to offer its parent firm's Google Analytics service to brand channel owners on the site. This will provide viewership metrics such as bounce rates, page views and stay time per visitor. More
In the UK, Speed-Trap - which monitors and evaluates web site usage - has introduced online analytics software that captures and analyses visitor interaction with non-browser-based applications that run on desktops or on mobile devices. More
In the US, social polling network Polladium.com has launched what it describes as a 'Twitter-like' interface where members can vote and express their opinions on polls ranging from politics and entertainment to sports and technology. More
In Australia, Sydney-based Connection Research - which analyses sustainability issues - has launched a service to report on sustainable housing, domestic energy and water consumption patterns, and the household use of technology. More
In the US, the Federal Communications Commission (FCC) has opened an inquiry into claims that Arbitron's Portable People Meter (PPM) undercounts the audiences of minority radio stations. More
In the UK, medeConnect Healthcare Insight - the market research division of Doctors.net.uk - has launched a qualitative MR service to complement its quant service which provides access to medical professionals. More
In the US, Verint Systems - which analyzes voice, video and data - has introduced new speech analytics technology for use in small and medium-sized contact centers. More
MR industry supplier companies from three countries have combined to create a global VideoDiary(TM) research panel. QualVu, EasyInsites and Cint, of Denver, Stockholm and London respectively, say the panel will give brands instant access to screened participants for qual research. More
Online analysis specialist Webtrends has released a beta version of DM3, which it claims is the first standardised model for determining how effectively organisations measure and utilise the data generated by their online marketing. More
US web analytics firm Omniture and WPP's insight and consultancy division Kantar have created a new platform, which enables clients to see how their online and offline activities impact on one another. More
In London, YouGovStone's MD Carole Stone is about to launch a monthly invitation-only club, where like-minded people can exchange ideas and build both business and social partnerships. Ideas generated by the StoneClub will come from, and feed back into, the firm's research. More
In the US, consumer research firm experiEmotive (EMA) has developed a research technique to uncover the specific feelings potential customers have towards a new product or corporate brand. More
Harris Interactive is to offer clients access to the opinions of families in Europe through a panel to be launched in the summer. More
Ipsos has rolled out its 'CATI at Home' method, which enables interviewers to conduct telephone-based research from their own homes, for use in Poland. More
MR software and predictive analytics giant SPSS is rolling out PASW Collaboration and Deployment Services 4, which it says provides an integrated platform for sharing, managing, automating and integrating analytic assets directly into business processes. More
In the US, FetchBack Inc., which specialises in analytics for online ad retargeting, has launched FIDO 2.0, a new generation of its technology platform, giving clients full access to their campaign reports and snapshots, and the ability to manage and update their campaigns. More
In the UK, out-of-home media firm Titan Outdoor has launched a new unit to bring together its strategy and insight functions, and provide audience-focused solutions for clients. More
Global PR agency Edelman and online intelligence firm Brandtology have partnered to develop a range of analytics aimed at helping Asian marketers engage with people and communities online. More
In Dubai, Maktoob Research has rolled out a service to provide advertisers, agencies and media firms in the region with insights into the impact of their online and offline ad campaigns. More
US game testing firm Absolute Quality (AQ) has launched a real-time social media analysis tool to gauge how users of interactive entertainment feel about the products available in the marketplace. More
US qual market research firm PluggedIN has released V1.5 of its market research online community (MROC) software, with an enhanced discussion forum functionality designed to streamline the member and moderator experience. More
In the US, digital signage firm Stratacache has launched a new service which provides in-store/in-branch consumer traffic pattern analysis to help firms assess the best positions for their digital signs. More
US web site analytics provider SeeWhy has secured $4.5m in new funding and appointed Scott Silk as Chief Executive Officer.The firm has also opened a new SaaS delivery center in Edinburgh, Scotland and launched a free Abandonment Tracker service. More
In the US, IBM veteran Christopher Caine has launched Mercator XXI, which will help clients export their success globally. As well as market access and market research, the new firm offers advice on government relations and public policy. More
In the US, GfK Healthcare has launched a syndicated research service offering data on physicians' brand preferences, current and anticipated prescribing practices, patient treatment algorithms and other insights across more than 30 diseases. More
Marketing services firm Epsilon has launched a market intelligence division which offers access to data gathered from millions of US households and businesses, to help clients better understand and target their customers. More
In South Africa, Havas Sports and Entertainment and eye tracking firm Prompt Research Insights have developed a tool to assess whether brands are looked at and registered by TV viewers during sports broadcasting. More
Online customer satisfaction metrics agency ForeSee Results has launched a tool that records what web site visitors are seeing and doing online in a real-time movie format. More
In the US, technology-driven market research firm Invoke Solutions has launched a 'fully fused' omnibus, offering a real-time blend of qual and quant approaches, which will enable clients to view results while the survey is still in field. More
In the US, Ipsos ASI - which offers advertising pre-testing services - has launched a research solution to help marketers refine and optimize the creative content of their advertising. More
In the US, Experian Marketing Services has launched a model to help predict the next product a catalog shopper is likely to purchase, as well as the channel through which that purchase will be made. More
In the US, Owners Research Group (ORG) has launched a research platform through which shareholders can voice their opinions and priorities on issues impacting firms they invest in. More
In the UK, full service agency Opinium Research has joined forces with IFA Promotion (IFAP) to launch an online research panel of independent financial advisors (IFAs). A consumer survey run in tandem will allow comparison of the views of the two groups. More
US firm TodobebT, which runs a portal and social networking site for Spanish-speaking parents, is to offer access to proprietary research conducted through its panel of Hispanic Moms. More
In the US, Harris Interactive has partnered with retail financial consultancy Mercatus to deliver a new retirement industry forum, where executives will explore retirement industry issues. More
In the US, customer behavior analytics specialist Quantivo has extended its service to include the analysis of multiple customer events that lead to online purchases, web registrations, ad clicks, up-sells and more. More
TNS Travel & Tourism is planning a May launch for 'the world's first activities-based research panel', which promises to help clients reach groups based on their participation in niche sports and leisure activities. More
Online research firm YouGov has launched a new study to provide insight into the mobile phone purchasing experience from a customer perspective. More
Emerging technology specialist Lux Research has introduced an assessment tool to provide a reference for the evaluation of emerging technology companies. More
Nielsen is about to begin a test to measure the Internet usage of some of the members of its national TV ratings sample. If the pilot is successful, it will consider expanding the sample to include online viewing in its TV currency. More
US-based online audience measurement firm Hitwise plans to measure the Internet activity of 100,000 Canadian users from all provinces and territories. More
In the US, toy manufacturer Mattel and brainwave reading technology firm NeuroSky have partnered to develop a new category of games and toys that operate using the power of concentration. More
GfK Healthcare has announced the launch of FlashPoints(TM), a custom quantitative mini-study focused on delivering topline information on physicians' perceptions and behavior, with survey results delivered in just one week. More
In the UK, the All-Party Parliamentary Group on Communication (APPGC) has launched an investigation into developing areas of Internet practice including behavioural targeting and online privacy. The BBC and AT&T have also been in the news for behavioural targeting activity. More
In the UK, the Central Office of Information (COI) has followed up last week's announcement of a roster or 'framework' for Strategic Consultancy projects with the launch of a similar setup for regional marketing agencies. More
In the US, Harris Interactive has created a text analytics solution that combines text mining technology from software supplier Clarabridge with proprietary advanced analytics, to help firms map market trends. More
Media and online sentiment analyst Spectrum has launched a tool which gauges online sentiment regarding FTSE 100 companies and plots it against share prices and other financial data. The service, called Fin-buzz(TM), also allows comparison against the category as a whole. More
In the US, Edison Research, which is best known for its national election exit polls, is to extend its services to the island of Guam in the Pacific Ocean, through a partnership with local firm Victory Communications. More
In the UK, Leeds-based agency Quaestor has launched a toolkit to enable clients to interact more directly with their audiences. More
In Canada, Ipsos Reid has launched an online panel of 3,000 ethnic and new Canadians, to provide information about this growing segment of the population. More
Switzerland is the first country to go live with GfK's new fashion Total Store Report (TSR), which provides retailers and manufacturers with information on the fashion retail markets. More
US web analytics firm Omniture has released a new version of Omniture SiteCatalyst, to allow users to measure the spread of viral video across video-sharing sites such as Twitter, YouTube and Facebook. More
In the US, mobile analytics firm Bango has updated its service to enable mobile site owners to track unique visitors in real time; whether a mobile user connects via operator gateway, WiFi or home broadband. More
In Japan, advertising effectiveness analysis firm d-worx has released an updated version of its web analytics product wellout, to measure user traffic originating from smartphones such as the Blackberry and iPhone. More
Global market research and analytics services firm Cross-Tab has opened Borderless Access; a subsidiary providing online consumer panels in Brazil, Russia, India and China (BRIC). More
Former market researcher and specialist MR recruiter Fiona Warren has launched Snapdragon Research Recruitment, a new consultancy focusing on social and market research roles, both client and agency side. More
Former Ipsos and NPD executives Jean Davis and Tessie Ting have started Conversition Strategies, a new research firm focused on social media and with bases in the US and Canada. The company's first key offering is brand rating web site MatterMeter, due for launch this weekend. More
In the US, tech market research firm ABI Research has launched a service to provide a comprehensive view of the mobile consumer. More
In the US, Psydex, a provider of services that analyze the world's news sources, has received $3.5m in funding. The money will be used to launch a news service portal that scours newswires, Internet feeds, TV, blogs and other sources of 'chatter' in real-time. More
In the US, B2B marcoms agency Godfrey and market research agency Decision Analyst have partnered to launch a tool to help clients assess the strength of their company's brand relative to their competitors. More
In the UK, Ameya Marketing Solutions has launched a range of services to help companies conduct market research, identify sales leads and retain customers. More
In the UK, public sector body The Central Office of Information (COI) has launched a new roster and 'framework' to support the work of its Strategic Consultancy division, in response to a significant increase in demand for stakeholder research and public consultation projects. More
Full service agency InterfaceASIA has announced the launch of new online panels in India, Taiwan and Hong Kong. More
Three former analysts from Deutsche Bank, Bill Lerner, Rich Moriarty and Grant Govertsen, have launched a new boutique research and advisory firm for the gaming sector, based in Las Vegas. More
UK-based agency 2CV is launching an experiential marketing evaluation division, 2CV: EXP, in a partnership with Phoenix Research. More
No.4 ranked search engine Ask.com is re-hiring Jeeves after three years as it battles / butles for market share in the UK. Research by YouGov found most people wanted the butler reinstated, and that more UK respondents knew the AskJeeves brand (83%) than the function of Ask.com (72%). More
In the US, Media Research Planning and Placement, Inc. (MRPP) has launched an in-house interactive department, led by Amy Boaz, to offer strategic planning and research for interactive media. More
Britain's advertisers have called on the European Commission to cancel its legal challenge over the UK government's policy on behavioural targeting technology, via trade association the ISBA. More
In the US, the National Business Research Institute (NBRI) has launched an online survey creation system, Survey Software Online, or SSO. The software aims to allow small to mid-sized businesses to create, deploy, and analyze customer and employee surveys in-house. More
GfK Asia is expanding its automotive coverage in five key regions of Korea. Subsidiary firm GfK Korea will start tracking the market for tyres and is planning to add engine oil and other spare automotive parts in future. Separately, GfK is to consolidate two of its Manhattan offices. More
In the US, media production and broadcast consultantcy D. I. S. Consulting Corporation and technology specialist Strategy Analytics Inc. have announced a partnership to offer research and advisory services for the media technology, distribution, production and content management sectors. More
US-based POPAI, the global association for 'marketing at retail', is launching what it claims will be the largest syndicated qualitative study on shopper engagement in the world. The retail-level research will be used to develop a metric to gauge in-store merchandising effectiveness. More
WPP-owned healthcare market research specialist Ziment has introduced what it describes as a 'unique segmentation approach' to enable pharma companies to identify the most effective marketing channels for reaching and influencing target physicians. More
In Seattle, USA, online word-of-mouth specialist Meteor Solutions has formed an alliance with product strategy consultancy NimbleSource to add further analytics to the data it captures from customers' web sites. More
In New York, radio and TV audience measurement firm Ando Media is rolling out its Webcast Metrics online listener statistics service across the online radio community. More
UK customer insight specialist Beyond Analysis and social media services firm Netemic have partnered to deliver a social media analysis engine which predicts and analyses market trends and monitors brand equity through the millions of online conversations across the Internet. More
Harris Interactive has launched a new methodology to enable children and teenagers to participate in the co-creation of new products and services. More
Traffic analysis firm WebTrends has partnered with social media monitoring analysis service Radian6, to help clients marry their onsite customer data with deeper insights into brand conversations and trends in social media. More
In the UK, online research agency YouGov has launched a study to track the attitudes and behaviours of affluent and high net worth individuals towards finance, media and general expenditure. More
Hi-tech researcher OTX (Online Testing eXchange) has launched a new business intelligence tool and tracking service which aggregates consumer data on hundreds of games on a weekly basis, and forecasts future consumer behaviour around each title. More
MR software giant SPSS has created a new and distinct brand for its predictive analytics products, PASW (Predictive Analytics Software). More
UK-based web analytics provider Site Intelligence has opened an office in Sydney, Australia to enable local organisations to use its business intelligence across both online and offline data. More
In the US, video ad platform YuMe has partnered with WPP-owned media and marketing services agency Mindshare to develop an online audience measurement metric to help advertisers compare video and TV ad campaigns. More
US viral marketing firm trueAnthem has launched a proprietary analytics tool to help marketers track the performance of their viral campaigns across social networking sites. More
Start-up agency MRJunction has launched a new method to supply survey data which has been collected locally by home-based, native language speakers around the world. More
In France, healthcare researcher Cegedim Strategic Data (CSD) has expanded its patient and medical research to provide longitudinal patient data in France, Germany, Italy, Spain and the UK. More
Ipsos has rolled out its Omnibus Tracker Series in the MENA region (Middle East and North Africa). The service provides data and key market indicators on the major business sectors in the territory. More
In the US, industry veteran Kathryn Korostoff has launched Research Rockstar; a company which delivers training to buyers and users of market research seeking to get the most for their investment. More
US consumer specialist Information Resources, Inc (IRI) has launched Analytic Advantage, a portfolio of predictive analytic solutions which includes business planning tools for consumer packaged goods (CPG) manufacturers and retailers. More
Ratings giant Arbitron has begun cellphone-only household sampling in an initial 151 diary markets for its Spring 2009 radio survey. More than a third of a million households have already been contacted to build the address-based sample. More
In London, two marketing analysts have launched a new marketing and data analytics consultancy with a focus on linking digital advertising with traditional forms of marketing communications. More
In the US, marketing and public opinion agency PERT Survey Research has launched a product analysis and modeling tool (PRIMO Analysis) that identifies those product design areas most likely to increase product ratings and purchase intent scores. More
Dubai-based healthcare industry specialist '42 market research' has extended its coverage by offering services in Brazil and Mexico. More
The field operations division of Market Probe India has been spun off as a separate unit called MP Global Link India. The company will offer fieldwork solutions for market research companies, consultancies and corporate clients. More
In the US, research supplier PeopleMetrics has opened a stand-alone subsidiary called Feedback Partners, to provide online research bureau services for tracking studies and focus groups. More
In the US, entertainment production and talent management firm Generate has opened its own market research division to help companies engage with the 'Millennial' demographic (those born between 1982 and 2001) and support projects across the company. More
Mayfair, London-based recruitment consultancy Prime Insight is adding a specific Market Research arm to its established Analytics recruitment business; and has recruited Matt Terry to lead the launch. More
Swedish eye tracking firm Tobii Technology has launched a new high definition widescreen eye tracker. The tool promises market researchers, usability professionals and scientific researchers the ability to conduct widescreen eye tracking using large stimuli. More
Online ad company Dapper has launched a service called Behavioral Remessaging, which targets users on web sites based on the previous sites they have visited and the activity they conducted while there. More
In London, former Research Now Director Charles Pearson has today announced the launch of a new research agency, EasyInsites, focusing on custom panel solutions and using technology from Cint AB. Research Now's former Client Development Director Jo Winning joins him in the venture. More
Ad targeting software company Phorm has announced the beginning of a market trial with KT, Korea's biggest Internet service provider (ISP); the opening of an office in Seoul; and the appointment of Daniel Park as CEO of Phorm Korea. More
Software and panels firm GMI has announced 'the GMI X vision', a series of enhancements to its sampling and quality technologies, aimed at delivering 'the right information from the right people at the right time'. More
GfK Custom Research North America is partnering with The Hartman Group to launch a new study, Future Buy: The New Shopper Value Paradigm, which aims to find opportunities for companies looking to connect with shoppers in a changing retail marketplace. More
Former Poulters Board Director Peter Rivett-Jones and former Equifax Business Development Director David Emslie have launched a data planning and analytics consultancy in Leeds, UK. More
In the US, bio-sensor equipment firm NeuroSky has launched brainwave-reading (EEG) and mental state assessment technology for a wireless Bluetooth headset that operates with most PCs. More
In France, healthcare researcher Cegedim Strategic Data (CSD) has launched a new service which promises to integrate its various data sources and deliver comprehensive analysis. More
US-based NeuroFocus has introduced a suite of brainwave-based tools to enhance video game development and players' enjoyment. The firm estimates the tools can shave years off the game development timeline, and many millions in costs. More
Global PR agency Calysto Communications has opened a social media marketing practice. The practice will provide analytical tools to analyze the buzz around clients' web sites and other communications such as press releases, company backgrounders, bylined articles and other online marketing materials. More
UK-based Portio Group is launching a new division, Portio Consult, providing technical, marketing and commercial consultancy services to companies at all stages of growth in the converging fields of telecoms, media, technology and communications. More
Australia's print audit body the ABA is to launch a web traffic measurement service for its member publishers, on 1st May, with the first data a month later. Participating members will have their site traffic data compiled through Nielsen Online's Market Intelligence tool. More
In Canada, Ipsos Reid has announced a deal with Tell Us About Us Inc. (TUAU) to better serve clients in the retail, restaurant, service and hospitality sectors. The deal adds TUAU's data collection and reporting engine the OnlineKMC(TM) to Ipsos' consulting expertise. More
UK energy consultancy research4 has announced a recession-beating MR service, 'intelligence desk', which in addition to promising quick answers to business questions, offers a project management service for companies with no internal market research function. More
In San Francisco, Facebook-funded Kontagent has launched the private beta version of its Social Analytics Platform, claimed as the first to offer analytics and viral optimization tools for iPhone and web applications with Facebook Connect support. More
Online video research solutions provider QualVu has teamed up with Knowledge Networks (KN) to deliver its qual research technology VideoSurvey(TM) as part of KN's KnowledgePanel® quant surveys. More
Europe-based agency SKOPOS has designed a trio of online and qual and quant tools to evaluate new and traditional media. More
Survey software firm Vovici has launched a customer satisfaction and loyalty research package, designed to offer users dramatic increases in customer engagement by increasing the reliability and validity of customer data. More
Consumer and retail specialist The NPD Group has launched a consumer tracking service for the US housewares market, to provide insights into purchase behaviours and preferences for the cooking, baking and tabletop categories. More
In the US, brand loyalty specialist The Cult Branding Company has launched a model designed to uncover the motivations behind the purchase behavior of a business's best customers. More
In the UAE (United Arab Emirates), broadcaster Abu Dhabi Media Company (ADMC) has announced it will fund and lead the introduction of People Meters to measure numbers of TV viewers in the region. More
In the US, former ABI Research leader Clint Wheelock has opened Pike Research, which will provide market research and industry analysis for the global clean technology markets. More
French media research agency MTdiamTtrie has teamed up with software developer Jungo to create a solution for collecting data relating to the user habits and preferences of those living in 'digital households'. More
US-based software firm 7 Billion People has unveiled a solution that enables online retailers to adapt web pages in real-time, promising to shape the e-commerce experience for individual shoppers. More
Microsoft has announced that its advertising analytics program 'adCenter Analytics' will be shut down at the end of the year. The service was still in its beta-testing stage. More
Colorado, USA-based Strategyn, Inc. has announced what it calls 'the industry's first fully integrated, end-to-end innovation program', offering clients 'the world's most advanced innovation process' along with the education, software tools and support needed to embed it in a company. More
Atlanta, GA-based AnalyticsIQ has released EconomyIQ(TM), a decision support tool for measuring and forecasting economic conditions by zip code. The product combines data from seven economic indicators including home prices, unemployment rates, retail sales and consumer bankruptcy. More
Spoken word radio stations tend to post higher audience figures with Arbitron's PPM measurement than they used to with diaries, according to data from Coleman Insights, a company specializing in studies of the PPM. More
Recently opened research division Pitney Bowes Business Insight has announced the PSYTE HD, a new geodemographic segmentation system for Canada, giving household level data on purchasing behavior, attitudes and preferences. More
In the US, ratings giant Arbitron has met with Federal Communications Commission (FCC) Acting Chairman Michael Copps in an attempt to head off an investigation into claims that its Portable People Meter (PPM) measurement device undercounts minority radio station audiences. More
In Belgium, two former Google execs have opened a firm dedicated to web analytics and search engine marketing. More
Mobile marketing campaign specialist iLoop Mobile has unveiled a new service to assist industry marketers with campaign strategy. More
In the US, healthcare agency All Global has introduced an online data collection service that allows researchers to test concepts with physicians across a variety of speciality segments. More
In the US, market research provider ZeeProbe has launched an online focus group service offering real-time, frame-by-frame video testing. More
Google is to launch a new behavioral targeting system which will deliver ads based on the sites people visit, not just the searches they make or the site on which the ad appears. In a beta test of the new service, Google will show ads on YouTube and on its partners' sites. More
In the UK, the technology, media and telecoms division of Harris Interactive has launched a syndicated study designed to understand media convergence as it affects young people. More
European panels firm Toluna has partnered with technical solutions provider nurago to launch a service which enables advertisers, planners and media buyers to analyse the response of more than half a million of Toluna's panel members to campaigns in six European countries. More
In Korea, B2B e-commerce marketplace EC21.com has launched a new web-based market research service for those looking to launch a new business in the region. More
UK information systems provider COA Solutions has launched an employee engagement tool to help HR professionals monitor and analyse data to aid their strategy in areas such as absenteeism and staff retention. More
In the US, The Spanish Radio Association (SRA) and the National Association of Black Owned Broadcasters (NABOB) have expressed their 'disappointment and frustration' with Arbitron's recent promises to upgrade its PPM sampling methodology. More
Ipsos MORI's Reputation Centre has set up a Reputation Council, made up of more than 50 senior corporate communicators drawn from a cross section of major organisations across Europe. More
In the UK, social media research consultancy Trendstream has launched a bi-annual web usage study to provide a global view of web trends and the impact and growth of social media. Fieldwork will be conducted by Lightspeed Research. More
US strategic consultancy Brand Counsel has launched a new assessment tool to help companies evaluate the value and relevancy of their corporate and product branding strategies. More
In the UK, communications group Creston has used research conducted by its research company ICM to launch a media campaign planning service to help brands engage with consumers in the social media space. More
Market research online community specialists PluggedIN have launched a proprietary platform for use by MR and consulting firms looking to launch private online communities for their clients. More
US research software firm Vovici and high-profile London-based start-up Verve have announced a strategic partnership to provide fully serviced customer communities and advisory panels for corporate clients in Europe. More
In the UK, Maven Research has launched a service helping clients to assess their staff recruitment processes, both in-house and outsourced. More
Property professionals in the Middle East are in discussions to establish a research society to help developers and governments make better market decisions. More
Consumer strategist, author, and InsightFarm Principal Kelley Styring has teamed up with MR firm C&R Research to offer the InsightFarm Innovation HotHouse, billed as a more cost-effective method for marketers to determine the potential success of their latest innovations. More
Seven experts in social media have launched a new enterprise combining a daily publication covering Web 2.0 trends with consulting services. The service uses the Socialmedia.biz domain and web site, made famous by an industry-leading blog. More
Radio ratings giant Arbitron has confirmed that it will be extending methodological enhancements from New Jersey, New York and Maryland to all PPM markets. The firm has also announced a new multi-year deal for diary-based ratings, and discussed revenue changes in a 10-K filing. More
Survey Sampling International (SSI) is launching a US Small Business Owner Omnibus, the first of several b2b omnibuses planned based on its proprietary OpinionWorld Business Community. The firm has also issued an industry-wide call to action with its Respondent Preservation Initiative. More
Swedish firm Tobii Technology has introduced what it describes as 'the world's first off-the-shelf eye tracking system for integration', at the CeBIT expo in Hanover this week. More
Traffic analysis firm WebTrends has announced a partnership with IBM, integrating its collection and analysis of visitor behavior data into the computing giant's WebSphere Portal software and creating a closed-loop content performance management solution. More
In the US, pharma specialist Cutting Edge Information has launched a customized survey offering, adding to its existing proprietary databases of market data, industry executives and physicians. More
In the UK, Ci Research has launched a new financial services team, consisting of four individuals and headed by Director Colin Auton. More
In Australia, the Outdoor Media Association (OMA) is testing a new audience measurement system called MOVE, which calculates people's 'likelihood-to-see' an outdoor ad campaign (LTS), rather than counting all potential viewers who pass by. More
Revenues at sample provider Peanut Labs grew by 300% in 2007, which according to the firm, makes it the 'fastest growing sample source in North America'. The company has also launched a new platform to deliver surveys to respondents within social networks. More
Digital video recorder (DVR) provider TiVo has added 17 more cable networks to the roster of broadcast and cable channels for its Stop||Watch ratings service. The firm now tracks ratings for 93 networks across the US. More
In the US, marketers Albert Gadbut and Tim Daly have set up a permission-based behavioral targeting solutions firm, ClearSight Interactive, to provide services which evaluate consumer online behavior and connect it with offline profile data. More
Social networking solutions firm Lithium Technologies has launched a set of analytics to measure and benchmark the 'health' of online communities. More
In California, Alliant International University has opened an on-campus laboratory to conduct product testing for new research service Sample U. Consumers are invited to sample products and groceries in exchange for their feedback, and leave the laboratory with a bag of free goods. More
US public opinion polling firm Gallup is opening an office in Nairobi, Kenya to focus on media, market and social research. More
Internet services giant Yahoo! has launched three targeting tools to help marketers deliver ads based on consumers' online behaviour or characteristics. More
In the US, e-learning veterans Jeff Cobb and Celisa Steele have launched Tagoras, a market research and consulting firm specializing in the design, marketing and management of digital learning and knowledge. More
GfK has rolled out its technical consumer goods markets tracker GfK TEMAX internationally. First launched in Germany in 2007, the service will now cover more than 20 countries. More
US market research data collection agency MRops has opened a division to help clients build and manage online communities, and appointed Jeff Berg as Head of the new practice. More
In the UK, marketing data analysis software firm Apteco and marketing software provider Neolane are combining their solutions to offer users marketing analytics and data visualisation techniques. More
The Kantar Group is streamlining its businesses after buying TNS. The TNS Custom business will merge with Research International and will be generally known as TNS. A new social research force for the UK is established in TNS-BMRB, while Kantar has four new vertical sector operating units: Media, Health, Retail and Worldpanel. More
US data collection firm Schlesinger Associates has launched an online patient health and wellness community, built and managed by partner firm Inspire; and has promoted Amber Leila Jones to the position of Executive Vice President to lead the initiative. More
In India, knowledge services firm Boston Analytics has partnered with financial news channel CNBC-TV18 to re-launch its monthly barometer of Indian consumer opinion and consumption. More
In the UK, phone giant BT is still being questioned about its use of customers' data without their permission, during a trial of Phorm's online ad targeting platform 'Webwise' back in 2006. More
In the US, movie community platform Flicketz and research agency OTX have partnered to launch a movie ranking system which combines the influence of critics' reviews with word-of-mouth audience feedback. More
In the US, Ipsos Marketing has launched two new research tools to help marketers understand a brand's growth potential and how consumers will interact with it. More
Marcoms agency Prompt Communications has launched a market research service to provide quant and qual insights into market conditions, demands and opportunities for B2B firms. Its focus at present is on technology companies across Europe, the US and Asia Pacific. More
More momentum for the idea of ads that analyse passers-by: digital signage software producer C-nario has partnered with TruMedia Technologies to integrate the latter's facial recognition tracking systems into its products. More
Music web site Songness.com is offering free audience research for new songs posted by independent musicians. More
In New York, Jack Sullivan, SVP/Out-of-Home Activation Director of Starcom USA has been named Chairman of the Traffic Audit Bureau (TAB) Board of Directors. More
US consumer and retail specialist The NPD Group has begun offering weekly ecommerce point-of-sale (POS) data for consumer technology. More
Web-focused 'Voice of Customer' analytics provider iPerceptions has upgraded its 4Q survey solution with advanced visitor segmentation capabilities. More
US market intelligence provider Filtrbox has updated its G2 service, which monitors thousands of news outlets, millions of blogs, and social networks such as Twitter. More
US consultancy Gongos Research has launched Consumer Village, an online community providing an alternative means of conducting both qual and quant research. More
In New York, All Global's former President Jerry Arbittier has launched a new healthcare data collection firm to provide both panel and off-panel sampling methodologies to healthcare market research agencies. More
Mobile industry trade association the GSMA is planning to launch an audience measurement system which it says will enable media and ad agencies, brands and publishers to deliver better mobile ad campaigns. More
Dutch market research agency DervalResearch has claimed it has found a link between the perception of taste and an individual's job and hobbies, which it is calling the Hormonal Fingerprint. More
United Business Media's publishing, events and research group Light Reading is opening a new office in Beijing, China, from where it will launch an Asia-specific site to cover key trends and news with analysis targeted at communications service providers in India and China. More
In the UK, company profiling firm OneSource has partnered with research and data analysis consultancy Dialectyx to launch a new research and business consulting division. More
In the US, online video ad service provider Jivox has developed a new metric to help advertisers gauge the effectiveness of their online video ads. More
Online research and panels specialist Research Now has added four new tools to its Rich Media toolkit, which provides clients with Flash survey enhancements. More
Former Ciao Europe MD Richard Thornton has joined Sweden-based panels firm Cint as UK MD, managing its expansion into the UK market. He will start by opening an office in London and recruiting sales and support staff. More
In Canada, out-of-home (OoH) digital signage manufacturer Vertigo Group is to integrate CognoVision Solutions' face detection technology into its LCD displays, allowing targeted outdoor ads. More
Industrial products manufacturer H.B. Fuller Company is to open a regional technical center in Shanghai Zhangjiang Hi-Tech Park, China. The center will provide market research, development and testing for its range of adhesives, sealants, paints and specialty chemical products. More
Core Strategies and Wise Window, Inc. have announced a partnership to offer clients insights from consumer generated media. More
In the US, recently launched customer satisfaction, loyalty and retention research agency Customer Lifecycle has designed a new consulting and research approach which it claims provides a deeper stage-by-stage understanding. More
Online music intelligence platform Band Metrics is testing a web application that aims to collect, analyze and display popularity and trends data for musicians and bands. More
In the US, Ventraq - which provides insight to mobile service providers - has added to its Business Analytics suite with the launch of a solution to enable users to improve and influence the customer experience. More
US auto research specialist JD Power and Associates has formed an agreement with web analytics unit TNS Compete to jointly develop products based on market intelligence gathered through the online automotive buying process. More
In the UK, Fujitsu Services is planning to launch a business analytics solution to help retailers turn business data into actionable reporting and analysis. More
Youth networking site / fun polling platform Pollsb has secured $1.3m in funding, which it plans to spend on further development of its polling tools. More
In the US, content analysis firm SearchHelp is to launch a system monitoring tens of millions of unfiltered teen chats on blogs and online communities. To support the initiative, the firm is changing its name to EchoMetrix and has appointed Jeffrey Greene as CEO. More
Nielsen Online - the research giant's online audience and consumer behaviour division - has launched its services in India, as well as in the UAE and across the Middle East. More
Full service online research agency mo'web has appointed Cathrene Rowel as its new Director, replacing Tom Fuller who has returned to the States to set up the firm's first US operations. More
UK agency Select Research has begun work on the first large-scale project to measure the size of children across the country using 3D body imaging scanners. Known as Shape GB, the project is sponsored by major retailers Next, Monsoon and George at Asda. More
Atlanta-based MR agency Infosurv is promising rapid and accurate concept testing facilities using the principle of on-demand prediction markets, the idea popularized in James Surowiecki's book, 'The Wisdom of Crowds'. More
Arbitron has announced an agreement with the Office of the Attorney General of Maryland regarding its Portable People Meter (PPM) services in Washington D.C. and Baltimore. More
WPP-owned healthcare and pharmaceutical market research specialist Ziment has introduced COMPOUNDZ, a system for modeling the potential uptake of new products. More
Nielsen is about to roll out its store layout and category space management solution my.spaceman, across more than 100 markets. More
In the US, print ad effectiveness research firm MRI Starch is planning to launch a syndicated ad measurement service which will triple the number of magazine issues it measures in 2009. More
In the US, mobile services firm Syniverse Technologies has launched RoamWise, a forecasting tool to provide real-time subscriber-roaming behaviour data, designed to help mobile operators optimize their roaming services. More
Research International (RI) has launched a simulated test market system designed to provide sales predictions within the consumer packaged goods category. More
The Interactive Advertising Bureau (IAB) in Canada has launched a new tool to help media practitioners understand how a combination of Internet and TV advertising impacts on consumer behaviour. More
In the UK, online market research agency YouGov has designed a new platform to provide insight into how consumers are responding to the adverse economic conditions. More
Research software provider Confirmit has launched a new platform allowing clients to conduct surveys using a variety of data collection methods and channel them into in a single feedback program. More
In the US, social media ad targeting firm Lotame has partnered with DIY online survey agency Vizu and natural language processing technology company Amplify, to measure the value of advertising on social media. More
In Ireland, digital research agency Sponge It is building a community network of consumers through which brands can obtain feedback about their products or services. More
Google's platform for TV advertisers is to offer new time-shifted viewership data, showing how and when viewers see commercials in recorded programs, via an alliance with technology solutions distributor MediaBank. More
Specialist research firm Valient Automotive has announced the launch of iDealerPoll.Com, an automotive dealer panel. More
Marcoms giant WPP has announced a partnership with US web analytics firm Omniture to provide clients with 'more effective insights' across both digital and traditional media channels. The deal involves WPP investing $25m in Omniture stock. More
In the US, document management giant Pitney Bowes – the parent of location intelligence provider MapInfo – has formed a new division to help market its data analysis services. More
In Japan, IT solutions giant NEC has developed a digital signage board containing face recognition technology, which can serve up targeted ad content according to the viewer's gender and age and measure how interested they were in a particular ad. More
In the UK, music industry financing platform Slicethepie has launched a web-based consumer insight and music analytics service which it claims will help identify the commercial potential of any track, and give an indication of its most suitable target market. More
In New York, PR company MWW Group has launched a social media monitoring service to enable analysis of dialogue across the 'social web'. More
Radio ratings giant Arbitron has reached separate agreements with Ipsos and The Media Audit regarding infringement of three US patents relating to its Portable People Meter (PPM). The deals mean the two firms will not compete with the PPM for at least three years. More
In the US, the Marketing Research Association (MRA) has released a set of best practices for survey and opinion research, in recognition of Data Privacy Day which takes place tomorrow. More
Canada-based online data collection specialist Itracks has updated its Bulletin Board Focus Group software with an additional language option, and user enhancements for both moderators and respondents. More
In the US, Nielsen has announced the indefinite suspension of its P.R.I.S.M. initiative, which it set up with the In-Store Marketing Institute in 2006. P.R.I.S.M. aimed to establish a common industry metric to measure audiences and gauge the effectiveness of in-store marketing. More
In the US, automotive specialist JD Power and Associates has launched an index to provide auto manufacturers with information that quantifies how well a new vehicle model performs during its launch years. More
In Belgium, Insites Consulting has launched an online tool which allows users to conduct in-depth interviews and online user experience testing through remote desktop technology and VoIP (Voice over Internet Protocol). More
In the US, media research firm Innerscope Research will be using biometric measurement to track the physical responses of people watching ads during next weekend's Super Bowl game. More
In the US, business consultant Paul Trout has launched a new consulting firm, Shift Worldwide, to provide customized research, team facilitation, training and coaching services to executives and their teams. More
In the US, Revelation – which develops web-based qual research tools – has created what it describes as the first online Qualitative Discovery System (QDS). More
In the UK, confectionery giant Nestlé has opened an Insight and Learning Centre, to help its retail clients understand how the layout of shelves in their stores can be tailored to shoppers' needs. More
UK-based Holden Pearmain Research has launched a new panel service which aims to convert clients' customer databases into 'managed, incentivised and engaged' dedicated client panels. Payam Ghamsari joins to head up the new Panel Solutions Team. More
Scientific publisher Elsevier had introduced illumin8, a web-based natural language processing system designed to help researchers extract meaning from its scientific content, millions of patents, and eight billion web pages. More
US research consultancy KDPaine & Partners has launched a measurement and analysis tool which the firm says offers a first for the Investor Relations (IR) professional. More
US pharma business intelligence firm Cutting Edge Information has launched a new customized survey service which taps into its database of 350,000 executives at more than 4,000 life sciences companies worldwide. More
Healthcare research consultancy Double Helix (DH) has opened a division which will conduct strategic pricing, reimbursement and market access studies. The team will be led by industry veteran Andrew (Drew) Baker. More
Harris Interactive has launched a specialist youth and kids practice that will operate within its Technology, Media and Telecoms (TMT) division in the UK. The new division is headed by Steve Mellor. More
In the UK, online market research agency YouGov has launched a quarterly report that tracks consumers' use of social networking sites and their levels of engagement and advocacy. More
Ahead of the 2009 elections in Indonesia, Jakarta-based research firm MarkPlus Insight has launched a system to enable political parties, analysts and candidates to access and analyze opinion polls and map voters' behaviour in each election district. More
In the UK, full service research agency 2CV has announced the launch of a new division, and appointed former Orange Head of Analytics Simon Lane to lead it. More
London-based Intellitracker Ltd has launched Visitor Profiler, a suite of behavioural targeting tools for profiling and segmenting web site visitors based on their actions. More
In France, cell phone operators Orange, SFR and Bouygues Telecom have partnered to develop their own system for measuring mobile Internet audiences. More
In the UK, relationship marketing group Hicklin Slade & Partners (HS&P) has launched Legends; a multi-channel word-of-mouth (WOM) agency which aims to 'create on- and offline consumer conversations' for brands. More
MR software and predictive analytics giant SPSS has updated its text analysis platform to enable users to analyze text in multiple languages and then integrate this insight with other quantitative data. More
In the US, The Qualitative Research Consultants Association (QRCA) has formed a 'Creativity and Innovation' Special Interest Group (SIG), as a forum for members to exchange information and knowledge on qual practices and techniques. More
Computer giant IBM has unveiled a portfolio of solutions designed to help retailers analyze data and apply it to business processes. More
US web analytics firm Omniture has launched a product to provide retailers with real-time visual analysis of customer interactions, and correlate off-line data with online interactions. More
Art, antiques and collectibles data firm WorthPoint has partnered with eBay research firm Terapeak to develop the 'ultimate resource for collectors and sellers'. More
In the US, Abrams Consulting Group (ACG) – a market research firm specializing in auto rental and travel industry data and trends – has opened a business unit focused exclusively on advisory services for CarSharing initiatives. More
In the US, customer behavior analytics specialist Quantivo has launched a new Software-as-a-Service (SaaS) tool, Affinity Analytics, to uncover new insights about online customer behavior patterns. More
In the UAE (United Arab Emirates), the National Media Council (NMC) and the Telecommunications Regulatory Authority (TRA) are working together to introduce the country's first metered measurement of TV audiences. More
In the US, Nielsen has partnered with broadcast measurement firm Repucom to analyze content and measure viewers' exposure to sponsored media during televised sporting events. The new service will replace Nielsen's current Scorecard offering. More
US firms Planalytics and Revionics have partnered to incorporate the former's weather intelligence into the latter's price optimization solution, to help clients adjust pricing decisions to match localized consumer buying behavior. More
Canadian Customer Experience Management (CEM) firm Empathica has partnered with Australian market research firm DBM Consultants, to roll out its services and products to organizations in the region. More
Health and sustainability specialist Natural Marketing Institute (NMI) has announced the expansion of its services to Canada, and the appointment of Jorge Santos as Vice President of Strategic Consulting, based in Ontario. More
US media ratings giant Arbitron has signed a settlement with New Jersey Attorney General Anne Milgram to resolve her concerns that its PPM undercounts the listening habits of minorities. The result has prompted a call for terms of the settlement to be rolled out across all PPM markets. More
In the US, marketer Bob Bulik has set up a company offering access to a panel of 100 specialists in market research, sales, product development and revenue growth. More
In the US, web-based application developer LetsGoExpo has launched a web-based audience response system using text messaging, which it says can be used for surveys, polls, staff training and marketing initiatives. More
Consumer and retail specialist The NPD Group has rolled out its Consumer Reports on Eating Share Trends service (CREST) in the People's Republic of China, to track and offer insight on consumer purchases of commercially prepared meals and snacks in the region. More
Research software provider Confirmit has partnered with call recording/outbound dialling technology firm Magnetic North to deliver a hosted telephony platform that enables market research firms to reduce the cost of telephone research projects. More
In New York, healthcare researcher Ziment has introduced an analytic technique for modelling 'order-of-entry' effects on new product research and forecasting. More
UK direct response ad agency Tri-Direct has re-positioned itself as a customer insight specialist by creating an Insight and Analytics team with the core proposition 'Know Your Customer'; and has been re-named Acquity. More
In the UK, demographic and market information firm CACI has developed a web intelligence tool to enable businesses to monitor customers' web activity and then target them with tailored communications based on their profiles. More
In the US, competitive and market intelligence firm Strategy Analytics has launched a user experience research capability, which will explore purchase motivations, product satisfaction and barriers to the use and consumption of digital media. More
In the UK, data management firm The REaD Group has launched a division offering lifestyle data, bespoke customer modelling, analysis and research services. The new company, Scientia Data, will be led by former Acxiom MD Dawn Orr. More
In the UK, stakeholder engagement consultancy Engage Group has launched a Research and Analytics unit, and appointed former YouGov Directors Andy Brown and Sarah Jordan to head the new offering. More
Economic research and data analysis firm Indicus has rolled out its Indian consumer profiles research at a neighbourhood level, giving marketers granular data about income estimates and living standards. More
In the US, the Interactive Marketing Research Organization (IMRO) – a division of the MRA – has created a blog where members can discuss best practices and ethical approaches to online market research. More
Online analytics firm WebTrends has partnered with music, videos and games chain HMV to track user interaction with the retail giant's in-store transactional and information-point kiosks. More
In the US, PR veteran Don Bartholomew has launched a new social media and public relations measurement consultancy to help clients develop research and evaluation programs. More
Research and EFM software firm Vovici says it has made more than 50 improvements to its suite of enterprise feedback applications. Vovici v4 aims to bring online communities, business intelligence (BI), and survey software into one common platform. More
Online ad targeting provider Phorm has announced that UK CEO Hugo Drayton and UK CFO Lynne Millar are leaving the company, while Nan Richards and Andrew Croxson join in senior roles and Nick Barnett is promoted. More
Nielsen has written to clients announcing a delay to the rollout of its Local People Meter (LPM) service in local television markets. The company will pause when the LPM is in use in 25 markets, instead of continuing rapidly to reach all 56 originally scheduled. More
Toledo, Ohio-based MR and strategy company c8mr has announced the release of Forum360(TM), a new 'social collaboration tool' designed to give marketers insights from a carefully constructed and maintained online community. More
Medical fieldwork agency Healthcare Landscape has rolled out its patient and caregiver panel to agencies in the US. More
In the US, online research firm Modern Survey has introduced a research-based system for measuring employee engagement levels alongside how well an organization is able to turn that engagement into business results. More
In Germany, MR software and predictive analytics giant SPSS has launched a statistics blog to provide users with a source of information on various aspects of statistics in market research, marketing, financial services and other sectors. More
In the US, web analytics unit TNS Compete has launched an online measurement service that serves as a hub for capturing and sharing online marketing insights across an entire large enterprise or agency. More
Ratings giant Arbitron has accelerated plans to introduce cellphone-only sampling to all diary markets by 2009. More
US web analytics firm Omniture has extended its measurement capabilities to help marketers and developers better understand how iPhone users are interacting with applications. More
In the US, Nielsen has completed the pilot study for its new diary-based radio measurement service, which is due to launch next spring. The company expects to unveil initial findings in February. More
Consumer and retail specialist The NPD Group has launched a study to monitor how the US economy is affecting consumer attitudes and shopping behaviour. More
France Telecom-owned mobile and broadband provider Orange has launched a 'Technocentre' in Britain, where 'twenty-first century' services will be developed for its customers. More
In the US, The Marketing Research Association (MRA) has launched a program to vet and standardize online sample providers, while creating a clear understanding of panel supplier practices relating to data quality. More
Ad targeting software company Phorm has announced the conclusion of its trial with ISP partner BT, and says that subject to a successful evaluation, the UK telecoms giant 'expects to move towards deployment'. More
Invoke Solutions has announced the release of Engage Analytics, which extends its existing interactive qual-quant research sessions and enhances further its real-time reporting options. More
US-based text analytics firm Clarabridge has announced a partnership with data warehousing and enterprise analytics company Teradata Corporation. The deal aims to help clients integrate structured and unstructured information. More
In the US, members of the Association of Hispanic Advertising Agencies (AHAA) have formed a committee to lead an initiative designed to deliver more precise online Hispanic market research data. More
In Singapore, market research firm The Kalypso Agency has been awarded funding to analyse online virtual worlds, as part of a 5-year $500m incentive programme to transform ideas into 'breakthrough' products. More
In the UK, youth mobile phone network Blyk has launched a research service for its target group of around 200,000 16 to 24-year-olds who use the free service. More
Ad technology firm Mediaplex has released Dynamic Behavioral Targeting, a suite of products enabling advertisers to differentiate and segment customers from prospects based on their prior activity, and serve the most appropriate message. More
Research and EFM software firm Vovici has partnered with employee and customer strategy firm Walker Information to create a tool to help organisations conduct employee loyalty surveys and benchmark them against Walker's database. More
In the US, survey and user feedback systems provider Opinionmeter has partnered with Elo TouchSystems to offer a platform to capture real-time in-store customer feedback. More
US word of mouth (WOM) specialist Bazaarvoice has introduced a new social navigation tool to assist to clients' product merchandising and advertising strategies. More
A new version of [x+1]'s Site+1, an Internet predictive marketing solution, will be released in the first quarter of 2009. The tool allows companies to automatically personalise online content on a continuous basis. More
In the US, behavioral targeting and analytic services firm I-Behavior has partnered with database development specialist CMS Direct to integrate the latter's 'Prefer Network' co-operative database into its consumer purchase data products. More
Web site usability researcher JuxtConsult has created an online panel of more than 115,000 consumers in India, which the firm says are representative of 86% of the country's total urban population of 337 million people. More
In the UK, the Economic and Social Research Council (ESRC) has awarded £1.1m to establish the Survey Resources Network (SRN), a body which will promote best practice in survey research, provide online information resources for researchers and link academics, policy-makers and survey practitioners. More
Two UK business schools have set up the UK Innovation Research Centre to analyse how innovation can make businesses more competitive, and help meet social, environmental and economic challenges. More
US text analysis firm Leximancer has partnered with on-demand software specialist and Net Promoter developer Satmetrix to provide custom analytics and unstructured text mining through its web-based platform, The Customer Insight Portal. More
Texas-based neuromarketing MR specialist Sands Research has developed a system for measuring and scoring objective brain responses from subjects during the storyboard stage of advertising development. More
Global engineering and management consultancy Mott MacDonald has established a new market research and stakeholder team in central London, to serve both public and private sector clients. Former Benchmark Research Director Dennis de Cala will lead the division. More
Panels and software firm Toluna has launched a new polling service that enables companies to launch online surveys, access its panel community, and receive real-time poll results 24/7. More
US-based Polaris Marketing Research has introduced a package called SurveyTrac, which combines an online survey solution with support from an MR team available to help with questionnaire design, data analysis, and creating reports. More
Custom online panel firm Vision Critical has announced a new branch in Sydney, Australia, extending its presence into the Asia Pacific region. Kris Hartvigsen will lead the operation as MD, Australia. Last week, the firm announced the release of its newest online research platform, Sparq. More
Hi-tech researcher OTX has launched a new sampling engine, OTXCortex(sm), promising high quality data, new levels of security and an improved survey-taking experience for consumers. More
In the UK, The Joint Industry Committee for Internet Measurement Systems (JICIMS) is having to re-think its plans to establish an online audience measurement standard, following news that its original stakeholders have withdrawn financial support. More
In Switzerland, Nielsen Online is to partner with NET-Metrix, the online industry committee for Internet audience measurement, to provide online research data for the Swiss market. More
Lexington, Kentucky-based Preston-Osborne Marketing Communications & Research is launching a strategic solutions division. More
GfK Market Measures – which provides health care marketing research services in the US – has launched a tool for pharmaceutical manufacturers to assess the value and impact of their managed markets, sales and marketing activities. More
Digital advertising and technology firm Komli Media has launched an online audience measurement platform that can be used to look up audience and traffic statistics for any Internet site accessed from India. More
In London, the founders of Research Now, Hall & Partners and the iD Factor – Andrew Cooper, Mike Hall and Jon Gumbrell – have launched Verve, a new technology, telecoms and media-focused research provider. More senior personnel are set to join in the next two months. More
Language and sentiment analysis firm Echometrix is to work with film studios Paramount and DreamWorks and TV broadcaster Fox to develop market intelligence technology which analyzes digital content and unfiltered digital Internet conversations in real-time. More
US-based BIGresearch has developed a forecasting service to understand what consumers will spend at specific retailers up to 75 days in advance. More
UK-based online performance researcher eDigitalResearch has launched a word of mouth (WoM) marketing tool, to allow customers to record their personal feedback and views on products and services. More
Former Synovate Hungary Researcher Brúnó Bitter has set up a market research and brand consultancy called Next Wave Research, which uses a technique he dubs 'visual ethnography' to view consumers' actual in-store behaviour. More
Sample provider Peanut Labs has this week announced the availability of its Sample3.0 advanced methodology in the UK. More
Groupe Aeroplan, owner of the Nectar loyalty scheme, is to launch its UK-based customer-driven insight and communication business in North America, with offices based in Toronto and Chicago. More
London-based business intelligence (BI) application provider phocas has launched its next generation BI application 'PHOCAS 5', emphasizing what it says are key customer requirements: speed, real-time analysis and ease of use. More
Melbourne, Australia-based research software developer QSR International and Tokyo-based training and tech support firm Hulinks have launched the first dedicated Japanese version of QSR's NVivo qual research software, part of the NVivo 8 release. More
Australian digital audience measurement company Effective Measure has linked with MR firm Real Opinions to provide a new audience measurement tool for the Middle East. More
UK agency Virtual Surveys has hired former Harris researcher Andy Buckley to head up its rapidly expanding work in the online communities area. He leads a specialist team formed only in the summer and already boasting nine people. More
In the US Adam Berman, formerly of CfMC Research Software, has launched a new research technology and data processing firm, CatalystMR. The company offers web survey programming, hosting, data tabulation, real-time reporting, panel, and international CATI fieldwork. More
Research and EFM software firm Vovici has announced the launch of Vovici Feedback Intelligence, a survey analytics system which it says 'puts the power of data mining, data analysis and reporting in the hands of everyday business managers'. More
AHAA Chairman Jose Lopez-Varela has questioned Arbitron's 'indifference' to the concerns of the Hispanic advertising community with its PPM technology and methods, in a follow-up letter to the radio ratings giant. More
Ipsos MORI has launched a new shopper research solution, Checkout, which promises to increase the chances of success at launch by optimising manufacturers' in-store strategy in the competitive environment. More
New York-headquartered SIS International Research has launched an online intelligence gathering service to assess stakeholders' opinions and their behavior as influencers regarding a brand or product. More
MR software provider Confirmit says it will integrate its new platform more closely with the Ascribe software of partner firm Language Logic, which provides simple coding of open-ended responses. The platform is due for release in early 2009. More
In New York, former Golf Digest Publications VP Jon Last has launched his own marketing research and strategy consultancy, Sports and Leisure Research Group. Last is the current President of the Marketing Research Association (MRA), and will be joined in the new venture by two former holders of the office. More
In the US, web analytics unit TNS Compete has launched a service to deliver behavioural and survey-based insights on iPhone and other smartphone users. More
In the US, Snooth – a social network for wine drinkers – has launched a new feature to provide its retailer and winery partners with an in-depth look at who is searching for their wines and how prices compare with competitors'. More
French business intelligence firm BIMA Consulting has signed an agreement with customer insight provider Speed-Trap to sell the latter's technology and solutions as part of its marketing optimisation services. More
In the UK, market research exhibition The Insight Show is to be integrated into a cross-discipline event called 'Marketing Week Live', which will be held at Olympia in London next summer. More
UK-based B2B International has launched INSTEP, a tool to enable schools, colleges, universities and other educational establishments to conduct market research to understand the needs of their students. More
In the US, physician network Epocrates has expanded its opt-in panel to include physicians and pharmacists in the UK, Germany, France, Italy and Spain. More
In the US, FCC (Federal Communications Commission) Commissioner Jonathan Adelstein is calling for a formal investigation into the effect of Arbitron's PPM technology on minority radio stations. Separately, the ratings giant has closed its southwest call center in Houston following hurricane damage. More
US consultancy Gongos Research has launched the goSHOP online research environment, a new platform which simulates the retail environment to help clients understand how consumers make a purchase decision and identify what products they are likely to buy. More
Online audience measurement firm comScore has launched an online ad effectiveness tool, designed to measure the various quantifiable impacts that brands have on Internet users. More
TNS has launched Digital Suite, described as a 'new generation' of online ad monitoring tools. The suite combines cookie tracking technology with the company's 6th Dimension Panel to give in-depth analysis of online ad consumption. More
In the US, the Television Bureau of Advertising has announced its support for Live + 3 program ratings as the standard for local buying and planning in LPM and metered markets – and has praised Nielsen for its early commitment to introduce relevant ratings. More
In Hudson, Ohio, USA, three health care experts have launched onPoint Oncology, LLC, which will provide cancer specialists with customized provider data reporting, targeted market research, and 'reimbursement consulting' to streamline payment processes. More
Social networking solutions firm Small World Labs has partnered with social marketing firm Sway Inc. to offer marketers a comprehensive set of tools for the creation and execution of social media strategies to support their brands. More
Netherlands-based Intellex Dynamic Reporting is launching two research software products, the new Dynamic PowerPoint© Generator and an upgrade of its Data Dynamic Reporter. More
London-based agency SPA is diversifying into the B2B, public and transport/travel sectors with the appointment of Janet Wright as Research Director, responsible for developing new revenue streams and building up a specialist team. More
US direct marketing agency BKV has launched a tool to optimize a web site's usability – providing a point-by-point evaluation of a site's strengths and weaknesses measured against a list of commonly accepted principles. More
Nielsen's alliance with US ad and brand measurement firm NeuroFocus has been extended into Japan, where the pair will use respondents' brain waves, eye movements and other physical features to study the impact of commercial messages or products on potential customers. More
In Australia, online research solutions provider The Digital Edge has launched mobile phone technology which will enable surveys to be conducted with consumers who have access to the mobile Internet. More
A lawsuit has been filed against behavioral targeting firm NebuAd and six Internet service providers (ISPs) who tested its platform, in an attempt to force the company to obtain users' express consent prior to monitoring their web surfing activity. More
US agency Webbed Marketing has updated its social media measurement tool to draw from additional sources of consumer generated content ranging from blog search engines to social bookmarking sites. More
In the US, Phoenix Marketing International has launched a suite of research tools to support the analysis needs of five distinct phases of the marketing lifecycle. More
In the US, web analytics unit TNS Compete, now part of Kantar, has launched a Retail and Consumer Products practice to provide retailers with insights into shoppers' online activities across rival sites, portals, search engines and aggregators. More
MR software and predictive analytics giant SPSS has upgraded its mrDialer automatic dialling solution with VoIP; tapping broadband connections to enable interviewers to work from separate offices or even from their own homes. More
The Nielsen Company and partner IMMI have mothballed their recently launched out-of-home (OOH) television viewing measurement service with immediate effect. The companies blamed difficult economic times, which had led to 'limited economic support' for the service. More
Mall media specialist EYE has signed an agreement with Arbitron Custom Research to measure the effectiveness of mall-based advertisements and the psychographics of its shoppers. More
London based acefieldwork has launched 'FlexiHalls', a system using a wireless hub to provide web surveys from 'almost any UK location'. More
Ratings giant Arbitron has updated the schedule for rollout of its PPM (Portable People Meter), with some markets brought forward for commercialization, and others pushed back. More
US custom research firm MRSI (Marketing Research Services Inc) has introduced a suite of shopper insights research services, designed to help consumer product manufacturers and retailers connect with shoppers throughout the purchase process. More
PR research and evaluation consultancy PRIME Research has tapped IBM's OmniFind text analysis solution to launch a system for monitoring, contextualizing and visualizing web-based news, blogs and forums. More
US-based online market research panel operator e-Rewards has launched a quality management system to ensure each online respondent meets both its own and its clients' quality standards. More
Applications provider IS Solutions is to offer clients Software as a Service (SaaS) access to real-time data on customers and prospects from analysis of their current and historic online behaviour. The solution is based on Web 2.0 technology provided by partner firm Speed-Trap. More
As the US goes to the polls, self-service business intelligence and analytics provider Success Metrics has launched a state-by-state voting analysis tool which compares 2004 election results by state and Congressional district, with data from the 2000 Census. More
In the US, social network analytics firm Sometrics has unveiled new rich media ad units which the firm says provide advertisers with detailed intelligence about audiences and their attitudes towards the brand. More
The European Interactive Advertising Association (EIAA) and the Internet Advertising Bureau Europe (IAB Europe) have officially launched their industry-wide survey into the use of online audience and traffic measurement techniques; and appointed Elizabeth Van Couvering to help guide the initiative. More
UK mobile and broadband provider Orange has pulled out of plans to use behavioural targeting firm Phorm's controversial targeted ad technology, because of concerns about customer privacy. More
Ratings giant Arbitron has released reliability calculators for its diary and Portable People Meter (PPM). Separately, the firm has met for the fourth time with a group of diary-market broadcasters to review and plan for service improvements for diary-based ratings markets. More
In the US, IT solutions firm Orion Systems has launched a new automated phone system which it says will enable any size of organization to conduct public opinion polling. More
In the US, TNS Healthcare has introduced a multi-country oncology market tracker that provides an in-depth look at any indication or patient segment. More
In the US, social network analysis firm Morningside Analytics (MA) has built a new tool to measure how YouTube videos are moving through political blogs and social networking sites. More
Canadian-based research software firm Voxco has launched a division to focus on the quality and speed of response it provides to its international client base. Emmanuel Greciet has been promoted to lead the group. More
Web analytics developer NuConomy has launched a platform that helps publishers, advertisers and users analyze social marketing performance and community engagement through comments, ratings, and links shared with friends. More
Havas-owned MPG has developed a new social network modelling tool, Havas Media Resonance, which uses an agent-based algorithm to represent populations of consumers and predict their behavior. More
Survey Sampling International (SSI) has added a new wireless / mobile telephone sampling capability to its online sample ordering system SSI-SNAP. More
US mobile and broadband software developer Openwave Systems has launched an analytics service to track mobile Internet traffic, the duration of web site visits and how frequently subscribers are accessing social networking sites. More
Business networking site LinkedIn has launched a service to help market researchers and professional investors conduct research among its database of more than 30 million members. More
UK-based Nunwood has developed Bioshopping, a new way of combining traditional shopper research with biometric technology to probe the emotions behind what engages/disengages consumers and what prompts them to buy. More
Market intelligence systems and data provider Geoscape has introduced a marketing analytics platform to provide geodemographic, economic and behavioural segmentation data on people, households, media and shopping patterns in the US. More
Mintel and Information Resources Inc (IRI) have enhanced their joint product development support solution, GNPD IRIS, with additional trend analysis. More
Online research specialist MarketTools has launched an on-demand research solution that it says integrates survey tools, online panels and communities, and research best practices into one platform. More
Analytics firm WebTrends has unveiled a new, open-technology framework solution to enable organizations to connect digital marketing and other enterprise data with 'platform-agnostic' solutions. More
Online market research agency MetrixLab has developed a new eye-tracking technique to measure how people look at entire web sites. More
US broadcast intelligence solutions firm Critical Mention has launched a service for tracking brand reputation and perception through video, text and images across the Internet. More
New York-headquartered online customer satisfaction specialist iPerceptions has introduced four new reporting and analysis tools to help marketers mine verbatim customer feedback gathered from web site visitors. More
Emerging technologies specialist Lux Research has launched the 'Lux Water Intelligence service', combining global innovation scouting with comprehensive reports and analyst access to uncover new technologies and business models in water. More
Online audience measurement firm comScore has doubled the number of web sites it reports on worldwide, to offer more robust and granular site audience data and improve its trending capabilities. More
In the UK, qual agency the Nursery has launched a new approach which aims to get closer to emotional and intuitive responses to brands. More
In the US, custom provider MRSI (Marketing Research Services Inc) has launched a fast turnaround online research service which allows clients to ask up to 20 closed-end questions among a representative sample of 300 consumers. More
The New Jersey Broadcasters Association (NJBA) has applauded the decision by the state's Attorney General Anne Milgram to investigate complaints that Arbitron's PPM is 'flawed' and undercounts the listening habits of minorities. More
US predictive marketing firm [x+1] has updated its Predictive Optimization Engine (POE), which automatically captures and models data about web site visitors and then tailors offers and content on the web site accordingly. More
Survey Sampling International (SSI) has launched a new strategy for expanding the availability and diversity of panel members worldwide and improving the quality of sample provided to clients. More
In the US, ORC parent infoGroup has partnered with location content firm Urban Mapping to augment its business listings with relevant neighbourhood information. More
In the UK, Spring Research's youth division Tuned In is to launch a monthly cultural report to cover new developments within music, fashion, digital and sports, as well as key movements driving attitudinal and behavioural changes amongst the 16-34 market. More
In the UK, the IPA (Institute of Practitioners in Advertising) is rolling out the second phase of an online solution which helps users analyse the diary data contained in its TouchPoints multi-media survey of consumers habits. More
Online customer satisfaction metrics agency ForeSee Results and web analytics firm OX2/LBi have partnered to offer their behavioural and satisfaction-based metrics to clients in Europe. More
Nielsen has launched a new service to benchmark the quality of mobile phone networks across 39 markets in India. More
TNS Cymfony – which analyses market influence in social and traditional media – has introduced a model to help PR and communications professionals measure the impact of their work. More
US software firm OnviSource has launched a call center speech analytics software platform which utilises the latest phonetic audio technology. More
In the UK, online market research agency YouGov has abandoned plans to form a hedge fund after its partners failed to raise the necessary funds. More
In China, Nielsen has partnered with media information and data firm Meihua to launch a comprehensive source of media rates and related data across the region. More
Research International (RI) has announced an alliance with STAT'COM to launch a new simulated test market product named MicroTest Nouveau, integrating state of the art modelling of market conditions with a global database of over 40,000 records in order to put results into context. More
Arbitron has followed up its appeal for court protection from the New York Attorney General with the same request in New Jersey. The firm seeks a declaratory judgment and injunctive relief to prevent a ban on publication of its PPM estimates. More
Nielsen Online has formed a joint venture with web site ranking agency Beijing Zhongqian Wangrun to develop and deliver Internet measurement and analysis services in China. More
Location intelligence provider Pitney Bowes MapInfo has updated its AnySite Australia tool to include a detailed forecast of population, housing and income data for the next ten years. More
In the US, text analysis and social media monitoring firm Lexalytics has unveiled its ExecDex business leader ranking index, to track the themes and sentiment associated with individual business leaders. More
In the UK, GfK has partnered with the Music Industries Association (MIA) to produce annual market trends digest reports for MIA members, outlining current trends in musical instrument sales. More
In the US, Nielsen has launched a new panel which it says is the first to simultaneously measure use of both television and the Internet in the same home. More
Yahoo! is beta testing a new web analytics services for business web sites, which it plans to roll out by the end of the year to around 13,000 of its small business e-commerce customers. More
US web-based business intelligence firm LogiXML has launched VizLytics, a solution that allows users to visualize and analyze data through one easy-to-use interface. More
New York Attorney General Andrew Cuomo has called Arbitron's early PPM launch on Monday 'an affront to racial and ethnic minorities in New York and around the country'. However, a number of radio broadcasters have come out in support of the ratings firm, saying the FCC has no jurisdiction in the area. More
US web analytics firm Coremetrics has launched the latest version of its online marketing and analytics platform with improved reporting capabilities, including more detailed mobile statistics, competitive insights and industry performance benchmarks. More
European-based ad metrics testing firm MediaAnalyzer has launched new technology to allow advertisers to measure consumers' emotional responses while they are watching TV ads online. More
US blog and social network tracker Visible Technologies and social media marketing firm M80 have expanded their year-long partnership with the launch of a suite of tools to support online word-of-mouth and conversation marketing campaigns. More
In the US, media and market intelligence solutions firm Biz360 has launched a tool to monitor consumer opinion as expressed on thousands of shopping, consumer product and expert review web sites. More
US consultancy Gongos Research has launched a new online method for conducting in-depth, interactive focus groups. More
UK real-time behavioural analytics firm SeeWhy Software has launched a solution that tracks an individual's 'digital mood' during an ecommerce experience. More
US custom research firm MRSI (Marketing Research Services Inc) has launched an Online Shelf Testing tool to provide respondents with a 3D virtual shopping experience. More
Arbitron is turning to the courts to prevent the current enquiry into its representation of ethnic audiences from stopping publication of its PPM listening estimates, which today went commercial in eight new markets. The firm cites 'unfair conduct' by the New York Attorney General. More
Digital marketing specialist Frogfire DIGITAL has launched dNeero, a platform using online surveys to help marketers harness social media communications and promote conversations about their products and services. More
In the UK, online measurement standards body ABCe has launched a new initiative to provide greater transparency in ratings. Media owners taking its web traffic audit, based on site-centric transactional data, can now add demographic, lifestyle and media data via a validated on-site survey. More
Ipsos MORI is campaigning to replace 'any negative and outdated preconceptions graduates may have about a career in research' with the prospect of a role which 'can influence both society and business'. The agency has also announced a partnership with loyalty specialist The Logic Group. More
GfK is launching a panel to provide a comprehensive measure of the UK watch market. The new service will track sales of watches across outlets including jewellers, mass merchandisers, department stores and mail order. More
Senator Barack Obama has joined calls for a delay in the launch of Arbitron's Portable People Meter (PPM) system in new markets. More
UK-based marketing services group Indicia has launched a specialist web analytics firm, e-customermetrics, and appointed online customer analytics expert Steve Farquhar to run it as Managing Consultant. More
With political polls currently ubiquitous in the US media, the Qualitative Research Consultants Association (QRCA) has formed a Political Special Interest Group (SIG). More
Survey Analytics has launched IdeaScale, an application using social media, surveys and messaging to improve customer and employee engagement, based on the principles of 'crowdsourcing'. More
Canada will begin implementation of its National Do Not Call (DNC) List tomorrow. Calls from market researchers, in addition to charities, political parties and newspapers selling subscriptions, are exempt. More
Software giant SPSS has unveiled Viz Designer(TM), which uses 'leading-edge' graphic technology to display results from its Predictive Analytics software more clearly and intuitively. More
In the UK, technology firm Knowledge Online (KOL) has launched new software for the vending sector, which it says will improve the speed and accuracy of real-time and automated survey creation on a PDA. More
US-based screen capture software firm TechSmith has updated its usability-testing platform to include support for digital video and provide the ability to run unmoderated sessions. More
In the UK, online research agency eDigitalResearch has launched a new version of its communities tool, incorporating facilities for participants to create profiles and upload photographs and personal information. More
Search engine Samepoint.com has launched a real-time scoreboard that keeps track of the online comment count on Democrat candidate Barack Obama vs Republican candidate John McCain. More
Speech analytics software provider CallMiner has partnered with Co-nexus – which provides call logging and quality monitoring solutions for contact centers – to offer small to mid-sized centers improved insights and business intelligence. More
London-based medical market research company Healthcare Landscape has launched what it believes is the first patient and nurse omnibus. More
US-based consumer research firm OTX (Online Testing eXchange) has upgraded its service for measuring ad effectiveness, to aid advertisers with channel planning and evaluation of integrated multi-media ad campaigns. More
European agency SKOPOS Market Insight has partnered with web marketing and development firm Nitro Digital to create a new web site analytics and research service. More
US firm Focus Worldwide has partnered with data analytics firm Datatrade in Hong Kong in a move which they say will help multi-national companies launch or grow their marketing throughout Greater China. More
Social network site MySpace and the Commission on Presidential Debates (CPD) have launched a new web site where viewers can engage in the political process using tools such as a personalized issue scorecard, polling, reportable national statistics and live web streaming. More
TPI, the outsourcing data and advisory firm owned by Information Services Group (ISG), has launched a new business unit with an independent management team which will provide information and insights to outsourcing and offshoring service providers. More
Online fieldwork provider Research Now has established a joint venture in Shanghai and opened an office in Singapore, while launching eight new Asian panels. More
TM Forum – a trade body focused on the online information, communications and entertainment industries – has launched a new market research division to offer global market analysis of trends in the telecoms, cable, media and Internet sectors. More
In the US, Nielsen has expanded its suite of out-of-home (OoH) media measurement services to cover the $1.3bn advertiser-backed video network business. More
The UK Department for Business, Enterprise & Regulatory Reform (BERR) has OK'd the use of Phorm's controversial user-behaviour ad-serving technology, stating that the system does not break EU data protection laws so long as users are given an easy option to opt-out. More
204 weeks separate the Beijing Olympics and the start of the next games in London – precisely one week for each country that took part in the events in China. MrWeb will be following a trail across the world for the next four years, each week profiling one country and its research industry, linking also to news, jobs and suppliers. More
It's a good week for panel launches in Belgium. Yesterday Lightspeed, now European online data collection firm ODC has announced one, as well as launching a new tool to keep panellists motivated. More
GfK is adding to its optical products tracking services in Asia. The firm will soon begin tracking spectacle lens and other optical products in Taiwan, in addition to the existing contact lens retail measurement, and says it will develop new markets in the region. More
Following last week's news that New York Attorney General Andrew Cuomo is investigating the accuracy of Arbitron's Portable People Meter (PPM) methodology, New Jersey Attorney General Anne Milgram has followed suit and issued Arbitron with a subpoena seeking info about its PPM. More
Online panel specialist Lightspeed Research has launched a new panel in Belgium which will enable respondents to conduct surveys in either Flemish or French, according to CEO for Europe David Day, who discussed the firm's plans and strategies with DRNO. More
In the UK, online fieldwork provider Research Now has signed an agreement to create specialist business-to-business panels with online and offline publisher Reed Business Information (RBI). More
In the UK, user experience consultancy User Vision has launched what it describes as the first fully comprehensive multi-media testing lab with eye tracking, offering insights to broadcasters, set top box manufacturers, advertisers and content producers. More
US pharma and healthcare specialist HARPER has launched a new qualitative research methodology for understanding physician-patient interactions and prescribing decisions. More
Arbitron has announced further moves to improve sample quality for its diary markets, aimed at enhancing the participation of 18-34 year olds in its radio ratings services. More
Today sees the launch of BlueKai, which claims to offer the first 'polite marketing' data exchange - giving consumers access to and editing of the data stored on them, and promising the online equivalent of high quality prospect lists. More
Opinionmeter International has upgraded its SurveyManager application, which designs surveys and processes online customer feedback collected via kiosks and other 'point of experience' media. The tool now allows the inclusion of multimedia content in questions and responses. More
Wales has a new centralised social research body, WISERD, established with £9m in joint funding from the Higher Education Funding Council for Wales (HEFCW) and the UK Economic and Social Research Council (ESRC). Initially the Centre pulls together expertise from five Welsh universities. More
Arbitron has this week reported bullishly on the progress of its PPM sampling, and responded in like manner to the Attorney General's subpoena, saying the media industry should be concerned about 'attempts to supplant or short-circuit the Media Rating Council accreditation process'. More
MMR Research Worldwide has announced a new suite of research methods for clients in the food, drink and CPG sectors; and has rebranded, and relaunched its web site. More
New York-based Mktg, Inc. has launched a digital fingerprinting tool, Crop Duster, which aims to spot and remove 'professional respondents' to online surveys. More
In the US, HR-focused consulting firm Knowledge Infusion has launched a new service to provide insight and in-depth knowledge on leading HR and talent management companies. More
In the US, Gallup has upgraded its daily service which provides data on how Americans view the presidential election and the economy. More
US-based business intelligence and analytical software giant SAS has launched a new tool, 'SAS for Customer Experience Analytics', through an agreement with UK-based firm Speed-Trap, which uses Web 2.0 technology to deliver online customer insight. More
TNS Media Research has partnered with NDS – which supplies digital technology and services to digital TV platform operators – to develop and market an end-to-end set-top box (STB) audience measurement solution. More
Pharma and biotech specialist MattsonJack has introduced CancerNFluence – an online database of peer-nominated physicians who influence cancer treatment decisions. More
In China, mobile ad network operator Madhouse has partnered with research firm iResearch Consulting Group to help inform advertisers and investors about the latest trends in the country's mobile marketing sector. More
Digital marketing provider Q Interactive has launched a new advertising network that uses offline data and online self-reported geo-demographic, behavioral and transaction-based data to predict which consumers are most likely to respond to an advertiser's banner and rich media ads. More
UK researcher Matthew Lawrence has set up his own agency in Cyprus, offering all aspects of qual data collection and project management. More
UK supermarket giant ASDA has launched a new quarterly consumer confidence survey, with a panel of 10,000 of its shoppers who will provide feedback on topics such as personal finance, job security, the economy, and safety from crime. More
Canada-based online data collection specialist Itracks has launched a new service which it says will demonstrate that members of online communities purchase significantly more products and services than non-members. More
In the US, MarketSight – a provider of Software-as-a-Service (SaaS) market research solutions – has launched a suite of data analysis tools to improve the analysis and graphical display of complex survey data. More
Dutch cable operator Ziggo is recruiting for what it claims will be one of the largest consumer panels in the Netherlands, with members offering opinions about its existing products and services, and providing input on future product development. More
Opinion Research Corporation (ORC) has rolled out its weekly online omnibus CARAVAN – which provides consumer opinion on brand awareness, product image, and market trends – across Canada, the UK, France, Germany, Italy and Spain. More
In the UK, The University of Reading and MMR Research Worldwide have opened a Sensory Science Centre, which will provide sensory evaluation data for MMR's food, drink and healthcare clients, as well as for the University's research and teaching programmes. More
Nielsen has launched Mobile-PRIZM, a new product that combines the company's consumer segmentation and mobile media targeting tools, to help advertisers target mobile audiences more effectively. More
Experian has launched a new online 'Company Information' service to provide details about any UK private company, its shareholders and directors. The database also includes millions of companies in Asia Pacific and elsewhere. More
Malaysian firm Opinion Box, a market research agency that collects data among online community members, is to launch Blue Box, a project management system for use in online surveys and sample outsourcing. More
In the US, The Hollywood Reporter (THR) – the trade publication for the film industry – has linked up with parent company Nielsen to offer a customized data analysis service, and appointed Nielsen Entertainment Media Analyst James Li to head the initiative. More
In Canada, Ipsos has released the latest version of its Interactive Forum (IAF) software, introducing multilingual capabilities including Chinese, Russian, Hindi and all major western European languages. More
In Germany, InfoCom has updated its market intelligence tool, which provides information for companies doing business in the telecoms sector. More
US-based healthcare data collection agency All Global has launched a new Palliative Care Panel, providing access to more than 18,000 physicians, nurses, pharmacists and healthcare professionals across 39 countries. More
Text analytics and social media monitoring firm Lexalytics has released the latest version of its content gathering tool, which allows marketers to gather content from both online and in-house sources and query Google News and blogs for text analysis. More
In the US, the Association of Hispanic Advertising Agencies (AHAA) has joined with a group of minority radio broadcasters known as the PPM Coalition to ask the Federal Communications Commission (FCC) to investigate Arbitron's Portable People Meter (PPM) methodology. More
In the US, women's fiction publisher Harlequin has launched a panel through which readers can influence the direction of future novels by voicing their opinions and sharing their book experiences directly with the publisher. More
In the UK, marketing services firm Indicia has launched an econometric modelling company, MarketingReality, to provide a 'fusion of customer behaviour analysis' across all marketing channels. More
In the US, Nielsen and Integrated Media Measurement Inc (IMMI) have begun delivering the first daily all-electronic national TV ratings for viewing outside the home. More
In the US, software firm Lumifi has introduced a new end-to-end research platform designed to sift through and manage the information available both online and on the desktop. More
Australia-based research software developer QSR International has added Spanish and Chinese language versions to its flagship NVivo qualitative research software tool. More
US software firm SmarterTools has released a new web log analytics tool whose enhanced features include data mining, an optimized web interface and the ability to filter spider and bot traffic from site stats. More
Business IT firm Infosys Technologies has launched a new platform which it says provides retailers and consumer packaged goods (CPG) firms with a 360-degree view of real-time in-store shopper and shelf activity. More
Media and marketing group Omnicom has combined its data and analytics agency Targetbase with its creative agency Claydon Heeley, and based the newly formed Targetbase Claydon Heeley at offices in London. The combined operation will offer 'creative consumer science' services across Europe. More
In the US, marketing analytics firm Acxiom has released a software-as-a-service (SaaS) platform which brings together consumer data, information technology and analytical tools to deliver business intelligence (BI). More
In the UK, B2B specialist Information Arts has been given sole rights to sell DM company Harte-Hanks' Ci Technology Database (CiTDB). A number of Harte Hanks staff will join the firm, which is also introducing a new range of data and insight services for users of the database. More
Consumer and retail research providers The NPD Group and GfK Chart-Track, and publisher Enterbrain have partnered to produce a single source of data on video game software sales in their respective countries: the US, UK and Japan. More
In the US, broadcaster Radio One Houston has launched a new scheduling and ratings verification system, which will merge Arbitron's Portable People Meter (PPM) data with ad schedules to provide ratings data based on schedule delivery. More
Research software and EFM provider Vovici has launched a new tool to allow organizations to collect survey data offline on any PC, and then upload the feedback to a centralized response database. More
In the US, population segmentation specialist Nielsen Claritas has partnered with retail buying consortium Nationwide Marketing Group, to analyze customer data from select Nationwide member retailers. More
Research portal provider Northern Light has launched a new service to help companies identify sales opportunities with federal, state and local governments throughout the US. More
TNS Gallup, in partnership with industry body the Norwegian Media Businesses' Association, is launching a new tool to measure usage of the mobile Internet in Norway. More
UK-based pharma consulting specialist J&D Associates has announced a licensing deal in Europe for ADSAM®, a proprietary technique for measuring emotional response. More
Panel operator e-Rewards Europe has announced a partnership with travel loyalty firm AIRMILES, whose members will receive miles for enrolling in the panel and participating in online surveys. More
Global marketing and advertising database TGI (Target Group Index) has been relaunched in South Africa, via a new company, TGI SA [Pty] Ltd, whose majority shareholder is Ask Afrika. More
Experian Automotive has announced a new client loyalty offering, aimed at helping Original Equipment Manufacturers (OEMs) and their agencies build a customised picture of what drives loyalty among their own specific customers. More
Dubai-based communications and events agency Action Impact has opened a new 'Insight' division, to provide information about clients' objectives, as well as audience attitudes and expectations. More
UK-based Acritas – a market research agency specialising in the legal sector – and Canadian market intelligence provider ShiftCentral have partnered to develop new products for the legal market. More
Online measurement agency comScore is now providing two ways to measure audiences of online advertising networks – the 'potential reach' for each network, and an 'actual reach' reading. More
In the US, consumer information and research firm Knowledge Networks (KN) is launching a new panel to provide data about the US Latino population. To help ensure it is respresentative, KN will provide laptops and web connections to panellists who require them. More
In the UK, the Newspaper Marketing Agency (NMA) has launched a tool to provide data about readership of national newspapers online. More
Canadian-based ResponseTek, a provider of customer experience management (CEM) solutions, has introduced new functionality to its software platform to help clients measure customer advocacy and market performance. More
In Europe, predictive targeting technology firm Nugg.ad is to combine Nielsen Homescan panel data with survey data it gathers from visitors to its partner web sites, to help advertisers target consumers through online marketing campaigns. More
Web analytics firm WebTrends has enhanced its Analytics 8.5 software, to help multinationals and other large businesses reduce the time and resources needed to generate and share business insights from their web sites across their organizations. More
Online survey specialist, Ipsos Interactive Services (IIS) has launched an interactive tool to enable US panellists to participate in 'fun polls' posted on Facebook. More
Former ACNielsen Exec Terilyn Reber has established an international coalition of data collection agencies, to offer CATI/WebCATI and online research to clients around the world. More
Online survey company Inquisite has unveiled the latest version of its Enterprise Feedback Management (EFM) software, which features a new interactive analytics engine and report builder to provide feedback on customer and employee opinions and motivations. More
UK polling firm Populus has launched FIFTY+, a panel of 18,000 over-50s aiming to provide detailed information about their purchasing behaviour and attitudes. More
New York-based consumer research firm The NPD Group has enhanced its offer with point-of-sale (POS) store level information, to provide clients with detailed analysis relating to stores in their sales areas. More
UK-headquartered B2B International has launched a new survey to help manufacturers of security systems track installers' views on their brands over time, and identify their own and competitors' strengths and weaknesses. More
Indian-based market research outsourcing firm exëvo has launched a Global Technology Panel, comprising more than 125,000 dedicated business and consumer panellists across 15 countries. Meanwhile, Research Now has launched an online panel in India. More
Internet audience specialist Nielsen Online has rolled out its competitive online media intelligence service AdRelevance service in Taiwan. For the first time, the product categories used have been standardised for research on both online and offline media. More
UK-based healthcare fieldwork agency WorldOne Research has unveiled a European and US GP omnibus. The service taps into the firm's Global Physician Panel which includes more than 320,000 physicians and 60,000 allied healthcare practitioners worldwide. More
In the UK, TV marketing body Thinkbox has commissioned consumer agency Work Research to conduct an in-depth qual and quant research study to uncover online TV's value to advertisers. More
UK-based agency SPA has established a dedicated team to focus on Internet and Web research, and appointed Chris Handford to head it up. More
Nielsen Mobile and Mediamark Research & Intelligence (MRI) have jointly launched a database of consumers' mobile and offline media usage, that will allow mobile media companies and advertisers to better target audiences with their mobile campaigns. More
In the US, 'voice of the customer' consulting firm Applied Marketing Science (AMS) has upgraded its online brainstorming tool to make it easier to track new ideas posted on the site, and determine which are most innovative and actionable. More
Digital video recorder (DVR) firm Tivo has released the first data from its second-by-second audience measurement service Power||Watch, which indicates that while all viewers are fast-forwarding ads at high rates, specific commercials skipped vary by segment. More
In Belgium, neuroimaging firm Imagilys and neuromarketing agency Brain Impact have joined forces to uncover the unconscious behaviour of consumers, which they say may represent up to 95% of the decision-making process. More
In partnership with Digital Media Group (DMG), Nielsen has conducted what it describes as the 'first ever' China subway TV rating survey, using an evaluation method that the pair say has never been applied to digital outdoor media until now. More
In the US, word of mouth (WOM) specialist Bazaarvoice has launched a new platform to allow companies to connect with customers on their eCommerce web sites. More
In the US, Vorex – a provider of online business intelligence software – has launched a tool which it says will allow any company to create and distribute its own 'professional grade' online surveys. More
US online ad marketplace AdBrite has unveiled its new Behavioural Targeting product, which allows its advertisers to show ads to users based on their interests and/or purchase intent across 14 major categories and over 3,000 sub-categories. More
In the UK, B2B data provider Market Location is launching a simplified version of its Horizon multi-level online data analysis tool, to enable SMEs (small and medium enterprises) to analyse and interrogate their own data more cheaply and easily. More
US networking and telecoms specialist, Synergy Research Group (SRG) has unveiled a patent-pending research tool that enables users to interact with and co-create quantitative market intelligence in a web-based environment. More
In the US, Nielsen has partnered with Mindset Media – a firm that creates consumer profiles of web users – to add personality profile mapping to its Homescan consumer purchase panel of 125,000 US households. More
In the UK, the IPA (Institute of Practitioners in Advertising) has launched a web-based tool to help users access and analyse the diary data in TouchPoints – the institute's consumer-centric multi-media survey which collects data about how people spend their time. More
GfK Asia has released its first Pan Asia contact lens retail forecast, covering sales in China, Hong Kong, Taiwan, Korea and Singapore. More
Global PR firm Weber Shandwick has launched the CorpComm Optimizer(TM), a new, proprietary consultative service designed to help Chief Communications Officers (CCOs) make the best of their role driving business strategy and building corporate reputation. More
TNS' Technology division is rolling out its ComTech study across Europe, giving customers access to 1.2 million interviews a year across the UK, France, Germany, Spain and Italy. The research measures the converging markets of mobile telecoms, fixed line, broadband and Pay TV. More
MR software provider Confirmit has launched its web-based survey analysis package Confirmit Pulsar as an On-Demand (ASP) service, to enable users to access the tool from a shared, secure environment via the Internet. More
In New York, media planning software firm Telmar has launched a web-based search and analysis tool to enable users to access research data and rapidly create reports. More
In the US, Spanish-language media firm Televisa Publishing + Digital and consumer intelligence firm BIGresearch have partnered to open the Televisa Hispanic Insights (THI) unit, which will study the culture, behavior and future purchasing plans of Hispanic consumers. More
US-based phama business intelligence firm Wolters Kluwer Health (WKH) and Nielsen have formed an alliance to analyse consumer purchasing behaviour for prescription, over-the-counter (OTC) and other health-related products. More
Web technology firm Bango has unveiled a new tool designed to help web site owners measure the value of mobile sites by accurately counting their unique visitors. More
In the US, online advertising network ValueClick Media, has launched a behavioral targeting system that uses predictive technology to help marketers focus their online advertising effort. More
Internet monitoring firm Watch360 has launched an automated service to track when competitors update their web sites with information about activities, product developments and news; and then report consolidated findings through a daily e-mail alert. More
In the US, opinion polling and message testing firm Capital Earnings & Research has launched a new forecasting model which it claims can 'poll the nation' and produce 'conclusive results' in 4 hours or less within a 4% margin of error. It has also promoted H. Richard Oprinski to the post of CEO. More
In the US, customer experience firm The DiJulius Group has partnered with business market research agency Direct Opinions to develop a new customer satisfaction test. The tool can measure an organization's customer service as a whole or by individual departments. More
Online data collection specialist Itracks has unveiled Canada Talk Now, a new online panel offering insights into Canadian consumer behaviour. More
In the US, the MRA has worked with CMOR to produce a self-assessment tool for panel companies to analyse and evaluate elements of their online research process and publish the results, providing assurance for potential users. More
In the UK, Kantar-owned brand and insight agency Added Value has created an interactive board game, to enable marketers and brand managers to define true brand character and help them better inform the creative brief, and evaluate competitors' communications. More
New York-based consumer research firm The NPD Group has launched its BeautyTrends panel in Spain, to measure both the prestige beauty and mass beauty markets through retail sell-through data. More
US-based media ad network Pheedo has launched a dashboard to measure news feed (RSS) user behaviour, for advertisers distributing content through social media such as Facebook and MySpace, or through web sites and blogs. More
Medical technology MR firm The MarkeTech Group (TMTG) has launched what it believes is the first longitudinal panel of hospital-based imaging directors and managers working in radiology departments around the US. More
Two US researchers, Rich Woller and Nancy Stoll, have founded a new research firm focused on helping non-profit organizations better understand how they perform in their local marketplaces. Plum Market Research is based in Berkshire County, Massachusetts. More
In the UK, brand and communications consultancy Clownfish has developed an online tool that enables companies to understand and dynamically report on their environmental and social 'footprint' in real-time. More
In the US, full service agency Creative & Response Research Services (C&R) has launched a tool for real-time identification and removal of duplicate respondents from online surveys. More
Web analytics firm WebTrends has partnered with web content management firm SDL Tridion on a product offering marketers the prospect of continuously improving the experience of their web site visitors. More
In the US, WPP-owned market research and strategic communications consultancy Penn, Schoen and Berland Associates (PSB) has launched a new tool to offer clients advances in operations, sampling and deliverables. More
UK research and marketing insight consultancy McCallum Layton has expanded its services to include sensory testing, through a bespoke Sensory Testing Unit and panel in Leeds. More
MR software company E-Tabs has upgraded its Enterprise tool to automate graphs and charts within Office 2007. It has also launched a plug-in for the SPSS Dimensions suite of analysis products, to provide users with more control over printing, formatting and using tables generated by researchers. More
In the UK, TAAP (The Application Airtime Provider) has launched a new palmtop data collection device to aid the face-to-face collection of fundraising information. More
In the UK, the Department of Health (DoH) has created a new 'life stage segmentation model' to provide a 360-degree picture of the population and categorise individual behaviour across issues including obesity, drug and alcohol misuse, and smoking. More
Canadian-based public opinion and market research firm Angus Reid Strategies has hired former Nielsen Media Research President Mike Leahy to launch a new syndicated research division. More
In Canada, the University of Waterloo (UW) has been awarded a $1.9m grant to conduct research into 'born global' start-ups – new ventures that enter markets around the world soon after being founded. More
US broadcast monitoring and verification service Media Monitors has been granted a patent for fingerprinting technology used to analyse audio samples. More
In the US, wireless survey provider Kinesis Survey Technologies has enhanced the real-time reporting capabilities of its software, and added support for the industry standard Triple-S XML export formats. More
In the US, Republican Presidential candidate Senator John McCain is among the first users of a new polling system on business networking site LinkedIn. More
US blog and social network tracker Visible Technologies has joined forces with WPP digital marketing agency Beyond Interaction (BI) to provide new ways for the latter's clients to understand, measure and participate in social media. More
In the US, Peanut Labs – which provides access to members of social networking sites – has partnered with online gaming community Acclaim Games to enable the latter's members to take market research surveys in return for in-game items such as weapons, clothing and character boosts. More
Compete, TNS media's recently-acquired online behaviour measurement company, has launched an online measurement service that combines site analytics, search analytics and audience measurement in a single service. More
Rob Stevens, co-founder of UK-based behavioural research consultancy Bunnyfoot, has moved the firm's established eye-tracking expertise into a new, separate consultancy, which will test consumers' behavioural response to offline media including TV, print and outdoor, as well as packaging. More
In the US, Arbitron is adding web-based alert features to engage its key younger panelists, while a committee that advises the Federal Communications Commission (FCC) on diversity investigates the device's alleged under-representation of minority groups. More
NBC Universal (NBCU) is to use the forthcoming Beijing Olympics as a unique testing environment for a more rounded measurement of media consumption, covering a wide variety of media. More
Entrepreneur G. Kofi Annan is launching a portal site for African market research and business information, AfriMonitor. More
Advertising, marketing and comms agency Omnicom has formed a consultancy, led by a dozen female execs, to help clients make connections with women – whether as consumers, customers, employees or other stakeholders. More
US-based online and mobile research supplier Invoke Solutions has upgraded its Engage Open service, offering asynchronous qual-quant research sessions for large and/or harder to reach groups. More
US-based industry body the Qualitative Research Consultants Association (QRCA) has formed an Ethnography Special Interest Group (SIG) for its members to share their expertise and ideas. More
In the US, media monitoring firm Filtrbox has unveiled a new service to help business professionals keep track of information on potential partners, startups and industry trends. More
Online on-demand research specialist MarketTools is rolling out its online sample quality system across Europe, commencing in the UK. More
In the US, Internet Broadcasting (IB), known for building media web sites, has launched an online opinion tool that creates forums where users can discuss subjects of interest, and vote on and search other users' arguments and comments. More
In the US, semantic ad solutions agency Peer39 has launched a platform which matches ads to online content by processing natural language, meaning and sentiment from web sites. The firm has also appointed a new COO and received $8m in investment funding. More
Nationwide Insurance has partnered with the Fisher College of Business at Ohio State University (OSU) to create The Nationwide Center for Advanced Customer Insights, dedicated to researching and evaluating consumer behavior in the United States. More
GfK NOP has launched a Media Insight division, to be headed by Julia Lamaison. The firm says the new division is a 'direct response to the market need for in-depth interpretation and insight from research data'. More
Synovate Healthcare has launched its Diabetes Therapy Monitor in India, linking data about doctors' prescribing behaviour with patient profiles. More
In the US, Greenfield Online has partnered with market research technology firm RelevantView to incorporate the latter's RelevantID digital fingerprinting system into its patent pending Duplicate Response Detection (DRD) tool. More
Pharma and biotech specialist MattsonJack has rolled out its web-accessible epidemiology database in the emerging markets of Brazil, the Russian Federation, India and China. More
Google has unveiled a free web analytics, research and media planning tool to enable media buyers to determine the web sites where their online ads will have most impact, based on demographics and traffic info. More
US cable operator Charter Communications has postponed controversial plans to capture detailed information about the activities of its Internet subscribers and share it with third-party ad-targeting firm NebuAd. More
Digital video recorder (DVR) pioneer TiVo has partnered with media marketing research firm TRA to develop an ad research system that gauges how consumers makes household purchasing decisions based on ad exposure. More
In the US, Internet ratings firm Quantcast has introduced a new audience measurement solution which combines cookie-based traffic counts with people-based audience estimates for millions of its quantified web properties. More
US web analytics firm Coremetrics has launched a service which it says 'dramatically' reduces time spent tagging web sites for business and behavioral data collection, allowing clients to run and test the required script in a single day. More
US-based provider InsightExpress has launched a solution to improve potential respondents' online research experiences. More
Online video analytics firm TubeMogul has released a tool which promises to help video creators and publishers to predict the number of views their productions will attract. More
Buenos Aires-based research firm Livra Panels has launched a new online platform for recruiting panelists. The new site combines the features of social networking sites with online surveys and product reviews. More
In the US, the Marketing Research Association (MRA) has upgraded its Professional Research Certification program (PRC) to make it easier and more convenient for market research professionals to become qualified, or to maintain their PRC status. More
Web analytics firm WebTrends has upgraded its analytics solution to reduce the time and effort needed to generate Web 2.0 and other business insight. More
In the US, Information Resources Inc. (IRI) will be integrating TNS' Shades of Green methodology into its Consumer Network Household panel, to delve deeper into consumer attitudes and behavior towards environmental issues and motivation to purchase green products. More
Consumer and media intelligence firm Mintel has launched China Innovation Spotlight, a series of reports focusing on the latest trends and topical issues in new product development in the region. More
As the US prepares for November's presidential elections, ad network Specific Media has launched a political segmentation solution which anonymously targets consumers by party affiliation, segments and issues. More
In the US, consultancy COLLOQUY has launched a national Retail Loyalty Index, to provide insight into which retailers consumers feel most loyalty towards. More
Online market research agency Lightspeed Research has launched Beauty and Personal Grooming Panels in the UK, Germany, France, Canada and the US, to offer data to manufacturers of personal care products, toiletries, cosmetics and related consumer goods. More
Research and predictive analytics software giant SPSS has launched a text mining tool to enable users to analyze unstructured data from social media, consumer blogs, community boards, e-mail, call center notes, RSS feeds and surveys. More
Global information giant Experian has rolled out its Mosaic consumer segmentation tool online in Italy. The tool will provide users with access to classification of the population's lifestyles, and information about its consumption of a variety of products and services. More
US-based video analytics firm Visible Measures has launched a solution that analyzes the viral reach and audience engagement of Internet video campaigns. The agency has also partnered with digital ad research firm Dynamic Logic to collaborate on Internet video ad benchmarking. More
Arbitron says it will resume the commercialization of its Portable People Meter (PPM) ratings service in eight markets, despite concerns from a coalition of Spanish-language radio broadcasters that its use could have a 'harmful impact' on the Hispanic marketplace. More
Responding to an article in the New York Times which has raised fears about billboards with facial recognition tracking systems, manufacturer TruMedia has sent a letter to the paper confirming that all data collected is anonymous and is only reported in aggregate. More
Gfk Nürnberg eV – GfK's non-profit association – and employee Holger Dietrich have received the German market research innovation award for developing a tool which can be used to optimize the design of new products and services. More
In London, data integration agency Cognicient has launched an addition to its FusionPoint software system, to enable companies to build warehouses of their survey data and systematically integrate other data sources. More
TNS is expanding its operation in Russia by rolling out its FasTrack 360° financial services tracking tool, which the firm says is the first of its kind in the country. More
In the US, search research and analytics firm FirstRain has introduced two qualitative analytics packages to report on the interaction between blogging and stock movements. More
US data management firm I-Centrix has partnered with UK marketing software firm smartFOCUS to offer clients access to advanced campaign management, analysis and reporting capabilities. More
Synovate has launched a division which will offer an integrated approach to clients across the company's different service areas, to help them develop more profitable relationships with their customers. More
In the US, online measurement agency comScore has partnered with marketing analytics firm Acxiom to launch a tool which allows ad agencies and marketers to segment online and offline audiences through a system that groups consumers into 70 different 'lifestage' segments. More
In the US, blog ad serving company Federated Media (FM) has rolled out the Conversational Measurement Toolbox, featuring campaign measurement, planning and reporting tools to offer marketers greater insight into their social networking marketing efforts. More
Consumer analytics firm Information Resources Inc (IRI) has added a number of new solutions to its Consumer Network household panel to enable clients to gather reactions from hard-to-reach respondents. More
French-based data extraction firm Qosmos has launched two new applications which it says will help researchers monitor and extract information in real-time and conduct more 'granular' audience analysis. More
Pranesh Misra, Global Director Marketing Accountability at Lowe Worldwide, is leaving to launch a new firm offering KPO (Knowledge Process Outsourcing) for marketing data analytics and 'insight mining'. More
In the UK, mobile survey firm OnePoint Surveys has partnered with Dipsticks Research to launch OmNow, a mobile omnibus promising nationally representative results within four hours. More
In the UK, newspaper publisher Mirror Group has launched an online research community, Mirror Mouthpiece, on the back of its 5,000-strong reader panel, operating since 2003. More
US-based analyst The Conference Board has enhanced its product range by launching a new tracker, the Employment Trends Index (ETI), which aggregates eight separate labor-market indicators into a composite measure. More
Air Miles operator Alliance Data Loyalty Services has formally launched a consumer analytics supplier, Precima, developed from what was previously its in-house analytics function. More
Google is integrating its Google Analytics traffic analysis tool with its Google TV Ads program. Some observers are interpreting the move as further evidence that the search giant is headed for direct competition with Nielsen. More
In Dubai, Arab MR firm Maktoob Research has expanded its service portfolio with the launch of two new offerings - Online Research Communities, a tool for building online market research communities; and SMS-based Mobile Research. More
Customer satisfaction specialist CFI Group has this week launched what it describes as the first UK National Customer Satisfaction Index (NCSI-UK) for banks, supermarkets and mortgage lenders. More
B2B metrics and sales support firm IntelliMARK has upgraded its Performark software, which measures performance and analyses ROI for outsourced B2B direct marketing programs. More
Toronto-based QA and research supplier Sensors Quality Management (SQM) has launched an online mystery shopping tool aimed at small and medium-sized businesses in North America and named MyShop. More
GfK is making waves in the burgeoning area of linking FMCG purchases and online ad campaigns, with the launch of a new service, Web Efficiency Panel (WEP). WEP has been developed in partnership with technical solutions provider Nurago and boasts Google as a 'technical advisor'. More
In the UK, comms specialist Farncombe Technology has launched a joint venture with digital and telecoms consultancy TMT Strategy Advisors. More
Mayor Michael Bloomberg is to send surveys to 100,000 randomly selected New Yorkers, asking them to rate city services, at an estimated cost of $500,000. More
Print ad specialist GfK Starch Communications has announced the release of its 2008 'Adnorms' publication, a comprehensive compilation of magazine advertising intelligence, including a number of new features. More
Mobile survey specialist OnePoint has launched OnePoint Reward, an incentive system delivering cash to mobile phones, in the form of points which respondents can redeem immediately on completion of a survey, at 19,000 retail outlets across the UK. More
Nielsen has introduced a Retail Edition of its Answers technology platform, which groups a number of analytical and reporting applications in a business-process oriented framework. More
Theorem Inc. has upgraded its proprietary software-as-a-service (SaaS) program, Theorem Analytics 2.0. The tool allows media planners, advertising operations teams and finance managers to upload data in multiple forms and generate detailed reports through customizable templates and formulas. More
The Nielsen Company and NBC Universal, one of its major clients, are to collaborate to offer advertisers sales metrics based on the 'fusion' product developed by NielsenConnect. More
Content optimisation specialist Maxymiser has launched a behavioural targeting suite, designed to help clients optimise web site content (as opposed to advertising), and billed as 'the first of its kind in the UK'. More
Munro Global, owner of a number of UK-based MR agencies, is to launch a new consultancy division, 3000ft Strategic Insight, and has appointed former Future Foundation and CSMTC exec William Nelson to lead it. More
Full service healthcare consultancy Double Helix Development has announced the launch of Web Sthealth(TM), a tool for data-capture and analysis of patients in online forums. More
MR software provider Confirmit today announced the debut of version 12.5, the latest update of its flagship product. In addition to immediate benefits, the firm says it lays the foundation for big changes in the future releases. More
Nielsen has extended its online audience profiling service to the mobile Web. The new service provides marketers and publishers with lifestyle and demographic information for the audience of more than 200 mobile web sites. More
Ipsos has launched a Spanish language omnibus service, the Ipsos Hispanic Express Omnibus, billed as the only Hispanic Omnibus survey to start every week. Each wave consists of 500 interviews completed either in English or Spanish, according to respondents' choice. More
The Nielsen Company and its subsidiary Interactive Market Systems (IMS) have announced the launch of IMS Clear Decisions(TM), a new software platform claiming to simplify access to media and marketing data and speed up the generation of insights from it. More
Harris Interactive has announced the UK launch of two solutions, the Customer Commitment Model and Employee Ambassadorship, at a seminar in County Hall, London. More
YouGov is gearing up for the launch next month of an investment fund based on research findings from its YouGovAlpha subsidiary. More
Behavioural targeting and browser tracking remain hot topics. This week saw a US lawmaker quizzing Google on data security issues relating to its takeover of DoubleClick; it also saw the launch of software which runs interference with trackers like Phorm by random background web surfing. More
Oxford, UK-based PharmaVentures – a firm which provides database, analysis tools, and reports to the pharma and biotech sectors – has formed an agreement with US-based MR firm Growthink Research to roll out the latter's Venture Capital database to industry and academic customers worldwide. More
US online agency InsightExpress has received authorization to conduct brand effectiveness research studies across the Google content advertising network, which encompasses hundreds of thousands of web sites ranging from international publishers to one-off niche sites. More
US-based Internet ratings firm Quantcast is beta testing a new audience tool that allows users to search for web sites with selected readership demographics. More
Automotive specialist RL Polk & Co has extended the reach of its PolkInsight tool to Europe. The tool provides access to a wide range of European auto information for analysts and marketers working in the sector. More
Global information giant Experian has updated its Micromarketer Generation3 tool, to help marketers, real-estate developers and store operations personnel determine where existing clients are based, what they are like, and the best ways to reach them. More
In the US, customer satisfaction measurement specialist CFI Group will tap into teleservices company OLC Global's knowledge of the contact center industry to drive growth of its CallSat solution, which helps users manage, monitor and improve their call centers. More
In the UK, another first for Portsmouth. Foot traffic monitoring firm Path Intelligence, based in the city, is testing patent-pending surveillance technology that continuously tracks mobile phone signals to understand the movement of shoppers as they flow through retail centres or public amenities. More
US-based parental control software developer SearchHelp has launched new technology which analyzes sentiment in digital content such as blogs, forums, e-mails, instant messaging and mobile text. More
UK agency Shopping Behaviour Xplained has developed a new technique called Xtraviews, which claims to capture and analyse not just what people say, but how they say it and what they really mean. More
TNS Lanka has launched two new research tools – the first to help marketers measure consumer commitment and loyalty towards their brand, and the second to help HR professionals measure and monitor employee satisfaction. More
Media giant Disney is planning to open a laboratory in Austin, Texas which will conduct year-round research to test the biometric reactions of consumers to emerging media and interactive advertising. More
MR software giant SPSS has updated its Predictive Enterprise Services package. Version 3.5 includes improved automation based on events, additional model management techniques and expanded reporting options. More
Advertising and brand equity research division Ipsos ASI has introduced two new tools, Next*360 and CampaignLab, to help marketers evaluate and optimize multi-media ad campaigns and communications prior to final execution. More
Recently acquired infoUSA company Opinion Research Northwest has launched IDetailing(TM), an online qualitative solution for 'ideation' and brainstroming. More
US company Numeric Analytics has broadened its proposition from a core offering of web analytics consulting services to include a range of online marketing solutions, including organic search engine optimization (SEO), pay per click optimization (PPC/SEM) and affiliate marketing. More
UK-based EPG Health Media has launched a new online panel of healthcare professionals in Europe, for regular participation in clinical and scientific surveys. The company also says it has 'ambitious plans to provide global reach'. More
Canadian-based research software firm Voxco has updated its flagship application to include a data collection module via CAMI, for surveys conducted on mobile phones. More
Online customer satisfaction management firm Foresee Results has partnered with online customer experience management (CEM) firm Tealeaf, to allow companies to maximize online customer satisfaction and return on their investment in site tools. More
UK research agency Conquest has launched an online tool to measure unconscious emotional reactions to brands by tapping into the metaphors consumers use to describe and express their feelings. More
In the US, word of mouth (WoM) measurement and analytics firm ChatThreads has launched Conversation Value, a new tool that quantifies the revenue impact of every conversation about a client's product or service. More
Pulse Group is to give regional coverage to its online travel survey. Already rolled out in Malaysia with support from Tourism Malaysia, the firm plans to extend the study to other markets including Singapore, Thailand, Australia, New Zealand, China, Taiwan and Hong Kong. More
From next month, AOL's ad business Platform-A will offer TACODA's advanced suite of behavioral targeting solutions across its entire network, which includes all AOL-owned and operated sites such as AOL News and Sports, along with sites in the Advertising.com third-party network. More
Groundbreaking New York-based media research firm TRA (True ROI Accountability for Media) has appointed James O'Hara as EVP of Sales. More
US web analytics firm Coremetrics has released a new platform that enables marketers to analyze data across all campaigns and web properties at a granular level. More
Research software and EFM provider Vovici is helping companies launch their own community panels and web sites through its new Vovici Community Builder; designed to gather in-depth feedback on customer sentiment, satisfaction and loyalty. More
In the US, Nielsen Online has formed a Digital Strategic Services group, to help advertisers manage their online reputations on social media platforms. The new group is headed by Pete Blackshaw, EVP of Nielsen Online and former CMO of Nielsen BuzzMetrics. More
In the US, media communications agency Starcom MediaVest Group (SMG) has partnered with online research agencies GMI and InsightExpress to conduct a tracking study which aims to uncover how ad messages influence consumer intentions to buy. More
US marketing agency Refresh Partners has launched an analytics tool to provide Facebook application developers with analytic and demographic information on their users. More
In the US, an institutional investor has filed a law suit against ratings giant Arbitron, charging the firm with 'false and misleading statements' regarding the roll out of its Portable People Meter (PPM) service. More
Opinion Research Corporation (ORC) has launched Small Business CARAVAN, a shared-cost US omnibus study which 'checks the pulse' of the small business community. More
In the US, online measurement firm comScore has enhanced its comScore Plan Metrix service, which links consumers' offline behaviour and attitudes with their online activity. More
US mobile ad network AdMob has introduced a new system to improve understanding of user behavior and measure usage of mobile web sites and mobile ad campaigns. More
UK consumer and media specialist Mintel has appointed Robert Santiago as Director of Thought Leadership. He was previously Head of the Financial Times Research Centre. More
In the UK, online market research agency YouGov has launched a new syndicated tracking service to connect with the 32% of the population who were born between 1946 and 1964. More
UK full-service agency Market Research Partners (MRP) has launched a monthly qualitative omnibus. The new Qualbus format allows clients to buy 30-minute sections on any of the firm's four different monthly focus groups. More
WPP-owned digital marketing firm 24/7 Real Media has partnered with Mindset Media – a company that creates consumer profiles of web users – to enable advertisers to target consumers with ads based on their personality traits. More
Chicago-based analytics firm MediaBank has released a web analytics tool which claims to enable data analysis and measurement of all campaign media buys across all media types. More
eBay research specialist HammerTap has launched a new feature that enables sellers to determine their chances of selling and likely profit margins. More
In the US, NielsenHealth has launched a series of 32 'Ailment Panels' to provide manufacturers and retailers with insights into consumer related attitudes and behaviours of patients suffering from diseases and medical conditions. More
In the UK, former Synovate Healthcare Execs Marianne Purdie and Guy Pascoe have set up a new primary market research agency focused on the medical device and diagnostics industries. More
US membership organisation MRA (Marketing Research Association) has launched a portal where clients, agencies and sub-contractors can evaluate and comment on each other's services online. More
MediaVest has become the first media agency to sign up for MR firm TRA's recently launched service, which matches viewing data from digital set-top-boxes with offline shopping behaviour data provided by loyalty cards scanned at grocery checkout counters. More
Seattle-based MR software and panels firm GMI (Global Market Insite) has partnered with publisher TechTarget to launch a double-opted in panel of IT professionals and decision-makers. More
Social networking site Facebook has launched a stats tracking tool called Facebook Lexicon, which counts the number of times a word crops up on profiles, groups, and forms – known as 'Facebook Walls' – in its network. More
In the US, technology market intelligence firm IDC has launched a new service to help venture capital, private equity and merger and acquisition analysts assess smaller IT retailers. More
US start-up UserVoice has launched an online community where customers can contribute to a client's product concept and innovation. More
US media ratings giant Arbitron has posted first quarter profit growth of 5.5% to $16.3m. Revenue for the period ended 31 March rose 5.5% to $94.1m from $89.1m in the prior year, almost in line with Wall Street expectations. More
Cincinnati-based Empower Mediamarketing has launched a new proprietary tool to measure and analyze consumer-generated media. More
Online research software firm Confirmit has launched Confirmit Data Central; an enhanced tool which streamlines data processing functions. More
Online research software firm Survey Analytics has today unveiled the public beta of IdeaScale, offering web site owners a means to get user feedback, and users the chance to promote good ideas to the top of a list. More
German ad metrics and testing firm MediaAnalyser has entered the US market by opening a New York office and clinching a deal to work exclusively with the magazine publisher Condé Nast. More
German-owned media content analysis firm iPharro Media has entered the US market with its online TV content detection service. The service enables media professionals and research agencies to monitor when a specific piece of content is aired on a particular TV channel. More
US building industry web site ToolmanDepot.com is recruiting contractors to join an online research panel, to gather information on their likes, dislikes, behaviors and attitudes on behalf of industry manufacturers and service providers. More
Aegis-owned out-of-home (OOH) communications agency Posterscope has conducted its first survey in the US to examine the OOH landscape through the 'lens' of the consumer. More
Three US organisations have partnered to develop a tool, the Miami University AIMS Sharability Scale, which they say quantifies the likelihood of advertising messages being shared with others. More
UK-based retail giant Tesco is working with partner firm dunnhumby to extend its consumer insight and analysis system to match its international footprint, minus the US. The Asian and East European roll-out includes tailored versions of its pioneering Clubcard loyalty programme. More
Nielsen Online has been selected by the Italian Joint Industry Committee 'Audiweb' as the provider for its system to monitor digital media in the country. More
Merrill Lynch and Morgan Stanley are the latest global financial firms to launch customised research offerings adding surveys and other 'non-traditional' or 'alternative' research formats to their own financial market analysis functions. More
In New York City, marketer and academic Christine Janssen has launched denken Research & Consulting, which aims to help entrepreneurs transform ideas into viable businesses via in-depth research. More
Online measurement firm comScore has announced the availability of its Video Metrix service in four new markets: the UK, France, Germany and Canada – and has released some initial results. The service was launched in the US more than two years ago. More
In the US, Spanish-language media giant Univision Communications Inc. has announced further collaboration with Nielsen, aimed at providing improved measurement and insight covering the Hispanic consumer segment. More
In the UK, online research software provider Demographix is to launch Panelwise, a fully-integrated panel management system incorporating new Web 2.0 based interactive workflow features. More
In the US, TV network AMC has partnered with Nielsen to develop a new Audience Identity Metric (AIM) that segments the audience by behavior, as well as a new 'Ad Vantage' metric for advertisers to measure ad receptivity across the industry. More
In the US, customer data integration firm Acxiom has partnered with travel research agency DK Shifflet & Associates (DKSA) to provide travel companies with insights about the buying and travel behaviors of customers and prospects. More
In the US, Scarborough Research has expanded its consumer and media research services with the introduction of a new online panel specifically for the youth and teen markets. More
In the UK, two Omnicom-owned companies - researcher Hall & Partners and digital ad firm Agency Republic - have combined to produce a model which they claim enables brands to measure impact and engagement for all forms of digital communications. More
The Traffic Audit Bureau (TAB) has commissioned data from two additional research agencies to add to its forthcoming outdoor audience measurement initiative. The new research will track the likelihood that passersby will see a billboard, and then integrate this probability into the overall measurement. More
In the US, Mediamark Research & Intelligence (MRI) has launched Market-by-Market, a service providing local market versions of its studies on the media usage, lifestyle and product purchasing behavior of US consumers. More
In the US, online on-demand research specialist MarketTools has launched a new system to improve the quality of online sample. More
Synovate has launched a new service called Market Barriers, which measures the obstacles that brands face – such as distribution, pricing and product configuration – and reports back on the impact that these have on customer choice and market share. More
US web analytics firm Omniture has introduced two new products: the first resulting from the combined technology of recently acquired firms Offermatica and TouchClarity, and the second from its purchase of real-time analytics company Visual Sciences. More
In the US, data collection solution firm Gravic has launched the latest version of its web-based data collection and analysis software, Remark Web Survey 4. More
In the US, TNS Healthcare has introduced a new service to help pharmaceutical and biotech companies measure the effectiveness of their own and competitive sales calls. More
In Australia, qualitative research software developer QSR International has updated its NVivo product to include new audio and visual capabilities. More
New-York headquartered online customer satisfaction specialist iPerceptions has opened a permanent office in central London to provide a 'gateway' for its services into the UK and the rest of Europe. More
London-based Q Research – which specialises in using the mobile phone to conduct large scale market research with young people – has developed a mobile research platform for Customer Relationship Management (CRM) projects and satisfaction surveys. More
In the US, customer relationship management solutions firm eLoyalty has launched a new version of its Behavioral Analytics software to offer insights into customer attitudes to their experience of call centers. More
In the UK, digital entertainment firm HUGE Entertainment has formed a partnership with ethnic research firm ETHNOS. The venture aims to help media owners and platform operators to identify revenue-generating on-demand entertainment opportunities among ethnic audiences. More
Strategies, a member of the Harris Interactive global network of independent market research firms, has launched a survey it claims is the first to analyse new trends among readers of Jordanian newspapers and magazines, as well as radio station audiences. More
Mobile media measurement firm M:Metrics and multimedia research agency Mediamark Research & Intelligence (MRI) are to combine their US offline and mobile media audience metrics to help agencies and mobile operators better integrate mobile into their cross-media campaigns. More
In the US, marketing intelligence firm GOLIATH Solutions has closed a $27m investment deal. The funds will be used to roll out the firm's real-time proprietary tool which analyzes consumer reaction to store displays, signs and merchandising. More
In the US, QualVu – which creates online video research tools – has launched ReportBuilder, an application designed to help researchers utilise online user-generated video for market research. More
Gallup has announced the official launch of its 'World Poll', an annual global survey of opinions and behaviours via interviews in 140 countries representing 95% of the world's adult population. The firm says it has has committed to conducting the study for the next 100 years. More
London-based firm Opinionpanel has launched 'The Future Panel' for anyone wanting to conduct research with young people and prospective higher education (HE) students. More
In Germany, Colibri Research will be launching a new qualitative omnibus study in June, enabling clients to ask questions in a focus group setting. More
US-based automotive research agency RL Polk has released commercial vehicle registration data for China, split for the first time by locality and other variables. More
Another virtual research partnership: in the US, marketing services agency GSD&M Idea City and virtual worlds developer Metaversatility have partnered to create a platform which enables surveys to be conducted 'in-world' to provide clients with access to consumer, product and experiential insight and knowledge. More
Data collection firm Interviewing Service of America (ISA) has partnered with research and consulting agency SMS in Hawaii, to offer customer and employee satisfaction measurement to the islands' business community. More
Google-owned video site YouTube has launched a new tool that offers users additional information to help tailor advertisers campaigns, and determine what times and which days their target audience is on the site. More
Recently-launched Networked Insights – which gathers customer intelligence from social networking, sites – has upgraded its Customer Insight Platform to provide a 'real-time window' into customer behaviour. More
In the US, virtual world developer Involve and consumer experience research agency Strategy Analytics have partnered to provide a new service to help organizations maximize their investment in virtual space. More
In the US, Peanut Labs – which provides market researchers with access to members of social networking sites – has developed patent-pending software which it hopes will help eliminate fraudulent online responses. The system blocks any respondent who takes too many surveys within a set time-period. More
Kantar Media Research (KMR) has introduced a syndicated study for B2B marketers which measures their brand's relative vitality among product category competitors. More
US-based online marketing company ValueClick Media says it will launch a platform in the summer offering advertisers behavioral targeting based on predictive analytics. More
In the Middle East, TNS has launched a study to uncover trends among 16 to 25 year olds in Saudi Arabia, UAE and Kuwait. More
In the US, through a new deal with kid-friendly network Radio Disney, Arbitron will be measuring the radio listening behaviour of 6 to 12 year olds for the very first time. More
Mintel has launched a one-stop online platform, to be known as Mintel Oxygen, to provide clients with easy access to market analysis and forward-looking predictions. More
In the US, audience measurement system manufacturer TruMedia Technologies has launched the iCapture Mini, a video-based solution to analyze the faces of consumers watching small digital screens in out-of-the-home venues. More
UK 'phone giant BT is facing a possible lawsuit after it admitted using business customers' data without permission, in a trial run for 'Webwise' software from analytics and ad-serving company Phorm. Others including Webfather Tim Berners-Lee have been joining the privacy debate. More
IBM's India Research Laboratory (IBM IRL) have developed data mining software ProAct, which extracts and delivers business insights from the information gathered by companies during customer service calls and other communications. More
Full-service advertising and PR firm Tuerff-Davis EnviroMedia Inc. has launched a new subsidiary company, Green Canary Sustainability Consulting, to advise businesses on remaining credible, minimizing risk and reaching their goals in the booming green market. More
London-based behavioural data insight firm Beyond Analysis has acquired Sydney-based engagement agency Enzyme Insight Solutions, and re-branded the firm Beyond Analysis Australia. More
Nielsen and US cable TV company Charter Communications have partnered to analyze digital set-top box (STB) data from 330,000 households in the Los Angeles area. More
In the US, high-tech market research firm In-Stat has launched a new service to provide deployment information for mobile wireless technology such as Mobile WiMAX, HSPA, EV-DO and future 4G technologies. More
The Nielsen Company has launched Nielsen PreView, a business-to-business research service which brings the group's range of marketing and media information sources to bear on issues identified as important by members on a web site. More
Ipsos has announced the launch of a new proprietary online panel of Canadian farmers. Producers' Perspectives – The Ipsos Canadian AgriForum currently has more than 1,500 members, with plans to grow to over 3,000 in the coming months. More
M:Metrics has launched its M:Ad competitive tracking service for mobile advertising in the UK, four months after its successful rollout in the United States. The company says the service will be rolled out to the major European markets during 2008. More
In the US, Gallup and healthcare support provider Healthways have forged a 25-year agreement to measure and track the well-being of communities and companies, as well as the effectiveness of programs implemented to improve health, well-being and productivity. More
US web analytics firm Omniture has partnered with Chinese language Internet search firm Baidu to provide online marketers around the world with access to Chinese consumers. More
Information Resources (IRI) has this week unveiled a number of analytics platforms for the CPG / retail marketplace, at its annual client summit in Florida. More
Nielsen is to incorporate Ad-ID (Advertising Digital Identification) coding into its 'KeepingTrac' system, which enables advertisers to check that their TV ads ran according to their media plans. More
Information Resources Inc (IRI) and The NPD Group have joined forces to launch the Beauty Cross Channel Monitor, claimed as the US beauty industry's first and only cross-channel retail tracking product. More
Online panel specialist Lightspeed Research has launched a new weekly omnibus to provide clients with fast access to consumer opinion across Europe, North America and Asia Pacific. More
In the US, Publicis-owned communications agency Optimedia International has released a new quarterly TV ratings/value system to examine both a TV show's traditional audience, and its viewers across all digital platforms. More
Atlanta customer intelligence agency Vantedge Group, and San Francisco-based AbsolutData have partnered to launch a joint Research and Analytics Center of Excellence, with a team of 30 staff. More
Harris Interactive has been awarded a patent for its Rapid Exposure system, which controls the length of time survey respondents can view an image online. More
US business process management and MR services firm Mobius Vendor Partners (MVP), has launched an online tool to measure guest satisfaction levels at hotels and resorts. More
US headquartered retail and consumer goods technology specialist Agentrics has launched a business intelligence platform and management dashboard that incorporates reporting tools to track, measure and improve supply chain performance at item level. More
Arbitron has revealed that the Media Rating Council turned down accreditation of its PPM service in Philadelphia and New York, in January. However, the firm says it has made 'significant improvements' since the audits concerned, and an MRC statement also seems to offer encouragement for the PPM. More
Online panel community and survey technology provider Toluna has announced the launch of a Japanese panel community, currently at 25,000 active members and forecast to reach 40,000 by June 2008. More
MR software firm Voxco has concluded a partnership agreement with the French company Prylos, which develops mobile applications, giving it the ability to offer clients data collection via mobile phones worldwide. More
Information solutions giant Experian has developed a data intelligence application that promises clients the ability to create predictive assessments based on multiple data sources. More
Microsoft is to test a new approach to measuring Internet ad campaigns, which supplements 'last ad clicked' metrics by taking into account all the online interactions that lead up to a purchase. More
Ipsos Australia's public affairs division has joined with Eureka Strategic Research to found the Ipsos-Eureka Social Research Institute (IESRI); bringing together a team of 30 staff focused on issues affecting government and society. More
US-based technology analyst IDC is opening a base in Canberra, Australia for its Government Insights practice. The office will be headed by the group's Federal Government Business Manager Michael Hennessey. More
Nielsen Media Research is funding a $3.5m year-long study to observe how people actually consume media on both traditional and emerging video platforms inside and outside their homes. More
In the US, Statmon Technologies – which develops monitoring software – has released 'ACCURATE', a system which interfaces with Nielsen's Portable People Meter (PPM) data rating system to ensure household TV viewer ratings are correctly credited to the relevant broadcasters. More
In the US, market research and management consulting firm Valient Solutions has launched Valient Automotive to supply consumer data to vehicle manufacturers, automotive suppliers, dealers and online retail and investment firms around the world. More
Ipsos MORI has identified a class of 'super consumers', who the firm says have the power to influence their friends on corporate issues, politics and the environment. More
US-based research portal provider Northern Light has upgraded its MI Analyst 'meaning extraction' application to analyse search results and automatically extract meaning from internal and research documents, secondary research, news stories and web sources. More
Nielsen Online has signed a contract with a consortium of Bulgarian media companies to develop a common audience measurement currency in the country. More
In the US, survey and panel management software firm Kinesis Survey Technologies has upgraded its survey platform to include full support for multi-mode (web/wireless) multilingual projects. More
Nielsen will soon reach 40,000 households in China through the launch of its Homescan consumer purchase panel in the region. More
In the UK, customer management consultancy ICD Partnership has launched an online and telephone based coaching programme offering advice on customer relationship management strategies. More
In the US, Emotiv Systems, which creates brain computer interface technology, has launched a neuroheadset that allows players to control gameplay with their thoughts, expressions and emotions. The firm believes that this technology could be applied to market research to demonstrate products to consumers. More
Harris Interactive has introduced a new model for measuring customer loyalty which it claims allows clients to see how changes in service delivery, facilities or any other aspect of their company's operation will affect business results. More
Commercial Radio Australia – the industry body representing Australia's commercial radio broadcasters – has teamed up with Nielsen Media Research to develop an enhanced ratings system to reflect changes in audience listening habits. More
London-headquartered data integration agency Cognicient has officially launched its FusionPoint™ software for managing and extracting fresh insight from existing research data. More
Research and analytics firm Boston Analytics has launched its Quantitative Marketing Research (QMR) practice headed by former Knowledge Networks VP Murli Rao. More
US Internet survey sample provider Sample Czar has launched a new product to offer survey translation in more than 50 languages. More
The UK's five main mobile phone operators have agreed to work together to define common metrics and measurements for mobile advertising, beginning with traffic to mobile sites. If successful, the metrics should be rolled out internationally. More
The management of Rotterdam-based Global Data Collection Company (GDCC) has established a majority shareholding in the company. The team increased its holding from 33 to 75% with an acquisition from BBI Group, for an undisclosed sum. More
US radio ratings giant Arbitron has reported a 20.7% drop in net income from $4.9m to $3.7m, with soaring costs relating to the roll out of its Portable People Meter (PPM) device. More
Danish firm iMotions, whose Emotion Tool(TM) measures emotional response to visual stimuli, has partnered with Edinburgh-based user experience consultancy User Vision to launch its software in the UK. More
In the UK Postar, the audience research body for the out-of-home ad sector, has commenced a project to measure all out-of-home media, using GPS technology to record consumers' travel patterns and ad exposure. More
WPP has launched a new research tool to evaluate sponsorship within the arts, music, film festivals, entertainment and sports markets. More
US firm TRA, Inc. has today unveiled a system for measuring and reporting 'True ROI Accountability' for advertising spend. The firm plans to match ads actually received with products actually bought for a massive 1,000,000 plus US households. More
Web technology firm Bango has launched a new product to capture, analyse and measure mobile specific data about web site visitors. More
In India, MR and data analytics provider Annik has launched a system which enables the creation and delivery of insights from multiple primary and secondary data sources. More
Synovate Healthcare has opened an office in Moscow and appointed Anton Timergaliev as Head of its newly formed Synovate Healthcare Russia division. More
London-based MR agency BDRC has launched its VenueVerdict customer feedback and competitor hotel benchmarking service in the Middle East. More
In the US, product placement evaluation agency iTVX has partnered with MR firm Marketing Evolution to develop an online tool which measures the financial value of product placement on TV. More
Research and predictive analytics software leader SPSS has debuted the latest version of its Dimensions(TM) software suite. Dimensions(TM) 5.0 promises to improve response rates, access to respondents, advanced survey creation and interactive results delivery. More
In London, TNS is ready to launch what it claims is the UK's first one-day turnaround Omnibus, aiming to provide clients with an 'instant snapshot of consumer opinion and behaviour'. More
US-based global research firm OTX (Online Testing eXchange) has partnered with Mexican research and public opinion agency RVOX to work together on large scale custom pan-American and global projects. More
In the US, Harris Interactive has launched a Complexity Science Practice. Robert Hart is promoted to lead the team, which aims to help marketers demonstrate their ability to effect measurable business gains. More
In the UK, the Food Standards Agency (FSA) has appointed Philip Cullum as Chair of its new Advisory Committee on Consumer Engagement, alongside eight new committee members from a wide range of backgrounds. More
Media and marketing holding group Omnicom has launched a new BrandScience division to focus on the measurement of marketing and media effectiveness. More
In the US, reputation analysis and communications research firm Echo Research has appointed Dan Soulas as EVP and Director of its new primary research unit, which has been launched to service corporate and PR agency clients. More
Canadian MR data collection firm Itracks has launched a new tool, known as Socrates, to provide moderators with the ability to probe deeper for insights while interviewing online. More
Toronto-headquartered Acrobat Research has hired Jayna Smith as Research Center Manager at its newly opened call center in Calais, Maine. The company is also on a recruitment drive to fill between 200 and 250 full- and part-time jobs at the centre. More
In the US, Prince Market Research (PMR) has launched a healthcare unit, Catalyst Healthcare Research. The new unit will specialise in brand strategy and communications research, as well as customer satisfaction, and new product and service studies. More
Nielsen has officially launched NORA, its measurement service that compiles video-on-demand (VOD) usage figures from real-time transactions collected at the set-top box level. More
WPP-owned global ad agency Ogilvy and Mather has introduced its consumer behaviour analytics tool 'The Last Mile' in the United Arab Emirates, through the launch of its OgilvyAction subsidiary in Dubai. More
Nielsen has expanded its telecom and mobile research division Nielsen Mobile, with the establishment of operations in the UK, Germany, France, Italy, Spain, Sweden and Russia. The firm plans additional expansion throughout Europe later this year. More
TNS is launching its 6thdimension Interactive Research services in Latin America and has appointed Trixie Cartwright as Regional Director for Interactive Research, based in Buenos Aires. More
UK-based agency B2B International is taking its panel of medical practitioners online, to allow respondents to complete questionnaires at their own convenience. More
Online research specialist Invoke Solutions has launched a suite of online and mobile applications to help clients access real-time quant and qual insights more easily. More
Lightspeed Research has signed a deal to give a new incentive for completion of its questionnaires. The agreement with EMI Music via digital content specialist The Licensing Agency (TLA), will offer respondents free music and video downloads. More
In the US, consumer information firm Knowledge Networks (KN), has launched a system which helps users link brand-building to media planning by combining brand awareness data with return on marketing objective (ROMO) information. More
UK customer insights agency directexcellence has announced the launch of a mystery shopping service for the insurance sector. The service is pitched as a solution to the detection of mystery shoppers by 'increasingly sophisticated' providers. More
Not-for-profit BSRIA, which provides market intelligence to the construction industry, has opened an office in Beijing to increase its international research portfolio and act as a 'window' to other BSRIA services. More
In the US, Greenfield Online and database company and ORC owner infoUSA have partnered to develop a panel of small business decision makers, powered by infoUSA data. More
Pharma specialist Manhattan Research has rolled out the latest version of its 'Taking the Pulse Europe', a syndicated multi-client study and advisory service covering physicians in the UK, Germany, France, Spain and Italy. More
Predictive analytics software firm SPSS has unveiled the latest release of its data mining product Clementine, along with associated text mining technology. More
In the US, healthcare MR specialist DSS Research has launched a Senior Health Risk Assessment (SrHRA) tool, which provides health risk stratification measures for the over 65 age group. Meanwhile in the UK, two Yorkshire councils are using Digital Pen and Paper (DPP) technology to assess older residents' care needs. More
In the US, media research firm Coleman Insights is launching a series of studies to examine how Arbitron's Portable People Meter (PPM) reports the responses of radio audiences to different programmes. More
Internet data collection and comparison shopping firm Greenfield Online has launched a suite of Asia-Pacific online omnibus products for the Japanese, Chinese, Indian and Australian markets. More
European online data collection firm ODC Services has rolled out new panels in Austria, Poland and the Netherlands to meet the growing needs of its clients. More
US pharma data provider Verispan has launched a Retail Clinical Database, providing details of pharmacy retail clinics and the healthcare practitioners associated with them. More
US data collection firm Schlesinger Associates has expanded its New York focus group facility and will be opening a new facility in Houston, Texas next week. Schlesinger has also partnered with Canadian data collection firm Itracks to enable it to offer clients online focus groups and bulletin board discussions. More
Nielsen has announced plans for the September launch of an enhanced weighting procedure for its TV ratings estimates. It will also be consolidating all its national ratings systems into a single 'calculation platform' during the next two years. More
Market research recruiter Sinead Hasson has launched her own consultancy, Hasson Associates Recruitment Ltd. Based in Soho, London, Hasson will draw on her experience from leading teams at Pricejamieson and RP Cushing Recruitment. More
Insight firm RONIN has upgraded its 'Results for Research' CATI system to allow central monitoring of interviews, and moved its London operations to new premises opposite the Houses of Parliament in Vauxhall. More
Recently launched US provider Valient Solutions has added a healthcare division and appointed Allison Tait as its business development manager. More
Greenfield Online will be launching its Real-Time Sampling(TM) virtual panels in the UK and Canada later this month, and plans to launch in Germany and France in the first quarter. More
The Organisation for Economic Co-operation and Development (OECD) has launched a new beta service to make it easier to locate relevant statistical data stored in its multiple databases. More
eBay research specialist DataUnison has launched an Integrated Price Research Web Service for general use by eBay developers. Users get access to 30 days of historical pricing for eBay. More
In the US, software firm Lidlow Worldwide Inc. has released Delve!(TM), a next generation platform which promises to 'bring many of the tools market researchers currently use in traditional discussion groups to online qualitative'. More
CfMC has released an upgraded CATI and Web survey tool, Survent v8.1. New features include greater online and CATI survey capabilities and the first release of webSuper, a browser-based supervisory tool. More
Research Now has added three more online panels to its global offer – in Mexico, Chile and Argentina. The firm already operates panels in the US, Canada and Brazil, as well as Europe and Australia. More
UK-based ORC International is to launch two new syndicated studies for the life insurance sector, measuring IFA feedback for the corporate protection and annuity markets. Both research studies will use face to face interviews with a range of intermediaries. More
Bangalore-based offshore MR provider Markelytics Solutions India Pvt. Ltd is to offer its online MR services to the domestic market too – helped by an expansion of its operations including an additional facility housing a team dedicated to Indian customers. More
The MrWeb site has had its first major overhaul and redesign in several years, including a new logo and frame-free html. More
Business and consumer data giant infoUSA, which owns Opinion Research Corporation (ORC), has announced it will be opening its new UK operation in Manchester in early January. More
In the US, brand experience agency Hanson Dodge Creative has just completed the first phase of a research programme to understand the emotional and psychological landscape of outdoor and fitness enthusiasts. More
New York headquartered SIS International Research has launched a suite of market intelligence services to provide competitor information and track industry trends. More
Research portal provider Northern Light has added more than 1,600 IT industry-oriented blogs to its SinglePoint suite of MR portals, in a move which it says will help professionals stay up-to-date with the 'buzz' that blogs generate in the IT industry. More
In Canada, Destiny Media has launched a version of its Clipstream software specifically for protecting clients' media content from theft, copying or reuse when embeded in surveys. More
Qual specialist the Consumer Insight Agency (c.i.a.) has teamed up with Synovate in a groundbreaking study of sociographic and psychographic trends in South Africa. More
In the US, online research specialist MarketTools has applied to patent its Survey Fraud Detection System, which automatically identifies and removes fraudulent responses from data sets. More
Canadian online panel firm Vision Critical has expanded into the European market with the opening of an office in central London. The firm has also launched the latest release of its survey authoring, support, panel management and reporting and analysis system, Panel+. More
Search engine optimisation (SEO) firm Top Position has launched a service combining standard SEO services with a range of competitor analysis tools. More
In the US, consumer web analytics firm Compete has released Behavior Match(TM), a tool to improve the measurement and targeting of online advertising campaigns. More
US-based web behavioral targeting specialist Revenue Science has been issued a patent to develop audience exchange technology which it says will change the way marketers and publishers buy and sell behaviourally-targeted advertising. More
Facing pressure from clients, Arbitron yesterday said it would guarantee delivery of 80% of the target size for its panels, down from 90% previously. Meanwhile, minority broadcasters' association NABOB has reawakened memories of the Nielsen Media controversy of two years ago with talk of a Congressional Investigation. More
In the US, GfK-owned Mediamark (MRI) has reported on tests using radio frequency identification (RFID) technology as a means of measuring magazine readership in public waiting rooms. More
Nielsen has partnered with secure identity solutions firm Digimarc to develop a system to enable media companies, social networks, peer-to-peer services and user generated sites to track the distribution of media content across the Internet. More
Social enterprise firm Votivation is to use its online voting system to canvass the opinion of 300,000 young people who are eligible to vote at next January's UK Youth Parliament (UKYP) elections. More
US translation and transcription technology firm Language Logic is to integrate the Verbatim Coding System (VCS) and text categorisation software developed by Italian body ISTI into its own verbatim management system, Ascribe(TM). More
Technology researcher Springboard has opened a global research centre in Casablanca, Morocco, to serve its clients in the Middle East and Africa. More
In the UK, retail analysis specialist Cartogen has launched a new service to help e-commerce businesses with consumer profiling by providing access to demographic, lifestyle and behavioural information based on postcode data. More
Forrester Research claims to have identified a three-step process that will help companies create successful corporate blogs. However, it acknowledges that assessment is tricky, and the area will remain 'nebulous'. More
Television marketing body Thinkbox and the Internet Advertising Bureau (IAB) are to undertake a joint research project in the UK, to look at the effectiveness of using TV and online ad campaigns in tandem. More
The NPD Group has launched a consumer tracking service for the sports market in Japan. The service covers consumer purchasing, attitudes, and behavior for sports apparel, athletic footwear, and sports equipment. More
A new US company will profile members of social networking sites and provide market researchers with access to them. The firm, Peanut Labs, says the approach will deliver the 'sought after, but hard to reach' 13-25 year-olds known as 'Generation Y'. More
Data giant Experian and TNS have joined forces to classify all 44 million UK adults according to their attitudes and behaviour towards fashion and clothes shopping. More
In South Africa, marketing insights firm Knowledge Factory has launched the latest version of its ClusterPlus segmentation tool to provide information about the characteristics, behaviours and lifestyles of people living in the country. More
In the UK, Quench! – the fieldwork, data processing and research arm of Quaestor – has launched a new panel to gather the opinions of 11 – 18 year olds on subjects such as fashion, finance, travel, and technology. More
Paul Kavanagh – former head of Experian's research service Canvasse Opinion – has launched a new online panel and community research consultancy, Beehive Research. More
In the US, Pharma and biotech research specialist The Mattson Jack Group, has released its Comorbidity Database to help clients make decisions based on an in-depth understanding of any combination of medical disorders or diagnostic categories. More
Web site and mobile measurement firm Keynote Systems has upgraded its two flagship products to enable firms to more accurately test Web 2.0 end-user experience. More
In the UK, MSETS (mystery shopping executive training services) has opened for business, to help agencies and clients gain better value from their mystery shopping programmes. More
Following last week's demands by US broadcasters that Arbitron takes 'immediate action' to resolve sampling issues with its Portable People Meter (PPM), the firm's President & CEO Steve Morris has acknowledged the need to 'revisit previous assumptions' and has suggested talks. More
UK-based Vox Pops International has launched its own Internet TV service, with access to an archive of filmed consumer interviews; and a youth service comprising video interviews conducted with 15-21 year-olds across China, Germany, Mexico, India, Russia and the USA. More
In the US, Kantar Media's medical research unit MARS (multimedia audience research systems) has launched a media planning and buying system to provide competitor data, healthcare readership surveys and media publisher rates to the medical media services industry. More
In New York, brand communications firm Starcom MediaVest Group (SMG) has launched a new research study that aims to provide advertisers with a strategic approach to targeting African American consumers. More
The Nielsen Company has introduced a new scorecard product, designed to help manufacturers and retailers work together to measure how certain product categories bring shoppers into stores. More
European panel and survey technology provider Toluna has announced an exclusive cooperation agreement with b2b information provider Incisive Media Limited, to build panels across the latter's vertical markets including financial and professional services. More
As Toluna announces its agreement with Incisive, UK-based rival The iD Factor has announced the availability of 22 specialist panels covering 'a comprehensive range of niche markets', based on pre-profiling of 145,000 UK consumer members of its Home of Research panel. More
UK agency FreshMinds has today launched a panel of owners and managers of SMEs (Small and Medium-sized Enterprises). More
Recently acquired business intelligence (BI) provider Business Objects has launched Edge Planning, a planning, budgeting, and forecasting solution specifically for the mid-market. More
UK-based software firm Netemic has launched iFeed Agency, a monitoring and analysis tool helping PR and communications specialists to query and monitor social media such as blogs, forums and wikis. More
In New York, market research firm Peep has been launched by trends and innovation agency PSFK. The new venture is headed by cultural research and trend specialist Maria Vrachnos. More
comScore has announced the launch of comScore Marketer, a tool enabling marketers and web site managers to benchmark their site's performance against those of competitors, and optimise ROI from their search marketing strategy. More
US-based b2b research consultancy FiveTwelve Group has launched a web-based suite of research tools for managing the process of conducting market and customer research and sharing the results across local or global teams. More
In the US, technology research firm Yankee Group has redesigned two of its proprietary data products to include enhanced research content, expanded geographic coverage in emerging markets, and new data tools. More
Some of the USA's largest broadcasters have petitioned Arbitron to demand that the firm takes 'immediate action' to resolve sampling issues experienced with its Portable People Meter ratings. More
Digital marketing group One to One Interactive has launched a new media research division to offer neuromarketing research for brands, agencies and publishers. More
BIGresearch has released the first version of its BIG Dashboard, promising marketers 'decision-ready' data on specific consumer groups and retailers. More
Online analytics firm WebTrends has partnered with email service provider Silverpop to offer quantitative tracking for email campaigns. More
M:Metrics and BMRB have partnered to deliver a new set of metrics which will enable companies to evaluate mobile media consumption. The UK launch will take place in the first quarter of 2008 and a roll out in Europe is planned for later in the year. More
Online survey software firm and MarketTools subsidiary Zoomerang has launched a solution for researchers and marketers who wish to generate their own mobile phone surveys. More
In the UK, Swift Research has recruited a select team of Yorkshire women to help manufacturers assess the most attractive fragrances for their products. More
Software giant Oracle has launched a 'Data Masking Pack', to help organisations who share information with researchers and others, to hide confidential or sensitive data. More
TNS has announced a strategic alliance with Intellidyn, a US-based database marketing and analytic services company focused on the financial sector. The research giant says the merging of the firms' expertise will help it create a new global practice, TNS Customer Intelligence Consulting. More
Radio ratings leader Arbitron has responded to a strong attack on its PPM device and methodology by the National Association of Black Owned Broadcasters (NABOB). NABOB points to 'significant flaws' and 'tremendous fee increases'; Arbitron says the PPM is tried, tested, audited and better than diaries. More
Online research software firm Confirmit has announced the release of its Confirmit 12 product, which includes what it calls 'the world's first engine for concurrent sampling'. More
In the UK, The Radio Advertising Bureau (RAB) has unveiled plans to launch a fortnightly survey called RadioGauge to measure how radio ads drive brand awareness. More
In the US, digital video recorder firm TiVo will offer advertisers demographic data on TV viewers to help companies measure who is skipping over commercials. More
Ipsos has launched a proprietary online panel of veterinarians in North America, in response to client demand. Around 900 vets from the US and Canada have joined, with plans underway to increase this to 2,000 within the next year. More
In the US, market discovery software firm Accelovation has launched a new tool to help food manufacturers source information on scientific research, consumer trends and innovations. More
In Seattle, QL2 Software has introduced four new market intelligence services designed to help marketers make 'faster and better' business decisions about products, pricing, competitive positioning and consumer opinions and preferences. More
Arbitron's Portable People Meter (PPM) rating service has come in for fierce criticism from Bob Neil, President and CEO of Cox Radio, during his firm's third quarter conference call. More
US firm BuzzLogic has launched the public beta test of its new Ad Targeting feature, which promises advertisers the ability to spot individual online conversations about products, brands and issues and rapidly feed them tailored ads. More
Starfish Research has launched Online Customer Communities, a service enabling panel members to share experiences, offer advice, brainstorm ideas and comment on market trends. More
Audience-FAX, the joint initiative backed by the Audit Bureau of Circulations (ABC) and the Newspaper Association of America (NAA), has been launched on schedule. The service integrates data from sources including Scarborough Research, NetRatings and comScore to combine print and online newspaper audience stats. More
Opinion Research Corporation ORC and US public relations firm The Hastings Group (THG) have announced PR PLUS(TM), which is described as 'a PR friendly survey in a box'. More
Microsoft has begun beta testing its new Google Analytics competitor, intended to offer web publishers and adCenter advertisers advanced tools for measuring how people found their sites, and their behaviour once there. More
Ball State University's Centre for Media Design (CMD) has partnered with WPP-owned digital agency Schematic to open an eye-tracking and usability studies facility in the agency's New York offices. More
Former EQ Chief Executive Bob Bond is planning to kick off the new year with the launch of a new consultancy Ganbatte Capital, providing investment and consultancy services to media, technology and marketing services firms both in the UK and US. More
Auto specialist RL Polk has formed an advanced analytics division and appointed Lionel Yron to lead it. The firm has also hired Dan Zetu as Analytic Consultant and Bruce Giffin as Manager of Corporate MR for its Industry Analysis group. More
The Marketing Research and Intelligence Association (MRIA) has conducted the first in its series of 'VoxPop' surveys, which aims to promote the industry's high standards and encourage Canadians to participate in opinion research. More
TNS has announced a global quality programme for its panels, Six Degrees of Online Quality - to begin next year. More
Text analytics and social media monitoring firm Lexalytics has released Analytics Toolkit 1.0 (ATK), which pulls raw data from content sources to enable production of graphs and charts for use in presentations. More
Nielsen Media Research is commencing the Singapore launch of the Nielsen Personal Outdoor Device (Npod), and plans to launch the measurement system in Hong Kong in the near future. More
Global agency Fieldwork International Healthcare has launched an online panel in Japan, providing access to more than 150,000 physicians. More
Speech analytics software provider CallMiner and text analysis software firm Clarabridge are to offer a service combining their expertise to give a rounded analysis of customer communications. More
Online competitive intelligence service Hitwise is launching 'New and Returning Visitors', the latest feature for its Clickstream service. The new data will split web site visitors into new and repeat traffic, with information on where each type comes from and goes to. More
Enterprise Feedback Management (EFM) provider Vovici has launched SurveyNOW, a DIY online research solution using templates based on the firm's experience publishing and processing huge numbers of online questionnaires. More
Research agencies NPD, IRI and IMS have linked up to launch a twice-yearly study of the French beauty products market. More
European-based panels firm Toluna has launched what it calls 'the world's first Web 2.0 online panel community'. The new 'widget' format system, available initially to UK panellists, enables them to conduct their own research including polls, opinion reviews and debates. More
Paris-based software firm Askia has released a new product, askiasurf, which aims to save researchers 'hundreds of hours of data processing work' on trackers and other multi-wave surveys, thereby cutting costs and reducing human error. More
Information Resources Inc (IRI) has launched a syndicated service to track weekly point-of-sale (POS) data for more than 250 product categories sold in US convenience stores. More
Customer intelligence firm Acxiom has launched a suite of products to provide customer segment data based on lifestyle and intent to purchase profiles. More
Using feedback from its own research, retail group Mothercare has launched a social networking site called Gurgle where parents can share their child-rearing experiences. More
Online intelligence firm Hitwise has launched a service to provide e-tailers with weekly online shopping trend data based on how US Internet users interact with more than 20,000 sites. More
Database and information giant Experian, has launched an enhanced retail market database to help marketers track consumer purchase behaviour. More
Text analytics specialist Lexalytics has upgraded its Salience Engine product, a tool for gauging the 'sentiment and tone' of blogs to help customers understand and act on what's being said about them and their competitors. More
Synovate China has launched a bi-monthly online omnibus to offer clients access to Chinese consumers' tastes, habits and attitudes. More
CSM Media Research – a TNS joint venture with Chinese MR firm CTR Market Research – is about to commence field tests of Arbitron's Portable People Meter (PPM) to measure radio audiences in the run-up to the 2008 Beijing Olympics. More
Texas-based Sentient Services has launched a Virtual Awareness(TM) market research solution and a second life research centre; while Connecticut's Kalypso Agency has introduced a second life omnibus service. More
Nielsen and TV sports network ESPN are collaborating to develop a model to measure consumers' use of media across a variety of platforms including TV, the Internet and digital mobile devices. More
US-based Survey Sampling International (SSI) has expanded its Respondent Experience (REX) function to become a worldwide group overseeing online projects and aiming to ensure both positive respondent experience and robust survey data. More
For those not satisfied with our recent Papua New Guinea coverage, here's news of an online tool to gather the opinions of tourists or residents on the Dutch Caribbean island of Bonaire. Bonaire Surveys(TM) is the latest from web site developer and consultancy NetTech. More
UK consultancy dunnhumby is to use the ultimate consumer panel – data from the Loyalty Clubcards of 13 million households visiting its key client, Tesco – to offer evaluation of the impact of marketing activity on shopper behaviour. More
Online competitive intelligence provider Hitwise has launched an updated version of its Hitwise Lifestyle online tool, containing a new approach which provides marketers with attitudinal and behavioural customer segmentation data on more than 30,000 web sites. More
London-based contact centre specialist ProtoCall One is to launch a set of Business Intelligence (BI) solutions, aimed at helping clients pull together business data and make better use of performance metrics to improve their approach. More
MR software and panels firm GMI (Global Market Insite) has launched an online panel to provide insight into the consumer opinions of around 100,000 African-Americans. More
Online fieldwork and panel specialist Research Now has launched a US panel comprising 400,000 individuals who can choose to take surveys in either English or Spanish. More
Nielsen has added a new feature to its recently launched 'KeepingTrac' web-based commercial tracking service, which it says will enable advertisers to monitor the demographic composition of their advertising audiences, and help them comply with recent promises on advertising to children. More
Internet data collection specialist Itracks has launched a new Mobile Survey tool for quant researchers, making online surveys accessible from 'virtually all mobile devices'. More
Online marketing agency Clear Ink has released Slogbase, a free service allowing companies to track visitors and measure traffic to their locations in Second Life and other virtual worlds. More
Arbitron and Nielsen are to extend the pilot period for their joint venture Project Apollo into the first quarter of 2008, to allow more time to demonstrate its benefits and to develop data delivery procedures. It was previously scheduled to complete this year. More
Software developer Noldus Information Technology has launched FaceReader(TM), a product billed as 'the first automated software system capable of automatically detecting and analyzing human facial expressions'. More
US-based Simmons Research and financial services consulting firm First Manhattan Consulting Group (FMCG) have announced the launch of Financial Personalities - Simmons NCS, a mass media targeting tool for specific types of financial services. More
GfK Starch® Communications, a division of GfK Custom Research North America, has launched the eStarch Ad Readership service, which uses new metrics to measure a print ad's impact on motivating consumer purchase behavior. More
Nielsen has stepped back from an experiment with combined ratings for shows airing twice. The new option, intended to pilot more flexible reporting to deal with new technology, gave NBC a single unduplicated rating for September's last Monday and Saturday showings of 'Heroes' but seems to have alarmed other subscribers. More
Arab Internet portal Maktoob.com has launched a syndicated mobile study, polling 1,000 mobile users in each of Egypt and Saudi Arabia, and 700 each in Jordan and Lebanon. More
India's audience measurement agency TAM has confirmed that its Radio Audience Measurement (RAM) survey will go ahead this month using Diary methodology, despite concerns expressed by the Media Research Users Council (MRUC) that the technology is not sufficiently robust. More
Synovate Healthcare has launched a new syndicated service which it says will provide clients with a holistic view of pharma companies' relationships with their key stakeholders. More
In London, consumer agency Future Foundation has promoted Barry Clark to a new role to lead development of its new global insight program. More
Kantar-owned pharma / biotech consultancy Mattson Jack Group has released a new syndicated study to help with decisions surrounding commercial opportunities in the field of oncology. More
Recruitment consultancy Pricejamieson, whose specialist teams cover marketing and digital communications in addition to MR, is expanding its research services to Asia Pacific. Senior Consultant Rowan Haylett moves from the London office to parent company Aquent in Australia. More
In London, youth research agency Q Research has launched what it says is the UK's first weekly omnibus to uncover the opinions, attitudes and behaviours of 11-25 year olds. More
In the UK the Market Research Society (MRS) has incorporated coverage of Social Networking and Web 2.0 into its training programme, to offer practitioners at all levels an understanding of the research potential of interactive online media. More
The Sri Lankan arm of brand evaluation and strategy firm Brand Finance has launched its 'Brand Ratings' scheme, which enables brands to benchmark themselves against top performing competitors. Partner TNS Lanka will provide the research component. More
Online measurement firm comScore has launched comScore Marketer, an interactive search intelligence service helping clients to benchmark against competitors and optimize ROI from their search marketing. More
US network NBC Universal has taken the first steps towards establishing a new council of ad agency research, strategy and media buying executives commissioning primary research of mutual benefit. More
The Nielsen Company has announced the launch of two new services from its NielsenHealth operation: Diabetes*Buzz(TM) and Healthcare Marketing Mix. More
Consumer psychology research specialist Synovate Censydiam has developed a suite of interactive tools. They include a panel of respondents with shared contextual motivations, and a tool for conducting pre-field interactive chat sessions. More
In the UK, OnePoint Surveys has launched SMS Surveys, a tool to capture real-time feedback through text surveys distributed to respondents' mobile phones. More
Online measurement firm comScore has introduced a new service to report on where display ads are viewed on the Internet, as well as the profile of those exposed to them. More
In the US, Internet ratings firm Quantcast has launched the Quantified Publisher programme, a free suite of online measurement services for publishers. More
In the US, analytics firm CustomerSat has unveiled the latest version of its CustomerSat Enterprise(TM) tool, to help organisations interpret and respond to customer feedback. More
Canadian data collection firm Itracks has launched the Bulletin Board Focus Group. Among the promised benefits are easier management of multi-media files, quicker identification of new posts, and a new language menu for global research. More
Experian Research Services (ERS) has unveiled a platform providing local media, agency and advertiser sales and marketing professionals with detailed information about US consumers at the local market level. More
Marketing technology firm JL Halsey has launched a product combining features from its web analytics software ClickTracks and the e-mail marketing platform Lyris ListManager. The result should help marketers to track the behaviour of those who respond to email campaigns – and those who don't. More
Online qual firm iModerate has introduced a new tool, Optimum!nsight, promising immediate, real-time qual consumer feedback on 'opinion evoking stimuli', using short sessions which it says do not need to be integrated into a fully-fledged survey. More
Business and consumer data firm infoUSA, which owns Opinion Research Corporation (ORC), is to compile a database of addresses for every business in the UK, updated by means of 2-3 million telephone calls per annum. More
Emotional reaction measurement firm The Dcypher Group has developed a new analytical tool to measure human emotions based on analysis of the written or spoken word. More
Search technology specialist Intelligenx has launched InsightX, an application designed to turn web log data into customised recommendations. The tool uses keyword analytics, pattern recognition and artificial intelligence to suggest improvements to site features and functionality. More
Ziment has announced the worldwide launch of 'Benchmark Discrete Choice', its system for determining the market potential of pharmaceuticals compounds in early- and late-stage development. More
Online specialist Toluna has launched the latest version of its online panel community management solution, PanelPortal, which 'for the first time' offers marketing and MR professionals 'an end to end online data collection solution'. More
French business intelligence software maker Business Objects SA has announced 'Information OnDemand' an online store for 'easy-to-analyze external market information'. Meanwhile French newspaper Le Figaro says the company is seeking a buyer. More
TNS has unveiled BriefScape, a research product for the early stages of brand communications development. The global agency says its range of offerings in the area now constitute 'a research solution for the complete brand communications lifecycle'. More
Software and panels firm GMI has taken the opportunity of the ESOMAR Annual Congress in Germany to launch a new online Gamer Panel, developed in partnership with leading video game web site GameSpot®. More
Global fieldwork agency Fieldwork International Healthcare has opened a new office in Paris to house its qualitative unit. Anne Peyretout has been appointed as Senior Project Manager in charge of the new division. More
In the US, financial trading intelligence firm Alphacution has teamed up with sports marketing firm rEvolution. The pair have adapted Alphacution's financial sector marketing intelligence platform into a solution for optimising marketing and sponsorship spend. More
US-based Phoenix Marketing International (PMI) plans to launch a study next January to reach the top 1% of US investors, living in households with a minimum of $5 million of investable assets. More
In the US, Gongos Research has launched a new marketing research platform called metaCommunity, to help companies engage with members of social networking communities. More
In the UK, research consultancy Insight Engineers has launched a syndicated health and wellbeing study which seeks to uncover consumers' awareness of and attitudes towards a healthy lifestyle. More
UK-based online fieldwork and panel specialist Research Now has developed a standard toolkit for quick and easy Flash survey enhancements. More
Online measurement firm comScore has launched a new service to measure the audiences of blogs and social networking sites. More
European agency SKOPOS Market Insight has seen its turnover increase by 72% in the first half of 2007. The company says an extended high-end analysis offer, including the launch of 'Ultra-Analysis' and a new Kwal(TM) department, has contributed. More
MR software firm Confirmit will be releasing its new Confirmit 12 On-demand / Software-as-a Service (SaaS) upgraded products on November 3. The release promises improved methods for data collection, processing and reporting. More
In the US, Research International has developed a new suite of research tools to identify the point at which shoppers become consumers and pinpoint ways to influence them in-store. More
Three US-based technology and MR veterans have launched a new company, MultiMedia Intelligence, focusing on markets and technologies for delivering IP video to the 'nth screen' – the growing range of new consumer and commercial devices incorporating display screens. More
The Nielsen Company has announced the launch of a new web-based commercial tracking system, 'KeepingTrac', which it claims is the first to allow clients to see if their commercials ran the previous day according to their media plans. More
In the UK, former Voxco and Pulse Group salesman Nigel Legg has formed Katugas Research Services Ltd, offering multi-lingual coding services. More
Nielsen's FMCG analytics unit Decisions Made Easy (DME) has partnered with France's first online supermarket Telemarket. The retailer's consumer profile data will be used to help suppliers gain an insight into the online supermarket sector. More
Following complaints from clients about the audience measurement firm's failure to meet in-tab sample sizes in Houston and Philadelphia in July, Arbitron has issued a client letter committing to issue 'sample guarantees' from 1 October 2007. More
Greenfield Online has launched two new concept testing products called Visual Concept Evaluator and Visual Copy Evaluator, aimed at delivering more enjoyable survey experiences for its respondents and improved data quality for its clients. More
Nielsen has launched another new product integrating data from two or more of its existing sources. Web-based 'Store Explorer' examines retail store conditions and their impact on brands and categories, using information from up to four other services. More
Software and panels provider GMI has partnered with Amsterdam-based MR firm DervalResearch to launch SLIC (Second Life Interview Corner), claiming to provide a new perspective on conducting one-to-one research interviews in a virtual environment. More
Canadian MR data collection firm Itracks has launched iMarkIt, a tool that enables survey participants to mark up video, web sites, images and text; allowing researchers to show their clients key findings containing visuals created by the respondents themselves. More
Synovate Healthcare has launched The Synovate Healthcare India Oncology Monitor, which it says is the first of its kind in the country. More
A new web site offering in-depth market research, news analysis and events listings for the green-technology market has been launched by US firm Greentech Media. More
Clear Seas Research, the MR company within family owned US b-to-b group BNP Media, is expanding into the food, beverage and packaging sectors, as well as the gaming market. The move follows BMP's acquisition of part of publisher and conference organiser Ascend Media. More
Toronto-based Acrobat Research is to open a call centre in a mall complex in Greenwood, Nova Scotia, providing jobs for up to 150 people. More
Kraft Foods European Analytics Director Tom Lloyd has left to found what he describes as 'a new type of analytical consultancy' to help clients gain maximum value from the data they already buy. More
Nielsen has announced it will shortly begin the syndicated measurement of professional healthcare web sites. The research giant says the move will create a new standard for measuring healthcare professionals' activity on the Internet. More
TNS Research Surveys is to design, recruit and manage a new viewing panel of 3,500 South African households equipped with digital satellite TV. More
In Canada, the Institute for Sport Marketing (ISM) has announced the on-campus launch of its new research centre at Laurentian University, and appointed Xiaoyan Xing as Associate Director of International Research and Ann Pegoraro as Associate Director. More
In the US, Phoenix Response Marketing has introduced Optimizer Overlays, a new tool combining market research with marketplace and individual customer data. More
Branding specialist AcuPOLL Research has launched a new service, 'Germinator' to help brand executives gauge whether consumers believe their creative ideas are worthy of further development. More
Massachusetts-based search engine firm Northern Light has launched an IT analyst research solution called Analyst Direct to help technology marketers search reports from multiple research firms simultaneously. More
Millward Brown has enhanced its LINK(TM) suite of advertising research tools to help advertisers understand the overall effect of their multimedia communications. The new LINK360 tools will help to measure the impact of online video, blogs, print, TV, radio, outdoor and online campaigns. More
Nielsen has signed an agreement with business intelligence (BI) and performance management firm Cognos, to use its Cognos 8 Business Intelligence software to deliver integrated information services to its clients and accelerate the growth of its Nielsen Answers(TM) solution. More
In the US, BIGresearch has partnered with retail marketing consultancy The Gluskin Townley Group (GTG) to develop a series of reports on purchasing trends, consumer intentions and actions for the sporting goods, specialty outdoor and specialty bicycle sectors. More
Papua New Guinea (PNG) is to get its 'first' annual syndicated research study, courtesy of Starfish Research (Asia-Pacific). More
MrWeb has announced a partnership with the US-based association MRA (Marketing Research Association). The deal aims to give MRA members access to daily updates of global news and job vacancies while promoting MRA's services and programs to readers of Daily Research News. More
UK-based pollster YouGov has signed a joint venture with Photon Group, owner of several MR agencies, to establish an online panel business, YouGov Australia. The partners hope to build a panel of 50,000 adults in time to cover the country's forthcoming federal election, in October. More
Emotional intelligence technology developer EmSense is using a high-tech brain-scanner to measure the brain waves, heart rates, and sweat responses of a test group playing an online military-themed game. More
Three US-based online marketing firms – SEMDirector, DoubleClick and WebTrends - have joined forces to offer a 'global dashboard' for search marketers in large firms to analyse their search strategies. More
comScore has updated its qSearch analytics suite to encompass market share measurement of the five major US search engines; the top 50 most trafficked properties where search activity is observed; and vertical search locations such as eBay, Amazon and Expedia. More
In Texas, search marketing specialist Range Online Media has launched an in-house Strategy and Research division and promoted Dustin Engel to head the unit, in the role of Director of Consumer Strategy and Research. More
Market Share Resources (MSR) has expanded into Texas with the roll out of two real estate research services designed specifically for title companies, mortgage lenders and real estate brokers. More
Flat panel technology specialist DisplaySearch is to begin tracking the DVD sector, and has hired Paul Erickson to lead this unit. Takao Tsukahara also joins, with a remit to expand the firm's research into small and medium display markets. More
London-based Infiniti Research has announced the launch of TechNavio, a broad online business intelligence database for IT industry sales and strategic planning teams. More
US-based web analytics firm Compete, Inc. has today launched a pay-as-you-go resource for search marketing data, Compete Search Analytics(TM). More
London-based online survey firm Demographix is to pilot a hosted panel management system, which it says will help users overcome the problems they encounter when using ordinary email management software to circulate survey invites. More
New web site Sutori.co.uk has been launched to offer British consumers a real-time measure of opinion about companies and their brands, and enable them to 'take the pulse' of a brand before committing to buy. More
In the UK, the Market Research Society (MRS) has joined with six other associations to create the B2B Best Practice Alliance and raise the profile and standard of B2B marketing communications. More
US-based news site WhatTheyThink.com has launched a consulting division to offer advisory services and custom research to the printing and publishing industry. The team will be headed by Vince Naselli who joins with a 20 year background gained in research positions in the graphics arts industry. More
Former Synovate and Greenfield Online man Dave Plunkett is heading up a new specialist research provider, Precision Healthcare Marketing Intelligence (Precision-HMI), based in Toronto. More
In Africa, research firm The Steadman Group has partnered with online news service KenTV to provide Kenyan businessmen living abroad with investment information about their home markets. More
Online competitive intelligence provider Hitwise has launched 'Hitwise Widget', which will supply online usage trends from its 'Hitwise To Go' RSS-based feed. The feed provides stats on online behaviour for the US, UK and Asia Pacific markets. More
Lightspeed Research has begun the roll-out of a global service offering consumer surveys via mobile devices, with initial launches in Great Britain and Australia. The firm says it plans to expand into the US and other countries in Europe and Asia Pacific over the next few months. More
Retail analysis specialist Information Resources, Inc. (IRI) has announced an extension to its relationship with Wal-Mart Stores, Inc., creating a range of consumer panel services based on the consumer giant's customer segments. More
UK convenience store chain Co-op Group is to conduct customer satisfaction surveys at the point of sale using its EPOS system. More
Sales and Marketing consultancy MarketBridge has joined forces with research software and predictive analytics giant SPSS, to develop solutions including marketing mix optimization and improvement of b2b pipeline performance. It also aims to help clients make better use of 'passive' MR techniques. More
The Nielsen Company has launched NielsenHealth, offering clients 'consumer centric' analytical tools to more effectively understand and address the attitudes, behaviors and needs of patients and physicians. Matthew Dumas becomes its MD. More
In the same week as Nielsen, Canadian agency Angus Reid Strategies has also announced the formation of a new health practice. The new wing will be led by Senior VP Yola Zdanowicz who, like many of the firm's senior team, joins from Ipsos. More
MR outsourcing specialist and panel provider Pulse Group is launching a new qualitative division, including state-of-the-art viewing facilities for focus groups. Qual veteran Chan Choy Ping, previously of NFO and Synovate, will lead the division. More
Another new healthcare research company... but this one is the result of a rebranding. US-based SatisQuest LLC has a new name, SQ Strategies; a new look; and an expanded range of services. More
Continuing a busy week, YouGov has agreed amicably to dissolve its YouGov Execution (YGX) joint venture with Execution Ltd after 18 months, in order to launch a fully owned firm developing the same idea, YouGovAlpha. More
Lightspeed Research has announced the launch of a new GB Sports Panel. The panel pre-identifies consumers on the basis of sports watched and participated in. More
Synovate Healthcare has launched a normative database covering 279 pharmaceutical brands that entered the UK market between 1987 and 2006. The tool covers key metrics such as sales force coverage and visits, spontaneous brand awareness and prescribing. More
In the US, ABI Research has launched the Business Mobility Research Service, a business intelligence resource for the wireless industry. The service bundles research and analysis products including full reports and more granular market data, with industry assessment and bespoke analyst support. More
In the UK iCD Research, sister company of The iD Factor and part of the TMN Group, has launched an online-only Readership Tracking survey with a 12-month contract from business daily City A.M. More
Select Research, the UK agency working on a replacement for the 200-year old Body Mass Index, has set up a specialist division for user testing of Patient Information Leaflets. More
Nielsen this week announced a new service offering clients insight into the media habits of specific demographic segments. The service combines elements of Nielsen's NPOWER TV ratings analysis tool and the PRIZM NE lifestyle segmentation product offered by its subsidiary Claritas. More
OTX (Online Testing eXchange) has announced the expansion of its International Film Tracking service to cover Russia and China, giving clients weekly reports on consumer awareness of and interest in feature film releases. More
Online measurement firm comScore, which is due to announce quarterly results later today, has launched Tech Metrix, its 'first foray into non-Web based measurement'. The service provides a detailed view of Internet users' individual technology profiles, including hardware and software usage. More
Global management consulting and technology services company Accenture has added another service to its media audit and consulting offer. The Accenture Web Evaluator is a web site benchmarking offering looking at the 'brand experience' of site visitors. More
Newly formed WPP company Safecount has launched two free services in the US – the first to ensure cookie transparency for consumers and the second, called Veranda, to manage live survey participation. More
UK-based Synovate subsidiary Fieldwork International Healthcare has launched a specialist Diary Team to focus on managing complex diary projects across all methodologies. More
Multi media specialist Cheerful Scout has partnered with systems developer Apperly & Associates (A&A) to form Business Data Interactive (BDI); a new venture that will use technology to analyse and present business data in an animated graphical format. More
In the US, Nielsen//NetRatings and Mediamark Research (MRI) have joined forces to launch a single-source database of print and online media usage called Net//MRI. More
Web analytics firm WebTrends has upgraded its Marketing Lab2 product, with additional options aimed at helping clients optimise site performance, build customer engagement and drive more effective and targeted marketing. More
Ipsos Interactive Services (IIS) has launched a global division that will focus on research using client supplied or specialist sample data. More
comScore has developed a new tool which segments Internet users by their overall time online and allows marketers to track, analyse and report Internet activity by their most important consumer groups. More
Research Now has launched a proprietary online Brazilian panel, Opiniões de Valor, its first in South America. More
Retail information provider The NPD Group has opened a Beijing office and launched a service tracking sales of prestige beauty products in China, covering the fragrance, make-up, and skincare businesses. More
US-based online market intelligence firm BIGresearch has teamed up with Hispanic magazine company Televisa Publishing to provide marketers with in-depth information about the Hispanic market. More
Enterprise Feedback Management (EFM) provider Vovici has added a new market research tool to its EFM Community product, exploiting its experience working with Nielsen on its Homescan panel. More
Swiss digital MR firm ArgYou AG has partnered with German-based TNS Infratest to promote its ArgYou tool, which allows clients to align the content of their web sites with the search terms most frequently used by potential clients. More
Online MR supplier Livra Panels has added eight new Latin American panels to its existing six, and says it can now reach more than a million active Spanish and Portuguese-speakers. More
In the US, Information Resources, Inc. (IRI) has launched its 'AllScan Convenience Store Tracking' service, to provide scanner-based point-of-sale data across the convenience store market. More
UK-based agency eDigitalResearch has launched eProductRating, a service allowing consumers to record their personal feedback about products and services allowing manufacturers to build online brands through word-of-mouth recommendation. More
Later this month, Nielsen will be testing a new metering device which will plug in to iPods, MP3 players and other personal video devices (PVDs) to enable measurement of video-based programming wherever it is being watched. More
Online panel specialist Lightspeed Research, and Millward Brown's operation in China – Millward Brown ACSR (MB-ACSR) – have formed a partnership to offer a global research panel and data collection service throughout the Chinese marketplace. More
In the US, the Board of The Audit Bureau of Circulations (ABC) has given the go ahead to develop 'Audience-FAX' which will integrate data from Scarborough Research, Nielsen//NetRatings and comScore to provide ABC subscribers with a view of both print and online newspaper audiences. More
A Netherlands-based firm whose developers hit the headlines recently for a scientific analysis of the Mona Lisa's smile, is hoping to add to the toolbox of consumer researchers. Visual Recognition's software 'recognises' facial expressions to gauge the real feelings behind respondent comments. More
Nielsen owned analytical software firm Decisions Made Easy (DME) has released a software tool that enables consumer goods manufacturers to pull data directly from retailers to help them manage in-store product availability. More
Netherlands-based Blauw Research yesterday held a party in the firm's private members club in The Strand, officially opening its central London office. More
GfK Consumer has launched a new regular survey of 'unacculturated' Hispanic Americans, whom it defines as 'not yet assimilated completely to their adopted country'. Around two fifths of the 42 million Hispanics living in the US are said to meet the definition. More
US-based Vizu Corporation – which provides free web polls and DIY market research – has added vote maps to its poll results to enable users to pinpoint where votes are being cast. More
In the US, MR firm MarketTools has launched 'Shopper Impact', which combines virtual shopping technology, advanced research methods and dashboard reporting to provide manufacturers with insights into retail consumer behaviour. More
NetRatings has announced the addition of 'Total Minutes' and 'Total Sessions' metrics to its syndicated audience measurement service NetView, in line with changing attitudes to what constitutes a successful web site. More
Retail information giant Information Resources, Inc. (IRI) is to extend its major syndicated study of brand drivers, the Long-Term Drivers Consortium, into a second phase. Results from the first phase provide good news for TV advertising, as does a separate GroupM study released this week. More
Research Now has announced two new specialist UK panels, covering business and leisure travel habits; and sports and leisure, respectively. More
ASDA, the UK supermarket owned by US giant Wal-Mart, has announced the launch of a new food nutrition labelling system after extensive customer research. The approach combines the features of the alternative 'traffic light' and GDA systems used by its rivals. More
Business intelligence (BI) software firm MicroStrategy® has announced launches for two products, one delivering BI information directly to BlackBerry smartphones and the other testing the accuracy of BI applications by validating data and report integrity. More
Nielsen Media Research has released the first electronic TV ratings for New Orleans since Hurricane Katrina struck in 2005, but ad agencies and advertisers will have to wait another two weeks before they can see them. More
North of England-based Dipsticks Research will move to new offices in the Autumn to accommodate rapid growth; and has launched Radar, a new travel and tourism consultancy to track travellers' perceptions both before and during their holidays. More
Synovate Healthcare has launched an online Psychoses Therapy Monitor, its first venture into coverage of psychiatric treatment. Initial waves in the five biggest European economies will be followed by a US launch soon. More
Yahoo! has announced an ad targeting platform called SmartAds, which uses demographic and online behaviour information to customise messages and disseminate different versions of ads for different target audiences. More
Sister UK agencies BMRB and BPRI are to link two regular surveys, BMRB's face-to-face Omnibus survey and BPRI's Political Opinion Panel, to give clients the chance to put the same questions to MPs and the general public. More
GfK NOP has launched a new brand, 'beyond', in response to client calls for greater ROI from insight. 'beyond' aims to use the experience of people who have 'been there and done it as clients' to ensure research is turned into actionable solutions. More
MR specialist RPCushing Recruitment is launching an executive search and selection division, headed up by newly appointed Estelle Shepherd, former European Director of Recruitment at the Kantar Group. More
The Nielsen Company and Sony Computer Entertainment America Inc. (SCEA) are to develop a new measurement system for game network advertising, with Nielsen given access to the games giant's user data. More
Panels provider Research Now has launched a multi-country online qual focus group facility, offering clients online groups in a chat-room-style environment similar to that seen in online communication tools such as MSN Messenger and Skype. More
In the USA, MarketTools, Inc. has announced the availability of a research solution for marketers targeting mothers, the 'Moms Insight Network'. The system combines input from the online conversations of millions of 'moms', an online community and a quarterly survey of 500 respondents. More
Chicago-based integrated sports marketing and media services agency rEvolution is to work with Knowledge Networks (KN) to develop the 'next generation of sponsorship research and consulting services'. More
The Nielsen Company China and membership organisation The Pacific Asia Travel Association (PATA) have announced a broad strategic partnership to deliver statistics, analyses and forecasts to the region's travel and tourism industry. More
In the US, the Audit Bureau of Circulations (ABC) is to work with Scarborough Research and The Newspaper Association of America (NAA), to roll out joint readership figures adding web site traffic and print circulation figures. More
The educational arm of The Walt Disney Company, The Disney Institute, is to work with MR firm Maritz to launch 'CustomerExperienceAdvantage Plus', designed to help organisations learn about and replicate Disney's customer service practices. More
Harris Interactive has launched its Advanced Strategy Lab (ASL) in Europe to provide simultaneous anonymous input from participants at any location. More
Rich media and digital video technology provider, EyeWonder is to lead a research consortium to analyse consumer perception of video-based advertising; research for the project will be managed by online MR firm InsightExpress. More
Financial information provider Xinhua Finance Limited (XFL) has launched a new barometer of Chinese consumer outlook, compiled by financial and consumer tracker eziData. More
comScore saw its share price climb from $16.50 to $23.47 yesterday, its first day of trading on the Nasdaq. The firm has also entered into a joint marketing initiative with San Diego-based search marketing analytics company SEMDirector, to launch a search analytics suite. More
In the US, Experian Simmons Research has doubled the amount of data it collects in its SimmonsAUTOMOTIVE Study of consumers who are intending to buy a new or used car. More
UK-based agency Nunwood has added in-store video observation to its shopper insight offer, with the aim of more effectively evaluating subconscious behaviour traits. More
Box office measurement division Nielsen EDI has expanded its coverage to include Japan and South Korea, the two largest box office markets in Asia. More
Harris Interactive has introduced GlobalSynch(SM), an integrated, web-based platform giving fast and easy real-time access to research data collected anywhere via any method. More
The NPD Group has launched a point-of-sale tracker for office supplies superstores, covering the USA's three major office superstore retailers; Staples, Office Depot, and Office Max. Perry James will lead the unit as Director of Office Supplies. More
CMP Technology publication EE Times has established an Intelligence Unit, which it describes as 'part of a commitment to deeper analysis of industry issues'. Senior Analyst Loring Wirbel will work closely with group publication Heavy Reading to set up and lead the unit. More
Nielsen has introduced Homescan® Total ShopperView, billed as 'the industry's largest panel created to capture feedback on non-bar-coded items'. The service covers 15 categories of perishables such as bakery items, meat, vegetables and coffee. More
US marketing solutions firm Analytic Innovations has launched a new division, A1 Research, to provide clients with advanced analytic solutions to solve large-scale business problems. More
GfK has launched a new monthly panel to track sales of sunglasses across Britain; a market which was worth £19.1 million between Jan - April 2007, with April accounting for 44% of these sales. More
A new UK-based research venture, People Portal, will collect data from airline travelers waiting in departure lounges prior to take-off. The company is part of marketing services and promotions agency The Rectangle Group. More
Risdall Marketing Group (RMG) has announced the creation of three new divisions, including Risdall Marketing Research (RMR) led by President Frank Grubbs; plus units devoted to branding and strategy. More
Ciao Surveys has announced the launch of two rapid response products within its Express-It! Suite – the Express Incidence Checker and the Express Poll. More
UK-based retail analysis specialist Cartogen has launched a service promising to make preliminary analysis of potential new sites 'effective and affordable' for smaller businesses such as shops, bars, cafes, restaurants, health clubs and salons. More
InfoUSA-owned e-mail service provider Yesmail has partnered with business software firm Omniture to help its customers integrate their e-mail marketing with web analytics. More
eBay-endorsed research and data mining firm, Terapeak, has launched a free package providing auction sellers with reports on keywords and products. More
Online audience measurement agency comScore, has launched its comScore Widget Metrix to track the usage of widgets across the web and drive advertising on social media. More
India's first syndicated audience measurement system for outdoor media has been launched by The Media Research Users Council (MRUC) and Hansa Research in the shape of the Indian Outdoor Survey (IOS). More
Polling firm YouGovSiraj has launched a new consumer confidence index for the Middle East, in partnership with Dubai-based job site, Bayt.com. More
London-based online research firm BrainJuicer has launched a test that measures creativity, and used it to compile a panel of 'brainstormers' who generate new product ideas. More
Opinion Research Corporation (ORC) has rolled out its Out-of-Box-Experience (OoBE) research service in the States to allow clients to view firsthand how their customers react to a new or existing product from the moment that they receive and open the box. More
Text analysis specialist Clarabridge has introduced a Content Mining Service (CMS), making the functionality of its existing CMP software available as a service purchased online. The firm claims it is the first 'software-as-a-service' (SaaS) offering of its kind. More
Nielsen has launched a marketplace intelligence reporting service called Enterprise Reporting, available through the Nielsen Answers web-based portal. More
Canadian online intelligence firm BrandIntel has launched the Advance Television Landscape report, analysing online consumer discussion of network TV programming. More
London-based Spring Research has launched Culture Track, to help clients identify cultural changes that could impact on their business strategies. More
UK not-for-profit organisation Patient Opinion has launched a new web site for patients to share their experiences of healthcare and feed back comments and improvement ideas to the NHS. More
Consumer and retail information provider, The NPD Group, has launched the Accessories Market Tracking Service to understand consumer purchasing habits across a broad range of accessories. More
A new laboratory opened this week in Maryland, USA by a subsidiary of the NAHB (National Association of Home Builders) is to offer market research services including roundtable discussions, focus groups, and interviews, alongside engineering tests and trade certification. More
Nielsen will launch the first product under its new Nielsen Wireless brand, Mobile Vector, in the US next month. The launch marks a major move by the measurement giant into coverage of mobile media consumption. More
TNS has launched a new survey tool, Revenue Growth Manager (RGM), to help clients evaluate which marketing investments are likely to reap brand revenue growth. More
In a week when one particular Olympic brand – the peculiar new London 2012 logo – has dominated many headlines, Nielsen Sports is expanding its FANLinks(TM) service to identify where Olympics fans shop and which brands they buy. More
Social networking web site Facebook has launched a new polling feature called Facebook Polls, enabling marketers to pose quick questions to its vast user base. More
UK-based eDigitalResearch has launched eDigitalCommunities, a service offering help to businesses setting up interactive forums to collect feedback from their web site visitors. More
Indian media researcher TAM has moved into radio measurement, citing rapid growth in advertising in the sector, and is also considering an out-of-home service. More
Synovate UK has launched a media research offering based on the consumer motivation model developed by the global group's Censydiam practice. The company plans to roll out the offer across Europe and Asia. More
Synovate has introduced a suite of market potential models and simulators known as MVP – Market Value Potential; and has renamed its specialist Product Design & Development division 'MarketQuest'. More
US professional body MRA (Marketing Research Association) has launched an online rating system, the Exchange Evaluation Program (EEP), allowing researchers and client companies to rate their experiences with suppliers, products and services. More
TNS has launched Complete, a bureau based service offering an outsourced fieldwork solution for other market research agencies. More
Euroean-based online panel provider Toluna has announced the launch of its 15,000 strong Chinese panel community. More
Maktoob Research, an online specialist with offices in Dubai and Amman, will run a monthly online omnibus survey of 500 adult consumers in the UAE, Saudi Arabia, Jordan, Egypt and Morocco. More
NJ-based management consulting and market research firm Kline & Company has announced a new interactive database and an analytical model, designed to give clients more in-depth understanding of the personal care industry. More
Online agency Research Now has launched a proprietary research panel to gather consumer opinion in New Zealand. More
The GSMA, a trade association for mobile operators, has launched a major programme of research partnered by Microsoft, to determine consumer use trends and market potential for notebook PCs with embedded mobile broadband. More
Two software firms, Artafact and WebEx, have combined to launch 'Artafact Online Focus Groups', which replicates a traditional focus group environment online. More
US provider ABI Research has launched 'ABI Tech Invest' to provide the investment community with in-depth information and projections about existing, new and future technology markets. More
Online survey software firm and MarketTools subsidiary Zoomerang has upgraded its zPro software with enhanced reporting and survey creation tools, and the introduction of open online user forums. More
Canadian CRM company Database Solutions has launched a new online survey management tool called eCRM Survey, to measure customer satisfaction levels or employee feedback. More
Customer management and BPO group ICT has announced a co-marketing partnership with customer speech analytics intelligence firm UTOPY. The companies say the deal will improve the service, operating efficiency and performance they can offer their clients. More
A London-based polling agency and Christian news provider have joined forces to launch an online service gathering opinion from UK Christians. Communicate Research and Premier Christian Media say Cpanel will include all denominations and age groups. More
Nielsen has partnered with research firm Phoenix Multicultural, to launch a national Homescan Consumer Panel which will tap in to the $1 trillion Hispanic consumer market. More
Scott D. Upham, formerly a Senior VP at Harris Interactive, has started his own market research and management consultancy, Valient Solutions, based in Rochester, NY. He has worked in the automotive sector for much of his two decades in MR. More
In the US, MRSI (Marketing Research Services, Inc.) has launched Concept Highlighter (SM), an online concept testing tool enabling respondents to react directly to visuals. More
The Nielsen Group has launched Brand3 – 'Brand Cubed' – linking retail market measurement data, household panel information and customised survey results to provide clients with a holistic perspective of a firm or product's brand equity. More
Babel Media, a quality assessment outsourcing company for games developers, has launched a new international gameplay testing service. More
Online competitive intelligence agency Hitwise has launched Hitwise Dashboards, a reporting system enabling marketers to compile and view a customised page of information pulled from its various competitive intelligence sources. More
New York-based news and analysis firm, Portada, has launched a data driven print ad-tracking system that enables users to identify Hispanic marketing spend. More
European-based online panel provider ToLuna, which last month announced it had trebled its revenue and profit, is to launch a panel in Brazil. More
Business processing and contact centre outsourcing firm, Foxgate Solutions, has opened a new call centre in Cebu City in the Philippines, to service clients in the US, UK and locally. More
Outsourcing firm Nipuna Services has pooled resources with Phoenix Marketing International to design a customer intelligence system which will generate both predictive models of customer behaviour and fact-based recommendations. More
California-based TV ad technologist REVShare has announced the launch of CPA Metrics, a service promising to link ad spend with actual consumer responses like phone calls and site visits. More
Nielsen has launched the first suite of products under its much-heralded NielsenConnect banner, integrating information from dozens of its collection, analysis and reporting services. More
Nielsen and Experian Marketing Services have announced a new CRM solution to help consumer packaged goods (CPG) companies understand consumer purchasing behaviour and measure response to campaigns. More
In the week Microsoft achieved MRC accreditation for its ad impression counting, the Interactive Advertising Bureau (IAB) has produced a set of guidelines for measuring rich media web sites, and is inviting comment and public debate. More
Online audience measurement firm Hitwise has launched a new service, Hitwise To Go, an RSS-based service providing updates on online consumer activity and statistics. The firm say the key audiences are journalists and academics. More
Real-time analytics provider WebSideStory has adopted the name of Visual Sciences, with whom it merged last year, and from today will trade on Nasdaq as 'VSCN'. More
Nielsen Media Research has launched a service to track Internet advertising spend in Singapore, through its Advertising Information Services (AIS) unit. More
Biopharma and medical device specialist TVG Marketing Research & Consulting has launched three new analytics tools to provide firms with information about their customers and markets. More
The UK's Wine and Spirit Trade Association (WSTA) is to partner with MR consultancy Wine Intelligence, to offer members a free quarterly consumer insight report based on monthly online surveys. More
Nielsen//NetRatings has launched a new syndicated measurement service dubbed VideoCensus, which combines panel and census methodologies to gauge audience size, demographic composition, engagement and competitive activity for video content. More
In the US, the Nielsen Company and the In-Store Marketing Institute have begun the expansion of their in-store measurement service, known as P.R.I.S.M. (Pioneering Research for an In-Store Metric), to encompass all forms of merchandising activity. More
Consultancy firm Strategic Vision has added a Canadian unit to its existing teams in the USA and Russia. StrategicVision Canada will be led by new hire Margo Jay, whose association with the firm began more than 15 years ago as a client. More
US-based online tips and advice publisher Modern Mom has formed an Insights & Action division to delve into the key drivers of the 'mom market'. Its products have been developed with the help of MR consultancy, Noesis. More
Californian high-tech business publisher Red Herring has launched a research division. The new unit will provide analysis of five sectors: CleanTech (green technology), life sciences, comms, IT and consumer technologies. More
In the UK, Kantar has announced the launch of the 'Institute for Insight in the Public Services', a joint initiative between two of its companies, BMRB Social Research and Henley Centre HeadlightVision (HCHLV). More
Global news and information company Reuters has enhanced its machine-readable news service to include analysis of news sentiment, driven by linguistics software created by text analytics firm, Corpora. More
Media ratings firm Arbitron has decided to suspend its recently launched e-Diary, which was trialling in markets where introduction of its PPM system is not imminent. More
Bangalore-based ACNielsen ORG-MARG, part of the Nielsen Group, is recruiting online consumer panels to target the Indian youth audience and upper income groups. More
Consumer, shopper and retail market intelligence agency IRI has opened its new BehaviorScan media testing studio in Colorado, USA, where retailers and manufacturers will be able to test the impact of their TV ad strategies. More
Swedish eye tracking firm Tobii Technology has launched a new analysis tool, Tobii Studio(TM), to collect and analyse 'gaze' data. More
Responding to the results of recently conducted consumer and market research, IBM has opened three 'Banking Centers of Excellence' (BCOE) software labs, where it can test consumer opinion on banking application systems and CRM practices. More
Asia-based research and analytics firm, Evalueserve (EVS), has launched an 80,000 strong US Physician Panel, to provide data across categories including oncology, neurology and cardiology. More
Restaurant market intelligence provider, Restaurantchains.net, has developed an analytical research system called RCO2000 to track and compare growth among US and Canadian restaurant chains. More
JD Power and Associates has joined forces with multimedia audience research firm, Mediamark Research Inc (MRI), to offer auto marketers and their agencies psychographic information about new-vehicle buyers. More
Denver-based MR technology firm, iModerate, has launched nine new research tools under the 'Research>iMpact' banner, designed to help clients add in-depth qualitative insight to online quantitative surveys. More
MR software provider, Pulse Train, has upgraded its survey analysis package Pulsar®, with an improved user interface and the addition of new toolbars which the firm says make table formatting, category ranking and suppression easier to perform. More
San Francisco-based KDA Research has launched Revelation – an online qual application combining the rich media data collection capabilities of blogs with user-friendly analysis tools. More
Stamford, CT-based RTi has launched an online omnibus focused on the 50+ market. The 'Mature Market Omnibus' (MMO) talks each month to a national sample of 1,000 respondents between the ages of 50 and 74. More
In the US, Alloy Media and Marketing has launched a multicultural operation called Alloy Access, which will use customer knowledge to design marketing and media strategies across Hispanic, African American and urban consumers. More
US-based Lucid Systems has unveiled Prism(TM), a new research tool using techniques from neuroscience to gauge consumers' real response to advertising. The launch took place at the ARF Conference in New York City. More
Michigan-based R. L. Polk & Co. has unveiled a service to help manufacturer clients through the critical months of new or redesigned vehicle launches. More
In the US, Observant LLC has launched a qual software tool, Questrill, and made two senior appointments to support its rapid growth as a provider of pharma and healthcare research. More
Research International has acquired Illinois-based youth research specialist Teenage Research Unlimited (TRU) for an undisclosed sum. More
Ratings giant Nielsen has partnered with Californian-based media measurement system provider, Integrated Media Measurement Inc (IMMI), to provide metrics on TV viewing outside the home. More
Synovate has extended its two regional media surveys to probe into the digital media consumption and lifestyles of affluent consumers and business decision makers in Europe and Asia Pacific. More
Media and information industry advisory firm Outsell, Inc. has launched an annual subscription service focused exclusively on Google and the 'threat' it poses to the publishing and information industry. More
Harris Interactive has revised its forecasts for the second half of the year following sales bookings around $8m lower than expected in the third quarter of its financial year. The firm also chose today to announce a new loyalty tool, the Commitment Model. More
UK-based Sports Marketing Surveys Ltd has launched mediatrak, a new service giving subscribers instant access to TV and radio clips mentioning their brand, sport or other key words of their choice. More
Software and Enterprise Feedback Management (EFM) provider Perseus|WebSurveyor has re-branded as Vovici, and announced the launch of its EFM Continuum product suite. More
TNS has announced the launch of its '6thdimension' online services in the Middle East, including access panels and other solutions. The first phase will cover Saudi Arabia and the United Arab Emirates, with other markets likely to follow soon. More
Leeds-based agency Quaestor is to launch a branded qualitative panel of 50 to 65 year olds, 'Think 50', combining a focus group format with an omnibus approach to client buy-in. Two sessions of two hours each will be held on the first Tuesday of each month, beginning on 1st May. More
Greenfield Online, Inc. and Frost & Sullivan have announced a partnership to create a new business-to-business panel. Respondents will be offered access to the latter's research reports as an incentive for sharing their own business expertise. More
Online panel firm Toluna has announced the launch of a research-only Russian panel community, currently at 50,000 active members. More
US research body CMOR has launched the 'State Capitol Network', a new volunteer committee created to monitor and respond to state legislative issues affecting the survey research profession. More
In the US, Arbitron is to provide measurement data for a network of independent online radio stations, in aggregated form, to help open up online broadcasting to advertising dollars. The move has been orchestrated by Ronning Lipset Radio, which also represents broadcasters such as AOL Radio, Live 365, and Yahoo! Music's LAUNCHcast. More
Nielsen's consumer goods analytics unit Decisions Made Easy has launched 'Nielsen Complete Coverage', an online application which it claims provides 'a more robust and reliable analysis' of markets and category performance. More
Birmingham, UK-based Select Research has launched the initial phase of a study which it hopes will lead to the creation of a new computer-based system for measuring obesity. The system is designed to improve on Body Mass Index (BMI) which doctors have used since 1830. More
Melbourne, Australia-based research software developer QSR International will launch what it claims are 'the world's first qualitative research software programs in Japanese', later this year. Japanese versions of the company's flagship NVivo 7 and XSight software are being developed in partnership with Tokyo based Hulinks. More
Text mining software company Clarabridge has released a new version of its Content Mining Platform(TM) (CMP), which it claims is 'the first solution built specifically to enable the commercial use of text mining'. More
Automotive research specialist R.L. Polk & Co has launched its Commercial Vehicle Loyalty Analysis solution, which provides metrics that enable truck and engine manufacturers to better understand the loyalty of their customer base and analyse growth opportunities. More
US-based telecoms and mobile media researcher Telephia has announced a technology agreement with software firm Penthera Technologies, to track and measure consumption of content on mobile phones and other wireless devices. More
TNSSport has launched an Asian version of its syndicated football-tracking product, currently available in Europe. Asia Soccercope will measure league popularity and sponsorship impact in both domestic and international football competitions in China, Japan, Thailand, Malaysia and Korea. More
The Nielsen Company has announced the launch of a new web-based software tool for evaluation of past and present product placements; and the integration of consumer purchasing behaviour into its multi-country Global Track analysis tool. More
Research Now has extended it online fieldwork service OmniTaxi(TM) to the Scandinavian market. The Research Now Nordic OmniTaxi can be hailed in Denmark, Sweden, Norway and Finland and promises a faster and more flexible alternative to traditional omnibus. More
In the US Authentic Response, the MR division of Return Path, Inc., has announced a partnership with publisher TechTarget, pooling global panelists to give researchers access to a total of more than 3 million IT professionals. In addition, online MR specialist Mike Billingsley has joined Authentic Response as VP of Sales. More
Boston-based Strategy Analytics has organised its services for suppliers in the key markets surrounding new media convergence into five syndicated research programs, some new and some rebranded and/or restructured. More
Synovate subsidiary Fieldwork International Healthcare has formed a new team to focus on conducting patient studies. More
The Nielsen Company has announced a new category management solution for suppliers of Wal-Mart, for whom it is the sole provider of consumer panel services. The new package combines Nielsen's Spectra consumer segmentation and targeting with its Decisions Made Easy sales tracking software. More
Internet audience measurement provider, comScore Media Metrix, has designed a new set of metrics to measure the frequency with which a person views web content. The launch of 'visits' comes as reliance on page view stats declines among Internet properties and advertisers. More
US-based Survey Sampling International (SSI), has launched an online Chinese panel, to be managed from its SSI Asia HQ in Beijing. More
US-based online qual provider Itracks has announced a new platform for online focus groups, designed to give qualitative researchers greater flexibility and control. More
US-based MR industry change management consulting firm Cambiar LLC has added a Sales Performance Consulting practice. Bill Guerin joins from TNS to lead it. More
Online polling firm YouGov has launched two new healthcare research initiatives: online survey system NHSOpinions, which draws on a panel of 350,000 NHS staff; and PatientsOnline, which enables patient polling from their hospital beds. More
US publishing industry resource and intelligence firm R.R.Bowker has unveiled PubTrack Consumer, a service providing publishers and retailers with data on consumers' book purchases, combined with demographic and behavioural profiles. More
Arbitron has today begun its March survey period for radio ratings in Philadelphia – the first to rely on the firm's PPM technology - with recalcitrant media giant Clear Channel on board. Clear Channel had earlier refused to join the new system but signed a multi-year deal just in time for the change. More
Florida-based MR consultancy Parks Associates and home technology magazine publisher, EH Publishing have formed a 'research alliance' to provide data and analysis on the players, market dynamics and future trends in the home systems integration marketplace. More
Colorado-based blog research specialist Umbria Inc. has launched Tribe Analysis(TM), a tool aiming to provide marketers with a new approach to understanding the consumer motivation behind publicly posted online discussions. More
Internet audience measurement and analysis firm, Nielsen/NetRatings, will expand its online advertising measurement service AdRelevance in Singapore, Hong Kong and New Zealand in the third quarter of 2007. More
Truth, Andy Dexter's new insight consultancy, has opened for business, with 'significant backing' from a private investment partner, College Group. Truth has an initial team of four partners including Leanne Tomasevic and Toby Matthewson who joined in February. More
Online agency YouGov has announced a 50:50 joint venture with Marketing Week publisher Centaur Media plc. YouGovCentaur will develop specialist panels covering Centaur's key sectors including marketing, legal, financial services and engineering. More
ACNielsen Homescan & Spectra – the Nielsen unit that examines shopper attitudes – has unveiled its new Consumer & Shopper Insights Suite, promising in-depth syndicated analysis of actual consumer buying behaviour. More
TNS has launched TNSInsightTvLive(TM), an interactive online platform which allows respondents to see a survey moderator via a real-time video link, and enables him or her to demonstrate visual material while at the same time, analysing survey responses. More
Retail analysis giant Information Resources, Inc. (IRI) has partnered with comScore Networks to create an Internet tracking panel, along with support solutions to provide Internet media buying and planning tools for CPG clients. More
SKY Television has partnered with TNS and pay TV solutions provider NDS to launch a new audience measurement service, based initially on a panel of 6,500 viewing households. More
In the US, the Qualitative Research Consultants Association (QRCA) has formed a Latino Special Interest Group (SIG), dedicated to serving QRCA members who work with Latino and Spanish-speaking markets and a response to what it calls 'the growing global influence and buying power of Latinos'. More
Technology researcher Springboard has opened an Australian office and appointed Phil Hassey as Country Manager for Australia and New Zealand. Like the firm's co-founders, Hassey worked previously at IDC where he was Asia/Pacific Research Director. More
Markelytics, an off-shoring MR agency based in Bangalore, says it will more than double its manpower in the next year, from 100 to 250 staff, and broaden its offering to cover the research process from questionnaire design to analysis and reporting. More
In the US, the TAB (Traffic Audit Bureau for Media Measurement) is developing a new integrated audience measurement system for outdoor advertising, with the help of agencies GfK Custom, MRI, Telmar and Transearch. The system promises groundbreaking data on numbers likely to see a given ad. More
Market intelligence agency the DVL Smith Group has officially re-launched, backed by Australian marketing group, Photon - owner of MR agency The Leading Edge. More
Web-based survey provider, PeriscopeIQ, has launched Survey Translation Mapping (STM) to provide multi-language translation of survey questionnaires, and Survey Response Mapping (SRM) which translates the responses to open-ended questions. More
UK fieldwork firm The Wire, part of Illuminas, is launching new products to complement its 100 CATI station facility. Features include real-time progress checks and interim analysis on data; and a package integrating telephone and online contacts with individual respondents. More
TNS has acquired US shopping behaviour specialist Sorensen Associates for an undisclosed sum, and created a global practice, TNS Retail and Shopper Insights. More
GfK has acquired and retained several TV research contracts around the globe, increased the size of a number of its TV panels, and developed and installed new metering technology. More
Another piece of hard science aiming to open up new possibilities for research... Tenafly, NJ-based agency PreTesting has launched 'e-Motion' technology which it claims 'will revolutionize marketing' by measuring the vibrations in consumers' eyeballs when they view ads. More
In the USA, Ellen Schutt, a former editor of Nutraceuticals World magazine has launched an independent consulting firm whose offer will include trends analysis and MR. Schutt Solutions LLC will focus on the nutraceuticals and functional foods industries. More
Sports Marketing Surveys and SponsorMetrix have formally announced a partnership to provide robust valuations of sports sponsorship opportunities. SponsorMetrix's valuation model, based on both media return and intangible assets, will be enhanced with its new partner's survey and media data. More
The Gallup Organization has announced a partnership with online research technology provider Invoke Solutions, to launch a new offering blending qual and quant research capabilities in live Internet sessions with large, targeted groups of consumers or employees. More
GfK Market Measures has established a dedicated business unit to provide insight for the rapidly growing oncology market, and appointed Bill Bowman, J.D., to lead it. More
A US-based company claims to have released 'the first mobile advertising platform that can intelligently predict and influence consumer behavior'. Enpocket 6.1 offers operators and publishers the ability to put their consumer data to immediate use for sales and marketing purposes. More
Continuing a recent trend among public sector organisations on both sides of the Atlantic, five authorities in the English county of Bedfordshire are to establish their own panel of consumers, BedsVoice, to assess public services. More
Nielsen has announced the consolidation of its digital television set top box measurement activities into a new service, Nielsen DigitalPlus. The system will take data from both cable system operators (MSOs) and satellite providers and integrate it with other Nielsen information. More
Synovate has announced a deal to provide 24-hour news and information channel BBC World with global surveys based around aspects of the global news agenda. The firm will conduct six opinion surveys across 21 markets in 2007. More
UK research publisher Mintel is to spice up its reports with video from MR specialist Vox Pops International. The new partners say the clips will 'illustrate selected trends identified in the report' and allow subscribers 'to see the consumer perspective for themselves'. More
London-based firm Intellitracker Ltd has launched an update of its Enterprise web analytics package which features IntelliMap, a new suite of visitor behaviour visualisation tools. More
Super Bowl advertiser infoUSA, the new owner of Opinion Research Corporation, has reported record revenues of $125.1m in the fourth quarter of 2006 and $434.9m for the full year 2006 – the latter a 13.1% increase. The firm also plans new product releases and a reorganisation of its key divisions. More
Nielsen Media Research has released the Arianna(TM) television ratings tool in the US. NMR says the tool, which is already in use in 30 other countries across four continents, will enable local clients to 'move into the arena of desktop data analysis'. More
R. L. Polk & Co., fresh from an acquisition announcement on Friday, is to launch an Internet lead scoring product for the online automotive retailing industry, combining its predictive modeling and analytic capabilities with its in-depth market data . More
Partners Arbitron and The Nielsen Company have formed a company to oversee the completion of 'Project Apollo', the single-source, national research service based on the former's Portable People Meter system and the latter's Homescan technology. More
Internet information provider comScore Networks has announced that its pharmaceutical division has hooked up with pharma e-marketing specialist Evolution Road, to provide a service benchmarking the effectiveness of e-marketing to patients. More
Accounting and professional services firm Ernst & Young has launched a media performance auditing unit, part of its Marketing and Advertising Risk Services (MARS) practice. More
MR software firm Pulse Train is the latest to announce a mobile survey solution. A partnership with Embrace Mobile will bring the Bellview® data collection suite to mobile phones. More
Software and panels firm GMI has promoted two senior execs at its Asia-Pacific headquarters in Sydney, in addition to making two senior appointments in Seattle and a raft of others worldwide. It has also upgraded its Research Analyzer tables tool, with enhanced weighting and data manipulation features. More
B2b specialist Kadence is launching a dedicated healthcare division in Asia, to be headed by Katherine Byrne, recently appointed as an Associate Director. The company is currently opening a Kuala Lumpur office and plans one for China in 2007. More
Christopher Lee has resigned as Director of Government Affairs and Counsel for CMOR, the US industry body, saying that 'the call to return to public service and the Federal government was too strong to resist'. The news comes as the organisation launches its 'Your Opinion Counts' (YOC) initiative to improve public perceptions of research. More
GfK and entertainment sales data firm Media-Control, have announced the formation of a joint venture, GfK M², to track mobile content sales. The company will get its data direct from content and network providers, and hardware and component manufacturers. More
Arbitron has won Media Rating Council® (MRC) accreditation for its Portable People Meter(TM) radio ratings data in Houston, after a tough two-year process which has seen deadlines pushed back and plans changed for the audience measurement firm. More
Media planning and buying company Starcom USA has become the first media agency client for TiVo Stop||Watch(TM), the new second-by-second ratings service recently announced by the DVR pioneer. More
In the UK, two former employees of Jupiter MMXI and Nielsen//NetRatings have launched a PR and marketing consultancy, GutjahrGreen Communications, with a focus on services for the market research industry. More
Chicago-based channel marketing specialist Frank Lynn & Associates has launched a research division, Insight Research, to be led by its Principal, Jeanne Fec and Director Roxanne Lenny. More
IMS Health has announced the full deployment of 'Next-Generation Prescription Services(TM)', a large-scale enhancement to its core prescription offerings in the US. Improvements include more timely delivery and better coverage of prescriptions by specialists. More
Angus Reid Strategies has announced a Canadian online panel, Angus Reid Forum. Tools and technology from sister company Vision Critical will manage the panel and provide rich media applications to engage participants. More
San Francisco-based startup BuzzLogic has won $9.6m (£4.9m) in venture capital, with which to develop tools and services aimed at defining and measuring influence in social media such as blogs. More
The Search Engine Marketing Professional Organization (SEMPO) has launched a survey to measure European corporate SEM spending and highlight key trends in the European market. More
Database giant, Acxiom Corporation and database marketing services company I-Behavior, have linked up to offer in-depth and localized data on consumer purchasing behaviour to multi-channel retailers. More
Lightspeed Research has launched a business-to-business panel in the US, ELITEOpinion. Composed of purchase influencers in industries including telecoms, finance, insurance, corporate travel and IT / technology, the panel operates as an exclusive online community. More
Nielsen Media Research has confirmed that it will begin providing commercial-minute ratings as early as the end of this month. Clients will get an updated version of the firm's NPOWER software on Jan 29th to perform their own minute-by-minute analyses, and Nielsen's own All Minute Data File will follow in April. More
ACNielsen has announced the establishment of an Industry Practice Group (IPG) for Leisure and Travel research in China, led by Dr. Grace Pan. The firm says it will 'aggressively expand' its services for the country's travel and leisure sectors, with tracking and in-depth analysis. More
US provider Evolution Research has announced a deal with online gaming destination FiringSquad.com to create North America's largest panel of online gamers. The deal aims to provide faster and better research results for game publishers and developers. More
YouGov has hired Dr. Andy Brown as Director leading a new Organisational Consulting offer. Meanwhile its Middle Eastern subsidiary YouGovSiraj has announced an online Omnibus Service covering the UAE, Saudi Arabia, Syria, Morocco and Egypt. More
Consumer research and consulting firm, OTX (Online Testing eXchange), has hired Dave Kaye from Flamingo International, to head its newly launched qualitative arm in Europe and Asia. More
European MR agency SKOPOS has found a novel way to promote the launch of its new Media & Music Insight Division – the simultaneous release of a video, single and album via web site, YouTube and myspace. More
The MRS is agency dominated and will work hard to get research clients more involved, according to Chairman Simon Lidington. The UK association must also broaden its base to include emerging professions and techniques on the edge of the sector – 'if we don't represent them, somebody else will'. More
Consumer and retail information firm, The NPD Group, has employed three senior executives to spearhead the sale and support of its new market-level point-of-sale data. Frank Racioppi joins as VP, Emil Martinez as VP of Business and Product Development, and Sheri McKee in the role of Product Director. More
GfK HealthCare Asia has successfully completed two pilot surveys for its Sales Force Effectiveness (SFE) program which it says 'drastically alter the playing field for pharmaceutical companies in Asia'. More
UK research guru David Smith has revived his old company name and is back in business just days after vacating the Chairman's seat at Illuminas. The new DVL Smith Group already has offices in London Docklands and, thanks to a partnership with Australian financial specialist John Marinopoulos, in Melbourne. More
Market research supplier, Mintel, and retail and consumer information provider, Information Resources Inc (IRI), have paired up to launch a new tool which they claim could reduce the cost of new product development by up to 80%. More
Greenfield Online has launched the first of a series of specialist online communities, taking advantage of its recently announced next generation panel management system. Curizon(TM) provides a custom portal page and other features for the firm's panel of physicians and other healthcare professionals. More
The UK government has boosted the profile and potential influence of its social research professionals by including them for the first time in the civil service Fast Stream programme. More
With eight days to go until Arbitron launches its first PPM service in Philadelphia, two groups representing more than a quarter of the market's radio ad spend are still not on board. Media agency comments suggest the problems may jeopardise all radio ad buying in the market. More
ACNielsen has announced a new classification system for the Middle East and North Africa region. The Living Standards Measurement (LSM) system will initially be introduced in Saudi Arabia, the UAE, Morocco and Egypt. More
US-based provider Greenfield Online has followed up recent announcements of 'Real-Time Sampling' and panel management technologies with the launch of a mobile survey respondent panel, Text2Express(TM). More
Maritz Research and interactive technology provider Invoke Solutions have joined forces to develop Invoke Ping, a platform that will deliver consumer research via mobile devices. More
India-based research outsourcing firm Dexterity is to expand its range of offers with Finalyzers, a division specialising in financial research and analysis. More
VNU has begun what it calls a 'major corporate transformation' including the phasing out of its existing group structure and the cutting of up to 4,000 jobs in 2007. NMR CEO Susan Whiting is promoted to a new group-wide EVP role while Frank Martell and Steve Schmidt will leave the company. More
Arbitron has unveiled a preview of a new version of its electronic diary, which enables radio ratings surveys to be conducted through mobile Internet-capable devices. More
Research Process Outsourcing (RPO) company Pulse Group has added social networking features to its 'Planet Pulse' online panel community, in line with the explosive growth of sites like MySpace and Bebo. Members in twenty countries can now interact with each other via a live forum feature. More
Mobile media researcher Telephia has announced it will partner with software firm Roundbox, Inc., to develop on-device audience measurement for mobile broadcast applications, including television, using technology on the subscriber's handset. More
Nielsen Media Research has agreed to develop its TV ratings along two lines, following a meeting last week with more than 100 clients. Parallel with the development of more flexible minute-by-minute data, the firm will offer a simpler 'average commercial minute ratings' service. More
UK success story YouGov plc is hoping to use its magic formula in the US: today it announced it has acquired a 32% shareholding in Polimetrix Inc., an online political and social research agency founded in 2004 by Stanford Professor Douglas Rivers. More
Hi-tech agency Metrixlab has announced 'sensational' results for an 'online eye tracking' tool which uses mouse movements to measure the attention paid to a web page by users. The firm says large scale validation of the method at Groningen University shows a 0.9 correlation with 'traditional' eye tracking. More
UK-based online quant agency Aurora Market Research has announced expansion plans, including a larger London office, staff appointments, a rebrand and the launch of its own consumer panel. More
VNU and partner the In-Store Marketing Institute are to launch a global service measuring customers' in-store influences and purchasing decisions. The service will be offered by Nielsen In-Store, a new unit within the recently announced NielsenConnect, which aims to 'follow the consumer'. More
Online survey firm Ciao has launched a 'Career Profile' option. The new data allows clients to use job categories to select samples from its panelists in 23 countries across Europe, Asia, Latin America and Australia. More
Pharma research giant IMS Health has announced it has successfully integrated anonymised patient-level data (APLD) across its global portfolio of information, analytics and consulting; and established a new global team of health economics and outcomes experts. More
Jon Mandel, one of the highest profile media buyers in the US, has joined VNU as CEO of newly formed business unit, NielsenConnect. More
In the US, ACNielsen has announced a long-term alliance with NACS (the National Association of Convenience Stores), designed to provide comprehensive analysis of sales data for the convenience and petroleum market. More
Credit information supplier Experian and financial specialist First Manhattan Consulting Group (FMCG) have joined forces to develop a profiling tool, Financial Personalities(SM). The tool aims to help financial services firms target customers and prospects. More
Synovate has announced with considerable fanfare the forthcoming launch of a new modelling system which it claims will be 'the first to accurately predict what people will buy.' The Brand Value Creator is the brainchild of Jan Hofmeyr, co-creator of The Conversion Model, who joined the agency in the spring. More
Greenfield Online will announce a new Real-Time Sampling(TM) capability at two major US conferences this week. The firm says the new technology will widen the industry's 'pool' of respondents and create 'Virtual Panels(TM)' of respondents from its own Global Survey Network of affiliated web sites. More
Research software firm Nebu has found a new UK Managing Director from a familiar source; released new versions of its panel management and web interviewing systems; and announced a partnership with Embrace mobile to facilitate mobile phone surveys using text messages. More
GfK HealthCare Asia has launched Image Radar, a tool to help clients benchmark their sales representatives and corporate image against the competition. Available now in Malaysia, the new service will be progressively launched in other Asian markets soon. More
WebTrends, the web analytics company, has just launched the latest version of WebTrends Marketing Warehouse(TM), helping marketers to link customers' online actions with their offline profiles from demographic, psychographic and geographic data. More
Canadian and US firms Itracks and The Dcypher Group have joined to launch an analysis tool called Qualmetrix, which enables researchers to assess respondents' emotional reactions from any piece of written text. More
Online MR software company FIRM will pre-launch version 11 of its Confirmit MR suite at the ESOMAR Panel Research conference in Barcelona next week. The new release includes a new Community Panel module which promises to enhance panellist engagement and response rates. More
Starfish Research (Asia) has launched a syndicated report studying the sporting passions of the Chinese. The China Passion Index 2007 will look at consumers' attitudes towards sports, teams and sporting personalities, plus sponsorship and events including the forthcoming Beijing Olympics. More
Panel and research technology provider Toluna is to expand into the Asia Pacific market with the launch of an Australian panel community, currently at 30,000 members. More
Arbitron has updated its rollout schedule for the PPM ratings service, pending settlement of two outstanding issues with the Media Rating Council's audit committee. Meanwhile Interep, the US's largest independent national radio representative, has signed up to use the PPM service when launched. More
TNS Media Research has signed up a first agency client for its new digital audience measurement service based on anonymous set top box data. Media and communications agency Starcom USA will receive information from 300,000 digital subscribers in LA. More
Nielsen Media Research (NMR) will launch a service to measure nationally distributed Video On Demand (VOD) content, on December 11th. The service will use the National People Meter sample used for television ratings, and 'watermark' content for detection by its new Active/Passive meter. More
Synovate Healthcare has announced the expansion of its Hepatitis B and Hepatitis C Global Therapy Monitors, the former to cover Poland, Greece and Turkey and the latter, currently US-only, to the five biggest European economies. More
In the US, value chain insight specialist Aberdeen Group has announced an expansion of its Product Innovation and Engineering practice and the hiring of Ric Stanley and Mehul Shah as Research Analysts. More
Synovate's UK-based Corporate and Financial Unit is to close, DRNO has learned. Most staff will be relocated within the firm but two senior financial services research experts, Claire Labrum and Dave Skelsey, are to leave at the end of the year to set up their own qual consultancy, Strictly Financial. More
UK agency Incite Marketing Planning has appointed Roger Banks, until recently Global CEO of the Research International Group, as Managing Director. Meanwhile another recent departure from RI, Global Marketing Director Lucy Davison, has today launched her own marketing consultancy. More
US consultancy Gongos Research has launched two new initiatives, 'i*Communities', a custom platform that encourages online interaction between consumers; and 'Active Intercept', which offers moderators the chance to inject qual questions for specific respondents completing a quant online survey. More
Audience measurement partners Ipsos and The Media Audit have this week confirmed that they will start installing encoders for their phone-based measurement system in Houston radio stations in December, and will conduct an 'Expert Witness' test the same month, to help validate the methodology. More
Marketers and advertisers generally fail to properly segment and target the Baby Boomer generation, despite their awareness of its high purchasing power, according to Chadwick Martin Bailey (CMB). The Boston-based MR firm released its own five-segment analysis this week. More
Online measurement specialist comScore Networks has launched Plan Metrix, an upgraded version of its media planning tool AiM (Audience insight Measures). comScore says the new tool offers 'improved usability and broader insight into consumer preferences'. More
Healthcare and pharma information giant IMS Health has announced a comprehensive global program – 'New Models, New Metrics' – to provide the industry's 'next generation of market measurement services'. The program's first launch is 'MIDAS Market Segmentation(TM)'. More
Merging information from television and Internet panels into a single database, Nielsen Media Research and NetRatings have announced the launch of their National TV/Internet Fusion database. More
In Australia, information on the location, ownership and components of the country's telecoms infrastructure is now available from Market Clarity who has launched a database service for carriers, service providers and government agencies. More
In response to the need for guidance on improving quality, the Interactive Marketing Research Organization (IMRO) has just released its Professional Standards for Database Best Practices. The guidelines are the culmination of consultation with many from the online research world. More
ItemFinder, a new web-based service designed to satisfy customer "where to buy" needs for specific products, has been launched this week by ACNielsen in the US. The service provides access to over 38,000 stores across the food, drug, mass, dollar, and liquor channels. More
B-Link, a new research tool that allows marketers to model the benefits customers look for from a product or service, as well as the constituent features that best deliver those needs, has recently been launched by Morpace International. More
Simon Howell, director of Australian market research agency The Acid Test, has recently set up the Australian Market Research Forum where researchers can discuss industry specific issues online. More
In the US, Creative Research Systems has announced the release of a Spanish language version of The Survey System, its survey software package for web, paper, telephone and PDA surveys. More
GfK has launched a new 12,000-strong communications panel to track the consumer market for fixed, Internet and mobile platforms. Online data capture will be balanced with an additional CATI sample to ensure the panel is representative. More
Technology specialist JupiterResearch has announced the launch of its new Mobile Media & Marketing Research service and released initial results, forecasting a total advertiser spend on mobile messaging and display advertising of $2.9bn in 2011, up from $1.4bn in 2006. More
Enterprise feedback provider NetReflector has released VantagePoint, an online survey software solution offering a customer and employee feedback system tailored to the complex needs of global corporations. More
MarketTools, Inc. has launched a new end-to-end online focus group solution, Zoomerang Online Focus, at this week's Market Research Event in LA. Participants can be recruited from the firm's ZoomPanel(TM) of more than 2.5 million US consumers. More
Pioneering UK consultancy FreshMinds has launched its own viewing facility in Central London. '1view' is located near Holborn tube. More
In the US, Greenfield Online and custom researcher Turnkey Sports & Entertainment have announced an alliance to give sports marketers real-time access to the opinions of sports fans worldwide, to measure sponsorship effectiveness and build audience. More
In the UK, the Association of Publishing Agencies (APA) has launched a research service to encourage bespoke research by members into the effectiveness of customer magazines. In addition to its own information, the APA INSIGHT service offers access to discounted research via a roster of five agencies. More
Audience measurement specialist Nielsen Media Research has a new division, Nielsen Wireless and Interactive Services, headed by VP Jeff Herrmann; and has announced the launch of GamePlay Metrics, a new rating service for video games. More
Nielsen Media Research has announced that its Local People Meter (LPM) technology will be launched in the five key centres of Phoenix, Minneapolis, Cleveland, Miami and Denver, in 2008. More
Information giant Experian has launched six new solutions under its Marketing Services unit, to optimise marketers' communications with their best customers and prospects. The six, aimed at 'making insight actionable', include Prospectvue, an advanced, multichannel analysis tool. More
Audience measurement giant Nielsen Media Research has established five new Client Advisory Committees, consisting of almost 90 senior clients, to guide the company's Anytime Anywhere Media Measurement (A2/M2) initiatives, aimed at moving measurement into the integrated media age. More
News of another advisory body established by Nielsen Media Research: the Council for Research Excellence, the firm's independent forum established last year, is commissioning a pilot study on consumption of traditional and emerging video platforms inside and outside the home. More
Nielsen//NetRatings has launched its online advertising measurement service, AdRelevance, in Japan. Initial results show a market worth 19.2 bn Yen or US $160m for display ads in September, with beauty the highest spending sector and Vodafone-Softbank the top advertiser. More
GfK has announced that, with the integration of NOP World running well and reduced net debt, it has arranged syndicated credit facilities of EUR 430 million and US$ 170 million. The Group has also launched a home shopping tracker, covering orders made through the Internet, digital TV, mail order and the post. More
Scarborough Research and Arbitron have announced the launch of a new data set giving detailed information about mall shoppers in the US. The Scarborough Mall Shopper Audience data will be integrated with reach and frequency models for mall ads and promotions. More
Harris Interactive has launched a European unit for its Service Bureau. HISB Europe will offer MR firms in Europe a range of services including telephone, face-to-face and online data collection, the SynTrack Online survey transitioning service and Integrated CATI-WAPI (ICW), among others. More
New product development consultant ACNielsen BASES has this week launched introSCAPE(TM), described by President Mitch Barns as 'the most significant improvement we've made to our core services in years.' The analytical framework is based on a proprietary model that describes the process by which consumers adopt new products. More
Ipsos Insight has released 'Line Evolution' a proprietary tool aimed at helping consumer products manufacturers make better decisions about which products to include in their product lineups. More
Nielsen Media Research has announced a start date - January 29, 2007 – for the inclusion of students at college in National People Meter (NPM) audience estimates. The system, known as 'Extended Home viewing', is part of the firm's drive to 'measure television viewing wherever it occurs.' More
Canada's Marketing Research and Intelligence Association (MRIA) has launched what it calls 'the world's first Charter of Respondent Rights', setting out the industry's commitment to respect respondents' time and privacy, and to honour the contribution they make to society. More
Full service agency ORC International and MMR division UK Fieldwork Services have announced a joint venture company, ORC Fieldwork Services, which will conduct ORC's field data collection and will be managed by directors from both companies. More
UK-based TMN plc has announced the formation of a new online research company, ICD Research. The new division will sit alongside panels specialist The iD Factor one of whose Directors, Paul Dixon, leaves to head up ICD. More
In the US, MarketTools has announced the launch of a fully-integrated mobile phone-based market intelligence solution, MarketTools Mobile, allowing live data collection and rapid access to up-to-date results via a web portal. More
Online competitive intelligence provider Hitwise UK has announced the addition of paid and organic search term data to its Search Intelligence(TM) 4.0 product. The new data will allow online marketers to analyse their competitors' paid and organic search strategies at a keyword level. More
US-based provider the NPD Group will launch what it says are the industry's first comprehensive tracking services for the country's accessories business, in the first half of 2007. Products covered will include bags and luggage, watches, jewellery, sunglasses and small leather goods. More
Arbitron has further postponed its reporting of individual satellite radio channels and HD radio, pending more work to develop standards. It has also announced the inclusion of public and non-commercial radio stations in its local market ratings reports, beginning with the Fall 2006 release. More
GfK Mystery Shopping and disability consulting firm Butler New Media this week announced a joint venture giving GfK clients access to Butler's ABILITY Mystery Shopping Panel. The result is claimed to be 'America's first national panel for individuals with disabilities'. More
Digital video recorder (DVR) pioneer TiVo Inc. has continued its recent spate of research-related announcements with news of a partnership with US retail info giant IRI. The IRI TiVo Consumer Insights Suite will link DVR consumer viewing patterns with subsequent product sales. More
Italian online research specialist Nextplora is the latest in the booming sub-sector to announce international expansion. The Milan-based company has launched sites in English, French, German and Spanish and will offer analysis and advice covering Europe's five largest economies. More
Eleven senior and high-profile figures from the MR world, all of whom are now offering consulting *to* MR providers, have pooled their skills to form a network spanning three continents. 'gravitas' is billed as 'the world's first ever global consulting group dedicated to the market research industry'. More
MR software and panels provider GMI has launched an initiative aiming to protect the online research industry from fraudulent panelists. PureSample.com offers online MR firms the opportunity to match panelists against a database of 'known offenders', and report offenders of their own. More
Starfish Research & Strategy has launched BluRay Select, a virtual concept testing tool for new product development, allowing consumers to interact with three dimensional concepts or prototypes. More
President and CEO Mario Mrvica is leaving MR software company VOXCO after four and a half years at the helm. Company founder Raymond Cyr will now take the position of CEO while shareholder Louis Lessard becomes Chairman of the Board and CFO. More
Online audience specialist Hitwise has launched a Data Centre for easy access to the latest UK Internet stats, giving top-line competitive intelligence data. Meanwhile Ipsos Insight has launched a site section giving easy access to its 'Face of the Web' consumer studies. More
Online specialist Research Now has added a Hungarian panel to its range, brining its total international coverage to 20 countries. More
TNS Media Research has entered an agreement with US digital television service provider DIRECTV, Inc. to launch audience measurement services that will focus on the latter's interactive subscriber households. More
Arbitron is field testing the addition of an audio matching capability to its Portable People Meter (PPM) which would allow it to track the audience of radio stations that choose not to encode their signals. Existing PPMs can be upgraded over a phone line. More
Pharma and biotech firm G & S Research has launched NaviGRANT(SM), an online data filtering tool which finds, tracks, and analyzes biomedical research grant trends, via its G & S Discovery division. More
Data Collection specialist Schlesinger Associates, operator of a dozen US facilities and purchasers earlier this year of The Research House in London, has added new group venues in Phoenix, AZ and Rosemont, IL, near Chicago O'Hare. More
Greenfield Online subsidiary Ciao has announced the launch of a global media panel, which will give clients the ability to target survey respondents based on their preferences for various media including television, radio, newspapers and magazines. More
Nielsen//NetRatings has published the first results from its newly launched AdRelevance online ad tracking service in China. Results show the country's computer, automotive and FMCG industries investing heavily in online advertising, and a dramatic growth in overall spend. More
Kinesis Survey Technologies, a software firm based in Austin, TX, has announced the release of Version 4.0 of its online survey creation package. New features include multilingual support, and more advanced options for tabulation, validation and invitation management. More
Ipsos Australia has announced it is in discussions with the country's Radio and TV industries to trial its MediaCell smart phone technology for audience measurement. The system is already in trials in the US and UK. More
JupiterResearch has launched a new 'Social Marketing research' service which will specialise in online social networking and user-generated media, otherwise known as consumer-generated media or CGM. More
Carmaker Audi AG has announced the funding of a new research centre at the University of St Gallen in Switzerland. The 'Audi Lab for Market Research' will be headed by leading MR and marketing academic Prof. Dr. Andreas Herrmann, who will work with a core team of six scientists. More
J.D. Power and Associates' Power Information Network (PIN) has announced a strategic alliance with Driveitaway, a web-based remarketing company providing profiles of used fleet and leasing cars. The deal uses PIN's daily vehicle retail transaction information to provide dealers with a 'Just-In-Time' (JIT) stock system. More
Following its acquisition of Gantz Wiley Research last week, Kenexa has announced that it has founded the Kenexa Research Institute, to focus on 'advancing the science of employee research'. More
TNSSPORT China has announced a partnership with independent marketing consultancy R3, for a benchmarking study tracking brand and star performance every quarter leading up to 2008 Beijing Olympics. More
ToLuna has announced a dedicated panel for European mobile telecommunications, to be drawn from its core European panel of 1.1 million active members. TolunaMobile(TM) is described as 'Europe's most highly profiled online mobile telecoms research panel'. More
West London-based research provider EMS has recently opened three new viewing studios, including what is claimed to be 'the largest in England, capable of housing two cars or seating up to one hundred respondents.' More
US provider Mediamark Research (MRI) has announced six new segmentation analyses based on consumer attitudes. The six use buying styles, investing, banking, cooking, eating and technology to divide the public into groups such as 'Swayable Shopaholics', 'Conscientious Consumers', 'Tech-Splorers' and 'Tech-Sploiters'. More
Research Now has announced the launch of four more of its proprietary research-only panels. The addition of Portugal, Greece, Belgium and the Netherlands brings the online specialist's total coverage to eighteen European countries, plus Australia. More
New product forecasting and consulting specialist BASES has launched DecisionPoint, a tool which models key market factors in the context of a simulated retail shelf, in order to estimate consumer response to a wide variety of marketplace scenarios. More
US-based pharma and healthcare provider G & S Research has established a new division, G & S Discovery, to focus exclusively on life sciences. Mark Walker, who recently joined the firm as a VP, will head up the new unit. More
The UK's Market Research Society (MRS) has launched a new training and development programme aimed at broadening researchers' business and leadership skills. The schedule incorporates elements of the programme of the BMRA, which was absorbed into the MRS in April. More
Nielsen//NetRatings has announced upgrades for AdRelevance, its competitive online media intelligence service, giving more data on rich media advertising. More
BMRB has launched TGI Europa Elite, a survey identifying upmarket European consumers, using a sample of 40,000 adults across France, Germany, Great Britain and Spain. Separately, the firm has also announced a new version of its Compose channel planning tool. More
Vision Critical, supplier and developer of customer advisory panels, has launched a panel of online healthcare information seekers, and has announced a partnership with Feldman Research Lab. More
Three-year-old US analysis firm ClickStream Technologies has launched ClickSight(TM), promising software companies primary information on usage. Computer users opt in and install the technology, which then feeds back anonymous reports about their overall application usage. More
Audience measurement partners Ipsos and The Media Audit have announced the market rollout plan for their Smart Cell Phone system. If the method is selected by the radio industry, a full market test in Houston would be followed by launches in New York, LA and Chicago, with plans to roll out 12 markets in 2007. More
Indiana-based ad research firm ARSgroup has launched a suite of online solutions for brand assessment, ARS Impact(sm), designed to merge the best from current industry copy testing systems into one solution. More
Nielsen Media Research has announced that cable service provider Insight Communications has signed up to its new NORA(TM) on-demand transactional reporting service, which began testing only this year. More
US provider MarketTools has announced a new market intelligence solution called Insight Networks, promising users the ability to build feedback from a variety of online resources, including message boards and blogs, into their insight strategy. More
Fresh from its purchase of Dubai-based Siraj, YouGov has announced plans to introduce a comprehensive brand indexing scheme for the Middle East region, based on the successful UK system. More
High profile UK agency Nunwood has upgraded its online web portal 'FIZZ' and has announced a record month in July. In an industry where the demise of the medium-sized player is much discussed, Nunwood grew revenue 44% in 2005 and in July ('06) made more than £1m in sales for the first time. More
Greenfield Online Inc. and its European subsidiary Ciao have announced the establishment of an Indian panel. 24,000 panellists are already recruited and is planned to reach a target of 75,000 respondents by the end of the year. More
MR software and panel provider GMI has announced a worldwide restructuring, gearing up for further growth following its recent closing of $35 million in venture capital. The moves include senior promotions for Dr. Larry Schack in the US and Dietmar Walter in London, and a new Asian leadership team chaired by Tatt Chen. More
Digital TV and DVR pioneer TiVo Inc. has announced the creation of a research division, TiVo Audience Research and Measurement (ARM). TiVo ARM will offer advertisers and advertising agencies second-by-second data and analysis on DVR viewing of advertising content. More
ACNielsen announced yesterday that it has formed a new global unit, ACNielsen Loyalty. The unit will be headed by Tom Markert, currently Senior VP and CMO of VNU MI and ACNielsen; and Laurence Michael, currently Senior VP, Global Retailer Services Marketing. More
Online measurement specialist comScore Media Metrix has launched a new service, Competitive Search Marketing Reports, as part of its qSearch suite of products. The service allows comparison of the effectiveness of online search campaigns with that of competitors. More
In the UK Ray Poynter, MD of The Future Place, has launched a blog looking at the leading edge of innovation in Market Research. Poynter is a regular conference speaker and workshop leader and well known among online researchers. More
Arbitron has released audience data from Houston supporting its claim that its Portable People Meter (PPM) measurement device 'consistently captures more listeners to sporting events on radio, especially those with afternoon and early-evening start times'. More
J.D. Power and Associates has announced a strategic alliance between its automotive forecasting division and web-based software company Campfire Interactive, Inc. The tie-in will allow the research company's data to feed directly into the business processes of automotive suppliers. More
TNS has today launched a Travellers' Panel, the fifth sub-panel of its 6thdimension service. The new panel provides access to 500,000 international respondents across 6thdimension's half dozen European countries. More
TNS has announced agreements with the two leading broadcasters in the Philippines, ABS-CBN and GMA, to set up a new PeopleMeter service in the country. A representative panel of 1200 households reporting their viewing daily from the beginning of next year. More
US-based firms Interpret LLC and IGA Worldwide, Inc. have announced what they claim is the first independent ratings system for in-game advertising. IGA Worldwide's in-game ad network will be measured by Interpret's proprietary third-party measurement currency, Gameasure. More
Audience specialist Arbitron has announced results for the second quarter of the year, ended June 30, with revenue of $74.2m, up 6.2% versus the same period in 2005. However, costs and expenses for the second quarter increased sharply - by 21.4% from $55.4m in Q2 2005 to $67.3m. More
Ipsos Insight, the global group's flagship US division, has unveiled a new tool, Innotrack, which measures how well a new product has performed in the market versus expectations. The process includes identification of consumer motivations and deterrents to trial and repeat. More
US provider ABI Research has launched the 'Short-Range Wireless Research Service', which includes research reports, market updates and access to analysts for insight and interpretation, all focused on the converging technologies surrounding short-range wireless connectivity. More
Online fieldwork specialist Research Now has announced the launch of a sub-panel screener creating a detailed automotive profile for 900,000 selected consumer panel members. The screener has been designed to be used in a consistent manner across the five biggest European markets. More
In the UK, the Internet Advertising Bureau (IAB) has launched cross-media research with Carat Insight to measure the effectiveness of different media in encouraging consumers' engagement with automotive brands. More
Nielsen Outdoor has this week announced the support of Publicis Groupe Media for its GPS based ratings service measuring outdoor advertising in Los Angeles. Publicis includes brand communications group Starcom MediaVest and advertising giant ZenithOptimedia. More
US research provider Invoke Solutions has launched an online portal, 'MyInvoke', giving the company's research agency partners direct control over designing, delivering and executing research project work. More
Global fieldwork agency Medefield has completed the first stage of an aggressive expansion in its UK-based fieldwork and operations group. Meanwhile Synovate Healthcare has announced the launch of online physician panels in key Asian markets. More
European online fieldwork agency Research Now has announced that its proprietary online consumer research panels are now available in the Nordic region. Alex Sunnerstam will lead the team, supported by Victor Bergh who joins from Lightspeed Research. More
KPMG has this week joined forces with research group SPSL to launch the 'Retail Think Tank' (RTT) aimed at establishing 'the true health and status' of the UK's retail sector. More
A group of Scottish marketing communications professionals have formed an industry action group to counter larger Scottish companies' perceived preference for London agencies. The move comes after a study by Scottish Enterprise found widespread concerns on the issue – but may not win the support of Scottish researchers. More
TNS has announced a major expansion of its FMCG consumer tracking Worldpanel service in the Republic of Ireland, from 1,350 households to 3,000 by August 2008, along with the launch of a new data delivery platform. More
The various agencies within WPP's GroupM have combined to launch Connections, an exclusive consumer-led research and communications planning tool. Connections promises to help marketers and planners to analyze and evaluate the full range of media and communications options available to brands. More
How do you get your company's news included in Daily Research News Online and other industry publications? You can of course just email it to us, but there's an art to keeping editors happy and boosting your chances. DRNO's Nick Thomas will be among those joining a live podcast discussion on Tuesday 18th July, part of the new ResearchTalk(TM) series. More
Hitwise has this week announced the launch of Hitwise Conversions, a new custom reporting capability that provides clients with insight on how online users navigate within specific sections of competitive web sites. More
US-based Information Resources, Inc. (IRI) has announced the launch of IRI MarketView On Demand(TM), a web-based suite giving small and medium-sized CPG manufacturers and others 24/7 access to individually configured sales and market intelligence information. More
NPD experts and entrepreneurs Shimon Shmueli and Claire-Juliette Beale have formed a multi-disciplinary strategic design and innovation company, Touch360, based in Research Triangle Park, North Carolina. Shmueli is ex-IBM while Beale was a founding member of Global Market Insite (GMI). More
Scottsdale, Arizona-based Quepasa.com, an online community of Hispanic and Latino users, has launched a research wing, Quepasa Market Intelligence (QMI), to give clients panel-style access to the opinions and preferences of its community of users. More
TNS Media Intelligence has launched TNS PRess, billed as a straightforward, cost effective ad hoc press monitoring tool for the PR industry. More
Outdoor advertising group JCDecaux has launched what it describes as the first ever coverage and frequency system for retail media, developed in conjunction with TNS Worldpanel. More
Polling firm Zogby International has announced nine recent hires and two promotions to support what President and CEO John Zogby calls 'an aggressive strategic global plan' – as well as expansion within the US market. More
Edinburgh-based user experience consultancy User Vision has introduced new 'eye tracking' technology to help with its evaluation of web site and product usability and accessibility. More
PR media measurement company Cymfony has shifted its focus towards the emerging field of consumer generated media (CGM) and says it will now specialise in 'market influence analytics'. More
Following Nielsen Media Research's TV ratings announcement yesterday, sister company NetRatings has announced the expansion of its Internet measurement capabilities to address the growth of online audio and video content as well as the convergence of Internet and television content. More
Nielsen Media Research has announced that it will provide integrated, all-electronic ratings for television regardless of the platform on which it is viewed, under the 'Anytime Anywhere Media Measurement' initiative (A2/M2). More
Customer advisory panel specialist Vision Critical has announced the latest release of its panel management system, Panel+. It has also promoted Kris Hartvigsen to VP of Business Development. More
Audience measurement firm Arbitron has announced the signing of multi-year agreements with four of the USA's largest radio groups for its Portable People Meter (PPM) ratings service. However, the PPM's launch in its first market, Houston, will reportedly be delayed after it failed to get accreditation from industry body the MRC. More
Global online provider Lightspeed Research is offering researchers more effective access to children (under 12) and young people (ages 13-17) online, using a new pre-approved system. The company secures parents'/guardians' permission and works to ESOMAR and COPPA guidelines. More
Global consultancy Accenture last week launched a new institute designed to help public sector organizations improve the delivery of services, with bases in Washington D.C. and London. Among other aims, the institute will promote the use of research on the concept of public service value. More
ABI Research has announced a new service focused on worldwide home networking technology markets, to be led by eminent analyst Michael Wolf. More
Interactive Market Systems Inc. (IMS) has announced a new tool, IMS Local TV Allocator, to help US planners and buyers use local television to reach target consumers. More
Online audience measurement firm comScore Networks has launched qSearch Retail(TM), a tool to measure the impact of Web search behaviour on consumer spending online and across retail channels, including in-store, catalog and phone purchases. More
Application developer Embrace Mobile has debuted MSurvey, a new mobile survey application, at the Online Marketing Show in London. The technology promises researchers data collection on the spot, at the time of the customer experience. More
Business intelligence (BI) solutions provider Business Objects has added a number of targeted BI services for the communications industry. They focus on improving campaign effectiveness through 'deep personalization', faster introduction of new services and improved customer recruitment / cross-selling. More
The Word of Mouth Marketing Association (WOMMA) has followed up the appointment of its first Board, at the end of May, with the launch of a research-focused section for its web site. The site features a blog and email newsletter. More
Cincinnati-based Marketing Research Services Inc. (MRSI) has added online concept screening and testing services ConScan(SM) and ConSelect(SM) to its PRISM® system for product development. More
Digital marketing agency WebSideStory has announced the launch of its Active Marketing Suite in Europe. The Suite integrates on-demand digital marketing applications including web analytics, site search, keyword bid management and web content management. More
Claritas has announced the release of PRIZM NE Consumer Electronics Monitor (CEM) Profiles, a new information product combining PRIZM NE lifestyle segmentation with survey data to paint a broad picture of consumer electronics purchasing behavior. More
UK agency ORC International has launched OmniPanel, an opinion panel to track consumer usage patterns, behaviours, preferences and buying intentions in the mobile telecoms industry. More
UK-based agency Nunwood has promoted Andrew Wiseman to Director in its expanding Market Analytics offering, and appointed Marco Guida to the same team. The company has recently launched a customer value modelling service and an advanced mystery shopping analytics service. More
TNS is to launch its 6thdimension online access panels in Malaysia and Thailand. The panels, which will be introduced in August and September this year, will cover the major cities in each country. More
In the US, Telephia has announced the launch of a mobile television user panel. This longitudinal research panel will provide the mobile industry with detailed measurement of attitudes and behavior among the rapidly growing mobile TV audience. More
Stephen Grundy, the former head of GfK Martin Hamblin Healthcare, has joined the Board of Winchester-based Marketing Sciences, and will launch a dedicated healthcare research unit. More
With the World Cup still 16 days away, MR companies are already rolling out related statistics and web site launches. Pulse Train has a World Cup stats system showcasing its Pulsar Web software; Research Now and NPD have released results on shirt purchase; and FIRM has launched a Confirmit-based World Cup predictions site. More
US consultancy Anderson Analytics has launched AA-Projective, a tool which combines psychoanalytic projective techniques from the social sciences with the latest text mining capabilities to allow clients to probe the subconscious motives of customers. More
RAJAR has awarded contracts to Ipsos MORI, RSMB and TNS covering radio audience measurement for two years starting January 2007. Ipsos MORI will continue to operate the core survey with a redesigned diary, while TNS will trial a PPM-based electronic measurement panel in London, providing both radio data for RAJAR and TV for co-sponsor BARB. More
Ipsos MORI's advertising research division Ipsos-ASI has launched Next*Outdoor, an online virtual environment product for testing of outdoor ads. The firm says it aims to encourage advertisers to begin including this major component in the research mix. More
Synovate Healthcare has announced the extension of its Tandem Global Oncology Monitor into China, Korea and Australia. The Monitor is already established in Japan. More
Nielsen Entertainment has announced the building of a mobile phone panel, as well as an agreement with two other firms to launch a mobile phone-based consumer opinion survey service. More
ACNielsen Global Services has launched Global Track in-sights, a multi-country reporting capability accessible via its Answers(TM) on-line platform. The service promises easy viewing and distribution of data throughout client companies. More
Ipsos Insight has announced a new product testing system, 'Product Precision', using tailored test designs to address business issues that arise throughout the product lifecycle. More
European online fieldwork and panel specialist Research Now has launched three online panels in Eastern Europe. The panels in Russia, Poland and the Czech Republic are all stand-alone, locally recruited propositions, with their own local country incentive choices. More
Provalis Research has released a new version of its WordStat 5.1 text mining and content analysis tool. The software analyses large collections of unstructured data such as open-ended responses, interview transcripts, speeches and articles. More
B2B direct marketing firm DM2-DecisionMaker, part of Reed Business Information, has announced it will work with Harris Interactive's Service Bureau division (HISB), to develop online panels of expert decision makers. More
TNS Media Intelligence (TNS MI) has announced the introduction of AdScope(TM), an all-digital ad identification and retrieval service which seamlessly integrates ad occurrence and expenditure data for each creative. More
Survey software developer Nebu BV has released new versions of several products in its Dub software suite. They include the panel management system, Dub Knowledge; multi mode interviewing system, Dub Interviewer; and field force management tools Dub Planner ® CATI and Dub Planner ® CAPI. More
Australian consultancy The Leading Edge (TLE) has developed a blueprint for the use of mobile phone blogging in research. TLE says the method will result in 'in the moment' consumer insights 'as they occur'. More
comScore Networks has announced the launch of comScore World Metrix, the first true estimate of global online audience size and behaviour based on activity from the company's global online panel. More
Synovate has announced the rapid expansion of its global opinion panels across Europe and in the Asia Pacific region; and has appointed Emiel van Wegen and Shaun Griffin to help guide the process. More
Consumer research agency Scarborough Research has become the second company in two weeks to announce the integration of data from Claritas segmentation products into its services. Data from ConneXions and P$YCLE® NE will provide more consumer detail in the financial and telecoms sectors. More
MR panels and software company GMI has added a youth panel to its range of offerings. In partnership with several companies including kids' web giant Neopets.com, the panel promises 'one of the most highly profiled sources of youth sample on the web'. More
In the US, research and consulting firm Bainbridge, Inc. has launched an Online Media Practice Group (OMPG), under the leadership of Joe Marchese and aligned with its existing Strategy Research Group. More
US firms InsightExpress and Marketing Evolution have launched ADI Plus, an online advertising measurement platform. The system links together creative testing, online campaign tracking, campaign reach and frequency reporting and market mix model input. More
In the US Simmons Research, part of Experian, has announced a new National Multi-Media Engagement Study to provide ratings for consumers' 'cognitive, behavioral and emotional involvement' with media. More
Another partnership announcement on two well-worn recent DRNO themes, word of mouth (WOM) marketing, and web analytics. WOM marketing specialist Bazaarvoice has announced partnerships with all four of the leading web analytics firms: Coremetrics, Omniture, WebSideStory, and WebTrends. More
US-based ABI Research has this week launched a subscriber database with information on the fast-growing and increasingly complex navigation device market. The offering forms part of ABI's updated Automotive Infotainment Research Service. More
In the USA the Keller Fay Group, focused exclusively on word-of-mouth marketing (WOM) and ComBlu, a WOM strategy firm, have announced the formation of a strategic alliance designed to bring integrated WOM offerings to the marketplace. More
Research providers Online Testing eXchange (OTX) and Market China, Inc. (MCI) have announced they will collaborate to offer surveys via 120,000+ Internet cafes in urban and suburban areas throughout mainland China. More
In the US, intelligence provider SIS International has announced a partnership with Acuity Software, to use its mining and analysis software to help information workers 'cut clutter' in their day. More
Online competitive intelligence service Hitwise has announced an upgrade to its online audience targeting system, Lifestyle V2.0. The new release promises marketers easier identification of top performing and niche sites that attract their most desirable customers, as well as faster visitor profiling. More
US-based traffic analysis firm WebSideStory, Inc. has launched Search 4.0, claimed as 'the first site search solution to automatically integrate site search and web site behavioral data'. The product uses patent-pending 'Active Ranking' technology to rank search results for marketers based on a variety of visitor metrics. More
Despite UK consumer debt reaching the £1.1 trillion mark, three quarters (75%) of British borrowers claim to be 'comfortable' with their current level of borrowing. Research was conduced by Ipsos MORI for Experian's Personal Credit Index, a new feature of its online credit monitoring service CreditExpert. More
Online survey software specialist FIRM has launched a new complementary online analysis and insight collaborative platform, Confirmit Rapid Results, for users of its flagship Confirmit product. More
In the US, MRSI (Marketing Research Services Inc.) has launched ProSelect, an online product testing solution offering a faster and cheaper option than traditional methods such as mall intercepts or central location testing. More
In the US, Mediamark Research Inc. (MRI) has announced an experimental research program to assess the gathering of a new kind of readership data. A weekly web-based consumer survey will attempt to gauge how quickly specific issues of magazines accumulate their audiences. More
comScore Europe has announced plans for a Marketing Solutions Group to help European clients improve their online marketing. Piers Stobbs, a native of the UK, will move from the firm's Chicago office to London to head it up. More
Survey Sampling International has appointed Pete Cape, founder of TNS Interactive, to head up a new unit to be known as the Knowledge Department, Internet Sampling. In addition, the company is to open its first Asia Pacific office, in China, and has made two key hires for it. More
In the USA, Invoke Solutions and EMERGE International have teamed up to deliver a new assessment tool to measure the health of an organisation's culture. The product, called CHI LIVE, uses Invoke's real-time research platform and EMERGE's Cultural Health Indicator (CHI) methodology. More
Media owner Frank S. Maggio has set launch dates and ambitious targets for his interactive television company ReacTV. Maggio's erinMedia, a challenger to Nielsen Media Research, will provide advertisers with its own second-by-second TV viewing data, plus web ratings from NY-based 24/7. More
MR sampling solutions provider Centurion Marketing Systems has released a new version of its sampling tool, MARSC. Enhanced features improve respondent targeting and give new panel management options. More
VNU has launched Executive Perspective, an information service for senior executives shaping company strategies in consumer packaged goods (CPG) and retail sectors. The subscription-based service 'combines the company's journalistic and analytical prowess' from its Business Media and Marketing Information (MI) brands. More
Broadband entertainment and comms firm Charter Communications, Inc. has entered an agreement with TNS Media Research, to launch a video audience measurement service in the Los Angeles area. More
MR software company E-Tabs has launched AutoGraph, a package to automate charts and presentations for custom research projects. More
MR provider Focalyst, a joint venture of AARP Services Inc. and The Kantar Group, is conducting 'the most comprehensive survey ever' of the US market among those aged 42 and over. More
US provider Mediamark Research Inc. has announced a survey of media usage to include data on where, when and how consumers engage with a particular medium. Results can be liked to purchase behaviour from the company's larger consumer survey. More
UK-based consultancy Nunwood has announced the addition of two new specialized services, Consulting and Film Production. The Consulting department is headed up by Claire Boorman, while Richard Walker is Head of Film Production. More
UK agency YouGov has announced dramatic growth for the six months to 31 January 2006, with turnover up 192% year-on-year to £3.8m. Organic growth has been rapid in the UK, but the new Dubai-based subsidiary YouGov Middle East has already all but matched UK revenues. More
Millward Brown Optimor, the research group's specialist financial and ROI arm, has announced a new ranking, the BRANDZ(tm) Top 100 Most Powerful Brands study. Combining consumer research with publicly available financial data, the study gives Microsoft the no.1 spot, followed by GE and Coca-Cola. More
TNS Media Korea has launched a sports evaluation service, aiming to provide comprehensive research information for sports rights owners and sponsors. More
OTX (Online Testing eXchange) has launched an ad testing suite, MediaCEP(TM), based around the CEP(TM) Test (Cognitive and Emotive Power), which measures the strength of a consumer's emotional response to an ad. More
TNS Healthcare and CACI have today announced a new generation approach for sales force optimisation. It combines TNS' expertise in sales tracking data with CACI's territory optimisation technology to help pharmaceutical companies plan territories. More
Pulse Group has announced that is has established an online panel of approximately 245,000 members in India. With the rise of Internet use in India, recruitment drives have been carried out to encourage Indian web surfers to actively participate in online surveys. More
Dallas-based Kinesis Survey Technologies has announced the incorporation of new multimedia features into its Web-based survey software offering, and the appointment of Jason Ehler-James, previously of Millward Brown as Senior Account Executive. More
Australian agency Sensory Solutions has relocated to larger new premises at Northmead in the centre of Sydney, following a year of activity building its team, infrastructure and range of methodologies. The latter include new tools for pricing research and the analysis of children as consumers. More
Colmar Brunton is launching an Asia Pacific company with an office in Singapore, reports the AMSRS . Karen Stanton, previously Group Account Director in the company's Sydney office, heads up the new area as Asia Pacific Managing Director. More
Brand specialist D/R Added Value has launched a new approach to brand research, applying principles of neuroscience to marketing. Emotional Brand Connections (EBC) will examine the impact brands have on consumers, and help develop 'more effective, clutter-busting solutions'. More
The UK's Independent Consultants Group (ICG) has relaunched its web site. The new-look site offers an enhanced 'Find A Consultant' feature helping MR buyers and suppliers to locate specialists from among the ICG's 250 plus members. More
Panel and software provider GMI (Global Market Insite, Inc.) has launched a desktop analysis, reporting and publishing tool called Research Analyzer. The tool promises researchers without any scripting knowledge the ability to import very large datasets, generate complex cross-tabs and publish reports with a few clicks. More
US-based technology and telecommunications research company PriMetrica has announced the commercial launch of a new Analytical Service Group. More
US data collection agency Western Wats will formally introduce an online panel service, Opinion Outpost, at next week's annual Advertising Research Foundation's (ARF) conference. More
TNS has today launched a new NPD research offering called InnoSuite - Launch Maximiser, which provides companies with accurate, predicated, sales and volume forecasts on new product concepts before they are launched. More
Media investment manager MindShare and research BPO company Pulse Group are joining forces to launch mPulse, a Pan-Asian online research panel study to provide insights into Asian consumer and media behaviour. More
US firm Monitor Software has released a new version of its data analysis application, MarketSight 5.0. The product promises easy analysis of quant data and 'iterative exploration of data as new questions and hypotheses emerge' – and offers simplified analysis of multiple waves of tracking studies. More
UK-based marketing communications agency Brahm has launched a new division specialising in regeneration and property development marketing, at this week's MIPIM event in Cannes. Brahm's own research division will join other marketing disciplines in feeding insight to the new unit. More
Arbitron has announced that it will begin the rollout of the Portable People Meter (PPM) system as its radio ratings service in the top 50 markets, beginning with Houston in July 2006. More
MR software company FIRM and US-based consultancy The NPD Group have announced a partnership to develop a new panel management and sample selection platform. The move, described by FIRM's CTO as 'sure to change the entire MR industry', reflects researchers' fast-growing use of external panel providers. More
US radio measurement service Nielsen Monitor-Plus has announced a major increase in its spot radio coverage, to almost 60% of all radio advertising spending. The company now monitors radio in the top 39 markets, up from 26 markets last year. More
Experian has this week announced the launch of Mosaic Japan, the company's latest consumer classification solution. The system classifies every Japanese household according to 11 main groups and 50 different socio-economic types. More
UK consultancy ORC International has launched an addition to its suite of web analysis tools. ORC MET is a marketing effectiveness tool which allows online interrogation and cross analysis of sales, marketing and market research data. More
Synovate has announced that it has signed a licensing agreement to market US-based KDPaine & Partners' public relations (PR) measurement software, known as DIY Dashboard, throughout Asia. More
US based technology agency Gartner has launched a new offering. 'Gartner for IT Leaders' aligns a client's specific job-related challenges with the appropriate Gartner analysts and connects clients to IT counterparts who share common business and technology issues. More
High-tech US MR firm In-Stat has launched a new practice, In-Stat Consulting, and appointed a new MD to head it up, Charles Gerlach. More
MR software company FIRM has announced plans to launch Confirmit Kiosk, a new module of Confirmit which it says will 'revolutionize market research activities such as mall interviewing and onsite product testing'. More
UK agency Spring Research has launched a youth division, Tuned In, dedicated to helping clients connect with young consumers, to be run by former planner, Douglas Dunn. The name reflects the division's focus on using music and music terminology to help get access to their audience. More
Software companies E-Tabs and Pulse Train have announced the integration of their leading products, tabs utility the E-Tabs Reader and Web-based survey analysis tool Pulsar(r) Web. The agreement is described as 'opening the door for instant charting and reporting'. More
Zoomerang, part of online agency MarketTools, Inc. has launched a resource center and a suite of services for companies conducting employee surveys. The two are designed to help companies and organizations develop, distribute and manage employee surveys globally. More
Digital imaging specialist Lyra Research has announced a relaunched online advisory service, now called Consumer Imaging Intelligence (CII), providing competitive research tools for clients in the digital camera, camera phone, photo-printing and online photo-service industries. More
Moscow-based information consulting company Direct INFO has launched a Sector and Brand Monitoring System (SBMS) for Russian import and export products. More
Synovate has formed a new speciality practice, Synovate Loyalty, combining its own customer satisfaction research expertise with that of the specialist agency Symmetrics Marketing Corporation, which it acquired in March 2004. More
TargetN Research LLC has launched a 'Notification Tool' (TNT(TM)) which it claims will be 'of special interest to market research firms as an alternative distribution channel to reach their survey panels'. The company says spam filters and ISP restrictions on bulk emails make email 'increasingly dysfunctional' as a means of reaching survey panels. More
UK research and TV production company Vox Pops International is to broadcast a series of three research video programmes on television, in association with Information TV Ltd. The programmes, aimed at bringing video MR to a wider audience, include interviews about finance with Over 50s and Young Professionals. More
Information giant Reuters has announced an agreement with MasterCard Advisors LLC, part of MasterCard International, to provide clients with snapshots of US economic retail sales performance and trends. The service, known as SpendingPulse(TM) will provide both national and regional estimates. More
US firm HCD Research has formed a new division, HCD PAR (Public Affairs Research), to conduct web-based broadcast, print and direct mail advertising and communications research for public interest groups and political parties. HCD is a polling specialist based in Flemington, NJ. More
London-based agency SPA has launched a new qualitative research approach called Lifestyle Tours, aimed at giving clients a broader understanding of a range of lifestyle issues for a given target audience. The service is offered on a syndicated basis. More
GfK Australia has announced an expansion of its IT tracking services during the first half of 2006, including three new product categories and plans to track IT retail activities in New Zealand, starting in March 2006. More
US market analysis and modeling firm DataMind has announced the inaugural release of its Expected Value Analysis(TM) (EVA) product suite, which it says will give 'any company' the ability to accurately forecast sales. More
The Harris Interactive Marine and Personal Watercraft Research Practice is introducing Waypoint, a series of quarterly studies based on the views of its online Marine Insights Panel. The study is designed to provide insight into boat owners' opinions, and track their brand awareness and purchase intent. More
Nexidia, a US provider of media search and speech analytics software, is partnering with ActiveGroup, which provides videostreaming for MR, to provide an easy way to search qualitative research results. The new offering - ActiveSearch - lets clients search video footage of focus groups and interviews for key words or phrases. More
US-based Venture2 is offering marketers the opportunity to attend parties at the homes of wealthy Florida families - all in the name of research. The parties, part of the Exclusive Luxury Market Study, are designed to provide a glimpse into the lives, opinions and desires of luxury consumers. More
Ipsos Insight in the US has launched a new quantitative research tool for the telecoms market. The tool, Ipsos ConStruct, is designed to bridge the gap between qualitative research and the concept testing stage to ensure that the right concepts are tested. More
Greenfield Online and its European subsidiary, Ciao, have established native-language MR panels in Japan, South Korea and China. The news follows Friday's announcement of disappointing financial results for Greenfield, particularly in North America. More
TGI, BMRB's continuous survey of the UK population, is introducing 'word of mouth' questions to help marketers make the most of viral marketing, by enabling them to target and understand the most influential and knowledgeable consumers. More
Survey Sampling International (SSI) is introducing Australia Random Digit (RDD) telephone samples to provide Australian researchers with easy access to a comprehensive telephone sampling frame. The samples are designed to provide fewer diallings and faster survey completion. More
London-based online survey provider Demographix Ltd has joined forces with Telmar, a supplier of media information services and software, to offer Telmar-Demographix - an online survey tool for media companies. More
Knowledge process outsourcing (KPO) firm exëvo, has invested more than $0.5m in new MR tools and technologies for its Delhi-based research facility. The investment covers analysis and data processing tools; in-house survey designing and programming solutions with multi-lingual capabilities; and a project management tool. More
UK-based online fieldwork firm Research Now has screened its existing 800,000 panel members to form specialist business-to-business sub-panels, comprising 75,000 business professionals across the UK, Germany, France, Spain and Italy. More
US high-tech MR firm In-Stat is launching three new research delivery methods: In-Stat In-Sights, In-Stat In-Dustry Updates, and In-Stat In-Stant Analysis. The methods are designed to provide more timely, actionable updates to complement the company's existing analysis and forecasts. More
US-based Nielsen Entertainment and cable firm Comcast are to collaborate on a trial of Nielsen's new On Demand measurement tool. The tool will measure the use of video-on-demand services, provide details of viewing trends, and analyse the impact of Comcast's own ON DEMAND service. More
MR software provider Pulse Train has launched Data Central, a PC-based data-processing tool, designed to improve the reliability and repeatability of DP operations. The company has also announced the integration of its web-based analysis tool Pulsar Web with Rosetta Studio's reporting software. More
Business Objects, a provider of business intelligence (BI) software, has launched Trade Promotion Effectiveness Analytics, a new tool to help consumer packaged goods (CPG) companies measure the impact of trade promotions. It has also released an updated version of its BusinessObjects XI application. More
UK online MR specialist eDigitalResearch has launched a survey translation feature for its online survey tools. Surveys can now be programmed in one language (usually English), and professionally translated into multiple languages, before returning the results to the home language. More
Decima Research in Canada is working with web publisher the 50Plus Group to conduct research into consumers aged 50+. Meanwhile, the UK's Age Concern Research Services has joined forces with magazine publishers and media agencies to launch quarterly surveys of the 50+ market. More
The Market Research Society of India (MRSI), which recently opened a new chapter in Bangalore, is planning to introduce a new system of consumer classification to reflect the country's changing consumer landscape. More
Harris Interactive achieved revenue of $54.8m in the last quarter of 2005 - ahead of its expectations, despite a fall in European revenue. The company has also announced that it now has exclusive European ownership rights to the Harris name. TNS previously held rights to the name and trademarks in Europe. More
US firm Global Market Insite (GMI) has expanded its Hispanic online panel through a partnership with search marketing firm the iHispanic Marketing Group. The company plans further panel expansion, building on iHispanic's web presence among the US Hispanic population and its network of affiliates in Latin America. More
UK sponsorship and sports research agency Sports Marketing Surveys has published a new series of sports reports, providing data, information and insights into seven key sports - cricket, football, golf, horse racing, rugby, sailing and tennis. More
US-based WebSurveyor has released an updated version of its online survey tool. The new release allows users to feed survey information directly into their companies' own applications. It also includes new reporting and list-management features. More
US Call measurement and monitoring firm Who's Calling has completed its acquisition of ClickPath, a provider of online and offline analytics. The companies have jointly developed the ClickPath tool, which measures the effectiveness of online campaigns in achieving offline purchases. More
US online behaviour analyst comScore Networks is partnering with marketing company Catalina Health Resource to offer a new research solution for pharmaceutical companies. The new tool, Behavior Activated Research (BAR Rx), is designed to help marketers access consumers who take particular drugs. More
US marketing information company Claritas has launched PRIZM NE Restaurant Audit Profiles, an information product that combines the company's PRIZM segmentation system with an industry-specific survey to identify which segments are most likely to eat at certain types and brands of restaurants. More
Nielsen's Local People Meter (LPM) audience measurement system, closely scrutinised since claims last year that it under-represented people of color, actually counts a higher proportion of African-American viewers than traditional diary systems, according to the company's latest stats from trials in Dallas and Detroit. More
UK agency Ipsos MORI has launched a new research technique, Line Evolution, to help manufacturers optimise their brand portfolios. The technique aims to predict the performance of new and existing lines, adding consumer insight to traditional measures of the total unduplicated reach and frequency (TURF) of products. More
US agencies Information Resources, Inc (IRI) and Acxiom have launched a new consumer segmentation and targeted marketing suite, combining information from IRI's household panel with Acxiom's InfoBase data and Personicx consumer segmentation solution. The new tool aims to target specific consumers who are likely to buy particular product categories. More
US online specialist Global Market Insite (GMI) has introduced a new survey site to provide research capabilities for the real estate industry. The site uses the company's InstantSurvey tool to allow agents to measure buyer and seller satisfaction and to identify trends in the market. More
UK online research specialist Virtual Surveys has introduced VirtualTURF, a new product designed to help clients maximise the potential of their product range. It uses the power of the Internet to enhance the classic Total Unduplicated Reach and Frequency (TURF) technique. More
A new healthcare division at US mystery shopping specialist Corporate Research International is launching a program to evaluate the brand recommendations made by retail pharmacists about over-the-counter (OTC) drugs. More
MR software company FIRM is launching a Contact Center Quality Application to allow contact centres to automatically measure the quality of customer experience and to act on customer dissatisfaction. The new application builds on FIRM's survey reporting software, Confirmit. More
UK-based online fieldwork specialist Research Now is due to launch its first German office in Hamburg on 1st February, and has appointed Oliver Wölfel as its Client Development Manager. The office will provide access to the company's German online panel of 118,000 consumers, built up over the last year. More
Project Apollo, the US trial of Arbitron's Portable People Meter media measurement tool together with ACNielsen's Homescan technology, is now up and running with 5,000 households participating. The project is using technology to collect details of consumers' multi-media exposure and resulting shopping behaviour. More
Nielsen Entertainment is partnering with MovieTickets.com to launch the Movie Advisory Board (MAB), a panel of 750,000 keen US moviegoers. The companies plan to track panellists' online behaviour as well as seeking their views on why they chose a movie and whether they liked it. More
GfK Turkey has launched the country's first specialist online medical panel. The panel offers access to the opinions of 3,650 healthcare professionals working in a variety of specialisms. More
MR software firm SPSS has enhanced its data-mining product Clementine. The new version, Clementine 10, simplifies predictive modelling, and can incorporate data from the company's Dimensions survey products. More
TNSSport is planning to measure the impact of World Cup sponsorship on the sales of sponsors' brands. The new service will use TNS Superpanels across Europe, Asia and the Americas to conduct continuous measurement during the World Cup. More
US healthcare MR company MedPanel has added a new area to its Profiles in Oncology series. The new study - focusing on the increasingly common disease of non-Hodgkin's lymphoma - will evaluate clinical and market opportunities for treatments, based on research among US and European medical professionals. More
Greenfield Online, through its subsidiary Ciao, has launched new online panels in Europe, Latin America and Australia, offering access to 200,000 new panellists. The launch follows news last month that Greenfield Online was cutting 39 jobs in a bid to save $7m a year after disappointing financial results. More
London-based research agency Tpoll Market Intelligence has launched a new division - Tpoll Direct - to focus on online fieldwork and reporting. The division will manage the whole data preparation and collection process from questionnaire design to sampling, project management and reporting. More
Researchers and journalists now have access to an online English-language database of policy-oriented opinion surveys conducted by news and research agencies in Japan, Korea and China. The database is compiled by the Maureen and Mike Mansfield Foundation, which aims to promote understanding and co-operation between Asia and the US. More
Knowledge Networks/SRI (KN/SRI) is launching Yellow Pages Market Reporter (YPMR) - a syndicated measurement service designed to collect usage data across 161 directory distribution areas. The company conducted about 75,000 in-depth consumer interviews to produce the latest findings. More
Information management companies EMC and Acxiom are joining forces to develop and market a grid-based information infrastructure product. Additionally, EMC has acquired Acxiom's information grid software for $30m. Acxiom will continue to have access to the software and further developments. More
Arbitron and VNU have added the key name of Unilever United States to the list of subscribers to their 'Project Apollo' pilot panel, which was considered in the balance by some commentators but should now be back on track. The panel is a single-source, national research service based on the Arbitron PPM and ACNielsen's HomeScan. More
The NPD Group has announced it will launch a regional sales information service for the consumer electronics market, starting this summer. Clients will have access to information on what is selling, where and at what price for more than 50 DMAs and 9 Census regions, based on information from 70 retail partners representing over 15,000 US stores. More
The UK's Market Research Society (MRS) has announced the signing of the seventieth member for its Company Partner Service. The scheme is a variation on corporate membership for an association which previously allowed only individual members, and is likely to have underscored the forthcoming merger with the BMRA. More
US-based media analyst Paul Kagan has launched PK Worldmedia, a research and consulting firm covering digital entertainment and communications technologies. PKWM will publish a weekly report covering news, trends and strategies for digital media companies, and will offer consulting and valuation services. More
US online research firm Knowledge Networks has partnered with interactive publisher morefocus to launch KnowledgeCommunities - a new service offering ongoing marketing feedback from consumers in niche groups such as ailment sufferers, home improvement buffs, and wine enthusiasts. More
PharMetrics, a unit of IMS Health, has launched a new Cost of Care market intelligence module to measure and assess the value of pharmaceutical products. The service, which incorporates insights from patients, is designed to help pharma marketers create more value-oriented messages. More
WPP companies the Henley Centre India and IMRB International have launched a new consumer tracking service known as Wallet Monitor, to map spending by Indian households. Initial results show the emergence of an 'individualistic, indulgent, happy and confident Indian consumer who enjoys spending money on personal grooming and entertainment'. More
US-based Marketing Management Analytics (MMA) has joined forces with Yahoo! to evaluate the offline sales impact of online marketing programs. The assessment, based on an existing MMA model, builds in Yahoo! data about users' exposure to online graphic and search advertising. More
US-based Clear Channel Radio has picked seven finalists to provide a new 'state-of-the-art' radio audience measurement system. Details of one of the chosen proposals - a joint submission from Ipsos and The Media Audit - was released by the companies yesterday. More
Online specialist MarketTools has introduced a new service - Hispanic Reach - designed to understand the opinions and purchasing behaviour of the US Hispanic population, which has an estimated buying power of $600bn. The service will use a 100,000-strong online panel, together with offline respondents to ensure a representative sample. More
UK agency Holden Pearmain Research is launching its first US office in New York, to specialise in pharmaceutical research. The company, which was this month placed 48th in the Sunday Times Fast Track 100 list, has also recently launched a qualitative division and opened a third UK office. More
UK-based online fieldwork specialist Research Now has launched a new Spanish client service team to offer domestic and international clients access to the 110,000 members of its Spanish consumer panel. The news follows last week's announcement that Lightspeed Research is introducing a Spanish online panel. More
Australian TV ratings company OzTAM has awarded its new Gold Standard accreditation to six suppliers of TV audience measurement software packages. The organisation is also set to provide data users with details of viewers' education background, to help them better analyse TV ratings. More
TNS Media Intelligence (TNS MI) has announced plans to track advertising occurrences for local cable TV in San Francisco and Boston. The new services, due to be launched in March 2006, claim to be the first to provide media companies and advertisers with detailed information on local TV ads. More
The Kantar Group and US over-50s advocacy organisation AARP have announced details of their new joint research venture, dedicated to understanding older consumers. The new organisation, called Focalyst and led by marketing industry veteran Mike Irwin, will conduct an annual lifestyle survey of 35,000 consumers. More
Online MR agency Lightspeed Research has launched a consumer panel in Spain, currently providing access to 50,000 members. The company already has proprietary panels in the US, UK, France, Germany, Italy, the Netherlands and Australia. More
ACNielsen U.S. has this week announced the completion of the major program to expand its Homescan(R) consumer panel. In two years, the panel's size has more than doubled to 125,000 households providing insights and information for the CPG industry. More
Cambiar, the change management consulting company founded in 2004 by leading US researchers Simon Chadwick and Jay Wilson, is adding a Human Resources Consulting Practice, to be headed by Lock Collins. The firm says other 'specialty practices' will be added over the next few months. More
US healthcare specialist G&S Research has launched a new business unit - G&S Xchange - to provide access to key opinion leaders (KOLs) in the biopharmaceutical industry. The new unit will use medical meetings, rather than traditional MR methods, to get insights from influential yet hard-to-reach professionals. More
US MR agency Kline & Company has launched interactive forecasting models to help clients anticipate and plan for changes in the pharma industry. The FutureView models aim to forecast the likelihood and impact of prescription-only drugs being granted over-the-counter (OTC) status. More
US Online word of mouth specialist BuzzMetrics has launched a syndicated service to tap into the pool of TV discussions occurring on blogs and message boards on the Internet. The new TV*BuzzMetrics ratings are designed to provide ongoing qualitative insights into what drives viewer engagement. More
Nielsen Media Research has created an Asian-Pacific American Advisory Council to advise the company on the best ways to reach Asian Pacific Americans (APAs), and to measure their TV viewing habits. More
Arbitron and VNU have announced good progress with Project Apollo, which aims to co-ordinate their collection of multimedia exposure and purchase information. Over the past few weeks more advertisers have signed up, and the steering committee will meet for the second time in January to set the direction for next year's project pilot. More
Ciao, the European subsidiary of online survey specialist Greenfield Online, has launched a new comparison shopping portal in the Netherlands. As well as comparing prices and offering consumer product reviews, the portal encourages visitors to take part in surveys. More
US automotive research specialist J.D. Power and Associates is launching a study to examine the Internet use of new vehicle buyers. The Online Media Study aims to examine the potential of web sites to reach such buyers, and to help automotive companies make better online advertising decisions. More
Synovate has launched its Media Atlas local media survey in Malaysia. The first results concentrate on the urban population, while subsequent phases will cover the whole of the country. Media Atlas was launched in Thailand in May. More
US forecasting specialist BASES has launched Marketing Plan Analyzer - a service designed to predict the level of marketing support required for a new product to be successful. The service draws on a database of more than 75,000 new-product marketing plans from 60 countries across 200 categories. More
The NPD Group has launched Market Insights, a service that combines industry analysis of consumer electronics markets with point-of-sale (POS) data, consumer panel information, and a new forecasting methodology. The first of the Market Insights reports will cover digital still cameras. More
As search engine competition reaches China, US-based Keynote Systems is launching a study of users' experience of the country's leading search engines: Alibaba/Yahoo!, Baidu, Google China and Sohu/Sogou. The study will take the same form as Keynote's annual North American search studies. More
The UK's ORC International is due to deliver the first results from its new syndicated study - ORC Protection Track. The rolling six-month study is designed to assess what drives financial advisers' satisfaction with protection products and suppliers. More
Mediamark Research Inc (MRI) has released data from its first ever survey of American children aged six to 11. Most of the kids surveyed use the Internet at least once a month and most have a TV in their room - but only 4% use MP3 players. More
Millward Brown has introduced Optimor, its global brand consulting practice, to Asia Pacific, with new Director Yixin Zhang at the helm. The practice specialises in brand valuation and analytics, marketing investment planning and ROI measurement. More
Australia's Roy Morgan Research has launched a new survey to measure what the country's top 1% is reading. Results from these high-earning senior executives and directors show high levels of newspaper readership, even among heavy web users. More
Survey software provider QuestionPro is launching a free online survey tool, designed for small businesses and bloggers. Called MicroPoll, the tool allows anyone with a web site to poll readers with simple multi-choice questions and display the results. More
Larry Gerbrandt, former COO and Senior Analyst at Kagan Media, has joined Nielsen Entertainment in the US as Senior VP and Senior Corporate Analyst, reporting to CEO Andy Wing. He will work on strategic analyses of the entertainment industry, including the company's new 'Benchmarking the Digital Household' report. More
Nielsen//NetRatings is introducing AdRelevance - its online ad measurement tool - to Australia. The service, already available in the US and Europe, will now track 250 Australian web sites and 4,000 URLs to gather information about who is advertising, where and how, and how much they are spending. More
Nielsen Media Research is stepping up its evaluation of the use of Portable People Meters (PPMs) for TV audience measurement - a joint venture with Arbitron. Meanwhile, Arbitron has been meeting with radio industry executives to discuss electronic audience measurement, and has appointed a technology expert to its Board. More
US online survey specialist Greenfield Online has introduced an automatic online ordering system - GoQuote. It allows clients to price and order survey samples and programming via the Internet. This is one of the first initiatives introduced under new 'troubleshooter' CEO and President Al Angrisani, who took over in September. More
IMS Health is launching a new range of tools for pharmaceutical marketers. The products - known as IMS Promo.360 - make use of industry benchmarks to measure promotion effectiveness and brand perception. More
The US-based Yankee Group has introduced a five-year projection and analysis of the business and consumer wireless markets. The Global Wireless/Mobile Premium Forecast provides data for unique users in 23 nations across North America, Latin America, EMEA and Asia Pacific, using data from the Group's Mobile User and Video-Capable Device Surveys. More
Millward Brown has launched D&A (Demand and Activation), a new framework to help marketers understand 'the complexities of the consumer journey to purchase'. D&A quantifies the contribution of factors which create demand for categories and brands, as well as those responsible for final choice. More
Publishing and advertising specialist Mediamark Research Inc. (MRI) has announced a joint venture with podcasting service company Podtrac to provide audience data for the new medium. The partnership promises podcast media buyers 'the same demographic research that advertisers have in traditional media'. More
Indian MR outsourcing company Ugam Solutions has opened a 2nd operations centre in Mumbai, increasing its capacity from 425 to more than 1,000 staff. The company has launched a CATI service and announced its entry into the high-growth arena of marketing analytics. More
ACNielsen U.S. has introduced what it describes as 'the first-ever census-based reporting on the status of in-store displays' for the CPG industry. Promotion Tracker reports across multiple categories at five leading grocery retailers representing 40% of US chain supermarket volume. More
IBM has announced a new software solution to help businesses track and analyse their coverage in the rapidly developing sphere of Consumer Generated Media (CGM), which includes blogs and news groups. The Public Image Monitoring Solution was developed in collaboration with Nstein Technologies and Factiva. More
UK-based media group JCDecaux this week announced the launch of a new ad planning and research division aiming 'to transform strategic planning within out-of-home'. Craig Wills, formerly Strategic Planning Director at MPG, joins to head up the new division. More
US company KnowledgeBase Marketing has introduced a new segmentation system reflecting the growth of specialist marketing for the older consumer. AmeriLINK® Senior Clusters focuses on those aged over sixty-four and a half, and includes groups such as 'Strapped Seniors', 'Rich Retirees' and 'Blooming in the Burbs'. More
US-based WebSideStory has launched a new e-commerce benchmarking service, offering clients free access to data based on the performance of hundreds of online retailers. Companies will be able to compare their own key performance indicators against industry and category averages. More
European online research agency MetrixLab has launched a new quantitative online advertising pre-test product. The tool is designed to assess the impact on a brand, rather than simply measuring the number of views or clicks. More
US market analysts CENTRIS and Media Business Corp (MBC) have formed a joint venture - C+MBC - to provide tracking services to identify demand for broadband, media and entertainment services. The service aims to provide detailed information for local markets. More
For the first time, Nielsen Media Research is to provide direct access to its database of minute-by-minute TV ratings. Clients will be able to access and analyse full information from Nielsen's National People Meter sample via an electronic file, to be updated each week. More
European online fieldwork specialist Research Now has launched Irish Opinions - an online panel for the Republic of Ireland. The company has already recruited 20,000 panel members for what it claims is the first research-only panel in the Republic. More
US high-tech specialist Current Analysis has launched a new service - Asia Pacific Solutions - to provide telecoms research and market intelligence in Asia. The service will initially cover China, Japan, India, and Singapore, and additional countries will be added in the coming months. More
The UK's CreationVideo is producing a DVD resource for BBC World, based on qualitative research with viewers from across the globe. The DVD, which includes video footage of depth interviews with viewers, will be used to introduce staff and advertisers to BBC World and its audience. More
Flat panel display research specialist DisplaySearch is launching ten new regular reports on various aspects of the TV and PC flat panel display supply chain. The company, which has employees in both the US and Asia, was recently taken over by retail research provider the NPD Group. More
US-based customer identity management specialist Purisma has launched Customer Registry, a tool designed to provide organisations with in-depth, accurate pictures of their consumers based on data gathered from across the business and from external sources. More
US-based WebTrends is partnering with web software specialist Hot Banana, to streamline the process of analysing and optimising Internet content. The new tool combines WebTrends' analysis software with Hot Banana's content management suite to help users improve content in response to analysis. More
The UK's Sports Marketing Surveys (SMS) is conducting research for the European Athletic Association (EAA) via its global sports fan panel. The company has also announced the award of a market research grant to the CamToo project, which aims to build a river link between Cambridge city centre and Science Park. More
A thousand members of the UK public took part in 100 facilitated group discussions about the future of health and social care at the National Citizens' Summit in Birmingham on Saturday. Opinion Leader Research ran the unprecedented MR exercise as part of the Department of Health's 'Your Health, Your Care, Your Say' public consultation. More
Ipsos UK is taking inspiration from reality TV with the launch of its new conflict-based qualitative approach. The process - known as Krisis (from the Greek word for the moment of truth) - encourages disagreements among group participants, in an attempt to encourage greater honesty and disclosure. More
US online specialist GMI has launched new panels of physicians, nurses and chronically ill patients. It has also entered an agreement with Sawtooth Software to sell Sawtooth products in Asia and South America, and to share its online panel with Sawtooth. GMI has also made four new Director-level appointments. More
US Hispanic research group ¡Hola! ResearchPAYS, co-founded by MR firm Alternative Technology Corporation (ATC), is planning to build the largest Hispanic panel in the US through an alliance with non-profit group the League of United Latin American Citizens (LULAC). More
The US Pharmaceutical Institute has launched its own Research Center, offering custom research services to the industry. Meanwhile, IMS Health predicts that the international pharma market will grow by 6 to 7% in 2006, driven by above-average US growth and double-digit increases in China and Eastern Europe. More
US online survey specialist QuestionPro is to provide free software for registered non-profit organizations. The non-profit waiver program will give organizations access to a complete set of tools for conducting online surveys - worth $499 - for up to a year. More
US research firm McPheters & Company has worked with magazine publishers to develop readership.com, an audience measurement tool for magazines. The product is designed to provide 'near real-time' data about print audiences in a way that is comparable with measurement systems for other media. More
European MR software firm Nebu has released a new version of Dub Knowledge - its panel management and sampling tool. The latest edition allows for easier exclusion of respondents from future surveys, and offers several new features. More
UK online polling firm YouGov is using its Internet panel to compile BrandIndex, an evaluation of more than 11,000 consumer brands. Initial findings, based on 30,000 interviews, put Tesco as UK consumers' leading brand, while McDonalds and Sunny Delight are both in the bottom ten. More
Frank Maggio, CEO of Erin Media, is poised to announce details of a new ratings service - VAST Ratings - designed to compete with Nielsen's audience measurement system. Earlier this year, Erin filed an antitrust lawsuit against Nielsen Media Research in a bid to break up its ratings monopoly. More
US survey provider Itracks has released a new web-based reporting system for all its surveys, whether conducted on or offline. Also announcing new products this week are Nunwood, with a new application to facilitate business information sharing, and IRI, which launched a new retail space planning tool. More
Australian MR firm Colmar Brunton has signed an agreement with Perception Research Services (PRS) in the US, allowing it to use PRS eye-tracking technology with clients across Australia. The technology observes the eye's movement as it scans ads or web sites - objectively measuring what is truly 'eye-catching'. More
Millward Brown and Dynamic Logic - the online research company it acquired earlier this year - are launching a new online copy testing tool, called DigitalLink. The jointly developed product is designed to evaluate the effectiveness of online ads before they are launched. More
Synovate Healthcare has announced the launch of a French office, headed up by Clarissa Del Pup and based in the main Synovate office in Paris. Del Pup was previously Director of the MS and Hepatitis Global Therapy Monitors in the company's London office. More
US market analysis firm Market Bearing has launched the Marketing Momentum Index - a quarterly report that measures and compares the marketing performance of technology companies across different sectors. The Index is designed to complement financial performance measures in aiding investment and management decisions. More
MrWeb formally launches its US career clinic today. Two of the States' specialist MR recruiters, Karen Morgan of Morgan Search and Phil Reeve of Reeve & Associates, are available to answer readers' questions about careers in marketing research, and answers to ten commonly asked questions are already online. More
UK-based agency Holden Pearmain Research has launched a new Qualitative Division, headed by new Director Amanda Simpson. Over the last year, qualitative research has grown to account for 20% of the company's turnover. More
Media measurement specialist Cymfony has launched Orchestra, a market intelligence dashboard application that integrates data from mainstream media (MSM) and consumer-generated media (CGM) including blogs. Meanwhile Intelliseek has entered into an agreement to provide AOL with daily blog data and trend analysis from its BlogPulse search engine. More
The newly created Synovate Motoresearch division in Australia is to launch Synovate24, an automated customer loyalty tool for car dealers. The service uses technology to monitor customer feedback the day after a transaction, and provides dealers with an immediate analysis of customer satisfaction. More
Chicago-based agency Pipal Research has introduced PipalAnswers - a new online custom research service designed to offer fast, low-cost access to business research. The service gives access to a team of professionals who search for and collect relevant data from subscription and industry databases and the Internet. More
GfK has opened an Academy, based in Nürnberg, Germany, to provide training and development to managers in marketing, market research and corporate planning. The training programme comprises eight modules, which can be taken on their own, or as part of a two-year certificated course. More
Nielsen//NetRatings has launched its Internet audience measurement tool Market Intelligence in South East Asia. MSN in Singapore is currently publishing visitor data as compiled by Market Intelligence, and several Hong Kong publishers have also committed to using the service. More
US research and consulting firm the Yankee Group has launched a Municipal Broadband Technologies & Services division, to provide vendors with market information. The company believes this market is set to grow, and predicts an investment of $500m in wireless broadband networks for communities in the US. More
US-based pharmaceutical data provider ImpactRx has formed a new unit to focus on the fast growing $20bn US oncology market. The new unit has launched ONCLink, a range of services to measure the effects of pharmaceutical promotion and education, and track physician behaviour and treatment decisions. More
Indochina Research Ltd (IRL), a research agency with offices in Vietnam, Cambodia and Laos, is celebrating its tenth anniversary by launching i-track - the region's first ever consumer and small business confidence index. More
UK-based RPCushing has forged a partnership with fellow MR recruitment consultancy Market Search in Australia to help clients looking for overseas opportunities. The companies will advertise each other's vacancies, and will provide candidates with information to facilitate relocation. More
A new service developed jointly by New York-based online customer satisfaction specialist iPerceptions and software solutions provider Repindex will provide 'quantifiable insights' based on analysis of free-form feedback from web site visitors. Land Rover and Reebok are among the first clients. More
Bernhard Witt, a former employee of SPSS, has launched his own consultancy - 2x4 Market Research Consulting - based in Mattenheim Germany. The company will specialise primarily in the SPSS Dimensions range of products, offering various training and consultancy services. More
Ipsos Interactive Services Europe (IIS Europe) has announced the expansion of its European Online Panel to five Eastern European countries: Hungary, Poland, Romania, Russia and the Czech Republic. More
Business intelligence specialist Business Objects has launched a new intuitive query system, Intelligent Question, aimed at giving non-technical end-users the ability to mine databases using a structured questioning environment. More
Ad and brand research specialist Ipsos ASI Canada has launched Ad*Graph Express, a new quick-turnaround tool to help companies measure the impact of an ad or campaign, without the cost of continuous tracking. More
UK agency BMRB has announced the results of the first ever national survey of adults with learning difficulties. The survey involved innovative techniques to maximise involvement and response rates. BMRB has also announced a new contract to study understanding of medical information. More
US marketing information company Claritas has introduced a new product, PRIZM TV Profiles, that combines data from its PRIZM NE lifestyle segmentation system with TV viewing information from Nielsen Media Research's People Meter service. The launch follows Nielsen's announcement that US TV viewing is higher than ever before. More
TNS has worked with academics to develop a panel of 'intuitive and analytic' thinkers, to provide creative input into new product development research. Creative Minds is the second sub-panel of the company's '6thdimension' access panel, following the Sports sub-panel launched last month. More
US-based IT publisher TechTarget has launched 'TargetROI: Brand' - an online program that measures the effects of online ads on brand awareness. The measurements are based on surveys conducted in collaboration with MR firm Dynamic Logic, which also provides benchmark data for comparison. More
Three recent studies from Intelliseek, MarketingExperiments and IRI throw new light on the effects of PR, word-of-mouth and merchandising on consumers. Meanwhile media measurement firm CARMA International has launched a service to track the effects of PR and media relations. More
US agency the NPD Group is expanding its wireless practice to include more in-depth information and analysis, and an increased breadth of consumer data. The aim is comprehensive coverage of the wireless market, including mobile devices, multimedia content, and voice and data services. More
Harris Interactive Service Bureau (HISB) is making its new SynTrack Online service available to MR firms across the US. The service, which makes use of the HI global online panel, is designed to facilitate the migration of traditional syndicated and tracking studies to the Internet, while preserving historical data and analysis of trends. More
Online survey provider QuestionPro has added a 'Market Research Toolset' to its data collection and analytics services. The tools offer online panel management features, conjoint and TURF analysis, and real-time notification of satisfaction scores. Meanwhile, Creative Research Systems has launched a PDA Module for its survey software package. More
The Asian MR market is growing by 10 to 11% a year and is 'the hottest market worldwide for the market research industry', according to Tony Cowling, Chairman of TNS. Cowling today announced the company's rollout of its 6thdimension access panel to China and Japan. More
ACNielsen is to provide its 750-strong MR field force in India with handheld terminals for data collection, representing an investment of INR 100 million ($2.5m). The company hopes the time saved collecting and processing data will speed up the delivery of market information from sixteen days to nine. More
US-based Invoke Solutions, a provider of interactive research technologies, has launched Invoke On Demand - a research platform designed to provided 'instant' business insights through live moderated Internet sessions allowing 300 or more participants. More
Synovate has announced the launch of a new Motoresearch division in Australia, with Peter Riley as Director. Meanwhile, Global Insight Inc's Automotive Group is opening offices in Tokyo and Shanghai to expand its business across Asia. More
The US Marketing Research Association has established an exam development committee for its Professional Researcher Certification (PRC). The committee will help to construct the first PRC exam, due to be administered in 2007, which will be one of several routes to certification for MR professionals. More
US-based SRC has launched a UK version of its DemographicsNow business intelligence web site - the first of several planned international launches. The site uses a consumer and market profiling tool, providing companies with online life-stage profiles and other demographic information for any selected area in the UK. More
African market information agency the Steadman Group has been appointed to provide audience measurement for radio, TV and print in Kenya. The TV and radio research will be conducted using the Arbitron Portable People Meter (PPM) system licensed by TNS. More
IMS Health has established a global partnership with business intelligence software and services company SAS, to develop leading-edge market intelligence solutions for the pharma and healthcare industry. The first result, IMS Sales Force Effectiveness Precision Suite, is launched this week. More
TNS Healthcare has announced the creation of a Specialty Healthcare Group in North America, backed up by four senior appointments. In line with other recent group restructures, TNS says the move should help 'meet the unique needs of emerging submarkets as the healthcare industry evolves'. More
Conference season in the MR world is also product launch season. With ESOMAR Congress next week, and other major events imminent, new or expanded services announced in the last few days include the NPD Group's 'Technology Track', Synovate ViewsNet for Western Europe and a new version of FIRM's ConfirmIt software. More
GfK Turkey has announced a new access panel of almost 4.2 million members, providing samples for online research in the country. The panel members represent a high proportion of the c.11 million people online in Turkey (population 72m and Internet penetration around 15%). More
imap Research, syndicated study specialist within healthcare and pharma agency The Ziment Group, has launched onTRAK, a single-source solution developed for market researchers to measure brand performance across many constituents and geographies. Elsewhere at Ziment, Michael Fronstin joins as VP Sales at CHS. More
Online fieldwork and panel specialist Research Now has announced the launch of an Australian online panel with access to 60,000 household members. The panel will be managed locally from new Research Now offices in Sydney and Brisbane, headed up by Australian Jason Buchanan. More
Harris Interactive has introduced a new regular study, AUTOTECHCAST Europe, to measure Western European consumer demand and acceptance of 62 advanced automotive technologies. The study, to take place online next month, was launched at the 2005 Frankfurt International Motor Show (IAA) this week. More
Australian online agency i-Link Research Solutions will for the first time offer an online participant research panel for MR and social research, via an alliance with Qualified Opinions Research Panel. More
US agency Simmons is to apply parent company Experian's 'TrueTouch' classification system to the results of its Spring 2005 National Consumer Study. The tool is designed to provide a clear picture of the best audience, message, channel and timing for marketing campaigns. More
European online panel specialist Ciao is launching an Internet omnibus service for the UK, Germany and France. The survey will run bi-monthly, using Ciao's existing panel, and will complement the existing US omnibus services provided by Ciao's parent company Greenfield Online. More
Nielsen//NetRatings has developed a new method of measuring Internet audiences, integrating data from the two most commonly used approaches: data from consumer panels and site-centric measurement technology. Different methods can produce very different statistics, as seen in the latest search engine usage data from competitors Hitwise and comScore. More
US-based MR outsourcing firm exëvo has created a new 35,000 square foot research facility in New Delhi, India, expected to house 1,000 research professionals by the end of next year. More
US online panel provider Greenfield Online, which operates as Ciao in Europe, has launched a new teen panel service, making use of a team dedicated to communicating with teenagers, and surveys tailored to encourage response. Initial results reveal teens' thoughts about returning to school. More
Two international products have made their French debuts. MR and information giant Experian has launched its consumer classification system, Mosaic, in the country, categorising consumers into 14 social groups and 52 types; and movie tracker Online Testing eXchange (OTX) is another recent arrival. More
US newspaper ad placement specialist Mediaspace Solutions (MSS) is to make its supply, pricing and contact data about US newspapers available to subscribers of online media planning tool PrecisionTrak, allowing cross-media campaign planning. More
ACNielsen is joining forces with DemandTec, a provider of Consumer Demand Management (CDM) software, to deliver 'consumer-centric merchandising solutions' for retailers. These include software and other services designed to give pricing and promotion insights, and to help generate merchandising plans. More
UK-based online research agency Virtual Surveys has launched a new Marketing Sciences division to provide advanced analytics together with web-based research. The division will be led by Ray Poynter, one of Virtual Surveys' Directors and leader of the Future Place research consultancy. More
US magazine audience specialist Mediamark Research Inc, (MRI) and Zinio Systems, a provider of digital publishing and marketing services, are to collaborate on a five-year project aimed at understanding the value of digital magazine audiences. More
Search-sponsored links to web sites comprised 34% of online ad impressions, according to Nielsen//NetRatings' new Sponsored Search Link survey, based on data for August. The new service incorporates search advertising insight into AdRelevance, the company's online ad intelligence product. More
A group of MR agencies have joined forces to produce Asia Research, a quarterly print publication covering MR in the region. Sponsors include Kadence Asia, Citigate DVL Smith, SoHealthAsia, Asia Pacific Research, Hankook Research, Firestar Research, Opinion Research Taiwan and Indochina Research. More
Ipsos is working with media database specialist New Age Media Systems to provide EzTAB software for Ipsos UK's media clients, which include BARB, NRS and RAJAR. The web-based software provides easy access to viewing figures and reader numbers, and allows clients to incorporate their own data into the system. More
Montreal-based data collection and analysis software provider Voxco is launching a new MR software package, with previews at the ESOMAR Congress in Cannes later this month, followed by displays at MR conferences in Boston, Toronto, Warsaw, London and Paris. More
IT specialist agency Mindwave Research has launched RQM(Relationship Quality Management), a new online customer questionnaire tool. The product delivers real-time feedback about where improvements are needed, and allows clients to make immediate contact with dissatisfied customers. More
UK-based research and usability consultancy User Vision has opened a new research 'lab', focus group and training facility in Edinburgh. 'User Vision Focus' offers remote online viewing of focus groups and usability tests in real-time. More
US agency MediaAnalyzer Software & Research is joining an international project, Exploratory Research for Advanced Technology (ERATO), to map and explain brain processes such as emotions and human will. The study will make use of the company's AttentionTracking web-based 'eye tracking' technology to conduct large-scale visual tests. More
The first monthly 'Wall Street Journal Online/Harris Interactive Personal Finance Poll' reveals that only a third of US adults have written a will, and just 8% financially support their parents. The two companies have also launched the WSJ Online/Harris Interactive Healthcare Poll. Full results from both are provided to WSJ subscribers. More
Ad-ID, a universal ad coding standard that paves the way for digital ad measurement and tracking has now been adopted by more than 300 US marketers, plus major TV networks. The system has the support of and media associations including the advertising industry's ANA and AAAA. More
US-based Genesee Survey Services is extending its range of syndicated employee opinion norms surveys to provide international data as well as US, migrating mail-based data collection to the web with the help of the Harris Interactive Service Bureau (HISB). More
With effect from today, GfK is merging NOP Research Group (the UK arm of NOP World) and GfK Martin Hamblin UK to form a new combined company - GfK NOP Ltd, based in London. This follows GfK's acquisition of NOP World in June, and the establishment of GfK Custom Research North America in July. More
Arbitron has established a new forum to facilitate collaboration with the advertisers and agencies that use its media and marketing research services. The new Advertiser/Agency Advisory Council will provide insight into advertisers' research needs, and involve advertisers in decision making. More
Ian Rowlands and Damien Flannagan, former employees of the UK's Quaestor Research, have launched a new consumer agency, Gusto Research, based in Leeds. Gusto will provide qual and online quant surveys, and aims to help clients drive their action plans by offering free post-debrief workshops. More
US business research firm FIND/SVP is partnering with healthcare informatics group Verispan to study the likely impact of the Medicare Modernization Act (MMA) on the US prescription market. The Act is due to be implemented next year. More
You wait ages for a taxi and then two come along at once... Research Now's OmniTaxi has been joined on the list of new MR releases by Quali-Taxi, a service from Brainjuicer using its 'MindReading' technology to replicate the qualitative insights from a focus group – but using large, nationally representative samples. More
The latest Simmons National Consumer Study is the first to include findings on consumer attitudes to product placement. They reveal that around half of US consumers are happy to see branded products on TV and in movies – but fewer than a quarter remember the brands in their favourite show. More
Sports Marketing Surveys (SMS) in Singapore has signed an exclusive partnership agreement with Motorsport Asia to provide marketing research and analysis of next year's Asian Festival of Speed (AFOS) motorsport event. More
US-based predictive analytics firm Compete, Inc. has released the latest round of its 'Spark!' automotive industry report. The company claims it as 'the first ever study to incorporate vehicle shopper counts and conversion rates in order to quantify incentive effectiveness', and says very large incentives can actually lower conversion rates. More
ACNielsen has introduced a new service to allow consumer packaged goods (CPG) manufacturers to benchmark the progress of multi-country product launches, and to help them predict the likelihood of success. The service covers more than 90 countries worldwide. More
GfK's German consumer climate survey, conducted each month on behalf of the EU Commission, will in future publish economic outlook, income expectations and propensity to buy indicators for five different social groups: three income-based groupings plus separate sectors for students and retired people. More
ACNielsen is rolling out its Homescan consumer panel service, together with its ScanTrack retail measurement technology, in Thailand. ScanTrack automatically measures sales and their relation to promotions, while Homescan tracks consumer purchases and trends. More
US behavioural marketing specialist Claria has shuffled its senior management in line with plans to focus on web personalisation research. Scott VanDeVelde becomes President and CEO, replacing co-founder Jeff McFadden who has served as CEO since 1999. Scott Eagle, formerly Chief Marketing Officer, is now Executive VP. More
Ever more coverage for Arbitron's Portable People Meter (PPM) system: the latest trials have involved measuring audiences listening to radio via podcasts, and tracking store visits by encoding in-store radio broadcasts. More
Sports Marketing Surveys has launched SailTrack, a syndicated study to provide information about awareness of the fast-growing sailing market. The study will cover three regions: Europe Middle East & Africa (EMEA), Asia Pacific, and the Americas. More
GfK NOP Financial has launched a Consumer-Directed Health Plan(CDHP) Study, to examine the attitudes of US insurance brokers, employers and consumers to CDHPs, including Health Reimbursement Accounts (HRAs) and Health Savings Accounts (HSAs). More
TNS Gallup in Sweden has launched a new TNSSPORT sports research and sponsorship evaluation service. The division aims to provide an understanding of the value and impact of sport to Swedish rights owners and sponsors, as well as to the international sports community. More
Nielsen Media Research and software producer Anystream are working together to automatically encode Video On Demand (VOD) content, so that it can be easily incorporated into audience measurement systems. Nielsen is due to include VOD in its TV ratings service from next year. More
ViewsCast, a division of Synovate, has launched a global benchmarking study into customer satisfaction with call centres. The Global Scorecard will offer companies a benchmark against which to compare their own performance and a list of the key factors that drive satisfaction with call centres, along with tips for best practice. More
The University of Michigan's Institute for Social Research (ISR), together with Peking University, has established a new program in Quantitative Social Science. The venture involves a bi-annual population survey of two Chinese provinces with a combined population of 150 million people. More
UK-based agency Starfish Research & Strategy is conducting a computer-assisted choice modelling project in the Solomon Islands and Papua New Guinea. The project, commissioned by British American Tobacco, covers very remote areas that are rarely involved in market research of any type. More
Data from more than 1,000 monthly visits conducted by NOP Field Marketing will now be collected via personal digital assistants (PDAs), offering clients more flexibility and faster reporting. More
UK-based software provider Merlinco has released a new tool, MTTP, that allows researchers to quickly and automatically transform tabulations into PowerPoint presentation slides. More
Nielsen Media Research and Nielsen Entertainment are collaborating on a new research study to assess the factors behind the effectiveness of product placements. It will analyse the influence of the viewer's relationship with a programme, as well as their familiarity with the brand and type of product. More
UK-based brand research agency Evo Research has launched a new quantitative division, headed by Russell Bell, the former MD of Consensus Research. Bell has 15 years' agency side experience, also including MORI and Research International. More
ORC International has launched a new secure web portal, AccessPoint, which allows clients to store and manage all their research material in one central repository, and to monitor the progress of surveys. The system is available to all clients of the UK agency. More
Cannons Health and Fitness has appointed UK-based agency Grass Roots to undertake a 'mystery journey' programme to measure service standards in its network of 52 gyms. More
Arbitron has been awarded three new patents for its Portable People Meters (PPMs), allowing the TV audience measurement system to collect data about the origin of a broadcast, when it is viewed, and any accompanying ads. The company has also appointed Anthony Sciulli to a new position to oversee PPM manufacture. More
US search engine provider Northern Light has bought Analyst Direct, an IT market research portal, and Analyst Views, a database of IT analyst research reports. The products, previously owned by TechTarget, will help expand Northern Light's SinglePoint service, which currently provides various MR portals for business. More
US-based BIGresearch has joined forces with marketing company Tunecom to provide a new and free research service for local radio stations. The RadioStudy tool gives stations customised listener data and insights so that they can better represent their audience's spending power and shopping intentions to advertisers. More
jra Research, UK-based field specialist, has launched an online research service and appointed Simon Cheshire, formerly of NOP, as Head of Online Research. More
US-based agency Simmons has integrated two of its consumer targeting products in a bid to help advertisers reach local customers. The combination of Simmons Consumer Opportunity Rating (SCOR) and SimmonsLOCAL offers a product that rates consumers based on location and behaviour as well as demographics. More
The new TNS Sports Panel, conducted online, will provide access to 70,000 viewers and participants of 15 different sports in the UK, Germany, France, Italy, Spain and the Netherlands. More
Opinion Leader Research (OLR) has been recruited by the UK's Department of Health to conduct an unprecedented series of nationwide 'public engagement' events, which will shape future health and community care services. More
E-Tabs, a provider of MR reporting solutions, has introduced Enterprise Lite - a scaled-down version of its Enterprise automated reporting software. The company has also added new capabilities to both versions of the software, making it more suitable for use with ad hoc projects. More
The USA's Marketing Research Association (MRA) this week added a specialist qualitative track to its Professional Researcher Certification (PRC) program, launched in February this year. It offers three levels: Associate, Practitioner and Expert. More
Despite July's terrorist activities, the newly launched Nationwide Consumer Confidence Index shows an upturn in confidence in the UK, following sharp falls in May and June. The Index, developed by TNS, uses the same methodology as the renowned US Conference Board's Index. More
California News Tech has introduced a new index to measure how companies are portrayed in the media and perceived by the public. The aim is to provide investors and others with up-to-date information about a company's reputation. More
Indian-based market research firm Kaybase has joined forces with US telephone interviewing specialist Issues And Answers to work on multi-country research studies. More
TNS has been appointed to conduct a new syndicated study in Asia to help media professionals better understand the role and effectiveness of print advertising. More
SafeHarbor Technology, a US provider of business intelligence services, is joining forces with web site satisfaction agency ForeSee Results, to provide customer satisfaction analysis. More
This week has seen a rush of activity in the controversy over Nielsen Media's LPM introduction and Senator Conrad Burns' FAIR Ratings Act. Leading associations of US advertisers declared their members' opposition to the bill on Tuesday, while Nielsen's critics spoke out before a Senate Committee on Wednesday. More
The Interpublic Group has created the Marketing Accountability Partnership (MAP) to bring together marketing analytics tools and techniques from across its companies. Neil Canter, former Marketing Sciences Partner at Accenture, will serve as MD. More
A new study from business research firm Cutting Edge Information reveals that top pharmaceutical companies start conducting MR an average of 6.2 years before a drug launch. The study highlights the research strategies and techniques of leading drugs companies. More
US-based brand development firm M/A/R/C Research has appointed Joan Treistman as Executive VP to start up a New York office and establish a qualitative division for the company. More
US-based DisplaySearch, specialist in flat panel display(FPD) markets, has launched a quarterly model to provide analysis and forecasts of costs, prices and margins for various technologies in the TV market. More
Arbitron is working with Interactive Market Systems (IMS), a provider of advertising information systems, to market 'Outdoor Navigator', a new outdoor and out-of-home media planning and evaluation tool. More
Len Cook, head of the Office of National Statistics (ONS), has launched the UK Centre for the Measurement of Government Activity (UKCeMGA), a separate ONS directorate which will take forward recommendations from Sir Tony Atkinson's review of the measurement of government productivity. More
Maritz Research is partnering with US research technology firm Invoke Solutions to launch 'Dynamic Insights' - a tool that provides companies with quick, in-depth feedback from their customers. More
The Advertising Research Foundation (ARF), the American Association of Advertising Agencies (AAAA), and the Association of National Advertisers (ANA) are working to develop an industry-wide measurement of how well consumers engage with adverts. More
Online agency Vision Critical recently celebrated five years in business with the announcement of major new clients and the forthcoming launch of an upgraded version of its flagship Panel+ web survey software. More
Experian has launched a new consumer profile analysis, Mosaic Ireland. The first figures highlight the rise of the 'seriously single', a growth in the number of wealthy families, and increased multiculturalism. More
Two US providers of behavioral analysis systems have each announced six new categories for their media clients. 24/7 Real Media has broadened its OnTarget offering, which helps online advertisers target surfers more precisely, while Simmons has updated its TV BehaviorGraphics clusters. More
US agency Market Strategies Inc is joining forces with pharmaceutical specialist IntrinsiQ Research to launch a set of studies into oncologists' use of cancer treatments. The research will provide pharma and biotech clients with insights into the factors that influence prescribing behaviour. More
The Kantar Group is joining forces with the over-50s advocacy organisation AARP to develop research and insight services to help businesses understand the fast-growing 50+ market. More
Ipsos Media is breaking into the US with the launch of a survey to assess the media consumption and spending habits of the country's top business decision-makers. The new study, the USBRS, will use the same methodology as the company's BRS surveys in Europe, Asia, Australia and Japan. More
Forrester Research has launched an updated web site review methodology, and has failed 19 out of 20 major sites in an initial assessment. The sites, in the auto, media, retail, and travel industries, showed up significant flaws in content, navigation, presentation, privacy and security. More
Lynton Crosby, who directed the UK Conservative Party's general election campaign, is opening a UK office of his Australian-based research and consulting firm CrosbyTextor. The UK operation will be led by George Bridges MBE, former Chair of the Conservative Party's Research Department. More
The US National Football League (NFL) has signed up for Nielsen Sports' Sponsorship Scorecard – a service that measures viewers' exposure to sponsored media during televised sporting events. More
Arbitron is demonstrating new Portable People Meters (PPMs) which automatically distinguish between in-home and out-of-home viewing and listening, as well as detecting recorded programmes. The panel, based in Houston, represents the diverse local market, with 20% black and 31% Hispanic members. More
ACNielsen Canada has launched 'What's in Store' - a new tool for the management and analysis of sales data for individual retail outlets. More
US behavioural marketing company Claria is releasing a new product to evaluate how customers interact with web pages and search results. It measures the time spent viewing a site, the number of return visits, along with historical surfing habits. More
Geoscape International has incorporated Arbitron radio ratings data into its geodemographic database. The new edition of the Geoscape Intelligence System (GIS) maps signal coverage against in-depth demographic and ethnic data for more than 14,000 radio stations in nearly 300 metropolitan areas across the US. More
Evans Data Corp, US-based provider of IT industry market intelligence, reports sales up 54% in its last fiscal year, including a 'dynamite' last quarter in which sales more than doubled versus the previous year. More
The US-based Word of Mouth Marketing Association (WOMMA) has released a Terminology Framework to specify reliable ways of tracking and quantifying the effects of word of mouth (WOM) marketing. The Framework will be discussed at WOMMA's conference in Chicago tomorrow – an event that managed to sell out entirely by word of mouth. More
ESOMAR is paving the way for some super-efficient networking at this year's Congress, with the new 'Spotme' information service. All delegates will be offered a Spotme handset, which then alerts them when they are near one of their identified 'targets': a colleague or potential client. More
US-based Mattson Jack Group (MJG), owned by WPP, has appointed three new members of staff for its Advanced Methods Group as the company plans to enhance its MR offerings. William Serad, Mylinda Willsey and Henry Lu will be based in MJG's Philadelphia office. More
Audience researcher Arbitron Inc. has expanded its Portable People Meter (PPM) marketing team by promoting Jennifer Huston to the newly created position of Director, PPM Implementation. She was previously the leader of the team co-ordinating the launch of the Houston panel, which reached its 2100 person target at the end of June. More
Juice Market Research, a division of Phoenix Marketing International, has launched a new syndicated study to find out which firms are viewed most favourably among African-American active investors. More
US readership specialist Scarborough Research is forming a Newspaper Advisory Board to provide guidance about the changing research needs of newspapers and their advertisers. The Board will bring together research, sales and marketing executives from newspapers across the country. More
European online fieldwork and panel specialist Research Now has launched the OmniTaxi - an online alternative to the traditional omnibus. The service, which it is claimed will be more flexible, cost effective and targeted than an omnibus, will be available in the UK, France, Germany, Italy and Spain. More
TNS Healthcare and partners the University of Portsmouth last week took advantage of local celebrations to announce a new profiling service, in some style. GeoMedics PPi was launched during the city's Festival of the Sea, with a lunch served aboard a tall ship moored amidst the festival attractions. More
Synovate Healthcare has added inflammatory bowel disease(IBD)to its range of Therapy Monitors for the pharmaceutical industry. The Monitors track how certain diseases are treated, managed and perceived over time, based on the experiences and perceptions of a panel of specialist physicians. More
Direct marketing firm Data Locator Group has launched a telephone-based 'survey' which will deliver leads for financial services companies using sponsored questions. The Money Management survey will help firms find customers while complying with new legislation that restricts their contact with consumers. More
Food Science Australia and Sydney-based consumer agency Sensory Solutions have announced a partnership to offer enhanced tools, standards and training for market research for the country's food industry. 4247 More
UK consumer and market analyst CACI has introduced lifestyle information to its PeopleUK (PUK) classification tool. It can now place every adult in the UK into one of 50 consumer types, according to the individual's life stage, family composition, wealth, housing and leisure activities. More
UK agency Nunwood Consulting has launched a new research package for retail Category Managers. The product, which promises time and cost savings, is aimed at providing insight into customer motivations, rather than simply relying on sales figures. More
US agency Acxiom has launched a new web-based tool, Personicx ANSWERS, to allow clients speedy analysis of the company's household-based consumer segmentation data. Clients will be able to generate their own personalised reports, charts and maps from the data. More
Draft New York, part of the Draft Worldwide marketing communications group, has merged two existing units into a new Insight Services group. The aim is to bring together insights from both teams to unlock what it has coined 'Datatude' – a combined analysis of consumers' behaviour and attitudes. More
Asian-based research process outsourcing company the Pulse Group has launched an online community panel of businesses and consumers. The company hopes the new panel, Planet Pulse, will help clients reap the benefits of online research in the fast-growing Asia-Pacific region. More
MORI has launched a Participation Unit, offering a range of research methods to engage the UK public in decision making and 'shift power to the citizen'. The unit's techniques, such as peer interviewing and citizens' juries, are attracting interest from the UK government, which is keen to find new ways to increase political involvement. More
A new UK recruitment and training agency is to focus on the operations side of MR. Gina Moore has set up and run field and ops functions for several agencies and worked most recently at Kantar's Operations Centre. manstonmoore's expertise will include operational, project management, front of house and admin staff, as well as programmers. More
US-based R. L. Polk & Co. has launched the Polk Center for Automotive Studies, promising findings within 48 hours of a study's inception through a combination of rapid survey development and 'instant-response technology'. More
ACNielsen has announced the launch of a new Global Consumer Panel Services (CPS) unit to enhance its growing international panel capabilities. Robert Tomei, formerly the General Manager of the US Homescan panel, has been appointed as President of the unit. More
Simmons has launched a twice-yearly survey of the attitudes and behaviour of the gay, lesbian, bisexual, and transgender (GLBT) population in the United States. The first results will be published on September 30th. More
Simmons Market Research Bureau and online agency OTX have joined forces to create a new way of classifying movie-goers' behaviour and attitudes. The tool should help to identify the prospects for new movies as well as predicting consumer behaviour based on movie-viewing habits. More
Roy Morgan Research is bring to Australia and NZ a US-developed system that claims to revolutionise ad testing by providing 'natural exposure' to adverts, avoiding the more artificial results achieved from normal test viewing conditions. More
British entrepreneur Ian Lancaster has launched Twenty, an investment vehicle looking to acquire companies in the marketing services sector, including MR and customer intelligence. Lancaster is known for setting up Virgin Cars for Richard Branson, and also helped found the IT consultancy Ultimate Perspective Group, sold in 2000 for £50m. More
London-based agency SPA has set up a fieldwork only division called SPA Field Direct. Qual and quant fieldwork services will be provided to agencies, consultants and client-side companies by a team headed by Balbir Punia. More
In the USA, Ipsos, in conjunction with polling partner The Associated Press, has announced it is adding a new weekly online omnibus polling tool to its twice weekly national telephone omnibus to meet growing demand from its customers for fast, reliable data. Ipsos is the only telephone omnibus provider with two weekday studies, as all other major omnibus providers rely on weekend surveys. More
Online information provider Dialog and research publisher CSA have recently signed a new content agreement. More than 30 CSA files of scientific and technical research are being added to Dialog services throughout 2005. The CSA databases will be offered through Dialog to the corporate and government markets. More
In the USA, Mediamark Research (part of NOP World) has formed a new division, MRI Market Solutions, and has hired media expert Sharon Polansky from Rodale Inc. to run the new operation. More
In the UK market research agency, Starfish Research & Strategy has announced the launch of Red Mantis, an innovation panel for early concept development. More
In the USA, Spanish language media company Univision Communications and Nielsen Media Research have agreed to a new contract that will provide comprehensive ratings for Univisions local television stations. More
In the USA, TNS Media Intelligence has recently announced the launch of a new Branded Entertainment service to monitor and report brand appearances on network and cable TV programming. More
US agency Decision Analyst has launched a Database Analytic Services Group to help clients make more effective use of their databases for marketing. More
The UK's Broadcasters' Audience Research Board (BARB) has launched a consultation process aimed at steering future developments in measurement of the increasingly advanced UK television market. For the time being, the complexity of TV measurement means that BARB will not be prioritising calls for cross-media measurement. More
Online survey specialist FIRM has announced that its Confirmit software will power 'Asia's largest online panel', the new AIP mega panel of up to 1 million active respondents. More
Chinese Internet survey company MFC Insight has launched its Automotive Panel, a database of 30,000 Mainland Chinese households who either own an automobile, or are planning to buy one in the near term. More
TNS Media Intelligence (TNSMI) has launched a new Branded Entertainment Service to monitor and report brand appearances on network and cable TV programming. The service promises a hitherto unseen level of detail, and will be available on TNSMI's Stradegy(TM) multi-media platform. More
Adding to the recent brand measurement bonanza, online 'buzz' specialist Intelliseek Inc. has upgraded its BrandPulse(TM) solution to more effectively measure and assess clients' coverage on blogs, message boards and newsgroups. More
Former TNS b2b Director Tony Clayton has launched his own company, The Clayton Consultancy (TCC), offering services primarily to B2B customers. His 25 years' experience in UK agencies includes spells at MIL, NOP, BJM and Kadence. More
Surveys by London-based agency HI Europe will provide the backbone for a new Channel 4 comedy series, '8 Out of 10 Cats'. Two teams led by comedians will debate the results and the issues they highlight in a light-hearted style. More
Melbourne-based Insight Marketing Systems (IMS) will open an office in the USA to service North American customers for its 'Research Reporter' application. Emmons Patzer joins from Bristol-Myers Squibb (BMS) to head up the operation. More
Research Now have announced a new online panel of 5,000 plus new and expectant mothers, developed in partnership with parenting experts Bounty. The panel makes use of Bounty's database of more than 8.5 million mums and dads, the largest in the UK. More
New York-based ABI Research has launched a new edition of its Mobile Devices Research Service to cover the rapidly changing market for handsets. The service is available as an annual subscription suite including reports, market updates, industry databases and personal access to the firm's analysts. More
Ipsos UK has announced that it is entering a mobile phone-based measurement system to compete with devices from Arbitron, NOP/Eurisko and GfK in the ongoing trials conducted by UK radio body RAJAR. Trials will use the Nokia 60 Series. More
US agency SIS International has opened a new operations center in the heart of New York City, including a global call center and expanded focus group facilities. More
Audience researcher Arbitron has announced a two-phase program to cement radio audience estimates in all but four of the 114 small markets in its 'condensed market' service. Year round measurement and quarterly rolling-sample reports will begin with the release of Spring 2007 reports. More
US consumer researcher Simmons has launched a new web site, Television BehaviorGraphics, providing a gateway to its TV-based behavioral targeting system to identify customers of products and services. More
Pulse Group, whose launch was announced just two weeks ago in DRNO, has formed a strategic partnership with IT solutions company Basis Bay and set up a 40 seat, state-of-the-art VOIP CATI Centre for surveys in the Asian market. Expansion into Europe is planned for later in the year. More
Lightspeed Research has opened an office in Frankfurt, Germany, to service a growing number of clients in the country, where it has operated since 2003. Gernot Plüm joins the company as Account Director and will head up the office. More
NPD Funworld, the entertainment division of US agency The NPD Group, has launched a Video Games Hits Monitor, a quarterly tracking service giving consumer purchase information in-depth at the game title level. NPD also released results of a study of 'Cross-Entertainment Shopping' showing the power of licensing and product mentions in games and movies. More
Arbitron Inc. has announced an increased sample size for its RADAR network radio ratings service from 80,000 to 100,000 diarykeepers. Among other benefits the growth will allow the expansion of the Market by Market Reporting tool from the current top 10 DMAs to the top 25 DMAs by June 2005. More
UK agency Quaestor has launched a separate fieldwork company, Field Direct, to be led by Senior Field Executive, Julie Gibson. More
'We would like to knit our automotive quality studies together as a global study... the auto companies weren't ready for it yet. Maybe they were products before their time. Actually, some other companies have tried and have bent their pick a little bit'. CEO Steve Goodall on J.D. Power's global future with McGraw-Hill – the concluding part of our exclusive interview. More
Nielsen//NetRatings has developed a service for telecoms providers enabling them to measure and analyse mobile content usage. Three major carriers are already using or trialling the system – Optus, Hutchison 3 and Telstra. More
'I think the industry is ultimately making a bet on hydrogen' 'The US will move like the European or Western European markets... where c.50% are diesel engines' 'Asia ... will drive more and more future product development' - J.D.Power CEO Steve Goodall on what's in store for automotive, in part 2 of our exclusive interview. More
Bob Chua, formerly MD of Sales, International at online MR solutions provider Global Market Insite (GMI), has left to head up a new company, Pulse Group, with GMI's backing. Pulse Group is headquartered in Sydney, Aus and offers Business Process Outsourcing (BPO) for the MR industry. More
J.D. Power and Associates, perhaps the world's best known name in automotive research, was recently acquired by publisher McGraw-Hill. In April, CEO Steve Goodall talked in-depth to MrWeb's Michael Kenyon about the new owners, the road ahead for the company and the future of the automotive industry worldwide. [first of three parts] More
Synovate Healthcare has extended its US portfolio of anti-viral research with the launch of a Hepatitis C Monitor. The company already runs two services for the anti-viral market, Global HIV and Hepatitis B monitors. More
UK agency Holden Pearmain has announced a suite of dedicated decision-making tools for NPD and sales forecasting. re:New, re:Formulate and re:Develop use conjoint analysis, build statistical models from the results and deliver forecasts using customised electronic reporting. More
Online MR solutions provider GMI has appointed Dietmar Walter, previously of Gartner, as its MD for Europe. Walter has worked as a Global Account Manager for Gartner for the last four years. GMI has also recently announced the stepping-up of its 20-country omnibus service from monthly to weekly. More
Business value chain researcher AberdeenGroup has expanded its partnership with Reed Business Information, aimed at producing regular research reports for technology professionals in roles including global design, manufacturing, logistics, and supply management. More
Research International has established a pan-African team to provide cost-effective coverage for clients across the continent. The set-up includes 'key hubs' in South and East Africa (Johannesburg and Nairobi). Andrew Wish, in the new position of pan-African CEO, is one of several related senior appointments. More
Arbitron Inc. and VNU have agreed to deploy a pilot panel of c.14,500 participants in 6,250 households by the end of this year, as a demonstration of the 'Project Apollo' national service collecting multimedia and purchase information from US consumers. More
Following success in Australia, Starfish Research & Strategy has launched its proprietary sponsorship research tool SponsorMap™ in London this month. The tool caters for all categories of sponsorship including broadcast, sport, event, cause and personalities, and offers modules for tracking, pre-testing and event research. More
Information Resources, Inc. (IRI) has launched Trade Performance(TM) solution, offering CPG manufacturers a single enterprise application for analysis, planning and execution of trade promotions across all company divisions. More
US-based NOVA Research Company has released QDS(TM) version 2.4, the latest update of its questionnaire software for clinical and behavioral researchers. The product now includes a handheld HAPI(TM) (Handheld-Assisted Personal Interview) Pocket PC module as well as enhanced data collection. More
Nielsen Media Research has publicised disclosures made by its opponents in the LPM debate, confirming the heavy involvement of News Corp in the Don't Count Us Out campaign. The lobbying firm involved also admitted directing a campaign of calls to Nielsen execs which shut down their corporate switchboard. More
US agency Dynamic Logic has launched a Creative PreTest(TM) product for online ads. The product promises advertisers, agencies and publishers an understanding of the relative strengths and weaknesses of online ads, helping to identify the most effective creative executions and fine tune copy. More
Specialist international B2B research consultancy Kadence Asia Pacific has launched KadBUS®, described as 'the first Pan-Asian business omnibus'. Decision-makers from up to 3,000 SMEs across the region will be interviewed on a quarterly basis. More
TNS Media has been appointed by the Institute of Practitioners in Advertising (IPA) to undertake the main survey work for its 'TouchPoints' UK media study. TNS says the research will be the first to 'connect single media channels such as TV, radio, print media and online through an industry-wide measurement system'. More
comScore Networks has launched two new research solutions for the analysis of return on investment in interactive media: Campaign Metrix and Online Video Ratings. More
ACNielsen has appointed Todd R. Kaiser as Director – Custom Survey Research for its Homescan Marketing team. The company recently announced two new consumer insights services powered by Homescan, along with aggressive launch plans in Asia and Europe. More
Surrey-based advanced analytics agency Holden Pearmain has launched miniMAX(TM), a model using a combination of survey and non-survey data to link customer satisfaction and loyalty with actual profitability. More
TNS Media Intelligence is adding a new evaluation module to its morethannews media monitoring site. The tool should help in-house communications professionals and PR agencies evaluate campaigns, with real-time data and in-depth, simultaneous analysis of broadcast and press coverage. More
Internet audience specialist Nielsen//NetRatings has enhanced its Market Intelligence system for New Zealand. Expanded demographics about site visitors now includes geographic location and online purchasing behaviour. More
JupiterResearch has launched a new service called SMB Marketing, which will identify and profile attractive market segments among small- and medium-size businesses, and suggest effective tactics to win market share. The first report looks at their technology spending in 2005. More
Ipsos is launching a new Global Public Affairs unit, consolidating the Group's offering in the sector. The move follows similar global consolidation for the ASI (advertising) and Loyalty business streams in 2001 and 2004 respectively. More
ACNielsen has announced a senior appointment and a promotion as part of its expansion of consumer panel services across Europe. Tracie Seebold becomes Director of Consumer Panel, UK while Mike Harris joins as Business Development Director, Europe for Consumer Panels. More
ACNielsen has launched its Your Voice online research panels in Korea and Japan, bringing its total in the region to five (including Australia, New Zealand and Singapore). The company says it has been recruiting in 14 markets across Asia Pacific and should have panels in Hong Kong and China fully operational by the end of 2005. More
TNS has announced an agreement of intent with the Norwegian National Radio's Steering Committee to launch a panel of 200 individuals using Arbitron's Portable People Meter (PPM). The Committee represents NRK, P4, Kanal 24, Radio 1, Nordic Web Radio and the Association of Local Radio Companies. More
Behavioural marketing specialist Claria has announced the launch of Web Intelligence Center, an analytics platform providing advertisers and publishers with access to metrics based on consumer behavioural data. The Center should complement the BehaviorLink ad network, announced in February. More
Flat panel display (FPD) research specialist DisplaySearch has established two Chinese offices, in Hong Kong and nearby Shenzhen. Two analysts have been hired to lead the Chinese operation: David Barnes joins from LG.Philips LCD (LPL), and Bing Zhang from TV and mobile phone-maker Konka. More
GfK has announced 'a year of extraordinary success' with sales up 12.8% to EUR 671.7m and a margin of 13.6%, putting the Group 'top of the market research sector in terms of profitability'. EBIT including income from participations increased by 31.2% to EUR 91.1m and the dividend by around 43% to EUR 0.30. More
eQuesta, the online division of healthcare and pharmaceutical field agency, Fieldwork International has appointed Lyndon Woods, formerly of RI, to oversee the expansion of its physician panel, and has announced the availability of video-streaming at its viewing facilities in Fulham, London. More
US agency Decision Analyst has formed a new Syndicated Research Group and appointed Diane Brewton from Synovate to lead it. The new unit will make use of the firm's American Consumer Opinion® Panel, which provides access to more than five million individuals throughout the world. More
Nielsen Monitor-Plus has announced an enhancement to its outdoor advertising measurement service, increasing the number of co-operating outdoor companies and bringing the total number of US markets measured to over 150. More
US agency MRSI (Marketing Research Services Inc.) has launched ENFOQUE(SM), a 3-step solution designed to guide the research process for companies marketing to Hispanics in the US. More
Three UK-based Directors of Research International are leaving to found a new agency, Engage Research. Deborah Sleep, Marie Sutton and Lyndsay Peck all held senior roles in what was the Consumer Division until the restructuring of Dec 2004. All three have a focus on consumer & market strategy and innovation research. More
TNS Media Intelligence has announced June 1, 2005 as the start date for its tracking of advertising expenditures on local radio stations in 30 top US markets, working with partners Mediaguide. More
Rural India is opening up to marketers, helped by the work of entrepreneurial, domestically-based technology companies offering villages affordable Internet connectivity. The newly formed Rural Marketing Agencies Association Of India (RMAAI) will promote and develop the sector through activities including syndicated research. More
VNU has announced a number of new services and initiatives at the Consumer 360 event in the USA. They include CBI, a proprietary integrated data solution for CPG companies; new methodologies with the ambitious goal of 'tracking retail sales across all outlets', globally; two new consumer insights services based on Homescan®; and a tracking service and consumer panel for ethnic consumers. More
FIRM and Moskowitz Jacobs Inc. (MJI) have launched the new Confirmit® IdeaMap® integrated software announced last autumn. The service aims to bring conjoint analysis out of the realm of 'specialists with large budgets' and give it the speed, ease and lower cost of online technology, for use by anyone. More
Survey Sampling International is to work with panel management software supplier Vision Critical to build 'next generation' custom Internet research panels. More
ACNielsen U.S. and Secant, Inc. have this week announced a strategic alliance to develop next-generation marketing information solutions for the beverage alcohol industry. The solutions will use Secant's distributor depletion data, which measures the volume of beer, wine and spirits delivered to retailers and on-premise locations. More
Lightspeed Research has launched a Consumer Panel for Italy, with access to 64,000 household members at start-up and the aim of growing to more than 200,000 by the end of 2005. More
ACNielsen US and SPINS have expanded their SPINSscan Conventional tracking service, which gives detailed coverage of sales of natural and organic products across grocery, drug, and mass merchandise retail outlets. More
Small Times Media, a provider of business information in the emerging fields of nanotechnology, MEMS and microtechnology, has announced the formation of EmTech Research, a new division focused solely on MR. More
Susan Rogers, former MD of INRA (UK) and senior marketer at ICI and Kellogg Co., has launched her own consultancy. Rogers International will help MR agencies with training and client retention as well as offering clients assistance with planning and establishing research functions. More
Arbitron Inc., provider of US audience measurement, has announced a new custom research service that will enhance audience estimates for local radio listening to sporting events, giving sports broadcasters 'play-by-play listening data' for events for the first time. More
Acknowledging the growth of the cult of celebrity in the world's media, Millward Brown and WPP have launched 'CelebZ', a new tool to help clients 'match their brand to the celebrity that 'fits' it the best'. More
US travel, tourism and hospitality researcher PhoCusWright Inc. has launched an Advisory Services Practice, which will provide strategic consulting and custom research services, and appointed John Bray as its first Vice President. Bray led the Sapient Travel and Hospitality Practice as Vice President from 2001 to 2004. More
UK agency Opinionpanel has launched a new 'Decliners Study' to identify reasons why students reject universities. The company established its original Student Panel in 2004. More
Ipsos UK opens a new telephone centre in Lowestoft, Suffolk, this week. The new facility will support the existing international CATI centre in Harrow, North London in coping with growing demand, especially via the company's Public Affairs division. More
Online survey and software specialist FIRM has announced that it is working on its first multi-mode solution, Confirmit CAPI, which it says will 'dramatically change the Market Research industry'. More
TNS has today announced extensive development plans for its global consumer panel service Worldpanel, including the expansion of its UK FMCG consumer tracker, Superpanel, from 15,000 to 25,000 households. More
ACNielsen will expand its European panel coverage from approximately 45,000 to just under 70,000 households by the end of 2006, the company announced this week. The expansion includes the key markets of the UK, France, Italy, Spain, Germany and Portugal. More
The NPD Group is to launch a service tracking US sales of home textiles, via its NPD Houseworld® division. The data will cover bedding, bath, kitchen linens and window treatments and include overall market size estimates, retailer shares, retailer trends, channel shares, buyer profiles and purchase drivers. More
TNS has announced its results for the year ended 31 December 2004, the first full year since the acquisition of NFO WorldGroup, Inc. (NFO) in July 2003. Revenue increased 17.4% to £945.3m and underlying revenue up 4.1%. Operating profit is up 28% to £102.0m while operating margin increased 0.9% to 10.8%. More
Internet based data collection specialist Ciao has launched a new proprietary online panel, Access: Poland, providing researchers with respondents for both consumer and business to business studies. The 25,000 strong panel is already the largest of its kind in Poland, but recruitment is continuing. More
Economic analysis and financial information provider Global Insight, Inc. has acquired most of the assets of US freight transport and distribution analyst Robert Reebie and Associates, Inc. for an undisclosed sum. Reebie's professional staff will immediately relocate to Global Insight's Lexington, MA offices. More
VNU has announced that its subsidiary Nielsen Media Research International has successfully closed its 30-country joint venture TV ratings deal with WPP's AGB Group, announced on 5th August last year. More
Information Resources, Inc. (IRI) has announced the US launch of its daily, point-of-sale data on-demand platform MarketKnowledge(TM), promised last autumn. It includes daily data from seven launch retailers: Albertsons, A&P, Brookshire Grocery Company, Giant Eagle, Fred's, Food Lion, and Walgreens. More
US custom researcher ROCON Analysis has announced a formal partnership with software developer Estco Medical, to provide online medical focus groups and depth interviews. More
A group including industry experts, leading vendors and client organizations has formed a new non-profit professional body, the Web Analytics Association (WAA), in the USA. The organisation is dedicated to promoting the understanding of web analytics through education, advocacy, standards, research and technology. More
Synovate is rolling out a full media research offering in the Indian sub-continent, and has appointed Sushma Jhaveri to the newly-created role of Associate Director – Media Research India. Services will include media positioning, advertising effectiveness, target group understanding and segmentation and media impact studies. More
Experian has announced the launch of Addressable BehaviorGraphicsSM, an system integrating client data, such as existing primary research, branding studies and customer lists, with household-level data and with syndicated consumer information from Simmons, which it purchased in October 2004. More
US-based magazine audience and multi-media research data specialist Mediamark Research Inc. (MRI) has announced it will offer its subscribers the use of parent company NOP World's LifeMatrix segmentation tool, at no extra cost. More
ACNielsen US has this week announced the successful expansion of its LiquorTrack sales information service in three more markets: Boston, Minneapolis, and New Jersey. The store sample in each of LiquorTrack's 13 local markets is being expanded and refined to provide a more comprehensive view of the channel. More
NOP World has opened an office in the heart of downtown Washington D.C. for its Roper Public Affairs subsidiary. The office, at 601 13th Street Northwest, will be led by Annie Weber, Senior VP, Roper Public Affairs. More
TNS today launches the '6th Dimension', an online access panel covering the UK, France, Germany, Italy, Spain and the Netherlands. The service, to be co-ordinated from Amsterdam, is seen as a major plank of the MR giant's future offering. More
UK radio audience measurement body RAJAR has announced the result of its Audiometer Validation Test which took place in November 2004. The Arbitron PPM and the Eurisko Media Monitor have been selected for further fieldwork tests, while the GfK/Telecontrol MediaWatch has, for the time being at least, dropped out of the running. More
Centurion Marketing Systems has launched a module integrating their panel management system, MARSC, with the MI Pro Research Studio. The new product automates data flow between the sample selection and questionnaire generation packages. More
Advertising tracking specialist Nielsen Monitor-Plus has extended its coverage to provide brand-level detail for spot radio in the US. The system now reports on more than 500 radio stations, representing a growth of 68%, and measures more than 50% of all US advertising spend. More
Nielsen//NetRatings has extended its Market Intelligence monitor to cover Australian web sites in two new categories, 'Business and Finance' and Sport; and has released the first results from the service. More
Australian MR software provider Insight Marketing Systems (IMS) has announced the opening of an office in London, to improve services to European customers of its Research Reporter system. Jonathan Rabson joins the company from E-Tabs to head up the office as European Director. More
Online data collection specialist Itracks has announced that the services of its software development team are now available to other research companies. The team that created Itracks' packages for Online Focus Groups and Bulletin Boards, and its Online Survey engine, will offer customised development to the market. More
Trevor Richards' new UK role for TNS will be as Joint Global Leader of Brand and Advertising Research. Richards, who has over twenty years of MR experience, returns from Sydney where he was Regional Director for Australia and New Zealand. More
The UK's Market Research Society (MRS) is to rebrand from April, with a clearer separation of its publishing division from its role as a professional standards and membership association. The Society this week announced the promotion of Debrah Harding to the new dual role of Director, Policy and Communication, & Deputy Director General. More
STS Market Research, a US-based provider of consumer apparel information and behavioral analyses, has added new categories to its AccuPanel(SM) survey. In addition to sportswear and underwear / 'intimates', its 13,000 respondents will now provide data on swimwear, men's outerwear and suits and blazers. More
VNU Business Media Europe has announced a strategic co-operation agreement with the major broadcast and printed media company Shanghai Media Group (SMG). The two will share their expertise in database, marketing info and cross-media development to expand in the business information market in China. More
Less than three months after the demise of UK agency Strategic Research, its co-founders Steve Wills and Sally Webb have launched a new agency, Customer Insight Solutions (CIS), to continue both their research / consultancy and promotion of their IBEX benchmarking tool. More
A panel of UK students has been launched by new provider Opinionpanel. The Student Panel gives researchers access to 20,000 students across a profile reflecting the UK's total student population, analysed by over 100 different variables, and delivers full results within 3 days. More
The NPD Group has added several new retailers to its footwear tracking point-of-sale service and has also added a new shoe chain channel that helps clients get a clearer picture of the marketplace. More
UK agency OPERA has appointed Mary Thomas, formerly of Faber Maunsell, as Research Director heading up a new division, OPERA Transport Research. More
The Yale School of Management is opening a new research center devoted to understanding customer behavior. The Yale Center for Customer Insights (YCCI) will bring together industry leaders and scholars from multiple disciplines to focus on joint research relevant to the marketplace. More
Millward Brown has given its new global brand investment unit a name - 'Millward Brown Optimor' - and two Senior Vice Presidents, both former employees of FutureBrand, whence came unit Head Joanna Seddon a short while ago. More
US agency ICR has announced the release of its nationally representative Hispanic telephone omnibus, HispanicEXCELsm. More
Media researcher Knowledge Networks/SRI (KN/SRI) has announced the rollout in early 2005 of a syndicated Yellow Pages measurement service. The 15 biggest US Yellow Pages publishers are signed up as sponsors - representing over 95% of the medium's ad revenue nationwide. More
Nielsen//NetRatings has announced the further extension of its Market Intelligence Internet measurement rollout in Australia, this time to news and weather Web sites. ninemsn's National Nine News and Fairfax Digital's Sydney Morning Herald online publication top the rankings. More
ACNielsen US has added On-Premise Audits to its extensive range of information support services for the beverage alcohol industry. The new service measures and analyses the presence of distilled spirits in bars, restaurants, hotels and recreational facilities in major markets across the country. More
Internet measurement specialist Nielsen//NetRatings has launched three new categories for its audited census-based Internet measurement product, Market Intelligence, within Australia. Results for the three - entertainment, IT, and telecommunications & mobile markets - are available for November. More
Fast-growing UK-based agency Nunwood Consulting has relaunched its web site to showcase its Knowledge Systems initiative, an online system aimed at changing the way in which Insight is managed and accessed by large corporations. More
Technology specialist IDC has appointed Rick Nicholson as VP of Energy Insights, its newly launched subsidiary, which provides market intelligence and analysis to execs in the energy and utility sector. More
Consumer researcher mmr has relaunched, with a new positioning, a new web site and a new interactive approach. The new positioning will use the phrase 'making more of research' to emphasize mmr's research capability, creativity and approachability. More
The Marketing Research Association (MRA) has completed the design of its Professional Researcher Certification program, scheduled for release in late January 2005. The program covers all US marketing and opinion research professionals from End User to Interviewer. More
The Trends Division of Ipsos-Reid Public Affairs has increased the frequency of its Online Omnibus in Canada to once a week. More
In a week of uncertainty for researchers at the BBC, its Audience & Consumer Research unit has signed a 3-year contract with GfK which it describes as 'the start of a new relationship' between the two. The deal aims to improve and speed up the system for measuring audience reaction to TV and radio programmes. More
DIY online survey provider WebSurveyor Corporation has released a new version of its online survey tool. WebSurveyor 5.0 boasts a more intuitive user interface and a survey 'dashboard' which gives users centralized control over the survey process. More
Ipsos-Insight has announced a number of changes to its BookTrendsSM syndicated service, including the amalgamation of hitherto separate databases for Adult Trade and Juvenile Books into one. The new package also offers improved data delivery, enhanced classifications and analysis, and quarterly rather than bi-annual reporting. More
US agencies Decision Resources and PharMetrics are to work together on a new interactive product, DecisionMETRICS(TM), to enhance the way pharmaceutical companies analyze their disease markets. More
Synovate has announced pilot results from 'Media Brand Values Asia' (MBV Asia), a new syndicated survey looking at the way senior people in Asia view local and regional media. More
Online specialist Itracks has announced the launch of QuickQs, a 24 hour survey service for straightforward online surveys. More
US agency Simmons has announced the release of Hispanic Cohorts(TM), which it claims is the first Hispanic household-based segmentation system. Hispanic consumers are the fastest growing ethnic group in the US, with over 10 million households today. More
London's Worshipful Company of Marketors has set up a Think Tank composed of marketing practitioners to enable it to add practical input and advice to its ongoing efforts to promote excellence in the profession. The group was launched in a recent presentation to the media by David Hanger, publisher of The Economist. More
Just two and a half weeks after announcing a new venture in Australia Survey Sampling International (SSI) has announced a partnership with Larry Greenberg of Tokyo-based Urban Connections to establish and rapidly expand a new Representative Office in Japan. More
British consumers continue to be sceptical over headlines about diet, health and nutrition. A substantial majority (61%) believe their diet is always healthy and only 11% think they are not eating healthily, according to new research by food and grocery think tank IGD. More
US-based insight specialist Invoke Solutions has announced an alliance with Ryan Partnership to launch Insight Exploration, a proprietary tool offering marketers a better understanding of what appeals to target audiences and why. More
Andrew Smith, a former Divisional Director for Customer Service Research at GfK Martin Hamblin, has launched his own independent consultancy, which will focus on customer retention and loyalty issues, and how they impact on product development, branding and communications. More
Arbitron Inc. and comScore Media Metrix have announced the launch of comScore Arbitron Online Radio Ratings, a new measurement service designed to provide traditional broadcast ratings for the online radio industry. More
Online survey & reporting software provider FIRM has announced the release of a new version of its flagship Confirmit system and reports dramatically improved user productivity. More
Nielsen Media Research and NBC Universal have announced the signing of a seven-year contract for audience measurement services covering all of NBC Universal's national and local television businesses, the largest ever of its kind. More
Independent healthcare data collection agency All Global has launched a 5-room viewing facility in Central London. All Global Viewing offers leading edge technology and a full range of office services. More
US agency BIGresearch and online MR solutions provider Artafact have announced the first results from a new qual / quant syndicated report to track consumer awareness, attitudes and opinions about RFID applications. More
Survey Sampling International (SSI) is continuing its international expansion with the development of a SurveySpot Internet panel in Australia. SSI will work with Stephen Jenke, MD of Information Research Management (IRM) Pty. Ltd., a specialist consultancy in the deployment of online survey software and systems integration. More
TNS has launched NeedScope System(TM), a new motivational research system which combines features of its global solution with the former NFO's Impsys. TNS now owns 75% of the new NeedScope system, whilst the founders, NeedScope International, will retain a 25% share. More
Information Resources, Inc (IRI) has announced a new service designed to measure ad effectiveness among households using Digital Video Recorders (DVRs). The pioneering system has been developed in close co-operation with California-based DVR technology company TiVo, Inc. More
European online agency SKOPOS market insight and Tigerprint, a part of the Hallmark greeting cards company, have launched SKOPOS Xmas SnapShots 04, an omnibus questioning 500 UK shoppers every week in the run up to December 25th. More
New York-based healthcare and pharmaceutical specialist The Ziment Group has launched IMAP Research, a new division specialising in multi-client studies. The Group also announced two senior appointments in Europe. More
Eight leading agencies have announced the launch of the British Polling Council (BPC), an organisation aiming to promote professional standards in public opinion polling and advance public understanding of poll methods and interpretation. More
ACNielsen has completed the first phase of its US Homescan MegaPanel initiative, expanding the panel by thirty thousand households to a total of 91,500 and launching the 'Shopper Trends' segmentation service and other new features. Nearly fifty companies have signed up as MegaPanel clients and the first results are due next month. More
TNS is launching a 'Consumer Privacy Index', a quarterly study of consumer attitudes and behaviours on privacy topics, in partnership with online privacy certification provider TRUSTe. More
Online competitive intelligence provider Hitwise has expanded its demographic sample to include more than 2 million UK households, allowing better profiling of online audiences using basic demographics and/or lifestyle data. More
UK-based agency The MMR Group has announced the formation of a new company specialising in Internet research. Qubiq-Online aims to combine the research expertise of the Group, including proprietary techniques such as its Liking Segmentation® tool, with online expertise to provide 'Real research online'. More
ORC International is to give executives from Swedish car manufacturer Saab access to a new online system to evaluate marketing effectiveness. The tool links breaking research data with existing information such as advertising spend and retail sales. More
Online fieldwork agency Bloomerce has opened a UK office, to be led by Martin Cawley, previously of Sample Answers. More
Following recent endorsement by the Rev. Jesse Jackson, Neilsen's controversial Local People Meters (LPMs) have received further support from Kweisi Mfume, President and CEO of the NAACP, who describes the new system as 'a vastly improved way of measuring television viewership'. More
US pharmaceutical researcher V2 GfK has announced the launch of QuickGroups(tm), an interactive remote solution for focus group research. The service claims to offer fast-turnaround focus group results for time-pressed decisions without travelling to research facilities but without sacrificing quality. More
Eurisko, the Italian arm of NOP World, has been formally invited to take part in RAJAR's Audiometer Validation Trial in November 2004. Eurisko's passive portable radio and TV metering system is said to rival those currently on offer by Arbitron and GFK. Further details of the trial format have also been released. More
Interactive Tracking Systems Inc. (Itracks) has released a new version of their advanced threaded discussion system software, Bulletin Board Focus Groups. More
GfK Martin Hamblin has restructured of its research divisions and made a number of senior appointments. Sue Wheeler and Reza Chady join the Board, and become General Managers respectively of the B2B and Technology Departments, within the newly formed Custom Research Division. More
Millward Brown has appointed brand marketing authority Dr. Joanna Seddon to the position of Executive Vice President, to lead a new global unit offering clients strategic recommendations with demonstrated financial impact. Long-time Millward Brown executive Andy Farr has been appointed Chief Research Officer of the unit. More
Financial services daily American Banker and online researchers InsightExpress have published the first results from their quarterly survey of senior banking and financial services professionals. The results show that bankers in the US are bullish about hiring and spending for 2005, despite worries about fraud and privacy issues. More
Andrew Jeavons has joined MI Pro AS as President of its new USA division, MI Pro USA Inc. The company develops and markets an integrated survey development, analysis and reporting environment for market research and CRM. More
ORC International has announced the opening of its new London call centre, based opposite the company's head office in Islington. The 125-station facility offers improved productivity thanks to advanced data collection software and communications functionality. More
IMS Health yesterday announced a multi-year agreement with Boots The Chemist to deliver more comprehensive, over-the-counter (OTC) healthcare intelligence on the UK marketplace. Boots, the UK's leading OTC and healthcare products retailer, will provide IMS with access to all OTC and healthcare EPOS data from its 1,300+ stores. More
BMRB and Millward Brown have launched Enlightenment, a new UK-based customer intelligence service drawing on their combined expertise; and have appointed Sandy Livingstone, formerly of Key Note, to head it up. More
Online panel provider Ciao has announced the availability of a new proprietary access panel, Access: The Netherlands, 75,000 Dutch consumers included. More
Online survey & reporting software providers FIRM has announced a partnership with Moskowitz Jacobs Inc. (MJI) to deliver a new online conjoint solution fusing their two flagship technologies. More
Healthcare information giant IMS Health has this week announced the launch of new consulting capabilities for European clients, offering private and public sector clients evidence-based insights into the cost, value and anticipated consequences of therapies and treatment options. More
B2b specialist Kadence Business Research has announced the opening of an office in Singapore, with Piers Lee as MD of the newly formed Kadence Asia Pacific and Paul Benning, formerly a Project Director at Synovate Business Consulting, heading up the Desk Research and Market Analysis team. More
Arbitron and VNU have announced an agreement to examine the development of a new, national MR service to help understand consumer exposure to multiple media and its effect on purchasing. Procter & Gamble will collaborate with the two to provide a client viewpoint during development. More
Radio audience measurement body RAJAR has committed itself to a 'roadmap' with a timetable for up-grading the current system, including the possible introduction of electronic measurement. The tender process will be launched in April 2005 and the new contract awarded as early as September 2005. More
Three former colleagues from Synovate have formed a new UK full service quant agency, OMB Research. Directors Rachel Olding, James Murray and Gemma Bird are all aged between twenty-seven and thirty, but combine agency and public sector client experience. More
Automotive research giant J.D. Power and Associates has announced two strategic moves to enhance its offering in Europe and internationally. A second regional office for Europe will be opened in Munich, whilst in the UK the company has acquired Oxford-based forecaster and analyst LMC Automotive Services, Ltd. More
UK-based Nunwood Consulting Ltd has announced a new information management system, Knowledge Systems, aimed at enhancing the efficiency of Insight and Information departments. More
UK agency Research Now!, which with 250,000 members claims to be the largest online panel owner in the UK, has launched a new panel web site under the brand name Valued Opinions. More
Online research agency Lightspeed Research has recently announced the launch of the Lightspeed Affiliate Programme. The programme provides an opportunity for website owners to earn money by driving visitors to the Lightspeed Consumer Panel, a free website where US and Canadian residents participate in online surveys. More
In the UK, RONIN has launched a new focus group facility in its offices in Victoria in London. The agency now offers a full data collection service from the Central London offices. More
TGI has recently announced that it is to launch in Kenya, Uganda and Tanzania. TGI studies in these three markets will be conducted under licence by Nairobi-based Consumer Insight, with fieldwork due to start imminently. More
Nielsen Media Research and the William C. Velasquez Institute (WCVI) recently announced the formation of a major research alliance designed to significantly enhance Nielsens ability to more successfully measure television viewing habits among Latinos in the United States. More
Austin, Texas-based marketing services group T3 has launched a leading edge marketing research and development team under the name of T3 Fuse. More
Chris Wood, formerly Director of Qualitative Services at Perspective Research, has launched a new fieldwork company, Raw Research. The company specialises in telephone, web and field based data collection, from recruitment and interviewing to first stage data analysis. More
US firm Vocal Laboratories Inc. (VocaLabs) have launched a rapid system for researching telephone-based customer service, entitled 'the One Hour Assessment'. The product makes call recordings and collects survey feedback from 30-130 live callers to a call center or self-service system in one hour and provides a mechanism for easy analysis. More
MrWeb has launched a directory of US-based recruitment consultants specialising in the MR industry, along with other features on a new-look US-tailored Home Page. More
ACNielsen US has launched LabelTrends(TM), a new service developed in association with Kraft Foods, that monitors sales trends in 13 of the hottest consumer packaged goods (CPG) product segments, using claims made on the labels. Segments include low-carb, low-fat, organic, and sugar-free. More
Two Ipsos divisions, Ipsos-Insight and Ipsos-Vantis have launched a new full-service pricing strategy suite called 'Price Evolution', which assists manufacturers and marketers with pricing decisions at key stages in a product or service life cycle. More
In the face of mounting parental concern about companies' use of the Internet to survey their children, US research agency Regulus Communications, Inc. has established a tracking project, The Research Monitor, to guide companies regarding best practice and help them avoid becoming the legal target of angry parents. More
Ipsos-Insight has announced the launch of Ipsos DietTrends, a syndicated service to complement its established PharmTrends® brand by tracking consumer purchase behavior of diet-related products and services. More
Internet audience specialist Nielsen//NetRatings has this week launched a new audited census-based Internet measurement product – Market Intelligence. The launch results from product consolidation following the recent acquisition of RedSheriff. More
ACNielsen has formed an alliance with Internet-based b2b hub The WorldWide Retail Exchange (WWRE), aimed at improving the quality of data available to manufacturers and retailers. More
UK agency SPA has launched a new tool designed to help retailers, brand owners and suppliers understand better how their categories are performing. 'Category Strings(TM)' quantifies eleven key drivers of consumer behaviour. More
US-based Survey Sampling International (SSI) has expanded its B2B Online sample to include new selections for IT professionals, reflecting increased demand for research in the sector. More
UK specialist MMR Food & Drink Research Worldwide has announced an expansion of its online capabilities. Some of the company's best-known research tools, such as Liking Segmentation® and Brand Value Equivalence®, will be integrated with the company's new online interviewing system. More
US technology researcher IDC has announced a reorganisation of its business designed to give clients the benefit of a broader view of IT matters. As part of this, it has also announced the promotion of nine research executives to new roles. More
BBM Canada, the Canadian industry consortium for audience ratings, has adopted the Arbitron Portable People Meter (PPM) as the official ratings system for buying and selling commercial airtime on French-language television in Quebec and Montreal. More
Automotive researchers R. L. Polk & Co. have launched Used Truck MarketView, providing an unprecedented level of detailed information on resales of commercial vehicles. More
Internet audience measurement specialist comScore Media Metrix has released stats for site viewing by US users in June, showing a summertime concentration on travel, movies, music, sporting events and food. The company has announced a number of significant enhancements to its reporting of the Careers category. More
Arbitron and Nielsen Media Research have announced substantially improved results in their recruitment and maintenance of panels for the PPM. More
A review commissioned in May by Nielsen Media Research but conducted by an independent body has concluded that criticisms of Nielsen's methodology for measuring ethnic audiences made by Rincón and Associates 'Latino Television Study' were not solidly supported. More
UK agency Revelation Research has this week announced that it has concluded an agreement with Traction Software to market and deploy Traction TeamPage solutions in the UK. More
A number of companies within the WPP Group are combining their expertise to launch a new research and planning consultancy, ForeSite, dedicated to identifying trends and opportunities for the outdoor industry. WPP has also announced two other research-related launches this month. More
IRI's Healthcare Solutions Group and HealthFocus International have launched HealthTracker Service(TM), a new syndicated service for CPG manufacturers and retailers, which monitors the impact of health and wellness trends consumer attitudes and behaviors. More
IMS Health and Premier Healthcare Informatics have announced an exclusive co-marketing agreement for a new information service, IMS Inpatient Therapy Profiler. The service provide insights into hospital drug and medical device utilization and disease treatment. More
With the launch of its controversial Local People Meters (LPMs) in Chicago scheduled for August 5, Nielsen Media Research has announced the appointment of PR veteran Cheryl Pearson-McNeil as Vice President of Communications and Community Affairs. More
MrWeb's Career Clinic has been running since 2001, with a series of leading MR recruitment professionals answering questions on how to get into, ahead in and occasionally out of market research. This week the Clinic is relaunched with more than 60 of the more interesting questions divided into easy-to-browse topics and a team of experts ready to answer your questions. More
SPSS has announced the launch of a new product, Text Analysis for Surveys, which aims to provide an efficient way of mining key information from open ended responses and is claimed by one user at least as the 'Holy Grail' of survey text analysis. More
More than 22 million users logged into online banking accounts at the US' top ten banks in the first quarter of 2004, 29% up on Q1 2003, according to comScore Networks. During this same period, usage of online bank bill payment services has grown by 37%. More
Research firm MRCGroup Research Institute has announced an expansion in one of MR's more glamorous locations. The company's national research test facility, located in the Grand Canal Shoppes of The Venetian Hotel and Casino, Las Vegas, has added a 36-station screening room test theater, confounding some early sceptics. More
UK supermarket chain Iceland has developed a nationwide panel of 300 'Supermums', using the organising expertise of Brahm Research. The panel will be called upon frequently to test promotions and new product lines, in addition to helping the retailer understand its key audience. More
Kate Dann, one of the UK industry's best known specialist recruitment consultants, has teamed up with researchers Peter Goudge and Jill Bowden-Doyle to provide employee engagement studies and consultancy in response to enquiries from clients. More
comScore Networks has announced the launch of qSearch Europe, which provides insight into usage of the top search engines and portals, based on actual search queries. The new service adds figures for the UK, France and Germany to the existing measures for Canada and the US, and initial results show an interesting comparison. More
GfK has unveiled a wristwatch which it claims measures 'whatever mass media the wearer comes into contact with, wherever the wearer may be'. MediaWatch made its debut at the international 'Week of Audience Measurement' organized by ESOMAR and ARF in Geneva, beginning yesterday. More
Nielsen Media Research's tribulations with the launch of its Local People Meter are continuing. In the same week that NMR announced a high profile task force to ensure fairness, a leading Spanish-language media company has filed a lawsuit seeking to stop its 'false and misleading' advertising and the use of data based on 'flawed sampling'. More
Survey software provider Perseus Development Corporation has announced the opening of a London office, under the name of Valloria Software (Perseus UK), and has appointed Peter Barnett as MD. More
US solutions provider Primary Intelligence has launched the Sales Confidence Index, a tool for the automated measurement of salespeople's confidence and engagement with their organisation. The company says results show the Index to be a precise leading indicator of future customer purchase decisions. More
As reported in Research News, the monthly newsletter of the Market Research Society of Australia, this month sees the launch of the new AS4752 in Sydney on 17 June by Standards Australia. The country joins the UK, Spain and France as the fourth nation to introduce an official quality standard for its market and social research industry. More
Technology marketing consultancy Robins Consulting Group and trade press publishing group TMC in the USA have joined forces to produce a series of new market research studies covering a variety of technology products and services. More
From today (June 3rd), Nielsen Media Research is offering Local People Meter (LPM) data in New York. The new system will run in parallel with the old Meter/Diary system for a transition period of three months, with either set of data allowed for commercial use. More
US-based agency The NPD Group, has launched the NPD Consumer Electronics Price Watch, a monthly pricing monitor that provides a top-line look into the average selling price of technology products. More
Abacus, a division of DoubleClick Inc., a data and research provider to the direct marketing industry, has announced the formation of Abacus Australia, to be based in Sydney with an office in Melbourne. More
Communications and networking research specialist The Yankee Group has been acquired from Reuters by Monitor Clipper Partners and a group of private investors including Ted Philip, the former President, COO and CFO of Lycos, Inc., who intends to play an active role and serve on the board of directors. More
FIRM (Future Information Research Management) has released a new version of its flagship software system Confirmit. Online and offline reporting capabilities are enhanced, survey generation is faster and overall performance improved by up to 1200%. More
MrWeb today launches the HRchive, a new site section designed specifically for Human Resources professionals in the market research industry. The resource includes live and historical stats on vacancies and salaries, advice on recruiting, features on legislation and trends by recruitment experts, training info and a full set of 'Love and Hate' articles about working in MR. More
Ipsos has established a new global division and brand for its loyalty offering. Ipsos Loyalty boasts a team of more than 100 specialists around the world providing customer satisfaction measurement (CSM) and customer relationship management (CRM). More
NOP World and Sports Marketing Surveys have announced the launch of sponsatrak, a new sponsorship tracking study developed jointly by the two companies. More
Ziment, the global healthcare research brand for The Kantar Group, has introduced a new research technique designed to improve the accuracy of drug sales and manufacturing forecasts. Customers traditionally overestimate potential demand and the new technique, 'Demand calibration', helps to adjust estimates. More
The International Mystery Shopping Alliance (IMSA) has expanded its coverage to include North America, the Baltics and Pakistan, creating a combined panel of almost 500,000 mystery shoppers. More
JupiterResearch has announced a new research service covering home theater and digital home entertainment. The August launch will be the eighth new practice started by JupiterResearch since it was acquired in July 2002. More
TGI is developing a new 'social grading' system, TGI Global SEL (Socio Economic Levels), according to the latest newsletter from Kantar. The system promises the grail of a consistent means of segmenting different populations into discrete groups based on social and economic status. More
Following criticisms by News Corporation last month and the subsequent postponement of its New York People Meter launch, Nielsen Media Research has announced an increase in its samples of African-Americans and Hispanic-Americans both at the local and national level, and given details of the numbers involved. More
Saatchi & Saatchi has announced an exclusive supplier agreement with market research firm QiQ International for a transformative brand research methodology based around its 'Lovemarks' concept. More
The Kantar Group has relaunched its Web site, providing a clear and concise guide to the 19 research, insight and consultancy companies it now includes. More
Scarborough Research has enhanced its consumer and media database with information about viewing of television program genres. Beginning with this month's release, in-depth qualitative information is available about consumers who watch program types from documentaries to reality dating shows. More
From this week, MrWeb is offering free advertising of vacancies for interviewers and coders for agencies with full entries in its directory. The service will be trialled in the UK before rollout to Australia, the US and elsewhere. More
YouGov has announced that it will work on a large-scale project funded by the American National Science Foundation (NSF) and centred around a monthly tracking study of the British electorate, administered online. More
NDCHealth Corporation and IRI's Healthcare Solutions Group have announced a strategic relationship to develop and market a service which measures the impact of television advertising of direct-to-consumer (DTC) prescription drugs. More
Nielsen Media Research has postponed the NYC launch of its 'people meter' system to June 3rd, under pressure from News Corp and various political figures / groups. A task force including Congressman Charles Rangel, whose district includes Harlem, will help Nielsen look into concerns that the system undercounts minority audiences. More
US agency Dynamic Logic has launched AdIndex Sponsorship, a new product designed to help advertisers measure the effectiveness of sponsorship initiatives that aim to link a brand to a particular activity, event or content. More
Responding to widespread changes in consumer shopping patterns, ACNielsen US this week announced a comprehensive retail measurement solution that offers significantly enhanced coverage of the complex US consumer packaged goods (CPG) marketplace. More
Three promotions are announced at fast-growing Little Rock-based agency Flake-Wilkerson Market Insights LLC, following the opening in February of its new 'Midwest' call center and other recent appointments. More
US advertising agency Ten United has formed a Behavioral Insights Group and appointed researcher David Grzelak to lead it as Director of Ethnography. More
Consultancy SoHealthAsia and Internet application provider GMI (Global Market Insite) have announced an agreement to develop online market research services among medical professionals in Asia. The first stage, a series of trials for web-based omnibus services, is underway amongst physicians in Hong Kong. More
NOP World Health has named Keith Loehlein, Maureen McLaughlin and Sue Ramspacher to head its three new practice areas - Assessment and Tracking, Promotional Effectiveness and Consumer as Patient. More
Trouble - of rather different sorts - for audience measurement providers on both sides of the Atlantic. The UK's radio audience research body RAJAR is being sued for £66m, while in the US Nielsen Media Research has been criticised by News Corporation over its imminent launch of People Meter technology in New York. More
Hotel performance researchers Deloitte, specialists in markets outside North America, have announced an alliance with US lodging industry benchmarking experts Smith Travel Research (STR). The two will produce a series of benchmarking reports on the performance of the global hotel industry. More
Healthcare market intelligence provider Solucient has released its first ranking of top US hospitals. The list recognizes the hundred hospitals with the highest rates of improved patient outcomes and financial performance over a five-year period. More
Multi-disciplinary UK communications agency Brahm has announced the launch of a comprehensive public consultation and communications service called inperspective, aimed at the public sector, utilities, the transportation sector and property developers. More
Ipsos-RSL and Ipsos Latin America have announced the launch of 'Professionals and Executives (P & E) in Latin America', a survey of the lifestyle and media behaviour of business decision makers and leading consumers in the region. More
Arbitron Inc. announced last week that it will cease monthly and weekly MeasureCast services, which provide audience ratings for Internet audio content, at the end of the month, citing insufficient revenue potential to justify current methods. More
NYC-based research firm Schulman, Ronca & Bucuvalas, Inc. (SRBI) has launched a Consumer Insights Division, led by a team of industry veterans under Divisional President Duane Clement. More
UK agency ORC International has launched 'ORC Repaircheck' - a standard survey that enables housing providers to gauge tenant satisfaction with repair services. More
Today sees the official launch of a home page for Australian researchers. MrWeb has attracted a significant audience of MR professionals Down Under for most of its 5 years, without much specific targeting, but from today is providing specific feature content, a job search and recruiter index, and directories with a more Australian focus. More
NOP World has announced the launch of Flight Track(TM), a new ad tracking product designed to give 'the clearest picture yet' of attitudes and brand disposition. The product combines new metrics Ad Potency(TM) and Investment Efficiency with online data collection and delivery. More
Medical specialist SoHealthAsia has announced a new study of cancer treatments in Asia, the first phase of which was completed this week. Cancer in Asia Today examines at the patient level how Oncologists and others manage treatment of a range of cancers, collecting the data directly from physicians. More
American retailers will soon be able to extend the sales information and category performance monitoring used in center store categories to their fresh foods / perishable goods counters, following a recent announcement by independent consultants The Perishables Group and ACNielsen US. More
ORC International has announced the opening of an office in Perth, Western Australia, specialising in employee research. More
HI Europe has announced the extension of the QuickQuery(tm) online omnibus service, created in the US by Harris Interactive® in 1999, to Great Britain. The company plans to add France, Germany, Italy, Spain and Belgium in the near future. More
Sports Marketing Surveys has announced a new automated Image Recognition System, which will measure and analyse TV exposure of client ads on location at sporting events and other occasions. More
Ipsos-Insight, provider of human health purchasing survey PharmTrends®, has announced a complementary syndicated service to track American consumers' purchase of cat and dog health products, called Ipsos PetTrends(SM). More
Online data collection specialist Itracks (Interactive Tracking Systems Inc.) is to establish a European office and has announced that Bjørn Haugland, founder of online software pioneers FIRM, will lead the initiative as President of Itracks Europe. More
African-American television network BET is to launch a new research initiative among black consumers, in partnership with multicultural research specialists NSightsWorldwide, LLC and global research giant TNS/NFO WorldGroup. More
RoperASW has been commissioned to conduct an annual, in-depth research program into the motivating forces in women's lives, on behalf of Oxygen Media and with the support of strategic media planners and buyers MediaCom. The study will probe the unique wants, needs, and motivations of America's female consumers. More
Nielsen Media Research have signed an agreement with digital video recording (DVR) pioneers TiVo to deliver information on DVR usage to advertisers and television executives. Data will be collected from an Opt-In panel of TiVo's standalone subscribers. More
Following recent press coverage of the unethical practices of Finance and Insurance (F&I) managers in the automotive sector, Maritz Research is helping vehicle dealers to improve their compliance assessment using a new mystery shopping program. More
Elizabeth Norman International has announced the launch of a Manchester office. The office is being set up to service The Midlands, North and Scotland and will be headed up by Caroline Rock, a senior consultant with the company for four years. More
Research and advisory firm Financial Insights, an IDC Company, has announced further expansion in Europe, with two key appointments. Robert Giffords becomes Director of Research and Consulting for the EMEA Region, joined by Martin McKenna as Director of Sales. More
Millward Brown continues to strengthen its senior team for Mainland Europe with the appointment of Pierre Gomy as Research & Development Director. Also this month Krzysztof Kruszewski, MD of the company's Polish subsidiary has picked up two awards. More
The UK's Market Research Society (MRS) has announced its second online training course – 'Market Research – An Introduction' is designed to broaden understanding of research and its role in society and business. More
UK agency ORC International treated clients and the press to a glimpse of its Vision for the future of MR last week in Central London. The company's survey management, analysis and reporting will all be Web-based on most projects, giving clients continuous access to project progress and often to results as they emerge. More
Leading US retail research firm Bernard Sands have announced a new line of financial and consumer marketing research products created in collaboration with market intelligence firm BIGresearch, LLC. More
Martin Hamblin GfK Global HealthCare has launched '1st Forecast', a new service for biotech and pharmaceutical companies, to determine the likely market success of a new compound in development. More
It's been a busy time for automotive research announcements. This afternoon DRNO provides summaries of four recent stories covering customer loyalty and retention, hybrid and diesel development and the Harris Interactive® Automotive Panel. More
John Aitchison, formerly with TNS, has set up a specialist online market research company, First Line Research, offering full service research, consultancy and training services. More
TV and Film research specialists MarketCast and real-time box office tracking experts Rentrak Theatrical have announced an agreement to expand their existing services, offering among other things the ability to forecast a film's opening box office results based on day of release tracking data. More
Despite the lack of trust in MPs reported last month in DRNO, people seem to be more and more interested in their opinions: BPRI has announced that in response to demand from clients, it will run its Political Opinion Panel (POP) and NGO Panel four times during 2004. More
Opinion Research Corporation has just established the ORC Sports Research Desk and has hired Seth Levenstein, formerly President of Dynasty Sports Marketing, as Director. More
UK research agency Marketing Sciences has just launched PanelWizard, an innovative new consumer omnibus service. PanelWizard mixes telephone and online interviewing meaning that costs per question can be reduced, whilst still reaching a nationally representative audience. More
Ipsos has announced a partnership with The Associated Press for national and international public opinion polling. Ipsos-Public Affairs, headquartered in Washington, D.C., is to conduct twice monthly national polls, occasional state polls and quarterly international polls for AP. More
Xtreme Information and YouGov have recently launched Impact Check, a new rapid turnaround, quantified research service for organisations with PR issues. More
Information Resources, Inc has launched a new analytic service called Mix Drivers/Portfolio. Designed for CPG manufacturers who market multiple competing brands within the same product category, the service reveals opportunities to increase profits by re-allocating marketing spending across entire brand portfolios. More
Nielsen//NetRatings has this week announced the introduction of Digital Media Universe tracking to its reports, providing the most comprehensive view of Web and digital media usage. More
comScore Networks has announced an Internet Service Provider (ISP) tracking service which monitors performance at the national and local market levels, and combines data on throughput speed and market share with qualitative attitude and intention data. Initial results illustrate the different speed of the move to broadband - and some contributory factors - in various US localities. More
UK video research specialist Vox Pops International (VPI) has launched an online archive of market information and clips called Reality Check. The service offers easy access to recent responses and analysis on a wide range of current business, political, consumer and lifestyle issues. More
VNU has announced a new organizational structure for its largest business group, VNU Marketing Information. Steven Schmidt becomes global CEO for ACNielsen and a new unit, VNU Advisory Services, has been created to develop advanced business solutions for clients. More
ComScore Networks has launched a Survey Solutions business unit offering survey-based research services via a panel of more than 1.5m consumers, and appointed Randall S. Smith as president and CEO. More
Arbitron Inc. and TNS Media Intelligence/CMR have signed a marketing agreement to provide TNSMI/CMR's spot television advertising tracking data to Arbitron's regional and local advertising agency customers. More
Sports Marketing Surveys is extending its tennis research programme from the US to provide directly comparable analysis of the equipment market in the five biggest Western European economies. The new European Tennis Survey is supported by many of the major global tennis manufacturers. More
NetRatings and ACNielsen US have announced the launch of Homescan® Online, a new service designed to improve the effectiveness of online marketing for consumer packaged goods (CPG) marketers and Web publishers. More
Sports Marketing Surveys and Eurosport have announced the launch of the Eurosport Poll, a joint venture using online research to deliver rapid feedback to sponsors, event organisers, consultancies and federations on an omnibus basis. More
Nunwood Consulting is using personal digital assistants (PDAs) alongside software developed in-house to enable the uploading of interviews as they are completed, allowing researchers 'back at base' to instantly monitor, collate and view quantitative results, 'real time'. More
The latest annual US trade statistics can now be found on an interactive Department of Commerce web site offering customised maps and graphics. The launch was announced this week by Linda Conlin, Assistant Secretary of Commerce for Trade Development. More
Following the recent extension of its agreement with Nielsen Media Research to include Australia and New Zealand, KMR has announced that its TGI Network now covers over 50 countries worldwide, through wholly owned companies and partnerships. More
Ipsos-Insight has announced a new consumer panel tracking tool in the US, called the On-the-Go Purchase Panel. The panel captures unplanned and incidental purchases across alternative sales channels for beverage, snack, gum, snack bar and candy manufacturers, according to Ipsos filling a gap left by over-concentration on traditional channels. More
The MORI Reputation Centre is launching a second wave of its CSR (Corporate Social Responsibility) study among members of the British public. The first results from the new multi-client study will be available next March. More
ACNielsen US has announced plans to greatly extend the coverage of its Convenience Track retail measurement service, boosting the sample used for sales projections to over 2,500 convenience stores across the US and in 30 local markets. More
Research agency BPRI is to introduce a panel of NGOs (Non-Governmental Organizations), running along similar lines to its existing Political Opinion Panel of 135 backbench MPs. Panel members include Chief Executives, Director Generals and Chief Press Officers of the UK's major NGOs, all of whom have signed on and agreed to participate. More
Internet measurement specialist comScore Media Metrix has announced a major expansion of Local Market Reporting, its system for measuring Internet usage at the local market level. The expansion takes the number of markets covered to more than 100, representing more than 90 percent of all US Internet activity. More
The Association for Survey Computing has announced four nominees for the MRS / ASC Joint Award for Technology Effectiveness, which aims to promote excellence in creating software or technology aiding the practice and delivery of research. More
Unity Marketing, whose president Pam Danziger is the author of 'Why People Buy Things They Don't Need', is to launch a new Luxury Consumer Tracking Survey among affluent Americans. More
Ipsos-Insight, the Ipsos Group's main MR division in the US, has launched a new, cutting-edge package-testing product called 'Pack Evolution' that enables manufacturers to take advantage of the speed, efficiency and technology of the Internet to test package designs using digital shelf displays. More
MR publisher RFL Communications, Inc. has launched what it claims is the world's first pharmaceutical market research publication. More
Millward Brown has signed an exclusive worldwide licensing agreement with French market modelling agency Interstat to use its SAPIENS® market mix model, which offers sales volume forecasting across both packaged goods and BtoB product categories. More
Ipsos-RSL has announced its third annual survey of European Opinion Leaders (EOLS 2003), which captures attitudinal and media data for individuals with influence across a wide variety of sectors. EOLS 2003 will include viewing measures of pan-European satellite TV channels for the first time. More
MapPoint 2004, the newest version of Microsoft Corp's business mapping and location-based data visualization software, will include US consumer profile data from Simmons Market Research Bureau, enabling users to view data down to the level of products and zip codes. More
UK agency MORI has announced that it is bringing together the different strands of its reputation work to create a new body, The MORI Reputation Centre. The Centre is a joint initiative of its private and public sector divisions and will cover stakeholder audits, branding & identity, image tracking, corporate social responsibility, communications evaluation and employer brand. More
Information systems provider Geoscape International, Inc. has introduced a new version of its Marketscape dataset which claims to improve on census information about population groups, in particular recent immigrants. More
YupiMSN, the division of the MSN® network that delivers Spanish-language content and services to the US and Latin America, has this week selected NetRatings to provide media quality Internet audience measurement and online behaviour data for its US Hispanic consumers. More
Brand rankings publisher Superbrands International today announced its collaboration with media and entertainment company Discovery Networks Asia, and Synovate, on a two-prong consumer survey to identify and define Asia's most highly regarded brands. More
Seven European providers have this week announced the formation of The International Mystery Shopping Alliance (IMSA). The IMSA offers mystery shopping and related services in 15 European countries, including the UK, and aims to expand quickly to offer worldwide coverage. More
The last few days have seen the announcement of a number of new segmentation products and services by US companies. Three of them, from FGI Research, Burke and Claritas, are detailed here for readers of DRNO. More
The UK's Market Research Society (MRS) this week announced the launch of its long-awaited networking group for young researchers, which will be called R-Net and aims to be an 'industry-wide forum', incorporating client and agency side. More
The Market Research Society will be showcasing its training courses and professional development qualifications at the Insight Show in London in November, under the banner of the 'MRS Academy'. Visitors will be able to get a taste of some of the more popular training courses available, from a series of thirty-minute presentations. More
Audience measurement leader Nielsen Media Research has enhanced its Monitor-Plus advertising intelligence service with the introduction of Quick*Views, a web-based product providing instant access to summary-level US ad spend information. More
In yet another show of the increasing importance of the Hispanic consumer in the US, Mediamark Research Inc. is building several new Hispanic elements into its Survey of the American Consumer, including the use of Spanish-speaking interviewers and materials and additional questions on language capability and country of origin. More
Information Resources, Inc. has expanded its industry-leading Mix Drivers(TM) marketing mix modeling service to include a Consumer Segment Insights module, Mix Drivers/CSI(TM). More
MrWeb has today launched the first four of its new 'Sector Focus' pages. Each page brings together the site's news, desk research links (UK-based) and listings of suppliers for researchers working in a particular vertical sector. More
Online MR agency Lightspeed Research has announced the launch of the Lightspeed Consumer Panel Web site in Australia. The site signifies the beginning of a planned move into the Asia Pacific market. More
CPG and healthcare insight specialist Information Resources, Inc. has announced the launch of Ethnic Workbench(TM), a new service which enables CPG marketers to analyze retail sales trends in Hispanic and African-American markets, compare them against the overall US average to identify opportunity gaps and measure the impact of ethnic-targeted marketing. More
Online competitive intelligence service Hitwise have announced the launch of a new service, Search Terms. The service monitors searches made across 70 of the world's most popular search engines by more than 8 million UK Internet users. More
The UK's Association for Qualitative Research (AQR) has announced the launch of a comprehensive benefits package for its members, including dedicated employment insurance cover, preferential hotel rates, and a health insurance scheme. Members can pick and choose from the benefits on offer. More
Specialist research agency Sports Marketing Surveys has announced a five year charitable programme to help the development of sport for the disabled and other groups. The contribution will be in the form of free research, to the value of £100,000. More
Australian research specialist Pricing Decisions has announced the launch of a proprietary technique called 'eValuator', which uses advanced choice modelling methods to understand the value that customers obtain from new and modified products. More
The UK's Association for Qualitative Research (AQR) has today announced the launch of a comprehensive online directory of research terms and definitions. The glossary is one of several new features on the AQR web site. More
ACNielsen and Yahoo! have teamed up to launch Yahoo! Consumer Direct, Powered by ACNielsen, a new service that enables consumer packaged goods (CPG) companies to reach consumers more effectively online and directly measure the offline sales impact of their efforts. More
Leading Australian online MR company Whetstone are claiming extraordinary success for an open-ended online discussion technique named 'The Research Confessional'. The system runs open-ended email discussions using a bespoke software package and makes use of a panel of 21,000 people. More
Prices charged by UK research agencies will be investigated over the next few weeks by UK Consultancy RHMR - this is the 6th year in succession that the price check has been carried out. Between 1998 and 2002 the average quotation received from participating agencies has risen by only around 10-15%, reflecting very competitive conditions in the industry. More
ORC International has announced a syndicated mystery-shopping product for social landlords in the UK who are preparing for Housing Corporation inspections or looking to test their delivery of housing services and telephone helplines against Customer Charters. The service was launched at two seminars in early July. More
UK agency MORI is launching three new press studies among Fashion Editors, Home & Lifestyle Editors and Health & Beauty Editors. More
In what will undoubtedly be the MR Event of the Year, BMRA Chairman Peter Jackling and fieldwork guru Jill Lonsdale completed their planned merger in a ceremony in Chalfont St Peter in June. More
The Research Pacific Group has formed a new company, Research Pacific Japan, to cater for growing demand, especially from US and European clients. The move follows the establishment in the past year of operations in Korea and Hong Kong, plus expansion in India. More
Neil McPhee, formerly Head of Qualitative Research at Morpace International, has opened a new qualitative consultancy, Nuance Research. Nuance aims to offer cost-effective research in both b2b and b2c markets, and to get beyond 'rational and rationalised questions' to the unconscious roots of consumer choice. More
Millward Brown has extended its franchising arrangements with WALKER, the stakeholder relationship management and measurement specialists. In a three year agreement begun on 1st June, MB took on the WALKER franchise in Poland, the Czech Republic, Hungary and Turkey, adding to its existing licenses in the UK, through BMRB, and in Australia. More
In the recent Week of Audience Measurement in Los Angeles, AGB unveiled its latest television audience measurement technology, UNITAM. Radical advances claimed for the technology include measurement of all kinds of TV platforms without requiring embedded codes in the broadcast signal, accurate measurement of time-shifted viewing such as that permitted by TiVo, and simplicity of installation. More
Pharmaceutical and healthcare research agency Ziment has launched MESSAGEZ ('messages'), a new addition to its suite of market research approaches for product and business development managers launching and re-positioning products. More
PulseTrain has announced that SPSS MR clients can now analyse their data in Pulsar, the company's end-user survey analysis package. This will allow users to open Quanvert, mrInterview, SAV and other files without requiring any understanding of the original proprietary formats. More
MR agency Nunwood Consulting is are offering Local Authorities in the UK an online system for disseminating data and documents across various user groups. The launch of 'e-Government Solutions', a secure information management system, follows a two-year development period involving extensive liaison with a number of authorities. More
Janet Kiddle, former MD of UK top 12 Agency TRBI, has launched what is described as 'the only strategic market research consultancy specialising in understanding the 50 plus market place'. The formation of the company, named Steel Magnolia, is a response to the increasing importance of this age group in the economy. More
The British Market Research Association (BMRA) in the UK has launched the 'Awards for Business Effectiveness 2003', which have been developed to recognise best practice among member companies involved in the business of research. This is the latest in the series of the BMRA's 'Research Effectiveness' awards events. More
Information Resources Healthcare Solutions Group has recently expanded its RxPulse Patient Panel and healthcare analytics portfolio with the availability of RxPulse BehaviorScan Cross-Market. More
In response to the publication of the GfK audience survey in the UK at the end of May, the boss of RAJAR (Radio Joint Audience Research Ltd) has put forward the organization's viewpoint. More
Ipsos Ideas is the new global newsletter published by the Ipsos Group, the world's second largest survey-based marketing research company. Ipsos Ideas will be published five times a year in English, French and Spanish, and will feature essays by leaders of the company's core practices in advertising, marketing, public opinion, customer loyalty, and media research. More
UK-based Bloor Research and Boston-based Baroudi Group, both research and analyst firms servicing high-technology clients, have announced a partnership to offer a broader range of analyst services, providing expertise from both the US and European markets. The US arm of the operation will be known as Baroudi Bloor. More
Information Resources, in conjunction with Marketing Analytics, has announced the launch of Drivers on Demand, a new web-based business intelligence application that provides consumer packaged goods sales and marketing managers with automated, model-driven analysis of retail sales drivers. More
GfK Media Ltd is to publish the first results from its national broadcast media survey of radio and TV audiences -- the first of its kind to use electronic measurement in the UK - at the end of May. More
SPSS has this week announced the launch of Predictive Web Analytics, a solution allowing companies to transform their web data into deeper customer intelligence. Unlike traditional web metrics, Predictive Web Analytics aims to provides meaningful historical and predictive insights, so maximising customer value and increasing returns from web investments. More
Consumer research firm Insights Marketing Group (IMG) has launched Multicultural Diagnostic Research - the first copytesting service geared exclusively towards multicultural ads and audiences through an exclusive licensing agreement with Diagnostic Research International (DRI). More
Specialist MR recruitment consultancy Insight Resources has announced it is re-branding as SLS Services Limited, with immediate effect. Paul Spivey has joined the board of directors, bringing 20 years of recruitment experience to the company. More
Hitwise has this week introduced demographic information to its real-time competitive intelligence service. With profiles on over 3,500 UK websites available now, rising to 30,000 by the end of the year, Hitwise aims to offer its clients access to an unparalleled breadth and depth of business critical data. More
WebSurveyEurope, (a leading Internet survey company in the healthcare industry) and Martin Hamblin GfK, have signed a Letter of Intent to deliver online physician surveys. More
Hitwise has this week announced the launch of its real-time online competitive intelligence service in the US, consolidating already profitable operations in the UK, Australia, New Zealand, Hong Kong and Singapore. More
Technology consultancy The Yankee Group has announced the launch of a new era in quantitative market analysis tools--Yankee Group Decision Instruments. More
ACNielsen U.S. has this week announced the release of its most advanced merchandising software solution to date: Spaceman 7.0. This new version extends Spaceman's reach to new retail channels, while giving users important new merchandising design and sales analysis capabilities. More
The NPD Group and home improvement tracking partner The Farnsworth Group have agreed to work together with CCITRIAD, parent company of Vista Information Services, to provide a comprehensive marketing information service for the home improvement industry. More
comScore Networks recently announced the launch of comScore Media Metrix qSearch, a breakthrough system to accurately measure consumer usage in the fast-growing online search industry. qSearch is the first information service to track and report consumers' distinct search queries across 25 major search engines and portals. More
Ipsos-RSL is to extend its winning Europe 2000 formula to Latin America. The Latin American Professionals and Executives Survey will be the first survey to enable planners and marketers to understand this audience in a consistent manner across the continent, with the survey expected to launch in September 2003. More
Media Guardian and NOP Research UK have formed a long-term partnership to develop a unique resource for the whole media industry, the first findings of which are released this week. More
Scarborough Research and Nielsen Media Research in the US have recently formed a partnership to offer the NSI Profiler-a new qualitative television rating which combines Nielsen Station Index (NSI) ratings with Scarborough's qualitative consumer indices. More
Ipsos-RSL has this week announced that Europe 2003, the fourth survey in the successful Europe 2000 series, will be launched on 3 July 2003 in London. The survey has established itself as the main currency for trading pan-European print and television campaigns and is an essential tool for advertisers, planners, buyers and media companies worldwide. More
Arbitron has announced that Médiamétrie-the provider of TV, radio, Internet and cinema audience measurement in France-has signed a license agreement that will enable the company to evaluate Arbitron's Portable People Meter system in Paris. More
US based Marketing Systems Group and Computers for Marketing Corporation of San Francisco, CA have recently released a new interface between CfMC's WebCATI and the PROøTøS researchPredictive Dialer. This revolutionary interface allows interviewers, physically located away from the centralised interviewing facility, to operate as if they were in the facility itself, using a centralised web-based interviewing system linked to a computerised dialing system. More
Nielsen//NetRatings has signed a five-year agreement with media owner Univision Online to build an Internet audience measurement panel to improve the tracking and analysis of online behavior among Hispanics in the United States. More
RedSheriff has this week unveiled its new market intelligence capabilities and the results of a demographic survey of more than 60,000 New Zealand Internet users. In Auckland, RedSheriff's Chief Executive Officer, Richard Webb, commented on the progress the New Zealand Internet industry had achieved since the company's unique web measurement methodology was established as the standard by the Online Publisher's Group six months ago. More
E-Tabs has announced its partnership with Insight Marketing Systems (Melbourne, Australia) to market and distribute Research Reporter - market research management and library software - to research buyers in UK and Europe. E-Tabs will be premiering Research Reporter at Esomar's Excellence in Consumer Insights conference in Madrid (30 March - 1 April). More
A first 'World Industry Network (WIN)' meeting is to be held on 22-23 May 2003 in Brussels. More
In the USA,Arbitron has made several important enhancements to its RADAR network radio ratings service, including increased sample size, improved sample balancing techniques and new software reporting capabilities. More
On-going collaboration between Techneos Systems and SPSS MR has produced an improved solution for mobile collection of structured data. Techneos, the mobile data collection specialist, has just released a new version of its Entryware Professional software that is integrated with the SPSS MR Dimensions Platform. More
SPSS has recently released PredictiveMarketing, an automated predictive analytics application that helps marketers improve customer targeting and increase response rates. More
According to reports in the media press, BARB (Broadcasters' Audience Research Board) in the UK is looking into a measurement system for interactive TV advertisements. More
New research from Millward Brown reveals that two in three global tweens (children ages 9-14) influence big ticket family purchases like cars, the fashion brands their parents wear, and mobile phones. And a further one in seven has an opinion about what brands their parents should buy, but doesn't express it. More
This month has seen the launch of the new Researcher's Toolkit CD-Rom from the British Market Research Association (BMRA) in the UK. More
Healthcare research agency Ziment Group has joined forces with WorldOne Research to rapidly expand WebSurveyEurope, their physician Internet panel for marketing research in Europe. More
At a time when many multi-national companies are relocating their Asia Pacific headquarters to Hong Kong and China, Millward Brown has chosen Singapore as the hub of its operations in this region. More
From this week, the GfK Group is represented by its own media research company in the UK with the launch of GfK Media Ltd, offering customer focused and technology driven measurement of media consumer behaviour. More
With strong backing from key broadcasting and cable clients, Nielsen Media Research has recently announced a rollout schedule for bringing continuous, overnight demographic ratings into the top 10 television markets in the U.S. Nielsen will initially launch electronic People Meter ratings service in Los Angeles, New York, Chicago and San Francisco next year. More
The NPD Group has reached a strategic partnership with Parkod Europe to provide beauty retailers and manufacturers with access to new levels of market information. France is the first step in the partners' European rollout of selective beauty POS tracking. Discussions are underway to expand the partnership's beauty industry market tracking to include Italy, Germany, Spain and the United Kingdom. More
ePocrates, a provider of clinical information at the point-of-care, and Techneos Systems, a developer of mobile survey software, are collaborating to bring the power of point-of-experience data collection to the healthcare market research arena. More
Caroline Steane Associates have re-branded and from March 2003 will be called CSA Recruitment. The specialist MR recruitment consultancy has also launched a Web site which will be live from the first week of March. More
Global brand design agency Enterprise IG has set up a new specialist practice area to advise organisations on internal brand engagement. Three WPP Group companies, Enterprise IG, MCA Communicates and Added Value Internal Communication , are joining together to launch 'Babe'. More
MrWeb, the publisher of Daily Research News and MRWho, has appointed Michael Kenyon to the new post of Director, US Operations. The move follows a successful year in which the company has consolidated its no.1 position in the UK research job ads market and broadened out into new areas. More
ATR Australia's new regional TAM system was launched last week, providing daily data for five regional markets and twenty three sub markets from a panel of 2,000 homes. More
Following the launch of its international division in November 2002, UK agency Leapfrog Research and Planning has recently launched a new quantitative division - Leapfrog By Numbers. More
At the Technovate conference hosted by ESOMAR this week, NOP World, MORI, NFO Europe and SPSS MR have announced the creation of ECOR (European Consortium for Online Research) to shape the future of online research in Europe. More
Information Resources, Inc has this week announced the immediate availability of its new InfoScan Convenience Store National service. The new service provides scanner-based sales data and causal (promotional) information at the national and regional levels. More
MrWeb today launches www.marketpharma.com , a site dedicated to pharmaceuticals and healthcare researchers. Relevant news and jobs will appear on both MrWeb and marketpharma, and additional feature articles will appear in the latter exclusively for MR professionals in this market. More
Jupiter Research has recently announced the launch of two new services to its product portfolio, the Web Site Review service and dedicated research analyst Weblogs. More
The BBC's Watchdog programme made history this week, becoming the first British television programme to gauge public opinion by text message. The groundbreaking research, which shows that half the British public think the MMR vaccine is safe, has been developed and tested by research agency MORI. More
Claritas has this week announced the formation of a new advanced analytical services division called Integras, specialising in high-end location research and customer analysis for marketing. More
For the first time, the British Safety Council (BSC) has formed a partnership with employment research consultancy, ORC International, to promote the importance of measuring stress in the workplace by using the company's recently launched online survey tool called ORC SAFE (stress analysis for employers). More
KnowledgeBase Marketing and its parent company Wunderman have recently unveiled Digital Neighborhoods, a unique tool that segments consumers by their online behaviour - the amount of time they spend online and the purpose for which they use the Internet. More
Chameleon, Pulse Train's innovative R&D project, which facilitates the sharing of data and scripts between different data collection and analysis systems, is billed as data migration made easy. More
Nunwood Consulting has been invited to represent UK based agencies, at the Worldwide Technology and Innovation Conference - Technovate - hosted by Esomar in Cannes, France at the end of the month. More
As part of the global strategy to develop its healthcare sector, Taylor Nelson Sofres (TNS) has announced the extension of its global healthcare research offering into Italy. More
Ipsos-RSL has just announced the latest new sponsors for the Europe 2000 series: in signing up for Europe 2003, Time and Fortune are marking their support for the survey for the first time, joining an already impressive group of international print, TV and agency sponsors. More
Pulse Train has just announced the release of Pulsar WEB 2.50-00 with a whole new range of features. More
ACNielsen U.S., an operating unit of ACNielsen, has recently announced the launch of New Product Qualifier (NPQ), a powerful new software tool to help consumer packaged goods (CPG) companies hone their lists of new product ideas to those with the greatest potential for success. More
What cultural differences need to be considered when conducting research amongst ethnic minority groups? How to overcome language barriers? How to recruit members from different minority backgrounds? How do clients choose agencies with specific expertise in this area? These are just some of the issues that will be tackled by the newly-formed Ethnic Researchers Network, announced by The Market Research Society (MRS) in the UK. More
Leapfrog Research and Planning, one of the UK's leading qualitative research agencies, has this week announced the launch of its new International research division - Leapfrog Further. More
The '2003 Latin American Marketing Report,' published this week by Strategy Research Corporation (SRC), now part of Synovate, presents buying power estimates for 18 countries, plus Puerto Rico, and 70 metropolitan markets across Latin America. More
Nielsen Media Research and Ucentric Systems have announced an agreement to create television audience measurement software that will track usage of personal video recorders on multiple television sets. Many digital set-top boxes will be powered by Ucentric Multi-TV PVR applications. More
Taylor Nelson Sofres (TNS) has this week launched BUY©Test Online, an online version of its advertising pre-testing solution. BUY©Test Online addresses traditional advertising pre-testing issues such as cost and turnaround times, while building on the BUY©Test system used by advertisers worldwide for over 20 years. More
Research consultancy, ORC International, has recently eveloped a mathematical analysis ool for Nationwide Building Society in the UK that reveals the link between employee commitment, customer satisfaction and business performance. More
Interactive Tracking Systems Inc. (Itracks), specialising in online market research data collection services, has launched its new Online Usability tool for website testing. Designed with the input of leading market research firms, Online Usability is designed specifically for market researchers, allowing them to expand their service offerings in the area of website testing. More
Internet research agency RedSheriff is running its syndicated Christmas survey for the third consecutive year this December. Over the past 3 years, more than 250,000 respondents have completed RedSheriff surveys from 30 countries. More
NPDTechworld, a division of The NPD Group, Inc. has recently launched Distributor Track, the authoritative source for distributor sell-through data on information technology products. More
A new website, MarketingFix, launched at the end of last week, aims to be a vital resource for those who follow trends in Internet marketing and media. More
Wundermann, a member of the WPP Group, has recently announced the results of a groundbreaking research initiative, the Wundermann Brand Experience Scorecard, which demonstrates the key role that consumer-brand experience plays in the brand building process. More
The first data from the HealthFocus Trend Survey, collected from more than 2000 'primary grocery shoppers' (mostly women) in Western Europe - the UK, Germany, France and the Netherlands - shows that the European consumer is lagging far behind the US, Australia and Chinese consumer in terms of health shopping. More
MORI has established a new qualitative HotHouse in the UK to develop innovative approaches to qualitative research. The HotHouse - a team of creative specialists working across the company - has recently worked with clients such as the Broadcasting Standards Commission, Macmillan Cancer Relief, Urban and Economic Development Group (urbed) and the National Portrait Gallery. More
Market information provider, The NPD Group, has recently announced the launch of its fifth Web-based service - NPDHouseworld, providing a complete view of the appliance market. More
ACNielsen U.S. and The Lempert Report, in conjunction with the Food Marketing Institute (FMI), has announced the launch of Facts, Figures & The Future, a monthly e-publication that provides food retailers with a comprehensive review and analysis of consumer trends, their impact on the retail environment, and future thinking. More
NOP World, the market research division of United Business Media PLC, has recently announced the formation of a new business, RoperNOP Consulting. More
RAJAR Limited (Radio Joint Audience Research) in the UK has appointed Lord Gordon of Strathblane, CBE as its new chairman. He is to succeed John Whitney, who retires this December after 10 years in the post. More
Taylor Nelson Sofres (TNS) has just announced the launch of 'EmployeeScore', a new approach for measuring employee satisfaction and commitment in Britain. More
CRAM International and Second Sight International have launched QualiQuant (QiQ) International to add the measurement of consumer emotions to the group's resources for clients around the world. More
The Office of the Deputy Prime Minister (ODPM) has recently launched a new website, developed by ORC International, which will provide open access to all the UK's local government Best Value Performance Indicators (BVPI). More
In the first partnership agreement in its Partners in Research programme, Canadian agency Itracks has joined forces with TideWatch Partners, an US based custom qualitative and quantitative market research firm. More
Arbitron has recently announced that the Outdoor Advertising Association of America (OAAA) has pledged $300,000 to support the company's research efforts to create an outdoor audience ratings service. More
ACNielsen U.S. has announced that its Convenience Track service now reports on sales of numerous over-the-counter (OTC) remedies, making it the only information service to track sales of such products in convenience stores. More
Driven by consumer packaged goods (CPG) manufacturers' ongoing demand for greater insights into convenience store product sales, Information Resources is introducing its new InfoScan Convenience Store Account Level service. The service is the first of two convenience offerings IRI will bring to market in 2002 as later this year, IRI is scheduled to introduce its new InfoScan Convenience Store National service. More
The Yankee Group has just opened its China Market Strategies practice aiming to provide comprehensive, on-the-ground market knowledge essential for businesses trying to make sense of this complex but vital market. The practice has been opened in association with China's oldest independent telecom, media and technology research company, BDA China. More
The first GfK Brand Check survey carried out by Martin Hamblin GfK shows that Heinz is the most popular unprompted recalled brand in the UK. More
comScore Networks has announced the launch of a revolutionary Hispanic audience measurement service, which accurately reports the online surfing and buying behaviour of the fast-growing online Hispanic population in the States. More
NFO Healthcare, the healthcare division of NFO WorldGroup, has appointed Larry Levin as executive vice president to lead its new syndicated research division. The new division will focus on creating global, multi-client studies for the healthcare industry. More
Taylor Nelson Sofres and Tokyo-based INTAGE Inc have announced the launch of the Asiapanel 2001 Annual Report, Asia's first pan-regional continuous consumer panel offering. More
Millward Brown has just announced the global launch of Millward Brown Automotive. This new initiative will harness many of Kantar's automotive research capabilities, including the advanced product research capabilities of Goldfarb Consultants, which recently merged with Millward Brown. More
To meet the increasing demand for research to fit precise information needs, delivered `just-in-time' and online, Analysys, specialising in telecoms and new media, has unbundled its huge research portfolio and is making it available for credit-card purchases through a new online store. More
The Market Research Society (MRS) in the UK has this week announced the launch of its first Internet-based training course. Developed in partnership with specialist electronic publisher Nelson Croom, The MRS Questionnaire Design course will be delivered entirely online and is designed to improve the professionalism and skills of research practitioners, both in the UK and internationally. More
Arbitron Inc has just launched its syndicated radio audience measurement services in Monterrey, the company's third radio market in Mexico. Last autumn, Arbitron began measuring the Mexico City market, followed by Guadalajara in July 2002. More
INT Media Group has recently announced that it has changed its name to Jupitermedia Corporation, following the acquisition of the assets of the Jupiter Research and Events businesses from Jupiter Media Metrix, Inc. in July. More
Reflecting the increased utility and growing demand for actionable and timely data concerning the interactive advertising industry, and providing increased member benefits, the Interactive Advertising Bureau (IAB) has unveiled a total redesign of its website. More
Arbitron has recently announced an update on the status of its Portable People Meter development programme in the USA, a new radio, television and cable audience ratings technology that Arbitron has been testing in Philadelphia since the fourth quarter of 2000. More
'Europe at the Gates of Union' is a recently published book that gets right to the heart of consumer lifestyles across Europe. Using TGI and other data sources, the book presents detailed information and commentary covering eight European countries (four from Western Europe and four from Eastern Europe). More
ACNielsen U.S. and Lumina Americas Inc. have announced the launch of a joint service to provide clients with end-to-end Hispanic marketing solutions. The joint service, E2E Hispanic Market Solutions, will provide companies with a complete marketing package - from conducting market research and developing an integrated marketing plan to executing the plan and assessing the results. More
Simmons Market Research Bureau in the US has recently introduced Simmons Behaviorgraphics a proprietary data integration technique that links data from the Simmons National Consumer Study with Nielsen Media Research's National People Meter database using segments based on similarity of viewing behaviours in the two databases. More
IT agency ATP has just released Winyaps 3.43. This version contains two important new features as well as providing numerous small enhancements requested by customers. In addition research agency NFO have standardised on Winyaps as their table presentation and distribution software after a lengthy evaluation process. More
With the first wave of 2001 Census outputs expected in September in the UK, how many readers are prepared to act on the new information? The outputs from the 2001 Census will provide unprecedented detail about the UK population - both the traditional residential population and also the workplace population of each specified area. More
ACNielsen U.S this week unveiled Sales Management Planner (SMP), a new Web-based sales management system accessed through the ACNielsen Answers Internet portal. More
E-Tabs has announced the release of its new E-Tabs Reader software (version 3) offering greatly improved facilities for archiving, distribution and reporting of market research tables. More
comScore Networks has recently announced the immediate global expansion of its comScore Media Metrix audience measurement service. In September 2002, comScore Media Metrix will deliver audience measurement services covering 25 countries and eight world regions, far exceeding the reach of any other service in the industry. More
Hundreds of personal and commercial brokers will shortly be asked for their views on the quality of service delivered to them by major UK general insurance companies. Established in 2001, the BEST (Broker Evaluated Syndicated Tracker) survey provides a tracking study for a syndicate of the UK's leading insurance companies. More
Switzerland is an oasis of affluence: seven out of eight of the richest European regions are in the Swiss Confederation. Geneva leads the way with disposable income per capita of around EUR 36,000 per annum. The inhabitants of Eastern Europe, on the other hand, have to live far more modestly, the countries with the least disposable income being Albania (EUR 563), the Ukraine (EUR 379) and Moldavia (EUR 223). These are the findings of a survey carried out by GfK-Regionalforschung. More
ACNielsen U.S has announced a major upgrade to its industry-leading category management intelligence system, Category Business Planner. A new set of facts, known as 'baselines,' has been added to the system. Baselines are estimates of how much volume a product would have generated without in-store trade promotion activity, enabling clients to measure the incremental impact of their promotions. More
Sports Tracking Europe, a joint venture between market research organizations NPD in the USA, and GfK in Germany, has launched a new information service for the retail and manufacturing industries in the European sportswear markets. Sports Apparel Track provides comprehensive information on sportswear-related retail sales and purchase behaviour in France, Germany, Italy, Spain and the UK. More
Continuing Forrester's commitment to helping clients understand the technology marketplace and simplify difficult product selections, Forrester Research has this week launched the Forrester Wave -- a new standard graphical representation of Forrester's call on vendors, marketplaces, and other emerging technology products and services. More
Arbitron Inc has this week announced that it will expand its Portable People Market trial in the United States. More
Two pioneers of Internet research, Ray Poynter and Pete Comley, have teamed up to launch a new company called Europinion Ltd to specialise in conducting conventional research online. More
Online data collection agency Itracks has launched its new Online Computer Assisted Telephone Interviewing (CATI) service allowing the company to seamlessly integrate online and telephone interviewing, which will enable the client to watch survey participation online in real-time. Itracks clients will have a range of survey data collection options, from phone to web to a hybrid approach. More
Forrester Research and amrinteractive and are set to introduce Forrester's business and consumer Technographics into Australia. This was previously only available in the United States and Europe. More
An industry group representing New Zealand's Internet publishers, advertisers and agencies have announced the selection of Red Sheriff and Phoenix for their new Internet ratings and audience measurement figures. More
Global Market Insite (GMI), Cunningham Research, and Field Facts Worldwide have this week announced the further expansion of the global network of central location testing facilities. The expansion increases the number of US mall locations to more than 125 unique sites across the USA, and extends the network globally via Field Facts' Worldwide offices and partner sites. Both companies have licensed GMI's Net-MR suite of Net-centric software tools for market research management. More
Ipsos-RSL's recently published Europe 2002 study updates the results in this survey series, which covers the top 4% of Europe's decision makers and leading consumers, representing 10.6 million high status individuals in 16 countries. The results confirm the strength of international media and reveal the growing technology focus of Europe's elite. More
ACNielsen has recently launched an innovative new service for manufacturers and retailers, The ACNielsen Global Passport - an on-line product catalogue and new product registration service. More
comScore Networks has announced the second generation of its widely used, syndicated Internet audience ratings, and detailed plans for its continued industry leadership. More
Arbitron has announced plans to work with the outdoor industry through the OAAA (Outdoor Advertising Association of America) on a comprehensive research programme whose goal is to create an outdoor audience ratings service. More
NetValue has this week announced the launch of NetValue Instant Media, a global online media planning solution. It is designed to facilitate online advertising integration into companies' global media strategies. More
Enhance Media has this week released the results of the first wave of the National Online Recruitment Audience Survey (NORAS). This is thought to represent the UK's largest piece of online recruitment research, drawing on over 8,000 questionnaires from Internet users. More
Results of this year's annual ORC 'SnackTrack' study show that the UK impulse market for soft drinks is back in growth - up 4.4 percent in value terms, and 2.4 percent for purchases. Impulse sales are still dominated by colas (Coca Cola), but planned sales are now led by fruit carbonates. More
In 2001 three of the five fastest growing food and beverage categories in the global marketplace were drinks, led by prepared alcoholic beverages, according to a recent study released from ACNielsen. Water and drinkable yogurts also made the top five. Out of more than 90 categories reviewed, only nine grew by 10% or more in 2001. More
Billions of dollars are spent worldwide on marketing to children, but this type of promotion is seen as a highly contentious and controversial one. Many European countries ban it, while others are considering imposing further restrictions. More
Market research is currently beset with barriers to movement of data across systems, largely due to the incompatibility of software as used by the different survey providers. In response, a new open standard for survey data interchange is being increasingly adopted. This is in the form of the 'triple-s' standard. More
Claritas Interactive, the email marketing division of Claritas Europe, has re-launched its consumer-facing website, emailinform.com. Developed in conjunction with High Street names, the site now offers discounts, vouchers and special offers in return for information on consumers' lifestyles and interests. More
Elite business students around Europe rank McKinsey & Company and BMW among their list of ideal employers. This is according to this year's findings in the annual Universum European Graduate Survey. More
Jupiter Media Metrix has introduced new online research aimed at the commercial airline industry. Based on consumer behaviour and performance on the Net, the new 'Jupiter Airline CORE (Composite Rating of Online Effectiveness) Index' will initially focus on American based airlines and offer six monthly updates. More
ACNielsen U.S. has this week launched a new prescription and over-the-counter medicines research service called Homescan RX/OTC Consumer Panel. More
Online researcher Itracks has reached an agreement with virtual environment developer Vision Critical, to become a distributor of the 'The Virtual Consumer' system. More
As a research provider, do your know how your prices compare with the market? Are you charging your clients too much? Could you benefit from greater marketplace intelligence? Independent consultants Richard Horswell and Sally Donovan are possibly able to help you with these difficult questions. More
Millward Brown Spain and Iberautor have created a new company, CIMEC Millward Brown, offering research and consultancy services to Spanish clients in the entertainment, leisure and culture sectors. More
Central Europeans attach less importance to the brands of the products they purchase, compared with consumers in Britain, according to the Brand Loyalty Study from Taylor Nelson Sofres published this week. The results coincide with the launch of Omnimas, a TNS omnibus service, in Central Europe. More
A new executive search company entitled Aravati has been launched by UK recruitment consultants Pricejamieson. The new network spans 12 countries (Argentina, Canada, Finland, France, Germany, Hong Kong, Italy, Singapore, Sweden, United Kingdom and USA) and covers all marketing sectors. More
Reflexions Communication Research has launched a new interview engine capable of 'chat room' style conversation over the Internet. The system is specifically designed to collect qualitative data from interviewees online. More
Market analyst Euromonitor has announced a major company website re-design and re-launch, with the new site having just gone live this week. More
'Pitch Stick' has just been launched by youth consumer insight team, Fat Group to provide marketing clients with a cost-effective rapid tool for gaining a deeper insight into the attitudes and motivations of the ever-changing youth market. More
Media researcher Ipsos-RSL is set for a summer launch for the new addition to its Europe 2000 family of surveys. The latest study, entitled 'Europe 2002', will be welcomed with a host of events during the month of July. More
Part of the problem surrounding the whole issue of consumer loyalty, according to new analysis from Through the Loop, is that all too often marketers are focusing on attracting new customers rather on satisfying their existing customer base. More
Given the controversial environment surrounding marketing to children, those in the industry must be doubly sure that they get their marketing approach right. A relaunched journal, Advertising & Marketing to Children, is designed to assist by aiming to help marketers reach under-18s through both responsible and successful campaigns. More
Research agency ORC International has launched a panel of UK and European brand and communications directors to find out their views and opinions on a range of branding issues. More
China has taken second place in the race for the world's largest at-home Internet population, according to new Nielsen//NetRatings data. More
Ipsos-New Media Research has this week signed an exclusive agreement with Lunarstorm, Scandinavia's largest youth portal, hosting more than 950,000 registered members. The deal will allow the agency to research the so-called 'early adapting' Swedish population. More
QualiQuant International and CRAM International have just launched The QualiQuant Toolkit on the market. This innovative web-centric technology allows interviewing to be carried out online or offline using Computer Assisted Interviewing and is thought particularly useful for finance, pharmaceutical, B2B sectors, employee research and youth markets. More
While cautious about short-term prospects, key IT decision-makers within the US and UK believe that IT spend will increase in 2002 and for the next few years. More
According to newly released data from Jupiter Media Metrix, Internet usage more heavily affects the television viewing habits of women with children than women without children in the USA. More
Voxco UK and Data Capture Handheld are joining forces to promote a new feature developed by Voxco as applied to M-CAPI Express. In order to enhance the M-CAPI Express service offered by Data Capture, the data collected can now be viewed online, using Voxco's Interviewer Web Online Field Reporting tools. More
Information Resources has formed a strategic relationship with UK software and consulting company The Fifth Dimension to provide consumer packaged goods (CPG) retailers and manufacturers with a fully integrated shelf-to-store merchandising solution. More
Most of the British public are pessimistic about the government's ability to improve public services, according to the baseline survey for the new MORI Delivery Index. More than half, 54%, say they disagree that 'in the long term, this government's policies will improve the state of Britain's public services', whereas only 36% agree. More
Research agency RDSi has just completed a brand new survey on pregnant women and parents of pre-school children. The results are to be presented at two seminars in early May at the agency's London offices. More
Healthcare researcher IMS has recently announced the launch of a new web-based aid to pharmaceutical marketing. Christened as the 'IMS Marketing Effectiveness Suite' of applications, the package should help professionals to address a raft of lifecycle questions for their medical products. More
The Market Research Society of Australia (MRSA) has announced it is to hold the inaugural meeting of its new Independent Research Group (IRG) during the first week of May. The group has been set up in response to the reported needs of independent researchers. More
A new online media planning tool called 'Audience insite Measures' (AiM) has been launched this week by Jupiter Media Metrix. Designed to help both US advertisers and media sellers, it provides in-depth demographic, lifestyle and qualitative information on a wide range of websites and visitors. More
The recent MRS conference in Brighton saw the first public launch of the newly redesigned WARC website, featuring news, adspend stats, best practice papers and latest industry developments. More
Creating online awareness, generating click-throughs, and building Net sales often go wrong as users leave their metaphorical web purchases at the 'counter'. Improving this situation is the aim of NOP World's new 'RelevantView' software system launched last week. More
RedSheriff, has just launched a set of four 'off-the-shelf surveys' for website owners. These are in the form of their new general, customer satisfaction, e-commerce and demographic products. More
Arbitron is to begin using its radio diary database to increase the sample size for RADAR network radio audience estimates in the USA. This begins with the release of the RADAR 73 network radio ratings report in June 2002. More
RoperASW recently launched the 2002 FORTUNE/Roper Corporate Reputation Index, a tool for measuring industry and public opinion about more than 450 Fortune 500 companies. More
The GfK Group, in collaboration with the Social and Cultural Planning Office (SCP) in the Netherlands, has put in place plans to undertake an analysis of the present pharmaceutical environment in countries throughout Europe. More
CRM agency, KnowledgeBase Marketing, has recently partnered with Yankelovich, a consumer research firm, to offer clients a new marketing tool. MONITOR MindBase, the leading attitudinal segmentation product developed by Yankelovich, is now available to KnowledgeBase Marketing clients for data enhancement and list rental through the AmeriLINK Consumer Database. More
Arbitron Inc has announced this week that two Philadelphia area radio stations in the USA have begun encoding their streamed radio signal specifically for use in the current Portable People Meter (PPM) test. More
Internet researcher Nielsen//Netratings has this week launched a new Web measurement system in the shape of its 'marketview' tool. This is designed to deliver competitive website analysis as well as media buying/selling intelligence. More
SPSS MR has forged a new alliance with Optimum Pay, a leader in online payment systems in a drive to boost survey participation rates. With Optimum Pay, customers can create highly differentiated incentive programmes that drive cooperation rates in surveys. Since Optimum Pay runs on the Web, administrative burdens and costs are kept to a minimum. More
UK recruitment consultancy pricejamieson, has introduced a dedicated team to provide HR services for its clients, with Claire Lloyd appointed as Head of HR Services. More
Jupiter Media Metrix last week introduced what is purported to be the financial services industry's first index based entirely on online consumer behaviour and performance metrics. More
About six in ten adult Canadian Internet users now own a mobile phone, with more than half of them using them as secondary personal phones. This is according to the latest NFO Cfgroup's annual Wireless Telephony study released earlier this week. More
Media planning tools for online advertising have arrived this week in the shape of new tools from Jupiter Media Metrix. The company's research-based Internet ad planning resource promises to bring reach and frequency estimates to Net campaigns for the first time. More
Net auditor RedSheriff is offering UK website owners a two month, reduced rate fee for the measurement and filtering of their ABC traffic data. ABC ELECTRONIC already offers website owners a half price registration fee to all those that use RedSheriff. More
Marketing service professionals have acquired a new way to extract samples from customer databases this week. Packaged as 'Market Research Sample Control' (MaRSC) software, this new tool is now available from Centurion Marketing Systems Ltd. More
Video Research, a media and marketing information company in Japan, has just opened a new company Video Research International (Thailand) in Bangkok. More
The Independent Consultant's Group (ICG) in the UK has this week launched its website at http://www.indepconsultants.org More
Following its acquisition of Corporate Focus Foods in December 2001, independent marketing consultancy Through the Loop has now increased its competitive intelligence coverage of the food industry by adding two more companies to its international reporting service, i.e. Cadbury Schweppes and PepsiCo. More
Jupiter Media Metrix has this week introduced what is claimed to be the first independent online advertising and marketing measurement system. Called 'Campaign Analysis', the tool should provide accurate and up-to-date measures of online campaigns. More
Quancept Web and Quancept CATI users can now use a recently released online survey results package from IT supplier ATP. Developed in the form of Topline software, this latest web resource allows users to view their survey results as data is created. More
ACNielsen U.S. has released findings from its new Consumer Pre*View service that provide positive news for the domestic consumer packaged goods (CPG) industry. More
Results from NetValue's newest product, the e-Lifestyle Report, reveals that in nearly all Asian markets, females have increasingly made use of different facets of the Internet as their communication tools. More
Itracks has just released version 3.03 of its Online Focus Group software which allows market researchers to hold focus groups in an online environment. More
Over 90% of senior executives in the Australian direct mail industry believe that the country's new Privacy Act will impact on their businesses to some extent. This is according to the detailed findings of the first ACNielsen MailTrack survey of Australian direct mail online released this week. More
Almost two thirds of Australians think the world economy is heading for recession. This is the headline finding from a new Asia Pacific online survey on consumer confidence from ACNielsen. More
A radical new approach to the problem of ad campaign testing has recently been introduced by agencies HHCL and Hall & Partners. The system, named Presponse Pioneer, has been designed as a fresh approach to quantitative assessment. It is hoped it will prove a great aid to contemporary and new-wave advertising. More
The Institute of Practitioners in Advertising in the UK has just released its 2001 Agency Census, perceived as the only definitive survey of marketing and communications companies in the country. More
The latest version of the Entryware MCAPI (Mobile Computer Assisted Personal Interviewing) software features a host of new functions for market research applications. The 3.0 release has now been finalised and is available immediately. Entryware Pro is developed by Techneos Systems, and SPSS MR is the authorised global distributor for the market research industry. More
As of today you can register for a free, regular email with details of market research *events* of relevance to you - conferences, seminars, courses, speaker meetings, training, interest groups and others. Select the types of event you want and choose from weekly, fortnightly or monthly emails. Register at www.mrweb.com/input/evt-not.htm or read more details first... More
The IPA report by Howard Unna, published this week in the UK, provides a fascinating insight into DiTV through Unna's experience as one of the first DiTV retailers, responsible for the launch of the first retail shop to start trading on 'Open' almost three years ago. More
The Chartered Institute of Marketing in the UK just has launched an important initiative 'The Knowledge Centre'. CIM's goal is to create an encyclopaedia of knowledge, tools and information, which practitioners will find practical and useful. More
Following the closure of NOP Numbers, Kevin Wilks has been appointed DP Development Director at MTS (MORI Telephone Surveys). More
Jupiter MMXI has released its first monthly report showing how the British use the Internet at work. The research is based on the behaviour of a representative sample of Internet users who have installed Jupiter's tracking software onto their PC. More
Arbitron Inc has begun recruiting consumers for the planned second and final phase of the American market trial of its revolutionary new radio, television and cable TV audience measurement device - the Portable People Meter (PPM). More
Leaders of the market research industry, meeting last week in Geneva for the second consecutive year, to discuss ways to strengthen the position of market research, agreed to take action on a number of key priorities. The 50 leaders attending the global Research Leaders Summit, also called RELEAS 2, organized by ARF and ESOMAR, have decided to establish a global lobbying body for the market research industry. More
Nikkei Business Publications is to launch its 'IR Brand Survey' with the aim of unveiling how current and future individual investors evaluate IR websites. More
The IPA has launched its latest publication, Shared Beliefs, explaining the ad industry's core principles for the first time. With a cover price of £10, the book is aimed at both client and agency readers wanting to maximise their advertising. More
Information Resources recently announced the launch of Attribute Drivers. This new analytic service helps consumer goods manufacturers optimise their product portfolios by understanding the value of specific product attributes, including brand name. More
A new feature is launched this morning on the MrWeb market research site. The Fieldwork Exchange (FieldEx for short) enables buyers, agency or client side, to brief a selection of fieldwork suppliers online. The shortlist can be compiled from a combination of a directory search and nominated / regular suppliers, and buyers can paste a pre-written brief or use an online form as a guide. The directory should be widely used because MrWeb this week received unexpected but welcome evidence to suggest that it is busier than 'the busiest MR Web site in the world'... More
Survey Sampling, Inc. (SSI) and the Excite Network's iWon portal have joined forces to provide an expanded range of sampling services to the marketing research industry. The partnership will also allow SSI to further expand the SurveySpot Internet Sampling Panel, a multi-sourced Internet research panel representing over a million individuals. More
ACNielsen U.S. has announced the release of Category Business Planner version 1.1, which incorporates numerous enhancements to its new Web based category management intelligence system. More
A new study from the Online Publishers Association (OPA) has shown the latest patterns in US consumer net consumption. Undertaken with Millward Brown IntelliQuest in November 2001, the research profiles At-Work Users and contrasts them with Non-Work Users. More
Online software provider Itracks has just announced the acquisition of the patent for online focus groups from US agency Greenfield Online. This represents the next stage in developing the company's Online Focus Group facility. More
Arbitron has reached a successful completion in the first phase of the Portable People Meter (PPM) market trial in the USA with the release of a third round of ratings comparisons for its new television, cable and radio audience measurement system. More
Citing a recent Forrester report that 63% of Global 3500 firms surveyed are not satisfied with the effectiveness of their website assessment, Netusability has launched its Customer Experience Platform, a solution of website monitoring, usability testing and online analytics software and services for businesses with an online channel. More
InsightExpress is joining in a strategic partnership with Itracks, under which Itracks customers will be able to create their own professional Web-based surveys in minutes; field their surveys to more than 200 target audiences; and analyse the results in real-time using advanced reporting and fully integrated statistical tools. More
Nearly all (96%) of global enterprises suffer from information frustration. This is the headline finding of a new Kalido Ltd survey entitled 'Information Disconnect - The Weakest Link'. In addition, nearly 70% think that their current information systems deliver inconsistent reporting, and that it takes too long to collate information. More
Research-based marketing consultancy Through the Loop has announced the strengthening of its Corporate Focus division with the addition of a Foods service. The new intelligence boosts the company's existing Healthcare and Beverages services. More
A new website has just been launched by the Marketing Council to demonstrate best practice on the web. http://www.e4M.biz recently reviewed in the '2020' newsletter, is the UK's first non-commercial website designed to guide senior corporate executives on the best practice and theory of e-marketing. More
Pro Active International has recently launched its new consultancy branch - Pro Active Consultancy - and appointed Jeroen Rietberg as Director. More
Just over half of today's 7 to 16 year olds in the UK are proud owners of the ultimate 'must have' accessory, the mobile phone. In consequence, handset upgrades are becoming ever more common. This is the main finding of a new survey from NOP World. More
WPP has recently acquired full control of Penn, Schoen and Berland Associates, Inc., (PS&B), a US strategic research and polling consultancy headquartered in Washington DC. More
At this week's Online Information 2001 conference in London, Outsell, Inc announced the release of a landmark multi-client study summarising the information needs, habits, and preferences of 500 European sales and marketing professionals across 10 industries in the UK, France, and Germany. More
NOP World has announced strategic online alliances with Tiscali and iPoints as it launches its new e-Omnibus service in Britain. The largest GB Internet Omnibus, e-Omnibus is representative of the weekly online user population, estimated to be some 15 million adults. More
The IPA has commissioned Howard Unna, e-business advisor and former Head of e-Commerce for Woolworths, to write a report on the status and future development of digital television (DiTV) in the UK. More
A new audit tool for advertisers has been launched in the form of the National Online Recruitment Audience Survey (NORAS). Designed to provide visitor data on a wide range of net recruitment sites, the survey should enable advertisers to make informed choices about the sites used for their recruitment and marketing. More
Consumer e-commerce occurs among 60% of the UK's major companies, half of which expect to see sales grow over the next year. Two thirds also advertise on the net, half of which plan to increase their spend in the coming 12 months. These are the key findings of an ISBA /Advertising Research Consortium (ARC) study on net marketing released recently. More
ORC International has announced the introduction of two new online tools for HR managers. Launching at the end of this week, the new tools in particular should greatly aid research into employee pay and benefits. More
Following recent speculation Rob Monster, CEO of Global Market Insite, has issued a statement to set the record straight re the current position of GMI. It shows a complex picture of a company which has recently seen the departure of a number of senior staff and is selling the Dutch company Telder back to its original owners, but will finish 2001 in profit after a year of rapid expansion. More
Itracks, the online MR software supplier, has just announced the launch of its new Research Engineer software programme. This system is billed as a "one-stop hub for research professionals, allowing them to manage their online projects from one central location." More
The Online Publishers Association (OPA) is to link up with Millward Brown IntelliQuest to undertake two new studies of online advertising - Workplace Use of the Internet and Media Mix. Research will start shortly and initial results from the studies will be released in December 2001 and January 2002 respectively. More
NetValue has announced some recent improvements to its existing Internet User panel, boosting the number of its respondents to roughly 1.5 million worldwide. This has resulted from the company's move away from measuring just home Internet usage alone to measuring all home, work and university Internet users. More
MrWeb's Daily Research News Online has a new look, as of 11/11/01 - let us know what you think! More
NFO World Group has announced the North American launch of its relationship management software TRI*M. The recently updated system processes stakeholder relationship data to create simple customer information, useful in preventing customer "leakage" and securing good returns from company customer satisfaction programmes. More
Goldman Sachs, Harris Interactive and NetRatings have announced a partnership to deliver a new eSpending Report tracking weekly US online shopping and buying attitudes. The study will be based on a national American survey of 500 online shoppers randomly chosen from Harris Interactive's panel of Internet users. More
ACNielsen U.S. and ACNielsen Canada have decided to combine their separate retail tracking services. SCANTRACK North America will now represent the combined system of ACNielsen's SCANTRACK in the United States and MarketTrack in Canada. More
Worldpop, a leading provider of interactive marketing services, has announced a new partnership with online market research specialist agency, Lightspeed Research, offering a unique opportunity for advertisers to gain access to Worldpop's youth audience. Worldpop's audience will be available for comment and feedback on any related topics, creating one of the largest youth market research platforms currently available. More
ACNielsen, Kantar Media Research (KMR) and the Indian Market Research Bureau (IMRB) have announced their intention to form a new joint venture by the end of 2001. The undertaking will focus on a highly comprehensive measurement of TV audiences and advertising expenditures within the Indian region. More
In a bold new move, the MRS and the BMRA in the UK have decided to rationalise their directory publications. This is in place of the previous publication of the two separate listings of research suppliers and services. More
Autometrics, a specialist in automotive e-commerce performance measurement, has teamed up with Nielsen//NetRatings to provide the automotive industry with a standard in Internet audience information throughout Europe. More
Insightful Corporation, a leading provider of enterprise software solutions for data analysis, and FIRM Inc., a provider of Internet-based survey and feedback software, are to integrate their respective technologies into a single, seamless market research and CRM solution called confirmit Customer Behaviour Modelling (CBM). More
ACNielsen U.S has delivered the first sales information and insights from its new Wal-Mart Channel Service. More
Competitive advantage through industry intelligence has been the core business of Corporate Focus since its inception early in 2000. Initially concentrating on news and analysis of the key players in the consumer healthcare market, the company has now announced the launch of its service based on soft drinks information. More
A new "one-stop-shopping" website called INVEST JAPAN! has been launched this month. Offering a wide range of information and statistics on Japan's various industries and regions, the site has been created by the government-supported Japan External Trade Organization (JETRO). More
American researcher Harris Interactive and PR company Witeck-Combs Communications are to launch The Gay and Lesbian Pulse in the USA. This new research follows and supports the previously launched specialised American research practice focusing on the gay, lesbian, bisexual and transgender (GLBT) consumer market. More
ACNielsen in the USA has recently announced that it will add local market data for meat snacks to its convenience channel sales information service, Convenience Track. Information about the category will expand beyond a "Total US reporting" category and will be available for 30 major markets beginning in the first quarter of 2002. More
The Advertising Association has recently released its 2000 edition of the Long Term Advertising Expenditure Forecast. The research predicts that overall advertising expenditure could grow by more than 40% over the next 12 years. More
A joint venture was formed earlier this year between AGB Panamericana (51%) and Compañia Dominicana de Investigaciones (CDI) in order to move the Dominican Republic television audience measurement market from "diary" to people meter based information. More
Starting with the May sweep in 2002, Nielsen Media Research is to use People Meters as its standard methodology for collecting television audience estimates in Boston in the USA. More
The UK online ad industry has become the fastest growing advertising medium ever, according to new research from the Internet Advertising Bureau (IAB) and Pricewaterhouse Coopers (PWC). The UK sector has also been found to be accelerating at a faster rate than its European counterparts. More
Nielsen//NetRatings has received government approval to conduct Internet research in China. In doing so, the Nielsen//NetRatings service is the first and only service to be officially approved by the Chinese Government to measure consumers' Internet behaviour. More
In a bid to revolutionise the delivery of data, ActiveGroup, a leader in delivering streaming media solutions for marketing research, is partnering with AcuPOLL(r) Research, Inc. More
Habbo Hotel (www.habbohotel.com), the growing teenage community website, was recently commissioned by the online youth market research company, the Fat Group to supply a large sample of UK teenagers for a new product development task for a major food and drink client. More
TNS Interseach has successfully completed a nationwide CAPI study in the USA using Net-CAPI(tm), Global Market Insite's Net-CAPI, an advanced Internet-based CAPI solution. More
Youth research agency, 2cv:research (2cv), has launched txtsurvey - a new survey method which uses text messaging on mobile phones to target selected audiences at specific times. More
Jupiter Media Metrix is aiming to set the standard in web traffic analysis with the launch of its new Site Measurement service. More
Source Interlink, the leading provider of magazine information and sales data in North America, has entered into an exclusive five year marketing agreement with ACNielsen. Under the terms of the agreement, ACNielsen will provide Source Interlink with weekly, scan-based magazine sales data from more than 200 of the nation's major retail chains representing over 25,000 stores. More
RedSheriff, the Australian interactive measurement and research specialist, has recently released the results of its first Online Advertising Market Report - The Banner and Beyond. More
MarketResearch.com and Simmons Market Research Bureau in the USA are partnering to co-publish market research studies covering a variety of key consumer sectors. Both companies will sell and market the co-branded reports. This is the first time Simmons, a leading provider of multi-media marketing information, has joined in such a publishing venture. More
Global Market Insite (GMI) has just launched NET-MR 2.0, a new version of its end-to-end, Web-based platform for market research management. More
Arbitron has signed a long term Research Technology Development and Licensing Agreement with the Johns Hopkins University Applied Physics Laboratory (APL), in the States. Under this agreement, APL will provide research and development expertise to enhance Arbitron's audience measurement capabilities and services, including its Portable People Meter audience measurement system. More
Of the 92 million people who have an opportunity to access the Internet in the UK, France and Germany, less than a third have Internet access at work according to new research from Jupiter MMXI. More
ViewsCast Limited is partnering with Asia Market Intelligence (AMI), one of Asia's leading market research groups. Through the alliance, AMI will offer ViewsCast's innovative market research solution to its customers and prospects, in order to provide a live, quantifiable customer feedback mechanism that contributes directly to customer retention. More
The European interactive services market is far from maturity, and little is known about how future waves of consumers will want to integrate interactive media and services into their lives. To tackle this issue, the Yankee Group's Internet Strategies Europe Planning Service is launching Interactive Consumer Europe (ICE), a comprehensive study of both current Internet users and non-users to develop the most detailed demographic segmentation of the market to date. More
MrWeb will shortly be offering interviewers and coders the chance to find work via the same kind of search / index facility as that now serving the exec side of the industry. Advertising of vacancies is free for the first two months and the search should be operational as early as next week. More
A new syndicated tool from research agency, Ipsos-NPD, Ipsos PharmTrends Drug Sample ROI Report, aims to measure the effectiveness of prescription drug samples in promoting sales of new and established drugs to prospective customers. More
NFO WorldGroup's NFO InDepth Interactive and Community Connect have announced an alliance to provide marketers with in-depth data on the purchasing habits, brand preferences and advertising receptiveness levels among US multicultural groups. More
Taylor Nelson Sofres Healthcare has increased the scope of its Internet-based GP Omnibus, Omnimed International, through an agreement with Decision Analyst Inc. in the United States, allowing access to a panel of over 7,000 primary care physicians (PCPs). More
e-MORI, the electronic technologies division of market research company MORI, has agreed a deal to provide information to the e-business advice web site, e- consultancy.com. More
CC&C Marketing Research Ltd has formed a partnership with food business publishers Alfa-Mega to originate and publish a series of consumer trends surveys on issues of importance to the foodservice, ready meals and convenience meals industries. More
Latest analysis from Jupiter MMXI reveals that between April and June this year, over 33 million Britons used the Internet. The Online Market Landscape surveys over 5,000 people every three months to understand how the Internet is accessed and used in the UK. Launched recently, the first published report covers April to June 2001. More
According to a new report from benchmarking consultancy Best Practices, leading pharmaceutical marketing executives monitor customer data and constantly refine a product's marketing strategy to effectively market to consumers. Companies that fail to track customers' input are missing a crucial opportunity to adjust their marketing initiatives. More
Holding onto a customer has never been harder. The latest Gallup research shows that the key to wooing customers isn't price or even product, but emotion. To monitor this, Gallup has devised a new 11-question metric of 'customer engagement.' More
London-based research agency RDSi have announced the opening of a new northern office and a viewing facility in Leeds city centre, plus the completion of a programme of research seminars. More
Woodcrest Capital has released a new research report on U.S. based Spanish language television. This report is believed to be one of the first of its kind and is designed to direct attention to this rapidly growing broadcast space, representing the first in a series that will be distributed quarterly. More
Information Resources has launched a new e-commerce website to provide smaller consumer packaged goods (CPG) companies with the same market analysis and insights as their more established and larger competitors. With this online service, customers can select and purchase market intelligence available from IRI's InfoScan retail tracking service to meet their specific business needs. More
Claritas, a provider of marketing information and target marketing services, has launched MyBestProfiles, the fourth website in its continuing series of sites designed to provide access to marketing information. The other three sites are MyBestProspects, MyBestCustomers and MyBestLists. MyBestProfiles provides access to consumer lifestyles and purchasing habits. More
Gambling, advertising and the wide range of programming available are thought to be the most popular aspects of the UK's interactive TV system (iTV) at present. This is according to Netpoll's new Hands On TV study into users' attitudes towards the new medium. More
Researchers at Mercintel, one of the UK's leading Middle East market research specialists, have spent the past 3 months evaluating commercial websites from the Gulf region. The result is a UK exporter-orientated website with links to hundreds of relevant Gulf-based sites. More
The Consumers' Association has commissioned ORC International to conduct an online "mystery shopping" programme. This is intended to assess the service levels as provided by companies whose websites display the Which? Web Trader "seal of approval." More
Taylor Nelson Sofres (TNS) has launched a range of new and extended research services focusing on the UK baby market. The aim of the new package is to comprehensively measure attitudes, behaviour and consumption within the marketplace. More
A new report entitled "Finding Market Research on the Web" has been published by Kalorama as an insider's guide to the most current information available online. More
New research from eMarketer indicates that Poland is home to the largest number of Internet users in Eastern Europe at present. The company's latest report, "The ePoland Report: eCommerce and Technology Use," covers this emerging market in full. It also includes expert analysis and recommendations from co-authors the Polish Market Review. More
Nielsen//NetRatings has released the first set of data on the at-home surfing behaviour of Internet users in South Africa. This service represents the company's first attempt at tracking within Africa. The research covers the range of Internet user behaviour from data collected from randomly selected home consumer panels. More
GfK eSolutions, the online segment of GfK's Ad Hoc Research division, is expanding via three new strategic alliances with IBEXnet AG, CIAO.COM AG and Global Market Insite Inc in order to step up the group's online market research activity. More
The Media Edge has formed an exclusive partnership agreement with TechEdge, a team of Danish media specialists. Part of the WPP Group, The Media Edge is a global media company specialising in the development and implementation of media communications campaigns. More
The Ipsos group is planning to open a new US Public Affairs Polling Division, putting to use its recently acquired assets in the form of political pollsters Riehle Research. More
Polk & Co has created a new product for all automotive researchers with the launch of its Polk-Media Metrix Automotive Internet Intelligence Report. This unique source should usefully combine the company's automotive statistics with Internet usage and demographic data from Jupiter Media Metrix. More
Feasibility testing of the Arbitron Portable People Meter (PPM) system has progressed on from its first US phase. PPM has now moved into a test phase with the help of Nielsen Media Research involving the greater Philadelphia DMA. More
Cheskin, the US market research and consulting firm, is planning a new range of titles in its forthcoming Market Insight Series. These are designed to provide companies with overviews of the key consumer trends in evolving or emerging US markets as well as providing the strategic recommendations needed to capitalise on them. More
Frost & Sullivan is to shortly publish a new transcript report based on its recent annual Advanced Marketing Research Conference. Covering the whole event as held in Palm Springs USA in June, the transcript promises to show market researchers how to use the Internet as a competitive intelligence tool. More
Software company ATP has released version 3 of Winyaps, the table formatting, browsing and distribution tool. More
Miami-based SIL Group USA has launched a new division called "Grupo Hispano", headed up by veteran Hispanic researcher Donna Russell Arguedas as Director. More
Ipsos has launched a new omnibus-style service called Select which offers several added value benefits. More
Opinion Research Corporation,ORC,new product,new service,Deep Search,search engine,developing countries,enterprise development More
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